REAL AF with Andy Frisella - Overcoming The Fears That Keep Us Ordinary, with Andy Frisella - MFCEO314

Episode Date: September 11, 2019

I recently had a friend admit to me that he didn't feel "worthy of success." The reality is...a lot of people feel like that. They feel like a fraud. They feel like they are running behind. They feel like there is some "secret formula" that's complicated & too sophisticated for them to understand. Listen...all of us feel lost & like we don't know what we're doing. In this episode, I talk about how to overcome that & we share OG stories about the early days of MFCEO. (Oh...& we announce contest winners!)

I can stack them hundreds to the roof. I ain't stopping till they stack to the moon. Without me, my family wouldn't have food. Anybody go against me, gotta lose. What is up, guys? You're listening to the MFCEO Project. I'm Andy. I'm your host, and I am the motherfucking CEO. Guys, as not always, but I always say always, joining me is my amazing, handsome, buff podcast host that you guys have a million nicknames for, but he has more nicknames than you. I will always have more nicknames. DJ, DJ God. What's up, dude? I'm doing 75 hard.

What day are you on? 12. How's it going? I believe. Well, it's going actually really well. Well, there's only one way. That's the key thing about 75 hard. It's either going or it isn't going.

Yeah. Although, you know those guys who ask you little questions that drive you crazy? Yeah. Like Von Kohler? Yeah, well, I actually have a question, and I'm asking you on the air so that you moderate your response. So I am very good about keeping to my diet, right? Yeah, right. Here's the problem I have.

The way that I manifest stress is I lose my appetite. Yeah. So if I don't eat enough, am I disqualified? Yeah. Bro, listen, you got to stay on top of that shit. All right. You know what I'm saying? All right.

Because you're what's called a hard gainer, man. Yeah. You're naturally a very thin guy who has trouble putting on muscle. And that takes even more – this is what people don't understand. Everybody always wants to talk about how hard it is to lose weight. I've been in this business for 21 years now. It is honestly much harder for someone like you to get where they want to go than it is for someone to lose weight.

Because it's, well, I won't say it's harder. I will say it requires the exact same amount of discipline. A lot of guys who are thin or people who are thin, they want to get weight. They go out and they eat this big, giant meal once or twice a day. And they're like, oh, dude, I ate two Big Macs and two large fries. But you didn't eat anything else the rest of the day. Right. You know what I mean?

So it takes a lot of discipline to constantly eat when you're not. You have to eat by the clock. Yeah. No, you do. That's absolutely true and the truth is is as you well know when you do discipline yourself to eat regularly you do end up having more of an appetite absolutely yeah and so that's that's what i gotta well all right well yeah i'll start over then no you're not starting over you you listen i know i listen i'm keeping myself to a diet plan there's no question that's it i'm there no question. This isn't a violation that you start over for.

This is an adjustment you make into your diet. Okay. You know what I'm saying? Yeah. Like, I'm not, this isn't something, like, there's people out there, when you have a diet and you say, like, you're supposed to eat 2,500 calories a day, no one really actually hits 2,500. The goal is 2,500, right?

So, one day you might be at 2,300, one day you might be at 2,300. One day you might be at 2,700. But it's what's the course, the overall body of work that you're doing for the next 75 days. If you shoot for that target number and you're around it, you're going to get the result. Yeah. So, dude, just get focused on that. You know what I'm saying? Yeah, that makes sense.

You haven't cheated. No, I'm not. That's not disqualifying. Right. You just need to lock it in right right no I appreciate that this is the difference between doing it and doing it perfectly and if you do it perfectly the results are fucking massive no you're right but I will tell you this I almost willingly started over because I do take seriously what you say about like the first five to seven days I was doing everything yeah but I don't know how intentional I was so I was like the intent starts

to grow as as you start to progress yeah this is normal this is natural like like in some ways I feel like the first five days just happened to be not super busy days for me so I was like oh this is build on them yeah keep building but uh But going back real quick before you get into whatever you're going to talk about. It is interesting when people, not necessarily people like me, because right now it's not like I'm like crazy skinny, but when people grow up and they're really super skinny, they don't get any sympathy from people. No. Like none.

