Right About Now - Legendary Business Advice - Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

Episode Date: April 15, 2025

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," host Ryan Alford converses with Ben Glinsky, CEO and founder of LiveGood. They explore strategies for running a lean business in today's economy, focusing on the supplement industry. Ben shares how LiveGood disrupts the market by offering high-quality, affordable supplements, emphasizing transparency and consumer trust. The discussion highlights the importance of a strong work ethic, grit, and adaptability. Ben also delves into the benefits of affiliate marketing for customer acquisition. The episode provides valuable insights into entrepreneurship, emphasizing efficiency, transparency, and innovative marketing strategies.TAKEAWAYSThe evolving landscape of consumer behavior and its impact on entrepreneurship.Strategies for running a lean and efficient business.Disruption of the supplement industry through affordable, high-quality products.The importance of transparency and consumer trust in business practices.The significance of grit and hard work in achieving entrepreneurial success.Adapting to changing consumer demands and preferences.The role of mindset in overcoming challenges and achieving growth.Innovative customer acquisition strategies, particularly through affiliate marketing.Balancing work and personal life for sustained motivation and fulfillment.Insights on product quality and the importance of personal experience in brand credibility.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Consumers are getting smarter. I mean, along with this buying habit shifting, they're also comparing prices, comparing value, comparing ingredients. This is right about now with Ryan Alford, a Radcast Network production. We are the number one business show on the planet with over one million downloads a month.

Taking the BS out of business for over six years and over 400 episodes. You ready to start snapping next and cash in checks? Well, it starts right. About Now. What's up guys? Welcome to Write About Now. We're always talking about how to get right in today's world of business. We take the BS out of business, baby. There's no time for the fluff. And that's what I'm saying, because today it's about getting lean. You see what's happening out there. You see what's happening in the markets. Some of us have been kind of riding that train,

knowing that this was coming a little bit. Some people are a little surprised, but that's why I'm pumped to have our guests today because we're going to talk about what it takes. to run lean, mean, and get it going in today's economy. We got Ben Glensky. He's the CEO and founder of Live Good. What's up, Ben? What's up, Ryan? How's it going, man?

Good. Good to have you, brother. Thanks, dude. I got to get your first podcast here. You know, we were joking before the episode. We get like 300 requests a month. Ben just kind of coasts up right into my email. And like a lot of people do, and it's usually delete, delete.

It's not, and look, it's not an arrogant thing. It's just, you know, I need a pitch, baby. I need something that gets my attention. I got to look up in. I'm like, I like this guy. I mean, he's getting after it. He's running lean.

He's running hard. And I like what you're doing with Live Good, brother. Love it. Thanks, man. Appreciate it. Thanks for having me. What is Live Good? Yeah, Live Good, highest quality supplements, lowest price.

That's what we're doing. Disrupting an industry, $200 billion supplement industry, who is doing it the wrong way. I mean, it hasn't changed in the last 50, 60 years. companies are making a product for $8 to $10, selling it for $60, $80, even over $100, and people just can't afford it. And just like you said, I mean, it's getting lean out there.

Buying habits have shifted. People are moving away from expensive overpriced things, more towards affordability and value. And that's what the consumer is looking for. Yeah, yeah. I love high quality, low cost. I mean, who wouldn't like that, you know? If only my wife believed in that.

I'm just kidding. I'm actually the bigger spender of the family, but I do like, I do like value, though. I'm a good value shopper. I mean, but I do like quality. So that's why I was like, okay. You know, I got to see it to believe it, though, Ben.

I mean, talk to me about what's it take to build a lean company these days? Yeah, that's an awesome question. And that's a question that most entrepreneurs need to focus on where I don't think there's enough focus. People think they need a big team. They need all these corporate officers. They need a CEO, a CFO, a CMO, a CMO, a CMO, whatever to run. to run a successful company. I mean, we're doing over $100 million a year.

