Revisionist History - The Tipping Point Revisited: Live with David Remnick
Episode Date: October 17, 2024On the very first stop of the Revenge of the Tipping Point book tour, Malcolm sat down with David Remnick, editor of the New Yorker, at the 92Y in New York City. The old friends and former colleagues ...discuss Malcolm’s past work, his new book and how he traces his love of storytelling back to playing endless games of Monopoly as a child.See omnystudio.com/listener for privacy information.
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Pushkin. snippets and tantalizing tales from my new book, now available everywhere.
And in this episode, we're bringing you the very first stop on my book tour, a conversation
I had about my life and career with my old friend and former boss, David Remnick, editor
of The New Yorker.
We did this at the 92nd Street Y in New York City, my home away from home.
I first met David almost 40 years ago
when he was a star at the Washington Post
and I was a cub reporter
who'd never written a newspaper story before.
He's one of the people in the world who I admire the most.
And our conversation was hilarious and fun.
I hope you enjoy.
It's been a while.
Yes, yes.
Malcolm, I have to tell you, the title of this book is so brilliant because it's like
revenge of King Kong.
It's fantastic.
Pink Panther.
It's a Pink Panther.
Shout out.
It's a Pink Panther.
Yeah.
And I have to say that one of my fondest memories at the New Yorker, and we'll go back even earlier
in a moment, but at the New Yorker, you're telling me, you know, I've written two pieces
now, Cool Hunters and The Tipping Point. I have this idea for a book. You got an agent,
the redoubtable Tina Bennett, and you thought, you know, if I could make just a small amount
of money, I could help out my family.
And let's just say by the end of the day, things went well.
And now 23 million books later, things have gone really well.
But what interests me most is not success, material success, however deeply jealous I
am.
What interests me is how you invented yourself and what you do, because we have a not dissimilar
background. We were both at the Washington Post, we were both at the New Yorker, and
I couldn't have in many ways a more conventional approach to journalism. I wonder when you look back and you look,
you were at the Spectator, you were at the Post, and then you came to the New Yorker,
but something happened at a certain point that a more conventional story was left behind,
and even a humorous story like the one at the Washington Post where you did, you had a dog on death row.
Oh, that was my finest work. It really was. There was a dog in Bergen County. Well,
should I back up and tell a story? Sure. I was, I became the New York correspondent
for the Washington Post and I,
they were uninterested in stories about New York at that point,
I don't know why.
And then I decided to make my life more interesting and maybe increase my profile in Washington.
I would only write stories from Bergen County.
My county?
Yeah.
Because I decided that Bergen County was more interesting.
I still blew this, the New York story.
So I just every day I would read the Bergen County record.
Record. That's right. So, I just every day I would read the Bergen County record.
Record, that's right.
And I saw a little tiny mention one day of a dog, an Akita named Taro, who had been confined
to Doggie Death Road.
Now, Doggie Death Road in Bergen County is in Hackensack.
Where I was born.
Were you born in Hackensack?
You bet.
There is, you know, you think I'm joking when I say there's doggy death row.
No, it is actually doggy death row. It's a, you can't get there.
You have to, it's like a ravine. And if you want to, you're on the other side of the ravine and then you see a
long string of cages and that there's all these dogs who are there pending, there's all kinds of appeals obviously, and
if they lose their appeals then they are euthanized. And they're there for biting people.
And Taro, what had happened was he had been asleep
and a child, the nephew of his owner,
had stumbled across him in the middle of the night
on the way to the bathroom.
And Taro had swiped the kid.
This is now all of these claims I'm making
was subject to a great amount of litigation.
And had cut...
So stipulated.
So stipulated.
Had cut the kid's lip and the result was like they were like seven different lawsuits had...
And I became convinced that Tara was wrongfully convicted.
And I wrote for the Washington Post, I mean it was thousands, thousands.
It was impressively long.
And the editor of the Washington Post the next day after it ran came out to me and said, that
was a very good piece on tarot.
It was, however, four times too long.
Just the greatest thing anyone's ever said to me.
And they were T-shirts, the owner printed up T-shirts, free tarot.
And they were distributed.
And the story made the front page of the New York Post.
That's the goal.
That was the...
The New York Post picked up my story.
That's the heaven.
That's the heaven.
So my point, it was...
So my whole strategy of conceiving of Bergen County as being a kind of more fertile ground
for...
But this was the rebellion, this was the beginning of the Gladwellian rebellion against the conventional,
which is that New York, as I believe, is not only the most interesting place, but on certain
days the only interesting place.
I'm a patriot. But at what point, as we know what a Malcolm Gladwell story is, the kind of sense of surprise,
playing with ideas, exploring ideas, reading social science, when did that begin to click
in?
I think it starts at the post because the problem, whenever I would take a job, take a job, you
have to kind of conceive of what is the problem that you're trying to solve in this job.
And the problem that I had when I got to the Post was that I was 23 and I had never written
a newspaper story in my life.
I had no idea how to do it.
And I was surrounded by people who were the greatest, like yourself.
Yeah, yeah. No, for those of you who don't know,
David in his day was an absolutely legendary,
one of the great newspaper reporters of his generation.
Thank you.
And they were, they were a lot, Woodward,
Bob Woodward was, when I got to the watch post,
I was in the business section, Woodward was there.
And I would watch, and like Steve Call,
do you remember Steve Call who went on to
become, I mean he's still around, but he ran the Columbia Journalism School. Call when
he, I think you told me, you pointed this out to me, when we had the push button phones,
when I dialed it would be like, doot, doot, doot, doot, doot. Call was like, that's too
slow. And he would be like, It was like a concert pianist.
He'd go...
He could play a chord.
Yeah.
Like a...
He'd get the White House.
It would take him like five seconds.
I'm like, that was all...
And I had Mike, the legendary Mike Isikoff was next to me.
Anyway, my point is I'm surrounded by all these people who are just better at daily
journalism than I am.
And so the problem was how do you succeed in an environment?
