Right About Now - Legendary Business Advice - Radical Podcast - Ryan sits down with Tyler Harris

Episode Date: December 28, 2018

This episode brings a ton of value on personal branding, self-improvement, and just the amazing back story of social influencer Tyler Harris. Ryan and Tyler talk about some of the latest trends in social media and just the overall power of branding. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

All my rules begin to hot. Can you hear the drum? Hey guys, this is Ryan Alford. Really excited about another episode of the Radical Company podcast. I'm joined today by a good friend. And actually, my first guest on the Radical Company podcast, lots changed. Down in the basement of your house. I know, right?

Like a Saturday night. It's a little nicer, isn't it? You know, bring in, we give you a coffee. lighting. It wasn't like this dark cave. I know. But Tyler Harris joins me today. Tyler and I go back a number of years. Won't rehesh everything, but good friends doing a lot of things together in the community.

But just someone that I really look up to and follow all his content. Tyler is in a lot of mediums these days. We're going to get to that. but Tyler I'd love to you know just start with welcoming you back thank you and uh you know no one can put it into your own words but you know kind of give everyone a little bit of that background and kind of you know a little bit about you and you know what's brought you here today cool man I appreciate it appreciate being on here and am I the first returning guest yes you are anything you're gonna be a stand there can be the first of I'm all about um yeah I'm Tyler Harris

Greenville, South Carolina. I actually live two doors down from Ryan, so it makes things extremely convenient. I say that, but I'm the worst neighbor of all time. Like, when I get home, I'm home. I don't really socialize at all. I'm the same way. I don't even know if I've ever met the person that lives between us.

But anyways. We meet in the middle, though, sometimes. It's like, we're playing with kids in the yard. He put up on the four-wheeler yesterday. You know, you never know. But, yeah, so my story really is pretty, ordinary as far as my upbringing great family all that went to Clemson University which Ryan did as well so we had that in common came back to

Greenville after school became a financial advisor and then you know life happened had a lot of difficult painful things that that occurred over a few years a business failure a marriage failure and just went through a period a time where I was pretty content with playing the victim. You know, this business failed because of this person and that situation and my marriage failed because of what she did and this and that. I just was really using that as an excuse to be lazy. I had a fear of going all in again that it would be taken away from me because of those

situations having been taken away from me and the way that they were and just really a downward spiral until ultimately I was depressed, broke, I was in debt, out of shape. I was pretty much winning in every area of life. It was, you know, as cliche as rock bottom is, it was pretty much that for me. I had one of those moments, you know, taking ownership and understanding that everything was my fault and realizing that I was in that situation because of the decisions and the things that I had done. And that if I had gotten myself in that situation, I could get myself out of it. And around that time, some mentors came into my life and really just breathe confidence back

into me. Confidence was at an all-time low. And they happened to be in the insurance business, and they gave me an opportunity there. I kind of jokingly say if they had been in the rubber band business that I'd be the greatest rubber band salesman right now. But they were in insurance. And they gave me an opportunity. And it was the perfect opportunity for the situation that I was in to bring me out of that funk because it was very fast-paced, highly transactional.

I could put in effort and get a reward quickly, which built my confidence back up. And I just became obsessed with that process. If I did this much work, I got this much reward. If I did 2x, 3x, 4x, 5x, it was exponentially greater rewards. That was a perfect scenario for me to be in to build myself back up from the bottom. Those mentors became like brothers to me and now are business partners as well. But over that period of time, just to give people some context, I mean, I was broke. I had to borrow the money to get involved in the business.

And from there, 12 months later had made over 300 grand in commissions, 1099 commissions selling insurance. the next 12 months over 450, the next 12 months over 650, the next 12 months became a partner in that company, achieved that quote-unquote millionaire status on paper, whatever that means. If you've got a good life insurance policy, we're all millionaires.

Yeah, right. If I die, I'm a millionaire. Yeah. Multi. But, you know, things had progressed rapidly. And over those first two years, I didn't even change, you know, my job.

status on my personal Facebook profile. I set my head down and went to work. I didn't tell anybody what I was doing. I just went out there and executed. And about two years in, after I'd had that first year of success, second year of increased success, I realized that I'd really made a huge mistake not documenting that process. And I knew the biggest mistake I could make from there was not starting. And so that's really when I started documenting my life on social media. It was January of 2017. So, you know, just now two years and that has taken me to where we are today in the discussions that we'll probably have about social media but it's really just having gone all in on wanting to give people a truly

authentic view of what it looks like to be successful that it's not easy that there isn't a course or mastermind you can join and and make six figures in six days or become a millionaire in six months that that all these things are ridiculous that it's that it's it's it's it's a It's insane hard work over time, and that's the winning recipe. And wanted to show people the good, bad, and the ugly. And so there's videos out there of me and my car after being on the road for 11 straight days, working crazy hours, like, you know, in tears because I'm about to walk into my hotel again. And I wanted to be home with my at that time, you know, six-seven-month-old daughter.

And that there's always a sacrifice when you're trying to do something great. and so showing, you know, every side of it. And, and the response has been great as we've built this, the personal branding over the last two years. And, you know, we've had a week in the last two years where the reach has been over 49 million through all the different platforms that we have. And it's been, it's been a humbling experience. It's been a very interesting experience. I'm sure we'll get into some of that. But it's become a huge passion for me.

It's just a way to put out. information to pay it forward because I realized that those mentors came into my life at such a fragile period of time. And if not for them, I don't know where I would be. And so social media and the content that we put out is my way of hoping to be that for somebody else to some degree. I can't be a mentor to everybody. But I can possibly provide a podcast episode like this where someone hears this, they're like, man,

this guy was like rock bottom. Some people came into his life and things changed quickly. Like, I wonder if that could happen for me. Like, I'm at rock bottom. Like,

to try to be that spark for somebody is really all I want to do. And so we don't monetize any of the stuff that I do on social media. There's never been a button to click to buy or subscribe or, you know, people are getting on to me every day

because they don't even ask for emails, which apparently I'm supposed to do. I don't even do that. Like, ask for anything because I don't want anything from anybody. I truly believe that that we are blessed in order to be a blessing to others. And that's become kind of my new obsession. Yeah. Is how many more people can, can we impact. And so that kind of brings us to today. We've got GVL hustle going on with Ryan and I, which has been a really fun and really challenging project that

we've had, wanting to give back to the community that we live in and love so much here in Greenville. But I think we've kind of hit our stride there as well. And I think we've figured some things out, which has been another great learning experience. But I can't say enough about Ryan and about this podcast and the team that you got now here. It's awesome to watch. Oh, I appreciate that, man. I mean, it's been an evolution for sure. You know, I stepped out of, you know, the comfort zone of a job.

