Right About Now - Legendary Business Advice - MasterChef Top Finalist Noah Sims talks with Ryan about Personal Branding, Service, and Reality TV

Episode Date: March 9, 2021

Welcome to another episode on The Radcast!  In this episode on The Radcast, host Ryan Alford talks with MasterChef top 4 finalist, Noah Sims, about personal branding, the service industry, and the reality behind reality TV.Ryan and Noah talk about the audition process for MasterChef. They also discuss what it means to be a chef, and the art of creating  big, bold, beautiful flavors. Noah is not just a chef,  amongst other things, he is passionate about serving people. Noah has traveled around, helping people in need. By the time this episode releases, he's traveled back and forth from Texas delivering water, backpacks, and more supplies to those affected by the winter storm.But don't worry, this isn't the last The Radcast will hear from Noah Sims! If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love what we discuss, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You're listening to the radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. We are almost into late February, early March here. I guess it definitely is late February. But either way, we're excited about today's guest.

I'm joined by Noah Sims, who is the first guest that I've ever struggled with, you know, naming his exact special because he has many, which we're going to talk about Noah, but he was a top four finalist in Master Chef season 10, which we're going to talk about in detail. He does not want to be called a professional chef, but he's a hell of a good cook and might just be the best hole digger on the face of the earth, but Noah Sims, welcome to the show. Hey, brother, man, thank you so much for having me.

I've been really looking forward to this. I really think we're going to have a hell of a time talking about. about a variety, a plethora of interesting conversated topics. Absolutely. If I've learned nothing from you, and we met through the wonderful wide world of the internet, and so I have learned nothing that you are a man of many things and many, many angles. So I was fascinated to have you on and definitely want to uncover as many layers of the onion as we can to use my food analogy.

Let me see how many food analogies I can use. I've been drooling over all the videos you send me, the food you cook. So, I mean, that alone has got my interest piqued. Oh, man. Yeah, absolutely, man. I'm always about those big, bold, beautiful flavors and trying to be a jack of all trades,

trying to always learn everything I can, read as much as I can, always trying to progress as a good Christian human. Well, I know you grew up digging holes, so to speak, but I do want to start, since it is where potentially people have seen you on television and otherwise, you know, where did the cooking passion come from, and whether or not you're a professional chef, even though I think in what I'm seeing looks pretty damn professional.

Where did all that come from? Talk us through what got you on the show, what got you interested in cooking. Where's all that passion come from? It really starts with having my mom work a full-time job, and then somehow pulling a David Copperfield magic trick and providing this incredible meal in like an hour after working all day for me and my three siblings and my dad, who would still probably be working.

I always thought that was incredible how she was able to unify and how important it was to have a family meal every night. Could not touch the phone. My dad probably would have tackled you. Do not touch this, like it was family time. And I saw how important that was and how much I learned about manners, respect, things that I was like back then, like, what the hell am I doing all this for? But now I realize how important that was. having having my mom be a incredible cook that is a type of cook that's just like what's in this. Like, I don't know.

I was just thinking through it. And I put this and a little bit of that, a little bit of this. And then bang, you don't have a recipe for this? It's like the best meatloaf I've ever had or whatever. And I thought that was like magic. And it's like my brain works exactly like my mom, very analytical on figuring out the chemistry, the why, how, what's going on? if we do this, what will happen? So cooking was such a natural progression for me.

I'm always a people's person. I know you never guessed that, but I love people. So I never really wanted to be in the kitchens because I couldn't talk into people. So I wanted to work in front of the house and restaurants. But whenever I moved back home to take care of my grandma who had Enphysema, I really started hammering down on my culinary passion. cooking for her. She had really, you know, bad vision.

So, like, aesthetics weren't even important. It was just flavor for her. So always get really good food out for her so she could really enjoy. So she was like an R&D master and cooking stuff she's never heard about. And one day, my grandma always wanted well done steak, like dead shot run over black. And I was like, I'm like, I'm going to cook her a medium rare steak and like let her have a really, I don't remember giving her that bite. her head. I'm like, this is so tasty and juicy. Like, like, yeah, grandma. She's like,

how did you cook this? Like, just the way you like your grandma. She's like, this is, I like this. I've never had to like this. Like, yeah, grandma. So like, going to culinary school while I was taking care of my grandma, like it was one of those, like I said, trust the process. Like, going to culinary school for a free ride, like I had hoped scholarship. So I was able to go from business school, which I did not complete, and go to culinary school where I kept a complete four-oh. made 100 on everything. Like I really excelled. I was at top of my class number two.

There was a guy that was beyond me, and I still talk with his own restaurant. Now, his name's Matt Wallace. He's probably one of the most naturally talented cooks I've ever. He's in South Carolina. He has a restaurant there called the Black Sheet. Literally one of the most God-given, talented people I've ever met. Brilliant, incredible.

And he jumped off the page. I was like, you're the only guy that I'm competing with. He's telling you, it's day one right now. I'm telling you, you're the dude. And he did. He was superior to me. I can outwork a knife, everything else. He's got me beat by Country Mile. He drove me, though. Matt drove me. Like, I wanted to try to keep up with him. We went to this restaurant called Woodfire, who was Kevin Gillespie. I know you got to know who Kevin Gillespie. It was like 10 years ago. It was 2010 when I went there. I remember seeing the elegance and like how he did it and just having this bite of pork belly that literally dissolved in my mouth. And like our final that year was to recreate a dish from there. I remember making this honey lacquered balsamic quail with this cornbread cream sauce. And it just was something that just kept my passion going.

