REAL AF with Andy Frisella - SUNDAY SERMON: Setting the Record Straight on Significance, with Andy Frisella - MFCEO268

Episode Date: October 21, 2018

People in the motivation & success industry – and people in general – are obsessed about “significance." Doing “significant” things. Living a “significant” life. This sounds noble...and ...it is. But there’s also a dark side to it. The search...the obsession...for significance can be problematic. That's what we talk about & we share some things for you to think about...to make sure your pursuit of significance is noble & authentic & not really some self-centered, egotistical thing.

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Starting point is 00:00:00 If you want to make your dream become reality, the people that are running after that dream know they're going to have hard times. They keep on running because they're saying within themselves, I'm the one, I'm the one. No matter how bad it is or how bad it gets, I'm going to make it. What is up guys? You're listening to the MFCEO Project. I'm Andy. I'm your host. And I am the motherfucking CEO. Today is Sunday Sermon, and I'm excited about Sunday Sermon because we haven't done one in a while, and I've really started to enjoy doing these. I got my man, my main source of the holiness, DJ DJ God, Vaughn, the pastor of disaster. What's up, dude?
Starting point is 00:00:46 There's no way I can compete with MC French fries today. MC French fries. You know, I don't even... Dude, I bought this, and I'm going to be honest. It's the most comfortable thing I think I own. It kind of looks like pajamas. Yeah, if you didn't see my... It looks like it would have a butt flap on it.
Starting point is 00:01:03 It might. I didn't check. Why did Tyler make that observation? Because he wishes there was a butt flap. He wants to get all unholy on Sunday. That's right. No, it's nice, man. It is.
Starting point is 00:01:19 You know, I've been traveling. I've been out of town a lot the last month or so, so we haven't really got down to sit down and talk about some meaningful shit. It's true. So today... But before we do that, can I share something with you that I think you're going to think is kind of cool? What's that? Because I know you're a car guy. So something that happened fairly recently that I actually thought was pretty cool was I found out that my neighbor,
Starting point is 00:01:49 my next door neighbor that I grew up with in Hutchinson, Kansas, he actually listens to the show. And he reminded me because he, you know, he's, he knows you're a car guy. A cock guy? I think you got one, you got, we got confused. You were speaking to me, but you were supposed to be speaking to Tyler. You're a car guy. This is a Sunday sermon, Vaughn. Yeah, I know.
Starting point is 00:02:07 And I was reminded that. That's why they're talking about cocks. My freshman and sophomore year of high school, so we're talking like 88 and 89, okay, if we're being honest. We drove, all of us, my older brother, Brian, and I, we drove Brian's car every day to school. And I knew it was an old car, but I didn't realize it was a 1964 Chevelle. Oh, really? Yeah. And he, I remember, I like, I literally have a flashbulb memory of him driving that car off his driveway for the first time after, I don't know if his dad had helped him buy it or, you know, they worked out a deal where he paid for it. But they used to drive like on extremely cold days, they had a really strange sense of humor i was in the back seat and they would roll down the windows and just completely freeze me out so i i have i have associations of
Starting point is 00:02:53 being very cold in a 1964 chevelle but yours isn't a 64 right it's a 70 here's a 70 which is probably better but uh no they're all cool the one the one cool thing about Chevelles is they change literally every year. Up until 70, I don't like the 71s or 72s, but up until 70, they get cool. Honestly, they're all different. They're all really cool. It was a cool car, and it was a very loud car. It smelled like gas, but it was good times, good memories. Dude, what's on your mind today well jesus jr yeah you know how you're always talking about
Starting point is 00:03:28 like you have this sort of love hate relationship with the success industry and the success and motivation space like there's a lot of it you like about it like the like the personal development that sort of stuff but there's other just look i appreciate people that are genuinely trying to help people improve like ed my let okay and i know ed like ed is like no bullshit he doesn't need the money he doesn't need to sell anything he genuinely cares about helping people which is why we're partners in ROT. Okay. Um, I love that kind of thing. Okay. But what I don't like is the fakeness of a lot of it. You know, a lot of it's just, you could tell it's there to be self-serving to the people putting out the content. Um, it's not about, you know, truly helping someone. It's about making people think
Starting point is 00:04:26 that you want to help them, but really they're trying to serve themselves. Does that make sense? Absolutely. And that's actually what I'm getting at because I feel like in this whole space, there's a lot of talk about significance. Like, lead a life of significance. Dude. Do significant things. It's the fucking buzzwords right now. Like, dude, it's, you know, people make these fucking memes that say shit like, oh, inner peace is the new success. Motherfucker success is the new success. That's the fuck, you know, but it's pandering. It's no different than a politician.
