Right About Now - Legendary Business Advice - Pure Intention Leads to Real Action with Mike “C-Roc” Ciorrocco

Episode Date: February 7, 2023

Welcome back to The Radcast! Join Ryan Alford as he rides shotgun with the one and only Mike "C-Roc" Ciorrocco – the mastermind behind Blooprinted – whose intentions will have your dreams soaring higher than ever before. This chill, badass mastermind is here to show us that if we put in enough intention there's no limit to what can be achieved! We're about to take this party up a notch - don't miss out as we rev up for an epic blast of confidence, flavor, and motivation – it’s gonna get radder than ever before on today's episode; so prepare yourselves because you ain't seen nothing yet...it's time let loose and ride high with Ryan & C-Roc now! Listen and learn.Key notes from the episode: How Mike writes his own destiny and makes it happen (00:01) Being self-driven and confident are key ingredients for skyrocketing your growth (01:47) Holding oneself accountable and being an effective leader as core values (03:00) How journaling helps you get clarity, manifest and achieve the things you want (06:10) Mike’s definition of WOW (12:35) Mike shares what intentional experience he likes for people to have with him (16:59) There are no actual rules for people to become successful (22:40) This episode is packed with energy, knowledge, and passion and we know you will get a ton of value from this.To keep up with C-roc, follow him on Instagram @mikeycroc or website https://podcast.peoplebuildinginc.com/Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the story of the one. As head of maintenance at a concert hall, he knows the show must always go on. That's why he works behind the scenes, ensuring every light is working, the HVAC is humming, and his facility shines. With Granger's supplies and solutions

for every challenge he faces, plus 24-7 customer support, his venue never misses a beat. Call quitgranger.com or just stop by. Granger, for the ones who get it done. I realize this past month, it's like better to be full of yourself than empty. You know, I'm just like, I'm not going to listen to other people. I'm making the rules.

When you start writing stuff down, how it starts to manifest and like literally becomes truth. Because if you believe it, it becomes true more than it doesn't. What allows people to get out of their comforts on it? Have you, have you mastered that with your own people, like igniting what's in you inside others? Yeah, I mean, first, I have to live it and I have to be the example of it. it. I got to be living it, showing it. For some reason, Ryan, too, since I had this intention and I carry myself this way,

when people are around me, it elevates them. And then the people that don't fit, they just exit. You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, we cover it.

Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the rad cast. I'm Ryan Alford, your host. We're back today with my good friend, Mike Saraco. Searock. What's up, brother?

What's up, Ryan? Happy to be back, man. Just ready to jam. I got some wow info for you, bro. I love it. Hey, W-O-W, as long as it's not women of wrestling, are you old enough to remember that? Yeah, yeah.

I mean, the wrestling women have come a long way, haven't they? They've come a long way. From Marvelous Mabel. It's like these ladies were, you know, 60 years old back in the day when they were wrestling. It's quite the feat. But, no, I love getting wow. We're going to wow the audience. I know we will.

What's happening, man? Happy New Year. Yeah, man. It's always good to go another time around the sun, right? And learn from everything that you went through the past year and see how you can level up the next year. And if you're like me, and I know you're like me, but if the audience is like us, like we do, we always need. to do better than the year before, right? Yep.

So I'm excited about this year. Me too. I don't have any resolutions, but I do have things that I put down things. I'm just not going to tolerate. And the top of the list was like accepting mediocrity, you know, like for myself or others, you know. And I think, you know, you guys, you and I are, you know, brothers for another, you know, very, you're driven naturally, you know, blessed for maybe that, that drive, insolves. side, but like it's still, sometimes I just feel like even I settle more than I should, you know, and I just don't want to do that anymore. I want to push hard this year.

Yeah, you know, I was thinking about this the other day, and I was like, you know what, man, I want to be full of myself. And, you know, we get so, we get hammered a lot of times when we start to be full of ourselves, and we carry ourselves with confidence. And then you get all this chatter from other people, right? And we've heard since we were growing up, like, Like, you know, take it easy. You know, you don't want to stand out. Like, you don't want to be cocky and this and that. But you know what, man?

