Rich Habits Podcast - Q&A: Market Volatility, Raising Money from Investors, & Our Fav Credit Cards
Episode Date: April 10, 2025In this week's episode of the Rich Habits Podcast, Robert Croak and Austin Hankwitz answer your questions!---🚀 Sign up for the Rich Habits Network so you don't miss out on the next big inve...stment opportunity, click here!—🔥 If you're serious about investing in 2025, you should be using Public to build your portfolio! No matter the asset class, Public has you covered.Click here to start investing on Public!—💳 Check out a huge 100,000 point offer on one of our favorite travel rewards cards – one of the best offers of the year in our opinion! Click here!---⭐ Download our FREE Financial Planner – click here⭐ Download our FREE Budgeting Template – click here⭐ Earn 5.1% on your savings with a High-Yield Cash Account – click here⭐ Trade stocks, options, music royalties and crypto on Public – click here⭐ Automatically buy stock where you shop with Grifin – click here⭐ Protect your family with term life insurance from Suriance – click here⭐ Use code “Spotify” for 15% off our 4-module video course – click here⭐ Optimize your portfolio with Seeking Alpha – click here---👤 Explore everything Austin does – click here 👤 Explore everything Robert does – click here❓ Ask us questions for our Q&A episodes – @richhabitspodcast on Instagram📬 Inquire about working together – christian@witz.vc---Disclosure: A Bond Account is a self-directed brokerage account with Public Investing, member FINRA/SIPC. Deposits into this account are used to purchase 10 investment-grade and high-yield bonds. As of 4/9/25, the average, annualized yield to worst (YTW) across the Bond Account is greater than 6%. A bond’s yield is a function of its market price, which can fluctuate; therefore, a bond’s YTW is not “locked in” until the bond is purchased, and your yield at time of purchase may be different from the yield shown here. The “locked in” YTW is not guaranteed; you may receive less than the YTW of the bonds in the Bond Account if you sell any of the bonds before maturity or if the issuer defaults on the bond. Public Investing charges a markup on each bond trade. See our Fee Schedule. Bond Accounts are not recommendations of individual bonds or default allocations. The bonds in the Bond Account have not been selected based on your needs or risk profile. See https://public.com/disclosures/bond-account to learn more.Hankwitz Group LLC has an existing business relationship with NEOS Investment Management LLC. The opinions expressed are those of the author, and the author owns several NEOS ETFs.
Transcript
Discussion (0)
Hey everyone and welcome back to the Rich Habits podcast brought to by public.com, a top 10 business podcast on Spotify, question and answer edition.
As you guys know, these are our Q&A episodes, which come out every Thursday, and we just sit here and we answer your questions in real time.
You can send us questions on Instagram via DMs at Rich Habits Podcast or email us questions at Rich Habitspodcast at gmail.com.
You can also ask us a question inside of the Rich Habits Network, which, by the way, Robert, we are still running.
seven-day free trial to join the Rich Habits Network. And there's been over a hundred and fifty of you
that have joined us over there in the last like four to five weeks. It has been a blast. We're
enjoying the live streams. There's eight hours of video coursework. People are asking questions
every single day. I think we're averaging like seven to ten questions getting answered there every
day. It's a really cool spot to be. So if you want to participate in the seven day free trial that
we're doing right now with the Rich Habits Network, there's a link in the show notes below. Now, Robert, a lot of
especially as the volatility has been rocking the markets have been talking about their online broker.
And as you know, we prefer public.com as our online broker of choice here. And we sat down recently
and we've tried to figure out what are some like really big key takeaways that people should
know about when it comes to this broker and why we like them over the competition.
And you can invest in almost anything. You can do stocks, bonds, options, crypto and more.
And if you're not investing yet, you can put your cash in their high yield.
cash account, which is paying 4.1% APY. And one of my other favorite things that they're doing right now
that I really love is now you can boost your IRA with a 1% match. So what does that mean?
When you open an IRA on public, you can earn a 1% match on your annual contributions right
from public. So that's just another reason why, you know, people have been hearing us talk about
public for years now. And we just love the platform and think they are tremendous to work with.
So this ad was paid for by public investing, full disclosures in the podcast description.
But as you guys know, we love public.
And we've been talking about them for half a decade now.
So actually, Robert, our first question is coming from inside of Spotify.
As you guys know, you can share comments in the Spotify app.
And normally we don't tell people to like ask us questions in Spotify because it's way harder
for us to answer them on Spotify than it is to ask us a question in the Rich Habits Network
or email it to us.
And there's like limited character amounts, things like that.
But this was a question we got on Spotify and I thought we should answer it on our episode.
It goes like this.
With the tariffs now in effect and the contraction we've seen in the stock market, is it a prime buying opportunity to own some of the same ETFs and stocks that we liked even during the bull run?
So essentially how I understand this question is this person who didn't leave a name is saying, hey guys, stocks are falling.
The indices we know and love, the ETFs, they're all experiencing a dramatic correction.
do we still want to be buying? Are we still buying the same things? And why is that? So just so we're on the same page, let's take a step back. Robert and I, early January, we published our three big market themes for 2025 with the very biggest theme that we were sharing with you all being volatility. It is now April and that volatility is here. Now, I would argue that the volatility we've seen this year was much more aggressive than either Robert or I had imagined, but it happened.
Now as a quick reminder, volatility comes from market uncertainty.
I think there's like a Bank of America chart, Robert, somewhere on the internet.