Because everybody thinks it's easy. Right. It's the same. They think, oh, dude, you're so lucky. But dude, they have the same dude you're so lucky but dude they have the same problems overweight people have right clothes don't fit right they're embarrassed to take their shirt off and yeah nobody feels sorry for that it's kind of like and i i actually think that this is a legitimate thing it's like people who their whole life they've been like

crazy good looking and so nobody takes them seriously as people because they just kind of look at like women deal with this, you know? Yeah. But try to let a woman complain about the fact that she's always judged because she's so good looking. And nobody, nobody takes that seriously. Listen, I have some women. Which is wrong. I have a few women.

There's a few women in Arte who are very successful. The Arte Syndicate. All of them have expressed that to me. They're like, dude, we feel like no matter how successful we get, people don't take our concerns, our shit serious. And you know what?

I used to be someone who was like, yeah, that's bullshit. Right. But dude, I've seen it. Like I've seen it now. You know what I'm saying? Like I've seen the way people interact with successful women versus men.

I've seen the way people treat my own wife versus the way they treat me. You know, what's funny is, is my, you know, Emily runs Arte and she runs my personal brand. And these people will email in to get me to speak or on their show. And they don't realize they're talking to my wife. Right. You know what I'm saying? Right. You know what I'm saying? Right. And it's like, it's funny because it really, first of all, it gives you a real good idea of what kind of people they are.

Right. You know what I mean? Yeah. They're the kind of people who fucking, you know, treat waitresses and waiters like shit, you know, and look down on them. Because, dude, and it's the quickest way to get me to not do anything for you. Yep. You know, if you treat my people bad, which obviously-

I was going to say, it's not just your wife. It's not just because it was my wife. It was any of my guys. Yeah. Remember that member who was kind of snooty with us? Yeah. Yeah. Yeah, dude.

Who is no longer a member. Yeah. I don't tolerate that. And it's a character thing. You know what I'm saying? And dude, you know, getting into a little bit different topic of what we're talking about. But, you know, I feel like society is getting better about that. But the truth is, man, is there are some badass fucking women out there that are kicking ass, right?

That nobody ever hears about because maybe they're not vocal. Maybe they're not. They don't need to put everything out on social. You know what I mean? And the truth is, I wish some of these women would really step up in social media. Because, dude, I honestly feel like a lot of them are better entrepreneurs than the men. That's the truth. Yeah.

No, I agree. For sure. It's really, you know, I learned so much stuff from the successful women that are around me and see things a different way and see the world in a different way in a business in a different way. It's just, you know, it's like what we're talking about. You know,

you don't really understand that there's people out there. Cause I never really looked at, right? Like, dude, I just don't, I don't look at someone and think successful woman or successful black man or successful black woman. I just look at motherfuckers and think, fuck it's successful.

Right. Right. Like, right. But dude, there's not a lot of, there's, there's people out there that, that don't do that. Right. I actually think business is the one area of human life where it, it really is a meritocracy. Like people don't care if you're black, white or whatever. I'm going to get into the politics here, but I think if you're, I don't care who you are. If you're a woman and you know how to build a company, you're going to win. You're going to get paid. Yeah, you're going to get paid. Yeah.

I just. And that's the, I think that's the goal. You know, like right now we have so many uh we have such so many social movements for you know empowerment of this group or that group look man if you want to get empowered go on fucking beat everybody right no matter who you are if you think you need to be equal go out there and prove that you ain't equal and not because you're worse because they're not equal to you right you know that's the mentality that needs to be taken it's not hey we need special attention because we're disadvantaged.

You just got to be that much better and shove it down motherfuckers throats. That's the truth. You want the respect? Go win. Yep. And you know what? All the women I know that are winning agree with that. Yeah.