And then whenever my instructor told me and Matt that we were wasting our time that we did not need to spend another year here that we'll learn way more in the kitchens to go, we're like, you know what, let's go. So peace out. Matt went his way. I went my way. and, you know, the rest is kind of history. We got into Athens when my grandmother passed away. That was part of the reason that I also left because it was like I'm going to go do my dream, which was live in Athens, Georgia, and cooking the restaurants.

So I moved to Athens and immersed myself working literally four jobs at one time at a time. Like I'm talking like three hours of sleep, like five days, six days a week. Like just, I look back now and I'm just like, yeah, I did that. Like, hell yeah, did I'm not having something to tell my kids like, oh, you think, thinking, now let me tell you this time, I had four jobs at once. They drove me. And I walked to them in the snow with no shoes on. Four ways.

Not even two ways. Four ways. Had to double back. They have to do wind sprints back and forth just to get to work. Because I wanted to get my exercise in while I was doing it. A hundred percent, except like one of the jobs is get there at 6.30 in the morning and start washing dishes with a sink that was below my crotch where I was hunched over like Quasimoto to like five o'clock that day.

So the exercise. And so, no, we'll stop there. You're 6'7, right? Okay. Yes. So we're us tall, brother, and I'm 6'5. And so people don't realize, like, sinks, toilets, any house built before, like, 85, you know, every sink, every toilet, everything is like a miniature play world for us tall people of the world. Yeah, dude.

You're preaching. Yeah, the toilet thing for sure, because they used to weigh, like, 360 pounds. I can't tell you how many broken toilet seats I did in my life. Like, there's a weird record probably all back. Most toilet seats broken. But, yeah, no, 100% big people problems at all. It worked out, though, like Delta. I love Delta.

If you have a problem with Delta, I'm upset with you. Delta's always taking great care of me. They always upgrade me because I walk up and say, hey, ma'am, listen, do you all need a volunteer to rip the door off in case an emergency and evacuate everybody in a peaceful manner? If you do, I'm your guy. Boom, free every. I'm forever. I've never paid it.

$30 upgrade. Like swear as God is my witness, same thing today. Free upgrade. Yes. I, I, you get that and you get the natural, in case of an emergency, who's going to kick this guy's ass? He's really acting. Like, I get the, you get that vote too. Like, who's, who's going to be the threat stopper at the bar? That's me always, though. I'm, my, my friends say it's the night and shining armor. Like, if I see a woman get touched by man, I'm literally going to assault that guy. Like, I'm going to get battery. I've never, I've never been arrested, no tickets. I've always just been one of those guys. that if somebody's going to mistreat somebody sticking up for a small person, I was raised that way.

Like there's no bullying, like unacceptable. Like if they look at me, I'm like, yes, I'm looking at this person about to do something. Yes, I'm there. I got you. So we're in Athens. We're washing dishes at our ankles and working your way up. Yeah. So I'm working this job.

I'll digress just a smidge, which is really cool. the wildest thing that I've ever, like, Ripley's believe it or not, was when I went over there, I wanted to work at one of four restaurants, and I needed an apartment. So I went and called this guy named Cole Barks, who ran United Reality. And he's like, all right, well, I got this one apartment. I'll show you nothing really else is open. We'll show you. I go to this apartment. The only one I see is like, yes, this feels like home. I love this place. How much? 650? Perfect. I'm like, I'll move over first month. Perfect.

My dad moves me. My dad graduated at UGA 71 or 72. And as soon as we pull up, as soon as we pull up, my dad looks like weird as hell. And I was like, what's wrong with you? He's like, this is either a good omen or a bad omen, but I used to stay here. I was like, get the hell out. He's like, no, I used to stay in these as a sad department. I was like, really?

He's like, yeah, he goes, that one right on the end next to the middle case. He's like, that's the same stairwell. I go, well, this got really. weird because that's my apartment. He goes, no, white as a ghost, we go there, I open the thing, my dad's just looking like, he's just seeing like the

crazy, he's like, yeah, he goes, he goes, but we rented this the assistant swim coach, he goes, me and Steve are in the back, did it, stay in the same apartment. My dad paid $135 a month and 71 for that apartment, same apartment. Jeez. That my dad stayed in 40

years before that. What are chances. So staying at this, working at the vegan vegetarian restaurant called The Grit, getting my head taken off, working as a bouncer, also working as a server. My good friends getting a terrible car accident, go 100 miles an hour off the road, barrel roll, or M5 like Star Fox into a tree, quadriplegic brain injury, double fractured wrist, three people. I pray about it, figure out what the hell I'm. I need to do. I was one of the first people on the scene. I did not leave the hospital. I went over to Erlanger and I was there until they transferred to Shepard for five straight weeks. So I had to call my boss. I was making almost no money, like barely making the bills, like trying to figure out what I needed

to do. And I was over there for five weeks. So when I came back, I thought I'd have the same position, but they're like, listen, since you're gone, there's like four people that have been hired. So you're kind of going back in the line. And I'm like, okay. Well, I'm going to just keep working, making this money, because I got a free meal and a free beer at every shift. And that, like, fed me. Like, I had to keep his job because I'd make this plate of slop. I can't explain to you how many calories were in this, son of a bitch. But I'm talking, like, macaroni cheese, black meat, all vegan vegetarians are black beans, salsa, sour.

As much as we can get in this, some bitch, like, crap it open every day I got that. So when I came back, they put me back on there and actually put another sink in that was like six inches shorter. Like, I'm like, are you kidding me? Like, what the hell am I supposed to do? So I was like, is there anything else I can do? Like, well, yeah, well, what are you with a knife? I was like, what am I with a knife? I'm telling me all the culinary schools.

