Right About Now - Legendary Business Advice - Coffey Anderson - American Country Singer-Songwriter, Reality TV Star and YouTube Influencer

Episode Date: August 24, 2021

Welcome to another episode on The Radcast! In this episode on The Radcast, host Ryan Alford talks with Coffey Anderson, American Country Singer-Songwriter, Reality TV Star, and YouTube Influencer.Ryan and Coffey talk about his background of being born in a family of singers, singing praises at churches until he moved to LA, met different people, and learned the blueprint to becoming successful in the music industry. Coffey also shares his inspiration for writing his hit song Mr. Red, White, and Blue. They also discuss the Netflix reality show Country Ever After, the Marketing of Coffey Anderson brand, and more...Coffey also has a quick take on our latest segment of RAD or FAD trending topics;Country Hip HopFancy LikeDolly PartonCountry Ever After Season 2Learn more about Coffey Anderson at https://www.coffeyanderson.com, Check his Instagram (@coffeyanderson); Facebook (www.facebook.com/coffeyanderson)Listen to Coffey Anderson on iTunes Apple Music (https://music.apple.com/us/artist/coffey-anderson/302121446);Spotify (https://open.spotify.com/artist/29YJnMJ7MoLKPM04siMnP5); YouTube (https://www.youtube.com/user/coffeysouthernman)If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I'm all safe. I'll get you everywhere. Marketing. Look at this guy. Let me get you everywhere. You're the best looking, best sounding guess I think we've had, you know? Well, you're the best-looking host. I've seen them a long time.

Except Maria Manuno. She's got you, but that's other reason. I don't have 200,000 followers. I got 200,000 customers. People that follow me have bought from you. I realize that life is short. You better go get it. Let's just talk about my niece to me.

She said, Uncle, I don't have a job. I said, you got a car? She said, yeah, you just pay the registration for me. Sign up for Uber, Eats and Hutch. Go drop off. Some burgers if you don't want to be sitting and farting in your back seat. Anyway, it comes from life. If you don't have this joy, do something else.

They didn't expect it to be as good as it was. But come on, either you deliver or you don't. When you win? I got Tom Brady-Itis. We win. We win, Rod. Come on. You're listening to the Radcast.

If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Rad. Radcast. I'm Ryan Alfred, your host. And I'm joined by the raddest, baddest, country music singer, I know.

Kofi Anderson, what's up, brother? What up, Ryan? How you doing, bud? Hey, man. I'm great now that I'm here with you. Come on, see. I'm going to get you everywhere. Marketing, look at this guy. Lerick to get you everywhere. You're the best looking, best sounding guests I think we've had, you know? Well, you're the best-looking host. I've seen them a long time.

Except Maria Manuno. She's got you, but that's other reason. Hey, hey, hey, I like it. I like it. A little brownie. Romance, never hurt nobody. So, singer, songwriter, influencer, influencer, YouTuber. I mean, the names go on and on, brother. I know you're taking acclaim. And look, reality TV star? Yeah, it's crazy.

Country Ever After on Netflix. Country Ever After on Netflix, over 50 million viewers worldwide. Insane. That's a million folks. Million viewers. We ain't talking around, you know, thousands. It's millions. Millions.

Norway, Australia, I mean, Brazil. I mean, it's unbelievable. The United States, Louisiana, come on. We ever, we ever wear us. It's crazy. It's awesome. Through the Appalachian Mountains, I'm thinking like, what's that song? This land is my land. From here. Come on. Yeah, yeah, yeah, yeah. So, hey, man, for all our listeners, let's give everybody the ones and twos background on a call. Faye and, you know, I know some people, I'm sure, have seen you on Netflix. Everybody's watching Netflix, but let's tell everybody a little bit about your story. My story starts out.

I grew up in Central Texas. My mother taught school. My dad worked at the local jail, so she would graduate him, and he'd welcome a man. And we, music was always a part of our house. My granddad sang on the Chidlin circuit because a lot of black performers weren't allowed to go into venues, so they'll play at these houses and do these singing competitions and concerts, and they would basically feed them a plate, and they called the Chittlins. I could get a plate of Chitlins for singing.

