Right About Now - Legendary Business Advice - HOW TO GET MASSIVE GROWTH on TIKTOK with The Leighton Show

Episode Date: February 21, 2023

Welcome to The Radcast! Looking for ways to tickle those funny bones? Tune-in now as Ryan Alford talks to the very extraordinary and funny host of The Leighton Show, Chip Leighton! As he brings the most amusing relationship and parenting humor on social media.Step up your game! Learn the ropes on how to apologize smartly to going viral without a hitch – make an impact through humor and entertainment. So forget your worries and let Chip help – it's time to take off that chip from your shoulder! Listen, laugh, and learn!Key notes from the episode: Chip shares his inspiration for starting his TikTok journey (01:54) What is his family’s take on his content (05:02) Chip shares how his TikTok first got recognized and how he scaled to Instagram (08:49) Ryan shares with Chip how to create more opportunities on social media (16:20) Ryan and Ships talk about the possibilities of using other platforms such as podcasting, Netflix, book, and more (18:11) Chip shares his strategy on how he keeps his consistency and motivation in content creation (23:35) This episode is packed with energy, knowledge, and passion and we know you will get a ton of value from this.To keep up with Chip Leighton, follow him on Instagram @the_leighton_show or Cameo https://www.cameo.com/the_leighton_show or TikTok https://www.tiktok.com/@the_leighton_show.Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. I'm Ryan Alford, your host. You know, we say if it's radical, we cover it. Well, this goes right at the heart of Radical, if you ask me.

I'm a social media junkie, obviously, by nature. And a certain someone has been, like, flooding my feeds the last, I don't know, a couple of years maybe even Chip. But Chip Layton, the Layton show, TikTok fame. I think you started TikTok fame and then rolled over to Instagram fame. Is that right, Chip? That is right. Yeah, yeah. Thanks.

Yeah, thanks for having me. I'm psyched. Yeah, man. Started hitting the, you know, the algorithm on TikTok's great. You know, obviously they hit. I'm a 45-year-old man. We're probably somewhere in the same stratosphere. And so, you know, they're.

they're dialing the algorithm in and you start popping up, you know, your face over something. And I'm like, okay. And it's kind of the dead pan. And I'm like, this is that. And as soon as you, you know, having, you know, being a husband, father of four, you know, things my wife says or things my wife get mad at me about. I forget what the first one. I was, I was like, this is, this is gold. And, uh, hey, I mean, what do we have we had now?

How many follow, you know, how many followers on TikTok? Uh, TikTok. Uh, TikTok. I got like 460,000, a couple hundred thousand. on Instagram now. It's been, yeah, it's been crazy. I mean, I just started this, like, for fun. You know, I thought I might be able to post some funny stuff and, you know,

had one viral thing hit and then another and kind of built just organically from there. So it's, I mean, it's obviously the stuff that I do is relatable, right? So other dads or husbands can just sort of, you know, see their own experiences in it. Yeah, I love it. Well, let's back up for a minute. We'll, we'll get to like, you know, maybe the day job. But talk to me. What inspired all of this?

You know, so TikTok's been blowing up. You've been doing for about two years, right? Is that timeline right? Yeah, yeah, longer than that. Yeah, I mean, I started in, yeah, basically two years ago, early, you know, January of 21, I guess it was. My daughter and I, I got a couple of teenagers. I'll probably get into that.

But my teenage daughter and I, like, started using TikTok when it just became big. And, you know, I thought it was a fun platform. And I was like, I bet I could post some funny stuff on the air. And I tried some stuff. And, I mean, for the. the first six months, like everything I did was terrible. I mean, I had like, I think I had 17 followers after the first six months. And I actually was about to delete my account because I was like, I guess I was wrong. I don't think I have anything to say here. And I had like, I thought of one

post I made it and it went viral. And so it went from there. But really my purpose is just to, you know, make people laugh, right? Because I think, you know, every husband and wife or, you know, parents have like those moments that are just, you know, you got to either laugh at them or handle him some other way. So I like to laugh at him. And yeah, it's been amazing to hear the reaction from people. But the core started, I mean, things, the crazy, zany and ironic things or, you know, I'd stop sort of saying stupid, but like in the moment, they may not seem stupid. But when you like, hear them, hear you speak them, you know, things that my daughter asked me, what was the first bit? Well, the first one I did was around marriage and it was like, it's tough.

