Reply All - #86 Man of the People
Episode Date: January 19, 2017This week — a new technology falls into the wrong hands. Pope Brock's book, Charlatan Penny Lane's documentary, Nuts! Learn more about your ad choices. Visit podcastchoices.com/adchoices...
Transcript
Discussion (0)
Thomas and Kevin have been married for years.
When they first met, they fell in love over this very strange coincidence.
They were introduced to each other at a party, they got to talking, and they realized
both of them had spent time in Del Rio, Texas, as kids.
And as little kids, both of them had gotten really, really interested in this run-down
mansion in town.
Weirder still, they'd both been obsessed with the widow who lived in the mansion, and weirder
still, they had both struck up friendships with her, as children.
Thomas has started when he just tried calling her.
one day. You could just call the Brinkley
Mansion and she would answer the phone and she
would talk to anybody and she was
very warm and I just said, you know,
my grandfather lives around the corner
and I think you visit.
I did because I said I'd love to write a paper
on you for school and she
was delighted and
so I went to the Brinkley Mansion, opened the giant
gates that said Dr. Brinkley across them
and walked down the sidewalk and walked
into the house. So Thomas would
go, visit, hang out, chat with Mrs. Brinkley
and then separately, on days when Thomas wasn't there,
Kevin was doing the exact same thing.
Going to the Brinkley Mansion, talking to Mrs. Brinkley.
This woman in her 60s who always wore modest cotton dresses
and thick, horn-roomed glasses,
they were both fascinated by her.
Mrs. Brinkley, she had had skin cancer removed,
and so she had to have part of her nose cut away.
Yeah, it was like the nostril on the right side.
And then she couldn't afford the reconstructive surgery,
so she just put a cotton ball there.
Well, you can imagine as a little boy,
you were fascinated with that cotton ball.
So on one side, it was something like out of a very scary movie,
but she was such a warm person,
and she was entirely entertaining and captivating.
On the one hand, she seemed like the wealthiest person in the world.
She lived in this house that felt more like a palace.
There were rooms filled with exotic treasures from all over the world.
On the other hand, Mrs. Brinkley couldn't afford to turn on the heat in the house.
In the winter, she slept on her bed piled underneath a bunch of old fur coats.
And so she still had one Cadillac that ran, and it was this just seemed like a block-long car.
She had two last servants that basically weren't getting paid anymore, but had a free place to live.
And so the chauffeur would drive her principally to the liquor store on a daily basis to pick up alcohol.
and I learned later from the owner of that store
that actually she'd come in personally
to kind of guilt him into giving them liquor on credit
that they couldn't afford.
It's probably just as well that Kevin and Thomas
had no idea who they were talking to.
This sweet old woman, Mrs. Brinkley,
she had been an accomplice to one of the largest,
deadliest scams in American history.
The mastermind of the scam was none other than her husband.
He'd taken control of an accomplice.
experimental new piece of technology, and then used it in this way that nobody else saw coming.
This week, the story of the terrifying Dr. John Romulus Brinkley.
From Gimlet, this is Reply All. I'm PJ Vote.
And the story you're about to hear, it takes place in 1917, but almost everything that
happens in it, it feels like it could have happened this week, basically.
It starts with this young doctor, John Brinkley.
He's just married the love of his life, Minnie.
And they decided to go find a place where they can just settle down.
He's going to be a town doctor.
And then they set out for Kansas because they see an advertisement that says Milford, Kansas, population 3,000.
We need a doctor.
And they're like, okay, we'll go west.
So they travel west.
They get to Milford.
And 3,000 was a typo.
And in fact, it was population 300, which say it's like the middle of nowhere.
There's like nobody there.
This is Penny Lane. She's a filmmaker. She made a documentary about John Brinkley.
So the Brinkley's moved to Milford and they set up shop.
This elderly farmer named Bill Stitzworth comes into the office and, you know, after much heming and hawing kind of manages to spit out his problem, which is that he's a flat tire.
