REAL AF with Andy Frisella - Why Long and Hard Is the Best Road To Rich and Powerful, with Andy Frisella - MFCEO165

Episode Date: August 15, 2017

Even if there was a quick and easy path to get rich and powerful, the MFCEO says you shouldn't take it. Why? Among other reasons: when you get money easily, you lose it easily. It takes time and experience to become the kind of person who can really handle large sums of money. And you cheat yourself out of the things you gain when you take the long and hard road: a great story and the right to respect.

What is up guys you're listening to the MFCEO project I'm Andy I'm your host and I am the motherfucking CEO guys if this is your first time listening welcome we are here to help we are not going to fill your mind with mindless Instagram meme bullshit we are going to tell you the truth we're going to talk the truth that come from real experiences from real motherfuckers that have built real fucking businesses. Okay. Um, as always, I'm joined by my cohost Vaughn, the pastor of disaster. What's going on, man? I can't even begin to imagine how amazing this podcast is going to be since both Tyler and I are wearing salmon shorts. That actually is true. I think his are shorter than mine too, if you can believe that.

I think they are, and I'm kind of targeted. Where'd you get those at? I got mine at Target. I know you just went and bought them. I think I did like last week or so. So, let's get right into it because the truth is I'm in a fucking hurry, and I've got to get this shit done. When are you not in a hurry? I don't know.

That's a good question. Guys, today, before we get into what we're going to talk about, we do have the review contest still going. The review contest is if you go on iTunes, leave a review. We're going to pick five people to have a 20 to 30 minute Skype call with me where I'll answer all your questions, help consult you. Whatever it is you need help with, we'll get that going. How do people go do that? They go to Vaughn at TheMFCEO.com and just screenshot their review from iTunes. How do they leave a review? Oh, if you want instructions on how to leave a review, go to themfceo.com forward

slash review. You can also subscribe to the podcast. And if you want to learn how to do that, you go to themfceo.com forward slash subscribe. We just walk you through it. And once you do it, if you take a screenshot and email me, Vaughn at themfceo.com and we'll choose the winners. Yep. Guys, you know, we do this for free. We don't make money. We're not here to sell you a bunch of shit. We might have a few things that we have to sell here and there coming up, but I can promise you all of it will be real shit from real entrepreneur, not this fucking get rich quick bullshit, which by the way, happens to be related to the topic of what we're going to talk about today.

Now, you guys hear me say again and again that there is no quick and easy way to achieve success. All right. And when we're talking about success today, we're actually talking about fucking money. All right. Success can be measured in many different ways. And we always note that for everybody who decides to, you know, talk about how money isn't everything and all this other bullshit. You can achieve success in many different areas. Today, we are specifically talking about money. Okay. We talk about all the time that there is no easy way. And if there is an easy way, and if you do make it quick, you are doomed to lose it just as fast. But one thing I don't think I've ever spent time on

is explaining that, you know, if there was an easy way to go do it, you don't want to do it that way, regardless of what the financial outcome will be. And I know that sounds weird, right? Because we all want it as fast as possible. And we know that sounds weird, right? Because we all want it as fast as possible and we all want to make money quick and we all want to be rich and we all want to be bosses and ballers and all this other fucking shit we see on the Instagram. But the reality is, is that if you're pushing for wealth, if you're pushing for long-term success, which you should be because I've seen people make a hundred million dollars or more and lose it in less than two years. Okay. And that's not that long of a time.

You don't want to be the guy who makes money and does real well and goes and lives high on the hog and then loses it all and gets embarrassed and has to go fucking do something else. You don't want to be that person. And that's what happens to people who actually do find a way to make money quickly is they lose it quickly. All right. This is an intriguing topic. I'm genuinely interested to hear what you have to say about this because it's so counterintuitive. People say, well, of course, of course, if there was a way to get rich quick, of course you would take it. I mean, I think that's what most people think. So I'm interested to hear your counterintuitive. Of course they think that because usually most people don't have the fucking money right now. But, you know, I want to talk about why it's important to appreciate and understand the process of gaining financial success.

All right? And we see this all over the internet. You know, we see every, I mean, how many people are preying on other people right now by my program, by my course, by this, by that. And in 12 months, you'll be a millionaire. I mean, dude, the urge to be wealthy in a very fast way is something that is preyed upon by hundreds of thousands of people every day and millions of people every day spend their last dollar trying to pursue that path. And not only is that their moral, morally wrong, um, you know, implications with doing that, it's a bad idea for you to even think that way in the first place. And I got a couple reasons

that I want to talk about, you know, why getting money quickly and easily is not a good idea. Okay. And the first one is this, guys, if you find a way to make money quickly and easily, you're going to lose it quickly and easily just as fast as you made it. We see this all the time. We see this with people who win the lottery. We see this with athletes. We see this, I mean, watch 30 for 30. We fucking see this all over society. People hit a home run, they come into money, and then all of a sudden it's gone just as fast as it came. And you don't want that. That's not what you want. People who typically work and earn and work long and hard

end up keeping their money and learning how to make their money, make more money for them, so that they have true financial security. It's very hard for people like that to lose it because they appreciate the process of gaining it. We've all heard the old saying, easy come, easy go. And I think that's just a basic principle of life. It's not just about money, but it's about anything in life. You know, the time and effort you put into getting anything

is going to be the same time and effort you put into keeping it. And guys, if you find a way to make a ton of money in a fast way, which doesn't exist, by the way, but let's say it did, you're going to fucking lose it right away, too. Because you haven't learned the skills that you need to manage that money long term. All right. I think that's a really hard concept for people to grasp when they don't have any money because they're like, well, I don't fucking care because I don't have any money. But the reality of what we're talking about is that if you're dead set on making money, on becoming financially successful, on becoming wealthy, you need to put effort into figuring out how to keep your money as well. You know what I'm saying? As you were talking, I was thinking just the whole tendency of people who are average or people who just don't get it, like how life works, is they want to avoid the struggle.