I'm sure we've shared it in the past with the Rich Habits Network, but it essentially shows
the policy uncertainty on a chart there.
And it's at sky high right now.
People are so uncertain as to what's happening with economic policy.
And again, the stock market doesn't like uncertainty.
The reason why we saw such a rally in the markets after Trump was elected and pretty much
up into his inauguration, which we talked about on the show, was because a lot of people were
pricing in sort of this perfect outcome, right? The deregulation, the lower corporate taxes,
the pro-crypto government. Like, it was this perfect storm of a meltup where everything was going
just insanely great. But as we also said on the show and inside the Rich Habits Network,
we were sharing with people, hey, I think that this is short-lived. I think once he does
take office, right, that January 20th inauguration day.
And we see the headlines flying and, you know, all these things that he's been alluding to on the campaign trail.
As it relates to tariffs and government efficiency cuts and things of that nature, that's what's really going to drive some volatility.
And it certainly has.
But here's the deal, guys.
It is really hard on a daily and weekly basis to lose thousands, if not tens of thousands, if not in my situation, hundreds of thousands of dollars in portfolio value year to date because the crypto market or the
stock market or whatever other market you're looking at around the world is down dramatically.
It's really hard to go through that. It's like mental warfare. And I just really want to encourage
people to take a step back, take a deep breath, and stick to the plan. The only people that get
hurt on the roller coaster ride are the ones that try and get off of the ride early, right? We are in
the roller coaster. Do not try and jump off your roller coaster. You will get hurt, right? By that,
I mean, sell your stocks and run for the hills. What you need to be focused on over the next two
weeks, two months, 24 months. I have no idea how long this bear market is going to happen,
because we are in a bear market now. I don't know if it's going to coincide with a recession.
I don't know if it's going to coincide with earnings, contraction from companies. Like, I have no
clue. But what you need to do is, to this question here asked on Spotify, use it as an
opportunity to stay optimistic about the future of your stock portfolio. And by that, I mean
buying opportunity, right? Same ETFs, V-O-O-O-V-T-I.
QQQ, VGT, SPI,
QQQQI, all the same
ETFs we liked during the bull market.
We love them now.
Because they're not trading at all-time highs anymore.
They have 15, 20% discounts
next to their price tags.
And the same thing with stocks.
These multi-trillion dollar
massive companies that are doing
hundreds of billions of dollars in revenue,
they're not going bankrupt.
Nothing is happening to them.
There's a big disconnect between the stock price
and what the actual company's underlying earnings is doing.
And I think right now we're seeing a major overreaction from Wall Street with all this uncertainty.
So, in my opinion, yes, use it as an opportunity to buy names that are going to be here for the next decade,
like the Amazon's, the Googles, the Microsoft, the NVIDIAs, all those incredible companies,
big profitable companies operating in secular growth trends.
You want to have those as well.
I think that's a great takeaway.
And, you know, the only thing I would add to it,
is I've been down this hole before many, many times in the last 35 years of my career.
And the people that have done the best are the ones that sought as opportunity, stayed strong
and kept investing.
Because too many people, when there's a shakedown, they get out, they sit on the sidelines,
and they never know when to get back in because they're looking at the markets and they're
looking at all the negativity and they're fearful and they're not sure what to do. In my opinion,
this is a great opportunity. I think it is very, very good for the long-term economic situation and
manufacturing future of the United States. So for me, I'm very excited. We always talk about
diversity. There's, you know, the 10 years coming down. So real estate's looking more attractive
right now. Gold has been ripping for months. So, you know, I'm always talking about precious metals.
So I think there's a lot of opportunities right now that people are going to regret because they're running for the hills.
And when all of this settles back in and all this fear and uncertainty subsides, people are going to wish they listened and really followed through with buying assets when they're discounted rather than waiting until they're at the top.
So I think it's a great time.
I agree with you totally, Austin.
And I love this question because I know it is top of mind for everyone.
So think of it this way.
QQQ, we talk about it all the time.
And it is at $429 roughly.
And when it was at highs, let's say call it $540.
If you believe like we do that the markets are going to get right back to where they were in the future, that is a built-in 25% gain just to get back to where we were recently.
So look at it that way.
And always remember when in doubt, zoom out, and you'll do just fine.
I love that analogy, Robert.
I think as a lot of people are in this sort of mental warfare with themselves of like,
oh my gosh, I'm down this or I'm up this or what's happening with my portfolio.
Don't understand it.
History has told us, right, that anything you buy below all-time highs when it comes to these
index funds and ETFs that we talk about is a great opportunity.
If you use the same chart for QQQ, write the NASDAQ and you go back to 2022, October of 2022,
it was at 260.
That was down 35% from the previous.
all-time high experienced in 2021 at about $400 a share.
However, not only did we go back to $400 a share, we went all the way up to $540 a share
before the next correction.
And so that's the sort of mindset I want people to have when it comes to these bear markets.
We will go back to all-time highs eventually.
I don't know when.
I'm not going to try and predict it.
That's a fool's errand.
But as long as American capitalism continues to trend higher, right, we will go back
all-time highs in these index funds and ETFs. And so every dollar you deploy into your portfolio
below an all-time high is a dollar made in the future when it comes to portfolio appreciation
after we've experienced that new all-time high. So like just get excited, right? Every time you put money
into the markets while we're under those recent all-time highs, like it's to your point,
25% to get us back up to where we were. I'd love a 25% return in my portfolio.
So, like, I just think about it as free money, essentially.