Get it, get it, you know, and finally Brinkley's like, oh, you're impotent. Okay, gotcha. I'm so sorry. We have nothing for that.
like modern medical science has not solved that problem.
I'm very sorry.
According to Brinkley, what happens next is that he and the farmer get into small talk.
And they start talking about goats.
They talk about how goats never seem to be impotent.
They're always virile.
And the farmer says something to Brinkley that will change his life.
And he says, gosh, it's too bad.
I don't have Billy goat nuts.
And then Brinkley kind of laughs.
And then after hours of Brinkley saying,
I didn't learn that in medical school.
That's not how we do things.
That might not work.
It could be dangerous.
The farmer refuses to leave until Brinkley agrees to try to fix his impotence by giving him goat testicles.
That is the strangest eureka moment.
So then, of course, he tries it and it works.
It works, according to Brinkley.
Brinkley tells the world that he has created the goat gland cure, meaning he will take goat testicles.
He'll insert them into your scrotum and you'll be healed.
And not just of impotence either.
He says it'll cure flatulence, emphysema, stomach cancer.
He's got a version for women, which he says will cure female infertility.
I talked to this writer Pope Brock who wrote a book about Brinkley called Charlotton.
He said that when patients came to Brinkley to get the surgery,
it was set up so that the patients would know that they were getting exactly what they paid for.
Right.
So the patient was, it was local anesthetic so that he could be.
assured that he was actually getting the goat, you know. And then, um, uh, mini Brinkley,
usually, uh, Brinkley's wife would do the, uh, sniffing on the goat. They would bring the goat
balls over, open the guy up, toss them in, saw him up and send him out. So just to be clear,
this surgery is bogus, utterly bogus. And privately, Brinkley knows this. But he's extremely good
at convincing the public that he believes in what he's selling, that goat gland surgery really works.
it helps that he looks extremely professional.
He's got a three-piece suit.
He's got round glasses, this neat, blonde goatee.
He's everybody's idea of what a smart doctor looks like.
And so they start showing up at the clinic,
these nervous guys ready for the surgery,
their own goats in tow.
Like you'd bring the goat that you wanted the test.
Exactly so.
You know, just sort of clutching your arms
and you're pounding on the door.
But pretty soon he got his own herd out back
because it was a volume business by that point.
the patient would come out, browse the herd, and pick one, the goat with which he felt the most connection.
You know, whatever goat he felt sympathetic with, that's the goat he chose.
Like a lobster at a restaurant.
Exactly.
Exactly.
Exactly.
So business is booming.
Brinkley has found a great scheme because what happens is there are men who are impotent who get this surgery.
and because their impedance is psychological,
the placebo effect saves them,
and they thank Dr. Brinkley.
And for the men that it doesn't work on,
they're generally too ashamed to say anything about it.
So no matter what, he wins.
And maybe it would have just continued like that.
Maybe he would have just been a moderately successful scammer.
But then fate hands Dr. Brinkley,
the biggest, plumpest opportunity imaginable.
Okay, so November 2nd, 1920, Pittsburgh.
This is A.A. of the Westinghouse Electric and Manufacturing Company in East Pittsburgh, Pennsylvania.
We'd appreciate it if anyone hearing this broadcast would communicate with us.
What you're hearing is the birth of commercial radio.
For the first time in human history, one person can now talk directly to a huge, infinite crowd of strangers across vast distances.
There's a person behind every great technological breakthrough.
A visionary inventor with lofty ideas about how what they've made is going to change the world.
John Brinkley is not that guy.
John Brinkley is the other guy.
The guy who shows up right after the visionary inventor.
The guy who looks at this wondrous new piece of technology and thinks,
this idiot just invented a weapon, and he has no idea.
John Brinkley writes a letter to the government and says,
hey, can I have a radio license?
You tell him, sure.
He is set up to broadcast.
And ladies and gentlemen,
We are again listening to the voice of Dr. J.R. Brinkley are the Brinkley hospitals.
We have two lovely hospitals and we have patients, many patients in both.
He starts his station, KFKB, out of Milford, Kansas.
And Brinkley, from the beginning, is a natural.