They want to avoid the suffering. They want to avoid the hard work. But I think they don't realize that it's those things that help make something permanent. Dude, it's not even just it's not even just the, the permanency of, of what it makes. It's the skills you learn. It's the perspective you gain. It's all the things that you're going to ever, dude, you do, you cannot find a fucking wealthy person who doesn't have a story of how hard it was for them to, to, to get there. I'm talking about self-made people,

not people who inherit things, but you know, those people typically are of sound character. They have, you know, they have their head on straight. They're doing things the right way. They understand what it means to persevere. Um, all these things, perseverance, vision, goal setting, you know, patience where you don't gain any of the tools that you need to ultimately have to find the outcome that you're after. You see what I'm saying? It's sort of like, you know, I want to be a world champion powerlifter, but I don't ever want to go to the fucking gym. Well, you can't be a world champion power lifter without going to the fucking gym. You won't develop the skills. And even if you could figure out how to get the weight up, you're still not going to have the muscle needed to do it.

And that's what it comes down to, you know, people constantly, and dude, it's, it's, it's almost like society has rigged it so that people search for these, these instant gratification moments, you know, uh, or, or pass, you know, they want, cause like we do think of the stories we're told, right? The stories that were told on the, on TV, on the internet, the clickbait that we see, all it is, is glory stories. It's, it's the quick, easy shit. It's, I was in my basement 12 months ago.

Now I'm a millionaire. It's, you know, it's the celebrity who, who doesn't do anything, but is worth, you know, millions and millions of dollars. You know, it's, it's the athlete who got a $200 million signing contract. It's the fucking lottery winner. We don't see the story of the, the two guys who are 19 years old who fucking financed their whole company on credit cards we don't see the story of the single mom who uh you know decided she was going to start a company and then you know 15 years later it's a 30 million dollar company we don't see those stories because it's not sexy but the majority of successful businesses and the majority of

millionaires have some sort of story like that it's not it's you see people are so conditioned to swinging for the fences and swinging for the grand slam and going for the fucking half court shot that they don't practice the fucking layups and dude, the motherfuckers that get paid and what wins games is the fucking layups. It's the step by step by step by step by step over the course of 15 years. And you know, what's really unfortunate about the way things are in society is that because of the internet, right now you have all these young kids who are trying to be entrepreneurs. They see it as like a glory thing. And they think it's all, they think it's all, you know, Rolls Royces and fucking private jets and shit and stacks of cash. And, you know, they look at somebody like me who's really in perspective, not that much older than them, you know, 15 years is not that long of a time,

but they think that that shit came, you know, that years is not that long of a time, but they think that that shit came, you know, that I've always been living that way. What they don't see is like when I was living in the back of the store, sleeping on a fucking mattress that I got from the Salvation Army, five fucking stores down or, or having to fucking spend the night at girls' houses or friends' houses or having to shower at their place, not having enough money to fucking afford an apartment, not having enough money to fucking go out to eat or, or even fucking consider it. You know, they don't remember that shit. They never saw it because dude, in my case, the internet wasn't existent when it wasn't relevant when that was going on. So it couldn't be documented. But I mean, all they know is the

glory and that's all people want to show. That's the problem with the fucking internet, right? Like, dude, I feel like, and I don't want to like sit here and say, Oh, my fucking content's the best, but dude, I feel like my content is some of the best. And the reason I feel like it is because I actually tell the real shit that nobody else likes to talk about. All these other motherfuckers out there like to talk about how genius they are and how fucking, how, how they're so smart and they did all this and they blah, blah, blah, blah, blah. And you know, dude, the truth is, is it doesn't come down to fucking genius. It comes down to common sense. You touch the hot stove, you don't fucking touch it again. And if you do enough shit wrong, eventually you know what to do right. And if you do enough shit wrong for a long enough time, eventually you know what to do right really

fucking well. And that's called grit. That's pursuing through fucking all the obstacles, learning the lessons. And like, dude, that's the thing that matters. It's not about how fucking genius you are. Like everybody listening to this right now, they probably look at people like myself or other successful people and they say, well, fuck, I don't have what he's got. Bullshit. Do you know to fucking not touch the stove when it gets fucking hot? If you know that, then you know enough to be successful in fucking business. Because, dude, you've got to be willing to touch the stove a bunch of fucking times, you know, in different ways.

