REAL AF with Andy Frisella - What To Do When You Don't Know What To Do, Part 1, with Andy Frisella - MFCEO74

Episode Date: July 5, 2016

"Andy, I'm passionate and hard-working. But I just don't know what to do with my life." That's a question the MFCEO gets a lot. While he's addressed this issue in Snapchat and Periscope in short segments, he's never unpacked his thoughts in a systematic, comprehensive way. That's what he does is this two part series. This is part one. 

What is up guys you're listening to the MFCEO project I'm Andy I'm your host and I am the motherfucking CEO guys if this is your first time welcome just to be clear you don't have to be an actual CEO you don't have to own a business you don't have to be an actual CEO. You don't have to own a business. You don't have to do anything. This podcast is about business. It's about life. It's about bringing the idea of you being in control and being the CEO, actually the motherfucking CEO of your own life. We are all our own person. We are all in control. And this is about raising awareness to that fact that you have to take responsibility for your life. Basically, it's about being a badass motherfucker. So before we get started,

I'd like to introduce my hosts, my co-hosts, Vaughn, the Impaler, Pastor Vaughn. Some of you guys know him as Vaughn Diesel. What's up, dude? I'm going to start calling you top 20. Or no, really, I'm going to start calling you top rated. Top rated? Top rated. Yeah.

That's my new nickname for you. You know why, of course. Yeah, yeah. Yeah. So those of you who don't know this, Kelsey, you know this, right? Oh, yeah. Andy was recently named one of the top 20 influencers. Motivational influencers. Yeah.

I think I saw an article about it. Of the entire Milky Way. Yeah. Yeah. So. That was pretty cool. Yeah. It was awesome.

Yeah. It was very cool. Go team. Yeah. There were some people on there that I'd never heard of in my life, but there were also, Gary was on there obviously. Yeah. So it was.

It was cool. It was good company. Got some good friends on there and it was, it was an honor for sure. Yeah. It was neat. It was neat. So, but anyhow um guys today we're going to talk about something that we get a lot of questions about we we get this

question over and over and over and over again and it and it always has some version uh of this you know hey andy dear andy mr andy i'm I'm hardworking, but I just don't know what to do. I don't have a business idea. I don't have a plan for my life. I'm just aimless, I'm purposeless, and it's killing me. And we get 50 fucking emails a day that say some version of that. Okay, so today what we're going to talk about is what to do when you don't know what to do right all right we get this question so much and and it's like it's a very frustrating question for me because on one hand i want to say dude if you

can't figure out what to fucking do you're not a fucking entrepreneur go to fucking school get your degree go get your 50 fucking k a year and shut the fuck up. Because entrepreneurship has become such a overhyped, over, you know, pursued thing in today's society. You know, everybody that has a motherfucking cell phone thinks they're an entrepreneur. Okay, maybe. But in reality, are you? Because entrepreneurship at its core is a skill that some people are more developed at than others. And some people honestly just aren't built to be entrepreneurs. So if you can't come up with a fucking idea,

you know, part of me says, well, maybe you're not an entrepreneur, but then there's the other group of people. There's the group of people who are legitimate entrepreneurs. And what I feel like they might be doing is overanalyzing the situation to the point where they do nothing. Uh, because being an entrepreneur, you're going to go through things in your journey that aren't going to work. You're going to fail. And I feel like a lot of people avoid even taking that first step because they're afraid that they're going to pick something that's going to fail. And not being afraid to fail and being okay with trying many different things

is part of the entrepreneur journey, things is part of the entrepreneur journey which is part of the deal and i feel like people want the fucking reward without you know the blood and the guts that comes with it and it just doesn't happen guys it's not going to happen but we're going to get we're going to get into the practicality of this question for the people who are potential entrepreneurs. But I say again, you might not be an entrepreneur. Okay. Just because it's cool right now to be an entrepreneur doesn't mean you're a fucking entrepreneur because a lot of people, most people aren't, most people don't have what it takes. Most people don't have the gut. Most people don't have the ability to persist. Most people don't have the ability to persist most people don't have the ability to be self-motivated

self-starting they just don't and you might think it's you but it may not be you and so that takes you analyzing yourself there's nothing wrong with somebody who's not an entrepreneur but this podcast is about being an entrepreneur okay so first things first let me answer your i don't know what to do with a point not a not a not a um a question all right or a point to talk about but this is a direct point that you need to think about and you need to realize that whatever it is you're doing today whether it's flipping burgers at mcdonald's or whether it's picking up garbage or whether it's flipping burgers at McDonald's or whether it's picking up garbage or whether it's working in a warehouse or whether it's working at Starbucks, it doesn't fucking matter.

You have the ability today to go out and cultivate the habits and sharpen the habits that you're going to need to be successful as an entrepreneur. Whether you have a business going, whether you have, you know, no idea, it doesn't matter. Every day is an opportunity to improve your personal skill set. And your personal skill set would be things like taking initiative on things that need to be done. It would be things like being disciplined to do your job perfectly. Every single opportunity you get a chance to do it. It would be things like being disciplined to do your job perfectly. Every single opportunity you get a chance to do it. Okay. We're talking about creating habits, going the extra mile for customers, creating wow factor. We could go on and on and on here. But the point is, is that just because you don't have a business now doesn't mean that you shouldn't

be working at whatever it is that you're doing to create the habits that you're going to need to successfully run that business. And I think that's a point that is greatly and grossly overlooked by people who are not in business yet. Absolutely. I just came across a quote by Alexander Wolcott, who was a really famous commentator in the 1930s. He said, there's no such thing in anyone's life as an unimportant day. Every day that we live, there are critical tasks that we need to do.