We don't have any of those. I mean, I'm a CEO, but I'm not on payroll. None of our corporate staff is on payroll. Our highest paid employee is our warehouse manager, Lee, who makes sure all of our products are shipped out on time every day, and our customer support person, Michelle, who is awesome. Make sure everyone gets a quick response every day. But, yeah, I mean, when you keep your overhead low,

it allows you to have bigger profit margins. If you're spending all the money or more than you're making, which is so weird to me that so many companies do and try to operate like that, it's not going to work. And at the same time, it gives you such a huge advantage. I mean, we've been in business for two and a half years disrupting a $200 million industry by offering the highest quality products at the lowest prices anywhere. I mean, here's an example. You know, this company, I don't know if you've heard of Super Beats. Good company, good product. $40 for one product, not even organic.

This is our super reds, higher quality. It's got the beetroot powder. Ours is organic. Their is not. Plus it's got 12 other ingredients for about half the price. Once people see that, they're not going to go back to spending $40 for a lower quality product. That's how we're disrupting the industry. But the point is that once people, if you're managing your overhead, like nobody wants to compete with us because they can't operate.

They don't think they can operate with smaller margins. If they're only making three, four, five bucks on a product, they're like, how are we going to pay our bills? And so if you can figure out how to cut that overhead, get lean, you're going to have a huge advantage. Yeah, man. Let me do it. I'm going to tell a quick story related to that. I've, you know, been in an entrepreneur for about nine years and been in the ad agency business, started my agency. And it was small, but like, you know, we got to like 10 or 12 people.

And you start to do things that you think you're supposed to do, Ben. You know, like perks here and there, extra people doing things. Like, you almost think it's like your job to sort of not, it wasn't really about like employee like happiness or anything, but it was just like stuff that wasn't really necessary. And you start adding that on, starts layering on. You start doing things that you think are what you're supposed to do. And the next thing you know, all your costs are higher, you're not making. anymore money. You just got more people and more shit to manage. And it's like, what the heck

happened? I mean, I went through that. And night now, I'm running as lean as I ever have. And it couldn't, it's, I wouldn't say it can't be better. It's headed towards it couldn't be better. But it like took me six years to learn that lesson, Ben. Dude, if you learn that lesson, you're going to be so much more successful, so much more profitable. And on top of that, like I see a lot of entrepreneurs and I'm going to call them want to be entrepreneurs who have themselves on payroll. Like they want to take investor money or whatever and eliminate the risk of starting a company by putting themselves on payroll.

And I think that is a terrible way to want to be an entrepreneur. I mean, the whole point of being an entrepreneur is risk. I mean, without the risk, there's not the reward. And when you, so I don't think any CEO or corporate owner of a company should ever be on payroll. You want to make money, make that business successful. You have money left over at the end of the month after all your employees are paid. After all your bills are paid, that's how you get paid. And that also helps you get lean. Because if you're spending all this money on other people and unnecessary expenses, there's nothing left for you. So you eliminate them. More goes in your pocket. That's right.

And we've got the tools to do it now. We can all fuss about AI, but it's here. And you can fuss about like, but sometimes it's not even just AI, Ben. It's like little things here and there that just add up. And I've never been on payroll. So I, uh, I didn't fall for that trap. I know the risk. You know, I got all the chips in, baby. So, uh, you know, we, we, we, daddy eats when, uh, when the company eats.

That's how it should be. You're doing it right. Good job. Yeah. Yeah. Yeah, exactly. Uh, Ben, I mean, it sounds good. best ingredients low as cost running lean no CFO no chiefs you know just a lot of people doing stuff

it's not that easy is it I'm glad you said that because yeah sounds good because there are a lot of companies and brands out there that make stuff sound good but yeah when you try to get behind the curtain and ask them the tough questions and ask them for documentation or proof or just validation of what they're claiming, they get silent or they come up with excuses. I mean, so many companies in, I mean, I know the supplement space. That's what I'm in. And, you know, the reason we decided. So I actually have been in this space for about 25 years. I've launched a lot of companies. I used to do it the old way. It was fortunate to make a lot of money. But about six years ago, I walked away. I didn't want to be part of it anymore.