You follow what I'm saying? Absolutely. I think just with the sheer number of people out there, the predators who want to take advantage of people, they're going to find the one exception to the rule. Dude, look, even the legit guys, even the legit stories don't tell the whole story right so when they start out at the beginning when people start out at fucking uh day one and their first year they do fucking 40 grand they're discouraged well fuck that's what i did you know my second year i did 100 third year we did fucking 200 it just takes takes fucking time, man. It takes grit. It

takes perseverance. And, and the unfortunate thing, what I was saying a minute ago is that like, you know, because these people see all these fucking success stories and all these lies about what success really is, they don't think they're doing it right. And they quit and they say, well, dude, i'm not an entrepreneur i can't do this when in reality dude all real entrepreneurs go through the shit you're going through right you know what i'm saying oh yeah no it's far more ethical to tell people what's involved well don't and and dude that's the thing is like you got to look at the whole story i mean dude there's dude drive up and down your fucking your whatever your main drag is in your town

and look around at all the businesses every one of those is a success story you cannot fucking tell me that every single person that started that company up and down the fucking five miles of your town that has all the main businesses on it is smarter than you no you can't tell me that oh but what i can tell you is i can i bet they dedicated themselves to something a lot longer than you've dedicated yourself to anything in your life i bet they have fucking patience i bet they've got the determination the discipline to fucking pursue things even when things aren't going well and when they don't have passion for it right at this moment

they keep doing they have the discipline to show up every day and put in their best. You know, dude, I got this question the other day on fucking, yesterday on fucking Instagram. I put up a post about commitment. And some guy said, well, is commitment the same thing as burning desire? Fuck no, it's not the same thing. Commitment is when you follow through when fucking the burning desire is fucking gone. That's the problem with people is they fucking, they fucking show up when it feels good. And when the burning desire is there and when it's fun and sexy, but as soon as that shit goes, that's when they say, well, you know what? I don't have

passion for this anymore. So I'm going to fucking motherfucker. Nobody has passion for what they do every fucking day. We all go through phases. We all go through ups and downs. We all go through fucking ebbs and flows. There's days I fucking love what I do. There's days I love to be in this building. There's days I love to record podcasts. There's days I love to fucking public speak. And there's days I fucking hate everyone. And that's the truth. I don't have passions on those days. I want to fucking punch every single person I see in the fucking mouth. What do I do on those days?

Do I come in and punch them in the mouth and go home and cry and make posts on Instagram about how fucking shitty my life is and how miserable? No, I show up and I do what the fuck I'm supposed to do regardless. And that's the difference between people who are successful and people who aren't and dude because we have all these fuck faces on the internet who who make it seem like you know they're I'm 23 year old entrepreneur and they got a fucking Lamborghini which isn't even theirs they rented you have all these other kids who are 19 20 21 22 23 thinking that the buying that dude's program is the fucking answer. Or the fact that they're out cutting lawns right now and, you know, they've got 10 lawns that they cut, that they're doing something wrong.

Motherfucker, if you're cutting 10 lawns at 20 years old, by the time you're 30, that could be fucking 2,000. You could be a multi, multi, multi fucking millionaire. You know what I'm saying? But people get distracted because they're sold this bullshit story right so let me let me highlight and draw out something you just said because i think it's super super important the difference you know what if you get somebody who's doing that grass and fucking building a legit company and by the time he's 30 years old and then go compare to that dude who was 23 flashing the lambo when he's fucking 30. And I'll put every fucking dollar I own that that guy who was cutting grass and building this company is in a far better position.

Absolutely. So here's the difference between the Joe scammers and all the other fraudulent people out there. And I think you and MFCO Project, how we do things. They're pushing products and they're saying your hope for success is in my product. Whereas we're not doing that. We're saying, we're a resource. But your hope for success is in you. That's why when we develop our courses, because we're going to do courses too.

When we develop our fucking academy, it's going to be all real tools. It's not like the secret system. It's like, here's how you do this. Here's how you build a culture. Here's how you create customer loyalty. Here's how you do these things that actually create a real fucking company. It's not about like, Hey, I got the secret fucking system. No motherfucker. I'm going to show you the real shit and how you do it. Who's out there teaching that? Because I know right now, not one person I know on the internet is teaching that not one. They're teaching you their fucking

secret system, how to set up an advertising agency how to how to sell real estate how to do this and that and this this this this and dude you still need this is why so many doctors and lawyers fucking fail because they don't know how to operate a fucking business they don't know how to market they don't know how to fucking create culture they don't know how to fucking do the things that they need to do and dude when we start our academy that's what it's going to be about it's going to be how to actually run a real fucking business so like even if you have a real estate business or you have a fucking uh long cutting business or you have this or whatever you're trying to do you're going to need the shit that we're talking about right like but you agree that we're never promoting something like

this is the be all end all because you have to be all and you have to be the be-all end-all there you have there is no tools and you look I had another question yes you know I'm saying yes dude for sure I had this other question yesterday it goes along with what you're saying he goes uh he goes well how do you know what the right thing is to commit to and I said it's not what the right thing is to commit to it's making what you commit what the right thing is to commit to it's making what you commit to the right thing and there's a big fucking difference you understand what I'm saying yeah oh 100 right yeah so I think just because I want to make sure that I understand you and by extension the the audience understands you well I'll say it again so okay go ahead it's not about you know

this it's not about you know committing to the right thing. It's about making what you commit to the right thing. Right. No, I get you. So can I just use this analogy? So when I was growing up, I was a fourth grader, and my dad bought me this fairly cheap – my dad was a lifelong musician. He brought me this fairly cheap trumpet. And I said, Dad, I got to have a Stradivarius, man.