And so we don't wait for those important moments in our life. We can literally, like you said, whether you're flipping burgers or doing whatever, there's always some critical tasks. You do them with perfection. You do them with pride. You take pride in how the lettuce looks on the motherfucking burger,

how much mustard you put on it, or the fries crispy, all right? You take pride in how the lettuce looks on the motherfucking burger, how much mustard you put on it, or the fries crispy. You take pride in that shit. That is a habit that is going to carry over from where you are to where you want to be. And not only carry over, but it's going to take you where you want to be. Can I just build on that too? overlook too uh you know the fact that they don't have to have the end all business that they're going to end up doing right in the beginning right like dude it could take you could do something very very small just to cultivate those habits that you're talking about on the side yes a lot

of people always think oh i have to have this idea now on what i'm going to do yeah ultimately but dude you could be like an apparel company is a great example. A lot of people do them on the side just to learn the ins and outs. And dude, you know what? And you might not even end up doing an apparel company, but the lessons that you learn trying that are what ultimately matter. And the, the pro and here, this brings me to another point before we even get into the fucking points. A lot of people think that business is about having a fucking office, having a personal assistant, driving around in a BMW and being fucking boss daddy. That ain't what it is. All right.

Business is about getting shit done, selling something, getting some fucking money for that shit. Okay. And building relationships, too, because you don't know where those relationships are ultimately going to take you either dude 100 you know there's a number of values that we could talk about here i call them core values and that's a whole like two hour long podcast which actually is a pretty good idea we should do like a we should do like a core value special like a podcast marathon yeah dude like two hours straight of just core values. Yeah. And dude, but understanding that what you're doing is cultivating the habits that are going

to carry you through now is something that you have to take seriously. No matter if you're 14 years old mowing fucking grass, right? These are where these things start. Right. So there's a famous writer who said one time, how do i know what i think until i've seen what i've written and i thought of that when when you know you mentioned that we were going to cover this topic what to do when you don't know what to do and you say hey vaughn figure out what i actually think about this and so of course i'm the one who has to go back and look at all of your your posts and different

things and kind of pull everything together so are you cool with me just kind of firing off your bullet points? Yeah. All right. All right. Cool. I don't want to, you know, I don't want to,

you know, I'd rather just riff on shit, man. Yeah. You know, I feel like it's just better product. Yeah, absolutely.

Okay. So what to do when you don't know what to do. First thing you say is, well, bottom line is what do you have to do basically to stay alive and be a contributing member of society? I mean, you know, like what bills do you have to pay? That sort of thing. That's what I get from you.

Am I understanding that correctly? Like that's the first thing. Just make sure what you got to do to survive. You got to survive. Okay. And you have to pay bills. You've got to eat. You've got to have a place to sleep.

You know, and you've got to be, if you're going to be an entrepreneur, you've got to you've got to have a place to sleep you know and you've got to be if you're going to be an entrepreneur you've got to be creative with those things sometimes dude i lived in the back of my fucking retail store when we started i couldn't afford a place to fucking sleep so we slept there you know those are sacrifices that you make um you know and this is going to be different for everybody you know you might be the young guy with no family and not have a lot of bills i didn't have a lot of bills when we started our business, you know, and for that reason, we were able to do a lot of things that other people and competitors won't. When you're competing against a competitor that has a shitload of bills and their cashflow is not that great, you're a tremendous advantage when you don't have bills, right? You have to, you have to realize

that. Um, but you know, you have to meet your obligations for survival first and foremost. And most people never get past this point. They worry. They freak out. They get concerned about, what am I going to do to live? Dude, you're going to have to fucking downsize your shit. If you're just beginning, you're lucky because it's not going to take anything for you to feel like you're downsizing. You're just going to go do it.

But let's say you're 30 years old and you're used to making 60, 70, 80 grand a year or 100 grand a year, but you want more, right? Right. Let's say it doesn't matter what you're making. Let's just say you want more. You want to start a company. Guess what? You're going to have to fucking downsize your house. You're going to have to downsize your bills.

You're going to have to drive a fucking shitty car. You're going to have to make sacrifices. Right. Just the way it is. You're're gonna have to downsize your bills you're gonna have to drive a fucking shit of your car you're gonna have to make sacrifices right just the way it is you're gonna have to be uncomfortable nobody likes doing that no and that dude that point keeps people from ever taking that step you're comfortable going to your uh your neighborhood watering hole and having beers four nights a week and hanging out with your bros and spending you know that extra 500 bucks entertaining yourself uh and you don't want to lose that so you don't ever step up where you could spend you know five thousand dollars a night and it won't fucking matter right this point really needs to be teased out and parsed though because you know there's going to be the asterisk hole who's who uses that as those people i know but let's just let's just play the game for a second

many people are going to hear you say this first point and go, you're right, Andy, and I'm taking responsibility for my obligations, and that's why I can't live the life that I want to live. I can't do what I need to do because I can't lead this life. That's the bullshit side of that answer. Right. The real answer is no. You cut all that shit out that makes you happy right now.

