Right About Now - Legendary Business Advice - Marketers Gain ROI During Recession - Weekly Marketing News 8.5.22

Episode Date: August 5, 2022

Welcome back to your weekly marketing and news updates on The Radcast! This week, Ryan and Christina discuss the importance of ad spending, even in economic uncertainty.  Ryan named top 40 over 40 in podcasting by Podcast Magazine! Social Holidays:National Water balloon day - August 5International Beer Day, National Mustard Day - August 6thNational Sister Day - August 7thInternational Cat Day - August 8National Book Lovers Day - August 9 TikTok News: A TikTok Music app could challenge Spotify and Apple TikTok to overtake Facebook in influencer marketing spend this year, YouTube by 2024 TikTok is the fastest growing source of news for adults in the UK MetaversePatrón concocts cocktail-themed virtual quests in bigger bet on metaverseAdvertising News: Marketers gain ROI during recession by increasing media spend, study says Tito’s vodka spoofs hard seltzer craze by selling empty can French’s slings mustard-flavored donuts in experiential push Maybelline pairs with Time Out to encourage IRL dating Jack in the Box welcomes back most famous employee Mark Hamill Hilton ribs romantic streak in travel ads with focus on perks Brands are getting creative with being real  If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @christinaroseyasi @nick_weaver  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hey guys, what's up? Welcome to the latest edition of the Radcast. Here is the Radcast News. Friday, August 5th, 2022. I'm joined by Christina Yassi. Hello, hello. For our weekly marketing and advertising news and everything else. I feel so honored to be in your presence this week after your big news. Your big top 40 over 40 in podcasting by podcast magazine.

You know, that's a little applause. $2 will get me into the strip club. All takes. Depends on the strip club, but in Greenville, possibly. Absolutely possibly. No, it's cool. I appreciate that. Your age is revealed to all.

It is. I'm kidding. I feel like I'm still on that line where I might get passed for 38 or 39. Absolutely. Maybe. You and everybody's like, but. You talk about TikTok enough. You absolutely.

Yeah, exactly. Maybe 28. Are you saying 28? No. No, we don't talk about TikTok nearly as much as. 38 years. Nothing wrong with that. No, it's cool.

You know, it's rewarding. I mean, look, it's all, I think you got all, it's a team effort. And I do think it's a testament to, you know, I was telling someone, it's almost 200 weeks of two episodes a week. Like, it's, we're in the fifth year. Yeah. Like, obviously, it started at a certain rate, but well in terms. our first year, it started to become two a week for three plus four, four years, every week. I mean, yeah, we take vacations, we do stuff, but like, it's an accomplishment.

Yeah. We're approaching 300 episodes. And thank you to our listeners for also. I mean, it's crazy. I mean, it's like, you know, I mean, it's a, I'm, I reflect less on the award and more just like on what it took. The consistency. Yeah.

It does. And like, you know, everybody talks about podcasting and it's become podcasting. and it's become popular, obviously, but it's a lot of work. And it's like you've got to just commit. Like, I mean, there's times where I don't want to do it. But like, not because I don't enjoy it, but because there's other things. But when you have a show and it's popular and you want to stay consistent, like, you just got to do it. And it's like, and it's kind of a reflection of anything.

Like, everybody wants overnight success. Right. And like four people listen to the show the first, like, three months. Sure. My mom, my dad, my sister. and I don't know, me. Oh, there was 12 downloads today. I think eight of them were me.

There you go. On all of your devices. It was. I'm like, oh, is this ever? And, you know, but I'll be honest. I will encourage people, like, if you're listening, you've thought about podcasting and all this. I honestly, the first month or two, I did look at it because, like, you're getting started

or whatever. And then I just said, you know what? I'm going to do this, no matter. if we have 50, I don't know how many we'll ever get. Right. But I'm committed to doing because it keeps me sharp in marketing. I'm meeting a lot of cool people. Yeah.