on a podcast, but it was like just different visuals of like, have you ever been married? And it was like, you know, like the front end of a car like scraped from in the garage or like a million Amazon boxes on the porch or the empty gas tank gauge or whatever, stuff like that. And then I think the next one was like texts from my teenage daughter. Like she texts me mostly food related stuff, but she'll be like, make me pancakes, do it, you know, stuff like that.

But where it really, and so I had things were picking up. in the fall, like right around Thanksgiving, I think of that year. Like I did this, um, things I've apologized to my wife series and like that really like went crazy. And that's where I get a lot of comments like, oh my gosh, my wife gets on me for the same thing or I'll hear from wives that are like, oh, it kills me when my husband's just standing there in a kitchen. I'm trying to get in this drawer.

He's standing right. It's basic stuff. You know, one of the more recent ones, uh, you know, just had me like belly laughing. I was just like, it was the. you know, not to sneeze or not to get sick. Like I should promise not to get sick if I've been born, you know, with like perfect genes or something. Oh, yeah, yeah. You're not allowed to get sick.

No, they don't like it. Well, it's the whole man cold thing. I mean, to be fair, we don't handle as well as Wibud do. No, we don't. I think my piece was like, yeah, sorry I didn't talk to my parents when I was a baby to move me to a farm to develop a better immune system or whatever. It's like, it's like stuff that happens. I just try to obviously try to make it sound as absurd as possible. What's been the reaction like with your wife and daughter,

like as this thing has like taken the life of its own? Have they embraced it? Do they get a kick out of it? I mean, what's the dynamic there? Yeah, it's funny. It's probably different with each family member. Like my daughter is, I mean, she claims that she's like responsible for like 75% of my content or whatever. I dispute that number, but she's definitely got a piece of it or whatever.

So she's, I think she gets a kick out of me. She's a teenager. So she's not going to like, you know, give me too many compliments. But it's pretty funny when they started blow up, like her teachers started following me and stuff like that. So I got, I got, you know, be in a parent teacher conference. And I would be like, oh, maybe this will show up on TikTok or whatever. So, but she, she likes to make fun of me generally. My wife, she's a great sport about it.

I mean, I was like to say, very happily married 23 years to my beautiful wife. I'm very lucky. She's a good sport. Like she, she's actually been in a few of, um, a few of my post, but it's not really her thing.

But she's, I found most spouses are like a pretty good check on the ego. Like she's, she doesn't think I'm quite as funny as the average listener or viewer does. She'll be like, yeah, you're not really in the same league with the other dads I follow. But whatever,

you know, I think what, you know, reading between the lines, when I first saw you, I was like, okay, this is,

you were starting to get some traction. on TikTok, I think when I first saw you, definitely weren't at 400,000 or thousand. I mean, or maybe 30 or 40,000. I mean, this was probably a few months after you got started. But I was immediately like, okay,

not overly produced, a guy that's very relatable, you know, that's kind of, I don't know if deadpan, I don't know, my humor language is not enough, but deadpan, you know, just kind of flat. I was like, this is going to this has got legs.

Like, yeah, it's definitely not overly produced. I don't have enough time or energy to produce it. So I'm like, all right, what can I do where I'm just like holding the stare at the camera with like a green screen bullet point list behind me or whatever.

But yeah, anyway, so it's been. It's an amazing case study to me, you know, I'm going to, we're going to keep this pretty light, but I'm going to go down the business,

you know, side of, and like the power of social media. Like, this is a really interesting case study. I mean, I work in social media and, you know, with brands and stuff like that. I know you have a marketing background for drove some of your ideation and kind of understanding all these things. But it's amazing what social media has is allowed like worldwide opportunity.

