Rich Habits Podcast - 186: What Do Rich People Buy LAST?
Episode Date: September 7, 2026Austin and Robert share four things rich people buy last. ---🚀 Invest alongside Robert and Austin inside the Rich Habits Network, click here!�...�---🧠 Ready to build your own investable index using AI? Generated Assets on Public makes it easy. Click here to try Generated Assets!---🤖 VCX: the public ticker for private tech -- click here or visit https://getvcx.com/ to learn more! ---🏆 Wall Street Favorites is LIVE! Click here to see what Wall Street is buying before everyone else. ---🛡️ Protect your family with term life insurance through Suriance! Click here!---⚡️ Sign up for the Rich Habits Newsletter and never miss a market-moving headline again, click here!---⭐ Download our FREE Financial Planner – click here⭐ Download our FREE Budgeting Template – click here⭐ Earn 3.8% on your savings with a High-Yield Cash Account – click here---👤 Explore everything Austin does – click here 👤 Explore everything Robert does – click here❓ Ask us questions for our Q&A episodes – @richhabitspodcast on Instagram📬 Inquire about working together – christian@witz.vc---Disclosure: Paid endorsement. Brokerage services provided by Open to the Public Investing Inc, member FINRA & SIPC. Investing involves risk. Not investment advice. Generated Assets is an interactive analysis tool by Public Advisors. Output is for informational purposes only and is not an investment recommendation or advice. See disclosures at public.com/disclosures/ga. Past performance does not guarantee future results, and investment values may rise or fall. *Rate as of 9/6/26. APY is variable and subject to change.This content is sponsored by NEOS Investments. The creator is compensated by NEOS to discuss NEOS ETFs. This content is for informational purposes only, and is not personalized investment, tax, or legal advice, and does not constitute an offer to buy or sell any security. Investing involves risk, including possible loss of principal. Before investing, carefully review the NEOS ETFs prospectus at neosfunds.com.
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Welcome back to the Rich Habits podcast, a top 10 business podcast on Spotify, brought to you by public.com.
By the end of today's episode, you'll understand.
the four things broke people do first and rich people do last. My name's Austin Hankwitz. I'm joined by my co-host
Robert Croke. Robert is a seasoned entrepreneur with lifetime revenues of over 300 million,
and I'm a multimillionaire in my early 30s with a background in finance and economics. As the show name
might suggest every episode, we talk about rich habits as they relate to business, finance, and mindset.
So, Robert, what are we talking about in today's episode? In today's episode, we're flipping the script on how most people
think about wealth. Everyone assumes rich people just buy more, bigger houses, nicer cars,
more stuff, but that's backwards. The real pattern if you actually study how wealthy people
spend is about sequence, not quantity. Broke people try to buy status first, hoping that the
wealth catches up later and rich people buy status last after the wealth is already there,
funded by money they don't need for anything else. So today we're walking through four categories
where this shows up most clearly, and in every single one,
we're going to show you what broke spending looks like first
and what rich spending looks like instead.
This is going to be fun episode, Robert.
So quite literally, we're going to go through four different categories
and say, this is what broke people tend to do.
This is what rich people do.
And these four categories are sort of the things
that rich people buy last, right?
So, Robert, kick us off with category number one.
Yes, let's start with what everyone sees first
because it's the one you drive around in every day,
your primary car.
And here's what broke spending on a car looks like.
You finance or lease something well above what your income comfortably supports
because the car is doing a job that has nothing to do with getting you from point A to point B.
It's signaling that you've made it even if you haven't.
The average monthly payment on a new car right now as we film this in 2026 is $770
and it's an all-time high in total auto loan debt in this country just surpassed.
$1.7 trillion more than student loan debt nationwide. That's not a small number. That's tens of millions
of people carrying a car payment around that's eating away at their ability to save or invest.
And Austin, another part of this problem that really shocked me when we were doing the research
and preparing for this episode is that 25% of new car buyers right now are using 84-month loans.
That's seven years, which we believe is financial.
suicide, given the interest rates and expected depreciation on those new cars. And as a reminder,
the average new car in America depreciates over 42% in the first five years. That is bonkers.
And yeah, I mean, we did some research here. So here's some numbers for you. A new car loses around
20% of its value in just one year. That first year, you drive it off the lot, 20% is gone. And by that
year five that you're alluding to, Robert, around half. It's a word.
only half of what you originally paid for it. So broke spending on a car isn't just spending money
you don't have, it's quite literally spending money you don't have on an asset that's actively
going down in value by every single moment and mile you put on it. You're financing a depreciating
asset with debt, which is the worst combination in personal finance. So let's now think about what
rich people do, right? Rich people buy nice, fancy cars last. They look pretty boring as a strategy
in comparison. You drive something reliable. You drive something that's paid off, often well
past the point where you could easily afford something nicer. Because the car itself isn't doing
any signaling anymore. When a wealthy person does eventually buy a nicer car, it's usually with cash
and it happens years after the net worth grows to such a large.
amount of money that it can absolutely support having something that's going to go down in value.