He knows how to talk on the radio before anybody else can figure it out.
I try to tell you the truth in every statement that I make.
Nothing misleading in any way.
He's not yelling and squawking in some weird 1930s radio announcer voice.
Instead, he's conversational, he's gentle.
He talks directly to you.
You know your prostate's infected and disease.
And you know that unless some relief comes to you,
that you're going to be an undertaker's parlor on the old cold slab being embalmed for a funeral.
His trademark was to sound like your best friend across the table.
Brinkley understands something about authenticity,
about how to fake authenticity,
that is going to take his new radio audience years to figure out.
Come at once to the Brinkley hospitals before it's everlastingly too late.
Brinkley's entire radio station is dedicated to one thing,
convincing more people to put goat testicles into their bodies.
And at first, his range of influence isn't that big.
Picture a broadcast area the size of a small town.
But pretty soon, he upgrades.
5,000 watts shot out across the Great Plains.
You know, he would just improvise for hours about your health
and sentimental Victorian descriptions of his childhood.
People would lie awake at night and listen to this sort of roll into their ears.
Every day, every night, Brinkley is on the air.
But there's a problem, which is that he can only talk so much.
And he wants to make sure that whenever people turn on a radio,
they are getting goat testicles advertise to them.
So he needs other people to fill in for him.
And he just starts grabbing people.
He hears about a cowboy who accidentally blinded himself while chopping wood.
He gives that guy a show.
He knows that his listeners really love country music.
And he knows that other radio stations won't play country music.
And so he puts country musicians on.
And as his station gets more popular, Brinkley's lie about his goat testicle surgery, his lie keeps spreading like a virus.
Every day, trains arrive in Milford, carrying hopeful men who are ready to pay obscene amounts of money to be healed.
And so Brinkley, who grew up in.
poverty as an orphan, Brinkley, the adult, is now getting very rich. To the point where in
Milford, Kansas, it's almost like Brinkley is a god. He pays for the sidewalks, the sewers,
the electric lights. He buys the town a new hospital. The Little League team tells them they
need new uniforms, and so Brinkley buys them. They rename themselves the Brinkley goats. They put
a little goat on the uniform. He decides the town needs to have a zoo, and so he goes and he
buys a bear to start a zoo. And then when the bear annoys him by growling at night, he shoots
the bear, no zoo. He tells the town, you should name your church after me. It should be the Brinkley
Methodist Church. And they have to gingerly, carefully explain to their new patron that, actually,
that's not really allowed. And as Brinkley gets bigger and bigger, his message reaches more and more
people. And it's not just reaching potential patients, it has also now reached the ears of the man
who will be Brinkley's lifelong nemesis, Dr. Morris Fishbine. Fishbine is the opposite of Brinkley. He's this
short, rumpled, bald guy.
He doesn't really care about people liking him.
He just cares about telling people the truth.
He's a know-it-all.
And he despises hucksters and scammers.
The brinklies of the world drive him crazy.
Fishbine was completely lifelong driven
to stamp out quackery.
And he thought he could.
Fishbine is the face of this tiny upstart doctors organization
called the American Medical Association.
And Fishbine believes in the power of rules
and regulations.
He was like, we have this association, we are respectable doctors, people should trust us,
and not these like randos who like pretend to have medical degrees, who don't, who like make stuff
up and lie.
People should believe us.
Like, we're experts and we have degrees and you can tell because we wear suits.
Fishbein sets his sights on Brinkley.
And Brinkley is a juicy target because Brinkley breaks so many rules.
For instance, he has a sketchy diploma.
from a diploma mill in California, a fake school.
That's against the rules.
And so the state of California
issues an indictment against Brinkley.
It seems like an open and shut thing.
But when the authorities show up in Kansas
to extradite Brinkley,
the governor intervenes.
He tells them, quote,
we people in Kansas get fat on his medicine.
We're going to keep him here
so long as he lives.
The governor has made a terrible mistake.
He's looked at Brinkley.
He's seen his greed, and he's missed everything else.
He does not realize the extent of what Brinkley is capable of.
