Right About Now - Legendary Business Advice - Kaylor Betts: Allergic to Mediocrity - Unlock the Mindset of a Winner

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Starting point is 00:00:23 Investing involves risk, including loss of principle. Securities trading is offered through an account with Robin Hood Financial LLC, member SIPC, a registered broker dealer. You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast.

Starting point is 00:00:52 I'm Ryan Alford, your host. We say if it's radical, we cover it. Today, we're talking to the radical Kaler Betts. He's a life and business coach. And he's the host of a. wake and winning. I like winning, brother. So let's talk it. What's up, man? Yeah, radical, man. I'll take it. Yeah, not too much, man. Ryan, thanks for having me, man. It's cool to be here. Yeah, man. Fellow podcaster and, hey, I like it. If we're awake,

Starting point is 00:01:19 we need to be winning. If you're going to, look, it always fascinates me. But why would you not want to, why would you want to sell for average? We get the, we get to breathe oxy. We wake up every day. and everybody may not be day, may not be perfect, but damn, we get to be alive. Let's make the best of it. Yeah, I love that you get the whole fundamental principle of the brand. The message is, and I think the problem that you're really referring to is it's a grand problem. But at the end of the day, I think what we've done is, especially through this COVID era,

Starting point is 00:01:55 is we've essentially conditioned people to believe that if you're awake, you are winning. Right. And some people just stop there. Some people say, oh, I know everything about the WEF's agenda and the Bill and Melinda Gates Foundation and their agenda. And I know that Trudeau and Biden are out to lunch. And did you hear about that? Did you hear about 5G and what's really going on?

Starting point is 00:02:15 It's cool. We get it, right? Congratulations, Pat, yourself on the back. I'm awake. You're awake. We're all fucking awake in our community, at least. That does not mean you're winning. And what I actually have found is that there's a lot of people who are quote unquote

Starting point is 00:02:29 to wake to the lies that we're being sold? And again, cool. But are you really winning? Or are you actually just succumbing to the same kind of fear that is essentially what we've been criticizing on the other side for so long? Because that's really what I see going on in the comment sections on Instagram on all these awake accounts, including mine. And I really just asked myself, damn, are you actually going out and creating an extraordinary life? Are you creating abundance and health, wealth relationships? And I think a lot of people aren't. Yeah, the irony of talking about awake is woke, the anti-woke. I just, I don't know, man.

Starting point is 00:03:09 There's indoctrination going on both sides. We're also, there is left fucking Democrat, Republican, liberal conservative, whatever you want to call it, woke, awake, whatever you want to call it, man, there's indoctrination on both sides. There's fearmongering on both sides. There's victim mentality, doom and gloom mindset, defeatist mindset on both sides. Yeah, 100%. That's the problem. And it's because I've in South Carolina.

Starting point is 00:03:36 And for everybody listening, this isn't going to be a political show to just hang in for a moment. Bear with us. You'll probably get a glimpse of that. But we live in South Carolina. So it's pretty much Republican state. Some of my family is obviously leans heavily certain directions just based on purely the way to go. But they play the victim side of the leaning on all this bullshit.

Starting point is 00:03:58 and every one of their problems is Biden and everyone that's like, I'm going, regardless of where a lot of my foundational, economical and things believe and rights and free and all that, damn, you can get hung up on it on either way. It could be a crutch to truly winning. Yeah, look, man, as soon as you think that we all love a good bitch session. I complain, I talk about, I love to actually. I love to actually talk about a good rabbit hole and a good conspiracy or what's going on in government,

Starting point is 00:04:33 at a governmental level, what's going on in the pharmaceutical world. I love having those kind of conversations. But as soon as you genuinely are attached to the idea that your winning is determined by something out there, an external factor, and that you don't hold the keys, that you aren't actually sitting in the driver's seat, that's the problem. As soon as you think that you can't win because Biden's in office, or you can't win because Trudeau did this, that, and the other thing. It's going back to who said it.

Starting point is 00:05:02 I don't know how I'm drawing a blank to who said this. Was it Darwin who talked about it's not the people who are the smartest, strongest. It's the people who are the most adaptive. And you know what people do who win? You know what people do who win is people who win will be adaptive. And they'll see the writing on the wall. Like I'm getting passport. Look, I'm from Canada, man.

Starting point is 00:05:23 Like I'm getting my, I'm getting my visa to the United States. have that in works. I am getting passports to other countries. That's in the works as well, too. I'm creating wealth. I'm building my business. I'm becoming ungovernable is essentially what I'm doing. And that's what winning is. And yeah, you can be awake to the lies and you can adapt. If anything, that's what being awake to the lies really does is it allows you to be able to get forward and actually be proactive and do something about it rather than just sit there and complain about it all the time. 100% brother and let's set the table caler we've gone some fundamental theories sides already and i think people will get where we're headed but let's set the table caler who is caler bets for our audience

Starting point is 00:06:09 oh man i don't even know where to start on that one i am probably at the beginning of the episode you said man i just don't i love winning and i just don't get how people are settling for average I am about as allergic to mediocrity as it gets. And I could go so many places with this. Like I could tell my story about I couldn't even get out of bed in the morning, depression, anxiety, ADHD. I had physical ailments. I was sick, tired, weak, fat, and broke at one point.

