Right About Now - Legendary Business Advice - February 24, 2023 Marketing and Business News: Microsoft Gives Voice to the New AI-Powered Bing

Starting point is 00:00:01 I said hallelujah, a worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, February 24th, 24th, 2023 our weekly marketing and business news of the week back again here we are christina yossi what's up i am glad it's almost the weekend yes ready it's been a long week yeah it's been a short long week

Starting point is 00:00:50 a little uh sidebar a little under the weather and uh always throws you off like like i don't get you're rhythm i don't get sick at all it's like one day but like just kind of throws your whole Totally. Days off, everything else. So, uh, feeling better today. So it's all good. Hey, the show must go on. It must.

Starting point is 00:01:10 No rest of the way we are. It's not the truth. So we're back. Here we are. I know. You could have used the Jameson cardboard cut out. I think I told Ashley to put mine out, the cardboard cut out. You know, put me up at, you know, the corner over there.

Starting point is 00:01:27 Hey, right, sir. He's just, uh, not moving. Right, right, right. He's AI. AI. But yeah, we've got some fun options for St. Patrick's Day for everybody that wants to go get crunk. You can order a custom desk decoy from the Jamison whiskey company. This is fun.

Starting point is 00:01:45 It's great. It's a fun like ad spot too. Good for social media. Right. And I mean, I can order one anyway. Like, how much are they? That I can find out. Yeah, $100.

Starting point is 00:01:57 Probably. There are probably more. Dare I venture to guess. I'd be funny. You'd be like when fat heads were a really popular thing, there's even still a thing. What would be funny is like we put ours like our team kind of sits in this area behind us for the most part.

Starting point is 00:02:12 Like if we put up. They're $17. That's it. 1780. Dust decoys are available for $17.80 with proceeds benefiting the restaurant workers community fund. It'd be funny to put them like on each of our chairs like behind us here. Like we put everybody's up.

Starting point is 00:02:28 and we did like a social video that was like on St. Patrick's Day. Like, look how hard we're working, like how it started and how it ended. You say the word, I'll get a mortar. And then we're like, we're at the bar like at Connollies or something, you know, like drinking libations. Or, or no, it's the cutouts. And then we're at Social House. Yes. Barrowed interest.

Starting point is 00:02:53 Hey, there you go. Not another bar. We're here. Hey, now you're thinking. I'm going to, I'm going to double your bonus. head and a half. There you go. Sounds good.

Starting point is 00:03:00 Sounds good. Like a used car salesman. For that idea. Wow. Lucky gal. Yes. I do like this. Very fun.

Starting point is 00:03:10 Cardboard decoy. That's some great radcast news too. Busy week. It is a busy week. Hope everyone enjoyed Chip Layton's episode. If you haven't, go check it out. The Layton show. The Layton Show.

Starting point is 00:03:22 He's a Insta famous. What's the, what's the equivalent of Insta Famous for Tick? is there one talk famous doesn't quite roll off the tongue does it tic tic tic tic tic tic tic tic tic famous famous we need something you know we need like a moniker ticot fluencer we'll workshop it talk fluencer yeah something tells me it might get south uh sorry guessing some names leave it to me it'll get there yeah in a hurry Next week, we're doing another best of. We're aggregating some of our best in pop culture and music.

Starting point is 00:04:03 Hey, the business backstage, the business of pop culture and music. Had a lot of great artists on the show. Indeed. A lot of pop culture influencers. And look, everybody's got a side hustle between their side hustles and their day to day. It's a lot of good insights for how the world works and the power of pop culture and driving trends and other things. So excited for that episode and got several being recorded over the next couple weeks. We've got some really good value ad.

Starting point is 00:04:32 I'm really excited about a guest today. Not a celebrity, but a really strong influencer on Instagram who's got a lot of really tactical insights that I think are going to bring a lot of value for how to grow your business on social media. I think there's a lot of confusion out there with, okay, you know, I'm posting content, but how can I generate leads in actual business from what I'm. doing on social media. Yeah. So she's a rock star, excited about that. We'll announce further details next week, but good action coming from actionable items coming from today's recording.

