Right About Now - Legendary Business Advice - From Finance to Netflix "Million Dollar Secret" with Chris Allen

Episode Date: July 8, 2025

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," host Ryan Alford interviews Chris Allen, star of Netflix’s "Million Dollar Secret." Chris shares his journey from finance to launching a beverage startup, and how reality TV fame has impacted his business and personal life. The conversation explores the challenges of building a personal brand, adapting to a global audience, and handling online scrutiny. Chris discusses leveraging his new platform for business opportunities and emphasizes the importance of authenticity, sales skills, and purpose in entrepreneurship. The episode offers insights into the intersection of business, media, and personal growth.TAKEAWAYSTransition from finance to the beverage industryExperience and dynamics of reality TV, specifically "Million Dollar Secret"Importance of personal branding in businessChallenges of online fame and social media discourseCurrent state and decline of the seltzer marketStrategies for engaging a global audience with non-alcoholic beveragesMonetizing reality TV fame and aligning business interests with fanbaseImportance of content creation and social media engagementKey business skills: sales and influenceDefining success beyond fame and the importance of purpose in decision-makingSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Call 1-800 Granger, click granger.com or just stop by, Granger, for the ones who get it done. If nobody knows who you are, nobody cares, So ultimately we had to play in that game. And when you're nobody, like me, you have to take action on that. This is Right About Now with Ryan Alford, a Radcast Network production. We are the number one business show on the planet with over 1 million downloads a month. Taking the BS out of business for over six years and over 400 episodes.

You ready to start snapping next and cash in checks? Well, it starts right about now. What's up guys? to write about now. We're talking about what's now. What's hot? And, you know, you may have heard of Netflix, but have you heard of a million-dollar secret?

I think you have. It's a game show. It's a lot of fun. And Chris Allen is here to tell us all about it. What's up, Chris? What's going on, Ryan? How you doing? I'm good, man.

I was excited. We get a lot of great guests. And sometimes it's, like, stuff from 15 years ago, great. You know, you never know, like, where the business or what the concept is. But something when it's here and now, I've been on Netflix, and been popular, I'm always excited. I have to admit, I started to go down the rabbit hole because there's so much content now.

Like, I had heard of a million dollar secret, but didn't know it. It's fun, man. It's intriguing. Well, yeah, I'll tell you what, this show is very much in the news right now. I mean, this is kind of like you think about reality TV. You have kind of like your trashy, you know, relationship stuff. You got the Bachelor, love is blind, you ought to handle. you've got those like slice of life things you know the vander pumps real house wives whatever just

day in the life with famous people kardashian started their years and years ago right was getting really popular is competition tv shows like survivor big brother have been around traders is kind of a hot name in the streets right million dollar secret is Netflix's take on the traders right it's kind of a very similar show obviously got critical differences but Netflix is like okay this is what's popular we got to get in the game. And when Netflix goes in on something, they go in on something. It was a million dollar secret you can tell. They put a lot of resources behind this show. Yeah, they did. And I think they're proven to be right with the popularity, especially as we talked pre-episode worldwide hit on their hands. Let's set the table, though. I mean, Chris,

we can tell your background. I wanted to tell your background, but I definitely want to, for anybody that maybe not have seen the show, explain a little bit of the concept how you involves all that. Maybe we could ball all that into one. Yeah, for sure. So, you know, I came up in the finance world and I went to Notre Dame finance career. That was kind of where I started, did that for several years and like so many young finance people had burned out in my late 20s. And I said, you know, like I got to do something different. I don't, yeah, I'm seeing my bank account go up, but I'm not feeling any happier. I got to do something different. So in 2018, I left the finance world, went back to business school and I went to ward. And that's a hallowed hall of the, of

business education. I was with some really, really talented people. I felt like the dumbest guy there almost every day that I was there. But being around really smart people is great for inspiration and great for ingenuity. And that's a great place for businesses to start. And while I was there, got kind of really interested in startups. And that was around the same time that White Claw was taking off and everybody was drinking Spike Seltzer. So I met a guy who was working at Inhazer Bush. And he's like, a South American Uruguayan immigrant, right? A child of Uruguayan immigrants. And he grew up drinking coconut water. And he's like, what if we did what Spike Seltzer is doing, but we did it with coconut water and we kind of like aimed it at health conscious people.

