Right About Now - Legendary Business Advice - Flavrs Takes on TikTok! - Weekly Marketing News 9.16.22

Episode Date: September 16, 2022

Welcome back to your weekly news episode of The Radcast!Sponsors:Branded Bills20% off RADCAST20TheRadcast.comGiveaway coming soon! Be sure to follow @the.rad.cast on IGRadcast News: Last Week: William King Hollis Recording with Shawne Merriman this week Christopher Lochhead next week Think Billions Event Oct. 21-23 We’re hiring a brand manager! Dm or email us for more info! Social Media Holidays: Friday 16th: National Guacamole Day, Working Parents Day Saturday 17th: International Country Music Day, Batman Day Sunday 18th: National Cheeseburger Day, Wife appreciation day Monday 19th: National Dance Day, Talk like a pirate day Thursday 22nd: National Singles Day Social Media News:Snapchat Provides New Voter Registration and Awareness Tools Ahead of US MidtermsTrends in the Metaverse: Chipotle launches its Garlic Guajillo Steak in the metaverse Starbucks is launching an NFT marketplace Marketing NewsFLAVRS TAKES ON TIKTOK WITH COOKING VIDEOS, SHOPPING APP   If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hey guys, what's up? Welcome to the latest edition of the Radcast. Here is the Radcast News. It's Friday, September 16th, 2022, our weekly marketing, advertising, business news of the week. What's up, Christina? Not much, not much. Happy Friday. Yes, halfway through September. Yes, halfway through it. Don't like it.

You know, I know exactly where we're on the calendar based on my calendar, my social calendar, which is baseball practice and then baseball practice. And then baseball game and then baseball practice. And then sign up for basketball. So it's a sports season is here. Yes. We love some fall ball. I know.

Well, we're in it every one of them. I think they back some things up this year. We've had like two baseball practices. And I got the email for basketball. And I'm like, okay. All right. Let's go. So many athletes.

Do all of your kids play basketball ambival? baseball? Basketball, all, baseball, half. Sounds about right. Soccer, three, fours. That's really cool. Yeah, it's good. And I enjoy, I mean, look, I know I'll look back and I enjoy it.

It's just a little hectic, you know. It's like, you enjoy it and you know you'll look back and go, damn, those were the days. I know, right, right. I know. Look, it's still hard. Still time. Bouncing around everywhere. And, you know, like, are they getting good enough coach?

Like, you know, like, and then I'm coaching, like, basketball. I signed up to help on baseball, but they didn't really want my help in baseball. So. Hurd ball. Yeah. I was there. I mean, I played baseball. I was okay, but then I focused all basketball.

So, Cole and I both played basketball. Good stuff. So. Nice. We'll see. We will see. How's your early, late summer, early fall season? I know it's still, I guess, technically summer.

It's, you know, going well. Going well. I mean, I wore a treadmill today, but I look like doing the Rock Johnson. So it's fine. You just need a bigger, bigger chain. Right, exactly. That's it. And a fanny pack. I'm the meme, essentially. Did it make you, uh. That's how I felt. Yes. Yes. Yes, I did. I was like, oh, no. Oh, yeah. We are not Meg Ryan. It's fine. It is okay.

So we had a, uh, this happened last week, and we need to talk about it last week. We're a little condensed for time. But, uh, the new iPhone, launched last week. Big deal. I've on 14. I guess I think pre-order it's coming out any day now. I did order the new AirPods because I lost mine. It's kind of like sunglasses and headphones for me.

Last, if I get a year at them. That's how sunglasses are. Yep. I empathize with that. They either break. They end up at the bottom of like Kiwi or, you know, stepped on something. Somebody walks or I, you know, I leave it on the back of a bathroom stall. like if you like you know

oh yeah urinal just to be specific yeah I'll set them down all the time and yeah yeah

you set me up for that one yes you do you go do you do like things on urinals but yes I'm excited to get some new air pod supposedly the noise cancelling's amazing and the reviews got me I was like oh yeah

I needed them anyway because I've been out without them for like three weeks. They completely disappear. You know, that bullshit, like, find your AirPods. Well, let me tell you, that shit don't work. Like, I had it all, like, all that stuff turned on because I've misplaced things. And I'm like, find my AirPods. Last place was somewhere in the middle of the lake.