The car is a reward for wealth that already exists. It's not a tool to project wealth that doesn't
exist yet. I'll say it one more time. For wealthy people, a car is a reward for the wealth that
already exists. It's not a tool to project wealth that doesn't exist yet. It's genuinely one of the
last things on the list that a wealthy person's going out and buying. Not because rich people don't
like nice cars. I like nice cars, but it's because by the time they buy a nice car, it doesn't move the
needle on their finances as someone who isn't in the same situation. They go out, they buy the car,
it goes down in value, and it negatively impacts that net worth too much. Robert, I still drive
right now a 2,021 Toyota Forerunner. It is September 2026. I bought this car summer at 2021, so I'm a
multi-millionaire driving a 5-year-old Toyota. Like, that's quite literally what I am. And I enjoy it. It's
got 50,000 miles on it. It's my dream car. I'm very happy to have it. I love my Toyota
forerunner. But before I had this forerunner, Robert, and I think I've shared this store with
people in the past, it was a different situation. You know, I had just graduated college in
2018. I just started working downtown Nashville in finance. I was making about $65,000 a year.
And I said, you know what? I can afford to buy something flashy, something nicer, something I
that I just deserve, right? I didn't deserve it. But so I went out and I bought it. And I think
if you guys are car enthusiasts listening, you might agree with me. I thought it was a pretty
cool car. It was a 2000, maybe 16, 17, Lexus, IS 250 F Sport. It looked awesome. It was a really cool car.
Like, I really enjoyed it. But the monthly payment was $440 a month. The insurance was $275 a month.
And the tires in the car were two different width. So the back tires were wider than the front
tires. So I couldn't rotate the tires, you know, as easily. So I was going through tires like crazy.
so that was an added expense. Long story short, Robert, what happened and I had this car for 12, 18 months,
and I zoomed out and I said, wait a second. All of my money is going toward this car at a 6, 7% interest rate.
I'm not maxing out my Roth IRA like I should be because I've got this high car payment. Let me pump the brakes,
pun intended, and switch things up. So I sold the car and then I used that plus savings I had to go buy a 2003 Lexus ES 330 that
had literally 80-something thousand miles on it, got very lucky.
You bought it from an older individual that bought it new.
Back seats when even sat in.
It was pretty cool.
And I paid like $7,000 cash for it.
So it's like it's one of those things that makes you realize.
And I drove that car, by the way, until summer of 2021 when I upgraded to this forerunner
and I still drive this forerunner today.
But it's one of those lessons, Robert, that's like people make the mistake of having
a cool car and trying to project, you know, maybe some wealth that they don't have with
their car purchase.
And I know, Robert, you got some cool stats to share.
too around how much people spend, you know, when it comes to some of these payments and things.
But it's just, it's the easiest mistake to make is I can afford a cool new car. And I justified it to
myself, Robert, as I was commuting to downtown Nashville every day. I was in my car in that traffic
for at least two hours a day. If I'm going to spend two hours a day, I'm going to enjoy
sitting in that car for two hours a day. And that's how I justified it. But then I'm thinking,
why? Why not just have a normal decent car, which was this Lexus, you know, ES 350, 2003. It was older,
but it was comfy. It was fine. It worked for me. The radio was kind of weird, but whatever. I was
wearing my AirPods anyway. But I'd rather have that plus maxing out my Roth IRA and having an emergency
fun and coming and living my life from a place of strength versus trying to project wealth
on the people that I didn't have. Yeah, I love that story about the Lexus and all of that. And
just really rings true to what we're doing here with the rich habits podcast and the rich habits
network because we're trying to help people understand with our 30 year age gap how so many of
these financial practices and mindsets just can go from generation to generation if you
understand the why of it because so many people don't consider the total ownership cost of the
car any more than they do the house that they can't afford and also broke people just always
believe that they deserve it, even though they've done nothing to set themselves up financially.
And it always brings me back to a really cool story that I don't even know if you know,
Austin, 2010, right at the height of Silly Bands, I had always wanted an Aston Martin DB9.
We were in New York for the Silly Band show. There was one literally two blocks away that popped up
in my search. I walked over there. I looked at it. I loved it. I test drove it in the middle of winter,
and I bought it on the spot. Everyone on my team was like,
You are making more money than anyone.
Why would you buy a used car?
And they didn't understand by making that decision of my dream car and it only being a year old with 2,000 miles.
I saved $85,000 in depreciation off the sticker price.
So this is a really important part about this episode of getting people to understand to do the math
and make sure you're not living beyond your means with your car purchase like you are your house purchase.
