REAL AF with Andy Frisella - Millenial Mentality, with Andy Frisella - MFCEO119

Episode Date: January 10, 2017

In the last couple weeks, a video by Simon Sinek discussing Millenials in the workplace has gone viral. In this episode, Andy Frisella interacts with Sinek's key points; sharing his thoughts on the strengths and weaknesses of the Millenial generation, as well as his insights for any employers or entrepreneurs who work with Millenials. Regardless of your age or generation, the basic principles of success and happiness remain the same: work hard, invest in deep relationships, and commit to the long haul.

What is up guys you're listening to episode 119 of the MFCEO project I'm Andy I'm your host and I am the motherfucking CEO yeah I know that intro was a little different but I was getting tired of hearing the same thing I was getting annoyed by myself for saying the same thing. So I just got to change it up. Guys, if this is your first time listening, welcome. This podcast is for everybody. It doesn't matter if you own a business. It doesn't matter if you aspire to own a business. It doesn't matter if you don't aspire to own a business. This podcast is for you if you have the mentality of wanting to punch life straight in the fucking mouth, kick ass, and take no prisoners in everything you do, which is the definition of greatness. Why is it called the MFCEO project? A lot of people say,

why do you got to say motherfucker in front of the CEO? Because it's cool. It means you're a badass. And what better way to go through life than being a bad motherfucker and being the motherfucking CEO of your life? How many people go through life living in a box that they were put in by other people only to wish that they would have just taken control of their life and done the things they wanted to do, become the person they wanted to be. And that person they wanted to be is that person that you dream about being before you go to sleep at night. Okay. It's the one you don't

tell anybody about. And it's the one that you should be. And that's a motherfucking CEO. All right. That's what we're going to talk about. As always, I'm joined by my co-host, Vaughn Kohler, aka the pastor of disaster, aka Vaughn the Impaler, aka DJ DJ God. What's up, my man? I've got a new pre-podcast ritual and you're going to, it's just going to blow your mind. It's not masturbating, is it? No. Okay. No, that might work for some people. No, I'm a child of the eighties. So I, I drive in here, you know, I was listening to Ozzy Osbourne.

I was listening to Motley Crue. I was listening to ACDC, which brings up a very important point that I want to make. You like this rap stuff, but I really think you need, I think, I think think i really think you need to open up thursday thunders with thunderstruck thunderstruck yeah oh that's a good that's a good intro it is a good i can play on guitar can you really yeah that's awesome yeah that's a that's a cool intro yeah so i was so i was locked in listening to that so it we're just gonna take it to the next level i'm down with that yeah i. I like my John Cena intro. You don't even know, but we changed the intro on you.

No, I know. Oh, do you? It's John Cena, dude. Yeah. John Cena, isn't he an actor? You're fucking fired. Isn't he the Marine guy that's an actor? Oh, I guess he is the Marine.

You're still fired. All right. He's a wrestler, dude. He's cool as fuck. Yeah, but he's a... Okay, fine. But that's like... That music is cool on its own, I guess he is the Marine. You're still fired. All right. He's a wrestler, dude. He's cool as fuck. Yeah, but he's a... Okay, fine. But that's like... That music is cool on its own, though.

I like the intro music. Do you think of The Rock as an actor or a wrestler? Actor. Okay. Easily. Okay. But it took a long time for me to think that. Yeah, yeah.

And we're also joined by our producer, MC Salmon, NCAA Tyler. Once again, the only time he even wants to introduce me is just so he can come up with my nickname. I just want to make sure that MC Salmon sticks to you. No, dude, I get some messages already about it. I want it to stick. Yeah. Did you see some people, somebody suggested that we start marketing MFCEO Salmon Shorts? You know what?

Yeah. You guys can all wear those things, but I still get camo. All right, so what are we talking about today? Well, you know, everybody always wants to know your take on things. Yeah, they do. Books, different cultural phenomena. And you've seen that video that's gone around with Simon Sinek talking about millennials in the workplace. Yes, I did. Well, basically. That was pretty good. Yeah, it is good. It had a lot of really good things to say. You know what? Honestly, I don't agree with a lot of things that he says,

but that was a great video. It was. I also, you know, I don't know. Some of the things he says are a little out there for me, and I don't really agree with them, because they're not real-world shit. It's idealism, and I'm not an idealist. I'm a realist.

So I can get down with some of the things he says, but a lot of the shit he says, you can tell it's not coming from a place of reality. It's coming from a place of what would be ideal. But with that being said, I do like some of his stuff. Never met him personally. I'm sure he's a cool dude. But that video was great.

It is great. So we're going to link to the video from the website, themfceo.com. But basically, I transcribed it, and I broke it down. And I'm going to throw out some key concepts that Simon Sinek talks about. We're just going to get Andy's take on it. Because this is relevant to our audience. Most of you guys listening are millennials, frankly, and then those that aren't are going to have to do business with millennials. Yep. And I know, uh, it's a completely different

way of dealing with people. Right. And I was going to bring up the point before we get really into this is, is that you, I mean, this is your life. You hire a ton of millennials and have done very successful. I would say with almost every single employee of ours right right so um so let me just throw out so basically he starts out by saying that millennials are pretty much anybody born 1984 after and he says and i quote apparently they are tough to manage accused of being entitled narcissistic self-interested unfocused lazy but entitled being the big one. And then he says, because they confound leaders so much, leaders are asking the millennials, what do you want? And this is what they're finding out that they want. They want a place of purpose.

They want to work in a place of purpose. They want to make an impact, as Simon Sinek says, whatever that means. And then they want free food and bean bags. So I guess my first question in your experience is, why do you think millennials in particular are so driven by this sense of purpose? And how do you as an employer, how have you provided that sense of purpose? Well, a lot of people will read that and think it's a bad thing, you know, to be driven by purpose. Like a lot of business people, I would say, you know, like business people always say that, um, you know, Oh, millennials are driven by purpose and they kind of make fun of them or whatever. But like, I actually think it's cool that they're driven by purpose because now with

the way that business has evolved and we've talked about this before, you know, if you're not driven by purpose, if you're not driven by solving a problem, if you're not driven by something other than just making a dollar, you're not going to make it anymore because the reaction speed of, of feedback in terms of like what businesses, uh, you know, how they succeed in the word of mouth travels so quickly that if you're not actually legitimately trying to help people or solve a problem or providing a great product that solves a problem, you're not going to be successful anymore. So being driven by purpose is a great thing because that's what makes money, right? Yeah. You know, cause most CEOs, they want to make money. Um, but the way you make money is

by solving a problem or getting behind a cause and solving whatever problem is from that cause. So, I mean, I think that's a cool thing. I think that if more people were driven by purpose, they would make a lot more money. But why do you think that's a thing now? I'm going to get to that. Okay. So, but I think the reason that millennials are driven by purpose is not because they think it's going to make them money. I think it's quite the opposite. I think a lot of them have grown up to hear their parents fucking bitch

about money or say evil people are rich or blah, blah, blah, blah, blah. And they think that they're doing a morally correct thing in terms of like, Oh, I'm so driven by this higher purpose. And they say it. But the funny thing is, is they're getting money for it and they're making money because of it. And that's how you make money money so really they're fucking pissing in their own pond and they don't even fucking know it right you know which is fucking funny because to me it's like you're rebelling against the man well a true leader would know how to use that to fucking make money anyway right so you know being driven by purpose is a great thing and if you want to make money you should be driven by purpose but those people are doing it out of spite of that culture. Right. You know what I'm saying? Yeah, that makes sense. So,

you know, as a leader or a manager of those people, you just got to learn how to use it. You know, you've got to bring, bring the purpose of your business, which your business should have a fucking purpose to the forefront to motivate them instead of dollars. You know, if you're selling tires, you know, you could apply this to anything. That's why I use these basic examples. But if you're selling fucking tires and you're spiffing your dude 10 bucks a tire for every tire he sells, you know, that's not going to motivate these people. You know, what's going to motivate them. You, you showing them how to sell the safest tires. That's going to get the family from here to their family vacation with the least chance of getting injured.

