Right About Now - Legendary Business Advice - Mark Evans DM - 10x Best Selling Author, World-Traveling Real Estate Investor and Serial Entrepreneur

Episode Date: May 10, 2022

Welcome to another episode of The Radcast! In this week’s episode, host Ryan Alford talks to Mark Evans DM, 10x Best-Selling Author, World-Traveling Real Estate Investor and Serial Entrepreneur.Mark talks about the best moment in his childhood journey and how it became a defining moment for who he is now. He also explains the key points that guide his coaching process to keep other entrepreneurs on track for success. Mark shares his marketing and branding perspectives as his business continues to grow, specifically how to build brand equity and market value for “Mark Evans DM” and how to balance family and professional life.As a 10X Best-Selling Author, Mark explains how his readers relate to what he does. He also gives advice to young people who look up to him.If you want to know more about Mark Evans, check out his website: https://markevansdm.com/. Follow him on Instagram: @makrevansdm and Facebook: https://www.facebook.com/markevansdm/. If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

These are each pivot moments. Everything that we dream about, our goal, becomes actually just a checkpoint in the moment. You know, everyone's so focused on this goal. They get there and you're like, dude, that's it. I can do more. I think the biggest thing is just finding out what you're really, what makes you tick as an investor.

If you're not spending 10, 20, 30, 50, 100 grand a month, like, this is why you're frustrated. You don't have a duplicatable, replicatable process. You're listening to the radcast. If it's radical. We cover it. Here's your host, Ryan Alford. Hey guys, what's up?

Welcome to the latest edition of the Radcast. We're talking deals today. We're talking investing. We're talking bestselling author, entrepreneur, Mark Evans, DM. What's up, Mark? What's up, man? How are you doing today? I'm good, man.

You know, anybody that's the fucking deal maker I need to have on my show, you know? I love it. Yeah, man. Yeah. You know, two of the people that I have a lot of respect for and are two of my closer friends and contacts recommended having you on independently of one another, we're like, you know what you need to talk to? You need to talk to Mark Evans.

He said, I think, number one, I think you guys are probably pretty similar. And number two, I just think Mark's a great guy and he's doing a lot of cool shit. And I'm like, all right, I got to talk to Mark. And so I'm happy to have you on, brother. No, man. I appreciate you having me. Yeah. Literally we can get to get our friends if they're referring me over to you.

Exactly. Exactly. I know you spoke at like a real estate event a couple months back. And got my, actually my trainer, Adam and my personal trainer was there doing training at the event. He was helping the, uh, real estate. real estate guys do personal training and stuff, like for the four days. He was like, you know, they'd drink too much at night and then he'd wear their ass out the next morning.

But he was like, you know, if you heard of Mark Evans, like, I don't know. I think I've probably passed his Instagram profile or something, but, yeah, but no, cool, man. I do want to talk. So, you know, if you, you're the deal maker, right? DM. I did like it from a branding standpoint, you know, after we talked and then I started digging into some of your background and stuff. I'm like, there was a lot of Mark Evans on the Google search, but kind of braining yourself out is that Mark Evans DM. I don't know exactly

when you carded that out, but pretty smart from a brand standpoint. Yeah, I wish I was that smart, strategic. Actually, the truth is, there was a guy in Ohio where I was on a lot of real estate deals, and his name happened to be Mark Evans as well, but he wasn't a good Mark Evans. So I had to flip the switch and call Mark Evans DM, even though the guy was like 50 years older than me back then. Yeah. But, you know, it just became the DM. Literally, no one even calls me Mark.

Everyone calls me the DM. It's kind of funny now. But, you know, at the end of the day, man, like we were talking about earlier, as long as the bank of my kids know who I am, that's all I care about at this point. Well, I love that. I love that philosophy, supposed to start with the kids. I know your father, proud father, saw a lot of that content. I do want to talk about that path a little bit as we get down it.

But, Mark, let's give everybody in the audience. Let's do the kind of business journey from your perspective. I know you've done a lot, you know, in a lot of businesses and have your hands in a lot of things. So I'll let you guide where you start and stop kind of that story. But let's start there. Yeah, man, small town Hillbilly, Ohio kid, you know, grew up in a town of 650 people. College was not a thought of my mind. I hated high school.

I hated school. I just want to get out and make money into the real world. And, you know, two days after high school, I bought a seamless gutter company. I grew up in a construction household. And I know I'd built house by the time I was 12 years old. I was working with my dad every day. And seamless gutters seem simple to me. It's like just put gutters up on the thing and water goes downhill.

It's pretty easy. Owner financing. So I learned about owner financing two days in. I had literally no money. So if he didn't owner finance, I couldn't do it. But you just have to ask. And he said, yes. So I did that.

And, you know, and then started on, you know, garage door, siding windows. Everything goes with the house, just kind of natural progression. But I kept doing work for this one guy. I kept pulling up on a poor smoking cigar. and I was doing all the work for him. And I'm like, man, I'm driving a crappy truck. He's driving a nice car. I'm missing something here.