Yeah, and I think too it's not just the depreciation, but it's a lot.
the fact that like you're buying too much car, right? You mentioned $770 a month is the average new
car price right now, or rather the monthly payment, 84 months, seven years, all the depreciation,
it just doesn't make any sense. So Robert now, walk us through the second category of things
that rich people buy last. Definitely. The second category is the biggest purchase most people
will ever make, and it's their house. Broke spending on a house means stretching to the absolute
maximum the bank will approve you for because a bigger, nicer house in a better zip code is one of the
most visible status signals there is. And a huge number of people are doing exactly this.
Recent data shows that 18 million homeowners in this country are what the industry calls
house poor, spending more than 30% of their monthly income on housing costs alone.
And nearly half of those households are severely burdened, meaning the housing isn't just
tight, it's actively squeezing out everything else. So when housing eats that much of your paycheck,
there's nothing left to automate into investments, nothing left for that emergency fund we talk
about, and nothing left for people to be able to build wealth over time because the house has
become the ceiling of their entire financial life. And that is a huge no-no. So rich spending now,
the opposite side of that is spending on a house that is well below what they technically
can qualify for, they keep housing costs as a manageable slice of their income rather than the main
event. The upgrade, if it does happen, when it does happen, comes after the income supporting it
already exists. Sometimes years after, because there was never any urgency to move once the
current house wasn't holding anything back. Now, a lot of wealthy people stay in sort of the starter
home longer than they need to, especially after they can afford to leave.
because the house was never the goal. The goal was always what the house frees up. The capital, that
margin in their budget that keeps compounding somewhere else instead of getting locked into the square
footage. Robert, we've talked about this before too. I purchased a home in 2019 for $279,000 and I still
have that house. It's a normal 1,400 square foot town home. The bedroom I'm in right now is one of those
bedrooms. I convert it to a podcast studio office, right? But it's like the monthly payment is like
$1,500 on this thing. It's the interest rate is 3.3%. And it's not that I can't afford more.
I'm, I absolutely can. I make a ton of money. But it's that like, okay, I'll just go buy a house that
makes sense for me when I'm ready, when my life supports it, when everything, like when I'm actually
don't need to live in such a starter home anymore. And like technically, yeah, I've been in this
starter home now for like, you know, six, seven, eight years, whatever. But at the end,
of the day, it's not that I need to go impress anyone. It's not that I have to go be or do something
that I'm not. It's just because I've been able to keep my monthly payment so low by not having a
mortgage that's $4,000, $5,000, $6,000, which is very normal here in Nashville and Franklin and Brentwood,
because you're buying homes that are $800, $900, $1 million plus. I've had a lower monthly
mortgage payment, which has allowed me to invest a ton, a ton, a ton of money in my retirement
accounts, in the stock market, everything that's meaningful to me. So now, I think I've mentioned I am
building a new home and I am, you know, ready to take that next step, but I was able to
to make that decision from a place of strength. I've got a ton of money invested. I've got a ton of
income now that can support what that payment's going to be. I've been able to save a lot of money
for a nice down payment that's going to be, you know, suitable for what I'm looking for and what I'm
trying to achieve. I wasn't rushing into, oh my gosh, I've got to go buy this new home or do this
thing or take a move, whatever. Like the mentality you want to have when it comes to housing is live
normally, live modestly, live in a place that makes you feel good. But it's not so much about the square
footage. It's not so much about the perfect neighborhood. It's the other things that you do that make
your house a home. It's the people that live in that home with you. It's the actions you take. It's
how you treat that home. It's how you decorate the home. It's how you treat it like a home. You don't
have to be or have 4,000, 5,000 square feet to have a home. You can have 2,000 square feet,
3,000 square feet, whatever. Whatever makes sense for you and your family and your situation.
And it's the people you spend time with inside that home that make it so special. It's not the
size of the home or how many square feet, how many bedrooms, whatever it might be. You're not
trying to impress people with your home. You're just trying to live. It's a place that you can put
your head at night and keep rain, you know, from off your body when it's raining outside.
Yeah, but I also think you really.
practice what you preach just like I do. My first home, my first property was a four unit apartment,
a fourplex they call it, and I lived in the largest nicest unit and rented the other three units.
I did that for years. And I could have afforded to go out and buy, you know, a really nice single
family home to start. But I was always having this fear of, I want to build my wealth right and make
sure it lasts for decades and decades because I don't ever want to go broke. And that is what
why I think it's really smart for both of us because even today right now, so many people put the
card ahead of the horse. Every time they start making more money, they upgrade their lifestyle,
which is the cars, the homes, everything else. And they never give themselves a breather in that
wealth-building journey to actually set aside enough money to build real wealth for later on.
And so, like, if you think about it right now, Austin, even for me in Ohio, I'm not there
very often, but I have a home in Ohio that's very modest. It has a home in Ohio that's very modest. It has a
a nice view, it has a nice big yard, but it is fully paid for. It's been paid off for, I think,
16 years, 15 years. It used to be a rental. Now I use it for when I spend time in Ohio. And I
could easily upgrade and go get a million dollar home in Ohio, but why? I'm only there two,
three, four weeks out of the year. I don't need all of that. So I think that's the key component
of this is people need to understand stop living beyond your means and always letting lifestyle
creep, rob yourself of the opportunity to build real wealth.
