Right About Now - Legendary Business Advice - Kraft wants McDonalds to Add Mac & Cheese to the Big Mac!: Weekly Marketing News 10.14.22

Episode Date: October 14, 2022

Welcome back to another episode of The Radcast! This week Ryan shares his thoughts on Meta's Connect 2022, CBD entering the MLB, along with crazy social media holidays, and advice you won't hear anywhere else!Sponsors: Branded Bills: New Sugar Skull collection www.radcast.com → Sponsors Radcast20 = 20% off your entire purchase Social Media News/Trends in the Metaverse Meta Showcases Latest VR Developments at Connect 2022, Including New Quest Pro Headset YouTube Launches @handles for Channels, Providing Another Way to Promote Your YouTube Presence Marketing News: MLB initiates sponsorship deal with CBD brand Charlotte’s Web Kraft Really Wants McDonald's to Add Its Mac & Cheese to the Big Mac Chipotle’s ‘Boorito’ promo returns with BeReal, Cash App twist Mentos sustainability campaign ‘proves’ racoons are better at recycling Thanks for checking out this weeks episode of the Radcast! Be sure to keep up with all that’s Radical @ryanalford @radicalresults @the.rad.cast @nick_weaver If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hey guys, what's up. Welcome to the latest edition of the Radcast. Here is the Radcast News. Friday, October 14th, 2022. Our weekly marketing, business, news of the world. Christina Yossi, what's up? Not much. We've been very chatty today. Yes, we have.

We've already been long in the tooth. I know. We've been chatted it up. We've got all kinds of, lots of rabbit holes. So it happens when you go hybrid and you don't see anybody. And it's like, yeah. Other people. Yes, yes.

You having a good week? Yeah, so far. It's been a long week. Oh, then your car breaking down? My car. Kat. Fine. Doing great.

Doing great. Marvelous Mr. Marshall's not so marvelous right now. We'll see. We'll see. I'm not trying to freak out yet. Yeah, I know. What do you do? Spend a lot of money.

Yes. Whip out the checkbook. But not as much as Mr. Elon Musk is making on his burnt hair. perfume. Yeah. That's all you have, you know, when you're Elon Musk, all you have to do is like market any ridiculous product and start selling. It's in the name.

All in the name. Burnt hair. He sold one million dollars worth of perfume. Yes. The essence of repugnant desire. You know. $100 a bottle. Not bad.

Cheaper than Tom Ford. Can he just sell anything? Is that just what this means? Like, anyone? I mean, I have to think that he has enough billionaire friends who are like, oh, this is funny. Like, to me, it feels like a white elephant gift that all of his friends are buying. Like, it's an inside joke that we're not really part of. It would be a white elephant gift for Christmas time.

You know, a little repugnant desire. That's why they should have named it. I like repugnant desire better than burnt hair. But, you know. Burnt hair is more accessible, though. Yeah, I guess. $100 a bottle and they sold a million dollars worth. Jesus.

And they'll start shipping in the first quarter of 2023. Yeah, I mean, it was blow torches at first, right? That's why he sold like, I don't know how many million dollars for the blow torches. Now he's selling burnt hair. All running together here. Ridiculous. He's like to burn shit. Right.

Pyromaniac. Rockets, SpaceX. Tesla. Yeah. There you go. Burning stuff up. Elon Musk. Maybe he's, I don't know if he's just like backlashing because he's forced to buy

Twitter now or like. This is just all part of the master plan. He's going to use Twitter to sell burnt hair. Yeah, probably. I would. There you go. Sponsored ads. Yeah, and down her note, old Angela Lensbury passed away.

96 years old. It's funny. We all showed our age, you know, thinking about, you know, what Angela. What we remember about her. Murder she wrote, which, come to think of it, it's funny. She was always that kind of nosy neighbor, you know, book writer that was always figuring out murders. But then every episode had a murder. I'm like, how many murders?

How many episodes of that show murder? Every one of the way, there was a fucking murder. Right. Why can't you prevent these things, Angela? You know? Murder she created, you know. Murder she caused. I think maybe she was actually behind every one of the murders because she had to write about them.