And I say, hey, what do you do? He's like, I'm a real estate investor. I was like, I don't know what that is, but I want to do that now. And I went to a seminar, man, and learned it. Like, when I was 18 years old, the guy actually hosted the seminar, had to check me in because I was so young. I took every penny I had to go. $2,500 back there was a lot, a lot of money.

It was all of my money. And learned real estate. I saw a guy make a call, close a deal in 96. I was like, I can do that. And I started doing the work. And, you know, this is a process. It's a journey. Almost what bankrupt twice, what they don't teach is once you learn how to make money, I figure how to keep it and pay taxes and everything else. That's something else that you learned through the journey. But I didn't have financial aware with all. My parents really didn't have much money. They taught me, you know, and they just work hard. And, you know, 100 grand a year would be a dream. That was my goal. And now we do that daily. But at the end of the day, for me, it's like, you know, I did real estate rehabs. I mean, every. thing inside the real estate investing space. We've done over 10,000 single family houses now collectively over the 26 years I've been in business. I've never had a W-2 job in my adult life.

So you know how that is. If you don't kill it, you don't eat kind of thing. And I'm definitely eating over here. And now, you know, it's just a progression. Really now I'm more of a, you know, not even a CEO. I'd say more of a sitting on the board kind of like as an investor to my own companies at this point. I'd say I don't get dirty once in a while. But like, you know, I've really built out some good teams and just trying to build companies. companies at another level now. What's, you know, a lot to unpack there. Do you have like a favorite moment?

Like, you know, I know, you're like me. We've still got a long way to go in this journey. But, you know, you've done a lot. You have a favorite business or a favorite moment, you know, in that journey? No, I mean, listen, the favorite, one of my best moments was two days after high school when this grown man is telling me, yes, he'll sell me the, sell me the, a 1978 truck with the gutter machine in it, you know, with a thousand bucks down 287 a month. Yeah, I just took balls to do that, right?

So I was a huge, I think as you know, these are each pivot moments. Everything that we dream about, our goal becomes actually just a checkpoint in the moment. You know, everyone's so, you know, so focused on this goal, they get there and you're like, dude, that's it. I can do more. So, you know, that and then hitting 100 grand a year. That was a very big deal for me, man. Yeah.

You know, this goes about clarity. I just wanted to make a hundred grand a year. Well, in business, if you make a hundred grand a year, it doesn't mean you keep 100 grand. So I should have been a little bit clearer with my goals. I want to net a hundred grand a year. And then, you know, then you hit the million, 10 million, et cetera. So it's, yeah, man, I don't know.

I'm still having those moments. I think that's what keeps us going. It's kind of like golf. You have 80 shitty shots, but you have one. It keeps you coming back, you know. That's true. And my golf game's so non-existent right now. It's funny.

I got four boys. And between coaching that and running, three or four businesses it's like i don't know where people find the five hours but you know i don't know my uh my uh my drives would probably be a hard left right now we'll see when we get out there but maybe we'll hit the link sometime the uh so mark you know i know you do you've got some coaching and a lot of mentoring and different things that you do and you give back a lot um i don't want to not tell that story we'll get kind of to that but but down the coaching path as you You've been, you know, developing your success, wildly successful, a lot of businesses,

you know, a lot of people go, all right, this guy's really figured it out. Are there themes that kind of guide your coaching process, your mentoring, or like key themes that really you come back to that you think ultimately kind of make or break people having success? Yeah. Yeah, I mean, I think the biggest thing is a lot of people don't come to me for tactical at this point. It's really going to be for mindset.

We get in our head, man. A lot of people know what to do. They're just not doing it. They're afraid. They're stutter stepping them with themselves to the next step. You know, I talk a lot about thought auditing. I wrote a book called Magician versus Meal. You know, we're all meals.

We're designed as meals. And sit down, shut up, raise your hand if you can, you know, like all this stuff. So they're really ingrained. It's ingrained in us. So we got, I'm really good at deep programming people and telling, you know, showing them the path and giving them borrowing my belief system. They could borrow my confidence. They could, you know, drive through it. And then they, you know, three days, three months.

three years later that a whole different place. Not because, you know, we're better than anybody. It's just because they're actually doing different types of work. And entrepreneurs, man, you know, we take a beating every day. And I don't think most people are thinking about what they're actually doing. You know, we could build a job. Lots of people think they have companies, but they really have high-paying jobs. And that's like the biggest thing I've helped a lot of guys do is, you know, they're so busy.

They all want to make, you know, $100 million in their lifetime, but everything they're doing is, you know, a million dollar. activities, you know, to make a million a year. And that's what's holding them back from making 10 million a years. They're too busy making a million a year, honestly. I love that. It's so interesting, you know, you made that comment and then the $100,000, you know, kind of mental barrier or not barrier opportunity. It was funny. Like in my career, you know, that that moment kind of came and went, like when I was probably like 25, 26. And I don't know what it is about, you know, the way I was programmed is I just kind of I've never had a problem making money.