Brinkley goes on the radio, and he grows about how Fishbine and all the other losers at the AMA, they can't stop him.
He claims that they've spent $150,000 trying to destroy him and for nothing.
And then Brinkley ups the ante.
He invents a new radio show.
He had a show called Medical Question Box, where you, PJ, have an illness, and you write a letter to
him and he reads it on the air and he prescribes a medicine to you over the radio, but it's like
his proprietary medicine.
So he'll say, like, go to the pharmacy and ask for Brinkley number 35.
Oh, wow.
And then you and everyone else that hears the letter that feels like maybe they have that
problem goes to the pharmacy and asks for Brinkley number 35.
That was an incredibly popular show.
Everyone loved that show.
All across the state and in neighboring states, people are going to their local pharmacies and
buying Brinkley's drugs.
Some of what he's prescribing over the radio is basically harmless.
It's not going to hurt anybody, but it's not going to help them either.
But now and then, he'll actually recommend medicines to people that they actually shouldn't be taking.
And in those cases, he's giving people poison.
Poison that can be potentially deadly.
In 1930, Fishpine is finally able to get the Kansas Medical Board to review Brinkley's license.
And they actually take him to court.
At the trial, Brinkley's defiant.
He insists that nobody has been harmed by his surgery.
He was denying that there had ever been any problems in his clinic,
and the representatives of the Kansas Medical Association brought out 42 death certificates
that he had signed on patients who had died at his clinic.
Some who had been perfectly healthy going in, you know, there was various kinds of documentation.
So that's 42 dead people right there.
Beyond that, you can only imagine an extrapolate.
The 42 death certificates, they only represent people who died in Brinkley's clinic who Brinkley kept paperwork for.
That doesn't include people who went to Brinkley's clinic, went home, and then died the day after.
It doesn't include people on the radio who either took poison because Brinkley told them to,
or who just didn't get medical treatment they needed because they trusted the radio doctor instead.
What becomes clear in the trial is that Brinkley has probably killed hundreds of people at this point.
He has become one of the most successful killers in American history,
and he's done it in public view, front of everybody.
What is nuts is that, according to Brock,
even though everybody knew this,
Brinkley actually could not be tried in criminal court.
At that point, the medical laws,
if you killed people while you were practicing medicine,
it wasn't illegal.
But what Kansas can do is they can take Brinkley's medical license away,
and they do.
Brinkley loses the case.
He cannot do surgery,
Kansas anymore. And to top it off, the federal government strips Brinkley of his radio license.
He's told he's going to be off the air completely in just a few months. Fishbine is elated.
He's won. But what he doesn't know is that Brinkley has come up with one last way to use his radio
station to try to not only destroy the Kansas Medical Board, but take over the entire state of Kansas.
And a few more months of free air time is all he needs to do it. So three days after losing
his medical license. He unveils his new scheme. And it's September, you know, in the elections in
November, and he just decides he's going to run for governor. There's like no time for him to put
together a campaign. What's his platform? Nobody knows. So he uses his radio station to run for
governor. None of the real candidates have a radio station. None of the real candidates have a
private plane, which he has. Right. None of the real candidates are super tight with a bunch of
like really popular country musicians and preachers, which he has because they all are on a station.
So he just travels around by private plane, putting on like super cool concerts, you know, and being like, vote for me.
And when he first announced, did they think it was, did they take it seriously?
No.
No one took it seriously.
What did they think?
Because how he has no political experience.
He's a con man.
He has no grasp on reality.
Right.
And everybody they know probably sees it that way.
Absolutely.
Yeah.
Another reason people don't take Brinkley seriously is because he's acting like a lunatic.
In his speeches on the radio, he's going on and on about how he's this big martyr who's been persecuted by the elites who are afraid of his medical miracles.
He compares his medical board hearing to the Garden of Githsemini.
He compares himself repeatedly to Jesus Christ.
And what did he say he was going to, what was his platform?
Whatever.
He was like, you try to nail down his political ideology, and it's really confusing.
