REAL AF with Andy Frisella - THE DIESEL BROTHERS: Crazy Stunts, Custom Builds, and Creating a Monster Brand, with Andy Frisella - MFCEO275
Episode Date: November 20, 2018Heavy D & Diesel Dave are in the house! The guys from The Diesel Brothers, the hit show on The Discovery Channel, joined us in the studio and we talked about everything from custom builds & skid loade...rs to building a multi-million-dollar brand & what it takes to win big in business & succeed at everything you do. These guys are seriously good dudes - men of character who also happen to be first-rate entrepreneurs. Listen up & you'll laugh & learn a ton.
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I can stack them hundreds to the roof. I ain't stopping till they stack to the moon.
Without me, my family wouldn't have food. Anybody go against me, gotta lose.
What is up, guys? You're listening to the MFCEO Project. I'm Andy. I'm your host.
And I am the motherfucking CEO. Guys, today we have an awesome show.
I'm so excited to do this show. Way more excited than I am to usually hang out with Vaughn
because we all know how Vaughn is.
I'll just leave it at that.
Right.
But he is here.
Vaughn.
Helsing.
Diesel.
Vaughn Helsing.
Vaughn Helsing.
We were just talking about ghosts earlier.
The pastor of disaster.
Yeah.
DJ, DJ.
What else we got?
Vaughn Jeremy.
No, we're not adopting Vaughn Jeremy.
I'm sorry.
Still up for vote.
Yeah.
You got my vote.
You got my vote.
Two solid votes for Vaughn Jeremy here.
All right.
So, Vaughn, I'll let you intro our guest and let everybody know.
We're going to get right into it today because we literally sat here for three hours talking
shit.
Right.
We should have just recorded that.
That was a podcast in itself.
Yeah.
Yeah.
Yep.
So, I'll let you introduce our guest today.
Ladies and gentlemen, the Diesel brothers.
The Diesel brothers.
Hey, man.
We're not actually brothers either.
Yeah.
I actually just looked that up.
When we introduce ourselves to people, they're like, hi, Dave.
Well, I think it would be weird if your parents named you Dave and Dave.
That's what I'm saying.
People believe it, though.
And we'll be like, yeah, our parents weren't very creative.
And people will be like, oh, that's cool.
They're still cool.
You guys are cool.
Well, we don't look alike.
The beards, maybe.
But yeah, it's not actually brothers.
We feel like brothers.
He lived in my basement for a long time when we first started our business.
And my daughter thinks that he's dad, dad number two.
So it's definitely, it's probably closer.
Wait, your daughter thinks he's dad.
Let's reverse that. Back that up, right? You are Mormon. You your daughter thinks he's dad. Let's reverse that.
Back that up, right?
You are Mormon.
You are Mormon.
We're Mormon.
Anything goes in Utah.
Yeah.
Yeah, no, he was around when my daughter was born, and he lived, like, you know when you
have a friend stay at your house, right?
Of course.
They usually stay in the guest house or the basement.
Yeah.
They don't usually stay across the hall from the master bedroom.
That's closer to the nursery.
That was the layout of the house, and so, you know, we would take turns waking up, changing
the baby's diaper.
Hey, man. Oh, did you take a turn? I don't think I took a turn. He and the layout of the house. And so, you know, we would take turns waking up, changing the baby's diaper. It was, Hey man, I don't think he and my wife would take turns.
Yeah. So no, that's, that's, that's us. The diesel brothers. Yep.
Show on discovery channel. Yeah. Amazing companies, uh, true entrepreneurs,
very young men. You guys don't realize how young these guys are, probably. But they're, what, 33, 34?
Yep.
And they're just really doing a great job kicking ass in life.
I think the best part about it is about, I don't know, maybe six months or a year ago,
Teech and I, we were talking about the Mega Ram Runner you guys built back in the 60s. It was back when you and I first started talking on Instagram.
And we were in there talking.
I text you about this.
This is funny.
Yeah, we were in there.
We're talking because Brian is the bald guy who was in here earlier.
You know, we're just truck guys, right?
You know the game.
And we were talking about how awesome that EcoDiesel was.
No, the Mega Ram or whatever.
Well, the Mega Ram.
Whatever he said when he came here.
And you texted me.
I think you texted me they want the Mini Mega Ram.
Yeah, the Mega Ram or whatever the hell it was.
And I forget the build, but we were talking about how badass it was.
And I'm like, who built that?
And they're like, the Diesel Brothers.
The Diesel Brothers. I'm like, dude dude i talked to heavy d all the time and i was like no fucking way they're like no and remember i text you i'm like do these
guys all think i'm super cool because i know you yeah out of nowhere too it's funny but i mean you
know it's it actually is a testament to the world that we live in now right like 20 years ago we'd
never even known who you were yeah but the internet well i guess tv has
kind of changed up but the internet allows you to really tap into a different side of life about
the internet too though is that like it allows you to connect with people like that yeah you know
instead of just seeing them on tv like we were just talking about uh duck dynasty guys dude i
would love to have dinner with those guys or fucking go hang out or do something you know
what i mean i'll tell you what though we were up against a serious challenge when we started the TV show versus our social media because network TV
discovery came to us and they want us to be traditional reality TV guys and live by their
format, which means everything that's happening is six months behind the curve. Don't tell anybody
what's going on. Live your life quietly until it airs. We're like, we're like, no, we're,
we're living now. And so you're going to have to find a way to adapt this show into what we're
doing today, tomorrow, the next day. And even though it doesn't air for another
six months or so, cause that's standard TV programming, uh, dude, that was a challenge,
man. But it was fun though, because we went into discovery who's this behemoth corporation. And we
just started basically saying, here's how it's going to work, take it or leave it. And the show
rated well. So luckily they said, okay, well we got to trust you guys. Cause we don't want to
lose the show. So man, they made some changes and they started doing like more up to the minute stuff.
Like, you know, with episodes airing, with current giveaways that we were actually doing that were, you know, being commercials on the show.
We brought this like time space spectrum that the network is so protective of.
We brought it so much tighter than it normally is. Well, I think you pioneered a lot too because you guys were the first guys
that ever really got the networks to do that
on your timeframe.
And now what you're seeing is other shows,
even at other networks,
they're doing more live things,
speeding up the process.
But they have to to compete.
Yeah, that's right.
You know what I'm saying?
That started with these guys.
Yeah, we were one of the first social media,
what do you want to call it,
personalities, influencers that actually became a hit TV show. And you know, there's other guys out there that
have done TV shows, big social media guys, you know, Logan Paul, Jake Paul, those guys have all
been on different, you know, Disney shows and stuff like that, but none of their shows have
ever, I mean, they've done okay, but none of them have stayed. Yeah. So we, we got lucky enough to
be able to be in a position where our social media personalities rolled into our TV personalities seamlessly after some fighting with the network.
And now we are who we are on both online and TV, which is, man, that doesn't happen very often.
No, not at all.
It works for Kim Kardashian.
You've got to caught one porno.
There you are.
You guys didn't have a sex time?
Not yet, no.
Well, you're talking about just two dads across the bedroom.
Yeah, two dads, one cup, whatever they call that.
So before the show, before any of this, I mean, you guys have been friends for a very long time.
Take us back to how this all got to this point.
Man, I tell you, like, our story is the American dream.
And I'm sure everybody says that, but
it really was the American dream. The way our business was formed and the way that it evolved
was two guys doing what they love and trying to find a way to make a living doing it.
And everybody always says, don't make your hobby your career, right? Because you'll get burnt out.
We said, that doesn't have to be the case. We can change this a little bit and we just want
to be able to do what we want to do, enjoy it and be able to make a living at it. So what we started doing back in
2008, uh, Dave and I were single, uh, you know, there's like six or seven of us all lived in a
house together, a bunch of dudes. Um, you know, this was in the economic downturn, the recession,
right? Like everybody talks about the recession. It was terrifying. I think we were just young
enough to not really be scathed by the recession. You know, I think if we were
three, four years older, we would have had real estate holdings and maybe some projects that
could potentially just crumbled. So we were in a position where we had really nothing to lose,
but we had a mini excavator and a skid loader. And we said, all right, well,
all these big companies are out of business. Let's go pick up, you know, just the crumbs.
So we went out and we started knocking on doors and started figuring out people that wanted,
you know, a fricking RV pad, you know, dug on the side of their house.
I'm talking a 12 by 20 RV pad.
Like all the stuff that the big contractors, have you guys seen the show War Dogs?
It talks about selling guns to the government.
Oh, the movie.
Yeah, the movie.
You know how they talk about the big contracts and the crumbs?
Yeah.
We were grabbing the crumbs and we were killing it because we had no overhead.
Our equipment was stored at the side of our rental house where we stayed.
We had one truck, which was mine.
And then I used some of my uncle's construction equipment.
So no overhead.
We'd go out, do these jobs and just make three, four hundred bucks a day.
And we were stoked because we weren't working for anybody and we were on our own schedule.
So we started taking that business and rolling and rolling and realizing that, man, we could
probably do a bigger project.
We might be able to do a rock wall. So we start building rock walls, which to this day is one of
my most favorite things to do. Like it is so therapeutic when you sit in a tractor with a
thumb on it and you set boulders in place. Have you never tried to go rent a machine?
I did it at the entrance to my farm. So, you know, you know, so me and teach built that.
We sat in the fucking equipment doing it together
because like one of us had to run the forks
and the other one had to run the excavator with the thumb.
And dude, we took that wall down
and put it up probably 30 times.
Because all the pieces got to fit together like a Lego.
And then you end up, you're like,
oh, I think this one will look better
if you flipped it over the other way.
And the wall looks different from different angles.
So when you're setting it from the top, you're like, oh, the top of this rock looks good. But then Dave would be down there you're like, Oh, I think this one will look better if you flipped it over the other way. The wall looks different from different angles. So when you're setting it from the top,
you're like,
Oh,
this is the top of this rock looks good.
But then Dave would be down there and be like,
bro,
you got a huge hole underneath this one.
You got to flip it and twist it.
So we didn't know shit about structure.
We didn't know shit about engineering,
but I'm telling you right now,
some life advice.
If you ever get down,
go rent a mini excavator.
The only couple hundred bucks a day,
go get a load of rock.
Dude,
what do I tell you?
So when I was building my farm out,
I bought this farm in 2011
with literally every dollar I had.
And we built everything on it, basically.
The most therapeutic thing for me to do
is to run an excavator.
Hands down.
Yeah, because it takes both hands,
it takes both feet,
and total concentration.
So you could be in there for an hour and you feel like, for somebody like us, where you have a million things going on,
you feel like you've take a vacation. A hundred percent. Yeah. Like I check my phone,
turn your phone off or just put, put audio on and listen to some music or something.
But if you sit there and try to take phone calls, so this is where we got with the business.
Phone calls would start coming in and I would be so frustrated because I'm trying to run the
machine. If you're trying to run an excavator with taking phone
calls, it doesn't work. Either it's too loud or you don't have a hand because you take a hand off
the stick and then you're not productive. Or you'd be like me. Turn it sideways. Flip it over.
Oh, dude, I got it twice. I managed to flip it over on its roof.
Pull up the employee of the month picture. You got that. So this was, you know, Dave's my best
friend. Dave, you know this is a podcast. Did you flip one over too? I know, but I got to
show it. After you listen to this, I want you to go to my Instagram page and look at this picture
because there's a picture of Diesel Dave as the employee of the month. He was my first and only
employee for a long time. He took a skid loader and we were moving a lot of dirt this day and
somehow tipped it all the way up on its end. You know how they wheelie over and stuff like that, but it was a tracked skid loader, which those things aren't supposed to tip. tipped it all the way up on its end you know how they wheelie over and stuff like that but it was a tracked skid loader which those things aren't supposed to tip yeah tipped
it all the way over and uh it was right after he had just dumped all the dirt in the cab you know
when you lift up the old machines didn't have the leveling bucket yeah and it would literally dump
so he just covered himself with dirt and then he tipped it over and so i have a picture of him
giving a thumbs up of a machine that's like front flip somersaulted down a hill and it's dude, it was like, those were just such
simple days. Like we, this was 2008, 2009. Uh, like I said, economic downturn, but people still
needed some, you know, construction work done. So we went out and just took any job we could
possibly get. And like I said, we started getting more and more aggressive with what we were taking
on. And one day my mom's friend came to us and was like, Hey, I'm doing some landscaping in my
backyard. I want to do a waterfall. You guys ever done a waterfall?