Yeah. Started radical, you know, in a lot of ways it was in my base, but, you know, not just that. I mean, it was. I mean, you know, I had the experience, which helped. You know, like I can walk into the room and have discussions with clients, but, you know, it was me and a computer in a lot of ways starting. But I guess that's a parallel a little bit is just that old start word, you know, getting going. But really excited about all the growth that you've seen.

You know, just to alter it a little bit, you know, hearing, you know, I know your story. and, you know, our audience kind of learning more about you. A lot of them probably follow you or know certain things. But it does bring me, especially like tying it into, like, the marketing side of what we do here. What do you think now, you know, two years into documenting your companies that are successful, your personal brand that's successful, the brand word is what comes to me. And where my question is, it's like, even now, okay, two years in, what is the Tyler Harris brand? to you.

Man, that's frustrating and awesome that you asked that. Because we're really defining that right now as we go into 2019. It's a big focus. But I think to take a step back, I think it's important that I look at what I do on social media as branding, not marketing. Right, exactly. Because I'm not selling anything. And that's exactly why I asked that question is because that's the very unique distinction.

You're probably in the 1% of doing that. And so it brings me to this, you know, and I think I know, but I think it would be, you know, like, what do you think? And I think I know it's personal development and giving back and there's certain tenets that you talked about already. But if you had to like write, it sounds like you're in the middle of it. but like if you do you look back at your content and go is it reflective do you think of you of your brand or do you feel like you're you're directing the future towards the brand that you want to be i think i'm extremely comfortable in seeing my brand as a constantly evolving malleable um like moving target.

Yeah. Because I am a constantly evolving, malleable moving target. And I want my brand to be a true reflection of me and the things that I'm going through. You know, it's silly to think that, you know,

I've had four and a half years of incredible increasing success, but there will be pain. Like there will be struggles that will happen. Like I'm not naive to think that I'm just going to continue to have success, success, success. Like there's going to be a bad year. year.

Yeah. And my brand in that bad year needs to reflect that I'm going through a bad year. Right. If I'm doing, if I'm truly being transparent and authentic with, with the people that are following the content. And that was my goal from day one, was to do that. What I saw was a gap on social media that if someone wants to go to Facebook, to Instagram, to YouTube, podcast, whatever, they want to learn something or they just want to get motivated.

They need that little inspiration in the morning to get after it. There's really just two sets of individuals that they can go to. The first is the multi, multi, multi, multi millionaire. That is awesome. Grant Cardone and, like, congratulations. There's nothing wrong with that. But the infrastructure that's built around them, the lifestyle that they have is unrelatedable to the average person in America.

Like, it's just completely unrelatable. Then you have the other person. or set of people that are trying to fake that they're that. And I just couldn't find anyone in the middle. Like I couldn't find anyone that had to achieve some success, but that was real and that was authentic and that was showing what it took and that was documenting the journey to get there.

And so that's what I wanted to do was just document, I had had a certain amount of success over those two years, enough to say, hmm, that's interesting, that's unique. Like, that's pretty quick to go from that to that. but I wasn't over here where I was non-relatable. I didn't have this crazy lifestyle and I didn't have this huge infrastructure. And so how much could I possibly document during what I would hope to be a small period of time as I continue to level up?

Like you only have so much time where you are right now that you can document as much as possible. And as you level up and as you level up and as you level up to one day being where you shouldn't be relatable, you'll remain relatable by hopefully bringing people along with you. Like hopefully as you level up, they level up. But at the very least, they will have watched the whole thing play out. Or they can go back and watch the whole thing play out because it's all documented.

Yeah. of just being a real person. Like I want people, that's why I love doing live content. I did an Instagram and Facebook live yesterday, and it just kind of re-energized me to do more, because it's really where I started. All of my social media presence was live.

When people get on there, I asked a question yesterday, because someone, we were talking about sales and marketing, and I was talking about the fact that you have to earn the right to ask someone for something. You have to earn the right to try to sell someone something. And you earn that right by providing value and by putting out all this content and building relationships. And this woman asked, she said, so I have to build a personal relationship with every single

person in order to earn the right to ask them to buy something? I'm like, no, no, no, no. You don't have to build a personal relationship with every individual. That's impossible. but you have to put out so much content and in a transparent way that you may not know them, but they know you.

I said, let's just use this as an example. I'm like, comment below, me, if you feel like you know me, if you feel like over the last year, two years, however long you've been following my content, you feel like you have a pretty good understanding. Like, you know me, like pretty well, you know me. And people start saying me, me, me.

And so I started, you know, listing them out. I'm like, all right, Tiffany strong. She just said me. I know Tiffany lives in Mississippi. I know she loves the weather because every time there's some weather pattern headed towards us in Greenville, she like sends me. She sends me a link up about it, which I appreciate. I know that she was driving through Greenville a few months back and we were going to meet up and we didn't. I don't know Tiffany.

All right. But Tiffany just said she knows me. And I like, I named off like four or five examples. I'm like this guy. I know John lives in Ohio. never talked to him on the phone, never met him in person, but he just said he knows me. So it's not about knowing every single person, but it's about putting out content that's real and authentic so that they feel like they know you. And I think that's going to be increasingly important, especially as the market corrects, which some would say that it already has started.

