Right About Now - Legendary Business Advice - Bobby Maximus - Former UFC Fighter, Author, Wellness Specialist and Podcast Host

Episode Date: September 28, 2021

Welcome to another episode on The Radcast! In this episode on The Radcast, host Ryan Alford talks with Bobby Maximus - Former UFC Fighter, Author, Wellness Specialist, and Podcast Host.Bobby talks about his most memorable moments and humble beginnings, doing wrestling who almost made it on the Olympic team until he became an MMA fighter and landing a contract in the UFC. He shares how social media (myspace, Facebook, etc) helped his career take off. Ryan and Bobby dissected the challenges of being a professional athlete and his experiences working as a health expert educating A-list celebrities, military, sportsmen, executives, using physical tools in the gym combined with sports psychology to drive a life change. They also talked about his transition to writing and how his education aided him in his current position as Men’s Health Magazine’s best-selling writer and author. Bobby also gave advice on how to improve one's health for people who aren't motivated, what he wants to share with the health community through his podcast, and more...Bobby also has a quick take on RAD or FAD trending topics;Connor McGregorTiktokKeto DietProtein PowderOnline CoachingLearn more about Bobby Maximus: https://www.bobbymaximus.com/about/ Follow Bobby on Linkedin: https://www.linkedin.com/in/bobbymaximus/ and Instagram: @bobbymaximusIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You know, the reality is, is the pandemic really helped me cement that. They had to figure out how to work out at home and they didn't have a gym anymore. If you woke up and just did randomized stuff in the morning for an hour, it actually went in at hard and did that at night, you'd be one of the fittest people on the planet. That's just a fact. I believe in supplements that increase your health. Because on a platform of health, then performance will go through the route. The best marketing on the planet is to just become as famous as men's health.

did vote me one of the hundred fittest people to walk the earth. So I had to Google what that meant. I mean, I assume it's anyone that ever set foot on us. So it would include Jesus, Thor, Zeus, Hercules, Achilles, Christiast. I mean, you can put a whole bunch of people on this list, and I'm fucking top 100, so I'm doing all right. You're listening to the Radcast.

If it's radical, we cover it. Here's your host, Ryan Alford. Hey, guys, what's up? Welcome to the latest edition of the rad cast. We're getting fit today, folks. I'm joined by Bobby Maximus, fitness expert, author, speaker. Just a badass, radass dude. What's up, Bobby?

How you doing today? I'm great, man. Really appreciate you joining us. Yeah, thank you for having me on. Yeah, I followed your story online, saw you. I was like, I'm going to talk to that, dude. He just seems like you motivate people, you're in fitness, two things I'm into. and he just seems like a real fucking dude.

That's what I try to be. Well, Bobby, I know you've got a lot. Men's Health, you write for, write, speak. Do you do a lot of things that are out there and everybody could find? We'll tell everybody where to find you here as we roll into the podcast. But let's start with just kind of your story, man. Let's start with your background and, you know, we can take it from there. Yeah, so I always joke that I'm a seven-year-old with a credit card.

And I say that because I'm basically living a dream come true. If you would have asked me 20 years ago if I would be doing what I am now, I would have told you it's not possible. But through a series of fortunate events, I guess, and the way the world's unfolded, frankly, like Instagram's helped me a lot. Facebook has helped me a lot. You know, got to give a shout out to MySpace back in the day. Helped me a lot.

Like build a platform to where I am now. I grew up in a in a very blue-collar environment. My dad drove a train for a living. My mom was a nurse in a small town, lived in a town of what 1,800 people grew up very humbly. You know, we didn't have a lot. And I think that, you know, most people in my town grow up to work in a mine or work on the railway.

It's just what people do. And I was bullied fairly heavily until I was 15, 16 years old. It culminated for me in an incident where four kids beat me up and broke my collarbone. And it left me kind of scared and feeling helpless. And listen, the bullying thing, I kind of go back and forth on it because every kid gets bullied. Every kid gets called names. The most popular guy in school gets teased. It happens.

I was getting my underwear ripped out, punched in the face, marker drawn on me on the bus rides. I mean, it was pretty intense at times. Anyway, when that collarbone broke, something snapped inside me. I didn't want that to happen anymore. Started trying out for sports teams. Could not make the basketball team. Could not make the football team. Could not make the soccer team.