Like back in the day, the only way to get this kind of attention through media was if you're on a TV show. Yeah. You know, like and for, you know, amateurs or non-stars, it might be, you know, one of the, talent shows or something, right? Yeah. Yeah. I mean, I, no, I feel exactly the same way. The way I talk about is like, I mean, I know there's pros and cons to social media and everything, but, you know, you think about, yeah, when I was like younger, if I wanted to

make people laugh, like, yeah, it was either I'd have to become like a stand-up comic as a career, you know, try to get a job on like a, you know, writing for a sitcom or whatever. You couldn't sit in your living room and with your phone reach, you know, thousands or even millions of people just with an idea and based on whether it's engaging or not. So like I think that's amazing that, uh, you think about how many more creative people now have a chance to like connect with others and what that does for the whole environment. So I, I think these platforms are amazing.

I get they're not there. They're not all good, but, um, but yeah, I, um, that's, that's part of what drove me to it as well. Tell me a, uh, good, uh, story, uh, Chip, talking with Chip Layton, the Layton show. go follow them on TikTok, Instagram, and everywhere you find your humor. But these days. But Chip, talk to me about like a good story. Maybe a someone recognized you at the grocery store story or a, you know, fan DMs you something interesting.

Give us some like something juicy or fun that's come out of all this on kind of maybe the fan or awareness side. Yeah, let's see. Well, one little nugget is my, so my son's a freshman in college. He texts after things started to blow up like last fall with some media attention and stuff. He texts me. He's like, yeah, they found out about your TikTok down here. A couple of random girls asked if you were my dad. I was like, I don't know if that's a good or bad thing.

I take it as a good thing. Yeah, he's like, hey, you know, he's got a lot of followers, you know. Late in show junior here or whatever. But no, what usually happens is, I mean, and like I'll walk in some place and like someone will just kind of look at me for a few extra seconds. For a while, I thought I was like imagining it actually. and then, you know, outside of my wife's like, no, that woman in Panera was like staring at you.

Like, but I remember we were at a restaurant waiting for a table once and this really, you know, nice young couple comes up and she's like, I'm sorry, I hate to bother you. I thought they were going to ask like, do you need a reservation to sit at the bar or whatever? But she's like, do you make TikToks? Because I was, I was just texting my mom that I'm in Maine now.

I think I see your favorite TikTok are here. We love you, whatever. And my wife's just like rolling her eyes, you know, like he's not. that funny around the house trust me you know whatever but that's funny is uh what about it on the media side i know you've you've you've done you know some interviews tv stations what's like what's like been the biggest media appearance thus thus far well yeah so what happened the radcast right right right right now hey it might be it was plug yeah i uh you know what happened was i think it was last

September, like somebody texts me in the morning. They're like, hey, I saw you in the daily mail today, which is like a tabloid in the UK, right? And I'm like, oh, that's kind of weird. And it was like, it was a pickup of basically an article about my, I did a greatest hits compilation of things I've apologized to my wife for. And I don't know, some writer there picked it up and wrote an article. And I was like, oh, okay, that's cool. Then it was, it only been out for a few hours, but my wife was like, you know, it's got like 750 comments on it already. I was like, oh, wow, maybe that'll, you know, so people see that. And then like the next day, there was like another article basically the same thing

in the New York Post. And then at people telling me like, oh, I heard your clips on the radio in Atlanta today. I'm like, what's going on? Like I hit some kind of feed that like radio stations use and they would, you know, play clips. And so I got like, you know, some radio station interviews. I did a morning show in Chicago at the TV morning show. Somebody was like, yeah, one night, someone was like, I saw you on Fox News last night.

I'm like, all right, I didn't see it. whatever. So it was like, yeah, some stuff like that. I haven't been on the Tonight Show, whatever, but it's, yeah, it's been crazy. There's something about that, especially the things I've apologized to my wife for that's like very simple and people kind of get it and relate. And in those interviews, I hear a lot of like that what I did in Chicago, the co-host was like, I do this piece around how I let my steak knife touch the plate for a fraction of a second and, you know, it makes that noise. It drives my wife crazy. And he's like, he's like, is my wife water? right now because she rides me so hard for that.