It's it's it is learning the lessons for how to keep it and how to, you know, invest it wisely and kind of like the multiple streams of income, which it sounds like you've kind of mastered that on some level. You know, I don't know your perspective on that. You know, it seems like guys like you typically have multiple streams and kind of learn that lesson pretty early. Yeah, you know, I think, you know, I have 20, probably 30 multiple streams of income, maybe more. I'm not really focused on that as much now. I, you know, honestly, at 27, you know, another big moment was October 8,05. My grandmother passed away. So I was working 16 hours a day. Guys like you and I, we like work. So it's like not a big deal. But I did have a girlfriend now, my wife, Dina. And that was a pivotal moment in my life. I'm like,

dude, I have money in the bank, but I have no life. You know, work really hard for a lot of years. And now, you know, so 27 years old, I, I didn't even realize that's financially. free. I know it was making money, but I had enough residual coming in. I could live my life. Back then, that was way different than it is now financially. But, you know, it's kind of cool than that moment. But yeah, I think you've got to have multiple streams of revenue. I think the biggest problem I see people do, though, they abandon active revenue to go build residual revenue. And then never can get in front. Like, you got to make sure you're still keep your active income coming in, you know. And then the problem is you can't be spending all your active income either. You know,

you got to take the active income, you know, and start parking in a different environment. but you really, I was probably the luckiest thing I did, man, learning about investing, you know, real estate. I just understood investing in a different level. It's helped me a lot. What is, what's today? I want to give everybody like an actionable, like, cool tip here. Talking with Mark Evans, DM, the deal maker.

Like, okay, everybody, you got, I had Grant on the show, Grant Cardone. I've had a lot of real estate guys, Pace Morby, had freaking Torik El Mousa from Flipper. flop. Everybody's in talking real estate. So it's okay if we go down that path, but I'm going to tee it up for you. So, you know, I'm someone listening. I'm thinking about an affordable, reasonable, exactly what you just said. I'm not going to take the eye off the active income ball completely, but I'm ready to pivot into something. Is there a field, a dynamic or something

you tell people to kind of look at. So listen, I think at the end of day, it depends on how much we have access to. You know, if you have a decent amount of money, 100K plus minimum, you might want to park it with a great operator, you know, someone like a G.C. Or someone like, I don't do that. But like other people, you can park their money in deals and make a passive income, truly passive. See, real estate, a lot of people get confused that real estate's passive. It's a lot of, I got a deal right now. I just got an email from our property manager.

Ten has been in there five months. they're going to stay in their seven months rent free and then they're going to trash the play. I mean, it's just that's not, that's not passive. That's a very active stream of income. You're dealing with BS all the time. But, you know, I think the biggest thing is just finding out what you're really, what makes you tick as an investor.

I think a lot of times I'm really good at giving people advice of what, where I'm coming from and where I'm at, as opposed to understanding where they're at and where they want to go. I've realized, and I've had thousands and thousands of investors. I've raised hundreds of millions of dollars. All investors are not created equal. You know, if we're off 12 cents with one investor, they're blowing us up or scam artists. You ripped us off. It's like, dude, it's 12 cents.

Here's a dollar. Leave us a loan kind of thing. As opposed to like, you know, it's business. Things happen. There's a process to it. And there's a team. And, you know, some people get it. Some people don't.

So I think it's really understanding your investing philosophy and what you're trying to accomplish with the strategies and not on that, how quickly you're trying to do it. Yeah. So I guess I'm not going to get the invest in the ice making machines comment. or car washes. I love businesses. I love investing in businesses. You know,

real estate's cool. I can buy a $10 million property. It's going to make a 6% cap. Blah, blah, it's awesome. And maybe I'll sell it in the future for a little bit more.

But, you know, in a business, we're buying one right now for $5.5 million. Literally, the goal is sell that thing in three years for $50 million.

I can't do that in real estate. I can't do it. You know, but we have a special set of skills. We have a good team. You know, we know how to, you know,

market. We know how to, you know, build better teams and such and put them all together to drive revenue up, sell for a bigger EBITA. And yeah, it's just a different game. What kind of businesses are you buying? Are they just all over the map? Are they specific types of businesses?

They're making, you know, manufacturing something or they're service-based. Is there a specific type of business? Yeah, I love the pet industry. You know, I'm not really in the food space of the pet industry, but more on the service side. you know, the service letters, dog leashes and things like that, you know, hard products. You know, it's very recession-proof. I'm looking for recession-proof businesses. I like the data companies.