Said, you know, I don't really know what I want to do with my life, but that sounds as good of an idea as any. And we dove in to that world. As people were creating new spike shelters, we dove into that world and we've launched in 2021. We got about like half of the U.S. under distribution, started distributing the cruises, luxury resorts in the Caribbean, all of that. But what's really cool about starting a business, especially with a co-founder, is you guys can

kind of trade roles back and forth and cover. for each other. And we were noticing that so many of these Spike Seltas were having success with celebrity front people. And we couldn't afford a celebrity front person. We tried to negotiate with a couple of them. We're like, dude, we can't even afford like a tenth of what you're asking for. Right. So I came up with this crazy idea of like, well, what if I just tried to become, you know, the celebrity front person myself and started pitching to reality shows. And ultimately nothing really was a fit. I mostly got cast into like dating type shows. And I was like, I don't really know I want to go running around making out with people on TV.

I feel like that's not a good look for our brand, much less myself. And ultimately, Netflix called me in 2024 with this concept, million dollar secret. And I knew right away it was a winner. You had a chance to work with Netflix. Like, you just take it. They're kind of like an extending power in reality TV. And this idea was so interesting. We didn't really know too much until we got there.

But this idea was so, so interesting. So I just had to take it. And I'm really glad I did because it's become sort of this global phenomenon. Yeah, man. A couple things to unpack there. Then I want you to delve into sort of the concept. But people realizing it pays to be known. Someone owns a trademark for that.

His name is Ryan Alford. But look, we have this democratization of the internet and media and all these things. And yes, you got to be interesting, good looking and talented, which Chris knocks out all three. I'll give you that, Chris, man. You got them all going. And actually a really nice guy. Once you get to know you a little bit, I'm a quick study once we've been on, I can already tell. like you're not a jerk like you've got the right intention i think the fans of that show my

the fans of a million dollar singer might be kind of split on that but yeah i think it's probably 50 50 but i can tell already talking to you for 10 minutes i'm like this guy's not a jerk like he's smart he knows what he's doing but look you were smart i mean like can't afford your own influencer then become one yourself and it does take some help and it helps when netflix calls but you did the work to get there yeah it's kind of interesting because like you know i think a lot of especially consumer like beverage food entrepreneurs, they end up competing product attributes, right? Like they're like, oh, you know, we make a protein bar that's like 20% less calories

than the next one, right? And it gets to the shelf and then you start looking at a shelf set and you're like, how the hell will anybody pick me over these other 400 options? And then you see people start streaming into the store because they're like, oh, I have to buy the new Kardashian vodka. I have to buy the new Ryan Reynolds, this, that, the other thing. I'm like, damn, nobody actually cares who you are. Nobody really, you know, when you come out there, nobody cares about like X calories, X fat, X, they said.

They're like, I want to go for whoever my reality TV star, famous person is, my favorite actress, the guy who I, like, you know, see on TV. And I was like, well, if nobody knows who you are, nobody cares. So ultimately, we had to play in that game. And when you're nobody, like me, right, you have to take action on that. So it's a process to try to get on a show like this. It took me years to make it happen. And look, you think anyone cares about? prime it's jake paul's sports drink you know immediately like taking down gatorade for a little while

because it's jake paul's sports drink right prime for yeah i was told my co-founder is like notoriously kind of like you know pessimistic about the fact that this works right he's always like i just hate that this is the reality i'm like listen man like i don't make the rules of the market all i do is play by them and unfortunately don't hate the player hate the game yeah this is like the way it works now I was like, we've kind of replaced religiosity in our culture with celebrity worship. And that's just kind of how it goes. Yep. And but with social media and streaming being Netflix, kind of being in this, I'll call it new media world.

