REAL AF with Andy Frisella - Tough Questions About Success, Honest Answers About Struggle, with Andy Frisella - MFCEO42
Episode Date: January 26, 2016Everybody deserves the truth. In this episode, Andy Frisella fields tough questions: Does he really believe that success is for everyone? Does he ever struggle with discouragement or depression? The M...FCEO keeps it real, raw, and honest.
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Hey guys, this is Vaughn Kohler and you're listening to the MFCEO Project.
Would you like to hear Oprah interview the MFCEO? Maybe Barbara Walters?
That's not going to happen today, but in this episode I get Andy to talk a little bit more
about what he really believes and what he really thinks about everything from the average person's
chances of success to what happens when an entrepreneur feels lonely and isolated.
That's today's podcast. Brace yourselves.
Hey guys, what's up? You're listening to the MFCEO Project.
I'm your host, Andy Frisella, and I am the motherfucking CEO.
I'm here with my handsome co-host, Mr. Clean.
I mean, Von Kohler.
Professor X.
Professor X, Von the Impaler, DJ DJ God.
Gotta have the reverb.
What's up, brother?
Dude, life is incredible.
It is.
Based on last week.
Yeah, that was fun.
And we're what?
Like two weeks into the, what are we, three weeks into the year?
2016?
I don't know.
I don't know.
Dude, you know that like when you're a kid and you're, you know, old people are like,
man, life goes so much faster.
It fucking does, man.
That is so weird.
Like when you're a kid, you're like in a to get to be 20 so you can go do shit.
And then when you get to be 30, you're like, fuck, I wish I could stay in my 20s.
I think the 20s is the thing.
30s are good too, though.
You know when you're little and something really good happens, like the best looking girl in the school says, I don't know, that she'll go out with you or something.
And you can't keep yourself from smiling, but you look ridiculous because you're smiling so big.
I don't know if you've watched the whole DailyVee, but that's what I look like in the DailyVee video.
I'm not sure what you're referring to.
You're supposed to keep your pimp face on, dude.
I know, but I had the goofiest look on my face.
You've got to keep the pimp face on like it happens all the time, even if it doesn't.
Go look it up.
Come on, man. Watch it on YouTube. That was great, though. even if it doesn't. Go look it up. Come on, man.
Watch it on YouTube.
That was great, though.
Yeah, it was fun.
That was a good time.
Dude, Gary, if you're listening, which I know he is, thank you so much again for having us up there.
That was a really, really good time.
Been laughing about it and talking about it.
You know, dude, I just like talking to that dude.
I told him after we were texting back and forth, and I was like, you know, without the cameras and the
microphones and all that, I said, I would have just a fun time sitting there talking about that
shit. You know what I mean? Like just having the conversation about, about, you know, where you
think things are going and what people can learn and where they can, you know, improve. And I don't
know, that has just always been so interesting to me the so I guess the
game plan of how business is evolving and how we are all like in a super exciting time because
like our parents didn't get to go through this you know what I mean and their parents didn't
get to go through this we're getting to go through you know where most of us, well, I mean, I guess if you're in your 20s, you probably had a cell phone most of your life.
If you're in your 30s, you remember what it was like without cell phones or without the internet or without those kind of technologies, social media, and all these things that we have at our disposal. And like being a part of this revolution in technology and evolution of business to me is just one of the most interesting things.
And I'm really like when I stop and think like it's really cool to think like how we get to be a part of that.
Oh, absolutely.
You know what I mean?
It's so exciting to me.
I don't know what it is, man.
It's a crack.
It's very exciting.
I almost texted you about this, but did you pick up on what prediction he made that came true about three days later?
What?
It was a major prediction.
Yeah.
He predicted there was going to be a big economic meltdown.
And three days later, the stock market, big headlines that it melted down.
Wall Street was reeling, according to one news story.
Look, man, the dude's plugged in.
You know, I said it today on my...
He's more plugged in than anybody I've ever met
in terms of what the fuck is going on.
To the point where, you know...
It's hard to imagine somebody being on top of that much shit.
You know what I mean?
Like, when I met him the first time,
we went up to New York,
and I mean, the dude's taking meetings
at 11 o'clock at night.
That's not bullshit.
I've seen it happen.
Yeah, he's a hustler.
You know what I mean?
And, you know, the guy's,
he's a phenomenal dude.
I mean, he's on top of things.
He's plugged in.
He's plugged into all different kinds of businesses
all over the globe.
You know, I just, you know,
I think he's just a phenomenal uh exception of an exceptional person
yeah yeah well i'm gonna put you on the spot i know you're a lifelong learner was there something
in that time we spent with gary last week where you actually learned something that maybe you
hadn't heard him say before or maybe he said something in a different way that you're like, man, that I'm going to add that to my, you know, reservoir of knowledge.
No, not really. Um, and I don't mean that to sound like arrogant, like the dude's got plenty
of knowledge, but I feel like I got a comment today. Okay. From somebody who said, dude, I,
I, I love your, you know, your posts on Instagram. I listened to the podcast for the first time.
It was like super high energy. It was super exciting. It was super, uh, you know, your posts on Instagram. I listened to the podcast for the first time. It was like super high energy. It was super exciting. It was super, uh, you know, enthusiastic, but,
but the message was sort of like all over the place. And, you know, it was hard for me to take
away what you were trying to get at. And that's what happens when you put somebody like myself
and somebody like him at the same table, you know, we're, we're, we're thinking along the same lines all the time.
And, um, you know, the things he says and some of the things I say, they're not always
said exactly the same, but they, the, the train of thought I feel like is so is very
parallel.
So, you know, I don't know.
I think as far as that conversation was concerned, I didn't, you know, it was more just like,
yeah, yeah, yeah.
Like, I agree.
I agree.
I agree.
And if you listen to the podcast, you'll hear that, you know, like he's talking, I'm like,
yeah.
And then I'm talking, he's like, dude, I agree a hundred percent.
Right.
It was more like that.
It wasn't so much like, Hey, have you thought about this, this and this, you know what I
mean?
Yeah, absolutely.
And it causes you to like internally reflect on.
And when we went to dinner, that, that was more of how it was going.
You know, he was asking me shit.
I was asking him shit.
And it was good.
It was good.
And I imagine that when we do March 8th and we do the Q&A, there'll be some of that live to where people could see it.
Yeah.
You know, because there are going to be things that we disagree on.
And Gary is not a guy who is afraid to disagree.
And he also respects people who disagree and respects that viewpoint.
You know, he's not like, oh, you're wrong. It's more like, okay, well, we'll see. You know what
I mean? Right. And, um, you know, I'm not somebody who's going to just go along with the flow either.
Well, and, and with all due respect to whoever told you that, I do think that part of,
part of a skill that you had, you have to learn to develop in life is not just to listen to
something and have to follow an outline. You have to do what I call panning for gold.
You have to learn to pan for gold.
And when you're listening to a conversation like the one that was going on between you
and Gary, you don't just look for a specific linear outline.
You really try to take in the whole thing and you try to pluck out the real nuggets.
And I think you have to learn how to do that.
That's what I would tell that person.
Look, you're talking about all different kinds of people.
I mean, we're putting this out there for the world.
It's not like we get to pick
it like, hey, we're going to pick the people who only
understand our type of
communication. You know what I mean? Some people
I mean, look at
day-to-day, look at fucking Facebook
for an hour and look at the different levels
of communication
and interpretation
and, and, and to be frank intelligence, right? I mean, there's just a fucking big variation there,
you know, you know, where somebody like myself or Gary or you, or, you know, we're talking about
big fucking themes in the business world. You know, there's people who fucking are talking about
like, you know, the super value meal McDonald's going up five cents. Like that's their fucking highlight.
So, I mean, you have to remember when people criticize you, you have to remember like and
I'm not saying that everybody that criticize you is an unintelligent because they're not.
But you have to take it with a grain of salt.
Right.
You know, if there's some truth there, you know, there's some truth there.
Right.
That's being self-aware.
You know, is there so is there a good point there that you could take away to improve? If so, great. If it's just some nonsense, you know, that's what it is.
Yeah. So I did ask you before the recording session started, if you had a question of the
day, you said, no, you said you have a statement of the day. Yeah, I do have a statement of the
day. I got a trolling comment and I want to address it. I posted a picture this weekend.
By the time you listen to this, I will have already done the first Revolution tour stop
with my good buddy, Sean Whalen in Park City, Utah at Sundance Film Festival. That's this Saturday.
I got, I posted a picture of him and I standing there and leaning against my roles. And we're, we're just,
you know,
I just said,
Hey,
you know,
the Saturday,
blah,
blah,
blah,
blah.
And some fucking kid wrote,
you know what?
I think it's funny that you drive all these nice cars and throw it in
everybody's face,
but you can't even afford real shorts.
You got to go buy these fucking shitty Walmart shorts.
Like make.
So like,
I'm like,
first of all,
go back to trolling school motherfucker
because that was weak second of all this was a point that i wanted to like make to you guys
okay you guys see entrepreneurs and you think like like i see this shit on the internet all the time
like you think like that show mad men or made what is it mad men yeah is it where they're all wearing fucking suits and like everybody's going through you know hustling and like you know like look in
this certain way look in this certain way wearing ten thousand dollar suits with three thousand
dollar shirts and fifteen thousand dollar shoes and walking through and like being a big baller
and all this shit let me tell you something i don't know one fucking person. And I know a lot of millionaires, a lot, a lot, a lot. And I don't know a few billionaires. I don't know
one motherfucker that dresses like that or acts like that. All of them, all of them do whatever
the fuck they want. So like you guys who like, cause I see these memes on the internet who say
like, Oh, dress the part and you'll become successful. Fuck dude. If you're wearing a
fucking suit every day, it's because somebody else If you're wearing a fucking suit every day,
it's because somebody else is making you wear a fucking suit every day, motherfucker.
