REAL AF with Andy Frisella - Your Sacrifice Is Normal, with Andy Frisella - MFCEO138

Episode Date: April 13, 2017

You think you're making a sacrifice in the pursuit of your dream? You think you are giving up so much as you work to build your business? Andy Frisella says that you need to radically readjust your thinking on the matter. Pain and struggle and sacrifice are a normal part of achievement. You aren't doing anything that anyone who has ever achieved greatness hasn't done. You need to understand that. You need to quit your bitching and get work done.

What is up guys you're listening to the MFCEO project I'm Andy I'm your host and I am the motherfucking CEO guys first off this is Thursday Thunder this is your first time listening welcome today is going to be basically motivation it's where I'm going to kick you right in the nuts and get you to, uh, you know, get out, get some shit done on Tuesdays. We usually do more practical podcasts. I'd like to apologize for you guys. Uh, it's been a couple of weeks since we've had a Tuesday podcast. And the reason for that is because we've been preparing the for sell a factor YouTube show. Okay. And what is the for sell a factor YouTube show? It's a show where I can expand

my ability to help you guys via Q and a, it's going to have my take on certain topics, every show. Um, and of course it's going to be on YouTube. So, uh, the basis of the show is going to be Q and a, which means I need your questions. So if you have questions, uh, go to askthemfceo.com. Again, that's askthemfceo.com. Submit your questions there. That's how we'll utilize them for the show. And then also, if I use your show, you know, or use your question, we'll shout you out on the show, get you a little love that way. Guys, today on Thursday Thunder, I do have something that is somewhat practical and somewhat motivational I want to talk to you guys about. And if my voice fades out, I've been battling a sore throat for like two weeks.

So I apologize if the normal Frisella factor fucking oomph isn't in the voice, but I'm trying. All right, listen. I want to talk to you about sacrifice, okay? A lot of people think they understand what being an entrepreneur is or becoming successful is, and they think they understand what they have to give up, okay? And I'm here to tell you that 99% of you guys listening to this have a very skewed idea of what it actually takes sacrifice wise and what you're going to deal with during this journey. And so many people

struggle with this issue because I could tell because I get asked about it a lot. And the questions that they ask, it makes people feel that they're abnormal or they're enduring some sort of pain that most people don't have or their situation is somehow more extreme than the other. Let me explain this first off. Pain is relative. Okay. You're level 10 pain and my level 10 pain are still level fucking 10 pain. All right. And you may look at what's causing me level 10 pain and say, well, that would only cause me eight, but it's causing me 10. Okay. And I may look at yours and say your level 10 pain is causing, it would cause me to, all right. Um, because the chances are I've been through a lot more fucking shit than you at this point because most of you guys are young. Um, and you might see it as a 10. Okay. So understand that

pain is pain and frustration is frustration. Stress is stress. And so many of you motherfuckers out there try to compete with your level of suffering as it's some sort of badge of honor. No, man, we all fucking suffer. Me too. Every day. It's hard as fuck. I come to work every day. I get my fucking brains beat in just like you. You guys see my Snapchat. You see my fucking Instagram. You see the cars, you see the vacations, you see the jets, you see the shit that I do. And you think, oh, it must be fucking easy. I'm going to tell you right now, it doesn't get any fucking easier. It gets more tolerable. And that's a completely different thing. All right. So guys, as we talk about this for a minute, I want to get into like sacrifice. Okay. Cause I get so many of you young guys that come to me and you say, well, my girlfriend left me or I, you know, my parents don't believe in me

or, uh, you know, I had to get rid of my apartment and I had to sleep with some friends and I don't know where I'm going to live and I can't afford to eat and I have to work three other jobs to even run my business. And, and, and, and, and, and there's all these stories and I have to work three other jobs to even run my business and, and, and, and, and, and there's all these stories and I've experienced a lot. All those things I just said, I've experienced and those came from me, but you might experience other things. You might experience things that I didn't experience, but they're still hard as fuck. Okay. And I understand that. But what I want you to understand is this part of being an entrepreneur, you're going to go through phases. All right. And in the beginning, especially

when you're young, but even when you're older, this is true. You're going to say some shit like this. Hey, and you're gonna tell your fucking friends, Hey, um, you know, I'm thinking about starting this business and that, you know, I have this idea and you're going to tell your fucking friends who all have regular fucking jobs, who live normal fucking lives that society dictates to them okay you're gonna tell them about this idea and they're gonna let they're gonna look at you and they're gonna say why why would you want to do that well yeah i mean do you know how hard it is to build a successful business do you know that nine out of ten restaurants fail do you know how hard it is to build a successful business? Do you know that nine out of 10 restaurants fail? Do you know that 97% of businesses fail?

