Right About Now - Legendary Business Advice - Original E.T. Animatronic Model Used in Spielberg Classic Auctions for $2.56 Million: Weekly News 12.23.22

Episode Date: December 23, 2022

Welcome back to The Radcast! Ryan and Christina share with you the latest social media and marketing news! Stay tuned while they discuss the upcoming holiday season and the excitement and the blues it can possibly do - but most importantly, the merriness it brings.Happy Festivus! Cheers! Small talk: Ryan and Christina share their special memories made this holiday season (00:49) E.T. Animatronic Model Used in Steven Spielberg Film Auctions for $2.56 Million USD (07:25)https://hypebeast.com/2022/12/e-t-model-steven-spielberg-movie-2-5-million-usd-auction Lionel Messi Has Uploaded the Most Liked Picture in Instagram History Surpassing the previous record that was held by a picture of an egg (08:52)https://hypebeast.com/2022/12/messi-most-liked-sports-picture-ever  Radnews: Last week - Brooke Andler Womack - the founder of www.brookeandler.com, a very bold and passionate mom and entrepreneur, speaker, and advocate (12:25) Next week - Mike Ciorrocco (13:04)  Sponsors: (14:29) Branded Bills: Beanies and a holiday gift guide RADCAST20 = 20% off on the entire purchase VAYCAY - best quality CBD in the country  (16:04)  Social Media Holidays: December 23: Festivus Day #Festivus #FestivusMiracle (17:13) December 24: Christmas Eve (17:18) National Egg Nog Day #NationalEggNogDay (17:21) December 25: Christmas Day National Pumpkin Pie Day #PumpkinPieDay December 26: First Day of Kwanzaa (18:56) National Thank You Note Day #ThankYouNoteDay National Candy Cane Day #CandyCaneDay  Social Media News Elon Musk Officially Confirms He Will Resign as Twitter CEO as Soon as He Finds a Replacement (20:03) WhatsApp lets you undo ‘Delete for Me’ in case you hit that button too quickly (21:19) Google Play now lets children send purchase requests to guardians (23:12) Elon Musk Officially Confirms He Will Resign as Twitter CEO as Soon as He Finds a Replacement (20:03) WhatsApp lets you undo ‘Delete for Me’ in case you hit that button too quickly (21:19) Google Play now lets children send purchase requests to guardians (23:12) Amazon adds free music videos, viral videos and more ad-supported content to Fire TV (25:17)  Marketing News Ebay Targets Gen Z with First Brand Campaign in Three Years (30:07) Budweiser helps Argentina celebrate win with World Cup packs (33:01)  If you enjoyed this episode of The Radcast, Like, Share, and leave us a review! Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Your kids could get free or low-cost health coverage from Medicaid or CHIP. Even if you've applied before, they may be eligible now. Kids up to age 19 are covered for checkups, vaccines, dentist visits, hospital care, and more. And if they already have medicator chip, remember to renew every year. Visit Ensurekidsnow.gov or call 877 KidsNow, paid for by the U.S. Department of Health and Human Services. You're listening to the RADCAST, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford.

Guys, what's up? Merry Christmas. And welcome to the latest edition of the RADCAST. It's Friday, December 23rd, 22. Festivus for the rest of us. Festivus Day. What's up, Christina? Not much.

Ready for Christmas. I know. You got your Festivist poll out? Oh, absolutely. It stays up year-round. Air those grievances. Yes. For all you Seinfeld lovers,

Christine and I were researching pre-episode. I did not realize it was actually a real holiday. From the 60s. Yes. So, give me one celebrating Festus out there today or in future days. Happy Festivus. Happy Festivus.

Erring of grievances sounds fun to me. I think sounds like a bit of bitter people. It's like, yes. Air the grievances. Air the grievances. It's the holiday for Karens. Yes, it is. How's the week been?

It's been good. Yeah. Cold. A little bit of snow yesterday on the shoot with Hauser. So that was fun. There you go. Yeah. Multi-talented,

Christina Yasi, singer, actress. Cheap labor. Cheap labor. Producer, extraordinaire, co-host. Agrees to everything. A.E. Account it. We're not really sure what she does. We just know that she'll do it.

Essentially, my job description. No, sir. No, sir. My reputation precedes me. Yes. No. Very good. Answer the call of duty.