So think about that when I wear my Walmart shorts,
when I drive around in my fucking Rolls Royce.
And by the way, they're not Walmart.
They're Gander Mountain.
Nice.
But it's the truth.
There's no fucking standard for what you need to look like or what you need to.
Now, when you talk about a personal branding standpoint, yes. And and you know what i've made that my personal brand on purpose the real dude who fucking actually is a real dude you know what i mean i go buy them what am i wearing now fucking
seven-year-old under armor sweatshirt that should have been fucking thrown away right a year ago
now to your cowboy boots and your lambo yeah exactly yeah exactly like dude you should be
comfortable with who the fuck you are.
You know, I didn't grow up wearing fucking nice clothes.
Dude, when I grew up, you know, there was these canvas polo shoes that, like, came in every color.
This is, like, when I was, like, seventh grade.
You remember those shoes?
Yeah, did they also come in checkered?
Yeah, they were, like, deck shoes.
Yeah, yeah.
You get them at Dillard's and shit.
And, like, they got cool for like a year, right?
And then, like, I always wanted them.
And dude, our family couldn't afford them, you know?
And like, I wanted them because I wanted to be cool.
And I never got them.
But then I got them the next year and I wore them to school, but they were not cool anymore.
Right.
And I got made fun of for wearing them.
But dude, that's where I come from.
I come from a fucking, you know, regular family.
I don't come from some blue blood bullshit
I'm gonna wear fucking five thousand dollar pants bullshit right so fuck you if you don't like my
shorts right well I think you're in good company because the greatest creative uh creative business
and marketing genius of our time who just died a couple years ago we're the same thing every day
yeah but that's the point black black mock turtleneck and ratty jeans yeah my point to this
is not steve jobs just in case y'all are wondering my point to this is not to like go off on this
comment it's that it's to attack the misconception that you young guys and young girls think okay is
it good to make a good impression yes it is but dude that's not what business is about a lot of
people think business is about having a nice
office and a fucking suit. And like they, you know, because like, dude, when you put on a suit,
you feel fucking pimp. Like, dude, you know, it feels good. But the thing is, is that that's not
what it is. People get caught up in the, in playing business. Okay. And what playing business
is, is like exactly what it sounds like. It's playing business. It's playing a part. It's
playing a role. They get caught up in that
instead of actually producing a product
or producing a service or building something.
You know, just because you have a nice suit
with a nice office and a nice desk
and all these other, you know, a nice pen,
a fucking $200 pen or whatever,
doesn't mean you're going to be successful.
That's playing business.
The most successful guys I know
don't give a fuck about what they wear.
They do whatever they want.
They wear whatever they want, wherever they want, but they get shit done.
That's the point I'm trying to make.
Yeah.
You know what I mean?
Yeah, definitely.
So, guys, don't fucking get super obsessed with like, you know, if you're into fashion,
good.
I'm not dogging on anybody that's like into fashion.
If that's what you're into, be fashionable.
That's cool. You like coral shorts huh yeah tyler's into the coral
shorts dude tyler used to be in a neon so much so that like in my email it says tyler neon hegley
like as my fucking emails when i send it to him like so like that's a true story yeah so like
you know but the point is i'm not dogging fashion where, whatever the fuck you are.
If you're a dude who like loves dressing up and looking like a bad-ass dude. Good. That's cool.
But I'm just telling you like, it's not, that is not something you have to do to be successful.
You know what I mean? That's what I'm getting. You have to execute. Right. You know what I mean?
It's so, I just thought that was so funny. Cause the guy was like 20 years old and he's like you know at 20 years old you know you know how it is you fucking know
everything yeah yeah oh yeah when you're younger you think you know everything and you think you're
immortal yeah i think you're never gonna die i like dude my dad my dad dude you would never
fucking know ever if you look to him that he what he's done in his life, business-wise.
You know, the dude wears a fucking Harley Davidson shirt with holes in it and jean shorts.
And, you know.
Because he doesn't have anything to prove to anybody.
He doesn't give a fuck.
Yeah.
You know what I mean?
Yeah.
So.
That's what people should aspire to.
Dude, that's what I'm saying.
Just be comfortable being you.
For sure.
Don't have to conform.
For sure.
What am I wearing right now, dude?
I'm wearing free fucking sweatpants that I got from my fucking clothes store out there in the warehouse.
I'm wearing a free hat, and I'm wearing a sweatshirt that I literally have had since 2006 or whatever.
Dude, honestly, I'm not trying to brown nose you, but you look thinner already.
Dude, I'm busting ass.
Yeah, you do.
I'm fucking killing it, dude.
I haven't cheated.
I've not missed a workout.
I mean, dude, I don't know how much I'm down, but I know I'm down.
Yeah, that's awesome.
But, dude, I got a long way to go.
I got to lose 70 pounds.
Yeah.
I fucking was a lot heavier than I thought I was.
Like, I was like 30 pounds off. Like, most people are like 30 pounds. Yeah. I fucking was a lot heavier than I thought I was. Like I was like 30 pounds off.
Like most people are like 30 pounds. Like that's like another person. I was like 30 pounds off on
my guess. I'll wait. So it's okay though. It's a dog. It's not another person, but maybe it's a
small dog. Yeah. It's a small fat dog. Yeah, exactly. So, um, well guys, I, uh, I kind of
convinced Andy that we were going to do something a little bit different today.
And, you know, 2016 is already picking up.
I mean, it's blowing up.
We had the Gary Vee thing last week and got the Sean Whalen thing for Andy next week.
And then just soon after that, we've got March 8th and that huge event.
And one of the things that I wanted to do is that, well, I'll just throw this out to Andy.
I mean, you know that every industry has its dark side, right?
Yeah.
Right.
So your industry, your fitness industry, it has a dark side, right?
Yeah, probably like the worst one ever.
Right.
Well, I would argue that the motivation space has a dark side too.
There's a lot of BS.
Another one with the worst one ever.
Yeah, a lot of BS, a lot of narcissism, a lot of what's in it for me.
What do they call that?
They call it Messiah syndrome or something.
Yeah, like a self-help Messiah or something like that.
Messiah complex.
Messiah, that's right.
Yeah, and I thought what would be good and actually really advantageous to the people who listen to this podcast
would be to literally put you on to this podcast would be to like literally put you
on the witness and stand, so to speak. Um, you know, dude, let me touch on that too. Like the
Messiah complex, you know, like we talked about on the last episode, if you haven't listened,
go back and listen. But we talked about this. We talked about people who fucking decide they're
going to be quote unquote self-help or quote unquote motivation or quote unquote business
experts. I've never fucking done anything.
Right.
What I mean?
Right.
And Gary and I talk about this all the time because the inner Instagram especially is
just fucking flooded with people who have never really owned a real company other than
like selling shares on their Instagram page.
And then they're like, oh yeah, I'm a fucking baller.
Right.
Dude.
Right.
And they take advantage of people's desire to better themselves. So what I thought I would do is I, I, I, I want, like I said, I want to put Andy on the witness stand. I, you know, if we had
a, not, not that we need one, but if we had one, we could hook you up to one of those lie detectors
and maybe you could put your hand on a Bible. And I'm going to ask you some tough questions about
the things that you believe and the things that you think.
And I just want you to, in some ways, this is going to be a recap.
But in some ways, it's going to be like just a moment of reflection before we get really, really heavy into 2016.
And guys, again, I mean, I am going to ask questions in an orderly way.
But, you know, if you're looking for like a specific point-by-point outline, you're not going to get it.
If that's a problem, just turn it off right now.
But if you're in for some fire or for some help, feel free to use your own
fucking brain. Yeah. If you're in for some fire or some helpful information, then keep listening.
So Andy, first question you've written and actually you've done a podcast before where you
say success is your obligation. Greatness is your obligation. I read a Facebook post of yours a couple weeks ago where you said,
you know, we're always told we can be anything we want. And you said that you believe that.
And you said that success is for everybody. So I'm asking you straight out, do you really I do. I was interviewed yesterday by a cool new podcast, Bite Size Radio, which is run by a friend of mine who is Bite Size Fitness on Instagram.
She asked me a very similar question, and I just had a conversation out here in the lobby while you
guys were waiting for me with an old buddy from high school okay about the same subject um i drove
my my lamborghini today um it's supposed to fucking snow i'm just letting everybody know
it is snowing is it well i'm just letting everybody know because I wanted to explain something.
My friend, he's like, we were talking about cars and he was asking me what all I had.
And I was going through and explaining, you know, just letting him know.
And he's like, dude, there's not many cars here in St. Louis, is there?
And I'm like, no, there's a lot of cars in St. Louis.
It's just that people don't drive them.
And he's like, why?
And I'm like, because they're afraid of what people are going to say to them. And they're afraid of like, you know, looking showy or becoming a jerk or looking like they're trying to throw shit in people's face.
And I said, hey, look, dude.