And you succeed in that environment by being the thing that they are not.
Everyone else was fast and fluid, so I decided I would be slow and weird.
Right?
And then...
And in fairness, the Washington Post did not prize weirdness. No. It did not. Although,
the key was, the key, I mean the problem to be solved was how do you stand up in
an environment where everyone around you is a total pro? And so to stand up you have to
do what everyone else is not doing. So people around me were not writing 5,000-word stories
on death or dogs.
No, no.
And I remember the first time I wrote a story for The New Yorker, I was still at The Washington
Post and I was writing the Talk of the Towns before they were signed, so that way I could
freelance without them knowing. So I was writing these Talk of the Towns and I went to see
Chip McGrath.
It was Tina Brown's deputy editor.
And Chip said, I'd written this little Talk of the Town and he had some problem.
He said, I want you to fix this problem.
He said, what?
And so I said, I took it from him.
I said, okay.
And I just wrote in the margins, my fix.
And I remember looking at him and he was astonished.
Bulgarian.
It was vulgar. It was astonished. Bulgarian.
It was vulgar.
It was vulgar.
He expected me to go home and come back in a week with the fix.
I was like, no, I'll just move this here, do that.
At the New Yorker, you had to be that.
Otherwise, if you wanted to be slow and thoughtful and weird, then you were competing with everyone
else.
Right.
So I got there and I had to completely change. I had to work hard.
I had to like do all these things that I wasn't doing at the Washington Post.
We'll be right back with more from my conversation with David Remnick.
Which piece would you say set you off? You're now at this retrospective moment in your literary journalistic life where you're
writing a piece that echoes your first book and you're no longer 23 years old.
There must be some sense of self-examination about that.
It was probably a piece called The Cool Hunt.
Remember The Cool Hunt?
I do.
Where I...
I don't know how I found her.
A woman who's still a very good friend of mine, Dee Dee Gordon, who went around...
Whose business was going around America telling corporations what was cool.
T-shirts and the like. T-shirts and she was, and still is, absolutely hilarious.
Anyway, I wrote a piece about her, about this idea that she would just go around and she would
declare something cool and she would tell you what was...
Companies would hire her.
Would hire her. But the whole point of that piece was the title, The Cool Hunt.
Once you had the title, it's like...
And there was...
Someone wanted to make a movie out of it, of course, nothing ever came of it.
But it was the first time I realized that was that kind of...
It was something else.
It was something fun about taking...
Being interested in pop culture for the New Yorker.
And she was-
Did the New Yorker never have that kind of thing before?
Now this kind of story comes up.
But was that an absence that you were feeling, a vacuum?
Well, no.
I didn't know anyone else in the New Yorker.
It was the same thing about trying to be different.
So I didn't know of anyone else who was writing about...
Dee Dee Gordon was not the typical subject of a New Yorker profile.
No.
I mean, she was this kind of strange, hilarious... She had this crazy crush on Keanu Reeves.
She was obsessed with Keanu Reeves. But I just thought like, this is different in a
way. This will stand out.
You just needed to stand out.
S? And then you did the tipping point, which is now associated with you, but as you've
said repeatedly, what you were doing is taking an idea that was very much in the air in sociological
terms, in terms of crime and much else. So what was the idea in the air in sociological terms,
in terms of crime and much else. So what was the idea for the book?
You had these two pieces,
and how did you cast out what the book,
what it would be, what shape it would take,
what voice it would have?
Well, I didn't, my agent came, Tina,
who I knew socially, and then she became an agent.
She was just like a...
She worked in the admissions department of some...
She'd been a graduate student in history.
Yeah.
In literature.
I just knew she's friends of friends.
And then she became an agent.
She's like, can I be your agent?
I was like, I guess, sure.
And then she's now like the powerhouse of powerhouses.
But I knew her...
And she said, you should write a book on this.
But what is this? The article, but I knew her. And she said, you should write a book on this. But what is this?
The article, The Tipping Point.
Yeah.
Because people got really interested in it.
And I started like, someone in California
flew me out to speak to their group about it.
I remember thinking that was really weird,
that a piece in New Yorker could.
So I thought, oh, maybe people are kind of into this.
And Tina's like, yeah, you should do a book. So I knew the article in the New Yorker could... So I thought, oh, maybe people are kind of into this. And Tina's like, yeah, you should do a book. So I knew the article in the New Yorker was a chapter, clearly
a chapter, a part of a chapter. And then I had to kind of improvise. I'd never written
a book before. I had to kind of...
Before we get to the way you reconsider the idea, because it's a very interesting bridge,
I want to know... It probably is not in the stack of cards here,
I want to know how you invented yourself as a voice
and how naturally or not that came to me.
Because I can read a paragraph of yours or a page of yours,
and I know it right away that's you.
There's a certain cadence.
There's a certain way that a chapter's end.
There are moves that are as distinctive as somebody's, you know, a
piano player or an athlete.
You watch enough athletes, you listen to enough music.
There's a Gladwell cadence, there's a Gladwell sense of humor.
It's very, very distinctive.
How self-aware are you of it? How did it become itself?
Well, it's hard to say. You know, so I spent 10 years at the Post, and there's something,
I think that's crucial because what happens at the Post is you learn how to write, meaning you learn how to write without fear and self-consciousness.
You're forced to. I remember by the end, by the time at the Washington Post, I remember
when I was... One of the last stories I wrote before I left for the New Yorker, there was
a shooting on the LIRR and it happened at like 4.30 in the afternoon and back then the deadline was like 6.30.
So I get on the LIRR and I go out to the scene.
I get there at like 5.30 and it's clearly a front page story and they're like, we need
the story.
And there's a shooting on the Long Island Railroad is a front page story in the Washington
Post? It was a big shooting. Ah. It was like serious. And there's a shooting on the Long Island Railroad is a front page story in the in the Washington Post
It was a big shooting. Ah
It's like serious. He is good. Well, I mean my assumption was right. I was telling them the chorus. It's a front page
That's the way it worked. Oh, this is huge. I
Someone got shot in New York City hold the front page. It's above the fold
You know like the whole manual, you know this, Joe, yourself many, many times.