I mean, how are you going to get the money? How are you going to do this? Why would you do that? And they're going to fucking, and you're going to perceive this as like them totally trying to sink your ship. Okay. And so the first thing is they're not trying to sink your ship. They just don't fucking know any better. And they haven't thought outside the box that society has painted

for them. They're ignorant and they live inside a box of ignorance and they're always likely going to live inside that box of ignorance. So you have to understand that you have two choices. One, you can either remove yourself from those situations or two, you can accept those people for being ignorant and let them think the things that they think and don't let it affect you. Because at the end of the day, guys, what you do is what matters. Not what other people think about what you do. Okay? It's about what you do.

And you worrying about what these people say about you or what your friends think or what your fucking aunt thinks or what your uncle thinks or what your fucking mom thinks. That shit doesn't fucking matter. All that matters in success is this. You make a list and you cross shit off the list until the list is done and then you make a new fucking list. That's it. It's about what you do. Your feelings don't matter. Other people's belief doesn't matter until you have employees and you have to start making them believe in your vision, which is a whole nother thing that we can talk about another day. But right now I'm talking about some of the more basic struggles and some of the sacrifices. And the first one's going to be friends and family. All right. You're going to fucking lose some friends. You're going to lose

some relationships with your fucking family. That's normal shit. And anybody who fucking says that's wrong or not correct or not this or that isn't a real fucking entrepreneur and they never actually built anything. You might have these motherfuckers on the internet who sell you shit, you know, a thousand dollars program or $5,000 program and say, Oh, work from home, sit on the fucking beach, drink a fucking Corona and make trillions of dollars and still have all the same friends, dude, they're full of shit. It doesn't work that way. All right. So you're going to lose some of that. That's normal shit. Another thing that you're going to have to do, 98% of people have to do this is that they're going to have to fucking take a step back in life. You're probably going to have to downsize your house. You're probably going to have to downsize your apartment.

You're probably going to have to downsize your car. You're probably going to have to downsize your apartment. You're probably going to have to downsize your car. You're probably going to have to make some financial decisions that are not fun to make. You're probably going to look silly to your friends and family because you're not driving as nice of a car or living in a nice of a house or, you know, being able to go eat and drink at the places that you did before. Guys, you know, when I was building my business with my business partner, Chris, you know, we went back and forth between having apartments and living in the back of our stores. And, you know, when we were four years in, we started our business at 19. We were four years in. We had just been getting a paycheck for our first year at four years in.

So our first three years, we didn't get anything. Our fourth year, we started getting $695 a month net. Okay. Now all of our friends are graduating college. Everybody we hung out with is graduating college at this point. They're all going out and getting jobs for 40, 50, 60, $70,000 a year. Me and Chris are making $695 a month, which, you know, I'm going to do the math right here, is exactly $8,340 a year. Okay, so you got your boys making $70,000, $60,000, $50,000 a year, and I'm making fucking eight grand.

And these motherfuckers are telling me shit like this. Bro, why are you still doing that? Bro, do you still got that little vitamin shop hey uh we're going on vacation with the with the family you know we're going to fucking Dominican Republic you know me and Chris like we can't even fucking go anywhere you know we're staying in town over Christmas break when our family lives four hours away because we can't afford to fucking drive home you know what I'm saying like like, dude, that shit's hard. But it's also normal.

Okay? And so these things that happen to you as you become more engaged in the entrepreneurship journey realize that this kind of shit's going to happen. You know, you're going to have bad things happen. You're going to have things that are out of your control. You're going to have things that for no reason or no explanation happen to you. And it's going to seem like, you know, why me? Why did this happen? Like, you know, for example, our store got broken into two weeks into us opening the store.

It got vandalized. The dudes opened up every single bottle of protein and supplements that we, that we had and created a giant fucking protein shake on the floor. It was clearly vandalism. Um, you know, why did that happen to us? I don't know. I don't know why it fucking happened. It just did. And you're going to have shit like that. You're going to have shit that questions, should I keep going? Or question makes you question, uh, do I need to keep doing this? Or, uh, makes you say, you know, why me? And like, guys, that's fucking normal. You know, you're going to have girlfriends, you know, like, dude, I had a fucking girlfriend in college that I lived with. She left me for a fucking dude who was 40 something years old, who fucking drove a fucking, uh, uh, uh, three series BMW and thought he was a motherfucking

baller, you know? And I got told by her that I was a fucking loser. Okay. Like I'm, I'm broke. This dude's fucking old and rich. She's like 22, you know, not old and rich, but he, he pretends like he is. And you know what, dude, I got fucking, I got fucking dumped for some fucking old dude who had a little bit fucking a flash to show. But you know what, if you can't look back at your life now and say, God, that was a great thing that happened to me. I don't know what the fuck, you know, you know, how you could even look at it is a bad thing. But at the time, I was devastated. At the time, I was pissed.