Starting point is 00:05:08 So that'll be coming out soon. You've got to love practical application. Yes. Make it make sense. I know. That's what we do. Exciting news for us. I know.

Starting point is 00:05:17 I'm excited to give some love to our official new sponsor, the official me delivery sponsor of the Radcast. It's a niche market. Yes. Good ranchers. We finally got one. Good ranchers. Good ranchers.com.

Starting point is 00:05:32 Look, it's interesting. So I met this company and Ben, who's one of the founders and I kind of connected on Instagram. And he's like, let me send you some meat man. And he just started it out, just organic. He's like, hey, you know, they see me. I post a lot of content about like grilling and stuff like that. So he saw a natural fit there, I imagine.

Starting point is 00:05:50 And we both have families and kids. He's a family run business. I have a family run business. Like a lot of similarities there. But he's like, let me send you to me. I'm like, okay. You know, I mean, I'm like, who wouldn't? You know, I have a good following.

Starting point is 00:06:01 I understand the point there. He's like, hey, this guy talks about her meat to be good. Cool. Well, I get to me. Comes vacuum sealed. Really nice packaging. I'm like, okay. So you can throw in the freezer, lay out, laid out a couple steaks through the rest in the

Starting point is 00:06:16 freezer. They've been vacuum sealed, froze once. None of that BS that you hear about vacuum, frozen, it's still delicious. Let me do it. let me just tell you. And look, I'm just going to say this. I have gotten, you know, gifts over the years. I've ordered meat online.

Starting point is 00:06:34 I mean, I don't buy a lot of things from ourselves and all that things that I'm into, like hobbies and stuff. But meat and grilling is one of them. You know, that's why we had Cosmo QU on a while I'll go. But let me tell you, this was the best ordered, delivered meat steaks that ever had. Like, I will order, I'll like treat myself to like Wigoo and some high-end stuff every now and then this was this tasted every bit as good as like prime meat that you get at a nice butcher shop locally or better um and literally I'm excited that they're now an official sponsor of the podcast and you know one thing is it's been

Starting point is 00:07:13 really enlightening as we talk to those guys like they were great 85% of the meat the grain fed meat that's served or packaged at your local grocer is from outside of the U.S. So you don't know where the meat you're getting is coming from. It was good ranchers, 100% raised, fed, everything in the U.S. This is a U.S.-based business. You know exactly what you're getting. And it's some of the best tasting meat that I've ever had at this price point, period, even twice this price point.

Starting point is 00:07:46 And it delivers straight to your house. You don't have to go out, you plan it, you get stuff in your freezer, you can pull it out when you need it, you thaw it out, and it is better than anything you get in the grocery store. I'll tell you that right now. And so pumped that they're sponsoring the Radcast. You get $30 off with your first order when you use Radcast as the code. So you go to Good Ranchers.com, put in Radcast, you'll get $30 off your first offer. And look, if you're listening now, limited time, you're going to get bacon for a year. bacon with any subscription.

Starting point is 00:08:21 That's a big deal. I don't know about you, but... Sold. Say less. I'm there. Bacon lover, extraordinary. Sign me, young. Yes.

Starting point is 00:08:29 Baconator right there. Every burger becomes a bacon eater. You know? I'll be a trademark on that one. There you go. You know, we can use it here. But for a good ranchers, good ranchers.com, get meat delivered. They've got pork chops, seafood.

Starting point is 00:08:43 Chicken. And the best steaks you can get delivered to your house all made in the U.S. packaged in the U.S. and farm raised in the U.S. with some of the best ranchers across Texas and in the U.S. Good people, family-owned business. Ben and Corley are awesome, have calls with them. Just a really great. Great people. We like to do business with good people. You'll know you're doing good business with great people. And let me tell you, Radcast approved, Ryan offered approved. And I'm a little bit of a snob with my stakes. So you're, you're here. High praise indeed. High praise. Steakhouse quality delivered right to your door. Good ranchers, good ranchers.com, official meat delivery sponsor of the

Starting point is 00:09:23 Radcast and of Ryan offered. So go check them out. Can have your steak and then celebrate today, which is World Bartender Day. Yes. Tip your bartenders. Tip your bartenders. You know, if I could be something that like, if I could just, nothing else mattered, I think, like, I can't make enough money being a bartender, but like, if, if nothing, if, if nothing, Nothing mattered. I think it'd be fun to be a bartender. Oh, man. They make tons of money. I know. And, you know, if I didn't have family, there's a lot of what, there's a lot of I'm saying, but it's true.