You know, he's really against FDR and the New Deal on the one hand.
And he's like, this is all bad.
You know, people should work for what they have.
But literally in the same speech, he'll say, and I'm going to give everyone free health care.
And I'm going to put a lake in every county in Kansas because that's good for rainfall.
A lake?
Yeah, because they were having a drought.
And so they said, if you had a lake in every county, there'd be better rainfall.
and it'd be better for the farmers.
Can you do that?
I don't know, but he said he would.
Right.
To Brinkley's opponents, his ideas sound obviously really silly.
But it doesn't matter because Brinkley has the ability to reach thousands and thousands of people directly in their homes, unfiltered, with nobody to contradict him.
And his audience, they love him.
They trust him.
And they start showing up at his rallies in droves.
At one stop, there's a crowd of 20,000.
people. Nobody's ever really seen anything like that before in Kansas politics. In the final
weeks of the election, it becomes clear that Brinkley has become the frontrunner. And so the Kansas
Attorney General comes up with a plan to stop him. The Attorney General of Kansas decrees in some way
that the only ballots that will be counted for Brinkley are the ones that have his name
spelled exactly correct. The thinking being, his
He's a radio person with undereducated constituents, so they won't spell his name right.
Yes.
Okay.
This is the law he passed or the decree he made 10 days before the election.
Oh, wow.
And then 56,000 votes for Brinkley were thrown out for misspellings.
And if those 56,000 votes had been counted, he would have won.
Brinkley does not get to be governor of the state of Kansas.
Which is fine.
Because, of course, he already has a new plan.
Coming up after the break, Brinkley decides to really get ambitious.
Welcome back to the show.
It's 1931. We're in Del Rio, Texas.
It's a sleepy little West Texas town.
Nothing ever happens there.
Until the day the new guy shows up.
He says that he's a doctor, but nobody's ever really met a doctor like this.
The guy builds this huge mansion with a pipe organ in it, a two-story pipe organ.
and then he wires speakers all around the outside of his house,
and at night he blasts organ music into the town.
The new guy is in love with his own name.
He writes it on the wheels of his Cadillac,
on each of his three yachts,
in neon lights in the sky at night.
Brinkley.
Thomas, the guy from the beginning of the story,
used to visit the mansion as a kid.
He said he heard this story from a woman in town
who went to a party at the Brinkley Mansion once.
When she was a girl,
She went to the Brinkley mansion for a pool party.
And she said she put on her bathing suit
and she was going across the grounds
and there was this giant tortoise
she said looked like the size of a VW bug to her.
And she said when it began to move,
she was terrified.
She thought it was a statue.
And she said it began walking
and she just screamed.
So no one had ever seen anything like that
in the West Texas.
The people of Del Rio are pumped
that this rich guys decided to set up shop in their town.
But it's not clear why.
What does a guy like this want
in a place like Del Rio.
Brinkley knows the answer.
He can see the answer
when he looks outside his bedroom window.
His house in Del Rio is four miles
from the Mexican border,
which means that he can set up
a radio station in Mexico,
outside of U.S. law,
and he can use that station
to broadcast into America.
He had this whole, like,
really high-tech setup
with a remote control line
from his phone line
so that he didn't have to leave
his mansion in Texas
to be able to,
broadcast his lectures on the station, which was like over the border in Mexico, because he wanted
to sit in his house.
Now he can reach everybody.
And ladies and gentlemen, you are again listening to the voice of Dr. J.R. Brinkley are the
Brinkley hospitals.
He doesn't have to deal with the U.S. government's laws about how powerful his station can
get.
Broadcasting from Mexico, Brinkley can basically say whatever he wants on the air.
He can now hawk his new goat serum, no surgery required, but he also rents out his space
to other scammers with other scams.
Especially nowadays when it's so easy to get rid of gray hair.
He's got people selling crazy water crystals.
Thank you and hello friends.
Thanks for the many letters.
Electric bow ties, autographed pictures of Jesus,
and all these scams,
they are now reaching so many more people
than Brinkley ever could in Kansas.