But as the market turns, people are going to do business with people that they feel like they know. Yeah. And I think just the mass, the vast majority of people underestimate how well you can get people to know you just by putting out a consistent message online. Yeah. I think it's one of the biggest areas that people are missing. And that luckily you and I and some of the others that we, you know, are close with are taking advantage of. but there's only two, three, four more years to where no one will ever be able to catch up. And that's what excites me is that what we're doing, building a personal brand and focusing on the branding side.

It's not all marketing and sales that it's really just capturing attention. But I love how Gary V talks about that attention. Like once you've captured it, once you've gotten the attention, you have to earn the right to then ask them for something. Yeah. And to me, I just want to earn, earn, earn, earn, earn, earn, earn, earn, earn, earn as long as possible. Like, if you never have to ask for anything, that means you're probably doing pretty well. Yeah. With all the other things that you have going on because you didn't have to.

And I think that that's an important distinction as people start looking at building a personal brand. You know, most people look at it as, okay, I'm going to devote an hour, two hours, three hours to this a day. that's going to take one, two, three hours away from this. I would have earned this, so I need to figure out a way to earn this here. Right. And so they have to charge and ask for stuff like immediately. Mm-hmm. When if you just look at the long-term ROI and just completely punt the short-term ROI, just appearance,

then you'll understand that, that the branding that you're doing, which is just your reputation online and in this case social media that long term the ROI is invaluable. Like it's

priceless. And I'm just I'm so grateful to have found the Gary V's of the world and the people that I follow that kind of you know beat that

message into me over the course of those first two years while I was just out there just working my face off that now I understand that and I feel bad for those that don't like I generally because I just feel like they just haven't gotten that message

and it hasn't sunken in because if they knew it they'd probably at least start and they'd try everybody's comfortable so they don't feel like they have to I think as part of it and I think it's interesting for me since we bring up Gary

having been in the ad agency business for 17, 18 years, and you following his content, especially hearing him talk about, he's in Madison, he's on, in New York, running an ad agency. And so it's been really fascinating to me

because I lived in that Madison Avenue world of ad agencies. He was someone I followed. I was buying his wine in 2006, you know, and he's doing Wine Library. And watching him suddenly become into my, industry yeah and now preaching and talking about what he talks about and being now here in

greenville and running my own agency knowing that he is speaking the truth about what he's when he says things about attention and where no one's watching television and people are on social media and you need to be building a personal brand and how my other peers I see them comment on LinkedIn and other places and they want him to be wrong they really hope he's wrong oh yeah you They wanted to be wrong because they're protecting that coveted million dollar fee that they've been getting for so long, or that $350,000, 30-second commercial they don't want to go away. But he is speaking the debt. No one is 100% right, but he's right a lot more than he's wrong.

So it's been really interesting on the marketing and agency side to follow his content, to having been in the industry that he's in for longer than him, quite frankly. and to know deep down in what I wanted to do with radical, bringing some of those tenets to life because he's right. And everyone in my industry wants them to be wrong, especially in New York. Yeah. And I'm big on patterns. And he's been historically right a lot.

Yeah. So if you're going to follow someone's advice, you look at their track record, and he's been right a lot. Hasn't been wrong that many times. in the wrongs, the rights have been so far outweighing. But I love being in an environment where people still do think you're crazy for doing what you're doing. Because that makes me feel like I'm, like, I am on the right track because people are still making fun of me. People are still like thinking this is crazy.

Like, why do you have a videographer falling you around and why are you doing this and why would you do that? I'm like, okay, well, then I'm definitely on the right track. Yeah. Like I love being to say, I don't know if it's ahead of the curve, but definitely forward thinking and what's going on, but also trying to figure out what the next big thing is going to be. Trying to go where the attention is and be there first, capture as much of it as I possibly can, and trying to evolve the quality and the distribution of the content to be able to reach more and more people in different ways. ways and and to me that's that's fun um it's become very fun and it's something that i've learned from gary and and the whole like watch what i do not you know listen to what i say i mean it's just watch what he does like he's been talking about my linkedin like crazy lately so i'm freaking

back on lincoln for the first time ever um i don't really get it yet but like i just been posting on it and i'm just basically just trusting in gary says it's a good thing to do and it's got all this organic reach and you know capitalize on it while it's still there and so i'm do it. Yeah. And just, you know, ask questions later.

Um, so I think that's, that's a, that's a big part of it is, uh, I think there's so much research and let me figure all this stuff out. Let me put this big plan together. Like just,

just do it. Yeah. Like, like starting a podcast. Like I love, uh, that Philip Sessions that started this podcast. I was like,

because when we had the last GVL hustle, he's like, I want to start a podcast. Start it. And he started it. And he's doing it. Like, like,

that I love people that that just have that initiative to just start and figure it out along the way. Yeah, exactly. That was, that's probably, we've had a lot of examples of what I think we wanted to get out of GVL hustle, not to bounce around on topics, but I think it's important. You know, when we started GVL hustle, I think, I don't want to put words in your mouth, but in my mind, that was the exact type of manifestation of what I would hope would happen from those events. would be outputs from people like feeling inspired and engaged and empowered to go do. It was. And that was like the first event because it was the fourth, it was the fourth or fifth? Fifth. It was the fifth one. And yeah, it was the first one where I left and I was just like, that's what we were supposed to do.

Like this is what it was supposed to be like. Yeah. Man, and it was enjoyable. It wasn't like a, it wasn't work, you know. Like it wasn't like have to be there. It was get to be there and get to experience. And it was awesome. And there was other things that came like with Ted doing the Ask Ted.

Like, you know, like there was a lot of takeaways. I'm huge on Q&A. Like I love Q&A. And I love that we did Q&A at that event because, you know, you answer 10 questions and you get pretty much a, you're able to provide value for pretty much everybody in the room. Yeah. Because from 10 questions,

you're pretty much going to cover about, 100 people's what they really want to know. And I love being able to get super tactical with people and answer what they really want to know. Like for me to stand up and, again, that's another Gary thing. But, you know, for me to stand up and just talk, most people use that as just their way of being a 30, 45 minute, maybe 60 minute commercial for themselves. It's very self-serving. But to be able to provide, you know, a deep tactical Q&A to me is everything. Yeah.