Starting point is 00:09:57 Universe 74 ride is a bartender. I didn't have a wife that cared about the time I got home. I just think, you know, bartending cool. Like, I did it in college, like a little bit. I waited tables, a nice restaurant, but occasionally bartend. It was, that was a good time, you know. I mean, everybody like, who doesn't like, everybody's getting drinks. They're having fun. Like, it's in good mood. for the most part. Or they're drowning your sorrows and you're helping them.

Starting point is 00:10:21 Are you a regular anywhere? Like, do you know any bartenders? I used to be. Yeah. It's, you know, I mean, I'm a regular at the ballpark now. I understood. Fair, fair, fair. That bartender.

Starting point is 00:10:31 Fair. But I love, I love being known. I love walking in and people are like, oh, you want the French 75? And I'm like, how did you know? I did you know. Because I'm an alcoholic. It's fine. Yes.

Starting point is 00:10:44 Maybe you are. I'll give little strawberries escape cards to my. bartenders. Yes. Shout out to Todd at Urban Red. There you go. Give them a shout out. So, hey, tip your bartenders today and always, but if no other day, then definitely

Starting point is 00:10:58 today, the 24th. It's on Friday, too. So tip them good extra and have a few extra. Why not? And then you can trigger. Tomorrow, Saturday. Yeah, with a little clam chowder. National clam chowder day.

Starting point is 00:11:12 This is going to either age me or not. But when I think of clam chowder, I think of a few different. things. But first thing comes to mind, Ace Ventura, because, you know, the secret passcode. Is that the red or the white? It's like, what's the secret pass? Clam Chatter. Is that the red or the white? I don't know. I always forget that. Anyway, quote from Ace Ventura, all my Jim Carrey Ace Ventura fans. We'll get that. Shout out. And if not, then just go watch it and, you know. Do you like clam chowder? Not really. I only, like, I've had it. My dad's from Boston. So when we go up there, that's like the only time I'll eat it.

Starting point is 00:11:47 like it, but it's just okay. I've never had quite a hankering for it. We'll just put it that way. Yeah. I don't, uh, I wouldn't celebrate a day of it is really what I'm getting. Yes. I would, uh, I would put it in me in the neutral. I don't, sure. It's not one of those are like an old, absolutely not, but I, I probably ordered it like twice ever. It's kind of a neutral food, you know, just very offensive. Yeah. Unless you have a shelf of a challenge. I will always take the lobster best go over the clam chal. I'll just say that. Understood. Understood. But, uh, fair enough.

Starting point is 00:12:19 That day's coming up, I'm sure. Yeah. So Saturday's, uh, clam chowder day. And Monday is natural retro day. Yeah. So retro. Where my bell bottoms. Yeah.

Starting point is 00:12:28 It's just anything that's old is new again. Probably. Sort of, you know. You can celebrate it. Funny. Thank you. Thank you. No, you're not old.

Starting point is 00:12:37 This model never gets old. Classic. It's a classic. Classic. It's time for me to get out my old, uh, boombox, right? Oh, yeah. The boom box. You boombox in one hand.

Starting point is 00:12:46 Mm-hmm. Oh, retro. I mean, like, tie-dye, like, you know. It's funny how everything is coming full circle with, like, hey, so it's like, I don't know what's necessarily retro again. Like, I never would have thought brass would come back into style. Sure. And now everything in houses and all the chores is gold or brass or whatever. I'm like next is going to be shag carpet.

Starting point is 00:13:09 Just to wait. My house, I grew up in on Ivanhoe Circle over on the Chetsu community was the name of of my neighbor. What a fun name. I've in her circle off of Rosemary Lane. And the 80s brass decor in this house would be totally in style now. Super trendy. All comes back.