Starting point is 00:05:03 It's what can I say that will appease the most amount of people, right? Whether it be true or not. You know what I mean? Right. Absolutely. And dude, is it important to have inner peace? Yeah. But I'm going to tell you this, inner peace and financial success, they don't go together until you've been doing it for a long fucking time. Right. Right. So like, and there's just all kinds of those stupid memes that I see. It's like really honestly, 90% of them are bullshit. And you could tell whoever wrote them and whoever's posting them has never really done anything truly in business. You know what I mean? Oh, absolutely. A truly seasoned business person,
Starting point is 00:05:40 entrepreneur wouldn't say shit like that. Right. So, you know, in my mind, I see that as predatory, right? I see that as someone who's trying to market an idea to someone or get someone to, uh, endear them or like them or pursue them, whether they're telling the truth or not. And I don't, it's manipulation. I don't, I don't i don't like that 100 you know what i mean and it gives a sour taste which is why i'm starting to withdraw myself from a lot of these these events you know what i mean like you shouldn't be able to dude it's not it's not um to me it's not morally okay to charge someone a thousand dollars to come to an event just to sell them more shit. Right. I, I think that if someone pays a thousand dollars, it's your obligation to give them some real
Starting point is 00:06:31 fucking tools on how they can go out and get a return on that a thousand dollars. That's, that's my opinion. Now, if you want to sell shit, that's fine, but you should, the teaching should be there. Right. See what I'm i'm saying right and it should be more of a sort of a casual cell oh it shouldn't be this fucking oh right now it's 77 get the fuck out of here dude right you know what i mean like i'm just tired of that shit agreed like and the reason i like ed so much is dude first of all you and i both know ed's ridiculously fucking smart absolutely and ridiculously a good guy and um and it's an overused term like a super overused term but he is authentic totally he is 100% who he is right you know and uh and dude I just haven't met many people in the space that are like that you know
Starting point is 00:07:20 what I mean it's and so like for me I see all the fakeness and then what happens is is I start to think of myself as part of that when I know I'm not right like but I see myself as like all right people must perceive me like them like you're guilty by association and so I start to withdraw I stop producing content I stop doing things because I'm embarrassed and I'm like this is fucking I'm not a part of this right and so I've decided that I'm embarrassed. And I'm like, this is fucking, I'm not a part of this. And so I've decided that I'm just going, and I've talked to Ed about this a lot. We're just going to move away from that shit. And we're going to do our own stuff. You know what I mean? Like we're going to do things like instead of going to these other fucking
Starting point is 00:07:57 events, we're going to do things like me and Ed go around and do fireside chats with people, you know, in different cities. You know what I mean? And do it small, you know, two, 300 people at a time. You know what I mean? And like, just keep it so we can truly provide value. I love that. You know? And I love that you mentioned the politician aspect of it, because, you know, you think of the politician
Starting point is 00:08:17 who's like kissing the babies and flipping the pancakes at the Moose Lodge. Yeah, they're doing it to get the vote. And so that's kind of where I'm going with this, is because there's so much talk about pursuing a life of significance and doing significant things. And really all of it is trying to make self-aggrandizement and puffing up your ego
Starting point is 00:08:38 seem morally, you know, morally praiseworthy. You know, like it's basically saying, I'm going to talk about significant and making an impact, but really this is all about me. And so I really wanted to get your input on, I feel like there's a dark side. There's a dark side to pursuing a life of significance. If you do it for the wrong road- Well, the problem is, dude, here's the problem, bro. The problem is that people are now totally conditioned for the like and the share and the popularity bro the problem is is that that people are now totally conditioned for the like and the share and and the popularity and the follower right and so what you have is you have literally hundreds of thousands of people out there associating their self-worth
Starting point is 00:09:21 with significance and they think significance means having a lot of followers being popular you know uh getting a lot of likes on their photos and that's why you see so many people ruin their social media because they do that one post they got a lot of likes and they keep doing the same shit over and over again. And they become a machine for the likes. And that's how many Instagram accounts do you see like that? Fucking most of them. Okay. But see, the thing they don't understand is that you don't become significant by pursuing significance.