In Kansas, there's a limit on how strong his transmitter could be.
It could only broadcast to 5,000 watts.
But in Mexico, he's able to do 10 times that,
which means his new station,
is reaching the entire United States.
Of course, it drove Fishbine
and the American establishment, the government,
just absolutely crazy
because they're like running up and down the shore
on the other side, tearing their hair,
trying to figure out, what am I going to, you know,
what are we going to do about this?
Fishbine is scrambling
to try to figure out some way to stop Brinkley,
but he can't.
And in the meantime,
Brinkley's new station just gets bigger and bigger.
It hits a million watts.
And the musicians,
the musicians that Brinkley had started finding in Kansas
just to fill time,
they're now playing for the biggest audiences that have ever existed,
and so they become huge.
These are people like the Carter family.
Gene Autry, Hank Williams, Red Foley.
John Brinkley, just by accident,
is turning country music from this fringe thing
into American pop music.
His transmitter is so powerful now
that locals in Del Rio report that when it's powered on,
their bedsprings will.
hum. The headlights of their cars will turn on randomly.
And these broadcasts, they're now so strong that they leave the United States.
Like, the rest of the world is hearing John Brinkley's shows.
I have seen physical mail from, like, the Philippines and stuff, directed to the radio
station saying, like, I loved your segment on astrology or whatever.
It really did reach all around the world.
John Brinkley is now an international celebrity.
So is his wife, Minnie.
She has her own show.
I like to know nice people.
I'm happy with nice people.
And I don't go near the other time.
So is his kid.
Now listen, Johnny.
Daddy wants to tell you this.
Always tell the truth.
Never tell a lie under any circumstances.
Fishbine is tearing his hair out.
The U.S. State Department tries to negotiate with Mexico to take Brinkley off the air,
and Brinkley just gets the vice president.
The vice president of the United States to tell the State Department to knock it off.
Brinkley cannot be contained by law.
Brinkley's so famous that he goes to the Gone with the Wind premiere.
And in a room with Clark Gable,
reporters are asking Brinkley questions.
Now that Brinkley is at his most influential,
with the biggest following he's ever had,
his interest in politics, it takes a dark turn.
He was anti-Semitic already.
That was fueled as much as anything else by his hatred of fishbine.
But then he takes a vacation.
to Europe. He goes to Germany.
And he saw Hitler's Germany. He saw those flags and all that marching, and it caught his fancy, you know.
He starts giving over his airwaves to other prominent Americans who either sympathize with the Nazis, hate Jewish people, or just pro-fascism.
One of them is really famous, this guy, Father Coglin, who's drawing huge crowds at these rallies.
We are Christian in so far as we believe in Christ, Prince.
of love your neighbor as yourself,
and with that principle,
I challenge every Jew in this nation
to tell me that he does not believe in it.
Brinkley has started to go kind of nuts.
He thinks he's some sort of Superman.
He starts asking his psychic if he should run for president.
I don't know if any of us can actually live inside a mind like that
that just, you know, become swollen like a tick at a certain point.
you know, is just completely out of touch with who he really is,
what the rational boundaries really are.
Fishpine has tried to use the rules to stop Brinkley a million different ways,
and it's never worked.
At one point, the federal government passes a law that everybody calls the Brinkley Act,
and all it does is criminalize having a telephone line from your home in Texas
to your station in Mexico and using it to broadcast programs in the United States.
the Brinkley Act. They pass it. Brinkley says, okay, whatever. He starts running tapes over the border,
which completely circumvents the whole law. It's always like this. Fischbein finally realizes that no rule,
no law, no regulation is going to stop this guy. He realizes that the only thing in this world
that can stop John Romulus Brinkley is John Romulus Brinkley. And so Fishbine sets a trap.
He writes an article called Modern Medical Charlottons. And this is a little bit of a problem. And this
This article is just one long slap in the face of John Brinkley.
He insults his wife.
He talks about how much money he's got, what a liar he is.
And when Brinkley sees it, Brinkley's excited because it's libel.
And if Fishbine has libeled him, it means that finally the tables have turned.