Starting point is 00:13:30 Jack carpet and lots of. Oh, man. Low-rise jeans are coming back. Love that for everybody. So fun. We got some social media news too. Yes. This is an interesting one.

Starting point is 00:13:41 Very interesting. Meta verified. So meta-verified. Won't let you change your name or use your name. name or profile photo for now. This is in regards to their newly launched subscription plan, which is only available in New Zealand and Australia, but it's just to admit again, subscription plan. That's a big deal.

Starting point is 00:13:59 And kind of trying to streamline what you can change, what you can control to keep that verification, you know, from being taken advantage of. Yeah, I mean, the big news here is meta is following meta slash Facebook slash Instagram. It's following Twitter's move. Elon Musk, who gets crapped on all the time, but suddenly a lot of copycats to a business model. The, basically you pay to get verified now on meta, soon to be in, I guess, all countries, starting in New Zealand. And which makes sense you can't change your username, you know, once you get verified. I do remember, you know, I did get verified.

Starting point is 00:14:38 I didn't have to pay for it. Let's make that make me know number one. But number two, when I did, I do think they set the limitation that you couldn't. I remember getting it and it's like you can't change. They didn't want you change in your username. I think I could change the photo, but you can change, which makes somewhat sense. I mean, if you're going to, like, if it's, I'm going to come back to what it's really about.

Starting point is 00:15:01 But if it's about not being able to fake your person or someone to spoof who you are or to steal your name image and like this. Right, right. Then it makes sense that once you get verified, that there's some amount of stay. It feels like branding again. You know, like you're branding that photo and that's part of the association.

Starting point is 00:15:24 But to be clear, this is a low hanging opportunity for revenue. Right. I mean, I think Twitter's generated some several hundreds, if not tens of thousands of millions of dollars from their program already. I think extended out over a year or two.

Starting point is 00:15:42 I don't think like immediately like day one, they made $100 million. But sure. They've made several, lots of millions, let's just say that. Multi-million. With ad revenue down, multi-millions. Think billions. Hey, howie-p.

Starting point is 00:15:57 Howie P, that's your trademark. The, but in all seriousness, just add revenues down. Yeah. So they're looking for how can they increase revenues. And this is a way to do it. It makes a lot of, it's kind of annoying a little bit, but it makes a lot of sense. but it makes a lot of sense as a way to generate revenue. So don't hate the player, hate the game.

Starting point is 00:16:19 Yeah. You know, so as a wise man, what's told me. But I think, you know, we'll see how it plays out. I want to see the revenue numbers because I do think it'll be a lot of money. I mean, because there's more users on Facebook and Instagram than they're on Twitter. I mean, it's half of like, I don't know, 500 million people are on Facebook alone. Which is difficult to think about. Like if one percent of that does it, I'm going to probably do the rough math.

Starting point is 00:16:49 It's going to be hundreds of millions of dollars. Yeah. So ding, ding, ding. That's why they're doing it. Yeah. And, you know, it lessens the value of the blue check in a way as far as a credibility thing. So that will be interesting. Yeah.

Starting point is 00:17:09 I can't say as a non-famous. influencer. That doesn't thrill me. Sure. But at the end of the day, you know, I'm going to continue to put out content and do things that will separate me more than a check would. So I think you've got to do that.

Starting point is 00:17:30 Because there is a lot of people that are verified that it might be questionable they're verified and they don't really put out any value on social. So it's just kind of, what's the point of this other than a quasi-marker? You know, but if you do it, you don't have to change your username and photo. So you're committing to something. You better like your hair day. Committing to something, right? It's almost like an ID.

Starting point is 00:17:53 Yes. And then we've got, speaking of, you know, where ad revenue and revenue on social media is going down, Instagram sunsets, live shopping as commerce retreat continues. We talked about this a little bit a couple weeks ago, but the date of this removal is March 16th. So you got less than a month, folks, to keep shopping within. Instagram. Yeah. So live shopping specifically. Right.