And I'm like, I mean, I've seen them.
I totally like fake it till you make it.
Yeah, totally.
We set rock walls all the time.
And so she's like, okay, do it.
And she showed me the bid of the other guy
that had bid out the project.
And I'm like, son of a bitch,
this is more money than we've made
in the last six months on one job.
So I think the bid she got was like eight, nine grand.
And I'm like, we'll do it for 2,500 bucks.
And like, she's like done.
And so dude, Dave and I go to Google and we're like, all right,
let's figure out how to make a waterfall.
And so she wanted, she wanted a pondless waterfall, not just a waterfall.
So this had to have like gravel and all the pump and everything buried.
And so we're just like, we're going to go for it.
We're going to try it.
And dude, we, we built that waterfall probably 15, 20 times.
Oh yeah.
When you talk about like OCD,
build a rock wall is nothing compared
to having to place rocks for water flow.
And guide the water down the path.
Dude, yeah.
Like, because everything looks awesome
until you turn the water on.
And then all of a sudden you're like,
well, son of a bitch.
Now the water's all going out the back of the waterfall.
There's no flow here.
You know, water is supposed to go downhill, right? Downhill is, is relative when
you're talking, when you're in a tractor, everything looks kind of downhill. So man,
that was a crazy project. We took it on. And at the end of the day, we ended up spending way more
time on it, but we were successful with it. And we're like, this is it. Like we, we now know how
to do waterfalls. So we started advertising knowing how to do waterfalls. 7,500 bucks.
Yeah. We started making more money on waterfalls and we're started advertising knowing how to do waterfalls. $7,500? Yeah.
We started making more money on waterfalls, more money on rock walls.
And so we got to the point where we're maybe a year, year and a half in the business at this point.
And we realized that I could make a little bit of money buying the tow rigs that we were moving the equipment around with.
So I was going through a truck like every six months.
And we'd have a buddy buy it from the auction, take it, tow, you know, the tractors with it, make some money,
you know, you working it and then we'd sell it. So I kind of might be onto something there with that model. So one day we are on this big job, biggest job we'd ever taken. Like it was like
the pinnacle of our excavating career. And we had to rent a big machine for it. And this was like a
20, 30,000 pound excavator, probably, you know, retail price, 60, 70 grand. Um, and it was to knock out
a big foundation on a house. And so we take the machine down there and, uh, dude, we're stoked.
Like we're going to make so much money on this easy tear out. And, uh, we're banging through
this foundation. I'm talking like eight inch foundation walls, like in Utah basements are,
you know, very popular, like they're all over the place. So this is, I think it's probably six,
seven feet tall, eight inches thick concrete. And, you know, to do that, looking back now, I know I needed like a
concrete hammer and a saw and like, I should have been doing the right way. We're like, no,
we're just going to bang it with the machine. So we're sitting there just hitting away at this wall
and, and we're killing it, dude. We're hauling off the concrete. We're making good time. Just like,
dude, we are going to make a killing on this job. And we get to the very last section of the wall
and I get greedy with the machine and I start,
um, you know, people who are listening to this, you can't really visualize what's happening, but
excavators aren't designed for like lateral impact. So if you have the arm extended and
you hit the wall, it's not good. Like it'll do a little bit. If your arms extended in and you're
like not too much leverage, I extended the arm way out because this wall wouldn't break. Boom,
boom, boom, hitting it. And we're like, bam, knocks it, knocks it over. Like, sweet dude. That's the last piece of the wall. And I look at
the arm of the excavator and it's twisted. It's twisted out like this. So when I, when I boom it
in, dude, it's like four feet off track. And I'm like, I'm like, dude, we just, we just totaled
this excavator. Like this is a rental. We didn't get insurance. Like we didn't do anything. Like
what do we do? And we're just like panicked. So we're
just super bummed out, head home, um, go talk to us like a bunch of different repair shops. Like,
Hey, is this fixable? Can we do this? And ultimately it ended up not being fixable and
dude, it ruined us. Like everything we had made up into that point, the rental company took from us
literally our last like bottom dollar. And at this point I just met the girl in my dreams,
right? Like I'd met her. I'm starting to like form a family, getting ready to get married. I think this was honestly the
summer before I got married. And, uh, so it's just, I, you know, I turned to Dave one day and
I'm like, dude, that's it. Like we're done. I got to go get a job and I don't know what you're
going to do. And so Dave just kind of did what Dave does best. And he just went into pure hobo
mode. Like no hard feelings. Nobody was mad at
each other, but dude, man, this, this guy can just disappear into thin air and just do his thing. So
where did you go from there? I went anywhere from South Africa to China to see the world,
man. I'd made a couple of dollars and that I didn't tell you about. So you didn't have to pay,
pay your bills with all the money I was making. I was putting back in the business and Dave was,
you know, collecting a check. It's small, but he saved his money and man, he just kind of like,
it wasn't even like a conversation that we had where it was like, see you later. It was just
one day to the next. Like we weren't running equipment anymore. And Dave was out running
the marathon of the great wall of China. And I was getting married. And, uh, so I actually went
and took a job with a company called Rockwell Watches. I kind of helped found the company back in 2009. A good, good friend of mine. He's like
a lifelong mentor named Rich Eggett. I'd worked for him when I was younger, running his motorcycle
rental shops. And he brought me on and said, Hey, my company is your company. Go find a way to make
money. He didn't give me a job title, didn't give me a position. So I just started traveling to
events, like learning about event marketing. I'm starting to learn. I'm starting to
put two and two together about some things that we talked about in the past, like as term as how,
how much you and I love to save cash. Oh yeah. Now I'm understanding why. Dude, I,
I haven't, I have a number in my bank account and it changes all the time, but I have a number.
If I get below that number, I literally get like the cold sweat. Like I just don't do it. So cash is King for me because I've been there where there was no cash. So background,
I come from nothing. I come from no money. Uh, my dad died when I was 21, um, brain tumor,
and he had a brain tumor when I was one, maybe one or two years old. So, um, 1986,
he had this brain tumor. He was a green beret, got, uh, released from
medically discharged from the military. And, uh, they gave him like three months to live,
said, go home and enjoy the rest of your time with your family. And so my dad was, you know,
dying with us. So we thought that he'd recorded the tape saying goodbye to all his kids. Cause
we were all too young to remember. Um, and we're obviously, you know, religious being from Utah.
We are Mormon. We're not the crazy Mormons. Um, and he'd received a blessing from one of the guys in our church that said, you're
going to be able to live long enough to see your kids grow up.
You guys got to realize my dad had a tumor, the size of a tennis ball and the size of
his head at this time.
This was like, it was almost insulting that somebody would give him that blessing because
it was so unrealistic.
It was like, you're not going to like, it's just, this is rude.
Don't give your family false hope.
And I'm telling you guys within three weeks of that blessing, the tumor would just disappeared. I'm telling you, not just, not just like tapered off, but he had a, he had an operation where his left lateral lobe was removed. So my dad always had this huge dent inside of his head. They pulled that out and the tumor was gone for good. So my dad lived an additional 20 years, 21 years. I get home from serving a mission for our church and I'm the
youngest of the family. Everybody in my family had already either been married or gone off to
school or done whatever they'd grown up. And I turned 21. And I guess that was the age that God
said, you're growing up too. We're taking your dad. And so within three months of being home,
my dad died of cancer. The same tumor came back aggressively 21 years later and just killed him
immediately. So that left me with
a mom to take care of. My dad didn't go to college until he was 35 because of his tumor of a sickness
and stuff like that. So he didn't ever make any money until like I was like 16, 17 years old.
And even then he'd be, he was a mechanical or manufacturing engineer. Didn't make a ton of
money, but our family was just kind of starting to get on their feet when he died, which left me with a mom to take care of and, and, you know,
debt and bills and all kinds of stuff. So I had $0. Um, Dave, we joke because where we live,
uh, there's a big highway that splits our, you know, our houses, anything East of the highway
is considered the East side, like moving on up, you know, like the high, like the high life and anything west of the highway is considered like, like west of the
tracks, you know? So, so I grew up west of the, of the tracks and he grew up on the east side. So
he had less to worry about. His dad was a pilot. Um, but still you came, didn't have any money,
right? Oh, I didn't have any money, but my parents taught me how to work hard, which is why I got a
job with you. And that's really what I benefit most from in life from my upbringing is
how my parents taught me to work hard for what I wanted. And so when we went to work,
that's why I was the one with the shovel. I was one getting banged in the head by the
skid loader bucket. I did hit him multiple times with the skid loader bucket. Man,
we had some accidents that were like funny at the time, but I look back, I'm like, dude,
I almost decapitated you with that tractor. So dude, it was the wild west. It really was. We were young. We didn't
have insurance. We didn't have a business license. We were just going for it, trying to figure out
what direction we wanted to go, how we wanted to make money. Making it work. Yeah. Making it work.
Hard work goes a long way in that equation. Dude, that's the thing about Utah is, uh,
we're Utah and it's not just Utah, but it's, it's very like emphasized in Utah is work your ass off.
Like you work from a very young age and that's
why the workforce out there is so strong because kids are taught to work. Like it's not what it is
nowadays. Right. You know, you guys talk about the millennials and the snowflakes and stuff like
that. Dude, that like that shit wouldn't fly back then. Yeah. You had to figure out how to make it
work. And, uh, we did. And I'm grateful for my parents for teaching me that, you know, my parents
never had a lot of money, but they had, like, the most amazing ethics and morals.
A lot of value.
Dude, what I learned from my parents
is worth way more than if my dad would have left me $10, $20 million.
Dude, it's your whole brand now.
Everything.
That's the thing.
It's like people are like,
like, if you haven't seen the show
and you're not familiar with these guys,
they're bringing back family values
and core beliefs in a cool way, which is making it cool the the whole
the whole the success of your brand in my opinion isn't you guys build cool trucks you guys do build
cool trucks there's lots of motherfuckers building cool trucks what they make is cool
is being good people having good family values having a good culture doing the right thing the things that should be
cool you know and should always be cool but like unfortunately as we talked in the last episode
it's just not that way anymore and i think i think ultimately that's your whole life now
dude my dad taught me some very important things my My dad, dude, my dad was a phenomenal guy. Like the guy, he spent time in jail in Mexico
for running over a pig.
He went on a mission for our church to Germany
and baptized over 50 people.
When the average missionary over there
baptizes like one person,
the guy just lived a phenomenal life.
And so I learned a lot from him.
But I think the biggest thing that we learned
was priorities.
It just, you need to learn how to prioritize early on in your life, because if you don't, you're going to wind up
getting to an age where you have to prioritize, but you've never learned how to do it. So you
struggle. And I think that's what the millennials are going through right now is they've never been
taught that they have to prioritize like either lunch money or toys, you know, different things.
They want it all.
Exactly. They just want to have it all. But guess what? Life happens. And then you have to figure
out how to make those decisions. And if you didn't make them early on, then you're going
to struggle. You're going to struggle later in life. So I'm grateful for my old man teaching me
that. He'd always say, it's better to want something you don't have than to have something
you don't want. And I think that was always more or less, I think he was trying to tell me not to
get any girls pregnant. Yeah. Great lesson. Yeah. And I'd leave on a date and he'd say,
you know, we're walking out the door. He'd say, remember a stiff dick has no conscience. So that was like, my old man, I just like stand
out. And, but I mean, dude, uh, you said ran over a pig in Mexico, right? We don't know exactly
what happened, but the dude was, the dude was very, very colorful. Um, and, uh, anyways,
he taught us a ton and my, you know, all of our parents taught us that it's, you have to work
out of that, you know, first you just have to work. Nothing comes without work. And so, he taught us a ton. And all of our parents taught us that you have to work.
First.
You just have to work. Nothing comes without work. And so luckily, I have a good uncle. And my grandpa kind of took me under their wing and let me start kind of working construction with them.
And where my dad was sick, I was learning how to work on the farm with my uncle and grandpa. So
I think one of the most important things that I can emphasize to
people now that I've been successful, people come to us, you know, you guys, people come to you guys
and say, Hey, like, you know, you were just telling me that a lot of your followers are younger men
trying to figure out what the hell to do next. Yeah. I think the best piece of advice that
anybody could ever get is there's nothing easier than a hard day's work. Right. I mean, really,
there's nothing like whether it be manual labor or whether it be whatever you're doing, just go work because work solves all your problems
because it keeps your mind busy. It doesn't allow you to get in like that mentality of like,
son of a bitch, like, you know, get down on yourself. Exactly. It gives you something like
mission. Exactly. It gives you a mission and it doesn't allow you to get stagnant.