I know this was sort of a long-winded answer to this first question, but we just think
it's so important to have the right mindset as we navigate this really treacherous time in the
markets as a lot of people feel intimidated, they feel lost, they feel hopeless, they feel,
oh, my gosh, I just got in the markets, but now I'm losing all this money.
If you have a three, five, seven, 10-year time horizon, like all of us do, I'm 28 years old.
I'm not going to retire for another 30 years, right?
Right, having this long-term investment horizon, forward-looking, being able to know the markets will go back up.
It's okay to buy them when they're red.
Be greedy when others are fearful.
That's what Uncle Warren Buffett says all the time.
And we really want to encourage you guys to take that to heart.
This could be a whole episode in itself.
So our next question is also a Spotify question.
And I know you guys are going to say, I need to start asking questions on Spotify.
No, please do not.
It is really hard for us to get back to you on Spotify with a long-winded answer.
ask us on Instagram or email or Rich Habits Network.
But we just saw these when we were getting back to some comments last night and really
thought they were worth addressing.
The first one, of course, being some volatility in the stock market.
And then this one by Alex H on Spotify, because it's pretty timely as it relates to a
couple bonus offers that are happening in the credit card world.
So let's take this question.
Alex H says, hi, Austin and Robert.
I'm a big fan of the podcast.
I've been listening for a year or so.
And you've all helped me a lot when it comes to understanding investing in setting myself.
in setting myself up for the future. I was talking with my girlfriend about credit cards and she's
trying to decide which one to get. With a sea of different credit cards out there, I wanted to get
your opinions on the matter. She gave me the idea to ask you all about this because I tell her all the
things that you talk about in the podcast and she's equally as excited to hear an answer. Okay,
so, Robert, I think we kick off this question by sharing our favorite personal credit cards that
we use and then I'm going to answer it with sort of a combo that I think your girlfriend maybe
should consider. But Robert, what credit cards do you use? So my three top credit cards are the American
Express gold card, the blue card from American Express. And then I also still have, and I know don't
laugh at me, but I still have the Discover It card. And so I would say because I travel so much
and I eat out so much, my favorite card would be the American Express gold card because I get Uber
credits. I get dining credits. I get access into the lounges. There's just so many different credits that I
get that it more than pays for the annual fee. So for me, the gold card is probably my number one. And then
the American Express Blue card would be number two for me. I love that breakdown. A couple cards that I
use personally, one is the city double cash card. So if you're someone who likes the cash back,
This is unlimited 2% cash back everywhere, like all the time.
So like 1% when you buy and 1% when you pay it off.
So you get 2% cash back all the time.
There's no annual fee.
It is just a total normal cool card.
Again, that's the city double cash card.
And you actually get a $200 bonus when you spend $1,500 in the first six months,
which I'm assuming y'all could probably do.
So an extra $200 and cash back to get you started.
Another card that I really like is the M1 finance credit card.
there's a bunch of companies that they offer 10%, 5%, 3%, 1% cash back on.
It's called the owner's rewards card.
And essentially it started as a credit card that if you own stock in like specific
companies on their platform, you would get cash back on those stocks.
It's really cool.
But you get 10% cash back on your Spotify, your Netflix, your AMC and your Adobe subscriptions,
5% cash back on Chipotle, Dominoes, Starbucks.
Chewy, McDonald's, things like that,
two and a half percent cash back at all gas stations,
Home Depot, Lowe's, Target, Apple, sweet green, Uber, Uber Eats,
Walgreens, stuff like that,
and then one and a half percent cashback on everything else.
This is my go-to credit card.
I love it.
I think it's a really, really cool way
to have an awesome, just array of cashback opportunities.
Yeah, I look at credit card hacks as free money.
We always talk about how to make the most out of what you get.
And, you know, it's always fun when you can find these.
I get these alerts all the time.
Do you want to sign up for this card or that card?
And this is what you get.
And it's just another way for people to optimize their spending and get rewarded for it.
So I love this and it's a great question.
So our next question comes from Danny S via email.
Danny says, if I wanted to invest $100,000, would be better to invest it all at once
or would be better to invest it over time using the benefits of dollar cost averaging,
knowing that the money remaining is in the bank and it's not really.
really earning much unless it's invested. Really great question, Danny. I'll let Robert kick this one off.
I would first make sure the money is in a high-yield cash account like on public.com so you're earning
while you're deploying. But I'm always going to be of the ilk to dollar cost average just because it
takes timing the market out of the equation. Now, if you feel the markets are bottoming and you
feel comfortable putting it all in at once, that's totally up to you. Do your own research.
but for me it's always about dollar cost averaging over a longer period of time and making sure that
I have the right diversification throughout all of my portfolios because, you know, you always want to
make sure that you're covering all your bases. You hear Austin and I talk about gold and silver.
You hear us talk about sometimes the ETFs and stocks we love, but then you also hear us talking about
diversifying, maybe having some money in bonds and in cryptocurrency to make sure you,
you can withstand any market conditions. So I love this question. For me, it's dollar cost average,
but I would also make sure that while you're doing that, you have the money, making you money
along the way with that high yield cash account on public. I totally agree with the high yield
cash account. Danny, the framework that I use, and I've talked about this a couple times on the show in
the past, is the following. If the amount of money that you want to deploy in the markets
makes up more than about 20 to 25% of your total net worth, you should probably dollar cost average.
The reason why is, let's say that your total net worth was this $100,000.
And you were going to go invest all $100,000 into the S&P 500 and the NASDAQ.