Oh my God, yeah.
And you could do it from Moscow and you could just, they all get nervous.
Michael Spector used to, his colleague of ours was so good at this.
He would do kind of salami slicing where he'd take a story and do 10 stories out of it
and each one would get on the front page because he would be like, it's changed.
Yesterday I said, there's another wrinkle.
They're like, oh my god.
And they put the first wrinkle on the front page.
They put the second wrinkle, then there's day three,
oh my god.
Go out there, I'm on the LAR.
And I remember this is when I was at the peak of my powers.
So I interviewed all these people.
I don't have time to...
There's no laptops back then.
And I did the thing which I had heard, hard-bitten newspaper reporters...
You dictated.
I picked up the phone and I called it in.
I remember that feeling of like, I dictated a 1500 word story into the phone to someone typing on
the other end straight through.
And I was so pleased with myself.
But I realized in a moment, I got nothing else to learn here.
I have...
They have...
But that's what you learn.
And that...
You never lose that fluidity. So in other words, every bad habit you have as a writer gets beaten out of you at a newspaper
because it's just discipline.
It's like, boom, tell the story.
Tell it in a way that's compelling.
Assemble all...
Something happens to your prose, and I won't linger on this too long, but if I read Anthony Lane, for example, I can read him and I know that...
Obviously, Anthony is an incredibly erudite reader and writer, but I know that he did
not get through life without reading P.G.
Woodhouse over and over again.
That informs the texture of this tapestry. Who was that for you? Or was it just the newspaper
business?
Well, no, no, no. I don't think I have a little bit of that at the post, but you get pared
down. You get rid of all your bad habits. It's like in playing a musical instrument, you spend the first 10 years mastering
the fundamentals and then you're free to develop some kind of... But you have to do the compulsory
work to get... And that's what the post is. You get reduced to the simplest essence of
how to tell a story and now you have the freedom.
And it come to the, a lot of it was Adam Gopnik.
So I was reading Gopnik long before I joined the New Yorker.
And Gopnik has an exceedingly distinctive voice, right?
And a beautiful way of expressing himself.
And there's little kind of beautiful little frills.
I mean, his prose sings, his little choruses and frills.
And reading that, I'm half a generation.
But his move is, he has many, but is the pop culture or boomer pop culture as he
and I have discussed, but reference when discussing something like Nietzsche or the French Revolution?
That's crucial.
So this reminds me of something.
When I was in middle school, I met my lab partner, was a guy named Terry Martin, who
I know of Terry Martin, now a Soviet
scholar.
But he, by happenstance, in our little town in Canada, he was my lab partner.
And Terry was an absolutely brilliant guy.
And we were in biology together and we would do these experiments.
And he would always refuse to do the experiment the way we were supposed to do it like as a matter of
And I remember at first utterly horrified because we would never we couldn't finish anything
Yeah, nothing was ever handed in we would always get terrible grades and then about like
by kind of November of
seventh grade I
Realized it's genius
Because what he taught me was that you have
the freedom. I mean, he wasn't being destructive or nihilistic. He was saying, okay, so they're
all going to do it this way, but we don't have to do it that way. There's another way
to learn what's going on here. He was deeply interested in biology. This is what so interests me. So play is what...
You used the word and I think it even causes some people alarm or they're offended intellectually
or otherwise or they're jealous or whatever it is.
You used the phrase playing with ideas as if this is to them somehow irresponsible.
What does playing with ideas mean?
It begins with Terry in seventh grade. Because Terry and I then we developed this deep friendship
and we would play endless games of Monopoly and we then deregulated Monopoly. And his
whole idea was... Our idea was the rules at point we were like, well the rules make no sense.
The game, it's a brilliant game, but for example, why do you start with $1,500?
That is, by the way, if you're interested, this is the great flaw with Monopoly.
Because the point of Monopoly is, when you're playing it, it should be a question of what
can I afford?
It should be a difficult question.
I land on Marvin Gardens. Do I want to buy Marvin Gardens? Should be a question that
you have to entertain and come up with a serious answer to. If you give each player $1,500
to start and you land on Marvin Gardens, you just buy it. How is that interesting? That's
absurd.
So it's a little bit like inherited wealth. Yes, exactly.
So we started with $1.
And what could you buy with $1?
So you can't even get a slice of pizza.
Much like Marvin Garth.
So the first 10 minutes is just speed circling the board,
accumulating capital.
And then we have to come up with all kinds of ways...
Basically, we created systems for creating leverage. Did you have too much time on your hands?
No, no, no, no. We played so much monopoly. So what I realize now is that we would sell
derivatives. So I would say... Like if I landed on your property, you had improved the blue property, you know,
Vermont and Oriental and whatever.
I owe you 500 bucks.
We'd never pay the 500 dollars.
It's silly.
Why would you pay the 500 dollars?
Instead, it should be an invitation to a negotiation about, there are clearly, I owe you 500 bucks, all right,
so how can I be useful to you in some other way?
Right?
So it's goods and services.
Yeah, I have, you land on Vermont, you owe me 500 bucks,
I have Broadway, I need Park Place.
So I say, okay, pay me 100, but if you land on Park Place,
I have the right of first refusal to buy that property from you, right? Now that's a simple example.
We constructed these insanely elaborate, massive derivatives, and we would play...
Did they have no drugs in Canada?
No, no. We would play with Terry's cousin, Fred, and we would play like three or four games an
afternoon, and we would play hundreds of games a summer.
We would get together every morning and just play this game.
But it was the same thing.
And each over the course of the summer, we would create ever more elaborate structures
around.
But that's the origin of play, because Terry's assumption, this is what Terry taught me, he was like, what does Parker Brothers
know about Monopoly?
The self-confidence of that was so brilliant.
Fair enough.
But when you're dealing with auto safety, medical tests, all the many subjects.