I feel vindicated. And it's pretty fun to talk to people about stuff. Because in social media, like you get all these comments, but they don't almost don't seem real, you know. And then so when you actually talk to somebody live, it's different. That is, that is the interesting, you know, balance with social media that you kind of get, I don't know, desensitized a bit. Yeah. Especially the volume. Like you've, you know, people listening, you know, talking about the, the, you know, the,

The Layton Show, like 400,000. Like, think about, okay, going to an NFL stadium and watching a football game. And a full NFL stadium is what, like 60, like big stadium, 60, 70,000. There's certainly maybe more of the others. I went to Clemson where the full stadiums 85,000 people. I'm, I have that picture. So you're listening, have a picture of a full football stadium in your head, like pack to the gills. And then multiply at times 10.

or eight. That's how many people are following Chip Layton. Like, it's a lot of people. Like, we get desensitized to the numbers, but it's a lot of people that you're touching with this stuff. And it's just crazy. Yeah. Yeah, you don't, like I said,

it doesn't quite seem real. I don't, it's tough to. I do, I make that same analogy of trying to conceptualize it like, because people are like, you, you're kind of like famous. I'm like, am I?

I don't really even know. Like it's, I don't quite know what it is. But then there are a lot of people who are like, oh yeah, I see that guy's face on my feed. Yeah, yeah. Yeah, but what happened was when all that, I mentioned all that media coverage,

like, which was this last fall. So I had been pretty big on TikTok for a long time. But my Instagram account really didn't have much, and it was like 10 or 20,000 people, which is, I mean, which is something,

but it wasn't like anything like TikTok. And that coverage kind of led to really rapid growth on Instagram. And it's felt very much more mainstream now. because it's just, I mean, TikTok's great and there's a lot of people on it, but it's still, it isn't totally mainstream. And now I have a lot of people who are like, oh, man, I'm just finding you and I'm binging all your content. And it actually feels like there's maybe more opportunity on Instagram. It's probably a better audience actually with the type of stuff I do.

So it's interesting. Yeah, that is interesting. I mean, TikTok's more. I don't know. There's been a lot of migration from Facebook to Instagram. So you've got kind of an older, you know, I want to stuff saying old, but older, that demographic, probably more closer to your and our demographic, you know, than TikTok. Not that TikTok isn't mainstream now. I don't want to, don't let me say that because it is very mainstream and all ages are on it.

But it still skews, you know, 20s, you know, for the most part. Yeah. So now you might start to pick up more of your natural audience. So, Chip, a million-dollar question, I think people ask. Are you monetizing? Are you building a business around this? Are you starting a comedy tour? Right.

I think the short answer is I'm still trying to figure out what to do with it. So I got day jobs. This is just like, you know, stuff will be around the weekend or whatever. And there's, I do feel, you know, the more time is past, the more I feel like, hey, there could be something bigger here. And so, you know, you could envision other platforms that's a good to. I do, I want to start a podcast. one of these days when I can find a time.

You can envision this in, you know, book form or whatever. So I am looking at those kinds of opportunities. I haven't done a whole lot of like, you know, sponsored posts. I've done a, I've tiptoed into that a little bit. But honestly, with my, I feel like I've grown partially because I'm authentic. And so it's a little bit of a struggle for me to say, like, you know, to be showing up in your feed, like, you know, pitching different products or whatever, unless they're like a really good fit with me.

So I'm still trying to figure out, like, I'm a little bit, I'm quite selective around that. I haven't done much of it, but that's something I'm wrestling with a little bit. And I'm open to your advice, by the way. Ah, yes. I have a couple of tips. One, I think you want to stay authentic. I don't think, I don't think you would come off right, like just totally schlepping something.