Brinkley decides to sue Fishbine for a fortune.
This is his opportunity to shut Fishbine up forever.
Even better, the trial will take place in Del Rio, the town that,
Love Sprinkley. It's his home field.
Trial starts on March 22nd, 1939. It's a Monday.
Brinkley shows up in his custom-built Cadillac, driven by Mrs. Brinkley.
It's fire engine red with his name inscribed on it in 13 different places.
He is feeling confident.
He went in believing that, I don't know, I was about to say God was on his side.
I'm not sure that was it, but God didn't have to be on his side because he was so filled with his own sense of,
power. Just by walking into the courtroom, Brinkley's made himself very vulnerable. Because
Fishbind's entire defense is that, according to him, everything he said is true. Brinkley is a phony.
He is a fraud, which means that the court is now going to debate not Fishbind's reputation,
but Brinkley's reputation. Now, Brinkley's lawyers know that this is going to be part of it.
And so this doesn't rattle them yet. They have a plan. They have packed the courtroom with
Brinkley supporters, with people who love him, with people who've gotten the surgery and who say it
worked. And so they bring up
one of these happy customers,
and they start to ask questions, and then
Fishbine's lawyer jumps up with an objection.
He says to the judge,
they're not experts.
They're patients. They can't
say whether Brinkley's a quack or not.
And the judge agrees.
All the happy customers that Brinkley's lawyers have
planned on using to defend him are
kicked out. So
all of a sudden, Brinkley is far
more vulnerable and isolated than he.
than he thought he would be.
Since patients can't testify
because they're not medical experts,
well then who can't testify?
Medical experts.
So they get up one by one
and very specifically and thoroughly
debunk various practices
that Brinkley was performing.
They destroy him.
They prove that his surgery is just nonsense,
that the medicine he sold over the radio
is just colored water.
But the most damning moment
comes when Fishbine's lawyer
asked Brinkley this offhand question.
It's about his process for putting together his famous elixirs.
He says, you know, when you were preparing this formula,
did you measure it by weight or did you measure it by volume?
Simple.
Weight or volume?
Brinkley's asked this and he goes completely quiet.
He turns away from the lawyer and just stares out the window.
Finally, he answers.
He says, quote,
I wouldn't rightly know that.
I don't try to know all the details of what's in this stuff.
To nobody's surprise, the court finds Morris Fishbine not guilty of libel.
And John Brinkley, now everybody knows it.
John Brinkley is a quack.
When you look at his story, what do you feel like, why are we vulnerable to this?
Like, why is America as a country?
What is it about a liar like him that we have a hard time dealing with?
Don't you want to be rescued?
I know I do.
You know, when somebody stands up and says, you know what?
Bring me your anguish, bring me your problems, and I will fix them.
I will make it all right.
You know, that puts Brinkley in a line of demagogues going back to the dawn of time right up through today.
But what I don't understand is why we don't get better at it.
Like why there's almost a playbook.
You know, you tell big lies.
You never admit defeat and you try not to have too many statements that are fact-checkable.
Like, why aren't we better at stopping this?
Well, there is no we to learn.
It's not as though the people that Brinkley scammed were all alive today and say,
okay, God, I remember now back in the 30s, I fell for that thing.
I'm not going for Trump now because I learned, you know.
It's a whole new bunch of people.
people people are scammed and they die
new people come in with those
needs those fears
and it starts all over again
and once it's learned it's too late
in November I went down to Texas
to see what's left of Brinkley's empire
Kevin and Thomas gave me a tour of Del Rio
and we started to see signs of Brinkley
before we even reached his mansion
we passed the lumber yard that he built
because he was convinced the locals were cheating him on wood prices
we passed his church
and then suddenly we're in front of the house
So here it is.
Oh my god.
So it still stands out.
It's like an enormous pink house surrounded by palm trees with a fountain in front, big gate.
And so the cars would line up at night to see this home all lit and they would park here with picnic baskets and have dinner and watch the light show.
So I'd heard about this before, but when I'd pictured it, I hadn't realized how close sprinkly had let everybody get to him.