In other words, at what point do you feel grimly responsible toward the set of ideas
and the facts?
And how does that interact with playing?
What's the difference between what you're doing and what an academic feels obliged to
do?
Because they have states. I mean, I remember reading a piece of yours, and there was a piece, and it was so mean
to Ralph Nader, who I was...
Oh, wow.
Still great.
Who I was brought up to think was just an incredible hero for all...
Yeah.
Okay, he lost the election at one point, but another mine.
But...
I can tell you where that came from.
So this goes to your point.
And then you blamed poor Ralph Nader for what?
Oh, it's so genius.
So on the sense of play, the first layer of play is understanding other people who wanna
play, right?
So I got...
I like cars, and I thought it'd be fun to write about automobile safety for the New
Yorker, because nobody was writing about it.
And if they were writing about it, they were writing about it in this really kind of rote,
boring...
So find someone who has an interesting take on auto safety.
Now where would that person reside?
Well, not in academia.
They would work for a car company, right?
Turns out there's a Scottish guy called Leonard Evans who ran the safety department at General
Motors. Turns out there's a Scottish guy called Leonard Evans who ran the safety department at General Motors and Leonard wrote a book called traffic safety
In America, which is so genius
And I read traffic safety. I was like, oh my god Leonard's your genius
So I call up Leonard and they he's got this whole Scottish broke accent
He's been waiting for you all he is waiting for him for me his entire life
No journalist has ever called Leonard course
and Leonard sitting in his office in like Dearborn, wherever the hell he is, and he
doesn't even bother to clear it with General Motors, Public Relations, because he's never
had a journalist call him before.
He's just on the phone with me.
And Leonard does something.
The first story Leonard gives me, he goes, in his Scottish accent, which I can't do,
he says, you realize, we're talking about airbags and one of this is in the
Mid 90s early late 90s and one of letters points was
Airbags are suddenly a big deal. Everyone was in love with airbags
His point was the airbag if you're not wearing your seat belt
the airbag is kill you can kill you particularly if you're very young or very old or very small.
And Leonard said, the reason we don't realize this is that the reason we have airbags is
because of Ralph Nader. And Ralph Nader didn't understand this fact, and he was promoting
the airbag without, he thought it was an alternative to the seatbelt as opposed to an accompaniment
to the seatbelt. And then Leonard said, and I
never wrote about this, he said, what you should do is you should file a Freedom of
Information Act request with the, whatever the automobile, whatever the transit automobile
bureaucracy is, and ask for all the cases of people who died because they weren't wearing
a seatbelt and the airbag
went off. And that's the blood that's on Ralph Nader's hands. And I was like, oh my God.
So I filed the FOIA request and like two months later, like seven huge boxes show up at the
Washington Post and it's all the case files. What did I do with that story? Nothing.
And then, so I remember this,
and I remember the letter, and I get to the New Yorker,
and I'm filled with shame that I never wrote the story.
I would have won the Pulitzer Prize.
I would have won the...the letter gave me a Pulitzer Prize.
It was all there in the boxes.
It was like hundreds of people.
I mean, sad.
It's not...
But like... He did say it was sad. Hashtag sad. And Leonard is not happy
with me. You're not doing a story about this. So then I say, okay, Leonard, I'll do the
Ralph Nader story. I can't, I'm not deployed now. The ship is sailed, but we'll do the
Ralph Nader story. And then I go, so then, for some reason I go to Detroit,
but I don't hang out with Leonard.
I hang out with his competitor, Ford.
I think he got very concerned about that.
He was unhappy.
But the guy at Ford had this whole thing
about three point belts and we crashed all these cars.
It was so much fun.
And then I came back.
But the point, it all starts with Leonard.
Leonard was a guy who wanted to play. came back. But the point, it all starts with Leonard.
Leonard was a guy who wanted to play.
He was an iconoclast, ignored, sitting in his office in Dearborn and nobody was listening
to him.
And he was writing these books that were read by seven people.
And he was just great.
He was just like...
And when you uncover someone like that, and he was just so thrilled with the idea that... I think another thing that thrilled you is that all the rest of us slobs who are writing
about politics or show business or sports are obsessed with access, right?
You wanna write a profile of LeBron James, you wanna write a profile of Kamala Harris or whatever, and you have to go through these tentacles and seaweed of
handlers and no and no and can we have quote approval and photo approval and the answer
is no, okay, we're not, blah, blah, blah.
It's terrible.
It's terrible.
And I think part of it, tell me if I'm wrong, was your antipathy to that.
Yeah.
I mean, the closest I think you might have done to a true celebrity profile, one of my
favorite pieces was the guy who was the Ronco, what was it called?
The Ronco Jar and Bottle Cutter?
Oh, that's one of my favorite pieces of all, yeah, that I ever did.
On the guy who did the Showtime rotisserie.
That's really, right, the, Right, the rotisserie chicken guy.
Yay.
And, but what I gleaned from that also, you had a very early interest, and here we're
going back a little bit, before you were in journalism, you were in advertising.
What was your...
I wanted to be in advertising.
I couldn't get a job.
You couldn't get a job?
No, no, no. Why did you wanted to be an advertiser. I couldn't get a job. You couldn't get a job? No, no, no.
Why did you want to be an advertiser?
Well, because I liked the idea that someone can tell a story in 30 seconds.
I just thought that was fantastic.
And I was in awe of...
I thought the greatest achievement was a well-told 30-second story was the hardest thing in the
world.
And the idea that they can make you laugh or cry in 30 seconds while they're selling you something, it's just, the degree of difficulty on that is just off the charts.
Well, so hence, what was his name, the Ronco Jardinvalk?
So Ron Pappil.
Ron Pappil.
Remember, he used to do the late night infomercials. He was the infomercial king.
And he made a number of things, but his showpiece product was the Showtime Reticere Oven, which was, I claim, dollar for dollar, the finest kitchen appliance ever
made. And I still believe that to be the case. And I went out to LA and I hung out with Ron
and it was... I decided to go deep on Ron. And it turns out he's from like Asbury Park
or somewhere in... His people were all...
