Right About Now - Legendary Business Advice - Pepsi Brings "Pilk" to the Masses with Lindsay Lohan Holiday Ad: Weekly News 12.10.22

Episode Date: December 10, 2022

It’s the weekend - and what better way to kick it off than catching up on all the marketing & social media goods from Ryan and Christina while sipping that delicious cocoa or coffee of yours? Kick back, relax, grab a hot cup o' joe or cocoa. Stay ahead of the curve and hit that play button now! Small talk Amazon slows Prime delivery - takes up to 5 to 7 days (01:30) Shoutout to Greenville, South Carolina community - Social House Club will officially launch in January, a co-working place where you can work and play (04:20) Pepsi brings “pilk” to the masses with Lindsay Lohan Holiday ad. (06:30) Burger King airdrops 65,000 codes for free whoppers in Times Square and on social media (07:28) Miller High Life unveils leg lamp beer tower inspired by ‘A Christmas Story’ (09:17) Rad News:Last episode - David Caldwell, Ex-NFL player and part of NFL Alumni Association and the 300th Episode with Chris Lochhead (11:20)  Sponsors: Branded Bills: Beanies and a holiday gift guide (13:20) RADCAST20 = 20% off on the entire purchase  Social Media Holidays: December 9: Christmas Card Day #ChristmasCardDay (14:27) National Pastry Day #NationalPastryDay #PastryDay World Techno Day National Salesperson Day #SalespersonDay December 10: Nobel Prize Day #NobelPrize (16:00) National Lager Day Gingerbread Decorating Day December 11: National Noodle Ring Day (17:15) December 12: Poinsettia Day #PoinsettiaDay (17:54)December National Cream Cheese Frosting Day13: National Cocoa Day #NationalCocoaDay (18:20)  Social Media News Whatsapp starts rolling out 3D avatar users that can be used as profile photos or custom stickers (18:48) Apple Music is getting a new karaoke-like feature called "Apple Sing" which will turn tens of millions of its top songs into karaoke tracks (20:55) Google Search’s new topic filters make it easier to refine or expand searches (22:15) Snapchat is testing Lenses with power-ups and upgrades that you can buy (24:14)  Marketing News Why Coca-Cola is launching a holiday movie series on Amazon Prime Video. (25:48) Netflix’s ad-supported tier launches today in the U.S., entering a crowded field competing not only with category rivals like HBO Max and Disney, but also social apps like YouTube, Twitch and TikTok which are grabbing the attention of young viewers.  (28:28) If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

To the 16th, no, hell, men. You're getting round, gnom, yo. You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey, guys, what's up? Welcome to the latest edition of the Radcast. It's actually Saturday when you're hearing this.

December 10th, 2020. This is our episode 301. We released episode 300 yesterday. This is the business marketing news of the week. And Christina Yossi, welcome to episode 301. Thank you, thank you. Mr. Nick Weaver. Howdy, howdy?

Yeah. So Saturday release. We're recording this obviously early. That's no secret I know. But episode 301. If you're listening on a Saturday, well, hey, you're even a little better move. Have you having a little mimosa or something? pancakes.

A little cocoa with some something in it, something, something. What? Yeah. I still be awake. What? You had this releases. Have you had a big Friday night? There you go.

Yeah. How was everyone? Good. I have done no Christmas shopping and looking at the date. December 10th stresses me out a little bit, but it's fine. Yes. That's time to jump on Amazon. You think?

Yeah. Everything's like, we'll arrive before Christmas. You're moving. Yes. They are. You know, I didn't want to do this, but you had to say Amazon. So it brought up this thing that I was going to bring up on the show anyway. So really quickly, is it not bullshit that like Amazon, you know, they, you buy Prime?

Uh-huh. The biggest benefit for Prime was always two-day shipping, right? Is it any fucking thing two-day shipping anymore for anyone besides me? Not like maybe 10% of the items, maybe. I don't think that I've had two-day shipping since COVID. So what are we paying for with Prime? Prime Video. Yeah. If this is working, it's not.