I realize this past month, it's like better to be full of yourself than empty. You know, and I'm just like, I'm not going to listen to other people. I'm making the rules. And then what happens generally, Ryan, and we've all experienced some spurts in our lives. But we really lean into that. Dude, the right people come and hang around you. And then wrong people get the hell away from you. And so I'm not worried about, like, having everybody around me.

I just want to have the right people around me, and I'm going to be full of myself. And I want to encourage everybody to be full of yourself rather than empty. Yes. I mean, it starts with Y-O-U, right? I mean, it sounds cliche. And sometimes, you know, you and I might go down paths and, like, certain things. I even hear myself, and I'm like, you know, it's like, it's not a motivation book, you know, but damn, there's just some truths.

There's just some absolute truths. Like, you are the five people you surround yourself. You are what you allow yourself to be. You are the energy that you convey. And like one of my favorite sayings, I'm going to say it's a Ryan Offer classic because I don't think I heard of it anywhere. You reflect, you need to reflect what you expect.

And that means you need to be what you want everything else to be. You don't wait for everything to be what you want to be. You've got to reflect it for it to kind of manifest. Yeah. One of my core values is leadership starts with me. I can't expect people to follow me. I can't expect people to lead me or anything until I'm willing to lead myself and hold myself accountable. And to the degree I do that, I'll get the same in return.

The reflection thing is a great, great imagery or great analogy for this. One other thing I'll add to this, I had Chuck Garcia. What a great dude, man. If you guys don't know Chuck Garcia, look him up. But he was the spokesperson for Bloomberg, back when Michael Bloomberg was running for mayor, and he was telling me the story of my show. I was asking him like, do you speak,

do you talk to yourself? Because I'm crazy. Like you see, what are you made up back here? I talk to myself, it's a phrase I use all the time. Thrust is a must. I tell myself,

come on, keep going. I mean, I'm a little wild like that, right? But I think everybody talks to themselves. And I ask Chuck, I'm like, dude, when you're by yourself, like, what is the thing that sticks out to you that you say to yourself all the time? And he said, you know,

the world rewards those with the most inner certainty. And I said, shit, man. Then there's no. sense and not having certainty because you're not going to get rewarded and I don't know about you but I want to be rewarded. So I changed my mind right. I just switched my thought to like I have a hundred percent certainty I'm going to get what I want and where I go and well this. And if I decide and I don't do it, it's because I changed my mind to not want it or not do it, right? But the certainty has to be there.

Why would you like ever entertain anything other than certainty if the world rewards certainty? And so that's something that happened in the last couple weeks, man. And a couple angels have been popping. I call them angels because I was going through a little dark time this past December, separating some partnerships and long-time relationships, man. And I'm not going to let it affect our relationships. But it just felt dark and heavy, right? And I got these dudes just popped into my life at the right time.

And I don't know why or where they came from. But that Chuck Garcia was one. And another guy, his name's Tommy's from Ireland. man, he owns hotels, he's wealthy. And he just reached out to me out of the blue and didn't ask for anything. He just started shooting me stuff. And one of the things he shot me was, look, in the morning I wake up,

he said, and he had this Irish accent. I'm not a good at Irish accent, so don't put me on a spot with that. He said, I get up in the morning and I write the story down of myself. He writes a story, he calls it his mantra, but he writes a story about a guy every morning. And so I started doing this. And I'm like, shit, if it works for Tom, it's going to work for me.

And I started taking this 8 by 11. actually I got my think billions folder here I like that. I like it. I started writing this thing now. Look, check this out. Let me find this page. But like every morning, right? I just started writing.

You see this chicken scratch here. For those of you're watching. So one page, when I get to the bottom, I'm done. But I wrote a story every morning about a guy that I want to be, the stuff that I want to achieve, what I do, the way I think, to people that are around me. I just started writing it. And then I start going, when I'm done, I go live it.