I said, every time I go get gas in the Lambo, fucking 10 little kids run up and ask their mom and dads to take pictures of the car every time.
OK. And those kids always ask the same questions. and ask their mom and dads to take pictures of the car every time. Okay?
And those kids always ask the same questions.
They always say, man, that car is so cool.
What is it?
And I'm like, oh, it's this, this, and this.
And they're like, well, how much does it cost?
I'm like, well, you know, I just defer it.
I'm like, look, you had to work really hard to have a car like this.
They're like, well, what kind of work? And they get interested in, like, the work.
Okay?
And they get their little brains moving like moving like hey man that's cool and it like turns a
switch you could see it like i've seen it a million times and where people think like doing something
like that is going to is going to cause like a lot of negativity it's actually the opposite it's
people are interested even older people that come up i'm sure there's people who like from afar that don't come up, they're like, fuck that guy. But dude, those people are
going to lose no matter what, who cares? All right. So the, what I'm getting at here on the
obligation part is that dude, if you're too much of a pussy to like go out and be successful,
cause you're afraid of what people might say, you're not only letting yourself down,
you're letting your family down. You're letting all these people that you don't even know down.
You're letting like basically you're, you're, you're, you know, I don't know, diffusing
or deteriorating or I don't know what the word is.
You can help me here, you know, but you're like taking away the value of like your
denigrating of your life.
Huh?
You're denigrating the value of your life.
Whatever.
I mean, you're fucking, you're, you're diluting it. You know what I'm saying? Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah.igrating the value of your life. Whatever. I mean, you're fucking, you're diluting it.
Yeah.
You know what I'm saying?
Yeah, yeah, yeah.
Gotcha.
And, you know, you have to think about, you know, how much easier it is to, like, just
fall in line and follow the path and do what you're supposed to do, even though you want
to be successful and you want nice things and you want to drive a nice car and you want to
live in a nice house and you want to be able to help other people. Well, if you want to help other
people, you can't fucking help anybody. If you're not helping yourself first, you know what I mean?
What's more, what's more valuable. You write an a hundred dollar check living on a, you know,
a mediocre salary because that's what you could afford or writing a hundred thousand dollar check
because you went out and worked your fucking ass off and took care of yourself first you know what i mean and so like a lot of people
will will hide behind these bullshit excuses about why you know they don't want to be successful but
you know i bet every one of those motherfuckers bought a powerball ticket recently yeah you know
but but yeah i do believe it's for everybody because i believe your story of your life and
the purpose of that story should be to provide lessons and
hope for the future generations, whether that be your own kids or people who see you or whatever,
you know, like when I was a little kid, you know, I told this story before, you know, my dad and I
went to get gas and we saw a Lamborghini Countach at the gas station. And I was like, holy cow,
that is coolest thing ever. And what did my dad say? That's awesome. You're going to have to work really fucking hard to do that. You know what I did for the rest of my life since I was like, holy cow, that is coolest thing ever. And what did my dad say? That's awesome. You're going to have to work really fucking hard to do that.
You know what I did for the rest of my life since I was like eight years old
when I saw that?
I worked to own a fucking Lamborghini.
Now I'm here and I employ over 100 people and all those people have families.
You see what I mean?
Absolutely.
So like you have to be okay with stepping outside of what society says is right.
And you have to think of your success as not just something that's for you.
Like, hey, I want to buy shit.
And you have to think of it as an obligation to others. Because if you think about it as just for you, you'll never make it.
Because it's too fucking hard.
But if you put that extra pressure on, like think about your
employees and you think about the people that you can inspire and you think about the message of the
story that you're telling and, and, and all these different things, you can build a lot of external
motivation and pressure that will help you stick to the path. You know what I mean? That's just
another aspect of it. I mean, I could talk about this all day, but at the end of the day,
it is your obligation. There's a lot of people out
there who have died across you know how many wars have we had in the united states we're talking
about millions of people have died to keep this country in a place where those opportunities are
still available and for you to waste your life playing call of duty and drinking fucking beer
every day and you know jacking off the fucking internet
instead of actually going out and being productive,
dude, you're fucking insulting those people.
So when you talk about an obligation,
you're talking about an obligation to many, many people.
You know what I mean?
This fucking flag right here, this represents fucking opportunity.
You know what I mean?
And when people disrespect that, it's not just, oh, I'm free so I can know what I mean? And when people disrespect that,
it's not just,
oh, I'm free so I can do what I want.
No.
You still have obligations for that price,
and that's what I believe.
Like, let's say a soldier who has died in battle,
let's say you could have a conversation with him about the way you're living your life.
And that guy comes to you and he says,
hey, Vaughn,
I died so that you could have the opportunity to do this with your life.
Would you be proud of what you had to show him?
Think about that.
That's a thought I don't think a lot of people have every day.
And I think about it all the fucking time.
Yeah.
You know what I mean?
And, dude, this goes into like living your life with gratitude, living your life with integrity, living your life with honor and all these different things.
I mean, it goes.
Dude, this is like a deep rabbit hole that we could get into.
But the bottom line and the message is that you are morally responsible and obligated to fucking be as successful as you can.
Because if you're successful as you can,
you're in the position to help as many people as you can become successful,
which makes the world a better place.
And I know there's the douchebags out there right now.
You're justifying being rich.
No, motherfucker.
That's how I got rich.
So you know we get a lot of emails.
In fact, we get so many that I help you read some of those emails.
And you get a lot of people.
And guys, I mean, Andy, I can tell you right now,
Andy sometimes feels a little uncomfortable with this kind of stuff.
But there are people who write in and they're like, oh man, you gave me hope. You gave, you know, I really, I was struggling and you helped
me, you know, press on. And, and the word hope comes out a lot. And, and I think, I think that's
a, that's a repeated theme in a lot of the emails. And one of the things that I was going to ask you
is, you know, when people say, oh, you've given them hope or when they're down, you help motivate them.
You know, they might have what you call a tombstone day and you help bring them out of that.
But I think one of the things that's really lacking, and I think this is why people resonate with you so much,
one of the things that's lacking in the motivational space and the self-help space is just a real authenticity about the fact that life is not all happiness.
It's not all rainbows and unicorns, as you put it.
But there's real struggle and there's real, I mean, depression sometimes.
So I guess my question is, shoot it to a straight,
how often do you struggle with that kind of stuff?
How often do you struggle with depression?
How do you deal with it?
How do you overcome struggle?
How do you—
Dude, I'm going to be real, man.
Yeah, yeah, go ahead.
I've suffered from severe depression since I was in my 20s, like early 20s.
I used to think it was bullshit.
I used to think it was something that people claimed.
And I don't tell people this.
I mean, this is something that I fucking tell.
I don't even tell my own family.
Nobody knows this shit, so I'm being real.
It's something I've suffered with for a long time. And, and you know,
I haven't really talked about it, but I will, because you asked the question,
um, you know, I used to think it was like an excuse. Like, dude,
all you're depressed. You're making a fucking excuse. Um,
it wasn't until like 2012 that I had like a legit fucking breakdown to where I couldn't
function.
Like I couldn't get out of bed.
I couldn't fucking do anything.
And my head completely like felt like it was going to explode.
And I'm talking about like literal, actual physical pain.
And, um, I went to the doctor and they ended up finding, um, this is how I knew that what
depression, this is how I found
out. So I had these, this feeling for like 12 years. And then I went to the doctor and I'm like,
dude, my headache will not go away. Cause I'm always like type of dude or like, I'm not going
to the doctor no matter fucking what, unless like I'm like dying, but my headache wouldn't go away.
And I had a friend who, um, passed away from passed away from a brain tumor within like two weeks of finding out that he had it.
His name was Justin Skaggs.
And some of you guys listening, I know you know him.
He was a great fucking dude.
Actually, one of the best dudes I ever met in my life.
But I was thinking about him.
And I'm like, dude, he was getting headaches.
And all of a sudden, dude, like two weeks later weeks later he's fucking dead you know what I mean and I'm like dude this maybe this
is something serious I need to go get checked out so I went got it checked out they did MRIs
they cat scans they found a cyst in my brain um which is called a pineal gland cyst and it's
apparently you're born with it but for like a week they didn't know what it was so like I was like
they thought they didn't know if it was so like i was like they thought they
didn't know if it was like a cyst or a tumor so like for a week i was like fuck dude maybe i got
like a tumor right right well turns out this thing is normal everybody like 20 of the population has
it from birth it's not a big deal blah blah blah and so i'm still having these symptoms so they
found nothing essentially right but they they i'm having these terrible headaches i can't function blah blah blah and um
they uh they diagnosed me with fucking like severe depression and that's what like stress
induced depression so like basically like my stress levels were so crazy that like
my hormones weren't working properly and all this shit.
So, it's a real fucking thing, it turns out.
So, a lot of people actually feel ashamed of that.
Did you struggle with that at all?
I don't know.
I'm not saying they should.
I'm just saying that's something that—
Look, dude, I think people hide behind any excuse that they can get sometimes.
And I think like depression is so common that a lot of people just fucking
say,
Oh,
I got depression.
Fuck it.
I'm going to lay around all day.
I'm not going to fucking do anything to be.
No,
that's you quitting.
You know what I mean?
That's you.
That is you being a bitch.
You know what I mean?
Okay.
You've got it.
Now what?
