Right About Now - Legendary Business Advice - Bring Out the Beast in Your Business with Mike “C-Roc” Ciorrocco - The #1 Rising Influencer in the Business World

Episode Date: December 27, 2022

Welcome to another episode of The Radcast! This week Ryan interviews Mike C-Roc, the Co-Founder of the innovative tech platform Blooprinted, the powerhouse behind the "What Are You Made Of?" podcast and the best-selling author of Rocket Fuel Convert Setbacks. He is a performance coach, author, dynamic public speaker, tech visionary, and thought leader.He shares his mission and how he is helping people become UNSTOPPABLE in getting their message out. Tune in now to learn from one of the most inspiring figures of our time!Keynotes from the episode: Croc talks about how he came up with his brand and alias (00:50) Croc’s background and how he started in 1998 (03:33) Croc unleashed his beast within and became a serial entrepreneur in 2017/18 (05:10) How persistency and consistency help to be successful (13:06) Take responsibility and take action - mission of Blooprinted (15:40) C-Roc brand overview and open to collaboration (18:50) This episode is packed with energy, knowledge, and passion and we know you will get a ton of value from this.To keep up with C-roc, follow him on Instagram @mikeycroc or website https://podcast.peoplebuildinginc.com/Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. I'm Ryan Alford, your host. Excited today to talk with my new good friend, Cirok. What's up, brother?

It's having it, Ryan. Glad to be here on the Radcast, man. The Radcast. I'm tired of. Let's go. I know. Hey, man. Pretty rad yourself. I enjoyed meeting you at Think Billions. It's funny, you know, you gravitate towards like-minded people and, you know,

loves your energy and, you know, just how engaged you were at the event and big ideas, doing big things, man. And, hey, C-Roc. I mean, you know, like, I like a personal brand, but geez, that is, I just like saying C-Rock. I love it. It suits you. My friends couldn't pronounce my last name, so they started calling me C-Rock. And I'm like, if you guys, that's what we're going to do.

Let's just make a brand around it. Actually, real quick, I'll tell you before you ask your first question. I don't mean to take over your show. Please, you take it over. Listen, I was at this event at Grant Cardone's office, right? Yeah. And I'm hanging out, and we did the speaking thing. We were going through, like, you know, how to create your story and all this.

And I just stood up and introduced myself and I said, hey, my name is C-Roc or Mike Shrock. and my friends call me Sea Rock. And they told me immediately, like, that's what grabbed them. Like, my friends call me Sea Rock. And so I'm like, well, shit, I'm now your boy Crock. Like, that's going to be it. And I just ran with it. And it seems to be working out pretty good.

No, man. I think so. Host of What Are You Made of Podcasts. I see your gear in the background. I love the branding. And for those that, you know, we'll formally, Mike Sharako. But better known as, and we'll say, see how many times we say C-Rock in this episode. Yeah, that's right.

Yeah, but usually I throw something in the beginning of it. Shiboy! Ah, yes. Oh, I love it. Hey, first guess, and we're hitting episode 300 launches this week already recorded. So you'll be maybe 3.4, 305 by the time this rolls out. But first guest, I think, that had a soundboard. Oh, no way, man.

That's awesome. I didn't even ask permission. I don't do that. I get in trouble a lot, brother. I just do some stuff sometimes. Look, it's the radcast. If I started getting on to people for doing something on the show, I mean, you can't be the fucking radcast to be like, you can't do that. We kind of all, it's good.

The radcast is meant to break the rules. Oh, man. Yeah, I have some fun with the soundboard. It's probably a mistake for them to put this in my hands. But, you know, I'm on clubhouse messing around. I do rooms on Clubhouse and I think I told you yesterday I bring out Little C Rock. He's got this little high-pitched voice and he's like my alter ego and I can say some some ignorant stuff through little C-Rock voice and everybody loves them.

You know, and I try to stay straight and narrow myself, you know? Yeah, right. I love it, man. Well, cool. Mike, let's talk. I know we're going to dig into some stuff and, you know, about your background and all that sort of thing. But let's at least place you in the mind, everybody, your serial entrepreneur, run a lot of companies doing the podcast,

heavily into the personal branding side. We'll get into that. But let's at least ground it for everybody with, you know, what got you here today, a little bit of that journey. Yeah, look, for the longest time, I mean, I started in home sales back in the 98, right? I was go to houses, drive all over the freaking Delmarver Peninsula, in the Mid-Atlantic region and cut my teeth on in-home sales. And I absolutely hated it, but I didn't know anything else. Like, I was in the restaurant business because I dropped out of college with a 4.0.