And what it's done for me, man, I cannot tell you over the last, It started Christmas. All the stuff that I was stressing about, worrying about, focusing on, disappeared. It went into like the background noise. And the stuff that I started focused on was my story. And let me tell you, then besides those angels, I call them angels because it popped out of anywhere, nowhere. I had calls set up after I was writing these stories during the day.

And these calls, these people, before me, I wasn't even asking them, they start speaking to me about things that I wrote in my story. This is the wildest shit ever, man. And I can only, it's the C-Rock experience. I shared a C-Rock experience. People could take it for what it's worth. Dude, it's amazing. And I can't stop doing it now.

So every morning I'll be writing my story. And I'm telling everybody. Write your story, man. It's wild. It's called journaling. And I've heard of this. Call it what you want, man. But that's what, like, that's what if people are out there might have heard that, like, but it's wild.

When you start writing stuff down, how it starts to manifest. And, like, literally. becomes truth. Because if you believe it, I'm affirmed belief, like, if you believe it, it becomes true more than it doesn't. It's just, it's back to like what you said, that confidence, the faith and all that. And, you know, I've been blessed with that naturally. It's been oftentimes turned against me as arrogance. But even when I was at my brokest moment, my poorest moment, my, you know, worst moment, I never lacked a confidence that I couldn't get on the other side of it. And, but that's always been my strongest attribute.

Now, I've got a lot of weaknesses, too, but like, but that belief. And when you write it down, it's amazing like a goal. It's kind of the same thing. If you don't, you can say all the goals you want, but if you don't write them down, if you don't create steps to make them happen, then they'll never happen, right? Yeah, you've got to take action. But the action comes from getting, clear, right? Because, like, you could take action all day if it's not in the direction you

want to go. And so I think a lot of people's problem is that a lot of people aren't lazy. They don't, they're not willing to, or not, not that they're not willing to take action. There's the direction and the focus. And then the people around you, man, that is, this is one of the most important things. Like, and this goes to marketing and running businesses and all this shit, man. When, when you get the wrong people around you and you allow the, it's all you, it's not them. People are people. They're going to be the, and you're not going to control them. But when you allow the wrong people in your environment, don't align with your mission, they don't align with your core values. It's on you. This will hold you back. It's like,

it's like having flat tires, right? And people are so scared to clear up their environment. Now, I will tell you right now, you don't have to have conversations with people and tell them you're cutting them off. That's what people are scared of. You don't need to do that. You need to stand firm in your conviction of what you want, the standards that you keep, like you talked about from your resolution kind of thing, is like you're just done with mediocrity, and you stand firm in that conviction, live that out, and then they self-select out because it doesn't feel good to be around somebody like that if you're not with it. And you don't even have to cut them off. They cut themselves off. 100% right. I had this happen. True story. Radical. We're five years

old. You know, I've worked tons of agencies, had success, but starting your own company's different. I had this exact thing, my first, couple years because I pulled in some of my old running mates to work with me at Radical, right? You know, I was like, I knew that they were capable in the business and they had experience. And I'm like, okay, I need some experience on the team, right? Beyond me. Need to be bigger than me.

But it was a drag. It was a weight like, you know, a brick on a freaking, you know, piece of paper in the water, like literally because they were negative. And a lot of people in the, a lot of people in the ad agency business, are so jaded because it is it's a rough business like it's it's it's lucrative if you're talented but it's it's rough because you get you work long hours a lot of you put a million ideas and a hundred of them say get said no and you get a couple home runs but it'll wear you out and you get real jaded and real cynical and these guys were cynical and it was just it was like i was like man

i'm carrying this burden and like doing these things and eventually it was weeded itself out because I did exactly what you said. You set the expectation. You set the threshold. You say what's what's allowed mine. It kind of worked itself out. But man, that is so true. Well, the key with that is from the beginning, uh, you sometimes we hire out of convenience. We'd make partnerships out of convenience, right? And that's obviously the wrong way to do it. I've done it. I mean, I'm not speaking from this high place or anything like that. I am in a high place though, but I've been there before, right? Like, and, and I'm not doing it anymore. I'm not making that mistake again. Yeah.