And just ridiculously gifted vocalists, my mom was one of 13, everybody in our family could sing. The caveat was, is most of them only wanted to sing in church. So my mother sounded like Bonnie Ray with Whitney Houston's range. Just insane. But she just loved singing for the Lord. I appreciate that. I wanted to take my career to where I could do what I love and still get a check.

And I was a basketball standout in Texas, but when I was in college and I was dating this girl, and the best thing about her was her parents. I actually stayed with her longer because her family was so, so rad. Bro, they were rad folks. And she dumped me, and I kept the guitar in the situation. I got a mail-bay guitar book, $4.95, and I started practicing G.C. and E minor, four chords. And out of that, I started doing kind of campfire, praise, and worship songs, singing in church

because that's what I knew. And when you're under 21, church is a place you can sing on Sunday and Wednesday nights and get a whole lot of practice, and everybody's still going to cheer for you because you're doing it for a lot. So at that point, I realized that I had a gift. And I always, I'm a capitalist. I'm like, let me figure out how to get paid from this jump. And I moved to L.A., and I started meeting different people.

And I realized that the music industry was smoking mirrors. I realized that there were a lot of people that were famous and broke. And I never wanted to be that. And I ended up meeting Paul Wall, a rapper named Mike Jones. And they were at a urban network convention. And I asked their manager how he monetized, how he made his money. And I bugged him so bad that he really took 10 minutes. And I literally wrote down all these notes and it gave me this blueprint on how to be successful in the music industry.

at that time. It did change from CDs to downloads, downloads, and streaming, but something's never changed when it comes to business, no matter what business you're in. Number one is scaling. Number one is excellence, and number one is getting leads. If you do all those number ones, you end up

pretty successful. And also, you want to work hard and take care of the people that believe in you. I think that every customer that calls, everyone that wants me to do a live short, someone that buys my music, they believe in me and I want to give them the best product possible.

Yeah, so that led to getting on YouTube singing because when I went to sing for record labels, they were like, yeah, you got a permanent tan and do country music. I don't get it. And then, you know, I sang for the R&B labels. And they were like, yeah, you got a hat on. We don't get that one either. So I created my own label from the house. And we had a beautiful roll-up door when you hit the button.

It's called a garage. It was our office. And out of that, I started doing videos every week on YouTube. that got up to over 200,000 subscribers, and then Facebook went crazy, and we're at 700,000 on there. But the difference is most people think of numbers. I don't have 200,000 followers. I got 200,000 customers. People that follow me have bought from me.

And that's the difference. Most people go, well, how many followers you got? I don't care because you can buy followers. You can't buy revenue. Money shows up or it don't. Out of that, I got on Facebook one day. I made a video playing a joke on my one. life when I said, honey, what does YES spell? She said, yes. I said, what is E? Y E S spell? She said,

E.S. It spells eyes, public schoolers. And in the middle of that video, I said, Bravo, EUSA, we need our own show, call me. Alex Baskin, the genius that created Orange County Housewives, Housewives of Atlanta call. We created a little country ever after. Mark Bennett's wife, Mark Bennett created chart tank, the voice, survived, only deal with people that win. Have you notice all the names I'm dropping, they're all winners. Mark Burnett, Mary Roman Downey, she was the star and one of the producers of Touchbound Angel. She's also done countless movies. She was Jackie Onassis in the Kennedy story. Phenomenal. She believed in our show. Netflix put it out. Here we are. Dropped a couple of albums, number two on the charts, number 16 in the world.

Mr. Red, White and Blue went viral on TikTok five months ago. We have over two billion flips on TikTok of just that sound and over 101 million streams independent. All that money comes in my house and my children. You can do it if you apply yourself. I love it. What's the issue then? I mean, like, is it just, they don't know?

