REAL AF with Andy Frisella - Insanity, Intensity, and Becoming a Peak Performer ft. Tim S. Grover, with Andy Frisella - MFCEO199

Episode Date: December 19, 2017

You can develop the same drive for success as The Greatest of All Time…elite athletes like Kobe Bryant, Dwyane Wade, and even Michael Jordan.  There is zero reason you can’t be a Hall of Fame lev...el performer in everything you do in life. That’s what my friend Tim Grover says, and he should know. He is the one of the most revered mental toughness and performance coaches in history. Those guys I just mentioned? They chose to work with him.  In this episode, Tim and I talk about how YOU can be like them.

Transcript
Discussion (0)
Starting point is 00:00:00 What is up guys you're listening to the MFCEO project I'm Andy I'm your host and I am the motherfucking CEO as always I'm joined by my co-host but before I intro him we have got a amazing show for you guys uh amazing show we've got two special guests and one of them is really special like he wears a helmet and rides on the short bus okay the other one happens to be the best performance coach in the world this is a man who specializes in mental toughness he has been the performance coach and trainer of names like Michael Jordan, Kobe Bryant, Dwayne Wade, the best of the best of the best. And I'm going to intro him in just a minute right after I get to introing DJ, DJ God.
Starting point is 00:01:00 What is up, my dude? Vanilla Ice. Vanilla Ice. What's up, man? I still got to connect with Nelly, you know, to make that happen, make that collab happen. Yeah, yeah. I'm sure he's super pumped. I'm sure he is.
Starting point is 00:01:13 You know, we've talked about this before. In fact, because of the other special guest that's here, we ought to remind our listening audience that you guys question my knowledge of rap lyrics. You didn't know who Biggie fucking yeah but when I was put to the test I belted out some you didn't classic lines you did I did oh to who to you guys you remember this out right listen I do have to say
Starting point is 00:01:36 I was quite impressed with your ability to spit the lyrics but the fact that you don't know who Biggie Smalls is really really cancels it it's like yeah you know it's well you know it's not that I didn't know who he was it's that that painting in Andy's office it's kind of impressionistic which means you don't know who he is yeah exactly if you can't see that painting this should be the the shot for the podcast like just the the no we need to put the picture and like should you know who this is yes yes or no no just pull it pull it on Instagram
Starting point is 00:02:01 story today all right we have the only vote no is going to be him. Yeah. Listen, guys, we have an awesome show for you guys. I am super excited. I've been wanting to get this show together for a long time. My good friend Tim Grover is here. What's up, man? Andy, I'm doing great.
Starting point is 00:02:17 How about yourself? I'm good, man. Thank you for having me. You look, before we go any farther, you look un-fucking-believable. Thanks, man. You should see me naked. It's less than a year since I saw you last over at 10X that we did together. And the transformation that you've made, it's...
Starting point is 00:02:37 Thanks, bro. I appreciate it, man. You've been putting in the work. Yeah, I appreciate it. And along the way, people don't know this, but you've been encouraging me along the way. And I think it's your nature to push people uh and dude i just want you to know that meant a lot to me along the way well you know what listen in order to get a compliment from me you got to do some unordinary or some unexpected stuff yeah all right losing 10 pounds ain't gonna do it yeah all
Starting point is 00:03:01 right i just asked you before we started this thing i said hey how much weight have you lost you lost a hundred fucking pounds that's a lot of weight all right that's a lot of weight to lose and to be able to do it and continue to do the podcast run the business do whatever you're doing so when people talk about i can't do it because i'm too busy well just look at what you've accomplished so that excuse gets thrown right out the fucking window dude you know this is funny because when i started the transformation in 2016 uh january 4th 2016 was my first day i was 350 pounds roughly um i read your book starting on that day and you i never even told you this but i read that book starting on your on that day so i could get my because i had read it before and i read it because I wanted to get my mental
Starting point is 00:03:47 focus in the right spot because I knew I had my work cut out for me so you had a lot more to do with this than what you actually know and like I told you when I met you in person at 10x bro you've changed my life uh many many many good things have come from the mentality that you communicate in that book. And I think the biggest part of it that I enjoyed was it made me feel like I was, I'm sure you've heard this for many people, but it made me feel like I wasn't fucking crazy. Like I felt crazy for a long time, like the way I thought was weird or wrong or different. And reading that book was like a, it was like a light went off where it's like dude i'm not the fucking crazy one i'm i'm the one who's not crazy everybody else fuck crazy no you know what
Starting point is 00:04:29 you're absolutely right because listen how many everything that's happened extraordinary in a person's life or in this universe or whatever is it's been done by somebody who's been a little bit off right right not the person that's always tried to fit in or try to be like everybody else. So what the book Relentless did was it showed that, hey, there's more of us out there than you know, and it gave us permission to say, hey, it's okay to be like this because I got accepted
Starting point is 00:05:01 and it's the way to push myself to greatness because you spend so much of your time before that you're spending so much of your time trying to suppress yourself and say listen is it really me am I not am I the one that's like crazy am I the one that's off when you realize no you know what I am who I am in order to get what I want that's who I have to be you know we always say this, you have to know exactly who you are. Dude, the thing, you know, the thing that resonates with me about that too, though, and I think a lot of, we, we have a huge audience that is, they're all success driven people,
Starting point is 00:05:37 a lot of entrepreneurs and a lot of people who are in a business, but they're just trying to progress through the ranks so they can earn more money. One of the biggest things that resonated with me was when I was trying to grow a business, everybody around me was telling me that I was fucking stupid and that it wasn't going to work and that I was wasting my time and why do you even care about doing this? And, oh, you want to drive a Lamborghini? You're selfish and this and that. The world just has such massive amounts of negativity that they put on you when you're trying to do anything that's outside the norm. And for that reason, you know, anybody who's trying to do something great before they really have done it, they're in a situation
Starting point is 00:06:16 where they don't believe in themselves. So they're listening to other people and those, and they might still be moving forward, but they're moving forward with a lot of doubt and a lot of questions and a lot of um anxiety about am i a good person am i doing the right thing am i immoral because i want these things is there something wrong with me the way i think and that the the greatest thing about relentless the book is that it it addresses that for people who are in the process you know what i? I didn't read your book until after I was kind of through that process where I had become, you know, quote unquote, somewhat financially successful. I don't consider myself financially successful because my goals are much bigger, but I've made a little money.
Starting point is 00:06:55 I've done a little things. I started believing myself. That book for somebody, for you guys who are in the journey, if you haven't read Relentless, you have to read it because it's really good at helping you feel good about the journey you're on and not feel like you're doing something wrong or you should be listening to your mom and dad or you should be listening to your average friends. This book is like the ultimate tool to help you with confidence in that area. You can't let individuals set shop in your head. Most people can't relate to what you're thinking of and what your dreams are and so forth.
Starting point is 00:07:28 So what we say is, listen, don't worry about if somebody else doesn't believe in your dreams. They're your fucking dreams. You make them happen. People that won't push you or don't believe in themselves are not going to believe in you. But you can't rely on everybody else to make shit happen for you. You got to make it happen for you first.
Starting point is 00:07:50 Most people are afraid of success. They want all the stuff that comes with success, but they don't want to do the work and they're afraid of it because now you got to continue to do the work. You got to do more of the work. There's more sacrifice that's going to be necessary. So it's easy to keep people down because if you're hanging around with a bunch of, bunch of friends and all of a sudden you start to become more successful and you start to make
Starting point is 00:08:13 some money and you start to get the things that you want and you're able to help other, help other people, what does that do? It creates a distance between you and them. So what their job is, their job is to pull you back down. They got to close that distance. Yes. Because they're not going to come up to your level. They want you to come back down to theirs. Right. And as you become more successful, the gap gets wider and wider and wider. That's why the most successful people in this world, success can be defined differently. It can be defined for some
Starting point is 00:08:44 people, it could be money. Other people, it could be fame differently. It can be defined for some people, you know, it could be money, other people, it could be fame, other people could just be in the best at what they do. But whatever it is, it creates that distance between you and those others, and others don't like that. They want to bring you back. That's why the most successful individuals and whatever they do, they have the smallest circles. They have the smallest circle. They can only trust a few people. And most of the people don't understand that. No, they see it as like an ego thing. Like, Oh, you're too good for us now. No, it has nothing to do with it. It has nothing to do with that. You know what the ego part is? And this is what they have to understand. The ego part is on them because you know what happens? They don't realize that just because you've become successful
Starting point is 00:09:34 that you have the same problems that everybody else still has. You still have family issues. You still have girlfriend issues, boyfriend issues, marriage issues. And you still have money issues. You still have money issues. They issues, marriage issues. And you still have money issues. You still have money issues. It's different. We talked about this. Yeah. But this is what happens. Those people have a lot of
Starting point is 00:09:54 people they can talk to to make them feel good. But when you're successful or in your mind you think you're successful, you don't have that sympathetic ear because people don't give a fuck about your car. They don't think they don't exist because they're like, oh, look how much money he makes,
Starting point is 00:10:10 how much car, look at the car that he's driving. They don't realize that you can't share what your issues are, what you want to discuss with just, with anybody. Well, you could share with them, but if you did, they'd think you were fucking bragging. Right. Right? So, like, dude've i've gone through this process like personally my wife and i like we have to be careful who we hang around with because the shit that we talk
Starting point is 00:10:35 about it's like if i was sitting with some of my friends and like i still love my old friends i love them i fucking do anything for them but if i'm sitting with them and i'm talking about some of the shit that's on my mind like you would talk with his friends they see it as like bragging and really i'm like just talking about my fucking life right you know what i mean and that's a hard thing like it's a hard thing for other people to understand you know what i mean it is you know because dude even when you get to a level of success you're still a fucking human man you still need to vent you still need to communicate you still need to express yourself and especially me like i'm a i'm a fucking guy who likes to vent like i'll vent for five minutes and i'll be totally fine right i have to you know i
Starting point is 00:11:14 know you find kind of that's what i try to tell everybody here is like you don't lose friends you just gain new ones that have the same interest as you. You know what I mean? Listen, when you hang around successful people, watch the conversation change. The conversation changes. Successful people, the people that want the best for you, the conversation is completely different than the people that aren't successful. They're the ones that are constantly making excuses, talking about why they can't get somewhere because it's this person's fault. I don't get this opportunity or I don't get this. I don't get that. It's always somebody else's fault. The people that make it, that do what they're supposed to do,
Starting point is 00:11:53 they take the onus on themselves. They're like, listen, I got to figure this out. And these days now, especially these days, everybody's looking for a handout. What can you do for me? No, it's not what you can do for me. What the fuck can you do for yourself first? You show me that first, and then I may or may not decide to help you. I'll guide you in the right direction.