They're like, fuck it. I'm going to go do it anyway. Absolutely. I love that shit. Do it anyway. We haven't talked about that for very long. Fuck, dude. We're bringing back some old school.

That's old school. Hey, do you remember? I was laughing the other day. That was the first speech I ever gave. Yeah. That was do it anyway. We haven't talked about that for very long. Fuck, dude. We're bringing back some old school. That's old school. Hey, do you remember? I was laughing the other day. That was the first speech I ever gave. Yeah. That was do it anyway. Remember that? Yeah, dude.

Of course I remember it. Do you remember the guy that we paid a ton of money to come in and say, are you guys fired up? Remember that guy? Oh my God. Oh my God. Guys, we're kind of going down memory lane here. That guy got money?

That guy got a lot of money. Bullshit. No. You're kind of going down memory lane here. That guy got money? That guy got a lot of money. Bullshit. No, he got a lot. You talking about Million Dollar Smile? Yeah. Oh, get the fuck out of here. Guys, we're going OG here.

That guy did not get paid. Of course he did. Oh my God. Yes. Dude, we won't say who because he's a good dude, but a friend of ours kind of recommended this guy. And in fairness to our friend, I mean, we thought this guy was going to be awesome. He looked like he had a pretty good resume.

This is like literally, we had a local conference. Andy was a keynote speaker at this local conference. It was the Do It Anyway conference. And we hired a guy that was going to be the MC. And apparently he was supposedly this great announcer, the quote-unquote million-dollar smile. Who fucking recommended that guy? Our boy, Ben.

No fucking way he recommended him. No, in fairness to him. I'm going to text him today and make fun of him. He did his due diligence. Like, on paper, it looked like this guy was. But, guys, this is what happened. Literally, literally this is what happened. This announcer dude comes up.

Remember, this is Andy Fursell is the keynote speaker, right? So this guy comes up. He looks like something from, I don't know. Who's that guy from Las Vegas? Dude, he looked like a fucking Ken doll. He looked like Wayne Newton. He looked like Wayne Newton. He looked like a plastic human. Yeah, yeah.

So this guy gets up and we're waiting for the you know we're waiting for like the voice from the nfl stuff right yeah and you guys and he comes up and he goes are you guys fired up we're like no dude no no dude this guy are you ready to do it anyway this motherfucker needed an intro when he was supposed to be the guy intro-ing us. That's right. Dude. Oh, my God. He's an announcer who wanted an interest.

Oh, my gosh. Dude, I forgot about that whole thing. Wow. We actually shouldn't bleep it out. We should actually say who it is because he's a great dude. No, no, no. He's fucking killing it, dude.

Yeah, yeah, yeah. For those of you who are sort of- That was back in the day when we were trying to figure shit out. Yeah, yeah, yeah, yeah. But back in the day, very early on, we had a third co-host named Ben Newman. He's a stud. He's a total stud.

And it really wasn't his fault at all. He had a continued fight on Instagram. Yeah, a continued fight. He's amazing. What is he? He's the performance coach for University of Alabama. More importantly, a bigger contender, Kansas State University. But he's got all sorts of like— He's really done great, State University yeah but he's got all

sorts of like he's really done great yeah he's awesome he's he's uh mental toughness guy and I'm sure we'll get him back on here yeah for sure so um but no I mean he didn't know any better but he he came up to me he's like is this guy real no dude we were all sitting there I remember me you and Ben were all sitting at the same table we're like what the fuck is going on and then when Ben confronted him, I remember this. I remember this specifically. When Ben confronted him, he said, oh, Benny, are you serious? I'm so surprised.

He's like, what? Shut up, dude. No, I'm serious. You're making that up. He called him Benny. Talk to Ben. Talk to Ben. All I remember is that Ben had to intro our intro guy.

Oh, yeah. And had to say, because we were sitting on the side of the stage, and I remember the guy telling Ben, he's like, you got to say, you got to say million dollar smile. You got to say it just like that. Yeah, right.