Starting point is 00:10:00 Nobody that's been significant on the face of the earth set out to just be significant. You know what I mean? Like they set out to solve a real problem, to pursue a cause, to defeat an enemy, to create, to help. There's something more to it. It's not just about. And that's why like, dude, people say, well, what about actors? What about this or that? Well, dude, the best actors are the ones that care the most about creating awesome movies.
Starting point is 00:10:29 Right. Tell them the story. Right. It's not about ones who are just saying, I want to be the best actor. They're the ones who say, dude, I am not doing that movie because it's going to be shitty. I'm going to pick this movie. I'm going to pick that movie. I'm going to pick this. And they go deep into being a character and they care about their craft. And that's how they become significant. All right. And that you can point to anybody like that. Right. And it's really goes, it really goes hand in hand with, with being successful in business because people don't make a lot of money by trying to make a lot of money. They make a lot of money by trying to solve a real problem.
Starting point is 00:11:01 Right. Better than the other guy. Right. So you're saying that basically they're making significance as the thing that they're seeking rather than the byproduct of seeking something else. That's right. Yeah. That's right. So, yeah. So like you said, I mean, I just restate, you provide value, you positively impact the world, you make that your goal, and then the byproduct is you live a life of significance. Right.
Starting point is 00:11:31 But if you're pursuing just significance for significance sake, to me, it's all about you. First of all, it's not to you, it's to everybody. That's how it is. You know what I'm saying? And what you're doing when you do that is you're falling in line with the 99% that are never going to be significant in any way. It's okay to want to be significant, but just understand that if you're going to pursue that path for the sake of being popular, for the sake of being significant, you're going to have a very difficult time doing it. Okay. So if you truly want to be significant, which is great,
Starting point is 00:12:09 you should want to be significant because that means you're being impactful in a certain way. But if you truly want for selfish reasons, I want to be popular. I want to be famous. I want to be this. I'm not saying there's something wrong with that. But what I'm saying is understand that to get that, you have to do something else that produces that. You see what I'm saying? Absolutely. Do you think the test of whether we are doing it for the right reasons is, would I do this if literally nobody but God and me knew I was doing it? In other words, would I do this good deed? Would I do this impactful thing?
Starting point is 00:12:40 Would I still do this literally if the only people that knew I was doing this was God and myself? I don't know. I think there's an integrity aspect to that and maybe an authenticity aspect to that. But what I truly think is that it's okay to want people to recognize you, but I think you just have to understand how to go about it right you know what i mean right and um it's the opposite of how most people go about it i don't know like i mean i think there's there's i think there's nobility in saying what you just said for sure but i don't think that like like it has to be like that right yeah i don't think so huh i think it's okay for people to want recognition recognition is is is a pretty basic human need for a lot of people.
Starting point is 00:13:27 Yeah. You know, most people would rather be recognized than get paid. Yeah. You know, I don't think there's anything wrong with that. I think that's okay. But you just have to understand that to be recognized, you've got to be good at something. Right. Or you've got to be producing something that causes that.
Starting point is 00:13:42 Right. It's interesting. There's actually two places in the Gospels where Jesus talks about this. And in one place, he talks about, like, he actually says, do your great works so people can see them so that they give glory to God in heaven. In other words, I mean, to put that into modern translation, he's saying, yeah, be really public about the good things you do so that it makes people happy. And they end up saying, yay God and yay life, you know?