Just jump into these articles. I know. Because I'm uncomfy. Yeah, right. is any uh you know it's the holidays so everybody's out there you're in your last days you have two days people two shopping days if you're listening to this episode in real time if if you're listening to this like january 7th then you're screwed yeah you're uh past a day and you can just go along with us here because this is a topical episode but uh does this time of year make you happy anxious sad like i feel like i get really really excited about it and like October and November. And then the closer I get to Christmas, that's when I like get the holiday blues a little bit

because I feel like an adult and I'm like, oh, it's just different this year. But it's like ever since my brother enlisted, it's been better because we always look forward to him coming home. So there's a little bit more of like excitement too. And your brother's in the military, correct? Yes, the army. Let's ground that for everybody.

Yes, yes. Not like, you know, he just has a good something. Yes. Yes. Yes, he graduated. Yeah, so he's, I've got to be very careful what I say about it. What does it mean? What does it, is there a name, like a official name when you graduate, like, from Army or whatever?

Like, is there it? I don't know, like, I go, my, I have family, like, my stepdad in the Citadel. Yeah, yeah, yeah, yeah. They have knobs and they have, you know, the. So, Nick's a sergeant. There you go. He graduated as a sergeant. Nice.

Yeah, he's a sergeant in the Army. Hey. They call him Sarge. Let's give him a. Yeah. That's fun. I'll pick on him, though, because he's still my kid brother. I don't care.

I don't care what he can do to me. He's still my kid brother. But it's good when he's home. What's your favorite moment? Like Christmas Eve, Christmas Day, like... So my family always throws a party on a Festivus Day, actually. But my very, like, my favorite memories are... My brother and I will try to get our shopping done before Christmas Eve, but we save the

wrapping until Christmas Eve. So after my parents go to bed, we are up. till, you know, God knows how late or early in the morning, and we put on all of our favorite Christmas movies and just wrap gifts and, like, bitch about the holidays, bitch about family, laugh, and then eventually we'll, you know, finish our wrapping and go to bed. But those are, that's probably my favorite, especially in more recent years, just like, I love my brother, so it's fun to get to do that. I took the boys last night, so, you know, they're getting to this age where 13, 11, 11,

and 6. And so, especially the 11-year-olds and the 13-year-olds, it's transitioning to they need to think about others, too. You know, like, obviously they get the presents and all that, and Santa Claus comes. But we've started a tradition where we take them to buy each other gifts. Oh, I love that. Nicole did that with them a few weeks ago. But then last night, I took them to a couple stops and made them buy Nicole something. How sweet.

So we were rapping. doing that last night. Oh, that's so good. I love that. And made a little stop of Dave and Busters, you know. Have to. Have to? That's always fun.

God, I love David Busters. And, yeah, it was fun watching them and how they chose. Yeah. And it was, they know her very well. You know, it's like, I'm not going to name them. Nicole doesn't listen to the show anyway, but. Or not at least in real time. She's supportive.

She won't show her this like January 8th. Right, right, right. But, yeah, they bought her. It was cute how they made their decisions. Did she super organized? So they're like, I had to steer a little like once with Nash, a six-year-old. You know, I mean, he was like, Legos. I was like, you know, I don't think Mommy wants Legos.

That's so cute. He was like, fun dip. I'm like, you know, Mommy's really not a fun dip girl. I like the way you're thinking, but. But, no, he was, he had like one that was a little suspect. But then they were actually pretty good. Oh, I love that. So sweet.

You know, $400 Louis Vuitton pendant. And I'm like, okay, son. I was like Louis Vuitton, only $400? What are you buying? I'm joking. Yeah, pendant. That's why I was like, you know, about a button that big. A charm, bag charm.

Yes. We hope everyone's having a great holiday and enjoying the season. It kind of comes and goes quickly. It seems like it's kind of like years. The days are long, the years are short. And like the holidays, it doesn't think they'll ever get here. And then it gets here. It's like, boom.

Yep. You know. Yep. Nicole will have all the decorations down like Sunday, you know, like the day. Right day after. They've been up since things. Or actually, Halloween. Yes, you told me.

So those trees. I know. Mine will be down before January. Wrap it all up. Yes. I saw this. I'll jump ahead a little bit. I saw the E.T.

Animatronic model used in Steele in the original from 19. This made me feel old. I was five years old. this came out. 1984 for $2.5 million. Wow. Unreal. It made you think two things.