Like, let me show you. So I go up to do the chopping, blow it out of the water. We're talking 160 quarts of vegetables at an eight-hour shift is how many you're supposed to do it. I can do it in five. So they pay me for eight hours of something I can do it in five. And now I'm the Grandmaster chopper and I'm out of the dish pit three days out of the week. instead of five days and I'm only doing three with chopping two. So now I'm getting, and this is kind of the whole story is I'm getting paid to practice.

So now I'm getting all of these vegetables, mushrooms, peppers. It's a vegan vegetarian restaurant. I cannot explain to you how many, any vegetable you can think of. I've fucking chopped it. So we're going through 160 quarts in five hours. My knife is literally honing to myself. I'm literally becoming one like our souls are uniting. And I become exceptional at that, and I get recruited into another job.

I become the line master at Copper Creek Brewery. I keep hammering down. I moved back to Blue Ridge after my Athens, working at the family business, trying to make a bunch of money, building the business, working on my craft. Then I get into being a – I get a call. from a service manager at Kia says, hey listen, I think you would be really good at this job

and we really need you to see if you can do this. Like, what's the job? He goes, I need you to run the service department. I go, I have never done that in my life. And I'm pumping shit, digging holes right now. And I'm like, what is it involved? He goes, you being you, that's it.

Just you do you. He's like, you talk, you sell, you just do you. So like, all right, I'll try. So they were 717 at a 717 on customer service when I got there. Month one, employee of the month, within eight months, we are eighth in the country on customer service. I'm the only person in the southeastern United States with 100% retention, which means there's not one thing that's been filed that I lied or anything else because I wouldn't. I'd take them back and show them what the hell was going wrong. I would never, never beat them over the bush, give them great deals, take care of the people like they were my grandparents.

I was like, look at this. It's amazing what honesty does in a service department when you're not trying to bust them over the back of the head like a baby seal. So I got recruited by Kia, went to Key University. They wanted me to keep doing this. I told them to go fly a kite because I hate the snakes that all the car business is. If I wanted to be a billionaire on dishonesty, I'd have already been there, but I can't do that.

I don't want to do that. So I got back in the kitchens, kept cooking, and then boom. master chef that's my short answer how's that you're not short on anything no sir not at all not at 6-7 uh so i do want to talk about because i'm sure you know the stories out there i'm sure they documented it and all that but for our listeners what was that process like for for getting on master chef was it more uh complicated less and complicated than you'd think. It was, brother, what a

great question. I will do this short answer. So how I got on Master Chef is it is literally like out of a movie. My best friend, Jake, who I've known since I was six, who's the writer for 247 and rivals,

UGA, sent me over a thing that said, Master Chef casting in Atlanta and said, listen, let's see if you are what we think you are, or if you're a bitch. And I was like, okay,

where is this? And I look on the Google Maps and I'm in downtown Atlanta. And this son of a gun is 13 minutes from my house. And I was like, if this isn't destiny, I don't know what it's.

Like, okay, I'm in. So it's supposed to be there at 9 o'clock. I'm a punctual, I can't explain to you about how pissed I get when someone's late. Like patience goes out the window. Like, if like, if you're show up, 30 minutes late. I'm just very

not okay. Like my parents grilled, that's respect. So I'm like, I'll show up 30 minutes early, I'll get in line, it'll be great. Dude, I show up, and it is like Barnum and Bailey Circus. It is, it is, it is, I don't know what the hell is happening. There's

literal thousands of people. Oh my God. I'm like, okay, well, this is, well, okay, whatever, I go into the building. They give me this pamphlet of 27 pages. They're like, if you filled this out yet? And I was like, where could I have filled this out?

They're like, oh, it was online. You could have printed it all. It was like, well, I guess I'm going to be here all morning, just filling out these documents. So I'm sitting in this room looking at all these people and what the thing online stated. And again, this goes back to analytics and you're going to love this stuff. So they said, you have five minutes to prepare a ditch that if it's hot, it needs to be served hot. If it's cold, it needs to be served cold. you have nothing you can't heat it up or like you have nothing like whatever you bring is whatever you

bring so immediately i'm like well that's a trip like clearly you wouldn't want to have a hot thing because you don't know how long you're going to be in this building right so immediately i'm like cold i can control cold i can bring a cooler steak tar tar i'm going to do a ko b steak tar tar it's going to knock their head off homemade french baguette hold the phone shut the door game over So I've got my cooler. I'm watching some guy that looks like Steve Irwin carrying like a moss thing around with him. It looks like a seventh grade science project saying that he forged everything on the plate. I mean, I'm like, what in the hell is going on?

I mean, you're seeing ridiculous things. Like, are you seriously thinking that that plastic thing is going to be workable? Like, no. So I'm in this room for two hours. All of a sudden, we get in this line to go up. stairs. As soon as we're walking upstairs, you see this freaking giant looking photograph like a Polaroid on the top of the stairs and they're handing people like props. They're like, all right, take a picture. Well, immediately, I know exactly what the hell this is. They want to see

if you're off the cuff got personality. They want to see, they're just testing to see people. People are like mugshot. Like, dude, I get these things. I look like a meth head flight traffic control guy dude i've got like dordon ramsie's face like we're doing like some glow stick dance with these things people laugh they're like go that way get in this room of 60 people we're in there for three hours i have no phone no nothing we're just in this room jerome comes in who won it we didn't know that he wanted it because it hadn't been revealed he comes in the aschinda comes in they're talking about be yourself do this i talk with them they're like all right going to this next room there's 40 people in this room. Great. Nothing's changed. Going to the next room. There's 20 people. Now we've got to cook.