And your job is so important and you can't let these people down. So you have to sell them the best tire for the job, right? Well, the best tire for the job actually happens to also be the most expensive tire for the job. Right. You know, but you as a manager, you know how to fucking communicate that properly. Really? It's just a communication thing. Right. You know? So, I mean, cause that, that touches on the second point. 10 years ago, you could tell somebody, Oh, sell the most expensive amount of tires, set of tires, and we'll give you the biggest commission. And they would have sold it just for that, you know, but people have changed. And I think it's a good change. I think it's a great change. I think the reason most business people have a hard time dealing with that is because

they're too fucking stupid and stuck in their old ways to realize how to communicate to these people. I don't have a problem managing the millennials that work here. I have over 120 of them. They kick ass. We fucking dominate in everything that we do. And if we're not dominating yet, we are going to, because we are a purpose-driven brand. You know, we put the people first. We put people first and we put getting results first. And that's why we're successful. That's a purpose why we're successful that's a purpose you know what's the purpose of what we do dude all kinds of things we get emails here every day about people losing 10 20 30 40 100 fucking pounds coming off their antidepressants coming back from eating disorders learning healthy habits you know uh getting themselves out of depression where they

were suicidal before because they took care of their bodies and they got their confidence back and their self-esteem. What is not purposeful about that? That's what makes our company so great. And that's why our independent rep program, our Legionnaire program that people can join, you know, to become a part of is so successful because dude, we have such a higher purpose here and we're customer focused in terms of solutions. So it's easy with what I do because that's an easy thing to get behind, you know, but most companies will say like, that's why I use the tire example. They'll say, Oh, well I sell tires. I can't have a purpose. No, you have a fucking purpose. That's why you're in fucking business. If you didn't have a purpose, you wouldn't be in business.

You've just got to figure out what that purpose is on a higher level and communicate that to your people. So they feel good about what the fuck they do. That's it. It's not a bad thing. It's a great thing. I think it's great. Right. No, I agree with you. And as I'm listening to you talk, I realized that the first two points they make were they're driven by a purpose and they also want to make an impact. And those things are basically interchangeable. I've not been one to be very friendly towards millennials because there is a lot of laziness and there is a lot of entitlement. The millennials listening right now, they might be disagreeing with me on that statement some because they're not like that.

Because if you were like that, you wouldn't be listening to this podcast. But look around at your friends, at your fucking buddies. look at what they do. They, they don't work like our forefathers worked. They don't hustle balls. They don't take pride in their work. You know, like dude, my family construction background, they might not have made the most money, but dude, I could tell you, I drive down the street with my, with my cousin or my dad, and they could say, I built that house. I built that house. I built that house. And they take pride in that statement. You see what I'm saying? That's, that house. I built that house. And they take pride in that statement. You see what I'm saying? That's something that's not in our generation, in this generation that we're talking about the same way. But I do think a big reason. So, so I will rip on the millennials from a couple of different standpoints. And that's one of them. And then realize if you're

listening and you're a millennial, you're not one of these people or you wouldn't be listening. But I will say that a lot of the bad rep that they get comes from people not understanding how to utilize them correctly in the workforce. You see what I'm saying? So there's, you know, there's, there's guys out there who say, Oh, millennials have so much potential in this and that. And they're the fucking greatest. Like Gary loves this. You know, really what Gary's doing is making a video for millennials to follow him. So he's telling people, Oh, they're so fucking great. And they're so this or those realize that Gary's much smarter than any of you. And he is, and he's making a video saying, Hey, millennials are awesome. So millennials will follow him. But I'm going to tell you right now, he millennials

are not fucking awesome. Okay. They're fucking, they're really no different than any other generation other than they were raised during a technology era where we were all raised during an industrial era. You know what I mean? An era. And so I'm not going to sit there and make a video that says, oh, they're so great or oh, they're so shit. If you're lazy, you're lazy. If you're fucking hard worker, you're hard worker no matter what age you are. You know what I mean?

But I will tell you this if you're a millennial listening to this podcast here's where the breakdowns are with millennials one they don't know how to communicate properly they were raised on fucking video games on computer games on fucking tv on the internet they don't know how to do basic human communication so you know doing learning things like how to how to actually have an a conversation or build relationships that aren't awkward is a huge advantage to any millennial listening right now. If you're somebody who is in the millennial generation, be thankful that you are because most of the people around you are not going to work hard because they've been told they were awesome. They've been told they were special. They've been told they were winners even when they weren't winners.

And because of that, they're going to lose, right? They're going to go out. The world's going to kick their fucking ass and they're going to get stomped on. So if you're a millennial, if you're a millennial and you're surrounded by these people who are not going to compete because they get stomped on the first time and they quit, you are at a huge advantage. Like dude, the millennials that want to work right now and build and create and build and make money and do things. Those people are never, it's never going to be easier for somebody in the history of earth to become a millionaire or a multimillionaire or even a billionaire because we have the technology to communicate instantly. We have all these things in our favor. There's more money and there's less, uh, I'm sorry, there's more margin and there's less cost in almost every product out there right now.

Things are easy to get made. Information is at its highest availability, but also its highest value ever. And you're competing with people that don't want to compete. So your ability to succeed is at an all-time high. So while millennials generally have issues with things that we talked about, if you're a millennial that can correct and doesn't have those issues and actually has the right mindset, you're the kind of person that's going to fucking dominate. Because when I was competing, everybody worked hard.

Everybody was trying to succeed. When your dad was competing, everybody was hustling. Everybody was trying to make a dollar. Now you have these motherfuckers that don't think that money matters, which is ridiculous because it fucking does, you know, try to pay for your fucking bills with fucking sunshine and rainbows. We all know it doesn't work. So if you're one of these people that can realize this now and you're fucking 17, 18, 19, your potential is the most that it's ever been. That's the bottom line. And like, I wish Gary would say that in's ever been. That's the bottom line.

And like, I wish Gary would say that in his videos as opposed to saying they're all fucking awesome because really what you're doing is telling them the same shit that they've been told their whole lives. Absolutely. I'm glad you touched on the issue of social skills and relationship because we're going to touch on that later.

But real quick, going back. So basically, the first two points being driven by a sense of purpose. Second, wanting to make an impact. The third one, he said, kind of tongue in cheek, although also very serious, was they want free food and beanbags. What I've noticed about the culture of First Form is that you not only inculcate this deep sense of purpose in your employees and this deep sense of wanting to impact people's lives, but there's also a lot of fun involved in that. And so my question to you is, on a very practical level, you're speaking to all the- I just had this conversation this morning.

Real quick though, just so my, so, so on a very practical level, like what would you tell business owners? How do you, what are the ground level steps to starting to build this kind of culture? Win. Win. Win. Okay. You ever see a winning team not having fun? No. You ever see a winning team not having fun?

No. You ever see a losing team having fun? No. You ever see a losing team in sports have a good culture? No. You ever see, does every single winning team have a great culture? Yeah, absolutely. Exactly.

Yeah. It's winning. Okay. You can't manufacture it. All right? Now, the hard part is, is how do you get people to believe in winning before you're fucking winning? That's where the fucking skill comes in. All right? But otherwise, once a culture is established, if you're winning, people are generally having fun.

If you're not winning, it sucks. And that's that. All right? So we could talk about building a culture and that's an entirely different subject. We could talk about that for, I could talk about that for 10 hours, but I'll cut it real short. Define your core values, what the company stands for, define your purpose. All right. What's your company stand for? You know, we have our core values here. We have things, you know, uh, that basically envelop everything

that we stand for, uh, go the extra mile, take initiative, accept responsibility, you know, blah, blah, blah, blah, blah, bunch of different things. And what we do is we communicate in those terms. You know, when I'm coaching someone and they're not doing a good job, I'm saying, okay, you're not, you're not doing a good job, I'm saying, okay, you're not correcting. I'm trying to explain to you and you're not listening to me. You're not being humble enough to learn from somebody who knows and you think your way is right. You need to be more humble and you're violating core value. We live and die by those core values, okay?