You know,
just like people who fucking fight,
you know,
cancer. You know what I mean? You get a diagnosis and you get a choice. Can you eat,
do you either wake up every day and fucking fight it? Or do you wake up every day feeling
sorry for yourself and fucking do nothing and just go die? You know what I mean? And the people who
fight it a lot of time, I read a stat that more people are surviving cancer than dying from it.
Those are the people that fucking fight. You know what I mean? And depression is not cancer, but dude, it kills people.
You know what I mean?
And I feel like a lot of people hide behind the diagnosis
or the excuse of I've got this or that,
and I can't be productive or I can't do it because I've got this.
And the reality is is that you know um it's bullshit you know uh i lead a very stressful
life um i have a lot of good things but i have you ask how often i struggle with it it's every
fucking day every day you know and i've got to make a choice to get out of bed dude getting out
of bed is the hardest thing for me like i i i lay there and think and i'm like think about all i think
about my natural tendencies think all the bad shit and i have to physically stop and think about
my that's why like i talked about having the gratitude moments in the beginning of the day
um that's part of the reason that helps with that depression and it helps uh you know get you on the
right track throughout the day and then so like what I do is like I get up.
I think about the good shit I have that gets me out of bed.
I go immediately into physical activity of some sort, either cardio or weight training.
And even though I've got a lot of weight to lose, I didn't – it wasn't the training that was a problem.
I've always trained.
And I have all these dudes like, hey, dude, I see you're trying to lose weight.
Do you need a trainer?
No, motherfucker.
I've been doing this for 20 years, but thank you.
But it's not the training.
It's, uh, it's the, it's the eating that's been a part for me.
But the thing is, is that's all part of the depression thing, right?
That's all how I dealt with those things. Right.
So like, uh, you know, I go do physical activity, physical activity releases, natural endorsements
to help battle that depression. And then after I go do my physical activity, like releases natural endorsements to help battle that depression.
And then after I go do my physical activity,
like my exercise and I'm sweating and I sweat for like an hour,
dude,
I'm good to go the rest of the day and I don't really have to deal with it.
Um,
I mean,
do I get my fucking temper tantrums and go fucking crazy?
Yeah,
dude.
You know,
I do,
but usually it's warranted because people are just fucking stupid and I've got to be dad.
You know what I mean?
I have to be dad to 100 employees.
Like I get all these – I get these – these entrepreneurs always ask, like, dude, does it get any easier to manage employees?
No, it fucking doesn't.
It's a pain in the ass all the time.
Do I have great employees?
I do have great employees.
But it's still not any easier.
There's always something.
Every single day there's something to deal with.
You know what I mean? And that's just part of being an entrepreneur. That's something that I signed up for. Yeah. You know what I mean? And it certainly
seems like your daily battle with overcoming your own like struggle and depression is what really
has given you the ability to motivate other people. No question. Yeah. No question. It's a
dude. It's all perspective. I just had this conversation with a friend last night, an old
friend who I haven't talked to in like two and a half years because we had a big falling out
but uh he he was basically saying you know dude you know does it get any easier to blah blah blah
blah blah and i'm like look man here's what i figured out it's just part of the deal you know
what i mean it's not like a special circumstance it's just fucking part of the deal and um you know
a real depression is a fucking fit it's a chemical problem you the deal. And, um, you know, a real depression
is a fucking fit. It's a chemical problem. You know what I mean? And it needs to be dealt with
a lot of people. Cause I've talked about this a little bit. Um, not in depth, but a little bit on,
on, and I'm talking about real depression, dude. You know, ever since I got stabbed,
that's where it started. Yeah. You know what I mean? And, um, not just being down or blue,
there's a difference between just being down or blue and actual depression. No. Yeah. You know what I mean? And not just being down or blue. There's a difference between just being down. No, blue.
People who are depressed know. Yeah. Look, dude, when they say on the commercial, like thoughts of suicide, it's not like an occasional thought.
Right. It's not like it's not like a oh, I thought about this one time ever.
It's like a fucking overwhelming, oppressive thought that fucking consumes you.
You know, if you're depressed.
I mean, I'm just being honest.
Yeah.
You know, I've dealt with it for fucking 15 years,
and you take what I just said and put the math to it,
and you think about that kind of a fight.
You know what I mean?
And I don't think people should get medals for that kind of shit,
but the reality is it's not easy.
It's not easy for anybody.
And getting up every day, you know,
and that's where I talk about, you know,
when we talked about the Kill It Every Day podcast, we talk about the power list and how to create momentum and how to create progress and how to do all those things.
Dude, the reason we're sitting in this building and see, you know, we can look out on the warehouse and see all these people working and all this shit going on and our brands exploding.
Dude, that's all a result of me trying to cure my own fucking issues if that makes sense you know
what i mean like get i had to make sure i was progressing i had to make sure i was moving
forward i had to make sure that i was being grateful and all these things kind of like
because otherwise i would have fucking killed myself and that's that's the truth so it was
either like get your shit together and make it fucking work or, you know, and occupy your brain with that or like, you know.
And like right now it goes through phases, dude.
Right now I'm doing great.
You know why?
Because my fucking diet's perfect.
My training's perfect.
My momentum's there.
And I think all those things lead into like a healthy life, right?
Yeah, I love what you said, though.
You didn't just passively submit to the depression.
No.
You said.
But I think a lot of people do that. Yeah, I think you're right. No, I know I'm said, though. You didn't just passively submit to the depression. No. You said. But I think a lot of people do that.
Yeah, I think you're right.
No, I know I'm right, dude.
If I could fucking build a hundred million dollar company being massively depressed,
thinking about myself fucking blowing my brains out every fucking day.
Dude, you could fucking do it.
You know what I'm saying?
This is not, you know, I'm not looking for fucking sympathy.
So please don't like say, oh, dude, you know, like, dude, I don't like to talk about it.
You know, this can be the only time I probably ever talk about it.
But I'm being real.
You ask me the question.
I answer it.
How often do I struggle?
Every fucking day.
How do I beat that struggle?
By being organized, by being diligent, by having the discipline to stick through a plan,
plus a couple other little tricks like being grateful when I wake up, being grateful before I go to bed, you know, surrounding myself with positivity. You know,
a lot of people, you know, they're like, dude, you just block people who are ignorant on the
internet. Well, yeah, I fucking do. Cause they're negative. And I cut all negativity out of my life,
period. You know what I mean? So, you know, all these things, and I don't know, like if people
are following along at this point, cause I'm kind of rambling, but all these things, and I don't know, like, if people are following along at this point because I'm kind of rambling, but all these things have, like, contributed.
This is the fucking ironic thing.
Like, everything's perspective.
So, like, how you look at something can totally determine the outcome of what it is.
And when you step back and look at, like, me trying to cure these feelings that I had internally and then look at the result
of what it's produced that's pretty fucking amazing because the reality is I could have
taken those same emotions and curled up in a ball and been a pussy and fucking just went away
you know what I mean absolutely and I think yeah that's the difference like you either choose to
fucking fight and this is in life or anything like this is, you know, if you're sick, you fight.
If you're an entrepreneur, you fucking fight.
You know, it doesn't it doesn't matter.
You just go fucking fight.
And, you know, if you fight long enough, you're going to figure out a plan and good shit is going to happen.
You know what I mean?
So we're neck deep in a conversation about struggle and fighting.
And so I'm going to I'm going to turn this a little bit to a somewhat related topic. And that is this. You've talked about having haters. You've
talked about having critics. A lot of that criticism at this point in your life, you learn
to shrug off. I think of a meme that you had, I think it was like two years ago, where you said,
a lot of people are going to criticize you. F those people, you know.
But, I mean, let's be honest, Andy, because we're going to keep it real.
There's got to be something that genuinely stings you, like something that genuinely bothers you that maybe is part of the whole process of fighting for building an empire, building a business. What is something that really genuinely still maybe stings you a little bit,
still does bother you, that if you could,
you would change about the whole culture of, I don't know, life, I guess?
I'll be honest, man.
I'm such a smartass naturally.
First of all, if you're a troll, hater dude,
I'm the last dude you want to comment on my shit
because I'm going to make you look stupid.
Second of all, I really don't have anything.
You know, I'm I'm self-aware, dude.
One hundred percent.
You know what I mean?
I.
I know who I am.
I know what I want.
I know what I'm about.
I know my weaknesses.
I know my strengths.
Nothing really anyone could say gets under my skin like that.
I actually look at the troll thing,
like people talking shit, as like entertainment.
I think it's fucking funny.
You know what I mean?
And I have a good time coming up with a fucking
something smart ass to say back.
Like, it's fun.
Like, we sit here in the office and laugh our asses off
at people who write shit, you know?
But it's not that, it's not that.
And then there's a difference between, first of all,
if you're listening and you're young, which I know a lot of you guys are,
there is a clear difference between criticism and just trolling or hate.
Real criticism, and we've talked,
I think we have a whole episode on this somewhere.
Real criticism is helpful.
You know, somebody might not like what you're doing,
and you might not like to hear that,
but if you can look at it and say, you know what, that person's right. That person just helps you.
You should go give them a hug. You know what I mean? And then there's the people who speak
negatively of you who are just there to fucking ruffle your feathers or whatever it is. You know,
um, I never understood why people do that. I, I really don't get what the pleasure is of doing
that to somebody. Um, but the fact is, is there's a lot of people out there that do it.