You know, it's, it seems good at first. It's convenient, like you said. But dude, taking things at the next level and being like, wow, that's not convenience, bro. That's just not. No, not convenient at all. Talk to me about wow, though. I want to frame that up for everybody. What's, what's wow mean to you?

I mean, obviously, people can hear it. That's a great thing about you. I love you. It's simple, but it's direct and it hits hard. But, like, wow. Like, what defines wow for you? So first of all, to me, we got to wake up and then go out and live that life, like that wow life. Like I started thinking of myself through December.

I was like a reflection time for me. And I'm like, man, you know, I just don't know how long we got on this planet, right? And I'm like, if I'm here, I got to go all out. Like I have this hat on thrust as a must. I got to go, man. And I'm thinking to myself, is it really worth living and having a business and relationships? if it's not a wow experience? Like really?

Why are we deciding to settle for anything less than that? So I just started pondering on that. And this is what I do. I pondered and I implement. And I started talking to my team about it. And I'm like, guys, we need wow experiences. We cannot move forward without the intention to be wow. It's unacceptable.

And we need to start having a culture that's like that, a community that we create that's like that and nothing else is accepted. And so we have not just in our businesses have committed to this, but also we are mentoring people. in entrepreneurship and business like salespeople and all that

and teaching them look you got to be wow or nothing and come in our community hang out with us and we'll all be wow together and we won't let each other fall and so that's that's the message we're teaching people how to live wow lives have wow businesses

have wow relationships I even got an idea the other day I'm running I think it was running or I was on a stairmaster I'm like oh shit I can have wow con By the way, that's trademarked, so nobody's trying to steal it. Wow, con, man. When you go to this convention, it's like, wow. You know what I mean?

Like, I don't know where this shit came from. I think it's a pretty good marketing thing. You're a marketing guy. I like it. Wouldn't people like to come to Raucon? I own some URLs, and I own RecoveryCon. Like, and I have no, I just feel like it's valuable. I bought it like 10 years ago.

And someone offered me like five grand for it. And I said, no, I think I'll sit on that. I feel like, I don't know, it's either an addiction company or like something out there. I like that. But yes, I love that. So to answer your question with a real world example, love Walcon. I'm going to give you a name and everybody out there if you've watched.

If you're a regular listener, then you know this name. Christopher Lockhead. He did episode 300 with me. Chris Lockhead, he's my one and only literally mentor. Like, look, I take inspiration. I don't want to sound arrogant or anything. But like, he's the only real voice in my head, like with marketing other than my own. and he

calls it legendary he's like he's all about category creation instead of competing in certain categories like okay wireless cell phones instead of becoming another cell phone carrier instead of becoming another Coke

or Pepsi he believes in you create a new category and you become the only competition because you you damn the demand for the existing category and it starts to come to you because you frame to a new category. The pollution, right?

Pollution. Exactly. It's similar. There's a couple of nuances to it, but it's very similar to that. And it's similar to that because what you're talking about with wow, because he's like, it's got a wow. It's got to be legendary.

It's got to be defining. You know, there's no average when you become the category king. And it's, you know, same thing. I mean, I name my agency, fucking radical. I mean, the same thing. And look, I literally, I haven't done it. said it and I say it in every team meeting but I'm going to get