Starting point is 00:12:20 If there's 10 steps, I'm not doing steps one through nine for you. You got to do something. You got to do something. You got to show me, you got to be willing to start at the bottom and be able to do shit that nobody else is willing to do. I see you guys post stuff up all the time. You guys run this multi multi-million dollar sales supplement business. Yet, I see you fucking packing stuff on the shelves, hauling stuff. Sal, you do the same thing. You're constantly moving things. You're having to ship. It's funny.
Starting point is 00:12:54 When people get successful and you know this is their start of the downfall, what do they say? I'm not doing that. I don't do that anymore. That's not my job. I don't do that anymore. That's not my job. You know what? That's your job plus everything else is your job.
Starting point is 00:13:08 Everything is your fault. Everything is your job. Dude, I look at it like this. Like when somebody doesn't do – Dude, Sal, you posted that video of the Texas coach. What's his name? Augie Garrido. The winningest baseball coach in NCAA history, okay?
Starting point is 00:13:21 And he's yelling at his team. And he fucking – Dude, they obviously shit the bed, right? And he's yelling at the team and he fucking, dude, they obviously shit the bed. Right. And he's yelling at the videos on YouTube. Right. Yeah. So you can Google Augie, Augie Greedo wildfire speech.
Starting point is 00:13:32 Who the fuck reminds you of yelling? So, so dude, so this dude is just fucking going crazy. And at the end of it, this is the important part. He goes, you know what? I'm sorry. I fucking failed you guys. And he turns around and walks out. And you, you know what? I'm sorry. I fucking failed you guys. And he turns around and walks out. And you know,
Starting point is 00:13:48 that's how I look at my shit. And I know that's how Sal looks at it too. Like, dude, I get pissed at people, but eventually I realized like, if they're fucking off, it's my fault.
Starting point is 00:13:56 Cause I ain't fucking trained him right. Yeah. You know what I mean? Or I didn't hold them accountable. You didn't put the systems in place to keep that from happening. Dude, this is a great leadership quality. Like great leaders do this.
Starting point is 00:14:06 And I'm not saying I'm a great leader. I have a lot to fucking learn. But the great leaders in history, the great coaches, the great athletes that you coached, I guarantee you at the end of the day when shit went wrong, they didn't go around and say, oh, you know what? Scottie Pippen, you fucked up the whole game. Or Dennis Rodman, you were fucking hungover and you played like shit.
Starting point is 00:14:23 They say, you know what? He probably said, Michael Jordan probably say, you know what? Michael Jordan probably said, you know what? I should have taken more control of the game. Yes. They should have taken that shot. Game five. They take the responsibility. They don't want to put it in anybody else's hands. You know, listen,
Starting point is 00:14:38 Michael always said at the beginning of the first day of practice, every year they always had a new player. They always had a new player come in and so forth. And Michael would tell the guys, he said, listen, I'm going to pass you the ball one time. You better fucking do something with it. I can miss a shot on my own.
Starting point is 00:14:57 I can turn it over on my own. Show me I can count on you right now. You know how many careers he destroyed by just saying that because the guys couldn't perform at that level. They fucking folded. But he needed to know that. He needed to know that because he was like, if this is how you're going to be in practice,
Starting point is 00:15:16 you think I'm going to be able to count on you in game six of the finals? Because that's where we're going. That's where we're going. I need to know now if you can handle the situation. And if you can't, that's fine. If you can't do it, I'll do it myself. So you're saying it's a big deal that he actually passed that ball up to Steve Kerr. I mean, he obviously thought very highly of Kerr.
Starting point is 00:15:35 Huge, huge that. And, you know, if you see the whole highlight of them setting everything up, what happened was Steve said, Michael, if they come to you, I'm open. Give me the ball. I'll knock it down. And you know how his whole relationship started with Steve to get into the next level? They got in this huge fight in practice,
Starting point is 00:15:56 which is very well known. Steve did not back down from it. Boy, Michael whooped his ass too in practice too. But it was just like... Like they got a fist fight? Yes. No shit. Yes. Yeah, but I bet you there's a lot of common respect. But afterwards, Michael even got thrown out
Starting point is 00:16:11 of practice during that time. You can look this up. This is just common. Bing it, Google it, whatever you want to do it. Bing. Yeah. But that brought Steve up to a different level in Michael's eyes. So this guy's not going to back down.
Starting point is 00:16:30 I don't need any more friends. He doesn't have to like them. He doesn't have to like them. He has to trust them. You know what? That's what I'm saying. People look for friends. Dude, they fucking put way too much emphasis on friends.
Starting point is 00:16:42 I agree. I've heard you talk about this, about the Facebook and all that. I don't need any more friends. No. I need allies. I need people I can go to war with, I can trust. I don't want to hang out with you afterwards,
Starting point is 00:16:53 but when you step, when you guys, take this meeting room right here. If you take this meeting room, and you think of it as a football field, a baseball diamond, or everything. When you step between these lines, it's about business.
Starting point is 00:17:07 It's about getting shit done. Dude, friendship destroys leadership respect. When you're a leader and you're leading a team, and this is how it does, it doesn't mean people perceive that as like you've got to be an asshole. That doesn't mean be an asshole. No. Okay?
Starting point is 00:17:22 Being an asshole is becoming friendly with them and letting them cut every corner because you look at it and say, oh, you know what? That's my friend. I'm not going to bust his ass. That's being an asshole. Yes. People mistake this. Being a leader has nothing to do with being a friend.
Starting point is 00:17:37 It has to do with holding accountable and setting an example. And that's fucking it. So when you look at somebody and you're leading them, let's say you run a retail store or you run a business and you've got people who report to you and you're around them 24 hours a day for, you know, fucking years at a time, you start to become friends, right? And then the person that you're supposed to look after, they start to cut a corner and they start to do this wrong. And I start to do that wrong because they feel that you're a friend and they're losing respect for you as an authority figure and people miss that point all the time you are not fucking friends with the people you manage the way you're their best fucking friend is by holding them accountable to their best self
Starting point is 00:18:16 100 which is the people that you keep closest in your circle but sell that's the biggest challenge that i've had with teaching other leaders like it's a challenge i've had to overcome like my like guys on our team that are that lead other people the biggest problem is because we have a friendly culture they get too fucking friendly with their guys and they stop holding them accountable because they're like oh that's my boy sal i don't you know i'll get him next time and that's how the fucking shit starts to erode and then eventually you're not putting any numbers on the fucking scoreboard and you're all fucking fired you know what this is what happens is it's funny people won't accept things leaders won't accept things when things aren't going well okay well if you don't accept them when things are not going well why accept them when things are going oh you got to keep
Starting point is 00:19:00 the fucking gas down yes yeah can't accept that when things are going well no but then what happens to him is like when so so it's a up and down it's like a up and down thing right like the things start going well they start accepting the little things off the they like oh okay you left that floor dirty or you left this shelf dirty exactly or you didn't talk to say this to the customer or this or that they let those things slide and then guess what they're back in the dip again yes you know what i'm saying whereas if they would stay on the gas when they're in the high point, they would continue to rise. The most successful businesses, coaches, and so forth, they hold everybody accountable, whether it's the superstar on the team,
Starting point is 00:19:36 it's the last person, it's a person that never gets to play. Businesses do the same thing from their CFO to CEO to their interns. Everybody is held to the same level of standards and everyone's held to that account of consistently, consistently, not one day. Now when things are going bad, all of a sudden we got to fix the fucking boat.
Starting point is 00:19:59 Yeah. You know, yeah, no, those guys have already learned that you're going to take their shit. Yep. You have to hold them accountable at all times. That's the biggest, hardest lesson for young leaders to learn.
Starting point is 00:20:10 You get what you tolerate. Yeah. That's it. As a business and in business in person, as a life, you get what you tolerate. I 1,000% agree. Yeah. 1,000%. But I think, you know, and obviously I agree as well, right?
Starting point is 00:20:22 But you look at, you talk about the small circle as you grow. You keep that circle small because those are the people that keep you in check. Those are the people that are going to call you on your fucking bullshit. Well, no. If you're a fucking strong person, if you're a strong person, you know who the fuck you are, like Tim said. You do respect those people. Like my best friends, the people I keep close to me are the people who will not let me cut a corner. They will not let me fucking slide.
Starting point is 00:20:42 They'll say, Andy, you're fucking getting fat. Andy, you're fucking missing workouts. Andy you fucking being lazy because dude you know what i'm a naturally lazy motherfucker i just am like i try to do the most amount of shit with the least amount of time and effort i'm like everybody else the difference is is i fucking do the shit well here's the thing though but like i will not hang out like dude who do i hang out with i hang out with you i hang out with fucking klein well i already understand this right but like you talk about you know you talk how many times do you and i in a year almost fucking beat the shit out of you i was just gonna say that i was like dude i'll call andrew fat he gets fucking pissed at me right it happens about three four times a year where
Starting point is 00:21:15 dude we'll fucking like that door crack right there that happened because i mean dude because i was right in here no you weren't fucking right motherfucker but dude you know three four times a year we'll fucking get into each other hard but it's because we want to fucking win right it's not because like we're being mean you know at the end of the day we both come away and say dude i fucking respect him more because of that listen you know feelings emotions and bs get in the way yeah they do they get in the way all the time. Dude, people are way too connected to their fucking feelings. Yes, all right.
Starting point is 00:21:49 Well, that's a society now. Oh, I feel like this. You talk to me like this, you hurt my fucking feelings. So what? It's because it's fucking true. The only reason I offended you is because it's fucking true
Starting point is 00:21:58 and you know it in your heart. And people don't want to hear the truth or a lot of times what happens is you guys have quite a few employees. You guys got quite a few employees. All right. Be honest with me. Okay.
Starting point is 00:22:13 Be honest with me right now. All right. You can think about at least two people right now in your head that you wish you could fucking fire, that you want to fire. Oh, man. I'm just saying at least two. I'm just giving you a little break. What's honesty here how long it's gonna be no this actually i don't i wouldn't say that's true i would say no because here's how i look at it everybody can everybody has potential and everybody has a role and it's our job as leaders to fulfill them and put them in the right place i don't have it we
Starting point is 00:22:42 have a great culture here like a great culture and a great team i and i'm not saying this just because i know they're fucking listening because i would tell them straight to their fucking face and i have and they know this i truly believe that everybody on our team now in-house is a fucking asset in-house now you said in-house because we have outside we have a lot of outside employees i don't know personally okay so so that i can't say that but i know the people in-, we don't have any fucking duds. We might have some guys that haven't figured it out yet, but everybody here, I believe can figure it out.
Starting point is 00:23:11 Our biggest challenge as a company is definitely what I said a minute ago about our mid-level leaders, uh, understanding how to hold people accountable and how important it is to, to how to reframe what they think is friendly. Like, you know what you can do easily here. This is what happens.