One, it's an old movie. It's classic. I get it, collectible. Damn, this people got some money. They just want to throw it stuff. It makes me wonder, was it a bid? Like, was it, you know, did it start lower? And then someone finally was like, or did they just list it at $2 million?

And they were like, you know what? That's a good deal. I bet you had a starting bid. I would guess. That's what I would think. I bet I bitch it started at $500,000. Jesus. It's my guess.

Sure. I mean, I don't know. Like, if it got up that high, you would think they didn't start at a dollar. I mean. Right. Right. Whoever owned it might have had said, look, I'm not going to sell it for less than half a million. Yeah.

And then it went to 2.5 and he's like. It's a sweet ROI. Yeah. Whatever it might be. The, uh, have you seen E.T? Yeah. Oh, yeah. Yeah.

Like, how long ago? Like, 10 years? With it, I mean, within the last 10 years, probably. It's an iconic movie. Yeah. And riding, flying in the basket on the bike. I always remember that scene. Have you seen the little boys audition?

His actual audition is on YouTube. Oh, wow. Phenomenal. I mean, he is like, spot on. Perfect. He's so good. Obviously, he booked the role.

Yes. Lionel Messi has uploaded the most liked picture in Instagram history. As well, he should. Well deserving. Yeah. Well deserving. Hosting the World Cup. Yeah, I've been a big Argentina fan since December of 2022.

So this win means a lot to me. Yeah, it really does. I'm sure. I will say, like, I got, you know, my kids got into the World Cup thing. I got into it more than I've ever gotten into soccer. Yeah. And so it was fun to watch. I have this, like, soccer fandom by proxy because I've played a soccer player in a play one time.

So now I feel like, ah, my sport. That was this year. It was. That's cool. It feels like it was eight years ago. But yeah, it was this year. What's fascinating to me, like culturally, the World Cup is huge. And soccer is the largest or football.

Yeah. Most played. Football. Football. If it's largest sport in the world. U.S. is not as popular. Right. And I know the World Cup is huge.

But it seems this year, culturally, at least in my sense, circles. It seems more popular, the World Cup, than I can remember. I can hear that. I don't know if that's the product of social media playing a role, of expanding it. I don't know that it's just that it's gotten bigger in the U.S., which it certainly has. And again, I know that it's every four years, but I think after a pandemic, all sporting events have gotten more popular because people can go. Yeah. And then there was all of the, like, publicity around the fact that Qatar was hosting it. There's been a lot of like political upheaval with that. And the amount of money they spent.

So I feel like there was more going on this time around than there has been. Yeah. I just felt like it was more, I don't know, in my circle. People go, oh, did you see that, do that? And I'm like, I don't remember this year, the last World Cup. And I wonder if Ted Lassow plays a role in it too. Possibly. Because that's also part of why I'm a, you know, adjacent soccer fan.

It's a great show. Such a great show. This is a good show. So congratulations. He beat out the picture of an egg on Instagram. Yes. That was the most... Chris Godfrey's most like picture.

I remember when that happened. I liked that picture back in... It's just funny when... Stuff like that. It becomes viral because, like, the stupidity of it all kind of. It's like the anti-social media movement. There you have.

Speaking of anti-hero. You know, I knocked on Taylor Swift, her newest album does have some pretty good beats. It's so good. And... Like, I'm not how to Taylor Swift's saying, I don't... I neither...

I hate on it a little bit, I think I hate on... Successful women? No, I'm kidding. I'm totally teasing you. But the... I don't know. Anyway.

It's the woes me act that she had a little bit when she was a little younger. I think she's outgrown it a little bit sometimes. Like the angst and drama a little bit sometimes like of this. That's like being a teenage girl. I know. And that's part of why her fan base is the way it is. But she was a multi-billionaire at like 16 or 18. And I'm like, come on.

Like, I can only feel so sorry for you. And I don't know that she was going to do that. You know what I'm trying to say. And that's the same thing about guy. There's dudes, men, women, everybody. If you're like, how bad are your problems here. Yeah. But new album's pretty good.

It's got some good beats. I love it so much. You might hear that remixed on some ragged as content. So I am enjoying that. I listen to it working out this morning. It's a good one drawn on the treadmill, too. I've hit some PRs with that album. Speaking of the Radcast, I hope you saw or watched or listened to this week's episode from ThinkBug.