You fucking bite the bullet. You do what needs to be done to better yourself. You take the next three to five years invested in yourself and then you come out a hundred times better. And that's fulfilling an obligation to your responsibilities, your kids, your family, the things that really matter in life. Right. Do you remember, do you remember the guy that used to be the offensive coordinator and then

he was the, he was actually the coach of the Rams and Mike Martz. Remember that dude? Well, I heard the story of him that the way that he got in the NFL, he actually had a day job and he wanted so badly to be in the NFL and coach that he approached the then, you know, Los Angeles Rams. Now they're back. But, uh, he basically said I'll work for free. Like I, but what he did was, and his wife had to agree to it but she was cool and she worked you know but he worked for free and worked all these other jobs and they basically had a terrible life i mean you know how you define that in the beginning right yeah it was hard it's always and then he ended up becoming a super bowl super bowl coach one of the best offensive coordinators and

it's i think that's what we're talking about is you've got to be willing to sacrifice. You got to take some steps back, you know, and people are, people aren't even willing to hear that conversation sometimes. You know what I mean? Like I'd meet with guys less often than I used to because I just value my time more, but with people who are wanting to start a business and they say, Hey, you know, can I have lunch with you or this or that? And I'll do that sometimes still. And the first thing we talk about is, you know, the reality of that struggle. And so many people are just like, I could see it in their fucking face. Like they're not willing to do it. Right. You know what I mean? And I know within five minutes that they're not going to do what it takes. Right. They're, they're, they're today's comforts are more important to them than tomorrow's

return on that investment. 00,00,00,00 00,00,00,00 00,00,00,00 00,00,00,00 00,00,00,00 00,00,00,00 00,00,00,00

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00,00,00,00 00,00,00,00 00,00,00,00 00,00,00,00 00,00,00,00 00,00,00,00 00,00,00,00 And Gary Vaynerchuk and I have talked about this a number of times. We both agree on it. We don't agree on everything, which is what makes the relationship great. But, you know, we do agree on this. Like, I would be willing, 100% willing. And people don't get this about me. They see me driving a Lamborghini and rolls and flying around on fucking private jets and shit. They don't realize that I would be 100 willing to go back

to sleeping in the back of that fucking store if i had to to win you know what i'm saying and that's my baseline like the survival right and people i think entrepreneurs that are truly successful on a large scale all have that quality they're all willing to lose everything and go back to fucking zero to win and i i think that's a great thing for me personally because i know a lot of my competitors they don't realize that about me they think oh he's fucking flossing hard and driving all these big cars and doing all this shit and they don't realize that shit don't mean nothing to me well this makes me think a lot of a Cotter McGregor, like his story and how he does things, you know, like everyone, whenever he lost, everyone expected him to, you know, kind of

be the cry baby rich boy. He was like, no, I'll take it. I'm coming back harder, you know? And if you kind of backtrack his life story and all the struggles that him and his girlfriend went through, if you're looking for a story that kind of relates to, um, having immense amount of struggle and having to go through those obstacles to get where you want to get, he's it. Oh dude, there's no question. I mean, look, anybody who's successful in anything is willing to sacrifice that and, and the toys and the prize and the money and all this shit that comes with being successful that's not what that's not

what defines people you know it just doesn't and successful people understand that it's it's a it's a common misjudgment i think of of people to look at success quote unquote i'm raising my hands in quotes successful people and think that like all that shit is what makes them tick it has nothing to do with it you know what i mean I don't give a fuck about it. Yeah. I will go back tomorrow sleeping in a fucking piss day mattress in the back of my store. If it means us winning. When's the last time you took a paycheck, Andy?

Dude, I haven't taken a paycheck for since 2014, September. I think that means I would classify that as not because, not because of, not because of me not, not being able to, it's because I take the money and put it back in our company. You're reinvesting in yourself. So, and people don't, you know, they don't get that. We're trying to create a fucking multi-billion dollar business. You know what I mean?

And most financial advisors will tell you to reinvest 33% and it's like, you're investing a hundred. Yeah. I've got enough money in my personal savings to live however I want. So it's irrelevant to me. I want to create careers and jobs and, uh, you know, opportunities for the people who have helped me get to that point. Right. And that's going to take us getting to a B not a fucking m you know what i mean or a hm you know so it's uh it's reality but okay so so you got to do what you've got to do to survive do what you got to survive and i would i would be willing to go back there no matter what at any time you know what i mean get real fucking comfortable at that level because that's the reality of most of your life.