A lack, a lack. The, uh, that's what I think about that. Just not sure. How much is prime? Says the girl still mooching off of her parents. This is the secret. This is what they say. The greatest trick the devil ever pulled was making you think you didn't exist.

Amazon just lets you pay the prime thing and you're like, yeah, that's cool. Amazon's so great. It's still faster, though. It is. It is significantly faster. Then other things. Walmart.com, though. A little plug for Walmart.

You know, all the big giant's up there. I'm really going for the small guy here. I'm Pat Sam Walton's Pockets of War, Jr. or whoever hell is that place. But they've gotten pretty snappy with their stuff, too. Nicole even told me that they said, you know, I've been ordering stuff from Walmart, and they are faster than Amazon right now.

I'm like, oh, they are. And that couch, we ordered out there. Order it the same day. We ordered the other couch. You see the Amazon couch here yet? Nope. Amazon or Wayfair? Wayfair. Wayfair.

But Wayfair said they'd be delivered by like Tuesday. Liars. Today is not Tuesday. It is not. Yeah, I'm with you on that one. They say you're going to get it and you don't get it. Yeah. It's set expectations.

Set expectations. But Amazon Prime is not so Prime anymore. I would say I always get it within three days. Everything I've ordered from Prime. No, no, no, no. I'm talking five, seven days. And I'm not talking about big stuff. I'm talking about like.

Oh, no, nothing's taking that long for me. Well, you must order like common shit. Oh, no wonder. Read my lips. Yes. No. Books are great. Books are great, but like the point being, yeah, that's what Amazon was started on, these old books.

They should get there two days. My Apple Watch came quickly when I ordered that. I can tell you, even like basic, like iPhone power cords and things like that are taken three and five days. Sure. I ordered like these cables that, you know, last week we're redoing the office space, obviously. Lots of construction going out there. Yes, I'm aware. And it was just something basic cables.

It was like four days. And I'm like, uh, not so prime. Anyway, really got on a tangent there. Thank you, Nick, for saying by Amazon so quickly. And I'm going to do a little shout-out. So if you listen to your local in the Greenville community, you do need to come see us. We're changing our space around.

Now, Social House will be officially launching in January. But it's a vibe. It is a vibe. Looking pretty fresh out there, Nick. It's been helping me with some cool lighting. Christina's been working hard, really transforming the place a bit, making it a little, it's what I'd call a social lounge. Yes.

Social lounge. So, yeah, you can co-work, but it's really for both during hours after hours. Work and play. There you have it. So private social club here in Greenville, South Carolina. Very cool. There's parking. We're downtown.

And you can bring your own drinks. Got wine lockers that we're going to have install over the next few. weeks until a month maybe ish going to find the right ones so you'll be able to store stuff here and lounge around and watch our 200 inch screen if you'd like some games get some i don't know 80s music videos yeah these music videos upgrading the sound it's pretty cool so check it out social house dot club social house dot club give that a shot if you're in the greenville market or hey you're just somewhere close by just want to have a cool space to hang out you know.

With parking. With parking. So give that a look. Other small talk thoughts this is interesting. It's a word that's been a little controversial here in the studio this morning. Pepsi is done a little collaboration with Lindsay Lohan in a holiday ad promoting Pilk. Pilk. Pilk is kind of weird to say.

Not silk, it's Pilk. It's a dirty soda. Yeah. Dirty soda. It's, they put a spin on the milk and cookies traditionally left out for Santa. They put Pepsi with milk,

which doesn't sound terrible because I know it does. It kind of sounds weird, but then I did think. Like an ice cream float. Sheena said ice cream float, and that's very accurate because that's kind of what it is. And everyone who I've seen try it on TikTok has said it's fine. See?