Yeah. New media. I call it now media. That's my brand. But exactly. You took advantage of that. Talk to me about million dollar secret. For our audience, sure there's a lot because you fit right in our demo that

probably seen it. But for anyone that hasn't, like what the premise of the show and what went down? Yeah, well, I mean, if anybody hasn't watched it, you got to check it it out. The show is so awesome and it has so many different layers to it compared to a normal reality show. Like you can think about 8,000 different things when it comes to the show. But the basic concept is you have 12 different people. I'm talking about like 12 different archetypes. So we got like a grandma, we got a grandpa, we've got a cowboy on our show. We got like the sort of typical LA actress-type influencers on the show. And then me, sort of like the business guy, we arrive at this mansion in Canada where a mysterious

owner of the house has prepared a welcome gift for all 12 people, which is a box to be laid on the foot of your bed when you arrive. In the box, one of the 12 people receives a million dollars on day one, like the second they get to the house, right? 11 people get an empty wooden box. And the goal is essentially to figure out who has the million dollars in their box and vote them out of the show. If we do that successfully, the money is given to somebody else and the process continues from there. So if the person who gets a million dollars on day one is able to keep their identity clean the entire season, they just go home with the million.

So our job is to figure out who's acting weird, who has a guilty conscience, who's changing the way that they're acting. who's being nervous, figure out who it is, vote him out, and then get the money to our box. You've only been out of our air for a few weeks. I'm going down the rabbit hole. But I was like, I guess they've got things set up. What if this had been like vetted too fast or something? Yeah. Like the person like completely.

I mean, I assume it's all, is it all been aired now? It's all been aired. Yeah. It came out in late March and was finished up by kind of like mid-April. Okay. And so the secret's out. Everything's been exposed because I'm only one and a half of. episodes in. The secret's how we know we know the winner and the way it went down is pretty

interesting because if you think about it, right, that there's a lot of different ways you can play that game. Yes, there's a lot. How much were you clued in to that, like, what the strategies may or may not be, different angles and all that beforehand? So it's zero percent, which I think is what makes the game so good, right? If people are familiar with reality TV, I think they're on like season 50 of Survivor. And like season 25 of Big Brother. And by the time you get 20 seasons into a show, a lot of times people are sort of game bots. Like they're super fans of the show.

They know exactly. They're on like Reddit. They read the strategies. They know the formula. They know the formula. They call them game bots. Right. So it actually leads to pretty dull TV.

I think when you have that, right? We knew nothing about the game that we were playing other than that a million dollars is on the line. and it was going to be some sort of a game of deceit. Right? So in episode one, the owner of the house sort of tells us the rules on camera. That was actually the first time we realized what show we were on. And what's so cool about that is there's no strategies. And in a lot of ways, you result in pretty messy gameplay.

I mean, so we made a ton of mistakes. And it gets super messy because of that. I think the reason is because we didn't know what show we were on. We hadn't read up. Now, like, I did a little bit of Homer. I watched the traders. I watched shows that I thought it would be like. And I saw like basically kind of the trends of what would be work, what would work.

But then when I learned what the game was, we basically had like six hours that night to go back to our hotel rooms and figure out like, what are we going to do? Like, how are we going to play this? Yeah, real world gameplay. I mean, for a million dollars all at once. So, Chris, you mentioned it a little bit, but like the Netflix factor and watching sort of that behemoth work. and how it markets, how it, like, how privy were you to all of that that's going on with marketing to show all the components of the business side of it? Well, I think what's so interesting about the Netflix machine is that if you look at the

statistics around like total percentage of hours streamed by Netflix compared to like the other players in streaming, so whether it be like HBO, Max, or Disney or Hulu or Amazon Prime, Netflix kind of like is television now. Like they're such a dominant player in that space that they've kind of just become television. And we know that they're global, right? So what's super interesting about Netflix is they obviously market their shows. They market their originals and the shows that they have that do well. But it's also a really democratic platform, right?

Anybody who has Netflix knows like every day, it seems like definitely every week, there's a ton of new stuff coming out, right? And what bubbles up to that Netflix top 10 is based on, who's watching the show, right? So things can kind of catch fire for Netflix, similar to how they do on like a TikTok algorithm or YouTube algorithm, like out of nowhere. And a million dollar secret is a brand new show.

So like they put it out there not knowing what would resonate on it. And I think two days later, we were the number of three show globally. So we've kind of seen like what happens when you achieve that initial success is Netflix pours gas on the fire. Right. And what's so interesting about it is a global platform. Right.

So like we're thinking about a lot of shows like, Survivor, Big Brother, those are like primarily U.S. based. And we think about reality TV and television and our culture, it's like being U.S. based. What I wasn't, what I wasn't prepared for is like every corner of the globe. People are talking about me. People are talking about what I did on the show. People are getting interested in what I'm doing outside the show.