I couldn't skate, couldn't play hockey. But the wrestling team didn't have cuts. So I started wrestling. And my first year, I lost every match. It was about 40 matches. I was old 40. My second year, I won one out of probably 40 matches. I wasn't really often.

to a great start. And I kind of limped my way into the weight room. And it was found. Oh, good, Jacks. There's my little guy. Now I'm busy being a dad. Hey, your dad too. I should have put that to. Dad. Yeah, professional dad. Yes. But I limped into the weight room, got pinned under a 45 pound barbell, but I knew I had to get stronger. So I just kept trying. There were some older kids there that, I mean, I wasn't on their radar at a bully. You know, I was in grade 10, 11 at that point. There were. senior grades and they just kind of help me. Started to figure stuff out.

And then I started getting stronger. And then as I started to get stronger, my confidence improved. My confidence improved, I actually started to win wrestling matches and I won more than I lost. And basically in a transformation from grade 10 until this will sound funny in Ontario, Canada, we had grade 13. So it wasn't just grades 9 to 12. you had this 13 that was after 12 that was like a pre-college year, if you will. But by the time I was in grade 13, I won senior athlete of the year at like a really good

athletic school. And so I was kind of on my way. I went to the University of Western Ontario to wrestle, almost made the Olympic team and did not. And then didn't really know what to do with myself. I knew I always kind of wanted to help people, and I thought maybe the avenue for that was teaching. And so I started teaching. I have actually three university degrees, one in English, one in psychology, a bachelor of education.

But teaching, it broke my heart. And part of the reason was, is it's really hard to deal with kids when they have really terrible parents. Like I found it emotionally heavy and hard to deal with. So I thought, man, I really want to help people. I need more power, more control, I'm going to go be a cop because then I can affect the positive change that I want to affect. Try that for five years and kind of left that disillusioned because you're still in a system. You can't, you know, help many people. You're just going to calls.

You're a note taker professionally. And it was about that time I started reflecting on my experiences. I had fought in the Ultimate Fighting Championship. I kind of left that part out. I was second of the world for kickboxing at one point, done a bunch of other stuff. And I thought exercise really changed my life. Without exercise, I wouldn't be where I am.

Maybe I can help people through exercise. And earlier on, I talked about liking MySpace and Instagram. It was kind of the dawn of that social media, internet website world where now you weren't just a trainer in a small little box working for 80 bucks an hour you could actually reach a lot of people and that's kind of the genesis of Bobby Maximus kind of how my career took off I love it um I know you didn't talk a lot about it but I would mind just kind of giving you know perspective I mean being a you know maybe a late bloomer if you call it, or just maybe a late mental bloomer and saying, wow, I can really do this,

you know, getting your strength. You know, ultimately being, you know, a professional fighter. I mean, how does that, how's that played a role kind of in your life today? I mean, you obviously were fairly successful at a time and kind of went through that whole route. I mean, what impact did that have on your life? Yeah, I think the, the lessons I learned through professional. fighting set the table for who I am now. You know, I look back on it and I wasn't a good enough

fighter to make retirement money. Like if you look at LeBron James, it doesn't matter what he does now. He's got enough money to last him and his kids and their kids for the rest of their lives. For me, it was the experiences I had fighting, the psychological battles, the wins, the losses, the failures, the successes that set the table for me helping other people right now. So it was like really good on the job training for what I do now. And before we transition more into that, I am just curious. I mean, it's become such a behemoth, you know, the UFC and mixed martial arts. I mean, any just perspective on the business now of what it's become?

Yeah, in some ways I'm really proud to have been part of it in its earlier days. Because, I mean, I fought in Ultimate Fight Night 5. Like that's forever ago. I fought in UFC 53. That is forever ago. I think they just had 272 or something like that. I'm kind of proud to like play a role in that. The other part of me is surprised.

It's gotten this big. Like there was a day and I remember when I first fought, everyone thought I was crazy. Like you were that guy that fought in a cage. It was kind of underground. It was kind of not mass marketed. It was kind of dangerous. It had a lure to it.

Now, I mean, it's everyday stuff. It's in the sports pages. It's on ESPN. It's incredible to see. What do you think? Final question, kind of on the UFC stuff. Like, what? Do people completely understand the mindset that it takes to get that odd gun?