Like, and I don't think that's what you want to do. But I do think, like, literally coffee cup with a brand on it, t-shirt, like subtle thing. a hat. I don't know if you're a hat guy. But like, I think there's some branding, subtle things that you could do that with your audience, there's brands out there that would, you know, that would buy into that. And so there's subtle things like that. One thing I would counsel you to do is social media is what I call rented land. It's not owned land. You're renting land there. And your own land is your website and you own the website and you need to be getting the data from all these people because you're following, you need an email, name and email list, address even great.

Because then, and all this sounds bad, but hey, people listen to a business podcast, so we're not going to offend anyone. But like, to monetize your audience, it might come offline, not online. And when I say like, yeah, it might be a digital email email, email marketing. But you need to translate, you know, as much of that 440 plus, what are you at on Instagram? It's like 220. I'm getting close to 70. Yeah, so 700,000. You need to get as higher percentage of that as possible into true name and email.

Yeah. For you. Yeah. Interesting. So, you know, do you have like the Layton Show.com? I do. I haven't launched it yet. But I've got the URL.

Yeah. And I mean, that's fine. I mean, it's Carl Walker Run. The, uh, but I would get that up and you start capturing people's, you know, asking or even you can ask them in their DMs, you know, like, hey, we had you to do the mailing list. Start a, start a, start just a really, uh, newsletter or like weekly or hell, biweekly. You know, it doesn't have to be, but just something that's a little, that humor, you know, delivered direct right to their, uh, mailbox, so to speak.

Yeah. and because you want to nurture that audience. You build every every company now, every entity is about building a community. And I think that you have a real opportunity with your approach to truly build that community that when you do want to sell something, you want them to buy a book, you want them to come to your show.

They want, like you've got a natural mechanism and lever beyond just posting on Instagram and saying, hey, I'm going to be doing this. And yeah, of course, you'll do that. And course, you'll run ass behind it if it's something of note. But you need to own the land, not rented. You know, you've leveraged these platforms to build your audience.

But now you need to have that audience at your availability, you know, in a good way. Like you want to nurture that community. You want to add more value to them. You want them to buy an amazing book that you write. So it's not just like making the end all dollar on them. But again, look, you're an entertainer. You get paid for, you know, being entertaining and creating a niche. And, you know, nobody gets mad at Nike for making shoes.

Yeah, yeah. No, it's interesting take. I totally agree with you about the whole rented space on social media. I was actually reminded of it last week because I did, I posted something on an Instagram that they actually flagged it as like a community guidelines violation. I, it was just like, whatever, it had a word in it. And I got that overturned. but like I didn't actually file an appeal on it for like three or four days. And they basically stopped serving me to anyone who didn't follow me.

And it was like, which means that you have no more growth, basically. And I was like, oh, maybe that's it for me on Instagram. Like if I kick that. It was on Instagram? Yeah, yeah. But then they reversed it like a couple days ago. And now I'm like back to, you know, growing with non-f followers. So it's like, but it's a good reminder.

Like, hey, they could shut down your account tomorrow. And you got no way to reach those people. Did you get, you got actually notification that said, we're not showing your content? No, but I just, no, I got a notification. that said, hey, we flagged this for community guidelines, violation, if you want to appeal it, whatever. And I didn't do anything. But then, like, I noticed because they show you your numbers of, like, how many views you're getting from followers and non-followers. And it was like, typically, like, 70% of my views are from non-followers.

And so, like, that part of the bar chart just went away. And I was like, at first, I didn't know if it was even related. But obviously it was because once I got restored, it went back to normal. But, you know, whatever, the government could abolish TikTok tomorrow or whatever. So you're right. Exactly. That's why you want to get that audience off of there. Right.

You know, even just get a landing page up. Shoot, go to, shameless plug for lead pages. Like, lead page, you could have a landing page up in like 30 minutes. Yeah. And just say, hey, well, stay in, you know, stay in the know about everything, the latent show. Yeah. I mean, that is one thing I like about podcasting is it's, it is more owned, right? Like, you're not, it's not part of someone else's platform.