I'm sure there's like a red thread that would agree with you on that. She was like a mystery author. But she'd come into the town and someone would die and she'd help the police she'd figure it out. We need like a reboot and it's like murder. she tweeted or something. Yeah. Murder she reeled. Murder she reeled.

Murder she TikTok. Yeah. But she broke. I think the record has since been broken, but she at one point held the most Tony Awards. She's got a Lifetime Achievement Award. Has won an Oscar, six Golden Globes.

Just ridiculous. Her voice was used for animations and different things like that. Mrs. Potts. Yep. So RIP, Angela. Hang out with. with Queen Lizzie and Betty White. Yeah.

Wherever they may be. I know. But she's 96. You know, like we kid a bit. It's like, look, no one wants to die anytime. Right. Like, she lived a full life. God.

Did a lot of great things. So. Reach a lot of people. Congrats to her on a life well lived. That's what I'd say. We've got some social media. We do. And I brought props.

Uh-huh. Oh. Today is National Funds. sized bag of chips day. Oh, very good. Fun sized bags of chips. Just out of reach. Just out of reach.

For us. In the pumpkin bucket there, I think. We won't, yes, for, um, festive. I am nothing if not festive. Friday the 14th, national fun size bag of chips day. Yes. We've got a holiday for everything. Yes, we do.

Yes, we do. So creative. Somebody needs to do something fun with that, you know. And then Saturday, I learned about this one, is the sweetest day, which is a holiday that is celebrated in the middle. because of course it is, um, in parts of northeastern United States. And in Florida, because Florida's got to be part of it. Um, it's the third Saturday in October and it's a day to share romantic deeds or expressions

and acts of charity and kindness. It dates back to 1922 when a bunch of candy companies donated candy to like hospitals and poor people and it's now the sweetest day. How would you define a romantic deed? Uh, wow. What a great question. The line between romance and creepy. I mean, is it like the deed?

Or like doing the deed? I don't think it's doing the deed. Just a, you know, a very nice gesture. The thing about romantic gestures, right, is they often ride that line between romantic and creepy. Yeah. So at the end of the day, like, you better just hope the other person likes you back. Because you can get away with pretty much anything. They like you back.

Okay. At least in my opinion. So is this like another day I need to do something special for my wife? No, because we're not in. the Midwest or Florida. So I think that, I think South Carolina is deceded from this one.

Hallelujah. But I do have little lifesaver candies. Oh, you can have a lifesaver candy. Yeah, there you go. Very nice. The sweetest day.

Nick, I grant you a, Nick, I grant you a lifesaver candies. Happy, sweetest day. Acts of charity and kindness. It's not Saturday yet.

Right. You got time to prep. You want to come into the Radcast Studio. There's some lifesavers. We have five. Hold them for you. Five of them.

Maybe the only one here. We don't know how old they are. It's the thought that counts. He actually brought the props in. Yes. You know, not because email gave you shit or anything. No,

no, that of course, I just made it happen. Sunday. National Sunday School Appreciation Day. Yeah. I'm going to be a sunny school in a while. I'm going to be tapping out of this one,

but happy to all who celebrates. Yeah. Congraturitos. I'm just not going to go down to your organized religion. Nope. Just a, this is not a wonderful topic. But I will be celebrating on Monday, which is National Pasta Day. Yes, National Pasta Day.

I can get down after this with some angel hair on top of some Fettuccini. With little vodka sauce or something. Look, I don't discriminate. Pasta is pasta. Oh, God. All of it. Yeah. It's my Italian heritage.

It's also Italian Heritage Month. Fun fact. I'm starting keto on Tuesday. So this is perfect. Kito is terrible for you. Oh, it's not. Come on. They'll clog you all up.

Nah. Then you can celebrate National Meat Liff Appreciation Day. Meat Loke on Tuesday, the 18th Meatloaf Appreciation Day. And it's the food, not the artist. I did double check. Okay, you did double check. Yes, I did. Because I knew you would ask.