Like, I'm like, I guess I'm naive enough but smart enough to know how tough and mentally tough you have to be to get in that square, or octagon or whatever the hell shape it is? Yeah, I'll answer that question by comparing it to other sports. I don't think the mentality to fight in an octagon is special or unique. I don't think it's any different than playing basketball, playing football, playing soccer at a high level. But I don't think anyone who hasn't done that

understands what that kind of pressure is like. there's no shortage of can I swear on this thing oh please absolutely okay there's no shortage of to watch tv and they're like well if i was lebron i would have sunk that three-throw you would have there's 30,000 people screaming at you the game's on the line it's pressure like you you would have folded like a lawn chair get out of it so i don't think fighting's unique or special because you got to understand as a fighter we're desensitized to that Like you might look at a fight as throwing punches and stuff. Me, I look at throwing a punch like someone would look at kicking a soccer ball or stick handling hockey.

More scientifically, if you will, or strategically. It's part of what you have to do. But I don't think your average person understands the pressure of what a professional athlete is under. Yeah, that makes a lot of sense. I know, you know, you're writing a lot now, men's health, you know, you're known as kind of one of the experts in the field. What's that transition been like? And, you know, what's like your philosophical approach to training?

Like, I'm sure you have a lot. But like, what kind of built that foundation? Yeah. So to answer your first question, the transition to writing, it was actually fairly easy. And a lot of people, and it's funny, because I know you do a business podcast, they ask me, what's the most important thing that I've ever done for my business? My business is fitness, and I tell them my honors English degree. They're like, that makes no sense. Why? Well, when you write a 10,000 word dissertation on Dante's Inferno or a 30,000 word, you know, paper on Paradise Lost or

some other restoration, Renaissance, romantic literature period stuff, it's pretty easy to write a 500-word article. Like understand that every week of my life for four years, I was handing two or three essays, stories, poems, different formats. So I was trained professionally as a writer. So the beauty of that is now when men's health calls me and says, we need an article, I can write and I can edit and I can change formats. I know syntax, grammar, diction, like all the things that you need to know, whereas sometimes, frankly, they work with fitness influencers who are really good at the fitness thing, but they can't string three sentences together. So that's the first thing.

The second thing is my philosophy with fitness is to make it simple because it doesn't need to be complicated. You know, there's all these people out there that do all these complicated, convoluted things. It's inaccessible to people, so it doesn't help them. and it's not realistic for normal people so it doesn't help them. So my goal is to kind of inspire and help as many people as possible. So I like to keep it relatively simple. I've seen some of your like to that point, you know, a lot of body weight type things. And you right have spoken about that.

I mean, is that part of the foundation of simplicity of what you can get done without a lot of complex machines? Yeah. And that really got cemented during, I don't even know if I can mention it on the show. show the big thing that's been happening in the world the last couple of years. Do you convince, Bobby, we're the radcast, brother. You can talk about anything. I don't know. There's evil people that shadow ban you and you get dropped to the bottom of Apple right

quick. But don't do that. Don't say anything that will make that happen. But you can talk. We can use terminology. I'm kind of joking because every time you post about it, you get that warning on your Instagram. But, you know, the reality is the parents.

pandemic really helped me cement that because all of a sudden there were a bunch of people that had to figure out how to work out at home and they didn't have a gym anymore. You know, for a while, I was aiming to more the people that had access to all the equipment and stuff. And when the pandemic hit, it was, you know, for me, like here I've been doing all this bodyweight stuff my whole life. This is a perfect time to show people what's up with it. Yeah.

What are some of those foundations? or some of those things, I mean, like, as far as body weight goes, like, is it, I mean, is there a whole, I know you have, like, different exercises and things like that. Have you built, like, just a complete curriculum around it? Yeah, but I'll take a step back from that. If you're Michael Phelps, you need water to train for your sport, if you are 100-meter sprinter, you probably need some shoes in a track. If you're an Olympic weightlifter, you probably need some weights.

But 99.9% of us, we're just trying to look better naked. So it doesn't even really matter what exercise you do. You just got to move around a little bit for an hour a day. So I'd like to tell you there's a whole curriculum in terms of, where you got to do squats and lunges and box jumps and goblet squats and Bulgarians. split squats and step up. You know what? Do something and move your legs for an hour.