Starting point is 00:23:28 Everyone always looks for the perfect time to tell the truth. There is no perfect time to tell the perfect time to tell the truth is all the time. It's all the time. That's when you tell that. That's when you tell the truth. People like, oh, you know what? Oh, they're going through something. This is not a good time.
Starting point is 00:23:44 It's the holiday time. I used to run from that and i i would have to so my dad oh dude dude i did too i went through that too where i would like fucking put off the conversation oh man and then you want to look at him it's kind of awkward and you're like fuck man like maybe i should well it's not the right thing you build this little story in your head right and i and i so i struggle and i was telling tim earlier how the biggest asset that we've had growing up was our dad. Our dad was, he's fucking, he's like, hey, you've got to address the situation. Address the situation. Address the situation.
Starting point is 00:24:10 Well, that's fucking hard, man. It is in the beginning. It's supposed to be hard. It's like getting in a fucking cold pool. Like, you get in, it's fucking cold. You get a little more in, it's still cold. You get a little more in, it's like, you're in it for half an hour, it's like, is it even fucking cold? It's supposed to be hard.
Starting point is 00:24:24 Yeah. People don't understand. it's supposed to be hard yeah people don't understand but now like but now like at my point and i think you're probably getting to this too because we're i'm a couple years older than him i walk through and i see shit that needs to be fixed and i'm like hey that fucking sucks and then i walk away like i don't even i don't even think about it for the rest of the day like that dude's probably like fucking going home and writing you know to his fucking diary about how I hurt his fucking feelings. And the minute after it comes out of my mouth, I fucking move on. Like, I don't even care.
Starting point is 00:24:50 I address this, like, physically in my head. This is the best way I can relate it. It's like getting in a fight, your first couple fights. Like, you're so fucking nervous. Like, holy shit, man. So it's like getting your ass kicked for you. Never happened.
Starting point is 00:24:59 So we're like, you know, you're, like, going up, and you play all the scenarios out in your head. Okay? All the bad shit, and you figure it all out, and you think you make an excuse, maybe I shouldn't hit him. And now it's like, I just, you're like going up and you play all the scenarios out in your head. Okay. All the bad shit and you figure it all out and you think you make an excuse. Maybe I shouldn't hit him. And now it's like, I just walk up to the motherfucker. You're like, hit me.
Starting point is 00:25:10 Okay. Let's roll. You know what I mean? Let's get this shit on and fucking move. I'm going to give you a great example. I'm going to give you guys a great example. So people used to say, you know, Floyd Mayweather, whether you like him or not, never studied his opponent. Never studied his opponent.
Starting point is 00:25:24 He said, listen, the opponent's got to deal with me. All right, so you never watched the film on anybody else? No. And it was funny. If you talk to the people that he's fought, the ones that have watched the film, and Michael was the same way, and I'll get into that a little later, there's like, it doesn't matter if we watch film on him
Starting point is 00:25:42 because when he's fighting us, it's completely different. I still got to because when he's fighting us it's completely different i still gotta i gotta handle my shit yeah it's complete it's completely it's completely different so it's amazing where the greats the greats at what they do thinking is actually a distraction to them it's a distraction because they're so finely tuned in what they can do and how they can perform and so forth you think when people are when they're on stage because they're so finely tuned in what they can do and how they can perform and so forth. You think when people are on stage and they're talking and they're giving performances and they're singing and all that, they're actually thinking about what the hell they're doing? No.
Starting point is 00:26:15 That's why when you ask people that are great at what they do, how did you fucking do that? They'll always say, I don't know, I just did it. I just did it. Yeah. But you know how much time and preparation and years of training it takes to get to that level? 20 years minimum.
Starting point is 00:26:30 And high level practice. Yeah. Okay. It's great. People say 10 years. I believe it's 20 years. So on that note, we're talking about leadership. We're talking about development.
Starting point is 00:26:39 I mean, we talked about. No, no, no. I have a question that I think leads right into what we're. Okay. Like. Yeah, yeah, yeah. Go ahead. We were talking about like my employees, right? okay that you said about wanting to fire him and this
Starting point is 00:26:48 and that one of my questions i've been dying to ask you is this okay you have different categories for different people and where they fit so explain that first and then i'll ask my question well we have what we call us we have three categories we call them coolers, closers, and cleaners. Your closers are your individuals that do a good job. They do exactly what's expected of them. If you tell them to show up at 9 o'clock, they're going to show up at 9 o'clock. They're going to leave at 5. If you tell them to make, between that time, we want you to make eight calls,
Starting point is 00:27:22 they're going to make eight calls. They may have two extra hours, but you told them, make eight calls, They're going to make eight calls. They may have two extra hours, but you told them, make eight calls. They're going to make eight calls. I did my job. I did my job. All right? They give you the expected results. You can count on them.
Starting point is 00:27:35 They show up, so forth. They love to celebrate. They love to celebrate other people's achievements. You know, they'll be the ones, hey, Andy, can I borrow your car to go drive it? Because they're not interested in trying to be able to purchase that their own car so they're like you know no excuse let me rephrase that they drive a car they want to drive your automobiles okay yeah right right yeah yeah they drive a car they want to drive your automobiles all right your cooler uh your closers are a level above that they're the ones that can
Starting point is 00:28:03 that give you that end result majority of the time as long as the script is drawn out for them. If too many variables are thrown at them, they don't know what to do. They stop. They stop. It freaks them out. Then you have your cleaners. Your cleaners deliver that end result numerous times over and over again. And it doesn't matter what circumstance
Starting point is 00:28:25 is going to be thrown at them. They're going to say, you know what? I'm going to figure this out. I'm going to figure this out. And they're not someone who has to be coached all the way and look like handheld. They just go fucking do it. They just do.
Starting point is 00:28:37 They figure it out. Okay. They're the ones, listen, if you go, you guys have, you guys train your people to, you know, talk about your products. And they be there, you know, obviously the great products that you have and be out there to sell them and have a chance to get other people involved in this in this healthy lifestyle. You got some individuals. They they need that pamphlet or they need that booklet you give them. And you got others that just know the product inside and out they just believe they could just talk somebody asked them a question they did they
Starting point is 00:29:10 did it on they did it on their own you know it's everyone here has access to the same training that's right they have access to the same products same amount of time the same amount of time they got access to the same products same manuals They got access to the same product, same manuals, same resources. Why are some people killing it and others aren't? Okay. Yeah, right. That's it. So with that being said, for a lot of people, that's the first time they've heard this.
Starting point is 00:29:37 So you have coolers, closers, and cleaners. All right? Now, I want to ask you this because I'm curious about this. Well, first of all, everybody fucking always thinks they're a cleaner right and that's the thing if you think you're a cleaner you're not a cleaner right remember I remember I learned that when I asked you because I said dude you know we were on the phone one time and I said hey man I said you know I can't figure out where the fuck I fall in on this like I'm doing this and this and this and this, but I still don't feel like I'm a cleaner, you know? And your response was, that means you are a cleaner.
Starting point is 00:30:10 Yeah. You can't call yourself a cleaner because you're never satisfied. You always want more. There's always stuff going on. Somebody else can point out to him and say, you know, that person's a cleaner. Right, right.
Starting point is 00:30:21 God, this is funny because in my head, okay, this is how we're... Everybody in our fucking company thinks they're fucking clean. Well, I think that's natural by any standard, right? If you're, you know, you want to be one. Yeah, they want to be it,
Starting point is 00:30:30 but they aren't. But here's the funny thing, right? Like I was sitting there thinking, I'm like, how awesome of a license plate would it be to be cleaner and nobody would know it? And I thought, man,
Starting point is 00:30:36 you could never put that on your own fucking license plate. Like that was my thought process while you guys were having that. You need a bumper sticker though. People would look at this company and just say man look at what he's grown what you guys have grown this to and said these guys are cleaners and you guys are like we haven't even fucking started yet that's right we haven't we haven't even so we haven't even started yet that's
Starting point is 00:30:56 right so all right you're one of the if in my opinion the best but definitely one of the, in my opinion, the best, but definitely one of the best performance coaches in the history of fucking mankind. Thank you. Okay, so if someone were to come to you and say, Tim, I'm going to give you a billion dollars, and you've got to take this cooler and you've got to turn them into a cleaner, okay? First of all, is that possible? And if so, how would you do it what would that look like listen the one thing about it is you can go from one level to the next to the next this is not something that you're born with that's a mistake a lot of people oh he you know he they're just
Starting point is 00:31:39 born that way they're just wired that way no all. What I always tell people is there's something that's happened in your life, usually in the younger stages, that how you handle that situation is going to kind of determine where you're going to, how you're going to be able to handle everything else. Did somebody else get you out of it? Or did somebody say, you go figure it out and you did? Like you're talking about a fight. All right. Did you go challenge that individual? Did you say, you go figure it out and you did? Like you were talking about a fight. Did you go challenge that individual? Did you say, I'm going to walk away. I'm not going to do this.
Starting point is 00:32:14 If adversity hits, did your mom and dad get you out of it? Or did they tell you, hey, you created this mess. We're going to guide you, but you need to figure this out. So that's the first thing. You've got to look at the individual. And second, if I was going to do it, the money's got nothing to do with it. It's about winning. It's about that challenge. It's about seeing that individual. So you'd sit there, you'd talk to that person, and you'd understand what do they want to be a cleaner in. This is the one thing everyone's
Starting point is 00:32:43 got to understand too. Now, when we talk about running a business, you know, a multi-million dollar business as first form is, you have to look at it where you need all three of those types of individuals. If you had all cleaners in here, it doesn't work. Exactly. So you need those three personalities. Now, your job as leaders is to where what those individuals are and where to put them for they can be more successful and be the most talented you got individuals in here that may be only running on 10 but that 10 of what they do does the job perfectly for what they need to do
Starting point is 00:33:19 exactly right it's invaluable to what you to what you guys have. So, yeah, so leadership, right? There's a good book on this concept called Good to Great. It's about putting your talent in the right places, right? And he uses the analogy of putting people in the right seats on the bus, all right? And that's huge for running a company, right? Or if you're a sports team. You've got to know, like if you're basketball and you've got five guys on the court, you've got to know who can do what and which guy fits in which role and it's it's not just like this is my position i'm a point
Starting point is 00:33:47 guard or this is my position i'm a center there's a there's a cultural uh hierarchy there that has to do with what we're talking about but what if you're an employee right like we have a lot of employees who are everybody here everybody starts out at the bottom so we have guys who are out packing boxes or guys that are you know on the retail store floor or they're you know they're doing the base level job and and they're doing it but they want to become you know a high level executive which is totally possible here we're one of the only companies that people could come in and make minimum wage and work their way up and do seven figure opportunities sure you know i don't know many companies like that uh we don't care about their college degree you don't give a shit about that i
Starting point is 00:34:28 care about how effective you are here what about those guys guys who are coolers right now but they're like man i would like to fucking get better and i would like to you know become more wealthy and a better career and better my life how would they how would someone go about that well you know what they go about about by exactly what you said. They own that space. They own that opportunity. Whatever you give them to do, they take that job, and they do it better than anybody else,
Starting point is 00:34:55 and they're willing to learn. Say, hey, boss, what's next? Do more than is expected. What else you got for me? You need me to work late? Hey, you need something? What are they coming? Listen, we're short staff on Sunday.
