Right About Now - Legendary Business Advice - HelloFresh Offers Buddy The Elf Meal Kits: Weekly News 12.02.22

Episode Date: December 2, 2022

This week on The Radcast, Ryan and Christina are giving you the latest news in marketing and social media, as well as some post-Thanksgiving slump and exciting plans for the coming weeks.This is a perfect opportunity to catch up after all of our hard work over Thanksgiving break; we hope that everyone has had time to relax while they are away from work. Wherever you are, whoever you are, we wish you a happy holiday season!Small talk: Sponsors: Branded Bills: Beanies and a holiday gift guide (01:30) RADCAST20 = 20% off entire purchase www.brandedbills.com Ryan and Christina share their pre and post-Thanksgiving week and they’ll both launch their new projects in the coming weeks and months. (04:35) HelloFresh caters to ‘Elf’ fans with meal kits serving Buddy’s signature dish - Buddy the Elf Spaghetti boxes are based on a dish the protagonist eats in the movie consisting of spaghetti, candy and syrup, with HelloFresh putting a “chocolate-forward” spin on the oddball concept. (06:30) Burger King Debates if the Best Burger is from McDonald’s, Five Guys or KFC - is it really worth it to name your competitor? (07:57) bit.ly/3gNSzh3 Winners and losers of Black Friday 2022 - Heading into the holiday, some estimates showed that while in-store shopping could make a return, inflation could thwart consumer spending, as shoppers expected to get less for more money.(12:20) bit.ly/3OSQkFI Rad News: Last week - Infinite Possibilities for Innovation with Maurice Hamilton - a Think Billions Experience Guest, the Founder and CEO of Infinavate. Ryan talks with Mo about his entrepreneurial journey and how he is transforming enterprises with innovative technology that elevates profitability, security, and efficiency. (13:55) Next week - David Caldwell and Episode 300 Christopher Lochhead (14:40) Social Media Holidays: December 4: National Cookie Day #NationalCookieDay (17:50) December 4: National Santa’s List Day (19:25) December 5: International Volunteer Day (22:30) December 5: Repeal Day (remembering the end of prohibition) (22:58) December 5: World Soil Day #WorldSoilDay (23:18) December 6: Bartender Appreciation Day (23:50) Social Media News: Tiktok’s Cap University teaches creative agencies how to use the platform - Ad Age announced the new category for its 2023 A-list. Creativity awards, best use of TikTok, which will be chosen by a jury of Ad Age editors and TikTok executives. (24:40) bit.ly/3Fk46xH Kim Kardashian re-evaluates Balenciaga relationship after child backlash - The shoot, which featured children posing with teddy bears dressed in BDSM-inspired accessories, sparked outrage online.  (26:47) bit.ly/3OTdxrc Marketing News:Corona turns iconic holiday ad into virtual Tannenpalm Tree Lot - Corona Extra USA launched a 2022 holiday marketing campaign built around its iconic “O’Tannenpalm” ad from 1990. An augmented reality location enables users to place a virtual palm tree — decked out in holiday ornaments — in their own space and includes interactive elements. (29:05) bit.ly/3ORH58N If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You're listening to the RADCAST. You're listening to the RADCAST, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey, guys, what's up? Welcome to the latest edition of the RADCAST. It's Friday, December 2nd, 2020, our weekly marketing business news of the week. I have a special guest right back with me here.

Did you miss me? I did so much. I couldn't stay away. I could not stay away, folks. This is what happens around here, you know. It's lots of boomerangs. I'm the first time this is happening. Boomerang.

But I set the trend. Yeah, you did. Came back. We're good to have you. Came crawling back. We're glad to be back. Yes. We're good.

Nicholas Weaver over there on the ones and twos. How's it going, everybody? The, uh, yeah, it's good. Cozy December. I've got my new beanie on. New beanie. We finally got them. I know.

We've been. Yes. Waiting patiently. Foreshadowing them. You never know like you're kind of counting on a shipment. So you talk about them on the show and then it's like, it feels like a TV show. And, you know, you know the renewal date has come out, but it keeps getting like production keeps being pushed back. Yes.

So they finally did. And they're looking pretty sharp. There we go. All you pull. So you see my leather accent here, you know, on the side. I love a good beanie. Yeah. Very comfy.