And you will get the result you're looking for. And it's funny because the fat person on the couch with their hand in a bag of Doritos, their other hand down their pants while they're watching porn hub or something like that, it's like that's the person that is really concerned with that one exercise. And it's like, no, dude, you just actually got to like take your hand from out of your pants, close the laptop and get rid of the Doritos and just move around a little bit. I see you practicing or talk about, like, I've been following your Instagram and your stories and things like that. I mean, I know you're maybe simplifying some of your knowledge and abilities, which I appreciate.

But like, I do see that you incorporate a lot of mindset stuff, you know, because it seems, and I think that's really smart. And I think that's the bigger challenge with people is the mental challenge as much as the physical. I mean, we think we try to overcomplicate things, but a lot of it's up here, right? 100%. The mindset is everything. And to give me an example with what I just talked about with simplifying things, if all you did was work out twice a day every day, you treated it like brushing your teeth. That's what I call it. You brush your teeth twice a day, sometimes three times a day. You should work out two or three times a day.

It's just self-care. If you woke up and just did randomized stuff in the morning for an hour, it actually went in it hard and did that at night, you'd be one of the fittest people on the planet. That's just a fact. The physical part of doing that is not actually difficult. It's just showing up and doing it. But the mental aspect of showing up every single day,

day, twice a day for, in my case, 27 years, that's what crushes normal people. And that's why they're not successful. They don't have the mental willpower, the capacity, the obsession, the self-love to even begin to understand what that looks like. Do you work with people to improve that though? I mean, is like, and we can be as honest as we can be, is it just some people that are never going to get over that hurdle, or do you feel like in the coaching that you do and working with people and what you see, can anyone change? Or is it, are we truly, some of us just completely screwed? So there's three groups of people. Out of a hundred people, there are 10 who just do the right thing all the time. It's probably actually less than 10. It's probably one or two.

but just are wired for success. And they want to be excellent in every area of their lives. Think of like Tony Robbins, for example. The dudes into fitness, the dudes into cold plunges, the dudes into helping people. Like he's just a high achiever across the board and teaches high achievers. Might actually be 0.01 out of 100.

Then, on the other hand, you probably have 10 or 20 people that will never accomplish anything and they are beyond help. then there's a whole bunch of people in the middle and they can go either way depending who they're exposed to, who they're around, what hand life deals them. I think they can be influenced by a multitude of factors. Do you work with a lot of those people? And there are certain, you know, are there, again, techniques you do for the mental side, you know, when you're working with people?

No, absolutely. And it's funny, most of the people I work with are actually not professional athletes. They're what I call your standard corporate athlete. I want to get better at sales at Adobe. I want to become one of the top 50 executives in Europe. I would like to become the CMO of my company instead of just working there. I'd like to climb the corporate ladder. I'd like to get better at podcasting.

These are all real examples of people that I work with. And so in that case, most of my job is using physical tools in the gym combined with sports psychology to drive a life change. I'm glad you went there with the sports psychology. I know you have that as your background. You know, are there, are most of the techniques that you do are like, is it stuff you're doing there or is there like homework assignments? Is it like, is it constant like on the psychological warfare? Yeah, I mean, it's a combination of storytelling, which gives people examples, leading by example, and then traditional sports psychology exercises.

Like, just as an example, one of the best things you can have people do is write your own eulogy. You know, a lot of people are like, write down your 10-year plan, but people don't know what that looks at. A lot of times what I'll have people do is an exercise is write your eulogy. What do you want people to say about when you die? And it helps basically the psychological activity or the thing that happens for that is it helps them unlock what they really want to do. Because most people either don't know what they want to do or they're scared to voice it. And I was there.

You know, I knew I wanted to help people. And I should have known from the start that I wanted to help people through what I'm doing now I just didn't know it was possible or could exist or could be a thing. And so I settled for being a teacher, being a cop, doing other things. And not that that's settling for everybody. Let me make that clear. Those are wonderful professions and there's some incredible people that do a lot of good. It wasn't for me.

But it could be for somebody else because I've met people in those industries, if you will, or professions that it's their lifelong passion and they love it. I see you have like a first form t-shirt on, which leads me down the path of supplements and things like that. Huge business, multi-billion dollar industry. What's your position on supplements and just, you know, both their ability to help and maybe the business side of it? Okay, so a couple things here. Number one, there's no supplement. for bad food, shitty work ethic or a lack of sleep.