And that is like pretty hard to wrap your head around. So I think it could be curious. People like listening. So you smart enough to recognize that it pays to be known. and lo and behold, you went and did it for yourself. What has surprised you, delighted you, and scared the shit out of you now that it's come through? Well, I think what surprised me again the most is just the global aspect of it. Like, I was totally expecting to walk down the street and have people recognize me.

Like, yeah, I was like, okay, the night before the show came out, I was like, this is the last day of normalcy for probably a really long time. For example, you just go to the grocery store and you get someone come up to you and say, hey, like, I watched you on the show. Like, you know, the fact that I can go to a different state and my face, like, prompts a response from people is something that you just don't expect. Like, you know, you've lived your entire life in anonymity. What has been scary about that is the level of just online discourse and dialogue,

especially with anonymity. So, like, I made the mistake, like, so many other reality TV stars do of, like, poking my nose around in Reddit. Oh, I can't go there, brother. So Reddit was growing. And, like, you know, I was pretty controversial on the show, surprisingly to me, because I don't really feel like I'm a very controversial person, but there are certain things that I did on the show.

I was trying to win, right? I was trying to win the game. So I competed hard. Like, I'm a business person. I compete with disregard for feeling in a lot of cases. That is, like, pretty wild. The level, like, and toxicity of online discourse is actually pretty shocking to me.

So, like, eventually I kind of just learned, okay, just leave that where it is and, like, focus on what's in front of your face. But, yeah, that's, I mean, like, anybody who acquires, let's call it, like, instant fame. And I say that, like, in air quotes, because this is still, you know, just the first foray into what I hope to accomplish is, you know, a little, little scary the first time that you encounter it. I can only imagine with this, I don't know, the way with which reality TV sort of gets devoured and then much less. I mean, but I will say, we have a pretty popular show. I didn't know I had made it until a Miami airport siting and then my forever my kids thought I was cool finally, you know.

Yeah, it's so awesome. I was down in Florida. I took my dad on a retirement trip to Florida. And I got recognized out at the new Universal Park down in Orlando. And I got recognized by two people. And then four more people came over. And they were like, I know I've seen you somewhere. What show is it?

So at one point, I was kind of holding court with like six people. And my dad was like, he kind of pan. It was the first time he'd seen me get recognized in person. He kind of like ran away. He's like, I don't know what to do. when you call my mom and he's like, your son is being mobbed by people on the bridge. Like, what do we do? I'm just his son.

Like, he doesn't know what from, what for what. Has everybody, has most people been in person been pretty cool? Everybody in person has been cool. Everybody in person is just the trolls behind the keyboard, though. But they'll, you know, and it's hard to, but you can't, you got to throw it from that, man. Well, yeah. Send me a message on, you know, if you're being tempted, send me a message.

I'm going back away, Chris, back away. Maybe I need to do that, Ryan. Maybe you could be like my person. My person will just like fire. I need to email you for a password to get into my friend or something like that. It's just no good because I, you know, I do a pretty good job of like not, I don't know, listening to other people like not caring. But if you go down that rabbit hole, there's some really disturbed people.

And then it's also you'll start like questioning yourself like, oh, I mean, you're a good guy. Like I'm a good guy. You don't want to be. impacting someone in that way. Right. But if they've taken it that far, it's a them problem, not a you problem, you know? What I think is so interesting about that, too, is a lot of times they'll take it to, like, your court, too. Like, they'll put it on your personal pages and things like that.

And in a lot of cases, like, I went into this with the intention of, like, if someone writes me a message, I'm going to respond to it, right? Like, I want them to feel seen by me. I want to feel like, yeah. And so, like, it's something that's kind of on the board. Sounds altruistic, but yeah. Right, yeah. Somebody says something that's kind of on the line negative. I'll respond to them, right?

And then a lot of times what they'll do is they'll be like, they immediately fold and they're like, oh, I thought you were awesome. Like so sorry about that. Like, you know, whatever. So it's kind of interesting to see like, if they're just doing it for attention or like whatever it might be.

I don't know. But, you know, obviously, I think there are valid critiques out there too. Like, there's a lot of things that I did on the show that I was kind of like, yeah, it was kind of tough.