I wore my yesterday. Toasty in the studio, but I'm willing to to rock it for, you know, for branded Bills, official merchandise sponsor. We'll go ahead and get that tag in. Branded Bills, brand of bills.com provides all the merchandise for the radcast show. And so if you'll tag me or hit me up on Instagram, might send you a Beanie. So we'll give away a few. I've already had three or four people.

Hit me up on the gram. I post something earlier. So at Ryan Offer, you can hit me up. And, you know, as long as like 50 people don't. ask for one we'll send you one. But very comfy, very warm and pretty damn stylish. Great neutral goes with everything.

Unisex. Let's not forget that. My stepson, who's the most trendy in the house goes, that's pretty cool, which is a nod of like, okay, that is actually pretty cool. And it's very cool. Yeah, it's very cool. So we appreciate

branded bills, brand ofbills.com. Go check them out. Use Radcast 20 anytime for 20% off your order. Entire purchase. Yes. How's it going, Christina? It's going well. I feel like I'm still in that post- Thanksgiving Day slump.

Yeah. I also had shows all last weekend, but going well. Yeah. I did as well. I'll just go ahead to admit this. I feel like I was drinking like every day last week because it was like the holidays. I wish. I've refrained like all week. You said I go glass of wine or something.

You know, not every night, but a few nights a week. It's cold. A man's guy. I've been like going, you know, a dry week here. So I would have a drink between my shows. I was like going to get a cocktail. Yeah. Yeah. Doing Cinderella.

Yes. Right. How's that? Was it, you're not done yet. No, we have two more weekends. I have a show.

We have a, had a sponsor show Thursday. Yeah. So I've got five shows this weekend, five shows next weekend. Then we're done. Nice. Two and a half hour show.

It is. My feet hurt. Is it all worth it? Yes. Okay. I love it so much. All right. This has been,

I did a show at Christmas last year, and I swear I would never do it again. Here we are. And I'm making that same promise to myself because it's just a hard time of year. But I love it. It's great cast. I'm with my friends all the time. That's fun. I know it's a lot of work.

Yeah. I mean, I'm trying to think, like, if I could pull it. I don't know if I can pull it off. It's so much fun. Is it, I just remember in lines and dancing or whatever. It always amazes me. Like, after we've been. I am a good, we, the term in the biz is mover.

I'm a good mover. I can't do any cool tricks, but I can, yeah, I can do the basic stuff. I have a little, like, dance moment. All right. And I have a, we do like the thriller dance in my big number. Oh, nice.

So if you're in Greenville, go check out Cinderella. At the Children's Theater. The Children's Theater. I'm the one in the big blue wig. Yes, big blue wigs. Big wigs. Big wig. Two of them.

What else is on the docket this week? I know we were doing some rearranging here at the office. Yes. Yes, we're going to be launching a pretty cool, new concept in the coming month-ish. Yeah, month-ish. Yeah, soon. Yeah, so if you're in green, we'll come check it out. I mean, we'll let the cat out of the bags. It's not a way a huge secret.

It's called Social House. We're converting the space that we're in now into more of a social community social club. Yeah. So definitely still some work going down during the day. Oh, yeah. But. Get that bread, as the kids say. Yes.

But definitely more of a lounge space. Yeah. Lounge hangout. Less formal. Yes. So if you're interested in that, give that a shout on the social webs. We're going to have some comedy shows happening. Yeah.

One of our own, his band is going to play. He agreed to that this morning. Nice. Yeah. Excellent. So be on look out, Social House GVL is the Instagram. Yeah. And then on, same on Facebook, I think.

So you can look that up. And TikTok. We're going to have a TikTok. There you have it. So if you're in the Greenville area, looking for a place both to work, live, play,

vibe, create, all that stuff, drink. Watch football games? Yes. So definitely a more lounge experience. And I'd say social club meets,

make it happen space. I'm straying away from the word work. I'm trying really hard because we've been 100% of co-working space. It's fair to say. And while we still are going to encourage and have space for people to work, definitely going to be more of a multi-purpose space. So think wine hangouts and storing stuff. Not quite a bar, but not quite the office either.

Yeah, that's right. So I'm excited where that's going. So be on the lookout for more info on that. I thought this was fun. Hello Fresh is catering to elf fans with its meal kits. I was wondering when this might happen. So Buddy. Buddy elf.

Iconic. Yes. With this box of spaghetti with syrup on it. You could get custom meals from Hello Fresh with Buddy's favorite meals. Christmas is the greatest day in the whole white world. Would you mean spaghetti with syrup on? No, no. Come on.