I enjoy it. And it's good for business because I knew it could have benefits. So I'm like, whether 40 people or 400 or 400, listen, I was going to keep doing it. And I stopped looking at the analytics for like probably the first 18 months. People would ask me once we've done it for you, well, how many of these? this. It's like, honestly, I don't know. I was like, I'm going to look at it in a couple years, like, because I just, it doesn't matter because I was getting, we were getting calls and emails and like, feedback. The effects that we wanted to happen were happening. I didn't start out

to do the podcast to go, well, can I win an award and can we get a million downloads and can we get X number of subscribers? I did it to stay fresh, to real relationships, and to get our radicals name out there for business. And it was doing that. So it's like, I, I don't know. If you're listening, if you're getting into it day one to monetize or to have a million people listening, like it's just not realistic and not the right. You're going to be disappointed. But if you stick with it, you get to get acknowledged that you're over 40. So, yes, you know, I actually am 29 and I mean, I think they entered me in. Probably, probably. That's exactly. That was my thought as well. I was like, that was not. numbers.

Yes. Yes. So it's cool. Because I actually am 40. Yeah. You're the oldest looking 40 year old ever seen. Thank you. It'd be good.

I have great eye cream. Right. You might have that fair skin there at 40. Probably. It's never going to change colors. So I'm getting sunburned. Typically, you know, if you keep the sunscreen going, you know, I can see you having like the fair complexion, very few wrinkles.

Thank you. Thank you. Yeah. Speaking of Radcast news. Next week we've got Christopher Sean. Was that right? No, that was last week. Excuse me.

Looking at my date's wrong. I was like, I'm starting running together. I am over 40. I have memory lapses. No, Christopher was this week. Yes. Christopher was awesome. All you Star Wars, Days of Our Lives,

Hawaii 50 reboot. Can I tell you? Christopher Sean, awesome dude. Texted a few times with him this week. Just super down to earth, super complimentary, and nothing but the best of him. Really cool episode, really smart guy, really genuine, like just very humble. And all you ladies out there, easy on the eyes.

He is very cute. So Christopher Sean was this week on Tuesday. So go take a listen to that. I should know this because I did look at the downloads on that episode, which were pretty significant. I was like, whoa, hey, it must be some Christopher Sean's days of our lives fans out there. Ashley Parker Angel is next week. This coming Tuesday. Enjoyed that.

Him and Bobby. Yes, very good. Bobby, something. Ah, caught you that time. I looked at up last time. His business manager, it's okay. It's not. Ashley Parker.

Clevenoff. Clevenoff. Yes, Bobby. If you listen to this, we're going to get the name. We'll get it right. I know. But Ashley Parker Angel with O-Town

and many other things since then. Quite a performer. Yes. It was. It was fun. Good talk about their fitness business and their trials and tribulations starting other ventures.

that kind of didn't make it. So it's not all rainbows and sunshine for the superstars. You learn through failure. Yeah. So it has some good recordings this week. I won today. I actually haven't even recorded yet with the captain, Kyle Creek. He is an Instagram, Insta Famous. I'll just tell you this.

He's a writer. He's been the ad-a-ins he was for all. Really good writer, really edgy. He wrote a book called Fucking History. Like, and it's a very interesting take on history. Very fun, albeit cynical take, but you need, I will say he is a hell of a follow on Instagram. Go look him up, the Captain Kyle Creek on Instagram. Very interesting, always active.

His quotes are very smart, very witty. And, you know, just know that they're not always clean. Just like your ad cast here. What is? What is? And then Cosmo, Cosmo's Q. Cosmo and I had a good talk this week. It was fun.

Yeah, he's cool. Super down to earth. Super nice guy. And I can't wait to get some barbecue sauce in the house. Spicy. You know what I'm talking about, Nick? That barbecue sauce. Oh, yeah.

Yes. Got to get that in here. I want some of that Cheetos dust, though. That sounds pretty good. Cheetos like sprinkle that you put on wings and I don't know. Popcorn. Oh, that would be great. Yeah.

Got off popcorn. I know. I could eat my waiting popcorn. Same. Cosmo's Q. But Cosmo is awesome. Check out that episode. It would be a few weeks from now. Stay tuned.

Go give them some love at CosmosQ.com. Speaking of places to go check out, branded bills, our official merchandise sponsor. I had my white hat that I was up there. Oh, they're in the box. They're in the box. We do have them if you're watching the video, which you should be. Lovely logos. All the custom gear for Radcast.

The official merchandise sponsor of the Radcast. Fall is coming. You need to get it. Get your customized hoodies and flannels at brandedbills.com. Insert Radcast 20. You'll get 20% off your entire order. The whole thing. You also can go to our website.