And you were just bad news, Brian, unlucky Joe here.
And you bought the Pico Top February 19 of this year.
and you invested all $100,000 on February 19.
Not only would you be down about $20 to $25,000 in your investment portfolio,
but if that was all the money you had to your name,
your net worth is now down that entire bit, right?
And that to me is just like,
I really think that there was probably a better way to approach that.
I'm not saying that the markets aren't going to go back up.
Of course they will.
You'll get your money back.
Everything's going to be fine.
But if it makes up more than 20 or 25% of your net worth,
I really think it's a good idea to dollar cost average it out over two, three, maybe four months,
if you'd like, depending on just how big of a chunk of your net worth is invested in this sort
of windfall that you're deploying into the markets.
Let's say on the flip side, you had a million dollar net worth.
And this was, you know, only 10% of it.
Yeah.
I mean, theoretically speaking, your net worth would have gone down by about $20,000 or $25,000
from this specific investment.
And I'm sure you had other investments that could have gone down too.
but it wouldn't have been such a gut-wrenching, emotional, visceral reaction to, dang it, I bought the top, this is terrible, I want to sell everything now, right? Because at the end of the day, the biggest piece of advice that Robert and I are trying to set you guys up for when it comes to financial success is not having these knee-jerk reactions. And if we can help you build frameworks around dollar cost averaging and how to deploy capital and how to have sort of a diversified portfolio to, to
avoid the knee-jerk reactions, keeping you invested, keeping you on this sort of plan of dollar
cost averaging over a long period of time, that is what's going to set most of you, if not all of
you up for financial success in the future. And one thing I want to add to that, and that was a
great breakdown, Austin, is one very important thing for everyone to know that's listening,
that's been around for a long time. Austin and I are independent educators. We're very experienced. We've
both been in the field. We've both been investing. I've been investing for longer than Austin's been
alive, but we are independent educators. And why is that important? Because we have nothing to sell
you. So many people are going to give you a message of what they think you should do based on what
they're selling you to benefit themselves. Everything we present here in our podcast, in our community,
is based on our experience and our beliefs, not on our paychecks. So keep that in mind because I,
I love getting to do these episodes, like Austin said, right from the dome and just really tell you our thoughts about what we believe works long term and what is the best strategy without having anything attached to it other than our authenticity to help others.
If you are someone who's like, I'm not giving these guys a dime, I just want to get as much information from them as I possibly can, all you have to do to really take advantage of our ecosystem is listen to the podcast every week and subscribe to the Rich Habits Snoom.
newsletter. We share the sauce. It's all free. It's all out there. You know, we're not selling you a $10,000
course or a $40,000 mastermind or anything like that. If you do want additional access to us,
you can join the Rich Habits Network and join our live streams. That's been a great time. It's
very affordable. It's less than your YouTube TV subscription every month. So like, let's make sure
that's clear. But on the same token, if you are like, I don't want to pay for anything,
I just love what you guys are doing. A lot of stuff is free. And we take pride in that.
Our next question comes from Danielle H. Daniel H. says,
dear Robert Nostin, I discovered your podcast in late 2024 and quickly became a huge fan.
I've shared it with many friends and family members since I find your advice incredibly
helpful and easy to understand. Thank you for consistently putting out such interesting
and informative episodes. I'm 45 years old and currently have $350,000 in a traditional IRA
and $50,000 in my Roth IRA, which I'm maxing out every single year. My income varies between
about $150,000 to $200,000 per year, and the variable is a sales bonus. Now, my husband is a state
employee and has been for 20 years and is planning to stick to it, which will provide us a pension
when he retires. He should qualify to receive 80% of his income when he reaches the age of 65. He's
currently 50 years old. His income is $110,000. We're a family of four with our twins becoming
seniors in high school next fall, and each kid has $70,000 saved in a $529 account to help
with their college expenses. We also own a rental property in a high rent market on the East Coast,
and we have about $100,000 left in that mortgage with about $400,000 of equity.
Our primary home went up in value substantially since we bought it in 2019.
Right now, it's worth about $900K, and our mortgage is $450K.
I recently opened a bridge account on public.com, and I'm interested in adding gold to my investment portfolio.
I started to research about it this week and became very confused with all the options.
Would you recommend adding gold as a way to diversify my portfolio?
and if so, which gold-related funds or ETFs do you recommend?
Yes, Robert and I have been talking about gold, silver, precious metals, pretty much since
we started this podcast.
I mean, I was sort of like, I wouldn't say anti-precious metals because they don't have
earnings, they don't pay a dividend, but like, it's been pretty clear over the last couple
years that precious metals, I need, I should have had a bigger allocation like you, Robert,
to this asset class.
And I think it's really smart for people to have such diversification to it.
And when we say diversification, we're talking about like single digit percentage points of your net worth allocated to this asset class.
Just like we talk about single digit percentage points allocated to fine artwork or wine and whiskey or cryptocurrency, things of that nature.
So if you want to add gold or silver to your portfolio, there are two ETFs to do it.
You can buy them on public.
You can buy them on Schwab or Robin Hood, wherever else.
GLD is the gold one.
And SLV is the silver one.
Yeah, I love those too, but I want to back up a little bit because I think if you're going to get into precious metals, those are a great way to go if you want to use the ETF structure.
I've been invested in GLD and SLV for I don't even know how many years it's been a very, very long time.
But you can also look at other ways.
You can buy gold locally.
Even Costco sells gold bars now.
You can buy through Monix.