Because I want to make sure that, you know, if someone paid to come to an event, that they got something out of it, that they can actually see an ROI other than just relationships. Yeah. Which are big. But, yeah, that was awesome. Where do you see things going for you in 2019? That feels weird even saying that. Yeah. I mean, like, time is like, I told someone the other day that the days are long, but the years are short.

Yeah. you know like really fast I guess you're getting old I'm just waiting for I really can't wait to build out all the content strategy for 2020 that way we can talk about vision clarity

seeing seeing the future clear what are you doing tomorrow being able to use that 2020 parallel yeah exactly it will be helpful yeah but what is what's in store for 2019 and

you know we can talk a little bit about trends and different things but where do you, you started Living Legacy. How's that going? It's good. It's good. We haven't even gone public with it yet. That's part of the plan in 2019 is rolling out this new insurance agency that we have created

and we've got over 75 agents already on board. That's going to be a huge focus of mine. But with all the stuff that we do on social media, we've got a lot more strategy involved now, especially with the podcast, finalizing a lot of that actually today in kind of creating. So I've got the sales wolves podcast. We just recorded earlier today's episode 99. Wow. And then we've got-

Don't want a party for 100? I don't know what we're going to do. We're thinking about just doing a compilation of just us howling for all 100 episodes and the intro on the close. I don't know what we'll do. But, breadwinner podcast, I think of like 30. five or so, 36 of those, maybe 40. And then I'm going to start a just a solo podcast because Breedwinner's more interview.

It's all interview, either remote or in person. But starting a solo podcast and there's strategy behind this stuff that I, you know, before I created the podcast just because I wanted to have cool conversations with people that are doing interesting things and needed an excuse to talk to them. Yeah. You hit somebody up in a DM on Instagram. Hey, I want to talk to you for an hour. on Thursday, they're like, who are you? If you ask somebody, I'd have you on my podcast on Thursday.

Hey, sure. Let's do it. It's just an excuse to meet great people. That's the way I learn the most and comprehend and retain the most information is by just being in a conversation. And so never really messed with like the analytics and never really cared. But now really digging into the strategy behind everything. So kind of putting everything into overarching Tyler,

rebranded with my middle name now instead of Tyler Harris-page. I had a guy the other day literally asked me if my last name was Paige. I really bothered me. Was that what sparked it? I was wondering I was seeing. But I don't, you know, you see people like the real Tyler Harris or the official Tyler Harris, because Tyler Harris is taken.

I got on Ryan Alford in 2008. Yeah, it was a pretty incredible basketball player. He was incredible in high school. I think he finally chose Memphis, I've been following him, and trying to find, like, a ton of heart. possible scenario to take him out,

but Google's killing me on that. So he's kind of got Tyler Harris on lock. Yeah. But Tyler Jack Harris, my name's Jack, kind of like looking at rebranding with Tyler Jack Harris. And with the podcast in particular, there's like this overarching Tyler Harris,

Tyler Jack Harris collection, the thing's what we're going to call it. But underneath that is Salesville's podcast, which comes out on Wednesdays, breadwinner podcasts, which are the interviews that come out on Friday. And then on Monday will be just a solo, podcast, a short, you know, seven to 15 minute.

But there's strategy behind this stuff. Like, you have to talk in that episode in the beginning about the previous episode, so the interview that was on last, the past Friday, giving them a quick recap, hey, if you didn't check out the interview that we did on Friday with David Meltzer, it was incredible. He talked about this, this and this. Definitely go check that out. And hey, guys, coming up on Friday, we're doing an interview with Ryan Alford.

It's going to be awesome. We talked about this, this, and this. definitely make sure you subscribe, yada, yeah, yeah, yeah. On today's episode, we're going to talk about goal setting and then just doing like a, literally seven to ten minutes on a topic, done. But the strategy is really using it as the, hey, did you see this one? Or did you hear this one? Okay, you didn't?

Great. Go listen to it. And here's what's coming on Friday so they can start anticipating it. So they can subscribe so they can set up the notification. So it's really a promotional podcast, but also has some meat to it. so people are getting some value out of it. And so there's a lot of just strategy in the podcasting world on that that we're really starting to hone in on. So driving the episodic nature of it, like coming back.

Just in having more of a flow where people know like Monday, this is what comes out. Wednesdays saleswills, Friday's breadwinner, Thursdays in My Living Legacy vlog, that they know and they can expect and they can know what they're going to get from that. from that. But the umbrella is Tyler Jack Harris. Yep. It'll be Tyler Jack Harris is like the overarching brand. And you see this, you know, with a number of different big podcasts, that they have different smaller podcasts under the major brand. But yes, that's a big thing.

You know, moving forward with the vlog, the weekly vlog, I think we just did the episode like 14 or 15. So moving forward with that and there's going to be some transition with that. and kind of the style of the content. And it's really getting laser focused, man. I realize that the live content is just so, so important. And so trying to do a live, some live content every single day, I think is just paramount. When I was doing it, especially in the first year, 2017, I did over 400 Facebook lives that year. And that's the reason I think it grew like it did.

and it's the reason why today people are looking at the it's the same people the people that engage the most of my content now are the ones that we're engaging in the live content a year and a half two years ago and the correlation is it's crazy so the live content's huge and for me that that keeps it transparent like you can only fake it so long on something that's live like you're really getting to see who you are so that's so that's you're really getting to see who you are so that's important. You can do that on Facebook or Instagram or both? Simultaneously.

Just simultaneously. I like doing that. You know, bringing back the live Q&A. It was going to be a big focus and a big push. We did seven of these live Q&A shows where we actually called in. We would have people submit questions and then we'd get their phone number and we'd call them with a Google line and they'd be, you know, the live content, they'd be able to hear the person on the phone.

So having that interaction. having that conversation, but other people hear it was super, we did seven of them. They were called live rounds with no hook. And we did seven of them. And every single one of them I ended it by saying, this is so freaking incredible. We've got to start doing this more. Like, I mean, we had conversations with a dude from Lebanon, a dude from Nigeria, a lady from the UK, someone up in Canada, and then all over the U.S.