The mansion's right there, like right next to the road.
people could stand across the street and they could just look into his window and see him standing there waving back at them.
He would have seemed so close, so approachable.
In the yard, the fountains are still there, but they don't fire enormous jets of water anymore.
I tried to find the swimming pool that Brinkley had tiled with tiny swastikas after his trip to Germany,
but that's long since been filled in.
Thomas and Kevin actually lived in the house for a while in the 90s.
They bought it, renovated it, sold it to somebody else.
They're friends with the couple that lives there now.
Hi. Where are you all?
Donna, can I introduce PJ Vote?
Hey, nice to meet you.
So we go into the house, and inside the house, Brinkley seems less like a man of the people
and more like a man who is very, very scared of the people.
The walls are covered in these giant, expensive-looking wood panels.
They're really beautiful.
But what I don't realize at first is that a lot of these panels hide secret passageways.
Places for Brinkley to hide himself or his stuff if people ever came from.
Yeah, so do you want to see if you can find any in here?
Yeah.
Okay.
Is that one there, that panel?
Actually, it's the one above at the two at the top.
And what happens when you press them?
It's called a fur drop.
And the idea was if you had jewels and furs, this bottom right here,
yeah, I'll show you.
It's spring-loaded.
So you press it, and that was where you could drop your fur quickly.
And then there was this one here at the bottom.
right, had a safe in it, and you could put your jewels there and your fur there to hide them
so that they didn't get stolen.
The furs and jewels are long gone.
Within two years of losing the Fishbine trial, Brinkley was bankrupt.
He died of a heart attack a year after that, 56 years old.
Everything he built has disappeared.
The clinic shuttered, the radio station torn down, his name's been taken off the gates
of his own mansion.
The whole time that I was trying to understand Brinkley, I'd have this weird feeling that I'd try
to push down, which is that he didn't feel real.
like a monster from a fairy tale. I never felt like I could get a glimpse of him as a person. And even
in his own house, walking in his bedroom, it still felt like he was alluding me. And then we
walked into the room where Brinkley used to record his radio shows. All the equipment's gone,
but the organ is still there, the organ that accompanied all of Brinkley's lies. It's huge. It takes
up the entire wall. It's 1,063 pipes. And its name is Opus 444.
Opus 4444.
So this would often open Brinkley shows.
When you listen to this, it sounds kind of like a celestial, very delicate sound like a music box.
Thomas said that we should try to play it.
It's humming.
The back room's humming, which is making me optimistic that it might work.
It's so spooky like this.
Thomas told me one last story about Brinkley.
He met a guy who'd grown up in Kansas in the 60s.
And late one night, his dad came to his bedroom with a question.
He wanted to know, have they taught you about Dr. Brinkley yet?
in history class.
The kid said, no, I don't know who that is.
And he asked his dad, who was he?
His father just said nobody and walked out of the room.
If you want to know more about John Brinkley,
there is so much more craziness to his story that we couldn't include.
If you're curious, you should absolutely go pick up Pope Brock's book about Brinkley.
Charlatan, it's great, it's amazing.
And Penny Lane's documentary about Brinkley is also great.
It's called Appropriately Nuts.
Reply All is hosted by me, PJ Vote,
We were produced by Shruthy Piminanini, Fia Benin, Chloe Prasinos, and Damiano Marquetti.
We're edited by Tim Howard and Jorge Just.
Production assistance this week from Thane Faye and Sangita Ryasam.
We were mixed by Rick Kwan.
Special thanks this week to Gary Cardin, Sean Williams, John and Donna Weston, Thomas McIner, and Thomas Nyman, and Kevin Parman, the best host in Texas.
Matt Lieber is a cure for what ails you.
You can find more episodes of the show at iTunes.com slash Reply All or wherever you get your podcasts.
Lately, I have been checking out the NPR One app. It's pretty good.
Our website is Reply All.Soy. Soy.
Thanks for listening.
We'll see you in two weeks.
New Year's resolution is to resume my job as choir director.