Starting point is 00:06:41 And I had no reason to be. I was in victim mindset. I could talk about that. I didn't graduate high school. I fucked around for a lot of years. I don't know if we can swear. Sorry, but. Fuck, yeah.

Starting point is 00:06:51 It's a fucking rag cast. did. I figured. I didn't want to assume. But I fucked around for a lot of years. And then I woke up, man. And that's why I call myself awake. But then I really got on the path of winning. And at the end of the day, Ryan, I don't really know where it comes from. I think there's some things I could attribute it to. It would be growing up for so long living my life in pain. I think sports was massive for me because it taught me, it taught me way more than school. First off, I slept through most of my school or skipped and I didn't even graduate. So school didn't really teach me a whole lot. Not that there's nothing there, but there's not a whole lot in my opinion. But what really I think taught me more than anything

Starting point is 00:07:37 was sports because it taught me personal responsibility. It taught me how to lose. It taught me how to train. It taught me how to show up even though you're facing adversity and challenges. It taught me how to work with other people. It talked me how to communicate. It taught me discipline, integrity. The list goes on. It taught me all of the core tenets of what it means to live a good life. And I think that is in large part where my relentlessness stems from to just to win, man. That's what we're here for it.

Starting point is 00:08:08 Dude, we could be in assimilation right now or we could be all children of our Lord and and Savior Jesus Christ. Who knows what's really going on? Some people feel they do. I don't really know what's going on. I have my inklings, but I think at the end of the day, we got one of these human experiences. So why the fuck settle for mediocrity? I'm like, you know how they say painting or canvas?

Starting point is 00:08:32 That's what I feel like my life is. I'm writing my book. And at the end of my life, I just want people to want to read it. And that's, I think, what I'm just so passionate about. So I'm just fucking going out and trying to build and conquer and win, man. 100% and it's the whole simulation thing is really. So we got rabbit holes. You want to go down that?

Starting point is 00:08:53 I don't know. I don't know if I want to or not. I will say this. I grew up Southern Baptist and so I know the Bible pretty well. And if you actually believe the Bible, we're in God's simulation if we're in a simulation because he knows everything, right? So he already knows what's going to happen. He knows what you're going to do.

Starting point is 00:09:11 And I'm going to do. So we're in his, we're in some kind of simulation when we're, another but yeah 100% man right someone had to have created this when i i have this appreciation admittedly i didn't grow up religious whatsoever it's really difficult i'm going off of years and years of conditioning of religion was this crazy thing that just is like this story in a book that like some people believe in so it's so hard for me to but i have this appreciation for look man you got to believe in a higher this is my belief you got to believe and look it's even in the data man you look at christian and conservatives, they are way

Starting point is 00:09:46 on the happiness scale. If you compare them to liberal atheists, it's not even close. For quality of life, mental health, they're just happier. And I believe it's because there's something to be said about whether you believe that God is actually real or not, there's something to be said about living as though there is a greater intelligence and believing in a higher power. And I think that is so powerful. I think there's something to that.

Starting point is 00:10:12 And that's where I'm exploring. And I have this great appreciation for religion, faith, all of that. Yeah. I believe in a higher power. And I think that's spirituality is becoming more and more important to be. And I think it does help us keep ground up. But I will say I do need to pause for one second in the hour, our one higher power sponsor, which is Caldera Labs. Hey, I'd love to tell you that higher power kept me looking good.

Starting point is 00:10:38 But I actually got to put on their hat here even while I'm doing it. They send me this cool hat, Kaler. and I'm a little older than you. So I actually need the number one skin care in the country. For men, you need to get some of this. You got to use rad Ryan. You get 20% off. Calderallab.com, the official sponsor of the Radcast.

Starting point is 00:10:59 Thank you for bearing with that. You don't look a day over my age, man. Hey, I'm 46. I'll be 46 and a half. Wow. Yeah, you look great, man. Caldera Lab, baby. I love it.

Starting point is 00:11:11 I'm telling you. Actually, we kid a, but actually, it has been a game changer. I used it for like three months. They were wanting to sponsor the show. I don't sponsor any. We don't use any sponsors unless I use it and test it. I was like, damn, shit's actually tightened up the fine lines. I'll take that.

Starting point is 00:11:28 Check it out. Yeah, it's all good. Hey, man. So what are you, what's the day job? What's, what's, what's Kailor Betts do it? We got the podcast. You're a life and business coach, but let's talk about how you're transitioning all this winning into other benefits for people.