You know what I mean? If I lose in business, guess what I'm going to be doing? I'm going to be back to doing that. Right. Because I sure as fuck ain't going to work for somebody else. Right. Right. Point number two, which you've repeated I think a hundred billion times,

but we'll repeat it again for people until they get it into their heads. Ask yourself, what do you like to do? What interests you? You know, that's like a hot button, right? You know, everybody likes to talk about their passion. They like to talk about it because passion is like right next to entrepreneurship. It's like the phrase, follow your passion. And people are so misunderstood and confused about what that

fucking means you know it doesn't mean like if your passion is fucking uh you know call of duty to sit in your underwear in your parents basement and play call of fucking duty right you know what i mean um there this is like you have to have like some, some, uh, awareness about what this actually means. Um, but what, but what does interest you? Because a lot of people will say that they'll, you know, you'll bring this point to them. What are you interested in? And they'll, they'll, they'll say this, I'm interested in making a lot of money. And you know what? I said that shit for a long time, but you know how much money I made when I said that

fucking none. Okay. So until I found a purpose and a passion within my mission to make money, I never made any because you don't just make money. Money comes to you as a result of delivering something of value and value doesn't mean a fucking two for one coupon out of the fucking Sunday paper. All right. Value means something that's valuable. All right. When you give somebody something that's valuable and worth more than what you asked for in return,

it's an easy sale. It's not even a sale. It's, it's an, it's an easy transaction. Okay. People are willing to pay for things if they feel like the value of what they receive is greater than the money that they have to give. It's common sense. It's a trade. It's bartering. It's nothing more than that. You know what I mean? But entrepreneurship has gotten to a point where it's so much like, how can I give the least and get the most? And people are smarter than they ever have been. You know, we have more educated consumers. We have more people that understand business. We have, uh, more transparency, more information, and we have more, uh, finely tuned bullshit detector than we've ever had before. So companies that use that

strategy, how do we give the least and get the most are getting weeded out by companies who give the most and ask little in return. And that's just the reality of business it was a lot easier to make a lot of fucking money 30 fucking years ago if you were an unethical person you know what i mean uh but but the truth of it is is that you know ethics are a direct reflection of how much money you make because if you deliver great value you're going to get a lot of money in return. So, you know, how do you find something that is going to make, quote unquote, make you money? You need to replace that thought with how am I going to earn money by delivering value? All right. Earn, not make.

You don't fucking make money. Right. Federal Reserve makes money. You earn that money. Right. Okay. So people will say, well, do what you're passionate about and then you know people will take it as what i said you know oh i'm gonna do nothing i'm passionate about watching fucking night of living

dead on fucking netflix you know or whatever and and you've got to be we're talking about a real thing here you know these sarcastic motherfuckers out there that are quote unquote the millennials that think they're going to flip the switch at 35 years old and be fucking wealthy. You know, I had a conversation at lunch today. It was so funny. It was like, I love these people who say like, oh, I'm not about money. I'm about family. Well, guess what?

Motherfucker having a family costs a lot of fucking money. It does. You know what I'm saying? Yeah. And it's just not to mention you don't care about that family that much if you're not wanting to provide more for them dude it's just a total lack of understanding of life you know what i mean money is fucking important i don't care who you are i don't care what you say it's very fucking important all right it's just one of 50 excuses they have of why they're not making what

they want so they could sit on their ass. Right. So find your interests. All right. That's a good place to start. What do you like to do? I got into this business, my business. People are like, how'd you get into the supplement business? Well, I fucking lifted weights and I fucking took protein shakes. And so I got interested in it.

That's as simple of an answer as I can give. You know, I'm going to tell you because I've seen like 17 companies pop up since we started the podcast trying to do what we do. All right. It's fucking hard. It takes a long time and the business has changed. The opportunity to grow a brand now is totally different than it was 19 years ago when I started. Right. The market's saturated. There's no barrier to entry. And if you're not established, good fucking luck, okay? That's just the reality. And I know the 17 brands that listen to me

are listening right now and they're pissed off, but dude, it's the truth. Good luck. I love that you said it was hard though because- It's really fucking hard. Right, which is why it's so important that you're doing something that you have some sort of enjoyment.

Because if you don't like it- Because dude, if you don't have the interest in whatever it is you you're not going to make a lot of money in it for at least three or four years probably right so the interest is what drives you from quitting you know it's what keeps you going it's what it's the passion for doing the work that ultimately is what you know like for us like when we weren't making any money, we got rewarded in other ways. Like people will come in and they would lose like a hundred fucking pounds. Well, that's rewarding work. You know, like when you see somebody and then six months later, they're down 80 pounds,

that's it. And they're telling you how it saved their life and this and that. There's a reward in that. Right. You know what I mean? And what, you know, for me, the first 10 years of business, I focused on making money as opposed to focusing on creating those results. When I switched my focus to creating those results, guess what happened?

We made money. Right. Okay? So, you know, finding something you're interested in, people will say, well, dude, I'm interested in a... And I always use the excuse of butterflies, because i can't think of anything like least less interesting i can't tell you how many emails we've gotten of butterfly stores people send us links all the time yeah well dude but the thing is is like it's a real thing like or like dude we're we got

bulldogs right you would not believe the amount of people that make a living selling bulldog shit like blankets pictures uh collars coffee mugs it's a cult dude it is and but anything's like that and that's the that's the point people don't dig enough into their interest to figure that out and with the internet today it's very it's very very realistic to create a living doing something that you're passionate about in a very very small niche market you know uh so you have to ask yourself what are you interested in can i give an example yeah uh well it was when i moved back to st louis you know my brother and i we started that little video game controller video game controller it was custom airbrushed uh the margins on it sucked right so we ended up you know going to those midnight releases where you know people for like call of duty or battlefield line up hundreds of people uh for these releases and we we ended up doing them so often like people