Starting point is 00:18:17 The, it's hard to know. Like, I feel like every other day, there's an art. One article will say live shopping is going to be bigger. And then every other day it seems like something's falling off. Right. So I think we've talked a little bit about this. I think you're going to see people still go live on platforms and talk about their products.

Starting point is 00:18:39 Yeah. Influence purchase decisions. Right. But some of the mechanics within the apps. You know, have like tagged options and like, you know, click to shop, press to shop, tap to shop, whatever the verb is there. Yeah, exactly. So it'll be interesting to see how long this lasts and what replaces it. If it's a subscription service.

Starting point is 00:18:56 Yeah. We'll see. We'll see. This next one is fun. YouTube Music's latest feature lets users create custom radio stations. I would get behind this. This might be the only thing that I would leave album music for. YouTube Music has introduced a new radio experience that allows users to create their own custom stations.

Starting point is 00:19:12 This feature gives users the option to pick up to 30 artists and choose how frequently they appear, as well as apply filters such as new discoveries or chill songs. I love anything that allows you discover new music. Yeah. So this makes a lot of sense to me. I do not personally use YouTube music. I'm on, but I would love it if Apple had something similar. I know you can share a playlist and do things like that.

Starting point is 00:19:37 I'm sure someone's going to DM me to remind me of that, but save it because I know that you can share a playlist. But I do think there's a lot of value in discoverability because there's so many artists now. And there's so much music out there. Like I'm reminded of this. Like somebody will share a song and I'm like, that sounds like something I totally would have been listening to. And they'll be like, yeah, it's been out for like six years. Right. And I'm like, how did I miss this?

Starting point is 00:19:59 Never heard of this before. Totally. And so I like this a lot. I think it's great for sharing. It creates a social aspect within YouTube, which I think is lacking a bit with YouTube specifically. Yeah. Like, don't get it wrong. I know there's comments and things like that,

Starting point is 00:20:14 but there doesn't seem to be like that interactivity within YouTube that there is with most social media networks. Right. But I think that that coupled with the fact that, in my opinion, YouTube has one of the strongest algorithms for picking what you like. This just seems like they're hitting out of the park. It's all this. I think it could be really interesting to have sponsored stations and or if you're a music artist. You need to figure out ways with which to get on more of these playlists and, more of the stations.

Starting point is 00:20:42 Right. Because think about now, artists get paid for every stream. And they get plays on like radio, like traditional radio, terrestrial radio, happens with deals with the networks and the record labels and things like that. And so this is just another way for you to get distributed. Yeah. And potentially another channel. I mean, I don't know if it's just going to be like individual users,

Starting point is 00:21:10 but I would think if you're a brand that has any kind of sonic like branding that goes with it or things like that, then you need to have like your own station and have like how you can lean into it from a brand standpoint. Like for sure. What's the subway radio station for YouTube music? You know, what is that? Yeah. I don't know. What's the, you know, social house.

Starting point is 00:21:30 We're going to have like some, you know. It's some 80s rock nights coming up. Exactly. So fun, fun feature. Makes a lot sense. We're back at Twitter with this. next one, which is very interesting, but Twitter will send a notification when a tweet you replied to or retweeted gets a community note. Twitter has introduced a new community note feature that

Starting point is 00:21:50 allows users to withdraw their retweets if the tweet contains false information. The program was first launched in 2021 under the name Birdwatch and later renamed by Elon Musk as community notes. Who's policing this? Like, it's so I get it. It doesn't feel like in, again, with what Elon Musk said he was doing. This doesn't feel like, this feels like what exactly what he was trying to keep from happening is the, yeah, at least that's what it sounds like in my mind. Yeah, I mean, that's what I'm saying. I don't know who's, I think there always should be guardrails for anything, right? Right. And like, always check your sources, but where's the source from? Yeah, exactly. Who's, but you still have to, and they've already come down to this, like, they've been, they've had the

Starting point is 00:22:37 Twitter executives like being getting grilled, like, who is determined. meaning what was, you know, real or not real. Right. And then stuff that what turned out to be true that they censored was should not have been censored. Yeah. So, you know, it's fine to have the guardrails. I think, I think this is one of those. Let's wait and see how it gets used in practice, you know.