I cannot agree more.
A house is awesome and it's definitely needed.
You need a place to spend time to sleep, right?
Like, you need that.
But that should not make up 30, 40, 50% of your take-home pay.
You should figure out a situation that aligns with your ability to have it make up 20, 25%,
maybe less than that, 15.
Like, I don't know, like, makes sense for you there, but not half of your take-home.
come pay. We don't want people to be house poor. Wealthy people look at their home, not as this
big old expense they have coming out every single month. They look at this and say, wait, I'm going to
live comfortably and modestly until I can't afford to then make that big move sometime else in the future.
So, Robert, bring us now into category number three of things that wealthy people buy last. Yeah, this one is
my favorite because it's pretty funny how much of a epidemic this is in society. And that is luxury goods.
This category really covers everything from designer bags to luxury watches to high-end jewelry.
Anything you wear or carry that's built to be noticed.
You all know what I'm talking about.
And the broke spending here is buying the item specifically because of what it signals.
The logo, the recognizable design, the price tag other people can infer just looking at it.
It's a purchase made to be seen often before the income exists to comfortably absorb it.
And the thing about these purchases, they're the purest form of spending to look rich than actually being rich.
Because unlike a car or a house, there's zero utility for these purchases and you're paying entirely for the signal to others.
And I think it is just tragic that people do this.
I could tell you stories upon stories of people that I know that have gone broke multiple times.
But they always have the Gucci watch and the Louis Vuitton shoes and all this stuff.
and they just don't understand wealthy people don't live like this.
Yeah, no, that's a very popular one, especially one we see on the internet all the time.
And so as we kind of flip that on its head and think about how rich people approach that,
they buy the goods for sure, but it's more a quiet purchase.
The purchase gets funded entirely by disposable income, not by debt, right?
Money that was never earmarked for investing or saving in the first place,
which means it doesn't compete with anything else in their existing financial plan.
buying this luxury good becomes a reward rather than a strategy. There's a pattern here that I think
think is pretty interesting, Robert, a lot of genuinely wealthy people by fewer of these items than you
would expect. And that's because they could not afford them. Not not that, but because the signal
stopped mattering once the wealth was real. You don't need a Rolex to tell people you've made it
when your net worth already speaks for itself. I know I've been given some antidotes here, but I give
another one. I'm worth millions of dollars, Robert. I don't have a Rolex.
The most expensive watch I have is a Tissau that Ireland got me. That was like 300 bucks. And I love it. It's engraved. It's beautiful. It's fun. But it's just like the wealthier I get, the more I realize that like it's goofy. You don't have to project anything to anybody. It's not that like having nice things as bad. I certainly strive to have nice things. But you can tell, like I had a friend and I'm not going to name names. But I had a friend back in like 2022, 2002, 2003. That guy was making 80K a year. He was doing well. He was solid. He was.
I call it for his mid to late 20s there. But I remember I saw him out one night and he was
wearing a Rolex and it was like a date just or one of these really cool Rolexes. And I was like,
whoa. And I was like, dude, how did you? Like I know you don't have money like that. How did you,
what happens? He's like, oh, I got it on like layaway. You know, I got it from this place over at the
mall. You know, I got this payment every month, but it's totally worth it. It's going to be
awesome. It's a Rolex. All this stuff. And I'm just like, dude, that is corny. What are we doing
here? Why are you trying to project something that you're not? Like, I don't know. I just think, I just think
it's disingenuous. I think it is so rampant in society because we live in this comparison-based
world because of Instagram and TikTok and everything else. And, you know, I could talk about this
topic for hours because so many people get it wrong. They think as soon as you get money,
you're supposed to go out and buy all of these things and they just have it backwards. I would
rather go to sleep at night knowing that I have millions and millions of dollars put away,
making me money while I sleep rather than worrying about having the right bag or the right wallet
or the right shoes or the right belt buckle to impress people when I'm out and about.
And it just drives me nuts that I can't hammer at home enough to people.
We want you to have nice things.
I love nice things.
I have cool watches.
I have cool cars.
I have cool furniture,
art, all of the above.
But you have to build the financial freedom first.
So many people come for me in content when I tell them,
don't do this and they're like, well, what's wrong with doing both? It's okay. Buy whatever you
want, buy the Rolex, buy the Lambo. I don't care if you already have built your wealth,
but you shouldn't be doing it first when you're not financially stable at the point of that purchase.