If those things are not in place, supplements are not for you. You need to get that through your head. The reality is supplements may help you, the number depending on the day you ask me changes, but it might help you 1%, it might help you 2%, it might help you 5%, provided those other things are in order. So I just got to make that clear. don't think you're just going to go to the first forum website or you're going to go to whoever else you're going to go to

and you're just going to buy a bunch of stuff and magically you're going to wake up looking like Dwayne Johnson. Like that's just not going to happen. Yeah. Well, there's no silver bullet. Yeah, that's true. The second thing is that, you know, quality when it comes to supplements is everything. And a lot of people are wired to buy the cheapest, stuff that they can buy. And then they wonder why it doesn't work. If you want to use supplements,

you have to pay. So just as an example, first form makes, I think, the best multivitamin packet on the market. It's got Coenzyme Q10. It's got a high-in probiotic, a fruit and veggies capsule, essential fatty acids, and then it's got like a whole spectrum of vitamins and minerals. for 30 servings, that's a month. $64 bucks a month. That's because that's high quality. You want to go to Walmart and you want to buy 1,000 multivitamins for $9.99.

I mean, you might as well put rat poison into your body. So that's the other thing people don't understand is you kind of got to pay to play. And that's true with food too. The highest quality food. Like you can't go on a fast food budget. any truffles in Japanese A5 wag you steak. Like you just can't do it.

So if you want the good stuff, you've got to pay. Yeah. And I love what Andy Frasilla is all about. And so you're also supporting a guy that knows what he's doing and is putting out a lot of good content himself. But you know, one of the things I respect about first four man, Andy, they could lower their quality and make way more money, but they don't. Because they want to be the best on the market and there's an honesty about their brand,

about their company, which I love. And you'll see this, for example, in business, when companies go public. When they're a private company, quality is high. They go public. The shareholders get involved. Stuff falls apart. And now all of a sudden, those pants you were buying, that shirt you were buying, that car you were buying, is all of a sudden, it's not the same thing.

Yep. What, you know, I'm sure you've seen everything peddled on the supplement side. Is it like, I'm always fascinated by it because I know there's no silver bullet, but I'm always like, kind of like that guy testing out different things. Is there anything like being in the industry? Is there anything anyone listening? Because a lot of people listen to pretty high achievers, high output, anything other than maybe the first form multivitamin. we heard about anything else that's worth even mentioning? Yeah, I mean, and again, I'm all about the basics. But there are supplements.

I think everyone should take a multivitamin, a red and a green supplement, which are really important because we don't get the stuff from our vegetables that we used to get. The way farmers don't turn over soil, they don't use compost. Like everything is so mass produced, that tomato you're getting right now. is not the same as a tomato you grow in your garden by making your own compost. So reds and greens, fish oil to fight inflammation, because we are just overly exposed to things that drive inflammation, stress, pollution, oxidants, all these, all these things.

Those are the big ones for me. And everyone sees me and they're like, oh, man, this guy must love his creatine and must love his protein powder. I actually have a different view on supplements. I don't believe in performance-enhancing supplements and increase your performance. I believe in supplements that increase your health. Because on a platform of health, then performance will go through the roof. That's fascinating. I never thought about it.

I mean, it makes complete sits here and you say it, but I've never heard it positioned like that. I want the stuff that makes me sleep better, that makes me feel better, that helps my guts work better, that helps me with inflammation. because then I can work out harder. And you might not think that getting an extra 5 or 10% on a workout as much. But that stacked on top of each other for 27 years. Now, to put that in another perspective, you know what Amazon is, right? Oh, yeah. You know what Google is?

Yeah. You know what Apple is? Oh, yeah. Okay, throw me out a number. How much would they pay me a year if I could increase their profits, by just 10%. Oh, a billion. There's probably, like, hundreds of million.

Do you know what I'm saying? Like 10% doesn't seem like a lot. But if I had this like way and I could go to Tim Cook and I could say, listen, man, or Jeff Bezos, I'm going to increase your sales by 10%. What can you pay me? I bet those guys would pay me $500 million a year on salary tomorrow. Yeah. Without even blinking an eye.