Like, but you know, you're in a competition. It's not like we're out there holding hands and like dancing in a circle. It's a conversation. But it's also business. Like, you nailed it.

Like, I'm pretty, I'm not like, I don't think I'm a ruthless business person, but I'm very driven. And I can remove emotion from it. And it sounds like you're built the same way. And it's not because we're screwing people, but we're doing business. And there's a lot of people that just aren't cut for that. And so when you get to see it raw, some people would just get turned off, you know? Right.

I mean, like anything else in, you know, your life is you try to do things with, like, the purest of intentions that you can. in a competition setting like there can only be one winner and a lot of times that's not going to be the nicest version of yourself that plays that game and this is like very real money like we were in there competing

it wasn't scripted it was all real we were competing and I got very close to winning right so as that happens right you're going to see tensions rise you're going to see people do things that are cut throat like if we were just playing a game for no money I don't think that we would have done

the things that we did but it were quite difficult decisions to be made and difficult, you know, in a lot of cases, behavior in order to win. Yeah, man. So drink company, I sense a pivot coming. Where are we at with the business? Yeah, I know. So, I mean, I think, you know, one of the things that we wanted to do is, obviously,

we've been out there in the Seltsor world, and the Selzer world is very popular when we launched and is much less popular now. And almost every large drink brand is losing volume year on year. They're declining 15, 20 percent, a lot of cases. and a lot of brands that came out and that's sort of like, let's make a white clot knockoff. Go try to find a case in Budlight, Seltzer. You can't find it.

Good luck. And good luck. Go try to find Kora Seltzer. It's hard to do. So as that's sort of happened, it's been challenging on our business, right? One of the things that we've done is think about, let's respond to the show and the show is global.

So we have a global audience. I think what we'll likely do is try to find something non-alcoholic that we can ship to our fans around the world, especially our fans in Brazil and the Philippines, those markets where like this is, really, really become a very popular show. In that regard, is transitioning the fame, the known to dollars, been more difficult than you thought? Well, yeah, I mean, it's something that I'm very much figuring out right now, because you don't necessarily know what it's going to look like,

right? Like, this show could have come out and totally flopped. Like, what we didn't know is that we're going to become the number one show in Brazil for several weeks. Like, you don't know that, right? as somebody who's like going onto a show and trying to anticipate things. So there are obviously like when you go on a reality TV show, there are like easy ways to monetize things like through, you know, cameo and like through, um,

subscriber based type of content like those sorts of, T-shirts with your shirt off. Yeah, exactly. Like, you know, uh, keep me away from Reddit or something like that on the earth. Those are like the easy things.

What's harder is like, okay, well, I obviously have my ongoing business interests, right? like how do we transition that? How do we make the fans of the show want to care about the drink that I'm doing? Because also they care about me, but like they may not like the drink that I have. They may not like what product I was producing before.

Like how do I make something that sort of aligns like they're interested in me? And also they're interested in like a product that I can produce that actually will drive value to their life. Like, you know, so I can't ship an alcoholic product in many cases to many of the places where the fans have resonated with me. So you just pivot your business. So one of the great things. One of the great things about it is like, so those status of social media is that they can follow your journey and become aware of the things that you do. And that's been the primary strategy that I followed that I've employed. Yeah.

I'm going to give you a couple tips. But you didn't ask for if I'm going to. Sometimes it's not about creating your own product. It's using the leverage you have to create the influence on other things that you get paid for. I'm not saying you aren't doing some of that. But to that end, how do you like keep the, you attention is fleeting. How do you keep the attention flame lit? Yeah, it's great.

I think you got to be active in number one. And then number two is I'm like big. Obviously like I've been business person, been a marketer. It's like you got to understand that you got to produce things that people want and people want to follow. And what I think people have generally sort of followed me for is number one reason is like, okay, they like me because I was a business person and I played strategically on the show. I was sort of like the avatar for the business person on the show, right?