I got to have a good trumpet because that's well that's how I'll play well he's like no in the hands of a master a cheap instrument is always going to be better than a Stradivarius by somebody who doesn't know how to play it and his point was you gotta work it's you that makes the music it's not the instrument I mean the instrument ends up helping eventually but that's what I hear you saying I hear you saying that basically you know don't look for the perfect program, find a program and make it work. Is that, yeah. Did I get that right? Yes. All right. I don't, I mean, we got off track there, but I mean, that's, you know, it's important stuff though. Yeah, for sure. Yeah, for sure. What's our next, what are we going to talk about next? I don't know. What's your next point? Well, um, why do people, why do people want to take the long and hard road? Well, I think I covered it a little bit, but the point number two is that you need to have patience and let extended periods of time pass.

Because the hard work that you put in, you need to become a habit. And all the character traits that you develop, they need to become part of who you are. And basically you need to develop the tools that are going to allow you to mature and process and become the person that you need to be to handle the success that's coming your way. And so many people don't do that, right? They like, let's say they do make a hundred thousand dollars on fucking selling shit on eBay or some crazy shit, dude, they go out and buy a fucking car with it. You know what I mean? Instead of rolling it back in or figuring out a way to make money or doing the responsible things, you know, money's an incredible resources, but if you put it in the hands of somebody who doesn't have the tools or hasn't put the time in

to develop the tools, you know, it's not going to do anything for them. They're not going to be able to create any more of it or, or worst case scenario, it's going to do bad things. That's why you read about people going out and doing crazy shit once they earn some money. Like go out and fucking buy 10 pounds of cocaine and snort it off hookers' fucking assholes. You know what I mean? Like, dude, that's what people fucking do, man. And it makes them crazy because they haven't developed it little by little by little. Because if you develop it little by little by little, you know, you go from an extra 500 to an extra fucking thousand to an extra 10,000 to an extra 50,000.

You're constantly on edge about how to develop more and more and more. And you're constantly developing skills and you're constantly conscious of how to manage the money. And, you know, people want to. it's like we talked about a minute ago, you know, they want to skip all the things that create the ultimate product, which is you. So there's a great proverb that says a fool and his money are soon parted. And I think that I've never, I've never seen that ever not be the truth. Yeah. No matter how much money comes into a fool's possession, he's going to lose it. Right.

So what I hear you saying, though, is just that this whole process of maturity, it takes time. And it takes being in a crucible where your character is being formed. And it's just not something you can rush. Right. And if you try to rush it, yeah, you might come into some wealth. But it's going to leave as quickly as it can. Dude, people spend their whole lives trying to rush it, and that's why they never get anywhere. We talk about that all the time. Go ahead.

I just think another issue is that once people do make a little bit of money or get some money, they think it's always going to repeat itself. Yeah, keep coming. Yes. That's right. And, dude, it doesn't. No. Dude, that's such a good point's and it doesn't no you know like dude if you're not that's such a good point dude i'm glad you brought that up because if you're not

even in business even if you're an established entrepreneur like i am almost 20 years in if you're not constantly evolving and constantly looking and dude i even see this amongst a lot of my peers like a lot of guys a lot of guys who were much bigger than me three or four or five years ago now are calling me for advice because they don't understand what we're doing. Well, the only thing we're doing is keeping our finger on the pulse of what's going on and adapting as we go. You know, it's not you can never, ever, ever in entrepreneurship or even in career, because like, dude, I talked to my guys about this on Sunday at our meeting. You know, you have to think of yourself as an entrepreneur. That's what this is about. It's a personal development podcast.

If you do good, like if you get a raise at work or you own the company and you have a great year and you put your fucking feet up, dude, you might make it another year or two or three. But you're not going to keep progressing. And a key to success, is to a never take it for granted. B always understand that you can lose it in one second and see, keep your fucking finger on the pulse of what's going on in your industry and constantly adapt your product, your methods, your, your ways of marketing. And we don't see people doing that because how many people do you see? I mean, I'm sure a lot of people in this pocket, the list of the podcast are doing pretty well financially. I'm sure there's people even doing better than me.

Um, and, and I'm sure that there's also people who, who aren't doing well, but we, everybody listening right now knows people who are very wealthy, like as peers or, or friends, or they just know of them. How many of those guys do you know are real casual about their business? You know, they're playing golf every day, their feet are up, they're this or that. And I'm sure everybody's like, well, I know guys like that. Well, those are the motherfuckers that are going to fucking never progress past where they are. And they're just going to fucking maintain. And you're going to see in the next three, five years, those same guys are going to be out of fucking business. They're going to be the guys like, oh, dude, business went bad.

The economy changed. No, the economy didn't fucking change. You didn't fucking adapt to the economy. You know what I'm saying? Right. That's why brick and mortar stores took a huge dip. Dude, you're seeing brick and mortar stores go out of fucking business every single fucking second right now.