Exactly. Well, it's called compounding. And it's the same thing with the, human body, right? All of that benefit, it's maybe it's not 10% at one time. It's a compounding effect, right? 10% Monday, Monday afternoon, Tuesday. Oh my God, I'm, I'm the fittest man in the world when I'm, you know, 40 years old all of a sudden. How fit are you now? Look pretty fit to me. I mean, men's health did vote me one of the hundred fittest people to walk the earth. So I had to Google what that meant.

There's been 80 million people on the earth. The list, I mean, I assume it's anyone that ever set foot on us. So it would include Jesus, Thor, Zeus, Hercules, Achilles, Perseus. I mean, you could put a whole bunch of people on this list. Osiris, if you're Egyptian, and I'm Anubis, and I'm fucking top 100. So I'm doing all right. Maximus just the Greek God here. Yes.

Talk to me about, you know, we talked to you, you talk to you. how COVID, you know, the pandemic has changed. But for you, the business of training, online training, the marketing of your business, I'd love to get some insight, you know, like how it has changed that, how it's open things up. And, you know, what, what does your business look like? Yeah. So in terms of my business as a whole, my goal is to be as authentic as humanly possible. I'm a real person and I want to humanize myself to show you guys that I have the same struggles that other people do. Like you've heard them in the podcast, my little dude.

I'm a dad. I watch my kids most of the day. I got landscaping going on in the backyard right now. I got to do emails. I don't just work out in a gym all day. And I think for a while, that's how the fitness industry was marketed. Like anyone who was fit was this vision of perfection

that just didn't have a real life. that only ate broccoli and chicken breast and just worked out like a machine all day. Kind of like Ivan Drago from Rocky Ford. You know, if you know that reference, oh yeah. Don't you got to go. In the Russian lab, he was made of chiseled stone.

That's not how it is. Like we all have real lives. And so where the pandemic changed stuff for me is I've always prided myself on being authentic in exercise, but before that, I don't know if I was hesitant, but I didn't think that my personal life necessarily belonged as much as it did. And then during the pandemic, there was all kinds of people that were working from home. They're doing Zoom interviews with no pants on, just like dressed from the waist up. They got their kids. They're dealing with the stuff. And I thought, I should really show people these other aspects of my life because it's completely relatable

and it will help people a lot more. How do you do most of your marketing? What's your, I know you said Instagram's big. Is there other things that you utilize? Social media is the big one. That's huge for me, Instagram being the biggest. And it's interesting with social media because different people, some people do better on Twitter. some people do better on on Instagram, some people do better on Facebook.

I'm an Instagram guy. I love Instagram and it works the best for me. I do email probably about once a week. I have an email base website. And then the whole thing with marketing, and I'll say this as bluntly as possible, the best marketing on the planet is to just become as famous as stuff. Just facts. Like here I am putting out all this content.

It's great stuff. I'm writing for men's health. I'm doing emails. I teach seminars. Ba, blah, blah, blah. And I have a fair size following. If I could become a movie star,

oh my God, I would have 30 million followers. And so one of the big things with marketing is like driving that fame. And what we've seen people do, let me tell you about Kylie Jenner, talk about her a lot. And I love the Cardass. from a business sense.

Last year, Forbes released their list of the highest independent earners or individual earners on the planet. Kylie Jenner was number one. She made more than two, three, four, and five combined. And we're talking people like Rihanna, who's worth $1.7 billion from cosmetics. She was able to parlay her fame into other things. And when you look at the playbook for the Kardashians, and by the way, they wrote the playbook, whatever you want to say about them, because they went from, there was a stat I saw Kim like 12 years ago or whatever was worth $4 million. She was like $1.2 billion now. They've turned their fame into tequila, cosmetics, skincare, clothing, food, water, and they're killing it.

And so that's the best marketing going. Attention is currency. I preach it all the time. You got to have attention to scale anything. Yeah, so imagine how many workout programs the Bobby Maximus could sell if he would start in movies like The Rock. And by the way, the Rock's another guy. I'm not saying he's copying the Kardashians playbook,

but it's been laid out. He's got his tequila now, the highest selling spirit in its first year in history. Because he's got the network from, the movies. He's got his project rock stuff. He's got his Zoha energy drink that he partnered with I think it's Moulson's Coors that they're like a like a minority minority stakeholder and doing all the distribution. Like brilliant. He's not signing deals with other people. He's like, I'm going to make this myself and use my network because he's got a captive audience.