And then in some cases, it's for more superficial reasons. Like, they like the way I look or they like the way that I, you know, act or whatever it might be. I found that in a lot of cases, like I just did kind of typical testing of different kinds of content. What does well for me is like talking about what I do outside of the house, like talking about business and talking about like my learnings from my business career. People really like that. And the number two is like fitness and wellness content does really well. for me. Right. So I try to produce as much that people are interested in to keep them around

because ultimately, like, you know, the window for talking about like what actually happened in the eight episodes of the show, it goes by very quickly. You got to keep them interested in you as a personality. So like, you know, I was, I'm a big test and react guy. So I produced a lot of different kinds of content and I saw what did well. And then I'm going to kind of just go down that that avenue. Is it creating any other opportunities? Like, have you heard from other things? anything other, you know, like coming across your radar from the show? Yeah, I think the number one thing is typically with reality TV is you get some interest from brands while your show is out. And that's starting to happen for me.

Obviously, like, it's taken some time for my social pages to grow. But kind of at the level now where I can do that. And I, you know, having been an entrepreneur and startup founder myself, like I like to align with brands that I resonate with. I mean, I'm not going to just take any deal. So, you know, kind of. the process of evaluating those right now, but that's really cool because ultimately, like, I want to position myself as an influencer that, you know, has been in the business owner chair before, which I think is somewhat rare, right? I've been behind a brand of my own before and

worked with influencers from the brand owner's side. So I can be an authentic and real voice and a good mouthpiece for these brands in sort of connecting the dots between the brand and the consumer. What do you think the most important business skill is that you have? So, such a good question. Ultimately, at the end of the day, everything kind of comes down to sales, right? Sales and influence, I feel like that's kind of sort of the fundamental business skill. Like, you can learn finance, you can learn the fundamentals of marketing. You can learn, you know, pick your discipline, right?

Supply chain. But in order to get anything done in business that you want to get done, you've got to sell the people and convince them of your business, that they should invest. invest in your business, that they should buy your your product, that they should, you know, trust you, all those sorts of different things. It just sort of comes down to influence in sales. I do, I feel like that's sort of at the core of everything, don't you? Oh, 100%.

Like, if you can't sell, good luck, you know, like, because we can get caught up in all these product benefits and like, or the financials and all. None of those financials matter if you don't have new, new lifeblood of the business coming in the door and convincing, convincing is a new. interesting word. You know, like it's, it's one thing for someone to be aware. It's another for them to have intent. And to drive intent takes convincing.

And so that's a key skill no matter what you do. And if you've got it, you typically can do anything. Absolutely. Absolutely. And I think, like, you know, what I've seen is the most successful entrepreneurs are kind of like lifelong salespeople. Like these are the people who are like running. trading card rings in middle school and things like that.

Now, I'll be honest. All the irony. Yeah. Yeah. Right. Like, I don't really think that that was, uh, that was me. A, you know, I didn't necessarily feel like I was sort of a lifelong entrepreneur salesperson.

So it's been a bit of a process for me to kind of, uh, develop that skill. And as I've gotten better at it, right? Um, I've become a better business person. Yeah. Well, one way or another, I tell people this and it's self-serving. It's a little bit of a joke, but I'll, I'll kill the punchline before I say it. everything comes back to marketing. I was one of the rare people that, like, my major was marketing, never ventured.

You know, like, I knew, learned in an early age how this world worked. I'm like, you can market something and sell it, marketing. We combine these worlds a little bit together, even though I think they're different. But it's, it's just necessary. It's human behavior. understanding how humans work and understanding what it takes to move someone from one position to the other. And that's what marketing is. You know, you've got a mindset.

They assume this or they believe that and you're moving them to hear to get them to take an action. It's sort of been, I mean, across the spectrum of human history, right? This is how empires were built because of marketing and sales, right? Obviously, it's built with military power, but it's grown with marketing and sales. This is like the core human skill. And now like the arena of business, you don't have that. You know, all you have is like pretty spreadsheets and PowerPoint slides. It's not going to get it done.

I mean, Donald Trump and Barack Obama have a lot more in common than they realize. They're two of the greatest marketers of all time. Totally. No matter where you fall politically. But they are. Yes, exactly. We just captured 100% of the audience with those two. Exactly.

Hey, no polarization here, but it's removing all the bullshit out of it. You know, that's the truth. Chris, I mean, what does success in your mind? Like, you've had a successful show. Like, you made shit happen. Like, this is what I love about your story. We talk about a lot of people. Some people fall into shit.