And I'm giving you a rough example. But we communicate in those terms and when you start to communicate in those terms when you when you correct people or praise people the culture starts to live it starts to breathe all right what happens is is that you know you that's the first step the second step is you've got to find your goals and your purpose. Once you define, and obviously the strategic steps that need to be taken to, to, you know, accomplish whatever that goal or purpose is for the company. Once you start doing that, the second step, and you start moving forward, you have to celebrate the progress. Like, Hey, look, you guys are doing this. It's working. We're moving forward. Eventually what happens is you start to fucking win. And when you win and I'm taking out all

the practical, uh, tactical elements of this conversation, like that should be taken for a given. Like you've got to have a great product. You've got to care about your customers. I'm not going to talk about all that shit. Cause it would take forever. All right. I'm right. You have to have a good product. If you don't have a good product, you don't have a fucking business. But once you start to win, what happens is, and you're communicating in that culture, then you have a fucking culture that starts to really live. And it's not, it's not just something that you talk about. It's not the sign in your locker room in high school that you ran down the steps and touched when you went out on the fucking field. It's something that is real. It becomes a real living, breathing part of your company and not only a part of your company,

but the most valuable part of your company. Okay. Because what happens then is that your employees and people, we call it a family here because it is that, start to care about the culture. All right. And that does a bunch of different things. One, it keeps all the negativity and the negative culture aspects out. So like if we hire somebody and they're not a fit, the fucking rest of the team will fucking filter it out instantly and they'll be out. So they start to protect the culture. And then, you know, the culture comes into, you know,

everything that you do when you meet somebody, when these guys leave and they meet somebody, they're a representative of our brand. Somebody connects with that person one-on-one or through email or through social media. They're like, man, I love what this dude's about. That's the culture. And then that's what people are attracted to. That's why people buy from you, from your company, you know, and culture is the most important thing you could ever have uh because it builds so many things and does so many things for you automatically like it's that quote-unquote thing it's that thing that the company has right you know what i mean right like i don't know what's different about that company they just have it well your culture is it right you. You know? Right. And, you know, most business owners have no fucking clue in order.

They care. They don't even care. They don't even know what culture means. Like if you fucking wrote down, if you asked most CEOs what culture means, and especially small business owners, they'd be like, I don't know. Everybody seems to be like, you know, joking around the water cooler, having a fun time. They don't fucking get it like it takes a time it takes huge amounts of effort and time to instill a culture and to maintain it

and to feed it and let it grow and become its own thing but once it's its own thing it's a massive part of your business and that's what makes you dominate your competition because most competition can't they can't develop culture they don't know how and i will do a whole podcast on this because it's yeah way more important than this five minute segment here but um you know when you when you have a good culture usually you know once you get winning it's going to keep winning as long as you keep maintaining the culture by winning and by communicating in those terms of core values uh and getting everybody to believe and all those things and they start to steamroll and snowball and so like dude when you're winning you have fucking fun you know like we don't have uh we don't have a set time when you have to be here in the morning

or when you fucking leave like dude people usually roll in here like eight o'clock 8 30 sometimes you know they don't roll in until fucking nine 30 or nine 45. Yeah. Usually don't leave here until fucking seven or eight or nine. Not because we make them. It's because they like it here. It's fun. And not because we have fucking bean bags. That's what people don't get. They think instilling a culture is like, Oh, guess what? We like go to any small corporate business. And they think like having a culture is like having a cake in the fucking, in the fucking kitchen room and having a birthday party. Oh, we celebrated Joe's birthday.

That's culture. No, it's not. Oh, we put in this special stress-free room with fucking squeezy balls and beanbags. It's good culture. No, that's not what makes culture. That's not what makes a fun environment. What makes a fun environment is everybody learning, everybody progressing, everybody fucking becoming better, everybody succeeding and everybody having fun because we're fucking winning

and everybody understanding what the ultimate goal is inside the company, because it's not like we want to be here, but we all have this goal in mind that we want to hit. Yeah. Well, no. So you want to be here because you want to hit the goal kind of no i mean dude you're you're being these people think that you're i know you're what you're saying these people think you're being literal you're not here till fucking eight o'clock last night because you because you fucking didn't want to be here you want to be here because you want to fucking win yes and that's you know that's what that's what drives having fun, man. You know what I'm saying?

I feel like what you're saying is so profound, but also so like no doubt. Dude, look, every company out there trying to create this positive environment for millennials. You want to fucking build a company with millennials? Tell them how fucking bad they suck when they suck and teach them how to be fucking great. Because when you teach these motherfuckers to kick ass and be great and do shit that nobody else ever taught them, guess who they look up to you. You think about the high school coach that you had that you hated or the teacher that you fucking hated cause they were so hard and they, but they taught you and they made you better and they molded you. And then all of a sudden, 10 years later, you look back and you're like, man, that was the best fucking teacher I ever had. That was the best coach I ever had. That's me. You know what I'm saying? Like, dude, I'm tough as fuck on these motherfuckers. I don't take no shit. You know,

like, dude, I, I, but you know what, when they're doing good or we're not talking about business, it's not like I walked through the office fucking screaming at them all day. Like I bust their balls. We have a good time. We joke around, but when it's business time, it's fucking business time. You know what I'm saying? Right. Like that flight of the Concorde song you ever hear that? Business time? You obviously haven't because that was a fake ass laugh. No, I haven't. You know what I'm talking about because he was smiling. Well, it seems to me like the stuff that people think is actually wisdom in business, like if you transfer... Fucking business time. Well, but what I was saying is if you transferred it to anything else, people would see the insanity of it. It's like, can you imagine an NFL team going 0-13 and the management thinking, well, but we're giving them free food after practice.

You know what I'm saying? That's what they think. Right. No, and they think this. Oh, you know, it's going, we went 0-13, but we have a good culture. No, you don't. No. A good culture doesn't fucking lose.

Right. You know what I'm saying? Right. And you can't manufacture false culture doesn't fucking lose right you know what i'm saying and you can't manufacture false culture i see so many companies doing this shit to appease millennials like oh we're gonna take them out on a team dinner oh we're gonna go ride go-karts oh we're gonna go to this or we're gonna go to that or we're gonna do a special event like dude people look at us and they think they try to replicate our culture and they try to think that like you know oh they're gonna because we go shoot guns and do shit together and people see it online and they're like oh well if we take our employees out and do the same things we'll have the same

culture no motherfucker you'll never have the same culture you know why because you're not me right that culture starts at the fucking top and it flows all the way down and we only get to do that shit because we're winning exactly right i'm ain't taking you guys to do shit if you fucking lose. Right. That's rule number one. I don't celebrate losing. You know what I mean? And dude, people have it backwards. They think if someone's losing and they baby you enough and they're friendly enough and they become friends with them, that all of a sudden that person's going to love being there.

No. People want to fucking win, man. It's an innate feeling in our hearts. I don't care how old somebody is. I don't care if in our hearts. I don't care how old somebody is. I don't care if they're millennials. I don't care what generation they come from. If they're winning, they're going to have fun. So teach them how to fucking win, and they'll respect you for it,

and they'll perform for it, and they'll be loyal for it. That's what culture's about. So we could stop now, and this podcast would be worth every penny that you pay for it and more, but let's move on. Yeah. What's that? Which is zero. Right. Exactly. So I know you just got-

But it's not free. I know you just got fucking content. I know because I know how few people actually know what I just said that that deserves for you guys to share the podcast. Absolutely. Bring us a friend. But guess what? Because you guys are such special friends of ours, we're going to keep going share the podcast. Absolutely. Bring us a friend. But guess what? Because you guys are such special friends of ours, we're going to keep going with this podcast. That's right. Exactly.

And we're going to lay down some extra shit because you know what? I feel like laying down some extra shit. Yeah. Can you feel the energy, Vaughn? I can feel it. It's all because I listened to Crazy Train. I can see the hairs that aren't on your head

standing up on end. Are you laughing at salmon shorts? All right. I think half the podcast value head standing up on end. You laughing at salmon shorts? Alright, so... I think half the podcast value is me making fun of you guys. I think it is. When I get a little bit more comfortable, I'll make fun of you. Dude, there's nothing to make fun of. What are you going to make fun of? There's nothing to make fun of.

Moving right along. Look at this awesome beard. Svelte muscles. Maybe a year ago, there might have been a few things to make fun of. Are you going to make fun of Fat Person Vaughn? Holy shit. We already see how Vaughn

feels about overweight people. No kidding. Even Tyler didn't cross that line. That's true. People hair shame me all the time. I can fat shame, right? Can I? I don't know.

I think fat shaming's out, man. Yeah, I think it is. I think you're right. Okay, so moving right along. So part two of Cynic's video is he basically establishes the orientation of millennials. And basically establishes, you know, the orientation of millennials.

And then he says, the thing is that employees provide all this stuff, and yet for some reason their millennial employees are still not happy. And that's because. That's because of what I just said. Right, because of that. But he also identifies four pieces, parenting, technology, impatience, and environment. Well, those are the causes.