I think you're right. Don't cry over spilt pilk. Just made that up on the fly. That might work. 30 second ad. Santa secretly makes some pilk for Lohan on Christmas Eve, which she enjoys. See how you can do the emphasis in different places and it kind of changed the context. Oh, yes.

It's an ancient acting technique. By a cozy fire. Pepsi is also bushing a Pilkin Cookies Challenge offering cash awards to people who post their homemade milk. How about a little cherry Pilk? Not a bad idea? Chocolate milk.

Chocolate. Yeah, let's get a little too cocoay for me or something. Chocolate with Pepsi. That'd be bad. Hey, chocolate didn't hurt anything, I don't think. Agreed. You know, just pour that stuff all over me. Same.

Burger King, Air Drops Codes for Free Whoppers in Time Square. This is fun. In celebration of a. It's signature burgers 65th birthday. That's amazing. Oh my God. Big Burger King, Whopper. Wopper, 65 years old.

They drop 65,000 codes in Times Square and on social media on November 30th. That's fun. Members of the Royal Perks Loyalty Program who turned on AirDrop in Times Square and received a code can redeem the offer directly in the BK apps. It reflects Burger King's ongoing emphasis on mobile. loyalty in the QSR chains, marketing frequently centered around living, driving traffic to the platform. So, that's fun. Yeah.

I'd like to have been there if they like drop. I know. But they, I guess it would have like when the, I don't know, like just part of the Thanksgiving parade or something. I don't know. It's happened in November. Yeah. I know. Were they like, uh, it was all air drop.

I thought for a second it said they also like maybe did like a, I was like, I was like, I was like, going to let them like throw shit around. I thought they were saying they dropped like certificates too. On top of the digital air dropping, which I got. That's kind of fun. I wonder how well that worked. I'd like to know. Let me see the data.

Well, and also in, I mean, Times Square, 65,000 is not that much. If you're sitting there and, like, how many of you were waiting for trying to get that air drop code, the technology was on top of it, you know? Right. That sounds like, hmm. Did it work? Did it work? Sounds cool.

And look, this is my, one of my favorite ad campaigns of all time is most. Miller High Life, which the guy that talks very, I don't know, deep voice and they have, you know, these scenes of people hanging out. And that's, that's the High Life. Anyway, Miller High Life unveil's leg lamp beer tower. Spired by, because of the story. We're also giving it to the office. So, so many reasons. It's not a bad price.

No, $120 that we shouldn't be announcing this. I want to get one before herself. They'll be hearing, you'll be hearing this after it sells. So we'll order. We'll order it tomorrow. December nights. is when it goes on sale. 35 pound leg lamp stands at over three feet tall.

Features Miller High Life branding throughout. It's a battery operated. It includes a removable tasseled lampshade that reveals of vessel. That's a good, I like that word. Vessel. Vessel to pour beer into so it can double as a beer tower. That's great. I love this.

It's really smart. You know why I love this? Number one, I love Miller High Life. Number two, I love the Christmas story. and I love the leg lamp and I really like a beer tower. So this is like so many things in one. So like a grand slam for you. And literally, I want one and I'd like to see it sitting on our table out there.

Can we make that Evan? I'm not the one to ask anymore. I have to ask Ashley. Well, I mean, I can ask you to ask her to ask me. I can do that. I'm for it. I'm here for it. So meta.

So meta. We love an orchard. The con. The concept follows the November debut of Christmas Story sequel. Oh, what? A Christmas Story Christmas. Sequel on HBO Max and nods to Miller High Life. There's a sequel.

This is interesting. The branding leg lamp aligns with other novelty products from Moulson. Look, we talk about borrowed interest a lot. Yeah. This is what this is. Time of year, Miller High Life attaching themselves to a movie that everybody's going to watch to a ageless part of the movie, which is the leg lamp. Brilliant and making it a beer tower.

Sign me up for this. This is good brain and good marketing, and I want one. We'll post pictures of ours. Yes, we will. Hallelujah. Didn't take any polar roads or anything, did you? All right. Not yet.