Like, dude, and I'm like thinking. First of all, why would you want to spend a million dollars on your smile? Bro, that was like the second event I ever did in my life. So I didn't know if that was real. Like, you know, of course, I'm trying to pretend like I know what the fuck I'm doing. Right, right, right. And I didn't know. Well, it still went really well. Oh, no, it was a great event. But like you know, of course I'm trying to pretend like I know what the fuck I'm doing. Right, right, right. And I didn't know.

Well, it still went really well. Oh, no, it was a great event. But like, dude, the funny thing was, is, oh, dude, it was great. Remember Aeneas Williams? Oh, yeah. Crushed.

It was awesome, dude. Yeah, but what was the word he kept on saying that it sounded like? Remember? He said, he kept on saying condone, but he was mispronouncing it as condom.

I swear. Remember? Remember? Dude, come on, man. Or it was some word that he was mispronouncing, and it sounded exactly like condom or semen or something. Talk to Ben. I don't remember that.

He'll remind you. He'll remind you. I do remember sitting inside of the stage. I remember sitting there. Dude, it's crazy. Actually, it's weird reminiscing about it is because like dude now it's like four years ago that wasn't very long ago was it yeah because dude it was i mean it's just weird because now you know we go to events and it's like a it's

like a pretty big fucking deal yeah you know like we're like standing on the side like like all of us like me you and ben we all go to events now. We kind of grew up. Yeah, yeah. But dude, I can remember standing on the side of the stage. Everybody could see us that's there. And we got this sheet of paper, and we're standing on the side of the stage, and the guy's like, Ben, million dollar smile.

Dude. So Ben gets up there, and he's like, the man with the million dollar smile, like introing the intro guy. Like, what the fuck were we doing? That's the guy we paid to intro us. Oh my gosh. We didn't even know what we were doing, dude. Dude, I think we printed out banners on your copy machine. Like, literally.

No, we did. No, my slides, I held up. They were pieces of paper we printed off on the fucking copy machine. Like, literally. No, we did. No, I'm serious. No, my slides, I held up. Yeah. They were pieces of paper we printed off on the fucking copy machine. Dude. So, all this to say, guys. What are we talking about? Well, let me just say this. To this day, it's one of my favorite podcasts we've ever done.

107. Well, that. Yeah, 107, if you haven't heard, 107 is Win the Day. Easily the best podcast we've done. And Ben is actually in that one, I believe. Yeah. But what I was talking about was there's another one that's early on. It's called You Have to Be Bad Before You're a Badass.

We were bad. Yeah. And people don't realize. Nah. There has to be. Dude, I was just talking. There has to be a process. And you have to be willing to suck before you're just like. Bro, I was just talking. There has to be a process, and you have to be willing to suck before you're just like...

Bro, I just spent... Amazing. The reason that we've been delayed so long today is because I literally spent the last two hours talking to a friend of mine who has a company here in St. Louis. Okay? He does Bloody Mary Mix. He does Peppers, and he's getting into some other things. His name is Tony Patton. Tony is a really good guy. Got a big heart. Good dude. Makes a great product. He's, he's over 50. All right. He's a little bit older.

Dude, the guys lived a lot of life, man. And I was talking with Sal and I were in the back in the office talking to him on the phone. You know, we were like his first customer at the supplement superstores. We sold his peppers and marketed them as like a healthy alternative, which it is to put on your food when you're dieting. And it really makes it better. Um, and he does make an awesome bloody Mary mix,

but he's, he's, you know, he's dude, he's in the beginning stages right and he wanted our help and we're sitting there talking and we're we're getting it he's telling us this and he's telling us that and he's telling us this and finally I dig down to the the deepest root of the issue he's having and he's like bro I just don't feel like I'm worthy to fucking be successful

you know and I'm like I'm like Tony and like I know like I like I can worthy to fucking be successful. You know? And I'm like, I'm like Tony. Like I know, like I, like I can do and everybody listening knows I can do. I started dominating the conversation. You know, I interrupted him, which by the way, guys, I know I interrupt people. I'm trying to be better about it. So stop fucking telling me I interrupt people. Dude, you haven't interrupted me in over a year. That's not, not like consistently. That's because I've been trying to be better. No, you haven't interrupted me in over a year. Not like consistently.