Is it education for most of these artists? Absolutely. The music industry is a smoke screen, smoke and mirrors. Think about this. If you want to book a band for your 40th birthday, how do you do it? Nobody knows. Yeah, I don't call.

down there I don't got a bar. I'm a call down from the bar. You got that band. You don't even know. The music industry is this facade, right? Well, this guy got a million dollar record deal. Yeah, but they charge him 14. Kanye West has a forever record deal.

He will always have to put out records of the day he dies. Come on, y'all. The music industry is crazy. Same thing with books. You know, everybody's got a best-selling book, but you have to buy, you know, you publish a book. You have to buy like 30,000 copies. your own book, you know.

And then you can look at the top of the charts, but you get the bill too. Exactly. You're literally buying your Grammy. I mean, you're buying your award. I know. But has this, I mean, has this, I'm going to use the term, and I know it's not,

it's probably not as serious as I'm saying it, but has it blackballed you from, are you just, are you never going to be on the highway on serious because of this? Or, you know, like, is it done that? Or is that, open. No, no, no. You'll never be on the highway because the highway, they partner with record labels. Even when they have a highway find, highway finds are signed. They just

don't have any fans. Come on now. The people that are on the highway fine, they have been signed to a record deal. They just don't have any fans. So Stormy gets on there and says, hey, we found this band. Tell us what you think. If you like it or not. Come on, man. Y'all know what it is. Quit playing. So like someone like Stormy. I mean, is he a friend? I mean, is he only friends with the record labels. No, I don't know. I don't know. I'm like that.

I've heard good things about him, but I'm just talking about how the business works. Yeah, but he has no control over what gets put on there. It's all kind of formulated. Well, I think he has suggestions, but I mean, you know,

everybody has the boss. Yep. I don't know, my companies, and my wife runs on the house. It is what it is until it ain't. Yeah, exactly. So what kind of, what's like your biggest hits?

You know, I know Mr. Red, White Blue is gone huge. That's how, that's where how you got on my radar. I was like, damn, that's a beautiful song. How'd you hear about it? How'd you hear it? Through TikTok. I mean, did you really? Yeah, I'm on the internet, everything. And then Sean, Sean Whalen, who's a friend had been on the radcast, you know, I saw him posting stories when I had already seen your song and I'm like, damn that motherfucker, I'm gonna, I'm, I gotta get him on here. So I love it. So when I wrote Mr. Red, White and Blue, which is the biggest patriotic song since, God bless the USA,

Lee Greenwood. And I'll say that humbly. proudly at the same time. When I wrote Mr. White and Blue, everybody was a patriotic because it was a broke country at the time. Everything with truck, truck, beer, beer, girl, girl, what's up? Moonlight, Saturday, country radio. And there's 50 songs with all those things in it. And my dad served in the U.S. Air Force and gave us hearing serving our country, by the way. So it hits different in my house. And I was seeing a lot of these guys that were eighth grade when 9-11 hit. They were fifth grade when 9-11 hit, and now they're going to battle, and some of them aren't coming home. And I'm meeting their mamas at my shows.

So I wrote Mr. Red White and Blue after meeting Sergeant Craig Karp when he had come back from two rotations in Afghanistan. And I got with Ilya Tishinsky, who helped produce Florida Georgia Line and Riley Green and all these amazing artists, and we created that sound and put it out. a Hollywood music video director stole $7,500 of my money and didn't do the video. So we got a Canon T2I that I still got right here and a 50 millimeter lens and we shot it at my buddy Stefan Lear's barn. My buddy Kenny shot it for me.

We got Black Kenny, we got Jewish candy. Black Kenny shot it. And then we edited it, I edited myself, and I got guys to send me footage. I knew it was going to be special. You knew it was going to be special. that I think he was going to do this? Absolutely not.

Absolutely not. There's been out there. I mean, you recorded it several years back, right? Four or five years ago? I did it in 2012. Released it in 2016. It's crazy how stuff can pick up fuel, like, especially with just where social media is gone.

