REAL AF with Andy Frisella - Multi-Millionaire Habits: Do You Have Them? ft. Dean Graziosi, with Andy Frisella - MFCEO206

Episode Date: January 16, 2018

Years before all entrepreneurs were using electronic media to promote their businesses…years before the bar was lowered WAY down and anybody could pitch themselves as a expert, coach, or guru…ther...e was an elite group of trailblazers who built real businesses, impacted millions of lives, and created massive amounts of wealth. They became legends of success. Dean Graziosi is one of them. In this episode, he and I cover everything you need to know about how successful people think and act.

Transcript
Discussion (0)
Starting point is 00:00:00 What is up guys you're listening to the MFCEO project I'm Andy I'm your host and I am the motherfucking CEO guys if this is your first time listening welcome this is a personal development entrepreneur success podcast we are here to teach you how to be your own MFCEO so that you can go through life kicking ass and feeling good about yourself and basically being the fucking man. And if you're not a man, you can still be the fucking man. As always, I have my co-host here, Vaughn, the pastor of disaster. I'm really, really digging the dramatic pauses. I got to change it up, dude, because like I'm even getting tired of hearing the same exact thing. Yeah. So like since I'm not that creative,
Starting point is 00:00:49 I figured the best way to do it would be just a pause. Yeah, no, it's good. You know, sometimes they call that a pregnant pause, but I don't know if that'd be good. Were you Vaughn the impregnator? Hopefully not for you. Yeah. Three times. But yeah, three times. Three times now. Yeah. You got those super sperms. I'm three for zero. Sorry. Three for three. How do you get your wife pregnant if you guys don't have sex? I mean, you're a pastor.
Starting point is 00:01:15 You're like all holy and everything. Right, right. Because pastors don't have sex. Yeah. Right. Former pastors, just in case. Oh, that's why you left. Now we know why you left.
Starting point is 00:01:23 Right. Guys, we have an awesome show lined up for you today we have a living legend when it comes to personal development marketing success one of the biggest names in the history of this segment a guy who has inspired not only uh guys like me but basically everybody else that you see out there inspiring people right now these he is one of the key guys along with Tony Robbins that has been around for uh since the beginning of this whole space so I'd like to welcome Dean Graziosi you guys have probably seen him on tv he's the fucking man what's up dude it's good to be here man yeah I'm glad to
Starting point is 00:02:01 be here it's I like the I like the pa too. It's very dramatic. I was into it. I was on the edge of my seat, dude. Dude, it's funny because sometimes we have guests, like they've never heard the podcast before. So when they see me go do the intro, they're like, they get scared. Like they got these big old eyes like, holy fuck. Or they laugh.
Starting point is 00:02:17 You could hear them laughing. I'm fired up. Let's rock this. Something funny when I was just looking stuff up is that I typed in, I mean, I didn't know off the top of my head how to spell your name so I typed it kind of weird and I typed I had heard that there was an ES or there's an ESPN guy and his name is Dan Grazioso right okay so that's fairly close so I got a lot closer to his name than your name and then pull it but the Google
Starting point is 00:02:41 monster said did you mean Dean Graziosi oh that's when you know you made it that's when you know you made google says did you mean and then your name pops up that's like when they people type in handsome man and my name pops up did you mean that's how i searched you yesterday i just wanted to make sure that's how most people find me yeah so you guys dean is new to instagram and i'm just going to say this up front. This is a guy who I've been watching for literally the last 17, 18 years. Okay. You guys need to follow him.
Starting point is 00:03:13 Okay. So I'm going to ask you right now. I'm going to ask you again at the end. So make sure that you're following Dean. I just want to say too, man, it's like an honor to have you here. Cause like I, I remember watching you on tv when i was literally struggling in business and broke and like seeing your commercials and your infomercials and the things dude it just inspired me man like i told you before we got on you know
Starting point is 00:03:36 you and tony uh have made a big difference in my life dude i just it's really cool and you know it's an honor to be here too i watch how you serve and how you serve from your heart and give back I mean you watch you watch you know there's the internet is and Facebook and social media has given such an amazing platform that people have a voice so people have a voice you know when I first started 20 years ago the only outlet was I did infomercials right it would cost a million bucks to get going and momentum and it had a had a really high entry point right right But the internet has given people a voice the the good thing is it gives a voice like yours And what you guys do here to the world bad news. This is a lot of shit out. Yeah, right, but it's okay But you know what I've watched it for years and been here so long the people that are fake the people don't live
Starting point is 00:04:19 Authentically and share because they actually I'm in your office right now. It's fucking bad ass and huge. You got an amazing company that you run. This is what you share on these podcasts. What you guys share is from experience and wisdom. That's something you read for five minutes and trash other people. So the reason I'm here, I appreciate you saying it's not, but I'm here because I watch your stuff and I admire it. And, uh, you know, this is what we do. Like the bigger, the more people we help, the more we make make the bigger our company grows but we leave a legacy we leave a we leave an imprint on what we've done yeah dude and what's funny what's funny about you said two things first of all dude i your legacy you've already you could do nothing
Starting point is 00:04:55 and still leave a legacy which is fucking cool at 49 years old which is amazing uh i hope i'm at that spot um but one thing that i you, what's interesting about this whole space right now is you have credible guys, right? You have guys who are, who run real companies, but there's no barrier to entry anymore. And so when you started, um, you know, you, like you said, it costs a ton of money. So you had to go out and be successful at other things before. So there was always like a, a, yeah, my car business proof, my car business and my real estate business funded my TV business.
Starting point is 00:05:29 Like I was literally painting cars during the day, fixing houses at night and taking that money and dumping it to be on TV. So being on TV at that time, like you, you were credible because you had, you had a fucking money to be on TV. And now it's like, you don't have to do anything to post.
Starting point is 00:05:44 You don't have to do anything to go, to go stand in front of somebody's fucking jet and be like, oh, yeah, DM me for success. Like, dude, we need to clean out the shit. Like, there's like a dozen guys that are good, and there's a fucking million that are suck. I feel bad because, like, when I was younger, I could easily identify who was credible right
Starting point is 00:06:06 like I could say okay this dude's on TV he's fucking credible now you can't do that anymore so like how do these you know I feel bad for the younger guys because they're trying to figure out
Starting point is 00:06:15 who the fuck to listen to no I get that I mean especially because TV's been my focus for 20 years right so we just decided to really obsess on social media
Starting point is 00:06:23 in the last six months right so a lot of times I'll do a post people like it but like, you know, who the fuck are you or are you the new? Like new guy on the block. I've been doing this before you're born, right? But and that's alright because here's what I know I watch it on TV people will copycat people who are authentic will pop up and be your competitors for a little while But think about your your foundational business how many competitors have come up, you got nervous for five minutes, but you did the right thing. You have the right success habits, the success criteria, the rituals. You stay steadfast, you build wisdom. They have,
Starting point is 00:06:55 you know, they might have a little energy to start, but you have the stamina through, you know, inner self wisdom and they just fade away. Right. Or it's healthy competition. You know what?. I like competition. I'm the kind of guy like dude if I feel somebody running up I run faster. You know what I mean? It's like when you're a little kid and you got to take the trash out at night and you got to walk to the end of the driveway and it's dark.
Starting point is 00:07:16 And then you leave the can and you turn around and run as fast as you can. That's how I am when somebody's chasing me I run faster. Exactly. Healthy competition is needed. I I think just like tv you it'll self-select but the crap will self-select yeah you can go only go so long preaching that you can help people but if you don't have the substance behind it they become yesterday's news so people would just take a minute to uh to to vet people like hey what ask people what businesses did you run before you did
Starting point is 00:07:44 this you know what I mean how did you you before you did this? You know what I mean? How did you, you'll save yourself a lot because you're going to figure out real quick that people who run a business are full of shit. But dude, so I want to start in on the podcast and basically, you know, you grew up in a poor family where your parents were divorced
Starting point is 00:08:00 and you're basically raised by your grandma. Talk a little bit about that upcoming and what you learned coming from that background. You know, first of all. Because people probably look at you, dude. And, you know, when they look at wealthy people, because you're a very wealthy guy now, people look at wealthy people and they always assume that the end product was that. You know, like you grew up that way or you had rich parents or you had an advantage. And I know that's not true because I didn't have that. But I'd like to hear your take on that. Yeah. I think that's, I think that's one of the
Starting point is 00:08:27 biggest myths again today. I just, I hope we can serve in this time. I want to give as many nuggets as you can. And what I always say is anybody, when you're listening right now or watching right now, it's like, take what serves you and throw the rest away. A lot of times we'll go to an event and there's so much wisdom and knowledge coming at you. You're like overwhelmed, but there's going to be two or three things that one of us is going to stay today that'll make an impact on your life. Like it'll course correct your life if you just take one or two
Starting point is 00:08:50 and freaking implement it in your life rather than just being inspired. So I'll say that to everybody. But I think one of the biggest things I learned along the journey is that there's no one magic key to success. Like even the stuff, the magic money machines online, there's no one simple thing,
Starting point is 00:09:10 but it's not as hard as people think because there's not a lot of competition at the top. Right. The competition is the fiercest at the bottom because there's the most people. When people say, like I'll teach my kids that they're both in sports, that practice and hard work pays off.