They were...
Tomlers. They were salesmen.
On the boardwalk in New Jersey. They all sold knives and stuff on the boardwalk. And Ron
was the... Another guy, Ed McMahon was part of that circle. And a guy named Kidders Morris,
who was Ron Popiel's grandfather, was a legendary guy
from the old country who came over and was selling kitchen gadgets on the boardwalk.
And they would do the spiel and the chop, chop, chop.
They'd have all the vegetables and they'd be sitting on the boardwalk and they would
show you the knife and they'd go chop, chop, chop, chop, chop.
And the whole thing was the turn.
This is a crucial thing that he learns back then, which is... So the crowd gathers around you when you got the ginsu knife and you're chopping the term. This is a crucial thing that he learns back then, which is, so the
crowd gathers around you and you got the ginsu knife and you're chopping the vegetables.
And then at a certain... First of all, you can't... You have a... He taught me this.
He's like, you got the carrots and the potatoes and you got the pineapple. You can't ever
chop the pineapple.
Why?
Because it's so expensive.
It's just there, it's the thought that he might somehow
one day chop the pineapple that keeps the people coming.
But no, no, you chop the carrots.
The carrots are like five cents a carrot.
But the key thing is to turn.
So the people come close to get around you.
You're going chop, chop, chop, chop.
And you gotta sell them the knife and they gotta get out of there, because the news one,
new people have to come in.
That's the key.
So that anybody can do the thing, chop, chop, chop, chop, chop, people gather around, but
it's turning that crowd and bringing in a new one in a seamless fashion.
And Ron was battle tested on the boardwalk.
He was the greatest of all the boardwalk.
And then he goes to LA and he takes it up a notch and he starts doing late-night
infomercials.
And he was so good. And I hung out with him
and he... I was out there for like two weeks mostly
goofing around. But I talked with the guy who
he collaborated with on the Showtime Oven. I actually got a...
I used to... For years I used to cook my chickens on the Showtime Oven. I actually got a, I used to, for years, I used to cook my chickens on the Showtime.
It was amazing.
No more?
I think, I don't know what,
it got really squeaky in like year six.
You had a squeaky rotisserie.
I had a squeaky one, and Ron told me
that I had to fix it and I...
You threw it out.
But his big thing was...
You threw out the oven.
I did.
His big thing that, A lot of the...
Back then, in the old days, the rotisseries, they went like this.
This is the spit.
Vertical.
They were vertical.
And Ron's like, why do you do it vertical?
It makes no sense.
The juices flow to the bottom.
Crazy.
It's gotta be horizontal.
He's the guy who starts the horizontal rotisserie.
And he was
so... It was so... And getting into the family history, and at one point he takes me to the
grave site in New Jersey where all the whole, there's three generations of these legendary
pitch men who worked the boar bark, and they're all buried in this thing. And he starts to
cry and it was just like... It was just unbelievable. But the move there, and this, Mitre, your dear friend,
Henry Finder, he was another very formative figure in this. He's like, everyone, the standard
move is to make fun of Rompapille. Do not make fun of Romp Appeal. You have to genuinely... He's a hero.
And if the reader thinks for a moment you're mocking the man, you've failed.
And I...
That is the single greatest advice.
I'm 100% with Henry on that.
100%.
And to this day, people make this error, journalists do, they think at some point they have to
demonstrate their superiority to the subject.
No.
The subject is the hero.
And you have to find your job.
There's 10 ways to write that.
Rump Appeal had a very complicated...
Except in political reporting, but okay.
Yeah.
But Ron had a...
There's 10 ways to write the Rump Appeal profile.
Nine of those ways you make fun of him.
Thank you.
And one way you look for what is, what was fantastic about this guy, which is he devoted
his life and his people for three generations devoted his life to making, working in the
kitchen a happier, healthier, easier, more efficient.
That's a fantastic...
He cared about whether the chicken was vertical or horizontal.
We'll be right back.
We're back at the 92nd Street Y with David Remnick.
You are no longer 23 and you've just had a couple of kids there.
How old now?
I got a toddler and a baby.
I'm forbidden to give the real name.
And you're 60?
Are you outing over it?
You look like you're 60? I'm... Are you outing over it?
You look like you're 14.
First of all, good luck.
Second of all...
Second of all, famously, and you once told me...
You know how...
You did one of your moves about college admissions.
I love that.
It's crazy, they're getting in, and then 92nd Street
Y, kindergarten, and Ivy League this, and da da da.
In Canada, we just filled out an application the night before.
And I, da da da.
OK.
All right.
No, no, no, not even the night before.
Well, you the morning of.
Day of.
David, my parents weren't even involved. My father asked me, were you applying to college? I was like, well, I'm just doing the morning of. Day of. David, my parents weren't even involved.
My father asked me, where are you applying to college?
I was like, well, I'm just doing the form now.
And what did you put on it, Monopoly?
No, you just send the form in.
It's like a page.
You just send it in.
All right, so your kids are going to not stay toddler
and baby for very long.
I promise you that.
This is one area where I know more.
How are you gonna feel about college admissions
when they get to be 16, 17, 18?
Because your rant about Ivy League.
Which I've been doing for years.
Which is, it's one of the most perfected rants of all time.
I got a new rant, by the way.
I got two episodes of my podcast.
So I've been working on this rant, you're right, 15 years.
I got two episodes of my podcast coming out, I think next week.
It's called The Georgetown Massacre.
When I say this is... This is like...
It is my Beethoven's fifth. It is my...
It is my white album. It is my... Everything else I have done...
This is what's going on.
It's just like chump change compared... This is two parts, two parts on one case involving a
tennis player who goes to Georgetown.
And every single...
Everything I've done as a writer has been building towards...
It's so genius.
And it like...
By the end, it's just like...
And it has twists and turns and it's just...
It's...