I would have a bite just to say that I did. Nick? What is it? No, no way. You wouldn't even try it? No. I would 100% try it. I mean, noodles with some syrup on it.

Would I eat a whole plate? Hell no. But would you do it? I mean, it's not just like noodles and syrup. It's noodles with pasta sauce and syrup. No, I would not do that. But at first, didn't you, I don't know, I thought you dumped the syrup on there first. There's some gourmet way to make that taste good.

I guarantee it. Put some sugar in your spaghetti sauce. But it's candy, candy cane, candy corns and syrup. Four food groups. He put cereal on it too, doesn't he? Yes. Yeah. No.

It's all sugar. No. Thank you. Talking about like a crash. So she eat that. It's like, who. You're blocked up for a week and a half.

Yeah. But it's still a fun concept for Hello Fresh. Yeah. Yeah. Burrowed interest. It's based on the dish too. So I'm sure it's. Yeah, not quite as over the top.

Right. Right. Yes. Chocolate forward. And I saw this and I brought it up because I wanted to, you know, talk about competitive advertising. So Burger King, it's actually in France where they did this, but they did a spot where they had people in a restaurant,

debating who had the best burger between McDonald's, five guys or KFC, which threw me for a little bit of a look. It's clever. Yeah. And they brought me to this thing. Like, I'm going to ask you a question, Christina. I'm ready.

As a, you know, we're making, we're turning you into a marketer, but, uh, maybe not as a lifelong marketer. I've marketed myself my whole life. Yes, exactly. Uh, when you see other brands like name their competitors, does it just kind of go in one ear and out the other or like do you take note of that?

I take note of it. Yeah. I always debate like. But almost in a negative light. Like I think. You don't like the competitive aspect? I don't know. It's not that I don't like it, but I think, okay, well, like how, like I would be just as likely to shop the other brand.

Yeah. That's more what I mean. There you go. Thank you. We did not practice this, folks. But you teed up what my perspective, because we used to have companies that they'd ask us all time like should we do this competitive thing name them and I was told no they do it anyway sometimes sure they're stubborn and stupid but yeah the uh I don't like naming or paying to name your competition

because awareness is expensive well and wasn't right and wasn't the I'm gonna I'm gonna screw up the phone companies it was T-Mobile that did the can you hear me now bit or AT&T and then when Verizon having worked on it it was Verizon okay can you hear me now Can hear me now. But then Sprint, hired Test Man. Yes. Yes. That's what it was.

Yes. That's what it was. In some ways, a little more interesting than just naming your competition. Exactly. And that's what I'm. Right. Right. Which is a really interesting story for another day for how that happened.

We need like a third podcast a week. It's just like chat time with Ryan. Yeah, old old ad stories. But that was a little different as much as, you know, If you're Verizon and you go, you know, we're better than 18T sprint and T-Mobile. You know, it's like you just spent money to put them on your TV. Right. But I think that the way that they were, you know, that was handled.

Putting the spokesperson on was right. Right. Right. It was a little smarter. Right. Not so smart for Verizon for not having him locked up forever. But. A rookie mistake.

Another conversation. That's all I want to book. I just want to be the spokesperson for, I just want to be the next flow. Like for a progressive. You get pretty set because what happens is once you, you get locked in. Yeah. Like, Test Man was making like a million, right around a million dollars a year.

Once he, like, this is like year four or five, not year one. Sure. Like year one, he might have made like 50 grand. Sure. As he became the guy. Yeah. He got up there in the seven high six figures, seven figures. I'm going to need you to like use your connections to like hook me up with that.

Thanks. But then once you get tied to the brand, they've got to lock you down even when they don't want to use you anymore for why for what happened with Ryland at the sprint. Right. Right. Like you, like, all state. Would not, or progressive wouldn't want Allstate using flow. No.

You know? Like, no. And so you have a lot. Even when they stop putting flow in the ads. Yeah. They need to put her on an NDA non-contract, what she gets paid for. Right.

For a certain number of years longer than that, if not forever. Right. So she might get residual forever. What a sweet gig. But you got to have that staying power. And the girl on AT&T is getting close to that now. Yeah. Yeah.

With the little bangs. Yeah. Yeah. She's close. Yeah. Yeah. Sure. The hottie patadi.