I love the Monix Exchange.
Monix.com.
They're very good as well.
Well, they'll deliver it right to your door in a Brinks truck if you want.
So I just like it because for me, I've always been diversified.
And I've seen so many others that don't listen to being diversified.
And they're all in in real estate or they're all in in a restaurant business or something else.
And then they just get wrecked and go broke.
That is why Austin and I are always talking about diversification.
So if you want physical gold and silver, go buy it off these exchanges and make sure you get
verified, but if you want it the easiest way, you can go to public.com. You can buy GLD,
SLV, right inside your public account and do really well. And if you think about it, silver's
been up a bunch too, but gold has been up 15% in 2023, 27% in 2024, 13% so far in 2025.
So over the last two and a half years, that's 18.3% blended average return, which is really,
really awesome. I've been in gold and silver now for decades, but for any of you, I still think
it's a good time to get started, even though we are at higher prices. But it's just always a good
hedge against what's happening in the markets right now, having that diversification.
And congratulations, Daniela H. on being a millionaire. That is an incredible feat and major
accomplishment to have at 45 years old. Your husband is 50. I mean, you all are just absolutely
it. So congratulations on being millionaires. So our next question comes from Aaron B. Aaron says,
Hi, Austin and Robert. I've been listening to you guys for over a year and you've helped me so much.
From starting my first Roth IRA to knowing how to now build a portfolio from scratch, I feel
very well equipped. Anyway, I'm now starting my first business and I was hoping you can give me
some tips on how to raise capital for a startup and how to best present my business to potential
investors. Any advice would be greatly appreciated. Thanks again for everything you both are doing.
doing. Really good question, Aaron. So as someone who's invested hundreds of thousands of dollars
into startups all across the board over the last half decade, here's what I like to see as an investor.
First and foremost, I like to see product to market fit. This is essentially, I've got a good
or service that I offer and it's generating me lots of revenue. And the only thing I need now
is more money so I can hire more people, start doing some marketing and make this go from
100,000 a month to a million a month in revenue or whatever that might look like in your situation.
Investors like to see traction and a clear pathway to here's my money. How are you going to use
my money to go make more money? Right. Here is my money. You're already doing great. How are you
going to take my money to expand your business and make more money? Is it hiring people? Is it marketing?
Is it infrastructure? Is it operations? Like there's a bunch of different things there that you could
use investor money for to build your startup and make it more profitable. So that's the first thing
investors like to see. You can have like a presentation. You can make it on Canva. You can use chat
GPT to help you. Actually, I would use chat GPT to help you sort of build this and sort of illustrate
what it begins to shape up as. But investors like to see product market fit. Investors also like to
see a team that has seen success before. So maybe you're the only person right now building this
business, but maybe there's a world where you could bring on a partner who has a lot of success
and experience building businesses in the niche that you're building a business in.
If it's a tech startup, if it's a small business of sorts, maybe it's something else that
you're working on. But bringing on a partner that has a clear track record of success as it
relates to that specific thing is always a two thumbs up for me from an investor's perspective.
And then the last point here, it's not exactly something you can do, but it's something I really
encourage people not to do. And that is do not treat your friends and family like investors. I will
never raise money from my friends and family. I will always go to venture capitalists. I will go to
professional investors first and foremost because if my business fails and 90%, 85 or 90% of small
businesses fail within the first five years. So statistically speaking, if your business or when
your business fails, you will now have to look at your friends, your family, those people that
you love and care about in the eyes and say, I lost your 30,000.
thousand dollars right that's going to suck professional investors are much more used to that it's just
part of the game it's a numbers game for them for your friends and family this might be their first
and only investment they've ever made and so like putting them in a situation to resent you
be mad at you hate you for losing their money is a terrible terrible way to live life i refuse to
ever encourage anyone to raise money from like friends and family always start with the professional
investors and if you're seeing some real traction and like you've raised some money and they want to
get in on the action after they've, you know, been very clear traction with your business.
I've always respected founders when before I invest into their business, they look me in the eye
and say, there's a chance you can lose money, right? This is not a guarantee return. Things
aren't predictable. Investing involves risk. So if you're ever going to raise money from a friend
or family after you've seen traction, make sure they understand that. I love this take, but let's go
back to the beginning on this. Just starting out. How do you present it to investors? For me, it's
research first. Make sure you understand your competition, you understand the total addressable
market, you understand the niche that you're in fully, and then you need to be able to replicate
that into what is called a pitch deck. So many people overlook the power of the pitch deck.
They make it 45 pages long, or they use chat GPT to write all the copies so it's not humanized
enough make a really awesome pitch deck that's seven to nine pages long that spells out in a very
clear cut fashion what the business wants to do what you hope to accomplish and why people
should give you the money to do that that is the best place to start for me i see pitches at
least 30 of them a month and i would say of that 20 of them by the time i'm done going through
the pitch deck i don't even know what they do how they're going to make money and how much
much potential this business could have because they didn't do the research. It is more about a
clear message of how you're going to go from idea to profit and growth than it is about putting
in a bunch of fancy charts and all these other things that are just blue sky. I hope that
helps because for me, the power of the pitch deck is real. Just make sure you do the research.
So it seems, Robert, that we disagree on this. I don't think Aaron should pitch anyone on any idea.
I think Aaron should go build a business that is making money and has product market fit before he goes out and says, let's go raise some money.
I think that investors would much rather see Aaron has already some sort of traction with a product, a service, a good, whatever he's selling and making money on and a clear path to growth.