What's his captive audience worth? Like an account that's got 190 million followers. What's that worth the advertisers? What's worth a lot more? to him when he can make the lion's share of the profits. That's right. You turn that attention into scalable businesses and different things that leverage the audience. Build the audience and then you build the business. You got it. And you can, you know, do a lot of things.

Yeah. Bobby, what's the future hold for you, brother? What are some of your goals? I mean, what's down the path for you? You know, there was a time that I would have been hesitant to say this, I think, because of self-confidence. I want to be famous. And I don't know how I'm going to get there. I don't know if that's getting into the WWE.

I don't know if that's getting into movies. I actually just filmed a movie a couple months ago. It's going to be out in November. I don't know if it's like being on the men's health cover and working more. But I want to help as many people as I'm going to help. I can because I really think that if I didn't found exercise, I wouldn't be here today. No one would know who I am. And I've seen it changed my life, but I've also worked with people that exercise and some

self-care, some self-love, some sports psychology work has improved people's lives from top to bottom. It's made them better fathers, better mothers, better mothers, better mothers, better lawyers, better accountants, this whole things. and to help the people that I want to help, I need to build an engine. And so that's the goal. How I'm going to get there,

getting famous is a lot harder than you would think. Because my movie could take off and I could be on my way or it could bomb and then there's nothing and it's just another cool story. And I have that attitude because I have failed. There has been so many times in my life I thought, this is the thing. I finally got it.

And I've fallen flat on my face and it's failed. And it hasn't. So, uh, to be decided. Yeah. Well, every failure is a learning lesson,

right? If you, if you treat it that way. Cool, man. Where can everybody keep up with you? Uh, all things Bobby Maximus and the past of fame.

So, so yeah, I mean, I mean, there's two basic ways. One, if you punch Bobby Maximus into anything, Google is Bing still?

still a thing. I never hear a Bing anymore. There was commercials for a while, but it's where we had dead bodies. You can put it into the Google, you can put it into the Bing, the Facebook, the Instagram, you will find me. The second way, which I really don't advise people to do, is go in your bathroom at midnight, turn the lights off, and say Bobby Maximus five times into the mirror. But I can't, I can't guarantee you're going to like that outcome. So don't, don't do that. Just type in Bobby. Bobby Candyman Maximus. You know, I got to reference that movie.

There's like a Candyman remake that's coming out. And that that original movie scared me so bad when I was younger. I can't. I'm kind of curious about it, but I don't know if I can watch it. Yeah, just enough realness that you're like, maybe that could be, I don't know. Like it scared the crap out of me too. I think we're close to the same age. Yeah, it was one of the, I think it's one of the most like underrated,

horror films of all time. Like, it is genuinely, you know, this Saw franchise, it's kind of gory and kind of shocking, but it's not scary. Yeah. Do you know what I mean? The Purge isn't really scared. The Candyman, that should gives you, like, that alters your brain for life. I totally agree.

You got time for a real quick one word, rad or fad. I give you one word, you give me rad or fad. Okay. I'm assuming fad is bad. Uh, yeah. I mean, it means, you know, we, we, you could good or bad, uh, or just truly a fad, like not going, not thinking around. Some of these should be, uh, some of them have been around and probably way past fad stays, but you get the premise. Rad or fad with Bobby Maximus. First, Connor McGregor. Rad.

Agreed. TikTok. Oh, okay. Keto diet. protein powder. Rad. Online coaching. Rad.

Cool, man. Really appreciate you coming on. You guys know where to find them, Bobby Maximus. Look them up on Google. Look them on Instagram. Really motivating and a really cool guy. I really appreciate you, Bobby.

Hey, thank you. And listen, I'm humbled and honored that you took the time to me to talk today. I really look at myself as a normal. guy from the middle of nowhere and it's always, it's like an eye-opening experience for me when someone values me enough to spend time with me and have me on the show. So thank you so much. Well, thank you for coming on. Hey guys, you know where to find us. We're at the radcast.com. Search for Bobby Maximus. It'll bring up all the highlight clips from this episode, all the

information and a pretty cool rat or fad. We'll see you next time on the radcast.