So, uh, you know, that's, that's, that's kind of what we were brought up on is work. I think a point that you made, like prioritization is a huge key. Like
we employ a lot of young men here. And my meeting on Monday was how you manage your time is exactly
how you manage your bank account. Like if you don't prioritize your time, let stop letting
people steal your time, including yourself. Like if you're going to go play PlayStation,
whatever it is now, 37, well, you should be investing in your knowledge. Like learn,
learn a trade, learn a skill, learn, learn learn something and the same people who are time broke are money broke because they
don't know where their money's going because they just buy the yeezys or they buy whatever it is
like they need to prioritize hey invest into savings so you can buy a house at some point
in time like invest in yourself invest in your bank account the biggest issue too that we're
talking about is really first of all all, I love millennials. Millennials are our entire workforce here at First Form
and all of my companies and all of our companies. They're excellent workers. There's a couple of
key things that they lack. One of them is patience. Okay. And one of them is understanding that
there's more to life than YOLO. Okay. And the problem is, is that we have a lot of culture
issues going on right now where it's telling people, dude, live in the moment, live this,
live that. And that's fine. There is a time and place to live in the moment. There is a time and
place to say, screw it and enjoy your life and all that. But when that's your whole life,
it's not very rewarding and
it's not practical because you're not planning for tomorrow. And guess what? All you guys right
now who are listening, who are 20 something years old and you're like, fuck it, I'm 20.
I'm going to buy this, that. And you're, you're thinking in your brain, I'm never going to be
that 40 year old guy. Listen, I said the same shit. And guess what?
I'm on the fucking doorstep of 40 years old and it feels weird as fuck because in my mind,
I'm still 25. Yeah. You're never, you never feel your age. So you, so you do have to take some
responsibility back and stop saying, you know, I'm going to go out every single night and spend
all, you know, there's a time to grow out of that. And I think, uh, in all the truly successful people, I know like the people who are truly
successful, they grew out of that earlier than later. You know what I mean? They, they understood
that, you know, you're going to be 40 and 40 is not old. It's not old. I S I'm going to be 40 in
July and I still feel like I'm 25, and I still feel like I'm 25.
Really, seriously, legitimately feel like I'm 25 years old. But do you feel like that scale has slid a little bit?
Didn't 40 used to be old?
When we were kids, didn't 40?
I don't know how old it was, but we didn't know.
I think it did because I think the reason that you're seeing it slide
to where now it's perceived to be a little bit younger
is because of social media. I think
social media, you see a lot of really young 40 something year old people that are just now
really hitting their stride, becoming successful, doing really cool stuff. And I think people are
realizing that it's not, it's, it's not the end of the road. It's the beginning, you know, and
Gary V posted a thing up the other day.
It said, do you think 40 is the new 20?
While I wouldn't say 40 is the new 20,
I would say that it's definitely not like it was when we were kids.
40 is not the 40 that it was when we grew up.
Like, I remember my uncle turning 40 and went to his birthday party,
and the dude just looked old.
I remember, like, he was old.
Yeah, but, bro, my wife and I talk about this.
Sal and I talk about this,
and my friends and I talk about this all the time.
You know, dude, I'm not going to get on some fitness tangent.
But the truth is that most people give up.
And this is no offense.
If you listen to this and you're my friend from high school, I'm not making fun of you, dude.
But I've seen some of my friends from high high school and they're not taking care of themselves.
They're drinking like they were when they were 20 years old. They're not working out. They're
not eating right. Dude, they do. They look quote unquote 40. Yeah. You know, I'll tell you this,
you know, so I'm 33, right? Yeah. You mentioned when I walked in, uh, dude, you're how often do
you lift? How often do you work out? I get that a lot. I work out maybe one day a week. I think that
just technology, our diets, everything has evolved to where our prime is no longer
in our twenties.
Yeah.
Our prime can extend through like some of the, look at some of the athletes right now.
I'm not hitting my prime.
I'm telling you right now.
You can, you can continue to grow muscle.
You can continue to grow your brain.
That's a mental, that's a mental thing.
Yeah.
That's what, what do you accept?
What are you willing to accept?
Are you willing to accept the average, the historical idea of what 40 plus is, or are you willing to fight that?
Right. Because here's how I'll tell you who I look at. I look at the rock.
Yeah. Dude's 47 years old. He looks better than anybody. He's more handsome than anybody. I mean,
dude, if you asked me on a date, I would fucking go. The guy doesn't age. The guy does not age.
No, but he works his ass off to have that that and I think people are starting to see examples of that
society and they're starting to follow that lead well I think again it comes back to the internet
and social media like when you look at the tie-in of it like if you're a competitive person like in
that sense like you don't want to give in you're like you know what dude I want to level up and be
that guy the reason I dude like people laugh at this shit, but I look at The Rock as a
competitor of mine.
Yeah.
And they're like, fuck.
Like, yeah, dude, the guy makes way more money.
He's on a different fucking level, but that's who I consider friendly competition.
I'm rooting for the guy too.
I'm like, yeah, fuck, this is awesome.
But like, dude.
He forces you to, he has like a check against you.
You know what I mean?
You're like, fuck, I want to be that guy.
Yeah.
But you know, like 40 back in the day was.
And you got to give somebody like that a lot of credit because he, his examples didn't
exist.
Well, he's actually forging a new example for what, you know, 40s can be like.
But I think it happens in all aspects.
It's not just, it's not just physical appearance.
I mean, but I was going to say this.
I mean, look at the, at the women.
Maybe it's part of us getting a little bit older,
but like now you're 40,
50 year old women are smoking hot.
That's what I was going to say.
Remember watching your parents get old.
Yeah.
You watched them.
You could literally watch once they hit 30,
40,
whatever it was,
you'd start to be like,
Oh,
dad's going bald.
He's getting a gut.
Look at you guys.
You guys are probably in the best shape of your life,
right?
I'd close.
I feel like I'm the best that I could ever be.
You know what I mean?
My wife and I joke about this all the time because somehow as we're getting older,
like my wife is way,
I tell us to her face,
she's way more attractive now than she was when we first got married.
And I,
dude,
I'm like,
you look at picture me when we first got married.
There's some stuff on my social media.
It's like,
that guy looked like a bozo.
And like,
it's okay.
Now as you age to come into your own and,
and like continue to mature and get better and not just embrace the fact that like, well, it was a good as you age to come into your own and like continue to mature
and get better and not just embrace the fact that like, well, it was a good ride.
My twenties are over and now it's downhill slide.
That's what I'm talking about accepting it.
I think a lot of people just accept it because it allows them to opt out of the work.
Yep.
You know, you're talking about the work, the work, the work.
We're big on the work, you know?
And you know that because we follow each other.
And I think that's why we vibe so good.
It's because we have the same core beliefs but dude by saying oh i'm 40 oh i'm 35 oh i'm
pregnant oh i'm this it allows you to opt out of the shit that's hard which is what's hard what's
hard eating healthy is hard drinking a gallon of water is hard for most people we've drank a
fucking five gallons of water sitting here dude we, we sat here for three hours before, and now we all keep having to go pee.
Yeah, we've had 64 water bottles.
Just a total side note.
Do you piss more in the winter than in the summertime?
Well, I know this.
I feel like it.
I pee outside.
It's because you're not sweating, right?
No, dude.
I think what it is, I think we're going to talk some redneck talk here, because I think
in the summertime, I pee outside more.
That's true.
That's true.
It doesn't count as much.
So I don't go to the bathroom as much. So you don't think it's as much. In the winter, you're constantly going to the bathroom because you don't go pee outside that's true so it doesn't count as much yeah like so i don't go to the way as much yeah so like you don't think it's as much in the winter you're constantly going
to the bathroom because you don't go pee outside i'm so glad i'm not the only one that pees that
like when i go check the mail at night i put the garbage can out it's so much easier just to stop
in the bush like nobody wants to flush or i just piss in the fucking yard yeah whatever it is just
go like dude i remember when i was turned 25 i'll never forget this when on my 25th birthday dad i
was living in springfield missouri dad came came down to visit and I had just bought that
silver Dodge Ram. Remember that? Oh yeah. And I thought that thing was the coolest thing ever.
It was. It was cool. It was like my first truck. I really bought on my own, built it on my own.
And dude, me and dad went to this place called the Upper the upper deck for my 25th birthday and i think halsey was
with us too and dude my dad we my dad was my dad had to pee and my dad will pee anywhere he like
he's old school like it doesn't matter where he's gonna pee yeah all right so he starts i have the
truck running and there's i'm parked in the parking lot and he's right as he starts to pee i drive off because you know like once you
start peeing you can't stop especially after you've been drinking dude he's fucking standing
in the middle of a lot trying to catch the truck as he's peeing like wobbling sideways dude it was
the funniest i'll never forget that like you know how like you have like maybe 15 key memories of
life that's one of them one of them was driving off while my dad
was trying to pee on the tire in my truck. Yeah, no, dude, that's, that's funny because
my dad had a stroke when I got home from my mission. And this was like when he was getting
ready to pass away and same thing happened. But when you have a stroke, you lose one side of your
body. Like when it's a bad stroke, he lost the left side of his body. So we were at a, a state
line casino, I think down in Prim, Nevada. And he loved, he dude, he could not go through there without getting shrimp cocktails. Like ever since I was like one or two years old,
we would stop when we'd get shrimp cocktails. And it wasn't like, I'm not talking about tradition.
It was a tradition. And it was just, we'd sit there and get our shrimp. And to me,
I thought like you couldn't go through Prim, Nevada without getting shrimp cocktails.
So anyways, uh, this is when I'm 21 and he's, he's just kind of getting sick
and he's pissing behind the car one day. And I do the exact same thing,
but picture a guy with a stroke that can't move the left side of his body. So he's just kind of getting sick and he's pissing behind the car one day. And I do the exact same thing, but picture a guy with a stroke that can't move the left side of his body.
So he's like dragging his left leg to the parking lot,
all over the place,
dude.
Like you're right.
That's one of those memories.
It's like in color.
It's not going anywhere.
It's there for life.
So when you go through prim Nevada,
do you get shrimp cocktail now?
Hell yeah,
dude.
And I still love shrimp.
My wife now it's like a family thing.
Like she can't go to Costco without getting a big thing of shrimp with the,
you know, the dipping sauce.
That's great.
Dude, I don't know what it is, man.
My dad just like, there's certain things that stick with you from your childhood that you
feel like every family.
I'll tell you yours.
I know what his is.
It's pretzels.
That's right.
Soft pretzels.
It is.
So my dad, when we were growing up out here on the street corners in St. Louis, on Saturdays,
dudes will sell hot pretzels out of paper bags.
You pull up, you pay five bucks or two bucks or whatever. dudes will sell uh hot pretzels out of like paper bags you pull up you
pay five bucks or two bucks or whatever you get like three or four pretzels so that was like one
of the things he always did with me and sal was like we would play soccer uh and then we would go
and get one of these bags of pretzels we always had to go to his work no matter what we did on
saturday we always went to my dad's work yeah like that was it after we would go to soccer then we
would go to soccer he would go check in he'd do his shit and i'd and I would run around the warehouse, drive the tow motor, fuck something up.
Yeah.
You know, you know what's funny is it's very similar how Enzo's growing up.
That's, I mean, so when you're starting to allude to this.
Yeah.
So it's weird because like we would go to his thing and we learned how to drive the
forklift and all this shit when we were little kids.
Him and I have always driven equipment just like you guys.
Yeah.
And it's my favorite thing to do and his too.
We used to call him Bobcat Sal. Which is funny funny it was just funny my son's obsessed with the bob
was bobcat sal because dude if there was like a stick in his yard and he wanted to pick it up he
wouldn't go pick up the stick he would go get the bobcat dude to do it dude we need to put together
some sort of like bobcat like olympics olympics exactly like some sort of competition for years
dude we should do that we actually did it rob ba Rob Bailey. We actually did it at Rob Bailey's.
We were trying to put a four-wheeler.
You guys are friends with Rob?
Yeah.
So we went up to Rob's headquarters a few years ago, and we started talking about this
idea of Bobcat Olympics.
He'd be in on it, too, because he's into this shit, too.
Dude, I am down.
He's got a little track 185.
I am so down for that.
No, he bought a new one.
Did he?
Yeah.
You just build a gauntlet, dude.