Right. I just gave you the fucking answers you did you did so but i i would love to hear what you say to this he says okay so point number one he makes is parenting and he says and i'm not going to read the whole thing but i'll just summarize parents are pussies he says too many millennials grew up subjected to failed parenting strategies he says they were told that they were special all the time they were told they could have anything they wanted just because they wanted. Some of them got honors classes, not because they deserved it, but because their parents complained. Some of them got A's, not because they earned it,

but because they didn't want to deal with, because the teachers didn't want to deal with parents. Some kids got participation medals, a medal for coming in last. And he says the science is pretty clear. It devalues the medal for the award for those who worked hard. And he says, the science is pretty clear. It devalues the medal for the award, for those who worked hard. And it also makes the young person who came in last feel embarrassed because they didn't deserve it. So actually they feel worse. So he draws all this together and he says, so this is how people were raised and they go out in the world. And in an instant, they discover that's not how the world works hey man and he says it actually ends up doing the exact opposite of what what it was supposed to 100 they go out

thinking they're special falling flat on their face and end up having worse self-esteem than the way i know i've got a soundbite somewhere about this like where the white where you go out in the world and the world steps on your fucking throat. I know I said this before, right? Right. Like dude, that's what I said in the beginning of the podcast. You're, you're fucking an idealist. This is an idealist strategy. We're going to, it's, it's, it's, it's working in the wrong direction, right? The idealist strategy is this. We need to make everybody feel good about themselves and we need to make them feel special and we need to make, tell them how great they are. And if they would tell them that enough times, they'll feel fucking great and they'll be successful and they'll be happy and live happily ever after. That's not correct. The reason people feel great is because they learn the skills to

overcome and achieve and actually do things that are of value to them through actual winning, which builds confidence, which makes them feel great, which gives them the tools to go out in the world and kick ass. So it's something that is done from a backwards point of view for people designed by people who are too fucking lazy or uninformed or uneducated to go out and teach their kids the proper skills which is the whole point of the book that we did was to fucking fix this failed parenting strategy otis and charlie yes yeah yeah okay but you you could tell somebody they're great all you want it for a million fucking years, but you put them in the real world and the real world is going to shit right on their face.

The first day, the first day you go to fucking work and you sit down in your job and you're, you know, you fucking kick your feet up on the desk and think you're the CEO because you want to be the CEO. What's going to happen? You're going to get fucking fired. That's reality. So we can talk about, you know, people just don't appreciate reality Vaughn like they used to. to be the CEO. What's going to happen? You're going to get fucking fired. That's reality. So we can talk about, you know, people just don't appreciate reality Vaughn like they used to. You know what I mean? Like, dude, I can remember my dad being like, like literally like my dad, like I was a fat kid and I liked to fucking eat. All right. So my dad knew that. All right. So when, when, when, when I would get mad at my dad for staying at fucking work, like I'd be like, dad, you're late.

We got to, you know, I want to go do this or I want to do that. He'd be like, look, do you want to fucking eat or not? And that got the point across. Because number one, I like to fucking eat and I want to eat. But number two, if there ain't no money, I don't fucking eat. So dad, you go ahead and stay at work. But I want to eat when you get home. You know what I'm saying?

Yeah, yeah, it makes total sense. Dude, parents don't fucking get it man and it's not even really their fault because they're told by the quote-unquote experts that this is the politically correct way absolutely to fucking do it absolutely you know what i mean like so like if you're a parent and you're thinking oh i've raised my kid this way dude you know what you know it was wrong when you did it you were just trying to do the right thing because you you were listening to fucking whoever on Monday morning, America or whatever the fuck show is, you know, now, and you did what they said. Well, guess what? They're not a fucking expert. You know what an expert is? An expert is a parent who actually raised two kids that win. Go find that fucking parent, go find my mom or my dad who have fucking

two kids that are both high achiever high income earners high philanthropists okay and basically all around awesome dudes if i don't say so myself absolutely you know what i mean yeah you know but i'm saying go find parents that did that and what you'll find the same things they had they they instilled all the same principles so my question is clearly you agree with him that there's a breakdown in parenting. So if you were going to take literally the whole millennial generation of parents together and say, listen guys. I would put them on an island

and burn it. Not a bad idea. It would fix the culture and maybe we have to burn the next generation too. Okay, so if you gave them... We're going to get some email. Andy, you believe in fucking genocide. No, parenticide. No, it would be generation side. If you gave them one concrete pro tip, guys, if you want to start correcting your bad parenting

strategy, buy Andy Frisella's book. I'm not kidding. I've gotten a fucking shitload of emails. I'm talking like over a hundred emails from parents in less than two weeks time who have all said

the same thing. It said, I'll read this one to you. It's really cool, man. While you're looking that up, I just want to tell everybody. I got it right here, Vaughn. Well, let me tell people already

that guys, we're burning through the first printing run. Some of you have said, when's the next book coming out it's coming out soon yeah people are already wanting to buy the next books which is fucking great yeah dude so I got that note can I just tell people a lot of you guys have bought it you're giving us great feedback but Amazon reviews are really helpful yeah if you

can especially the highest rated one yeah like five star yeah everyone yeah are really helpful. Yeah, leave an Amazon review. So if you can leave an Amazon review, that'd be great. Especially the highest rated one. Yeah, like five star. Yeah, every one. So if everyone doesn't get five star, I'm coming to take your book, motherfucker. So this guy posts, Nathan Plans on Instagram posts, he said, so I read this book to Owen the other night.

Man, was I impressed at how my son actually got and understood the message of the book. Well done, Vaughn and Andy. I definitely recommend this book to any parent. I have had 100 plus emails slash posts exactly like that. Like people are talking to their kids in the terms of Otis and Charlie. and their mind is fucking blown that these little bitty kids, this kid's probably two, three, are understanding the concepts. Guess what, people? They're little fucking humans.

They understand shit, okay? You just got to talk to them. Instead of putting fucking Barney on and not raising your fucking kid and sticking him in front of a fucking video game, how about you read them a book on values, and you have to work to earn shit, and all the things that are going to help them through the course of their life when they're little so that when they get big they can fucking succeed telling him oh little owen you're going to be the best fucking human ever because you're my human

is not going to help him you know what i I'm saying? Absolutely. Like, you could tell people all you want how great they are. I've got some fucking, if I have a shitty employee in here and I go to his desk every day and say, oh, Tyler, you're so great. Every day when he sucks, who am I hurting? Him. I'm hurting him. I'm hurting his fucking family or his future family.

I'm hurting the company. I'm hurting all the people that work at the company because I'm holding it back because he's not being able to do his job. You know what I mean? Dude, prepare your kids from the early age, man. They get it. They understand it. You've just got to put the effort in. And we've talked about this before, but this is a fundamental misunderstanding of what it means to truly love and care about something. Yes. People think being a great, we talk about that on leadership. People think leadership, and when you're a parent, guess what? You're fucking leader. They think leadership is hugging and kissing and being nice. That's not leadership. Dude. Part of leadership is

celebrating wins where you get to hug and kiss and be nice. But the other part of leadership is teaching them. And the third part of leadership is identifying when they do wrong shit and correcting them on it. And people forget those other two. They just want to do the fucking glory shit. And no matter how much you do, dude, you want your kids to hate you? Keep raising them like the people have been raised for the last fucking 20 years. Your kids will fucking hate you.

They'll say, my parent was worthless. They didn't do anything for me. They didn't teach me anything. You know how many people that work in my company that I've had tell me, dude my dad never taught me anything he never taught me anything he taught me he taught me a little bit but dude i've learned so much more here you know dude it's sad you know like and i hate to say that i'm not going to say any names but like dude you know that's sad because i'm a fucking i see these dudes a little bit of time like you saw them for 20 fucking years, you know? And you probably told them how perfect they were. It is.

It's when you have a good dad, it's something that you take for granted, but you forget that some people just don't. Dude, a lot of people don't. So Siddick goes on to say, he said the other thing that compounds things is that we're in a Facebook and Instagram world and we're good at putting filters on things

and showing people that life is amazing all the time, even though people are depressed. So everybody seems tough. They seem to have it all figured out, but they really aren't. And so what he's saying is, in addition to the fact that they've been not prepared for the world and they're being smacked around, they're also in a world that acts like everything's okay and life should be amazing all the time. And you talk a lot about this in one of our earlier podcast episodes in Living Your Passion Isn't Rainbows and Unicorns. And you talked about how people have very weird expectations that if you pursue the life you love, that means every day is just going to be awesome.