And in every single one that we did, there was like at least one. if not two, three, like crazy impactful conversations. Yeah. Like insanely impactful. Like people in tears and like super deep stuff. And so that, you know, it's just trying to figure out ways that I can give more and serve more and provide more to the people that are following the content because I think so many that are building brands on social media take for granted. the follower, the person that's commenting,

the person that's sharing something. And man, like, it means the world to me. Yeah. Like, I want to do more and more and more. Like, in the last three episodes of the vlog at the very end, I've done shoutouts to three people, three different people each time, that have been following the content for a long time

and that have been engaged. And I said, you know, this person, this person, man, I appreciate you so much. Like, the messages that you've sent me, the conversations that we've had have meant the world to me and I just appreciate you three just to call it three of them

but doing more of that like I want to do more like we're looking at doing like a FaceTime Friday type deal where there's a specific way that you can you know win or earn or somehow get an opportunity to do a FaceTime like a 10, 15 minute FaceTime we may do a group deal like a group

Zoom call with 10, 15 people and make a little longer just do like Q&A with just but specific people that I can like really try to help on a on a higher level. And finding ways to like spotlight people. Like I don't sell anything, but I don't mind somebody else promoting their business. And so like giving people an opportunity to do that. So where, you know,

someone's watching a vlog episode and they see, you know, you come on and you're able to talk about, you know, your marketing business. And they're like, crap, man, I'd love to be able to, man, I wish one day I could get on an episode of the blog and talk about my, you know, pest control business.

Right. Mississippi. Yeah. Like that would be awesome. And then just continuing to do that to where people stay super, super, super engaged. That to me is extremely important. Yeah, I think it's one of the biggest metrics in social media evaluation is engagement. But I do think it gets lost.

in the sauce sometimes of people get so, I think especially when they get established to a certain degree in the content itself and like what they're doing, that I think that that engagement, you just can't remember, you forget that that's what, the only reason that it matters what you're doing is because people are interested in watching and want to engage with you in some way. Yeah. But, uh, it's, it's an interesting dynamic there too, because you think about, I don't engage with much content ever like I strategically now go into hashtags based around the things that

I'm doing and I'll engage for like an hour and 90 minutes sometimes per day and like real conversations in the comments and stuff but that's like strategic to me that's like business like I don't ever just scroll through and I don't even like stuff like no less comment or share like I can't could not tell you the last time I shared somebody's post so I'm sitting here like getting frustrated over like people not sharing or not commenting I'm like what's last time I I should share it. Yeah. Never.

And so, like, I think people take for granted, like, how, how much of an ask it is for someone to do that. Like, it's a big deal for someone to see your content, read it, watch it, listen to it, whatever, and then like it. And then now they're going to take time to actually put a thought together and comment. And now they're actually going to go through the process and share it to all the people that they know. Like, that's a big freaking deal.

Yeah. And people don't, people that are creating the content don't, don't remember how big of a deal it is. And it's super easy to get caught up and looking at all these metrics, but not understanding what those metrics actually mean. Like that person scrolled through their freaking Facebook, saw your stuff and spent legit time on it.

Like to watch a vlog episode that's half an hour. I'm like a half hour. That's insane. Like that's a long time. Like I just appreciate them watching it, no less if they were to like and comment. But that's one thing. big with our content lately is

is the calls to action like it has to be caused to action like if there's a post without a call to action it's worthless but then do you do it in every post and what are the calls to action because it can't be

you know like if you agree share if you agree and like you've ever seen people that I hate people like let's say you did a post today and you were like comment radical and spell it out in the comments, R-A-D. I'm like, are you kidding me? Like, like, do people, it's great. Like, I get it.

Like, I get what they're trying to do and how they're trying to work the algorithm, but it's absurd. But, like, calls to action that are, like, thought out, thoughtful, really, is the better word. They're like, hey, you know, ask them a question. Like, if it's something about, you know, going into the new year, like, hey,

what's your number one top priority, biggest goal for next year and what can I do to help you, you know, achieve it. Yeah. And then you have people that are engaging in its real conversations. It's not just like a pound emoji or like, you know. And I'm guilty of the pound emoji. Like sometimes when they're replying. When someone replies to me like with a thunds up, I'm kind of like, I give you a pound back.

I'm acknowledging it, but I don't know, you know, what I say. Thank you for the thumb or like. But, dude, I'm telling you, man, like, it's just been a week. And this is actually something I learned from Andy, the importance of it and learned it, but understood the importance of more talking to Andy, is engaging in the hashtags. So, like, all the different, like, life insurance-based hashtags I've been going in. And last night, like, I took probably 20 screenshots, but it happened probably 50 times last night where I went to a post, I commented something thoughtful.

Like, that's a great point that you made there. this, this and this is so critical. More people need to know this. Like, thank you for putting this out there. Five minutes later, they've liked the comment. They've responded to the comment. I've liked their response and they followed. Like 50, 60 times last night laying in bed for 90 minutes doing this.

And I took tons of screenshots because it almost became comical. Because, like, I'm doing it strategically, but I'm also doing it because, like, I care. Yeah, it's a topic you're interested in. Like, I'm looking through these posts and, like, I'm giving real feedback. Like, this one person was doing something. I was like, hey, make sure you put that link in your bio because posting that link in your caption, like, can't click on it. Like, you want to make sure that's kind of a complicated domain. Like, you want to make sure that they actually get to this because this is important stuff that people need to hear.

Yeah. And the guy responded. He's like, man, thank you so much. Like, I didn't even think about that. Like, I completely forgot. Appreciate you giving me that feedback. And he followed me. So now that's somebody from Idaho that's going to be following my content now only because I did that.

Especially I love finding the ones like I don't go when you look at a hashtag, I don't go to the top. I go to the recent because I like finding the ones that have eight likes and zero comments. Yeah. 11 likes and one comment. It's like their brother. Right. I want to comment on this one last night. Like it played out so perfectly. I've literally got it in my phone. This guy posted a video. It was a terrible video. Um, didn't post it the right way. So I could tell like he's just getting started.