Theradcast.com. Click on sponsors. Click on branded bills. It'll immediately send you the website. It'll have the link already entered in and the code. You don't even have to enter it. Everything will be 20% off. And you know what?

They're shit so good. You don't need 20% off, but you're still going to get it. And tell them the Radcast sent you. And hey, if you're listening, one of those want to get on the train, while it's not really, but it's getting to be late. We are looking for sponsors, the right sponsors. We've had several reach out. I've talked to a few.

They're not quite right. Not the right fit. But you know who you are. If you're listening, you want to get the word out on your products, your service, your app, your game, your ideas, your books. You never know. But we are looking for long-term sponsors. on the radcast, and we've got big things coming, big guests coming in this fall, and we'd love to

have you. So reach out, hit us up at info at radical.company, if you want to reach out, info at radical.com company. Beautiful. Yes. We got some social holidays today. Yes, happy National Water Balloon Day. It's all day today. I'm going to throw some water balloons at some people. Perfect. You should brought them to the office. We do have concrete floors. Throwing it at people on the trail. Hey, that's a good idea. We'll put the garage doors up and just start bombing people. And they wouldn't know exactly what was coming from.

And it's so hot out, they might enjoy it, you know. Because we can throw it from deep enough inside. People have no idea. Lift the garage door up a little bit. Toss it. I mean, you do want me to get balloons for the office. It was for today. August 5th, National Water Balloon Day.

So if you're listening, go throw one in somebody's face. Just don't do it like in public. Do it to someone you know. somebody in Greenville got like arrested like throwing pies and faces. Yes. That was interesting. Unnerving. Don't do that.

Don't tell on the radcast told you to. Now, I will celebrate tomorrow in two ways. Great hell. Yeah, I'm going to chug a beer for an national beer day. There it is. I'm going to wash it down, wash a beer down with some mustard on my pretzels. Strike that reverse. National mustard day.

I love mustard. I do too. I don't like ketchup, but I'll mess with my stuff. Oh, no. I know. It's a weird thing. No. You got to like ketchup.

I don't. Come on. I never have. It's just like tomato syrup. I hate it. Tomato syrup. Also knows ketchup. Nick, come on.

Back me up here. We like some ketchup, right? I can't stand it. I can't say that I do. Yes. No ketchup for me. We just have more refined palates. Nick and I do.

Let's just make this clear. We could bring 50 people out in the office in here. And five, maybe, wouldn't like ketchup. That's because we're set apart. 90%. And somehow, 66% of this room does it like ketchup. This is impossible. I don't know what's happening.

You are the minority. That's a minority here. Oh, my God. But I do like mustard. So, you know, I'll celebrate National Mustard Day. And I'll also celebrate the next day. Yes. National Sister Day.

Yeah, I was talking about this. I'm going to, if Stephanie, if you're listening, happy sister day early. You know, you might be listening on Sunday. Who knows? There you go. But, you know, my sister, Stephanie, she's five years older than me. She was more like a big mother growing up or a little mother. I don't know.

She wasn't very fat. But, you know, more than a sister. I don't know. We had that age gap that was kind of that weird five years. Yeah. It's like, you know, when I'm five and she's 10. I'm 10 and she's 15 And she was always very motherly anyway

She was like always ahead of her time Yeah That's why she has like two grown kids Like Stephanie had kids Like my niece and nephew when she was like 21 And 22 There you go And so

By the time she was my age now Like her kids were grown and out of the house Maybe she had it figured out But the same time I'm like I wasn't ready for kids at 21 She was Me either No thank you

No, I am not. I'm happy with my cat. I'm happy with my cat. Yeah, I'm going to leave that there. National Book Lovers Day. Yes. August 9th. Are you a reader? You know, I like to think of myself as one.

Sure. I read a lot on the phone, like more than just like watching videos. Articles and some small books, e-books, things like that. I have a book on my book, Stan, that I've read and I haven't replaced yet. But it's been sitting there for about two years. You know, it's actually Tim Story's miracle something, miracle mentality. Very nice. Tim Story, who's actually on the podcast, Oprah Winfrey's life coach.