Starting point is 00:35:09 Before you even say, who wants to come? They're already, I'll be here. I'll be here. Yeah. Those are the individuals that are willing to sacrifice all the other BS. So if you're a guy who's at the bottom and you're one of these guys who's, you know, you want to progress, you want to do more. And this is like common sense to me and you and us, right?
Starting point is 00:35:27 But like they're thinking like, man, you know, because their fucking parents taught them the wrong shit, they're thinking like, well, eventually, you know, Andy's going to come to me out in the warehouse and he's going to make me a fucking CFO. Like, no, motherfucker, I'm not. No. You're going to have to go out and do the shit that closers do
Starting point is 00:35:44 and that cleaners do to progress. And eventually, when you do enough of those things for a long enough time, guess what happens? You become that. Exactly. You learn. You become educated. You do the stuff that you're supposed to do and not what you're supposed to do. It's funny.
Starting point is 00:36:00 You guys, how often do people want to pat on the back for doing their job yeah for doing their job what's expected of them they want you to acknowledge what's expected dude that's like that's probably 80 of people yeah at least you know the people like hey this is what this is what this is what i want to do all right i love when people say this shit they're like how's it you know they'll you see this on fucking Instagram a lot. People post shit. Dude, you know what? I got my shit together. I got a job.
Starting point is 00:36:28 I pay my rent. I pay my bills. And I'm thinking in my head the whole time, yeah, motherfucker, that's what you're supposed to do. That's what you're supposed to do. You know, when people come in and they ask you guys for a job and they sit down and they lead off with,
Starting point is 00:36:40 I'm a hard worker. Duh. You know what? I'm not hiring you. I'm looking for the laziest fucking person around. That's the person I want to hire. It doesn't work that way. We're not giving you guys secrets.
Starting point is 00:36:54 You have to do the work. You have to do the work. And you got to produce a result. No one gives a fuck how hard you work. Right. Listen, it's not about only working harder. It's about working harder and working smarter and getting better. Now, going back to the concept real quick about the coolers, closers, and cleaners.
Starting point is 00:37:12 Now, and this is important for leadership. This is very important for you leaders out there. All right. Just because an individual is a cooler at work doesn't necessarily mean they're not a cleaner at something else right all right they could be they could be cleaners at raising their kids at home we totally just balance conversation yeah they could be cleaners at you know charitable things pet rescue whatever sports sports whatever it may whatever it may be gaming that's that their thing. So what happens is leaders come in and business people, they try to take those individuals and they think like, man, if this person is so good,
Starting point is 00:37:53 if I could just push them a little bit more or they could make so much more money, they could do this. And you start to push them and you see their results actually regress. That's not what's important to those individuals. Something else, at this particular time in their life they want to be a cleaner at something else but a great leader tim will find out what that thing is that they're fucking cleaner at they'll you'll get to know this person you'll listen to them what are you into what do you do you know what do you you know we got guys here in m MMA and they're passionate about it. Find those things and then try to extract their feelings about that and teach them to apply those same things at work. But how many leaders do you know actually take that time with their employees?
Starting point is 00:38:36 Most people just fucking call themselves a leader. They're not a fucking leader. They're a babysitter. They don't actually inspire and teach and cultivate talent. You know why? Because they're afraid. There's so many leaders that are afraid to help other individuals to bring those people along because they're threatened by their abilities.
Starting point is 00:38:54 Which is ridiculous. Yeah. But it does happen. There's a lot of individuals that are out there. A lot of individuals don't become successful because they're afraid of success. You know who the fucking highest paid people are in business? They're the people who could cultivate the most amount of leaders. Yes.
Starting point is 00:39:11 The people who can replicate and teach and coach the most amount of leaders. The people who can bring people who are normal people and make them extreme performers. Those people are paid millions of dollars. And you know what it forces those people do? It forces those individuals to raise their game because they're being challenged by a whole other group of other group of individuals. But I think it starts by, you know, because in order to cultivate that talent, you have to, you have to lead by example. You have to be doing that work. You have to do those small things. And a lot of people are afraid to let those people
Starting point is 00:39:41 into the small things of their life. So they kind of, they're not doing it. That's right. They're trying to hide it yeah and i had this conversation with our guys this morning like hey man that's where social is such a crucial crucial aspect like let them into your lives and you've got to do the little things i'm talking from the time you fucking get up to the time you go to sleep you have to lead dude a lot of people like you guys are watching yeah but when we're saying that to them because both of us say that to people they they hear that and they don't understand what we're saying they are like they're thinking like this well what difference does it make if I
Starting point is 00:40:11 fucking take a shower after I work out and come into the looking nice and feeling good and this what difference does it make if I you know don't wipe the extra water off the sink in the bathroom what difference does it make here's the fucking difference it makes it's not that somebody is going to literally come in and fucking catch you not doing it and you're going to get in trouble. Okay. It's that you're cultivating a certain set of skills in yourself by passing or doing the little things when no one's watching, you're creating discipline, you're creating more integrity in yourself, more confidence in yourself, more belief in yourself, which ultimately pours over into every other aspect of your life. People highly underestimate the little things because when somebody who is a leader like you or you, they come in and they hear you say, oh, you got to do the little things and
Starting point is 00:41:00 you've got to take pride in the little things. They're like, well, fuck that. You're never going to see my fucking bedroom. You're never going to see the inside of my car. What difference does it make? And that's what fucking losers think. But we go out and look at them. Yeah.
Starting point is 00:41:11 Hey, listen. It's about cultivating the skill set. But also what individuals think is insignificant in the little details could be the most important thing to somebody else. It's the number one thing that I look at personally. It's the most, it could be so different. What you think is, that doesn't matter.
Starting point is 00:41:29 It could be so important to somebody else. So let's say you got a client coming in here who wants to buy X amount of things. All right, and they're like this really person that's like really into cleanliness and clean and so forth. And they walk into the bathroom. All right, and they see it okay now what well now they start to think well if this is how he runs this imagine how everything i think about everything else listen every fucking place i go to him i think that like if i go into a restroom in a bath a restaurant bathroom or a fucking
Starting point is 00:42:01 office bathroom or that like i don't know if I'm weird, but I judge everybody like that. By the bat. And my thing is, is I always use the bathroom. I use the bathroom of a restaurant as what does their kitchen look like? If I walk into the bathroom of the restaurant, it's a shithole. Yeah.
Starting point is 00:42:13 You don't want to eat their food. No, man. It like, that's the OCD in my brain. Right. But I'm saying, but those details matter.
Starting point is 00:42:19 Details do matter. Those little details that, Oh, it's insignificant. No, it's significant. Maybe insignificant to you but it could be the most significant thing to somebody else and it goes back to what you said earlier and it's cutting corners if you cut those little corners there it's like if you if you're
Starting point is 00:42:36 walking you know one thing i've noticed here you walk down this whole place there's not one piece of paper on the floor fuck no they're fucking fire for that there's not one piece of paper on the floor. Fuck no. They'd fucking get fired for that. There's not one piece of paper on this floor. Why? Oh, I know why. No matter who it is. No, somebody will pick it up. Somebody's going to pick it up. They're not going to wait for somebody else to pick it up.
Starting point is 00:42:54 Well, you know what? Oh, they got a cleaning service that comes in. No, I fucking fired our cleaning service. Tell them the story, how I fired them. Well, you fired them. Well, the whole story? Like I showed up to your house Tell the whole story
Starting point is 00:43:05 The fucking lady showed up To the wrong fucking house So this was like Christmas Eve Or some shit And Sal has this fucking It was New Year's Day Cleaning lady coming over Alright
Starting point is 00:43:14 Not to my house I'm fucking sleeping Alright And dude I don't sleep very well So like when I sleep I naturally sleep from like 4am to like 8am, 9am Like And don't disturb me during that time because I can't
Starting point is 00:43:27 Fucking sleep at any other time. It's weird. So anyway I'm actually going to sleep doctor here in a couple days, but Besides that so I get it's fucking 8 o'clock in the morning 7 o'clock in the morning on New Year's Day I get pounded on my garage door. I'm like what the fuck is here, you know? And so I get up I open the door and it's the fucking cleaning lady and I'm like I'm like looking at her and she's like oh my god I'm at the wrong fucking house and I'm like I literally just stared at her like you're the dumbest motherfucker I've ever seen in my life and she fucking goes I'm so sorry I just
Starting point is 00:44:02 shut the door like dude i was pissed like so then that that's the first strike the second strike was i didn't fire her then she cleaned our office too so then she we had a we had an event okay and we have her cleaning sal's house my house our friends houses everybody that works here's houses the office we're fucking getting her a lot of business so i call her we have a special party coming up and i'm saying hey i know it's short notice this is like six seven days in advance not like the day before i'm like can you swing by and help us get the house ready we're having this party and she told me no she's like no i can't do it i'm like okay well i come to office the next day i said sal she's fucking fire
Starting point is 00:44:44 you can't fucking go out of your way for somebody who's fucking paying all your bills then you fucking ain't working here period and so i come in i said sal she's fucking fired sal's like why and i'm like because this is he goes you're you're fucking insane and i'm like i don't care she's fucking fired and and then i said we're making everybody here fucking clean the office because dude they need to learn how to do the little things and honestly our fucking office stays clean now it teaches everybody to pick up the trash take you know clean up the bathroom it's cultivated a habit of little details they're not because when you have a cleaning service come in your office every day everybody knows they don't have to pick up the trash yes they don't
Starting point is 00:45:24 have to clean the bathroom they're like oh and you know guess what guess what they say that's somebody else's job you don't want a motherfucker everybody's yes and you don't want people cultivating that mentality and that you know regardless of her fucking up i didn't like her being here because of that and that's why we got rid of her but like the point is is that you have to look at what your every action that you're doing in your business because what you're doing is cultivating a certain mentality amongst your employees do you have a cleaning service here at 24 hours a day what are your employees learning from that well they're learning to keep their fucking shit dirty they're learning
Starting point is 00:45:59 not to look at the details and if they don't look at the details and they look at everything and say oh that's the cleaning lady's job guess what they're going to do whenever something's important uh you know what that's fucking so-and-so's job and you know what before you know it your company fucking sucks and that's what that's how it goes and it all starts with the first time you don't pick up a piece of trash on the fucking floor it's just i've never understood i've never understood that it's just you can't let people get away you can't let them get away with stuff that starts with yourself right that's right you gotta you can't let yourself get away. You can't let them get away with stuff. But it starts with yourself, right? That's right. You can't let yourself get away with it.