Starting point is 00:09:23 You fucking got to work, right? But not practicing the wrong thing. That's right. Get the knowledge from somebody like you who's run a successful business. Take off, start off where you're leaving off. And I think, so backing up, yeah, I mean, I don't want to share like an infomercial story,
Starting point is 00:09:37 but I lived with my mom. They split up and they're married nine times between them. I moved 20 times. There was a year I lived in a bathroom with my dad. We didn't have lunch money. I'd go to school, tell my friends I wasn't hungry. Right. But those days, that was just part of my journey.
Starting point is 00:09:52 And when you start realizing Tony's got a great line for this, that what if life happens for us, not to us? What if that was my destiny? Like, I wouldn't have been a fucking hustler if I had. I believe that. Right. Not that I have friends that had great childhoods and they're bad ass. So you don't have to come from a bad childhood right I just happen to come that way and it it gave me momentum because I hated
Starting point is 00:10:11 my watching my parents struggle I hated that everything was worried about money I hated where they thought money was evil because they didn't have it so many people listening right now have myths in their in their core about money thinking that only the rich get richer it takes money or people get luckier. You have to invent fucking Facebook. You don't. Right. Right. And the only thing I realized is that the more I didn't listen to what the norm was, the more I modeled people that were actually successful, not the ones who talked about it. Right. I didn't have access to the internet when I was a kid. It didn't exist. Right. So I had a model people that were successful and that's where I picked had to model people that were successful.
Starting point is 00:10:50 And that's where I picked up habits of people that were happier than my parents, had more money than my parents. They did more fun things than my parents. And then I just literally started adopting those habits in my life. Right. Who was the first person that you noticed? Like maybe as a big, big time name or maybe somebody local. No, I mean, when I was probably in my 30s, Tony Robbins made a huge impact. When I was a kid, it was the people in my town who had money. Richard Noto, he's an older guy, 65. I took a liking to him, became friends, and I just saw how he fought. I saw how he worked. I saw his focus. I saw that he never talked bad about one
Starting point is 00:11:19 single person ever. He wasn't envious of other people's success. He'd admire other people's success. All of a sudden, you had these, you know, something goes wrong. He didn't he didn't he wasn't envious of other people's success. He'd admire other people's success all of a sudden You had these you know something goes wrong. He didn't throw his hands up You'd figure out a solution all the little things that sometimes seem simple are really the foundation of why you do so well It's so funny. Do you know say that as I don't know any success any truly successful person that doesn't celebrate Other successful people's success fuck you do it I knew you, one of my team members, Jeremy, who you've been talking to,
Starting point is 00:11:47 he said, you got to check out this guy, Andy, dude, I was celebrating what you do. I mean, probably a year ago. I never, I didn't know I was going to meet you.
Starting point is 00:11:53 Didn't know. I just, I loved it. I saw what you were doing, but people think people, but it's against what people perceive it to be right. They think that like the way you got ahead was by, you know,
Starting point is 00:12:02 killing everybody and this and that. But the funny thing is, is like when you get to where people, when you get to a certain level all those people they want you to win and you want them to win because everybody wins together and you learn from everybody it's it's really cool because i feel like you know when you're in that struggle period right and you're i don't want to say the bottom but like you're in the beginning maybe a better word uh you know everybody's trying to cut each other's throat and nobody wants to share information nobody wants to tell anybody anything
Starting point is 00:12:28 and it's funny because when you get collective wisdom is the fastest way to grow yeah dude when you get to that when you get to that that level where you know you're making seven figures or eight figures and you're you're around people like that dude everybody's willing to help each other like it's super unselfish behavior yeah and. And you know what I want to share? Because listen, if you're on, if you're listening right now and you're below 25 or you're 30, a lot of times if you're 40, if you're 70, if you're 90, a lot of times people think, well, he's not where I am. Like he doesn't know what I'm dealing with.
Starting point is 00:12:57 Right. And they'll say that probably listening to you. And the thing I want to share is I lived in a fucking bathroom. I have dyslexia. I was in special reading till 11th grade. I never went to college. And all I thought is someday I'm going to be a mechanic. If I can make 50 grand a year, I'll be the richest guy. I mean, that's what I thought as a kid, I was embarrassed to, to, if it was time to read in front of the class, I'd skip school because I
Starting point is 00:13:17 couldn't read that good. Right? So the only reason I share that is not to be like poor me. What I share that for is no matter where you are, if you're listening right now, I've been there. I went to school without money. I used credit cards up to 50 grand when I was in my teens trying to make a business go and it fucking failed. And now I had 50,000 in credit, no college education. Before you even get started. Right, and then I started a business.
Starting point is 00:13:38 I had a collision shop and an auto sales and then I started buying apartments with no money down. And there was times I went completely broke. I was living on nothing, but then I got to 100 grand a year so I know what it's like to go from zero to 100 I know it's like to go to 100 to to you know 100 grand a year to my company doing a million a year and then 10 million a year and I my company's broke 220 million a couple years ago in sales in one year so I've been on every level so and and I know your journey as well so when you listen don't listen from the
Starting point is 00:14:05 perspective like oh you're already rich you don't understand how i feel we know how you feel we've had the sleepless nights i've gone months without fucking sleeping i've been up early i almost lost everything i had a couple times so i know the feeling and the more wisdom the more challenges and the more successes you have it becomes a gut feeling which is really just wisdom when people talk about wisdom they give crafty names. It's just you've been fucked enough. You've had your ass beat enough. You've had your ass beat enough
Starting point is 00:14:30 that you know what road not to go down. When you go down that road, it hurts, right? So you know which way to steer your ship. You feel it before it even starts to happen eventually. Yeah, you're sick to your stomach. It's like, oh, this ain't going right. This ain't going right.
Starting point is 00:14:44 It's funny too because like, dude, and i know this is true because you just said it like i have been fucked over so many times that literally now like when i meet somebody in the first fucking minute i meet him i can already tell i can feel it it's your gut yeah it's your gut so i'm like i'll stay away from this motherfucker and it always works because what happens is because i'm already in my mind i'm polite to him right yeah yeah yeah but you already know but then i get like the the email or the mail from him as you know trying you know i start getting they try to suck me in like nah bro but i have to tell you and and i mean this with all sincerity everybody listening right now i admire them because what i thought in my teens
Starting point is 00:15:21 and my 20s is the only way i could figure shit out is through my own trial and error. And that's like, so 1990, right? That's the stupidest way to learn in the history of the world. Learn from everybody else's mistakes. Like I was, and it sounds like I'm bragging, but I was, I'm blessed to be dear friends with Tony Robbins. Yeah. I spent three.
Starting point is 00:15:38 Now that's how you know when you made it, when, when you feel like you're bragging, you know what I'm saying? When like, like when you, you know, when, when you made it, when other people are bragging, take their bragging, they say they're friends with you. You know what I'm saying? Tony's doing okay. Yeah. Tony's doing all right.
Starting point is 00:15:51 Right. Um, but I mean, I, I had the chance to spend three, three years in a row, a week straight with Richard Branson on his private island. Right. Cause we, I helped the only reason I got there. The only reason I did this cause I got to, I raised a, I raised a million bucks for his charity and cut a big check for myself and got my way into the island. We became friends.
Starting point is 00:16:07 He invited me back two years in a row. But when I look at what those guys shared, Richard and I, we sailed around his island. He gets up at five. So did I. Nobody else on the island did. He's like, you want to sail? I spent three hours just me and him sailing. I learned more in that three hours.
Starting point is 00:16:20 I could have five just to do that, man. I'd be up. But in those three hours, I just shut up and listened. I asked five or six strategic questions and I listened. I mean, think how much that guy's been through before me and I got to rob that. Yeah. Right? Saves you literally tens of millions of dollars and years.
Starting point is 00:16:37 Years. I mean, one thing, listen, I run some high level masterminds. I shared some of the people in our group. We get together and share. All you got to do is go around the room and share. What's the one best thing you've realized in the last 90 days to scale your business? Craig Clemens, Dan Sullivan,
Starting point is 00:16:52 you know, all these amazing Russell Brunson. They share that. Fuck. I'm writing like crazy, but I give mine best and they're writing like crazy. So I didn't mean to digress there other than saying, if you're listening right now,
Starting point is 00:17:03 I admire the shit out of you because you're not just talking about it You're not someone that wishes you're not just hoping you'll get rich or pick the right crypto coin Fuck all that dude get your shit going. Let me get me started with that You know what I mean like get your shit going and know that there's no magic money machines There's just time and following someone else's path. That's already carved it before. Yeah. Yeah, dude You know, we talk a lot, especially about this. I think this is something that, and I'm interested to hear what you think on this because I believe it to be fact, we have a situation, you know, breaking free of the mental
Starting point is 00:17:37 mindset of being quote unquote poor or broke or whatever financially, right. Financially struggling when a child grows up and you could think about this when you grow up and when i grow up and when other people grow up you learn from your parents and you love your parents you listen to everything they say you listen you talk to listen to your teachers you talk to listen to your guiding counselor you talk to listen to your coaches and you look at like where where your parents were right they're probably lower middle class middle class people if you're listening right now that's pretty much our our demographic your coaches are probably the same.