One of my dockmates at the lake is like the world's largest meatloaf artist fan. Like, it's, uh, every time. I'll try to put, turn on, I would do anything for love. I try to, I'll put it on like, he loves, loves some meatloaf. And not, not meat love the meat, but meatloaf, the artist. But I kind of wish it was Meatloat the Artist Day, but, you know, I like Meatloaf. Who doesn't like Meat Love?

Ma, bring me to Meatloaf. I can't stand it. If you might get that joke, then you and I can be friends. So Meat Love Appreciation Day. I want to celebrate pasta. I mean, this is a heavy week. Pasta Day, Monday, beetloaf on Tuesday. Got some sandy. Start up with chips. I hope it's run your ass off on Wednesday day. National Cardio Day.

Yeah, cardio day is on Wednesday at the 19th. But, you know, just because everyone wants it. It's time for another absurd holiday. There's no shortage of dumb things to celebrate. Redcast, Social Media, holiday segment. There you go. There it is. Just once today.

Speaking of once today, I don't even have a hat on today because, you know, just wasn't feeling it. But you know what? We're surrounded here in the Radcast studios by our favorite sponsor, the official merchandise sponsor of the Radcast. Christina's trying on, sort of faux trying on. So don't want to mess her hair up. It's the headphones. Branded Bills, brand of bills.com. Official merchandise sponsor of the Radcast.

It's getting cold out. We've got hoodies on the way, beanie's on the way, and you need to order them. They've got some cool new designs out. They always do, and then you can custom order anything you want at brandedbills.com. Put in code Radcast 20. Get 20% off your entire purchase. You can also go to our website, theradcast.com. Search for sponsors at the top in the navigation.

You'll find a link straight to the site to braidedbills.com. will actually automatically put the code in for you. You'll get 20% off your entire order. These are the best quality hats in the world. It's what I wear every day. Not only to promote the show, but, well, when I wear a hat. When I wear a hat. I don't always wear a hat, but when I do, it's branded bills.

Do I look cool? Yes, you look great. Is that a Halloween costume? I've just been sitting here. I'm going to be you. I'm going to be you for Halloween. Oh, yes. Oh, thank you.

You're welcome. Go give them a shout. out branded bills, brandedbills.com for all your merchandise needs. So yes, we've got a few. We've got some Metaverse news, yes. Trends in the Metaverse. I've actually listened to several podcasts on Connect 22 because I'm a nerd. But Meta-Tro-train again. Meta-showcases its latest VR development at Connect 2020, including the New Quest Pro headset, which is a $1,500 purchase. But it's been upgraded.

It's a standalone Quest VR headset with Quest Pro. It's a little bit more of a sleek look. I don't think it's quite as heavy because that was a complaint with the original. It's coming, though. It is, it's. They're pushing it. Meta. It makes me nervous.

I know. Well, I haven't looked at, like, what are the upgrades? Is it, is it upgrade experience or is it purely the design of the hands? headset. It's update experience as well. It's just kind of, I mean, like when you update an iPhone, and then there always has to be a second update because there are all these glitches. It feels like that essentially. My avatar is going to be like more high-res

or something. Right, and you're going to have, they have legs now instead of like just a little genie bottle tail thing. You remember Wii? Oh, yes. Nintendo Wii. That was kind of the first like mass avatar in the game. Yeah. Like the bowling. Some tennis. Boxing. Get that in here.

Oh, tennis was fun. And I think we all, everyone that played it. You did way more emotion that really necessary. Yeah. You had your whole body into it. And really it's like that one flick of the wrist and it would have probably done it. But, uh, man, I used to play that bowling game. Oh, I was like, or boxing, but they're not.

I was just like boxing. Bowling with like the hundred pins. Oh, yeah. Oh, yeah. Oh, yeah. So much fun. So I love all this, you know, we were starting on that path, you know, now it's becoming goggles and everything.

It's wild. Yeah. Good for some people. Yep, there it is. There's got legs. Pro headset. This is a long time. All right.

I like this next one. Yeah. YouTube launches handles for their channels providing another way to promote your YouTube presence. Your handle, like we have on Instagram, Twitter, will be unique to your channel.