You could reach, you know, obviously you connect through other platforms, but it's, you know, and I think my content would actually be really good. good for podcasts because I could have other parents and, you know, husband and wives on. And I think he'd be pretty engaging, actually. Oh, it would be great. I mean, would you ever, do you see yourself ever on a stage? You know, not really. I mean, I definitely, like, just lifestyle-wise, I don't see myself, like, going on tour,

like, doing, yeah, playing the clubs. But, like, I have had people tell me, and I do sort of wonder, like, I had, like, comedians tell me, like, your stuff would be really good live, you know, and I could, I could sort of picture it, but I don't, yeah, I don't know. Like I said, I'm trying to figure this. in a comedy and you would totally translate. I mean, you'd need to, obviously you would, but like get it specific to that medium and like dialing it in for, you know, that 20 minute, 30 minutes set, whatever that is, but like totally

would translate. Yeah. Having said that, if anybody from Netflix is listening, I'm willing to sit down and take a meeting, you know. They might be. They might be. Don't forget, you know, the 15% royalties here from the old radcast for that million. I didn't sign anything. I was kidding.

kidding. So Layton, what, I mean, if you had to pick, like, if you're like, okay, I really want to write a book. Or, I mean, we kind of started down that a little bit, but like, where do you want it to go? Yeah, I mean, you know, it's all a, I mean, there's a lot of places that could go. I think, mostly it's just a time issue right now. And I think, I do think, I have, some people have talked. to and I think I agree with this have kind of said, hey, a book is a good first step because that kind of builds the platform. You can use that as an entryway to other things. I mean, I do think there's

potentially a swing for the fences here somewhere down the road around TV. I'm sure that's a long shot, but you think about some of the relatable comedy that's kind of moved from either the clubs or online to TV. But at the end of the day, I feel like as long as you're still, as you're growing an engaged audience and you're delivering quality content like opportunities will will be there and so yeah I'm still trying to figure it out what's been the mechanism so someone's listening and you know they've hesitated to get more out there on social media like how did you kind of get yourself out there and then what's been like any strategies or like do you have certain days and times like you shoot like what did you set up as kind of that consistency to

kind of want to push yourself to do it and then ultimately to consistently keep doing it. Yeah. I mean, I just keep a note on my phone as stuff happens like in my everyday life. I'm writing stuff down. My daughter's always making fun of me. She's like, not everything is content or whatever. I'm like, no write it down. It's definitely not content.

That can be content right there. And I'll try to take some time, you know, some evening or on the weekend to just like look through my list and try to come up with a few things I can easily record. And I try to get like two or three things up a week. but I'm like barely struggling to do that. You know, you hear other experts who are saying like, oh,

you got to be posting every day, you know, three, four, five, six times a day. That'll never be me. I, although I have certainly found that

focusing on quality over quantity has worked for me. And I, I think that's true too. Like, if you think about TikTok, like a, like a good post for me

would do like 100,000 views maybe, which is amazing, right? But like a great post will do like three million, right? And so it's like, I'd rather have one great post than like 10 good ones, and that's going to grow your follower base more. And so, I mean, you can't take that too far and like only be posted once every few weeks or whatever.

But so I don't know, that's kind of my- Has something completely blown up on an Instagram and not on TikTok or vice versa? Yeah. So, I mean, again, like for the first year I did it, like things were blown up on TikTok. I didn't really have any traction on Instagram. It's kind of the opposite now, to be honest with you, like stuff I post is, even though my follower base isn't yet big and as big on Instagram, like something big I'll post will do, you know, whatever,

more than a million views on Instagram. It might only do 100,000 on TikTok. And I don't, you know, I don't quite understand the full dynamics other than the fact that I'm newer to people on Instagram. And again, people are coming in and they're like, they're seeing a catalog of a year and a half of pretty good work, I think, right? And so they're like, oh, man, you know, I'm binging your stuff.

And there's just higher engagement there for me right now. And I think part of that's just a newer audience, like we were talking about before, maybe it's demographically a better fit. You know, maybe people on TikTok are a little tired of my stick. I don't know. I mean, I'm still doing fine there. Are you on YouTube? Yeah, I do.

