REAL AF with Andy Frisella - In NYC with Gary Vee, with Andy Frisella - MFCEO40

Episode Date: January 19, 2016

Andy Frisella and the crew jet to New York City to hang with Gary Vaynerchuk, the badass from Belarus and the High Lord of Entrepreneurialism. From The MFCEO's social media strategy to Gary Vee's approach to the creative process, this conversation is wide-ranging, heavy with truth, and more fire than you can handle.

Hey guys, this is Vaughn Kohler and you're listening to the MFCEO Project. Today's guest needs no extended introduction, so I won't give him one. We're in NYC and we're kicking it with Gary Vee. Yes, that's right. Andy Frisella and the badass from Belarus. That's today's podcast. Brace yourselves. Hey guys, what's up? You're listening to the MFCEO Project.

That stands for motherfucking CEO. I am Andy and I am the motherfucking CEO. People ask me all the time, what is a motherfucking CEO? You know, I don't own a business. I don't have a corporation. I am not a CEO. Bullshit. You are a CEO. You are the CEO of you. And that's what this podcast is about. It's about how to create value in yourself that's going to create a life worthwhile. I am here with my boy, Vaughn the Impaler, Vaughn Diesel. DJ God. DJ, DJ God.

Yeah, it's been a while since you've come up with an additional nickname for me. You have so many. I don't know. I know. I don't know. And I've branded none of them. Are you yearning for another one? Well, he comes up with some.

He's fishing for one, right? I do, yeah. He loves the attention. I haven't branded really any of them, so... I think DJ Guy's appropriate. See, we are also here with my boy Gary Vee.

What's up, brother? It's good to see you. Good to see you too, man. Thanks for letting us come up. For sure. Excited to have you on the show. What you don't know probably is that Vaughn

is an ex-pastor, so we give him all these pastor religious names. But I did not, contrary to popular opinion, turn my back on God for the life of riches and podcasting. And balling out on podcasting. That's an email we got at one point.

Everybody's got different points of view on things. I respect other people's points of views. A little. I respect them, I just don't let them dictate what I do. But I have empathy for I get them. I just don't, you know, I don't let them dictate what I do. Right. But I have empathy for, I get it.

Like, you know. Yeah. Yeah. How much money are you making on podcasting these days? Oh. You're just swimming like Uncle Scrooge? I'm swimming like Uncle Scrooge. Yeah.

He's duck tails balling. Yeah. So, Gary. Yeah. Dude, thank you so much for coming on the show, man. It means a lot to me. I appreciate it. I have a, dude, thank you so much for coming on the show, man. It means a lot to me. I appreciate it. I have a quick question, though.

Like, now, literally yesterday, the Rams left St. Louis. When I first met you, the first thing you asked me was, like, what's your NFL team? And I'm like, I like the Rams, you know? Now they're gone. What the fuck do I do, man? Well, I think you've become a Jets fan. Is that, like, the logical answer? I mean, look, what the secret thing is

for everybody who's listening right now that does know me, the secret propaganda is all the content, all the speeches, all the books, I mean even Crush It is green on purpose, like VaynerMedia is green, there's a lot of green in this office as you can tell. It's all just propaganda. As a matter of fact, we pump, one thing people don't know

about DRock, who's filming DailyVee right now is that we pump subliminal Jets music into all of my content. That's like, and here's what it sounds like. Become a Jets fan. Fuck the Patriots.

You know, and so. See, we got Tyler who's a Patriots guy. I thought Tyler was reacting so I wasn't talking loud enough, but no, he's a fake Patriots fan. That's right.

He is fake. Is he from Boston? No. Fake. Fake. I agree fake. Is he from Boston? No. Fake. Fake. I agree. Why are you trying to use a sports team to build up your own self-esteem?

Dude, look at his Tom Brady hair. Well, listen. Listen. Looking like Tom Brady's probably a good strategy for other ROIs, so I give him that. But, but, but, using, everybody listening, if you like a sports team

that you jumped on the bandwagon, take a step back and realize you're actually using an outside entity to build self-esteem, and that's bad. Well, I gotta have a team, man, so, like, how do we? No, seriously, I want you to become a Jets fan. I will take you to a game next year. I'll do it. I will get serious about this. D-Rock's starting to like the Jets.

D-Rock? Good, there you go. So, like, it's a big deal. Alright, alright, alright. So dude, what's the defining characteristic of a Jets fan? It's somebody who enjoys the climb, right? Like listen, I'm a much happier Jets and Knicks fan than I am Yankees and Rangers,

which are two teams I've dumped after I won. Dude, I love that. This whole thesis, like this whole game, like this whole everything, the reason I think I invented invented really invented as a young kid I want to buy the New York Jets it seemed like a big enough goal that would take me a long enough time

to make what I really love about entrepreneurship or being a motherfucking CEO, which is I love the process dude, I don't care about the stuff I love stuff, but not really, like, you've gotten to know me a little bit, I don't have, I don't care about the stuff. I love stuff, but not really. Like, you've gotten to know me a little bit.

I don't have, I know this is, oh actually, I don't need the, all these fucking bullshit ass, bullshit ass fake entrepreneurs and CEOs on Instagram where I know you've done a great job, you are not gonna see a fucking picture of mine on Instagram that is, I'm gonna go to the fucking bank and take out 50 Gs and throw it on a fucking hotel bed. You're not gonna see me standing outside of my private jet.

Like I'm not here to say, like hang out with hot bitches. Like I'm not here to say, oh become a CEO because you get these, that's where the God shit that you were just talking, like that makes sense to me. I'm here because I love the game. You know the athlete that retires at 37, they've been washed up for four years, but they just know that the last time

they take a snap, that's it. Do you know how thankful I am that I'm an entrepreneur and businessman, that our game lasts forever until I take my last breath? I love the process. As a matter of fact, if you want to get really deep and weird, and I don't know if this is the tone

of how you guys roll here, but I have a funny feeling you'll really get this. This is crazy. This is crazy, I'm setting it up. Bring it, dude. I think, I've said this in two or three interviews, so I'm not gonna play it up like I've never said this before but I do not talk about this often. DRock, keep me in check here, I think maybe once

on 175 episodes of the Ask Gary Vee Show, I think I secretly sabotage myself a little bit and keep myself a little bit financially down more than I'm capable of just to extend the game. Dude. And I truly think that that is not the narrative that's being propaganded to the people listening to this podcast, watching on Instagram.

And I'm not saying you, but you know like. No, I get it. People that come on here and they're like, it's not, a purebred entrepreneur is addicted to the game. Dude, it's never, I always say that. A true entrepreneur never retires. And I feel like I get a lot of questions, as you do too, from young people. And they're always like, dude, I want to do this.

And I want to be retired by 35. I'm like, dude, you're not an entrepreneur. I would rip my dick off if I were 35 years old. That is literally the worst thing I've ever heard. The thought of like. But you hear it though, right? Like, hey, I want to start a business so I can be retired at 40.