And Cynic says that's part of the problem with millennials. They don't understand. It's not like that. Again, they've been raised by people who like to paint a picture that is ideal, not real. There's a big difference. You know, reality is you're going to get punched in the fucking mouth. Idealism is, is that you, you know, you're you, so you could be anything you want and you don't face any resistance along the way and you know the people who are taught idealism never succeed because the first time they do get punched in the face which is reality they quit and then they they pout they stomp their feet or they shoot up a fucking school you know right and like that's the problem right now it's it's failed parenting strategies just this i think one of the reasons that people

have resonated so much with this podcast is that as active on social media as you are in facebook and instagram there is a reality to your posts and your personal brand that i think people were hungry for that you when you have a crappy day you just say it i mean let's be fucking real like most of these motherfuckers out there with with the exception of a couple, aren't even real business owners. They're dudes who make their money off selling fucking info products. And they haven't had the experience to speak on the things that I speak about. And people know that when they listen because they know in their heart who's the real deal and who isn't. Gary Vee runs a real company.

I run a real company. A lot of other motherfuckers don't run shit. They run a social media account and collect money for it. So first of all, yeah, it's a lot more real than most fucking people. Okay? Second of all, I hate people who are lazy. And so I'm extremely aggressive in the way I present myself. I'm also a direct communicator.

I don't have time for your fucking emotions, and nor do I give a fuck fuck because that's not my job. My job is to get you to perform. So I'm going to tell you exactly what you need to do to perform without cutting any fluff or any pats on the ass. Cause you know what? People who need pats on the ass are people who I don't need to waste my time with. You know what I mean? So I don't know why people resonate with this podcast other than, you know, they know in their heart what's bullshit and what's not. You know, and they know like when you put something real next to a bunch of shit that ain't real, the real shit stands out. And I think that's probably why people, you know, I don't know. No, I agree. But I think it goes beyond just your, your actual expertise in business. I think that in, especially in the success and motivation space where everything is

rainbows and unicorns and you can have your best possible life every moment of the day is that you have taken time. You've told the story of getting stabbed, what that did to you. You've told the story of struggling with chronic depression sometime, chronic but you know yeah depression 20 years is fucking chronic well yeah yeah okay so so i think it's insane that people need to have somebody validate this but just to have somebody come out and say you know what you you can you can live the best possible life but you're still gonna have days that suck period dude it's part of life it is you know and telling somebody it isn't is doing them a disservice right for their entire life because when they have the bad days that's whenever they think there's something wrong with them right they think oh man you know i'm not as good as this

person because they never have a bad fucking day right you know and like i'm even guilty of it like i don't post on my instagram or my fucking facebook and say oh i had a terrible day today because i'm not going to whine about it but you know know, let's say there, there is days where I go two or three, four days about posting. Guess what? Those aren't great days for me. Right. You see what I'm saying? Right. So read between the fucking lines. I might not vocalize it, but like if I'm not communicating that way, it's probably because I'm not having a good time. Right. The silence speaks. It should speak for itself. Yeah, yeah, yeah, exactly. No.

Okay, so for the sake of time- And I would encourage you to let your silence speak volumes too because putting it out there for everybody to read is just a bad, bad, bad move because once it's out there, you can never take it back and you don't want people's perception of you

to be a whiner, crybaby little bitch. Right. Because dude, that's going to affect your income at some point. Right. You know, we're getting to the point now where you go to get a job, the first thing I do is go to their fucking Facebook page. They got a bunch of negative posts. I'm not fucking hiring them.

Absolutely. Period. I don't care how good I think they are. Yeah. I've been telling people for a long time that there's a huge difference between being transparent and being vulnerable. There was this, it's kind of in vogue to be vulnerable online, and people pour out, like, all their dirty laundry, and they go into everything. Dude, people make shit up to pretend to being vulnerable. It's kind of in vogue to be vulnerable online and people pour out all their dirty laundry and they go into everything.

Dude, people make shit up to pretend to be vulnerable. But I say to people, don't do that. I mean, there's a difference between just being honest and saying, yeah, today wasn't great, but it's okay. And then going into melodramatic explanations about all of your deep-seated issues. I don't think either one of them have a place on social media. To some extent.

Being vulnerable. Well, that's what on social media. To some extent. Being vulnerable. Well, that's what I'm saying. Not being vulnerable. Look, if you say, like, if I were to say on social media, like, hey, guys, you know, and this is the truth. Like, hey, guys, I know you guys all look up to me, you know, but the truth is I don't know everything. Sometimes I make mistakes. Sometimes I say things that aren't, you true in that in hindsight because I thought they were true at the moment I went on later to find out they weren't true so you should take every piece

of information that you get with a grain of salt you know and think about it for yourself and use it yourself that's being vulnerable because it's saying look I don't have to know everything because I fucking don't right anybody acts like they do which there is some people out there that do pretend that way right they're they're full of shit. Right. You know? Right. So I think that kind of thing is okay. Yeah.

And that's what I call transparency. To me, vulnerable is like sharing your deepest, darkest. I'm not going to get into it, but there was like this trend where everybody was sharing their videos of all their vulnerability and it was supposed to build community. I'm like, are you kidding me? Like, you're going to just open yourself up on social media? Not only are you giving it-

First of all, you're going to be, you're going to become what you fucking surround yourself with. Right. And if you surround yourself with a bunch of pity and vulnerability all the time, that's where you're going to be. Yeah.

So let it be a part of your life that you don't fucking necessarily need to share with everybody. Right. Which actually leads to the next point, which is that in technique- See, people do that because other people like it, and they get addicted to the attention.

Exactly. You know what I'm saying? Exactly. So, like, I was reading on, you know, it's like this whole body image acceptance movement out there, all right? And people are like, oh, you know, I love my body, and I love this, and I love that, and they're 400 fucking pounds. All right, look, bro, you know I love my body and I love this and I love that and they're 400 fucking pounds right all right look bro you know this is beyond you being comfortable and loving yourself this is a health thing

you're gonna be fucking dead you know what I mean but people post that shit and other people like oh you're so brave you're so this show that so they keep doing it and then guess what they never fix their health they never take care of themselves they never get to a point where you know they're healthy and they fucking die okay what's good about that you see what i'm saying right like dude it's just people get addicted and sucked into these things without even realizing it because of that right no absolutely and and and to his point like dude you should be using your your your vulnerabilities and your your things that are weak about you to overcome and then tell a story of how you overcame it later

exactly you know what i mean exactly not today you know how you accept how fucking imperfect you are everybody's imperfect but the millennial i you i like the fact that you use the word addicted because according to cynic and i would agree with this the the millennial generation in particular and there are certainly those outside the millennial generation who suffer from this, they're addicted to social media and they think that likes and follows is the equivalent of significant relationships. And it's not. And Sinek says the problem is, and he actually says that this is not something he's coming this is in the old the old the millennials have said this themselves that they don't even know how to have real deep meaningful friendships or

relationships so they're basically gonna have fucking deep friendship relationship your head stuck to your motherfucking phone all the time right right i mean have you literally try to talk somebody who's 19 years old right now it's fucking impossible right they don't know shit about anything they don't know they don't know what's going on they don't know shit about anything they don't know they don't know what's going on they don't know anything about anything productive they don't know you know the only thing they know is fucking facebook and instagram right fucking who's get the most snapchat views right you know and like dude that's not real skill you know real skill is providing value through those tools right like what i do or what some of these other guys do. So here's...

So like, dude, the point, that's what I was saying before. If you can learn to have actual relationships and communicate and be a real human and you're in this generation,

you're at a tremendous fucking advantage because most people are zombies. Right. So here's a big million dollar question though. In your personal and your professional life,

you're obviously very active in social media, got half a million social media followers on Instagram and rising, but you walk into S2 or, or first form headquarters. And it's clear to me that there are meaningful relationships that are part of the culture friendships. Like you guys are simpatico so how have you managed to to to maintain that balance of yeah you got to be active you know as a as a as a personal brand and as a business you got to be active on social media but you also have to you have you also have to focus on people who are actually in your presence and build those relationships how what what are the pro tips?