Just didn't feel good about kind of, I want to say ripping people off, but selling products for more than I needed to sell them for it. Didn't feel good anymore. But another thing that's happening in the space and another, you know, you got to find, if you're going to get into an industry, you got to find the problem and you got to create a solution to fix it. That's obvious. We all know that as entrepreneurs. So the supplement space, I mean, not only did I see that products were overpriced, but

when you say sounds good, there is very little transparency out there. I mean, they did a test of like 30 different Amazon products. I don't know if you heard about that. 17 of them didn't even have what the label said they had. And so I would like to say I'm surprised, but I'm not surprised. Yeah, it's crazy. So we're super transparent. Like a lot of companies, they'll have what's called a proprietary blend where they'll say,

okay, there's 82 grams of their milligrams of this formula. And it'll just list a bunch of ingredients and not tell you exactly what's in it. So we show every single one of our ingredients on every single one of our products. We show the full testing. certificates of analysis, all that stuff on the website. So when it comes to sounds good, it's like, here's the proof. Like, this is legit. This is what we're selling.

And it just gives us even more, I guess, trust with the consumer and helping us grow. The supplement's wild wild west, man. Like, it's having been dabbled in that a little bit, like at times I was like glad it was that way a little bit. But then I'm like, but man, it's, it's pretty crazy. crazy what can make its way into some of these formulations. And as a marketer, I always appreciated the marketing ring of proprietary blend.

But once I got in to make my own stuff and realized how people were using that, I'm like, that's not the, that's a little slide of hand, I think. Yeah, but consumers are getting smarter. I mean, along with this buying habit shifting, they're also comparing prices, comparing value, comparing ingredients and all that stuff. But it's crazy, man. I mean, I saw a product called organic greens with zero organic ingredients in it. What is going on?

It was a green can, Ben. Green can. I'm a marketing guy. That would have been me. I'm like, all right, let's paint the can green, make the letters darker green. We are green. Put some lipstick on this pig, baby. Yeah.

I put a lot of lipstick on pigs in my marketing career. I hate to say it. And I'm like, they're like, why isn't this selling? I was like, well, it ain't the marketing. I hear you, man. But yeah, so, you know, I know you got a lot of your listeners are entrepreneurs. A lot of them are young entrepreneurs. And, you know, you don't have to go into a business or an industry and completely disrupted.

I mean, it's easy to find stuff that's broken in literally any industry, whether there's real estate, cars, insurance, toys, clothing, whatever. And figure out a way to differentiate yourself, make it better, make it different. and, you know, do it right. And I think with just this shift that's going on out there, people getting smarter, buying habits shifting. If you recognize that and align yourself with the trends, you're going to position yourself in a much better place. And, you know, all you have to do is carve out a tiny piece for you. You don't have to go after the whole industry like I'm crazy enough to do.

But, you know, you carve out a little piece. There's a lot of money in there for you. How does one go about, like, back to the whole lane thing. you got to be willing to work hard. I mean, that seems like characteristic number one, because I think, and I didn't, I'm a hard worker. I like to work. Like, you know, I just came up that way.

I don't know if I was always that way, but once I was not sure, I don't mind working long, hard. It doesn't matter. But at the same time, you do start to think, you know, I can get some other, I can get some help on this to free up some time over here. It's like hard to know when to hold.

and when to fold them on like the stuff that you do. Right? Yeah. That's what I always struggled with. No, that that's totally valid. I mean, I'm at that point where I'm doing, you know, we're a hundred million dollar company now and I'm still doing posting stuff on Facebook. So like we can easily outsource.

Yeah. So, you know, sometimes it's a matter of, you know, learning how to delegate and that that is an issue that I have. But at the beginning, I mean, you got to be everyone. You got to wear all the hats. You got to work your ass off. And, you know, there is an article the other day that I read about. about they were comparing what truly makes people successful.

Is it their grades in school? Is it how hard they worked? Is it their IQ? And it came down to one thing. And that's grit. It's how hard you're going to grind, how hard you're going to work, and how much you want it. And you make it, you know, you want it bad enough. You're going to figure out a way to make it happen.

And, you know, when you don't have the resources, especially early on in a business, and I know you got a lot of listeners who hopefully this will resonate with right now, You don't have those resources. You don't have the money. You don't have all the employees or all the different guys that can post on Facebook or make videos for you or all that stuff. You know, you got to be the guy. You got to be the girl. You got to go out there and make stuff happen until you're making enough where you can start to delegate.