And you have to, I think that the fear of that is what keeps most people from ever stepping forward and following what they really want out of life.
Which is unfortunate because the reality of haters is you fucking need haters.
You know why?
Because if you don't have any haters, you don't have –
there's a unique dynamic amongst people who love you
and people who truly hate you.
And the more haters you get, the more the people that love you
will stand up for you, and they become naturally more passionate
about you and your brand.
So it's a good thing because they they get on there they talk shit you let the people who love you
fucking handle it and they become like more like dude fuck that guy you know what i mean your own
people so like um there's a cool dynamic to having them but you know it takes a long time to
understand that like and we talk about uh, on Gary's episode last week,
we talked about everybody is their own brand. Why don't people put out good content?
I think the biggest reason people don't put out good content isn't because they're,
because they can't, or they're not intelligent enough to do so. It's because they're afraid
of what that one person might say that'll hurt their feelings. And the truth of the matter is, guys, is that you have to get over that.
You have to.
You cannot sit here and worry about what ifs.
Because the reality is 99.9% of the people are fucking nice people.
And you're deviating the plan for yourself off of like one-tenth of one percent of the population you know what i
mean it just doesn't make sense absolutely you know and and i i you know i get that that's
i get that that's a struggle for some people because they're they're they're not good at
hearing but if the fucking shit that people are saying is bullshit anyway you know what
difference does it make and are you gonna truly like not step out and build the life you want because you're afraid of what your fucking
cousin might say or like your your aunt or some dude you don't know you know the shit that bothers
me dude is the shit that like my own family has said to me you know what i mean where i have like
you know i've had people in my own family say some fucking ignorant shit i'm not gonna say it
because they're gonna i don't feel like starting this you know i'll go to people in my own family say some fucking ignorant shit. I'm not going to say it because they're going to,
I don't feel like starting this,
you know, I'll go to Easter and it'll be a fucking Easter egg fight,
you know?
But,
but the reality is I've had them say some ignorant shit,
you know?
And that was all,
those things are the things that have stuck with me.
Yeah.
Not the things that Joe blow,
you know,
from the fucking internet basement of,
you know,
and his mom's house,
you know,
fucking, what is it? Meatloaf eating fucking miles meatloaf, you know, from the fucking internet basement of, you know, in his mom's house, you know, fucking, what is it? Meatloaf? Eating fucking mom's meatloaf, you know, says,
I don't fucking care about those guys. So I'm going to restate this because I think this is
gold and I don't want anybody to miss it. So Andy said that his response to the haters and
everything is self-awareness. And the way that I understand what you were trying to say is,
you know what you're good at and you know what you're not necessarily good at.
And when people criticize what you know you're good at,
you're like, no, I'm not.
No, I am good at that.
I'm confident about that.
And then when they criticize things that you know in your heart,
yeah, it's maybe something that I need to improve on,
you're like, that's fine.
I'm not going to beat myself up for it.
Right.
So just knowing yourself.
That's like when people say to me, like, you know, dude, you're fat.
I'm like, yeah, I fucking noticed that when I put my pants on today.
You know what I'm saying?
Right, right, right.
I can't get mad about it.
But that's huge.
And I don't think a lot of people know that the answer to haters is self-awareness.
Right.
Knowing what you're good at, knowing what you're not good at, and not, you know, being
confident in your strengths.
And being responsible for your own choices.
Being confident in your strengths and not beating yourself for your own choices. Being confident in your strengths
and not beating yourself up for your weaknesses.
Right.
I mean, it's pretty genius, really.
If it bothers you that bad, do something about it.
Yeah.
You know?
Yeah.
And, like, I don't know.
That's where, like, if you're a new listener,
and we have a lot of them,
go back and listen to Kill It Every Day podcast
because we talk about the power list, okay?
And there's, like, five principles that all line up here.
OK, if you're confident and you become more confident, you know, it's easier to ignore these comments and say, oh, yeah, whatever.
Right. That's what you're saying. Yeah. But people are going to say, I already know this.
But Andy, I'm not very confident. How do I get confident?
Go back to kill it every day and listen to the episode, because that's going to teach you how to build momentum and create confidence by executing on a daily plan.
And it's all about winning the day.
You win the day, you win two days in a row, you win three days in a row, you got a win
streak.
You win a week in a row, you got a week-long winning streak.
You win a month in a row, you've got a month-long winning streak.
Eventually, you string enough months in a row, you're just fucking winning.
You know what I mean? And that's what it comes down to. And you earn the right to feel good about yourself. Eventually, you string enough months in a row, you're just fucking winning. You know what I mean?
And that's what it comes down to.
And you've earned the right to feel good about yourself.
Yes, exactly.
And confidence is an earned thing.
Like, that's one thing, you know,
I heard Gary talk about one time,
how do you build confidence?
He's like, well, surround yourself with confident people.
That's not enough.
You've got to do shit that you're going to feel good about
in order to, like, build that confidence.
And you're going to have to, to like have your mistakes and overcome them. And it just comes
with, with experience. And I show you how to do that. If you go back and listen to that episode.
Yeah. So, so I've got two, maybe three more questions. This one, I'm really excited to hear
what you say. Um, a lot of people who listen to this podcast, I mean, we're kind of biased,
but we, we think the people who listen are pretty exceptional people. Of course.
There are people who really want to succeed in life.
Right.
So there are people...
Everybody who doesn't listen to this show
is a fucking idiot.
Exactly.
All the people who listen to this show are geniuses.
Yeah.
In fact, I'm pretty sure,
I have it on good authority
that when people stand before God
and he says,
why should I let you into heaven?
That's right.
I listen to the MSCO podcast.
Exactly.
Right.
Yeah.
Fuck yeah.
Me and God, we already talked about this. You're DJ God. I know you've got this already set podcast. Exactly. Right. Fuck yeah. Me and God, we already talked about this.
You're a DJ, God.
I know you've got this already set up.
Exactly.
He's got VIP membership.
So obviously there are people this year who are going to kill it.
And because of their work ethic, because of their drive,
they're going to make more money than they ever have in their entire lives.
So what I would like you to do is give them some cautions and some warnings.
You're going to spend as much as you make.
When you're not making much money, your tastes, and I don't care what anybody says, I've never
seen an example of this change.
When you make more money, you're going to want a nicer car.
When you make more money, you're going to want to go to different places. When you make more
money, you're going to spend more money when you go out. Um, if we're talking about like making
significantly more money, um, you know, I would make sure a, that you don't let those new,
it's okay to indulge. Okay. But I would still keep all your expenses in proportion to what you're making.
You know what I mean?
I feel like people, you know, make, you know, extra, you know, let's say they make an extra
a hundred grand.
Let's say they really kill it and they make a million bucks and they were making fucking
a hundred grand last year.
You know, those people tend to go fucking crazy with money.
And, you know, I personally would live a few years
in the old lifestyle before you start stepping up your game.
You know what I mean?
So you can get a nice base built.
You get comfortable with some cash in the bank
or, you know, liquidity to you so that you can.
And a lot of guys will argue this.
They'll say, oh, Andy, you know,
you need to invest your money into, you know,
did I get hit up by fucking personal finance guys like they're fucking, you know,
it's like bees on honey.
You know what I mean?
But I've always been a cash guy.
I like having cash.
I like having cash on hand.
And I like having cash relative to the amount of money I spend.
You know what I mean?
So I would just really think about, you know, don't go fucking crazy.
You know, it's not that hard.
And I know there's people out there being like, oh, dude, you're missing all these,
you know, because a lot of people start making money and then they think they're a fucking
investor.
You know, they think they're like an angel investor.
I was laughing about this this morning.
Everybody nowadays is a fucking investor you know they think they're like an angel investor i was laughing about this this morning everybody nowadays is a fucking angel investor you know you got a little bit of cash on you're gonna fucking put it with someone else dude don't do that shit you're not
an investor unless you are you know what i mean right like it's just people just get carried away
and they think that like they think it's gonna make them into something that they're not,
you know,
realize that you're,
and here's another mistake too,
that I see people that start making good money make is they,
they think that because they did well here and they're doing well here,
that they have the Midas touch and that anything they do will turn into
gold.
You know what I mean?
It's like a,
it's like,
Oh,
I conquered this supplement industry and now I'm going to go start in
the oil industry.
I'm going to become fucking oil tycoon.
I don't know shit about oil, but somebody who has that mentality, they're like, fuck
yeah, let's go do oil, and they get overly aggressive, and they forget what they actually
are experts at, and they lose.
Dude, I saw somebody lose 100 million dollars like that and go
broke i mean somebody close to me really yeah so i mean dude it's not you have to remember who you
are and what you're good at and keep things relative you know what i mean um you're gonna
have people if people you know i'm gonna tell you right now if you drive a fucking lamborghini you
go out and buy a rolls royce people are people are going to fucking ask you for money.
You know what I mean?
You're going to have to learn how to say no.
This question just popped into my head.
It's kind of a random question, but would you suggest to people who are starting to make a lot of money to be careful about posting it on social media?
I would never post anything if it wasn't flashy shit, if it wasn't my passion.
I don't post my fucking watches or my jewelry or my house.
I post cars because I'm passionate about it.