Starting point is 00:14:06 But then the flip side of it is that he takes on some of the religious people of the day where he says, okay, literally the only reason that you're doing this is because you want people to think you're amazing. You know, it's entirely ego driven. So I guess what you're, yeah, I mean, what you're saying, there's just two sides of it. It's okay to want the recognition. It's okay to go public with things want the recognition. It's okay to, to, to go public with things. If the whole idea is that everybody benefits. I'll be honest, dude. Like I actually personally,
Starting point is 00:14:40 um, I get a lot of recognition and honestly, I don't people, people say, people will say this is bullshit when I say it, but it's the truth. I don't fucking care for it. Um, I only like recognition in my paycheck. Me too. That's it. That's all I care about. And I don't care about being recognized, but I understand that the recognition comes with some of the things that I do. Right. Right. It's just something that I don't really like about it, but I deal with that because I know what i'm doing is good things right you see what i'm saying you are i would guess that you're probably like me like i don't care for recognition
Starting point is 00:15:11 but when i see other people get recognized i like that right but what i'm gonna say is when i see people get recognized for something that i could have got recognized for and i didn't like that kind of like that adds a little fuel to the fire yeah see I don't really care about that oh have you always been like that uh because because right now you're at a stage in your life where you already have I don't care so maybe if it completely disappeared you might think differently about that I mean dude I like going to a restaurant not having to wait for a fucking table right that's nice but also what I'm saying though is like if there's if there's another podcast that tops your business podcast like they're getting recognized as number one that eats at you uh i mean i yeah i want to win right yeah that's all i'm saying yeah but i don't
Starting point is 00:15:55 care about being recognized that's more competition probably than yeah yeah but i want to win because i know i want to know yeah i guess it is you know like i don't know like i haven't really ever thought about it too much i would much rather give the recognition that i get to to my to you guys or my team or whoever because dude to me it's not that big of a deal and the truth is is that i don't really do that much like dude i've got such good teams around me that most of the time i just have to show the fuck up you know what i mean so yeah i think i think that's humility coming through you do a you do a whole lot more than than your i mean come on dude well it's definitely a team like if you suddenly died heaven forbid there'd be i mean could could first form yeah these but they could move on sure but they would be a huge loss well you know i mean dude the goal
Starting point is 00:16:41 is to build it so that it's not a huge loss yeah Yeah, I get it. You know what I mean? I get it. The goal in building a company is to build it so that no matter who leaves, it's irreplaceable shit. No, I get it. No matter if it's CEO. If your company is dependent on the CEO to win, you're not building the company the right way. Right. Well, yeah. And I mean, America still went on without JFK, but you can bet that when he got shot, people felt a huge loss. Yeah, they were sad.
Starting point is 00:17:06 So basically, bottom line is you don't achieve- There'd be more fries for everybody. Yeah, exactly. I'm just saying. More fries and more beers. So you don't achieve significance by pursuing it. It's the result of pursuing something greater, which is impacting people and really selflessly serving them.
Starting point is 00:17:22 Yeah, for sure. And I think that's a big mistake. Especially a lot of, especially a lot of people making on social right now. You know what I mean? They're just doing things for the sake of doing it, not because it's really impacting people. Yeah.
Starting point is 00:17:36 So you talked about the likes and the comments and that sort of stuff. So, I mean, how do you measure significance? Like what's- Dude, you know what's funny is like, I don't, I think people forget that like before social media, there's tons of significant people, very significant people that nobody ever even knew who the fuck they were. Yeah. You know what I mean?
Starting point is 00:17:57 Like, dude, there's people in our city right now who spend every fucking free minute of free time they have doing charitable things or doing good things for the homeless people or whatever. Those people are making an impact, but nobody knows who they are. You know what I'm saying? And so they're significant. They're super significant, especially to the people that they're helping. Now, are they getting recognized for that significance? No, but that's not the goal of what they're doing. You see what I'm saying? So I think significance goes way beyond recognition.
Starting point is 00:18:30 In my opinion, I just think that, you know, people have can, can, can almost can join those two concepts together, recognition and significance. And they're not,
Starting point is 00:18:42 they're not right. They're different things. Well, think about how significant all the American soldiers who have lost their lives that's what i'm saying who have delivered up their lives for freedom that we don't know you know i love i love that we have tomb of the unknown soldier because it's a recognition that there are people out there whose lives we don't know who have died for us yeah you know and it's it's sobering but it's also like it puts you in your place when you realize that there are people who have done a whole lot more than you.
Starting point is 00:19:08 And probably, and I'm not picking on her, but I'm just using this example. There are everyday citizens who have made such an incredibly higher, more deeply impactful mark on history than someone like Kim Kim Kardashian who has 120 million followers. And I'm not picking on her. I'm just saying as an example, and literally nobody knows their name. Right. Exactly. I get it, dude. But we're driven and taught right now to think that recognition and significance are the same thing and they're not. Right. You know what I mean? Like if you're raising your kids the right way, that's significant shit. Yeah. You know what I mean? Like if you're raising your kids the right way, that's significant shit. Yeah. You know what I mean? Now you may never get a fucking award for being a great parent, but that's the most significant thing you can do in your whole entire life. If you're a parent is to make sure that your kids grow up and they're, they're functioning, they're geared to,
Starting point is 00:19:58 to do well in life. They have the right moral compass. They have the right values. They have the right integrity and they're ready to go kick ass. And they know to do the same. You know what I mean? A lot of people right now, you know, this is a little off topic, but I hear them complaining about society. Yet, when they go home, you know, their kids, they don't fucking pay attention to their kids.