So I'm thinking that if I was a producer, what would I do to see if people are full of shit or not? I would act like I'm not important and blend in. So my brain is like any room I go into, I'm going to memorize every person's name. I'm going to introduce myself to everybody. And by God, I'm going to slam into somebody important. Buckle up. So I introduced. myself to everybody in this room. All the chefs' coats, all the people that are dressed like homeless people, everybody, just I introduce myself to everybody. And two things jump off the page. There's only two people that have British accents in this room. Immediately. I'm like, all right, well, that's kind of weird. So I go over, I start preparing. The guy next to me has

polenta cakes and guacamole. I'm like, this is what we've got, frozen cold, crunchy polenta cakes with guacamole. Meanwhile, I'm just whipping this. this freaking perfect steak tart tart. It's ice cold. Put it on the plate. The woman's like five feet tall so I can see exactly what she's ready. She's like, this guy is a powerhouse full of energy. One, one.

I'm like, one, is that good? Is that bad? All the ones. So I'm on cloud. Nines that's knocked out of park. I've seen everybody else's stuff. We get into this room. There's 10 here, 10 here.

They're like, all right, y'all go. Y'all stay. As soon as the 10 go, they're like, all right, y'all move on the next round. I'm like, perfect. We're rolling. Like, we're good. I have no, we're like hour of four and a half.

Five, no, five and a half. We're been five and a half hours now. Going to the next room, Brian, I swear to God, I walk into this room. And there they are. Two of the producers who I become great friends with, Jennifer and Natalca, and there they are. So what the hell do I do? Let's just flex a little bit. Hey, guys, how are y'all?

Natalca and Jennifer and all these guys are looking like, how the hell do you know who they are? I've already been talking with him, and now I'm just conversating. Michael Jordan, Shaquille, like break the glass backboard. I'm on to the next round, top five. Now I'm like, all right, I'm going to Hollywood. This is great. Wrong. Not even close.

And give me this ticket to like, all right, show to this hotel next week. I'm like, okay, is that when we figure out we're going? It's like, not even close. It's like, okay. Dude, I go to this hotel. I get interrogated by this. this woman who spits coffee out because she laughs. She's like, a lot of people said you're ridiculous,

but I didn't expect you to come in in overalls and a bandana. I was like, they told me to wear what I wear to work. So this is it. She's like, you're ridiculous. I was like, all right, that's supposed to be a 25-minute interview. An hour and 45 minutes later, she told me that I'm going to be on the show. She's like, you got a long ways to go. I'll bet my career you'll be on the show.

Like, all right, perfect. Next week, 564 questions, psychological evaluation. evaluation. Every type of which way, they did the six cycle tests so that I have six questions and they ask it five million different ways to see if you're a liar. Well, dude, I'm just, honesty is very easy to answer these. You just go and answer it. And here it goes. The chips will fall. After that, we go into one psychologist's room, talk to him for an hour. Go in the next room, talk to her for half an hour. Mrs. Luis. We talked to her. She's literally the least psychologist for the L.A. Kings. Cool.

woman said that I would be on the show that I'm hilarious. I'm like, great. So we're almost there. She's like, not even close. I'm like, what in the hell are you people? Like another month and a half of interviews, sending them out ridiculous videos of me doing yoga on a skyscraper. Eventually, I get the call that says, no, you're going out to Los Angeles. And I'm like, well, hell, yeah, here we go. You want to have these days in my life. I mean, it was just, boy, that was that was a culmination because people knew I was doing this process like Christmas parties are talking about like no it might make it like he's to the next round he's to the next round he's like I don't know how many rounds are all he's a Mario game like who the hell knows it's like I don't

know so I got out there and that's the start of that is uh do you think they do all that because are they just ready to make sure they don't bring on someone totally like that's going to blow the place up I mean or was it I'm glad that she would that question because you know what I asked myself that and I was like okay they asked the most ridiculous questions you could ever imagine that were like extraordinarily sexual questions that like they're trying to see if you're Ted Bundy here that's what these are that's that's a site that's it sounded like question that if you answer this one wrong you're not getting it like that's a big one I got that all these other questions I don't know what they're trying to profile here like

you're unsubbed to these people apparently and you're just kind of not figuring it out so I thought was to keep all the crazy people off. But then after being on the show and me being on the show, I realized that it's actually a balance of insane jerks and really nice good people to get the end and the yang to go about it. Like, that's exactly what it is because there's a lot of terrible people on the show. I think the producers know are terrible people. Yeah.

But they need those terrible, god-awful people on there to make the show move. Yeah, it's got to be interesting. You know, it's all, if it's 20 great people, nice people, it's very boring, unfortunately. Correct. Yeah, at least for television, maybe not for real life. Here's the thing, though. I agree and disagree, because if they would actually just let the dead go chips roll,

the entertainment factor, some of the things I said that were never, some of the things that soup is, I mean, Sherry, Nick, oh, ridiculous things. It's like, you don't have to make that dramatic. Like, you don't have to say, like, you can just, like, I know what they said behind this. And that would be much better than this little poke the bear comment that's not actually, it's manipulated. So you're right. How would you rate your overall experience on the show?

I mean, do you enjoy it? I mean, do you enjoy it? Yeah. I don't like, I don't like that I called from 13 down that I called when everyone was going to go off the show exactly correct on predictability. Like, as God is my witness, when I got the 13,

I was like, all right, this person's going to go. Like, as soon as it cooks, all right, like, before the cook, we'd know who's going. Like, if you knew, you knew. And it's like, you, you, there's so much, there was so many games that I was playing inside there that, like, helped me as a person have confidence in myself, recognizing how big of a blessing it was and give it all glory to God on the blessing. And, like, when people are, like, say, oh, it was this, and they robbed me.

And this is, like, the blessing that it gave me, I'm never going to, like, You can watch the tape and you can see everything like cooking a perfect venison dish and you still get eliminated. Like, you can, like, tape don't lie. Like, you can look at the cooks. You can like, oh, you overcook that. And you look at it like, well, that's perfect. Like tape doesn't lie. That's all I ever tell people.