I think she's pretty cute. She's cute. So, yeah, I saw this and it just made me think. And so if you're out there and you're thinking about it, don't pay to put your competitors in the ads, stand out or stand down. And you don't need to put your competition. By putting them on the stage, you're just acknowledging that you're equals. Yeah. So, and that there's not much of a difference.

And so no matter how much you want to say, how much better you are, how much of this, or if you want to have fun, which Berking is not even being competitive. They're kind of having fun with it. But don't pay to put your competition on the air. That's my opinion. It feels like a social media tactic. Maybe, yes. But even then, I wouldn't use my levers to put them on the stage. But anyway, I saw this article for marketing to have winners and losers of Black Friday.

Cliff Notes sold a lot of stuff. Electronics, big. A lot of the stuff that happened last year, curbside, other things. Yeah. plummeted. Like, so it didn't carry forward. So all these trends that we thought, oh my God,

even with COVID, they're going to stick on around. Yeah. They're not really sticking around. I'm not about it. You like curbside pickup? No. You shopper?

You like shopping? Yeah, I shop. Yeah. I went, I went out Black Friday morning. Ooh. It wasn't bad. It wasn't bad.

It wasn't bad. Supposedly the lines weren't that bad. No, toward the end, like we were on Woodruff for a little. bit. And then we went right downtown. The shops at gridlock. Yes, the shops at gridlock. We were there early, though.

And we were only at like two stores. And then we went back downtown because I had two performances that day. But like that boutique shopping is what's fun. Yeah. You know, just like walking down main street. That's cool. I can see that be more experiential. Yeah.

They probably have little add-ons maybe. Yeah. They got coffee or some treats or something. Right. Right. Good music playing and they're smaller. So they're only going to get so crowded. And it's all like everyone knows each other because a lot of times it's a client-based.

Yeah. All the. Uji rich people that know each other. It's the first one I've not worked. I've worked every Black Friday since I was in college. We pulled you out of the doldrums of retail. Oh, God. And brought you into the doldrums of marketing.

A lot of similarities. Oh. Not a bad way. Yes. We'll highlight that last thought. Excellent. Some news this week, if you haven't listened to this week's podcast, another of the episodes from Think Billions with Mo!

Hamilton, Maurice Hamilton, really great. Founder and CEO and Finivate. I always have a hard time saying that name. I don't know why, but I think I got through it. But Mo was cool. Really down to earth. Really nice guy. Been posting a lot on my channels and the Radcast channel, some of the highlight clips from that. So give that a checkout on YouTube or Instagram. Talks about starting his company, profitability, scaling, all those things that everyone that's growing a business is and interested in. So again, from the think billions, my man Howard Payne's event that we were at in October, more information coming from next year's events.

So be on the lookout for that. The next week, David Caldwell, who actually is an ex-NFL player, now works with the NFL players something. I'm forgetting the name. Ex-players. He helps ex-players and, like, connecting them after the game. and David was awesome. But also I remember playing for the Colts.

He was running back. Dude's pretty stock. He's doing all right. It's like, okay. This guy might run over me right here on that. Nah, Dave was awesome. Super cool, super down to earth. And I think you'll really enjoy that episode.

And, you know, speaking of which, that'll be episode 299 because today's 298. That's wild. Next week, episode 300. It's going to be a repeat guest. But this, this, you know, I had to be. was debating like what episode to do. We're talking with some people that I could have made happen, but was really like just a fire episode.

We recorded this probably three or four weeks ago with Christopher Lockhead. And he's going to be episode 300. I think he was just so, I don't know, on fire on some things that I think it's a really impactful episode. And so I'm excited about that. Chris is awesome. And he fucking goes right at it. I mean, it is intense about some of the issues, both in and out of business.

business, politics. I mean, nothing was off limits, you know. And we brought it back to some of this notion of digital natives versus digital analogs versus like how people are marketing and how people aren't really grasping how different the generations that are kind of coming up are from the digital aspect of things. Yeah. But Chris kind of, I'd send him down some pass and man, he went full more. So it's a pretty intense episode, but I think you'll get a lot out of the because Chris, I mean, he's like me. We're both pretty independent. Like we have some beliefs on multiple sides of the aisle, but there's a lot of logic behind

his thinking and one of the smartest guys I know. And I think people get a lot out of the episodes. So episode 300 of the radcast next week. Can't believe it. I know. 300. Three zero zero. I mean, it's a lot.

It's a good accomplishment. And in what? Only two years? Three years? Closer to four. Okay. That's still impressive. Yeah.