That's because I've been trying to be better. No, no, no, no, no. Your hands down have been like massive improvement. Thank you. Plus, you actually have good things to say. Well, I'm trying to, you know, like I get excited when I start talking and people, you know, people take that the wrong way. Right.

They take it as I'm being rude when in reality it's passion. See, honestly, not to get off on this tangent, but that's the way my family is. I was raised by Easterners. I told you the other day. Yeah, you have to fight for your voice. Yeah, and I told you the other day, I'm pretty docile on this show,

but I told you the other day, I raised my voice with somebody in our extended family and they walked out. Dude, they're not used to it. And I could not believe it. I was like was like seriously i know you're like that because you tolerate me oh absolutely but if anybody's raised by easterners no offense easterners but actually like kudos to you guys you guys know how to express yourselves but i'm not a midwesterner when it comes to my i'm not either you know i'm not either yeah you're italian man dude everybody

thinks i'm from new york or they're thinking I'm from the East Coast somewhere because of exactly what you're talking about. Or for some reason, they think I'm from Texas. But literally this person- Which would be cool to be from Texas. Literally this person, my wife and I were in tears laughing about this. Literally this person went and told somebody else that they thought I had an anger problem. And you know me, right?

And that I was an unsafe and potentially violent person bro it's all those muscles you got I know well I was kind of I was kind of flattered but anyway back to your Tony story well no so I was telling Tony I was like dude I'm like Tony first of all that's how we all feel we all feel that way you know what I mean like dude all of us feel lost all of us feel like we don't know what we're doing. None of us feel like we, like I can remember back when I was just getting started. When I say just getting started, I mean 10 years, the first 10 years of my business, not the first fucking 10 months.

The first 10 years, that's just getting started to me. Bro, I felt like the biggest fucking fraud there was. I felt like any day I'm going to get exposed for not knowing what the fuck he's doing and everybody's going to say he's full of shit and my whole world will be crumbled down on top of my head and it'll be over. That's how we all fucking feel. We all feel that way.

If you're listening to this fucking podcast and you don't feel that way, good for you. But you're probably lying. But I bet there's times that you do actually feel that way. Absolutely. And I was telling him, dude, you know, I can remember, dude, this is fucked up. But I always think about like really weird shit. I used to like think that eventually someone somewhere who I found was credible in my space.

Right. At the time when I started in business, it was guys like Bill Phillips. All right. Who is a I mean, he's probably changed more lives than nearly anybody on this planet. And the guy I have tremendous respect for. There's there's other guys who I got to know, uh, Jeff and Eric Hillman who owned Europa sports, who became great friends of ours and still are great friends of ours. Um, but these dudes, like I used to always think that I had to have their approval in order for me to be successful. You know what I'm saying? Which I couldn't get to bill because he was so big and I was so little, probably how people might feel about me now, you know, where they're like, they're like, I can't, you know, you know what I'm saying? Yeah. Yeah. Like, it's just, there's a lot of space in between.

Yeah. And, um, and I used to think that if they didn't, if they didn't believe in me or if, uh, the, you know, whoever's successful out there in business didn't believe in me i wasn't going to make it right and that's just not true there is no co-signing of success you know what co-signing means it means like you know when one rapper has the young rapper and the older rapper says this is the new guy coming up yeah and then everybody follows the new guy coming up. That's a co-sign. Yeah. Right. Or they put them on their track. That's a co-sign. Yeah. There is no co-signing in entrepreneurship. It's not something that's real. Not at all. But it's something that we think is real. When we're first starting out,

we think that we've got to have so-and-so's approval or our parents' approval or our teacher's approval or our aunt and uncle's approval. And if we don't get everybody's approval, there's no chance that we could be successful. And guys, I'm here to tell you, not only is that false and you don't need anybody's, what's really happening here is you're convincing yourself that you're not qualified you're convincing yourself that you don't have what it takes you're making up conversations in your brain about what might be said if you do what you're thinking about doing which ultimately creates a situation where you are hating on yourself and because because you hate on yourself, you don't do anything because you say that everybody else is hating you when it's really you.