My brick and mortar stores are killing it. Right. Do you recognize the name Josh McDaniel? Yeah, the coach from fucking, the football coach. Right, so I don't know if you remember this, but. Yeah, who's extremely cocky and sucked. Right, right, right. So like after he gets his first job as a head coach in the NFL,

he wins his first five games, and in a press conference he says, gosh, I didn't realize it would be this easy. Three years later, what's he not doing? He's an assistant coach. He might have just now recently gotten another option. No, no, no, he's an assistant coach with the Patriots. Yeah, yeah, but three years later, he— The point is that now I don't know him, and I've never met him,

and I know a lot of pro athletes, so I want to be careful what I say. He might even listen to the show because a lot of pro guys listen to the show, especially in the NFL. But what I want to be careful what I say. He might even listen to the show because a lot of pro guys listen to the show, especially in the NFL. But what I want to say is this. That's a prime example of somebody of exactly what we're talking about. They jumped into a situation that they hadn't put enough time into to get to,

and they saw it as easy. They didn't appreciate what it took to get there, and they lost it. Right. And I'm not saying he's a bad guy. No. I think that's natural for anybody who gets something quick and easy and doesn't know what to do with it i mean i think i would have been the same way if i was him i would have been like fuck yeah man i'm

fucking good right you know but dude you know unless you've had your teeth kicked in enough enough to know over the course of time that you're really not that good then you don't appreciate where you are because i can tell you right now i'm not that good like you'll hear other these motherfucking guru dudes talk about how good they are i ain't that good i just i just know how to not get my teeth kicked in the same way twice right you know i'm saying i ain't done learning i got a lot to learn still you know how to spit dirt out of your mouth that's right and up fuck yeah exactly that's the truth dude and like i'm you're never gonna hear me say oh i know everything or i'm the fucking guru or i'm the genius or i i'm that good like these other guys say you know oh

i've just because i'm that good no you're fucking not get the fuck out of here you know nobody's that good you know the reality and i'm not gonna lie to people about it. Like I'm, I'm a fucking dude who sells fucking vitamins and I know how to fucking sell them. So I follow you. You're basically saying a long time has to pass so that you have some development and character so you can handle money. So I would guess the other things that have to happen is talk about McDaniel. Yeah.

Had he taken, let's say, I think he was only 35 when he got that coaching job. He was pretty young. You know, and dude, I can tell you right now I'm 38 and the difference between 35 when he got that coaching job. I think he was pretty young, yeah. You know, and dude, I can tell you right now, I'm 38 and the difference between 35 and 38 for me is massive in terms of what I know and my humility level.

Three years ago, I did think I was more of the shit than I think now. It's funny because what do they call that? What's that curve? The bell curve? No, the Dunning-Kruger effect. Isn't that what it is? I have no idea. Yeah.

Is that a business thing? It's an effect of confidence, basically. Like when you don't know anything and you get into something, you think you know everything, and the more you do it, the more of an expert you become, the less you realize that you know. Oh, yeah, yeah. And then as you become a real expert, you start to become confident again. Gotcha.

You know what I'm saying? I've been through that whole fucking thing you know and i think that you know that's something that is a it's a psychological natural thing for people that don't earn their positions dunning kruger i almost got it right yeah what'd i say you said an actress diane kruger from national treasure did i yeah all right I thought I said Dunning Kruger I think you need to go back and edit that so I said so um so yeah I mean the bottom line here got I guess like I got another point I want to cover a couple more but the real thing I want to get across is that like you know you guys should welcome these things. You should welcome the hard shit. You should welcome the struggle. You should welcome the anxiety and the pain because you

have to know, uh, that that's where, where all the good shit of your whole character is going to come from. You know what I mean? Dude, what's better? Living your whole life in a fucking cube, not learning anything, doing everything everybody else does, or living your whole life scared as fuck because you're constantly putting yourself out there, stretching yourself thin, learning, progressing, developing new tools. You know, that's why people who put their head down for 10, 12 years and they don't hang out with the same group of friends and then they go back and hang out with their old friends, they don't even have anything in common because it's just, it's so powerful in how it helps you develop.

And it's hard for me to understand why people hide from that, but it's also hard for people to, I think the first couple of times really embrace that as something that's welcome. Like now I, I love the challenge. Like I love challenge. Like if something's wrong here or whatever, I I'm like, all right, cool. This is a chance for us to get better. Like, that's what I look at. And, and I don't panic. I don't freak the fuck out. Uh, I, I look at it as, all right, look, this is a great opportunity for us that's going to help us be better long term and i don't i think that's real scary for people in the beginning don't you think you learn that though oh yeah that's the whole point of no no right yeah definitely you have to start seeing the benefit of it before you start realizing it's a good thing yeah you know

in the beginning when shit goes wrong or things are tough, you freak out because you think that people have like, people have the idea in their head that it's only them. Like, it's only hard for me. It's, you know, this is tough for me and this, you know, I don't have it or they doubt themselves or they think like, oh, I don't know if I can do it. And that's normal. You know, that's the normal way to think. Like everybody thinks that I think that everybody who says they don't think that as a fucking liar, you know what I mean? Um, real quick, going back to when you said stretching, you know, if you're one of these people that stretch yourself, then, I mean, I used to be like that. Uh, I think it's really important that if you are that type of person that you go back and you reassess how big your goals are,