Starting point is 00:46:26 That's right. It starts with yourself, and then if it starts with yourself, you set that example, you don't have to say anything else because they're like, man, he's doing okay. Dude, I've been making my bed every day for like the last five years. Yeah, see, I'm bad at that. That's the one thing I don't do. I watch his video, and he's an admiral.
Starting point is 00:46:43 He gave a commencement speech. That's a good video, And I recommended the book, but I still don't make my fucking bed. But he always talked about starting your day off. So like I've created this, this habit that there's days like I'm trying to get the hell out of the house or it's not ready. And I will like look at it before I walk out and I'll always go back. Cause I got to start there.
Starting point is 00:46:57 You know what I mean? Like start the little, the little bitty things, man. You know what? It's very important. Listen, routines are so important.
Starting point is 00:47:04 Your greatest athletes have routines. They have routines that prepare them and gets them ready for that game because what they do is they eliminate. If you have a bad game or if you don't have a routine, it's very hard to pinpoint where things can go wrong. This way, if you have a routine, you know where the variables are. What's the X? What happens, what goes on, all this other stuff.
Starting point is 00:47:32 That's why, you know, it's funny. Your best athletes, your best athletes, it doesn't happen by mistake. They keep their trainers close by. They put in the extra work. They show up early. They leave late. They're not the ones that the coach has got to ask to take extra shots or to do stuff. You know, they're the ones that, they're the ones that are picking up the towels, putting them away. When they leave the gym, they're the last one in the gym. They don't leave the gym a mess. They come in, they put everything back where it's supposed to be.
Starting point is 00:48:07 This stuff doesn't happen by accident. It doesn't happen by accident. I can close this out because all these topics we talked, Tim and I, we talked about them this morning. It's actually really crazy. Tell them the example of Michael Jordan. Use it in starting
Starting point is 00:48:21 practice. Every practice off, how did he do it? Every greatest basketball player to ever play the game. Who wins in a one-on-one? All right. Huh? Who wins in a one-on-one? It's the famous question. LeBron.
Starting point is 00:48:33 LeBron or Michael? Come on, man. Nah. That's not it. It's like the number one internet argument. Did you know that? That's because everybody now and ever, the people arguing it weren't around to watch Michael play. Okay.
Starting point is 00:48:44 Yeah. It's just, listen, I got a lot of respect for LeBron. LeBron's not a't around to watch Michael play. Okay. Yeah. Listen, I got a lot of respect for LeBron. LeBron's not a one-on-one player. Okay. He's not a one-on-one. I'm totally just playing because I know it's one of the top Google things. Yeah, LeBron's not a one-on-one player. Every practice, every practice started with chess passes.
Starting point is 00:49:05 I'm talking about at the pro level. At the top of the pro level. At the top of the pro level. The best of the best. Every practice. Chest passes. And who started that? Like, he started it.
Starting point is 00:49:16 Yeah. It was just like, and it wasn't just like, I'm talking about rotation of the ball, hands in the right position, thumbs out. The smallest, the smallest. The thing you learn when you're three. Stepping forward. Every single practice. You know what everybody else
Starting point is 00:49:31 saw in practice? They were like, well, if it's good enough for the greatest. So every practice, that's how everyone started. They all started doing it. Leading by example. They all started doing it. That was the coolest thing all the morning.
Starting point is 00:49:45 One of the things, too, about young leaders is that they, okay, you take somebody who has leadership qualities, and as a CEO or a position of authority or a coach, you put them in a position of leadership. Those people go through a transition period, and some of them never fully transition, but they can't understand why other people would do what they do they're like well i'm no i'm not special so they're not going to listen to me you're
Starting point is 00:50:10 not going to do what i do motherfucker if you think that just start doing shit right and watch what happens they will do exactly what you do okay you are a leader they will follow you you just have to be the person to step up and and do shit. You know, start with the fundamentals. Sweep the floor. You know, clean off the products. Write, you know, the emails that you need to write and let them see you doing it. And guess what? They'll do it.
Starting point is 00:50:35 It's that simple. It is that simple. It goes down to the, what's the Lombardi quote? Leading by example isn't the best way to lead. It's the only fucking way to lead. You know? And their doubt in the fact that other people are actually going to listen to them or follow them keeps them from becoming a great leader. You know what I mean?
Starting point is 00:50:54 That's the hardest wall to cross, though. It is. Because it's embarrassing. You can't talk somebody out of it. Right. You can't. Because I can sit here all day long and look at somebody and say, dude, look, if you do this, they'll follow you. But they still think in their head, well, I'm not a fucking leader.
Starting point is 00:51:06 You know what I mean? It's disbelief. Right. So a lot of times you talk yourself, you talk yourself out of things. I mean, 90% of the time you come up with a great, you come up with a great idea. You come up with this great idea. 10 other people tell you it's a lousy idea. Now you think, oh, it's a lousy idea.
Starting point is 00:51:22 Right before you talk to them, you thought it was a great idea. If it's your idea, follow through with it. See where it can take you. At some point in your life, you've got to stop making suggestions and you've got to start making decisions. Start with actions. And people don't want to make decisions because you know why? Because now you've got to answer the hard questions.
Starting point is 00:51:42 But I'd much rather take a guy, when you're looking from a leadership hiring standpoint, i'd much rather take the guy who's aggressive making mistakes like listen man i can i can deal with that yeah passive stuff i can be yeah when you're sitting back and like not making anything happen i'm not you're no value to me no and it comes across as lazy i can train the guy to point him in the right direction like people might be afraid so they're not doing the things they should do and it comes across as lazy where like dude i've never fucking fired somebody for making mistakes with good intentions you've been pissed yeah i've been mad but you know what i look at as their education but but the problem is is that you know when you when you don't do anything the
Starting point is 00:52:19 people above you who put you in a position of leadership now they're saying man that motherfucker is lazy they're not saying oh he's afraid or oh he's scared i'll tell you i'll tell you the when we go back to the cooler closer cleaner things so coolers don't they don't really learn a whole they come in they do their job all right closers learn from you know from failure you know everyone says you learn from failure and so forth all right right. So closers, when things don't go on, okay, you teach them, they learn that. Cleaners learn from losing and from winning. That's a huge difference. People don't have the ability to learn when they win.
Starting point is 00:52:56 Because there's so much to learn that way, too, of how, of what you did to get there. What's the next step? And what could you have done to win by more but we exactly exactly and i talked we talked about this this morning like and this is kind of the weird you talk about the weird place and the weird brain and you know like tasting winning is fucking awesome and when you get that disease it's like a it's like crack rock you know like you taste the wind and you want to win and this is we were having this conversation about balance you know like i can't shut my brain off about the win because i feel like man there's somebody else doing it like i'm not willing to sacrifice the win and for any cost and this is the homework by life
Starting point is 00:53:31 balance that i've associated in my life like it's really hard that's difficult for me but winning so fucking important to me that you start finding i get up earlier you know what i mean i stay awake later you find a fucking way no and yeah but the what i what you realize and what i've realized along my journey of life, most people have never fucking won. So they haven't tasted it. They didn't win in Little League. They didn't win in high school.
Starting point is 00:53:51 They didn't win in college. They didn't win. That's such a fucking good point. And they don't taste the drug. Like the feeling of winning is better than any motherfucker. There's only one other feeling that's kind of close, and then guys probably know what it fucking is. What?
Starting point is 00:54:04 You know, like at the end of the horizontal shuffle what's that what's the horizontal shuffle let Vaughn tell us about it Vaughn what is it about what's he talking about Vaughn that feeling's very similar to winning but winning is a gift that keeps on giving you know what I mean so is your wife yeah right here's here's the thing by the way that was a joke about him having three kids under two years old which is the segment segue of me i have to leave because it sounds getting his balls going to get my vasectomy every dude just think of think of the thing the position i'm in right this second your entire life you protect your jewels now you're like hey man cut these motherfuckers off i'm paying you five hundred dollars make them don't
Starting point is 00:54:38 work no more all right dude you could take off Tim. Thank you for sending in, man. That was awesome. Thank you, guys. I want to switch gears, though, real quick. I want you to tell the story about how you became Michael Jordan's trainer because I think that's a great story for people to hear. Well, it was an article in the paper. I mean, you're just a kid, right?
Starting point is 00:55:02 Yeah, I'm just a kid. Yeah, okay. Yeah, I'm just a kid. There's an article in the paper. You're just a personal just a kid, right? Yeah, I'm just a kid. Yeah, okay. Yeah, I'm just a kid. There's an article in the paper. You're just a personal trainer? I'm a personal trainer in a gym. Right. All right, I finished my college.
Starting point is 00:55:10 I had my master's degree in exercise science. I was making $3.75 working back in there. You guys may not. You guys in this room will know, but the audience listening, it used to be called before the room that had all the machines back then, it was called the Nautilus room. I remember that, yeah. It had all the Nautilus equipment.
Starting point is 00:55:30 So I was a person in the Nautilus room when new members would come in. I'd teach them how to use all the different machines and go through the different things. So you had your little downtime. I spent six years in college to teach people how to use a knowledge equipment. But again, it's doing the stuff that nobody sees that you have to learn. And there was a little article in the paper saying how Michael Jordan is tired of taking the physical abuse from the Detroit Pistons.
Starting point is 00:56:01 All right, so I go out, I send letters out to all the players trying to get in. You know, hopefully I can get to Michael and so forth. So the one person that responds, the best of the best. No way. Yeah. He's the one person. Only person that responded. What did the letter say? You know, the letter would just say, hey, this is my background. He's the one person. Only person that responded. What did the letter say?
Starting point is 00:56:26 You know, the letter would just say, hey, this is my background. This is what I do. I've always wanted to know, work with professional athletes. This is my educational background. This is what I've done. I've worked at this camp. I've done this. I've worked with these individuals and all this other stuff,
Starting point is 00:56:38 just saying, hey, give me a chance. And I was like, there's no way he's going to say that. So did he send you a letter back or a call? No, so he contacted the athletic trainer and the team physician during that time and said, hey, talk to this kid, see if he knows what he's talking about. So I went through that whole process of them making sure I wasn't BSing them, made sure I knew what I was talking about, that I actually did go to college and I actually learned something.