Yeah, but there's, I haven't got any traction there. I do, I posted a bunch of shorts and I haven't figured that out yet. I don't know what you. It's a whole machine. It's a, yeah. Yeah. Like, if you don't have time, then, or you have very little time, then stick to, stick to what's working. Yeah.

Because YouTube's just a beast. like just take like we've been on these platforms with our stuff and you know our shows like all over the map like we're we're top 25 in like 30 countries now and but we cannot break the mold on YouTube like we have like 5,000 subscribers but like comparative to everything yeah it's like you know it's and I have guys that know it and I'm just we don't we have a team but we don't even have time to like almost crack the code fully. Yeah, that's fascinating. You do.

Yeah. Yeah. It's an SEO thing and it's like there's tricks and algorithms and everything else like that. You know, so I don't know. I guess if if I had, you know, a female body and was attractive, it might, you know, everything's easier. Probably wouldn't hurt. Yeah.

That's what that's what, that's what, that's why it's, you know, you know, fascinating that, you know, you doesn't all have to be salacious content because that was, that was, that was the joke like had a guy on that was big instructor. Graham like growth guy. I was like, what is, you know, what's the best way to break through? He's like, be a woman and get in a bikini. I'm like, oh, God, it's just not going to work for me. Yeah, I heard that episode actually.

Yeah, but cool, man. I really appreciate you coming on. I love your approach. Obviously, being a dad and a father, it's, it's very close to home. And having a wife that's a, she's an administrator now, but was a school teacher, you know, for a long time. but now she's administrator. So she's very type A. And so, you know, I'm not organized, but to her, I'm, you know, the biggest slob ever.

And so like, you know, the things in the kitchen and all that, I'm just like, oh, my God. So good. So good. Tell me where just, I know I've hit it a few times, but let's tell everybody that's listening how to keep up with you and where they might be able to, you know, keep up with your book or something. Yeah. Yeah. So it's, it's to be written. Layton Show. So it's L-E-I-G-H-T-O-N. So biggest presence is on TikTok and Instagram.

And it may be someday coming soon, the latenshow.com. Not there yet. But I do. I also, this is part of the ridiculousness of this. Like, I'm also on cameo. Like, I'll do, like, wives. I'll pay me to, like, create a video of, like, telling their husband things they should apologize for or whatever. But it's like, that's actually really fun. And at some point in this journey, you're like early on, I just decided, you know what I'm going to lean in and just see what happens here. It's default to saying yes. And that was one of those times where I was like, this is ridiculous. I'm not going on cameo. I'm not like a celebrity. But then I was like, you know what? I could do my own spin on it. And it's actually been really fun. Yes.

Last tip would be to lean into like whatever your bits are. Like, you know, I mean, I'll use a really bad example, but like me being in a podcaster, you know, I have a podcast mic I use every time. So obviously that's a really easy opportunity for some kind of direct. But like anything that's part of your skits, like, I don't know, you write on, you know, this certain type of paper, whatever. I'd contact the paper coming. Like, if there's stuff that it's like a consistent thing, I'd reach out to those brands that naturally align that you almost don't have to do anything that it's just part of it,

you know, whatever that might be. Pin or like, I know there's certain things, you know, you have a number of different bits now, but I think, you know, lean into those things. But yeah, I really appreciate you coming on, though, Chip. Yeah, I appreciate you having me. You know, it's, yeah, it's fun to talk and you gave me some great ideas, too. Hey, let's stay in touch. I'll give you more.

My advice is free. Anyway, hey, guys, go follow the Layton show. It'll make you smile. There's too much serious in this bullshit going on in the day in the world today. We need more Chip Layton's out there to break the humor, break the mold, and put a smile on our face. I really appreciate Chip coming on. You know where to find us. We're at the radcast.com.

Search for the latest. Leighton show, you'll find all the highlight clips and the full episode from today. I'm at Ryan Alford on all the platforms. Verified on TikTok, verified on Instagram. I'm my boy Chip Layton. We'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the dot rad.

Or at Ryan Alford. Stay radical.