It's a very dramatic episode, I would say, from Brooke Anler Womack, who was at Think Billions. She's starting a company where they literally do take real breast milk and turn into powder so that it can be stored and shared and used in more broad ways. That's formula. So she's working on that company and very passionate about it. She's gone through a lot of trauma with her life, and it was a great story. That's amazing. So check that out if you haven't already as we come towards the conclusion of our Think Billions event. And then next week, C-Rocke, Mike's Rocko.

You'll see him next week. That's how he says his name. That's how he says his name. And if you want you hear it'll make sense. It won't just sound like hyperbole for me. C-Roc is what he goes by. Awesome guy. Cyril entrepreneur, super successful.

I met him to think billions. He's got a really popular podcast as well. It's on his show. If you haven't checked that out, that's out. Just look up C-R. Alford, you'll find us. But C-R. was awesome. And we're going to do a part two of that.

This is part A. Part A and part two. You've... Chibby Chase fans. Oh, yeah, there you go. He does that, too. One, B, C, 4. It's always a joke that makes me laugh.

Every time. But check that out next Tuesday. Tuesday after your holiday decompression. Yeah, a little pick-me-up. Yeah, exactly. Get out of that holiday slump. Yeah, got some exciting guests being booked right now, some that I can't name,

some of artists with songs that you sing in your head regularly, and working on final details of that. So lots of exciting news with the Radcast guests as we move into 2023. Sounds weird even saying that. Doesn't it? It's like a space year. Yes.

Speaking of radcast important things of note Brandedbills, branded bills.com Official merchandise sponsor I reach for my beanie. I got mine first. Yes. newest beaniees. I've been wearing these.

The kids have been rocking them. I actually have some pictures I need to post. My whole family had put them on at Christmas. You have to post them. I'm getting bad here. I've been kind of decompressing a little bit. Yeah, these are cool. Very warm, very cool.

Got that leather effect going. The patch and a little side, whatever you call that, notch. They're not too slouchy, which is nice. The slouchy ones look a little dumb, you know? I agree. It's a nice design. And then one of my all-time favorites. I like these white hats.

Right. I think Christina pick these out. The white are my favorite as well. Yeah, right there. If you're watching the video, you could check it out. Cool patches. Check them out. Brandedbills, brand of bills.com.

Get you a gift card here. If you're on the 23rd or 24th, buy a gift card. Right. You can do it. Great last minute idea. Last minute idea. There you go. And always go to our website.

Click on sponsors. Click on Radcast sponsors. And it will go straight to branded builds when you click on their logo. And it will plug in Radcast 20. We'll get you 20% off your order. Telling the Radcast, send you if you send them any love. And you know, we're to thank us because it's the best quality merch going in the business. Yep.

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Wasn't even familiar with that. And look, this is going to be a really solid partnership, because let me tell you, they're sending us some samples, number one. Number two. So it's about to get fun in here. And we're going to take a big hey on every episode. Yep, there you go. But in all seriousness, Chris, one of the founders, more to talk about Chris,

is going to be hooking me up with like some of the little tidbits and bits of knowledge about how certain products can be used, what it's good for and all that. So it's going to be a great partnership. I think it's going to be really active and sharing different things and different products. So excited about that and excited about all the benefits to see. does have for people. It's kind of crazy that, you know, we can't get access to certain things. So we'll see how those laws change. But anyway, take a vacay.com. One of the newest sponsors, more to come on that. Coming soon. Coming soon. We've got some news. We do. We do. Social media

holidays. Indeed. We've already covered Festivus just today. Yes. Tomorrow. Christmas Eve. Let's just jump straight to the most important one, National Egg Dog Day. National Egg Dog Day. We both bonded over our love of I do. It's like, I do think it's a love or hate thing. Yeah, I agree. Oh. All the love for eggnog. You got its own intro. It's the egg nog. It's got exciting. Even the computer likes eggnog. How can you not? But no, I agree. You either love it or you hate it. Or you hate it because you've never had it with alcohol. Or you hate it because it sounds bad. Yeah.

It's one of those drinks. It doesn't sound egg nog. It's like, uh. Nog is kind of a gross word. Drinking egg. It's, it's not, it is, but it's not really. Okay, Mr. Marketing Man, what would you rebrand it to? Dream cream. Nope.