I don't invest in ideas.
That's normally not like a thing that I do.
So do you think that Aaron should just go put an idea on a pitch deck and try and raise money?
I think it's both.
Most of my career, I would start the business, flush out the opportunity, get it moving, and then go find capital because then you can get a much higher valuation to get growth.
But it doesn't sound like Aaron has the money to start the business right now.
So if it's between not starting the business, if it's a really good idea or really good product or service versus raising the capital or building it and then raising the capital, I would say there's nothing wrong with raising a small round of funding.
to get the idea off the ground, especially if it's a really, really good idea,
because great ideas and great opportunities don't necessarily always come from people
that have a track record and experience or people that can do it on their own.
For instance, one of my very wealthy friends had an idea for a construction product.
He literally made three prototypes at a friend's garage that was a welder.
he then grinded them down, made them look nice, spray painted them, had a four by eight banner,
and rented a booth at a tool show.
So he had no money.
He had no track record.
And he had never taken the product out and proved it had product market fit.
He sold the product that day.
And he had literally no packaging, no website, no nothing.
But the idea was so good.
He sold it that day for $11 million.
And it changed his life overnight because the idea for the,
tool was so good, but he didn't have the money to really flush it out and build it and launch it on
his own. So I think we're not on opposite sides of the fence. We're just at two different stages
of what people should do when they want to start a business and they have a really good idea,
but might not be able to do it without some money up front. Just don't make the mistake of like
going into debt. I think a lot of small business owners make the mistake of like taking on two,
three, four, five hundred thousand dollars a debt. I was listening to this podcast.
episode, Robert, it was a pet grooming service that went $400,000 into debt to buy all these
mobile pet grooming vans and renovate their lease office and all these crazy things.
And they're doing 40,000 a year in revenue.
It's like, what are you thinking?
Why would you like even consider that?
There is so much traction that you can get with just a couple hundred or a couple thousand
dollars to start you off.
Do not think you need to have tens of thousands or hundreds of thousands in the bank to go
start a business. It is a lie. You can go build something on the internet. You can go sell something,
go make something like for pennies on the dollar compared to before AI. Now that we have all these
agents and all the help in your knowledge is essentially free at this point. Yeah, I'm all about
bootstrapping. It doesn't work for every type of business. But in the illustration of the dog grooming,
the pet grooming business, yeah, they should have started with one used van, put good graphics on it,
get minimal equipment and really test the market to see if the market wants what they have to offer?
Because that's the problem.
A lot of people, and I've dealt with it for years and years, if not decades, somebody comes to
me with an idea and asks me if I'll consult and I'll tell them exactly what to do and they do
exactly the opposite.
I had a wonderful, wonderful woman, had an idea for a product three, four years ago.
I told her, let's order a thousand units.
Let's get the website up and running.
Let's test market it.
We'll get some sales.
we'll buy some digital strategies and see if it works.
She did the opposite.
She bought 100,000 units of the item,
spent $70,000 on just inventory that's still sitting in my warehouse
and did not listen to any part of what I had to say,
and I've been doing this for decades.
She'd lost money.
She gave up after a year and the inventory is dead money,
whereas if she would have tested the market and bootstrapped,
like I told her, she would have been in a much better situation.
And also I think Tyler Denk,
that's his last name. He's the co-founder of Beehive. He has published his pitch decks on the internet
completely for free as to how he raised like $30 million for his startup at like a, you know,
I don't know what the valuation is. Hundreds of millions, I think, is what Beehives now at, something like
that. But there's a lot of pitch decks and a lot of presentations that have gone out to
become the Airbnbs, the Ubers, the Beehives, these like really cool big companies that are
hundreds of millions of dollars online for free that you can just go find. So I'd really encourage you,
Aaron to go find some of these pitch decks and learn from them, find their commonalities,
figure out why they had this illustration, what this explanation was, how the storytelling
came out to be a really, really great way to start sort of bootstrapping the idea of presenting
to investors. Robert, here's a better question now. Where does he find investors? How does
Aaron find his first 10 meetings to pitch to investors? Yeah, when you're just starting out,
and you and I are definitely on the opposite side of the fence on this one, friends and family. That's
why it's called friends and family round. You go out and get your seed capital from people that are
investors that have done it before. Like you said, I do agree with you. Don't go to friends that aren't
investors because if you lose their five grand, they're going to haunt you for life. But you go out to
people that you know and that know you. That's the key. People that know like and trust you, you know,
and let's say you're starting out with a company and you're raising $100,000 or $50,000 to get started.
That is the way I would do it. It doesn't mean that it's your family, your immediate family.
It just means it's people in your network that you can go out to.
You have your pitch deck ready.
You set up a meeting.
You say, hey, this is what I want to build.
I need some startup capital.
Would you be interested?
Here's a valuation that I think is reasonable for what I'm trying to do.
And you go that route.
If you want to skip that route and do it Austin's way, that is a great way to do it as well.
But either way, I think, is fine.
It just depends on what type of mouse trap you're building.
Because if you're building something online that's in AI,
Austin is 100% correct.
You can build it for a few hundred dollars, get your LLC up and running, and you're off to the races.
But if you're building something that's like a landscaping company or you want to open a welding shop or a restaurant, it's not that simple because you're going to need meaningful money to make it happen.
I think if I were to start a business from scratch and I was someone that needed $50,000 or $70,000 of startup capital, I would just save it.
I really would.
Or I'd pull out of my investment portfolio or something of that nature.