I guess I would say you give people for making that balance, achieving that balance. Well, I mean, dude, most people live a, most people live 80%, 90% of their lives on the internet. They're on their phone fucking seven, eight hours a day for real. Seven, eight hours a day on the fucking internet. Like, like i live on the internet because i'm visible there and people see me but my total time on the internet is probably an hour a day the rest of the time i'm fucking dealing with real shit right so i'm saying

right so what you know if i'm just because i'm on my phone i'm talking about social media i guess not not the internet so right when i'm on my phone, I'm talking about social media, I guess, not the internet. So when I'm on my phone, outside of social media, I'm usually looking at eBay and DuPont Registry and Jets and watches. Cool shit like that. You know?

But I don't live in the social media world. The social media world is fucking ridiculous. It's just a tool for me do you think people who are building their personal brand think they have to spend 24 hours a day i heard it today man i talked to somebody my brother was talking to somebody last night who was like oh i'm trying to build my personal brand it's take you know how much time it takes i have a real job i have a blah blah blah blah bro it takes less than a fucking hour a day. You're talking about making one or two posts a day and interacting for a little bit of time with your audience.

That doesn't take shit. People act like that's a fucking monumental task. It should take you less than an hour a day to do that. You know what I mean? If you're doing it for more than an hour a day, there's something wrong with you. You're not doing it right. I don't know. If you're doing it for more than an hour a day, there's something wrong with you. You're not doing it right. Yeah.

You know, I don't, I mean, I don't know. Yeah. Like. I agree. And I think, I think I've heard from a number of people. Well, what if. Do you think the rock spends more than an hour a day on social media? No.

No shit. No. And I do, I do appreciate what Gary said a while back where his issue with a lot of the personal trainers is that they're all building their personal brand, they're not building their business and i thought that that was a pretty pretty insightful i would tell you something he said you know like i clearly i you know you guys know i don't agree with everything he says all the time i mean but there are things that he says i think are awesome and one of the things i think that he said that was awesome about social media was that it should be documentation um instead of instead of like planning it out like he's trying to say like he had a word for

he said document not fucking something and like dude social media if you want to build an interesting account or an interesting brand should be documentation of your real life not this planned out fucking, you know, fake image of yourself, which is what everybody tries to do. That makes sense.

It doesn't have to be the perfect post. It doesn't have to be the perfect saying. It doesn't have to be the perfect rant, as he says. It just needs to be your life.

And, you know, I think that's where people fuck up is they try to, they spend so much time trying to be perfect that it sucks their time up.

Well, it's not hard to, you know, look blazarian he's the perfect example he's fucking got one of the biggest social media accounts in the world and and for all intents and purposes he's a normal fucking dude i mean does he have some money yeah but he the reason he's he's so popular on instagram is because he documents his fucking life and his life just happens to be interesting i love him or hate him. The guy lives a unique life. He lives a life like no other fucking person in the fucking world. And he takes pictures of it. And you know, if you want to be successful on social media,

you know what you should do? Live a more interesting real world life. Take pictures of it. So I'm saying, yeah, that's, so it's just like what I said, they're trying,

they're trying to, to, they're trying to create something the backwards way. Like when I was talking about trying to create the culture by trying to like make everybody Feel good and make everybody feel special and take them out to dinners and have team events and team Team building events fucking throw the string of yarn around the room and everybody creates a web, you know Like dude that shit's fucking stupid, right? That's not what creates culture what creates culture is actually going out learning the skills winning and then you know doing the

things we talked about social media is no different you want to be successful in social media document your fucking life and make your life interesting which means spend more time on your life than what you do on social media and then your social media will grow see what i mean there are a lot of really good sound bites from this episode yeah well dude my fucking my fucking life is my life like people think oh you post a picture of your lambo you're showing off bro i drove my lambo today to fucking work yeah in the fucking snow i thought that was funny so i took a picture and i posted it it's my life i document my life people think it's funny they fucking you know i we do the podcast. I say some fucking sound bites. I yell at some people.

People laugh or they fucking get mad or they fucking love it. And they follow me. But that's still my real life. I'm doing a fucking podcast. Right. You know? Right. It's not manufactured shit.

Right. And the biggest way you can be relevant in the social media world is be relevant in the real world. Right. Not the other way around. Makes total sense. Well, yeah. Look at all the Instagram celebrities.

Right. You know what I'm saying? Like they put all this time and all this effort and all this shit. How much easier is it for somebody like the rock to build a social media thought? You think the rock is spending seven hours a day working out shares with other people and share for share and you know, all these different, no, he's fucking relevant because he's the fucking rock you know you want to that's the

most social traction you can get is to be be interesting in real life right does that make sense it makes total sense yeah it also makes sense why i mean i even that's why i need to do some more cool shit well you do and you need to bring me with you and Tyler. I bring Tyler with me. I just don't bring you. I know. Never mind. You just need to bring me with you. Because it'll be more interesting?

Yeah, I think that's what he's implying. The most interesting man in the world. Exactly. Of the three of us, easily. Easily the most multi-layered. Anyway, so, okay, before we go to the last point, social media contacts, andy forsella uh guys if you're not following us on social you're missing half the content because i post

as much content on social as i do on this podcast like a lot of people because i could tell that how many fucking listeners we get versus my social following that a lot of you motherfuckers aren't following me if you're not following me on instagram at least you're missing out on half the content because half of the shit i mean this podcast was born from instagram content right you know you're getting daily shit on instagram you get weekly shit here and there's stuff that you're going to get in the podcast you're not going to get on the post and there's stuff in the post you're not going to get yeah so if you're not following me on instagram or if you don't have an instagram make a fucking instagram follow andy forsella follow vaughn the impaler no not vaughn the impaler that should be your name i on Instagram, or if you don't have an Instagram, make a fucking Instagram, follow Andy Frisella,

follow Vaughn the Impaler. No, not Vaughn the Impaler. That should be your name. Well, I own that one, but it's at Vaughn, V-A-U-G-H-N-K-O-H-L-E-R. By the way, Andy is MFCEO-1 on Snapchat. I'm Vaughn Kohler on pretty much everything. Tyler is at my Tyler, M-A-I underscore T-Y-L-E-R.

And you know what? I have a very important- Tyler's going to change it, though, to MC Salmon. Yes, he is. I have a very important, just like game-changing announcement, okay? I would like to start a new- You know, there's nothing worse than an overhyper. I know, I know.

But this one's big. All right, we're just letting you know before you say it. So as of today, I am starting a new tradition. Are you coming out? No. Is this a big announcement? You got the wrong co-host. No, so the big announcement is today I'm going to present my first ever Vaughn the Impaler Grand Pies Prize.

The Grand Pies. Grand Pies Prize. Yes. What is the Vaughn the Impaler Grand Pies Prize? We're going to do that every week, or I'm going to try to. Yeah, I'm going to do it every- Did you clear this with the boss? Well, I didn't.

I didn't, but you know- Because I'm pretty sure I'd never heard of this before. Well, no, you didn't, but- Just riding them coattails. If it makes you feel better, I'm going to fund it myself. I'm just going to tell you if this is stupid or we're not doing it, but I'll let you do it this one time. All right.

Well, I'm going to- Okay, so I am going to- I do like the creativity on the name, though. I'll let you do it this one time. All right. Well, I'm going to. Okay. So I am going to. I do like the creativity on the name, though. No, thank you. The Grand Pies. Thank you. No, no. I'm just.

I want to give back. I think you should send people fucking pies. Well. Vaughn's Grand Pie. That's actually not a bad idea. So if you own a pie company and you want to, you know, just donate some. We're going to send you a fucking pie. That's great.

But anyway, this is for a listener. This is every week. It's going to be for a listener who is highly engaged with our brand and who is killing it. Okay? So I already picked the first one. The first one is at the underscore Dan underscore Vasquez. No way. I know that guy.

You do? Dude, he sucks. Shut up. No way. We're not giving that guy something. It's V-A-Z-Q-U-E-Z. He's building an empire in the cigar industry. No, no, no, not that guy.

No, I got to do it. I've already committed to it. I'm just kidding. Okay. I don't know that guy, but I'm sure he's awesome. Dan, you're going to get it. That guy's like, what the fuck? I'm like making mental notes on where I got to cut and edit this part.

No, no, no. No, Dan's going to get a free audio book from audible.com. Dan, I'm sure you're an awesome dude. Yes. I'm just busting your balls. So, and this is going to blow your mind. Ready? So he's going to get the prize.