So 100, almost 100 episodes a year. So it's a lot. Yeah. A lot of be proud of. There you go. Yes. And so we'll celebrate. We'll throw a big party.

We'll have a beer or something. Cheers. Yeah. Cheers. Yeah. Social House party. Nick, you can throw streamers up while. I don't know.

Like the little things. Yeah. Maybe some. digital streamers, some CGI effects. We'll have a party in the metaverse. That's what we'll do. We'll have a metaverse. All circle. Yes. Yes. So,

you know, I just thought we'd play a little tune. It's time for another absurd holiday. Just like me. There's no shortage of dumb things to celebrate. A redcast, social media holiday segments.

It just felt like playing that today. It was time. You know? So social media holidays that you cannot miss. And you can't ignore. Sunday. Sunday I'll be celebrating. National Cookie Day.

Hashtag National Cookie Day. I'm going to eat the hell out of some cookies on Sunday. Get some crumble. They're closed on Sundays. You've got to get them the night before. I know. Even my watch is excited. She won some cookies.

Yeah, getting excited about that. What's everybody's favorite cookie? Oh, man. Probably chocolate chip. Really? Yeah. Yeah. Like just.

Nick. Definitely the Antiums. chocolate chip. Okay. Specific your anti-Ms. Chocolate is probably my favorite. Oh, no, actually the M&M, the M&M. Oh, M&M.

Yes. Yep, you got to warm it up. Yes. Yes. Get the Eminem kind of melting a little bit. Peanut butter would be my second. Yeah. I'll be honest.

There's so many flavors at crumble that I like. Crumbles like its own thing, though. And so like, if you say like universally easy, what chocolate chip would probably be it. Warm chocolate chip. cookie, a little undercooked. Got to be gooey. Got to be gooey. But if you bring crumble into it, it could be one of any flavors any week that I might go.

I like that better than chocolate chip in the moment. Amen. So this episode is brought you by Crumble Cookie. How can you not be open on Cookie Day if you're crumbled? True. I know. Maybe they'll do something special for us. Those were some of the best cookies I've ever had, I will say.

We've got to get them back. It's also National Santa's List Day. Check it twice. Yeah. Do you still make a list? Yeah, but that's only because I'm like, my mom's like, all right, I need some ideas. I need some ideas. Yeah.

Nick, do you make a less for your parents still? Yeah, it's a mile long. I'm just kidding. No. Yeah, you give a couple ideas. My mom always sends him, she's to this day. I'm 45-year-old man. I need your list.

I love that, though. I love that so much. You want to get what you want. You send me your list. I always do a really long list just so everyone has options. And it's like, you know. Like I don't expect half of it. Ferrari.

Right. Land Rover. But since I moved out, I'm like, I don't need a damn thing. You won't want my list, mommy. I buy my own shit. Yeah, no. It's, it's fun. My kids, they're on the side of our refrigerator.

Everyone's listed out. Nicole has her note. Look, my wife, she's a listmaker. She's got the boys list that they've written on their little handnotes. She has her journal where she keeps up with exactly. what she's bought every one of them, totaling them up so that they're within $5 of each other, what we buy them.

Like totally, like even we have four boys. She's adding them up. She's like, got the list. I love this. She's like showing me the list. And I'm like,

yeah, honey, good job. You're really keeping up with it this year. It's not different than any other year. And, you know, she came home last night from like the Dita store.

And she's showing me the shoes. And she's like, you know, this one was this much. But, you know, I bought him these two things and it's like, I'm like, you know, good job. She's great.

I love that. That's how I would be. When she creates a scaven, we do a scaven. She does a scavenger hunt for the boys every year because we give them a trip. And so they get a trip and she does a scaven. We do this. They undo. She hides things.

This is like a 15 minute thing. She enjoys this more than they do. I guarantee it. Oh, yes. So literally they get the first one. They don't know what's coming. and it's the start of the scavenger hunt. And it's like number one.

And they go and they all start jumping up and down. And it's like a clue about where we're going. And then it leads to somewhere else in the house. I love this so much. And she's got stuff hidden. I'm like, I didn't even know there was a cabinet up there. Like, I'm like, oh. I want to be a fly on the wall at your Christmas.