You know, things get picked up. You don't ever know. And damn, viral later, right? Dude, do you think about all these songs now? Look at the, what's that? with the Mexican guy that was drinking the... Oh, yeah, yeah. The cranberry juice on the skateboard.

Oh, yeah. Do you know how much money he made Lindsay and this? Like, bro, you never know. Like, you're... You only got to be right once. If you don't give yourself the opportunity to win, you're messing up. We've never lived in a world like this, Ryan. Ever.

Oh, you got to tell me, brother. I tell people that every day. Like, that's what we do for a living. We give people opportunities here at Radical. It's like, you know. It's like, what planet are you on? I had somebody tell me, I mean, you're oppressed and you don't even know it. You lying.

You lying. I live in a capitalistic country. When my grandparents were here, they had blacks only bathrooms. They had to drink out of a faucet, hydrant, while other people had a water fountain. Don't tell me I'm oppressed. This is the greatest country, period. If you don't like what I'm saying, this ain't for you. I don't play victim.

I'm more than a conqueror. We win. Anderson's always win. Go watch country ever after and see what I talk to my kids about. We ain't playing. Where does that energy come from, man? I mean, where does that attitude and the positivity and, you know, like win or take all? I mean, what it breads that in you?

My daddy, let me tell you, listen, my mother was an angel. She was the kindest woman I've ever met. And she went to heaven too soon. bad things happen to good people and it sucks, okay? She died of lung cancer, never smoked a day in her life. I realize that life is short. You better go get it.

You better go get it. If you think you've got time, you line to yourself and everybody else around you, you don't know. You don't know. And so when we put mama's body in the ground, even at 10 years old, I knew that I was gritting my teeth going, I'm going to make something happen.

Our income was cut in half, Ryan. From a teacher's salary, which isn't much, they cut our income in half because she just wasn't there to work. My dad bought a deep freezer from Montgomery Ward. He bought shotgun shells, and we went down to the creek. We caught fish and we hunted with freezer bags to fill that deep freeze because we didn't have our money. I'll never go back to those days.

When you know where that energy comes from, it comes from losing. And the moment you taste blood of winning, you'll never do anything else again. Why think Tom Brady don't eat, hasn't had a cheeseburger in seven years? Because he likes rings. Because he's addicted to titles. If you don't get addicted to winning,

you don't need to be around us. This ain't for you. I love it, man. It's so much, I look around and people try to think and try to play the victim. And I'm like, man, there's just so much opportunity right at your doorstep on your hand,

in your phone. You people are making a million dollar living a year off their phone. I mean, I saw King Batch when he first started on Vine. Now he's in movies and $20 million. He's getting $100,000 to post for a company per post.

He's doing three of those a day. You can do a million a week being silly. Let's just talk about my niece told me, she said, Uncle, I don't have a job. I said, you got a car? She said, yeah, you just paid the registration for me. I said, sign up for Uber and Hush. Sign up for Uber, Eats, and Hush.

Go drop off some burgers if you don't want nobody's sitting and farting in your back seat. Just go drop off their food. They got money out here. Let's talk about Country Ever After. Come on. Go on. See my bait.

How is that experience? I mean, bling, bling. Okay, so Country Ever After, I tried out for a Nashville star, which is the country version of American Idol years. It's like the voice with a tractor, okay? Try that with that. And there's a lot of, can you do this? What would happen if we did this? Not what country ever after?

They were like, listen, you crazy. Your wife is awesome. Your kids are funny. Your dad is one of a kind. We just don't cut the camera on and let y'all do what y'all do. And that was what we did. There's nothing scripted. People go, is that really him?

Every day. I ain't got time to be nobody else. I can't be Jason Aldine. He too short. I can't be. You know what I'm saying? Like, let me be me, bro. And Country Ever After is the only show that's family-friendly.

There's nothing blue in it. There's no politics. There's no trash. It's funny. You will laugh every episode. You'll cry every episode. But that came from realizing that we had something special. And in the Facebook video, I put it out there that I was looking for a partner for a reality show.