I'm pretty big in data. Data is only getting bigger. Understanding the data and how to sell it, extract it, and understand what the data is saying. I like media, depending on media. So this game is all about eyeballs, right? So, you know, I understand media. We send out 700 million emails a month out of that system. We want to be over a billion by the end.

this year. So the more emails we send, the more money we make. The more tax we send, the more money we may. I mean, so it's like just understanding marketing at another level. Hey, you teed it up for me, brother. I was headed down that right there. I know I, I know I liked you. Marketing, as you've grown in your career and your business journey and your multiple business journeys, you know, you just talked about a few tactics and things. But what's been your relationship with marketing or experience with marketing and branding and kind of your perspective, maybe both in how you coach it or talk about it and just kind of your relation, you know, overall perspective on it.

Well, I think everyone needs to spend more money on marketing and branding. You know, I think most people don't understand it. I know in business, you know, I'm accustomed to spending, you know, large six figures, if not seven figures a month in marketing. I've always understood the more money I put in, the more money I get out. So it's kind of a cool dynamic. It's ROI. I think, you know, back in the day when I was in my young 20s, our real estate business was suffering because I was still taking the money out of the company and playing with it. But, you know, I remember I fired an accountant because she's like, we have to cut this, eliminate this line item.

And I'm like, what line on it? It's like marketing. I was like, you're fired. Like out at one, like that's the only thing it's keeping us afloat. You know, but they see it through numbers. They don't understand marketing like we do. But here's the thing is I always say, especially about branding. because marketing, you know, direct-to-consumer marketing is a little bit different than branding, as you know, right? Because branding is a little bit longer-term play, but direct-to-consumers like, you know, I'm just looking for a ROAS return, you know, as fast as possible. But when we're branding, let's say, in five years from now, do you think you'll make more money if you have 10x the amount of people following you or 100x or a million-x more or if you just stay where you're at today? The answer is pretty simple. So you got to get to work. Yeah.

You know, so I'm very conscious of that. I mean, I have three people in my team. All they're doing is working on content, distribution, you know, repackaging. I have a documentary coming out. I mean, I'm trying to hit people at all angles, you know. So, and I know you understand all that. But, you know, you as a listener, you got to understand, like, if you're not investing in your, I just did a recent case study to my group, actually asking them, how much are you investing

in marketing? And unfortunately, the majority are saying zero to $1,000. Well, I'm talking hundreds of people saying this. And these are like semi, like people that say they have. have a business. If you're not spending 10, 20, 30, 50, 100 grand a month, like, this is why you're frustrated. You don't have a duplicatable, replicatable process. And you got to have, if you don't have front and lead gen processes out where you spend money and make money, you're always, you're always going to plan smaller than you put, you need to play.

Yeah. Amen, brother. I'm going to repackage that two minute right there for, uh, an infomercial. Yeah, but it's true. You know, like, and, and you've seen the, excess of that, I mean, reach and frequency, that's media, the number of people that see your message or see your brand, the number of times they see it increases your overall awareness. And when you have people aware, they know to buy you. You know, I mean, there's obviously layers on that, but like, and everybody wants it now. You know, they want it now. They don't want to spend anything.

And they don't understand why nothing works. and you know it's so so contrary because everyone you know marketing is an investment and so many people you know fight that and they don't understand it and they go just like that accountant did we can we can nix that off the budget no big deal we're just going to make things and sell things and it just happens right nope I don't know where that I don't know where that perspective comes from and what does that originate from yeah oh I mean there's just trying there's They're just seeing the bottom line. They're about to lose their job if no money's in the account, I guess.

But, you know, listen, it's never been easier, though, right? I mean, you got social media. Everyone has a voice now. I think that's some of the problem, actually. But also a good opportunity for anybody that wants to get out there and start talking. It's always crazy to me, man. They all talk about Will Smith smacking someone and being silly talking about stupid stuff, but they won't go and talk about their product, their service, what they do,

their value to the world. And I'm always amazed by it because I'm like, I've had a lot of people. I'm like, do this. I'm like, well, what if they say this? What if they, I'm like, what? Huh? Like, I don't even think about this stuff. Yeah.

What if they go? What if they, like, buy? What if they send you more money? What if they tell their friends about you? It's, uh, people are weird about this stuff, man. I know. So I do want to talk about, like, what's your perspective on, obviously, your marketing businesses, but you're also marketing yourself.

You know, we work a lot with personal brands, uh, you know, telling their stories and you do an incredible job. Um, you know, I went through a lot of your stuff. I think you do this great balance with family, which I want to get to. And both, you know, sharing knowledge, sharing behind the scenes of your life with your family and all that. But what's the balance for you and what have you seen as the success of, you know, marketing the Mark Evans DM personal brand? You know, I just think being real and vulnerable, you know, just sharing my life. I'm taking microclips.

This is my life. I'm not trying to, you know, make everything pretty. I'm just sharing, you know, the raw. So most of the time I'm talking, coming from the gym, you know, have a half beer, you know, have a zit on my family. I just don't care, you know. One thing I've realized, man, no one, you know, we're really not that big a deal, you know, but we make ourselves such a big deal in our head. I just, if the message is important, I'm sharing it.

