REAL AF with Andy Frisella - The 3 Worst Pieces of Advice You Can Get, with Andy Frisella - MFCEO309

Episode Date: July 18, 2019

So many of you are good people who genuinely want to kill it in your business & life, but a ton of the advice you are getting on the internet...on Instagram & YouTube & on all the podcasts by the success gurus & "business coaches"...well, it's f*cking terrible & really counterproductive to your success. There are three pieces of advice in particular that are the worst. In this episode, I tell you what they are & actually provide the right advice, so you can make the impact & money you really want to make.

I can stack them hundreds to the roof. I ain't stopping till they stack to the moon. Without me, my family wouldn't have food. Anybody go against me, gotta lose. What is up, guys? You're listening to the MFCEO Project. I'm Andy. I'm your host, and I am the motherfucking CEO. Guys, today is Thursday Thunder, and I know it's been a while since I've done a podcast, but let me tell you what. The reason that it has been a while since I've done a podcast is because I haven't had much shit to say. That's the truth. And today I do have some things to say, some very important things, and I'm going to get right into it. Here's the reality, okay? There is a shit ton of very bad advice being put out on the internet for no other reason

than for people to hear themselves speak, to post a video because they need to post a video. And I want to address some of the irresponsible advice that's been given out by people lately. And then I'm going to tell you some good advice. So let's start with the three things that are literally some of the worst advice that I've heard on the internet in my time on the internet. Number one, I recently heard some advice that told people to make a hundred pieces of content a day okay let me tell you something number one if you try to make a hundred pieces of content a day you will have zero time for doing anything that's actually productive, all right? You don't have a team of 40 motherfuckers

making your content. I don't have a team of 40 motherfuckers making content. So to listen to someone say to young kids and young entrepreneurs, you all, that you need to make that kind of content is asinine to me. It's complete bullshit. And it irritates me and pisses me off because it's

irresponsible. All right. As an influencer of entrepreneurship, as an influencer of young people, I know what that's like because I was like that. I was a young person who would look up to people. And when those people I looked up to would say certain things, guess what? I would do it because I was so desperate to figure out what it was. And I'm going to tell you what it is in a minute, but what it was that I could do to become successful that I would do anything they said. Okay. So I'm going to dispel some of this bullshit and hopefully take some of this pressure off of you guys, because you're getting bad advice from people that you shouldn't be getting bad advice from for no other reason than they want to post

a video on Instagram and they want to talk and they want you to like it and they want you to comment on it, which is a shame because it's ego driven. So let's talk about the real advice. I've already covered the number one. You don't need to make that much content. All right. And when you make that much content, let me tell you what will happen if you make that much content. What will happen is you will post five, six, 10 times a day because out of a hundred, you're only going to be able to physically post six, seven, eight. All right. And what's going to happen? And you know, this happens as well as I do. What's going to happen? You're going to post and then you're going to post and then you're going to post and then you're going to post and

then you're going to post and then you're going to post and what's going to happen? Your page isn't going to grow. Your engagement's going to go down. Your likes are going to go down. Your messages are going to get diluted and people are soon going to start ignoring you. Okay. Have you ever seen someone post 10 times a day and thought to yourself, God, I wish that guy would shut the fuck up. Cause that's what I think when I see those kinds of posts, I know that's what you guys think too. And that's what everybody thinks. It's a terrible idea. Now, do you need to be making more content than what you're posting? Yes, because out of every 10 things that you make, you're going to have two or three that are really decent. Okay. That's, that's the same for us here. Even with Tyler and Madat and my team

here, we make 10 things for every two that get posted. All right. That's reality. But to sit there and literally tell someone that they need to make a hundred pieces a day and they need to post a hundred fucking places all over this, that, with that, dude, you're fucking yourself for a lot of reasons. One, you're never developing great content. Two, you're just saying shit to say it. So nobody's going to listen. Three, they're going to ignore you. Four, you're never going to figure out what your platform is because not everybody communicates the same way. All right.

YouTube is for some people. Instagram's for some people. Facebook's for some people. Twitter's for other people. You can't dominate on all platforms simultaneously. Nobody does that. Not one person. Okay. I focus my shit it's no secret on Instagram

and podcast platform and guess what when it comes to the entrepreneur space podcast I fucking own it okay and you know how why I own it because I don't do a hundred fucking podcasts a day because you wouldn't fucking listen to them. They're valued and they're valued because I practice and they're valued because I say shit when I need to say it and they're valued because I don't blow you guys up with tons and tons and tons of bullshit that you have to filter through to get the one or fucking two things that are decent. All right. So that's a bullshit piece of advice. Here's another bullshit piece of advice. DM people 75 times a day until they fucking talk to you. All right.