Really cool guy, actually, go follow him, Tim's story. But really good book, too. And I just don't have time. Like, here's what it is. Like, I have time to read short, like, snippets and stuff. Yeah. And I don't have trouble sleeping. People, like, like, a lot of the way I read that I have trouble sleeping.

I don't have trouble sleeping. Like, when I'm in the bed ready. What must not be night like? See, go to sleep. Sleepy time for me. But, you know, some people do. So that doesn't help me either. So, like, I like to watch a little bit of TV to wind down.

Sure. That winds me down more than a book would. Like, book gets my brain going. And I don't have problems sleeping. really. I need like mindlessness. Like, you know,

a little, an hour to, or not to use an hour of mindlessness. I got you. Yeah. So, but there is like a couple of these things like Blinkist and like stuff like that that.

I call it the cliff notes of books or something. Summarized books. Kind of getting into that a little bit. Just give me the punch line. But National Book Lovers Day, August 9th. Are you a book lover? Oh, yes.

You look like a book lover. I have so many stacks in my apartment. It's ridiculous. Like audio books, all of it. Yeah. Library and over there. Yep. It's the wire rim glasses.

I know. I have the stereotype. I don't care. An international cat day is, we didn't even mention that, did we? No, but it's fine. I'll celebrate accordingly. Marvelous Mr. Marshall.

On Instagram. Yeah. You'll give him like, we give him like a party. We get a party hat. He'll probably get like wet food. He won't wear a party hat. I can force. it on him, but he wouldn't like it. That'd be good content there. I need to get him some clothes.

Get him some little costumes. International Cat Day, August 8th. I skipped right over it. It's quite right. How could we do that? Mr. Marshall. Oh. So there you have it. There's your social holidays that you cannot miss. On to our TikTok news. Hey, it's time for it. I'm very excited about this one. A TikTok music app could challenge Spotify and Apple.

And I think we may have talked about this earlier, but they've applied for the trademark. And it looks like it's going to be coming. Yeah, and it's going to be interesting. Like, TikTok has kind of done its own thing and short form video and an app that's kind of amazing at editing and making it easy for democratizing video content. Now it's going to be interesting how they differentiate on the music side. Right. You know, can they out Spotify, Spotify? Can they out Apple music?

I don't know. And I know that it seems to make sense with the genre, with sharing and liking and all that. So I could definitely see how it could be successful. And pulling the original audio. But I want to see them get creative with how music gets shared and done. It sounds like it's going to be, but I want to see what happens, you know. Yeah. We'll see.

You know, being a creator, though, and having a business account, I can't even use licensed music in all my TikToks. Right. Unless I pre-record them. Right. But like within the app, I'll no longer have access to like hit music or anything like that. So it's like a little annoying. Yeah, it's a very weird red tape. The people that might have the most reach.

And I get it because they don't want you. It's like that commercial rights thing. But if I was an artist, wouldn't I want verified creators using my songs to promote them? You'd want to get more downlets? I think I'd see the bigger picture that actually they get more. that I would generate more listens than some, you know, dofists in their closet. I mean, you know.

Possibly. I don't know. Sure. That'd be my take. I'm team. I was monetizing it, but if I'm just creating, you know, if I was running an ad, you know, I get it. But if I'm just doing creative content, hmm, hmm, things that make you go,

hmm, you guys remember that campaign? Indeed. Or that song, I guess it was. The song. Jingle? I can't remember. Things that make you go. I should remember that.

So there you have it. And I thought this is a late ad here. TikTok is overtaking Facebook and influencer marketing spend by the end of this year. And they're on pace to overtake YouTube by 2024. Instagram will have three times the amount way ahead of them in influencer marketing spend. But TikTok is going to pass Facebook. Doesn't totally surprise me. No.

Because Facebook's kind of become marketplace groups. and moms moms yeah old people multi-level marketing yeah so that doesn't surprise me um but it does show you how fast TikTok is on the move and YouTube there's a lot of YouTube influencers out there so if I guess they're going to have to keep the pace though you know one thing they're on pace but we'll see if they can do it about 2024 it's hard for me to think you know it used to be I could go you know a couple years from now and I can think ahead and all that. But things change so much now. Like when I say 2024, I'm like,

don't even when I talk to me about 2024. Right. You know, everything could shift in six months. Yeah, I hear that. Everything moves so fast. Totally. Finally, TikTok is the fastest growing source of news for adults in the UK.