I was just done with college. I watched the movie Cocktail with Tom Cruise, thought I was going to go and do what he did in the restaurant business. And unfortunately, the restaurant business at the time, I mean, it's a lot of cash and drugs, women, alcohol, staying up late. And I went down that wrong path, man. And I didn't even drink until I got the college. Like I didn't, I, I so focused on football.

And, man, I went off the wrong path. And, you know, when you do that, a lot of times I feel like, you know, I just lost my focus. And I thought that I was grasping anything I can grasp onto to to get paid the bills. And it ended up being in-home sales. I hated that job, but it made money. And it taught me a lot, man. More than the money, it taught me a lot. And so eventually I got into real estate and mortgages and started building.

and I've always leveled up. Like I'd start something and accomplish something and I'm like, okay, what's next? What's next? And I just started leveling up. And I didn't really know what I was doing most of the time, Ryan. I just kind of figured it out and understood that revenue drives companies. And I just try to focus on revenue all the time. Revenue, revenue, revenue.

So, you know, that's kind of where I got started. And then, you know, in 2017, I decided, you know, I was making money. I was living a good life. I have a house here in Ocean City. I can see downtown Ocean City. The Bay is right here. I got a nice, this man cave in here in a pool and wife, 20 years married, awesome wife, two kids, healthy, right? Good life.

And I started to settle, right? I started to settle on that good goodness. And I woke up about 2017, 18. I'm like, there's got to be more, man. I got to be, but I had to be willing to give up good to go for it, right? And so that's where I ended up going after and starting to become a serial entrepreneur. I just started like, man, there's so much more. I got to play a bigger game.

and worst case scenario, I can always go back to the Caribbean, be a bartender. Making some cocktails. That brought back some memories right there. I was thinking, as you said that, seeing Tom Cruise, macking on every girl down in the Caribbean and making martinis. Dreams and cocktails. Yes. Oh, man. I love it, dude.

It's funny you talk about the level up stuff. Like, no, we all see the monikers. You got to give up good. to go to great but it's true it's like but what what makes that click what makes what makes that someone finally take that leap especially when you know it's easy to go not easy it's easier you know if you're 25 no wife no kids no responsibilities to a degree other than yourself to flip that switch to go all right i'm average i'm going to go big and not have to risk a whole lot other than my own fortune i guess but how you know

What made that really tick for you? Well, you know, by the way, I was playing golf three times a week. I got down to a three handicap and hanging out with older guys. And I'm thinking to myself, man, like I'm already in this retired mode. Like, this is bullshit. I'm not going to get. Am I allowed to cuss on the show? I'm sorry, man.

Oh, fuck. Yeah. Dude, Saraghan. Okay, I just want to make sure. Can I have a mouth sometimes? I mean, I'm a Christian. I read the Bible. Listen, I pray.

I go to church. I have a mouth. And I'm working on it, man. I'm the same way. I like to use it for. for punctuation. My wife gives me crap all the time about it. But anyway, I, uh, what was the damn question again, man? What makes that tick go to be? Yeah, I mean, what made you go? Like, okay, I got to go big. You know, like, not just, it wasn't what made you. I know what, look, we all

think it. Do everybody thinks it? But what made it go into action? So, uh, 2019, my stepfather, uh, who stepped in to be my father when I was about 10 or 11 years old, he passed away from a sudden heart attack. And he was a hunter. He'd, you know, go out in the woods and hunt and walk. And he always wanted to, he said, if I die, I want to die in the woods. Well, he almost died in woods. He got to his car and he had a sudden heart attack. And we got the call in the middle of the night. And it was like a shocking call, like, you know, getting a call like that. But what I, what happened to me at that moment is like, holy cow, like he was 62 years old. And I was like 40, like early 40s. And I'm like, man, like this window shrinking. And I started asking. And I started asking.

myself like what have I accomplished what impact have I made on this planet you know sure my family I'm taking care of them this and that but like like what if what if I was put here on this planet to do amazing things that can like really impact the world and I'm not doing it and I started to think to myself like that's one of the ultimate sins is the fact that you have been given an opportunity and ability and you're not doing it and I look back Ryan on on things and I was like you know I feel like felt like from long as part of my life I knew I had this I knew something was special was here, but I would always like keep it in a cage because I allowed other people, their talk, you know, growing up as a kid being bullied, you know, discouragement,

my own screw-ups. And I feel like I build up a cage around me or a wall. Like, you know, and I was like this beast inside and I thought I was crazy. I thought something was wrong with me. And then I read the 10x rule. I don't know how my brother said, hey, this dude sounds like you. You need it. You need to read this book. I'll read it. And I read this, the 10X rule and I was like, holy cow, wait a minute, gave me validation. I'm like, I can be a beast. I'm not the crazy one. Like the people around me are just confused.