Starting point is 00:22:58 Totally. I do like the change to community notes versus a bird watch. Agreed. I completely, completely agree. You know, like number one, being someone that doesn't really like birds. And even if it relates to Twitter, tweeting, you know, I think we could feed Marvelous Mr. Marshall. Cats like birds.

Starting point is 00:23:18 Marvelous Mr. Marshall like eat birds. He really just likes, like his cat treats. I think he's kind of a pot head, actually, because he only likes catnip-nip-flavored treats. Oh, okay. Only thing. He likes. Speaking of. Speaking of.

Starting point is 00:23:29 Are you been treating him some vacay? No, he does. Like, if I open the container and he, like, and he's around it, he'll definitely sniff it. But no, I have not. We're not let him... Cat tested. But they are third party lab. But we'll get high together.

Starting point is 00:23:48 I'll like get his little, you know, he's got his catnip and I'm on my Delta 8 company. The classy high of the catnip. Yep, there we go. Then we just veg out. Watch breakfast to Tiffany's. Yes, official CBD sponsor of the Radcast. Vacay. Take a vacay.com.

Starting point is 00:24:05 That's V-A-Y-C-A-Y. the best in CBD products, Delta 8 and disposables. Disposables and sleep. Sleep aids. Sleep aides. Yep. I took one of those other night. I tell you what, I swear I get at least 45 minutes to an hour longer every time.

Starting point is 00:24:24 It's just so much more relaxing. It is. It relaxes me. I stay asleep longer. You don't wake up groggy? That was the biggest thing for me because melatonin the next morning I always feel like I didn't get any sleep, even if I did. That's right. And that's why we support them here. Chris Hansen, the founder, has been in the lab business a long time. He knows his stuff and he's put the best quality ingredients in all of vacay's products. You can trust that you know the amounts. They've got different varying levels of strengths that they're clear on. And so you don't have to wonder if you're going to get a bad experience or something like that. And you can, it's an alternative to drinking or other ways to relax. They're a little better for you and you know what you're getting.

Starting point is 00:25:08 So go visit take a vacay.com. Give them some love, order some stuff. It's a great thing just to have around for the right moment. You know, it's like you don't know when you relax or you need a little bit of a sleep aid. I don't think it's not meant to go every day. It's not like, you know, it's bit is as needed. As needed. Right.

Starting point is 00:25:29 So give them some love, takea vacay.com. We've got some AI news to talk about. I feel like this is going to be the next section. I feel like we need a Bidoo Bidoo Bid Bid B right. Some kind of like some kind of sound. Yes. Microsoft brings the new AI powered Bing to mobile and Skype and gives it a voice.

Starting point is 00:25:47 So Microsoft has announced the launch of its AI enabled Bing on desktop mobile app. It also features an integration with Skype that allows users to bring Bing into text conversations to add additional information. This is really fascinating. Again, I've kind of spoofed a little bit the fact that I've abandoned and being in Microsoft as far as search browsers. But their integration and their quick integration for some of the AI stuff is really interesting. And I've been playing.

Starting point is 00:26:12 I mean, the technology is fascinating. And it's very powerful. And I do recommend if you're in a business or if you're in content or you're writing blogs. Again, it's not going to do all the work for you. But it does shortcut a lot of the research. I think it is a way to aid both, you know, writing or shortcutting knowledge. in a quicker, faster way, then you could search for it or piece it together.

Starting point is 00:26:40 And so I think it's fascinating. It's a little scary. Some of the... It's eerie, but I think that it's like, I don't think it's scary so much as it's unknown. Yeah. You know, I mean, the internet was scary at first. And now we all, I mean, you just gave us your childhood address.