Not yet. So I hope you checked out this week's episode, launched on Tuesday with David Caldwell, ex-N-Fel player. and part of the NFL alumni association talked with David at Think Billions Howard Payne's event from October. Man, the month's rolling by. I feel like that was yesterday, Nick, and it's suddenly not yesterday. It was a couple months ago.

David was really great. Talked about the realities of life after the NFL and really enjoyed that episode. And guess what? If you're hearing this, it's already released. But episode 300, Chris Lockhead released yesterday. Chris is awesome. One of the only voices I truly listen to in marketing other than my own. And,

josh. Hi praise. It's putting him really high up there. I think pretty highly of my marketing voice, but nothing else. You and I speaking voice. Thank you. You're welcome.

Thank you. He's got a raise. Hallelujah. It's recorded. I'll play it back for you. Yeah. In 2024. There is.

There it is. Yes. So I hope you'll check that out. We appreciate everyone. It's quite an accomplishment. So everyone in the room and otherwise it's been part of that. It's crazy. I think we're in like the 0.001 percentile of podcast that have ever made 300 episodes.

And actually been listened to by more than their parents. Do your parents listen to the Radcast? No. Well, my dad catches it every now and there. He'll be like, you dropped a couple of too many F-bombs, son. Like, I know, Dad. Just is what it is. Got a lot of vices.

My potty mouth is one of them. Same. Right there with you. Yes. Our official sponsor, I'm wearing the hat today. If you're watching the episode, branded bills, branded bills.com. Beanie's on the table. These things are rocking.

I wore that on the show last week. I do believe. It's a thimble. Thimble. There you go. It's got that leather like patch on the front, which matches the leather buckle on the side. These things are hot.

They've got all you want for the holidays. You better hurry, though. You've got to get those order in and use Radcast 20, 20% off your entire purchases. Purchases. Hey, oh, nice. If you're watching the video, you definitely need to see Christina balancing this. I'm classically trained. BB, B, B, B, B, B, B.

B, B. Yes, go check them out. Go check them out. at our website, theradcast.com. Click on sponsors. Click on branded bills. You'll go straight to the site and get 20% off your entire purchase. Get your custom orders like we have here with all our Radcast gear or some of their hot styles for the winter season.

Give a shout out. Tell them we said you. Branded bills. Braided bills. A few social media holidays that cannot be missed. Christmas card day was yesterday along with National Pastry Day. I had a Pop-Tart. I will have

Friday mornings I have pottharts so actually I take that back I was until we started back on hot cake Friday it's now Saturday morning that I've moved my days are rolling together so hot cake Friday with the boys where it like number it would be 300 in a row school day Fridays with the kids

yes it was so McDonald's you need to be sponsoring us let me just tell you're missing out on some really good brain of content But yeah, so I'll be there, but I will have a Pop-Tart on Saturday in recognition of Pasture Day. There you go. That's like terrible. Yeah, it works. It works. I like some Pop-Tarts, though, man.

I love Pop-Tarts. You know, that's like a, I don't know, dirty little guilty pleasure or whatever it is. Techno Day, too. Goods on a Friday. There you go. A little techno. I don't know what designates techno anymore. Like when I was at Clemson or something, we'd listen to some stuff that seemed

little technoy. I don't know if really was, but, you know, dance beats or whatever. Dance beats versus house versus techno. It makes me think of like Axel F, you know. Yeah, yeah, yeah. Or like German. British, fat, whatever. European. Like, you know what I'm going to? Big way.

I don't know if that's technical. We're a lot younger and then we're. It's also a national salesperson day on the ninth. Good for them. Pat yourself on the back. The 10th. Nobel Prize Day. Happy Nobel Prize Day. And happy Logger Day.

Lager Day and Gingerbread Decorating Day. Did that on last. We celebrated last Sunday. How fun. It was quite the mess. I made all kinds of stuff. I had the secret factory going. I was like adding to the boys.