Unlike channel names, because you can have repeat channel names, and it'll directly connect people to all of your other content. This is so overdue. I was going to say about time. You know how freaking hard it is? Like you can search for things.

And yes, that's obviously Google's forte and YouTube. You can search for any video and all that. But like finding the handle like someone's channel is way harder than it ever should be. And like trying to share. Unless it's linked. Yeah.

Like what your, like your channel is. Like this is like 10 years in the making. Right. So I'll give them an applause and maybe a little better late than never. Right. But this makes a lot of sense. And I,

it never felt like you could completely tie. Integrate everything. the creator with the channel completely. Like I don't know like Mr. Beast and there's some of these people that are just intrinsically tied to it. Totally. But this just makes a lot more sense. And I hope the integration is smooth and easy. Well, it's funny because I know when I first get on the internet, the big rule my parents had was you never use any of your real information.

Like you, your name is not on your email address. It's never your real birthday. Like, you know, it's all this fake stuff. And now if you see somebody that has a fake handle, it's like, Like it's a bot. It's not a real person. Yep. Just that's fascinating how that's shifted really just in the last 10 years.

Well, everybody's just scared. Always. Scared of something. Every time. So this is big news. I'm going to cue this one up. So CBD has been gaining steam and obviously legal marijuana and all those things. And no matter how you feel about any of that.

And I have mixed feelings about it all. CBD don't care. But like, you know, whether marijuana. I don't know. I don't know the right thing. I see both sides of it. So I'll say out of that argument. But from marketing perspective, Major League Baseball has initiated the first sponsorship deal with a CBD brand called Charlotte's Web. Interesting. Great little name. Nice web. Baseball glove. And it's the first real mainstream deal in sponsorships for a hemp-based product or CBD products. And if you're listening or you know or any way involved with marketing with CBD, it's painly ass because the major platforms won't let you like market it. You can have like a page, but you can't like run ads. It's been hard.

It's been interesting if this starts to kind of chip away at that because, I mean, one of the largest sports leagues in the world has accepted them as a sponsor. And I will say, it sounds like they did a good job, Charlotte's Webb did, of developing their price. products and making sure they met the standards with which, like, Major League Baseball is like drug testing and certain things, so it wouldn't trigger. Because there's like the fine line with, you know, hemp-based and, you know, THC and all that stuff with, you know, true. So many layers. And so it sounds like they really got their processes in order to be able to pass, you know,

come across as a standard. And it's NSF, safe, which is the National Science Foundation. Certified for sport. Yep. And so, meaning their products go through rigorous quality testing. So to be proof for athletes. And that's all about because make sure they'll trigger any of their drug tests or whatever. Right.

But this is just going to legitimize, you know, CBD even that much more. Yeah. Because when you see that logo and the breadth and depth of the sponsorship and how wide it goes, I think it's going to be interesting how, I don't know, the sentiment around all these products start to dissipate a bit. Because CBD feels so like hippie-dippy. Yeah. And like- It's become more mainstream.

Right. But now it's like, you know, yeah. It's. And broie and masculine and athletic, which is interesting. Yeah.

And I've used a CBD product before. Me too. Like drops. Mm-hmm. And it did make me like at like nighttime. Like it made me a little like calm and sleepy or whatever. I haven't ever. I don't.

knock on wood, I'm screwed, but I don't have like a lot of like joint pain or like, you know, certain pain that's where I could rub the cream or whatever. So I don't have a lot of experience with that. But everyone that uses it, squirts, swears by it. Yeah. My dad uses it and. It works. Yeah. And that's like, you know, I'll say this. I said I wasn't going to take a stance.

If there's a fucking product that makes you feel better, why do we have to like criminalize it? You know, like. Snaps for that. You know, like, that. That's the one thing is like, and then, especially with military and PTSD and all that. Yeah. Like, are you kidding me? Right.

So, yeah. I don't know. I think my position on the marijuana side is more with like my kids and stuff. So as long as it's like regulated the right way, though, like, you know. The Radcast is 420 friendly. Yeah, 420 friendly. I'm common sense friendly. Like, my politics and my beliefs are kind of common sense.