would eventually look forward to us coming and then gamestop eventually reached out to us and said hey we'll pay you guys to come out here. So, you know, it's just one of those things where it evolved. They took Xbox controllers and custom painted them for people. I mean, dude, so talk about a niche. They did this for fun. Right. That's awesome. Yeah, there's opportunity everywhere,

but most people talk themselves out of it, you know, by saying, oh, well, that would never work because there's not enough people to do this. Well, there might not be enough people for you to make a trillion out of it, you know, by saying, oh, well, that would never work because there's not enough people to do this. Well, there might not be enough people for you to make a trillion dollars doing it. But the chances are there's probably enough people interested that you could make a living and make a better living than what you're making now and enjoy it more. Well, and think about the other skills that you learn in that, because we eventually turned into a promotion company. Right. skills that you learn in that because we eventually turned into a promotion company right so like that teaches you about a whole different side of you know business right so that could have turned into something bigger right than just video games right right for sure all right so what to do when

you don't know what to do take care of your baseline needs ask, what do I like? What interests me? And the third one is, what are you good at? It's a simple question, man, but everybody has special skills that we're good at. All right. You could develop skills. All right. For me, I've always been good at talking to people. I've always been good at sales. You know, I started selling things when I was eight years old. All right. So it's a natural skill that I was good at. So having a retail store where I talked to people face to face and, and dealt with them in a sales atmosphere was a natural skill for me. Um, most people will tell you I'm not good at anything or they'll tell you the opposite. I can do anything.

You can't do anything. All right. You can read all the little motivational memes you want and all these positive the fucking I call a motivational puke. All right. That on the on Instagram, you know, the overly positive fucking motivational pages that that puke fucking vibes at you or whatever the fuck they think they do. I'm puking reality at you, motherfucker.

You're not good at everything. Period. All right. You're not going to be good at everything. You are going to struggle at most things. You're going to struggle. So you have to be very. And this is where self-awareness, another motivational puke word that I get tired of fucking hearing because I see it misused every fucking day.

This is where self-awareness comes into play. Looking at yourself in the mirror figuratively and saying, what am I good at and what am I not good at? And being able to dissect those things. I am good with people. I am bad at technology i am good at selling or i could could be good at selling or i'm this or that or whatever and you need to dissect your own skill set dude if you're a fucking nfl team and you're looking at the roster what do you do you look at the roster you say this guy can't catch your motherfucking ball he's the fastest motherfucker on the team you know

what we're gonna put him on defense. Right? Right. That's how decisions are made. You need to look at yourself and be able to make those same decisions. So most people can't do that. Right. And that's why self-awareness is a skill that you have to be able to develop to even fucking start anything. Right.

In regards to this podcast. And good doesn't mean necessarily elite no i'm not lebron james but we're all better at certain things than than other things right like like i'm a naturally good writer i'm naturally good at it i i got fucking f's in school but i can write like a motherfucker absolutely you know what i mean yeah i can also talk all right so i'm good at those things guess what it turns into something for you right you know what i mean what what are you I can also talk. All right. So I'm good at those things. Guess what? It turns into something for you.

Right. You know what I mean? What are you naturally good at Vaughn? Oh, writing and connecting with people. Right. And what do you do for a living? I'm a writer. Exactly.

Yeah. You know, most people fall into what they're naturally good at anyway. And I enjoy it going back to our first point. Right. Yeah. But what I just said, most people fall into what they're naturally good at anyway. So how far ahead can you get by actually knowing what you're good at because you dissected yourself instead of passively falling into a career path, right? Right. Okay, so those are some pretty basic questions to ask yourself.

What do I like? What interests me? And what am I good at? But the other question that I think goes along with something you say again and again and again about being a problem solver is the question, is there a need in the world that I'd like to help meet? Is there something wrong with the world that I'd like to help make right? I mean, dude, this is,

I think most people miss this 100%. You know why? Because I think most people are inclined to whine and cry and bitch instead of being inclined to solve a fucking problem. All right? All entrepreneurs are great problem solvers. Maybe you think there needs to be more cable TV options. Okay. Maybe

you're concerned with the 19 million refugees in the world. All right. What, what makes you annoyed? What pisses you off? What do you think needs to be different? Those are the opportunities that you need to pursue and the ones that you're passionate about changing. All right. When I go to a restaurant, I could barely enjoy myself because I am service oriented to a point that it's obsessive. All right. And if any of the guys that work for me will tell you the same fucking thing, they, they work here for, if you work here here for six months you will not be able to go to a restaurant and enjoy yourself because you will see how terrible and how bad most restaurants service are and how much opportunity they miss to make a huge impact with their customers they just don't fucking care and it drives me insane so i'm passionate about

service i'm passionate about creating loyalty i'm a passion about being loyal all right those things piss me off when i see them not happening so what do i do i become the best person i can at that inside my own model to the point where dude our service fucking shits on everybody else's and anybody who fucking wants to compare bring it on because i know that's a fucking fact all right we we know what the fuck we're doing and and the reason we know what the fuck we're doing is because i have picked apart every fucking business from 20 years ago, every fucking transaction that I've had, it's not a transaction. It's an opportunity to learn.