The boys were putting theirs. Nicole, we've been doing this for about nine years. Oh, nice. Like it's a tradition. And Nicole buys the houses and gets all the candy in the boys. Yep. I feel like at any moment they're going to go. We don't want to do this anymore.

But they still get it. But they still get excited. Oh, man. They love it. And they do their stuff putting all the candies on there. And I build custom designs. And I did lamp posts for their front yards and stuff. Oh, I love it.

With gun drops and stuff. It's fun. I'll never forget these days. And, yeah, so if you haven't done that yet, you need to be decorating your gingerbread on the 10th, which would be today if you're listening to when this released. What a great thing to do on the weekend. Yeah.

It is a good weekend thing. We had Christmas tunes play. Oh, heck yeah. National Geographic. Heck yeah. Hallmark? Hallmark. I don't know.

The Alphards in the wild. National Geographic. That's what it kind of felt like. Maybe more closer than that, you know. It's also National Noodle Ring Day. I did not know what this is. Do you know what this is? I don't know like a noodle ring?

Yeah. It sounds. Mm. Mm. Do I want to Google it? I don't know. I need that one. It's almost worse.

I almost wish it was dirty. Is that what it is? Oh, okay. Is that it, Chef Boyardy? Yeah, I think so. Can't say it was a ran, though. I'll pick a Pop-Tart any day. Yeah.

Put a ring on it. If I liked it, I would not for that. December 12th, Ponsetti a day. How nice. They are lovely. Poisonous to animals, though, fun fact. Really? Mm-hmm.

Okay. Why would they be in a poinsetti anyway? Hmm? Why would they? They're just like in a house. Oh. And they're done and they started eating plants. Oh, my cats eat roses.

So we were always like protecting them from my mother's foliage. National Cream Cheese Frosting Day. How specific? And National Cocoa Day on the 13th. Hey, get that cream cheese out and smathering on something. It's There's your social holidays There you go

Moving on Moving right on Your mind's always in the gutter It is It's in this room Look I do children's theater On the weekends It's got to have it somewhere

Yeah Yeah You got some adulting To have an outlet Yeah In some social media news WhatSap Is rolling out

3D avatars 3D avatars It can be used As a profile photo or custom stickers. Nounsel follows a month long beta test. I love beta testing.

That was first reported by WhatsApp, beta tracker, whatever WAA beta info. Okay, great. In a blog post, WhatsApp said the users could use personalized avatars as their profile photo or choose from one of 36 custom stickers reflecting different emotions and actions. Emojis. Feels very late to the game.

Yeah. It's a digital version of you. You're late, you're married. I mean, how's this different from like the emoji or the thing on Instagram? Are those 3D? Yes. I mean, I guess, like, because I know WhatsApp, you can communicate with people in other countries. So I guess, like, if you have friends or family and you haven't been able to use emojis, this would be fun.

Good. If you're listening, I'm going to just take this time for a little soft promotion. Well, I realize that WhatsApp's a little dated here. If you want some fun stickers. All you're going to do is search for Giffy or Giffy, depending on, I'm not going to get that argument. Your religion. On Instagram and you can add, just search for Ryan Offer. We've got some fun ones.

Use them. I get 9 million impressions. I'd like to take that up to 18. A month, it's the craziest thing on Jiffy. Who'd ever known? Or Radcast. We have some custom radcast ones. So anyway, same plus plug while we're talking about it.

Avatar's and stickers. and WhatsApp. Do you guys use WhatsApp, though? I used to for like a princess company I worked for it. That's how she communicated with all of us to book parties. It's very big internationally. Yeah. And so with some of our partners overseas, like they use it all the time and I'll use it.

But it's like it doesn't seem to, at least in U.S. circles. I'm not, you know. I knew people who have studied abroad and they, they like would download it, you know, for whatever semester they were in Italy or whatever. But that's all I know about it. Yeah. Apple Music is getting a new karaoke-like feature. Apple Sing.