I'm like, okay. I know they're not in the bottle of the lake. Right, right. But it's like, that was like the last time they pinged my phone, I guess. Maybe we were out of the boat. Sure. And, you know, they were on the boat. And I'm like, okay, that's not helpful.

It's all Apple's plan. So I turned on the thing that's like, if someone else maybe turns them on, it alerts you. Hadn't come on yet. Fowl play is suspected. Yeah. So I'm going to go jack somebody up. I find the, like, we're getting the emoji. Well, we found them on the back of the journal.

They're like, we didn't know whose they were. Because how do you know? You don't know unless somebody's names on the case. Mine are engraved, but like my contact information isn't on them. Yeah, Duane, the Rock Johnson. Yes, it just says the Rock, actually, I'll have you know. Just the Rock. Right, right.

And I'll be like, who's giving me headphones from Greenwoods, South Carolina? But we're also getting some new emojis. We're getting a goose and Maracas and a little talk to the hand and a ginger root among others. I've been waiting for that talk to the hand. That's for sure. Every time you slack me, I'm going to be like, listen. You know, that's a Nick thing. Nick's a Maraca player.

I'm going to use that goose. He plays Maroccas. What is this? The wrong. This is Italian. That's how you're playing. Spanish. Close.

Hi, Maracas. I don't know. It was great. I will say it's an age myself. I worked on the first iPhone launch in 2007. And it was a huge campaign, obviously. One of the most prolific ad campaigns of all time. And, you know, like to think back, number one, I feel really old because it was 15 years ago.

And it feels like yesterday. Yeah. And I'm being that guy. You know, like, seemed like yesterday. But it did. But it was an iconic campaign and, you know, an iconic device because it's changed the world. It has. You know, you had Blackberry and you had other smartphones, but they didn't bring it to the masses as easily as the iPhone did.

The interface and everything with the iPhone just changed the game. It allowed my mom to use a smartphone. Right. And so. And then it connects it to every other Apple device. Yeah. And in the app store and everything like that. It's just amazing how it's changed media in the entire landscape of what you do and expect to do on your phone.

And so it was a fun time in my career. And then it's it's crazy to watch. It's interesting because I'm like watching like the innovations now. It's not changing much. Yeah. You know, like they got a new thing. Dynamic Island the way like the little notch above where the cameras are. And it's cool.

But it's like that. They're going to get me excited about an upgrade for that and like one or two more megapixels on the camera. There's been a couple camera innovations that have been worth it. I don't know. It's just like...

To me, it feels like every like fourth iPhone is when something worth it happens. In this new iPhone, it's point one inches bigger. It's like this one's going to have another camera. Yeah. What if it had another camera? We've added a six lens and camera to the back. Right, exactly.

Next year it's going to be to the front. What if it came in? Purple. Yeah. That's it. But, you know, so we'll see. I guess the apps themselves are the innovations. Be real.

Yeah. Or, you know, how many more megapixels we can get on the shooting. Nick, you can be able to put down that DSLR and just, you know, shoot on the iPhone. Yeah, the day's coming, man. There you go. It might. Looking forward to that. Truly.

Put down that heavy camera. Yeah, around the iPhone. I don't know. Just writing your. your pocket. There you go. So we'll see, but it's, it is, I don't know, how much it's changed the world. Like if you really think about it. Like, and like the, you know, how much content's consumed, like the amount of data and the amount of content consumption and the proliferation, I think, of business marketing because, you know, before.

you couldn't do, I mean, yeah, there was digital ads and things like that on the website, but being mobile and being able to be marketed to at all times, you know, with the phone in your pocket. Yep. It's like, it's constantly being sold. Yeah. So there you have it. There's my thinking back. You have back in my day.

Moment of the day. No, it was fun. It was crazy. I don't think I realized how big it was in the moment. You know, I was just doing the job, you know? Right. and like and pushing out ads and the operational side after kind of the creative components.

But I will tell you who's a Nazi. And I don't use that word lightly. Apple was the Nazi brand to deal with back of the day of wireless cell phones. Because like I've worked with Verizon Wireless a lot. So we worked with multiple manufacturers including Apple. And when they, you couldn't do anything. Like, they controlled every single thing. Yeah.