Right. That is fucked up. Totally. But that's exactly what people do, man. And, dude, I'm talking to this guy who is, you know, he's got great products. He's scared to death because, dude, he's a little older, man. And I'm like look brother fucking colonel sanders became one of the wealthiest people on the earth at the age of plus

60 plus you all have time and you guys who are older right now and you're thinking i don't have the time fuck we live in an age where there's instant everything there's instant social media there's instant text there's instant email 30 years ago when other people were trying to build shit you had to fucking send a letter there and then wait on the leather to come back like the the speed at which we can collapse time from from let's say the previous era where we say 10 20 years where you could collapse it down to say five years, fuck, if you're 50 years old or 55 years old, in five years you could be living a completely different fucking life.

Yeah. That's amazing. Okay, so I want to add something about that because I love the point you're making here. When I was a pastor, I used to tell people, especially when they were really old and they had kind of made a dumpster fire of their life and they were like, oh, it's too late to really change anything. I said, no, I would used to tell them, no, not all days are equal in the

hands of God. And what that means is that I know guys that basically were crappy husbands, crappy fathers, but something happened and they made a change. And I know a guy that made a massive change in his life. He died a year later of pancreatic cancer. And I was talking about that with somebody and they were like, oh man, that's a bummer that he only lived one year the way he was supposed to live all along. And I said, yeah, but here's what's kind of amazing. If you would have asked his son, who I was really good friends with, he says the only thing he remembers about his dad was that one good year. Like all the previous years were erased because of all the good that he did in that one year.

So the way I apply that to business— Dude, that's so huge. It is huge. And people need to realize that time is— Like I said, not all days are equal in the hands of God. I mean, God can do amazing things in one day that would have normally taken a whole year or even a whole lifetime. And in the same way, people need to press forward and overcome this fear that they're running out of time. Because as you well know, you can labor for 15 years in business and all of a sudden within the space of six weeks and eight weeks

make ridiculous amounts of money because everything finally comes to a head. Exactly. I think we talked about this a few weeks ago. That's what people don't understand about the compounding effect of creating skill sets. Right? Right. Like, dude, when I say, like, when I say, and we have to be careful as people that other people look to for advice. Like, I talk to Gary Vee about this all the time.

You know, it's very hard for us to say information and for everybody to understand the context. You see what I'm saying? Absolutely. So when I say, dude, I fucking grind my ass off for 15 years, 10 years with barely any pay, blah, blah, blah, blah, blah, people can get discouraged by that. But what you have to realize is that was in a different era. That was in the era of zero social media, zero, zero useful internet. Um, email wasn't really a huge thing. Text messaging wasn't a huge thing.

You certainly couldn't fucking communicate the way we could communicate today. So all of those things collapse the timeframe. So when I say 10 for you, it might be four, right? You guys are in this awesome position. And here's what the other thing that nobody really ever talks about, which is the truth. In the beginning, you don't know shit. You have shit for money. You got shit for brains. You got shit for product. You're shit. That's reality. We all start there. But what happens over the course of time? We develop skills. Our products get better. Our connections get better.

Our ability to have resources and reinvest in our company becomes a thing. Then what happens is since you started with zero, it might take, like for me, it took me 10 years to get the ball moving. All right. But once I got the ball moving and I started to get some income and I started to have some relationships like the ones I mentioned before now all of a sudden I'm able to do what took me 10 years in one year right now I'm able to do this dude I make more money more money in a fucking month now than my company sold in the first