Let me tell you why this is bad. Number one, you should be spending your time on more productive shit first. If you don't have a product, a service, some sort of value that you could contribute to the other person, you should not be DMing them at all. And you should be dedicating all that time to creating something of value towards whatever it is you're trying to collaborate on. If you can't help someone progress, if you can't improve what it is they're doing, if you can't make it easier for them to do it, then don't fucking DM them. If you can't help grow their audience they're doing, if you can't make it easier for them to do it, then don't fucking DM them. If you can't help grow their audience, and I don't mean by two, I mean by fucking significantly and genuinely, if you cannot do anything for them, do not DM them anything other than I appreciate you. This is badass. I'm a supporter. And the whole time

you're building that relationship, you should be working on how you can contribute. And then when you're confident that you have something of value, that's when you bring up the collab. You guys bring it up on the first fucking call. That's like instead of asking a girl on a dinner date date, you just go, Hey bitch, you want to fuck? That's what that's like. And what happens to you? You get spit in the fucking face. Okay. So if you want to become irrelevant, if you want to become annoyed, if you want to get on the shit or the list of people, I don't want to fucking talk to you and nobody else wants to talk to you because they're fucking annoying. Go out and make a hundred pieces of content a day and DM every

motherfucker all day. Okay. Do those two things and you'll be irrelevant for fucking ever. Promise, okay? Now, here's the third piece of advice that irritates the fuck out of me. How about this? Don't focus on material things. Material things are fucked up. Blah, blah, blah, blah, blah. All right, I'm so sick of hearing this shit, dude. This is the fucking truth. Sometimes all you got when you're 19 years old is a picture of a fucking Lamborghini on your motherfucking wall. And sometimes when you go through business and when you have to start at zero, not everybody has to start at zero, but when you have to start at zero, like most people, sometimes all you got is a dream. Sometimes all you got is that picture of that car. Sometimes it's a picture of a house. Sometimes it's a watch. It doesn't matter. Sometimes it's a big ass pile of fucking cash. It doesn't matter

what it is, but that's all you got. Okay. And I understand that the purpose of business is to solve problems. I understand how to build a culture. I understand how to sell a product that genuinely benefits people. I understand how to create a product that is at the top of the category because that's all I fucking do. I understand that. But when I was 19 years old, I didn't understand that. And when I was 19 years old, you know what I wanted to be? I wanted to be a motherfucking baller. Okay. And for 10 fucking years, when I had to grind my fucking dick into the fucking dirt, I thought of that fucking car. I thought of the house I live in now, not a house like it, the exact house, which I'll tell that story later. Okay. And you know what? For 10 years, the first three years I made $0. The next

seven years I made $695 a month for a total of $58,000 over the course of 10 years cumulative. And guess what? I fucking thought about that whole 10 motherfucking years, that white Lamborghini on the fucking wall. Now I have over 11,000 people in my organization and those 11,000 people in this organization fucking eat, pay their bills, live in their homes, contribute to their financial success because of that fucking stupid materialistic goal that I had when I was 19. Get it? There's tremendous value in material goals, but you have to have the perspective of really grinding from zero to fucking $10 million in sales for you to understand that. And people who say that shit don't have that perspective. That's the fucking truth. Now, my perspective has definitely changed, which is why my company's gone from 10 million

to where it's going to do close to $300 million this year. Now, the reason that it's going to do that is because I shifted my mindset to purpose-driven. I do find more pleasure in the goals of my employees, of my people. I find fulfillment in them realizing their dreams. Okay. And now it's different. But when you're 19, that doesn't exist in your brain. You're worried about paying your motherfucking bills. You're not worried about saving the world or creating careers. You're worried about yourself. I know that better than anyone. So I'm going to tell you, that's the reality for me. If I didn't have those material goals, I'd be digging fucking ditches right now. So any motherfucker that tells you that you can't have material goals and you can't have this, you can't have that. And you're wrong for thinking this

is full of fucking shit or they never actually grinded the way that you have to fucking grind starting at zero. That's the truth. Okay. So let me give you some advice, some good advice. Here's the good advice. One, you got to learn how to operate a business. Okay. So things that you should be learning instead of sitting on social all day, DMing people for collabs and making bullshit thousand unit content per day. Here's what you should be learning. You should be dedicating that time to creating a product, preferably one that people that they want, not what they need. If I sold shit that people wanted instead of shit that people actually needed, I'd be a fucking billionaire 10 times over by now.