From, like, obviously, packaging and design with their phones and all that. That was their own stuff. But, like, they were very salty to deal with compared to a Motorola, compared to a Blackberry, who would be up for, like, any kind of co-promotion, co-marketing type things. But Apple's, like, Lockdown City. Like, I mean, we never got our hands more slapped than, like, if you did anything. Yeah. Like, and they were so scared of Apple too. Because they knew how big it was and how big the launch was and how many phones they were going to sell.

Like they were, they walked on eggshells with Apple. And because Apple was so controlling with everything. Fascinating. It was interesting. The difference between like a campaign for Apple and a campaign for, you know, the droid or Motorola. And we pushed the envelope with droid. That was one of my proudest campaigns working on, you know, because. because they actually took it to Apple for about eight months.

Yeah. And so, and no one had really had done that. It didn't last, I think, because they banned some of the components of the campaign, quite frankly. But it,

but Apple, man, they, they control their shit. I mean, and I, and part of me, I mean, I admired it.

Right. But damn, it was a pan ass to work with. I mean, it's just like, you know, it was so funny, the clients.

I mean, you know, executives, the way they walked on, like, you know, be in a room, they'd be talking about, well, you know, when Apple comes out, we've got to be really like, and it was just like how much they bowed out a little bit to them. And then every store tried to then start mimicking what Apple stores were like, oh, we got to get cleaner. Because if you go into wireless stores or even any kind of retail store, dust.

They were very busy. Yeah. Lots of colors, lots of stuff. Apple comes out with their stores are all white. Yeah. super clean. Everything's in the back and stock and like, you know, even to the Apple source today. And literally everyone became a Me Too.

It's like, we got to have an Apple look. Like every single person, like every store was trying to get clean. And, you know, I'm not saying it didn't hurt, but it was just, it was just interesting watching the behavior of, I don't know, people. I was like. Imitation is the highest form of flannery. Oh, they were. So there we go. New iPhones coming out.

Don't know that I'm going to get the iPhone 13 Pro, which I'm pretty happy with. But that dynamic island is enough for me. But I will say those AirPods pros coming in, I can drown out all the noise around me. Put on some music. There you go. There you go. I do. Speaking of music, sweet, sweet music, nothing brings more music to my ears than our sponsor,

Brandon Bills. That's a smooth transition. I was like following that. Our sponsors pay well for those. transitions. Branded bills, brand of bills.com, the official merchandise

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And hey, Cool. Even in South Carolina, we've had 60s. It's been really nice early in the morning. It's been wonderful. Get your light little hoodie on or something. They've got great. Go for a little walk. Great gear. Great hats, which they're known it for. Braided bills. Get it. Get it. But also all the other merchandise. Hoodies, shirts, t-shirts, beanie. Beanie. You name it. They've got it. And you can customize anything. Use that code Radcast 20. Go to our website, theradcast.com. Search for sponsors. Click on that brand of Bill's link, it'll automatically put the code in, and you can go, you'll thank us later. We assure you. Braided Bill's on Instagram for a giveaway. That's right.

So giveaway coming soon. We're getting overloaded with, I'm getting attacked by hats on either side. They've surrounded me. Yes, but go check out our good friends and official merchandise sponsor, Brayna Bills, brand of bills, brand of bills.com. Last week, we had some great stuff happen. William King Hollis. Yeah, that was a really very...

What an inspiring episode. Yeah, no, man. You know, like... Truly. It was kind of like a sermon meets motivation, meets a lot of different things. Yeah. A little different episode,

but I really enjoyed having William on and just a really inspirational dude. I mean, like, what a natural speaker-talker. He's out, like, just making it happen, you know? Yeah. And really enjoyed that. Check that out. That released on Tuesday.

We're doing a recording today, actually, for an episode that will release in a couple weeks with Sean Merriman, who's an all-pro. I don't know if you're like, I don't like calling people ex-all pros. I mean, he's retired. He's ex-defensive linemen from the San Diego Chargers, but he was all-pro multiple years. He was a beast. This is like 22, 2007, 8, 9-10, like just a total beast, all pro for like four years. And now he's got a few new brands. We're going to talk market.