Starting point is 00:18:08 Your teachers are probably the same. And for your whole life, you hear these, these things put into your head, you know, like your dad comes home and he's pissed off. He's like, Oh, my boss did this. He's a rich fucker, blah, blah, blah. Right. You hear these comments, these little comments that people don't even know they're fucking making for 20 years right what do you think your beliefs are going to be about success you're going to believe that it's good thing to be average you're going to believe that it's a bad thing to be rich you're going to believe that you know what's every movie every movie the rich guy's the fucking villain exactly but dude breaking free of that mentality you did that i did that okay
Starting point is 00:18:43 now i came from my dad was a successful guy I was very lucky I had my dad but we weren't wealthy okay we doing that is one of the hardest things for people to do because when they start to do it right they start to pull away and they start to listen and they start repeating things that they hear from like you or Tony they they get fucking shit on by everybody, right? Their parents are like, what the fuck are you doing? Why do you want to be wealthy? You know, money's not everything you're being selfish and they get hammered hard. And what, like what I want people to realize is a, like you said that you had respect for everybody listening. I do too, because are you even listening to this? It says something about your pursuit and what you're
Starting point is 00:19:22 willing to go through. And two, what I want you to know is something you touched on the competition at the beginning. When you're first trying to break free of that, um, that circle that you've had your whole entire life to think a different way. That's when it's the fucking hardest. It is. That's when everybody that you love and trust and depended on and learn from your whole life is going to look at you. And they're going to fucking say things to you that upset you and hurt you. And guys, I have to tell you, man, as much as that sucks, it's 10 times better when you start to meet people who have the same views and the same visions and the same. And so right. Yeah. Because like, dude, I can remember when I started my business and people would say things to me, even family members, dude, when are you going to grow up and get a real job? Why do you still own that little
Starting point is 00:20:08 vitamin shop? You know, when are you guys going to get serious about this and fucking everything in between, right? We were making no money. I made, I made $0 the first three years, $695 the next seven years. Okay. So you're, you're in the struggle period where things aren't going well. Then you have on top of it, everybody that you love and respect telling you you're you're in the struggle period where things aren't going well, then you have on top of it Everybody that you love and respect telling you you're fucking up, right? and but I have to tell you guys and I I want you to you know, tell them what you think on this too because When you get out of that like when you break free of that of what we're talking about that struggle at the bottom And you start to move up and and align yourself with people who feel the same way, dude, life becomes way, way better, way better because you're, you're aligned.
Starting point is 00:20:49 And it would be the same for those people. Like the same for those people like that are at the, they think that way that they're more comfortable and their life is better around people that think that way. Of course. So understand that like when you're trying to break out of that, that system that you're, it's going to be the hardest fucking time as an entrepreneur. Absolute hardest part. I mean, I think it's, you hit right on it.
Starting point is 00:21:10 I mean, I talk about that all the time cause I remember I had like a, a fucking intervention with my family when I started my, like you're saying I was a broke kid, started a car business, started doing pretty good. Then all of a sudden I got a couple of no money down real estate deals. I got 20 apartments under my belt. I'm flipping cars and all of a sudden I'm going to write a book and go in deals. I got 20 apartments under my belt. I'm flipping cars. And all of a sudden I'm going to write a book and go in the infomercial business. Dean, what do you, who do you think you are?
Starting point is 00:21:33 I mean, you get to a point where people either, either you're, you got lucky or you're an asshole. So if you try and fail, it's like, I knew Andy was going to fail anyway. And then if you tried something and it worked like a lucky bastard, there's no in between. Exactly. Right. So I had my family sit down and say, Hey, from where you came from, without having money, you don't have a college education, you're doing a couple hundred grand a year with your car business.
Starting point is 00:21:50 Stop it, Dean. You're fine. Stop it. You're fine. Stop being a dreamer. This is the end. And luckily, I realized that, like, I broke through the first time. I had to break through that barrier.
Starting point is 00:21:59 Yeah. Like, you just have to realize. A couple of the little things that I'll share is think of the people you surround yourself with right and think of if you would replace your life immediately with the people who give you advice until you're a dreamer I've been doing that for so many years Andy like I'll see something like oh listen you can't do it this way and immediately I go what if I fucking woke up tomorrow looked in the mirror and I was this guy I'd shoot myself yeah right
Starting point is 00:22:24 I'd shoot myself somebody's got a job who's even making 300 grand a year, but they're answering to somebody there They're a time and effort community like I have to go to work. They only get paid. I mean, listen, I admire we need lawyers We need doctors. Where would we be without him? Right? But even a doctor best doctor He's getting clocked in every fucking hour a lawyer even if he gets 600 bucks an hour He's still working by the hour. I'm gonna go to bed tonight and make money So are you right? But because because we just broke through that norm and you know i i think i don't want to go back to what you're saying like if you literally think about your life okay because this is exactly what happens you're surrounded by everybody who's
Starting point is 00:22:56 telling you you can't and you're crazy and what are you doing and why you do who the fuck do you think you are you're you're too good for us now all that shit right and you take all those people away and replace them with people that tell you you can do this you can do are? You're too good for us now. All that shit, right? And you take all those people away and replace them with people that tell you. You can do this. You can do this. Dude, you're killing it. You're a fucking badass. Yeah.
Starting point is 00:23:11 Because that's what it's like. That's the difference. Like, dude, you get out of that circle and you get around people that have the same goals. And that's what you have. You take away. You're basically cutting an anchor off your fucking boat and replacing it with a jet engine. Yeah, completely. I mean, think, I want to talk about the myths of money, right?
Starting point is 00:23:31 Because you said that and you hit a point because there's people listening right now still going, yeah, but you don't get where I came from. You don't get what my family's like or what my friends are like, right? And think about like- Well, that's a fucking thing too, right, Dean? Like that's, dude, you need to get over the fact that you think you're a fucking special circumstance. Cause you're not,
Starting point is 00:23:47 you're not, we all have our shit, right? And they like listening right now. I love this one. Tony says it, but you get to make the decision right now that you're not going to listen to anybody's shit anymore.
Starting point is 00:23:57 I mean, think about, I won't go back too far, but this is what I want to say. And I hesitated because I don't want to digress too much, but the way the school system is created, I did, I just did a lot of research on this
Starting point is 00:24:06 It's still built around the Industrial Revolution Right you think when Ford and Firestone and way back when the Industrial Revolution boomed they started making schools So there was buzzers and bells and lunch hours So when people got out of school going to work for fucking Ford on a simple line didn't seem that fucking bad right right? We never changed that shit in school They want you to sit be quiet and don't collaborate if we didn't collaborate with other successful people i'd be broke as shit i would do i'd still be slinging fenders on cars yeah right so i'd be working the counter at one of my stores right exactly exactly and and the other thing too is i want to give
Starting point is 00:24:38 everybody permission right now to to throw away and i don't want to and you want to reel me back in i might digress but this is so fucking important this is this is what we need to do yeah so you're fine okay so I want you to
Starting point is 00:24:50 the biggest lie we've ever been told in the history of the world is to work on your weaknesses it's full of shit and all it does when there's so many people
Starting point is 00:24:59 listening right now they're saying I'd love to do what Andy did I'd love to do what Dean did but you don't understand man I'm not good at reading or you know I'm not that good with bookkeeping or I'm afraid to talk to you're fucking good at something right so that or I can't I could never do public speaker I could never sit and
Starting point is 00:25:12 do I'd love to talk to Andy but I'd get so nervous like so what happens is you you carry that because we're taught in school to fix your weaknesses fuck your weaknesses yeah pay someone eventually to do to shit your week at yeah get amazing at what you're good at. You, if you feel inferior about something, there's a couple of things that happen. First, you were probably judged by an outdated scorecard. I had Miss Thompson all through seventh grade. Tell me you're a loser.
Starting point is 00:25:34 You're pathetic. Just fucking sounded out. I couldn't. I had dyslexia and didn't know it. I'm like, I can't sound it out. Yeah. And I remember going years thinking, man, I'll be lucky to be a mechanic someday. Yeah.
Starting point is 00:25:42 If I listen to Miss Thompson, if I listen to Mr. Beal inal in 10th grade bro i had a fucking counselor tell me straight to my face i told him i said i was going to take the act and he was like you uh he's like you know i said i said i wanted to go to i wanted to go to duke or notre dame or one of these schools and he's like he looks me right in the face and he goes land, those schools are for like the cream of the crop. And I'm thinking, yeah. And, you know, I was I wasn't short on confidence, really. And he's like, well, you're like a 2.0 student. And he's like, I'd be surprised if you got an 18. And I'm like an 18. I'm like, what's a good score? And he's like, well, you know, a 24. You'd be you should be thrilled.