They're confused and settling. And they think that if I, like, want to go be an actor or be in movies or if I want to start an awesome show and bring celebrities on and start doing amazing things and be a billionaire, like that that, that I can do that. And they're confused thinking that I couldn't or they're confused thinking that I shouldn't give up some things to go for that. And it just unleashed me. and I started moving things out of the way, including people.

And so that, I guess the wake-up call was when George passed away. And, I mean, he was just such a good guy, man. And I realized, like, I'm the man now. And I'm not going to let anything anybody stop me. And I'm really an unstoppable being. And so, yeah. It's crazy, you know, listen to you talk. And I'm going, it sucks, but it's so powerful how something so negative.

and so bad could unlock something so great. You know, you know, your stepdad passing away and is terrible, it's shitty, and is every reason that that's terrible. But the blessing of what that unlocked in you, you're, you're thinking about that? 100%, man. And I'm a spiritual being. Like, I, you know, again, I grew up as a Christian, but I've been really studying different religions and studying things and trying to ask questions and really explore.

And then go back to the Bible and say, okay, does this, does this Bible say, this part isn't true. And so I really believe that, like, I'm a spiritual being. And when people pass on, I believe that their spirit goes on, right? And George, like, he's so passionate if you met this guy, man. He had a real deep voice, man. And he would yell at us when we were kids, never laid a hand on us. He just always told us to do good, good happens, do bad, bad happens, right?

Real simple, never really good with money. I mean, he couldn't make money. He didn't make a lot of money, but he was really good with stretching it a long ways. but he was so passionate, man. You talk about baseball, man. He'd get right up on your, he would jump off the couch, scared a crap out of you because he was so passionate.

And I really believe, Brian, that when he passed away, the spirit came in it, and he's with me, like, when I'm not, you know, he used to not be with me physically, right? And he couldn't do it. But when now his spirit is like wherever it goes.

He literally is here somewhere, like putting a foot in my ass. You know, like I really believe that. I can't describe my little brother Casey. It was his real dad. He, he, expresses this like this experience that he has all the time with this. So I've seen it too much and feel it too much that know that it's that it's true.

Some people think it's like out there and that's fine. That's their problem. But I really feel like that. I feel like I have his passion. I didn't have that before. Yeah. You know what is talking about C-Rock host of what are you made of and C-Royle-O- Entrepreneur. C-Roc.

So like I've been fascinated recently and I want to go down this path. just for a second with you. You know, you're talking about, you know, we were talking about like unlocking this potential you had and take it to the next level and what triggered that and all those things. I'm fascinated by, and I've been studying what's the makeup? What's the variables of success?

You know, what the people that have success and the people that don't. And I can't, I haven't completely made up my mind on at every level because I see a lot of people that seem to, they go to the 10x conference, they're doing a lot of stuff. And they are grinding by any sense of the measure of the word. And I'm like, but they aren't getting anywhere.

You know, like, and I don't know if it's because they're focused on the wrong things or if they're unlucky or if they just have it put together a product, a plan, a business that's like sellable. But it's a fascinating, you know, thing for me because I see a guy like you that's had success. So obviously you haven't had a struggle of putting it together. You just want to go bigger. But what's those variables for true success?

Yeah. So it's a question I ask myself a lot, man. And what I really understood from interviewing so many successful people is persistence. We hear it all the time. Persistence and they're just like relentless. And I use this, you know, stubborn on my shirt here today. It says stubborn perversely unyielding. Inexorable is another word.