Starting point is 00:20:17 They put their kids on a fucking video game and they're drinking a martini chilling. Right. It's like, well, motherfucker, you are the problem. Like, you're the problem. You're the problem. But they're bitching on fucking Facebook about society while their kids are sitting there on the video game for 12 hours playing Fortnite. If your kid can do the fucking Fortnite dance and every one of them perfect, you probably have an issue with your parenting skills.
Starting point is 00:20:40 Absolutely. You should be fucking real, man. You're complaining about something while you're creating the problem and people just aren't aware enough to even recognize it you know what i mean absolutely true significance is making impacts on people one case at a time you know what i mean people think and i stress this when i talk to my companies or anybody's companies people think that that they have to become recognized and then they can be significant. Well, the truth is, is that if you want to be recognized, you've got to be
Starting point is 00:21:11 significant on a million tiny little one-on-one situations. It's like asking for a raise before you even put in the work. It's exactly like that. It's exactly like that. That's actually a pretty good analogy. I'm proud of you. You must not have smoked crack this morning. I stole it from you. Yeah, you did steal it. No, I tell you, man, and for what it's worth, there are a number of people in the history of the world who became well-known and famous after they died. I might be remembering this wrong, but I thought you had told me one time that you were a big fan of the essay Self-Reliance by Henry David Thoreau. Yeah. And I didn't realize this, but Thoreau was not a big deal when he was alive.
Starting point is 00:21:53 Wait. Self-Reliance. Self-Reliance. No, is it Self-Reliance Emerson, dude? Might be Emerson. It is Emerson. But I know that Thoreau— I'm going to Google it right now.
Starting point is 00:22:02 But Thoreau, obviously— If I'm right, you i'm wrong i'm impressed yeah but to my point emerson and throw you know similar in their in their uh in their impact and kind of their approach to life um thoreau was not well known while he was alive van gogh was not self-reliance by ralph ralph waldo emerson nice now who's the fucking smarty pants motherfucker but like van gogh was not well known when he was alive and now his paintings go for like millions of dollars bach uh herman melville who wrote moby dick all these people yeah but do their significant lasting like that's a perfect that's a perfect like take any artist that's a perfect
Starting point is 00:22:41 example right yeah now i don't really i don't really get into art or anything but it is a perfect example people who become that these people spend their whole lives like a hermit in a fucking cave painting all these fucking pictures and nobody and they're not doing it they're not doing it for anybody else they're doing it because they love it and they're putting their their own spin on things in their own authentic style and they're dude if the average person could seriously just fucking develop their own authentic self which most people never do their entire lives dude they would be those people by default would be successful just for being able to do that yeah you know what I mean yeah and I'm not talking about money I'm talking about life no I agree I one of my favorite quotes is saint catherine of siena says if you are who you are you sure you got that person right yes i'm pretty sure i don't know if you ever trust your
Starting point is 00:23:31 fucking quotes again no he uh saint catherine of siena said uh if you're who you're meant to be you'll light the world on fire and it's it's just i mean it's true like or you'll light the world on french fry yeah you'll you'll fry the world in a fryer. If people could actually see this right now. It's pretty impressive. It's pretty bright, actually. I'd like to get one that's candy corn. Candy corn.
Starting point is 00:23:52 Or hot tamales. Some people hate candy corn. I love candy corn. I do too, man. Yeah, man. It's awesome. What do you think of candy corn? I'm indifferent about it.