You know, I think this is where I think, man, this is a beautiful thing about social. Like literally this thing, we could start shooting content right now. If something pops in your head, shoot it. Don't write it down. don't edit it out. Don't go, just shoot and share the message. If it resonates and you want to make it prettier in the future,

that's fine too. But like, I think so many people are like, you know, they're just stuttering constantly because there's too afraid to move. Just shoot the content and go. Who cares if you have a list? Who cares if you spit?

Who cares if you have a bug? Like, it doesn't matter. Like, it really doesn't matter, man, honestly. No.

And I'm it now, have you, I know, I know the answer to this, but I want the audience to hear it. do you quantify, you know, your personal brand and what you're spending on your personal brand? I know a lot of it's organic, you just being comfortable and shooting and all that. And I don't really cost anything, but just, you know, remembering to do it.

But I know you spend on your own personal brand. Do you quantify that? Have you quantified it? I mean, what value would you put on what you've put into the Mark Evans personal brand? I mean, this year alone, just straight up, I'll put a million dollars and real dollars into Mark Evans' DM brand through a documentary, through marketing, driving eyeballs to our, you know, our pages. We're not even trying to monetize it. We know if we have more followers and more content and more, you know, connections, we're going to generate more revenue. And the thing is, is where the revenue comes in, I'm not as necessarily worried about that as I used to be.

This is a long-term play for me, not a direct-to-consumer play. You know, I'm not trying to figure out how do I put a dollar and get $1.20 a day. I do that in all my other companies, but like on a personal brand, you know, I raise money. I could raise money. What if I post and I raise 50 million today? What's that worth? You know, what's it worth if I, you know, post them. I'm actually doing a yacht trip here next week.

I posted and I got 10 guys to send five grand a piece in. They don't do that because they don't know me. They do that because they're following me. They connect with me and they like the vibe. So I don't really, it's more. If I put a million, I'm going to make more than a million. Yeah. That's how I know.

Yep. Well, you're playing the long game, number one. And then number two, what you realize that few do is the value of personal brand is the relationship developments and the connections that you make. Because it's never been more true. I won't say it doesn't matter what you know. It does matter what you know. But it fucking matters way more who you know. And who knows you?

Who knows you? That's right. Yeah. Yeah. So, another of that, I think if people listen into this or watching, right, you know, a lot of my great friends that I know today through social didn't come from me talking about the next best thing. It can come through more smoking cigars, hanging out with my kids. People seeing that I'm a good dad. And I guess I have like they call it balance. I don't really call it balance. But I'm hanging out with my children and having fun with them and they're evolving and they're just watching the evolution of the kids grow up. You know, really connecting with people. I think a lot of times people think they need to be the bigger swinging dick and the. game like oh i do more we're not going to talk about that we're talking about like how do we make real money how do we grow real businesses how do we like and you can connect through charities cigars whatever you're into man coffee i mean there's a lot of ways to connect on social now it's way bigger it is that's how it's all we're talking the uh go figure uh how meta is that um

so mark i want to talk about family i know it's important to you uh i see it on your social media you're one of the realest dudes like once I got to kind of know you. We talked on the phone a couple of times. I'm like, dude, this guy's so fucking real. Like, and so available. And, but I think the family aspect with you is so impressive to me. And I know it's not just to do it or show.

It just comes so organically. Is that a, is that a learned behavior or just a natural behavior? Like, were you one of those that like, you went through something? You're like, damn, my family is this supporter. Or is it just been natural for you to kind of embrace that? Yeah, no, I think, you know, my parents were awesome. We didn't have much money, but my parents were always around. You know, I don't know how they did it.

I still am amazed. My mom and dad were crazy hours, but they were always at my football games when I was in high school. And I always remember that. Because, again, keep in mind, we didn't make that much money. But there's kids that made a little bit more money, their parents, but they were never there. And I remember coming out of the tunnel. And I didn't have to look and see if my mom and dad were there. I knew they were there.

Yeah. The other kids in rolling with, they're like, looking, where's my mom, dad? They're not there. Disappointed, disappointed, disappointed. And the thing is I've realized, you know, fear and, you know, death motivates me. That's my biggest fear dying. It's not big fear. It's not like a fear like, oh, my gosh.

But, you know, we only have a short limited time with our children being zero to three, three to six. These are moments. And when this are gone, they're gone. They can never get them back. And I'm very conscious of that. You know, today I'll be at tennis at 430 with my son. You know, tomorrow I'll be at 430. It'll be at Taekwondo.

Like, we have a, you know, a schedule with the kids. I want to be there for them. And again, it's not always fun. You know, once you've hit the same shit, you know, sweat my ass off here in Florida. It's not always fun, but it's needed. It's mandatory in my life. It really is. So, you know, these are non-negotiables I have.

We all have non-negotiables. Some are just not serving you and some are. Yes. I will better your tennis, though. Nothing is more boring than swim meets. I have two of my four boys swim. And you watch them swim for a total of four. minutes and you're at a four-hour swim meet.