You know what I mean? And I care about that shit. And I have instilled those values in our company, in our people, and they care about that shit. And that's why what we do works. Now, it could be other things for you. You know, like I said,

it could be, you know you you know like i said it could be um you know the 19 million refugees you could have a different sort of passion that pisses you off but the problems and the opportunities are linked together and that's what you have to understand is that when you get mad about something or irritated instead of getting irritated or mad why don't you think about what it would take to solve that and then you have an idea right mm-hmm I think what's amazing is that everybody's always talking about you know follow your passion follow what you love you're actually saying yeah okay that's part of it but the other part of it is follow what you hate follow what makes you angry I think there's opportunities in both yeah you know some people pick to go

down a road they're passionate about. Some people pick things that annoy the fuck out of them. And I think the biggest entrepreneurs in the world do the latter rather than the former. For example, look at Elon Musk. Elon Musk isn't trying to create businesses. He's trying to create products that solve issues right that he's passionate about all right he's one of the most successful entrepreneurs ever created paypal now he's got tesla spacex these are big problems in the world that he's trying to solve and there's

opportunity in those issues every day most people just get so annoyed and so wrapped up because we live in a culture of complaining as opposed to solving issues that they can't see the fucking opportunity that's right in front of their face. So I think people do both. I think the better entrepreneurs focus on the problems to be solved. I think there's bigger opportunities there. I think if you want to make a living, you can focus on your passion. If you want to make a fucking empire, you focus on solving big problems. That's a great statement. So number five is actually one of my favorites because when people say, Andy, I don't know what to do. I just don't know what to do.

That's such a passive mentality. And I think everything about this podcast and this whole brand is be active, take initiative. And one of the things that, that I know you say again and again is if you don't know what you like or what you're good at or what needs to, what problems needs to be solved, start exploring. Well, if you don't know what, if you don't know that you're good at riding a bike, are you, are you going to at least try to ride the bike? Right. You know what I mean? Right. People, most people won't. Most people will assume they're not going to be good at it. So they do nothing. And they let life and the expectation of society consume them, guide them and direct them into a life that they never even intended to build for themselves because they were afraid to

figure out if they were good at something or if they were bad at something. It's okay to be bad at shit. And if you're not actively willing to be bad at things, you're not going to be a very successful entrepreneur, right? It's just impossible. It's part of the process. And we talk about this. Dude, it's so overplayed in the motivational world right now about, you know,

I never lose. I only win or I learn. But it's true, right? And that's how you have to look at it. So when you're somebody who doesn't know what you're good at, dude, go out and do shit. Get off the fucking couch. Get away from your motherfucking phone.

Go out and try some shit. See if you're good at it. You know what I mean? It's really simple. And confessions i i'm i mean i'm guilty as charged there are a lot of things in life that i i feel like i know myself pretty well that i'll just say well i know i wouldn't enjoy doing that or i know i wouldn't be good at that but but you really have to tell that mind that thought in your mind to shut up and up and just plow forward because you really don't know until you do something. It's 100% true. And older people are extremely guilty of that.

Yes. Younger people are way more likely to try the new thing. Older people, you know, 40, 50, 60, you're like, oh, you know, I already know from all my worldly experience. First of all, how much ego does it take to fucking think that? All right, let's be real. Their big fucking egos that they have from being old, this is why old people do whatever the fuck they want, and they know, quote unquote, know everything, won't let them fucking do anything. So what do they get?

They get the same shit they've always been getting. Right, Absolutely. And a point I really need to stress is that so many people sit around waiting for passion before they act. And I think it's the exact opposite is that you act and that action creates passion. You act, you commit to something. And if it's the right thing, if you're meant to do it, then that passion will come as a result of the action. But it's like, I mean, it's kind of a cheesy analogy. But even in marriage. No, you could 100% create momentum in any area you're looking to create it through action.

Right. 100%. Right. But it's just so many. I mean, I was going to use the example of marriage. I mean, you just don't sit around waiting to field nice, warm thoughts toward your, toward your wife in order for you to do something that, that, you know, serves her. You just got to do it. And then the emotions will come later. You know what I'm saying? Well, yeah, but, but most people quit marriage before they get to

that point. Right. So we can talk about that whole as a whole thing. Relationships are disposable nowadays. Right. So when, when they stop feeling the So when they stop feeling the beginning infatuation of like, oh, I just want to like bang this person's brains out 24-7 a day. It's for real. And they're like, oh, I don't love him anymore. Honestly, I'm the kind of person I can't wait to get past that stage. So I'm like, is this good or not? You know, I'm like.

Anybody could fake it for the first fucking six months. Yeah. Right. You know what I mean? Because you don't show your true colors anyway. But people don't know the difference. They confuse infatuation with love. Totally two different things.