You know what I mean?
Just build something where you have to start at point A
and to get to point B,
you have to move X amount of dirt.
It'd be like American Ninja Warrior
in a bobcat.
Dude, I'm so in.
I'm in too.
This is happening.
This is happening.
This is 100% happening.
We should fucking do
either an episode on your show
or a YouTube show
because, dude,
and then you just invite
Why don't we just do it on Saturday?
Yeah.
Exactly, dude.
Dude, I'm fucking in too.
Dude, I would do that in a heartbeat.
Bobcat Olympics.
You know, there's all these dudes listening to actually do it for a living.
Listen, if you do it for a living, you're not invited.
I'm telling you, guys who operate equipment online are the biggest divas.
Oh, yeah.
Bro, if I'll post a picture of, I posted a picture of my Bobcat the other day, my skid
loader.
And I said, I called it a compact track loader.
And people were like, that's the technical name.
Dude, so many dudes were like, bro, it's's a skid steer it depends on where you live it doesn't yeah exactly it's a bobcat when i grew up it was a bobcat and then
it became a skid loader yeah and now to me it's a skidster that's all it is it's a skidster so
because the bobcats no matter what it was here in missouri it's not in missouri it doesn't matter
what brand it is it could be new holland it could be cat it could be John Deere it's a fucking bobcat I didn't even know bobcat was a
brand until I was like 20 I thought that's what they called that style of machine it was like a
bobcat exactly so you know how people in other areas call like there's where you go certain
places in the United States they call all soft drinks yeah exactly everything's a coke or it's
a soda or it's a pop so that's how it is with Bobcats here. Like you could be driving a fucking John Deere.
It's a Bobcat.
All right, two things.
There's a guy online.
It's Black Sheep Skid.
Do you guys see this guy on Amazon TV?
Black Sheep Skid.
Black Sheep Skid.
This dude, okay, he's got his little Amazon YouTube channel that comes in.
And my son is obsessed with Bobcats.
So it's Black Sheep Skid.
This dude can run a fucking piece of equipment.
Oh, yeah, I've seen this guy.
He actually loads, like he'll load on two wheels wheels and he balances it on a log and stuff like
that.
But I mean, like the guy that climbs into the back of the truck, you know, no trailer
just loads up on a flatbed, sets it in, but he could be like the, he could be the moderator
of skid steer Olympics.
I love it.
You know, this is happening.
Like you guys, this Vaughn, you saw this, they're all signed up for this.
We're all set up for Bobcat Olympics.
Nobody's backing out.
I'm notarizing. Yeah. I want Vaughn to do it. My son is coming. So we're going set up for Bobcat Olympics. Nobody's backing out. I'm notarizing.
My son is coming. So we're going to have to figure that out. Yeah. I'll got my boy there. So we,
uh, I think this is a good, um, so, but here's the deal. I can also see Vaughn's eye twitching
a little bit, I think because we're getting a little off track from what we were talking about.
No, but a little bit, but you know, that's the, that's the beauty of this podcast,
you know? So wait, wait, wait, wait. So I've been meaning to say this for a second,
because I couldn't get over my head Dave and Dave.
And then hearing whenever you were excavating
and you guys were doing odds and ends jobs,
that's what Andrew and I grew up pouring concrete.
We did foundations and I did flat work
whenever I first got into sales.
Very similar.
When he was telling that story about them pouring pads,
I was thinking like, dude, that's the same shit we did.
It's exactly the same thing. I sold cop copiers i would literally get in a suit and tie
i would go to work we had a 7 30 sales meeting i would leave at 8 15 i would go i would go do
flat work all day and i would come back because we had to check in by four and i would put my suit
i would a lot of times i'd shower at the customer's house i'd be like hey man can i shower here are
you cool and i would go back and we'd knock it out we had to figure out how to get it done
but i couldn't help when you were talking about when,
you know,
you guys tore the fuck out of that,
out of that boom.
Tristan,
his name is not Dave.
You are Tristan from legends of the fall.
You got that beard.
You go to China.
You know what I mean?
You go experience life. Like you did it,
man.
So I'm sitting here.
So now it's Dave.
That means you can't trust it.
You can't let them be around your chick then.
I know.
He's not allowed to stay across my master bedroom.
I let him live in my house for four years.
Son of a bitch.
There's a reason why your daughter thinks I'm her dad.
Yeah, dude.
I mean, so that actually brings us back
to where we were with the business.
Excavating company, buried it.
I'm getting married.
Dave's wandering the world.
And I'm telling you, like,
every week I'd see him in a new place doing crazy stuff. And that's the beautiful thing about Dave is
I love the guy because we're very alike, but we're also polar opposites. I'm OCD.
All my shit has to be exactly where I put it. And Dave knows this. If he moves my stuff,
dude, even if it looks like a fucking mess, I know the thing is I just have to know where it's at.
I have to know that I was the last person to touch it. So polar opposites that way. But Dave is different than me in the fact that he actually genuinely,
I care about people. I really do. But I also care about my time, my agenda, my schedule. I want to
be able to just move, move, move. Dave, I've seen Dave break commitments to like best friends
because he had three minutes prior committed to a homeless guy that he'd be at his baptism or his
wedding or something like, dude, I'm telling you, like he will make the weirdest stuff, these commitments to people.
And he, dude, he will not let you down. He's the most loyal bastard you've ever met in your entire
life. And anybody who's listening to this that knows Dave knows that it is so much so that it's
almost to a fault sometimes where it's like, dude, you don't even know that person. Like
you gotta be at my wedding, not that guy's wedding. So that's why he makes a great partner. By the way, that's a great name
for a memoir, a great title for a memoir, loyal bastard. I'm telling you that is what gonna go on
his headstone. Loyal bastard. That's great book. You wouldn't fight that, right? No, that's fine.
Well, Tristan, loyal bastard. So 2012 rolls around, right?
I'd been doing my stuff for Rockwell.
And then finally I'm like, all right, I got to break out.
I got to do my own thing.
I want to do what we were doing before, which was not necessarily excavating, but the equipment side of it.
Let's buy some equipment, turn around, sell it.
So I took all the money I had, which wasn't very much.
And I tell the story now.
I still wonder if the FBI is going to investigate me.
But I did what was basically I'd go get a car loan and I'd borrow a little bit more than, I'd get a good deal on the car. I'd borrow 20
grand on the car because that's what it was worth. And the bank knew that. And I'd only paid 10 for
the car. So I'd get a little bit of working capital. That was the only way I knew how to
get money back, especially when banks weren't loaning money to people. So I scoured up maybe
15 grand, something like that. And I went out and got my dealer license. I got my auction license.
I got everything that I needed to be able to go buy and sell cars and trucks. And I just started going to
the auction, buying one car at a time. And my motto has always been, there's a butt for every
seat, which means I don't have to go buy the Honda Accords and the Toyota Corollas, which are really
good selling vehicles, but everybody else is buying them. Let's go find the weird shit. Let's
find the stuff that falls through the cracks. So at the auctions, I would buy the old, the bucket
truck that the power company returned on lease. And I'd buy it for two or three grand because
none of the other dealers knew what to do with it. I turn around and sell it for like eight,
10 grand, killing it. I'm making huge margins. And so one day I get this bright idea that
we want, so in Utah, there's a whole culture of door-to-door knocking sales, right? You know,
Vivint, all these alarm companies, pest control, everybody's a door knocker. So I thought,
if we can take that idea and mix it with car sales, I think we might be onto something.
So what we wanted to do was go knock on doors, buy people's junk cars and either wholesale them
through the auction or sell them to the public. Well, what you did was you went and bought a
tow truck and they couldn't have come at a better time because I was running pretty low on cash and
I was in the middle of China and I leveraged everything I had to buy this pile of shit tow
truck. It was beautiful. He emailed me a picture of this. He said, Hey, you ready to make
some more money? And I got on the next flight home. Dude, it was honestly, it had the feel of
like we're getting the band back together. You know what I mean? I got an idea, bro, come home,
let's go buy some shit cars and just sell them. So dude, he came home. I think he was like the
next day he was there jumping the tow truck. We go to this kind of a rundown area by us. Um, and we start knocking on doors and we see junk
cars on the side of your house and we say, well, do you want to, you want to sell that? And, uh,
it wasn't very, it wasn't a very good business model because one or two reactions, either they
were pumped, they were getting rid of their junk or they were offended that you only offered them
500 bucks for their treasure. I know what I got. It turns out people are attached to their junk.
I'm assuming this is on the west side.
This is definitely on the west side of the highway.
There's no vehicle stored outside on the east side.
Dude, that's all I could think of
is that saying that people use on the Craigslist.
No lowball offers.
I know what I got.
But there's also, if you knock on enough doors,
you'll bring home two or three vehicles a day
and we'd buy them for 500 bucks and sell them for 2,500.
And I thought that I was on to the next big business model, like buy vehicles that
are junk off the street, turn around and resell them. And maybe it could have worked. Maybe it
wouldn't have. Um, but that's what we started doing. And after a while we kind of got tired
of, you know, dealing with junk. And so we started, you know, buying some of these trucks.
And I remember in 2012, we bought a mega cab Dodge and I knew guys that stretched the frames on those and
they make a mega cab, a long bed because they don't do that from the factory. And I thought
we can do that. So we bought this truck at the auction. It was 25 grand and brought it to the
shop. And I had a couple of Mexican mechanics that worked with me. They were my very first
employees. They're still with me to today, uh, like best guys in the world. And they just,
they just said, all right, we'll figure it out. So we cut this truck in half and we put the frame extension in and we welded it back together. And the truck, the wheelbase
was off by like two inches. One side was shorter than the other. And the truck was like driving a
banana down the road. So we pull it back in the shop and we cut it, weld it, splice it together
again, dude, it freaking again, fight, fight, fight, finally figure it out. And that was how
we begin like our career of buying trucks, chopping them to pieces, modifying
them and selling them.
And the real magic to all this was in, it was October, 2012.
I remember very clearly.
This was back when Facebook, remember when Facebook didn't really throttle anything back.
They didn't know what they had.
Yeah, no algorithm.
You could put something out there and it would go viral for no reason at all.
So we put these trucks out there.
That was the fucking best time of social media.
Dude, those were the glory days.
That's how we started our business.
So diesel Dave would go buy a truck at an auction. He'd drive it home.
He'd take a video of himself, like driving it. And like, he just, you know,
slept at a truck stop. His hair was all goofy.
He'd send me a video and I'd laugh and show my wife.
And then one day I'd like, I should post this online and just see, you know,
see what my friends think. I posted it.
And all of a sudden these videos I start posting a diesel Dave just being
himself, dude, they start getting like hundreds of
thousands of hits on some of the pages that we'd built to be able to sell the trucks.
And so Facebook really, really just kind of let us get away with whatever we wanted
for five, six, seven months, uh, all the way through the first part of 2013. And we had
due to by April of 2013, we had like probably half a million followers on Facebook.
And we're like, we're not doing anything to monetize this. Like maybe every once in a while,
we'd advertise a truck for sale, sell a truck. So I'm like, we got to figure out a way to
monetize these eyeballs. We have so much traffic. And so somebody one day was like,
you should raffle a truck off. So I'm like, that's a great idea. I look into raffle laws.
Turns out that's not, that's like, you cannot raffle for profit. It's a, it's, it's a big,
like nightmare business. So I started looking into sweepstakes, like sell a tangible product,
you know, no purchase necessary if you want to enter. So not knowing anything about the
sweepstakes model, we went in and just went all in with like a $60,000 truck said, we're giving
it away. If we sell enough product, great. If not, when we were still committed to giving it
away, cause we had to get bonded in New York and Florida. Like if you don't give it away,
the attorney general's putting you in jail. So we're like, all right, let's figure it out.
April, 2013, that launches, um, August of 2013, that giveaway ends. And we had done like $450,000
in sales of product that we didn't have. We started by selling wristbands because we had to
have just, I didn't care about the product I was trying to sell. I was just trying to just sell
something for the sweepstakes. But then people were like, well, anything else besides wristbands? Like, yeah, here's a t-shirt. And so we went and
knocked off like a Jack Daniels t-shirt and got a cease and desist the next day. We not like, dude,
dude. So I'm pleading to fit. Yeah. Probably smart. We got Harley too. Yeah. Dude, I've had
a cease and desist. Like until you've had like 15, 20 seasoned assists,
you're not doing something right.
You got to get them all.
You're not too close to who they are.
Exactly.