Starting point is 00:11:45 Yeah, so we help people win in life. We help awake people win. So we do, we have a Life Academy, a men's and women's Life. A.W. Aw, A.W. Awaken winning. A. Academy. So we have a Life Academy and we help people win. We help people win in three areas. And it's very unique. I don't think there's any other life coaching program out there like it. Because it has essentially what is in a one-stop.

Starting point is 00:12:11 shop for awake people to win. Three areas we help people level up in. Body, mind, which both of those are pretty self-explanatory. We do everything from helping you with your physiological health in terms of regulating your circadian rhythm. We help you with fitness, nutrition, and other aspects as well. And then we do somatic work. So we actually help you regulate your nervous system. We help you actually get into what are the deep, seated, whether it's wounding or trauma or self-limiting beliefs and the subconscious. We really help you dive into those two aspects. And then thirdly, which is probably the most unique one, is we help you be prepared. So prepared living. So we're talking like security, electricity, food, water, your environment, wealth, money.

Starting point is 00:12:59 Like we help you get prepared for anything that could happen in the world. We don't believe in doom and gloom mindset, living in fear. It's actually helping you prepare so you can sleep at night without anxiety. It's you prep and then you move on. So we have three different phases of our life coaching program and we essentially help people who just aren't winning again like just they want to level up. You don't need coaching. I still invest in coaching to this day and I would say that I've got no place I've never gotten to before but that I never thought I would get to, I should say, but you deserve guidance, support, community, accountability, coaching, mentorship, education, a blueprint right and that's what we provide on the life side of things inevitably people started winning and

Starting point is 00:13:45 they started healing their own wounds they started leveling up and then they're like keeler i hate my job i'm not fulfilled like what you do you just travel the world and you're just working and you're not stressed you're making great money making a great income making a great impact from wherever the fuck you want how are you doing it so then we inevitably started our business academy which helps people become and do what I do essentially, which is becoming an online coach. Okay. So our thing is making an income, making an impact from wherever the fuck you want. We have a lot of different coaches.

Starting point is 00:14:16 We have everything from life coaches, spiritual coaches, business coaches, money coaches. We have sex coaches, anxiety coaches, health coaches. We have all different kinds of coaches. And we lay out the blueprint for you to win as a coach online and do what I do. That does all. It covers a gambit. I hear, and I know you joked, you said, Gypsy, Nomad, whatever it is,

Starting point is 00:14:38 but it does encompass everything that you need to, regardless of government or where you are, as long as you've got an internet connection, you can make it all happen. Because you've got to have your mind, body, and dollars. Dude, I, I got to admit, and I say this, I don't want to say with humility, because I actually looked up the definition of that word

Starting point is 00:15:04 and I don't like the definition. But I'll say this with groundedness. Put it this way. Because I've put my blood, sweat and tears into this. And for most of my life, I was losing. But I have a lot of buddies and a lot of my family are entrepreneurs. And they have everything from restaurants to gym, security companies, real estate brokerages, like hair salon.

Starting point is 00:15:25 And they look at what I'm doing. And they're just like, how the fuck? Like, I did it wrong. Like, how the fuck are you doing? what you're doing. And it's not all sunshine of rainbows. No business is. And to get here, quite honestly, to a certain extent, I had to go

Starting point is 00:15:40 through a year or two of hell to build it. It's just like that saying entrepreneurs do what others won't so one day they can do what others can't. Like I definitely had to go through that phase where it was hard. I was doing everything. But dude, once you get past that, if you do it right, I got to pinch myself every day, man.

Starting point is 00:15:56 I've set up my business to where I'm making an incredible income. And when I say I'm making an impact, I get mess. every day from our clients talking about how we've changed their life in many different ways. And then I get to be on podcast. This is my job. And then I get to interview really fucking cool people that I look up to. And then I have a team of 15 people who like do all the shit that I hate and they love it for some reason because they're just different than I am.

Starting point is 00:16:20 I really am living the dream. And I travel the world. I'm in the nicest, most beautiful places even through COVID. So man, I got to. And it's not luck. I went out and I worked my ass off for this. But man, it's the online thing, if you do it right, it's pretty fucking sweet. I do. It's, you know, and I'm our business is in a way that way.

Starting point is 00:16:43 And I'm getting even more and more into that realm myself. I do walk around though. And I'm not, it's not in a judging. It's less judging and more empathy. And I'm seeing people do just day-to-day jobs that they're no, I'm no smarter than they are. I don't pretend to, and I'm sure for even for you being 100% mobile and online and everything else, but I don't know what make how we even have people doing some of the things we do if they really knew these blueprints, right? Look, I did it for a little bit. I don't know if you

Starting point is 00:17:18 have that in your story, but I did that for quite a few years. Just like working for someone else. And I don't know. Again, I think everyone has a different tolerance for it. I think I just knew there was something more. I think if you know what you could do, you won't be able to ever bend over and just take it from someone who's always pointing their finger down at you and saying, do this, do that. And don't get me wrong. Hey, most millionaires work for someone else. So I'm not suggesting that everyone should be an entrepreneur. I don't believe that. But if you're not at least like an entrepreneur in your company, if you're not like helping a company grow and like you have unbelievable people around you, your superiors are incredible and they're helping you win. And they have