And that's sitting around for that passion. And that's a really good point that I like that you've made in other podcasts too is that you can use your passion, but it doesn't have to be your ultimate passion. It can just be something you're interested in. It can just be a problem that you see. Yeah, it doesn't have to be the end- it can just be something you're interested in it can just be a problem that you see yeah it doesn't have to be the end all be all right you know but you in the and to further that point you can use the let's say the c passion to ultimately serve the a passion

yeah look at bill gates all right you know what i'm saying yeah bill gates has created a company based on technology right and his ultimate goal in life is to solve these other worldly issues. Philanthropy. Yeah. And he's used the money. It was a mode of transportation to get to, yeah, point A to point B. Yeah, absolutely. And Vaughn, to build back on staying active and continue moving forward,

I see a lot of people and talk to a lot of people that have an idea, but they let these stupid little problems like the branding of it or whatever have you. Well, man, at the end of the day, successful people find fucking solutions to problems. Unsuccessful people only see the problems. They don't ever see the solution. Right. And they'll figure out every little way,

like what you're saying, to stop them from having to do it. And that's why I don't waste time with like meeting with people or consulting people or doing the shit

that I used to do because dude, what I found is you're either going to fucking make it or you aren't. Hiring me ain't going to make a difference.

Right. You know? It's usually their first question is, oh, I can't think of a company name. It's You know, it's usually their first question is, Oh, I can't think of a company name. It's like, that doesn't matter. What could you be doing in that meantime?

Why don't you write down what your company stands for? Cause that's, what's going to propel you. You know what though, in fairness to those people, Gary Vaynerchuk is the only person I, I paid attention to this whole, that whole narrative for a long time.

Gary is the only person that finally came out and said, your name, just have a good product, have a service don't but but there are a lot of so-called experts out there saying you got a market research your names and you got people trying to justify value and sell something that doesn't exist they're trying like dude I had this lady one time come in my store and tell me she's gonna hire hire me or she wanted me to hire her to help fucking uh like set up the store properly and paint the walls the right color to be visually like yeah like

trick the kids how about you know what we stop trying to trick the consumer to buy shit and we're just so fucking good that you want to come to us how How about that? What an idea. Yeah. Yeah. Okay. So next, uh, next point, I know that you, my gosh, another whole podcast could be on this, but just start changing the way you think. I mean, that's, that, that's, that whole concept is in almost everything. I'm just going to hit this up real quick because I could hit on this forever, but dude, most people, like I said, a minute ago, see only the problems. They complain, they bitch, they whine, they consume negative things all day long. Look at what you observe on Facebook. Look at what you observe on Instagram. Most of it's negative.

Okay. Most of it's not positive. Listen to what people say to you through the day. I will bet that over 50% of the things that go in your ear during the day are gossip. They're wasted information. It's things that are negative and things that you don't need to move forward. So you have to consciously take control of how you're thinking. Two ways, and there's things that we could talk about here like the law of attraction, visualization, blah, blah, blah, blah, blah, blah, blah. I'm going to tell you for sake of summarizing this point, the two things that helped me change the way I think the most.

All right. One was I associated my, I start my day with thoughts of gratitude. Okay. I think about all the things good that I have. I think about all the people I have. I think about all the people I have. I think about all the opportunities I have and I'm thankful for those things. And that's how I start every single day. And what I did was I tied that process to brushing my teeth. So then when I brush my teeth, I automatically start to go through this process. All right. It only takes, you know,

two minutes to do, but here's the thing. When you start your day being thankful, it's very hard to feel frustrated moving forward. Try to feel good about all the things in your life and be pissed off at the same time. It doesn't work. It's impossible. So that automatically got me in a rhythm to start my day the right way. You know what I mean? I didn't wake up frustrated because like, dude, when you're not making any money and you owe all this money and your business sucks and everything quote unquote sucks, it's easy to get in a rhythm of everything sucks all the fucking time

and let those negative thoughts drown you. So you have to train yourself to actively be in control of those thoughts. So being grateful for you know what i did have uh changed my life 100 i started doing that in like 2007 three years later as you know i was a millionaire period um the other thing i did in 2007 was i started visualizing uh before i went to bed okay so the last thing I did before I go to bed was to envision myself living the life that I want. Now, this doesn't mean think about how you're going to get there. You have 18 hours a day to think about that. I'm talking about,

think about the result that you want and it can be material. can be i for me it was i would drive up to the airport in my lamborghini i would click the door open all right the door everybody knows lamborghinis have vertical doors so i could see the door go up in great detail i would see the private plane i would get out i would walk over to the private plane i would visualize people clapping for me okay and cheering and shit like that like in very very detailed visualization all right this is a 2007 i had no fucking money i owed 70 000 in my credit cards our company wasn't doing shit or i had no reason to believe this shit was going to happen but look at my life now okay this is what i fucking do all right the clapping thing i fucking speak for part of my

living right what what the fuck then would have given me any indication that that's something that would have actually happened i didn't even fucking think about being a speaker or being having a podcast or being a personality that That wasn't even on my radar. It just happened because I visualized this shit so much that the universe brought it in to be reality. It's the truth. And people that don't buy into this, dude, you're missing a fucking boat because it's just the way it is.

But I'm not going to, we could do a whole nother podcast on that because I have a number of tools to talk about with that more than just quote unquote the secret. Cause the secret is like, it's like a coloring book for the fucking law of attraction. You know, um, there's just better tools for you to get into. Um, we can hit on that later, but so speaking of a whole nother podcast, we are on 0.6 of 12 points. And I know that, uh, you have a very important meeting in about 15 minutes.