Starting point is 00:26:23 I fucking went out the night before I got drunk as fuck and i smoked a bunch of weed and i got a 30 yeah the problem with me was that fucking school was not school was not hard enough yeah it was too easy yeah i got bored and the only reason yeah no yeah i get it sorry to get off track no no no don't get off track i love it i just want to loop it back around and just giving everybody permission listening right now to stop believing the shit that you were told because it's not true. You might have been outdated by a bad scorecard. You might have parents that think they're protecting you because they went bankrupt or they were stuck in a fucking job. It doesn't mean they're bad people. It just means that they have an outdated rule. Successful people don't think like everybody else. If you're thinking like all your buddies and you don't like the money they
Starting point is 00:27:01 make and you don't like the lives they live or the worries they have or the negative piddly talk that they do if you hang around and do what they do you just get what they get you always right so and by default no matter how much you don't want it you're gonna have it you have dude it's so it's so important to to be aware of this and people just aren't and then when they become aware of it they start making excuses of why they want to keep people and they're like well he's been my friend since second grade or it's my mom or you know it's my best friend or you know they they make these these excuses as to why to keep them there and i have every time we talk about this people are like well what about if it's your dad or what about if it's your mom well i said what i said and there was no fucking exceptions to it so you
Starting point is 00:27:45 can love them but you have to listen to them that's right and the only thing i say when people say what my dad thinks this i'm like would you replace your life with your dad's right now not critical he's probably the best dad in the world but do you want to live his life for 40 years right or do you want to do something listen when i was in my 20s i retired both my parents both of them who thought i was fucking nuts haven't worked since i was 27 years old they get new cars they get checks every fucking week yeah they. They don't question me anymore. Right. Right.
Starting point is 00:28:07 Right. Believe me, they don't question me anymore. And, and to go a little bit further on that, don't work on your weaknesses. Just to clarify, this is the more time you spend working on something you're not good at,
Starting point is 00:28:18 the more you rob your confidence. And let me just ask you this. Could you be as successful as you are without your confidence? No, but I also, but I also earned the confidence, of course, a little bit of time. Right. And you earn it by getting better at what you're good at. Right. So when I say that pay someone else to do it, you're just like, Dean, I don't have a dollar to my name. But what I'm saying is fine tune what you're good at. And I'm going to give you a quick example. I was 20 years old or nine, 20 years old. And I owned a 10 unit apartment house. When I was 18, I bought this old rundown house. A guy gave it to me to me no money down and I'd fix one apartment up and I'd
Starting point is 00:28:49 live in it while I worked on the next one when the next one was almost done I'd move in it when it wasn't done and I'd rent the one I was in I'd use that money to go so it took me a year I get these done and my dad never made more than 30 grand a year I love my dad great guy just he was born during a depression so he still had that mindset, right? Total scarcity. So now this is, I'm in my early 20s. I got a collision shop. I have about 20 apartments, and I started building my first house to sell. And I realized on Saturdays, my dad always taught me, do everything yourself. Don't pay somebody for something that you could do, right?
Starting point is 00:29:18 Completely wrong mindset. Completely wrong. Told me not to borrow money from the bank. Completely wrong. You can leverage it, right? But long story short, so this fucking place had a lawn that was like five acres. Every Saturday, my eyes would be watering. I'm weed whacking and mowing the lawn. Take me all freaking day. A buddy of mine who's like still works for me. 18 years, a million
Starting point is 00:29:35 years later, a lot more than 18. He he says, I'll mow it all for 50 bucks. So my dad comes up on a Saturday and he pulls in and sees me leaving and I got someone else mowing my lawn my dad an Italian guy had a fucking temper he loses his mind every curse word you could possibly imagine and he's going oh fucking big shots we saying fucking big shot somebody mowing your lawn he's like I swear I guess you don't mind the language he's my dad said you know what you're fucked you're fucked you're a big shot now get somebody mow the lawn and here's what I thought about as soon as he left.
Starting point is 00:30:06 He left spinning the wheels of his car so much. It was a gravel driveway. He freaking dented the whole side of my car. Because he hit the gas like ding, ding, ding, ding, ding. But when he left, I thought to myself, I'm on to something. Because he struggled his whole life trying to do it all himself. And here's what I thought about. What is the return on investment of that 50 bucks?
Starting point is 00:30:25 If I go to my collision shop and do one deal, I could probably make a grand that day. If I go to the auto sales and I sell one car, I could probably make 2,500 bucks. Or if I go find another real estate deal, I could make 50 grand. So anything I did was either a thousand or a $10,000 return on that $50. And when I got that mindset, I thought about it for everything. I'm not good at reading and spelling I wrote my first book I gave it to an editor and the editors this isn't a book it's a 300 page conversation you need to rewrite the whole thing it put me in a loop I shouldn't try to write a
Starting point is 00:30:56 book and I had dyslexia and then I was like no fuck this it's a good story yeah so I fired her I hired someone else and said I can't write good I don't have good grammar or good English but the stories are amazing so just clean up my shit and leave it that was my first book totally fulfilled it was a New York Times bestseller seven days and that wasn't a promotion it just fucking hit the bookstore and went nuts right that book almost didn't live because someone was telling me to work on my weaknesses because that's how she was programmed but she was a fucking she's great at writing but what does she do she edits other people's books I'm not being disrespectful but I could tell she dreamed of writing her own books.
Starting point is 00:31:27 Because then when it became a New York Times bestseller, she's like, how did you do it? It's like, you're fucking dreaming. I did what I said I was going to do that you said I couldn't do. Exactly. So I just want to give everybody permission right now that you're not a fucking dreamer. Don't work on your weaknesses. Find out what you're good at and get so damn good at it that you can pay other people to do the shit you suck at but again the other problem is people have this misconception
Starting point is 00:31:48 of i i need to build a i need a business plan then i gotta get business cards and then i got like it's unfortunate that we were all taught the wrong exactly we were all taught the wrong thing i grew up thinking that shit too man like thinking i can remember the first time i tried it you know i was i was like you i was trying to do shit my whole life, like baseball cards, lemonade, me too. Did it all in everything. Right.
Starting point is 00:32:08 Uh, dude, I thought, you know, dude, once you had a business card, once you had an office, you fucking made it,
Starting point is 00:32:14 man. Like I thought that's what people spend three months designing their logo, right? The logo, no shit stain on it and market it good. And it'll work better. Dude. People just don't,
Starting point is 00:32:23 they, they, they buy into first of all getting back to like what you're saying about school like they all of this goes together they're fucking immersed in mediocrity their whole entire life okay none of the people that you're surrounded by know anything about succeeding nothing they fucking know nothing now they might love you they might be great people but they know nothing about making money and nothing about financial success and then you go out and you think it's not possible well no fucking shit you think it's not possible
Starting point is 00:32:51 but it is because they'll teach you that it's magic or it's luck or it's mystical and dude it fucking is possible it's it's it's an equation of math like we always say it's a plus b equals c that's it but the one thing that people don't i think they're starting to realize it but if you really want to wake the fuck up and like get like 10 000 foot view of what school is all about school is about teaching you how to show up on time how to follow fucking directions how to go home do your shit at home come back and become somebody who can be employable somewhere else yeah and become a fucking robot that's why you need a degree to work certain places because they want you
Starting point is 00:33:29 to be who you are and be good at that and never fucking ask for anything never develop and stay and be that cog why why do you think right now that valium is the number one prescription in america because people are finally fucking have exposed to realize that what we were taught that you should go be in the middle. You should do what everybody else says. Show up on time. Do your work and go home. Get the 401k and you'll be fine.
Starting point is 00:33:51 People are finally saying, that ain't a fucking enough. I'm not going to be a rope. I want to live. I want to find my passion. I want to be in better health. I want to be more. I don't want to come home and look at my phone. Why do you think there's such an awakening now versus back?
Starting point is 00:34:02 Because I think of social media. Social media. Like when did you used to read? You know, when I was was a kid there was the lifestyles of the rich and famous that's why it was fucking tv it was mystical it's like oh you could never reach that right right and it's all of a sudden once you break the i i again i admire you for listening and listen every single chance you get to this guy but you got to realize that this is something everybody listening can make a part of their life. Like you have to get rid of the, well, but if you have a, but find out what that story is. You know, one thing I love to say, and I've done this my whole life is what's standing between you and
Starting point is 00:34:38 your next level of life of what you want. Isn't the economy. It's not the fucking president. It's not what the Congress is going to do. It doesn't matter if you live in Kansas City or St. Louis or Phoenix or New York. It doesn't matter if your parents had money if you went to college. What's standing between you and the life you desire is the fucking story you tell yourself. If you say I'm not smart enough,
Starting point is 00:34:55 then you're not. If you say, I mean, I didn't make this up. You are what the fuck you are. Like what you believe you are is exactly what you are. Yeah, and we didn't make this up. We've been saying it in personal development forever, but it's the truth. But we know exactly.