And yes, you know, we're at a level where we're starting to do that now and bring it on more people to kind of take some stuff off my plate. But at the same time, man, I'm still in the trenches. I mean, we're not done. And until you're done, you got to keep the pedal. to the metal. You got to keep the fuel on the fire. You got to keep working, keep hustling, keep making it happen, keep finding ways to get better because the competition's coming and you've got to stay ahead of them. Yeah. You know, you said a lot to unpack there, but I will say this, like, literally, you know, I've tried to step out of like, you know, we get to a certain place.

You can think you can step out of something. If you're running the business, and I love the word grit, you said so many things there that resonate with me, that's my favorite. Like you either have grit or you don't. And if you don't, you need to find it because grit is what's going to get you through to, it's the difference between average and non-average living an average life and a non-average life. It is characteristic number one. If you want to live an average life, I will show you someone that doesn't have a lot of grit. And not because they're not like they have to be monetarily driven or like, I'm not saying that.

I'm just saying it just takes. I mean, you got to get in that mud, man, waller around like a pig sometimes. And like, just take it. Got to eat it. And like, and you don't have to like it, but you got to be willing to do it. It's just uncomfortable, man. And I think a lot of people, I think there's more education, like you said, Ben, that are coming around this.

But I think early young entrepreneurs think that I'm going to mitigate risk by hiring people to kind of take the load off. I own a digital agency and a podcast network. I'm going to hire the agency. It's going to make all the marketing perfect. I'm going to hire the CFO who's going to make all the financials perfect. And I'm just going to make the decisions. You got to be a practitioner.

You've got to do the shit. And then once you, it is just a, I had a hard time coming to church. Not because I wanted to go eat bonbons and lay on the couch, but you just, you just, You just have this perspective of what it is, but you got to be willing to get in it and you got to know it. You got to know how this works everything. You don't know how to do everything, right? Yeah, I mean, you don't have to know exactly how everything works at the beginning. You're never going to.

No, but you never learn it ever. Right. But you have to learn it along the way. Exactly. You figure it out and obstacles are going to come and you can get frustrated. And yeah, sometimes it's going to be a pain in the ass. It's going to be hard. You got to work through it.

But, and this is just about mindset. And I know a lot of you guys have listened to books on tape and read books and stuff. And mindset is huge. And if you are thankful for those challenges, thankful for those obstacles, thankful for the opportunity to get over them and get stronger, it's just going to make your business more successful. And it's going to make you stronger and better. And then you get to that next level and the next level and the next level.

So I've always been thankful for everything, good and bad. because the bad is opportunity to learn, grow, get better. And if you just stay happy, stay excited, stay motivated, stay confident, and believe that what you're doing is the right thing and is going to change lives. And at the same time, sometimes, you know, you never want to throw in the towel, but at the same time, sometimes if the market tells you that your idea isn't going to work, sometimes you've got to accept that and move on and take the loss. And that's okay.

But if you truly believe in what you're doing and the market's respond, obstacles are going to come and, you know, you work through them and you get to that next level. Ben, how? A couple questions. Like, one's kind of a personal one. Yeah. You're like, you're to go get her. You crunch the numbers.

You're lean as hell. Like, dude, you got more probably more zeros in your bank account than anybody expects. So, but, but you don't want to spend any of it. What the hell makes spend happy? You know, like, what? what's gonna what's the end game for ben like you know because i guys like you always fasted me like i have i'm responsible like i don't spend more than i make but i like to spend money you know like you i go you don't and so like i could just tell that about you so i always am curious about

you as a person like you got to make it you got to be lean you got to do all these things but a guy like you that's just adding the zeros up like for to what to what end It's my favorite question. That, that is, dude, you friggin nailed me. I know you, Ben. I know my best friends are you. Like, I know you, but I don't know you. I don't.

And it's like, I always wonder, though, because I know, like me, like I enjoy the fruits of, of wallering in that shit, in that grit. Like, I enjoy the fruits of it. That's why I'm willing to do it. But a guy like you, I'm like, he doesn't even really want to spend the money if he makes it and he does all this shit. So like, what is he? And it's not just the money man, but you know what? Money enables things. So like, what is it?