Starting point is 00:24:00 I don't hate it. I hate black licorice. Oh, dude. Black licorice is gross. And so are black jelly beans. Yeah. Fuck that eat that you're a fucking alien amen so you don't like whatever it is that the two sharing common what is it anise that was called anise i knew that was coming but no candy corn it's like one of those it's just it's a whatever candy to me dude it's one of those things where like if i eat one i'll eat the whole fucking tray or the bowl or
Starting point is 00:24:23 whatever well that's actually what happened to me the other day. It was my dad's favorite candy. So in October, I always like grab a bag. I don't normally eat it, but I literally ate the whole bag. How did you feel afterwards? Not good. I mean, I felt really good in the short term. No, I didn't go to confession, but I did went to the bathroom.
Starting point is 00:24:41 That's another story. But anyway, so basically what we're saying is significance is not validated by names and numbers by whether everybody knows your name or whether you have
Starting point is 00:24:51 a lot of followers it's validated by the impact that you make and the legacy that that impact is going to leave dude you know I feel like that is such
Starting point is 00:24:57 I feel like that is not rocket science there's no doubt but I think people in today's day and age need to be reminded of that dude like your social media following is not your impact Vaughn none of this is rocket science is no doubt, but I think people in today's day and age, and you'd be reminded of that, like your social media following,
Starting point is 00:25:06 it's not your impact. None of this is rocket science. It's not rocket science, but here's the thing you have to understand is that these people are sucked into it like a vortex. You know what I mean? It's like, it's just,
Starting point is 00:25:20 it, it takes awareness to not think like that because that's all we're told right now. You know what I mean? Like, dude, you're getting, like, dude, I get special privileges, like I said, at a restaurant or something because I got fucking followers on Instagram. Yeah. Like, that's ridiculous. But I'm still going to take it. Right, right.
Starting point is 00:25:38 I'm just saying, like, it's the truth. And by the way, just to point this out, I didn't have a million followers and then people started listening to me. It was the opposite. I started with fucking nothing and built that shit through making impacts. Providing value. Through providing value. You know, it's something that people just lose sight of, you know? Yeah. I don't know, dude.
Starting point is 00:26:12 I'm glad we're talking about this because I just see a lot of people out there and they look at somebody like you and you got a million followers and then they just beat themselves up, you know? And they're like, oh, I don't know if I'm really making an impact with my life or they get obsessed about like, I don't know. It just seems like I get, I get it. Trust me. I get it. I want to make an impact. I want to be significant, but it's so easy how our minds make that a negative thing. All of a sudden it becomes something to stress about instead of just this noble aspiration. And, and we compare ourselves to other people.
Starting point is 00:26:46 We get worried that, you know, it's like I posted about this the other day. I mean, just you start getting later in life and you're like, oh crap, I haven't done anything. I haven't really impacted people. I haven't transformed the world. And it just becomes a source of stress instead of this really awesome drive
Starting point is 00:27:00 to impact people, you know? People are just following the lead that they have. You know what I mean? They're following the fucking quote unquote do-gooder guy on Instagram who's posting this fucking arbitrary bullshit memes about doing the right thing and this and that. And they leave it at that. But really, let's be, let's be honest, you know, living a life of significance and living a life that I would call a good life has to do with doing the right thing, treating people, you know, the right way in real life. It's not about liking their shit on instagram it's not about you know leaving a heart comment on somebody's picture it's about giving the fucking homeless guy who's digging through
Starting point is 00:27:51 the fucking trash right in front of your face 20 bucks so he could fucking eat and you know and not saying oh well i'm sure he's just gonna go drink and blah blah blah you know what that's not your fucking call motherfucker you got 20 bucks that dude is digging through the trash give him fucking 20 bucks i agree 100 you know what i'm saying what he does with it that's his decision if he gets wasted in this the best day of his life hey you know what i don't worry myself what decisions they make it's about what decisions i make right so that i could walk away and say you know i did the right thing whether he does the right thing with that or not. And the truth is he probably won't. And that's probably why he's in the situation he's in. But the truth is, is a clear conscious is, is I think the most important part of living a fucking good life. You know what I mean? And
Starting point is 00:28:37 this chasing recognition and, and aligning it with significance and all the way people are seeing it right now is so skewed and off. And, you know, it just, um, it just wears on me personally. You know,
Starting point is 00:29:00 uh, I, I enjoy what we do. Like I enjoy doing this podcast, which by the way We've been number one consistently For like the last two weeks Which is fucking awesome
Starting point is 00:29:11 Yeah it is awesome By the way guys Thank you Okay Talk about recognition That's cool That is cool Yeah