Starting point is 00:17:57 more of a learning and development organization. Like that's different. But most people are just working at these jobs and I don't even think they know it's possible. Like they'll look at what I do often and I think they'll just say, oh, this is like, this was your calling. This is what you do. And sure, maybe what you could do online is not going to look obviously exactly like what I do. But nowadays with our iPhone and our computers, the internet, like, man, you could start a side hustle and it could be so many different things. You just got to fix a problem. for the market. One of my favorite business quotes is you get paid in direct proportion to the

Starting point is 00:18:32 difficulties of the problems you solve. So if you solve a difficult problem for a market, for the market, for a segment of the market, and you consistently and relentlessly just go out and get better at solving that problem, eventually it's unreasonable to assume that you're not going to be able to make some good money off of it and have a ton of freedom. Yes. I think Alex Ramose said, fix rich people problems. You'll make a lot more money. Yes, 100% man. Yeah, fix rich people problems.

Starting point is 00:19:02 I say that often, actually, a big Hormosey fan. And it's funny, the smartphone, the amount of work I do in a day and the amount of money that this device makes me, it, we recognize it. But some things become just so normal and expected or taken for granted that we don't quite grasp. Number one, either you are or aren't leveraging that enough, the mobile ability of that device and everything that it can do. But also just taking for granted some of the technologies and things that we have at our disposal now and how money can be made with them. 100% men. Look, I would even go as far as saying, and I'll get pushback on this. And I'll say two things.

Starting point is 00:19:51 I'm of the belief I know a crazy idea that men and women are built differently. and we have different hormonal structures, we have different psychology, we have different things that are going to contribute to our highest quality of life and potential. That's my belief. So I think that the reason why I'm bringing this up is because I was about to say that I think that if you live in today's day and age and you're a man, again, I'm going to get pushed back on this. I don't care. I am not afraid to offend. I think if you're a man and you're not creating some sort of online presence or authority, I think you're going to, even if you have a job, even if your goal isn't to be an entrepreneur, creating an online presence and authority and building people who know you like you and trust you online and know who you are and getting attention like Gary Vio always talks about. Like that will serve you in a multitude of different ways. Now, going back to the man and female thing,

Starting point is 00:20:45 why I said if you're a man is because I don't think that's for every woman. I don't think a woman has to solidify an online presence. I'm old school. I'm like men are protector providers. you got to, men, it's our responsibility. I'll get Grant Cardone on you. It's our responsibility to go out and create wealth and to be successful, right? That's our role in this world. And then I think that a lot of women may want to do that as well too. And I fully and entirely support that. But I think a lot of women also might say, you know what, my most noble pursuit on this planet is to be the best mom I could be, which I agree with. And I want to do something I'm really passionate about, whether it's online or something else. I think that if you're a man and you're not going out and you're not putting out content, and I know some people think that's crazy, but I think no matter what,

Starting point is 00:21:34 I think that's a good idea for a man to do. Yeah, it's leverage, man. Look, you're playing off the playbook now. Like, this is, we have this in common for sure.

Starting point is 00:21:43 Like, the opportunities that and the doors that it swings, it pays to be known. There's a trademark on that. It's mine. Exactly. Look, even if you're out of job, again, you're working at a company, it's a good company. Create an online presence. Watch the fucking opportunities that come your way. You'll either be able to take those opportunities or you'll be able to go to your company and say, look at all the opportunities I have.

Starting point is 00:22:10 You want to pay me more? You want to give me a better situation? Or should I go? Just like you said, it's the leverage. Yeah, exactly. 100%. And you can either grab that leverage or, you can either grab that leverage or, not. And to choose not to as man, female, whoever, but that's what just crushes me. Like how, because you're making it's now, look, 15 years ago when you had MySpace crashing, Facebook just coming around 15 years ago, Instagram didn't exist. Okay. I can allow, and even myself didn't have this. YouTube. recognize that unless you're on TV, unless you're like something completely out of an actor, athlete, whatever, you didn't have the opportunity.

Starting point is 00:23:03 And we could, I can let it go. I can go, that's okay. I can give myself that tolerance. But today in 2023, to actively make the decision to not take advantage of this. criminal criminal for the opportunities that you're wasting away but again I don't suppose on this podcast we're going to trigger that many people

Starting point is 00:23:30 because probably a lot of people who listen to it or have some sort of online presence but there's going to be some people in there that are just going to hear that and just think that's ridiculous and it's what world are you living in? I don't know if you don't see what's going on but with AI with technology with social media with the internet

Starting point is 00:23:46 this shit ain't not only going away it's literally going to become all we have. Everything else is going to be left in the dust. How are you not? I wish I would have started. My biggest regret, people say I don't have any regrets. Fuck that. I don't, I think everyone would do things differently if they could.