Unyielding and unable to be stopped. I I that that's one of the main things but the other thing is what are you being unstoppable towards right and I really feel that people aren't getting clear on what they actually want yeah and the thing about this is if you think about this if I wanted you to do something for me to help me some with something right and I sent you a message and it said ABCD, FG, H IJK all the way to Z right just the letters yeah and then it had zero to zero nine digits underneath that right and then I said Ryan dude why aren't you helping me man man like why aren't you why are we getting this stuff done what's going on right and and there's no message

there it's not clear on what i was wanted and that's the problem in people's mind and so that's what people are doing really literally they're not like 95% of people have no clue what they really want so when you don't we're not clear on that you're not clear on a mission target you're not going to hit it you're not going to have success now if you're clear that's the first step if you get clear then from there you just got to commit you decide it's a decision commit all in like nobody's looking you do it anyway when you don't feel like it you do it anyway by the way that's when you get 100% participation from yourself because you're going to do it when it's easy you're going to do it when people are looking right and then consistency boring old consistency

over long periods of time makes the biggest thing well most people get bored and I'll be one of the first people to tell you sometimes I get bored you know I know you like you did 300 episodes bro like that's like you know as well as I do some days you don't feel like doing the podcast might have might have been today I don't know But I'm going to light your ass up and I'm going to light your show up and make sure that you know that it was worth having the show today. Even if you didn't feel like it, right? Oh, I do you're a little brother. I was jazzed.

I know how that feels, though, because some days I don't feel like freaking doing the podcast. Yeah. But I do it anyway because I know if I did that over a long period of time, I'm not going to recognize myself in six months a year from now. And I don't know about you, but I've listened to early shows of mine. And then I compare it to a recent show and I'm like, holy shit. Like, that sound awesome. You know? Exactly.

And I start, you know, and see what it does is it makes you full of yourself. And that's a good thing. By the way, full of yourself. If somebody's going to talk to you, like they're going to talk to you, man, he's full of himself, oh, this and that, you know. Yeah, you're damn right, I'm full of myself. Because I'd rather be full of myself than empty of myself. Yeah. And if you got a problem with that, that's your, you got to deal with that.

So the other part of this success thing is they, people allow the wrong people in their environment, the chatter to stop them and steal their dreams from them. And I don't let that happen. I'm like, I'm ridiculously non-negotiable with that. Like, if somebody starts talking shit to me about what I'm doing, I'm like, listen, you got to figure that out, man. Yeah. Like, it's not my problem.

That's on you. That's on you. I love to help you. By the way, I'll help you, but I'm not stopping. Like, I'm so committed. So that, and then one other thing I'll tell you, there is a true thing to this. Whether you believe in the universe or God or whatever everybody believes in, there is this, this, like everything's made of energy, but there's this substance that we can create things out of, right? And the way we create things is from our thoughts.

And if you really believe in this and you're committed to this, you can, you can, create anything. Like I'm looking at the guitar right there in a picture and somebody back in the day had a thought, man, we need something to tie some strings to, make some music. And then it formulated out of energy from thought. Once you grasp this, man, you can be successful at anything you want because you can create anything. Like we're put on this planet. By the way, I'll finish, I'll wrap with this. I get fired up about this topic. I love it, man. That's why I asked that. I knew you'd go big. But here's the fact, right? Like, like when we create like what we're put on you're on this planet to create, right?

We're put here to create. If you stop creating, you go back to the planet. You go back to the earth. You start to destroy. So you're either creating or destroying. And that's what people don't really understand. It gets stuck in this middle ground or the destroying part. And so success, man.

I said a lot there. I think I covered it. You did, man. I think you know, you said some interesting there. I mean, it's you're either building up or tearing down. It really is. Yeah. comes down to that.

Like, because it, you need to tear down someone else or yourself, right? I mean, it's like, and a lot of people, it's one of the, it's 50, 50. Some people, they're their own worst enemies,

you know, and some people, well, they're listening to their own people, you know, because they're getting teared down by others, which is still, it all circles around you,

right, at the end of the day. Yeah, it's it. Well, you got to take responsibility. And, you know,

the other thing is taking action. Yeah. Right? Most people will get, a lot of concept, like digital courses, for example. People watch digital courses. They don't even finish them. But they don't finish them because they don't know what to do afterwards.

They don't know what actions to take. Matter of fact, we started a platform called Blueprinted. It's B-L-O-O-Printed.com. And if people go to Blueprinted, it forces creators and experts and consultants to put their content in an actionable step-by-step process instead of a consumption, which turns people into spectators. Yeah. Taters.

I like that. Nobody wants to be a freaking tater. Tater. And it makes people do the practicality, the practicality. part of it and take action. And that's, you go to events, a lot of people go to masterminds, 10X brook on all this, and they don't take action. Yeah.