But he, you know, posted a video talking about some element of, uh, life insurance. And I commented and just, I was encouraging. I said,

um, you know, great video, keep pumping the content. People need to hear this. Five minutes later, he likes it. 32 seconds later,

he follows me. And that was the video right there. And so like, poor quality, all that. But like, that dude is like, has the,

audacity to put himself out there finally probably very vulnerable right now because he's like oh what do people think i could just put out this my brother joe's gonna call me stupid yeah and just like like to get that little bit of like affirmation like man this is great stuff like keep it going is huge like the people that did that for me when i first got started like that meant the world to me um so i don't necessarily want to go to like the top posts the ones that have 48 comments and 180 comments and just be one more in there like i want to i want to find the people that are you know just getting started. Yeah.

What, any, you know, winding down a little bit, but is any prognostication on platforms at all? Like, it's such a hard thing. I mean, I, you know, hesitate to even bring it up, but it's because it's so hard to predict. But, you know, Facebook's gone down, but it hasn't. I mean, the reach still insane. But, you know, Instagram's on the rise, but organic's getting harder. I mean, is there any tips or?

For anyone listening that, you know, double down. I know, you know, I'm paying more attention to LinkedIn, too. I mean, I used to be all over it and trying to get more on it. I'm definitely all in on Instagram. But, you know, is there anything or a platform or anything that's, like, sticking out, like, that, oh, I got to do more of this or less of that? My favorite thing in the world right now is Instagram stories. Yeah. And I think that's where all the attention is.

I don't think people are scrolling up and down. I think they're scrolling, you know, right to left. on Instagram. And I think if people that are serious about building a personal brand that aren't just, you know, playing with social media just for, you know, recreation, if you think of your Instagram stories as your vlog, then it's a game changer because you can take people through your day and they can get a complete understanding of what you do. You can provide insane value.

and you can almost do, you can do, you can do all of it from Instagram. Mm-hmm. Like if you use zero other cameras, editing, apps, anything,

you can just with what Instagram gives you the ability to do with, you know, boomerangs and all the different filters and all the different super zooms and all the stuff. And you can make it interesting

and real and people can follow you. And I think that if you treat it that way, where people look at your Instagram story and there's a beginning, like a morning, there's an afternoon and there's a night, it's powerful. I joked with someone I said

they should have called it Life. Instagram Life, because you know, story kind of plays towards the whole it's not real. But stories to me are what life is. Yeah. There's been a couple months where

my stories were more created content posted to stories and I quickly realize that I've got to get it's more just holding your phone up organic saying what you're doing like I just did before we started this podcast like it's more that and it's trying to figure out so Andy Dane Carter we've talked about him a bunch he's just the king in this world and

doing so well on all the different platforms but with his Instagram stories it's little things like this that are seemingly so unimportant and you have no idea of the impact that they make. So every day he does an Instagram story or two or maybe even three of the freaking ducks that are outside of his office building. And he calls him the office ducks.

And every day it's just like, hey, there's the office ducks. And this is quick little video, quick little picture, quick little boomerang. So he's in the process of building out his new headquarters. And he said, and I talked to him yesterday, he said to me that he has no less than 50 DMs right now. on Instagram about the ducks that are like people genuinely concerned like what's going to happen to the office ducks when you move and so he did another like Instagram story saying like hey you know heads up just so you know like my new office is only 100 yards from here office ducks are still going to be there and then he does like this secret meetings thing like everywhere

he goes like when he's going into meetings like shh like going into secret meetings and like when he was at jvill hustle when he came to greenville he's like hey I'm doing a secret meeting you know with all these people in the background everybody's like yeah but like this secret meetings like it's just become his thing. So like literally I had a meeting this morning with my team on figuring out what our office ducks in secret meetings is. Right. Like what is it?

And we came up with some ideas, but it's trying to find those things that make your content you. Like when they go to your stuff, like what they remember and what they're like, what they can become like, what's your thing? Like what is your thing? I've been super, impressed with our team and the way we've taken our content to where I feel like when people

see one of my posts like they could you know you could have a hundred posts up on the wall and you could kind of pick mine out because they kind of have a certain style certain kind of theme to it and I got on I recorded I got on Nikki Saunders she does all the content creation for ET for Eric Thomas right and I had spoken to her one time before but I jumped on one of Instagram lives the other night. She said my name and I was like, oh crap, I need to record this. I don't know what she was going to say. But she mentioned that.

She was like, Tyler was someone that had very basic content last year, like just your normal stuff that people put out. He said, but this year he's really stepped up his game. And when I see his stuff as I'm scrolling, I know like, oh, that's Tyler. Like, it's a Tyler Harris post. Like, that's one of his posts. And I think that's super important. Like, that's branding.

Yeah. That's all it is. But platform wise, I mean, Gary's been talking. so much about how you know people are fleeing from Facebook so he's going back to it yeah it's interesting um i've seen facebook dramatically decrease for me um but my my personal um not attention but you know because i'm posting to both but i'm not personally liking facebook as much anymore so that that's going to affect it yeah um i mean if my own usage was a barometer of where it's going. Definitely. I'm on, I don't even get on Facebook. I mean, like I get in the app. I mean, I have

clients. The only reason I'm really in Facebook is because I have clients that are in it and that we're doing well for them because it's their niche, you know, but for me personally and usage, it's just, I'm in Instagram all day. One thing that's been really interesting for me. So I do, I did, I've done a lot of Facebook ads over the last two years, especially this year, done a lot of Facebook ads and then started doing it to where I would also make it an Instagram ad. But about three months ago, I stopped doing Facebook ads and just did Instagram ads. And that has been a very fascinating process to watch play out because, again, I'm not selling anything.