Yeah. Just the grind itself? I do love the grind. I mean, I love the grind in business. I love the grind in sports. I went mountain biking this morning. I work my butt off, get my heart rate up. So I love the grind.

But at the same time, yeah, it's, I do. I love the competition, and I see business as a competition, and kind of, you know, a game. And I just, I don't know, I like it. But at the same time, yes, I've been very successful. You got to win in Pac-Badder sometime. Yeah. Yeah. So I, but that doesn't mean, you know, I don't spend anything and all I do is work.

I mean, I've got two awesome kids. I spend as much time as I can with them. We take a lot of awesome, fun vacations. We've got a house and Steamboat's bringing. Colorado, we got snowmobiles, we got a bunch of toys, four-wheelers, all that stuff. Do a lot of travel. So you let your hair down. All right.

Yeah, dude. I mean, we're taking trips every month or bring all our friends. Like it's, yeah, we have fun too. But at the same time, yeah, my wife is on me for, you know, exactly what you just recognize. Because I don't need to work as hard as I do anymore. I'm very thankful for that. But at the same time, I don't feel like I'm done. And I, you know, because of this competitive thing that I got inside me and this DNA that I have,

I, you know, I see people that are still ahead of me. And I'm like, dude, if they could do it, I could do it too. So one more year. I'm almost 50. Kind of my goal has been to retire at 50. So we'll see what happens. I don't think I'm ever going to completely walk away. But we'll slow down a little bit.

Oh, I had to ask. Yeah, no awesome question, man. I'm pretty impressed that you recognize that. I can just see it, dude. Like, yeah, I'm a good reader of people, and I just can see that in you. But so it always makes you wonder, okay, then what's, what's it all about then? To what end? But I'm glad you got the snowmobiles.

I mean, that's a splurge a little bit. Yeah, we got six of them. Ah, there you go. There's only four. You got a wife, I mean, unless you're a Mormon or something. You got more than one wife? We've got a bunch of friends, man. Everyone needs it twice.

Talk to me about live good. I mean, where do we source ingredients? How do we put the best, highest quality ingredients in live good? Yeah. So that's the thing with the supplement industry. It is what we talked about. You know, companies aren't transparent when it comes to ingredients. They're selling stuff for way ridiculous prices.

Again, they're making a product for $6 to $8 and selling it for $60. and the challenge is not that they're not making money, but people can't afford that. I mean, and especially now with buying habits shifting, money getting tighter, people getting leaner and paying attention, paying more attention to where their money is going, how it's going out, they're not going to continue spending that. And that's why the average person only stays on a $60, $80 supplement for like three months because they can't afford it anymore. Because when something comes up, they got a cell phone bill or their supplement, they're going to pay the phone bill.

And so we wanted to create something. where people don't have to compromise. Highest quality products, pure premium USDA certified organic ingredients. We show all the certificates of analysis on the website and we sell them in just a few dollars above cost. We do it like a Costco type membership model. So for $10 a month, people get member prices or if you don't want to be a member, you can pay a few bucks more for retail prices. So, you know, if you're buying more than two products a month, you're saving more than the 10 bucks, but we've got a ton of amazing products that are really helping people change your lives.

I mean, from basic stuff like a multivitamin to magnesium to vitamin D, even our factor four, this is our anti-inflammatory, most powerful anti-inflammatory ever created, just $18. $0.50. It's got garlic, curcumin, CO-10, and fish oil. Only one of its kind out there. You'd have to buy four different products to get everything you get in that. We've got a men's vitality. hormone support amazing for i mean as we get older our testosterone starts to slow down our strength

starts to slow down our mental clarity or cognitive function this just keeps you keeps you rocking we've got organic coffee we've got super greens we've got a pre-workout product probiotic gut support way protein collagen cut types lots of awesome stuff and uh how many products been how many we've got about 30 30 so far and adding adding more every month do you see yourself yourself as, you know, there's a these fine line between, like, fitness, workout, supplements versus healthy versus weight loss. I mean, like, are you creating verticals or is it, you know, one segment or another? That's a great question.