Like, if done the right way. Right. And so I'm not smart. smart enough to know every like potential hurdle that has to be overcome with some of these things. Sure. And I certainly don't want my 11 year old kids getting access to illicit drugs. Yeah. 100% not.

But some of these derivatives that obviously are helping people like, all right, come on. Right. Let's get out of her own way. So anyway, I thought that was fascinating. It's going to be interesting to see how many sports it crosses and just the proliferation of some of these things and the mainstream reality. of it. Next up, Kraft mac and cheese. We're total 180.

Yes. Craft mac and cheese wants McDonald's to add... CBD to it? Yeah, I wish. Right. CBD to it. Nope, we want mac and cheese on a Big Mac. Craft mac and cheese on a Big Mac.

Big Mac and cheese. Yes. Craft is looking to add the mac and cheese to the infamous Big Mac and the brand has launched a nationwide call to action in order to make its way onto the McDonald's menu. I'm in for this. And I don't really, I feel like my kids love a good half a meal. We give them like maybe, you know, a couple, three months, something like that.

I'll kind of limit it. But I would totally eat a mac and cheese big Mac, at least once. Say it, right? I mean, mac and cheese, who doesn't like my, you like. Oh, that's my favorite food. Yeah. Nick, mac and cheese? Oh, definitely.

Yeah. That's what I'm talking about. Hell yeah. Yeah. It's not a fluffer butter. What? what those called. Fluffer nutter.

Fluffer nutter. But I like this. And I think it's really smart. I mean, craft's a huge brand. Right. But kind of warming up to other brands like before it happens. Yeah.

It's smart. Craft big mac and cheese. Leveraging borrowed interest for McDonald's for their own interests. Yeah. Because you know it's the same clientele. It's an Arford playbook right there. Borrowed interest. I got to borrow a lot of interest.

You know, we don't have a lot of interest. You got to borrow some. Ride the coattails of others. Yeah, not even that. You just need to borrow their interests. You know, they have to ride their coat tails. Just borrowing some of their, you know. Curiosity.

Yeah. And like the shadow or the rays of sun. Right. You know, we borrow rays of sun from the sun. And speaking of the lighting, you know. Which is immaculately, yes. Yeah. Downing in the lighting.

So intentional. If you're watching the widescreen version, Q Nick, on the widescreen version, we are updating some of our artwork. It's partially done. It's coming soon. Some of our guests on our wall of fame here. Oh, Howie P over there, Heidi Montag, Grant Cardone, Bruce.

We're going to be putting up a nice little montage here, decking out the studio, bringing out some of our famous guests. And where is yours? Is yours coming? Yeah, it's coming. It's going to be there in the middle. You know, right, in the middle. It's going to be like, I just wanted it to be like 10 times larger than everybody else. Right, right, right, right, right.

Like the center of the clock. Yeah. The sun, orbited. the planets. Yeah, exactly. Yeah. No. It's going to be, it's cool, though. I'm happy with how these turned out. They're on this, like, what do you call this material? The canvas. Canvas. Yes. Oh, speaking of a cat. Hey, Jesse's looking. There he is. There is. Yes. The Bachelor. Jesse Palmer. Um, so yes, anyway, sidebar. Lots of tangents. Uh, next up, Chipotle's burrito promo returns with Be Real and a cash app twist. The effort includes a 35,

five second spot and a be real activation. This app's cropping up everywhere. Members must be in costume at the chain in person on October 31st, Halloween, when they're prompted to upload a photo to Be Real and then post it on their Instagram stories, tagging Chipotle and hashtag burrito sweepstakes for a chance to win free burritos. And if you drop your cash up handle on Twitter with the same hashtag, Chipotle might be sending you some money. Anybody using Be Real yet?

I had it month. I mean, maybe a year. year ago and didn't think it was anything and deleted it. And now it's everywhere. I downloaded it would be fake yesterday. It's really starting to. My dad joke. I'm hearing it more.

I can't deny it. Me too. I'm just not buying it yet. This feels like the first one I'm like, I'm too old. I'm not saying it's going to fail. I just, I don't know. I'm curious about it. It's just, but I am hearing it more.