I hear it, but I, you know, and you know my spiel. I'm a nice dude, but in my mind, secretly, I'm like fake. Yeah, me too. Fake entrepreneur. You don't get it. Like, they, and by the way,

now let me throw a real curveball with all the angst and anxiety I'm coming at this. I'm actually envious. Let me start over. I'm actually envious of the lack of ambition to make a little bit of money and have fun. I wish I had less ambition. Vayner, it's just bliss sometimes.

Yeah, man. Listen, I wish that I could like, I wish that my ambition was to have a hundo. I could sell VaynerMedia for 100 million. I'm good. I could be done. I'm not happy. I'm not happy that I desperately want to bleed out of my eyes. I'm not happy. I'm not happy that I desperately want to bleed

out of my eyes tonight. I'm not happy when I look. I'm happy because it's my normal state. I feel like I'm a drug addict or an alcoholic. It's not that anything other than I can't control, I'm just looking right now. Am I happy that tonight I have an 11 p.m. fucking interview? Like business meeting?

Yes and no, right? Like yes, like in my common sense head, no. Right. Because fuck, it'd be nice to like hang with my wife or rest a little bit or something. But yes, because it's like getting a fucking fix. Dude, it's a sickness, dude. And that's, it really is, man. And you're, I just had the CEO of Europa Sports, Europa Sports, $500 million company at my office yesterday.

And we were talking. And the hustle that people have that are true entrepreneurs is the same. It's that same thing you're describing. It's the same thing I felt, you know, where I come in the office. Dude, we doubled our business last year. I come in the office fucking crazy. Like, ready to go. It's not even the dollars.

It's like we should be further to go. It's not even the dollars. It's like, we should be further. It's the game. Dude, he's telling me about how he was in college. You know, he was buying 99 cent Whoppers and going out and selling them for three bucks piece on campus. My best vig ever was like Shaq figures when Shaq was big. Yeah. For some unknown reason, the dollar store, back when dollar store actually got shit,

it wasn't just made for the dollar store, not like it has. For all you youngsters listening, the early, early, early dollar stores actually had shit from warehouses, so you could buy things that were worth eight bucks for a dollar, it was gangster. I went to the dollar store like I did every time

I went to the Phillipsburg Mall in New Jersey, and they had Shaq figures, and I'm like, hmm. This was one of those small malls. I walked, I don't know, three minute walk to Kmart, which was on the other side, and I look, and I'm like, oh my god, one of those small malls. I walked, I don't know, three minute walk to Kmart, which was on the other side, and I look, and I'm like, oh my god, they're selling them for 10.99, and then I go up to the lady in customer service, I'm like, hey, my mom bought me Shaq figures,

but I don't have the receipt, can I bring it back? She's like, sure, you don't need the receipt. I'm like, store credit? She's like, no, cash, and I heard cash, I was like, I'll be right back. And I ran, and I bought four of them, four bucks them four bucks four dollars and 24 cents

because I still remember because it was six cents sales tax in Jersey at the time walked across the mall returned it for 10.99 times four made a couple bucks

good and for the next six weeks I just ran shit at Phillipsburg Mall making like 50 to 100 bucks a day like every like

and like it was such a sickening thing like i would literally be in school i was in high school i just started driving so that's how i could do it like i uh i don't know i would sit in school from 8 a.m to 3 p.m and literally listen to nothing i would just daydream of buying shack figures and flipping them back to kmart dude it man we could go back and forth on these stories i'm sure over and over yeah over again. Yeah, let's bring value to everybody's listening. They don't need to hear our stories. Yeah, man.

We'll do that another time. Like, for real, that would be a good podcast. What I want to get in on today, I mean, you are and have become, and I was saying this to Alex when you were in the other room, your mentality on social media and influencer marketing i feel is at the cutting cutting cutting edge of uh whatever you know i don't even know how to say it i'm searching for the wrong words but help me out the whole the whole field you're at the fucking pinnacle of social media thought leading okay and if anybody wants to learn how to run social media or how to

market moving forward from uh you know, the way it was for the last 70 years to what it's going to be. You need to be following this man and following everything he does and reading every book he does. The Thank You Economy book was tremendous in bringing a lot of perspective to me in that aspect. Thank you. And I can tell you in real world, you know, we were heavily advertising and over the last

three years, the advertising, the effectiveness of ads stopped. It just stopped. No. Yeah, stopped. Like literally 100 return to zero return. Dude, you're preaching, brother. I know, brother, but people don't realize this. I see so many people come in.

They're like, what kind of ad should I run? What kind of this should I run? No. What you should do is start reading this man's book and figuring out how to, how'd you get into my, how did you become first aware of me? All right. So I read crush it.

Yeah. All right. Which is like, yeah. So this is funny. Crush it. Crush it. What was that?

Oh nine. It's funny. Now that crush it's maturity, there's people like you that have really were like have built on. No, no, no. That's what I want to tell.

So guys, that's how I even met you. You know, I met, I met Gary because i've i personally have grown our companies so much from the information i learned from that book alone that i felt necessary to like reach out and say like dude thank you for giving me what i have and that's what that's kind of dude i am i just feel grateful for that that i've what i've learned from you and so we came I flew up here for drinks for an hour

long meeting with drinks, which was fun, man. We had a good time and we talked about it. I said, Hey, thank you very much. First thing the man says to me is, Hey, how can I help you? I'm like, dude, you've already fucking helped me. I did fly up here on a private jet and it's because of the shit that I've learned out of what you've been teaching. And so that's how I first came aware. And I've learned from the book Crush It and Thank You Economy both how to grasp the idea of influencer marketing, where things are going, how to use that with the back end of retention on my business to accelerate growth,

where you get one customer, you turn them into two, and two turn into four, four turn into eight, and there it goes. And this is going back to your, you know, it's funny to hear the pastor stuff. You know, I was born in Russia. I'm Jewish. That's how we got out of Soviet Russia.

In the Soviet Union, you couldn't practice religion. So for three generations, I had no religion. So I'm not religious. But I'm probably like other people. Spiritual. Yeah, I don't know if it's, and I don't want to use cliche terms. What I know is this. Doing the right thing is always the fucking right thing.

There's just, and it's funny, right? I on purpose, just so everybody knows, say fucking right thing because if you live in Alabama and you're 82 years old and your name is Gertrude, maybe the word fucking's bad and you've decided that's a bad thing. And the reason I say the fucking right thing is because I want people to understand

that at its purest form, intent is the only thing that matters. The reason I'm not scared of anything is I know where my intent is. I knew that I wrote Crush It!, I knew that an unbelievable amount of people were gonna make millions of dollars if they read it. I mean, it basically predicted everything

that happened seven years ago, right? And I knew that it cost $13. I wasn't selling some be in my mastermind for 50,000 a month, and I'm gonna just tell you enough that you never could be, I'm literally obsessed with putting myself out of business. I wanna give people the tools. I have no interest in, I'm literally obsessed with putting myself out of business. I want to give people the tools.

I have no interest in, I make a book every two years for third, I have a book, Ask Gary Vee's coming, we're gonna be, I'm sure you'll probably talk about that but it's,

I don't know, $19, $17. I put out a fucking Ask Gary Vee show every fucking minute. Like this all comes out of me getting mine.

