REAL AF with Andy Frisella - The Secret All Great Companies Know That You Don't, with Andy Frisella - MFCEO172

Episode Date: September 7, 2017

So many entrepreneurs now think they are going to start a business, make a half-ass product, charge a lot of money for it, and become wealthy. But here's the reality: that's not going to happen. Great entrepreneurs know the best, most effective marketing strategy you can possibly have. It's the most critical factor in a company's success. Do you know what it is?

What is up guys, you're listening to the MFCEO Project. I'm Andy, I'm your host, and I am the motherfucking CEO. Guys, today is Thursday Thunder. But I want to, instead of just going on straight motivation and, you know, going on a little rant about motivating and blah blah blah blah blah. I just want to tell you a story and talk to you a little bit about motivating and blah, blah, blah, blah, blah. I just want to tell you a story, um, and talk to you a little bit about business in general. I just had an amazing meeting with these two young guys, 25, 26 years old. They started a tequila company. Okay. And the tequila is called Suavecito. It's S U A V E C I-O. Okay, and you can check them out at suavecito tequila.com.

Okay, it's S-U-A-V-E-C-I-T-O. Anyway, and I never plug anything. I'm not plugging this either. I have no interest in this. I have no money in this. It's not my company. It's just these two guys that I got the chance to meet with. And I've tried their tequila.

They sent me some to try um I've I've got to tell you no no hesitation it is probably the best tequila that I've ever had and I've I've drank my fair share of tequilas okay now we sat here and we talked for the last two or three hours they're stopping by because they're friends with one of the guys that works here in the office and so we I came in the lobby shook hands, we started bullshitting and we got into like breaking their brand down and talking about all the challenges that brands have, um, when they grow. And these guys started telling me some of the challenges they had, which I'm not going to get into, but they're normal challenges. Uh, they started out

and there are two years in, they started out their first year, they did less than 200,000. This year, they're going to do over a million. And they were talking to me about how, you know, they felt good about the way the company was going. And then they started telling me a little bit of the obstacles and this and that. Neither one of the guys are getting paid. They're not making any money. You know, all these things. But guys, I walked away from the meeting and we found some good solutions. We had some good ideas. We just, you know, I tried to help him as much as I could. Like I do to anybody I talk to. They didn't, you know, pay to come and consult. We're just bullshitting about business, which is what I like. But I got to tell you guys, I walked away from the

meeting so encouraged about these two guys. Their product is amazing. Okay. And that's the point of what I want to talk about today. All right. So many, so many entrepreneurs now, and I'm talking to you guys, you guys think you're going to start a fucking business and you're going to make a half ass product and you're going to charge a price that makes you a lot of money and you're going to somehow become wealthy. And guys, let me tell you something, and I need you to understand this with 100% certainty. If your product sucks, you will not be successful. There was a time in our lives when you could sell a product that was inferior and you could sell a product that wasn't very good and you could sell a product that didn't do what it was supposed to do. But that time is

over. Now we have social media. Now we have the internet. Now we have ways to connect. Now we have review sites. And if you make a shitty fucking product, word about your shitty fucking product spreads immediately. So guys, if you're an entrepreneur and you're a guy who thinks that you can somehow fool the rest of society into buying your product, or you could make fancy packaging and it's going to make up for the quality of your product, or you can figure out some connection that you have and it's going to sell your product, even if it's an inferior product. You are fucking mistaken. Okay? People ask me all the time, what's the best marketing strategy you could have? You know what the best marketing strategy you could have is? Have a great fucking product. All right? So many of you guys try to make up with this,

with this sales technique or that sales technique or this or that or this or this. Guys, bringing legitimate value to people is never going to go out of style. It's never going to be beaten by anything other than a better product or people who put more value out. And you have to understand this applies to you, whether you're sweeping the floor or whether you're making an actual product. If you're sweeping the floor or whether you're making an actual product if you're sweeping the floor guess who the product is you if you're running a company guess what the product is whatever the fuck you make but i'm going to tell you right now guys if you're going at it like it's so popular right now on the internet to scam people out of fucking money you will not make it people can make a few dollars scamming people. People can make, you know, you could make a couple thousand dollars, you know, a couple

tens of thousands of dollars scamming people. But what happens after that? You're not building a legitimate brand. You're not building a legitimate company. You're not actually providing any real value. And you end up ruining your own fucking name to where people will not do business with you and they don't trust you. Guys, the integrity behind your name is fucking everything. And I know that it is tempting when you don't have any money to make money by any means possible. But guys resist that temptation because a most of the things that you try to do that with will not work anyway. And B, they will ruin your name in the process. And when you ruin your name, guys, word gets around

fast. The world is actually really fucking small and you can only scam people for so much before everybody knows what the fuck you are and what you're about. And guys, that integrity behind your name is fucking everything. And so this message today, guys, it might not be motivational. It's more of a plea to you young people who are out there trying to make money. You're trying to hustle. You're trying to become wealthy and you want to have all the cool shit. Like I show you, you know, Lambos and fucking Rolls Royce and fly on private jets and all that shit. Guys, the only way to really have that shit is to become truly wealthy by building a brand. You're not going to nickel and dime your way to, you know, scamming your way into making that sort of money.

It's not going to happen. The internet provides feedback too fucking fast now. All right? There was a time, like I said, back 20, 25 years ago, when you could actually sell a product that didn't do what it said, and it took so long for people to find out that it wasn't as good, that you could actually make quite a bit of money doing that. Is that morally correct? Absolutely not.