Starting point is 00:35:06 We've known, when you first read that somewhere, which I know because you love to read and consume content. When you first read that somewhere, you probably thought. That's bullshit. Yeah, right. But as you get through the journey
Starting point is 00:35:18 and you get to a certain point, you look bad, you're like, then you see the same quote. You're like, holy fuck, dude. That's exactly true. Like, it's so true that like i make fun of myself for thinking it was bullshit yeah exactly i might tell you a little
Starting point is 00:35:29 story yeah a buddy of mine uh this is about life what you focus on is what you become is what you get you think it's not going to work out you think the relationship's not going it just goes in that direction and then and i'm gonna be 50 this year i can't believe it but it's so real that when i'll tell you a fucking example of this shit right now I'm sitting here with you I'm sitting with you okay like dude you guys don't understand like I've watched Dean on TV for fucking 15 20 years I've I got a or I got an invite to go to Tony Robbins event from Tony himself throughout my let like dude I focused on success and consuming this kind of content and becoming someone who lives it and becoming a student of success and obsessed over it so hard that now we're sitting here together. No, it's awesome.
Starting point is 00:36:12 No, same with me. Tony's one of my best friends. 15 years ago, I wrote in a journal. All I want to do is meet him and thank him. Right. Right. I got the chance to meet him and thank him. That's all I want to do, too.
Starting point is 00:36:19 We were going to spend an hour together. We spent two days together. Yeah. Right. And we've been buds ever since. But that was, I mean, I was sitting there with Tony. I was telling you earlier if somebody would have said to me 10 years ago yeah he's gonna be one of your best friends or you could meet anybody
Starting point is 00:36:30 you want any fucking living legend it would have been Tony because he made such an impact on my life right and that's why I love giving it back that's why I know you do too but I'm telling you a story really quick about what you focus on is right now as you're listening to us if you got a pen or you want to write it in your phone think about as we're talking about you could live that next level you could make more money. I guarantee there's a but going on right now there's yeah but these guys don't know that my parents suck I don't have money I'm not that smart I live in the wrong place there's a but that's just a fucking story just and you could you could prove that story is a lie by googling it and find people had the same shit as you and they're living successful. But one, one thing that always comes to mind is a buddy of mine takes him and him, a bunch of dads. They take like 15 high school boys on whitewater rafting in Colorado. Right.
Starting point is 00:37:15 So they're going to do this trip. They're going to, and it rains for a week before they go. And I don't know Rapids. I've never done it, but I guess they go from zero to five or one to five. There were fives. Yeah. So all these dads, they got like 15 kids. A lot of the parents aren't there.
Starting point is 00:37:26 They're like, shit, I'm going to kill somebody. Kid, we're not going to do this. And he said, he told me a story. He didn't know he was telling me that I was like, I hear stories. They imprint on me for life. You're probably the same way. You guys probably get that. So he says, all of a sudden this guy comes out, looks like he's 60 years old, ripped,
Starting point is 00:37:41 you know, like just looks like a mountain guy, right? Yeah. Comes out, goes, boys, get in the, get in the rafts. We're fine. He said, he gets in the raft. know, like just looks like a mountain guy, right? Yeah. Comes out, he goes, boys, get in the rafts. We're fine. He said, he gets in the raft. He said, I just want to tell you this. He puts his finger up and he goes, you see this finger? I've been doing this for 35 years, never lost a person.
Starting point is 00:37:55 But this is the only thing you got to do. This is called the positive point. He said, all I ask you boys to do is commit to one thing. Wherever I point, you focus in that direction and you paddle your guts out to get in that direction. And we'll be fine. He goes, if I ever pointed to the rock or pointed to the downed tree or I point to the big rapid, you'll all look, take focus off, and we'll flip over and we'll all drown. So remember, this is the positive point. Go where I point.
Starting point is 00:38:22 And that's fucking life. That's fucking genius, dude. But that's life, right? That is life. Because right now, people are listening right now. They're pointing towards the rocks. They're saying, yeah, but, yeah, but, yeah, but. If you point it, it's self-fulfilling.
Starting point is 00:38:32 If you say, I don't have money. I'm not smart enough. My friends won't support me. That's your fucking life. And if you decide today, in this very moment, change happens in an instant. If you decide right now, I'm just changing where I'm pointing. I start with a positive point. I'm pointing towards my own business. I'm pointing towards going into graphic
Starting point is 00:38:47 design. I'm pointing towards, I'm going to go into music and fuck what my parents say. Cause I can do like, this is your moment. Like you can decide. I'm just shifting what I'm pointing at. Right, dude. I love it, man. I think that's a great story, dude. That's one of my favorite stories that I think I've heard on the podcast. It's, it is the truth too, man. Uh, what you have to realize too, like this goes hand in hand, what we talked about, like people trying to break free of that struggle, right? Like they're like, Oh man, okay. I want to point that, but then they get distracted by, that's why it's important to fucking cut out all the riffraff that we're talking about. They're bringing negativity in your life. Yeah. And so I'm on a roll here. You can interrupt me
Starting point is 00:39:22 anytime you want. But, um, the, the other thing that I realized later on in life is I always have had to-do lists. I always take a yellow pad. I make three lines. Then I did it for years on the left side. The left column was the things I needed to do that day. In the middle is the stuff I wanted to do that week. And then the right was the stuff I needed to get done that month. I did that for years.
Starting point is 00:39:39 I always had a to-do list. To-do list. Hungry. Get up at 3 o'clock. Can't go back to bed. Fuck it. I'm just going to work. I hustled.
Starting point is 00:39:44 It didn't happen by accident, right? But what I realized later on in life, and I want everybody to take this, if someone gave me this advice when I was, you know, in my 20s, right now I would pay five million bucks for it, you know, is to-do lists will always be there. What you guys have to do is create a not-to-do list. Because right now, you're thinking time might be an issue. I can't figure it out. It's because you're not you don't have a clear enough vision on where you want to go and you're doing shit that doesn't take you to the life you desire.
Starting point is 00:40:14 So I could talk later about how to get crystal clear vision. But think about this. I if a week of your life is worth changing your life forever. Right. Just a week. It's free. What am I share? If you don't Just a week. It's free. What am I going to share? If you don't think a week, then you probably shouldn't be listening to this anyway,
Starting point is 00:40:28 right? So I would say for the next week, in your phone, if you carry a journal, whatever you do, document what you do. Document what people do on a daily basis. Just the big stuff. What do I do? What do I do? What do I do? And at the end of the week, go through it. And if it's, start making notes next to each one. If it's not serving you or a bigger future or the life you want, the relationship, the money, the income, the business you want, it doesn't have to be on the to-do list. It's got to go. I mean, so many people will say they want to do it, but they'll spend four hours a day surfing through social media or they'll find for four hours a day wasting time.
Starting point is 00:40:59 So a not to-do list is more important than a to-do list. And here's the thing that I always teach is once you make that list of shit you're doing, you go through it and decide what you're going to eliminate, what you can delegate, and what you can automate. Right? And all of a sudden, when people tell me they don't have time, like you just don't have a clear enough vision. Right.
Starting point is 00:41:16 You're doing too much shit that distracts you. You're just shallow. You're going shallow and you need to go deep on one thing. Right. Right? So at the end of the week when you start doing that, delegate some shit somebody else throw some shit out or automate some of your stuff and all of a sudden there's five hours a week yeah people want a time management you don't need a time management product you just need to cut shit that doesn't serve you you know i was just thinking as you
Starting point is 00:41:36 said delegate people have such a hard time delegating too because they think they feel weird telling other people to do shit you know what i mean when it's first couple times you have to delegate you're like oh well i don't you know what you have to realize is that people want shit to do yeah they want to fucking do shit and some it's like one man's trash another man's trash or shit you don't like to do someone else loves that's right i could listen i'm so anti bookkeeping when my on my cfo or my bookkeeper my controller sends me shit i'm like just break it i don't want to look at your 40 page spreadsheet i still can't i just can't do i don't look at numbers press me make it simple but my controller right guy loves fucking numbers every day he's I'm like, just break it. I don't want to look at your 40 page spreadsheet. I still can't. I just can't do. I don't look at numbers.
Starting point is 00:42:05 If you want to impress me, make it simple. But my controller guy loves fucking numbers every day. He's like, oh, did you see? I'm like, what do we make this week? Like just high levels, marketing working or not. Right. Yeah. So, you know, things you don't like someone else does.
Starting point is 00:42:18 For sure. So, dude, you mentioned your book. You've written five books altogether, all sorts of different content on real estate success. And now you've got the millionaire success habits out that's killing it yeah but the message that you have overall usually comes down to total total fulfillment okay yeah so what is your recommendation or what how do you see total fulfillment for someone you know I think total fulfillment because a lot of people like dude i love making money you love making money right but there's so much more to both of
Starting point is 00:42:50 us and it's a shame too because regular people like that aren't making a lot of money they'll look at you and they'll say well you're just you'd fucking love money and it's like no dude this is just a tool for me to do all this other shit exactly so so here's what i say is i love making money but at this phase of my life what i I realized, and I probably didn't realize in my twenties is I thought money would just solve everything. Right. It doesn't. Money is just an amplifier of who you are. If you're a dick, for lack of a better word, give somebody money, they're worse. It's like alcohol. You guys are wise ass when he's sober, you give him, he's a real wise ass, right? Or annoying. Right? Right, right. But what money can do, and this is, I think, is a massive inspiration, is money can allow
Starting point is 00:43:29 you just to be a better version of yourself. When money's, I mean, think about how often, if you're listening right now, how often do you think about money? How often did your parents think about it, talk about it, talk about it until they talked about it because there wasn't enough of it. Remove that obstacle from your life completely. When that, listen, when that removed, listen, my childhood was insanity. We all have our own stuff. My parents were married nine times, lived with grandma,
Starting point is 00:43:48 just all kinds of crazy stuff. I ignored all that. And then all of a sudden I started making money because I was obsessed with the money. When I finally made money, I had to deal with some of that stuff and it made me a better human being. It made me be more empathetic for other people because I had to deal with that. When I got money, I got a personal trainer.