Mind ready to be blown. Because Dan isn't just killing it. He's impaling it. Oh, damn. Drop the mic, son. So, Dan, you have to claim your prize by actually contacting me off the stand so he can drop it he's not just killing it he's impaling it he's been waiting a fucking week to say that dude i am that should be our that should be our new hashtag instead of

kill it it should be impaling i like it i like it so anyway so anyway no i mean i you know what our our i was thinking about how we could give back to our listeners, and you know what? I like it, dude. I like it. I'm cool with it. I'm glad you proved it. I'm just busting your balls.

I know you are. If it was a bad idea, though, I would have told you no. I know. You would have edited it out. Okay, so final point, which is not going to be a surprising one. He says, fourth issue with millennials is impatience. They have grown up in a world of instant gratification, order movies on Netflix. They don't need to check movie times. They just order movies whenever they want. And so they expect that job satisfaction, relationship

satisfaction. Well, there's no app for that. I want it right away and so what he's finding is that there's people who start a job and then they tell their boss well i'm leaving well why not why are you leaving well because i didn't make an impact well how long have you been here three months so how do you feel like this issue of impatience like i assume you agree with him let's let's let's back this up just a little bit. The world is an instant gratification world, correct? Right. All right, we text, we make cell phone calls,

we order shit on Amazon, it's there the next day. We, you know, we have an order movie and it comes on immediately all right all these things didn't exist when we were kids correct right all right so how much of is the millennials fault is it that they expect that when the whole world they've grown up in is based around that what if you and i had grown up in a world based around those things don't you think we would be more impatient yeah okay absolutely i'm saying yeah so i don't necessarily i'm not going to sit here and blame them for this like you can blame people for being fucking lazy you can't blame people for the environment that they grew up in that would be like saying that the environment that um you know joe grew up in

because he grew up with two parents who were lazy as fuck who didn't do shit and didn't teach me anything should be at the same level that i'm at because i grew up with a dad who fucking taught me everything and a mom who taught me a ton of shit too about being a good person and all these things that allowed me to get so far ahead how How is it fair to compare Andy to Joe? It's not fair. So how the fuck are we going to compare these kids who have grown up in a society where we have all these tools, all these ways to connect, all these conveniences that you and I didn't have and say, oh, they're fucking lazy because of that or they're impatient because they're not impatient.

They just never been taught patience. Right. All right. So to say, oh oh they're impatient you could say that about anybody because tons and tons and tons of people who grew up in our era and i'm gonna say our era but you're older than me no you are yeah so tons and tons and tons of people that grew up that are in that age group who grew up with the same conveniences that you and i had that just weren't as convenient as what these people had have become impatient because these things have been introduced right we're fortunate because things took longer and we had to have patience and we had to do things like go look at movie times you know to that doesn't mean that

they're impatient that just means that they haven't been taught patience. So one of the things that parents, schools, teachers, influencers, mentors, everybody out there who's been successful, who understands patience should be talking about is patience. Okay. It's something that has been overlooked and not taught and not explained properly. And these kids have no reason to understand why things should take longer than three months, which is why I talk about it all the time. And not only compounded on what we're talking about, the modern conveniences that these people have been blessed with, you have every fucking internet shark out there trying to tell kids oh it only takes 12 months by my program oh it only takes 12 months to be a millionaire i was living in my fucking basement um you know 12 months ago and now i'm a millionaire trying to

get people to follow them that's bullshit and there's not enough people out there that are telling them that that's the only people out there that I know that do that actively are me and Gary. I don't see anybody else doing that. No, no, because they're trying to sell something. Right. And there's other influencers out there that I respect and like and everything. But dude, you guys have more obligation because I know they listen to fucking tell people that they have to stick with it because just because you're making a few bucks off this person, you have to realize what you're also doing. You're also because you made a few few bucks off this person, you have to realize what you're also doing. You're also, because you made a few dollars and you didn't explain that it was,

was going to take time. You're, you're violating them in a moral way, in my opinion, because you're setting them up to fail and you're taking something from them without really, without really being honest, truly honest with them what it's going to take. They're going to go out. They're going to fucking fail. And guess who they're going to blame? They're not going to blame you. They're going to blame themselves.

And when they blame themselves, they think they're a failure. They think something's wrong with them. Their self-esteem goes down. They could get depressed, blah, blah, blah, all these other things, all because you wanted to make $150. Right. When really you could have still made 150 bucks by telling them, Hey, my program works, but do be expected to commit to it for the next three years. You know what I mean? Or the next five years. That way, if they do fail in one year, you can always say, Hey, I told you three years. And will you sell as many products up front? You'll

probably sell more because it's more the truth and people know the fucking truth right but people are so afraid to do that and like dude you you know you can't expect people to be patient so they've never practiced things that make them patient right you know that's that's i i started taking guitar lessons when i was 30 years old my guitar teacher's biggest quote that he's that he's very intelligent, dude. And I need to start seeing him again because I just kind of missed a friendship. But his quote that he used to always say, because like, dude, I'm an impatient dude.

I want shit right away too, right? But what's the alternative? Quitting? I'm not going to fucking quit because I know sure as fuck I'm not going to get it then. So I have patience by default. Like I'm just not not gonna give up until I get where I want to be but he used to say because like learning guitar at 30 is really fucking hard and He used to always say, you know, you know how you need to become more patient and I'm like, yeah I do he goes, you know how to become more patient? By practicing things that require patience, which is practicing your guitar. You know what I'm saying?

And dude, that's the truth. But you can't expect people, patience is a skill just like anything else. How are you going to expect somebody to be good at being patient if they've never been required to be patient? So I think that's society sort of failing these people, not a fault in their character. Absolutely. And I'm glad you emphasize that because that's really what- Like, dude, a lot of people, like I bust millennials balls. I'm not afraid to do that because-

No, that's clear. Like, dude, but I don't think they're pieces of shit. I just think that they fucking haven't learned a lot of the things that are quote unquote reality. Right. You know what I mean? And dude, are there some lazy motherf you know what i mean and dude are there some lazy motherfuckers fuck yeah there are right but there's lazy people in every generation but a lot of people think millennial and they think oh i'm destined to fail i disagree right i think the

millennials have the ability to succeed the most because there's the most opportunity because they haven't been taught things like patient they haven't been taught things like the same work ethic they have been raised to go out in the yard and pull fucking weeds for eight hours or rake uh rake the leaves or or cut grass or do set up a lemonade stand they haven't done that they've played video games because their parents are too lazy to help them learn i mean do we have an entire generation of humans in america that have been raised on fucking playstation you know they could tell you everything about Call of Duty, but they can't tell you one thing about fucking how to, you know, fix the spark plug on your fucking lawnmower. You know what I mean?

Absolutely. Like, they just haven't been raised right. Absolutely. And whose fault is that? And that's something Sinek says at the end of his video. And frankly, now that I think about it, it's his fourth point, which is that these really are terrific kids. They just, through no fault of their own, they have been put in a situation. And then what happens is they go into company environments with people who don't care about them, who only care about making money, and they fail.

And he talks about how there's just this spectacular lack of leadership. And I love what he says. He says, listen, if you're a business owner, yeah, I'm sorry. It sucks to be you. But if you want to succeed with millennials, you've got to care. And I think that's what I really, really truly admire about you is that you do kick people in the rear. But at the same time, you realize that, okay okay if i'm going to get these millennials to to produce and and to and to

become the kind of people that they can be it may mean i have to wear the drill sergeant hat it may mean that i have to wear the parent hat it used to be easy it used to be easy to be a fucking business owner or a ceo You want your people to perform You put a fucking commission on whatever product it is And they fucking go sell it and make money It was that easy Because a generation ago before millennials People were still taught that money was important

And that the goal was to go out and create a living To take care of your family These kids have not been taught that That same way It's not necessarily wrong it's just different right so really what this is is managers being lazy as fuck about adapting their technique and learning new techniques on how to manage people a great manager great leader a champion coach which is what a great ceo is is somebody who gets the most out of their people all right so

just because you think they should perform a different way than what they actually perform doesn't make them wrong it actually makes you wrong so absolutely when you're a fucking ceo or manager or you have people right now and you bitch about millennials you're you're a fucking you're copping out like i'll bitch about them if there's a real thing to be bitched about you know what what I mean? But there are certain things that are not, there's a line in the sand where it's not their fault anymore, it's yours. If you get what I'm saying.