And so what I'm excited about is I think I'm playing it so differently than everybody else that looks like me and I think the people that come along like yourself that are like huh, that's an, there's a big difference between becoming rich and becoming wealthy. And it's predicated on talent, but another weird little thing. It's called fucking patience. The other thing that I'm sure you get a lot of,

and I'm getting bombarded on Snapchat, every goddamn Snapchat thing now is like, Gary, how do I immediately get X? Dude, it's the number one thing. How do I become a millionaire this year? I'm always like, would you rather become a millionaire, period, or not at all?

Right, yeah. So Gary's probably the icon of aggressive patience for you. Yeah, man. I use a term called aggressive patience, which is basically knowing that things are going to take time, but in that time,

doing every fucking thing you can to make it work. I'm gonna say something I haven't said a lot. I think the one vulnerability I have is my strength. Your gift is your curse. I'm so patient, and I'm so for life, you know,

that what I fear in my life is that at 70 or 80, when I can look and, when I logically can say, look, I probably don't have 50 years to get it right and because I love it so much that I start becoming a little bitter and I mean if I just right now and I just turned 40 if I just right now rewind the monies I've left on the table

oh yeah because that's what you do with patience right But it's something I think a lot about. For anybody who's listening who plays cards similar to me or that style, it's about finding the right cadence. For me, I'm trying to make sure that I'm feeding myself enough with whatever I believe that stability, luxury. AJ and I just got Knicks season tickets on the floor. That's a luxury I couldn't even fathom. But meanwhile, I'm still reconciling even playing first even fathom. But I don't, it's about, but meanwhile,

I'm still reconciling even buying first class, let alone, you know, but for you, that's work. And honestly, I'm like yelling at myself

because I'm like, we had that funny incident in Buffalo, thank you. I'm starting to be like, you know what, but the time, and just living life,

right? But what I can tell you this is the way I play it is the minority. The majority is fast, fast, fast. I need it now, now, now. From 20 to 30, I punted my entire social life.

Like, all you 20 year olds that wanna get it now, just so you know, I wanna be like you, cool. Do you wanna fuck no chicks from 20 to 30? Do you literally wanna have no fun, like zero? Do you wanna work from 7 a.m. to 11 p.m. at night every day in your 20s? All your boys telling you, what the fuck you doing, dude? What are you doing?

And by the way, in the same way that it took DailyVee to get my fan base, who've watched me heavily for almost a decade, to believe me now finally that I hustle, when I tell people I punted my 20s and 30s, only the kids that were my homies from high school and college can be the only people that'd be like, yeah man, he like, he sucks. Like he left every weekend in college

and schlepped cases at the liquor store. Like nobody listening right now believes me in a complete and utter punting of your 20s. They don't believe me. They don't know that I work every Saturday. I did not go out one Friday or Saturday. I'm a pioneer in online dating because I had no time to do anything else. Dude, it's the same thing, right?

Like our dad said, like, hey, when I was a kid, I went to school and I fucking went up the hill, you know, both ways to school in 10 feet of snow. It's like, yeah, right, dad. But like, this is the fucking truth. Like, I mean- My parents grew up having their bathroom because Russia was 50 years behind America.

Yeah. Like their bathroom was outside. Russia's fucking cold. Like, so, like, I get it. I guess what we're ranting on, and we're being old men right now, for everybody listening, but the truth is, sometimes

that's real. Hey, man, you know what? It's good to set the expectation of what the, I mean, you follow me, you know what I'm about, dude. I'm about, hey, look, there's no quick fix. There's no fucking magic wand and there's no luck. It's do the fucking work. Do it for a long fucking time.

And when you do that and you're smart enough to adjust along the way, you're going to get there. Can I ask you a question that I don't know? Yeah, man. But you can answer it. When did you start coming out and about to the world? Podcast, Instagram. When did you kind of say? So that's a story in itself about persistence, right?

I just did a Periscope on this last night. Like, dude, I started writing motivational quotes because I didn't know what else to fucking write. And I've been a student of that my whole life. I'm like, hey, you know, the grass is always greener. Eat shit or die. They're fucking terrible. This is back in like 2006 because I didn't know how to use social media to create value, you know, when you're selling fucking vitamins, which is what we sell. A couple snaps.

How do you post a value post about fucking vitamins? They're not fucking cool. So I'm like, all right, well, let's post some motivational shit. So I started doing that. I got one like. The next week I got two likes. And it just rolled in and rolled in and rolled in. When was that?

07. When did this business start? Which business? I mean, when did you start your when did this business start which business oh i mean when did you start your business career oh 99 good so here's where i'm getting at it uh it took you eight years of being an operator and a businessman before you decided to even open up your mouth once to the business world yeah i operated from 14 but truly from 22, until Wine Library, until Business Talk 2000, you know, probably from 98 to 2009. So I waited 11 years of a profession, I built a business from three to $70 million in sales.

The problem right now is everybody wants to be a life coach and a motivational speaker and a mentor. Like, it's really, listen, and by the way, I don't begrudge, maybe you can convince me why at 22 years old you should be my life coach and business coach, but guys, let's just call everybody out, and I'm calling a couple of you out not because I think I'm big shot or I wanna razz,

it's because I want you to win. Here's the punchline. The people that are gonna believe you, that you're 24 and you're their business and life coach, but the only money you've ever made was telling other people advice, you've never actually built a business, are the lowest common denominator of people

and they're not gonna get you anywhere in the long term. You might make a couple of fast bucks, but you're gonna lose. And meanwhile, the people that you look up to are all judging you for being completely full of shit and you're eliminating opportunities. That's right. You're casting yourself, you know what I mean?

You're casting yourself into a mold that you're not gonna break out of for a long, long, long time. You know, oh, back, I did that when I was a young kid, blah, blah, blah. Oh, and this shit's being documented. Like, you think you might be deleting your fucking bullshit Instagram photos,

but they're not gone forever, my man. Right, right, right. And so like, when it gets pulled up, like all the dumb shit you and I did, that's gone. That shit is gone. We talk about that all the time. You know, but like this, you guys, everybody right now,

like your snaps, you know, they don't disappear. Don't let the ghost fool you. Like, this is is documented for life. Somebody's recording it on the other side maybe. It's just, everybody here, us doing this right now, everybody listening, you're on the record forever and I'm telling you, when you're 24, you're not thinking about 40.

None of us did. I'm 40 right now, I feel like I'm six. I feel like I'm just starting. My face is on fucking fire, right? And so I don't want people making mistakes that they're gonna have to dig out of. It's like college loans that you can't get out of. You're making brand loans for a short stint

that are gonna fuck you. Dude, that's the thing I can't get across to people to understand, dude, is that everyone is their own brand. Everyone, everyone, everyone. brand everyone everyone everyone everything you post everything you say every fucking picture you take every tweet you tweet every fucking snap you snap that is your brand and i actually i'm glad you brought this up dude because this is like what i wanted to get at for the interview here let's do it okay so right now for the interview here. Let's do it. Okay, so right now, for the shit that you and I have talked about

and we've had discussions about and the stuff you're doing, you're hitting it hard on Snap. You're telling information on Snap. There's a lot of people picking up and following that. Great. They're going to win.