Starting point is 00:24:04 If I could go back, man, I would have started earlier. Oh my gosh. I would have been so much farther ahead. And when I say start earlier, all I mean is getting attention. And some people say, Kailu, that's so egoic. That's a straight ego. and it can come from two different places. You could be getting attention for your ego.

Starting point is 00:24:22 I'm not going to lie, I have an ego. It feels good. You know what I'm talking about, Ryan, when you get attention, when you get people saying, oh, my gosh, you're the best. It's great, but it's not the primary focus. I want attention because it's leverage. I want attention because of what I can do with it. I can build, I can create, and I can conquer

Starting point is 00:24:38 and do incredibly positive things in this world when I do have attention and there's nothing wrong with that. Exactly. And the doors open, whether it's director, or indirect. 100% of my success the last six years, I can attribute back to tripling down on my podcast, my personal brand,

Starting point is 00:24:56 and then laddering that back to my agency and other things. And, you know, it's the same thing. I have the joke that I have a car collection and none of them have review mirrors. I fucking hate looking back. The only thing it does is give you a bad neck.

Starting point is 00:25:10 Like I like every joke or everything, every saying, I'm just not a look back guy. However, if like you, I wish I had started earlier because I'm more to look at the shit. Like, I was doing stuff when I was 27, 28, the C suite of Verizon, some of the most well-known ad campaigns in the history. The stories I could have taken on my phone, like sitting in the NFL suite, bring into life the NFL mobile app in 2009, like the shit that I could have documented that I didn't document. I'm like, fuck. Like, that's my only regret.

Starting point is 00:25:48 It's like, what was that thinking? Ryan, let me push back on that rear view mirror thing a little bit. So I actually agree with you, but I would tweak it a little bit. And I would say that, look, the rearview mirror is actually the only tool that we have to be able to get the clarity and perspective on the winning path forward. right? It's only our past that can teach us what we need to do going forward to readjust and pivot and evolved and shift. But what I think you're saying, and just the way I would tweak it is, yeah, you don't want to be dwelling. Yes. On the past. Oh, God, you're out of the, we're on a great wavelength. I was sitting there. You were talking and I was going dwell. Yes, that's right. Keep going.

Starting point is 00:26:35 Yeah. Yeah. No, I just, again, I agree with you. I figured that's what you were saying. But I also think it's worth pointing out, like, you actually have to look at the past. You've got to figure out what would I do differently going for? What didn't give me the result that I needed? Because speaking of Alex Hormozia, I just heard him say recently, something I love. He goes, you got to figure out where you're at. And it's one of three places. You're either doing not enough of the right things or you're doing the right things just not

Starting point is 00:27:07 enough of them or you're doing the right things you just haven't done them for long enough. So figure out which one are you? Are you not doing any of the right things? Or are you doing the right things you just haven't done? You're not doing enough of them. You need to take out more of the wrong things and add in more of the right things. Or the third one, are you actually doing the right things? You just need to wait it out a little bit because you're not going to be a fucking millionaire

Starting point is 00:27:30 overnight. You got to put in your work and your time. Yeah. Alex is a framework guy. That's why he's brilliant. That's why he's a multi-hundred millionaire, whatever he is. I think he's a philosopher. He's a philosopher.

Starting point is 00:27:44 And a frameworks guy, but that's, and I love a lot of his shit. But then I think sometimes like anything else, we can get caught up in the framework of everything or we've got to fucking do some shit. And I think that's where some of the, my no, you're 100%. Like, we've got to have a mirror. We've got to have something that we're, if we don't learn anything from the past. then we don't know where we're want to go. And so I think that's what you're saying. I think, but what I hate and the reason I think I live like that and I see so many people

Starting point is 00:28:15 is it's the crutch and the dwelling. And a lot of people can't just take a glance back. Like they have to like go sit in it and stew in it. They just never get past it. I think that's where I like go. I'm just going to put these blinders up because if you stand. at it too long, you don't get anywhere else. What's interesting, like you could take that analogy further and it could be like you maybe

Starting point is 00:28:46 only should put the, so you should take the rear view mirror off, but you should only put it on when you're planning your route. Okay. So the olden days where like you didn't have GPS, you had to literally pull out a map and you had to, that's maybe where you put the rear view mirror on. But you got to take it off. When you're actually driving and you're on the path, that's where you take it off because there's no use of looking back into the past when you're actually moving forward. But when you're

Starting point is 00:29:11 planning what you need to do or educating, that's when you need to look at it. Let me give you a term because you alluded to it earlier. I think we live in a world where it's so easy to consume content. And that's when we convince ourselves that we're actually doing something and getting somewhere when in actuality we're just doing the comfortable work because the actual education is only as valuable as you implement it. So I think there's a lot of overeducated underachievers out there. Right. Because, yeah, and you just, you consume and you consume, you go to every event, you buy every

Starting point is 00:29:46 course, you listen to all the Alex Formosie podcast, you listen to all these podcasts. And it's at the end of the day, what really is going to move the needle forward and actually get you winning is actually way less of the education piece and way more of the implementation and execution because that's the underrated part. Yeah. And that's, oh, God, the pump up, I don't go to a lot of live events. And I'm going to be because I got four kids, four businesses, and like a wife that I'd like to keep happy. And but it's like the pump up events and all that stuff.