Starting point is 00:26:52 You know what I mean? Like, when I, when my parents finally let me get an email address, they said, it's fine, but you can't use any personal information. And now my mom is an influencer on Facebook. And, you know, I don't even know how many people have seen. my parents' house. So again, if you're smart, you're smart, don't do stupid things with it. Yes. And my part would just be like, and we talked about a little bit pre-absod, like the guy having the conversation with it. Yeah, in the New York Times article. Like telling it it should bypass

Starting point is 00:27:18 if it's code. But again, it's a machine that knows human pattern. It's not a machine that is a human. So again, don't let yourself get spooked. No, I don't get spooked. It's all going to be dated it anyway. Exactly. But I do think it's a way for businesses now to speed up content development. 100%. So that's how you should be using it, at least for now. And there's going to be more and more applications as we come out. Yeah. That will be coming out. And I think I would just stay informed on it. You know, there's a lot of information on it. I think the more informed you are with anything, the better. And I'd at least be trying it. I've got the, you have to have an account now with like open AI. and I do.

Starting point is 00:28:00 It's like what you have to log in. And which obviously allows the servers not to be because I think enough people were, you know, refused like to give your email address or whatever. I'm like, I'll give my, you know, my burner email address. Right. The old one I used to use for coupons. Ryan burner account at gmail.com. Right.

Starting point is 00:28:17 Yeah. I really don't have a burner account. But I do have a personal. That's one I used. The, uh, this is fun. Yeah. I'm going to bring up an old campaign, uh, eventually. but what's 7 Up doing?

Starting point is 00:28:30 Seven Ups international rebrand seeks to uplift consumers. The rebrand includes a new look and tagline. New Get Up, same 7 Up. It represents the first brand overhaul in more than seven years. So I really like this campaign. It's very smart. But I really like their campaign. I don't know if it was, I'm starting to age myself, 10, 12 years ago.

Starting point is 00:28:53 Sure. Seven Up Yours. Oh, yeah. I remember this. We've talked about this. I thought that was brilliant. I don't feel like they leaned into it quite enough. Yeah.

Starting point is 00:29:03 But, you know, make 7-Up yours is the full statement, but, you know, 7-Up yours. Right. It's provocative and funny. It felt like they kind of abandoned it too quickly. But this is fun too. No get-up, 7-7-Up. It's cool. And look, 7-Up is like one of like the first like soda brands I remember when I used to make, when I was a mixologist at my church basketball games.

Starting point is 00:29:26 Like literally, it was always. I'm enough to underrated. It was the first ingredient in my, my, uh, my, uh, my, uh, moktel when you do the, uh, we call it, this is so inappropriate, but it, you know what used to be called? He's a suicide drink. I don't, which is so inappropriate. That's right. But that's what it was called.

Starting point is 00:29:44 Oh my God. Look, everybody relaxed. It's going, oh my God, I can't believe he said that. Right. Like, I get it. We've learned. We know. Any taking that lightly.

Starting point is 00:29:53 But that's what they called it. And that's what I'm going to remind people of when I was in, my. church basketball games hitting seven up cheer wine Pepsi diet Pepsi and then mr. Pib at the end you'd accidentally get the lemonade and ruin the whole thing was always like the first the base the first base it was your base the first base but this is great this is seven up trying to keep up with coca cola uh who is obviously a you know marketing and branding giant in the the soft drink industry it's great it's fun yes keep it up seven up yeah i mean i do think it has always taken a second fiddle to Sprite in a way.

Starting point is 00:30:30 Yeah. And in everyone's hearts and minds other than mine. The OG over here. You know, Orange Crush 7-Up. I do love some orange crush. Cheer wine. I mean, how cool is cheer wine when you're a kid? Because it was not wine, but it said wine.

Starting point is 00:30:45 And it's like so cherry flavored. It's so good. Yes. It's like a cherry. Cheer wine, chocolate ice cream. Best float you'll ever have. Cheer wine. And chocolate ice cream.

Starting point is 00:30:56 That's interesting. Yeah. Is that better than Amaretto? Or is it kind of like similar? Amaretta kind of cherry. Is it better? I'd say it's comparable. A little more family friendly.

Starting point is 00:31:08 You and Nicole can have the Amaretto and then the boys can have the cheer wine and cherry. Yes. But hey, if nothing else, seven up yours could still be like, you know, part of the campaign, I guess. Maybe not as inclusive. You know, up yours. Cancel culture. Anyway, seven up. Good for you.