I don't know if I'd like really want to go into, you know, borrowing right now.
I think personal loans are probably like 10, 12, 14%.
That's high interest debt.
I wouldn't want to go into high interest debt to start a business.
Now, if you can do some owner financing and a lower interest rate, I guess that's different.
But yeah, I don't think that's a good idea because, again, 80 to 90% of small businesses
fail within five years.
And so like if someone out there is saying, hey, I'm going to go start a business from
scratch, that's a dog grooming business.
And I'm going to go take on $70,000 of credit card debt to.
do it. Like you're paying now 20, 30,000 a year just an interest to carry that debt. And then, like,
I just, why not just save 20,000 in cash? And then maybe take 10,000 out of your investment portfolio.
I've got $30,000 and then use some of that money to go buy the used van, maybe hire your first
employee for the summertime. Like, I don't know. I feel like there's a lot of ways that you can start
a business without going up to your eyeballs in debt. Because when it comes to businesses,
debt is very much risk, right? Like, if you're going into debt to start a business,
business and your business is unpredictable and maybe you don't get dog you know grooming customers for
a couple weeks or maybe you have a slow season in the wintertime or like whatever it is you're a new
business owner you don't know any of these things that is how people go bankrupt lose money and find
themselves in very bad situations with money and then and then what sucks is like you know it's not
business debt that just gets forgiven it's debt on your own social security number so like congrats your
business failed and now you still have 80 000 of debt that might be credit card debt so it's like it's
thing I am firmly against. I think if you want to start a business, save up, be lean in the beginning,
go find professional investors that have won and lost along the way that are willing to back
something that has product market fit, but only raise money when you have a clear strategy
to grow the business with this new money because people make the mistake of like just raising
money to raise money. Do not do that. So before we jump into our next question, listen up,
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All right.
So our next question comes from Zach M.
Zach says, hey guys, I'm a new listener and I like what I'm hearing so far. So here's the deal. I'm
38 years old. I'm single and I make $150,000 a year plus some money from my side projects.
However, I'm living in the very expensive New York City. I got a late start on investing,
so I'm trying to catch back up. My long-term goals include traveling more and setting myself up
for a healthy retirement, maybe even buying a piece of property. Here's my financial situation.
I have no debt. I have $35,000 in my emergency fund. I have $15,000 in my
401k that I max out every single year. I have 26,000 in a brokerage account with Northwestern Mutual that I
contribute $600 a month toward, and I just started a backdoor Roth IRA that I maxed out last year and
will max out again this year. Now, thanks to a very successful side project, I've got about $70,000
in cash that I need to do something with. What should I do with it? Also, I know you guys typically
avoid politics and are generally really bullish on the market, but I'm not feeling inspired by what I'm
seeing from this administration and would love any tips on how to protect myself against the
U.S. stock market in case of a crash or a recession. So Zach, you're 38, totally understand
your apprehension as it relates to the stock market, the administration, a crash, a recession.
The average bear market lasts 15 months, assuming there is no recession. So as you think about
investing this money or doing anything with your investment portfolio, it's really important to have a
long-term view. If you are really, really dead set on, I am going to cash out my money and I'm
going to retire in the next 28 months or 15 months or whatever it might be, yeah, it's probably
going to go down. It's volatility like that. Like, I totally see that. But you're 38 years old and
you're likely not going to retire for another 20 to 30 years. So using this volatility as an opportunity
to invest in the stock market, just like we did under the Biden administration, when the markets went
down by 25% with the S&P and 38% with the NASDAQ back in 2022, using that as an opportunity
to buy the dip, invest, dollar cost average, whatever you want to call it here is a great
long-term strategy no matter who the president is. I can't predict what the stock market's going to do,
but no matter the president, the stock market does go up, down left and right over long periods
of time. And I will continue to dollar cost average throughout that. Now, what would I do with the
$70,000. You literally said, I got a late start on investing and I'm quickly trying to catch back up,
which tells me that you should take this $70,000, dollar cost average it over the next six
months into the stock market and catch back up. You can do that with your Roth IRA. You can open up
a simple brokerage account on public.com, which we call a bridge account after you've maxed out
that Roth IRA and start investing into the ETFs and index funds we talk about, VOO, VTIQ, QQQ,
things of that nature. You also mentioned you've got $600 a month going to a Northwestern Mutual account.
I would definitely get rid of that. They charge really high fees. They put you in some crazy things.
Do not do that. Close that account and then move it over to public and then deploy the $70,000 into that account, bringing it up to $96,000.
And because you close the account on Northwestern Mutual, you likely had to sell whatever mutual funds they had you in.
So you'll now sit on about $95, $96,000 of cash in this account.
So if I were you, I would take that and start deploying $10,000 a month, $15,000 a month into the stock market, into the index funds and ETFs we talk about, maybe get some reits.
Maybe if you want to do some international stuff, like be my guest.
But because you said, I got a late start on investing and you're trying to catch up, that's how I would deploy the money.
Despite the Trump administration, the Biden administration, it doesn't matter who's in office.
what matters is having a long-term investment horizon and knowing that we will see ups and downs
and lefts and rights in the market throughout our lifetimes, but using them as an opportunity to build
wealth over a long period of time is the way to go.
Yeah, I agree with this totally.
At 38 years old, I don't think you're late to anything.
You might feel you started late, but you still have a long time horizon to invest and create
wealth.
And I agree with Austin.
Everything he said is getting that money moved around, make sure you have that bridge account,
move the money out of the Northwestern account.