We're going to talk balls and brands. Smooth. But, yeah, so Sean Merriman coming a couple weeks. We're going to do a release because actually we've got a new episode with Christopher Lockhead. Christopher Lockhead's one of the leading voices in my year in marketing, super bright guy, category creation, category pirates is kind of his brand. And I would re-listen to that. episode and was like, this this needs to be re-released because we're going to do a new release, a new episode next month. And so I think there was so much value in that episode

for entrepreneurs and people thinking about starting new businesses and how to go about it. And then we're actually going to be talking about next month, something really fascinating, this notion of digital natives versus native analogs. So we have a really gigantic. that's happening where people that have grown up with just digital, purely with smartphones, with other things. Like the kids today that are now becoming 30, 31, 32, getting in leadership roles are digitally native versus people around my age. I think I swing a little bit to both of these.

But 50 to 60 year olds are native analogs. And they think about the world very differently. And there's some really fundamental change and some things that businesses need to think about because digital natives think about the world around you in the physical world as the alternative secondary world to their digital world and not the other way around. So like, you know, they almost look at in real life being an interruption to what their digital real life is. So like, I mean, this is an extreme example. And I like to think my kids are more balanced than most playing a lot of sports and things like that. But if they're on YouTube or they're playing video games and doing stuff, they wouldn't do that 24-7, but anything is kind of an interruption to that. Totally.

Versus when I grew up, when I played outside and played in, I had video games, but still playing outside doing stuff. Right. you know, that was kind of my natural state. Yeah, that was your reality. Yeah, the realities now are digital. And the implications of that are very vast. And that's what Christopher's going to come on to talk about. And it's fascinating.

And I think any business leader needs to think about these things about how marketing needs. There's just tons of implications. So looking forward to that. That's next month. But we're going to do a release with Christopher on Tuesday of next week. if you haven't listened to that episode, really, too good, too good to miss. Speaking too good to miss. Just really give to these transition.

Thank billions. October 21st to the 23rd. We've opened up some new ticket packages for this. You need to DM me if you're interested, but this is going to be a big time event. A lot of big time players, a lot of deal makers, and some incredible learning and just opportunities to really rub shoulders with the best of the best and business. this right now. Howard Paine's throwing this together. Howie Pee,

great guy. Stealth Fitness, you get the Plank. If you haven't seen the Plank videos, I'm going to post one tomorrow morning. I was doing that shit this morning for like five minutes. It was kind of fun, you know. Space Invaders or whatever the hell the game of the game is, but they've gamified planking.

Anyway, Howie P. So competitive. Throwing together, think billions. This is about thinking bigger, going bigger, doing bigger. And this is how you do it. together with the best and the brightest. October 21st to the 23rd. Go to think billion stock club to learn more.

DM me if you're interested in tickets. And we'll see you there. Love to see it. Speaking of loving to see it, I'd love to see some people DM me about brand managing. Indeed. Indeed. Indeed.

Not a sponsor. You just validated their brand. Yeah, we are hiring a brand manager so you can DM the RADCAST or dear Ryan Alfred over here. You want more info on that. You need to be local to the G Vegas area in Greenville, South Carolina. Yeah. So, you know,

you get to get on the ground floor with the Radcast, my personal brand, rubbing shoulders with celebrities like Christina and Nick. Comedian. In all seriousness, no, good people, good team, good opportunity. Great hats. We have amazing guests.

We have amazing guests. content. We just need someone kind of helping us wrangle it all together a little bit on both my personal brand and the Radcast. So send me a DM or you can apply on our website. I believe we have this posted, don't we? That's at Radical.company. So yes, looking for someone just to kick ass. You need to be socially relevant and up to date. Social media skills. Social media skills, pop culture, hip, but also just get shit done. You don't, you know, take names and ask questions later. Better ask forgiveness than permission, I always say.

Yes. So let us know we are looking for someone now. And, you know, I'm looking for some social media holidays. Yes, happy National Guacamole Day Day, Jay. Jay, Day. It's cool. That's fine. Everything's fine.

I'm having a stroke. Yeah, it's National Guacamole Day. and happy working parents day. Yes, thank you. Yeah, today, Friday the 16th. We'll give a little ding. Someone or no one. It's quite all right.

And then tomorrow you could celebrate. You're a country music fan. International Country Music Day. The, yes, it is my favorite genre. Makes sense. Ah, there it goes. A little late clap for both working parents and international. Country music is my favorite.