I would never post anything or flash anything that isn't your fucking passion
or isn't used in a legitimate way to show people you know what you've built and how you built it
you know these dudes who are just flashing their watches and flashing stacks of money
and flashing this and that like dude that is a good way like dude i had a good friend yesterday
that just got his lamborghini burnt to the ground wow yeah burnt to the ground you know you saw it
didn't you yeah gold rush yeah one of my gold rush buddies got it because somebody was fucking Wow. Like, dude, if I didn't have this podcast and wasn't, you know, success wasn't my, like, product that I'm selling, even though I'm not selling it.
But if that wasn't the case, I wouldn't fucking flash, you know, I wouldn't take pictures of, you know, cars and shit like that.
Yeah.
You know what I mean?
Yeah.
I don't know.
Maybe I would, though.
I don't know.
I don't know.
Because I like cars.
You know, it's a passion of mine.
Yeah.
I probably would, you know.
I don't know, man.
I probably wouldn't show my roles.
I would probably show my sports cars.
I can't even go to church anymore, man.
I get hit up for everything.
They all know I'm a pastor of disaster.
It's crazy.
I bet, man.
It's off the hook.
I bet.
Von the Impaler is getting hit up by all the ladies, too.
Yeah, I'm sure.
Yeah, yeah.
No, man.
In all seriousness, I can't tell people what to post or not post.
The reality of posting is, like, are you providing good content?
Are you building a brand that represents you?
You know, people who just fucking post to post, like, let's just, like, throw shit at the wall.
I don't know why I have the social media other than, like, just to brag about my shit.
Like, you know what I mean?
Right. Like, what know what I mean? Right.
Like, like, what are you, what are you doing?
Yeah.
You know, like if there's a mission to it, I get it.
Like, you know, if you have, let's say Tony Robbins, who I fucking greatly admire and
I would love to meet one day.
In fact, I would love to have him on the podcast.
Last time I said this about our guest, we, he, it came true, which cause it was Gary.
Um, I would love to talk to Tony one day.
But, dude, if you read any of his books, he always talks about success and riding around in a limo and his 10,000-square-foot house and blah, blah, blah, blah, blah.
And he uses those things to show people what the result of the work can be.
And I don't think there's anything wrong with that.
I think it's a lot different when you just take a picture and say, hey, look at me, motherfuckers.
Right.
You know what I mean? i'm doing this and you
can't right exactly like i got hit up the same dude who wrote the shit about the khakis that
we talked about earlier or about the shorts yeah he's like dude you used to be this is the funny
thing he's like i had to unfollow you because you became too much of a fucking self-centered
flashing your shit kind of guy and i'm like but you're
commenting on my post so how the fuck did you unfollow me and why are you here now you know
what i'm saying yeah like fuck you if you don't want to follow me but the point is is like people
are going to interpret things the way they want to interpret them you know what i mean right um
and whenever you you know this is getting into like a different podcast, but like you have to realize that you are your own brand.
We talked about that last podcast and your post should be, should have that in mind.
You know what I mean?
Your post should have your brand in mind because in five years from now, if you don't have a solid brand built, like you're going to have trouble getting a fucking job.
Yeah. You know what fucking job. Yeah.
You know what I mean?
Yeah.
So I don't know.
I mean, I don't know.
Like it's just such a weird thing.
You know, people, people are going to get fucking fired up about stuff for stupid shit.
You know, like that dude who commented that, dude, maybe he can't pay his rent.
Right.
You know what I'm saying?
He sees like me driving an expensive car like that. And he's that's so wasteful you know you know what dude i had my
days when i didn't pay my rent fucking either yeah you know what i mean i'm convinced like i said
perspective is everything like people forget they forget about you know chris and i living in the
back of our retail store on a fucking mattress that had piss stains on it for real you know what i'm saying or a couch that
my dad gave us which was a love seat and it i mean you know you know when i post pictures of that
that's the most popular shit because it reminds people of where we came from you know what i mean
dude first day in business seven bucks second day in business zero dollars you know what i mean
getting broken and having your whole store vandalized two weeks
in getting stabbed in the fucking face you know eight years of fucking not getting paid at all
people forget that shit you know and all they see is the product of that that you know and people
people just forget you know do you think people often forget that money is relative to
in what way in the way that what might be a a Lamborghini to you might be a Ford focus to
them. Like how much you make versus. Oh yeah. Oh yeah, dude. Yeah.
People, people think that too. They're like, like,
I've had this comment before. Oh dude,
you're spending all your money on fucking no man.
I'm like in my budget still. you know what i mean like um people people
forget that you know what i mean that's a good point yeah and then also but that's that's not
i mean yeah people people people you know they do think that you know what i mean they think oh
you're spending all your money blah blah blah i mean like dude i get that all the time but the
thing is is that you know the other thing i get to is like, I've gotten this a lot, you know,
how do you handle employees when you're driving a Rolls Royce that costs more than, you know,
fucking 10 times their salary for a year? Like, how does that, how do you, how does that affect
you? Or what is that? How does that affect your business? business well here's the fucking reality um if i don't have an employee that wants to drive a rolls royce or wants to be successful
i don't fucking want him here you know what i mean if you don't have the attitude of success
or wanting to be hungry or wanting to aspire to whatever your goals are financially i don't want
you here because you're not the kind of person that's going to succeed you know what i mean
yeah so i use it as a filtration to like, like when I first started driving nice cars, dude,
I fucking fired like 12 people within like two months and we did out all the cancer.
You know what I mean?
I have all these dudes here that hustle.
I was thinking about it this morning.
Almost every person in this office has bought a new fucking car this year.
A nice car. A nice car. I had a guy buy a CTSV. Tyler bought a new fucking car this year. A nice car.
A nice car.
I had a guy buy a CTSV.
Tyler bought a Z06 Vette.
You know, like, dude, you look out there, we look like a fucking Chevy dealership.
Every fucking $60,000 Chevy truck that exists lives in our parking lot.
Yeah.
I mean, you know, I'm looking right out here.
You got a brand new fucking Ford Mustang GT 5.0, which are badass.
You know, like, it's not like I'm, you know, taking all the money and these dudes aren't fucking succeeding.
You know, a number of these dudes have bought new houses.
Yeah.
You know, and I, you know.
Just coming from someone who does work for you, it's funny because I remember I was trying to look back on, you know, when I actually got motivated to take it to the next level.
You did?
Has that happened?
You got motivated?
Well, I stopped being fired.
Yeah.
Tyler's got fired literally before.
But what I'm trying to say is imagine if you did not have the cars.
Imagine if we did not have this nice office everybody beneath you who was in the corporate setting would think that
the company is becoming stale and that there's no room for no success there's no success right
and like dude i don't want people working for me to aspire i'm no offense to anybody out there but
i don't want people working for me to aspire to drive a fucking Ford Focus. No offense to whoever drives a Ford Focus. Beautiful
car. Not for me.
It's not the level of what I want
here. Unless they
happen to think it's a beautiful car.
Right? Yeah, and if they do that
and they become, like a lot of people
make millions of dollars, that's what they
fucking drive. Let's say their motivation
is like, I want to give all my
money to a dog charity
which i think is fucking cool but i work my balls off to become that guy who does that that's
different you know i'm not saying everybody that works here has drive a nice fucking car right i'm
using that as a metaphor for being hungry right no you know what i mean i get you so you know a lot
dude a lot of people aren't into that shit and that's fine. But, you know, everybody has their motivations for being successful.
And the bottom line is, is that if, uh, if a nice car turns you off, you and I are not
going to be able to fucking get along.
Right.
Period.
Right.
It's just not going to happen.
Right.
For what it's worth.
I was at a party one time and I was talking about, I was actually sharing with people
my experience working here.
And I was saying, you know, Andy really isn't a very, like,
ostentatious person.
Like, he's not buying all those, you know, these crazy things.
I said the two things that he really likes is I said he likes cars,
and I said he likes watches.
That's right.
And I was pretty excited telling them about a watch that you had,
and they said, well, how much did that cost?
And I told them what you told me, and I think it was like $100,000.
It might have been $60,000. I don't know.
But somebody in the group said,
does that make you feel a little weird that he spends more on a watch
than he pays you in a year?
And honestly, I was speechless.
And the only thing that I could think of was I said,
well, I don't have that sense of entitlement.
And I wish I would have come back with something a little bit stronger.
But the more I thought about it, and then I think I later on.
That's a legit question.
No, it's not.
No, it's a legit question.
I mean, most people can't think big enough to think outside that box.
Like, dude, if I was sitting here, they don't see the backside of what we're doing.
Like they don't see the plans we have. They don't see the growth that we're trying to accomplish.
They don't see the partnership. They don't see any of that. So when they don't see those things and what they assume is they're going to work, they assume because they go to work and sit in
their fucking cube and nobody gives a fuck about them and their boss drives up and whatever and
doesn't give a shit about their progression, family their life they assume that's the case here so they
they think like oh vaughn you know all you do is fucking you're his little bitch right he doesn't
give a fuck about you well the reality is is that dude we're trying to grow something much much
bigger right we have our plans you know the plans i know the plans you know if you're listening i'm
not going to tell you the fucking plans but you and i know them right and we're partners in something
that's going to be much much bigger and you know that no and they don't see that shit well and
that's true but i also feel like you gotta remember most bosses don't give a fuck about
their employees well and and maybe that's the that's where they're operating from right but i
think what really bothered me is the idea that just because you had the means that you
had to pay me. Well, that's America. Equitable to those means instead of me actually earning it.