Oh, wow. Because they swim and it's like, you know, a minute, max, you know, for like two laps. And then it's like an hour until the next race. And it's like, oh, God, you're sitting in the South Carolina heat. So that's real love, my friend. Yeah. Well, it's great networking, too. Yeah.

The thing I've realized, I meet a lot of the same dads and parents at these events. Yep. And guess what? You know, it's an instant connection because, you know, the power of consistency is a real thing. And if there's a consistent behavior and an environment that's conducive to opportunity, actually there's a guy at the tennis thing. I mean, he manages billions of billions and billions and billions of dollars. And we always talk, you know, again, come through the kids, come through tennis, the boring stuff that we start, you know, it's like, nothing else to do except talk.

You know, what's going on? So, yeah, I think it's just your environment, man. It's pretty powerful. Yeah. So 12-time bestselling author. I know you've mentioned one of the books, but talk about, you know, what are the general, are your, your themes, are a few on real estate, I know, and a few, you know, broader business, but how would you categorize them and, you know, maybe talk about, I mean, fuck, 12 books, dude, I'm just trying to write one. I'm like, trying to get all that. You know, I talked, you're like, you kind of motivate me.

I wrote some more notes down. I got to, like, get your guys contact. But what's, what's the, what are some memorable moments, some of your favorites? and let's talk a little bit about the books. Yeah, man. Well, November 21, 06, that's to be the most memorable book. It was my first one, and that's when I proposed my wife at the same time as well. So I had to have the camera crew there.

You know, that's the only way I figured I could catch it on camera. Keep mind, cameras were different back in 06. You didn't have your cell phone available like we do now. So, but no, man, you know, that was the start of the journey. And the truth is my first three books were conversation-driven. My buddy wrote a book called Conversations with Millionaires. all he did is conversate with millionaires, transcribe it, turned into a book and sold hundreds of thousands of copies. And then I was like, man, I want to pick that up.

So I got the girl from, you know, Kendra Todd, one apprentice and Michael Gerber eMeth and just everyone I wanted to talk to, you know, I put them into a book, transcribed. It became valuable to them. It's free. And it gets them exposure. Real entrepreneurs want more exposure. I've never had a real person say, no, I don't want more free exposure. You know, don't do that. So I put them in the first three books and then, but what's cool about it is like now, knowing I have kids,

I'm thinking how do I write 100 books in every new every book's in the evolution of me the way I talk what I'm talking about where I'm going you know so first three books where you know conversations with mortgage brokers business people blah blah and then now you know then we moved over into a little bit more tactical in the real estate side because I was known as a real estate guy and then four years ago I wrote a book called 10 minute business owner because I'm sitting on the back of the guy on an island I'm like having anxiety attacks and I'm like businesses are running I'm not doing you know this is the entrepreneur. entrepreneur detachment. I'm starting to let go at another level. So I just started writing about it. And then now you have magician versus meal like my frustrate, why do I always feel like I have to work? You know, it's what in as opposed to be a magician. And then, you know, the other book, Me Economy with everything going on with COVID and all that stuff back in the day, you know, because clearly it doesn't exist anymore, obviously. But at the end of the day with me, economy, it's like really you got to focus on you. We really like hunker down and get involved with you. you know start being selfish you know take care of yourself focus on yourself you know there's a lot a lot of noise out there now but um and then there's a little you know i got a new book coming out called money tree coming out this year i got two books coming out this year honestly man one of my books i'm really it's really hard to write i'm working is about raising kids with money it's a big fear of mine you know it's real poor and i don't want to mess this up i want my kids to be respectful

understand that you know our life's not as normal is you know it's different they're on yachts and jets everywhere this is not a normal life So I want, I want them to just be very appreciative and understand that. I love that. And I love the me economy. It's actually, I've got a couple working titles. One's very marketing specific. It's around radical and things like, you know, the radical formula.

But I've been working on this. I'm going to go ahead and put it out there and someone copies it. You know, ideas are easy. But I call it the disease of we. And what happens when you don't put you first? and it's kind of around this whole philosophy that we've been programmed to work to kind of build for the collective and when you don't take care of yourself because everything starts and stops with you like and if you if you aren't nurturing yourself it's kind of back to that notion I know it's been used a lot now

by a lot of different people the whole the oxygen on the plane you give yourself first before you can give it to others but anyway so I love that perspective yeah And plus to it real quick, just to know 100% of net profits of all these books go to charity. Oh, man. That's awesome. That's our number one core value in every company I own called Care 360. Care for yourself, care for others and everything else you want more of. We'll come back to.