10 fucking years. Not made in the 10 years, sold in the 10 years. Right. People don't understand. I'd probably make, yeah, for sure in a month. That's what people don't understand. Okay. Your progress is going to accelerate with your growth of skills and resources and connections right so

you when this is this is this is real shit this is why people fail because they don't want to they pay that price for five six years right and they finally get to where they're making 60 70 a hundred thousand dollars and they're like fuck this is how hard it is. How hard is it going to be to make a million dollars? And so even though they're making a hundred thousand, they think the same way they thought on day one when they were making a dollar, right? They're like, dude, this is going to take me another five years to get to 200,000. Right. Dude, I think that kills more fucking ambition and more success than any other thing. Absolutely. It's people not understanding that your efforts compound and your investments compound, even

your time investments, your money investments, your connection investments, the investments you make in your team, that shit compounds. And when it all comes together, together man it creates this whirlwind of a machine okay but most people quit before they get there yeah that's just the truth absolutely and i listen i don't want to pick on your friend but i think there's another aspect of this that is that it's kind of missed you always say that early on in your business um when things weren't going well you and chris sat down you said you know what what if we what if we never make any money off of this right and you said it's's okay. I still want to do it. That's right. So I, I,

what I perceive in him is this, this, this idea that once he starts making the big money, he's going to be happy. Nope. But you know what I'm saying? We even talked about that. And I told him, I said, Tony, I said, when you first started, when you first started doing your peppers, because, dude, it was a one-man show. He first started four years ago. We're 21 years, so that would be, what, 18 years for me? 17 years. Where I first saw him doing his peppers, you know what I was doing? You know what both of us were doing?

We were working a bodybuilding show at a table all right so I'm talking to him and he's like dude you're right I got to get back to basics and I'm like Tony it isn't anything more than the basics that's where people fuck it up it is the basics set you know where I met him I met him at a fucking bodybuilding show where he's sampling peppers and I'm sampling protein shakes 17 years into my fucking company. Right. You see what I'm saying? Right. Like all you motherfuckers out there, you think, oh, dude, Andy's just this rich dude who fucking listens to trap music and takes pictures of his fucking cars.

No. I still go to fucking events. I still do those tastings. I still do that shit that I did back in fucking 1999. You guys just don't see it. You know what I'm saying? Right. And so what these people don't understand is that the basics are the business.

It's not I got to get back to the basics. When you get away from the basics, when you get off track. But I was talking to him exactly what I said, exactly what you just said. I said, this is what I said. I said, Tony, when you go do two tastings on a Saturday, when everybody else is watching football and all your buddies are drinking beer because he loves Notre Dame football. When everybody's doing that stuff and you work two events, say two tastings for two hours each, and you talk to 100 different people that day, how do you feel when you got done? He's like, dude, I feel like a million bucks.

And I said, that's because the work makes you happy. That's right. You see what I'm saying? Absolutely. Dude, the happiest I am is after the hardest I work. It's just the way it is. And it's so counterintuitive to the way people want to live because they're taught, dude, kick back, dude, take it easy, man. You need to relax,

quit taking shit so serious. And you know what? Maybe they are a little bit right. Maybe you should just assume that if you keep doing the work, you're going to be where you want to be because that's the truth. So maybe you should just relax. How would you feel stress-wise if you knew that you would be where you want to be 20 years from now? You'd feel good. You'd have less stress. And I'm telling you, the way to be happy while you're doing it is to take pride in the daily work that you do and look at other motherfuckers who are doing the shit that you quote unquote are supposed to be doing like sitting on the couch saturday eating a fucking papa john's pizza drinking a fucking budweiser like the whole society will

tell you you're all men do that right they go to b-dubs they get a fucking beer they watch tv on the big screen they grunt they're men right no motherfuckers men are the dudes who pass that shit up to provide for their families and the people they care about and create jobs and create the shit okay that's men boys are the ones that go do all that shit i'm not saying you can't do it once in a while i'm just saying if you're if you're going to build your happiness on something build it on something that actually makes you happy not on something, build it on something that actually makes you happy, not on something that society says is supposed to make you happy. Agree 100%.