Right. And I'm not really trying to point people to anything specifically. I'm just trying to grow the reach and attention and the following and just, you know, grow the amount of people that are looking at my content on a daily basis right now. And that's so foreign to people. And I was doing it on Facebook and I never got any like super like out of line like weird comments against me promoting posts, boosting posts. Right. Sponsored ads that are just a post and it's just good content, not necessarily like a big call to action or anything. as I switched over to Instagram

the comments are like freaking savage like people are just ruthless in like thinking that it's ego that like this guy has the audacity to run a sponsored ad on his post what he just gets more likes and just gets more like

what a tool like this guy is just the word like some of this stuff like it's the worst like the worst things that have ever been said to me have been said over the last three months on Instagram ads. And, you know, I don't pay much attention to it

because I know the intent and, you know, I'll either delete it or I'll respond. I'll be like, all this tells me is that you haven't consumed any of my content. Because if you consumed any of my content for any period of time, you would know my intent behind this and what I'm trying to do. And, you know, I'll kind of respond then that way

or I'll kind of go back and forth with people. But it just seems to me on Instagram, people, it's so foreign to them that someone would spend money trying to boost the reach of their posts if they weren't trying to sell something. Like so many comments of like, oh, what's this guy trying to sell? Or, oh, what's, you know, can't wait to get an email from this dude on the mastermind that he wants me to join for $1,000 a month. I'm like, first off, I don't have your email because they didn't ask you for it. And I also don't have a mastermind.

Like, it's just, it's, it's been very interesting on Instagram and how that's played out. I think that's the balance. It's interesting. We talk about trends and things. There's this backlash, I feel like swelling. It's been there for digital marketing. I think it plays into that a bit. I think people are becoming way more aware of being marketed to.

And then on these platforms that I don't know where they think the dollars come from to make them or like they think they should just be free and all this. But I think it all plays into a little bit of this awareness level of marketing. And I mean, they're getting specific with trolling you in some way. But I think in the macro of it is like this interesting balance of where we are with digital content and digital advertising. And, you know, like when I talk to my clients, I'm like, you can't hit them over the head. You can't go. It's not going to work.

You know, you might sell two widgets, but we'll sell two widgets. but we'll sell two widgets this week or you want to sell 100 in three months. And so, and it's back to some of the tenants you were saying earlier about brand and telling stories and being narratives. And that's what I counsel my clients on all the time is we've got to tell a story. We've got to be interesting. We've got to be real. We've got to be authentic. And that will lead to success over time.

And I think, you know, I think what you had working against you was like almost this complete, you were like, completely mind-screwing these people like with, wait, he's got to be marketing because they're so jaded with being sold stuff. It's almost in reverse. And I think maybe that there's just so much more of that on Instagram, I guess. Maybe the only ads that you ever see on Instagram are the ones with their, people are getting just bombarded with. Well, it sticks out now when you go through your feed. You know, it's like three cool pictures and then, you know, like yesterday I saw like a tied pen or something. You know, it's like, you know. I watched an Ed Milette interview with Billy Jean is marketing.

And I didn't really know much about him. I kind of like had the initial turn off of like, why is this guy calling himself Billy Jean is marketing. But the more I've gotten to learn about him, he's freaking genius. And this interview is incredible. People should definitely check it out. It's extremely tactical.

But with his content, it talks about the fact that like they're just, they're so creative and thought. in the content that they put out, but they're very upfront in saying, like, this is an advertisement for X. Right. Like throughout the ad, they'll say, like, this is an advertisement, like, three or four times, but the creative is so good. The story is so good, the quality, like, everything is so good that you'll watch an ad until the very end, whether or not you were interested in buying it or not, like, because you were entertained.

And he's got an incredible knack for that. But I think there's something that a lot of people can learn from that. I love that quote that great stories happen to those who tell them. And to me, that's what it's all about. It's all about, you know, telling stories. And really, that's what branding is on social media. It's what it should be. It shouldn't be just promoting, you know, discounts and promoting a website link

and promoting a promo code and promoting this and that. It's like telling the story behind. your brand and around the people that work with you and in the things that you're doing. And again, giving people the opportunity to know you. Yeah. Like, getting people the opportunity to know you and to like you,

like whether they actually like like you as an individual. Because again, when the market turns and someone's a little bit more thoughtful in where that $100 or where that $50 is going to go, it's going to go to the people that they know and like. Yeah. And especially people that are in like financial services and anybody that's in sales. When when things start getting a little tighter, I think people forget, you know, people are so short-sighted in their memories of the cyclical side of the market. Like we've had 10 years.

It's been the biggest, the longest economic growth we've ever had that the market is going to freaking drop. It's inevitable. But when it does, if you're in sales and you've been out there. branding, you've been out there putting out messages and building relationships and getting to where people know and like you, when it comes down to the decision for them to buy a new copier and money's tight, of course they're going to go to the person that they feel like they know and like. Even if someone has something cheaper, they're going to go with the person that they feel like they know and like. And so, you know, the...

No like and trust. No like and trust. Exactly. And I think the... advantage to people like you and I and the unfortunate thing to those that that aren't like you and I is that it takes time and it takes a massive amount of work and that's the problem yeah it's the problem for most that's the opportunity for for people like us is that we're willing to do that and I think that that's you know the reason why the next couple of years is going to be the biggest land grab um ever for social media and that people will never be able to catch up because of the amount of awareness and attention that we'll be able to create.

It'll be impossible to start from zero and to catch up. But I've gotten to a weird place lately where I get super deep with it, like especially when I look at like people that I know, like people here in Greenville that I know, like when I start thinking about the legacy side of things and just the documenting for the sake of this stuff being around forever. And if you start thinking about like, you know, last night as I was laying, in bed, if I could have watched a vlog episode of my dad

when my dad was 33, that would have been the coolest thing ever. Yeah. Or like my grandfather. If I could have watched an Instagram live that you know, my dad did 30 years ago, like if I could watch that content, I would watch it every day. Like it would be

the only thing I watch. Yeah. And I look at people that aren't documenting on social media and aren't building a personal brand. And I think, man if you had the ability to meaning you have an iPhone basically you have a smartphone if you have the ability to do these things and you're choosing not to

if you're robbing future generations from being able to know you and from being able to know your intent and being able to know the type of person you are like like for my daughter for her to be able to have this content when she's 33 to be able to look at the stuff that I was doing and seeing her in these videos and seeing how I talked about her and how I talked about my relationship with her and seeing her grow up like her ability to watch that you hear about these people dying and they find like a diary like I found my grandmother's diary in this old box and I've been reading through it it's been so powerful and I've learned so much and she talked about some weird kinky stuff that was weird for for a few pages and like like you read through this stuff and you're like Like people cherish that stuff. Oh, yeah. Absolutely cherish it. Well, imagine being able to have a thousand hours of content that showed your dad or your mom or whoever's like daily life.