Here's the thing, though. I feel like most companies feel like they're winning on social media if they have a fucking Facebook page or Instagram account and they're just posting on it if they have a fucking Facebook page or Instagram account and they're just posting on it. They're like, hey, are you active on Instagram? Yeah.

Are you active on Facebook? Yeah, we're killing on social. That's where the business world thinks that they're winning. The big business world that VaynerMedia plays with, Pepsi, Unilever, Toyota, and I don't know what business world you're talking about, but the people that are, let's say, at a billion or two billion,

like the biggest companies in the world, the places we play with, they don't think that. They actually think that social media doesn't even mean anything They still are in tv and that right right people you're talking about Let's call I think and jump in if i'm wrong call it the five to two hundred million dollar companies Because I hang out with them, too They're uh, that's us. That's what yeah, you know, they're exactly me too, right? Yeah, they Yeah I mean like Those people

There's a mix right Right Like I think a lot of them Are just fronting I think cause if they're Talking to you And you actually are

Doing well Yeah They're like yeah yeah yeah Us too Yeah But I have a funny feeling If we had a brain chip In their brain

They'd be like yeah We don't really fuck it Yeah they'd be like Oh shit Yeah yeah yeah Oh shit Do you know what I mean Yeah dude

I totally get it I get it But Go ahead What's the question? So like companies are slowly, agree or disagree, companies are slowly moving towards social media. Yes, because social media is a slang term for the internet. Dude.

Like, Andy, like what is social media? Oh, you mean the six website that every fucking person's on? Dude. Like what the fuck's the matter with people? Social media as a word. That shit's for kids. Why are you doing that kid shit on your phone over there, Gary? Yeah.

Are you doing that fucking game you're playing? Listen, by the way, by the way, by the way, the only reason I give away all my shit for free, and you know this is how I roll. Yeah. You benefited from it. Yeah. It's because I know there's only a couple of you. That are going to do it.

Bingo. Right. Dude. I know we're going to rant, and I don't know what kind of guests you have on that question all the time dude i get questions all the time what you know andy there's 30 other companies that follow you that are trying to beat your ass to follow you and listen to what you say why are you giving away what you do well because i don't think you're going to fucking do it because it's too fucking hard i 100 believe that yeah i say it all the time 99 of you are just not going to do shit how many times have I said in a fucking meeting that I could give my playbook for

our business away to every single one of our competitors? It wouldn't matter. Since I first met you. For seven years, I've said that. Andy, the playbook was part of the playbook. I don't want to be disrespectful. Part of the playbook was written seven years ago. It was called Crush It.

Yeah, I know. Yeah, exactly. Do you know what I mean? Exactly. The reason you do it is because you were affected by knowing that that's what affected you. Dude, I'm hungry. I want to fucking do it, man. And it's, guys, it's execution.

Right. Like, guys, it's, ready? Ready? It's a good idea to be Ben Affleck, right? And what's the other, Matt Damon? And write a great script and make a movie called Good Will Hunting, become famous, bang chicks, make lots of money and have a great life. That's a good idea. good, now go do it.

Like I mean, when are we gonna understand that entrepreneurship is a skill? This is, like when are we gonna understand that, look now, working hard, working smart, you can get some, a lot of people listening right now are making $48,000 a year, $72,000 a year and could probably start a business that makes $200,000 a year and that's great. But if you do not understand that it

actually is actual talent that helps build a 10, 30, 40, what everybody needs to do on this that's listening, and that what you and I have to do, the only thing we can really do is put ourselves in the best position to succeed to maximize our upside. No matter how much I play basketball, if I played 16 hours a day, if I played basketball tomorrow for 16 hours a day or when I was 18, I would be a really good player. Would I be fucking LeBron? Nope.

Nope. And so look, the stuff that I tell people, one, I've recognized a long time ago that I'm gonna be successful, like I can make money regardless. I always could, it's in me, da da da da da. I love the feeling of getting the email that I got from you saying you changed my life.

That's intoxicating that it gets into that religious shit, right? I love it, it's very, it's legacy. It's legacy, I got an email, did Nate tell you about the email? Nate, get Nate in here. Nate, get in here. So I'm gonna get Nate in here, he, get in here. So I'm going to get

Nate in here. He was my former assistant. He was the CEO of my last book. Nate, without giving details because I think it's kind of private, get in here for a second.

I'm getting you on the show. Nate, get in here. Don't be scared. Get up closer so I can hear you. Nate, didn't we get an email that you just forwarded me the other day

that was highly emotional to both of us and was way beyond? Oh yeah. Don't we like that a lot more than monies? It was one of the coolest things that I've done with you over four years. Right, so, thanks Nate, get out of here.

Nate and I got, it was very emotional. I won't give things away, but basically, ultimately, somebody basically said that by me giving them the first signed copy of Jab, Jab, Right Hook, it was my only copy at the time, it was a couple months before that book came out, that a man stayed alive for two more years because of it. And the guy just passed away,

and it was highly emotional for Nate and I. And it's just intense. This is so much bigger than making a couple more bucks, but when you play the right game, you will win. And the reason, the thing I'm trying to ground everybody in that story, what we were just ranting about, is guys, if you're listening, listen. First you have to recognize what you're good at.

If you're not honest with yourself, like cool. You want to be a CEO and an entrepreneur? Of course, because it's the hot thing right now. Just like being a lawyer or an architect when I was a kid or a fucking astronaut back in the old school days or a cowboy or whatever. You know, an athlete, a rapper. Like a rapper wasn't cool in 1984,

mainstream white America. Now it's cool. We're having our day right now. In seven years there'll be the new profession. Like cool, but if you're like, So we're having our day right now. In seven years, there'll be the new profession. Like, cool. But I really wish I was the starting quarterback of the New York Jets. I really do.

I just realized I'm more likely to own the Jets than play for them. Dude, and you know what? If you can't play for them, you might as well own them. Yeah, I mean, you just gotta be honest with yourself. Here's what's cool I love about that story you just told about that email. And this is what I think young entrepreneurs need to understand.

Gary gave away so much value to that person that he stayed alive for an extra two years, right? And you give, give, give, give, give. By the way, just because I want to be smart about this. This is what his best friend said to me. I have no interest in being douchey enough to think that that is kind of true. But it felt incredible that somebody closest to this guy's life felt that there was some connection. There's at least some truth to it. There's something.

Right. But the point is that you said, the thing that you said there, you said, isn't that more important than monies? And when you focus on giving so much that you're actually making that kind of an impact with people. Guess what happens? The money comes. Guys, it's so simple and it's so cliche.