Starting point is 00:29:17 But that's been three and a half years In the fucking making You know what I mean To where we've You know Solidified Number one business podcast In the fucking world fucking making. You know what I mean? To where we've solid, you know, solidified number one business podcast in the fucking world and top 10 overall podcasts. I mean, that's, that's an
Starting point is 00:29:31 accomplishment. I feel good about that, but that didn't come just because I wanted to be recognized. It came because you and I, and the three of us have, and a number of other people have consistently worked hard to put shit out that helps people that makes people think that makes people develop that helps people get better and with that came the recognition right but the significance was already there i mean dude how many emails do we get about people or letters do we get dude we get so many letters here i can't even fucking open them all and and dude i know that sounds bad but no it's absolutely true yeah it's true yeah and i mean i i don't you know you're gonna you're gonna clown on me for saying this but i actually mean it as a as a as a compliment to me to you like dude i have no idea how you keep up with the dms the way you do
Starting point is 00:30:22 because even little me i'm looking at my thing going, holy cow, I really want to try to respond to these people, but I've got a ton of them that I haven't responded to. And it's, it's what for me, and I know it's true for you guys, the number one ranking, here's why that's significant is because it means people are getting the content. That's right. And their lives are being changed. That's right. To me, that's why it's satisfying. It's not some bullshit fucking meme out there that says live a live a proper life and you'll be happy or some fucking stupid shit this is real shit yeah you know what i mean and like i'm proud of that yeah i am proud of that and but i'm not proud of the recognition is cool but i didn't fucking do this just to be number one.
Starting point is 00:31:05 We did this because in the same reason we do the children's books, the children's book don't make us money. They cost money. They cost a lot of money. I lose fucking a lot of money doing those children's books. Yeah. For real. Yeah.
Starting point is 00:31:18 Like, dude, we do not make we have not made a dollar on those children's books. They cost us money. But I'm okay with that. Because you know what? I've been super fucking fortunate financially. I work my fucking ass off. But the truth is, I feel like that's a way for me to give back. To help parents that don't necessarily know how to teach their kids the right shit.
Starting point is 00:31:44 Because they weren't raised that way you know so we give them a tool and if we lose money we lose money i don't care but this is about impact absolutely and uh i don't know i am proud of that yeah you know and the ranking's cool it's like a you know it's a little thing you know it's a little middle finger to everybody else but you know that's what you're proud of it because we did it the right way you know and it's a little middle finger to everybody else, but you know, but you're proud of it because we did it the right way. You know, and it's like you're what you're saying. A clear conscience is better than a sense of significance. Yeah,
Starting point is 00:32:11 it really is. Yeah. Um, and knowing that you did the right thing and being able to live with yourself, you know, what's cool, dude,
Starting point is 00:32:17 I was just in Denver and I get, you know, I usually get recognized pretty regularly anywhere I go now. uh, uh, you know, not like crazy, but like I'll get, you know, all the course of a day in Denver, I have three or four people come up to me and be like, dude, so nice to meet you. But dude, every time I meet one of these people,
Starting point is 00:32:35 they're the coolest fucking people. They're cool as fuck. Like the people who listen to this podcast on a regular basis are the most down to earth, regular, awesome, cool people, you know, but, and it's cool to meet them. You know what I mean? And like to hear the stories, like I met a guy who's in the oil and gas business when I was in Denver and he was telling me about him and his wife and how they listened to the podcast together. And he was telling me about how it helped this business and all this shit. And like, dude, it's, that's cool as fuck you know like i don't know man ball of attraction yeah but the point is is that you can't get to a point like
Starting point is 00:33:10 that without you know the recognition doesn't come before the significance and to be completely honest the recognition isn't even important you know it's the significance and every single person listening to this podcast right now has a circle of people that they influence, whether it be one other person, whether it be two. You might be sitting there listening and saying, nobody listens to me. Nobody cares about what I have to say. But that's bullshit. That's you telling you that nobody cares. The truth is a lot of people, you have the power to do good and influence people.
Starting point is 00:33:42 And, dude, this could be simple shit. It can start off as little bitty gestures. And you're going to laugh when I say this, but let's say you're a waitress at a restaurant right now and everybody's like, no one cares about me. I'm just a little waitress. But dude, you could set an example real easy and get people's respect just by doing the little things that other people aren't willing to do. Like you see trash on the floor, you pick it up, you know, take extra pride and everything.