I'm going to do this. This year I'm going to make it happen. I say I'm going to make it happen and I talk it. I think I talk to talk but I'm going to walk the walk with having it printed. I'm going to print driver's license. It's a license to be radical. You have permission to fucking blow my mind in our in our client's

minds with ideas that are out of the fucking world. And like literally and because that's what I challenge people to do is like I named the agency radical. They hire us. They expect it. They expect us to go pissing their corn flakes and like blow their mind. I mean, like, you can eat it. So, the license to wow. I love it, dude. Yeah. Oh, shit. I had some many ideas coming in my head right now. Holy shit. Yeah, no, man. I love it. And, and, you know,

the thing about WowCon or wow, like this whole idea. See, I have this club on Clubhouse that's created called the C-Rock experience because I have an intentional experience I want people to experience with me when I'm in an environment. Like I, if I come on a show, I want to shake the shit out of you. I want you to go home tonight and be like to much your wife like at dinner like, oh my God, man, like how we got to get more people like that on my show. And then when you go to bed, I want you to dream about the experience. Like this is the, this is an intention, right? And you got to, that's where you start. You start with that intention. And then whatever follows is the action from that. But you can't do shit unless you have the intention to do it.

So, yeah, man, that's, I got a lot. 2023 is going to be freaking huge, man. And I just don't see any limits. I don't care if I haven't done something before. I don't care if, I don't really give a shit about anything. I just, I'm going. What do you think? What's the biggest?

We talked a little bit about this. It's feeling of a tad familiar. But I want to reiterate it because you can never say it enough. Like, knowing where this episode is going to fall, it's going to fall in January, the beginning of the year. and knowing that people have their own limitations in their mind. But what do you think is the biggest thing that you've learned? You know, you've run companies. You have people you train.

What allows people to get out of their comfort zone? I mean, have you mastered that with your own people, like igniting what's in you inside others? Yeah, I mean, first, I have to live it, and I have to be the example of it, right? I can't talk a game and then not have that myself. So that's why I talked about leadership starts with me. I got to be living it, showing it, you know, when they're looking and they see me on clubhouse having rooms or they see me on social and my just everything's like just energy outflow, massive energy.

They when I tell them, hey, we need massive energy outflow. They're going to, they're going to follow. So I really believe it's being a role model. When I wake up in the morning, I pretend, even if nobody's there, I pretend somebody's watching me. And I just, every, I'm sitting right now in my studio and you guys are seeing me right here. but like there's nobody here besides you guys right yeah but when i'm down here by myself doing my thing like i feel like there's somebody watching me and i have to keep the level up and the intensity because somebody could see me and then use me as an example to take it easy yeah and i refuse to

have that happen so i think that's where it starts i could go into a lot of things but um at the end of the day you you know and by the way for some reason Ryan too since i had this intention and i carry myself this way when people are around me it elevates them yeah and then the the people that don't fit, they just exit. Yeah. Well, that's back to what we were talking about, you know. Yeah. They kind of self-select, right?

Full circle. What, um, let's get specific. I mean, what, when you end the year, what will make you look back and go, I crushed it, you know, like, is there, is there anything like specific that you'll look back and go that, you know, I'm not saying like a dollar amount or something like that, but is or anything like specific that you'll look back on and say, I did it. Yeah. So this year was, uh, 2022 was a rough year as far as income goes because I invested a lot.

I had startups that I'm working on. This is the year for those to explode. And, uh, so I obviously income, it's important. Income's important. Let's face it. I want the income to be significant in this year. Um, so there's numbers that I have out there for that. But the other thing is like I just want to consistently put together days that I'm doing

everything that I have to do to be wow. Okay, so habits, I'm sorry, goals are great. And I have goals and targets and dreams and all that. But if I can live every single day like this, I know things are going to work out. You know, like live with certainty, stay uptoned emotionally and go all out. And you cannot help but win. So to me, you know, obviously I have several companies. I have a podcast agency that's blowing up.

And we have targets for a number of clients there and what we're going to do for those people. adding collaborators to come in with us and do some of the things that we don't want to do but be able to provide those services. So just build that shit out. And then we started a mergers and acquisitions company called Waymore Group. And we're going to create a community around that

so we're not doing it ourselves and just buying businesses because I can get kind of boring. I want to create a community where we all come together and we're buying businesses and making life better for people. And so, you know,

how many businesses we have to buy to make myself satisfied? I don't know. Let's just say 20. 20 businesses purchased next year, community built, hundreds of people, and money just coming in that we couldn't even spend. There we go. There you go. I like it.