I've seen so many funny TikToks about this. Don't let me sing, Jerry. I got to sing. Don't ask me to sing. Don't ask me to sing. It's going to be fun. Very fun. Apple's launching a new music feature called Apple Sing,

which will turn tens of millions of its top songs into karaoke tracks. You know, everybody loves some freaking karaoke. They do. Uh-huh. Doesn't matter who you are. No, they do. I mean, I enjoy watching other people. I don't know that I like performing per se unless I've had like some shots.

Oh, yeah. Even then kind of don't want. I like watching other people do it. Yeah. Something about the train wreck. You can't look away, you know? And if somebody picks like a bohemian rhapsody and the whole bar starts singing, like that's fun. And it's one or two things.

There's only two sides to the karaoke story. Side A. Wow, that's a train wreck. They suck. Or, wow, that's shockingly better than I expected. Right. Is that better than the original? No. So either way, it's kind of fun.

You either get shot. Whoa, it's kind of like, you know, the auditions on, uh, let's this show. Like America's got time. Yeah. American Idol. Yeah. American Idol. Uh, you know, it's either the train wreck, you know, like, oh, God, they're terrible or.

Iconic. Iconic. It's going to be a no for me, dog. Uh, Google search new topic filters, make it easy to find. Expanded search. Google is introducing a new way to help users explore related topics while searching. The search giant will start showing users a scrollable list of related topics alongside its current filters, the top of search results. We roll out for English users in the U.S. on iOS, Android, and web in the coming days.

This is going to be interesting. It'll be also interesting what the impact for SEO is. Yeah. And students, my God. Yeah. it's because when you go now, you know, with SEO, they're trying to serve you the most relevant content to what you're searching for, obviously. That's why the algorithms built the way it is. That's why people try to jig the SEO structure and all that because they're trying to get to the top of first page based on that relevancy score.

The, it will become interesting how they with the algorithm, tie in and create. what are the triggers for becoming the related content? Yeah, the suggested options. The suggested options because that becomes a business opportunity. Because if there's something that's searched that, you know, that's some kind of correlated, but not the exact search term. Yeah. Like I'm looking for fitness equipment and I'm looking for specific weights or something.

Whatever. And I don't know, stretch bands get to come up as related topics. getting your business in that related terms is going to be a big opportunity. So that would be interesting on the business front. It'd be another way for us to make some money. Hey, I'm just keeping it real here. I was using revenue. You got to do it.

No, I mean, because you need help. It's going to be a monetary opportunity. Look, if you pay us, you get paid. That's how it works. Yep, there you go. Spend to make money. Snapchat is testing lenses with powerups and upgrades that you can buy. I mean, you know, this Snapchat.

news. I'm so far removed personally from this. I know, look, my niece still uses it a little bit. Yeah. She's 23. And have some younger relatives that use it. Yeah. Are you Snapchat? I don't. My brother still uses it because it's easier for him to communicate

with his buddies that way. To use like the messaging on it. No, it's not even that. I don't know why he's still, he's got like a billion group chats on it with his friends. I didn't. ever use it for messaging that way.

I never. Like I used it briefly in college. Like just for anatomy pictures. It's the only reason I ever used it. I mean, that's kind of why it exists. I've never used. I've literally had a profile like as social as I am on it on the channels I'm social on. Yeah.

I literally never sent a single message. I got really like really obsessed with keeping a streak with people. I think my longest streak was like almost a year, like almost 365. Yeah. Back and forth. Yeah, I don't know. Good for them for trying to stick it out. In response to feedback from its community of AR connectors and developers,

Snap is launching a new experiment where users can unlock digital goods within select lenses by redeeming Snap tokens. All right. There you have it. Look, if you're targets on Snapchat, then you should be experimenting with this stuff. Period. In a story. Okay. Coca-Cola is launching a holiday movie series on Amazon Prime.

That's what you're paying for. Now we know. I have my product placement. Hey. Diet Coke. Give us a call. We could use it. Please.