I mean, I think most people can fall into one category as far as what they're looking to do. Either they're looking to lose weight, they're looking to build muscle, or they're just looking to get healthier. And so we've got products for all that stuff. But really what it comes down to is just fundamental health. I mean, and supplements are easy. They're like the easiest way to get a little bit more healthy. But I mean, if you really want to get healthy, you've got to focus on what you're eating,

you got to exercise, you've got to sleep good. Supplements are just one piece of the puzzle. And it's the easiest piece because all you have to do is take a product. Either mix it with water or swallow a capsule. It doesn't get much easier than that. And, you know, when you've got the highest quality supplements of prices people can afford, it just makes it that much easier. 100 million, all D to C online?

100 million, all D to C. And that's at prices about a quarter of what most brands are selling it for. How are we acquiring customers, Ben? So like I like to say, once people see it, they can't unsee it. Like we talked about earlier, I mean, no one's going to go back to spending 40 bucks for this non-organic product when they could get the better one for half the price. So word is spreading quickly. We have a lot of affiliates out there.

We're starting to spend some money on advertising on social media. We've got some podcasters and influencers. Grudgingly. Yeah, it is. I can see Ben writing a check for that Facebook ad. What is the going to? How many? What's the R.A?

What's the how many downloads? Yes. I know. Yes. Yeah, we look at all the numbers. And it's, yeah, it's tough to acquire a customer these days. but at the same time. But 100 million sales,

you got, I mean, how many customers is that? We've got 1.8 million members around the world. And primarily, because I'm hearing you're just now starting, most of that was not done by advertising, correct?

Most of it was done through affiliates. So I've been in the affiliate marketing space for a long time. So affiliates refer people, they get their own replicated website, you know, livegood.com slash affiliate name. They send people there. They get a little commission.

if a person makes a purchase and that's how it's been growing. I don't know what to think about the affiliate. I haven't, that's not been my, like I know all about it. Not all about it. I know enough about it, but like,

talk to me about the affiliate thing. I mean, is it, is it? Here's what I always thought like it was. Let me tell you what I think it has been and then you can prove, you can tell me why it's why I'm wrong. At least like for podcast,

I'm not giving you free awareness in hopes that I make a sale. for you. You know, like, you have to pay for awareness. So, uh, so that's always been my fight against the affiliate thing. Like, no, you got to buy the awareness. And yeah, we can both profit if something sells. But tell me where I'm wrong in that thinking. Yeah, I don't know that you're wrong, but there's two reasons to go with affiliates. Number one, supplements, anyone could tell someone about a supplement or you could put an ad out there or whatever. But when an affiliate gets excited about the products, they're using the products, it makes it not much easier for them to go out there and share the products. And at the same time, it's kind of

unlike Facebook or TV ads or radio ads where you're spending the money and you have no idea what's going to come in from it. With affiliates, it's guaranteed. Like, if they make a sale, they get paid. If they don't make a sale, they don't get paid. So they might be spending a lot of effort and energy to try to go out there and make a sale and not get results. And fortunately, from a business perspective, from the company side, it doesn't cost us anything for their efforts. We only pay them if they do make a sale. And we are generous with those commissions when they do sell stuff. I mean, are there some big moneymakers in your program?

Yeah. So we've got, you know, it's more than just a basic affiliate program. We do have kind of a generational payout if they refer more affiliates and stuff. So, yeah, I mean, we've got some affiliates making. 10 grand, 20 grand, 30 grand a month. Not a lot of them, but, you know, there are quite a few. And I mean, with we've got over, you know, hundreds of thousands of affiliates now who are making, you know, some of them are making 100 bucks a month. Some are making $500.

Some are making $1,000. So, you know, as long as they like what they're promoting, it works. Yeah. What's your favorite product? You have a favorite child. Love that one. Actually, it's the one I was just talking about. So this is Super Reds.

best cardiovascular health product ever created. Great for circulation, opens up those blood vessels. You might have heard of nitric oxide. It releases a nitric oxide in your body. Great for antioxidant support. Great for nervous system support. Even great for sexual health. I mean, gets that blood flowing to where it's needed.