Ors that I would rather drink egg. No. Absolutely not. Oh, come on. No, wow, that was quite a visual reaction. Couldn't even, like, processed that long enough to control that. Oh, man. No.

I mean, but it's like sweet cream. It's like ice cream. It is ice cream, like liquid ice cream. Yeah. You know, I mean. We'll workshop it. Yeah, I want to come back to that one. Of course, important.

Yeah. Christmas Day. Christmas Day, which Christmas shares National Pumpkin Pie Day. Yeah, I can pass on the Pumpkin Pie and I'll have some of the Christmas. There you go. Just Christmas. Yeah, double those to Christmas. To those who celebrate.

Yes. And next day is Kwanza, December 26. Yes. So happy Kwanza, or I don't know the proper way of saying it, but whatever it is. Mary Kwanza, happy Kwanza. If you celebrate Kwanza, happy Kwanza to you. December 26th, National Thank You Note Day. Yeah.

It's also the last day of Hanukkah, December 26th. National Candy Cane Day as well. Big day. It is. Big day. Yes. Thank you, notes. So festive.

I'll have a candy cane while I'll write my thank you notes right for all your Christmas gifts do you people really write thank you notes for Christmas gifts though I thought that was just like kind of showers birthdays those kind of things I don't think I've ever written a thank you for dear Santa yeah thank you so much dear Darla bringing me what you brought me like right a whole lot of nothing there you go um but yeah it is a curious uh date yeah so this was interesting news yes I could probably talk all the episode about this probably but the guys really good about staying in the news. And I thought it was brilliant for about the first month.

And now I have to admit it, starting to leak into negative territory. With the way the stock prices have gone. Elon Musk has confirmed he's going to resign since he took a poll. On Twitter, yeah. And everyone said. 57% voted, please resign as the CEO. And that's probably lower than I thought it would be. Because everybody on Twitter is kind of a troll.

anyway. It's true. Especially now. So I don't know how realistic or real that is, but hey, he says he's going to do it if he finds someone crazy enough to be... Crazy enough to take the position, yeah. But he'll still own it, so... Yeah, exactly.

The trolling is still to come. I'm waiting patiently because I'm a fan of Elon. I'm not a fan of every tactic. I'm a fan of his innovation and his brain and developing a lot of the... technologies and things that he's done and I think he's I'm kind of waiting for the aha with all the shit

that's been going on the last couple months though like oh he got us you know like there was something I feel like I'm hoping there's something else behind door number two that's gonna be like

is there a master plan or did you really step in it exactly verdict is out waiting for the punch line so besides you and your stock but stay tuned

we'll see where it goes you what's that I used to. I had it for a job once when I was at Disney Prince. It's like one of the biggest worldwide. It's kind of like this whole soccer thing. Across the world, it's like the MoFuse messaging app. In the U.S., I think between like I message and just basic text messaging, people haven't got on it as much.

Messenger on Facebook. They have just introduced, this must be a really bad problem. To undo the delete for me action, to save you from being potentially embarrassed over accidentally deleting a message only for you that you wanted to pull for everyone on the app. The new feature called Accidental Delete brings a five-second window to let users reverse the action of deleting messages for their own in an individual or group chat and delete them for everyone. Good for WhatsApp users.

Happy for them. Is this a comment? Sorry, you can make that mistake. I got to get it, but it's like... Right. I feel like you would just update that, like if it's that easy to do, just don't make. it that easy to do as opposed to adding a feature. I don't know. What do I know? I don't do that.

I'd use it enough that I feel like I should know if that would be useful to me and I don't know that that would be that useful to me. You just don't make mistakes. You don't accidentally delete things. So true. So true. So true. But I will say this. A lot of people use it because of like encryption and stuff like that.

They're worried that they're... I know it is safer. Yeah. Their text messages are getting read. Yeah. You know, if you don't want your text message read, Maybe you shouldn't put any dirty stuff on them. Oh. Mic drop. Retweet.

Save it for Snapchat. As texting my, as looking at my old text, oh shit. Delete, delete, delete. Cut called the pet pot call the kettle black. There it is. There we go. Try to get it out.

I love this next article. I feel like you'll experience this. Oh, I already am. Google Play. Now lets children send purchase requests to their guardians. Have you gotten this? Did they do this too? They do it all the time.