So I'm thinking maybe we do a two parter. Yeah. That's fine with me. Okay. So let me, let me, to close out the two, this part,

the law of attraction. There's a book called the law of attraction by Michael Lozier. All right. Um, it's really ugly book. The guy did a terrible job designing the cover. It's got like a fucking goofy looking like stupid rainbow on the front like it's just stupid looking did it draw your attention listen

no it didn't i i actually read it off recommendation of another book that i like and they recommended it in that book but dude if you're listening your book is ugly as fuck and you need to change it but on the other hand it's probably the most relevant and valuable book that i've ever read on the law of attraction um and how to actually utilize it so vaughn will put the link in the show notes to that book um the name of the book is actually the law of attraction yeah okay i mean dude you'll know that when you see the cover you're gonna be like dude that's some other shit i read it yeah it's pretty it's good though right it is good it's great because it teaches you how to use it not just tells you about this magical thing that exists all right but i'm gonna tell you right now i don't give a fuck how smart you think you are because i'm a

smart motherfucker and i people tell me this shit and i read this shit and i'm like yeah right this is fucking bullshit i personally believe that the law of attraction, I, I, I, and you, I don't care if people think I'm crazy or not. You know, people say, oh, you only use 10% of your brain. I think somewhere in that 90% that we don't use, there's some sort of metaphysical fucking purpose for our brains. Because dude, I'm going to tell you the good or the bad has been manifested out of my thoughts my entire life. And when you look back and realize and understand this process, you will 100% understand that everything that you have in your life, you brought into it with your thoughts.

To the point where I'm so finely tuned on this, I have to be really fucking careful what I think about. Because, dude, it will come in quick. All right? And people right now, I know they're they're thinking oh it's so corny uh believe whatever the fuck you want all I know is that in 2007 when I started this shit I was broke I owed almost 100 grand and now I'm not broke and I'm doing everything I fucking thought about every fucking thing with no reason to believe that well people think that your mental health is fluffy it's not fluffy it's a real thing you have to train your brain because it is very

powerful because there's probably a lot of people here nobody here is into the fluff that's listening to this probably so i'm telling you as being the king of no fluff like you need to fucking read this shit it's not fluff it's skill it's real you need to fucking read this shit. It's not fluff, it's skill. It's real. You need to have it. Yes, it is a skill. It's a finely tuned way to think. If you struggle with self-discipline,

you need to read this book because self-discipline is your brain's power. That is your strength from the mental side. And I'm actually smirking because I made the mistake of looking it up and you're absolutely right. The front cover is just terrible. I mean, it's bad.

It's got to be the ugliest book I've ever seen. It's bad. When I got the book, it's so ugly that you're going to get the book and you're going to be like, are you fucking sure? Like, is this the book? I like it. I want a t-shirt with that on it. Of course you do. So you can wear it with your coral shorts.

It's like a little kaleidoscope that you used to look through when you're a little dude it's just oh my gosh yeah but clearly he's i mean it's and it's hey man look i've read a hundred books on law of attraction that's the best one because it's short it's simple it's to the point and it'll keep your attention for the two hours it takes you to read it yeah and it'll teach you enough to get it going yeah so guys before we close and, and before Andy wraps up, I, it's very,

very important thing that I really want you to listen to what I have to say here in the next, we'll say three to six months. We have two very, very important things coming up and I can't go into detail, but we've got a reveal of something that we're doing. That's going to be here in time for Christmas. And then we've got after that, probably by a St. Patrick's day is that, or we'll say spring break, there'll be

another big thing going on that I can't, that I can't tell you exactly what it is. But what I do want to really strongly encourage you is if you have not already signed up to get the podcast sent to your inbox, we're going to be providing some information about some pretty exciting things, not very exciting things coming up. So if you want to go to the website and just the, on the main landing page, it says, get the podcast right to your inbox, just sign up because we're going to be sending out some very, very important information that I think you guys are going to be really excited about, which that sounds really cheesy, but I mean, you know, I'm, I'm the king of no fluff. You're the king of cheese. Yeah, exactly. But there's also an exciting thing we can tell you guys

is that merchandise will be coming to the store very, very soon. So shameless plug. Kind of check into that because over, I guess, the next couple of weeks, we're going to be plugging that in pretty quickly. But we definitely want you to sign up to get all the information that's going to be forthcoming here in the next month or two. So, guys, just to recap real quick before we get out. You know, all right, point number one,

what do you gotta do to survive? Point number two, what interests me? Point number three, what am I naturally good at that other people aren't? Point number four, what problems do I see in the world? What need would I like to help meet? Point number five, if you don't know what you like, you've got to go out and figure it out.

So that means you have to get off the fucking couch and you've got to go do shit. And point number six, you've got to start changing the way that you think. We have a number of other points. This will be a two-part podcast, like Vaughn said. Guys, take this shit to heart. This is reality. This is the truth.

This is not some fucking bullshit meme on Instagram. You can use these tools. You need to put them in play, all right? And guys, do me a favor. If you enjoy the podcast, if you're a fan of the podcast, which I know a lot of you guys are, because every time I skip recording one, everybody freaks the fuck out.

If you guys will please share the podcast, I would greatly appreciate that. OK, we don't. This isn't something that we earn money doing. Your your ability to share is all that we ask. So if you love the podcast, please share it. I love you guys and we'll see you next time.