Starting point is 00:34:09 That's going to cause people to start respecting you and that's going to influence them to do better. And dude, as little as that sounds, that's the first step to being significant is taking care of yourself and doing the right thing. A hundred percent, you know, within, within the group, you know, and, and, um, you know, people think that, uh, you know within within the group you know and and um you know people think that uh you know these people have all this recognition you know that they just got there by accident you know what some of them did some of them did you know you said kim kardashian kim kardashian made a fucking sex tape let's be fucking real dude you could say oh they did this and they did that well the only reason anybody knows who the fucking kardashians are in the first place because made a fucking sex tape. Let's be fucking real, dude. You could say, oh, they did this and they did that.
Starting point is 00:34:47 Well, the only reason anybody knows who the fucking Kardashians are in the first place is because of that fucking sex tape. All right? And I give them credit, dude. They built a lot of great business off of it. Fucking good for them. I don't hate. I'm not hating at all. But sometimes we aren't blessed with fucking sex tapes.
Starting point is 00:35:00 You know what I'm saying? So we got to do other things. And the other things are this, you know, set an example for what's good. Set an example for what's right. Help people where you can, when you can, every time you can. And that's going to be significant. And when you make a character trait and a habit out of doing things that are significant to other people, guess what happens? The recognition comes. So it's okay if you guys want the recognition. I'm not hating on that, dude. I am not. A lot
Starting point is 00:35:31 of people will say, oh, you know, that's the same guys who fucking are out there doing it for themselves will be the same ones say never do it for the recognition. Look, dude, I don't care if you do it for the recognition. Just understand don't care if you do it for the recognition just understand that the easiest way to get it is to do the right fucking thing and to be a good person set an example and to show that in every chance that you get and to do it genuinely and the recognition comes as a byproduct you know what i mean but significance always comes first if you chase the significance and think that it's the same thing as recognition you're never going to get it right and that's the culture we live in right now we have a lot of people who want to be fucking famous for doing fucking nothing and while they might have
Starting point is 00:36:15 you know i mean the truth is is if you deleted fucking instagram right now how many of those motherfuckers would even matter? That's a good question. You know what I'm saying? Yeah. Like if Instagram disappeared right now, social media disappeared, how many of those people would truly fucking matter? Not many.
Starting point is 00:36:34 Right. Not many. That's right. I mean, on a day to day basis, they wouldn't exercise any influence over us. No. Positive or negative.
Starting point is 00:36:40 That's right. Yeah. So, you know, if you want to, to, if you want to truly become recognized,
Starting point is 00:36:49 it has to, I don't think it has to, but I think a good way to think about it would be, would I be significant if fucking social media didn't exist? You know what I mean?
Starting point is 00:37:05 Yeah, that's a good thought. Honestly, the only other thing I'll add is just kind of circle back to something that you've said, and I want to reemphasize it. Well, let me put it this way. So most people have never heard of Brother Matthias Bootlier. But Brother Matthias Bootlier is the priest who taught a certain George Herman Ruth Jr. how to play baseball. And nobody heard of Matthias, but they sure as heck heard of Babe Ruth, right? Mordecai Ham is a guy that nobody's ever heard of, but at least in Christian circles, you might have heard of the
Starting point is 00:37:45 guy who became a Christian under the influence of Mordecai Ham. His name was Billy Graham. And if you know anything about Billy Graham, if you're a Christian, you might not even, because he's been a very famous person over the last hundred years. Nobody preached to more people in the history of the world than Billy Graham. And so I would say something that a friend of mine, his dad used to say to us all the time, you know, because you grow up in Christian circles and you always, you get this really sort of romantic epic notion about going to Africa and being a missionary or going to Russia and being a missionary. And he used to say, listen, if you don't love your neighbor,
Starting point is 00:38:17 if you don't care about your neighbor, you're not going to care about anybody else over the globe, right? So make it your point to impact the person right in front of you, to be significant to the person right in front of you. And so, that's what I would say is, maybe you will be a brother of Matthias. Maybe you will be a Mordecai Ham. Think about how you'd feel going to your deathbed knowing that you impacted somebody so much that they went down in history, you know? We meet people every day that we can impact. And to your point, live with a clear conscience, focus on the people who are around you, and don't be obsessed with recognition.

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