Could not agree more. It's cool to own a Rolex or have luxury goods. And I'm sure my friend would
agree with me that like buying and doing those things from a place of strength is probably better,
definitely better than trying to, you know, buy a,
a Rolex or a belt or a necklace or something that's like projecting maybe that you are someone
you're not or have things maybe than that you really don't. So I don't know. It's just it's one of
those things, Robert, where it's more of a self-reflection and more of like a maturity that I think
people have to go through. And I have a really close friend named Daniel Isles. He's got a wonderful
business. He just posted on his Instagram that he had his first $5 million month with his business,
right really really cool guy in that video he was wearing a black shirt black pants cowboy boots
like one ring on his finger and a watch and it all looked completely normal and fine but i guarantee you robert
and this is like the thing that once you start like leveling up like i guarantee his shirt was
probably pretty expensive his pants or and i saw the watch he had was a richard milly right so like it was
definitely like on the more expensive side but it wasn't flashy and i think that's what the most like
biggest observation I've made over the years when like wealthy people, when they go out and they buy these luxury goods like Mark Zuckerberg, you know, I know he like wears the same outfit every single day. But he wears these t-shirts at like 300 bucks a piece, but they don't have big Gucci logos on them and Louis Vuitton logo. It's just it's just quiet wealth. It's quiet wealth. And I think the more you have, the more you realize, I don't want to be the loudest guy, the loudest girl or the loudest person in the room here with what with what I'm wearing or what I'm portraying or trying to be. And I don't.
I don't want to be that person.
I think that that's going to really resonate with our listeners, the more money they build
and the more their portfolios compound.
Yeah, wealth is quiet and rich is loud.
That saying goes back for as long as time exists.
And I think you're spot on there that we're just here to tell people, build wealth first.
You can buy all the cool stuff later, but don't do it in reverse.
That's it.
Bingo.
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All right, Robert. So let's now get into the fourth category of things.
that rich people buy last.
This one drives me nuts,
and I feel like we talk about this more times,
especially during wedding season,
than we probably should every single year.
And it is vacation and experiences.
This is the fourth and final category,
and this is the one that most people don't think about
as a purchase at all because it doesn't leave behind an object.
It's a vacation or an experience or a wedding, whatever it may be.
And the broke spending here means booking the trip,
regardless of,
of whether the cash exists to pay for it,
because the trip deserves to happen now.
And this is one of the most common forms
of consumer debt there is.
Recent surveys show that the vast majority
of summer travelers use credit cards
to cover at least part of their vacation
and a meaningful share carry the balance across
multiple billing cycles, turning a week away
into months of interest payments.
The trip ends, but the bill just keeps on coming, Austin.
We gotta get more people out of this habit.
If you can't afford to,
do it. Tell your friends, I can't go on this trip. I'm just not set up for it. Don't put it on the
credit card because it's going to set you back months and even quarters, maybe years, if you go
to ham on that trip and do a little crazy trip to Italy or whatever it may be. We want you to
take the trip, but don't do it if it's got to go on a credit card. Couldn't agree more,
Robert. Rich people think about vacations and experiences, right? Spending money on travel means
taking the trip only when the cash flow supports it without touching investments or going into
debt, right, things like that. The vacation gets paid for out of money that was already free to spend.
This is not money that is like, ah, well, instead of maxing out my Roth IRA this year, I'm going to
go to Italy, right? They, like, rich people, wealthy people say, okay, maybe I don't need to do this
one thing every month that's going to cost me $300. Maybe I need to cut back on some of these
subscriptions, whatever it might be, right? But it's cutting back from that fund money. It's cutting back
from disposable income that was going to get spent on wants. And they're redirecting those wants away from
maybe eating out or this subscription or this concert ticket, whatever,
and redirecting it toward a different type of want,
which is that vacation that experience the travel, things like that.
Not money that is going to be borrowed against future income.
To your point, the debt.
Now here's the subversive part that surprises a lot of people.
Wealthy people, especially in their wealth-building years,
travel less than you might expect.
Not because they can't afford it,
but because their heads down focused on either their job or their business,
their career, whatever,
that thing that's eventually going to fund the trips,
in the future. The ones with zero financial hangover attached that you were alluding to, Robert,
with the months and months and months of interest. It's funny, Robert, like, tell me, genuinely,
when's the last time you went on a week-long vacation somewhere? I would say three years ago,
three years ago, I do short trips where there are three or four days because then I know it doesn't
impact everyone in my life like you and Christian with the Rich Habits podcast. It doesn't
disrupt all the other business meetings and things that I have to do. But definitely I'm not,
I love to travel, but I try to make sure that if I'm traveling, there is work attached,
not only because then the work pays for the travel, but it also means that I'm not setting
myself up to be further and further behind on deadlines that I may have within all of the
companies. And that's kind of what I'm trying to get out here with the point, which is like,
we all have that one friend that seems like they're going on a cool vacation, a cool trip,
or doing something every other month.
I have a friend like that.
They went to Banff.
They went to Hawaii.
They went to Israel.
They went to Italy.
They went to like all these places
all around the world just this summer.
And I'm just like, how are you all doing this?