So we started getting that stuff
and we started selling merchandise like crazy.
And our social media was going bigger than ever.
The videos we were posting were taken off.
And we finally, we did an April Fool's prank
where Dave basically took the exhaust from a truck,
routed it in through a bathroom window, and we floored the truck and that truck blew a lot of
smoke back then. This is back when we were a little more reckless about who saw what smoke
and stuff like that. Now we're more careful, A, because I actually believe in clean diesel
performance and B, because it was regulated, like heavily regulated. But this video went viral. I'm
talking like a million hits overnight. Well, it went viral because our friend,
Johnny, was in the bathroom that I was smoking out.
That's true, yeah.
So the other part of the video is the guy was in there taking the dump.
It was a perfectly white bathroom, too.
And it was the best April Fool's prank you've ever seen.
You've got to watch it.
I think it's Diesel Dave Rolls Cold in the Bathroom is the name of it.
And this guy comes out covered in smoke.
Video takes off.
It's a huge hit.
Jay Leno calls us and says, I want you to be on my show.
And we're like, what the hell?
Like, okay, yeah.
So it was one of his last episodes. Jay had us down. Super awesome guy Dude, one of the coolest guys in the world. Cause you know, Jay's a motorhead, right? Like just a good, genuine guy.
He thought it was on a segment that he had, uh, it was called prank you very much. And he had us
come down and he, we were guests on prank you very much. And from there, like literally the next day,
our phone started ringing discovery producers, all these types of different producers wanted to do a
TV show about us. And we said, no, like, no, no, no. We thought it was the guy at the mall with the card that said, I'm gonna make you a model. You know what I mean? Like those guys. And so we thought it was a total scam, uh, pushed them back forever until finally the discover, like the, uh, head of the runaround. We are the network. We're going to buy a show. We promise you X amount of episodes and we're going to do this. And that's when we were like, all right,
let's give it a shot. And we filmed our pilot in, uh, 2014 and then started filming our full
season in 2015 and never stopped. They just continue to order episode after episode after
episode. I think, uh, we're rolling into what's called like season five to the viewers, but to us,
it's called internally, it's called season two.
Um,
and the ratings were good,
man.
We,
we were,
and the readings were good because we're us.
Dude,
that's,
I think that's,
I think that's going to be the most valuable takeaway from anybody that's listening to this.
Like we're going to sit here and talk about a bunch of shit for a while,
but the most valuable takeaway is this,
be yourself.
100%. And there's going to this be yourself 100 and there's gonna
like you said there's a butt for every seat there's also a person to identify with whoever
it is you are right now you know what i mean they're gonna relate they're gonna and i think
that's the problem with social media right now is you have people that are in i know it's the
problem with social media they inauthentically trying to present themselves as something that
they think people
will like when the reality is, is if you're just yourself, there's people because they
could sense it and they're going to like you a lot more.
Here's what people don't understand.
It's okay to take good characteristics from people that you look up to and implement them
in your own life.
But it doesn't mean you have to be that person.
I love your podcast.
I love what you do, but I'm never going to be Andy Frazella.
Like that's just not right.
That's right.
I'm who I am, but I definitely take some, I don't piss on the toilet seat anymore. I'll tell you do, but I'm never going to be Andy Frazella. Like that's just not me. I'm who I am,
but I definitely take some, I don't piss on the toilet seat anymore. I'll tell you that.
I'm telling you, there's things like, go find somebody who's successful. If you admire that
person, watch what they do. Learn from what they do and literally implement those things into your
life. But maintain who you are. We were just talking about that before we got started. It's
the quirks about you that people love. Like the things that you probably hate the most about
you. Don't be surprised if that's what somebody loves the most about you. Like my wife probably
loves things about me that I, that I hate. And that's why it's hard for guys like us to watch
our own TV shows or watch, you know, listen to our own podcasts because you're your biggest critic.
When sometimes you just need to sit back and let it happen because natural shows, like it
just, it's very obvious when you're being yourself versus being somebody that you think you should be
or somebody that somebody else wants you to be. The way I put it is, um, integrate, don't imitate,
like take what you want from different people, bring it into your brand, but don't completely
copy somebody else. A hundred percent. No, I think that's, that's phenomenal. And you know,
people look at us as the truck guys. We're way more than the truck guys. We are.
Oh, I don't think that. I think that that's what gets them in. I think what keeps them is
who you are in terms of personally, I think it's the family values aspect. You know what I mean?
And we do, I mean, diesel Dave just had a second baby. I've got three kids. My wife wants another
one now. Um, dude, we go through the right thing right thing it's dude it's all the things that we talk about
on the show you guys embody that you know what i'm saying like so yeah like uh like when you
what you did for uh uh what was his name yeah and that's kind of where i want to go with this is
success is awesome man be having the nice you know, it dude going to cool
places, doing the cool things that is fun. But dude, that, that all has a ceiling. At some point
you're going to do stuff. That's so cool that it's just all the same. That's right. But what
doesn't have a ceiling and what doesn't have a limit is the joy you get from helping other people
impacting them, changing. There's no bottom. There's no bottom to that. Like you could literally never gets old. It never gets old. And every time it
becomes more gratifying. So man, I tell people like this, I put it in a weird way. Sometimes
I say, sometimes I help people out of selfish motives because it, it, it, it like, it feels
selfish because I know I'm getting something out of it, but that's okay. Dude, every giving action
has starts with a selfish motive. Every single time you give like, and it's, it's okay. Yeah. Dude, every giving action starts with a selfish motive. Every single time you give, like, and it's okay.
That's what you got to understand.
It makes you feel good.
It should make you feel good.
Yeah.
People try to judge on that and they try to say, well, the only reason you're doing that
is because it makes you feel good.
So what?
Good shit's happening.
So yeah, the Jose Caballero thing, right?
We posted it online and I had a lot of people, not as many as I thought I would, but I had
people say, why are you posting about this?
Why are you telling people about this? And because it's
awesome because it's something that I enjoy. And if you follow my page, you'll see that I only post
shit that I actually authentically enjoy. So if you don't like that, go somewhere else. But B,
I did it because the ripple effect from that was mind blowing. I had comments, messages, DMs. I had
literally pictures and videos of kids driving
down the road that were like, man, I was just going to work and I was just going to go straight
to work and not think about anything else. But I saw this family, they needed a ride. They had
a blown out tire. I stopped, fixed their tire, took them where they needed to go. And it was
because I liked the way that I felt when I saw what happened with Jose and his family. And so,
yeah, you're going to see high profile people post about doing good because guess what?
I'm not bragging.
There's another
aspect to that though too. And I'll tell you, I'll tell you what that is. And you may be familiar
with this at this point or not, but if you don't post that shit and you're, you're doing well
financially, if you don't say or do or show people what you do, they assume you don't.
And they assume you're greedy. So it's like you lose either way. So I would choose, and I do choose, and so do you,
to show those stories.
Because not only does it show that, hey, yes,
I'm actually doing things with my success,
but B, like you said, it inspires people to do more good things.
Well, it's kind of like what we were talking about.
You're setting the example for who that person should become.
If they admire who you are and your core values,
now you're raising a bar.
Like, hey, go out and help other people.
Dude, like it or not, when you become a public figure
or a high profile person, you are setting an example.
And you're going to be a shithead
and just a total piece of garbage and not help anybody.
Or you're going to do the opposite.
And you're going to inspire people and motivate,
like you guys do.
You guys reach out and you find opportunities to help people.
I sent Andy this text the other night. I said, what you guys are doing with the podcast is literally changing the
course of history. And that may sound like a big, bold statement, but it is. People are going to
look back at this in 10, 15, 20, 100 years from now. And this is going to be in the history books
of somebody that came out and did something so great and so selfless and you guys don't realize the impact that you're making.
You are changing. Dude, I am, let's put it this way. I'm successful. I've got everything that I
want in my life right now. I'm doing well. I don't need to listen to anybody, but there's a reason
why I listen. I like, I'm hungry for every single episode of this because what you guys are talking
about is not just your, you know, rah-rah, become a better person type stuff.
It's not your get rich quick.
It's real shit that I think we all think, but sometimes we're not able to articulate into words.
And that's what, Andy, you're really good at.
Thank you.
When I tell people, listen to Andy Frazella, here's my disclaimer.
You're going to feel a little bit like taken back at first.
You're not going to know how to understand him or take him.
But the reason why is because you're going to feel a little bit like taken back at first. You're not going to know how to understand him or take him. But the reason why is because he is not, you're not making
shit up. And there's a reason why there's a delay when Andy responds to the question. It's because
he's actually thinking about it. He's not on autopilot saying it's not auto response. No,
it's not. And you can tell that's the beautiful part about it is because you're getting an
authentic answer. You're getting real thought and real care. So I just got to
applaud you guys on that. Like you are literally changing the course of history because there's
millions of people that are listening. There's a reason you're number one for a reason. And I'm
telling you, even if just 1% of those people that are listening are implementing what you guys are
teaching a mad, think about the swing that you're, that you're, that you're changing. Like you are
implementing this huge, like, uh, like course correction in our society for people that,
dude, they're good people. They just lack the ability to think this stuff for themselves.
I think a lot of those people, first of all, dude, like I told you via text, I mean,
that's, I'm super honored to hear that, especially from someone like you.
But I think it's not socially acceptable to think or
say, or do some of the things that we talk about here because it's just not cool anymore. Just like,
you know, um, making a show or talking about, you know, your guys' religion, you know, like,
uh, I was watching, we were talking about ghost adventures like everybody knows i like ghost adventures there's another show on uh like called ghost hunters live or something the
whole show is live yeah and it's on like right after ghost avengers but the uh the guys at the
beginning of the show always pray and i was watching it the other night and i and i said to
emily i said you know i think it's really cool that they show that on the on the show because
they huddle around they do a little prayer and then they go do their thing and that's really cool that they show that on the show because they huddle around, they do a little prayer, and then they go do their thing.
And that's not cool anymore.
You know what I mean?
It's not cool to show those kind of things.
And I just applaud those guys and you guys for being vocal about being a Mormon and your beliefs and things like that.
Because, dude, you know what?
I'm not a Mormon, but I appreciate the fact that you guys have beliefs and those beliefs are at the core good.
Dude, talk about beliefs for a second though, because this is something that has hit me hard
lately. Beliefs can be whatever you want them to be. And beliefs can be used for good or for bad.
You guys remember like all the cults back in the nineties, remember like they believed something
and they went and did it and they all went and killed themselves and they went and did crazy horrible shit you talk about the the
school shootings and some of the stuff that's happening now right if you believe something
belief is powerful man it's gonna make you do something so check yourself and check what you
believe and if you don't i think the most dangerous thing is not believing anything at all yeah because
you don't do anything right you literally don't do anything and then you're influenced influenced by just whatever comes your way. Anything that comes your direction, you need a
cause, you need a purpose. And so you got to latch onto whatever it is. You need to take a step back
and take a look at what do I actually believe? And start with, do I believe that there's a God?
Yes or no? I don't care what your answer is. Move on to your next one.
Chocolate or vanilla.
Exactly. Do I believe that? I don't care what it is. Find a belief, latch onto it, but you need to watch as you go
down that path. What are you believing in? Is it good? And I think that's a gray area, right? Like
what's good, what's bad. I'll tell you this. If what you believe in is going to make somebody
else's life better, it's good. It's something you should latch onto and hang onto for dear life.
Right.
If what you believe in, it could potentially affect somebody in a negative way,
then you need to check that.
Right.
You really need to hang onto that because, man, beliefs like, I believe in God.
I believe that there's life after this.
I believe in spirits.
I believe in ghosts.
I believe in the gospel principles that we've been taught in our church.
And dude, that is powerful. That has caused me to say no in situations where it would have been really easy to
say yes. And things like that have saved my marriage. They've saved me from making poor
business decisions. Like grab onto the belief because like, you know, it's, you guys have heard
like faith of a mustard seed, right? Like you've seen a mustard seed. They're like microscopic,
tiny. You put that in the ground, you start growing it. Mustard plants are huge. Like it starts at something very small.
So you need to be watching and observing what's happening in your head.
What you're planting.
Exactly. What you're planting, because that's going to grow. And it's not, it's not going to
grow slow. Like this happens quickly. And it happens when you least expect it. Like next thing
you know, you're 25, 30 years old and you've got some, you've got some stuff that you planted years ago
that is either good or bad. And it's not allowing you to progress. So we talked about this just a
minute ago with the new, new 40. The reason a lot of people are accepting, you know, Oh, I'm 35 or,
Oh, I'm 30 or, Oh, I'm 40 I'm 40 and my life is what it is, is because
their belief is that once your time is spent there, you are who you are, you can't change,
you can't progress, I'm too old, I might as well just take what life's given me and be this.