you know, are they big enough to keep you from back and you reassess how big your goals are you know are they big enough to keep you from stretching yourself then because that was I think most people's limits in life truly are uh and if you listen to Grant Cardone's or read Grant Cardone's 10x book or even talk to him ever and I love Grant I think he's a fucking amazing dude um a lot of people get on his case because they think he's too salesy but dude that's just he's a fucking amazing dude um a lot of people get on his case because they think he's too salesy but dude that's just he's just a character man like the guys like that one of my favorite dudes on this i agree i watch all of his stories i agree and like people are like oh he's so pushy and salesy and it's you got to remember first grant's like 60 something years old he's

fucking pretty if i look like that i know even at 50 like he he comes from the old school of sales yeah okay but but the second of all grant is just an outgoing cool ass dude and like they think it's like an act like how he talks and shit but that's just how he is he's cool as fuck you know so like but anyway if you listen to his book or read his book he'll even tell you and, and I really respect him a lot because he's, he's a guy who will tell you the truth about his struggles, about how hard it was to get where he was. And, uh, and he, he will tell you, man, you know, his biggest prop, his biggest thing that he did wrong in life was that he didn't set goals big enough. You know, he set small, small goals and, uh, he didn't think big enough. And because of that, you know, it took him a long time to reach the level where he's happy. But yeah, I think that's a huge deal, man. You know,

I think most people don't even have the capacity in their brain to think on a large scale because of the way that they were brought up. They were brought up in a middle income home or lower income home. They went to a regular school. They weren't around successful people. They never knew anybody successful. So how the fuck do you supposed to think these big dreams if you've never even seen it or touched it or been around it? Well, that's another thing too, is, you know, not only assess your goals, but the people that you surround yourself, their goals. Dude, look, man, almost everybody I'm personally friends with that I'm on a personal level friends with is more successful than me. And that's by design. You know what I i mean i'm not hanging out with people i can't learn shit from because you can have just as much fun with motherfuckers

that you can learn shit from as as motherfuckers that you can't right you know right i i think uh and you've said this before but you always play to the level of your goals so there's no question so why not set them the highest level possible? Right. So, well, what's... Our baseball coach used to do this thing where he would be like, you know, these guys are 3-0 in this tournament right now, and they just kicked this other team's ass like 15 to nothing. You guys better wake the fuck up. And meanwhile, they just got their shit kicked out of them.

But, you know, that allowed us not to play down to our competition. Right, right, right. Yeah. That's hilarious. It only worked a couple times, and then we got smart and were like, hey, did this team really do this? Right. So next point.

Dude, I think the next point is that, you know, and this is kind of like, this is kind of like when I talk about your obligation to be successful, what I mean is that people who come into things quick and easy, you're actually, you have to realize that like your story and your, your, your, your, your come up, so to speak, is a story that should be told and used as an example to help other people realize that things are possible. And when you always choose the easy way, I mean, what the fuck are you going to tell your kids? Oh, hey, I needed a bunch of money. So I started a porn site and I made a million dollars in the first fucking month.

You know, like there's no fucking honor in that. There's no respectability in that. Sure. You might've made some money, but there's no fucking story to really, to really share there. You know, by being someone who says, yes, I'm going to do this the right way. You're setting yourself up to have an amazing war story, so to speak, you know, and that's something that I personally wouldn't trade for fucking anything. Like if somebody said, Oh, would you trade the last 17 years of your life and make it five years to not have those stories? No fucking way. No way. Not even, not even if I had the same skills because the stories are like the fun thing about business and you guys, you guys who were in your first few years of business, I hope you can, cause I never realized this when

I was in business. I hated it whenever we were struggling. Like I fucking hated it. But I look back now and it was seriously like the most fun that we've ever had in business. When it was just me and Chris, we'd sit in the back of the store. We talk about all this shit that we were going to do. We talk about all the shit we could do or would do if we had the money. You know, we talk about the things that, you know, all the things now that have materialized, we talked about back then and, and a lot of things that haven't materialized. So, I mean, we've got a long way to go, but the point is, is like to not have that, you know, people respect that and people look up to that and it inspires people and it helps people. And a lot of you fucking guys listen to the podcast right now. The only reason you listen

is because you know that we took that road and cheating yourself out of that road by always trying to, to, uh, skip all of that. It dude, you're cheating yourself out of some of the best parts of life, you know, and not just for you, but for the other people who are going to look up to you, your kids, your cousins, your aunts, your uncles, anybody who follows your story. And let me note this, by the way, you should be documenting the struggles and story right now. Okay. Like, like if it were me, like, and I was back to where we were in year one or two or three or four, and I know I had the Instagram and the shit available now, or blogs or YouTube, I'd be documenting that process now. Because that way you can look back and be like, dude, look how far we fucking came.

I can't even hardly find any pictures of back whenever we were in the first store because I was honestly embarrassed to be there so we didn't take any pictures you know we got a couple but see I love the stories about you sleeping on this yeah dude mattresses and stuff yeah but that's cool stuff yeah because it gives hope right yeah like it gives people hope of like of like hey if if they can start here then I can start here and do this and that's absolutely. That's why I tell that story. But what people don't realize is that those times are good times. You know what I mean? Plus, there's just something about it.