So I'll celebrate it. It's Saturday. I'll be on the boat, probably having a few beers. Blasting some country music. Blasting some country music. And I'll be wearing my Batman outfit. There you go. It's Batman Day.

God, I love me some Batman. Oh, yeah. Wish D.C. would stop making bad movies, but it's okay. I still love Batman. Yeah. It's kind of a little hokey. Do you celebrate National Cheeseburger Day on Sunday? I am going to do that.

I'm going to eat me. Eat me. I have a good grammar. There you go. Eat me some cheeseburgers. On Sunday, National Cheeseburger Day, which is also... I'm going to make my wife a nice cheeseburger. There you go.

Her wife appreciation day. Nicole, I mean, do we really need a day? As Nick said, you know, I appreciate you every day. So, like, you know, I mean... What a catch. What a catch. I was like wondering. That's right.

Every day is wife appreciation day. Every day. Every day is a holiday. As we have learned with this podcast at the very least. Yes. You know, it's funny, there's a guy at the lake's name's Ed. I don't think Ed listens to the podcast. I think that there's always an Ed in a lake at any given time. Oh, Ed, his saying, he walked down, first thing said, every day is a holiday.

He's like, but he's like, but it's because he's always positive, never negative. Be like Ed. Be like Ed. Every day a holiday. There you go. Speaking of that, I'm going to be dancing my ass off on Monday for National Dance Day. National Dance Day. I might have to have Nick.

what they do when they sub in for you. It's like a body double. Yeah, because you dance. Yeah, that's right. Yeah, you're a professional shagger. There you go. Mm-hmm. We got Talk Like a Pirate Day on the 19th, too.

Your favorite. I. I just said I was not going to do it. I had to. See? That's a job. Talk like a pirate day. You got a good,

R, Nick? Arr. Okay. Very nice. Give me some booty. That feels more on brand. More on brand. Which is great to roll right into National Singles Day on Thursday the 22nd.

Yes. Yeah. Maybe it's singles like dollars. Yeah. No, single people. Single people. Yeah, single people. If you're single, next Thursday the 22nd, you need to celebrate.

Buy yourself a drink. You know, if you celebrate too hard, you might not be single anymore. You know what I'm saying? There you go. Go out and not be single. Right. Singles. Just don't get Ruthie.

You know what singles do. Mingle. Mingle. Like Pringles. I'm done now. All right. Cool. Moving on to our social media news.

No. There it is. I always try to get it at least once per episode. I've been slacking. Anyway, Snapchat provides new voter registration and awareness tools ahead of U.S. midterms. Snap's latest efforts will seek to encourage more youngsters to register to share their vote while it's also launching a new Voting 101 Hub in the app, which will provide instructional videos on how to participate.

Kind of speaks back to reality being on your phone. That's how you got to go to where they are. They're not TV campaigns trying to get 18 year olds to go register to vote. Right. They're not going to see it. So you got to go where they are. So it's good. I mean, and look, people, I saw a thing related to this that said that like,

less than 30% of Americans when polled knew what the three branches of the government were. It's wild. Like, so it's like the vice president is. And they don't even know like the first amendment. Like it was like 30% or less knew like what the First Amendment rights were. Like people don't know what their rights are. Don't know what like, you know, just take it for granted. Like, oh, it's all going to be okay.

He has to be all okay until they come for your guns. And you know I'm talking about. Ah, there it is. There it is. Yeah. Yeah. Yeah. You've got their tickets.

To the gun show. To the think billions event. Yes. Tide back. But yeah, for real, it's good. You got to go where they are. Makes a lot of sense. I don't know.

Like, every time I've never been a snapper. You know, like, talking about being digitally native. I was on it in college and can't stand it and don't have it anymore. Yeah. I don't like it. It's not my thing.

There's still a lot of kids on it. Yeah. Still a lot of people on it. It shouldn't be that guy. Kids. Not that old. The youths. The youth.

But it makes sense. It's cool. Shall we usher the metaverse in? Yes. Give the button. Oh, yeah. Trends in the metaverse. Beautiful.