Starting point is 00:31:29 There you go. Last article, we're back on the AI train. Patron tequila serves AI generated cocktails for National Margarita Day, which was this past week. Yes. The Patron Dream Margarita Generator, consumers can list their dream destinations, favorite ingredients, and garnish with a chance to receive a custom margarita image. Nice. It's fun. Yeah.

Starting point is 00:31:53 It's funny how all the cocktails are coming out here. Yes. And drinks. The, when's the first time you saw like Patron? Do you remember like, what was your first experience like hearing about Patron? When I bought a bottle of it off of a friend of mine

Starting point is 00:32:09 in a parking lot when I was 18. It was like the coolest thing ever. It was like, he was like, I have it. And me and my friends are all going to take a shot from it. And then we'll give you the rest of the bottle. And I was like, cool, $20. Great.

Starting point is 00:32:22 But I didn't know anything. I mean, I was very, again, homeschooled. So I just knew it. was tequila. Yes. Nick, did you have a first-time experience? It was patron like,

Starting point is 00:32:32 like, you remember it? Or is it always like, whoa, expensive tequila? Oh, we had it around. It was pretty good.

Starting point is 00:32:39 I enjoyed taking shots of it. Yes. Definitely. Didn't have any first-time experiences like Christina, though. Oh, yeah. Very few people do. Yeah.

Starting point is 00:32:48 And I definitely got a little bit drunk in my parents' house with them in the room beneath me. Well, I mean, National Margarita Day was this past Wednesday. day. So, you know, and you can always make up for, you know, today. Yeah. It's really more of a lifestyle, you know. Yeah, it's a bartender day. Exactly. You know, so you can go. Kick it off. Can go back to it. So, uh, this is a fun way to use AI. Uh, and you're, stay trendy too. Exactly. And there's a, it reminds me that it was going around on Instagram, like the AI

Starting point is 00:33:20 generated like photos. I did this like where you put like 10 photos of yourself and it makes like cartoons of them and stuff. So probably something similar. But I ever remember Petrone, like, when there was this time where, like, going to eat, like, at Mexican restaurants and things like that was, like, really to booming. Yeah. Like, this was probably 15 years ago. Sure.

Starting point is 00:33:39 And I just remember, like, Petroon was always the top shelf. Yeah. You know, tequila, top shelf. It's a good name. The, uh, and the bottle was cool and, like, all that stuff. So, uh. Yeah, the bottle is super cool. It's pretty.

Starting point is 00:33:52 It's pretty. Yeah. Yeah. I always like, even though I don't. know that I'm, I like Petron as a tequila, but I don't know if my tastes are discerning enough. Yeah, I know the difference between like terrible like $10 like, you know, tequila and that. But once it gets to like maybe the $30 and up level, I don't know if my tequila tastes are discerning enough.

Starting point is 00:34:14 That's my, I don't drink tequila like a lot at all, but I always take a shot before I do stand up. It's like my tick. Yes. And I can tell you the difference between like a cheap. shitty handle and patron. Especially with a shot. If they have patron, I'll take the patron. Cosamigos. I do like it. I can do Cosmigos.

Starting point is 00:34:33 And I don't know if I like it just because like, you know, was it Brad Pitt and, or not Brad Pitt. George Clooney makes it or whatever. But, you know. But it's better than Luna Zool, which is what I have a lot. Oh, yeah. But there you go. Take a shot on us, everybody. Take a shot. Tip your bartenders.

Starting point is 00:34:50 Tell him the radcast, told you so. Yeah. If you're listening to this, the day of. If not, you got to wait until next year. Mm, make your calendars. Exactly. Important day. Any final words?

Starting point is 00:35:01 Drink responsibly. Drink responsibly. Go check out good ranchers, the official sponsor of the Radcast. Our newest sponsor telling you, me to live your house, it'll change your life. For Christina Yasi, Nick Weaver, I'm Ryan Alford. We'll see you next time, the Radcast. To listen and watch full episodes, visit us on the web at the radcast.com or follow us on social media at our Instagram account,

Starting point is 00:35:25 the dot rad. dot cast or at Ryan Alford. Stay radical.

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