But you know what? You didn't say this, but I call it, it's a marketing term for me. It's something that I really believe in. It's part of branding and other things. The compounding effect of positive events, because it's just like interest when you, on money. Like interest doesn't really matter until it compounds over time, right? And it's the same thing with what you described, putting together a string of these activities and these things that you're doing

that you know are going to bear fruit. But the compounding effect of all of that is the same thing with marketing and branding. Everyone wants to go, well, what's my ROI on branding for a month? Well, I'll call it probably zero. But you know what? The compounding affected that over 12 months when you stick with it, I can show you the value because every client that's ever done what I've told them to do sees them bears the fruit because it compounds over time it builds.

And it's the same thing of what you're describing. Compounding effect of positive events. Love it. Most people quit because I've seen the results right away, right? Yep. And so my ideal situation is to get so many people talking about me and my team that I don't have to talk as much about it anymore. And then you talk about exponential, right?

And compounding. To me, that's true omnipresence. When people are talking about you and you're not even there. Right? That's what I want to see. And I'm starting to see that now already, but I just, Ryan, I don't know about you if you've ever felt this way, but I'm seeing results and I'm seeing what I'm capable of,

and all human beings are actually capable of these things. They just have to figure it out. To the ability to create, the ability to pretty much do whatever you want, that I want to see how far I can take this thing. It's like a game to me now. You know, I want to be an actor, right? I want it to be. I am an actor because now I start saying this.

I'm an actor. I want to be in film and I want to be in TV shows. I don't know where that came from. It just came to me, and I just trust my imagination and intuition. And I believe it comes from God. I think that's how he talks to us. For whatever you guys believe, good for you.

But that's what I believe. So I'm going to run with it and see how far I can take it, man. Because I'm 45 years old. There's nothing that says that I can't be an actor and decide to be an actor at 45 and then become a star. There's no rules out there. I'm not going to, I just refuse to believe that there's some kind of rule for that. No, no rules.

That's what people can't get through. they think that that's only something that can happen to somebody else, right? Yeah, like, no, there is nothing special about me. Like, you know, I just have an innate drive. That might be special, but nothing, there's nothing more than that. Like, I refuse to be average, and my brain never stops working with ideas. I mean, that's my skill, I guess, but, like, there's nothing special about that, you know? And people have to get it out of their head that they can do whatever the hell they want to do.

It's got to do it. Action, man. Yeah. Action, action. So talk to me about where everybody can keep up with wow. I'm thinking, I was sitting here thinking that you're talking. I'm like, you and I get on these podcasts, and it feels less like a podcast and more like a conversation, which is what I love. I think we're just going to have like a quarterly Crock edition.

I mean, you know, the Radcast, Sea Rock quarterly episode that will have a much more creative name than that when I think about it for a second. C-Roc says. I'm down, man. Look, you can find me all over the place. Instagram is my favorite platform, probably. Mikey C-Rock. And then Clubhouse and Twitter. By the way, Twitter is starting to jump, Twitter spaces.

I'm over there building now. I just got over and learning all that. So, you know, I made myself very easy to find, man. Yes, C-Roc. Go find. If you didn't, if you're catching this episode, you didn't hear him in December, go listen to that fire as well.

And I really appreciate you coming on, Mike. C-Rock. Yeah, thanks for having me back, brother. Appreciate you, man. Yeah, man. Hey, guys, we're at the radcast.com. Search for W-O-W. You'll find all the hollied clips from today. I'm at Ryan Offord on Instagram, TikTok, Facebook.

You know where to find me. We'll see you next time. To listen or watch full episodes, visit us on the web at the radcast.com or follow us on social media at our Instagram account, the dot rad. Or at Ryan Alford. Stay Radigal.