At the time, I was frustrated. At the time, I was saying, that's not fucking fair. And you know what? It wasn't fucking fair. But life isn't fucking fair. All right? And so all these bad things, guys, are going to fucking happen to you. All these bad things are going to fucking, you know, they're going to come along.

They're going to punch you in the fucking mouth over and over and over and over again. And you have two choices. You have the choice that you can either keep getting back up or you could have the choice that you can lay the fuck down and you could become like every other motherfucker that you've known for your entire fucking lives and be just like them. And that's your two fucking choices. And it comes down to how willing are you to endure the fucking punches to the face over and over and over again versus how willing are you just to accept the fact that you could be like everybody else that you've ever met your entire fucking life. Those are your two fucking choices. It doesn't get any more clear than that. I don't really know how, you know, like people ask

me and they say, how do you stay motivated? It's simple. I don't want to fucking be like everybody else. That's it. I don't want to go back to where I was. You know, I can always tell by where people started in business by the questions they ask. And one of the clear, the clear telltale questions that I can tell where somebody's brain is when they say, how do you stay motivated? If you had in business by the questions they ask. And one of the clear, the clear telltale questions that, that I can tell where somebody's brain is when they say, how do you stay motivated? If you have to ask somebody how to stay fucking motivated when you're in business, then you don't have it. You shouldn't be in business. Are you going to get burned out? Yeah, I get fucking burned out, but that doesn't mean I'm not motivated. That doesn't mean I don't still fucking do the shit I need to do. You know, I talked about this a few podcasts ago. It doesn't

matter how you feel. It doesn't matter what you feel like. It doesn't matter how frustrated or pissed or angry or depressed or upset you are. All that matters is that you do what needs to be done on a daily basis over and over and over again. And if you do that shit and it doesn't, and it gets done, it's irrelevant how you fucking feel. And I can tell you this, if you do that shit for long enough, you're going to feel a lot fucking better about your life than you do right now. So when you say, oh, how do you stay motivated? If you got to ask, you don't got it. All right. But getting back to sacrifice, guys, I can't even explain to you, you know, I don't even have fucking kids because I've sacrificed so much for this company, you know, and what

I've done. And a lot of you guys, you say, well, that's terrible, but I don't see it as terrible. I have a great fucking life. I have great fucking family. I have a great fucking life. I have great fucking family. I have a great fucking family of employees here that I care about and vice versa. I mean, dude, we have a good fucking time at work. Like, dude, there's, there's, there's always a way for your sacrifices to pay off. And if you want whatever it is that you want bad enough, you're going to find a way to fucking see it through. You know, it's whenever you get to the point of, you know, I'm having all these bad things happen

and this is, and you get this thought in your head and this is where, this is where a lot of entrepreneurs fuck up when it comes to sacrifice. They have all these bad things happen they have setback after setback after setback which are normal setbacks and then they say something like this inside their brain well fuck you know this doesn't seem to be working out the way I want it to I don't think this is for me you know what I'm going to try something else and that is where most people fail as an entrepreneur. So they're not giving up as being an entrepreneur. They're giving up on whatever project it is. All right. And what, and the problem with this is, is that whenever you give up on these projects like that, you get to a place where you're starting over every time something gets fucking hard.

And if you start over every time something gets fucking hard, you're never going to build anything. Okay. We talk about this a lot, but that's where most people fail. They don't say, Oh, I'm a fucking not being entrepreneur. I'm not going to be a business owner. They just become mediocre people who own fucking small, small businesses that can't pay their fucking bills because they're never willing to endure the hard fucking times because they think it's abnormal. And guys, what I want you to understand from this podcast is this. All the tough things, all the hard things, all the bad things, the worst things that are happening to you because of this journey that you're trying to take,

those are all fucking normal. It's all part of the process. All of that is grooming you for you being able to deal with much bigger, much harder, much tougher issues in the future. Okay? Who cares if your fucking girlfriend left you? It doesn't fucking matter. If she left you because you're working hard, one day you're going to be the dude with all kinds of money who's successful and she's going to be the dude with some broke motherfucker that can't pay their fucking bills. You think she's happy with that? Your friends fucking, oh, they don't call you anymore. So what? You're going to have

friends that fucking call you one day to go fly on their fucking jet and go to fucking Aruba. You don't think you'd rather have that? Guys, quit bitching about minor things. Focus on what needs to be fucking done understand all these sacrifices that we talk about or that you're experiencing are fucking normal go out and do what needs to be done and if you do that these things won't be seen as sacrifices down the road they'll be seen as lessons and blessings that you stuck with the program, endured this shit, and it'll become part of an awesome story that you get to sit down and tell millions of fucking people on.