We're an Apple family. So I get them all the time for my... Two of my sons are on my plan, and one's on the coals and one's not there yet. So the... I get the request for Roblox bucks or something. And they ask me normally, but normally. Right, right.

And then I'll hear the footsteps. I'll get the ding on my phone. and then they're walking down the hallway, I know it. I know what they're coming for. Do you mess with them when that happens? Yeah. Because my dad would totally mess with us if we were doing this.

Like I'll tell them like I didn't get it or I'll like just, I don't know, make something up. Right, make them do the dishes? Yeah. Or say you go take the trash out, you know, earn your 99 cents or whatever. Right, right. Man, you could spend some money on these apps like crazy. It's like, well, just get a skin. Right.

Like, okay, I get it, don't get it. You know, it's like... Yeah, this is too young for me. But they put, that's, but that's what we talked about. Like, if we listened to the Christopher Lockhead episode, talking about digital natives, they put real value. Like, it's their persona, their personality. And this isn't new, but like, they really put instinctive, intrinsic value in these things,

the way we didn't... The status of it and... You know, like, and I get it, but I don't quite get it. Right, right. It's like you understand the idea. idea, but the application of it is foreign. Yeah. And part of it's my, I mean, I'm 45 and they're 10.

It's that gap. But then it's, and I'm in, but I'm in tech and business and all that. So, like, I understand the trend and I know that it's real. But unless you put value on it, it's hard to, it's kind of like, you know, no different than like, you know, you wanting a purse that's $10,000. And me going, that could burn in a bonfire and I really wouldn't care. Or be still out of a car. Yeah. Yeah.

I hear that. Yeah. But we'll see. Amazon. Amazon adds free music videos, viral videos, and more ads supported content to fire TV. Again, I don't use this platform. Here's the deal. This is, I was glad to see this.

So TV is, and when I use the word TV, I'm talking like linear TV. The old school way with which TV is watched, which is I sit there and I take what given to me by flipping channels and determining what I want to watch. Right. The nail's been in the coffin a bit. It's getting hammered in daily. And so you have attention going everywhere. This is another play for this, that streaming content, on-demand content,

and access to both what has traditionally been like social media content, as well as traditional content being centralized is coming to fruition. Yeah. And if you aren't developing marketing and advertising for these mediums in a way that's in engaging or entertaining or super educating, doing old TV the way it's always been done just does not work. TV ads. Yeah. And I think I bring this up because, again, you see this content coming to these aggregators or these curators, which I would call Fire TV. Same things like Roku or any of the other competing ones.

Sure. They're aggregating, they're curating all of this content that people watch. Like not just, OK, Disney Plus, not just, okay, streaming TV, but also now viral videos and other content that maybe was just traditionally on the phone. Because of Fire TV, you're watching on your big screen at home. Yeah, yeah, yeah. And so you're having this conversion, which creates yet another competing point. for linear TV. And so you have fewer and fewer people watching those.

And so it's just really fascinating watching where the ad game is going and where potentially the reduction in the amount of places where ads would have traditionally gone. Been so lucrative. Yeah. Yeah. So, but there are new opportunities. But I think, I don't think we've gotten ahead of the curve with exactly what that, where that sweet spot is.

content looks like and what will work in these instances. Yeah, non-linear options. Because there's linear TV where you're just watching it and it's on, the commercials come on in between the breaks and all that. And obviously with streaming and stuff before it starts, it has an ad sometimes and all that. But I just think, and we've talked about this on the show before, some of this product placement stuff and like non-obvious ways

with which to market versus just, Let me interrupt you trying to watch a viral video with a TV commercial that looks like one from 10 years ago. No. You know, it doesn't work. But it's interesting seeing all this come together. It really is. I will say I have been. I don't have it here in the room.

But I've been cheating a little bit. Right tell. And never on my wife. Same more. I have been using a Samsung Z-fold. Oh, yes, I have seen this. The folding phone. Just to see.

Because it's cool. It's the first phone in 10 years that had enough of an intriguing... Yeah. To give Apple a run for its money. Application or you set that I might consider. You can write it on the screen. It folds large or something like a tablet. Yeah, it sounds like an iPad.

So I've been using it for about two weeks. And it's pretty damn good. You know. So do we think that Apple will come out with a... Flip phone? Maybe. That's kind of what I'm wondering. That folding screen is pretty ridiculous.