Or just send us Diet Coke, honestly. No, we'll take money and Diet Coke. Hey, you don't want to get a kickback. I'm just giving you a little, as your agent. You're not wrong. Oh, there it is. Appreciate it. Coca-Cola has partnered with Imagine Entertainment.

to create three short films available on Amazon Prime as part of its Real Magic Presents Platform. So look, here's the thing. I'll say, why is Coke doing movies? It's real simple. It's brand extension. So Coke's so big. They've got so many dollars.

They've got to find ways to spend it. That's what you're thinking. And that's not totally wrong. But as people really get more and more jaded by advertising, like interruptions and all that, start time. your brand to entertainment type sources like movies and being thought of as a bigger, broader brand category than just someone may be annoying me in the middle of whatever I'm watching really elevates the brand.

And when they're trying to do this like real magic platform, they're trying to elevate the brand to a bigger, broader mind share perspective. This is what they're trying to do here. So. Well, they've always had very iconic holiday commercial, like those damn polar bears. Yeah. I'm going to tell you the exact extension of what I would say. So bringing it back to us.

It's like the radcast. So we're a podcast. We do content. I have Ryan offered personal brand, all that stuff. I could totally see us. Christina's really talented. Nick's a movie maker. Like we could make a radcast movie, like a spoof.

Didn't we try that one? The radcast movie? No. It was too far off the rails. Sure. Herd, heard, heard. Yes, more directly related to the podcast. But like a 15-minute short, you know, that was maybe like the news, like this episode,

brought to life as a 15-minute short comedy skit or something, you know, that was maybe more acted, even though I guess we act pretty well on this here. So your extension of the brand, you bring more awareness, you bring in more audience that might conserve your core business for Coke. And it's about brand awareness at the end of the day. You go to the store or you go in the gas station, whatever, you want Coke, top of mine. And Coke Zero is always top of my mind. Oh, so good.

I know. I do love it. If you haven't noticed Netflix, ad support a tier launched this week. It's coming out. So save half the money. Get some ads. I haven't seen it yet because I'm not going to start watching ads on Netflix. I'm in marketing.

And I love that we have options to sell ads. in the right places. But I'm just not going backwards. But you've got to unplug from it at some point, too. Yeah, exactly. I just, I need my Netflix, you know,

binging to not, you know, get interrupted. Yeah. I have my smartphone for that. It's going off the whole time while I'm watching something. Yeah,

you're being advertised to you enough. Yeah. Totally. You guys going to, would you, if you're spending 15, would you pay $4.99 to have some ads? No.

All right. I mean, like, again, I'm, I'm the, like, snoddy little.

I still use my family's, Netflix. So if I was paying for it myself, I'd absolutely just deal with the ads. See? There you go. So we'll see how much if they can make some money here. I think that's all we're going to cover today. Cool, cool. It's episode 301. We appreciate everyone. Can't do it without you. If you got to ever have any feedback, you can always DM me at Ryan Alford on Instagram. We'd love your comments or at the.orgad.com on Instagram.

shoot us some DMs. Our DMs have been picking up over there. Mainly people wanting to get on the show. We'll think about it. But we get about 50 requests a week. So keep them coming. You never know. We'll find it interesting or not.

We'll bet you. We'll need to get like a little bubble. We'll draw names out of the thing like a lot of. Oh, wouldn't that be interesting? Wouldn't that be intriguing? You never know. Because we get some pretty funky requests. It might get scary.

It might be fun, though. It's the radcast. That's what we do. Live stream it in. Any final words? Peeps. Get your Christmas shopping done. Go get some pilk.

Pilk. Yeah, pilk it up. Christina Yossi, Nick Weaver. I'm Ryan Offord. We'll see you next time. The Radcast. To listen or watch full episodes, visit us on the web at the radcast.com

or follow us on social media at our Instagram account, the dot rad. dot cast or at Ryan Alford. Stay radical.