And we got the contract in. And I'm like, hey, here you go. and here's what everybody else makes for reality. You know, and I'm like, no, no, I need, I need y'all to make it sprinkle. Not necessarily rain, but sprinkle a little bit, right? I need it to sprinkle because this drift, y'all got, I don't do this drill. So they felt like, I felt like if we were going to give up our privacy, if we were going to open up our home.

And my wife was dealing with, you know, still. fighting cancer. And if we were going to open up that side of our family to the world, you need to compensate us. And a lot of times people go, what's the, what's the cost? What's the value? What's the value? Example. I had everybody tell me, dude, how much do they pay you to use your music? I said, they didn't pay me nothing. I gave it all to them. So what did you mean? I said, I gave all of my music. Take this song, take this album, take that download, take this. Why? Because be worldwide. I want to hear me every commercial brand. I want people to hear me every

transition. We'll get to you to hear the theme song. Not because I created it. Then as capital famed me. The Spotify went crazy. It's called branding. Playing the long game. I like it. You know how many people I talk to you to play the short game? I can't put it all. I can't put it all.

If you put me on a putting green, I'm still hit in a hundred yards. Because I do long game. We don't do nothing short. Short money can't be blessed. No. That's in the word. Come on, man. Come on, man.

So your takeaway, and I want to tease the potential of season two. I know the talks are out there, but what's your, how do you, yeah, Blamey, hopefully it rains a little harder around there. Hey, make your name. But what's your, like, after doing it, you've done reality. Everybody knows you now. Everybody knows your wife, your story. She's battling cancer, your kids that are cute as hell.

Like, is it being? been positive. Obviously, you see the big picture of the brand and everything is done for you. It's been so positive. Literally people walk up to us with tears in their eyes saying, I needed your show. I had guys look,

no joke, I had guys look at me going, I didn't have a dad. I don't know how to be a husband or daddy. I literally have watched your show and it's changed me. It's changed my approach. It's changed so much because I didn't have an example. And to be this country cousin for so many,

people to be this country cousin for business entrepreneurs that say, you know what, this dude literally started off singing on the street, made a label in his garage, does his own booking, he's making a killing. I can start my business. A lot of times people only point out, what if you fail? You can succeed a lot of different ways by starting your own and doing your own thing. And the takeaway from country ever after is it put us in everybody's home, it put us on everybody's phone through an app and I'm more than grateful for Netflix.

I'm more than grateful for Roma and Mark and Al's best because they allow me to tell the story and truth. A lot of times you get on media, they can say what they want to say. This is our story. This is how we really live in truth every day. Is there anything that you look back and regret it all from it? I wish I would have shaved more. I'm like, yo, I was waking up looking at.

like a dad, homie. I wish I would have got an edge. Like, it's just, it ain't much to edge it up, cut? You know what I mean? I mean, just the look side of it, I would have done that different. But it was our life. And at that time, the best decision that I could have made was the one I made every time. What can you tell us about season two talks?

What can you speak of? Season two talks, it'll be early 2022. And I am excited about the partner that I've gotten a chance of visit with. I love what they're doing, and they're not going to change us. When our initial talk started with season two, it was, hey, we need a little bit more Tiger King. We need, no, you don't. You got one of them. We don't do that. If you want drama, that's great. That's not us. Our story is our second year of marriage, we decided to fight for each other and not with each other. That's a tweet. I need y'all to catch up like mayonnaise if you listen to,

catch up to what I'm saying. We decided to fight for each other or not with each other. And if you want drama, great. Y'all got that on other networks. Our story is what can we do to love each other in life and to make little things big and make the big thing small. It's not enough of that out there, man. Everything's negative.

Everything's down the dumps. Everything's inappropriate for children. You know, a father of four boys, we barely turn the TV on. Because you can't. Yeah. Because you can't. Because you don't know what they... I don't want to have the sex talk with my four-year-old because of a commercial.