Would you like to preview it? and it's just... It's... It's...
Would you like to preview it?
No, I don't want to give it away.
You've got to listen to it. I'm not giving it away.
So good. No, but...
This is why I have to work for a living.
No, I know what you're saying.
Am I going to be a hypocrite?
Yeah, of course.
What...the one thing I will not do though.
Yeah, what?
There was one place where I believe.
Where are you going to draw the line?
SAT prep?
No, I'm not making the call.
Oh, okay.
You mean the call to the, the mocker call.
You call in, I know the guy who knows the guy who knows the guy who's on the board.
Not doing that.
Okay.
I say.
We talked about voice before, and one of the reasons I think that your podcast is so successful
and so seductive, and I don't miss them, is that it has a real human voice.
It doesn't feel read even though I know damn well that you've worked on them really hard.
Similar to your prose.
It feels, your written prose feels spoken and vice versa, which I mean is high praise.
Podcasting is a relatively new form.
Why did you gravitate toward it in such a complete way?
This is not some avocation.
In fact, at a certain point, you've done work where the book is an extension of the podcast,
as with the Bomber Book.
So tell me about that and your attraction to it.
Well, there's certain kinds of stories.
For example, the story I was just telling you about, the George J. Mascar, you could write it,
but it's not nearly as fun in written form.
So there's a certain kind of story
which lends itself beautifully to audio,
where audio permits you, it could be more playful,
you can get away with stuff.
What does that mean?
Get away with stuff. Yeah. that mean, get away with stuff?
There's no critical infrastructure.
So it's like, no one's gonna...
I don't understand, you could be more full of shit?
No, no, you couldn't be like...
You have to be, you're careful.
I am, no, we're not making stuff up.
What I'm saying is, people are more accepting of a kind of playful outlandishness. So part of the Georgetown massacre episodes,
there, the tongue is in the cheek, right?
Even as I'm making a substantive point.
And you feel you can do that more than in Caslon type
in a certain magazine.
You would not let me write that for the New Yorker.
You take it out.
Because I would feel what?
It wouldn't work.
It's like, it's hard to explain because a lot of what's playful about audio is stuff
you're doing with your voice, right?
So you're, you know, I can adopt a tone of voice that says we're messing around.
We're having fun. We're having fun.
We're playing with ideas.
Yeah.
There's a character in the Georgetown Massacre.
Part of it was a turn.
And we meet the guy who's charged in a case.
And he takes as his lawyers the two legendary, two greatest
defense lawyers in the country, Roy Black and Howard Shreveknick,
these two guys in Miami.
And we meet Roy and Howard.
Now, the first crucial thing is, if I'm writing a print version, you'll meet Roy and Howard.
I describe them.
When you hear them, it's just so much better. And you realize, like...
And then when you're describing them, I can describe them in a much more colorful way
when I know you're gonna hear their voice.
Right?
I can't explain it better than that, but there is something about...
Like Howard has got long hair and rides a motorcycle in the early morning hours and looks like a movie star and does this...
In this trial, he does a direct examination of the defendant's daughter that is just so
masterful.
I mean, it's just...
It's like...
And I was reading...
You read the transcript and you come to this just, it's like, and I was reading, you know, you read the transcript
and you come to this thing and you're like, someone, because people like you and I, you
know, our business fundamentally is not about, we're not in the writing business, we're in
the interviewing business, right? We only write because we've interviewed somebody. It's really
interviewing.
You think of it that way?
Oh, yeah.
Really?
Oh, yeah. The whole game is interviewing. It's not...
Okay.
Writing is...
I would never write something without...
The idea of writing something just without having sat down first to talk to someone is
unthinkable to me.
So when you...
A defense lawyer is...
Just to stipulate, that's the fun part for you?
That's the juice of it, above all?
Well, I don't find the writing part hard.
I find the...
The writing part is just... It's just a matter of sitting down and it's the...
Wow.
Don't tell any writers that.
No, but that's the gift of being at the Washington Post for 10 years.
It used to be hard and it wasn't.
By the time I was done there, I was on the phone dictating the story.
They solved that problem.
The hard part is, can I sit down with somebody and can I understand who they are
and what they're trying to say and represent that
in a way that's meaningful and powerful?
And all of that is stuff you get from the interview.
You can't make it up after the fact.
So you have to, like I was doing this summer,
I spent like 20 hours, maybe I've forgotten how many hours,
10, 15, 20 hours with this woman.
She's a psychologist and it was incredible.
Like she agreed, thank God, to sit with me for that long.
Who is this?
I'm telling you, steal it.
You're like the competition, for goodness sake.
That hurts me very much.
I'm not telling you.
I'm not telling you.
It was the same thing with the Paul Simon thing that we did.
Yeah, I've heard of him.
Where he sat for 40 hours, and the whole thing, the trick, not the trick, was interesting, what's hard about that was not writing it up afterwards.
All those problems were solved in the interview.
The trick was when we were talking to him...
And I'm sorry to interrupt, which is the worst thing you do in an interview,
but I've interviewed Paul Simon. He's not immediately easy.
No, he's not easy.
And you had him for, you him for on and on and on,
and it got richer and richer and richer.
And something you did, something about you, your patience,
your interest, your silence, whatever it was,
drew out a guy that I think it's fair to say
is not immediately thrilled with the process
of being interviewed.
He was, I don't understand why he was so, he was, he kept on, I kept on saying I'm done
and then he would say no, when are we meeting again?
And me and Bruce, my friend Bruce did it together and Bruce and I would look at each other like,
Bruce Headlum.
Yeah.
Bruce and I would look at each other like, he really wants to do it again, and he would
always do it again.
And then I couldn't believe it.
And I think that if I was kind of reconstructing why he was so kind of generous with his time,
that would be part of it.
Part of it was I think we were uninterested in the parts of his life that he felt had
been picked over.
So we're not interested in your marriage to so-and-so.
In relationship with Art Garfunkel.
But we were really interested in his dad.
I remember there was one moment we were...