Dude, I post that shit on fucking Instagram. I get 40 comments saying, dude, you're full of shit. You got to do this. I'm like, bro, you are not grasping what I'm saying. And by the way, and real quick on that, because I get that and maybe a little bit less, because I think people are scared to say it to me now than they used to be, and as your brand develops and things of that nature,

there's also a lot of ways to do it. I just want everybody to know, whether you've been listening to my stuff for seven years or you just found out about me now and you watch a couple things, I'm just gonna say it so you know it forever. These are my truths. If you have similar DNA to me

and similar skill sets or a version of it, this is what works. I'm not saying it's the only way. There's a lot of ways. I also think it's long term. You know what I'm proud about? Is as experts, and there was plenty on Twitter,

all the people that, look, we know what's going on right now. I'm loud about Snapchat. All of a sudden, everybody in social media is loud about Snapchat, right? Everybody's loud. And now you have tons of people selling 500 ebooks saying i'm going to teach you about snapchat in three days time dude i texted you the other day i'm laughing because the text i said the other day i said

i said gary texas said dude this is hilarious to watch snapchat because now after two weeks of you doing snapchat hard everybody's doing the exact same shit. His text back is like, that's what happens when I put shit in the world. At this point, because I was right about YouTube and Twitter, and the same way that you like. No, I love it, dude. I dig it.

I laughed so hard when I got that text. By the way, it's why I'm very careful to ever really go this, by the way, since I've really revved my brand, right? People listening, you probably know this, there was Crush It, I was out there, this and that. Listen, I've been building a big company. So I was really quiet up until DRock came into my life,

I found somebody who was talented. Listen, DRock is a very important, it's so interesting how life works. If David didn't ping me and say, I wanna make you a free video, and if it wasn't kind of in my mind of like, maybe it's time for me to get back out there. I was in a two year cocoon,

I was putting out very little content, there was nothing, I wasn't really pushing anything. I didn't go crazy with Jab, Jab, Jab, Right Hook a little bit, but we made a film, it really felt right. I'm like oh I think I found a family member, why don't you come? And then one day he's just sitting there, I'm like let's do this show.

I'm coming back out of retirement, washing out my wine glass. So it's only been a little while, so now everybody's freaked out by how hard I'm coming back out of retirement, washing out my wine glass. So it's only been a little while, so now everybody's freaked out by how hard I'm pushing Snapchat because they weren't, I wasn't pushing content when I freaked out about Facebook three years ago, or Instagram, right? And they don't remember me freaking out about Twitter.

Exactly. You didn't have the platform to do it. So anyway, back to the punchline. There's all these people selling, I will teach you, literally there are people sitting consuming everything I'm doing for free, and then reselling it, the part they retained. Right. That they never actually used or built something with.

For 500 bucks a month, they're going to teach you. Right. I mean, it's the same old shit. Dude, we just talked about this on my Thursday Thunder podcast. Dude, if you guys listen to the fucking podcast, he just said what I said a week ago. Quit being fucking stupid. So,

we talk about... Or, it's not stupid, stop being confused about results. Or do your research. Has this person actually built a company? It's the biggest question. Following people who have never actually executed a business who sell on helping you build a business

and they're just selling people for people is crazy. But number two, results. Guys, let's take a step back because I'm now talking to people that have been grinding for three years and I haven't seen anything happen. I got one for you. I've been marinating with this.

I'm going to drop it here because it's a good audience for it and you're a good dude. Thank you, brother. I got one for you. And so I've been marinating with this, so I'm gonna drop it here because it's a good audience for it, and you're a good dude, and I'll give you this. Guys, if you've been grinding for three years, and we haven't moved the ball, you've gotta do it differently. Like, it's not like some other leprechaun's gonna come along and teach you.

Like, there's not the next guy's 197 ebook, or master, like, you've got to do something different. But see, what you said earlier, entrepreneurship's a skill. The skill of entrepreneurship is knowing, it's knowing when to change and how to change to get to your ultimate destination. And then executing, right? Like, for me, as we've become friendly,

I pinged you very early on in my Snapchat thing because I had a feeling. Right, yeah. That's why I started doing it. I'm like, hey, pay attention. Yeah, I didn't ask any questions. I just fucking did it. Right, because you're a doer. Right.. I'm like, hey, pay attention. Yeah, I didn't ask any questions. I just fucking did it. Right, because you're a doer.

Right. So I think doing is grossly underestimated. Yeah. It's just stunningly underestimated. Anyway, I feel like I, because I'm used to- No, no, dude, you got it. Do your thing.

Look, bro. No, no, no, this is the thing. I need to break out of practice of like, go, talk. No, dude. Look, man, this is what this is about. I want people to hear from you. You know, I post on Snap earlier.

I took a snap of Jab, Jab, Jab, Right Hook with the one with the boxing gloves on it. Yes. And I said, the social media Bible. Well, now we're talking to social media Jesus. And that's what we're going to talk about today, right? We've got Vanya Paylor. We've got social media Jesus. And we've got Tyler with his Tom Brady hair.

The creator. That's right. Fake, a.k.a. fake Pats fan. So,'s right. Fake, a.k.a. fake Pats fan. So, all right. So as an entrepreneur, you know, you're going from where you are to where you want to be. And I think one of the key skills, and I love that you call it a skill because I hate when people say, and I think that you've said this before, but that entrepreneurship is something that cannot be taught. Do you believe that? Yes, I do not think you can.

I agree with you 100%. And people say, oh, no, anybody can become could become an entrepreneur i listen again let's say it again anybody can be a musician like let me sing like you know meet me at the crossroads like that sucks bone thugs knows how to do it right but like like yes yes anybody can start a business right good now what right Like, but anyway, you know, and so that skill of like seeing not,

it's not about planning the perfect fucking plan. It's about going and then when you hit the bumps, making the adjustments to get where you want to go that gets you where you want to go. The other thing is having,

you know what the one thing that I've been fascinated by, I'm curious what you think about this. It's about the stomach. Like people don't have the, like I'm crazy. Like, you see all this gray fucking hair, dude? Dude, I'm secretly, I'm curious what you think about this. It's about the stomach. You know what I mean? Like, people don't have the, like, I'm crazy. You see all this gray fucking hair, dude? Dude, I'm secretly,

I'm secretly, I've said this a lot, so people have heard this before. I secretly want to lose all my money and start over. And that's some gangster raw shit. That is, yeah. Right?

I don't want to do that shit. Yeah. Like, you know why? Because there's nothing worse than tasting having something and losing it. Dude, look. I get what you're saying.

You know what I mean? I totally get what you're saying. I'm not going to go there. But honestly, like, obviously the two kids and your wife. I like the private jets, man. I get it, man. But honestly, like, I like the humility. I love the game.

I love the humility of like, listen, here's what I think. If I totally fuck up with 17 key decisions and go back. No, dude, you're a builder. You're a builder. What's that Rocky 5 where it's like sad and he gets back and Adrian dies and he's back and he's kind of like fucked up? Yeah, yeah, yeah. It's not 5. 5 is terrible.

6, right? 6. 5 was Tommy Morrison. 6 was Rocky 6 when he's back to the beginning, right? Oh, yeah, yeah. I think that's what it is. Rocky Balboa. Oh, Balboa.

Balboa. Dude, I'm secretly, that's my favorite one. And it's not that great, but I'm like, yeah, like fucking like. Yeah, but dude, you didn't, did you? Okay, so I get what you're saying, dude. You're like, okay, because I look back too, and I look at the, like, dude, I talk about it so much that people get fucking annoyed. They're like, bro, all I hear about is the piss-stained mattress that you slept on the back of your store. I'm like, yeah, but that was the coolest shit.