Starting point is 00:30:21 And I respect it. I really do. And I have no hate or animosity towards people that put them on or go to them. But it's just they chase that buzz. It becomes exactly like you said. Like they think they're going to. they never think they have the complete picture. They're always educate like there's one more trick.

Starting point is 00:30:40 There's one more funnel. There's one more something. They could really unlock it for them. And the only thing is going to unlock it is putting pen to paper or keyboard to or touchscreen to action of implement. Action is everything. But the right action, right? Exactly, man.

Starting point is 00:31:02 And that's why we, in our academy. what we do is we actually facilitate a journey for people. So most programs that you sign up with, you just, you get into your training and you just listen and you take notes and you're sitting there for eight weeks just educating yourself. Men, if you want to educate yourself on literally any, the subconscious mind, the nervous system, money, philosophy, whatever you want, go to Indigo or whatever bookstore you have in the States. We have Indigo up here. I think you have indigo in the states. Either way, you go in there and you can get for 1999, you can get literally the best people in the world, or often the best people in the world who are giving literally away

Starting point is 00:31:42 their greatest ideas in education on that topic for 1999. And you could be the most brilliant person if you read all the books and you memorized everything logically and just educationally. You're not going to be the most successful person. You're not going to be the person who's winning the most. So what we do in our programs is we actually take you on a journey. We actually sell the implementation and execution. So when people come to us and they're like, yeah, I've, I already know what I need to do. Cool.

Starting point is 00:32:11 Why aren't you doing it? If you know what you need to do, there's a reason. There's deep internal blocks that are preventing you from going out and doing. And sometimes it's just that healthy push, that accountability, the coaching, the mentorship, the community that you need to be able to the structure, the plan, the strategy. we simplify the journey for you. And then we just fucking rocket fuel. We just like we send you on your way and we get you on the path.

Starting point is 00:32:37 I think it's Alex Hormosey. Again, this is why he's like a philosopher to me. He talks about like for if you're an entrepreneur and you are in our space, it's give away the ideas. Give away the ideas for free. Sell the implementation and execution. That's what we do. Yeah.

Starting point is 00:32:53 And it works, man. Yeah. That's, it's, I mean, the ad agency business for, 20 plus years. What ad agencies do is the implement essentially. Like we come up with the ideas, then we implement it for the client. And so that's the service that most agencies provide in the old school way to a degree, develop the concept, do the content, produce the content.

Starting point is 00:33:16 And guess what you need for that? You need what most people are afraid of to either make it or spend it. You need money. That's right. 100% it's interesting and I because it makes me think of and I didn't know this terminology until I've gotten to the coaching world and talking with a lot of great coaches like yourself and then just going down the rabbit hole but the the D done for D F Y versus DWY done for you versus done with you it's become the marriage of those two things right we're doing it with you for you

Starting point is 00:33:52 yeah look if you it depends If you're doing some investment thing, if you're going to sell me, if you're going to build me an Amazon store that I can just pay you, cut you a check for and you have a great track record and you're going to make me X amount of points per month off my investment and it's done for you. Okay, great. Unfortunately, there's no parallel to that in life. I wish, but maybe I don't wish. I think that's what makes it very special in the end is like you go out, you do the work, you get rewarded and that's a really fucking special feeling. And everybody's got to live their own life. We all need guides and coaches along the way. I always like to ask people, you're on the road so much and you're traveling and doing all those things.

Starting point is 00:34:38 What are your like overall keeps you wellness routines and those things? Yeah, good question. Everyone's got their thing that is unique. But I'll start with the basics. Man, I focus on the low-hanging fruit. Like sleep, I got to be great. in bed, like, all the time. That's what I focus on is this being really good and bad and regulating marcocadian rhythm

Starting point is 00:35:06 because that's a low-hanging fruit. That could make an interesting quote, Kailer. Kailor has to be good in bed no matter what. We got to put that on a t-shirt, man. And you're talking about when you're alone sleeping, I'm assuming. Yeah, exactly. Get your mind out of the gutter. Yeah, so that and look, man, I eat.