Did it happen? Yes. All right? The good news is, guys, is that when you make a great product, just like word of mouth spreads negatively, word of mouth spreads positively that fast. So instead of trying to think about how you're going to scam somebody or maybe not even scam, maybe just make a cheaper product or a less inferior product and present it as a good product. And you're saying, oh, well, you know, that's marketing.

All right. I see that. You know, you're playing, playing on the edge. All right, fine. Instead of thinking like that, guys, let's think like this. How can we make the best fucking product? How can we make the best fucking product for someone's dollar to where they say, holy fucking shit, this is awesome. And then they go out and they tell their fucking friends about it.

And you make a product. There's a book about this, guys. I believe it's on the Badass Book List on the MSEO website. It's called The Purple Cow. It's by Seth Godin. And the premise of the book is this. People see the same shit over and over and over again. Why not make a product that is remarkable to the point where people have to talk about it? Okay.

Why not do a service that is remarkable to where people have to talk about it? Using the word remarkable in a literal sense. You are so fucking good at sweeping that warehouse floor that people talk about how great you are. And therein lies the key to success, guys. Everybody thinks that their job doesn't matter. Everybody thinks that they're getting passed over. Everybody thinks that they're getting screwed. Everybody thinks that they're getting unfairly treated.

But let me ask you something. How many of the things that you did today at your job were remarkable to the point where if your boss walked in, he couldn't help but say, holy shit, you did a fucking amazing job. Because that's what it takes to succeed. It takes being remarkable. It takes people like these young men who own Suavecito making a tremendously amazing fucking product to where when I tried it and I get sent all kinds of free shit all the time and a lot of it sucks. But when I tried it, I said, holy fucking shit, this is amazing. Okay. And it's, so it doesn't matter what their problems are or what obstacles they have. They will fucking win because their shit is the best. And guys, there's always room

for people who are the best. It doesn't matter if you're making tequila. It doesn't matter if you're making fucking supplements like I do. It doesn't matter if you're sweeping the fucking floor. Do shit that makes other people say, holy shit, this is amazing. And when you can do that, you could make a lot of fucking money, a lot more fucking money than you will ever fucking dream of. Taking the mentality of cutting people short, cutting corners, trying to get the most for giving the least. You will not win that way. And so many of you young motherfuckers that listen to this podcast think that's the way to go.

It's not. The way to go is to do shit the right way. The way to go is to do things over the top. The way to go is to be the fucking best you possibly can and keep improving what that best is on a day by day basis. Okay. I always define success. People define success all different ways. They'll say, what's success? Oh, success is a $10 million in the bank. A hundred million, 50, 50 million. Success is raising my family the right way. Success is blah, blah, blah, blah, blah, blah. I used to define success as the fulfillment of one's true potential. But then it came to me that you could actually never fulfill your potential. So I changed my definition to success is the pursuit of the fulfillment of one's own

potential. Because guys, when you pursue your potential, you develop new skills. And when those new skills are becoming part of who you are and you're using them, your potential expands. All right. So you can never be actually as good as what your potential is because you're always acquiring new tools. You're always growing your potential. You're always becoming more equipped to be actually better. So instead of looking at it as I'm going to actually achieve my potential, you have to look at it as I am going to pursue the achievement of my potential so that I can live the best possible life that I can. it's a tiny, a one-tenth of one percent improvement on the way you swept the floor or the way you made your burger or the way you fucking filled out your reports or the way you designed your content or the way you wrote your posts or the way that you dressed or any of these things, you're on a road

to becoming successful. But the minute you think that you're going to cheat success by cutting back on one of these things and fooling everybody, realize that you are going down the wrong path because you are starting to develop a habit in yourself of giving the least and expecting the most. And I can tell you right now, motherfuckers that spend their whole lives on a fucking bar stool in the middle of the week or the afternoon and wonder why their life stomped all over their fucking throats and kicked them into nuts is because they are always looking for the angle. The angle is this. Do the best you can. The angle is this. Make the best you can. The angle is this. Provide the most value that you can. And guys, that got me excited today when I saw

these young guys in the midst of all these hundreds of thousands of entrepreneurs these days that think they're going to create this, you know, online course for you to buy to be successful when they've never fucking earned any money themselves, or they're going to start a, you know, an internet company selling shitty ass, uh, you know, an internet company selling shitty ass supplements that, you know, aren't really there for any other reason than to make them money. You know, when I see all this bullshit going around guys and I find some guys who are, who are trying to build a real fucking brand, they're going after the big picture.

They're taking the time to do shit, right? They're out there hustling, they're grinding, they're taking the time to do shit right they're out there hustling they're grinding they're doing the work guys that gets me excited that gets me pumped that gives me hope in our generation so my talk today while i had this whole entire motivational post to talk to you about uh i i just wanted to share that with you guys that's what gets me fucking excited that's what gives me you, that chill about entrepreneurship is seeing young people understand the big picture and chasing that. So guys, if you're listening to this podcast and you're somebody who's considering a business

or you're somebody who is working in the warehouse and you want to become an executive one day and make a great living, understand that you have to be the real fucking deal. You've got to see the big picture. You've got to put in the work and you've got to do shit the right way. And I know a lot of you guys think this shit is common sense, but it fucking isn't. It just isn't. Look how many people are online presenting this fake life, trying to sell you guys these fake courses and they've never even built a real fucking company. Well, how the fuck are you going to sell building a real company or becoming wealthy if you ain't never been wealthy and you never built a real company? All right. Don't be a fucking predator. Don't be a piece

of shit. Don't be a douchebag. Do shit the right way. Take pride in what the fuck you do. And I guarantee you, if you develop those habits, you're going to find success.