Starting point is 00:44:03 I got a nutritionist. I go to a naturop get an IV once a week. I, I, you know, I coach every single, I go to every practice, every game of my kids. I coach softball. I coach baseball. I get to be awesome. I'm a better version of me because I don't have money as a worry. So when people say, what's your definition of success in my twenties, completely different. What is now thirties completely? It's always an evolution. Defin. Now is yesterday. I had a, I have a business, my business partners are in Utah, right? So I flew up to Utah and we had a meeting all day. I jumped on private plane and I flew home because my daughter was pitching. So I left there at two o'clock. I was on the plane by two 15. I landed at three 40. My daughter's game started
Starting point is 00:44:45 at three 50. I didn't miss one pitch. That's awesome, dude. And that was, and I blew off an afternoon meeting to be there. Right. And then I was going to fly directly here to see you. And that's why I pushed it for a little bit because I wanted to go to her game. And then this morning, I wanted to cook my kids breakfast. That's success to me. Like I'm at a phase, I can't buy any more watches. I'm not crazy. I used to be crazy about cars i'm not that much anymore like for me it's complete control of my life nobody tells me how to dress how to talk where to live how to raise my kids right like nothing that's but that's my definition right so when when people talk about money does money solve problems it's like money's not sort of it does of course it does right like if you have if you say money doesn't
Starting point is 00:45:24 solve problems you haven't given enough of it away. Yeah, that's true. Go give away a million bucks and help people. You're talking about solving problems. Yeah. Right? Yeah. But I mean, people think, I guess whenever they think about money, they think about like
Starting point is 00:45:36 the shit they see on Instagram, right? Like fucking me sometimes. Like the dude with the Lamborghini or the dude with fucking cars or this or watches. But what they don't see is the shit that like, you know, like to do the Lamborghini or do fucking cars or this or watches. But what they don't see is the shit that like, you know, like they don't see guys like Chris and I
Starting point is 00:45:49 built our high school new facilities, new baseball field, new football field, new weight room. They don't see that shit because it's hard. If you post it
Starting point is 00:45:58 or say something about it, you're bragging about it, right? Yeah, yeah, yeah. And then, but if you don't post it, everybody thinks you're greedy as fuck. So it's like you're in this,
Starting point is 00:46:03 you're in this fucking like catch 22, but. Yeah, what then, but if you don't post it, everybody thinks you're greedy as fuck. So it's like you're in this, you're in this fucking like catch 22, but. Yeah, what's, so if someone asks, what is, what's money mean to you right now in your life? Dude,
Starting point is 00:46:13 it's just a way for me to make more impact, man. Yeah. You know what I mean? Like I've done, I've done all this shit too. I've fucking owned all the watches. I still own all the cars and you know,
Starting point is 00:46:20 as fun, as passionate as I am about cars and I still buy cars and shit. I mean, it doesn't mean to me what it once meant yeah i totally get it and i'm not trying to dog because i think it's amazing i totally get it yeah but and no i agree with you and let me just tell you where you're going yeah if you don't mind me sharing because i've been a little ahead of you right is when you first start doing it you enjoy the impact but it's a part of your company you're making money if i can make money and help people at the same time, man, right. I thought it was going to be at McDonald's when I was a kid.
Starting point is 00:46:46 Right. So, but then all of a sudden when you start really making an impact and no matter where you go, somebody says, dude, I was down on my luck. I got your stuff.
Starting point is 00:46:55 My life changed. I mean, fortunately I've been doing this for so long. It's not because I'm, but I've, I've sold millions and millions of people. So wherever I go in the airport today on the way here, my driver today is like,
Starting point is 00:47:04 dude, I got your stuff. You don't understand. You know, when you start making that impact, all of a sudden, it's not just, I want to help people and make money at the same time. All of a sudden that delivering value to people and helping change people's lives, it gets stuck in you. Like the impact I'm watching it with you just a little bit. I know you, but watch how this impact, you will be obsessed on impact. And I'll share with everybody right now, the people who last in this industry are not, let me figure out how to sell shit and let's try to make it good. It's like, I need to impact the world. What do I have to do to sell it?
Starting point is 00:47:35 They have a real purpose. I'm a bad-ass marketer. I sell on video better than anybody. But I got so good because I knew if I get my stuff in people's hands, it changes their life. So I have to be good. It's complete confidence. And dude, it's authenticity too.
Starting point is 00:47:46 Like we talked about out there. Yeah. People, when you know you're offering real value, like we're doing our entrepreneurship academy right now. Awesome. Like dude, I walk out of there fucking pumped because I didn't know what to expect because I worked on camera. I walk out of there and I'm like dude that shit was fucking good and you and Vaughn's always looking Tyler they're always looking at me saying the same shit and I'm thinking of I'm not thinking of like oh how much money we're gonna make by selling it
Starting point is 00:48:13 I'm thinking like dude this is gonna fix the problem of all these fucking kids following these douchebags that are faking it because this is gonna teach somebody how to run a real fucking business not how to sell widgets on fucking Facebook ads for a week until they're fucking done. And the thing is, because of that impact, the byproduct will be a successful shit for you, but nobody realizes that. Right. Right? It's too late before they realize it.
Starting point is 00:48:36 Dean, I told Andy yesterday, he finished recording like a little mini course and it was just basically the basics, like here are the seven steps to to basically success and wealth and it's funny because it's about mindset mindset how wealthy people think differently than than regular people yeah and i and i told him i said i didn't want to like state the obvious but we finished and it just something just settled on me and i thought this is like 1000 legit if they do this they're going to be successful. And I don't know why it surprised me. Yeah, you said that to me and I'm like, yeah, man, what the fuck?
Starting point is 00:49:10 No, I don't know why it surprised me. Because you're too close. You're so close. Yeah, but I mean, it's just like, I think it's because there are so many scams out there. There are so many people muddying up the waters for people
Starting point is 00:49:22 that it's like you're almost defensive even when you're doing the right thing you know i don't know no it makes no sense but when he was done i was like gosh this is going to change people's lives dude i said this earlier i before we got on the air i said this to dean i said dude people like you and people who are successful legitimately have built shit have an obligation to teach people how to do it now it's not it's not uh because they're like you said they're they're the muddy the waters are so fucking muddy it used to be on tv everybody was credible now there's fucking thousand of those dudes and you're not who the fuck is which who knows what dude there needs to be some real motherfuckers teaching
Starting point is 00:50:01 these kids how to do shit you you can't fake this shit like a lot of people out there are trying to create this system and try to sell it when they've never done anything yeah and dude that's when they're like okay well should i say this sentence here or should i say this sentence yeah should i have the red arrow to the right or is it gonna ab close or whatever dude fuck that that's not how i fucking know it's not what i teach literally when no when i get we have a mastermind me my and my buddy Joe Polish, we call it Genius X. It's a hundred grand to be in my mastermind. We sold it out, 20 people. And when people come and they want to learn how to be better.
Starting point is 00:50:30 Do you do that every year? We do. We meet three times a year. Okay. When do you open it back up? We just open it back up. First meeting is in February, next month. That's cool.
Starting point is 00:50:40 But when people ask me how to get better on video, everybody's thinking it's a technical thing. And all these guys are badasses in the room. They're all passionate about what they do. They're anywhere in the room from $10 to $500 million a year in sales. And I just help them tap into their own authenticity. They watch their numbers quadruple because they're just living the experience. But so many people taught them just like in school. It's like, you got to follow this format.
Starting point is 00:51:00 You got to use the red arrow. Dude, I got a fucking D in public speaking. A D. Now I'll get paid $75,000 per pop to speak think about that like i want to go back and find that motherfucker and be like here's your fucking d motherfucker you know what i'm saying like i i just i that's awesome yeah dude fuck i think about that all the time man like i think about all the motherfuckers that told me that i was was shit i'm just wired that way man like i am driven by fucking what was it what's the quote i just I just showed my daughter. I said, uh, uh, success is the best revenge. You don't have to say a fucking word. All of them get this. They turn on, you
Starting point is 00:51:32 know, Instagram like, bro, I fucking love it. Like when someone tells me like, dude, you can't do that or you're not going to do that, which happens less and less, but I keep expanding my goals. So then it happens again. But fuck dude, it fires me up. Yeah, of course. Nothing gets me more motivated. I know not everybody's like that but fuck I am. Sometimes I wish I could change it
Starting point is 00:51:50 because I like- No, I don't but that's your fire, dude. I get like fucking crazy, dude. So do I. Yeah, like I get crazy. Like Emily will look at me and be like,
Starting point is 00:51:56 what the fuck is wrong with you? I'm like, this motherfucker, blah, blah, blah. It's just, I don't know, man. It's a good fire, you know? Here's the thing.