This is so specific. Yes. It's currently used by 7% of UK adults as a news source. I put this on here. I saw it's fascinating because there's not places you can get news. And it's not saying it's the number one source, but it's the fastest growing source. So, and I don't immediately think of TikTok for news. Right.

I think of it for information and for random shit that I didn't know I needed. Right. But news. And I wonder, is it news channels that have official TikToks or is it a bunch of like British conspiracy theorists who are, you know? I think it's a lot of people that are breaking news kind of like on Twitter, which is probably one of the number one. Sure. That's a big one. now but like i think it's people like doing a quick tick tock on you know some random bbc yeah that happened yesterday right there you go yeah i don't know okay so we'll see good for them

leave it to the brits but it's the but i bet you u.s isn't far behind this though oh no we'll see probably not we have one trend of the metaverse i just added this so we could play Friends in the Metaverse. We need a little song for our TikTok Trin. I don't know what it is. We do. You know, I think we should work on that. Patron.

The right vibe, you know, a little TikTok. There's something in there. Yeah, a clock. Yeah. Great minds. Back to the Metaverse. Patron concocts cocktail-themed virtual quests in Bigger Bet on Metaverse. Some are made since.

A Patron pop-up series features cocktail-themed quests and virtual venues to explore. So you can't drink in the Metaverse, but you can have cocktail-themed adventures, which only sounds fun to me if I was a little bit under the influence. All right. I've been a little like... Over the Metaverse. A little over the Metaverse. But you know what?

There was a 60-minute special on this week showing my age. Stop. But let me tell you, it was 60 minutes, I think. I want to make sure I give the right news. Anyway, this comes for us in marketing dive. Great source for marketing news. Marketingdive.com. It's where the patron article comes through,

which I'm going to come back to, but it's related, unrelated. So they were showing the way that haptic touch and touch is going to happen in the metaverse. Because my biggest question it's going to be was like wearing the goggles,

you're moving around, and they're making it out to be all this stuff. But it's like, how's it going to become more physical, touch-oriented and all that? And they were showing the way that they can manipulate the mind with these sensors that they put on the fingers and like the way the haptic touch happens on the screen.

Oh, I don't like that. Where literally you're feeling what's happening in the metaverse. And it kind of opened a different chasm in my brain for like realizing, I guess I just, I knew that there'd be stuff, but I guess I thought it might be more difficult, but they're a lot closer than it looks. And this guy was in the metaverse,

They're doing things. He's got the goggles on. And his fingers were attached to certain things. And he's feeling the shapes within the matter. It was wild. Oh, my God. It was cool. And like on a touchscreen, it was showing how the different sensations on the screens,

like vibrations or whatever, can mimic feeling of other things, especially when your eye. It just shows you how your brain, your eyes and your fingers can trick your brain into feeling more of what you're seeing. You smell something, if you're eating something different, your brain will taste what you smelled, which is bizarre. Yes. So this stuff's getting pretty real. The next like five to eight years with that's, I'm like, okay, now you really can be a cartoon in real life and think you're there. It was pretty wild, Dick.

I'm not lying to you. It is. The summer made sensational, you know, it's fun. It's Patron. I'm not going to knock on Patron. It's one of my favorite tequila. And so I'm not going to say anything bad about this. The suggestion that its early experiments have shown promise,

I'd like to know exactly what that. They had an NFT that was very successful. I had a shot tea. Close. Tequila is what I drink before my comedy shows. Do you? One shot. One shot?

Yep. It's a pretty good mellower outer or, or, you know. And every time I say it, the bartender, like, We'll do one with you. So it's like me and the bar doing a shot of tequila before I do my standoff. Yeah. The, I don't know. I like some patron.

But they're greeted by a host and tasked by a bartender to seek drink. To seek drink. Seek drink is a tough thing to say for me. Drink ingredients for each. Completing a mission opens up a portal to the next location. Okay. Fun, but again, I need some patron if I'm going to be in the Metaverse. Same.

Playing some drinking games. You know what I'm saying? Yep. Amen. I don't know. All right. Next article. Markitors, my really struggling today with my, my vocabulary.