This product is amazing. I mean, I noticed a difference. So I do CrossFit. I mountain bike. I do jujitsu. When I use this, I just feel like I can build sandcastles. like, you know, like, I see you're competitive in everything. Yeah, but I like to push the heart rate and this definitely lets me,

it's kind of like the RPMs get to go higher when I use that product. Yes. I, uh, I love busting you, man. Some of my friends, you, you would be like, you, the three, like, they love you. You're like, dude, would I ever be able to be, I'm highly competitive, but not as serious about it like as most people. And I can see Ben, like, you know, you're probably like taking people down,

are you? Like if you're out there, you know, the family's trying to get a little beach volleyball in. Ben's like spiking it on the little kid. Dude, you freaking have me nailed. No,

it's funny. We have, so there's like 10 of us in our mountain. No, we're going to take this serious. I need full effort here on the sand. It's funny. Even playing like capture the flag with my kids in the neighborhood.

It's like, all right, Come on. Yeah, let's go. Come on. Game plan. Here's the strategy. We're going to go lean on this corner. I don't want any fluff. I don't want any extras. I don't want anything. Hey, no crying. Hey, Tommy, Tommy, suck it up. I love you, man. I love that. So here's the thing with supplements. It's hard to feel sometimes. Like the stuff, like caffeine, like I'm drinking my energy drink. So I got a little energy here with Ben with Live Good.

But the hard stuff with the supplements is you could take them and you don't know, like, is it working? I don't know if you don't feel it and you don't feel a lot of supplements. Yeah, that's a great point. That's a great question. And actually, it's kind of funny because the healthier you are, kind of the less you're going to notice stuff. But the unhealthier you are, you start to notice stuff a lot faster. So most people are deficient in magnesium. Most people are not getting enough magnesium out of their daily diet.

This is our ultra-magnesium complex. Such a simple, basic product, but it's responsible for over 300 chemical reactions in the body. Literally everything our body does, every bodily function depends on magnesium to function correctly. So if you're getting migraines, cramps, digestive issues, sleep issues, there's a very good chance. You're just not getting enough magnesium. I mean, you take this product for two or three weeks. You're going to start noticing that stuff's actually working better. And this is just $8.95.

cents. Most high quality magnesium is like over 30 bucks. 895 for the highest quality on the planet with a full 90 day empty bottle money back guarantee. So, you know, a lot of stuff. If you're not healthy, most of us are deficient in something, you know, start taking something and see how you feel. And then, you know, you like it. Start taking more stuff. But, you know, I'm pretty healthy, pretty active. And I definitely notice the difference when I take my, uh, my super reds. How often do you take super reds? I take them every morning. I actually mix them with our, E3 pre-workout. This stuff is awesome.

Gets you amped. It's got Apreflex or not Apreflex. What's the ingredient? So Dr. Ryan is our formulator. The guy is freaking amazing. Some of the stuff that he puts, beta alenine. It's a performance enhancing supplement that's been approved by the anti-doping committee.

Like, that's how powerful it is. It gives you the tingles, gets you amped up. So I mix those two along with my creatine plus HMB, just 1995. I mix those three together. I take it every morning. love it. But yeah, I mean, Dr. Ryan, my partner, you know, he's 44 years old. This is our vitality products.

He noticed, you know, he's starting to slow down and stuff, had his blood levels tested. His testosterone was dropping. Took this for 90 days. And this is a healthy guy. I mean, he's 44. He looks like he's 35. Took this for 90 days. His testosterone went up by over 20 percent.

So, and he noticed. Like, he noticed a lot of stuff. You notice your testosterone changes one way or the other. If you're paying any attention. attention at all. I'll say this. I mean, you've been quoting a few prices and I've been in the supplements. I mean, I'm always quasi biohacker. We have our other show, Vibe Science. This is likely going to be airing on that as well. So all our vibe science people are getting down with the supplements. But the prices you've been quoting, I know enough about like some of the things you've been

are ridiculously low. So you've, like a couple of those, like I know. know, ballpark, what I've paid or what some of the market leaders. I'm using air quotes for anybody. You can be watching the YouTube if you aren't. So you can see these air quotes. The leaders in the space, you know, and it ain't the prices Ben's been talking about. Yeah. Stuff's expensive out there.