Because when you make it, that's the romantic narrative in our heads, right? Like, I love, you know what I love the most though? And so look, the truth is, listen, it wouldn't be super convenient for me if that happened, but I'll tell you, pivoting from, and you, you know what, Ant? I'm curious if you want to do this. I did this and it's a version of it

and I'm very curious how you're gonna react to what I'm about to say. I pivoted from the wine world where I was the motherfucking guy. I changed the industry. Guys, if you don't know me, you Google it. What, lower, get lower. Oh, he's a fucking wino.

Right, you know what happened then. He's crazy. Which is, I came out of nowhere and I became one of the most important forces in an industry that has been around since the first pages of the Bible. It fucked with everybody's head. People couldn't believe that I was creating

22 and 23 year old people that got into wine. I changed it, I did it on YouTube when nobody knew what YouTube was. I did Twitter, nobody knew what Twitter was. People were like, how the hell did this happen? And then at the height of my power, I pivoted to becoming a business talker. I left it at the height, and honestly, I'm weirdly already pretty,

it's obvious to me, it's brewing already. This agency is becoming the leader. I'm feeling, I was actually, actually there's a little humility that's about to come through, which is not always my gear. I was taken, and DRock will tell you this, I was taken aback by how many people

move so fast on Snapchat. I guess I realized that people, you know, Lewis Howe, I know that people have been affected by me. What's interesting is those people, you, others, you guys are big now. And what that means is when I do something and those big people have been benefited from, if he does it like this, it's real, they do it,

well then there's all the other people underneath you. And so I was real, I'm, and then you know, I mean like a thousand people emailed me and said the White House went on Snapchat because of me. And as nice as I'd like that for my ego, I don't fully believe it, but I would be lying if I didn't say, hmm, not that I'd like to believe it, forget about that, I don't give a fuck about the White House,

it's like fuck, there's clearly a lot more going on about Snapchat in the world and it really, and look, take it to DJ Khaled, which clearly inspired me too. I'm talking about in my micro world, not celebrity world. In this world of marketing, yes. So I'm feeling that over the next two to three years I'm gonna really win that game, right?

Like I'm gonna be anointed for the results of what I years, I'm gonna really win that game, right? I'm gonna be anointed for the results of what I built, the biggest social agency, the personality that dictated. And I already can feel myself starting to think about where do I wanna go next? Because nobody respected me when I started this agency in agency world. Ogilvy and McCann and WPP, those things, like if you know Mad Men World,

they were like, oh, cute, Twitter boys coming. And now as I punch them in their fucking mouth, they're like, hmm. And so I like that. I like the climb. Where can I go next? That's builder mentality, dude. That's builder mentality.

True entrepreneurs. I was talking about this with Eric Hillman yesterday, my buddy I was telling you about. Dude're just builder dude you're a builder you you are the if there's entrepreneurs there's entrepreneurs and they're cut into like a b c d grade you're fucking a grade entrepreneur and that's what people who are a grade entrepreneurs want it's not i mean dude do i enjoy nice cars fuck yeah do i enjoy flying up here on a jet yeah i do you know but the reality is, I don't give a fuck about any of that shit.

I care about the next project and the next thing. And so when you ask like what, what you're curious on what I have to say, I completely 100% relate to that because- Do you think about becoming an entity in the world outside of your world now? Or do you think about quadrupling down on the world you're in?

No, something else, something new, new project. And that's what I mean. Like, I mean, I think that's fascinating. And by the way, I want to make something clear. I don't want to judge. Dude, I got a text from my business partner, and I'm just going to share this. It's personal. Yeah.

But I got a text from him a week ago. And dude, we've been in business for 17 years, dude. And we're 50-50 partners. Yeah. And he's like, look, bro. He's like, and this, he goes, you know, you are just, I believe you have a gift for what you're doing now. You're killing it.

You're doing this. Bird, go fly. Yeah. And he's like, dude, if it comes time to where, you know, you need to pull apart, you know, we can do that. I'm not, you know. I don't want to hold you back. Yeah.

And I, exactly. And I'm not. It's the most incredible. You know, my brother did that for me as well. I don't want that. Just to be clear. Anybody who follows me and all that. That's not what's going on.

That's an amazing partner. My brother did that for me here too. He's like, look, we started 50-50 Boehner. I had all the equity, just to be clear. Anybody who follows me and all that, I saw what's going on. That's an amazing partner. My brother did that for me here too. He's like, look, we started 50-50 Boehner. I had all the equity. It was 11 years. And when I say equity, I mean the business was built on my brand. We thought he was going to run it

and I was going to do other things. But as the truths became true, he's like, man, you're really... Doing it. And that's what you dream of. Look, to take my brain back a step, I just want to say the following, because I have a sense of the fanatical base you have.

This is the greatest time ever, and by the way, the economy's about to melt. The stock market is on full tilt right now. Shit's about to get raw, so first and foremost, a lot of you fake entrepreneurs are about to get weeded out. But even with that horse shit, this is the greatest time ever to build businesses

because the rules of engagement have changed. You can, I mean, when you look at some of the businesses that were, and you know this better than I do, and that's just the truth, even though I'm social media or whatever, the amount of businesses that were built from zero to hero just on Instagram in the last 36 months, especially in your world, right?

The things that I believe are about to happen in the next year or two on Snapchat, the fact that, I mean, look how much media's going on right now. I'm in my fucking office. There's 800 fucking cameras. He's doing a daily, I'm fucking doing a reality show. You're doing a radio show and a TV show.

I mean, what the fuck is that? Do you understand how much this would have cost to pull off in 1990? It wouldn't have happened. Including the satellite dish. Who would have watched it? Nobody, because you wouldn't have gotten distribution because there was gatekeepers. Now the internet's the gatekeeper. It's a complete meritocracy.

It goes into all our own brand, dude. Dude, here's the thing, though. What you guys have to understand and i okay so we talked about this on the plane right up here i was talking with tyler and uh and dave here about creating value you're listening to this show and you're like i'm well i don't own a business i just like the show because andy says fuck a lot okay you're listening right now and you're like well what's the value in creating my own brand on social media i'm just a lurker i just like to watch it's fun it's entertaining it's like TV. Listen, you're

going to be an employee your whole life. There's nothing wrong with that. Dude, I have some of my best friends in the world are employees of mine that fucking I would die for. That's no bullshit. I love them. I would die for them. The value... I would die for the Jets going to the Super Bowl.

You might have to too, brother. Keep going. Dude, so you have to think about why we're talking about building this brand. Why should you take a brand seriously when you're just an entrepreneur? Or you're just a regular guy, you're not going to be an entrepreneur.

Because as the next thing, the next, next thing, all right, right now you're on the internet, so you're quote unquote winning. The next, next thing is going to be how influential are you? How much information are you putting out? What kind of brand do you create? And you go to apply for a job and you're with you

and three other dudes, right? And you've been lurking, but this, the one out of the four of you has been taking a social serious, has influence, has content being put out that that's relevant to this business. That dude is going to be worth more money than you. That guy's going to make more than you. He's gonna get hired first. I'm gonna go on a very weird tangent. Yeah. Just for kicks and giggles.

Yeah. Because I don't think a lot of people are gonna talk about this. Yeah. I'm trying to do some random different shit. I got something I want to talk to you about. Cool, and we'll get it in. Yeah.