I don't think I did enough. Petron. Petron. I definitely didn't have enough E-blocker or Patron. There you go. Marketers gain ROI during recession by increasing media spend. Study says this goes along with a Coke article we talked about last week. While brands that.

Increased paid advertising saw 17% rise and sales. Those that cut spending risked losing 15% of business to competitors that boosted their spending. The report also found that brand messaging outperforms, performance messaging 80% of the time. That's a big number. Hallelujah. I'm going to give them all those all at once. The trifecta. Look, not surprising.

I preach about this all the time. Can't drive performance without brand. And look, unintended consequences. When you stop spending and your competition spends more and you start, it's not only that you don't make sales, you think you saved money, you don't make sales. And then you lose some brand loyalty to your competition. It never comes back. Exactly.

Slippery slope. The latest report came from analytic partners suggest that the conventional wisdom around cutting paid ad spend and marketing headcount at the first side of recession actually undermines margin and efficiency. You've got to spend money to make money. It's just true. I mean, yes, I own an ad agency. Yes, it can come across as self-serving.

But no, I've done this for 22 years. I've seen brands that cut. I've seen brands that stay the path. And I've seen brands that overspend in recession. And let me tell you, it works when you stay the course. And you see dips because, number one, advertising can get cheaper because there is going to be dips and people are going to always cut so it gets cheaper to spend or get further with your impressions and reach and then you have the dual

benefit of your competition isn't sitting there next to you like hammering you as much on with your ad so you got to do it and the report says that that comes from us from our friends at marketing dive.com as well I like this one. Back to the alcohol. Tito's vodka. There's some themes here. Another one of my favorites. Yeah, it's like, who pulls the notes?

Why is it always food and alcohol, Christina? Are you okay? Tito's vodka spoofs hard seltzer craze by selling an empty can. I want one of these so badly. Tito's handmade vodka is introducing Titos in a can, a 16-ounce reusable steel can that is sold completely empty. Consumers are encouraged to fill the empty can with Titos and the mixers of their choice. Tito's in a can is available for $20 online or at Tito's retail stores in Austin, Texas,

with all net proceeds going to the customer's choice of nonprofit. Smart. And it gives back. This is great. This is so smart. Very funny. And I saw this on LinkedIn on my feed this week, and I'm like, yes. So good.

So funny. Yeah. I'd rather have a Tos mix and the seltzers are not very good. I'd rather make my own, yeah. Like I can have like one, like if there's nothing else, Yeah. Like, all right. I always have some of my apartment, but I always have them.

Nicole's made a couple efforts in having them, and they all just end up in the refrigerator. Like right now we got like 12. I'll go to grab a beer or something, and it's like fumbling around. White Claw and Topichikos. And she doesn't like the Mao anymore either. So all we've got is like four-year-old seltzers at both the boat and the thing. Aging like a fine wine. Damn it.

Can I just get a beer here or what? And I used to buy them occasionally, like when I was going like, when I was going like low carb or something. Sure. And I drank like three of the 12 pack. And like, you know, they're like going to, uh, die on the land of misfit, uh, selters. Right.

There you go. Misfit beverages. Yes. But this is fun. Tito's is, I saw the other thing in agency helped them with this idea. Uh, very smart. Uh, very fun. Gives back.

Great thing. A lot of tie-ins. Kudos. Yeah. The Titos and their marketing team. French is. Slings and mustard. This is.

it on time for National Mustard Day. French's slings mustard-flavored donuts. I don't know about mustard-flavored donuts, but I do like an experiential bush. Consumers can taste the tang for free by visiting one of dough donuts six New York locations on August 6. Frenches on the same day will also make a limited number of the mustard donuts available online for free shipping. I mean, you know, don't knock it until you try it.

Honey mustard. I mean, I feel like there's a... There's a lot of ways to take it. Yeah, sweet and savory here. So it's almost, it's mustard day. So, uh, you know. Taste the tang is gross to me. You ride the way.

You got people talking about on social media anyway. Yeah. So you do an experiential push. Like these things that are out of the blue that make no sense. Like I kind of go, oh, all right, they're getting a PR play. When it's freaking national mustard day, this is brilliant. Like, this is what you do. You've got borrowed interest from the day.