Like, can't they just watch something? And I told a buddy in my own, I was like, that's abuse. When you give someone something that they cannot handle over and over, it's called abuse. When you spank a child that's little, too hard, that's abuse. When you give someone that can't handle what you keep giving them, it's abuse. so it's literally abuse through the media when it comes to innocence

and I'm over it when will there be an announcement on season two that's why I was called negotiation because you don't know oh okay I'm pushing and they pushing and we pull in it

yeah so many day you know but we want a common goal what's the the future of the music you know where you're headed like you're recording anything I know you record all the time that's what's different when you do your own thing

It's not like, well, I'm building up to an album, and then we're going to get to the album, and then we'll have the single release. You know, when you're independent doing your own thing, calling your own shots, it's a little different. So the music industry right now is the greatest has ever been, because you can't put out enough music for people to consume it. Amen. You can't. What you're your own is right now, Ryan? Honestly, you should pay an artist. Uh, I'm, I, you said Jason Aldeen.

I do enjoy Jason's music. No, Jason's, dude, I love, you can't tell me. I got every Al Dean album, period. When she says, baby, that's my jam. Everyone, I'm like, yo, that's my dude. There's something about Al Dean's music that's like, it's never too slow, never too fast. It's kind of in the middle. I can listen to it, riding in the car.

I can watch it or listen to it in the gym, pump an iron. Like, you know, it'll get on a rift. I'm like, so, you know. And now I do have Mr. Rob White and Blue. He is in the workout rotation. Good. That just showed you have taste. Okay, so the thing about, the thing, if Al Dean dropped a new song every Friday, you'd buy it. Yes.

Me too. Bro, me too. Because I love what he puts out. So what I'm saying is, is you can't put out enough content for consumers. The new music industry is quality consistent content. If you can drop a good song every week, Mix Master, and build a fan base, what happens with the algorithm of Spotify? Can we get real? Oh, yeah.

Get real. Real. The algorithm of Spotify is this. If I drop a song and you follow me, you listen to more than five seconds of that song. The next week I drop one. You get a ping that says, coffee dropped the new song. Why? Because they want to fight against Sirius XM the highway.

They want to beat all those radio stations that are digital to say, we want you to stay here and give us your money. So we're going to give you, we're going to make success stories of the artist. I love it. I don't have to have a whole album anymore. When I get done with a song, get a cover, put it up. guess what? You're going to get a ping that says, coffee dropped the new song.

Then you're able to go from 6,000 followers to 6,000 and 9 weeks. You go from 60,000 to 500,000 for months. That's real money. Every one million streams you get is $7,000. It all adds up. Put out 100 songs. Yeah. It's just mad, baby.

I know. What's your writing process? Like, do you write with, do you have partners? Do you write alone? I mean, what's kind of? I write all the time. If I have to sit in the room, hey guys, how are you feeling?

What are you thinking? I don't do that. I'm like, up this mom. Wait before I was a sign. Focus on winning on being number one. I'm in my song. That is the first song on the Radcast.

I love it. First live. Yeah. So, mine always comes from life stories. All right. So literally, I'm in Nashville recording, right? Kenny Greenberg, who's all the guitars from Jim McGrath is in the studio.

With me, Kid Rock was my, Kid Rock's drummer was drumming for me, Eric Church's bass player. Like, my band looked like the country of Bengers. Run is crazy. So there's this old dude sitting in the corner, he ain't happy about nothing. Bit of beer face is 10 a.m.

Now, hey, Cobby, his country music, I want to drink and be miserable. Quit with all this happy country. I'm like, all right? I open, just joking around. I open up Facebook. I see my ex's profile. Every status she had was about her new boyfriend.

Oh, my new boyfriend, he can goggle peanut butter. He's strong. I'm like, why would you go? Oh, my new boyfriend, he can swim backwards with a Yeti tied around his neck. He's scorn. I'm like, this dude sounds like Chuck Norris. I'm going to sing this one. I saw his face and wrote a song about you.