Like, what is going on?
Right?
So it's like we are exposed to that.
But I'm telling you all, I'm telling you right now.
There's someone in your life or a family
that always seems like they're going on a trip
and the Facebook posts look so fun and the kiddos are doing whatever.
It's debt.
It's all debt.
It's all funded by credit cards
or funded by not investing or whatever, but like, unless genuinely like they're Uber wealthy,
which like you probably know what they are or not. You know, I saw this video on Instagram.
It's just like this person was talking about how they're a teacher, their husband's a firefighter,
and they're seeing their teacher friends whose husbands are also probably in the same realm from income,
but their teacher friends are gone on these crazy, lavish summer vacations. And they're just like,
I know how much you make. How on earth are you affording it? And the answer for everyone listening right now
is that credit card debt Robert is alluding to. So,
please take the trip, go on the vacation, do the travel, book it, but do it with money that
you were already going to spend on exciting, fun things anyway, that disposable income that we
talk about, not from maxing out the Roth IRA or saving for the emergency or whatever it might
be, do it with money that you can afford to spend because that is what wealthy people do.
100%. This episode could go on forever and I could tell stories forever of people that had all this
proposed wealth and then all of a sudden two years later they're trying to borrow $10,000 off
me to make ends meet because they had to have the Hermes belt and all the fancy stuff even though
they weren't maxing out their Roth IRA. They didn't have a half a million million liquid net worth
and they're out there willy-nilly with what money they do have to be and seem impressive.
And let's get one thing straight. Rich people don't skip the car. They don't skip the house,
the watch or the vacation. They just buy them last and that means it doesn't cost them anything to do it
and they already have the money because they're not using credit to look cool for people they
probably don't even like. So before your next purchase in any of the four categories we talked about,
the house, the car, the luxury item, the trip, ask yourself one question. By buying this to look
like I've already made it or because I actually have made it? If the honest question is that you're buying it to
protect wealth you don't have yet, that's the signal to pause, to wait, to take a step back.
Not forever, just until the purchase is funded by money that was never doing anything else
for you. That's the entire difference between broke spending and rich spending. It was never about
avoiding buying these things. It's about the order that you buy them in. So Robert, what an
awesome episode. I think so too because I hang out with a lot of very wealthy people and they spend
completely differently than the people that I know that are broke. And it is shocking to me that the
public image is always flip-flopped and people don't get it. So we'll move on from that. But before we
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Robert, our first question comes from Grant on Instagram. As a reminder, if you want to ask us a question,
and DM us on Instagram at Rich Habits Podcast or email us at richhabitspodcast at gmail.com.
Grant says, still loving the podcast after all of these years.
I recently got Robin Hood Gold for the 3% IRA match and the 3% cashback with a credit card.
One of the other benefits is a 3.75% APY on unused cash in my brokerage account.
I'm looking at opening a high-yield savings account with my bank for my emergency fund,
but it seems like Robin Hood has a higher percent return.
turn? Is it a good idea to keep my emergency fund in a Robinhead brokerage account earning 3.75%? I'm not planning
on doing any investing besides maxing out my Roth IRA and my 401k match right now due to wanting to
save for a house in the near future. So I'd not be looking to have that money and invest it. It would
just be sitting there earning the interest. Looking forward to what you guys think about this.
Great question. There are tons of platforms. Robin Hood, Wealthfront, I think Betterment,
specifically public as well, that offer this like three and a half.
half to 4%, maybe up to 4.1%, depending on like promotions and stuff, interest on your money.
Really doesn't matter what platform you use. Again, we like public because we think it's the easiest
with their high-yield cash account. What matters is that you're using a platform, right, that's
earning three or four percent interest on your uninvested sort of savings, emergency fund here,
things like that. Here's the like caution I want to give you. We're talking about differences of
about half a percent between, you know, public or Robin Hood or wealth front or, you know,
SoFi, you mentioned your bank here, right? I don't know your banks, but half a percent difference
is pretty much what we're talking about here. And over the course of one year, right, that half a
percent difference is 50 bucks on $10,000 or about $4 a month of like extra interest you might
be earning. Maybe $4 is what moves the needle for you when it comes to saving for your house
or whatever your other goals are. But I just think that you should use a platform that resonates most with
you. If that's Robin Hood, rock and roll. If it's wealth front, cool. If it's
public like we use, even better. But like, understand that, you know, I think, Robert, people
spend too much like brain calories trying to optimize for the 0.25% here, the 0.5% here, which
like, good, cool, but like, don't let it pull away from like your other goals and your other
investing and things of that nature. Yeah, and the only thing I'll add to this is if you
have a local bank, maybe it's a credit union or a regional bank that makes sense for you.