I mean, when you're in battle and you get shot, it sucks. But when the battle's over, that wound now suddenly becomes something you can brag about. That's right. Isn't it crazy the way that works? And that is the way it works. People respect that. Well,

I mean, and there's a lot of value in that, you know, you don't want to be the guy who, you don't want to be a guy who fucking, like I said, starts a porno site or some bullshit that like, you know, somehow scams his way to the fucking top or whatever. You want to be that motherfucker. You want to be the

guy who's built a real, something real, who's provided jobs, who's provided. And like a lot of people might not think that matters now because they're not doing well. But like, I'm going to tell you right now, the biggest source of pride I get from our company right now is our employees having success. That's the truth. You know, uh, it's not about all the things that you think it's about. Like people think it's about the cars or house or having shit. It's not about that, man. It's about what you contribute to other people. And it's about, you know, it's about seeing other people who you've been in the trenches with buy a new house or buy a new car or succeed or grow or become more valuable you know or decide to become a bigger part of the company on their own and start taking shit serious like dude that

that's the shit that's cool and like um you know that that 15 years or 10 years it's going to take to get there that shit's going to pass anyway, it's going to take to get there. That shit's going to pass anyway. And it's going to pass quick. I was talking to a couple of my guys after our meeting on Sunday and they're like 22, 23 years old, I think. And I know they're like less than 25, but you know, I remember, dude, I remember my 22nd birthday. Like I remember exactly what I did, where I was, you know, everything. And, you know, that seems like it was yesterday. You know, it doesn't, it seems like we got here, it sounds like a long time, but it seems like to me, like we got here in a fucking snap. You know, so I just think doing it the right way, man, you know, I think it's a big deal to earn it.

Yeah. You know? The conflict is always what makes the book or the movie interesting it's if you don't have a struggle you don't have a story no and no one gives a fuck no one respects it you know um when you take the long road and really earn things you know it's not just the way other people perceive you but it's about the way you perceive you you know and that's my last point really is like it's what builds ultimate confidence and ultimate respect and ultimate self-esteem for yourself is doing it the right way you know you

see all these guys who are like unfulfilled by by uh their success or they have a lot of money and they're miserable this or that most of those people inherited their money or they have a lot of money and they're miserable, this or that. Most of those people inherited their money or most of those people came into it some sort of freak way and they're miserable because they didn't fucking earn it. They look themselves in the mirror and they say, dude, I'm a fucking fraud. They got the cars, they got the house, they got the fucking watch, they got the vacations, they got the life, but they're not happy with the life because when they look in the mirror, they see a fucking fraud. And, and dude, that's why people are depressed whenever they're, they have all this shit, you know, like these people who are

multi-generational millionaires, families, and you hear about their suicides all the time. Well, that's why, because dude, they never were given a chance to really earn something and they were never taught that they needed to. And guys, all of our self-worth, all of our self-esteem, all of our things that make us feel good in life, those things are all earned regardless of what they fucking tell you in school or on the internet or whatever. Yeah, absolutely. It's funny you mentioned that about the millionaire thing and the suicide rate because that is something you'll hear sometime. You'll hear people who – and we've talked about these people before. They go too far and they say, oh, money is evil.

And one of the evidences of that is that wealthy people a lot of times kill themselves. There is a higher suicide rate among wealthy people, but it's exactly for why you said it. It's because they were born into it. They didn't do anything to earn it. They didn't develop as people. They just had all these toys that they could use to ruin themselves. But the people that really do go through

that hard struggle, earn it, value it. No, those are the motherfuckers. Those are the guys that have- Those are the guys that look in the mirror and they don't see a fucking fraud. Right. They see fucking Superman. Right.

And they go in and they say, look, i'm powerful i'm strong i'm confident and dude those are the alpha people those are the real motherfuckers and like you can always know the real motherfuckers from the people who fucking are the fake motherfuckers because the fake motherfuckers will be in awe of the real motherfuckers you know what i'm saying and you don't want to be the guy who has some money and wearing a fucking nice suit and a $50,000 watch and driving a Ferrari that you didn't fucking earn and then go talk to somebody who fucking earned it. Because that motherfucker will look you in the eye and you will feel like a piece of dog shit. It happens to me all the time.

Absolutely. And as you would well agree, those are the kind of people. And when I say it happens to me all the time, I'm not the one that ends up feeling like dog shit. No. You know what I'm saying? Yeah, absolutely. And as you would well agree, those are also the people that if tomorrow they lost everything. They couldn't rebuild it.

They could rebuild it. They'd move on. That's right. They wouldn't fall apart. That's right. Like, dude, if I lost everything today, I bet you in six months I would be back in the game hard. Right. Not in this game, but making money.