I saw you in Walmart. Come on. You're holding his hat. we've only been broken up about a week and a half Hey I'm not jealous I'm just telling you

you left me playing something looked peculiar and I was noticing Listen y'all Your new boyfriend is ugly And I'm glad that he is Won't you go get and have some ugly kids. Hey!

Who hasn't wished that on their ass? Come on, man. Bro, life gives you music. If you got to sit in a room, you run out of ideas. Life gives you music. It goes to me. We've never been serenaded on the

Radcast. We've got a lot of first. Oh, that is it. I love it. Can we get a Radcast original? My fire. All right, keep your nose up. Anyway, it comes from life. If you don't have this joy, do something else.

If you had a job that you can't stand, go find a new one. Go bet on yourself. Come on, y'all. It's too short not to have this type of energy with what you do. So where, other than season two, I mean, talk about the future. I know, you know, your wife's still battling and my prayers are with her. Thank you. We need them.

What, where is this headed? Coffee Anderson. Where is the brand headed? I mean, is there... Do you put markers out there? Are you just, I'm... I know I'm going. I'm playing the long game with the brand.

I'm making money. I have to. Because if you don't have a goal, you just run around. You know that there's it when you're on the way to Vegas from Cali? And there's that open plane. If you don't get some type of direction, you're just going to be aimlessly running around like an idiot.

So, for me, four years ago, I put myself on a 60-month plane. plan to be at $60,000 to sing for an hour. I wanted to put that price out there to shoot at it. How do I bring that type of value to a buyer? How can I sell that many tickets if someone wants to have me at a venue? How can we sell that much beer if it's a place where there's a beer garden or whatever? And I never wanted, I never chased the Nashville record celebrity side of it because I felt like having customers, I mean, having fans, I'm not. I'm not. I

I mean, having customers would be more advantageous for me to keep it. The support going until a partner from Nashville said, let's do it, which they did. So I signed a 50-50 option with Riserhouse record. So Riser House put out John Party. They put out Mitchell Tenpenny. They have Dylan Carmichael with the new song. I'd rather drink a hot beer, you know, then take his old woman back because I don't have to drink a hot beer. So Jen Johnson over there came from Big Machine, which is Taylor Swift and Dan and Shea and the FGLB boys and Cadillac 3 and all those.

And they just started a boutique label and I love what they do. And we get a 50-50. If the record makes 10 million, they get five, I get five. But I get country radio out of it. And country radio makes you a household name like that. I've seen guys with less talent and make more. And so I remember when Chad Butler, rest of peace pimps,

he said, I've seen too many real dudes to let these fake dudes beat me. So that's how I feel. When will you start hitting the airwaves? I mean, are you already? February. Yep. Okay.

We got, they didn't expect it to be as good as it was. But come on. Either you deliver, you don't, win or win. I got Tom Bradyitis. We win. We win, right? Come on. I love it, brother.

You get addicted to it. You got, you got. You got time for a quick rad or fad segment. I'm going to ask you one keyword. I'm waiting on this. I'm waiting on you. Come on. Rad or fad.

Number one, country hip hop and or hip hop. Hick hop. Rad or fad. It's rad because I know what's coming. I've heard some stuff. I'm like, I'm so mad I didn't create that. It's rad. Cool.

Are we going to see some collaborations from? Absolutely. Okay. All right. Yeah, Col Ford and I are in the studio right now. Hell yeah. All right. He's so dope.

Number two. Fancy like. Rad or fad? It's a good, it's a good, it's rad and it's a fad at the same time. Walker's a good dude, bro. Yeah, I know. And he needed, he needed this win. He needed this win.

I mean, he's been shooting videos with like his church videographer. You know, he's on a label. I'm like, get this man the chance. Country Radio didn't touch it. Then he went crazy on TikTok. He did the dance with his family. His daughter. You know what I mean?

That's why you have nine kids so they can work for you because the label ain't doing nothing. You know? He created an A&R team just by mating. So it is what it is. But it's a fad, but it's kind of red. Yeah, I agree. Dolly pardon. Rad or fad?