Maybe you have a portfolio of real estate loans and mortgages that are going to.
through it or you have your car loans there, whatever. Then it might make sense to pick that over
a public.com or a Robin Hood, but if it's strictly based on how much money you're going to make
on it from the interest gained from it, I don't think that really matters too much. They're all
pretty much the same. So the only reason to pick one versus the other is which one you prefer
more or which one gives you additional benefits. So like for me, if I have a bunch of loans with a
credit union or a local bank, sure, I'll throw them a bone and put a high-yield savings account,
with them because it shows that I'm serious about building the relationship with them.
But otherwise, the algorithms don't care.
They don't care.
You're just one of hundreds and hundreds of thousands of clients.
So do what's best for you so you make sure to automate as much as possible for your wealth
building journey.
But absolutely make sure you're using a high yield savings account.
100%.
I mean, inflation right now is above 3%.
So like you're just putting this money in a high yield savings is just keeping up with inflation at
this point.
So our next question comes from Mike.
this is an email. Mike says, hey, I've been a member of the Rich Habits Network for six months,
and I've been listening to your show for a few years. Let's go, Mike. Thanks for being a part of
both our community here with the podcast and inside the Rich Habits Network. That's amazing.
Mike says I'm 42 years old. I'm single and I have no kids. I work and have a state pension plan,
a 457B with the option to do traditional or Roth contributions. I currently have 300,000
in traditional and about 50,000 in Roth. And for the last two years, I've been doing Roth. I make about
$215,000 a year with overtime. Overtime pays about 35 to 40% of my total compensation. I plan to retire
at 55 years old and my estimated pension will be $160,000 a year. I currently have $700,000 in my
bridge account and will continue to dollar cost average while I'm working. My question is this.
Due to the tax implications, while I am working and making way more because of overtime, should I
go back to doing a traditional contribution to help with taxes and then convert large chunks into the
Roth from the traditional while I'm retired making 160,000 versus the 215 now. Or should I stay the
course and just continue contributing to the Roth? Would love to hear your opinion on the pros and
cons for my situation. Yeah, I think, you know, 42 years old, you plan to retire 55 years old.
That is 13 years into the future. I mean, I understand saying, hey, I make 215 a year right now
and technically I'll make 160 in retirement. So I'm being taxed.
right now higher than if I were in retirement. So by making traditional contributions, I can write that
off my higher taxes. And then when I am in retirement making 160, so a lower tax bracket,
I can convert the traditional to the Roth, be taxed then on that 160 versus the 215 now and
arbitrage the difference. You're totally right. That could be the case. And if that's all you're
trying to do, I'm here to tell you, the math makes sense. Rock and roll, you can do that. The
unknown side of it though is that who knows what the future is going to be are you going to have this
pension at 160 in 13 years from now is the tax bracket at 160 going to be the same as 160 is right now
or in 13 years is the government going to raise our tax brackets and the way that they tax us
differently like i don't know right if i were you you've already got 300 grand in this traditional
50 000 in the roth maybe there's a world where you just keep doing the roth until it's
equivalent to your traditional and flip back and forth however you see fit. Maybe you've split it 50-50
if you'd like. I guess what I'm trying to say here is yes, your math is correct, but I'm not convinced
that the future Uncle Sam is going to make sure taxes are lower in the future on 160 than they would be
today's 160. Yeah, I like that takeaway. And thanks for breaking that down because I was a little bit
fuzzy on what the better solution there is. But I do think keep going on the Roth. The 700,000 in the
bridge account right now at 42 years old. Another, you know, 13, 14, 15 years is going to double or
triple anyway. So you're going to have a couple million dollars there. So I think it's a great
situation to be in at 42 years old. So congrats. And I really like that breakdown. So our last
question comes from Instagram from Gendo. What's up Gendo? Gendo says, hey guys, want to say thank you
for the accessibility to financial literacy. Let's go. Absolutely. Gendo says, my fiance got me
started listening to your podcast and y'all kickstarted my track to a host.
hopefully rich life. I just turned 30. I'm a National Park Service employee making $45,600 a year. I'll get
to raise this December, so I'll be making $50,700 a year. In 2025, I maxed my Roth IRA and planned to do so
again in 2006. First off, that's awesome. For making 45K and 7,500 of it, I guess 7,000 rather last
year, went to the Roth. That's an accomplishment in and of itself. Holy smokes. Okay, so Gendo says
I've got 12,000 in a high-yield savings earning 3%, 10,000 in my Roth IRA, and I have 20,000 in low-interest
student loans that I hope to get public service loan forgiveness on in seven years.
So here are my two questions.
I'm inheriting $60,000 this year.
What's the best way for me to handle investing this to go the furthest?
My second question is I'm currently putting 10% of my pay into my TSP Roth with a 5% match.
Should I only do the 5% match, or is it better to put more into my Roth?
This is more money than I've had in my entire life and I don't want to mess it up.
My parents never talked about money with me, so I'm really grateful for your podcast.
Gendo, I love this.
You're inheriting money.
I believe probably because someone passed away, so I'm sorry to hear that that happened to you.