When this is unfulfilling, it's not producing good, it's not providing a good ripple effect
for the people around you, it's not providing for the people around you, and you're just
saying, and it becomes a victim.
Now those same people are, because they can't draw the line that I believed that my life
was over when I was 40 years old, so the rest of my life isn't my fault.
And then that's where you have the bitterness, you have the regret,
you have people who are saying,
well, you know, life screwed me and things like that.
And dude, it becomes a total shit show
if you don't take control of what it is
that you're buying into.
So I'm a very visual person.
Everything I do has to have,
like I have a photographic memory.
When I think of things
and I remember things that I've seen,
it's a picture of it in my head and I compartmentalize things, um, in different areas in my head by images. So when I remember something, I go back,
dig through the file cabinet, pull up that image. And I say, that's, that's what that is.
So that's a unique, you know, um, talent that I think I have that not everybody has,
but I think everybody has to have some sort of starting point or some sort of like,
uh, action. Okay. And what I, where I'm going with this is when I listened to your podcast,
I love it because a lot of times I'll take away from it something that I actually can do
tomorrow. And I know you're not huge on affirmations and stuff like that. Have you
ever done a vision board? Yeah, absolutely. Yeah. I make everybody here do it.
So vision boards are pretty wild,
right?
Powerful man,
man.
I got to show you,
I got to text you a picture of my vision board because I made it,
I made it seven,
eight years ago when I thought some of this shit was like harebrained.
Like I kept my vision board from seven,
eight years ago.
Yeah.
And I literally every fucking thing on it.
I have two.
That's a,
I'm the same way with the exception of the Cardinals.
Yeah.
Yeah. I don't own the Cardinals yet, but that's the best part about the vision have two. That's a, I'm the same way. With the exception of the Cardinals. Yeah. Yeah.
I don't own the Cardinals yet,
but that's the best part about the vision board is because it's never,
it's never intended to be just one and done.
You got to add to that shit.
And I'll tell you what,
check one off,
add one on.
I'm going to give you guys a warning.
Anybody who's listening to this and you're going to be like attain success.
The hardest part about becoming successful is making it.
Yeah.
It's like once you get there because,
uh, your drive, your motivation
is different now because you don't have that hunger that you used to have because you start
to get a little bit complacent. That's why those goals got to be big, big, big, man.
You have to set goals. You have to constantly remind yourself of what do I want? Where am I
going? Keep yourself in check. Dude, I think it's the reason why most people fail ultimately
because they get some success and then they're like, i made it and they stop working they stop being hungry they stop doing the things that
got them where they are we're talking about lebron the other day it falls apart similar with lebron
right like he's why does he have to try harder yeah because he's already kicking ass like he
could potentially be the greatest of all time yeah but he just kind of went to like just idle
a little bit and he's just kind of maintaining so it's that is like the most dangerous yesterday he came out and said that uh yesterday in the
tweet or a couple tweets or the press somehow he was talking about how earlier in the year he
almost cracked and he needs to get refocused yep yeah and it's i give him kudos for for for
checking himself right and being real about it like dude to say that publicly that's a that
takes a man but that's why i's a, that takes a man,
but that's why I'm telling you, it takes a man to say, Hey, you know what?
I've been not doing what I could be doing. Yep. I think the only escape from that mentality,
and this might just be me, but the only escape from the I've made it, there's nothing else
is charity. It's starting to think about other people. It's starting to actually like figure out
how much of a difference you can make outside
of your own environment.
Yeah.
Like, and that's why helping people so gratifying because it is the one drug that's more satisfying
than success.
I think that there's two therapies to that.
I think that a yes charity where Sal and I are both huge and our whole company and our
whole following, all you guys listening, all of us believe in that.
It's just a core belief of what we do. I think the other thing is to make sure that your goals
are forever expanding because a lot of people will come to me and they'll be like, dude,
you know, I will never call myself successful. And because I know the minute I do, I'm going to
get lazy. So people are like, Oh dude, you've got it all. How do you stay motivated? I don't have it all. I look at people like fucking in the history of earth, like as far as the best ever, like,
like I said a minute ago, like I compare myself to the rock. I compare myself to, uh, you know,
guys who are on billionaire level. You know what I mean? Financially, uh, in every area of life,
how I compare myself is not against my friend Tommy from high school. I compare myself against
the Beth, the best in every area. Like I want to be as good of a dude, as charismatic as in good
shape as the rock. I want to be as successful as Bezos, as crazy as that sounds. That's how I compare
myself. And when you compare yourself against that, you've always got work to do. You got a
long ways to go. Exactly. We were talking about that. You guys are the number one podcast like
in the world. Where do you go from there? Yeah. Well, Howard Stern needs to be, you know,
he's doing all right. Like there's guys out there who are doing it bigger, better. You know,
Joe Rogan's got a much bigger podcast. There's a lot of work to be done. But I mean, success can mean a lot of different things,
right? Like we talk about success, you know, and I think the young guy who's listening to 25,
26, 27 year old, they think success is money. And then, and I was there too, right? Like you
always chase that dollar and that's okay. There's nothing wrong with chasing a dollar, but I think,
you know, as I've gotten older, I think kids came into my life at the right time because it forced me to double down on work.
Because now I have something to go to work for, a reason to go to work. But then I have this kind
of like in the back of my brain, this, I always tell my guys, it's not how much money I make or
what the bottom line revenue or what the top line revenue dollar is. It's when I die, what are they
going to say about me? Like when I die,
who have I impacted? How have I changed? How have I helped? And I think, and I know this about just,
you know, for the last hour or two hours of knowing you guys, like that gets deep when you
start having them kids, man, like that gets deep and it gives you a different level. Yeah. You get
a different motivation, a different like purpose, a different man. Like my world does not revolve
around me anymore. it revolves around my
kids revolves around like watching my little boy like do things that i do like i created that guy
and there's parts of me in him and now i'm seeing them so i remember it's like looking in a mirror
that you can you can kind of like tweak and mold exactly and say i didn't like when i was little
and i did this so i can kind of tweak you, you know, push you that direction, man. It is the most gratifying thing in the world. Like it is
magic who can just create, but there's like a narcissistic twist to it, which comes back to
like the charity giving me, you know, like you're like, Oh, I'm doing it. Well, that's like part me.
So I'm going to like, make sure that I give it the right. But you know what, if you're making
yourself a better person, you're focused on yourself and narcissistic or however you want
to call it. If you're making yourself a better person, you're also making the lives of your family better because you're happier,
you're more motivated, you're radiating this positive energy that that's why I look at what
I do. And I want as much success as I can possibly have, because I know that it's going to impact my
family and my happiness is going to overflow onto them. And they're going to be happy naturally because I'm
happy. And so I want as much success. I want as much money, as much success as I can get, because
I want my family to be able to experience that. Especially if for some reason, what if, you know,
my daughter has low self-esteem growing up or my son was like, I need to make sure that I am
creating an abundance of that so that just in case, you know, maybe they don't have it for
themselves. I want them to be able to get
that from dad yeah i mean dude i think it holds for me personally it holds me accountable like
i always want to i try to be i try to be the man that i want my son to be or at least somebody to
look up to you know when you speak about your dad like you can see the emotion coming right because
you respect that right and i think a lot of young men don't have that same i don't want to say
respect for their dad,
but that same love. It's a different feeling. I have that for my dad. I know not everybody,
and especially like a lot of the young guys that work here, I try to up my game because I know
a lot of them did not have a strong fatherly figure. And the thing is, if you don't have a dad,
life happens. That's okay. So a lot of people, go find somebody that you can latch onto that has
characteristics that you would want in your dad and look up to them, whether it be a mentor,
whether it be a podcast, or I don't care who it is, find a way to take good characteristics from
people that you look up to social, exactly. Social is huge. It's so easy these days, dude.
All you gotta do is scroll through your phone and say, that guy's doing cool stuff. I want to be
like him. Yeah. Follow his example. That's right. So Vaughn, you guys probably get this all the
time in the podcast. People always say, uh, what's, you know,
the one thing you can do to be successful, or if you can only give one tip, that is such a
bullshit question because there's no answer to that. They're like, the only way to answer that
is by sitting at a round table with successful people and having them, I'll tell you like their
daily habits and the things that they do. Like that is a very intricate question. So I want to
try to touch that a little bit. Yeah. I don't necessarily want to try to answer that question, but I just want to throw out
things that, so as I go through my day, I just keep a list of things that make me feel better
or that make me more successful. And I just kind of have this rolling list of things that
I know that people are asking this question a lot. And you'll see, as we roll forward,
we're going to start to do a little bit more kind of personal development type stuff because we influence a lot of people.
Our viewership of our show is young kids, everywhere from two-year-old kids all the way up to 55-year-old men that like automotive programs on Discovery Channel.
Listen, motherfucker, I've been watching you for two years, two and a half years.
Yeah, exactly.
I mean, that's the thing.
Like, we have a viewership, a demographic that's bigger than I think we ever realized. And so what that means is with great responsibility, you know, with great power comes great responsibility.
RIP Stan Lee, by the way.
Yeah, exactly. But I believe very much where much is given, much is required.
Yeah, absolutely.
And so that is kind of our mantra moving forward is not just helping people build badass trucks,
which we will always do because we love it, but also share what we have done and accomplished that really gave us true
happiness, not just temporary, like, you know, getting pumped.
We'll share that stuff. You'll see that stuff on our social,
on our TV show,
but I want to be able to help kids understand that there's certain things
that you can do that kind of like a cheat sheet. You know what I mean?
Remember the game genie on your Nintendo used to put that guy on and all of a
sudden you'd win every game. Like I want to give them a little
bit of a game genie. And so some of the stuff I've written down is it's very simple stuff.
One of the first things that I tell people that, you know, have money problems is take your wallet
and go put, I don't care how much money you have. If you're, if you only have a couple hundred
dollars, your name, or if you have a couple million dollars, go take a few hundred dollar
bills and put them in your wallet, Leave them there. Always carry around a hundred
dollar bills between one and 500. That's a good number. If you don't have a lot of money, start
with a hundred. But what that does is it starts to create this mentality in your head of you're
not afraid of money. You dominate money. It doesn't dominate you. So it's loosely hung in
your wallet where if you lost it, I don't care. It's just a hundred bucks. It's just, I just keep it on me. And then it also
starts to get you in this mentality of looking at your wallet and being like, I got a hundred
bucks. I got three, four, 500 bucks. You start to think differently. You feel differently.
I remember growing up seeing, you know, my dad will only keep like a couple of dollars in his
wallet because that's just what he did. But then I would look at the guy down the street for me,
who was like hugely successful and he'd open his wallet to pay me for Mona's lawn and he'd have to sift through the hundreds. And I was
always like, man, that guy, like he always had more money. He always had like, whether it's just
like a mental thing, power over you too. Exactly. Yeah. So what you do is you, you start to take
the power back from the money and just say, I own you, you don't own me. And just kind of create a
little bit of dominance over it. I just, to me, it's, and I don't want to take you off your list.
I want to keep that going, but I do want to bring up a great point. I mean,
when you chase money, it's because you don't have power over the money, you know? And so what
happens in, and I know this from personal experience, you start to make bad decisions
because you're chasing money. Not what's right. If you've got $500 bills stuck in your back pocket,
you're not, you're not chasing it, but you're mentally changing yourself. Like how do you
treat money? That's what I'm telling you. And that's a great, dude, that's a great, somebody taught you that, or at some point in time, you've learned chasing it. But you're mentally changing yourself. Like how do you treat money? That's what I'm telling you. Dude, that's a great, somebody taught you that or at some point in time
you've learned that. Dude, that's the funny thing. A lot of the stuff on my list I've taken from
other people and I've like learned. That is one thing that just occurred to me one day as I was
driving. As I went through my wallet and I was like, holy shit, I got a bunch of cash in here.
And it felt good. And then I started to realize like, man, I've always had a lot of cash in here.
And ever since I've done that, I've been successful. So it's just one of those things.
That's not a magic, you know, code to become rich, but it is one of those
things that I think you'll see more successful people doing. Um, another thing is repel energy
thieves. You got to realize that energy is man. It's just like, uh, take a, take a battery or
take an electric motor. If you take the wires and you connect it to that motor, the motor is going
to spin one way. You reverse those wires. The motor is going to spin one way. You reverse those wires.