Like, just care. And, you know, it's a very powerful thing. And it's a cool way to give, full circle giving, we call it as well, where, you know, you're buying a book. You're giving to a charity that you don't even, you know, necessarily get to meet the people. And then, you know, you're giving to yourself. I mean, everyone wins. It's a win, one, one, one, all the way. around. I love that. Let's talk about the charity a little bit. I mean, are there, is it, do you have

organizations you give to? Is it an organization you started or did you disperse those funds across things you care about? Yeah, man, you know, so 2006, I mean a guy named Frank McKinney, he has a thing called the Caringhouse Project Foundation where they build facilities out in Haiti. You know, Haiti is a very poor country. We went out there actually with Kendra Todd and all those people I was mentioning and got to see firsthand how, like, if you live under a bridge in America, you have it made compared to over there. I mean, you literally have it made. And it just made me realize how much, you know, that's why I want to, that's why I was talking about being stupid, filthy, rich, man. I just want to give more money away, not for the money to be rich, but to give it away to help more people.

And also provide a service to do that as well. But, yeah, we do that. And then, you know, as I started having kids, you know, the underground project with a Tim Ballard's company. his group, you know, saving children from, you know, sex traffic and all that stuff. That's a very important thing to me now, having kids knowing that it even exists. It's pretty disgusting. But it is something I feel like we can make an impact with our dollars. I'm not good doing the stuff, the work, honestly, because it's very emotional and I'm not good in that

environment. But I'm good at making money and giving money. It's a muscle, though, right, man? I think a lot of people's not good at giving money. I know a lot of people's like, well, when I get a million dollars, I'll give 10% away. If you can't give $10 away when you have $100, you're not going to ever give it away. It just start now. You know, you can't out give the world.

And it's served me very well. I teach my kids as strategy and it's powerful, man. Where do your foundational beliefs come from, man? Like, you know, I have this discussion a lot with people, nature versus nurture. You know, you talked about your parents. I'm sure that's part of the answer. But, you know, where does that kind of moral? thread for for you and kind of your guidepost where does that where does that originate from yeah

yeah i think it'd be my parents man honestly you know i think my parents always did the right thing even when it's hard my parents said they they raised us in very rough times you know like it was tough but they always did the right thing they'd always take their shirt off their back and help other people um i saw we had a house for everyone we were 10 years old um we lost the house people gave to us it was like 7 800 up but it just showed that people cared so it's like we're just looking for that light. You know, everyone's like, oh, I see the light at the end of the tunnel. The truth is, most of the time it's another freight train coming at you, you know? So it's like, dude, I want to see the sun. I want to help people. I call it North Star. I'm looking for the North Star to keep me

moving forward when I want to quit. And as long as I look up and see a little bit of, like a little bit of light, I'm in. And it just kind of refocuses. But now my parents have done an amazing job. And now that now I have kids, dude, they're watching me. You know, not what I say, but what I do. And I'm very conscious of that. What's, uh, talk to guys like you and everybody, damn, he's got it all figured out. But I know. And that's what you know,

like I know none of us do. But is there, is there a character? Like, I'm not asking, what's your biggest flaw? But like, you know, what is though? What do you work on yourself the most? Or what keeps you up at night? Not necessarily about yourself.

But you know, I think you know where I'm going with that. Like, you know, what do you try to work on? Man, I just don't like to disappoint myself first and foremost and then other people around me that are relying on me. I have lots of employees, a lot of team members, you know, leadership. Leadership's tough, man. You can read all the books you want, but until you're leading and getting punched in the face, kicked in the balls, it's not always, you know, unicorn and rainbows. I mean, I mess it up often. I say the wrong.

I'm very aggressive, right? I'm just hungry. I'm just a great. It's a way of talk. It's not trying to be a dick. It's just like, dude, I'm moving so fast. and then sometimes now you've got to do emotional, you know, control. They're sad.

It's like, I don't have time for this. You know, let's go. But, you know, I think a little bit more patience sometimes could be good. But also, I don't look at my flaws. I just know I don't know everything. So I'm always very self-aware. I think, as you know, most entrepreneurs, great entrepreneurs are very self-aware. You know, we're very aware when we mess up.

We're very aware. Like, we fell every day. We're failing all the time. Right now, as I'm speaking to you, I probably should be able to phone with someone on my team. and, you know, helping them through a problem. Who knows? Like, I don't know, but like, I do know I don't want to fell at home. That's like, you know, you can be the most successful business person in the world.

But if you felt home, to me, it's a failure. You know, I think it's not about balance. He's just about awareness. Yeah. And, you know, if I have a big event going on, I tell my wife, sit down with my kids, are having dinner. It's like, hey, guys, here's what's up. Next two weeks, daddy's going to be kind of crazy, you know.

But I'm here. I'm just not going to be available. But if you need to call me, kind of, like, hit me up in the office. but yeah I think awareness I just want to be a better leader man I just don't you know I want to give more I want to sometimes that's you know draining to guys like us too right we want to give so much we end up doing and then there's unfortunately the world there's a lot of takers yeah you know yeah how what you know when you're hiring you know that's such a and I don't know how maybe you have maybe you have hired people to hire now and so you don't have to deal with it as much anymore I'm sure that's probably

part of it but you know what do you look for people Like, you know, is it like-minded? I mean, or do you surround yourself with people that are complete? You know, there's a lot of different takes on that. You know, like, oh, I get this around yourself with, you know, people that are better than you and all those, kind of that perspective. But, I mean, are you real, when you are hiring these days or having the past, you know, is it, how do you go about it?