But let's make sure we're honoring them the best we can with the $60,000.
Robert, you want to kick it off?
Yeah, I'd love to.
I would take the $60,000.
I would get this traditional, we call it the bridge account, that traditional brokerage account opened up.
I would be very, very sure right now you already have your high yield savings account is dialed in at that $12,000.
I love that.
You've got the Roth IRA up and running.
So what I would do, two part here.
I would take the $60,000.
I would put at least 50 of that in the traditional brokerage account, get it up and running, get it dialed in in the funds we talk about like VOOQQQQ,
those types of low cost funds.
That's what I would start.
And then also when it comes to the TSPR,
I would probably do exactly what you're alluding to.
I would lower that 10% down just to the match, get that TSP Roth match, and then I would put
the rest of it in your personal Roth to be able to get as close as you can to maxing that
out every year.
And I think you'll be up and rolling and running.
And the only other thing I want to add, I, too, would keep that $20,000 of student
loan debt as long as it is truly low interest, low cost.
I would keep rocking and rolling on those payments if you believe there is a program down the road that will give you forgiveness for those loans.
And I think you'll be up and running and rock and rolling and just doing a really good job if you follow those tactics.
I completely agree.
I think that's a great strategy.
I'm actually going to want to put maybe all $60,000 into the markets because I just said the math for you here at an 8.5% interest, right, which what you'd earn in the S&P over time adjusted for inflation, rough, rough.
you're looking at $60,000 between age 30 and 65. So that 35 year period of time turning to $1.2 million.
So this inheritance will be a $1.2 million nest egg for you at 65 years old if it's invested in the S&P, the NASDAQ, the NASDAQ, the Dow Jones, the international stuff.
Like, you're just doing the basics. You're not getting fancy. You're not trading options. You're not doing some startup stuff.
Like, you're just hanging out doing the basics here. And I also want to go back to this, uh, race.
they're going to get in the month of December going from $45,000 to $50,000. That $5,000 difference,
I don't want that to go to lifestyle creep. I don't want that to go to a vacation. I want you to
have that, let's call it, you know, $500 extra dollars a month and take that $500, $400,
whatever it turns into, and make sure that that's going toward investments. Make sure it's going
toward your future. Because again, you're 30 years old. Every dollar invested here at the age of 30
turns into $26 in retirement.
So that $500, $400 a month that you're doing,
I'll do the math here for you.
Every month of $500, let's call it $450.
Every month of $450 that you're investing
turns into $20,000 added to your nest egg in retirement.
One month of investing, this new raise,
20,000 more in retirement.
Just keep that in your mind, Gendo.
And the only last thing I want to add
to everyone listening and Gendo,
Do not tell everyone you're getting this money.
I know you want to tell them, hey, I'm crushing it.
I'm 30 years old.
I've got all this stuff going on.
But as soon as you know and let them know that you have this windfall,
guess what?
You're going to have so many investment opportunities and so many new best friends.
Don't tell them you have it.
Get it invested.
Turn it into millions of dollars.
Live an incredible life without having everyone knocking at your door,
asking you to invest in their carwalks,
or their food truck or whatever it may be.
So just get it invested and don't tell anyone.
Everyone, thanks so much for tuning into this week's episode
of the Rich Habits podcast.
We are so grateful that 100,000 of you come back every single week
and that over almost now, Robert, 1,100 of you have joined us
inside the Rich Habits Network.
It is just a awesome, awesome, cool place to hang out
and we're really, really grateful.
Again, you know, we hosted our two-hour weekly live stream
last night.
Robert talked about a ton of things,
had like 400 people hanging out with us over there on Zoom over inside the Rich Habits Network,
asking questions about their personal lives. We're talking about stocks in the market,
headlines, and it was just so much fun. So if you want to join us inside the Rich Habits Network
to get extra access to Robert and myself, as well as access to pre-IPO companies,
I think we talked about this Robert last week, Lambda AI, who just signed a massive $30 billion
deal with Anthropic. We invested into their last round at like $4 billion or something inside the
Rich Habits Network. We're doing some cool stuff in there. And if you want to invest alongside
of us and join us for these live streams and all the coursework, join the Rich Habits Network.
Seven day, free trial, free, nothing out of pocket, poke around, see if it's right for you.
And if it is, we'd love to have you stick around and join us for more than seven days.
Definitely 100%. The Rich Habits Network is incredibly cool. And it's a no-brainer if you're looking
to level up your knowledge in business, finance, mindset, and all of the above, the things that
we cover here the most. And, you know, Austin, we have the coolest jobs on earth. We get to come on a
microphone together every week for hours and hours and just talk about how can we help other people
not make the age-old financial mistakes that people have been doing wrong for decades and decades.
And I couldn't be more happy about doing this now. And in 20 years from now, here in the Rich
Habits podcast. Thanks, everyone. And we'll see you on Thursday for a Q&A episode.