Watch the tape. Don't look at the words. Don't just look at what was happening. And then you draw your conclusion on that. You know, when we got to the hotel, top 85, as soon as I saw Nick DiGivani and Sarah, I immediately turned to my buddy Kenny said, hey man, sorry, but I just found my competition. I said, I feel that energy.

I said, those are going to be the people in the finale, and I'm going to beat them in the finale. That was literally moment one of meeting them, and they, of course, got in the finale and then Dorian did. But it's like we were there like five, six weeks before y'all even saw us get the aprons. And like that whole time, all I was doing was calling Sarah and Alpha, me and Alpha, Sarah and Alpha,

but trying to establish that and then letting my cooking just beat the shit out of everybody else and any cook, anything, I was as humbly as I put this, the guy to take out. Look at who Wuta picked

when it was, who's the first overall draft pick. Me. Whenever someone got to pick, that, again, it's like producers haven't had to say Wuta picks me first. It's like they saw who was going

behind the scenes and who was actually doing what they needed to do. So I was doing that the whole time behind the scenes just establishing what was going on, not a narcissistic way, just against the game. So when the first pool challenge came and Sarah was named team captain, I was like,

Jesus, for the love of God, like, come on, one time say no. It just say no. They say no, I'm like, game over. That's it. The heads guillotined off like she's done. Like it's over, like my plan of knocking her out, establishing that this is the strongest. and then me just at first, like it couldn't be better. First team challenge, evisceration, domination.

I mean, they showed it differently. You can ask anybody, they ran out of meat. They didn't have enough to serve 100 people. We had the night before, every night, me and Sam and Evan would have a talk and a powwow and go through analytics on what we think we are going to do the next day. A lot of the times we were really dead on ringer. That night, we spent two hours on if we have mass production, because we're going to know it's going to be a big event.

How are we going to kick out food? So we go to like fried fish, fried chicken, broiling, grilling, I mean, everything. But Sam concentrates on frying fish and frying chicken. So whenever we walk by and we're seeing fryers, I was like, Sam, do you see those? He's like, yep. I was like, all right, well, we could have some frying in the future here. If we're on the same team, this is going to go real well. Well, when we walk down and I see that I got a coconut, Sam's got a coconut.

I was like, we're going to be on the same team. So as soon as they tell us the challenge, like, Cotora grabs me and says, I'm going to fry the fish. She's a British woman saying she wants to fry fish. Game on. You've got it. And then Sam's on fried chicken. I didn't even need to worry about the turkey burger because I literally knew that they were going to eviscerate the competition, which they did. Ketora knocked the fish out of the park.

Sam knocked out of the park. So, like, that's like the back, like, there's so much going on working on. And, like, the greatest experience ever. Like just, it's just, it really, a life-changing experience. I mean, I'm not my wife because of the show. I mean. But what people have to realize is, and I tell people this all the time, is it's a show. You know, like there's producers.

And, you know, other than, and even some would argue professional sports are starting to get quasi-produced. But, you know, it's being produced. and the it's not that I don't want to say the outcome was determined I won't go that far per se I'll let you go that far if you want to but yeah like it is but it is I mean they're producing it they're making they're making it's not and you don't even really hear reality TV the word thrown around anymore almost because they know how much of a sham it would be to call it because it's not reality necessarily you're 100% oh here's the thing this is this is kind of is kind of it's in that show. I'm going to brag a little bit about my boy here. But as soon as I met Nick D. Giovanni, I told him, I was like, I want to be your manager. He's like, what do you mean? I was like, you're going to be the most famous person that's ever been on a master's show. I'm telling you that right now. I was like, I can get out of here. I was like, no, I have a God given ability to read talent very quickly. I said, I swear to God, you've got it. You've got it. You've got it. He's like,

oh, no, I want to be your manager. No, you're going to be famous. I'm like, yes, I will be famous, but you're going to be more famous sooner. So I want to be your manager. He's like, oh, whatever. Nick, Nick throughout the series evolved and just kept going and kept adapting and kept showing his natural ability to just work. And like, I remember when I got eliminated, not going to say names. I remember talking a bunch of the people on set

and I remember sitting down with them. I mean, like, listen, I'm telling you this, because I've seen it. if you do not have Nick as your winner, it will be the gravest mistake that Edeo Shine or any person that's involved with that decision has ever made. I said, he will be the biggest superstar y'all have ever had on this show.

Mark my words, he's going to break every record on views, everything. I said, don't shoot yourself in the foot. I said, because you can have him in a contract for five years, and I can't explain to you about how. much money you'll be able to make because that's all you all care about and some money. I said, if not, he's out of the contract in the year and you're just going to watch this golden calf walk out your door. Buddy, let me just tell you about how proud I am of my boy with 1.35 million subscribers on YouTube, with 5.5 million subscribers on TikTok, with 560,000 people on

Instagram. So I don't you go look at anybody else that's one second place? How about anybody that's ever been associate with. He's going to pass a Ron Sanchez here quickly on his count, which I don't really care about, but like I do on this one. So like if you were, if you, they would have had Nick for five years and they didn't want that. The greatest master chef contestant they've ever had, which I think I can out cook and you heard that Nick, if you're listening, I think I can wrap circles, but I think your mind works in a different way. But yeah, Nick, And you're just going to keep seeing Nick. Nick is on Amazon Live. All right.

He's the face of Amazon Live. All right. Like what else do you need than bigger than that? He literally is the face of Amazon. Anything you're doing great. But now you're the face of Amazon Live. Good transition. So personal branding as Noah Sims and as, you know, coming off, you know, the show now doing what you're doing.