Drop that, my motherfuckers. Guys, as so often happens, this is not even close to what we originally had planned. We had some notes and such, but the Holy Spirit led a different direction. It sure did. And I just want to recap because that's what I do. Really, we ended up, the way I would sum it up is we ended up talking about fear. Fear that you don't have what it takes and you need validation. Andy says you don't need validation. You got what it takes. You just need to put it into action. Secondly, is fear that you're running out of time.

Don't think that way. Think of time as relevant. Think of it as compounding. As I said, not all days are equal in the hands of God. So just trust to put in the effort and the crop, the result will come. And then finally, I would say the fear of basically there's some magical formula or secret sauce that you don't know. And Andy's answer is no, it's the basics. You get back to the basics, you stick with the basics, and you'll be the best in the business, basically. That's right. So the only other thing I have to attend to is I...

Wait, hold on. I want to add one thing. And the fourth point is be cognizant of how your success is going to accelerate. Don't think that because it took you five years or seven years to get to an $80,000 position in your career that you're not going to get to a $280,000 position in the next four. Because right now you're more skilled, you're more connected, you have more resources,

and you have to understand that with the society that we live in and how fast it can be for us to communicate, that timeframe can collapse. So your parents are going, you're going to say, no, I'm going to build a million dollar business and you sold $10,000 this month, or I'm going to build a $10 million business and you sold $10,000 this month. Your parents are going to say, it's going to take you 20 years. No, it's not. But what will take you 20 years, and this is the dangerous part for you guys,

is to fully understand how to fuck and do it. You know what I'm saying? Yeah. The money's going to come before the understanding for a lot of these people. Right. So they're going to get rich. They're going to make money. They're going to lose it. Yeah. Easy come, easy go. And that's the dangerous part.

You know what I'm saying? Mm-hmm. So understand that while the success might not take as long, keeping success is going to become more and more rare because of how fast it can come right now. Yeah. So that was my last point. No, that's good. So guys, the long-awaited winners of the MFCEO Review Contest.

Guys, got a ton of reviews. Thank you so much for doing it. We wish we could fly out more people, but there are logistical issues to consider. So I want to announce the three winners. Then I want to say something really quick about the last winner because this is pretty darn cool. Okay, so the three winners are Carissa Lepore. Carissa, I am really sorry if I'm mispronouncing your last name, but it could be Lepore or Lepore or Lepore. I don't know, but Carissa Lepore, you are the first winner. Allison Martin, you are the first winner. Allison Martin,

you are the next winner. And the third winner is a man named Shan Johnson. And this is really interesting because I got to read this to you, dude. This is crazy. Do you remember the guy? Remember when we had that Gary Vee event here? There was a guy who is, I'm pretty sure he was from Texas and he was into, he, his business was pools, you know, like swimming pools. And he asked some question, do you, Adam, Adam's here. Yeah. He asked some question about it and Gary kind of like jumped all over him and you actually cut in and you're like, no, wait a minute, wait a minute. And you answered his question. Pretty sure this is the same guy. I don't know for sure.

But he says in this review, I found Andy when my company did $8.3 million in the previous 12 months. Okay, so annual $8.3 million in revenue. 18 months later, applying the insights of the MFCO Project podcast and following your IG, he now does $8.3 million a month. That's fucking awesome, man. So, I'm excited to have him here. That is awesome. His name is Shan Johnson.

That's killing me. And he's from Texas, I believe. Shan, I'm sorry if I got that wrong. And he's in the pool business. I think it's called Pool Kings. That's awesome. So, I could be wrong, but I'm pretty sure that's the same guy that came up here for uh we'll find out yeah i don't know but i'm very rarely wrong but sometimes i am if it's not the same guy it's

still awesome yeah it is so awesome so uh carissa allison and shan will be in touch but don't hesitate to email us too because i get a lot of emails so that's it for me all right guys that's the show for today i appreciate you listening if you wouldn't mind pay the fee if you got some uh valuable content uh valuable information out of this podcast that you think is going to help uh if it gave you a boost if it gave you you know some new ideas dude just talk about us man spread the word all right love you guys talk to you soon