I'll admit. So. Jury's not out yet. I feel like it's just cheap right now because you don't have ads. You don't have like there. There's less red tape, right? It's just use this. upload it here.

Yeah. Who knows? I wonder if it's like if it's success is anything to do with a backlash to it's different than TikTok clearly. Right. And maybe a backlash to Instagram. Yeah, meta with all of the algorithm nonsense. Algorithm and not loving photos and like maybe over. can get becoming a little more bloated.

Yeah. You know, I don't know. I totally agree with you. I could be part of that. It's like a chain reaction. Because I don't think anybody's sitting around going, I want another thing. Right. But there's obviously a gap that they have filled in people wanting something simple.

Right. In staying connected. Right. So I think that's the dots they've connected on some level. And it came out during the pandemic, I think. And I mean, be real what, sitting in your house from most of the. Every one of those rules look the same. Well, here I am.

I'm in my lavender pajamas today. So it makes sense that it's blown up in 2022 when people are doing things again. Dude, I've seen your backyard like 100 times. Are you still sad? Have you showered yet? Could you at least take a walk? Can you stop being so real? Yeah.

Curate, please. This last article, look at us wrapping up just in time, is my favorite because I love raccoons. But Mentos has a sustainability campaign that proves. raccoons are better at recycling. It's a 60 second spot showcasing the animal task force at work reportedly proving to recycle 75% of the time. Consumers now through November 26 can text a number designated to request the task force in their city while a social media component offers themed merchandise giveaways. They're trained raccoons are pain in the ass day. They'll damn up a damn creek, damned up. And they are varmints. So like if you have a creek in your backyard and you

you've had it damned up by some raccoons. You know what I'm talking about. And they do recycle because they take trash and everything else and put it in the damn river. But they've like trained these raccoons to, they'll like go into trash and put, like, separate the recycling. Have you ever come across a raccoon? Oh, yes. It will fuck you up. They will also like kill, they will drown other animals.

They will like sit on other animals. They are not nice. No. My, I know someone. I cannot say his name, but he has like a massive raccoon tattoo. on his leg. And it's like a raccoon holding guy. It's such a choice.

I wasn't real sure where you're going with that. Such a choice. Bless it. Very expensive tattoo. Yeah. I like the campaign. It's so good. It's funny.

It's the cutest commercial. It's the cutest commercial. It's just the irony of like people think the raccoons are nice. Oh, no. They're charitable. And, you know, damn up your creek. Man, we had a creek in our backyard. Damn raccoon.

Did you know they purr? Damn it up. Raccoons purr like cats? No. They purr when you shoot them with a BB gun. Not the BB gun you're hearing. Not killing them. That's the BB gun you're hearing.

Not killing them. Just spooking them off. You know, damning demand. There we have it. Mentos, the Fresh Maker. See, that's braining. Nicely done. Shout out to our sponsor, Branded Bills.

Shout out to everyone listening. We appreciate you, wherever you are, however you are, whenever you're listening. And look, if you didn't go listen to the best of volume two this week, I listened to it on the treadmill yesterday. And yes, it's our show. And yes, we're biased. But let me tell you, that was like 30 minutes of the best damn book business book advice you could ever get. Like a class.

It was like a masterclass in business, in life. I was even like taking like some mental notes, even though I interviewed every single one of them. But, you know, you all forget as much as we remember. Right. And like, I'm like, damn, this. is pretty valuable. I was like, we should have sold this episode. In all seriousness, go listen to it, guys. Wherever you are, you're somewhere in your business journey.

Maybe you're a multi-billionaire on a beat somewhere. You'll learn something. If you're just getting started, you'll learn something. It was really fascinating to kind of listen to that after the fact. I was really happy with the way the team edited that. So shout out to everyone that helped with that. And that's all I got today. That's all I got.

For Ryan Offord, Christina Gassie, Nick Weaver, will see. see you next time on the radcast to listen to full episodes or to contact us visit us on the web at the radcast.com or follow our host at ryan aulford on instagram thanks for tuning in