It's crazy. But speaking of vibe science, you should have my partner, Dr. Ryan on there. He's just super awesome as far as ingredients, transparency, all that stuff. But yeah, man. I mean, like if you, you know, as we close out, Ben, you know, we've given a lot for people to digest, pun intended. Like, so, how would you tell people to go about getting lean, you know? Get lean in business or getting lean? You know, in the business.

Like, you know, I'm going to tell them how to get lean in real life. We're going to tell them to go to Live Good website at the end of this. So we'll get to their waistline. I'm talking about more of their bottom line. Yeah, no, that's what we talked about earlier. I mean, at the beginning, you got to be everyone. You got to wear all the hats. You got to work your butt off.

And you've got to know, you've got to know what problem you're fixing. You've got to know what the challenge is out there in the marketplace. And just know what your better way is and just put all of your focus, effort, energy into that fix, that concept. And like for me, again, it's highest quality, lowest price. All these companies are selling stuff for overprice. And then on the other side, it's easy with the full transparency. I mean, that's like you guys aren't even telling people what's in these products. That's an easy one.

So it's easy to find something wrong in any industry with most companies. And if you can expose that and fix it and do it a better way. And again, just stay lean. You don't need a big team. You don't need any team. At the beginning, be the man, be the guy. Go out there, work your butt off. And then once you start growing, then you could start, you know,

bringing on some helpers. But yeah, man, that's how you make it happen. You've got to want it. Yeah, you got to want it. You got to say good. And I'll say this, just kind of put a fine bow on that. What happens sometimes with people is you start with the problem that you're solving. And then you kind of fall in love with your own product.

Stay in love with the problem that you're solving. I agree. Don't fall in love with the product. And because that's what leads you down the road to more cost and more belief that your product is bigger than whatever the solution it is your, that you're solving for. Agreed. Focus on the mission. Yeah, stay on the mission.

Ben, work here about to get some of these damn live good products, man. I mean, we're like, you know, like, I'm like, I'm going to have the reds here at some point like quickly nice no i appreciate that you know i hope i gave uh your listeners some value on the on the business side i know uh it's an entrepreneur show but yeah i mean everyone needs supplements these truly are the highest quality of the lowest price livegood dot com check them all out if you want to be a member awesome if you don't you know try a few products if you love them then you know come back and get more cool how about on social media all live good the handles yeah instagram is live good underscore company i think man i don't even know

Live Good members is Facebook. You guys can find research for Live Good. You'll find us. We'll find it. We're out there. Yeah. What's the symbol on the good? Is that like infinity?

Exactly. Infinity. Infinite health. Yeah. There it is. That's our symbol. Yep. Good.

I love it. Hey guys, go to livegood.com. Learn more about them. I'm telling you, I'm hearing these price stories, I'm quoting them. I'm going, I know what this stuff costs. It is not normally that cheap. So they're already matching that way below.

what I've typically heard, and like you said, once you see it, you can't forget it. I like that quote, too. You know, it's like Costco. Costco, they only make about 11% on the hundreds of thousands of items they have in their stores. They make their money on the membership. And so, you know, a lot of people are like, how are they doing this? So that's how we're doing it. The money's on the membership.

We sell the products for a few bucks above cost. And, yeah, keep it lean. I love it, Ben. I really appreciate you coming on. Yeah, man. Thanks for having me. That was fun. Yeah.

Hey guys, you know to find us, Ryan isright.com. You'll find highlight clips from the show, the full episode, and links to the full YouTube. Hey, go give us some love over there. We're growing fast for the fastest growing business show on YouTube today. Go check us out and go check out Livegood.com. Appreciate Ben for coming on. We'll see you next time. Right about now.

This has been Right About Now with Ryan Alford, a Radcast Network production. Visit Ryaniswright.com for full audio and video versions of the show. show or to inquire about sponsorship opportunities. Thanks for listening.