Starting point is 00:57:01 And so then they put me in touch with him and i told him what i could do for him and what what's going on and he said you know i'll give you 30 days 30 days turned into turned into 15 years but what what i learned from that is you see the best of the best and your most successful individuals, they're always looking to get better because they're never, that's not all I heard there. What I heard too was this. You're no matter where you are and what,
Starting point is 00:57:35 when you get it, when you see something that you think you could do or help or benefit at, reach out. Nobody's going to come get you. Michael Jordan would have, you would have still been in the fucking Nautilus room, dude. You know what I'm saying?
Starting point is 00:57:48 Like, that's a huge deal. It just took one action to say, hey, I can fucking help you. Right, but here's, I agree with you 100% on that, but here's a problem I have. Now people are reaching out to you that haven't done. But they can't help you. They can't help you and haven't done anything.
Starting point is 00:58:04 Right. They haven't done anything. I find there's a paradox there though it seems like the people who who haven't done anything are the ones looking for the big home run to try to reach out as quick so they're fucking like oh let me help you and the guys who are actually qualified because they have a cleaner mentality they're like well you know he probably someone better than me is going to get that position so i'm you know what i'm saying so they don't say it right you know it's funny it's people always promise they can do this they can do this they can do listen the one thing that's never gone up in price in your lifetime is going to be talk talk's always been cheap it's always going to be cheap. Talk's always been cheap. It's always going to be cheap.
Starting point is 00:58:47 Is your ability to deliver, to be able to back it up, to show those results, to be put in that pressure situation, and to be able to deliver what you said is promised. You did something, I was talking this with your brother earlier. I'm sitting around. I don't even know where I was. I'm sitting here and you said, hey, watch this. I'm like, okay. I'm watching this. You sent out a, I don't know if it was an Instagram or if it was a tweet
Starting point is 00:59:15 about the book. That's all you said. You said, watch this. Put it out there. The sales went crazy. I didn't ask you to do it all right i didn't say hey i need your help there's something you felt this book helped you dude it can help a lot of other a lot of individuals should watch this you know how many people reach out to me on social media that said i can get you this i can get you
Starting point is 00:59:43 influencers i can get you this i can get you you influencers, I can get you this, I can get you that. And I look at their background and I was like, you got to be kidding me. Yeah, right. You're shit. Okay. Yeah. I'm not.
Starting point is 00:59:50 And because, you know what? Because there's a lot of other speakers out there that are telling everybody, you need to reach out, you need to do this, you need to do that. Only do that if you can fucking deliver. Well, dude, Gary Vee said that shit, man. He fucking told all these motherfuckers to go out and get in people's DMs and this and that and this and this and this and then now i got i got so many
Starting point is 01:00:09 fucking dms for people i can't even see the good ones you know what i'm saying and i told gary i'm like what the fuck man like quits telling people to go out and dm people it's annoying because these people are doing it they have never done shit And have never done Have never done anything And guess what For you people listening I'm not that one Yeah Do not Do not send me
Starting point is 01:00:31 Fuck no man A DM Alright Unless you got some Strong backing Behind it And some results To prove it
Starting point is 01:00:40 Right Okay I'm not that one person That you should be Sending stuff to No dude And people will do this. They'll send you a fucking DM, and then they'll be,
Starting point is 01:00:48 I did this and this and this, and then come to find out they didn't do any of that shit. Now, when you do that to somebody who actually has reach and influence and shit, guess what? You just ruined your fucking name with everybody. Yes. Because everybody up there, especially in the social media world, knows each other.
Starting point is 01:01:03 Yes. We text each other. We call each other. And then we're like, dude, look at this fucking guy. You know what I mean? It happens every time. I'm sorry. It happens every time when you get those DMs from the social media companies that say,
Starting point is 01:01:15 hey, we'll build your brand into this. We'll get you so many followers. And you go on their page and they got like 50 followers. And it's like, what the fuck? Right. Well, what happens, this is what social media has allowed individuals to do now. All right? It's allow you to hide behind something.
Starting point is 01:01:29 All right. Annie, how many, you look at, this is the one thing you and I have in common. Well, we're both fucking handsome as shit. Right. Yeah. But here's the thing. When you look at his picture and his posts, he looks exactly like that. When you look at my pictures and my posts, that's exactly how you look.
Starting point is 01:01:50 How many times have you seen people with their profile picture and you meet that person? I don't know who the fuck he is. Like, no, you got to be kidding me. Dude, there's actually like some high-level fucking people that are like that. Yeah, and I'm just like this and you see people they literally spend 45 minutes of their day you know cropping the right picture make sure it's the right thing you know what i'd rather see you working in those 45 minutes doing something that actually means something that's going to get those
Starting point is 01:02:22 results and that's what we talked about earlier. All this stuff can be taught. It's not something that's just, it's not in you. You know, you got to trade one addiction for another. You got to trade one addiction for another. But when you trade that one addiction for another, you have to trade, then there's going to be more addictions to trade. There's going to be more things to do, more things to do.
Starting point is 01:02:42 And it's a constant cycle. It's a, you're constantly cycle. You're constantly evolving. You're constantly evolving to get better or you're constantly evolving to get worse. And if you're staying in the same place, guess what? You're getting worse. Right. Things are evolving. Okay, so I'm going to introduce another aspect of this based on what you wrote about in your book because it's really fascinating to me. So Lord Acton, probably never heard of him, but he said great men are very often bad men.
Starting point is 01:03:10 Now, I disagree with that. I think great men can be good men. But I was fascinated by the aspect of your book where you talked about channeling your dark side. Everyone's got one. Everyone's got one. Fuck, that's all I got. Everyone's got one. I'm laughing, all I got. Everyone's got one.
Starting point is 01:03:25 I'm laughing, but I know. That's why I'm laughing. So my question is, because I think people hear that and they say, wait a minute, are you really truly telling me I have to be a jerk to be a cleaner? So straighten that out for the people who— It's got nothing to do— Listen, it's got nothing to do with being a jerk. If people say telling the truth and working hard is being a jerk, then that's it.
Starting point is 01:03:48 If sacrificing not hanging out with your boys on Friday because you got something else more important to do, you want to spend some more time at the office, or you got a project you're working on that you're trying to better yourself and your family with, if that's called being a jerk, then become a jerk. But the dark side is what it's what's special to you it's what lights your own fire this isn't a it listen everyone thinks about it as it being about drugs sex and alcohol and all that so you know what it can be for a lot of for a lot of individuals it is don't get don't get me wrong there but it could be also be about that individual
Starting point is 01:04:22 who was raised by a single parent all right and remembered when their father left or their mother wasn't there. And they take that, and they don't curl up with it. They take that, and they use it as their own personal fuel to make a better life for themselves, make a better life for those individuals, make those individuals around you. When we talk about the dark side, everyone wants to talk about stuff that makes you feel good and hugs and kisses and all that, high fives and all that. In my days, those things are earned. This is not daytime TV.
Starting point is 01:04:59 This is not what this is about. This is about every individual. I don't care how successful you are or where you're starting out. We've all had that moment or moments, all right, where you're up at three, four o'clock at night and you go out and you sit in the chair, the room is dark and you got all this stuff going through your head. You got all these different thoughts. You got all these different sayings. You got all these different voices in your head. And you're thinking about what's next. What do I got to do? And you know what your job is?
Starting point is 01:05:31 If you don't control it, that's when your dark side takes control of you. It's your job. You have to become the maestro of that head up there and get everybody up in there playing the same fucking tune. That's what you have to do. You got to get every up in there playing the same fucking tune. That's what you have to do. You got to get every voice in there. You got to get every little sound that you in here. Some people, listen, some people hear bells.
Starting point is 01:05:53 You know what? I'm in that dark place. I hear that noise when you take your nails on a chalkboard. That's what's going on in there. All right. So don't think that every individual who's sitting in this room hasn't gone through that or is going through that it doesn't matter what how much money you have how successful you have but you know what people don't want to talk about this shit because it's real and it's not going it's not going to show up on a on a show of ellen or on a daytime thing
Starting point is 01:06:19 but this is reality dude and we have a thing here called 100 to 0 okay and what that means is that i have a whole episode on if you haven't listened to it uh barn i don't know the fucking number but it's 100 to 0 it's a lifestyle okay the whole concept is this it's okay to run the fucking score up on everybody else okay you don't have to hold. You don't have to believe that you're less, you don't have to try less because everybody else isn't doing their shit. You know, all this shit that you're talking about, the hugs and kisses and unicorns and rainbow bullshit. That's, that's all. That's it. That's what it is. It's complete bullshit. They're teaching our fucking youth to pull back, hold back, be fair. and they think being fair is not trying to compete
Starting point is 01:07:06 and not winning, and if you win by too many points, you're a douchebag, and all this shit. And then they go on the real world, and with that mentality, what happens? They get fucking stomped on. Right, because they don't know how to deal with adversity.
Starting point is 01:07:19 They don't know how to deal with adversity. But they've never had to. They never had to. So they're listening to their moms and their dads who they love and trust and think they're supposed to tell them the fucking truth. And they're telling them, oh, you're special, you're great,
Starting point is 01:07:31 you're this, you're that. Well, you're not that fucking great. There's a lot of people that are far more great than you. And so when you go out in the world and you compete against these people, what happens? They smash your fucking face.
Starting point is 01:07:41 You fold. You fold. You fold. That's what all these things now about the participation trophies. Oh, God. You get certificates and all this stuff for just showing up. So you're going to tell them the workforce. When you go into workforce or you apply for a college, there's 40 openings in a college.
Starting point is 01:07:56 There's 1,400 people applying for those 40 spots. That's competing. That's competition. If you want to get in that school uh you you got to you you got to raise your game if there's 30 people applying for one job okay not all 30 people get that job one person gets that job and if you're if you've had to if you've had everything handed to you and you don't know how to compete you don't know how to deal with winning you don't know how to deal with losing you don't know how to deal with failure because everybody else has covered that shit up for you you're done no you're fucking done you you are
Starting point is 01:08:29 fucking done you are done that's what i'm trying to tell you all you're done before you even fucking start all this stuff because those are the same people man when they when they they get a job and somebody like me comes along says hey dude you fucking skip that shit that fucking sucks don't do that it's not oh he likes me and he's helping me to get better. It's, oh, he's a dick. He's mean to me. The people at my job suck. My manager's terrible.
Starting point is 01:08:50 My coworker, it becomes this big ball of fucking blaming instead of just saying, you know what? I can get better. I do suck at that. I'd rather be the asshole that tells you the truth than the motherfucker that lies to your face. No shit, because eventually what happens what happens dude how many times how many times did these professional athletes that you coach fucking hate your guts seriously all the time yeah and guess what now they probably
Starting point is 01:09:16 call you on the phone they fucking love you 20 years later 10 years later it's you get so many individuals i said listen what i tell you right now, you may not understand, but you're going to remember it. And somewhere down the line, you're going to think, you know what? He was the only person that told it to me straight, that told me what I needed to hear, what I needed to hear, not what I wanted to hear. You know, there's a huge difference.