Kind of cliche to say, but you have the money. The money doesn't have you. That's right. Yeah. Like, dude, I could lose everything and I know how to rebuild it in fucking any business. And that's the truth. And not only that, dude, here's another thing. Here's another thing to say. Like when you take the long, hard road and you do it the right way, you run into other people who have done that and you connect with those people and make friends with those people. And when shit goes bad, those people are there to fucking pick you up. Those people, you know, like, dude, I was talking to my one friend who's, he's a real estate guy and he's, he's worth about 400 million bucks. And, um, we were taught, we were just bullshitting and he goes, uh, and he was serious. It wasn't like, it wasn't

bullshit talk. I was, cause I tell him, cause like, dude, for me, you know, we do well, but there isn't a day I come into work that I don't fucking fear losing fucking everything. Like it's, and not because we're doing anything wrong. It's just the way I am. Like I've seen too many people lose their shit. And I was asking him, I said like, dude, when, when do you, cause he's older, he's like 55 and I kind of ask him shit, you know? And, uh, I'm like, when do you like, do you ever get over that feeling of being scared like that you're gonna fucking lose everything and he he laughed and he goes dude I had that forever he goes here's the thing I realized and he told me this story

about how he he was making from the time he was like 27 till he was like 40 he was making uh three or four million dollars a year doing something and then and then uh he lost everything and one of his fucking friends who he had made during that time wrote him a 25 million dollar check to get his business going again yeah and yeah without even fucking questioning it but the point of my and then and then he was like dude i would do that if that happened to you like to me and i'm like i started thinking i'm like dude you know that's that's the that's why you you go and and build shit the right way because you make those kinds of relationships you know they people will take

care of you you'll meet people who fucking who will help you if shit goes bad it's not like this thing like people think it's this official thing where they got to go in and like wear a suit to the bank and blah blah blah no dude you text some motherfuckers say hey bro i'm fucking i'm two million dollars short on this can i borrow two million dollars for 60 days and they're fucking like yeah because you got boys that have 10 times more money than you yeah you know what i mean and to them it's not charity it's an investment no because they respect you for what you've done and they know you're gonna work right and to them it's not charity it's an investment no because they respect you for what you've done and they know you're going to work right

and like dude the general public is so fucking ignorant to the way business is really done like you know I've been spending a lot of time in LA

and it's funny because I go out there with Fleischman all the time and dude he fucking that dude knows everybody and he knows like all the fucking Hollywood guys and the funny thing is

is like I was at this party with him or a barbecue and we were talking to uh uh a couple of dudes who fucking produced the movie Iron Man and we were talking we were just drinking beers and bullshitting and uh you know people think that like business is done in like this formal setting and this and that and like dude, this one dude's sitting there, and this other dude's sitting there who was the movie producer, and the one guy's like, dude, I got this idea for a movie. Blah, blah, blah, blah, blah, blah, blah. He rips it off.

I'm sitting there drinking fucking Corona. The other dude's like, man, I like that. You got a script? He's like, yeah, I'll fucking send it to you tomorrow. And dude, that's how shit's done. You know what I mean? It's done in a fucking barbecue with your friends that you connect with. But the only way you make those kinds of connections is by doing shit the right way where they respect what you've done. You know what I mean? Those guys

all know me. They know what I've done. They know who we are. They know what we're doing and they respect it. And I respect them. And dude, that's what, that's a huge deal by doing things the right way. It's not just about fucking money guys. It's about everything in life, your whole circle, everything that you do. And, and, and to cap this podcast off, because we could talk about this forever, but the, the, the thing is guys is that you have to realize that, that on top of all the things that we talked about here. There is no real easy way anyway. So stop fucking chasing it. Stop, stop looking for it. Stop, stop trying to figure out how to, and like, dude, when we say 17 years, that's, that's a little misleading for me because I was, I was doing well at like 12 years in. Right. But the point is, is like, we have technology now you can do things

faster than what I did it, you know, we have technology now. You can do things faster than what I did it, you know, but it's not going to be six months. It's not going to be 12 months. It's going to be four or five or six years, you know, and I would kill to have that timeframe. So stop chasing the easy way. If not for, if not for believing that there is no easy way for all the things we talked about today, you're not going to build a relationships. You're not going to build the skills. You're not going to build, we talked about today. You're not going to build the relationships. You're not going to build the skills. You're not going to build the network. You're not going to build any of the character traits that you need.

And, and guys, that shit matters, man. We're here for a long time. Everybody's like, Oh, Yolo, you only live once. Life is short. Motherfucker. We're here for a long time. You know, millions or millions of dollars are made and lost in fucking one year or two years and lost again the next two years.

You know, what are you going to do then? Yeah, definitely. Good stuff, man. I'm going to recap real quick. So five reasons or four I think you had that you want to take the long and hard road. Number one, if you get money quickly and easily, you will lose money quickly and easily. It's kind of that old thing, easy come and easy go, because if you work hard and long for something, you're going to keep it and work hard to keep it. Second point you made, I believe, was you need extended periods of time to work hard so that working hard becomes a habit before you become someone great and worthy enough to handle massive amounts of wealth. Along with that, you need time to pass so that you learn experiences. They become part of you so that

you can hold on to that wealth and keep it. Then you talked about war stories, the importance of not cheating yourself out of the great story, everything that goes along with the struggle. If it comes easy, you're not going to have any of that stuff. Then the fifth one, of course, is when you don't take the long and hard road, you don't really earn anything. When you don't earn anything, you can't really feel as if you have earned the right to be respected or really have any swag. That's right. So good points. Yeah.

So quit chasing the fucking short-term shit and dig in for the long haul. It's the only way. It's the best way. And it's going to benefit not just your pocketbook, but your whole entire life.