Dude, does that make sense? But that's small thinking mentality. That's squirrel mentality.
Squirrel mentality. Fucking go over here where the nut today is. Where's the nut today? Instead
of starting a fucking nut farm.
Right.
You know what I'm saying?
Exactly.
Like, it's just, it's small thinking.
And like, dude, you know, people forget,
I've been doing this for 17 fucking years.
Right.
What have you done for 17 fucking years?
Right.
Other than complain about your fucking job
and jump from job to job to job every three fucking years.
I've done the same thing for 17 years.
You see what I'm saying?
Absolutely.
So, like, you can fucking criticize whatever the fuck you want about me,
but here's the reality.
You haven't done the work I've done.
You haven't stuck with shit like I've stuck with shit.
And if you do, you'll have the shit I have.
Yeah.
Period.
Yeah.
You know, so, you know, and people, people get turned off by success
because dude, they're too afraid to step out and go fucking do it because it's going to take a long
time or it's going to be too hard. Or, you know, my fucking girlfriend doesn't like it who you're
not going to be with in six months anyway, because she's a whore. All right. Let's be fucking real.
You know, your, your girlfriend, I get this all the time.
Oh, dude, my fucking girlfriend doesn't fucking agree with my plans.
Well, first of all, she says I work too hard and blah, blah, blah.
All right, well, let me tell you how this is going to go down.
You're going to fucking stay home, and then the conversation is going to be this.
You're a fucking loser.
You don't do shit.
You know, Joey John down the street makes a billion dollars a fucking day.
You're a piece of shit.
And guess what she's going to do?
She's going to go fuck Billy John, whatever the fuck that dude is.
You ain't going to win either way, so cut her the fuck out.
You see what I'm saying?
And that goes for guys and girls.
Like, dude, I want to start this business, but my girlfriend says it's a bad idea and I have to work too hard fuck her then get her the fuck out of there period I can't add
to that at all I mean dude like because there's nothing else to say like I see so many young
people ruin 10 years or eight years or seven five six years of their life over a relationship
that's nonsense.
Dude, I don't care who you are. I don't give a fuck who you are.
You are not going to stop me.
It is not going to happen.
And if you don't believe that, go ask all my fucking ex-girlfriends.
And they're probably listening.
Don't worry, we're still friends.
Guys, if you want to check out the show notes for this episode of the MFCEO Project,
go to themfceo.com forward slash p42.
Last question.
Dude, on a serious note, it's extremely important for you young people.
I know I'm making jokes and I'm being sarcastic.
I'm being serious.
I am being serious.
If you are in a relationship and you have goals for your life
and that person does not support you in those goals,
nags you about those goals, nags you for having ambition,
nags you for having hustle.
That is not the right person for you.
I don't care how good they suck your fucking dick
or fucking how nice their ass is or whatever.
I don't care.
Get them the fuck out because, dude, they will ruin your life
and you will end up eating fucking ramen in some $400 apartment,
you know, watching fucking reruns of fucking Walking Dead
for the rest of your life.
That's not what you want.
That's not what you want.
Find somebody who's going to – because, dude, it's not only just that,
that those people pull you down. Success in entrepreneurship is so fucking hard that you need somebody in your life. That's
going to pump you up. You need somebody that you can look at and say, God, dude, I don't know if
I could fucking do this. And they're going to look at you and they're going to say, yeah,
you could do this. You know, my preferable language is, Hey, you're being a fucking bitch.
You know what I'm saying? You need that. Like, dude, when I'm fucking up,
Emily says to me,
hey, look, dude,
you've got a lot of shit going on.
You can do this shit.
It's no big deal.
And immediately I'm like,
all right, you know,
you have to have that, dude.
I'm a strong person
and I have to have it.
Right.
You know?
Right.
You know, that's the reality, man.
People fucking ruin their lives
over bullshit relationships.
I would also add that
if it's the right person and you guys come to the point where you realize that you have very different life
goals, that person, it's okay to have different life goals. That person, whether it's a guy or
a girl, is going to just say to you, hey, listen, I love you, but we're going different directions.
That's right. I wish you well. Exactly. You go well. And that's not the same as somebody who's not supporting you.
Dude, my girlfriend, before I met Emily, that's pretty much how it went at the end.
And that was a mature thing.
You know what I'm saying?
Right.
Like, you know, you can't have it both ways.
You can't have some dude.
Dude, I'm speaking to fucking women out there because I see this shit all the time, dude.
And, you know, if I'm a sexist, I'm sorry, but not really. Here's the reality. You can't have
a dude that balls out and takes you out in a fucking baller car and buys you nice things and
buys you dinner and all this shit that really you should want to earn on your own to be completely
fucking honest. But you're not going to have that with a dude who works 40 fucking hours a week.
It ain't going to happen. It ain't going to happen. It ain't ever going to happen.
And here's the other thing about you Insta hoes. They fucking think you're something special with
your golden vagina. Just since we're on the subject, guys who have money are smart enough
to know what it is you fucking are trying to do. And guess what? They're going to use you for what
you're there for. And you're going to be the fucking on the street the next second so ladies if you're good
looking female quit thinking your vagina is going to pay the fucking bills because that's only going
to last for like five fucking years get your shit together be upstanding respectful fucking female
go to work and become an example for other females to be successful because that is your obligation
i just see it all the time dude yeah i mean how many fucking half naked pictures do we have to
see on the fucking internet i mean i'm a red-blooded dude i've had no problem looking at
naked chicks but it gets it really honestly i wouldn't i know like i feel weird saying this
but like dude i'm sick of it because i'm sick of what it stands for. You know what I mean? Yeah. Like that's all you have. That's all you have is your fucking
looks and your fucking half naked pictures. That's all you have. How about some, you know,
Oh, and don't forget your fucking Bible quote that goes with that too. Yeah. You know what I mean?
Yeah. So, uh, you're, uh, you know, your wife just posted an absolutely brilliant Facebook post.
And probably the quote of the whole post was, what was it?
No, let me look it up.
Your Bible quote's not fooling anybody or something like that.
Yeah, it was funny.
Your slut picture with a Bible quote isn't fooling anybody.
Slut.
So, yeah.
Dude, you know, the thing is, man, is like, you know, those girls that do that shit give like a lot of girls bad names.
Yeah. Like it's like they they want to be, you know, we're we're we're strong, respected and do we're intelligent.
And, you know, then you've got like a group of these, you know, like that's why females have a harder time than the males we talked about that on on the last podcast too because you have so many that just like cheapen themselves that whenever you're like
an attractive woman and you're like got your shit together you know as wrong as it is you know
people come in and make assumptions you know what i mean like dude the female females need to fucking
like the ones i'm talking about need to like check themselves man
yeah because as much as i think you're attractive and beautiful you're much more beautiful whenever
you have something intelligent to say as versus just like showing your tits absolutely you know
amen yeah i mean can i say amen yeah man i can say i mean i know a lot of people are gonna like that
yeah it's it's true yeah i feel i don't know that's like that. Yeah. It's true. Yeah. I feel, I don't know. That's how I see it. No, it's true.
Well, listen, we're going to transition from golden vaginas to the pearly gates.
Gary Vee said this.
I thought this was one of the best things he said.
He said, I tell people this over and over again.
He says, I like stuff, but it's not about the stuff.
It's ultimately not about the money.
He says, my whole end game
is how many people are going to show up at my funeral.
Do you resonate with that?
Yeah.
I'm going to really put you on the spot.
What would you like people to say at your funeral?
It's going to be the same shit they're saying now.
It's not going to be any different.
I do resonate with that.
Gary takes that to an
extreme like i don't like things you know like like like dude you know like he always kind of
like jabs a little bit like yeah like dude i don't want to be the guy on instagram standing in front
of his private jet you know like when i just posted that post like an hour ago myself you know
and i'm like man fuck you you know but i get, but I get what he's saying. What he's saying is the dudes who only do that and the dudes who only they use that shit to like, you know, put off their character online.
You know, they rent a Lambo or rent a fucking plane or, you know, and it's fake.
And that's what he's saying is like, dude, success is not about that.
And the reality for like I called him a, you know, I think a grade A type one entrepreneur, which he is.
And that's how I am too.
And the reason I can say that is because I understand what he's saying.
And a real entrepreneur, and me included, like, as much as I have cool shit, I don't give a fuck about that shit and I would sell it in one second if it meant that I could start something else or do something else that would help, you know, all these people in a new business say
or this or that or whatever.
Like you could take that shit away from me.
It doesn't fucking matter.
I don't, it's just a temporary thing.
You know, what gets me going is the processes of, you know, and this is what he was saying
too, you know, it's the process of an idea to a concept, to a plan, to execution, to result.
You know, and that process of doing that over and over and over and over and over again,
being an entrepreneur, that kind of an entrepreneur, the kind that he is and I am,
that's where you're happy.
And when you're standing still and you're not having these things in place,
that's where you end up, like, just destroying yourself.
You know, so it isn't about the things.
Things are cool.
Like, if you like cool cars or you like watches or you want to live a house, fine.
But that's not what entrepreneurship is about.
It's about the process of execution and building.