Some people stumble into it. You work your ass off, you know? Like you sin in, you played there and Netflix caught. Yeah, maybe you caught light. in a bottle, but you created that. But now you've, you got what you asked for and you're navigating it all. When Chris Howard looks and goes, this is my vision of success. What is there at the end?

It's such a good question too because, you know, it's one of those things like people say the question like, now what, right? Like when you get what you've been going for now what, right? I love that question too, by the way. Right. And the other thing is, like, people want to look at, like, what's called a signature achievement, like getting on a Netflix reality show as sort of like an endpoint. I'm like, this is a waypoint on the journey for me. I'm 34 years old.

You know, I have, I have hopefully 40 more years of making stuff happen before I go retire to Florida and play golf every day, right? Like, that's, that's, it's a whole process, right? And I think for me, obviously I'm asking myself that question every day, but it's really about, like, like just making an impact on people for myself. Like what do I need intrinsically? I just want to feel like I'm living authentically and that I'm happy. If I'm doing those two things like, you know, material wealth, you know, influence, whatever it might be.

That's all sort of like a byproduct. I think, well, if I'm doing those two things, I think I'm probably doing okay. What I really want to do is think about, okay, and I'm making an impact on people. I tried to create what I thought was a healthier, better for you, drink for people. right now with the the megaphone of being on reality tv can i create some content to help people demystify the journey of starting a business can i help people um you know maintain their mental and physical health uh in the process of entrepreneurship which is for me i was total fail total fail right there's like learn from my mistakes um hope to kind of share some some content about that um can i

inspire people um you know to to they look at my story and say wow like could i do something like that or like, can I take things from him that I can learn? And then I try to make it just about like service to people. Like so, you know, try to use this great, I would say lucky, you know, accomplishment. It's somewhat lucky, right? Like accomplishment that I've made of being on this TV show and acquiring new fans around the world to help people. You know, whether it be through the things that I've just talked about or just like by being a good person and trying to be, you know, somebody that they can look up to. and that makes them feel good.

I think you're on your way, man. I'll give you one other thing. My favorite saying, everyone should always go, ask themselves to this question, to what end, everything you're doing, everything you're thinking about,

everything you're planning when you make a brash decision, when you make a good decision, to what end? You know, like that's the question we have to ask, right? Awesome.

Yeah, think about, like, think about the end of your life and look back on things and think about what decision do you think you wish you had made. in the present, like kind of try to gift yourself the gift of, of, of hindsight, right?

Yes. It's a really, really difficult thing to do. But I do sort of think about those sorts of things. I'm out of that, like, you know, mentality that I had in my 20s and like, I just got to get as rich as possible and all these different things. Like, no, at the end of the day, like, it's about fulfillment and happiness. And luckily, you know, I have a lot more doors open to me now having been on a show like this, which is really cool. And I just want to make sure that I make the right decision.

Yeah. And having purpose. really what the question is when you say to what end it's well you're asking what is the purpose of what i'm doing yes where's it can everybody keep up with you the show all the links all that stuff yeah well obviously a million dollar secret is on netflix it's not hard to find i mean just just uh you know we're not on the top 10 anymore it's a few weeks later but uh you can find us uh you can read about us all across the internet and then you can find me primarily on uh Instagram and TikTok. I'm diving into TikTok, which is a 35-year-old man, 34-year-old man, is a little scary. So I'm brand new to that one. I'm also on all other socials under the same handle, which is at C. Allen ND. And you can find me and kind of track my journey from here, which I hope is, you know, as entertaining as those eight episodes of TV. I hope this is just a blip in the story and not sort of the headline at the end of the day. Chris, appreciate you coming on with the show, brother. I really appreciate your transparency and openness, talking about all this stuff.

Fantastic. Well, it was a pleasure, Ryan. I hope we get a chance to talk again. And maybe it's about another show that I'm on or hopefully, you know, just something really cool in business. And I'd back back to. Hey, well, I think we put our heads together on something. I'm here to help you, brother. Hey, guys, you know what to find us. Ryan is right.com. You'll find the highlight clips, the full episode, all the links to the show, Chris's stuff, all this stuff. Hey, always ask yourself, to what end? To what end?

We'll see you next time. We'll write about now. have been right about now with Ryan Alford, a Radcast Network production. Visit Ryanisright.com for full audio and video versions of the show or to inquire about sponsorship opportunities. Thanks for listening.