You're obviously still heavily involved cooking, doing things, making me. hungry every time I watch a video pre you know I don't know who else is going to see get to see that that steak video you sent me I'm posting that today okay four o'clock perfect but uh so what uh where do you want to take your personal brand what's your thought process on Noah Sims as as we move forward out from you know guy on master chef and we're removed from that for a little ways but uh talk talk about that. Where are we headed with your personal brand? You have a vision?

I mean, I feel like there's a vision. I see it. But I want you to describe it. There is a giant, as always, very easy to describe, very short answer with that. The vision that I have, as I've said, since I was before, I'm going to be a millionaire by 35, which I've got 10 months to do, that a billionaire by 42 and broke by 43 because I gave it all the way to charities. I love charity and humanitarian work.

I suffer still today. A lot of anxiety and depression. And whenever I'm doing charity work and something, I feel totally safe in that because I believe, like, no one can come at me, no one can say anything to me. I can just help people and not have any, like it just takes, it's selfish, really,

but like it takes the angst out of my life. Like, it's helped me with my depression immensely. So I do that a lot. I believe that I'm going to hit it with some company very big and be maybe the face of them. I'm sponsored by 25 brands. How I've worked with my brands that's worked exceptionally well is any brand that I have, I need to have them where it's functional in my life where I can use it organically. That is a strong product.

If I don't think it's a good product, I'm never going to associate myself. I don't care how much you pay me. I cannot sell my name. Like, there's just, I don't care. Like, if it sucks, I'm going to tell you it sucks. So what I've always done is reach out of these companies explaining to them the ROI of what I want and how I want and what we can do to form a symbiotic relationship, a business partnership, and a friendship, and how I don't want money. I don't want money because money always complicates things. It slows the process down.

It shows that you're just in it for money. I want to show that I'm completely not in it because I'll make money else. I'm not worried about that. So like I'm sitting on a John Gooseblank table that in 2010 I said I'd own one day that was shipped to me. It's $2,600. That was by my good friend Mandy Cook because I am best friends with Mandy now. She just received a shipment of truffles, probably $3,000 worth of truffles, truffles, all this stuff from my good friend Adrian that I got connected. Right next to me, I have a 500 pound.

To get it here was $3,000 table also given to me by that because what I'm doing with Boozblock is I'm doing a cooking class for the food bank where I'm taking people through the homeless and stuff showing them how to take these ingredients and how to elevate them into really cool dishes. So I'm getting grills. My sponsorship of Dahlstrom, they send me all these knives and prodig they're going to send me all these chef's knives. So then everybody will have their John Boozblock. We'll have their knife. We'll be able to actually have some elegance and some respect. We're going to be able to have some really cool stuff. So what I've been focusing on, solely is building my brand as a person that is that is selfless that is trying to take products

and elevate them so prime example i've been praying about it for five days on what to do about texas last time i was praying about this was the bahamas i ended up going down there for over a month after doing it was a freaking war zone it taught me more about myself than anything i cooked for the whole island i was in charge of avicoe 850 people thanksgiving started cooking at one o'clock in morning, finished at 7 o'clock at night. Thousand pounds of turkey, 23 sides. They didn't know what a Southern Thanksgiving was. If I got up the end of the day, they knew.

So I've always kind of prayed about those things. That worked out really well because I was able to help things. So I've been praying about Texas. What am I going to do in Texas? So Monday or Tuesday, I'm going to get a truck and a trailer and fill up water if I can get the money in the sponsorship, which I think I got the water lock down, load up my grills that I'm sponsored with, the act grill and stuff and my blazing bowl.

and all this stuff, throw it in my truck and just drive out to Texas using my John Boozblock, you know, cutting boards, my doll-strung knives and all this stuff. They just sent me like a, they sent me a sword the end of the day. This is the biggest, goddamn knife I've ever seen. Look at this thing. They sent me that yesterday. So I'm going to go out there and try to give a bunch of water and cook some big, ball, beautiful flavors Monday or Tuesday. Don't know how I'm going to do it, but it's going to happen. So, you know, just, like I said, trying to build the world to a better place.

Charlie Rocket is how, of course, I discovered you. I've talked to Charlie, an incredible person. Eventually, I'm going to meet up with him and cook some beautiful food for them. I'm just all about moving humanity forward, man. Like I said, the thing that I have struggled with since I was a kid is depression, you know, suicidal thoughts, just really where you cannot identify the enemy.

You're just like, I know how blessed I am. You know it, which makes you, even more fresh. You're like, I got this, I got this, man. I've been to India. I've been to third world countries. Like, I see what pain and misery is. And still, you're like, why do I have these thoughts? And it's like, whenever I'm doing these charities, whenever I'm doing volunteer, man, I'm on cloud fucking nine. Like, when I was in the Bahamas, when everyone's losing their shit, I'm sitting here like a cucumber, just freaking stoked. Like, what do we got? Like, because of just the angst that gets out of me when I see that I'm able to help people with food. Like, I was in

these resort fridges chisling out. sides of beef and making them, you know, freaking prime rib roast with a horse-rish cream sauce. And they're like, we've never eaten this good before the hurricane. Like, what the hell is this? Like, you know, making some jalapeno-chitter grits for them, which they love grits and a chicken salad or tuna fish salad, but they don't understand fat is flavor. So there's no butter, there's no cheese, there's no cream, it's just grits water. So whenever I put butter and cream with cheddar and jalapinas mind, it's mind,

explosion in the Bahamas. So that's kind of what my vision is to just kind of keep on helping as many people as possible, try to make myself as broke as financially possible and not have my wife divorced me. Yeah, how do we keep everybody happy in those, in all of those? Jesus, someone could tell me that, that'd be swell. What does your wife do? My wife is a architect and model. Okay.