Starting point is 01:09:39 People say, oh, he didn't hear that or he didn't listen to that. All right. Not only do you got to hear it, you got to listen to it. You just can't do one or the other. You have to do both. And it might make you fucking mad when you hear it. You might get pissed. But take five minutes to be pissed.
Starting point is 01:09:55 Go in the fucking corner and pout for five fucking minutes. But then think if he's actually right. Think if that's actually true. Am I actually cutting the corner? Am I actually being lazy? Am I actually doing whatever he said I was doing? And if it's true, own it. If you're already pissed off and you need five minutes to think about it.
Starting point is 01:10:14 You know it's true. It's already true. That's right. That's why you're mad. That's why you're pissed off because you got caught. Yeah. Because you got caught. It's fucking true, man.
Starting point is 01:10:22 That's it. You already know. You don't need that extra five minutes. You know what? Here, just, oh, you know the best way to end that conversation when somebody says that? Just say, hey, I fucked up. Now go fix it. That's right.
Starting point is 01:10:35 That's it, man. So, for the record. Well, dude, on the, okay, what's that? I was just going to say, for the record, the episode is 179 for 100 to 0. But I wanted to say something real quick. So, I was reading somewhere about Wyatt Earp, you know, the old lawman, was asked one time, like, how did you get such a commitment to the law? And his answer, and I'm paraphrasing here, is he basically said, listen, it's not really that. It's that there's something about bad men hurting good people that just really pisses me off. And to me, that sounds a little bit of what Andy says all the time and kind of what you're talking about, channeling your dark side,
Starting point is 01:11:06 which is anger and negativity are underrated motivations. No, they're fucking huge. And that's what I'm hearing you say. It's control. It's control. You know what? You get a lot of people,
Starting point is 01:11:15 you know, you get a lot of people that say, man, you need to go, you need to go, you need to get pissed off. You need to get mad. Well, guess what? If you can't perform when you're calm,
Starting point is 01:11:24 you're not going to be able to perform when you're pissed off or mad all right there's a you got to learn to be able to control it you can't get pissed off it's controlled it is controlled it's controlled it's controlled that's a great point because i've never addressed that okay it is controlled you don't run out like a fucking wild man right pissed off it's but take the shit soak it in and then turn it into productive action exactly I think you say controlled rage it's controlled it's controlled
Starting point is 01:11:48 it's controlled rage it's like what you say you're just not out there just don't it's control you have control of that situation you challenge that rage
Starting point is 01:11:55 into something productive that's what you do you use it to you use it to make a point you use it to get what you want you use it to help the business
Starting point is 01:12:03 you get help to help your family it's you have to control if you want. You use it to help the business. You get help it to help your family. It's you have to control it. If you don't control it, it's going to control you. And that's what happens where majority of the time, if I externalized my internal feelings,
Starting point is 01:12:13 most of the time when I'm fucking doing what I do really good. Okay. People would think I was a fucking baby. They would think I was a fucking whiny pouty baby because I'm fucking pissed off. I'm throwing
Starting point is 01:12:25 an internal temper tantrum to want to fucking destroy whoever the fuck i'm competing against like when i said i only have a dark side that's the fucking truth like dude my whole life i was fucking picked on i was called fat i was told i was gonna fucking be a piece of shit blah blah blah blah not by my parents but by other kids sure dude you know like you saw that video of that kid with the bullying probably on instagram that dude you know what i liked about that first of all i love that he said that but what i didn't like about it was this you know what he's right but no matter how much we fucking say oh you shouldn't bully or you shouldn't pick up there's always going to be fucking bullies there's always going to be people to pick on you and i love that kid and i support that kid in his message but somebody should also tell him look you're gonna have to fucking toughen
Starting point is 01:13:09 up man you're gonna have to fucking get strong and because if you think you're getting bullied now the real world doesn't give a fuck yeah about anything so like and i really did love that video i thought it was great but there needs to be two parts to that video one part he's right it's wrong the other part is hey guys look we're not going to change it we could try to change it we can stand up be a voice for it but it's like cancer right you can march all you want but there's still fucking cancer you know what i'm saying and we've got to deal with it and but anyway like the dark side like dude i've had so much fucking bullshit come through me that seems like insignificant but it's stuck to me that like dude i just want like, I want to jam it down every motherfucker's throat like that.
Starting point is 01:13:50 I've ever fucking met. You know what I mean? And it's weird. Like it's it's I guess it's insecurity that drives it. I don't fucking know. But whatever it is, it ain't fucking rainbows and fluffy dogs. You know what? You look at it.
Starting point is 01:14:01 Listen, why? Why does Tom Brady? Why does Michael? Why do they continue to work? Well, look at Michael, man. He was fucking cut from his fucking basketball team. Why do these individuals that run these billion-dollar companies, what is it about? It's about the next conqueror.
Starting point is 01:14:18 It's about their insecurity. It's about not letting the competition beat them. You don't think so when they go out every single day and they train. You don't think so. Tom Brady thinks about I was the 199th player picked in the draft that year. No shit. All right? You don't think so.
Starting point is 01:14:33 He's like that. I got to go prove myself. So he doesn't play like he's a top quarterback in the league. And even though he's already proved that, he still has to prove it. Right. Listen, he may have proved it to others, but to himself. Not to himself. Not to him.
Starting point is 01:14:48 The greats never proved that. So let me ask you this, because this is an interesting concept off of that. So Michael Jordan, all right? I know for sure, like, when he, okay, first of all, when he retired, didn't he say something funny to you? Like, if he ever saw you again, he's going to fucking shoot you or some shit? If I ever see you in the neighborhood again, I'm going to personally shoot you. That's fucking awesome.
Starting point is 01:15:09 So, dude, so when Michael retired, okay, or any of these guys that you coach, like Kobe, right? I'm just trying to get a grasp on the mindset. I think I understand it, but I want to hear from you. They're having something to prove. They're having something to prove. Like, Michael got cut from his basketball team. I don't know if you ever voiced that but i don't care i know for a fact he wanted to jam it down those motherfuckers throats every fucking day yes and that's what drove his habitual discipline practice and work ethic and and those are the things that got him
Starting point is 01:15:38 the fame and the championships and the mvps and all the shit but when he retired like when tom brady retires and he's the fucking best, statistically the best, do they change? Do they change? Do they say, you know what? I was the best? No. No.
Starting point is 01:15:53 You know what? Other people acknowledge that they're the best. Right. And you know, if they're sitting in a room among their boys and all this other stuff, yeah, they'll give a jab here. Like Michael and Wayne Gretzky. Yeah, all this other stuff. Yeah, they'll give a jab here. Yeah, you know, like Michael and Wayne Gretzky. Yeah, that kind of stuff. But what they don't think about is they don't think about the ones they won.
Starting point is 01:16:12 They think about the one that got away. That's the story. That's the story. Man, I retired with six, but shit, I could have had eight. I could have had this. And even though everybody else is like, dude, you're the fucking greatest player ever, they're still like, man, I could have had eight. I could have had this. Yeah. And even though everybody else is like, dude, you're the fucking greatest player ever, they're still like, man, I could have been better.
Starting point is 01:16:30 I could have been better. It's kind of like an agonizing way to live. Like, dude, because people come to me and like, dude, I'm not successful. Like, dude, you drive up and down your fucking street, wherever the fuck you're listening right now, and you're going to see a hundred dudes that own companies that are far more successful than me.
Starting point is 01:16:46 Drive up any street, okay? I don't consider myself successful. I have my ideas of what I want success to be for me, and I know what that is. But I never celebrate. I never feel good about what we did. Nothing's ever good enough. And when you live like that, dude,
Starting point is 01:17:03 people, they see it from the outside they're like oh you should be celebrating or you you won the fucking nba championship you should be celebrating you never really get to enjoy the shit because you're like it's you and you know what here's that you enjoy it but you don't celebrate because you know what if you continue to celebrate your competition is sneaking up they're coming they're coming up on you i love that distinction you enjoy, but you don't celebrate. You don't celebrate. You know, here's a great example.
Starting point is 01:17:30 You know, I'll talk, you know, everyone's talking about players. Bill Belichick, all right? After they won the last. I love that, dude. I wish he was my fucking coach. Okay. After he won the last Super Bowl last year, hour and a half, they're interviewing him.
Starting point is 01:17:44 He's giving his last interview. All right, and the guy said, man, you know, you won the championship, you know, all this other stuff. How do you feel? He goes, this is nice, but I'm five weeks behind next year. Fuck.
Starting point is 01:17:58 And you know he ain't joking either. No, he goes, I'm five weeks behind. This is all, I enjoyed this. I enjoyed this, you know, the celebrations. Let them celebrate. I'm five weeks behind. This is all. I enjoy this. I enjoy this. You know, the celebrations. Let them celebrate. I'm five weeks behind next year. Yeah.
Starting point is 01:18:14 I read something similar where Nick Saban was complaining to someone that being in the national championship was costing him recruiting time. Yeah. That's fucking crazy. That's how that's how that's, you know, and you think that's what I try to say. You think these guys were born that way? No, they're not. They weren't. But they're not. weren't They're not born
Starting point is 01:18:25 No they've learned What it takes They've learned What it takes And you know And that's what What we talk about In Relentless
Starting point is 01:18:32 We can teach This We actually have a system To teach this stuff You know we have this thing You know The Relentless system Can teach people
Starting point is 01:18:40 Hey to get over your fears That's something People don't know People don't know That they can actually They can actually have you as a coach. Because, like, dude, I would fucking love to have you as a coach. You know what I'm saying? Everybody needs a fucking coach.
Starting point is 01:18:53 The coolest thing that Tim's got going on now is the relentless system. It's basically having you as a fucking mindset coach. 24 hours a day, seven days a week, on your phone, on your tablet, on your computer, anywhere I want to go. I talk to you the same way I talk to my pros. Listen, if you're looking for that rainbows and the fluff, this ain't it.
Starting point is 01:19:17 Go somewhere else, okay? If you want hard reality, you want the hard facts, you want to know what these guys think, how I talk to them, why they got to the next level. The Relentless system is for you. And because of my boy Andy, because of him, Andy and Sal, both you guys here, for a special price for you guys, normally the thing sells for $12.97.
Starting point is 01:19:38 If you push in the code, if you punch in the code, MFCO, $4.99. There you go. MFCEO. i'm sorry yes all right good i apologize no that's so guys here's the deal you know i don't let people plug shit on the show but this is something i believe in okay this is something that we talked about uh tim and i have talked about and i'm very proud of him for doing this because he has a gift and him. Tim is a very wealthy guy. He doesn't have this isn't a money thing. OK, Tim is committed to making an impact across the world. And his information is worth fucking thousands and thousands and thousands of times what he charges for it.