Who was a musician.
Who was a musician.
I remember there was one time where Bruce and I asked him some question.
I asked him some question about his dad.
And he went...
He talked straight for like half an hour, got incredibly emotional, and then
he said, I have to stop, and he got up and walked outside.
It was like...
Wow.
It was, there was something really deep.
And the idea, it's so interesting, and it's, that thing, that moment when you're interviewing
somebody, first of all, it never gets old.
When you tap into something...
So we tapped into something that was real about him, that his relationship to his father...
He's a man in his 70s.
His father's been dead for 30 years.
He eclipsed his father in every conventional way, by a million miles.
And yet...
And he was still...
You realize he was still writing about his
father, he was still dreaming about his father, his father was still like with him, you know,
it was just such a kind of like, but that, when you get there, and that was, that took
a long time for us to get there, when you get there with somebody, that, like I said,
the writing is not hard when you get that kind of moment on the...
How did your parents affect the way you look?
You're now at this...
You're moving forward but slightly retrospective.
You have kids.
Your life has changed.
You look back on it.
How did your parents inform who you are in your work?
My dad was...
He was a mischief maker.
He was someone who had no interest whatsoever in any authority, in any... He did not... The psychological term that best describes him was
disagreeable, not... Psychologists, when they use the term, they don't mean obnoxious. He was the
furthest thing from obnoxious, an incredibly gracious man. In psychological terms, disagreeable
means you are uninterested in the approval of others. No, could care less.
Just the idea of standing out and being different was just second nature for him.
It wasn't that he relished that being different.
It's just he didn't care.
Just did what he wanted.
How was he different?
He taught math.
He taught math.
He was a kind of...
I've told this story many times, but we moved to Canada, we're living in rural Canada in
kind of Mennonite country.
There's all these old order Mennonites, people who are like the Amish, they're driving buggies
and a barn would burn down and they would do a barn raising.
They'd all gather the next day and they would raise the barn in one day.
Hundreds of Mennonites would come in their horses and buggies from miles around
and they would have huge spread of food and they would just...
It was incredible to watch actually if you go to a barn raising, hundreds of them putting
up a barn and my father decided to join and he see...
So this one car, his Volvo with like a hundred horses and buggies, and he's like an English guy, they're all
like clean shaven, wearing black pants and like these hats, straw hats, and he's like
got a big beard and a tie, and he looks like a mathematician, an English mathematician,
and he drives up in his Volvo with his kids in tow, and not an ounce of self-consciousness.
Not even for him, didn't even occur to him to ask permission to show up.
He shows up and says, basically, put me to work, and they're like, okay, and he doesn't
know what they're doing, so he's doing the most manual labor.
None of the 100 people at this barn raising
had more than a sixth grade education.
He has a PhD in advanced mathematics,
and he's the happiest man there.
That's so my dad.
He was just like, and went home,
and then never spoke about it again.
Or my favorite story about my dad,
a story he told me when he was in his 70s.
I don't know why I never told him this before.
He's married my mom.
My mom is Jamaican.
They're in Jamaica.
He's teaching at the University of West Indies where one of his students is Kamala Harris's
dad, Kamala Harris's dad.
And he decides he wants to write. He's writing some paper.
And back then, if you needed a book,
the book he needed was not in the University of Sydney's
library.
And he figures out it's at the Georgia Tech library.
And so he's going to go to Georgia Tech.
So he writes a letter to the professor friend
who knows at Georgia Tech.
My name is Graham Gladwell.
I'm a professor at University of Sydney's.
I would like to come to Georgia Tech to read your usual library guy says yes
And he's preparing to go and he learns later that it kicks off a panic at Georgia Tech because it's 1960
Georgia Tech is segregated and
They don't know whether he's white or black
They just know he's a professor from the University of West Indies. God knows he could be a black guy coming to our campus.
We just invited a black guy to the campus.
Holy shit.
And like they go nuts.
And finally there's no telephones, but there's no direct line.
They try and find out.
Finally they reach him on the phone before he's about to come.
And you know he's called to the switchboard or whatever.
You know, Professor Grabble, yes. this is so and so from Georgia Tech, yes.
Are you white?
He goes, yes.
And I go, oh, thank God.
So then, but this is the story's not over.
So then, now they're gonna roll out the red carpet, right?
But so he gets on the boat, sails him to make Jamaica to Miami, gets on the bus, that's how you
did it back then.
Takes the bus from Miami to Atlanta, goes, they have a welcome dinner, they're all sitting
down all like these white men.
And halfway through the meal, he pulls out a large eight by 10 photo of my mom.
He says, yes, my wife.
I was gonna bring her, but I said it again, hands are around the room.
To him, that was a fantastic moment, show these guys, never mentioned a word about that
story for 40-some-odd years.
And then he's like, oh, I went to Georgia Tech, and I had interviewed some guy there
who was the head of the political science department who was a black guy from Atlanta.
And I told it to my dad, and he goes, oh, it's so funny.
Wasn't always that way.
And then he tells the story.
But that was so him. He just like, he just, it was like he just liked,
he loved nothing more than like poking the bear.
But he didn't, you know, he didn't make a big deal about it.
He just wanted to go around poking the bear.
Before I ask about your mom,
you mentioned that your dad was taught Kamala Harris's father.
Yeah, Donald Harris was a student of his.
We knew him somehow.
Donald Harris told me this, not my dad, because my dad obviously had passed by the time
Kamala became a big deal. But um, yeah, they were... Donald Harris, my mom knows...
Donald Harris is from Brownstone, which is where my mom went to school.
She knows she went to school, she went to church at his father's church and like they clearly must have seen each other
across a few at the age of... The degree of excitement in, well all... I mean, first of
all, what's hilarious is there's one group that says Kamala Harris is black, then there's
another group that says she's Indian, then there's another group that
says she's Indian, then there's the Jamaicans who are like, she's Jamaican.
So the level of excitement among the Jamaicans over her is, my mother, like literally, she's
93, there is zero chance she will exit this world between now and the election.