And, you know, so I get, yes, I get what he says. And here's the,
the, the, I don't know the connection. I want to connect the dots. Okay. Cause we talked about this
a little bit on that last podcast, but we, you know, everything was so rushed. We didn't connect
the dots fully for people. We talked about like, he's talking about what you want people to say
at your funeral. If you focus on that and if you focus on what, and this is what he's talking about what you want people to say at your funeral. If you focus on that and if you focus on what,
and this is what he's talking about when he says this,
when you focus on the impact that you're going to make on other people's lives,
the positive impact that you can make and that you're capable of making
on other people's lives over the course of your life,
the monetary aspect is going to take care of itself
because to impact those people,
you have to build shit. Okay. You have to get out there. You have, even if it's just as simple as
you starting a Facebook page or a YouTube channel, and you're putting information out there, if your
goal is to impact people in a positive way, dude, people are going to eventually support you in
your financial, whatever it is. Like if you start selling fucking, you know, a special brand of popsicles or something, people are going to fucking buy them because they love you.
You see what I mean?
So like the impact of being an impactful person is like forever connected to the amount of income you make. You know, like for me, in our business,
a lot of companies in the supplement industry,
like we talk about dark side,
let's talk about fucking dark side.
A lot of companies in the supplement industry,
most of the companies in the supplement industry,
their goal is to fucking sell shit.
Okay, sell shit.
You'll never hear me here, like seriously,
you'll never hear me ever sit down and say, fucking sell shit.
Blah, blah, blah, blah, blah.
You know what I mean?
That's not how it's done.
Our job as a supplement company and as a fitness related company is to what?
Is to help people get and achieve a certain goal.
Whether that goal is to lose fat, gain muscle, not have to wear a shirt at the pool. It doesn't fucking matter. Our goal is to help them. What goes into that goal? A lot
of things, education, motivation, the right products, all these things go together to create
that result. That's why we do shit like having an American in-house, you know, customer service
staff. That's all NASM certified to handle those kinds of questions.
We do all this shit for free because our job is to get people results.
We focus a thousand million percent on results. And guess what happens?
People get results. And then what do they tell their friends? Dude,
I worked with first form. I bought one of their products. I,
but I talked to the guy,
blah,
blah,
blah,
blah,
blah.
He helped me.
I lost 40 fucking pounds.
The next guy's like,
he goes on the website.
All of a sudden he's an automatic customer.
You see what I'm saying?
And so you impact people and make people,
you know,
talk about you by creating value in whatever message you're is that you're sending out. Are you following me?
And if you don't do that, the money is not going to be there because the days of like,
just coming up with a scheme and selling a product are coming to an end. You know,
it's going to come, the companies that are going to win are going to be the companies that care
about whatever it is, the result that people are trying to look for. And in the fitness industry, it's very fucking
simple. People want to be fit, but it could be other things. I mean, look at the way Apple runs
their company. You know, they're the biggest company on fucking earth, I think. Right.
All right. I don't know. I think they are. Yeah. But anyway, for the sake of discussion,
they are. All right. What do they, for the sake of discussion, they are. All right?
What do they do when you go in an Apple store?
They figure out your fucking problem and they solve it.
What's your problem?
Oh, well, my MP3 player is a hunk of shit.
Well, here's what we have.
We have this.
Here's how to use it.
Here's a class on how to use it.
Here is an extended advanced class on how to use it.
What do they focus on?
Selling you the product? Are they focused on solving your problem of understanding how to use this technology and all the things that come with it?
You see what I mean?
Mm-hmm. that as cool as the money is and like as as much as i think it's like important and you know having
cool shit is fun and all that stuff dude that's not why i do this shit you know i come in here
every day i work with my fucking friends dude we kick ass we dominate we have a good fucking time
together that's fun dude that's what life's about you know what i mean it's not about the fucking
money but if you need money goals to be motivated and get you know focused on that's normal it doesn't
make you some sort of materialistic person you know ever that's another excuse people hide by
by the way you know oh that guy's just materialistic you don't know the fuck you're
talking about you know what i mean why do you need a three hundred thousand dollar car you know what
because i fucking like it right right is that not a good enough answer? Right. You know what I mean? It's not, you know, I attach all this value. Like people
automatically assume that you attach this crazy amount of value to that. No, I just like the
fucking car. I think it looks bad-ass. And when I roll up to a restaurant and I feel cool, that's
worth something to me. Right. There's nothing wrong with that right you know
what i mean it's it's okay to want to feel cool why do you buy anything that you fucking buy
why do you buy the shoes you wear why do you buy the clothes you wear why do you live in the place
you live why do you fucking do anything because you want to feel cool i'm just being real man
you know that makes total sense so i like cool cars cause I fucking feel like a badass when I drive it. But that doesn't mean that that's what success is to me. You know, success to me is
seeing guys, first of all, seeing people that, that, that you, they use our products as a company
and utilize and believe in the first form brand and supplement superstore brand, get results.
The more people that we can impact, the better.
And I love that. That's what's important. That's what's important.
It's not even just making money. It's, it's not even that at all. It's,
it's the impact that you're making, you know?
And the other aspect of that is I like to see my employees, which is why,
which is where this whole motivation fucking brand of the MF CEO,
Andy for Sella came from.
I want to see my employees who have usually been brought up in a regular
household under regular rules of you're going to be an average dude and just
fucking accept it.
I like seeing them grow,
progress,
even if it means them leaving our company and going out and doing other
things.
I've had a number of guys who have left our company, gone out and fucking become very
successful.
And, and dude, they come back and they said, dude, if it wasn't for you, I wouldn't have
this fucking life.
That is what success is about.
It's about improving other people's lives.
And if you focus on improving other, see, I get that question a lot too.
Aren't you afraid your employees are going to grow up and leave?
No, that's kind of what I fucking want them to do.
You know what I mean?
You know, or I at least want them to grow within our organization and improve so we can all stick together and kick ass.
But I don't like having people stay in the same role for years at a time, you know, because it shows me that they're not having that edge that they need to be successful.
Right. So to me,
you know,
those things are successful.
Not,
you know,
you know,
not the small minded think of like,
Oh,
you fucking drive a Rolls Royce and that's your success.
No,
it really has nothing to fucking do with it.
I really don't give a shit about that car or any of the cars.
I mean,
it's a hobby.
You know what I mean?
Yeah.
It's not,
it's total sense. People assume people assume a lot when they're not in that position you know they don't they assume
they assume that they they know what you went through to get there first of all and then they
assume like that there's certain meanings that aren't even true that you attach to those things
like dude you know and the reality is that's why I don't give a fuck what people think
because 98% of them don't know
what the fuck they're talking about.
Right.
You know, I hear the shit and I'm just like,
yeah, dude, okay.
Yeah.
You know what I mean?
Yeah.
So.
Well, guys, we really do believe
that 2016 is going to be huge for you.
If you do the work, if you're smart,
if you care about people, if you help them,
you're going to kill it. So I really want you to keep in mind the things that we've talked about,
everything from, you know, success is your obligation to being able to really fully
invest in people and make it not as much about the money as much as impacting people's lives.
Andy, why don't you just share a couple seconds on, uh, March 8th and then wrap us up.
Yeah, guys.
Uh, Gary V is coming to St. Louis March 8th.
Um, he asked me to help him launch his book.
We're going to do a speaking engagement together.
We're going to Q and a together.
Um, and we're going to have, uh, we're going to have some sort of special thing.
We haven't figured it out yet, but like a special VIP ticket.
So like maybe they come as a guest on the podcast or maybe they,
we do dinner or something. We're trying to work it out.
But March 8th, St. Louis, I'll have ticket info up real soon.
Within probably by the time this podcast will have it.
If we don't you know
write on my instagram or facebook and i'll figure out i'll let you guys know what's up with that
but uh it's going to be a really cool event i'm excited i am super grateful that gary you know
um trusted me with that responsibility i we're going to come in we're going to fucking burn the
house down and it's going to And he is super excited about it.
He's texting me on a daily basis with just the fire emojis.
Like he's fucking ready.
So come to St. Louis March 8th.
Help us launch this book.
I guarantee you, like I said in the last podcast,
if you come, you will leave with more value than whatever the ticket costs.
And if you don't think so, I'll give you your money back.
That's how strong I believe in it.
It's going to be a fucking great show.
So I hope you guys come up there. And remember, we talk about a lot of things on this podcast, but here's the thing.
You're in control, okay?
You're in control.
I don't care how bad you feel.
I don't care how hard it is.
I don't care what your obstacles are.
You're in control of what you do and the actions you take and what momentum you create for yourself
so um you know we talked a lot a lot of circumstantial things here you know what do
you think if somebody says this or what all that shit is really irrelevant when it comes down to
the actions you take and that's what you have to remember in 2016 and i would recommend that you
guys refresh yourselves go back and listen to kill it every day
Start utilizing the power list if you're not already and let that help you with all the things that we talked about today
so
I expect great things from you guys. I want to say also
and I should have started off the podcast this way, but
Thank you guys so much for all the support that you're giving us.
The amount of growth that we've had so far and the amount of momentum that we've created so far with this podcast is like way, way exceeding my expectations.
And that's a hard thing to do.
So I just want to say thank you guys.
Thanks for turning your friends on.
Thanks for, you know, tagging your friends and getting people involved.
It's been a really fun six or seven months so far.
And I'm looking really forward to some of the big things that we have planned coming up.
So that's it.
Go out.
Fucking do something.
Take it easy, guys.
Work, work, work.
Never run your sidelines.
I only hustle.
I'll never take your day off. I only work, work, work. That's a wrap. Take it easy guys