Starting point is 00:52:04 Everybody listening too, it's like use whatever you can to be your fire. Dude, use everything. Yeah, whatever you can and everything to be your fire. So some people say they're down in their dumps saying shit's bad, you know, going through personal, financial. It's like, they get fucking madly, deeply disturbed by that and run away from it in a better direction. That's right.
Starting point is 00:52:23 If you're doing okay and you're sick of complacency, then dream build a vision board put your new house and that's a big spot that we never talk about too we know because a lot of people who are listening are successful people they're doing well they're making you know six figures or even low seven figures okay they're doing okay and that's a dangerous fucking place man it is like the most dangerous place you can be is in that middle spot where you've made a little bit you got a taste but you're not over and that's a dangerous fucking place, man. It is. Like, the most dangerous place you can be is in that middle spot where you've made a little bit. You got a taste,
Starting point is 00:52:48 but you're not over the hurdle yet. Dude, because all you're going to end up doing is living the same way you lived when you weren't making any money. You're going to live paycheck to paycheck. You're going to buy all the cool shit. You're going to be, you know, you're going to look rich,
Starting point is 00:53:00 but you're not going to be rich. Right, exactly. You know, and dude, I struggled with that too, man, when I went through a time where I started making, you know, I didn't make any money for 10 years, so to speak. So when I, you know, my first time, my first year, uh, I'm, I made, I went from 45 grand to 180 grand and do that. That 180 grand felt like $10 trillion. Of course you're rolling. Yeah. But it was gone like instantly, like like you know what i'm saying so i i learned that but
Starting point is 00:53:26 you have to luckily for me my spending habits are fucking obscene so that motivated me to make more money you know what i mean uh it's funny how you're talking about using everything because i i definitely have done that like even even buying shit like when i was like in the middle where i was making you know 250 or even 700 or something less than a million i would fucking spend it all so that i could fucking get motivated again because like dude that's what motivated me you know what i mean but now i've grown up a little bit it's different now but uh but there's all but there's all kinds of ways that you can use yourself yeah just use even if like i said if it's the most disturbing thing in
Starting point is 00:54:02 the world feel the pain of it don't ignore it yeah if there's shit disturbing you like this little bathe in it feel all of a sudden it causes movement yeah right I love it dude I fucking love it dude I love that you're a fiery Italian dude too man it's fucking awesome so dude you were into cars I am I grew up in a car business so are you still into cars no not as much what's your favorite car um you know i i got a range rover and a tesla okay which one which tesla uh the the fat what's the p85 okay 85 it's terrible i don't know so you actually joe polish bought it for me as a gift yeah that means you're doing something right yeah i hooked him up on a on a podcast on a training we did and he made a million bucks so and i wouldn't take any money from him so he bought me that that's fast as shit yeah those are quick dude my uncle's got one escalade i had uh s classes forever too but i like
Starting point is 00:54:49 the i like the tesla the only thing with the tesla when i first got it i get motion sick there's nothing i can do to shake it i do if i ride the passenger yeah me too if i'm in the backseat or passenger seat right so i'm driving the tesla and you ever drive with anybody who's a two-foot driver and it drives you nuts gas brake gas brake my grandmother did i was a kid it's like i'd be in the back seat fucking green ready to puke all the time my wife my wife is listening right now laughing her ass off because the last time we were in la we rode with a tag a taxi driver it was a two foot drive oh my god dude it was the worst fucking experience and it's usually too hot in the taxi yeah while he's doing two foot like dude i kept rolling the window down and the motherfucker kept rolling back up i'm like dude it's usually too hot in the taxi. Yeah, oh while he's doing two foot like
Starting point is 00:55:28 I'm like dude, it's either roll the window out. I'm gonna fucking Know so I so I get the Tesla and don't realize so it feels like a two-foot driver So every time you go and you let off the car goes. Yeah, it's because it's self-charging and I didn't really so I parked it I didn't drive it for four months and then someone says oh you could shut that off So I hit the button on the dash and now it doesn't. So you don't get as many miles, but now it's like a regular car. Yeah. But I had Mustangs. I went through a Mustang phase when I was a kid.
Starting point is 00:55:52 I went through a Porsche phase. I had a bunch of Porsches. Yeah. I've been through everything too, except Ferrari. I've not owned any Ferraris. Especially after the Vegas trip. Oh, fuck no. I'll never.
Starting point is 00:56:01 Those things are pieces of shit. First of all. What's your favorite car? Oh, man. your favorite car oh man my favorite car my favorite car i own right now is my 70 i have a 70 chevelle 454 ls6 nice it's black with white stripes that was like my fucking ultimate dream car yeah dream muscle car right um that's my favorite that's my favorite car now i go through phases man like i'll go through phases where i'm into certain things and then get into some other things. Probably the most recognized car I've got
Starting point is 00:56:29 that people know about is I have the first customer delivered 2017 Ford GT. So the new Ford GT. Yeah, yeah, yeah. And it's painted a special orange color. It's one of one. Dude, that's amazing. You're going to keep that one forever.
Starting point is 00:56:45 Fuck yeah. I like buying cars I have one of my partners was obsessed with always talked about these guys got money, but yeah, he always wanted a 68 SS Yeah, Merrill. Yeah convertible. Yeah, right So when we were doing business together, we had a good year and I spent 150 grand and bought him his car He's going for his birthday and and another partner of mine wanted that they take a jeep and they never see when they do the jeeps over and they put like
Starting point is 00:57:08 turf paint on them they put the big fenders yeah i forget the name yeah yeah so i bought one of those last year for my other partner that's cool um yeah yeah dude i love cars man i've got a uh i've got another car i'm not really a i've never been a mustang guy but i'm i say i'm not a ford guy but i fucking own all Fords. I was just about to say, you've owned like three Mustangs at once. No, I've got three Ford GTs. I've got the fucking two Mustangs. What else do I got that's Ford?
Starting point is 00:57:33 Anything? I just won't own a Ford truck because I had two Ford trucks and both of them fucking blew up. Like one of them literally blew up five miles down the road from when I got it. Like the fucking engine, 12 grand. I mean, I have to pay it, I mean what the fuck Ford they're gonna get mad at me for saying that they make awesome cars they make awesome cars dude they make awesome cars that they I don't like their trucks but I was just gonna ask Dean we've talked about visualization before in our podcast and Andy's shared some of his personal habits for like keeping his gratitude alive, that kind of thing. Um, what's your morning look like? Like how do
Starting point is 00:58:11 you renew your vision? Yeah, you know, that's great. I have a morning routine that if I stick to it, I'm in a good place. And if I don't, I screw my day up. So I share with them, here's, here's a quick little, I've talked about this a lot. So I'm glad you asked that question. Cause I believe, especially now that there's nothing more important than your morning to set your day up for success. Because if you set your day up wrong, you have less confidence, right? Like to me, protecting my confidence
Starting point is 00:58:33 is the number one thing that you have to do on a daily basis. And how do you stay confident? When you're grateful, when you feel right, when you have a vision, when you're pointing your positive point in the right direction, all those things. So I'm going to run through just a quick little morning routine. So first one, I learned this from Ariana Huffington,
Starting point is 00:58:47 who started Huffington post. She's cool as shit. She's awesome. She's, you know, at 60 years old, she started Huffington post sold it for 350 million and still owns half of it. You know what I mean? That's pretty amazing. Right. Um, so she said, she taught me this about at night, when you go to bed, um, put your phone phone on airplane mode because we'll all roll over. And to me, what it means is you put yourself in defense rather than offense. It's the way I look at it. You guys can figure it out any way you want listening. But if I roll over in the middle of the night and you get a text that's not perfect,
Starting point is 00:59:14 you're like, ah, shit, puts on your head. And you wake up in the morning, or if you wake up first thing in the morning, you roll over and look at your emails and texts, or you look at your cryptocurrency going down, or you look at your stock market going down, or you go to social media and realize your picture didn't get as much likes as you thought. It just alters your brain a little bit towards what could go wrong column. So here's the routine.
Starting point is 00:59:32 At night, put your phone on airplane mode and just freaking figure it out on how not to check it as soon as you wake up. As soon as I open my eyes, if I will, and I do it most of the time, not all the time, I'll just spend a couple minutes being grateful. Now everybody knows that, so just lower the bar of gratitude. Like, if you're listening, right now you're listening, you know, 150,000 people die every day. That's the stat.
Starting point is 00:59:51 Every day, 150,000 people die. If your eyes open, you're a lucky bastard. Doesn't matter what, like, you're not one of the 150,000. So I found a way to lower the bar where I'll just be like, I'm grateful for these amazing sheets. I'm grateful because it's nice outside. I'm grateful for the air in this room. Or read a couple sentences out of a personal development book
Starting point is 01:00:08 or listen to you for just a couple minutes. So the way I feel is that if I do that, if I leave my phone on airplane mode, don't check it, and then I think in that frame of mind, I'm in a grateful mood, and then I just think of my intention, what I want to solve today. What do I want to kick ass on today? So just for a moment, like today, I'm going to come meet Andy. I'm going to kick ass on this. I'm going to fly. I'm going to do this. I'm going to my intention, what I want to solve today. What do I want to kick ass on today? So just for a moment, like today I'm going to come meet Andy. I'm going to kick ass on this.