Well, they get pumped up, you know, like those pump up sessions and all that stuff. And then, you know, it lasts. They get motivated for about a day or two and then it kind of fades. But talk to me about the Crock brand, man. Like, you know, you're a serial entrepreneur. You got hands in a million things. But let's give everybody kind of summary of, you know, what your brand is and how you've leveraged the podcast and other things to kind of build it.

Yeah, so back in 19, when I was all going on, I was grinding in my local market to get known for the real estate mortgage space, right? Just grind in, dude. And listen, with all due respect to real estate agents, like most of them are looking for the next happy hour, you know, the donuts that people bring to them and all this rather than building themselves. Right. And I would have events, local events, and two people would show up and 10 people, and 15, and

then one. And then I'm like, there's got to be a better way. and I was grinding. And I started thinking, well, maybe I'm aiming too low. So I started thinking to myself, well, maybe I should just aim for the whole Mid-Atlantic region. And I'm like, if I do that, I might as well just go for the nation. Like, let's go nationwide with this stuff, man. Let them know who I am and what I do.

Because most people do not, like, operate on, like, the way I do. Like, unstoppable, relentless. Like, people cannot talk me out of something. Right? Like, I'm going to do it. And you mentioned this on my show. Like, you want something. You go get it.

Yep. Right? So then I started thinking, okay, globally, then Congress was talking about UFOs, and I'm like, well, there's aliens. Let the aliens know who I am. And then I started just thinking that way. I'm not saying there's aliens guys to relax. I'm not saying I need to get known by every single person on the planet, but I just started expanding my mind. And when I did that, it took actually less energy than I was spending in my local market to blow this up.

And we put a little bit of money in the logo, made it, you know, looked like I put some intention into it. And I just started getting loud and obnoxious about, you know, creating unstoppable people. Because Ryan, what I do is I take a mission, which is all people, all people are unstoppable to live in a life of their dreams. And then everything I do, I filter through that mission. And if it doesn't go with that mission, I get rid of it. And so I just talk about that all the time. And all the companies that I set up, the reason it works is I have great people around me. But more importantly, everything aligns together.

If it doesn't align, I get rid of it. it makes a lot of sense. I like to call it simple, but it ain't easy. You know? Yeah. And it's like it's not, the formula ain't complicated.

But it's, it takes the right coach, the right program blueprint, you know, to get there. And that sounds like that's what you're unlocking for people. Yeah, 100%.

And of course, helping people like when I see success in something, I know you're the same way, then I want to show other people how to do it. Yeah. And then I can, create a business around that. Like the podcast agency started like, you know, I've been on over 400 episodes of other people

shows over 300 of my own, 700 in the last three years. I got something figured out. So I figured, you know what? Let me help other people do this with what we have. And it immediately, it's one of the companies I started that actually blew up right away. And, you know, I've grinded. I got tech startups right now that are just like, oh my gosh. I'm an impatient some bitch.

And, you know, like that's the first thing that like, boom. I'm like, oh shit, it works. It can work. Business does work again. You know, like I say again, because I had success in the mortgage space. But I really haven't had a lot of success financially in anything else besides that. Like to the level of that mortgage, like 10 million in revenue over, you know, in a year. So, but the podcast agency blew up. Now I'm looking for strategic partnerships and really want to blow this thing up and, you know, not compete.

Like collaborate. I don't want to collaborate strategic partnerships, man. No. I love it. I know we're up against it on the time. We're going to have a part two of this because it's my fucking show and your kick ass and I want to do it again. Thanks. So we'll pick it back up and do a part B.

I think everybody got a little taste to Crock and all the value he brings. So I know you'll want part two of this. Mike, Crock, we can everybody keep up with all you've got going on. Yeah, I got a clubhouse rooms that I do three, four times a week. It's a good place to access me. And then, of course, Instagram at Mikey C-R-O-C. Go check out his podcast. What are you made of?

I'll be on the show soon. He's on mine because we're going to be doing some cool shit together. I know we are, brother. Really appreciate you coming on. Thanks for having me, Ryan. Appreciate you, man. Hey, guys, you know where to find us, the radcast. Dot com.

Search for C-R-O-C. You'll find all the highlight clips from today as well as the full episodes. You know where I'm at at Ryan offered all the platform. Go follow me on TikTok. I'm blowing up. We'll see you next time. The Radcast. To listen or watch full episodes,

visit us on the web at the radcast.com or follow us on social media at our Instagram account, the dot rad. dot cast or at Ryan Alford. Stay radical.