Okay. That was my fucking crucial mistake financially. Now I love what I do. Wouldn't trade it forever. Wouldn't trade it for fucking anything, but I would be far more successful in my business if there wasn't that big education component, meaning I've got to teach people why they fucking need our product. Okay. And they know they need our product, but they don't necessarily want our product. That is a big obstacle that you should think about when creating your product. All right. So try to find something that people want, not one that they need. Number two, once you've created that product, you're going to have to learn how to fucking sell it.

Okay. So learning how to sell three, you're going to learn how to become a leader because if you're going to scale the company, you've got to have other people. So you've got to learn how to lead four. You've got to learn how to build a team. Five. You've got to learn how to build a culture. Then you've got to learn how to scale it. Okay. This fuck, you can even talk about learning basic people skills. If you're one of these people under 25. Just learn how to shake a hand the right way will put you a million times ahead of your competition. They don't even know how to look off their fucking phone for more than four seconds. So if you could shake a hand, say nice to meet you, and actually have a respectful conversation,

I'd be out of your way ahead of the game. But here's the thing, guys. There's far more valuable shit that you should be spending your time on learning than this bullshit advice you're getting on the fucking internet. That's the truth. Okay. And I don't care who the fuck it comes from or where the fuck it says it. That's bad shit. That will fuck you. Those three pieces of advice, making a thousand content or a hundred content piece a day, fucking DMing motherfuckers nonstop, fucking dismissing your material goals because some dumb fuck says that you should. Okay. That's the shit that will ruin you. So the bottom line of this podcast is,

like I say to you guys over and over and over and over again, is this. You got to learn how to think, not what to think. You should be able to look at someone's content. I don't care if they have 20 million followers or fucking 20 followers. You should be able to look at someone's content and think, how does this pertain to me? How does this pertain to me in the context of what I'm trying to do? And you should be able to take that and bend it and mold it and adjust it and make it fit to something that's going to benefit your journey, your path, your fulfillment, your experience on this world.

And ultimately, since this is a financial conversation that we're talking about, your fulfillment, your experience on this world. And ultimately, since this is a financial conversation that we're talking about your fucking bank account. Okay. The money isn't going to be in fucking collabs. When you have nothing to offer, the money isn't going to be you making shitty content about fucking nothing. The money isn't going to be given up on your fucking dreams. The money's going to be in all and doing the opposite of those fucking things. The money isn't going to be giving up on your fucking dreams. The money's going to be in all and doing the opposite of those fucking things. That's the truth. And then taking the time that you would spend on all that worthless shit and developing real skills like creativity, how to create a product, how to sell the product, how to become a leader, how to scale

a team, how to build a culture, blah, blah, blah. I could go on and on and on and on to the more valuable shit you should be focusing on than the bullshit you're being told online. That's the truth. You want to be a one hit wonder. You want to make a hundred grand one time in your life. You want to make 10 grand on some bullshit product one time in your life. You want to have one collab with some dude that doesn't work because you don't have your shit together and then never be heard from again, then go do that other shit. You want to build a fucking empire? Do what the fuck I'm telling you. That's the bottom line. That's the truth. Anybody else who says different

than that is full of fucking shit. And the reason I tell you this shit, guys, is because I want you to fucking win, okay? I'm trying to save you the fucking years and years and years and years I had to struggle. I'm not doing this for my fucking legacy. I'm not doing this to be fucking famous. I don't give a fuck about any of that shit. I care about you winning, okay? And from now on, when I see bad advice, I don't give a fuck who it comes from. You're going to fucking hear about it on the show. And I'm going to replace it with the good advice because I am so fucking sick and disgusted at the irresponsibility at some of the

fucking people in this space that you guys listen to that just spout off because they want to fucking get views and they want to get likes and they want to get speaking engagements that they are willing to give you advice that literally, guys, will keep you from making progress. It won't hurt you. It'll keep you from making progress. So that's that. That's the show for the day. I'm getting back in my groove and we're going to rock this shit out. I love you guys. Let's have a great weekend. Let's kick some fucking ass.