You got people posting mustard day. You know people are going to be. doing it, millions of posts anyway. So you sell some donuts. Yep. Which is very cheap to make. Yeah. Easily Instagramable.

Yes. So hats off the French. That's how you do experiential marketing. That's how you do borrowed interest. And that's how you do social media right there. I like this next one too. I do too. Yeah, Mabelene pairs with timeout to encourage IRL or in real life dating.

The campaign comes as marketers look to activate campaigns across a variety of digital and in-person channels to reach younger consumers. This does not include you, Mr. Over 40, especially as they continue to return to pre-pandemic activities like dating. Because market makeup makeup saw a huge decline during the pandemic. Yeah. Because no one was wearing makeup. Getting on Zooms. Right.

You know, I'll bust it up. Exactly. I never wore any of my makeup during the pandemic, you know. I did. I did put my lip liner on. Pencil and a mole. Yeah, you know what? The one thing I will say is I do like to smack people when I hear an IRL, you know, like out of the Arab people. I know. I would say I'm like, can you chest?

We're not, you know, channeling violence here. You want to throw a water balloon at them. I'll throw a water smack at them. Throw empty Tito's can at them. There you go. I made a glass. Yikes. I just, IRL, I know it's coming from one of my kids too.

And I'm not going to smack them. I might shake them a little bit. Thump them. A little flick. I'm joking. We don't condemn violence here. But it makes me, we all get angry. It makes me angry when I hear I hire her else.

In real life. It's a peeve. Yeah. I know it is a peep. But it's a fun campaign. Yeah. And, you know, it's funny the things that you read articles and you, like, you know that there's a huge impacts in a lot of businesses with the pandemic.

Right. And like the unintended consequences when people stay home and stuff like that. And then you like I hadn't really connected the dots with the makeup. But then I read the article. Okay. Right. Yeah. It makes sense.

Right. Except here in South Carolina. Dating. Right. We're going to be back. You know, somehow though. Yeah, I'm not going to get into that. Like, yeah.

Somehow we don't have any higher rates than anywhere else. And we've been back. But oh boy, did we. Oh, boy did we. Oh, I love it. Yeah. California did. did everybody did

I love the next one fuck or something you know it's like I don't get it anyway I'm not smart enough to know the science all I knows you know we're going to keep on trucking Jack in the Box welcomes back most famous

employee Mark Hamill Star Wars Yes the best Jack in the Box will release a limited edition comic book in August that illustrates Hamill's history with the band or the brand

I like it. I kind of like getting back with the band, Star Wars band. Campaign ties into pop culture and revolves around organic brand celebrity relationship. Yes, it does. A teenage Mark Hamill worked at the chain

in the 1970s. I didn't know that. Right, not cool? But was fired after using a clown voice while working the drive-thru. Foreshadowing for the Joker. Isn't that so great? Yeah, you get canceled even in the night.

Look, cancel culture started even in the 70s. Clown voice. That could be creepy, though. That'd go on to global fame, obviously, is Luke Skywalker. No, is it weird? It is unnerving from the animated series, Batman the animated series. It's amazing. Eventually become a prolific voice actor, perhaps best known for playing.

Another iconic clown, the Joker, Crossfarius, animated Batman projects. I think he won an Emmy for it. I did not know that until we read this article. And this is fun, I mean. Mark Hamill's the best celebrity. I love you, Tom Hanks, but Mark Campbell's the best. It's like, come on, man, they fired him for using the clown voice. I mean, that's what the article says.

I'm sure that other things went into that. He was high. He was just like Mickey Mouse behind the little speaker. Yeah. Anyway, Jack in the box. Good for Jack in the box, though. Yes. This is fun, smart.

Yeah. Good use of whoever found that out. I don't know if it's been public knowledge forever. Maybe someone's going to write a Santa God. Or he mentioned it or something, yeah. But bringing it back. And I'm going to go listen to that Joker voice. I can kind of hear it.

But I want to go listen to it. It's good. It does not sound like Mark Campbell at all. That's cool. All right. What's next? Brands are getting creative with Being Real. Have you used this app?

I know all about it, but I have not used it. I had it briefly and I got bored with it. But Be Real champions steering away from influencer culture and prohibits advertising, but some brands have gotten creative, especially with real-time posts. Yeah, I saw how they were dropping in.