I met her in Times Square because of Suba from the show. Suba is a brother from another mother. Long story short, I was in, that's the second, that's not really long story short. It's really, it's medium. We were doing a pop up in Boston, doing a pop up in Boston, me, Kenny, Nick, Suba, and Lido, and Rebecca. And we get into the space two hours late because Subba's an idiot. and I'm having to hammer down through this jackfruit. I cut off the end of my finger because a jackfruit is hard to cut.

And I mean, it's only the second time I've cut myself the other time was at the grit. I chopped the end of my finger off 10 minutes into doing this. So I just took two scoops of pre-workout. I'm raging out. Blood's going everywhere. I'm getting lightheaded. I glue it and duct tape my hand and keep going. I should go to hospital.

But we cooked the whole night. I'm the only one that sells out. out of my vegan pull pork tacos, even though Subaru pulled pork taco, not vegan jackfruit tacos. People like, oh my God, it's the best pork I've ever had. I'm like, are you being an ass? Like, are you kidding me?

Like, it's a pork pork is not what that is. So, uh, soupa pisses everybody off. Suva says, I'm going to West Night New York. He goes to West Night, New York. Me and Kenny and Lido are like, hey, we're still going to go to Manhattan. We're going to hang out there. It'll be great.

We go to Manhattan. Lido takes us to the wrong spot. because he's inebriated. And I'm looking at the mat where we need to go. It says like 20 minutes driving, seven minutes walking. I'm like, we're walking, Leo. So we've got to go get the key. I'm like, I need to roll one real quick.

So I got to go get papers. I dip into this bodega. I swear to God, strike me down with a lightning bolt. I walk in. As soon as I walk in, I hear Subba's voice. And I'm like, I haven't seen Suba in like 21 hours. And I'm like, man, I'm losing my mind. Like, I'm hearing Suba.

I walk around the turn and I look at the guy and it looks like he's in a SUBA. Like he's in this weird varsity jacket, this reverse LSU Beanie. And he's arguing this guy about how he charged him $11, not $11. And I'm like, I'm walking up. I like get next.

Like, there's no way this is SUBA. I was like, Lido, this is SUBA. He's like, no. And he walks away because he's an enabriated. I walk up and I look and I was like, what are the chances in this city and all the bodegas that I walk. into this bodega with you.

And he looks, he's like, zero, what are you doing here? And I run into Suba in downtown Manhattan, just out of the blue, like, what the hell? So he said, I'm in there for a Broadway show with my daughter. I came back from

West Nike, what are you going? We're still staying at the apartment for the, for the event. He's like, unbelievable. Well, listen, I feel bad about everything. I apologize. I'm going to go get my medical stuff because his wife, VJ, is a world-class doctor. I'm going to come back tomorrow and take you to Times Square and bandage your hand.

It's going to be great. So Suba comes back the next day. I meet him over at his niece's apartment. Vanges is up my hand. We go walk into Times Square, New York. I'm standing there. All of a sudden, this 6'1 Brazilian and her friend come up to Suba.

And's like, hey, we want to take a picture with him. Because I'm tall and goofy looking. I've got flannel overalls. I look like a person that can take a picture with in New York. Totally unintentional. That's just what happened. So they go up. They're like,

taking pictures and I'm like, I want to take a picture with her, which is my wife now. So I get a picture with her. We exchange information. Suva said, you still going to India with me. I said, absolutely. We make up. I go to India. I'm talking to Raquel the whole time. I fly back from India, cook for her birthday, surprise her and 20 friends, cake and all, asked you me and my girlfriend. Three months later, we're married, June 12th, which is Brazil's Valentine's Day. That's how I met my wife. unbelievable. The chances of running into him in New York. Zero. Zero. There's 10,000 bodegas. 10,000. I'm aware. I live in Manhattan for six years.

Yes. It's impossible. It's impossible. It's like impossible, but we have literally five witnesses to this. That's exactly what happened. I know. It's crazy. So we're headed to Texas next week. Yeah. I'm proud of you, man. That sounds incredible what you're doing. you know, Riley wanted me to ask you if you consider yourself more an artist or a scientist. McGiber. McGiver.

I would consider myself McGiver. My mom, the best compliment my mother ever gave me was if we ever were in a terrible situation and straining it on an island, if I could have one person with me to figure out how I get off the island, it'd be Noah. Yeah. I think that makes you an artist. I would say artists I think would uh yes big beautiful flavors um so i mean i think you've kind of said it but it's kind of wrapping up here what's what's the future for noa sims

i mean you you've talked about it in broad strokes but maybe uh you know all right i'm going to paint you some happy trees bob ross style that i love this i'm already liking it okay So my goal, my goal would be to, this summer I'm going to be traveling with Suba across country to help restaurants that were affected negatively with Corona and try to like raise money. So like you like a restaurant make everything, but not really. We're just getting on there building up the buzz and like having a weekend event that raises a bunch of money for the restaurant. I'll be doing that in June. But like the next five years I see myself a the face. of a franchise where I'm able to use my might to be able to do good.

That's one thing, which is a very broad. The exact stroke of that is that I'm going to be running for political office as a Georgia representative. You know, Georgia, I wasn't going to do senator thing, but I think I'm going to be trying the representative thing. So next run, I will be a, the rest of the. Representative from Georgia. I'm going to mop the floor with whoever's across the stage with me. The debate will be, I'm not bought, unbuyable. My past is perfect of no records, no anything. I'm nothing to hide. You can check any kind of past thing. I've ever said, never been a racist, a bigot, or anything. Go back 2006 to my Facebook, still claim. So like, I think that I can have an immense amount of impact because I'm not a Democrat. I'm not a Republican. I believe if you're too far right or too far left, you can't see what's right in front of you. I believe that nobody uses analytics on anything that is blanket statement the damn thing about everything in politics.