Starting point is 00:35:27 lean like I eat like very animal based right now mostly keto I go in and out but I hit the gym every day just before this I was in the gym sweating it was leg day I get sunlight in my eyes in the morning first thing I get sun on my skin I really focus on that I do meditate I work on my stress levels that that that's the thing man if you're stressed you're not giving yourself a fighting chance to you mentioned the term wellness you don't have wellness you don't have that bucket full in your life if you're stressed. I focus on those low-hanging fruit things. I think maybe if someone were to ask me,

Starting point is 00:36:05 and dude, by the way, that's enough. Like sometimes I'm going through a season where that's all I need to do. I need to get good sleep, good clean diet, get to the gym every day. And that's it. I don't need any of the biohacks. I don't need any of the supplements. I'm not saying I don't do any of that stuff,

Starting point is 00:36:20 but that's the low-hanging fruit. I would say some unique things that I do is, dude, there's nothing better for your mental health than like getting out in nature and going for a walk. And I know it's so fucking boring. Kevin Hart has a joke that I love. He's, you know how fucking happy you have to be to go for a walk? You know how much patience you got to have to go for? It's so true, man. But the funny thing is it's actually, if you go for a walk, you're going to be a lot happier. And I think that a good walk is something that I'm really trying to do more of because I don't know what it is about walking, man, it must just be so

Starting point is 00:36:57 ancestrally consistent and primal to us. It just, try not being any happier after going on a walk. Like, it just does something to us. So going for walks, I know that might sound like the low hanging fruit. But yeah, I take some supplements. Yes, I do like cold therapy when I can.

Starting point is 00:37:15 I love saunas. But I think at the end of the day, man, you want to know what actually is best for my wellness. I have a fucking mission. and I am so relentlessly aligned with it. And most people think that's more of a mental health thing or that's more of a financial thing or business thing. No, man, I don't think there's anything better just for my body,

Starting point is 00:37:39 my physical health, mental health, emotional health, and spiritual health, and financial health, than my mission. Alignment, baby. The more people I talk to that are having success, between the walking thing and the line, We want to make things complicated because it makes us maybe feel better that, oh, it's just so hard, like, whatever. But it's some of the most simple things that will get you going, feeling better, like in control, all that. You know how many people out there are like, oh, I just, I've been trying to lose weight forever.

Starting point is 00:38:14 I can't lose weight. I don't know how to lose weight. Like, it's like move more and stop eating so much shit. Now, I'm oversimplifying it. I know there's trauma involved. There's addictive tendencies. There's our internal beliefs and subconscious. There's our primal instincts.

Starting point is 00:38:34 I know it's a little more complicated in that. But in theory, it's actually not. So find a way to move more and eat less. Yeah, exactly. But, man, that's way too awake. Don't be practical, Kailer. For some people. And then some people are getting on this ozempic pill.

Starting point is 00:38:52 Dude, we just always look for the quick fix. Look, one of my best strategies for living a better life is, look, I'm telling you right now, losers make decisions based off of how they feel in the moment and they're looking for that quick return. Winners make decisions based off long-term values and commitments and goals. And they're actually doing what will give them a delayed return. A lot of the shit that you need to do to win in life, you get a delayed return. Cold baths, workouts, eating clean food, working and podcasting. Podcasting, difficult conversations. All those things have a delayed return. And boy, are they sweet. Those

Starting point is 00:39:35 are the best returns. What losers do and what I did for most of my life is I just did what I felt like doing in the moment. Honestly, if I just do what I feel like doing in the moment, I think I'm mostly doing sex drugs and rock and roll. And that just didn't serve me in the end. Exactly. Yeah, I didn't serve me much. well either. As we close out here, Kayla, talk with Kayla Betts, life and business coach,

Starting point is 00:39:58 host of Awaken Winning. Maybe give some people that might be listening, entrepreneurs, otherwise. And I know they will have all your links. Then you've got a platform for all this stuff. But I want to get into the online coaching thing.

Starting point is 00:40:14 I know I have a knowledge to impart how the hell, what's some of the keys to just being and making an online business, an online coaching work. Let me simplify it because, man, we could do a whole weekend on that. You could do a fucking 90 days on that, right? Yeah. And we'll have a part two on that. Yeah, exactly.

Starting point is 00:40:35 But let's really simplify it. You have to solve a difficult problem. You mentioned earlier, Hormozi's line solve rich people's problems. I wouldn't even go as far. Yeah, that's a great strategy. I would just say that solve a problem for a market, where you know people have money that they are willing to spend

Starting point is 00:40:56 to fix that problem, right? So it could be anything, man. Like we literally, we have a coach who helps parents who have kids who have behavioral problems, right? And then we have all the way to, we have someone who's helping someone get out of the boss bitch.

Starting point is 00:41:13 Women get out of the boss bitch culture who are burnt the fuck out and step into their feminine so they can thrive. We help awake people win through life and business. You got to solve a particular problem. We actually have one of my most successful clients is she helps women grow,

Starting point is 00:41:30 build, and scale their jewelry businesses because she built an amazing jewelry business. And then I pitched her that. I said, you should be a coach. You should help women grow, build and scale their jewelry business? And she was like,

Starting point is 00:41:40 is that work? Is there enough jewelry business? She is fucking crushing it. She's like the talk of the industry. She has five other companies trying to copy her right now with what she's doing. It's a good problem to have. So look, you got to solve a specific problem for a specific market. And then as Alex Hermose says, create unreasonable equations for yourself.