Yeah. I saw how they're dropping it in there. And have you heard of Be Real, Nick, at all? I haven't heard of that one yet. So the idea is... One for one. Right. One of two in the millennials.

You guys are millennials, right? I am, barely. Barely, barely. You, Jen Alford or millennial to even know. Something right and that range. Or you were born? What were you born? 97.

So you're technically Gen Z? Z? Is he? Yeah, I think so. Okay. Because 96 is the cut off and I'm 95. A.

But yeah, be real. You have to take, you have a certain amount of time to take a picture. It's front-facing camera and your other camera. And it takes photos at the same time. Yep. I've seen it. You can't edit anything. You just post it.

I'm just kind of like, I'm in my. TikTok, Instagram, LinkedIn, like, I'm kind of focused. I'm watching it as a marketer. Right. But as a creator, but not download it. I'm watching from afar to see if this gains enough steam to be, I don't know. Something worth being involved with. I have noticed that brands are kind of trying.

I did see this article on multiple places. This came from marketing brew, marketing brew. Another great resource. And good resource and a good newsletter. Just go check them out. So if you're wanting to get, I'd go look it up, go look up, be real. See if it makes sense for you. Yeah, it's like once a day.

Yeah, you have a certain amount of time to get it done. Like two minutes, I think. And I would imagine it's pretty safe if you have kids who want to get on social media. Yeah, we'll see how real it stays. Hilton Ribs Romantic Streak in travel ads with focus on perks. This is fun. This creative focuses on the benefits of booking at a Hilton. instead of showcasing generic romanticized travel imagery like a walk on the beach.

So again, slate of ads featuring Paris Hilton and voiceover actor Catherine O'Hara. The company is using the recent travel rebound as a launch pad for a new campaign. It matters where you stay. So instead of showing like the destination, like, oh, I'm going to New York. So the New York Hotel shows the Empire State Building and all this stuff. It shows the amenities. and the amenities of where you stay. I think it's great.

It is good. It's smart. Post-pandemic. It does matter where you stay. Let me tell you. I'm kind of a snob. I'm not like a boogey. Got to be at the ritz.

Listen, I had to rebook a hotel last weekend because it was so bad. I'm just not staying at Roachetel. You know, like, sorry. No, so bad. Yes. It's not doing it. It does matter where you stay. Yes, it does.

And if Paris Hilton says it, then you need to follow it. And Catherine O'Hara. Yes. Whether they say it or not, I'm going to, tell you as your radcast host, it does matter. Matters for you stay. And like we talked about last week, you start to learn the amenities when you play the gamification.

It's true. Was that Hilton, too? I don't know. Marriott? Marriott. I don't know. They all started to go back and listen to it. But it was fun.

I like the campaign. Paris Hilton's starting to make a rebound in my periphery. I started to see her more again. It's like kind of took a break. Now it's starting to come back a little more. mainstream. Kind of smart. Cool.

Yeah. She's getting better in her old age. She's pretty good. She's attractive. Amazing what money does. I know. I mean, I need some of that. You know, a little tightening up around.

There you go. Over 40 now. You know, if I'm going to make this. There's no shame in Botox. You know what? I want to be the first to make under 50 and over 40. Be right in the middle. There you go.

50 under 50. We can make it happen. Can we create that list? I don't know. If you dream it, you can do it. Yeah, dream big, folks. It's all about consistency. I think that's all we got today.

It is, yeah. Tight 40 minutes here. And we got through everything. Final words? No. Throw a water balloon at somebody. Throw a water balloon. Enjoy your beer.

Eat some mustard on a hot dog. Follow my cat. Have a beer. Hey, go to a baseball game. Have a beer with a hot dog with mustard. There you go. You'll be celebrating. in two days and one.

Do love a baseball game. Yeah. Love it. You know where to find us, the radcast.com. Search for mustard day. You'll find all the highlight clips from today, including that one.

You know where I'm at. Ryan Offer on all the platforms. For Christina Yossi, Ryan Offord, we'll see you next time. On the Radcast. Sweet. To listen to full episodes or to contact us,

visit us on the web at theradcast.com. Or follow our host at Ryan Offord on Instagram. Thanks for tuning in.