Oh, my God. It's like a 15 minute thing. And then it ends with like something somewhere that gives it a, you know, Like it completes the puzzle. I love it. And she's already, so she's got her journal with everybody, every gift that she's got them. And then she's got what looks almost like a crossword puzzle and like the back of her notebook that's she's mapping out this year's scavenger hunt. I love it.

That's so good. If I ever got lost on a desert, deserted island, I would want my wife. You all got to do the escape rooms. I bet she would be amazing at them. Yeah. She's great. I love her. The fifth, the, international volunteer day.

There you go. December 5th. Monday. Monday. If anybody wants to volunteer, you can come down to social house. There you know. We already moved on the furniture. You should have waited.

I know. Yeah. Nick and I did some grout work upstairs, moving some tables around. I think I still have a bruise on my head from hitting the crossbar. Oh, I bet you do. Woof. But no, we should volunteer and do something. I still know if it'll be Monday.

It's also repeal day on Monday. Yes, repeal. No, that's why you should come to social house for repeal prohibition. Come have a glass of wine or a shot. Here, shots. Tequila. Yeah, tequila. Tequila.

Repeal day, remembering the end of prohibition. I doubt I've heard of that, but. No, I didn't either. But I'll celebrate that one. It's World Soil Day as well. Like the dirt or like when something gets messy? I think it's the dirt. Yeah, soiled.

I think there'd be a D. You're right. No, you're right. You're right. Soil. Correct. Yeah. Correct.

It's soiled my, yeah. World Soil Day. Yeah. World Soil Day. I think we should plant something. Oh, that would be fun. You know. Talk to our Queen of the Plants Lane over there.

Yeah, no. She is the Queen of Plants. Plant Whistper. That's Monday. And then the six, you know, after repeal day. The day after is bartender appreciation day. Tip your barter. Bartenders, folks.

Heck, yeah. I've always wanted to say that, you know, dip your waiters. It's my favorite, like, when I do a show, that's how I, like, will end. All right, everyone, thanks so much. Tip your bartenders. Yeah, that'd be cool. I don't want to do a show just to say that. It's fun.

It's an empowering feeling. Tip you as well, right? Right, yeah, please, please. You know. So, yes, tip your bartenders on Tuesday. Give them some appreciation. And if you have one that you need to appreciate, you might have a bigger problem. I have multiple.

I'm literally sitting here. I should go to urban rent and I should bake everyone something. Yes. Because I am a high functioning alcohol. There we go. It's fine. So there we have our social holidays. In some social media news, I thought this was kind of fun.

TikTok's Cap University teaches creative agency how to use the platform. This is fun. Yeah. So Ad Age announced a new category for its 2023A list, Creativity Awards, Best Use of TikToks, which will be chosen by a jury of AdA editors and TikTok executives. Oh. So there you have it.

This is fun. Yeah. You know, I don't know how objective it'll be, but, you know, we'll see what, depending on who wins, I'll tell you who was. There was money involved for payout. Yeah. Exactly. According to three separate Nielsen media mixed models,

they said they were, was commissioned by TikTok, which raises another answer. 96% higher paid media return on ad spend versus all. all digital media measured in the models, almost three times offline sales efficiency when using ads on TikTok compared to other platforms. Like your own usage. Yeah. Is TikTok influencing purchases these days?

So this doesn't surprise you? Not at all. I'm thinking about doing some skits that's called she or he got influenced. Like doing a little spoof where it's like, like you show somebody that bought some, it looks like ridiculous. And you're like,

he got influenced. Absolutely. Because there's a, there's a thing on ESPN. It's like he got moss when he gets, when you get, when you get like a catch on top of you, then you kind of got,

you got influenced. I'm going to be funny. Do it. My mom is always going. I like, I walk in, there's like packs is everywhere and it'll be like some random thing. I'm like,

you got influence. Or she'll just go. I'll walk in us to go and she'll kind of look in there. She'll go, I got influenced. It's always good news for you, though, because you're like,

ah, job security. She's like, I was like, what is it? I got influenced. Oh, it's, I use it. It's so bad. I'm on TikTok so much. So, uh, don't create ads, create TikToks.

Mm-hmm. Put that on that t-shirt. Yeah. I think you can sell some shit on TikTok, that's for sure. So I don't know if you saw this. Yes, I did. The Belenciaga. Well, we talked, Nick and I talked about this last week, the, uh, kind of outlandishness

of the, uh, photography. I don't know enough about it. I do know the photographer who did it. Like this is a consistent, like he's known for photographing children with their toys. It didn't have this like BDSM edge. My like, I struggle to have a really, really firm stance on it because obviously like there is nothing okay with the sexualization of children or pedophilia. but in the context of marketing and a brand that is not American, that is far more European,

we're all talking about it. I think that it's interesting that Kim Kardashian, of all people, is re-evaluating, but I wonder how much of that is because of her name and her personal brand and how much of it is her, like, personal conviction. Yeah.