The motor is going to spin another way.
Energy is just energy.
We determine whether it's good or bad energy.
And so you can take energy. And if you can tell that it's bad and it's somebody that's trying to like deplete you,
look at your life, look at your daily life as your phone battery percentage, right?
Like anywhere from zero to a hundred percent.
And then, you know, our phones do these new things where it tells us what consumes our
most battery.
Instagram is a huge thing that consumes a lot of phone battery.
Not mine.
Go do an inventory of what your day looked like and realize who took my energy.
Was it the guy that was like demanding my time or demanding a meeting that I didn't want to meet with or whatever it was?
And start to reprioritize the energy that you give people because you only have so much.
Don't the some of the new,
uh,
apps tell you actually how much time you you're spending on social media.
Exactly.
Like I said,
the new iPhone update tells you literally to a T how much percentage of your
battery life you used looking at pictures,
looking at like,
like it is very specific.
There's no reason we can't do that in our own lives.
Conserve your energy.
Well,
my point earlier about bank account and time money,
like time money investment,
like time is your most valuable resource.
Right.
And how you manage it is very important.
Yep. Because you only got so, you got to sleep.
Yep.
Right?
Whether you sleep a lot or sleep a little, it's what you do while you're awake and who's
sucking that time.
Because, and especially as you're climbing the ladder, more and more people start coming
out of the woodworks.
They start wanting a little bit more and start asking a little bit more.
And these people start calling you a little bit more.
Yep. Just like you were talking about being on the excavator. They start wanting a little bit more and start asking a little bit more. And these people start calling you a little bit more. And just like you were talking about being on the excavator, they start ringing a little bit more. You got to prioritize
when and where and how you take and deal with that. That takes me to exactly where I'm going
next, which is turn off your notifications, turn off your email notifications right now.
If you want success, go to your phone and turn off the damn red icons for your emails.
All of mine are off. And guess what? What do you do now? You go check emails when you want to, when you're in a mental state, because what used to happen to
me early in the business, I'd get an email. I'd have to check it because I can't have a
notification because I'm OCD. And it would be, you got an upcoming payment due tomorrow on a
credit line. I'm like, shit, cashflow. And I started thinking about all this stuff.
Now you start thinking about it.
And it instantly changes the course of your whole day.
No, that's true.
Now nobody has power over my day because I'm not letting them.
Man, okay.
So a guy who taught me about sales when I was young and copy.
So I've read a lot of books.
Andrew and I were blessed to be in a sales family.
My dad's a great business person, salesperson.
But he said, manage your day exactly like that.
Like you do not, you structure your day.
So from 9 a.m. to 11 a.m., you make calls.
From 11 to 11.30, you check emails.
You don't check emails at 9.30. You make calls make calls. From 11 to 11.30, you check emails. You don't check emails at 9.30. You make calls. And 11 to 11.30, you check emails. At 11.30, you want to
go to lunch. You go to lunch from 11.30 to 12. You manage your time. And when you really start
to manage your time, you become very productive. And you're going to find energy thieves out there,
people that say, I need a response to this by the end of business today.
Fuck you.
Exactly. Exactly. Guess what? I don't work on your schedule. If I want to be successful and you want me to be successful and help you,
you're going to work on my schedule. I'm not going to be irresponsible. I'm not going to
get back to you in a week from now. I'll meet you halfway. Exactly. I'll take the time and
give you the response that you need when I'm ready to do it. But if I stopped what I'm doing right
now, especially if you have any sort of ADD like I do, soon as you start chasing that squirrel,
dude, that squirrel takes you to like Nantucket when you're supposed to be in California.
Dude, that's hard for me.
And I don't, who's the pleaser of you two?
Ah, man, that is.
What are you trying to get?
Yeah.
Can I find a friend?
No, but I'm talking about like, this is hard for me because by nature, like I'm a helper,
pleaser.
Like I want to help.
This guy.
I want to help everybody.
You know what I mean?
I want to help.
I want to help.
I want to help.
And so that.
You've got a lot of it too though.
I think it's in all successful people, right? I think, you know, like it's a natural, you want to make everybody. You know what I mean? I want to help. I want to help. I want to help. And so that, I think it's in all successful people,
right?
I think,
you know,
like it's a natural,
you want to make a lot of money,
learn how to help people.
I mean,
that's because you're all you're doing is solving.
You're filling that need of help.
That's what they need.
They need help.
Well,
they'll pay you to help them.
Right.
And you learn,
that's a character trait.
You learn for me that would like giving my time on their time.
Like I,
it was hard for me to learn to say the word.
No,
you mentioned it earlier.
Like, no, for me, it was like for me to learn to say the word no. You mentioned it earlier.
No, for me, was this big challenging word.
So much power in no. And dude, it's given me so much freedom
and the ability to work on my schedule.
No, I'm not saying I won't do it.
I'm saying I can't do it that way.
Exactly.
I'm willing to do it this way.
Let me expand this a little bit more
because I think it's helpful for people who are listening.
It's that principle you're talking about, Sal, where you do it, you do it on your time,
you do the things you have to do throughout the day.
I actually think that that's something that a lot of people don't realize applies to relationships
too, especially marriage.
Like, I think generally one person in a relationship, when something needs to be attended to, they
want to do it right away.
Right? Well, I'm actually a little bit better in terms of the time management with my wife and I,
where I will say to her, honey, if we have this conversation right now with both of us tired, with all this going on, nothing good is going to come of it. And I think that's like,
as we relate to people throughout our lives, that's what we need to realize,
that the right word spoken at the wrong time is the wrong word.
So that is, that is very hard.
I love that.
And if you, if you're married to a logical person or a rational person and you're a rational
person, that works really well.
Cause you both take a step out of the situation and think, oh man, you're right.
Like this is not worth talking about.
I am being an asshole.
We're not always either in a rational state of mind or we're married to somebody who's
harder to deal with. So my, one of my mentors, uh, the founder of Rockwell watches, his name
is Rich Agate. He taught me something like, I think at my wedding, he walked through the wedding
line and said, I'm going to tell you one piece of advice. It's the best piece of advice you'll
ever have makeup or breakup. And I was like, what do you mean? He's like, when me and my wife get
in a fight, we, I just stop and I say, are we going to make up or are we going to break up? Because if we're
going to break up, let's start figuring out how to break up and just get this thing taken care of.
If we're going to make up, then we need to start making that decision and start going down that
road and fix it. So it allows you to get out of that limbo zone where it's like, you're right,
I'm wrong, I'm right, you're wrong, and you don't go back and forth. It's, yeah, we're both wrong.
That's fine. But do you want to break up because of this? Are we going to get divorced or are we
going to figure this out? So in a relationship, man, that's one thing
I've learned. My wife hates it when I say it because she knows like, damn it. Like you're
right. Like it's so, it's so logical, which is why you're arguing anyway, because she wants to
be right. And you want to be right. And so when you drop your little Joker Trump card in there,
you're like, now I'm right. Exactly. And let's figure this out. And dude, it's, it's done
wonderful relationship because I'll tell you, man, I'm a hard person to be married to. I am. He can't win. Make up or break up and let's figure this out. And dude, it's done wonders for our relationship
because I'll tell you, man,
I'm a hard person to be married to.
I am.
My wife has got a one-way ticket straight to heaven.
Yeah, talk to my wife.
Yeah, I'm sure all of ours do.
But one thing I want to tell you on that note is
if you are a high-performing individual
and you work a lot,
meaning more than like the standard,
if you're not the guy who's home at five o'clock every night,
then you need to figure out ways to compensate for that time lost with your wife. And for me,
it's Sundays, man. I give my wife my undivided attention on Sundays. And when we, when I first
started doing this, it was very hard for me. I just wanted to like get a break and get away from
the kids and go to the shop and just do something. But I've learned that, man, that recharges my wife
for the whole week. If I give her that one day, what is it, man? By the time I wake up and go to bed to what, 12, 15 hours, whatever it is,
it changes the course of our relationship. And it just makes her so much more gratified and makes
her feel like I love her. And she tells me all the time, she's like, thank you for Sundays like
this. That's what saves our marriage. Well, but I mean, you got to think, right? Like it's a hell
of a lot easier to go to work whenever you're, you got a full heart
and a woman who's got your back, right?
But your point is, okay, so we, you, my kids are real young.
I have three kids under two years old and, you know, so my life gets real hectic.
So my wife and I, we have our time.
We work out from 5.30 to 6.30 or 7 every single morning.
So my guy, I have an open gym at my house.
Like my guys can come and go as they please.
It's, it's in a detached garage. So like, they don't bother me. You know, it's not, you
know, you don't come to my house at five 30 to six 30 guys. You're not welcome in my house. That's
my time with my wife at night or morning in the morning. Nice. Don't fucking work. Don't, don't
come in my gym at that time. And guess what? It is okay. It is awesome. And you know what? We love
it. Yep. It's, it's our little thing. Like that's when we spend our time together because we don't
have any other time together. Yep. And you know what? That's it. It's our little thing. That's when we spend our time together because we don't have any other time together. And you know what? That's when we bond.
Dude, I'm telling you, make that time, whether it's a workout in the morning or a Sunday
afternoon, whatever it is, just make sure that she's getting your undivided attention.
They deserve that.
And I think there's a lot of guys that are our age that are listening to this. I think that's
probably the majority of the listeners is guys that between 20 and 40 that are trying to figure
out what's next. These are like golden nuggets, man. Like stop, write these down,
put them in your phone and implement them tomorrow or today. So I'm going to, this is okay. God,
we could do, um, this could be three hours. You started talking about relationship and some
kids and my uncle John, uh, who's my dad's older brother. He told me this about 10 or 12 years ago.
And he said, if you want to be queen, you need to make your wife queen. Okay. And when I was 25, I was like, okay,
man, like I'm going out and I'm going to make a lot of Queens. Like that was my, that was my
livelihood. Right. As I've progressed and I start realizing it, like it's about finding that happy
place for her. Like you make, you can't really truly be King until she's happy and, and, and,
and being
queen because a strong queen makes a fucking bad-ass King.
Dude. Women have a lot of, they have way more power than we do. Yeah. Yeah. Yeah. And they,
they don't have to exercise it like we do. That's right. Very subtle movements. Like
a woman moving, moving a minch is like a woman moving an inch is like a man moving a mile.
They don't have to do much, but what they do in that little bit is huge. It, they,
they control our lives. That's right. So why not give but what they do in that little bit is huge. They control our lives.
That's right.
So why not give them what they need
to be able to feel satisfied and happy?
That's right.
Because they're going to take,
and all of a sudden,
my wife has made me a better person
than I could have ever been on my own.
And there are things in my life
that I know I'm successful with
that I can directly relate back to her having given me.
So again, it goes back to selfish motives.
Like, man, am I doing this for selfish reasons? That's right. No, no, it's selfish motives. Like, man,
I doing this for selfish reasons.
Right?
No,
no,
it's okay.
It's okay.
Dude.
That's the thing is like,
sometimes all you need to know is I got your back.
Yeah.
You know what I mean?
Like,
I'm going to work and I'm gonna go put it to paint.
Yep.
Take care of the kids.
I'm going to go do what I got to do,
but I love you.
And thank you.
Just go get it done.
Dude,
if your wife's never told you,
you got your back,
like you need to get to that point where she feels that way.
Because it is a cool feeling.
Like once you know you're on the same team and like when I'm out of town, when I'm gone,
when I'm doing like, I know she's my number one cheerleader and she's, she's at home right
now waiting for this podcast to be released.
She told me this morning, she's like, is it live?
Can I listen to it?
Like she's so stoked and it doesn't even really directly affect her, but she knows that it's
making me happy, which in turn is going to bring home happiness to the family.
Like dude, I'm telling you, it's like just this, this circle of life, man.
She's proud of you.
Yeah, absolutely.
So what else you got on your, your to-do list?
Yeah, yeah.
This is, it's a long list, but I'm just giving you kind of some of the high level stuff.
One of the ones that I really want to emphasize is again, that notifications,
just do not let your emails and your texts and stuff like that control you.
Act, don't react.
Exactly.
So go in.
I'm telling you right now, go to your phone.
I don't care what phone you have.
Turn off the email notifications.
Turn off the little red bubbles because those are just going to give you anxiety.
And then I think one of the final things that I want to talk to guys about is what we started
this podcast with, which is work.