And it's very cool technology. And the quality of the video on that screen after it's been open is eye popping. Bar none. And so there's still things, and I think it's familiarity with the iPhone, that the iPhone does quote unquote better. Right. But Android's not far. Samsung's done a good job with that phone. I could, whether I choose for it to become my daily, I will see, but it might could.

It's just your burner phone. Yeah, right now. I just send texts. I mean, important. WhatsApp. But I'm trying to delete my WhatsApp. WhatsApp is on. Samsung.

WhatsApp. That's not bad. That's not bad. Oh, man. What else we got here? Let's see. eBay targets Gen Z with first brand campaign in three years. I feel like eBay, like I associate it with old women.

selling little figurines, but eBay, which was found that nearly three decades ago, older than I am, is older than many of the Gen Z customers. It's trying to court. That's why the San Jose California-based company, which started the year I was born, actually, is reintroducing itself to younger consumers as a trusted source of luxury goods. Let me say this. Smart. Smart. I don't, it's very smart because I used to use eBay at least three times a month for purchases and not just like old baseball cards or something like

just random things. Stuff that now I use Amazon 100% for and I just don't randomly go to eBay. They're not top of mind. Right. And so I think this is obviously to younger generations. It'll probably hit me because my kids will be watching it and I'll catch it if they're targeting them. For sure.

But they need brand awareness. They need people to know who they are. This would be a case study for me of personal, like my own personal usage. Yeah. Versus brand awareness. Because when I'm reminded of eBay, like the other day I was looking for something, Amazon didn't quite have it. It was a little weird. Yeah.

I was like, where could I find this? Yeah. eBay had it. Right. And it took me a while, but they weren't top of mind. Right. Nothing happened to make us stop using eBay aside from shipping being easier with Amazon. And what I like about this being targeted to Gen Z with the luxury goods, there is such a focus.

especially in younger generations to buy secondhand, like all of the movements of sustainability. And I think it's really, really smart to start pushing eBay as, hey, like you can buy all of your high-end bags. And they need to lean into that secondhand. Like that's, I think, where it got lost in the sauce for me is because I was buying a lot of new stuff on there. Totally.

Totally. Because that's where a lot of people went. Obviously there was Amazon, and Amazon is nothing new. But they've lost me on the new stuff, but I need to be reminded. And I think consumers, especially you, They don't even remind them. They'd be told for the first time

about something that they care about anyway, which they're nationally more sustainably driven and like trying to be responsible. Right. And I think it's really smart for them. And personally, you need to start serving me some commercials eBay. Right. And start competing with Poshmark and Thread Up and these other apps.

Because they're ahead of them as far as like user base and some of the technologies. Right. Right. But they need to. And the thrill of bidding for something, you know? Yeah. Like, whether that dopamine rush of winning?

You know, my old friend Susie Deering was the CMO of eBay, and it's gone to shit ever since she left. She's the CMO at Ford and crushing it. So, Susie, I don't know. You probably listen to it occasionally, but if you're listening, keep crushing it forward and eBay. You're missing, Susie Dearing. Budweiser, this is fun.

Helps Argentina celebrate the win with World Cup packs. So good. They bring home. the bud campaign. I like bring home the bud. Yeah, that's a good tagline. Bud. There's an old campaign for you,

but with the frogs. Yes. Remember that? Yes. Bud. I was little. Yeah. Why?

Yes. I remember that like, wow, that's like a fever dream coming back to me right now. That's good one. Hashtag bring home the bud. Yes. Exactly.

The, congratulations to Argentina. beating France in the World Cup and to Budwiser for leveraging the win and for Lionel Messi for finally becoming popular. God. What a guy. Playing the long game quite literally, literally and figuratively. Yes.

Well, I hope everyone has a wonderful Christmas, New Year, all those things. Hanukkah. Whatever you're celebrating at the end of the day. Festivist for the rest of us. Air those grievances, guys. Hey. remember health and happiness is what matters most so uh take care of the ones you love they'll take care of you any final words christina happy holidays merry christmas quanza all that good stuff perfect for christina gossi

nick weaver our producer i'm ryan alford we'll see you next time on the radcast to listen or watch full episodes visit us on the web at the radcast dot com or follow us on social media at our Instagram account, V.rad. dot cast or at Ryan Alford. Stay radical.