Hard to know. I just feel like there's some things you just don't touch or you don't even go down the road. And it's like just... I don't think it's... I think the only benefit is... Acting like you didn't, like the photographer did it, like it went on your channels. Right.

Right. So I think I think it's odd. But if the point was to be edgy and get people to talk about you, I mean. Well. You know? Yeah. I mean, believe me, I'm all for shaking those trees. Right.

But I think we could do it without glamorizing kids. Right. And I just, I wonder. I always, I always wonder where is, where is the parent? Like, where is the, where does the. consent happen, like, where are these young people from, you know? Oh, there's, there's plenty of blame to go around. Right.

So that's like it just was a. But I just think the brand doesn't need to get a pass. Sure. Sure. You know, I don't disagree with that. And I mean, I could, there's a million things they could do that I'd go, you know, they got attention. This.

Sure. Not okay. Sure. I don't know. And even if Kardashian, believe me, the last thing they want to do is give up a partnership with one of the biggest, like, luxury. Very fashion brands of the world. I tend to think they may have earned it.

I don't know. Sure. We'll see where it goes. As we kind of finish out here, I'm going to jump to a couple things. I thought this was fun. Corona turns iconic holiday ad into Tenin Palm Tree Lot. Cute. Cool.

Extra launched a 2022 holiday marketing campaign built around its iconic O-10 and mom ad from 1990. That's very clever. Yes. Augmented reality location enables users to place a virtual palm tree decked out in holiday ornaments in their own space and includes interactive elements. They also give away five decorated 10-inch palm trees, only 10-inch palm tree seems pretty small, through December 31st and support the promotion on Instagram. Cute. That's fun. I love that.

Old Tannenbaum. It's very fun. That was a typo for us. I know. I'm like Tannen palm. Tannenbaum. Like, what's, is there a movie that or something? I don't know.

What's the song? Oh, Tannenbaum? Yeah. No Christmas tree in Deutsch? Yes, that's what it is. It made me also think of that movie with, who's the guy in some of the really good movies, just on the 90s.

but ten and ball that that name there was like an old movie it makes me think of um national ampoon yes something like that yeah i don't know why because like at the tree at the beginning it's the giant Eddie this family Robinson y'all you all remember that they're singing that in that movie that's that's part of that's what they're singing very nice do you want to get do you want a palm tree from this uh i'd love a little 10 inch palm tree pop it on my bar cart why not yeah

We look good in our little space here. There you go. Decorated up. So anyone from Corona is out there listening. And it's one of these. We love one. Yeah. We'll put it on there.

We'll put it in the Radcast room. Perfect. We don't have any holiday decoration in the Radcast room. You know? I can fix that. I think we've got some extra lights. You know, Bruce Buffer really wants some holly tree.

Holly wrapped around them and Marty Smith. I'll give them all Rudolph noses. A little like. Yes, yes. Any final thoughts here as we close out today's episode? I mean, get you Christmas shopping done. Yeah. You have a very limited time.

Limited time, folks. Running out of time. That's what my wife will start saying that stuff. She's got her notebook, her journal. She's already bought the kids way more than we like ever said we would. Oh, every year. You know, I've still got to get a few more things. There's only one week left.

I'm like, you're right. You're right. You just use my wallet. Here's my wallet. Yes. We hope everyone had a great holiday and getting more into the holiday giving season. It's a fun time. I gave my wife a hard time, but she's one of a kind.

I think that's all for today. All we got. Wherever you are, however you are, we appreciate you and we wish you a happy holiday. You know, to find us to radcast.com. Search for any of today's episode. Search for, oh, ten and palm, no matter how you spell it. Ten and Palm. Christmas tree.

Old Christmas trees. You'll find all the content there. I'm at Ryan Alford. All the platforms. Christinaeasy. Nick Weaver. We'll see you next time. We're at Radcast.

To listen or watch full episodes, visit us on the web at the radcast.com or follow us on social media at our Instagram account, the. dot rad. Or at Ryan Alford. Stay radical.