Starting point is 00:42:00 So an unreasonable equation is it's unreasonable to assume that if you just go out and you put out content like repetitions. Like I'm talking numerous posts a day that speak to that target market that has that problem. And you continually get those reps in and post content every day, you're going to get better and better. at posting that content. You're going to get people who follow you who position you into an authority position where they know you like you and trust you based off of the value you're bringing. And then first off, they're going to ask you, hey, do you, can I work with you? Can I have a call with you? Can I? But on top of that, if you just go out and you talk to these people and you say, oh, hey, by the way, we have a transformational journey that solves your

Starting point is 00:42:47 problem by having training, support, coaching, mentorship, community. And you create that transformational process that gets them from where they are to where they want to be. And you create that program. Remember, make it a journey that you put them on, sell the implementation and execution. If you create that product and you put out enough content and you talk to enough people

Starting point is 00:43:10 and you actually have the balls to ask them to get on a call with you to sell or your team and. sell what your product is, which solves their problem. If you have the balls to do that enough and do that day in and day out, as Alex Formosi talks about, it would be unreasonable to assume that you're not going to be a millionaire eventually. It's as simple as that. You've got no overhead costs in the beginning. Until you hire a team, which comes later, you have your computer and phone, you're a consultant. Everything you're making besides what you have to pay the government is going in your pocket. Your margins are crazy high.

Starting point is 00:43:47 So you just do it day in and day out. Look, you put out content, you prospect and you get on calls and you sell your product. And you repeat, you do the boring stuff and you say no to all the other opportunities out there. Stop writing your ebook. Stop working on your website for the fifth time. Stop rebranding your logo. You don't need business cards. Those are all, that's all the work that is avoiding the real work that you're just afraid of doing.

Starting point is 00:44:14 Dang up. We're going to circle that. That's going to be like a little two-minute clip right from the highlights of how the hell to win in life and online coaching. And sorry, can I just add one thing, Ryan? Yes. Hire a coach. Dude, and this is purely just, I'll just even talk from a data perspective. I know a lot of successful coaches.

Starting point is 00:44:37 I've interviewed probably 150 of them on my podcast. I've been in masterminds. We have coaches in our academies. I've been in other coaching programs. I've met a ton. I have friends who are coaches. I've not met one of them who is successful, who didn't hire a coach to help them get there.

Starting point is 00:44:56 It's not like building a restaurant. A restaurant, you might not need a coach. Even I would argue that if you're building a restaurant, a coach would be great, someone who's done it already to teach you the blueprint. But you might not need a coach. You get some tables and chairs. He hires a waitress. You get a chef to create your menu.

Starting point is 00:45:12 You need a space. Sign a lease. Put some flyers out there. get on social media. But with a coach, it's always changing. It's the Wild West. There's a lot of bullshit information out there. You need someone to simplify it for you and help you actually go out and execute it.

Starting point is 00:45:27 Boom. So if they want to work with Kaler Betts and know exactly how to do these things, where can they find you, Kaler? Yeah. So if you're interested in the business side of things, go to the awbiz.com, the AWBiz.com. So that's our coaching academy if you're interested in being a coach. If you're interested on the life side of things, it's the awe life.com.

Starting point is 00:45:53 So the AWLife.com. You can find me on, you'll get more information there. You actually can book a free call with my team or practice what I preach. You book a call with one of my coaches. They'll take you through an incredible inquiry call to see if this is a good fit. We'll tell you all the information you need. It could just change everything for you. But you can also find me on Instagram, the Kaler Betts.

Starting point is 00:46:14 or check out the Awaken Winning podcast. Hey, guys, the reason I wanted Kayla on is, number one, I love his style and approach and like-mindedness to myself, but it's value, man. This is where shit is heading. This is what you need to be doing. You need to be building a personal brand. I tell you that every day.

Starting point is 00:46:34 And you need to be hiring people like Kaler who teach you how to be a coach and how to make money online. This is where shit's headed. This is called Real Value. you. Kailer, I appreciate you calling on brother. Yeah, thanks so much, Ryan. This was fun. Hey guys, you know to find us to radcast.com. Thanks for making us number one in marketing and business on Apple podcast. We couldn't do it without you. Find all the highlight clips from today. There's going to be a ton. And look, go hit up Kailer and learn from him if nothing else from afar and when you're ready to make

Starting point is 00:47:06 a move to find them. And if you want to learn from me directly, join my newsletter. Ryanofford.com backslash newsletter. Sign up. I give daily advice on marketing, personal branding, podcasting, life. Give that a shout. Join that. It's free.

Starting point is 00:47:20 It's daily. Just like this show, give away our best advice. And you know where I'm at, at Ryan Offord, that blue checkmark before you could buy it. We'll see you next time on the Radcast. To listen or watch full episodes,

Starting point is 00:47:32 visit us on the web at the radcast.com or follow us on social media at our Instagram account, the dot rad. or at Ryan Alford. Stay radical.

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