I think that's a good idea as well.
And just really stay to the course, diversify, dollar cost average,
and you will be in great shape sooner than you know,
because everything is at a discount right now.
We have the tariff wars.
We have all of this fear and uncertainty,
but it does not mean it's not a good time to buy
and not a good time to start that dollar cost averaging
with the extra money you have.
Do you have any perspective on Zach may be owning some property in the future,
especially in such a high cost of living area like New York City?
No, I think everyone should own real estate.
I just don't know if Zach's ready yet to own real estate.
I think he needs to get his base more secure,
especially living in a high cost of living area like New York City.
But once that is more secure and more diversified,
then definitely he could look at tertiary markets around New York City
where they're more affordable and there's better numbers that make sense for real estate
and look at maybe getting a duplex, triplex, or a quadplex to get started.
But it's just there's so many options in real estate that I think it should definitely come in everyone's portfolio, but just not early on because there is higher risk of losing money on a first project when you're getting to understand the numbers and how to build wealth in real estate.
Yeah, I think a big call out here for you, Zach, is like, we encourage everyone to be a homeowner because rent, normally, homeowner.
ownership, however you want to think about it, housing is the largest line item in everyone's
monthly budget. It's just, that's always the case. And when you're renting, that large line
item tends to go up every single year throughout your life because rents always rise.
But if you own a house, your mortgage payment doesn't go up every year. Maybe the insurance
goes up a little bit, but you can renegotiate that, some taxes, but you can kind of, you know,
figure that out here. I guess I'm trying to get at here is that when you have predictability in your
budget, especially as people get closer and closer to retirement,
retirement, that's a really good place to be. So, Zach, we really want to encourage you at some point
in your life to buy some real estate. Maybe you can save the extra cash that you'll earn over the next
couple of years to have a 80, 150, $200,000 down payment on a, you know, call it $700,900, $1.2 million
duplex or triplex in these tertiary markets of New York City, which would be a really cool way to
start house hacking, maybe in your early 40s, sending you up for a great position of, you know,
of getting some rental income as you move on to your next sort of housing relationship.
But I think what's really important here at the end of the day is to get this money working for you.
I don't think you're late, but you did say you want to get started and quickly catch you up.
So take this money out of the Northwestern Mutual account, add your 70 to it and then start dollar cost averaging 10, maybe 15,000 a month over the next six or nine months.
And you'll be just fine.
Yeah, sounds like a great plan to me.
So our last question comes from Samuel B. Samuel says, hey, Austin and Robert, seeing that the markets are all going down so much, I was comparing my weightings in both V-O-O-O and SPYI over the last three months, and they've both gone down 15%. I thought SPYI was supposed to only be a fraction of the loss. You guys always mentioned how it helps offsets the ups and downs with some of the market downturns. So I'm really not seeing that. Is it because it's paying out dividends? So in reality, I'm not actually losing the same 15%.
please help me understand this. Samuel, you're absolutely correct. So SPYI pays a 1% monthly distribution. So over the last three months, yes, VOO is down, let's call it 15% for round numbers, whereas SPYI, the price is also down 15% because the price of SPYI follows VO. But over that same three month period, you got 3% of income. So 15% of a loss plus 3% of income now means your net loss.
is only 12% versus the S&P 500 is 15%.
So that's sort of how you should be thinking about that.
And that's with all NEOS funds, BTCI, KQI, IYRI, all these funds pay around a 1%, maybe even 2% in BTCI's case, monthly yield.
And so when you think about the total return of the ETF versus just the price return, that's where you see the difference.
Yeah, I mean, the simple breakdown, if we wanted to take a year to date, is that SPYI is down 11.
percent, whereas SPY, the S&P 500 V-O-O, is down 13 and a half percent.
So that's the difference, like Austin explained, is that you do have that offset balance
because of the dividends causing you to lose less in a down market like right now.
So that is why we love the NEO's funds.
I think they are great strategies.
They keep coming out with just incredible products.
It's a great question, and I'm glad we could clear it up for you.
And another example here is QQQH. As you guys know, we talked about that with Garrett, I believe, on the show to start the year.
They launched that sort of hedged NASDAQQQQH. So the NASDAQQQQQ is down 17.5% year to date, whereas QQQH is only down 10.5%. So that's 7% difference there is what we're talking about.
Now, this is more of a hedged equity. So what they're buying some puts, they're doing some other stuff to like really make sure that you're,
preserving capital during volatility. But that 7% difference is why you listen to this podcast, right?
We've talked about those ETFs. We continue to share with you guys our favorite ways to diversify
your portfolios, to have this mindset of dollar cost averaging long-term strategies.
Like, we want this market turmoil to instead be looked at as an opportunity for the long-term
and not, you know, this, I say it now every single time, but mental warfare because that's really
what it is right now. We see our portfolios down.
tens of thousands, if not hundreds of thousands of dollars a year to date, and we feel like we're
doing something wrong. We should have done something different. We could have timed it. We could
have, you know, whatever. That's not the case. You can't think like that. You have to look at this
as an opportunity because we will always go back up. As assuming the last 90 years of the market
continue to be the next 90. Yeah, you just have to keep that mentality. What a great episode.
I am so happy that we got to touch on the tariffs and all of this volatility and really try to
calm people down because I know there's a lot of fear and uncertainty happening in the markets.
And it's just really, really exciting to be able to cover that in the episode.
As always, everyone, thank you so much for tuning in every single week to listen to our
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