Back to Chipotle. Chipotle launches its garlic guahillo, guahillo steak in the metaverse. Chipotle has been aggressively experimenting with Web3 as we've talked about, launching virtual restaurants and Roblox last fall. And there is now a burrito builder. game in the spring in a crypto game in July. Users can visit the Chipotle Grill simulator on Roblox to learn cooking techniques

and product information from Chipotle's vice president of culinary. Speaking of just going to where people are, I get it. There you go. Like, I don't know. It made me hungry kind of reading the article. It looks really good. And it like tripped my brain up trying to say the word that you couldn't say. I know.

I should have looked at up. I think it's Guahillo. Guahio. But, you know, I don't know. You know, it's good. But I mean, I want to eat. some stuff, you know, like, IRL in real life. I'd go get some steak, some steak from Chip.

No, it's fun. It makes sense. I just, here's what I want to see. I want to see the results from these campaigns. I know. From these things. We talk about, we've been talking about it for two years, NFT this, and say that.

And then I never see the follow up that says sales rose 40% on NFT. Right, because of the NFT. The NFT challenge to 13 year olds or whatever it is. Like, show me some data. Show me the data, folks, because I'm calling it into question because I still think it's PR. Yeah. And they can't track it. Well, and the next article is Starbucks is launching an NFT marketplace.

And I've not cared out NFTs at all until I saw this one because I am a basic white girl. But customers will have two paths to accumulating Starbucks. Go ahead, play a ding. Do what you need to do. Do the goat scream. But they can collect digital stamps by completing an in-app task quizzes or by limited edition tokens. As of this past Monday, Starbucks customers and employees can join a wait list to gain access to Starbucks Odyssey, which is the NFT marketplace, which will go live later this

year. Like, I'll, I'll get a Starbucks NFT. It's not going to cost me an arm and a leg. See, I'm not a Starbucks person. So like, this is like a double, this is like a double. I'm not in this genre. Like, number one, I don't go. I go to Starbucks purely because my 12 year old likes it. Sure. And I'll get like one of those, uh, they do. do they make pretty good breakfast sandwiches. Yes. Or those little egg things. The little sous vids.

Oh yeah, I can't even say that. Suviz. I'm glad you said it. Nicely done. I'd have to call it something else. The, but, so I'm not a big Starbucks person and,

you know, so thus I'm not going to go to their NFT store and, you know, so. Yeah. I don't know. Understood.

Fair enough. But I'm sure they'll sell the hell out of it. Because everybody, those are Starbucks. All I knows. You want to see the same people? You want to see the same people? You want to.

to know where people congregate, you go sit at Starbucks the same time every Friday at 8 a.m. Like my son and I did a little bit while McDonald's will still shut down. And you see the same exact people like coming in and out of that place. Creatures of habit. Like getting their drug. It's wild. I don't know what they're selling behind that. Crack cocaine, man.

Sweet, sweet crack cocaine. The sweet, sweet, sweet good. I think we got time for one more today. One more. You're going to talk about flavors take on TikTok with cooking videos and a shopping app. I think you're going to see a lot of this, these spinoffs from TikTok, that style of vertical video in a similar format, but niche down to specific individual topics or services. And this is it. I mean, flavors.

Because if you think about it, there's a lot of cooking. I think you've even talked about, like cooking stuff. So if you could just go to somewhere to just get the cooking stuff and link to your grocery store and buy it right there. I'm here for this. It seems pretty cool. I'm going to check it out. I want to look into it a little bit more and watch where this goes. But I think you're going to see these kind of neat.

spin-offs from the TikTok kind of look feel. And it makes sense. I think it has a chance to be really popular, especially with niche audiences, because you do kind of get in the vortex of TikTok if you do just want the cooking stuff. And I know you could do searches, and it will certainly be on your 4U page and all that. But you're going to get a whole lot of other bullshit, too.

And so it's like, this makes sense to me. These are like channels. Yeah, exactly. Flavor should be a channel. of TikTok. See there, TikTok wouldn't eventually buy them. This is how this all plays out. Stay tuned. We'll play that clip back in a year. Yeah. We'll see how it goes. When it happens. Cool. Good stuff. Tight 30 minutes. Indeed. Again. Hope everyone's great out there. You know where to find us to radcast.com.

Christinae Ossie. Nick Weaver. I'm Ryan Offord. We'll see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the web at the radcast.com. Or follow our host at Ryan Alford on Instagram. Thanks for tuning in.