Yeah, yeah. So guys, basically, to sum up, millennials have been taught that life is easy. I mean, dude, we could do a whole podcast on how to fucking get millennials to perform. Let's do it. I think that would be a good podcast. Yeah, I think it would be. You know you know because people i get that question all the time

it's one of the most common ones from old from 30 30 year and older business owners who are like man how do i get these young kids to perform blah blah blah blah now there are going to be some that's still money motivated and for those of you that are out there you're there's nothing wrong with that. But you get much more out of an organization as a whole, and you always will by doing it the way they want to be led. Look at the companies who fucking survive and thrive, you know, year after year after year after year. They all have amazing cultures and they're purpose-driven. You know, like look at a company like Apple, you know, we're bringing these new technologies to

the market to help people succeed, to help people be better and have a more enjoyable, more effective life. You know, we're trying to solve real problems with technology. That's a purpose. You know, look at Harley Davidson, dude, unleash your inner badass, you know, freedom, America, fucking bald Eagle tattoo on your chest. Badass, you know, dude, that's, that's a, that's a problem. You know, people don't, you know what the problem is there? They don't feel cool. So what do they do to go buy a fucking Harley? They joined the culture of Harley and guess what? They're cool. You know what I mean? You know what the problem, you know what the biggest problem people need solved is, is they want to feel cool.

You know, solve that problem, make them feel fucking cool, and you're going to win. You know what I mean? But people don't get that. Like, they work so hard to try and create this money machine without giving these people a purpose. And, dude, what fun is that? Like, oh, I'm the only one making money. These guys are all making a little bit of money. But we don't have any fun. We don't have a purpose.

You're fucking robots. And humans aren't robots. They're humans. So give people something to celebrate. Give them something to go for. Give them something to try to win at. Something to achieve. something to innovate. You know, those are the things people want to be a part of.

They don't want to be a part of a fucking, they don't want to be a cog in a machine. I don't think there's anything wrong with that. You know, and that's really what people bitch about millennials the most. Oh, they're fucking lazy, entitled, blah, blah, blah. Some of them are lazy, yes. Some of them are entitled, yes. But what I don't agree with is when they say, oh, they're purpose driven. That's a good thing. That's a great thing. Because if your company was purpose driven, it would make 10 times the money that it normally

would. That's why our retail stores are the highest grossing per square foot retail model in the country besides the Apple store, because we have a fucking purpose. You know what the purpose is? We care. We care if people come in our store and get results. We care if they lose weight. We care if they build muscle. We care if they feel better. We care if they're more confident. We fucking care. So it works. And you know what? When you care about people, they care about you. So what do they do? They go out and they tell their friends, hey, go see Andy over at the supplement super stores, because he fucking cares. And guess what happens? Your business grows. You take care of people, they take care of you.

It's that simple. But people have such a hard time with that because typical businesses, how can we manipulate the customer into getting their money? How can we change the color of our packaging to increase sales 0.002%? Blah, blah, blah, blah, blah, blah, blah. Well, you know what? How about you just make your product better? How about you just show your customers what this product is going to do for you? How about you spend more time with your customers, more time with your employees?

That's going to increase your sales a lot fucking more than whatever color you put on the fucking packaging. But you know, it's corporate America, dude. So before you wrap up, I have to tell you, this conversation has given me a great idea for yet another book of yours. Because you have a whole generation of people who think life should be easy, and you're telling them, no, it's hard. You have a whole generation of kids who, because of social media, are shallow. And you're saying, no, what you need is you need deeper relationships. And you have a whole generation of people who think that success could come instantly. And you're telling them, no, it's going to take a long, long time.

So here's my epiphany. You ready for this? I don't know. Okay. The New York Times bestselling book by Elizabeth Gilbert was called Eat, Pray, Love. Yeah. You're going to come up with a blockbuster book called Hard, Deep, and Long. That's my motto.

Hashtag impale it. I like it. I'm going to probably get blowback for that. I don't give a fuck. Well, I don't either, really, when it comes down to it. No, I really don't. We talked about this last episode. No, I don't.

I think it just i think it just perplexes me hard deep and long register that name we're gonna use it okay sounds good well i've just ruined it now because somebody's gonna write it down no you fucking registered like right now oh right now yeah we've got three days before people hear this shit you put dot com on you know on the end of. You motherfuckers are already three days behind. I bet hard deep and long dot com is not a bad call. I bet it's some interesting content. Okay.

Guys, thanks so much. Any other closing comments? Yeah, I do have some closing comments. You know, if you're a millennial and you're listening to this podcast, you're already part of the group that is on the right track. So give yourself, uh, you know, some credit there. Um, you know, when I speak negatively about millennials, you know, it's because I have witnessed frustration. This is something, this is where Gary and I don't agree because I run a retail company. I employ all millennials in that retail company. I know how hard it is to find good. And my people, cause they listen to this too. You guys are fucking great. You know,

do we have our issues? Absolutely. Do we have our struggles? Absolutely. But my people are the fucking best people. Like my people, I don't care if we opened up fucking whatever store, ice cream store, a tire store, fucking a store that sold widgets. It doesn't matter. We will whoop your ass because our people are awesome. But to get those people is a different story. We interview fucking five, 10, 20 people for every one person we hire, maybe more because

so many people are just clueless. That's where the bad rep on millennials get. And that's where it comes from. So you guys have to realize that you are at a tremendous advantage. And that's a good thing that your generation is the way it is in a lot of ways. But there's certain things about millennials that are really cool too. Being purpose-driven is one of the things I like most about them because they do want to be a part of something and there's nothing wrong with that. You know, I don't think that their lack of patience is something that they should be faulted for. They grew up in an era where patience has become something that is very rare. So that means if you develop it as a millennial, guess what? Success is easier for you to achieve

than it was for me or the generations in the past. You know, if you're a hard worker in your millennial, your chances of success are much higher than it was for me or the generation in the past when there were more people who were wanting to go out and make a lot of fucking money. You know, that's awesome. If you're a millennial, you should be happy about that. You know, if you're listening to this podcast and you're a millennial, your chance of success, because I can already tell you're on the right track or you wouldn't be fucking listening are so much higher than what it would be for your parents or your parents' parents. When everybody was forced to work because if they didn't work, they'd fucking starve. Okay. You should feel good about that. You should feel good about being a millennial. You should take pride in that because

if you're, and you should set an example for that, for that brand of quote unquote millennials. You see what I mean? Um, but you know, when people bash millennials realize they're not bashing you, you're the fucking pride of the millennial generation. You're the people that make us have hope. That's you guys listening. You know, feel good about that. Don't get upset when people bash millennials. The thing that, you know, I see now, like people bash millennials and then all the other millennials are like,

fuck you, we work hard, blah, blah, blah, blah, blah. They're not talking to you. No. They're talking to the other motherfuckers who live in their mom's basement until they're fucking 40 years old. And you know half your fucking friends are those people. So dude dude don't

get so defensive you know what i mean like feel good about what you are you know do i agree with what gary says about all these millennials or blah blah blah blah blah sort of i guess like there's good millennials out there doing cool shit just like there's good people in any generation doing cool shit but i do think there are lacks in certain things because of failed parent strategies like we're talking about here, where people were raised on video games and fucking microwave dinners and they didn't have real communication. They didn't go out and play in the fucking dirt. They didn't jump their bike over ramps and over their friends and play with hot wheels in the fucking mud. They didn't do that shit. So they have different perspectives, you know, and whether

it's their fault or not, which, you know, they've got to adapt. And when they don't adapt, it becomes their fault. And that's the problem I have with it. When you walk into a workplace and you're not going to give it your all, you're not going to contribute. You're not going to take initiative to be the best you fucking can. You're a lazy piece of shit, you know, and that's it. And you're going to, that's what you're going to get in life. You're going to get a lazy piece of shit life. You can't hide your way in business to success. It doesn't happen. You know, a lot of people think they're going to come into a job and they're going to do work half ass and they're going to hide in the system. And eventually because they get so old, they're going to become successful. No, that's a bad strategy. It just is,

you know, it's never going to work out for you. So if you're one of these millennial people realize that, especially if you're listening here, you could shock the fucking world with your work ethic and your drive and your, your ability to take responsibility and be a leader by just being ambitious and doing the things that we're talking about here. You tremendous opportunity for you guys. And I hope you take advantage of it. Absolutely. All right, guys, thank you guys and I hope you take advantage of it. Absolutely. Alright guys, thank you so much. Catch us next time. Bye.