Starting point is 01:00:27 I'm going to fly. I'm going to do this. I'm going to see my kids before I go. I'm going to get a big smile and a kiss before. I'll just think. All this takes three minutes. Like I'm done in three minutes. I don't have time to do an hour meditation.
Starting point is 01:00:35 So I feed my soul, and all of a sudden I'm in a different place when I step out of bed. And then for me, I want to feed my body. So for me, it's just a routine. As soon as I get downstairs, I'll put a green, a scoop of green drink. I'll do apple cider vinegar, some MCT oil and squeeze a lemon and a full glass and down that. And then I move immediately. I have to go to the gym in the morning for me because my days get going. I don't want to stop. I don't want to go work out at six. I'm already in work mode. So I go move immediately. And then when I come back, um, I have a little
Starting point is 01:01:03 routine, but when I come back, I'll do my, what when I come back, I'll do what I get to do. So I change my to-do list to get to do. So those little things, you can alter it any way you want. If you meditate, you can put more time in but setting the intention for the day
Starting point is 01:01:15 and having the confidence when you jump out of bed rather than, because if you're facing the day like, ah shit, I got to get through today. You're already, that day is done.
Starting point is 01:01:23 Just that frame of mind in the morning is like like what can i do today to get through the day it's like you're screwed all you're doing is waiting till the night time so you can go back to sleep right and and we can't even live we can go unconscious like that for years there's people listening right now that are older that have been unconscious for years right right they're just dude by the way i know a guy who makes the best greens product in the world i know him i know him well which one he's sitting right here oh yeah yeah yeah so i'll give you some before you all I know a guy who makes the best greens product in the world. I know him. I know him well, too. Which one? He's sitting right here.
Starting point is 01:01:47 Oh, yeah? Yeah. So I'll give you some before you go. All right. I'm ready for it. I've been doing the same one for a while. I'm ready to switch it up. You'll like this.
Starting point is 01:01:52 Ours is actually green. It's a new processing technique on greens. It's low-temperature processed greens. Love it. They're way more bioavailable. I've been doing it for 12, 15 years every single morning. They make a big fucking difference yeah they do dude the minute i added them in i was stuck at like when i because i lost 110 pounds the last uh two years so amazing i got stuck at like 260 265 the minute i added
Starting point is 01:02:18 greens in dude i dropped down to 245 in almost four weeks like that's awesome dude it made a huge difference and plus it kills cravings dude like cravings. Dude, it makes you feel good. It's like a natural, it's a non-stimulant energy form too. There's so many good things about it, but I'm with you on that, dude. My routine's almost exactly the same. I just do the gratitude
Starting point is 01:02:35 when I'm brushing my teeth. We talked about it here on the podcast before. That's great. I'm glad you came on here and just basically validated everything I told him. So, dude, I'm a morning guy as well, man.
Starting point is 01:02:43 Me too. Not early morning. I'm not an early morning riser, but I have to get my workout in the morning, you know? So dude. Dean, I'm going to just turn people's attention to your Instagram account. So it's Dean Graziosi. I'm going to spell it for people because people always ask me to spell it. D-E-A-N-G-R-A-Z-I-O-S-I. That's it. Okay. And same on Facebook and pretty much everywhere.
Starting point is 01:03:08 Are you on Twitter? Yeah, but we're mostly on Facebook and now killing it on Instagram. Sounds good. So, dude, first of all, thanks for coming on. I do have one last question that I want to ask. And I've been asking all my very successful friends this. This has been kind of a new recent thing because I feel like it's such a fascinating question. All right. So there's two types of people.
Starting point is 01:03:29 There's people who love to win and there's people who hate to lose. Which one wins? And which one are you? I think I'm a love to win guy. And I think I love to win. I think I love to win guy will come out in the head. Nobody likes losing. Right.
Starting point is 01:03:44 But man, I love the stories. How do you get the tallest building in town? Right. It's not by smashing everybody else. You can either smash everybody else's. Yours is the tallest, or you could just focus on yours and make yours so fucking big. They'll never catch you. Right.
Starting point is 01:03:55 I tell my kids that all the time when, when someone's rude to them, they're at an age where there's people, you know, bullies and saying something. I'm like, you want to be the person that just builds yourself up or you want to worry about what they say,
Starting point is 01:04:04 you know, build your building, just focus on you and they'll just, someday all they'll do is look up and admire your tall building. Yeah. I think, so I'm a hate to lose guy.
Starting point is 01:04:12 Yeah. So I'm glad you said that. I personally am still in this, so I feel like we go through phases, right? Like when you're young and you have shit to prove, you're definitely a fucking hate to lose guy. I want to tell you, I was absolutely a hate to lose.
Starting point is 01:04:27 It's just evolution. But I don't think there's anything wrong with it. I think we all go through here. Yeah, for sure. No, dude, we all go through it. It goes back to using everything. Yep. So we, when I was young and still to this day, I would say I'm more of a hate to lose
Starting point is 01:04:39 person because I, as you know, people perceive me as very successful and I am very financially successful but I'm so far from where I want to be that I still feel like I got a shit a shitload of proof you know what I mean so I still feel like that hate to lose guy and I do feel like it's funny because all my friends who are slightly older than me and then Grant who's fucking ancient if you're listening Grant you're old as fuck okay guys who are slightly older than me they all say love to win you know what i'm saying but the guys who are my age and younger they all say hate to lose and i'm starting to realize i think it's an evolution it is and one thing i noticed i i'm starting to give more thought to the love to win thing because
Starting point is 01:05:19 i'm a big believer in the law of attraction yeah uh you know focus and vibes and all that and what somebody made a comment and i don't know who you are but i'm sure you're listening I'm a big believer in the law of attraction. Yeah. You know, focus and vibes and all that. And somebody made a comment, and I don't know who you are, but I'm sure you're listening, on my Instagram and said, you know what, I think, I understand what it means to hate to lose, but I've been putting more thought into it. And you attract more of what you love and what you focus on and what you get. And for that reason, I'm going to be someone who loves to win from now on.
Starting point is 01:05:48 And I'm like, fuck, that was good. That was good. I'm i'm like shit because you don't even want the word lose you might be pointing in the wrong direction so so i've got to work on myself to start fucking thinking that way i was like damn dude you know that was a good nugget i don't remember who said it but man that was really good if you said that good job yeah good job because it made me really think like yeah like not many comments that i get make me, like, sit down and be like, man, fuck, maybe I'm wrong. But that was a good one. I'm like, fuck, I need to become a love to win guy. Because, you know, it's the truth, man.
Starting point is 01:06:12 I've gotten every single thing that I've gotten, I've focused on and thought about everything, my entire fucking life. And vision is so important. And, dude, like, if I'm getting fired up in thinking about losing, man, maybe I'm attracting a little more losing than I want to have. You know, I don't lose very much.
Starting point is 01:06:30 Maybe you're going to be converting. Yeah. This might be the turning point for you. Yeah, it might be like when Vaughn decided to not be a pastor because he wanted to have sex. Right. That was a turning point. That's right.
Starting point is 01:06:40 That was a big turning point. So dude, thank you so much. This was awesome. Yeah, I appreciate you coming in. I'm a fan. I will be for life now. Likewise. Guys, you know I don't have any fake motherfuckers on this show.
Starting point is 01:06:51 And I know if you listen, you got extreme value out of what Dean had to say. So make sure that you follow him. You subscribe to what he's doing. Check out his new book. Tell people a little bit about the book just so they can get a little bit of a rundown about it. Yeah, yeah. So I just looked back for all the years and figured out what are the habits that allowed me to be successful. Right.
Starting point is 01:07:08 Right? It's like the habits that I figured out in my 20s, my 30s, 40s and through the evolution. And I just, what my gift is, I know how I can, I write in a way that people actually get it and it sticks. So the book is just an evolution of habits that you could take out shit that's not serving you and replacing with habits of not just me, but the successful people on the planet so that's why it's killing it how many uh how many habits are there are covered in the book do you know i think there's about 36 okay but so there's a lot of shit there yeah but but they're not heavy they're not like new year's resolutions where you got to become a different human being it's about taking out shit that's you're gonna notice like man that doesn't do anything for my life yeah and just replace it with this way of thinking or this
Starting point is 01:07:42 this attitude or this way to set goals dude i can't wait to check it out man it's it's killing it it's why people are going nuts over the yeah well guys support dean he's one of us we love him i can't wait to have you back on man it's gonna be fun stuff man appreciate you all right bro all right guys thanks for listening as always if you got value out of the show which i guarantee you did this time please remind your friends and your family to listen to the podcast check it out that's all we ask i'm not going to hound you with uh with a bunch of asks to buy stuff um just give us a review refer a friend hook us up talk to you next time

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