No, no, no. Can you get my CNBC call pushed a little bit? We can wrap here. By the way, do not edit this part where it was real. Do you guys edit? No, no. Oh, no, no, no. Yes.

The only thing. Like you think this weird little part? This part here? Yeah. Okay, so this is what I want to jam on. Because of the industry that you're in, and probably because you're strikingly handsome.

By the way, though, you really, you married way over your head. I remember when, like, you were pinging and pinging, and then, like, one of the weird reasons is we connected, I actually, like, because of the last name, saw your wife like on the thing, I'm like who's that cute little blonde girl? I'm like oh that's that dude's wife probably.

I'm like oh dude, he really married over the next. You wanna talk about somebody who's killing on Snapchat dude, you gotta follow her on Snapchat. So listen, a lot of your followers, because of the fitness and all that, are women. And I wanna say something, I don't think dudes talk enough about

how women have it different than guys on social. So I have a, I, we talked about this today. That's amazing. So like I feel for my, so for all my like amazing entrepreneur females that are listening right now, I just want you to know I have massive empathy.

I think people have lost context. I have several friends, what's that Matt? You need that? I have several friends that are attractive girls. I was hanging out with one of them, talking business, and she showed me her Instagram private messages. And when two, dude, in two fucking hours, she had more crazy ass shit.

And by the way, then I'm clicking them. These dudes have wives in their pictures. Shit is scandalous. Yeah, dude. And so I just want to say, we like to spew advice. And so Snapchat, right? Snapchat, people are, I've gotten a couple dick pics already. And by the way, that shit is real fucking crazy.

By the way, that's shocking ass shit. If I knew it was coming, I'd be fine. It's just you don't know what Snapchat is. I walk into the house at the end of the day and Emily's super big

on Snapchat and I'm like, so how many dick pics did you get today? And she's like, what, seven? Yeah, she's like,

none because I make sure people know that you're my husband. She's a beast. Yeah. But she's smarter than that. She knows nobody gives a fuck. Guys are scumbuckets.

Oh, dude. And so, I think that, you think that Snapchat, women, I have empathy that you may not want to engage with your community as much because if you let everybody message you, you gotta deal with all the horseshit. And not just perverts, let's call it what it is. The other thing that I, listen,

I wanna be really honest here. Guys sometimes struggle with taking an attractive woman serious on a business kick. So, Birchbox, Stowaway. I have huge financial returns. Buddy Media, Cass Lazaro was the equal partner to Mike Lazaro. Like, I think we're living in,

my daughter, if she's showing a lot of, she asked for a YouTube channel, she's six. Like, she's showing Gary Vee tendencies she asked for a YouTube channel, she's six. She's showing Gary Vee tendencies. If she wants to, by the way, if she wants to give all daddy's money away to Africa or the deer in the rainforests or mushrooms, I will support that girl no matter what she does. But if she decides that she got struck by the DNA

and she's gonna be an entrepreneur, I want her to win. And we're living through an incredible time for female and minority entrepreneurs. It is definitely harder. Please can we stop the bullshit? It is an old white man world, no question, but if you play the projections out, it's changed a lot.

It's still not great, but Snapchat, I'm just going micro on this, like I just, I think I give a lot of advice a lot of times and it maps to like me. I want you to know that I have the empathy that you're dealing with different things and you gotta navigate you. Some, you know, and like, in the same way that you and I

clearly can deal with like negative posts and other people can't and that's why they're not in the game everybody has their thing. I think being an extrovert and cursing, dude, I leave four million dollars on the table a year because they won't book me to speak because I curse. Welcome to my world. Dude, I get it man, I get it.

I've been cursing a long time. Yeah, bro, you know what? I'm not gonna stop either. Of course, because for everything you lose, you gain in authenticity. And by the way, people get sniffed. Like, one of the things I love, my favorite email is like, hey, man, like literally random, like, hey, I'm a 72-year-old Southern Christian Baptist lady.

I like you cursing. You know why, sir? I hate cursing, but I like when you, you know, cuss. And let me tell you why. I believe you. Let's be real, dude. First of all, good cursing is a fucking art form. Dude, I think it's fucking the greatest shit of all time.

There is people who try to curse that don't know how to curse. Of course, because it's forced. Right. Like, dude, cursing is an art. You either have it or you don't. 100%. There's cursing in the Bible. That's right.

That's why we have this guy here. Right. All right, let's go. Let's go, because we need to wrap up, and I know you've got some KPIs you want to hit. All right. You want me to hit it? Vaughn, hit your question up for Gary. Okay, so Gary question up for Gary. Okay.

So Gary. Key performance indicators. Gary Vaynerchuk equals create great content. But I think most of what I've seen from you has emphasized the content. So the qualities, the authenticity, the relevance, that sort of thing. The output. Could you give people an insight, kind of a window into your creative process? Like the writing process, the conceptual process.

I would love to. I want you to answer this. I have no goddamn idea what you're going to say. Come on. Stop. Be a big boy. Get on here. What's your first step on that? I'm curious. How do you come up with your shit, is what he's saying. I don't know. Answer the fucking question.

I'm literally talking about how you come up with the thesis of what you're going to say, how you're going to organize your blog posts, articles, books, any of that. So I think Gary came up with a process, meaning, like, he has the knowledge and he has the advice that he, you know, thinks and hears and shows up from everywhere. And then he cultivates it into a thought, and then that thought is spread out to us, his team. We do videos based off of what he thinks and says, and then from there, it cultivates into everything else. Articles, graphics, interviews.

And the punchline of that is, here's what happened. DRock was sitting right the fuck there, doing some horseshit video shit, probably editing some stuff that we, editing stuff that I used to do, that was online to make it fresh, keyword, make it better on YouTube,

and I was sitting here, probably thinking about a client product, or a headache, or an employee, and literally, my brain said, do a Q&A business show right now. I opened the door, I said grab your camera, I sat in the fucking glass room right here

where I taped the show, and I did a fucking episode of the Ask Gary Vee show. What he referred to and what I just referred to is this, the process is living. I'm in constant on to do it, and then I've slowly but surely created spokes for the output. So my books are written by me audioing,

and Stephanie Land, my amazing ghostwriter, I can't put two fucking sentences together. Guys, if you ever get an email from me, I mean. That's exactly how we did my book. We fucking, I did this. Yes. I can communicate like a fucking champ like this. But like to write?