It's just like we got to do better. I would run on term limits and putting term limits in so we can get people like Mitch McConnell out, which if you like Mitch McConnell, we can end this interview because he's the one of the worst human beings that's ever lived on the planet Earth. Him and Ted Cruz are really trying to have a shit off. They're really trying to really establish themselves in the history of shittiest shrews. human being to ever be born. Doing a good job of it. Yeah. So for me, I think

that I told them on Master's Chef I'd be, I'd run for president on 2028 because then I would be of course old enough. But I don't know, man. I think politics is the way to go because I can't be bought. I think I could come in there with Mjolner and swing it around and take heads off.

If I was a betting man, my money's on Noah Sims on just about anything. I don't think you're going to. What's interesting about you, Noah, is, you know, being a southern, southern born and raised like me, you know, you might get painted with this brush like this old southern idiot, but you ain't no dummy. That's exactly what my storywriter, Rain said, is he told me, he told me what you're going to kick out of this. Whenever we had to send in the five-minute videos of explaining, like, who you are, what you're doing. And, like, they made you like do whatever you kind of do on your daily routine.

The first time that Ryan was, he goes, listen, man, you're my guy. I'm writing your story. I was like, okay, so you have a storywriter. Like you're going to literally write my narrative. Perfect. And excellent. He goes, no, let me explain something to you. He goes, sit down.

I've got to tell you this. He's like, I've been dying to meet you. He goes, normally he's the head writer. He's like, normally whenever we do these, he goes, everyone sits around the producers, we put on tape. And he goes, normally we go through about three minutes of it. sometimes for us. We never watch five minutes of it at all.

And I'm thinking this is going to go somewhere else. He's like, never five minutes. He goes, so whenever we put your tape on, we had it running for about 35 seconds and stopped it. And we were fighting over who the hell would write. And I told them that if I didn't write this,

I was going to quit my job. I was like, really? And he's like, I've never seen anybody like you. You're hilarious. I cannot believe that you're really, because you look like someone that's just from the backwoods.

He's like, is it the overalls? He's like, yes, it's the overalls. I was like, but you know what's really dumb is whoever's the idiot on the other end over here thinking I can bring 30 pairs of these sons of bitches in a damn, you know, bag. They're like, how many can you bring? You bring up 20 to 30 pairs? I'm like, no, I don't know 30. I have three pairs.

Thank you. Three pairs, you know. So they were really like, you know, the, the, the, the, the, he just kept telling me about how, I break that mold. What you just said is you are expecting something and then it is just completely different. You're expecting for me to be, you know, if you ain't right, you ain't white or whatever

the thing is, if you ain't white, it ain't right, whatever that dumb ass saying is. But no, I mean, I've always, I mean, I remember literally getting in fights because people were mean to gay people. It's like, like, I'm straight and I'm going to straight kick your ass

if you don't literally like leave. Like, I've always been that person that tries to break. My parents, we only used to have one black person in the town, Mrs. Dickey, and my parents did home health there. We used to go by there and talk to Mrs. Dickey, because literally we had no talk with anybody else. And like, just always understanding and loving everybody and trying to always stick for the underdogs, like, why I believe God fills my toolbox up with a plethora of ridiculous things that somehow tie together to make this war daddy machine that I am. I don't know what it is, though.

I don't know, but I like it. And the moment you reached out, and I started to look into you, I'm like, you know what, I like this guy. And he ain't no dummy, that's for sure. But Noah, man, really appreciate your time. Where can everybody keep up with you? Where can everybody follow along with everything Noah Sims? Okay, so you can follow me on Instagram, which is my handle or tag is Mountain underscore Man, underscore Sims, or my Facebook, which is Richard Noah Sims.

My website, you can sign up for www.noaSyms.com to get newsletters that I'm going to hopefully get going in April. Other than that, probably any primetime show in the next couple months, maybe. Maybe probably you'll see me on TV. That's what you'll see me. I love it, man. Well, hey, do me this. Promise me when I make that phone call and I need somebody to come cook for like some kind of give way we're doing up here in old greenville you'll uh you'll get me on your schedule 100% when you give

me a call uh this is how it works with uh charities of me all right very simple very easy so i give you this plethora of entertainment ridiculous big bold flavored food and all you do is you just get my ass there where i'm not losing money on travel and things like there's only so much i'm like i will give you all my time which is not worth much but it's worth something and i'll give you all my time you're going to pay for the travel and lodging. That's it. I'll sleep on the floor. But gas and that, I'm like a child,

but that's all I need. And then you get my services for how long you need to raise boo-coos and money. I did that. The last one I did was last month for the Vero Women's Refuge, did two cooks raise $70,000. Love it. I try to really kick the shit out of charities. Like, that sounds wrong.

That's awful. It's worse. Like, women's refuge kicks your shit out of charity. I was telling me. I'm like, really just kind of try to kick. the door in, you know. I really try to really get excitement, try to really get it rolling. I really thrive in those. So you call me, I will come up there. Oh, yeah. We'll take care of all that. But yes. Excellent. I love it, brother. Well, we really appreciate Noah Sims coming on the Radcast. It's

been anything and everything radical. That is for sure. So you know where to find us, theradcast.com at the.rad.com. And you can follow me on Instagram, always at Ryan Offord. And we'll see you next time. What's up, Ryan Alfred here. Thanks so much for listening. Really appreciate it. But do us a favor. If you've been enjoying the radcast, you need to share the word with a friend or anyone else. We really appreciate it.

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