I don't care what business you're in, whether you're an accountant or a construction worker.
Construction workers, this applies a little less to them
because what I want to talk about is work, find a way to go do manual labor, at least for a couple
of hours every single week. And I'm not talking about just like mowing the lawn. I'm talking about
get out and use your body because when you use your body, it creates dexterity. Dexterity is
coordination between your man, you know, your mind and your hands. And you use your body, it creates dexterity. Dexterity is coordination
between your mind and your hands. And you're actually learning how to like, this is why I
talk about, you know, becoming older, 30, 35, you know, some of these guys are almost 40.
You're becoming more to, but as you get closer to like, you know, as you get older, I think a lot
of people expect you to lose coordination. Like you become more clumsy, you get hurt more easily. That's not going to happen if you're exercising those skills.
So whether it be a good, you know, workout or whatever it is, but I, I'm a firm believer that
manual labor going out and learning how to fricking build a fence, go, go fix your sprinklers
yourself, go move heavy objects. Dude, I'm telling you, man, it is like, it is like purifying. It
will cleanse your mind and your body from all the bullshit of the week. And it's like, it's probably
the most effective way to hit reset. Well, there's something in your DNA that wants you to be a man,
right? Like caveman, right? Yeah. I mean, I think, you know, I mean, fixing things is that DNA. I
think that's what's most envious from my standpoint to what you guys do every day. I'm a hands-on guy. Like I love, I love getting dirty. So like when I watched the show,
you know, like I, and I think you guys do a phenomenal job, you know, you feel a part of
this show, but like, there's a little bit of me that's jealousy because you get to do,
and I'm bringing it back to the beginning. You guys are really doing the American dream, right?
You have, I mean, you guys are controlling your lives. You guys are building bad-ass shit. You're
inspiring young men, you're great family men, and you're successful at it. You know what I mean, you guys are controlling your lives. You guys are building badass shit. You're inspiring young men.
You're great family men.
And you're successful at it.
You know what I mean?
It's not just some little hobby you're doing on the side.
You guys are fucking doing it.
You can't do that without balance, man.
No, but it's fucking awesome.
Yeah, it's fun, dude.
I mean, we're very fortunate.
We're very blessed.
Speak of balance.
Tell me about balance for you.
Dude, balance is, man, it's everything we were just talking about.
And I think that's probably the key item to remember when somebody says, Hey, what is the
secret to success? It's about balance. It's about finding a way to keep yourself. Cause,
cause you don't have balance. What happens? You get burnt out. If you don't have balance yet,
you get in a bad relationship. If you don't have balance, you don't know how to rest when you need
to rest and work when you need to work. It literally all revolves around like finding a way to be able to do enough and then know when you don't need to do anything at
all. And so that is for us, like as you become more successful, it's tempting to work more
because man, I've already had success. I know like, I already know the blueprints. I know what
I got to do to have success. I can go form another company tomorrow and I could probably, you know,
make a bunch more money running this other company. But then I think
what's that going to do to my bandwidth? You know, remember the early days of the internet,
AOL, you dial up, it was like 56 K modem. Remember what happened if like somebody would
get on the phone or somebody would like another computer in the house, heaven forbid, would log
on. All of a sudden your Napster songs quit downloading. Like you were no longer.
Napster, the AIM dude, that's how you were talking to everybody. Your chat room would freeze and all of a sudden your Napster songs quit downloading. Like you were no longer the AIM dude.
That's how you were talking to everybody. Chat room would freeze. And all of a sudden,
what are you doing? It's life is the same way though. Like you have a bandwidth and, uh, if
you go too many directions at once, this is something that I was very guilty of when I first
started my career is, uh, everybody said I took the shotgun approach. I just wanted to do everything
because everything was a good idea, man. I want to pursue that. I want to pursue that.
And I didn't have success. And I really didn't make
any money until I learned that I can only do two or three big things at a time and focus on them.
And then it's okay to stop doing those, whether I want to sell the business or, you know, retire
that hobby, but that's going to make room for something else. But if you think that you can fit
10 pounds of shit in a five pound sack, it's not going to work with life. You're going to wind up
getting burnt out and you're going to wind up just, uh, out of energy. So I got a different
approach to balance and it's similar, but different in a sense. And I, this is how I've
been able to relate it. Cause I was telling you earlier, the majority of my following is young
parents or, you know, young men really. And it's like, so how, you know, how do you work out? How
do you find the time to work out, have a happy marriage, run a business, deal with the guys?
How do you fit everything in?
And I've learned, and it actually aligns with your notification tip, I put the phone down
and I give whatever's in front of me 100%.
And I understand that I'm working, when I say nine to five, that's because when you
own the business, you work from whenever you're awake and that's how it is.
But from nine to five, I try to structure my day and I give whatever's in front of me a hundred percent. When I go home,
I put my phone down and I give my kids what I got. When the kids go to sleep, I keep my phone down.
That's another thing on my list. I give my wife. What about in the morning?
I give, I don't touch my phone until my kids are taken care of and my wife's taken care of.
That's what? 30 minutes, an hour. Yeah, right. It's quick.
That is powerful because how, how many times, and I think there's a lot of people who don't necessarily have family obligations, that it's a little harder to do
that because like, well, what am I going to do in the morning? I'm going to wake up and take care
of myself. I'm talking about all the single guys out there, the bachelors. I don't care. Do not
touch your phone for at least 30 minutes. Set a damn timer. Go hide your phone. Do not disturb.
Do not disturb. Dude, my phone has been on do not disturb since 2012. It's never been on.
Our phones and our culture are really good at trying to convince us that things are urgent
when they're really not.
Yep.
Very, very few things in life are urgent.
But on a day to day basis.
I think there's a piece of it too, that social, and this is the scary side of social is your,
your self worth is in that like button.
It's in that little app.
You know what I mean?
So you want to get up and see who's interacting with you.
Did they like it?
And how was the post?
You know, and it's, that's tough, man.
That's tough. You want a surreal experience. And it's so weird that this is, this has become surreal, but wake up, go do your thing, shower, go have a bowl of cereal or
go have your breakfast with your phone, nowhere nearby you, dude, your brain starts doing things.
That's like, Oh wow. I didn't know. I could like still think about stuff like that. You start really thinking and like it creates creativity. So if you feel like you're stifled,
like if you have writer's block in your life, put your phone away. Absolutely. Because your
brain will start to like, it's got to entertain itself somehow. So it's going to go here. It's
going to go there, man. I'm telling you just that one little experiment. I did it a while back.
I realized that I was like way too into my phone. My eyes started hurting from looking at my phone
so much. So I'm going to put it away. I had a bowl of cereal, dude. I felt like
I was on drugs. I was like looking around the house and noticing like burnt out light bulbs
and stuff. Tristan's like, I told you to do that shit 10 years ago, bro. Dude, this guy,
talk about balance. He just has like a natural balance. Like I could see it. Like he kind of
exudes that like, Hey man, no worries. I got this. Just brings his daughter to work. work and that's just he can sit there and do work with his daughter and gives his wife the day off
and that's not even that's not like a once in a month type thing that's like a that's a regular
occurrence for his wife is very she's a great girl i love des but she is she is very lucky to
have a guy like dave well i'm very lucky to have her and today's her birthday yeah well while we're
on that subject why don't why i'm gonna to bring Diesel Dave in here for a moment.
Tristan.
Tristan.
And then we'll probably wrap up here unless you have anything else you're dying to share.
But I'm fascinated by the fact that you love to travel, and you're obviously wanting to go out and experience different things.
And your compatriot here has shared his thoughts
on, you know, kind of living the successful life, that sort of thing. What have you picked up in
your travels or life in general that you would like to offer to our studio, not our studio
audience, our podcast audience that might help them live their lives a little bit better?
You know, my whole focus in life until now has been to get out there
and learn as much as you can about the world by actually being in it, by experiencing it.
And you learn that the most important thing is how you affect other people's lives,
the impact that you can have on people by whatever choice you decide to make in your life.
So that's gathering that information. All I want to do is teach my kids
how to make the world a better place because you teach them. Then maybe Andy will have some kids
that he's not afraid to let play with my kids. Yeah. But, uh, let's see. I would say the biggest
thing that I would tell people to focus on is to serve, to help other people, to take care
of your family first and foremost. Like Dave said, find something to believe in, but then just make
sure you're helping somebody. Try every day. I mean, there's so many people out there that need
some help. And so I think if you focus on giving part of yourself to somebody else that day,
you're gonna make the world a better
place. I like it, man. I went to Haiti and it was the, it was the changing. It was a pivotal point
in my life because like the problems that we see as problems kind of joking about Dave's bandwidth,
you know, about the AOL, like it'd be a big problem because you can't download whatever it
is, your Napster song. We, we, we still have those quote unquote problems now, right? Like
your Bluetooth doesn't work. It doesn't hook up to your, to your, to your car and you're all
pissed off. You realize when you go to those parts of the world by smelling it and experiencing it,
like you, like you were explaining your problems really aren't problems. And it gives you a great
deal of perspective and great deal of, of value, what you can do to help other people, you know,
and how you can actually impact other people's lives.
Teaches you what's important in life. It's like the, the chasing the money and everything's fun, but it's not really what's going to bring you happiness in the end.
Yeah, no, no, no. But I mean, and money can be impactful because you can take your money and go
give it, you know, to a region that needs help. Exactly. I'm saying, but definitely help you
along the way, but being able to see, you know, see those parts of the world that, you know,
you've been able to experience, I've been able to experience and actually see what
real problems are, will open up a different side of your heart and give you a true vision on how to,
how to actually lead an impactful life. I think that's awesome, man. Yeah. I mean,
one of the things I've learned in my life is I know that the minute I stop
returning what the Lord's giving me, meaning once, once I decide that, you know, I'm good, I'm going to take care of myself now
is when he'll take away. Like I understand like for every dollar that I make, I need to plan on
giving a portion of that to somebody else and not maybe just donating money, but finding a way to
help other people with my time, energy, talents, and resources. And I know that the minute, like,
I just, dude, I know this is the fact in my head. I know the minute that I stopped doing that, that I will
lose everything I've got. And people need to keep that in mind because it also works the opposite
end of the spectrum where the more you give, the more you're given. So it's just, it's absolutely
give first. Yeah. Guys. I know that most of the people that listen to this podcast probably
already know who you guys are, but for those who, who don't, uh,
what are your socials?
How do they connect with you on Instagram?
Uh,
they connect with me on Instagram through the diesel Dave.
As is,
uh,
the underscore diesel underscore Dave.
It's super simple.
We'll look clunky.
Nice.
Uh,
mine is heavy D sparks.
It's all one word.
Um,
Instagram and Facebook.
It's surprisingly,
and I don't,
I don't give Facebook enough attention,
but it's coming back. Dude, I'm telling you, like I have, I have more followers over there
and they're more active than even like, I'm so proud of my Instagram. I love it. I'm, you know,
all my content is native to Instagram, but did you look at Facebook and it's like,
people are interacting, they're engaged over there. So you can find us on either one of those,
uh, discovery channel, a diesel brothers, the TV show. You guys got to check it out. If you
don't watch the diesel brothers, check it out. And honestly, you don't have to like trucks. You don't have to
like diesels. Just if you like fun and you like watching somebody like, you know, the American
dream, like a business get built, that's what we're doing. So hopefully you can enjoy it. We're
working on a new season now. It's going to come out this, uh, you know, coming spring. So it's,
uh, it's been a wild ride and I think it's just getting started. Dude, I'll tell you right now,
like, you know, I do like diesel trucks.
I do like family.
I do like success stories.
For me, you guys have my honey hole of what my interests are.
For me personally, I appreciate what you guys do.
It's badass.
We appreciate you guys.
You guys put it out there.
You guys are super selfless in the way that you put this together.
I know that nobody's writing you a check for your time right now.
I get that, and that's super cool.
You're making a big impact that I think is going to be way bigger than you guys ever
understand.
So it's been awesome to be here.
Well, it's been great having you guys.
It's been super educating, super motivating, just all in all an incredible time.
Thank you so much.
Thank you guys.
Sorry guys.
I had to go out and, uh, you know, do my work, do my business in the, uh, in the bathroom. And it took me a
little bit longer than what I thought. So, uh, here I am back. I just want to say, thank you
guys so much for listening. Uh, this has been an awesome show. It's one of my favorite ones
and I appreciate you guys. And we'll see you guys next time. Outro Music