But the process is watching people. Like I watch. What I'm good at is human vibes. Like it's so weird. Like I can know what people think without even like, like it's so, I can walk by an employee here sometimes

and just know that something isn't right on some straight fucking zen like, you know. That's just it, man. But that's the thing. That goes into the value

of why you don't buy fucking programs from dudes that are 25 years old because I guarantee. And by the way, I was a beast at 25. Buy from a 25 year old. Yeah, but you weren't the beast

that you are now. No, but I was a different version of the beast and let's talk about like, you know, early Jordan like all that stuff. Here's what I would buy from. I'd buy from 25 year old me. You know why? In three years I took a business from 3 to 27 million dollars in sales on shit that was never heard of called the internet. So look, I'll listen

to fucking Zucks. I'll go talk to Evan Spiegel. And by the way, I'm going highbrow. You tell me you're 25 and you didn't cheat or do some spammy shit and you took something from a million

or zero to a million. Completely different thing. Well that's what, if you tell me that you think you're fucking charismatic and you like the idea of sitting in your fucking underpants

and jerking off all day and make a couple videos and say, I'm gonna change your life and use some fucking buzzwords and put some fucking hashtags on Instagram and fucking bottom feed. Yeah, and like fucking show up,

like exactly right, and like fuck that. Then I'm not giving you money. But show me. Show me results are the only game. I don't give a fuck if you're old, young, or indifferent. My problem is, fuck you if you haven't actually done something other than telling people what to do. That's right. Dude. old, young, or indifferent. My problem is, fuck you if you haven't actually done something other than telling people what to do.

That's right. Dude. So I don't want you guys to forget to pimp the March 8th event, but quick follow-up question. In Crush It, you say, communicate with me because whoever is the best communicator wins.

Yes. How do people develop their communication skills if it's not a natural talent? You may not. Like, you know. You do it as much as you can. So if Andy and I were forced, if the only way to communicate in the world

was written form, we wouldn't have won. If this asshole and I were fucking, if us two assholes were cavemen and we had to draw on fucking caves, we probably would have been eaten by a fucking dinosaur. Right? Like we would have lost.

Right? But because YouTube came along, I mean, you know what's crazy about me? That first episode of Wine Library TV, I'd never done anything. I wasn't in drama class. I wasn't in like making cool fucking videos with my homies that I wanted to be at NYU.

You did it the best you thought it would be. I just did. Right, and that's what hangs people off. So real quick to everybody listening, maybe you're not gonna kill it at Instagram. I just did. Right, and that's what hangs people off. So real quick, to everybody listening, maybe you're not gonna kill it at Instagram. Like Twitter was made for me. I talk in headlines,

it was fast, I engaged. Snapchat's made for me, right? It's made for me. But Instagram's made for attractive people, unquotable,

but there's different things. There's just different shit. So I wouldn't be crippled, right? Some people are better at audio. My podcast, my podcast is borderline mailed in. It's the audio of my videocast, right? Because I'm good at video

and I don't want to do another, like, you know, just podcast. It's not going to be as good anyway. And by the way, it's just different. Everything's different. And so I think finding, how to become a great communicator starts with self-awareness.

Instead of hoping who you are, audit who you are. Amen. People are wishing. Cool. I wish I was the best looking, greatest athlete. Like, I wish I was a math whiz. That was so crazy for the big short dude. I want to sit in my, I want to listen to rock music

and just math it out and make a drillie. Dude, look, man. Right? Here's the thing. I've just got a couple things to add to that. A, how do you know if you're good at something? Go fucking do it and see what happens. By the way, the market tells you.

Right. Hey, good news. If you're 39 and you've tried to be an entrepreneur for 17 years and you made 80 bucks, you suck. Like, just, like, no, I mean i mean dude i'm laughing because it's so fucking true it's the market it's not because you and i say the mark the results right and by the way how you make your money matters too don't come at me and say i made 10 million and then i found you fucking bottom fed and fucking put like fucking cookies on people's websites and you siphon their fucking credit cards like there's a, there's a way making money to, like, there's.

And by the way, just making money is, for me, the reason I'm so confident is because I think I'm gonna, look, do I think I'm gonna make the most money? I do not, I swear to God. My behavior doesn't map it. Do I think I could be one of the people that impacted the most people and made a lot of money? I think that cross section of impact and revenue,

I think I have a shot of being at a high level. No doubt, and at the end of the day, what really fucking matters is how much money you made, or what are you gonna take more satisfaction when you're 75 years old? How much money I made? I swear to God, my entire game is how many people show up at my funeral.

Dude, I get it, I totally get it. Because you understand, you've been the main preacher of the impact revenue message, that those things are parallel. And it's not selling a fucking product. It's making a fucking difference. And both matter. I'm not Mother Teresa.

No, dude, I get it. You know what I mean? I'm with you. But you can have both. Right, you can. I can. Money's bad. Don't make any money. Yeah, I mean, money yeah I mean right guys if you want to check out this episode it's the mfceo.com forward slash 40 that's four zero oh and I'm 40 years old now there you go great I'm very excited about that so last thing

guys because I Gary's got to run he's got another meeting right for this I'm sure seven to eight more for the rest of the day you know when you can, when I came up here and I'm like, yeah, dude, he had a meeting until 10 o'clock, 11 o'clock that night. We met at nine. Everybody was like, no way. I'm like, yeah, he really did. So the hustle that he talks about is not bullshit, guys. I've witnessed it with my own fucking eyes.

That's why this, what episode is it, six? It's easy to take a snap of your computer at 11.30 at night and be like, oh, I'm still hustling. Cool that you fucking set your alarm and woke up at one in the morning and like went to your bathroom it's quite a bit different when you when you and i are having a meeting and and there's three other fucking dudes waiting to have the meeting i'm like why are these dudes standing behind me you know why that's so great because that's the that's that's what i talk a lot about which is the market the truth is undefeated I can pander. But you were there.

You go home. You tell your boys. It's just the truth. No, it is the truth. If you want to hear more of the truth, guys, listen, I came up here. We had drinks. We hit it off. We started to become friends. Gary, first of all, I just want to say thank you so

much for entrusting me with the launch of the Ask Gary Vee Book event you guys asked me to put on this event in St. Louis on March 8th Gary will be there I will be there we are going to tear your fucking eyeballs out of your head and eat them

and eat them if you come to the event I promise you I guarantee you you will see a man eat an eyeball. Yeah, not only that. Not only will Gary and I both eat an eyeball, we will provide you with more value than you provide whatever the tick cost is. And if you don't think so, I'll give you your fucking money back. So March 8th, clear your calendar.

Ask Gary Vee's book launch party. We're going to fucking kill it. And if you're not there. A lot of people on social are already talking about road trips from Tampa, Florida, I saw. Dude, all over. We'll sell it out. Dude, it's going to sell out

in one minute. One minute. Because I know you're buying a lot of books, which I thank you very much. It's like the cost of admission like a bunch of books. Is that how you're doing it?

Yeah, I think we'll do- Are you going to burn all those books? No, man. I was thinking like, dude, a lot of the guys hitting me up are CEOs and they want to come.

I'm like, dude, hey, 10 book minimum. Yeah. If you're willing to come buy 10 books, I'll get you in. book minimum you know if you're willing to come buy 10 books I'll get you in you know no matter

if we gotta stand you up or whatever we'll figure it out but right now it's 400 tickets I know we're gonna sell out in a minute I know we will

I sell out in one minute on myself so I know I'm fucking good looking yeah dude that's what I'm saying like dude we're two good looking

motherfuckers I got a face made for radio we're gonna have to put We're gonna have to put We're gonna have to put like Blinders on all the chicks That's how good looking we are Alright I gotta get the hell out of here

Anything else? No that's it man Thank you for being on the show brother Thank you man Appreciate it so much And everybody listening Good luck to you guys Keep grinding

Cool Take it easy