It's just zero.
It's just not happening.
Like the degree to which, and her defense, I call her up,
the first time is just defending Kamala against,
they were attacking her for, her big thing is,
they were attacking her for not revealing her positions.
She's just started.
How can she have positions before she's started?
My mother's whole thing is this should unfold
over the passage of time.
I remember I had the privilege of meeting her a few times,
particularly in Washington, and she struck me
as a very proper...
My mother is a very, very...
Yes, she is a very refined, dignified Jamaican lady.
Nobody messes with...
She loved also confronting authority and did it endlessly and to great effect in our little
town.
They had never met.
How did she navigate rural Ontario?
She just sailed right in.
She met all the kind of power brokers in town, charmed them, got on all the right committees.
I mean, it was Mennonites.
So the Mennonites are, there's no, they're not, they're the opposite end of the, they...
They're not racist.
There's no racism.
There was no racism.
It was nothing...
And also, it's a very different...
Now that I understand this, it's a very different story when you're the only black person in
town.
How do you mean?
Well, actually, talk about this in my book.
An outsider is not threatening in those numbers, right?
Particularly an outsider who is...
And she was...
This is a deeply Christian town, and my mother is a very devout woman and so she read very,
she seemed very familiar to them even as she was at the same time in some sense
exotic, but she's very, she would never register, even if something untoward was
done to her, she would never register that in the moment.
She would hold it back and she would tell you about it maybe later.
And also, a lot of our students will tell you this, it's very different to come from
a culture where you're in the majority.
You know, a story actually I told in Outliers, when my mom was in, she was a scholarship student at a
boarding school in Jamaica, and all of the scholarship students were black, right?
They would be.
And they were all there because they were really good students.
And so she's like 11 years old, and she reads in the Encyclopedia Britannica that black
people are genetically inferior
to white people when it comes to intelligence.
And she can't comprehend this because in her world, all the smart people are the...
This is in the Britannica.
Yeah, this is from 1900.
Yeah, yeah, yeah.
They are still in Jamaica in 1930, whatever.
But in her world, all the smart people are black and the dumb ones are the plantation
owners' daughters. These white
kids from... They're like, what are they doing here? So it's like, if that's your mindset,
when all you... So you come to Canada and you have no comprehension of the basis, you
think of racism, you think of racist tropes as absurd as opposed to being malignant.
Malcolm, I want to thank you deeply for your work and your friendship.
I miss you. You live in God knows where, in upstate New York.
I wish I saw you much more often.
Your idea of upstate New York is like
awesoming. That's about as far as you go.
You're like, we're, Esther and I are going
away for the weekend. Where are you going?
Yonkers. We're going to Yonkers.
What was your theory there? What was the
mountain Jews? I'm not a mountain Jew.
You're not a mountain Jew. You're not a mountain Jew.
No, I'm really not.
No, no, no, no.
I'm an environmentalist because I want there to be a wonderful and healthy environment
for you.
For you.
No, you're an environmentalist because you've been told there is an environment out there.
I check in with Betsy Colbert and Bill McKibben and others.
And I'm told, like the other day I was walking into my building and I heard this racket.
And I said, what is that?
And the door guy said, those are birds. Evidently this is a bad attitude.
I want to close by asking you a very crucial question.
You have an ambivalent relationship with sports.
You once said, and I know you're a huge sports fan, Buffalo Bills, running, you're a terrific runner, but you've also
said that sports are a moral abomination.
Did I say that?
You did.
Yeah.
Yeah.
I remember.
In what era of my...
I think you're annoyance with professional sports.
Well, I do, you know...
So here's my,
in a nutshell, my current thinking on this.
I was a very good high school runner,
and then I quit, and did run for 30 years,
and then started again, and became a kind of
slightly better than mediocre.
Better than that, but okay.
But not, when I was 16 I was up here,
when I was 50 I was down here.
And I had way, way, way more fun when I was 50
and mediocre than I did when I was 15
and a national champion.
And it has made me realize that you actually,
you wanna be mediocre, you don't wanna be, you don't wanna be good.
It's that, aside from the very, very small group of people
who genuinely, if you're LeBron or you're Usain Bolt, fine.
But the idea that the rest of us should be pursuing
that kind of athletic excellence is a mistake.
And what's happened, there is, I think, in the audience,
a woman named Linda Flanagan who wrote this book I adore
called Taking Back the Game, which is this critique
of what's gone wrong with youth sports.
And this is, I think, one of her central arguments
in this wonderful book, which really changed
the way I think about it, which is that we've destroyed
the very thing that made sports fun.
Play.
Play, right.
By this kind of professionalizing of youth sports.
And I realized that was my problem when I was 15.
I was caught up in a fantasy about that I was going to go to the Olympics and I was
... And it ruined running for me.
And I didn't run for 30 years.
And that's heartbreaking because I love running more than almost anything else.
And I recovered my joy of running only when I was coming in 28 in my local 5k.
And so that's what I mean by like this, we shouldn't be telling,
we shouldn't be,
Linda would tell you, why are you taking a 13 year old and
putting them through the torture
and getting in a car and driving for three hours for like a soccer match?
Why?
The drive should never be longer than the match.
That should be a rule, right?
Malcolm Gladwell, thank you.
It's been a pleasure. Thanks for listening to that conversation with David Remnick at the 92nd Street Y.
You can find Revenge at the Tipping Point wherever you get your audiobooks.
Next time on Revisionist History, an update on Broken Windows Theory.
Revisionist History is produced by Lucy Sullivan with Ben Nadav Haferi and Nina Byrd Lawrence.
Our editor is Karen Shikurji.
Original scoring by Luby Skera, mastering by Echo Mountain, engineering by Nina Byrd
Lawrence, production support from Luke Lamond.
Our executive producer is Jacob Smith. Special thanks to Sarah Nix,
and as always, El Jefe, Greta Cohn. I'm Malcolm Glapone. you