Dolly could get it today. The best three minutes of her life today. All right. I'm going to tee up here. Country Ever After, Season 2, Radder fan. Oh, yeah. Ain't nothing but right. Y'all know what it is.

I know. Hey, your country cousin is a real dude. Come on. Can I put that in the show notes, Ryan's country cousin? That's it. Yeah, dude, you can call me anytime. We need to beat up somebody, and we need to help you fix a flat tire.

I'm in for boat. I'll settle for you just, when I put a fundraiser on here in Greenville, South Kakalaki, I can call you and you know, you might do me better than 60,000 an hour. Yeah. What fundraiser? Who are you helping? Hey, we help all kinds. I have something called Greenville Hustle here.

And every dollar goes, we do networking and events like that, but we give a lot of money back to soup kitchens and everybody in need in the county. People don't understand how many people don't have food that are food deficient. It is unbelievable. We're doing a September 11th celebration. in Prosper, Texas, and 10% of our money is going to the food bank. Because you guys, there's a lot of kids that don't eat unless school is in. They literally take home extra food over the weekend because they don't have food at home. And then when breakfast hits at school, they eat it because they don't eat for two days.

So we have to start filling food banks and shelters. We have to do that. I'm telling you, especially with the economic situation we're in right. right now, whole other conversation. Let's not get too real. No, no. My wife said assistant principal at the middle school, and she said, you know, a lot of these kids

that they didn't eat, they were breakfast and lunch at school. That's their two meals of the day. That's only two. Sadly. Hey, man. Where can everyone keep up with everything? Coffee Anderson. Facebook.com.

slash coffee. Coffee is spelled like coffee with an E-Y. C-O-F-F-E. My name is John Coffey. Spell like, just like the drum. And Instagram, Facebook, and Facebook, add me on Spotify, add me on your iTunes and Apple Music. Just hit the plus.

That's going to help us right now. And looking to buy a bus, a new bus so we can keep rolling. And, gosh, my assistant's working. She's like, mm-hmm. Gosh, puppy. Leave me alone. So it all helps. It all goes together.

Email me. go to coffee Anderson.com. We have Patriot gear, hats and shirts and say Patriot. And I just love people, man. I love people. Go to YouTube.com slash coffee Southern Man

and join that as well. And if you have any questions, even about marketing or anything like that, follow this podcast. Message me if you have any questions about music or building a brand. I'd love to help. And thank you, man.

Thank you for having me, Ryan. You kidding me? Hey, man. It's my pleasure. I love what you. you're doing. I love your energy. I just, it's, it's, uh, I don't know, it's like a disease. You've, a positivity disease. You're just catching on, you know, the only prescription is more coffee.

Come on, the more you get you, let every night you're going to stay. I know. I want you to feel excited, energized. And again, anybody out there, you want to start your business. You want to take yourself to the next level. You can do it. You can do it. Follow winners. Don't listen to anybody I had a guy telling me, hey man, I'll tell you how to make a million. And he was asking me for money to stop something. Get around when. Yep. Get around one.

You are the circle you keep. I want to stay in touch, brother, and I want to get you to Greenville sometime. I'll stay in touch on that. Maybe we can figure something out that works. Let's just route it. Let's make yours an anchor date. Yeah. And that way, I want to hit you financially, and then I'll build some other stuff around it.

That way, you want to feel it. I love it, man. Let's help some people. Yeah, man. Well, we really appreciate Kofay Anderson. You know where to find him? He just told you, Kofi Anderson.com. You know where to find us?

Theradcast.com. You can search for all this content. Search for Kofi Anderson. You'll find every highlight clip, every highlight from this episode and anything you want. And that shiny, happy face that we see right there. You know where me? I'm at Ryan Offord. I'm verified all the platforms.

Look for me anytime. Come on. We'll see you next time. The blue check, man. The blue check, man. We'll see you next time on the Radcast. I don't know.