Yeah, I'm looking for people who have grit, number one. Like, if I'm looking for a right-hand man or right-hand girl, they definitely have to be rolling kind of like they have to have some of the lot of the same philosophies as me if not it's going to be pretty rough um the truth is man what's been going on the last two years have really sorted out people if you roll in with a match you're out i like i just don't get it you know like you and i are on the same page it doesn't mean you're bad or right or wrong it's just i don't like it it's not how i roll so but again truth is i haven't hired i'm not really hiring people at this stage i do have teams and you know we have companies that hire for us but um i mean

we you know listen i think where i messed up back in the day i I partnered with a guy just like me. We were both great talkers, great sales guys, but we're doing all that, but who's taking care of the business? You know, knowing what I know now, I have to find the ying and the yang. I'm looking for the guy that I'm not trying to hang out with every day, but I'm looking to build a business with. And I have what he doesn't have and he has what I don't have, you know.

And that's where I've messed up on partnership stuff. But when I'm hiring, man, I'm just looking for someone like, I'm not talking about the guys that tear off their sleeves. I'm talking to guys that, like, just get down and dirty, you know. They're ready to work. They're not afraid of it. They don't care what people think. They just want to get the job done.

And I have a lot of amazing people on the team, man. But unfortunately, I'm really good at hiring, terrible at managing. It's easy. And I'm the opposite. Everyone's like, hire, fast, higher slow, fire fast. I've flipped that. I hire fast and fire slow. I'm very bad at it.

So I'm definitely not someone to follow in that process. I love the word. You said it right as you answer the question. It's one of my favorite words, grit. I mean, that is the law. That's the characteristic. there you know you can be don't get wrong got to have some skills but damn i mean we got a fucking bunch of soft people out there you know i'm just it you know it's like grit is give me sign

me up for grit all day every day oh yeah it's my favorite that's what if i left my kids with anything i want to teach him grit yeah yeah i love it man i feel like we could probably talk for three hours but uh you know as we're closing out i do want to share with people i know you do some coaching, some mastermind stuff, you know, talk about the types of people you like to kind of recruit into that and, you know, where all that's headed. Well, I like to work with slow learners that have a lot of money. The best science in the world, man. No, listen, I'm looking for people or full-time entrepreneurs looking at to the next level.

I don't really coach. I like the mastermind and direct and help guide. You know, again, the truth is most people that I've worked with, pretty much all people I work with, they have the technical skills they have the chops it's like you know it's like someone has one hamburger joint why can you have a hundred or a thousand or 10th like they're already doing it it's just how do they do it a scale these are typically mental roadblocks not necessarily technical roadblocks maybe they're afraid of the money you're failing or this or that so we need to kind of guide them on that process but you know I'm looking for entrepreneurs look at that no they don't know everything looking to grow and evolve

more importantly man get around great people that will inspire you tell you great job keep up the great work push harder, grow more instead of, why would you do that? That's stupid. That's a scam. You're crazy. You know, like, pretty much what most of the world will say. You know, you in our world, you make a million dollars. I'm like, dude, why don't you make three? You know, as opposed to you hang out with your boys. I call King of the Dipship mentality. Like, dude, quit bragging. You made a million dollars and you think you're all King Almighty, but like, you should have really made three million. You know, so you have to be careful who you listen to. Yeah, that's right. Where can everybody keep up with Mark Evans' DM? where can they fall along? Where can they, you know, hit you up when they want you to invest in their company

and take it to, you know, $500 million or something? I know. If we can do that for sure. No, man, listen, social media is powerful at Mark Evans' DM and pretty much everywhere. We have a podcast show, too, the making of a DM. But it depends on what you're into, what kind of media, you're listening to books, obviously, Amazon and all that. But, yeah, I mean, obviously, at social media, any handle up Mark Evans' DM would be awesome.

to connect with you. Cool, brother. I really appreciate you coming on. I know I felt like I was like you're marking at least seven killer highlight clips from the show and things that people can keep up with. You add a lot of value, and I look forward to kind of building our relationship and staying connected. Likewise, man. Keep doing what you've done too, man.

I appreciate you having me. Yeah, man. Hey, guys, you know where to find us, the radcast.com. I want you to go to the search bar. I want you to search Mark Evans, DM. or The Dealmaker, you'll find all of the highlight clips from today's episode. You know where I'm at. I'm at Ryan Offord on all the platforms.

TikTok, Instagram, Facebook, LinkedIn. Hit me up. Let's talk about how we can grow your personal brand. We'll see you next time on the Radcast.