Starting point is 01:20:22 So if you guys are interested in learning how to become mentally tough, how to learn some drills and exercises on how to think, how champions think, you know, if you're the guy, like I said, who is at the bottom level of your company and you're trying to learn to go from a cooler to a closer to a cleaner, this is exactly how you do it. So you have to, you know, this is an investment when When you, the schooling and education system has changed, you know, no longer are you going to go to school and learn the skills that you needed to learn to be productive. You have to go out and seek people. And the technology that we have, we're very blessed to have.
Starting point is 01:20:55 You're allowed to have access to people like Tim who can teach you these things that your parents never could teach you, that your teachers can't teach you. You know, this is an amazing opportunity. And, opportunity, and you guys know if I recommend something, you're going to fucking love it. So that's my fucking plug. Go support them. Go learn this shit.
Starting point is 01:21:14 I don't care if you're making $5 million a year or if you're making fucking $5 a year. This is something that you need to fucking invest in yourself at. Okay, and just to clarify, you did say the uh the uh code there but is it timgrover.com or where do they go you go yeah you can go to you go to tim you go to timgrover.com yeah all right you punch in the code all right and you get the spot and you get the spot and you get the price all right and this is probably listen andy you've done stuff for me i've never asked you to do all right i remember the first we met, you came, I think, I don't know if you texted me.
Starting point is 01:21:47 Yeah, but you don't realize, Tim, is that you did shit for me first by writing the fucking book. Yeah, okay. And I know you're modest and humble about it. You're like, oh, yeah, okay, I get it. You wrote my book. But you don't understand the impact that fucking made on me. And you've told me that numerous times. Every time I see you, and I can tell that you're genuine about that.
Starting point is 01:22:05 We've been sitting there talking for, I don't know how long it is, and we can continue to go forever because you and I think alike. We act alike. We don't care what anybody else thinks about us. We're not going to lay out all the bullshit. Either you're going to listen to us
Starting point is 01:22:23 and you're going to get the reality of the truth that's what you're getting right here with the relentless system that's what you're getting from this podcast you're getting a reality check and before you get a paycheck most of you people out there individuals you need to get a fucking reality check first dude that's a fucking truth dude i remember the first time you guys met it was at 10x and he saw you you were you. He recognized me. I recognized him. Well, right. But here's what happened right before that. You were one row ahead of us, and Andy turns to me and he goes,
Starting point is 01:22:52 dude, that's Tim fucking Grover. I got to go say hi. Yeah. Before you knew it, you were noticing Andy. Yeah, dude. Tim, I got a quick practical question in terms of most of your clients, I assume, throughout the years have been athletes. So they have had a, been a specific, excuse me, basketball players. They've had a specific sport that they may have been able to look at and say, okay, I want to be a cleaner
Starting point is 01:23:14 in this sport. I do think there's a lot of people out there that they're like, well, I want to be a cleaner, but I'm, I'm not exactly sure like in what, and then they think, well, I don't, maybe it's a little overwhelming to think about being a cleaner for my, my whole life. Would you suggest like for the people that are contacting you, would you suggest to them, just pick some aspect of your life? Because once you become that way and in that thing, it'll probably spill out, right? You have to make a, listen, you can't be a cleaner in everything. That's just not going to happen. And you know, we talked about this earlier about the balance. Are you can't be a cleaner in everything. That's just not going to happen. And, you know, we talked about this earlier about the balance.
Starting point is 01:23:46 You can't be a cleaner and do this exceptional job, you know, build this great company and not miss any of your kids' events. Listen, you don't want to miss your kids' events. You know, when they have things, you want to go. You want to show up. You want to do that. You want to be there to support them. But it doesn't happen all the time. All right, you're going to miss stuff. You're going to forget dates. You're going to forget birthdays. You're going to forget anniversaries. Those things happen, but what you
Starting point is 01:24:14 have to do is, and this is very important. This is extremely important for people that are living, that are out there. If you want the thing to get balanced, in order to get balanced, everybody says you got to find somebody. If you're a certain way, the person that balanced you has got to be the complete opposite. No.
Starting point is 01:24:36 The way to be successful and the way to build your team, and you know why, Andy, you and I get along so well? Because we're fucking the same. You are as fucked up as I am. no shit man okay yeah that's why we get that's why we get along so well all right because he's as fucked up as i so when you're finding that partner or you're finding that individual find that person that's just as fucked up as you are and you guys will
Starting point is 01:25:00 live a happy successful glorious life oh i think that's true too, man. Like, I think it's 100% true. You know, one thing I want to touch on again, like when we're talking about guys who are in a position, most people, most people, if you dig deep enough, you'll find something that they're good at. You'll find something that they've invested themselves in and learned to love and learned to be skilled at. It might be something insignificant to you,
Starting point is 01:25:29 but you'll find it. And a big, a big thing that people have to realize when you're listening and you're like, well, I'm not really good at anything. There's something you're good at. You're just not putting value on it. That's important. It doesn't have to be important because the habits that you have developed to get good at that one thing are the same habits that you have to develop and apply over here to make you more fucking money. So don't think about it. Like you don't have skills. You might be good. You might be better than everybody. Like, like Tim said, playing video games, but why are you good at video games? Because you put the fucking time in you're interested. You're passionate. Okay. You're doing the extra passionate okay you're doing the
Starting point is 01:26:05 extra shit you're playing the extra hours and that sounds silly but the reality is if you took those same concepts and you apply them over here to your career or your business or your life in any aspect you're going to become a cleaner at that as well you're getting paid you can get a college scholarship now for esports for playing video games fuck no are you serious yes holy shit yes you get a college scholarship quit too early they got esports teams now in colleges where they give you scholarships all right there are all these professional the guy the guys that own these professional teams they're buying all these esports leagues now there's so much money that can be made in that all right but it's if you're gonna do it, you got to do it.
Starting point is 01:26:46 Do it all the way. Do it all the way. Go all fucking in, man. Yeah, go all in. Yeah. So a couple of housekeeping things, guys. I know unless there's something wrong with your fucking brain that you got a ton of value out of this podcast. Guys, please subscribe to the podcast and please leave us a review and please tell a friend.
Starting point is 01:27:05 Those are the three things. Subscribe, review, tell a fucking friend. Okay, we don't advertise shit. We don't sell you shit. I'm not trying to jam a bunch of shit down your throat. I'm just trying to help you. We're creating a movement here that is designed to reset the way people are thinking in society. We have too much of the rainbows and the puppy dogs and the fucking
Starting point is 01:27:25 kisses and hugs and not enough of the fucking truth. And guys, we don't go out and advertise this. We don't market it. This is all word of mouth. So you talking to your friends about it is how we fucking grow and change the mentality. So guys, if you listened, if you loved it, subscribe, review, tell a motherfucker that we're here to help. Okay? I love you guys. We support, the support that you provide us is fucking amazing. But we have gotten away from the reviews.
Starting point is 01:27:55 We have gotten away from telling a friend. All right? That's how we grow. So if you're living the 100 to nothing lifestyle, fucking go all in and help us out, man. Do us a solid. We're doing all we can to bring you guys the right kind of guests, the right kind of information to help you succeed. Pay us back.
Starting point is 01:28:12 Tim, what are your social media contacts? Hey, one thing I want to add on Andy. We talked about the little details matter. Those things matter to us. They matter to Andy. They matter to his business. They matter to the content that he wants to bring. He's not asking you to donate.
Starting point is 01:28:31 All right. He's not asking you to go somewhere. He's asking you to take two minutes out of your day after you listen to the podcast to review it and to tell somebody else. That's it. Yeah. That's right. It's simple. Yeah.
Starting point is 01:28:44 That's it. And we're providing the value up front. And you're providing the value. That's it. Yeah. That's it, man. It's simple. Yeah, and we're providing the value up front. And you're providing the value. He's not, he's not. Like, dude, if you didn't like the podcast, don't fucking do that shit. Right. You know what I'm saying?
Starting point is 01:28:51 Like, if you don't give value, don't tell anybody. Don't subscribe. Don't review it. But if you did, if you honestly did, that's all I'm asking. That's it.
Starting point is 01:28:58 Yeah. My website is timgrover.com. Twitter is at Attack Athletics, and same with the Instagram. All right, listen, guys. Thank you so much. I really appreciate it. I know this was on such short notice.
Starting point is 01:29:13 No, no, man. Look, you're always welcome. You're always welcome to come on as a guest, and I don't say that to anybody. No, and you know what? I love you, bro. When you say that, I know you mean it. I mean, you've always, listen.
Starting point is 01:29:24 Dude, if I could have you as a fucking coach in my ear every day, for real, and I know I could, but I don't want to bug you. But, like, dude, that's what I fucking do. You know, if you need somebody like this, like, Tim would be my fucking coach. Okay? You guys listen to this podcast. You listen to what I say. This man would be my coach.
Starting point is 01:29:42 All right? And I think that speaks for itself. And I'll tell you, our relationship, Andy, a while back, obviously, you know, he loves his automobiles, loves his cars. All right? He got this special edition car, and he showed me, he put it on a post,
Starting point is 01:29:57 and he showed it to me. And you know what he said? Anytime you want to drive it, just let me know. Fuck yeah, man. He said, anytime you want to drive it, just let me know. Fuck yeah, man. You said, anytime you want to drive it, just let me know. Hell yeah. That's what success is about, man. It's about sharing it with your buddies.
Starting point is 01:30:11 There you go. You know what I'm saying? Like, people think it's a selfish thing, but really, man, it's way more about doing fun shit with your friends and helping people and making an impact and creating jobs. And, you know, people that think it's about, like, I just want to
Starting point is 01:30:25 accumulate all this fucking money and i guess for some people it might be but for the most successful people it's usually about just sharing sharing the uh the cool shit it is about sharing the cool shit but also and the cool shit is like helping people and all that stuff too right but here's the thing don't get away from trying to help everybody else and forget about yourself you got to take care of yourself first the better to take care of yourself first. The better you take care of yourself, all right, the more you educate yourself, the more valuable you make yourself, the more you can help others, all right? Listen, it's in human nature to help others, all right?
Starting point is 01:30:57 We're supposed to help others. That's how we're brought up. That's our instincts to help others. Somebody else shouldn't have to fucking tell you to go help somebody else. If they do, you're brought up. That's our instincts to help others. Somebody else shouldn't have to fucking tell you to go help somebody else. If they do, you're fucked up in the head. Yeah, exactly. In the wrong way.
Starting point is 01:31:13 The wrong way, exactly. Well, dude, thanks so much for coming in, man. My pleasure. I appreciate you. Thank you. All right. We'll talk to you guys later. Raffa-Dole!

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