So if people had the ability to go do that and quite frankly pretty easily go do that and they choose not to, that's a pretty bold statement. Yeah. Like I know I can do this. I see Tyler doing it. I see Ryan do it. I see these other people doing it. I'm just not going to do it. Yeah.

Like, I don't think my kids deserve to have that. I don't think my grandkids or my great-grandkids, I don't think they need to know about me. Like, I don't think that, like, it's, like, it's pretty, I look at it pretty black and white. It's pretty cut, cut and dry. Like, if you had the ability, but you chose not to, it's like, why? To me, like, that's, that's the way I look at all this stuff on social media. Like, yeah, it's going to lead to incredible business success in the future. and yeah, it's going to lead to being able to impact lives and do all this other stuff.

But at the end of the day, like my great, great, great grandkids are going to be able to listen to this interview that you and I are having. And as I'm saying these words right now, they're going like, man, great, great granddad was right because I'm freaking listening to this right now. And I wouldn't have been able to unless you sat down on a Thursday and chose to spend an hour and a half of this time that way. You know? Yep. Like that's. If nothing else. If nothing else, it's worth that.

Oh, yeah. You know, if it's not about dollars and cents, if it leads to no business, if it does nothing, you've created a record, a journal of, you know, a moment in time.

Like Jonathan Parker's, his, our dad's diary, or my dad's diary, or your dad's diary, whatever it's called, like, everywhere he goes,

he's flipping up his iPhone, and he's like, hey, what's up boys, talking to his three sons. Yeah. And he's like, hey,

I'm about to do this interview. with Ryan and Ryan's a great guy here in Greenville. You should definitely get to know him. Like in case like literally he were to die tomorrow. Yeah. He's got like the last six months or however long he's been doing it. Like documented with all these lessons he wants to teach his kids and like he ends it with this like mantra of like like how to treat your mother and like be a good person.

I can't remember what the exact words are. But it's awesome. And like literally it's I don't even know if like the intent from the beginning was to put it out there publicly. But it's just him literally flipping up his case. camera talking into it for two minutes. I've talked into it before. You probably have like Andy Dane Carter when he came and spoke.

He had Andy talking to it. And it was so cool for me to be able to jump on there and be like, man, like you guys, like you guys have to know like your dad's freaking incredible. And the fact that he's even doing this shows how much he loves you. And like it's so awesome. Like think about if he were to die tomorrow and they have the funeral. And the kids who are young, like as they get old and they start to understand for them to be able to look back and be like, that was the day before my dad died.

and he was making this video for me because he wanted me to have it. Like, I can get super deep on that because it's, I mean, it's, it's almost like a responsibility to me. If you have the ability to, like, why wouldn't you? I think, and unfortunately, it's one of two things. One, just the aloofness maybe of people,

but I think it's more that they're, because I deal with clients every day because I tell them they should be doing this. And usually it's, worried about what other people think. Oh, yeah. They're just worried of being judged. They're worried about their buddy Bob on the golf course going,

oh, Tim, I see you now posting stuff on yourself. Yeah, you know. I saw you your Tony Robbins post the other day. It was really great. Exactly. And then that person is so insecure that's saying that comment. And so once you recognize that, once one, you free yourself of not caring,

which is hard to do. And we never 100% get there. But when you get 90% there, you've cured most of it. And then the other two realizing the problem is really with the person that's throwing that lad out there. They're the ones that are rooted in it. But not to get in the whole personality. You'll never not care. The focus is not letting other people's opinions affect what you do.

Exactly. Like, I care when someone, like, makes fun of me. Yeah. But I don't let it stop me from doing what I'm doing. Like I still post five seconds later. I'm like, dang, that was kind of hurt for what they just said. I'm going to jump on Instagram live and talk about it. Yeah.

You've seen, and we've both experienced this, because my business at Radical is 99% due to my social media presence. Yeah. I mean, now I'm doing social media marketing, so, yeah, it's related, and it's, you know, an ad agency and all that. But it wouldn't matter if I was doing insurance or doing a lawyer, I was a lawyer. I mean, I would say 80% of radical businesses from DMs on Instagram.

Yeah. Like from either a client reaching out to me or me DMs, you know, a prospect. And I think that's awesome, but I think that's that really goes and kudos to you for still spending time, energy resources on focusing on your personal brand. Exactly. Because I went through a period of time last year where I was trying to find a social media. agency or someone that, you know, worked in the social media world in, in Greenville or Atlanta or Charlotte or Nashville or somewhere in the southeast.

Right. And the first thing I would do, I'd Google and find these agencies. And the first thing I'd do is I'd look them up on Instagram. And I've got a website that I'm sitting here looking at, and it says, you know, Atlanta's number one social media, yada, yada, yada, yada, yada, yeah. And I go to their Instagram page,

and they've got 900 followers and, you know, 147 posts and I'm like, how is this possible? Like, how is it possible? And they'll all tell you the same thing. We're too busy working on the clients.

And I've said this to people and then I'm like, oh, crap, I was talking about them, which I'm glad I'm not talking about you because like you're the example of the opposite. Like, they'll say like, yeah, well, we focus on our clients' brands and, you know, we would rather

the success of our clients speak volumes than having our personal. I'm like, yeah, because you're lazy. Like, you're not making time for it. Like, it's just because you didn't, didn't do it. Like, you know what to do and you know how to do it. So like, why? That's even worse. Why wouldn't you do it? I'm like, we are talking about the fat personal trainer right now, right? Like, I'm not going to you for personal training if you're fat. Like, I'm just not going to do it. Um, but it was frustrating because I couldn't find anyone. Like, it was little like no. And like, I get it. Like, you're busy with all the clients and stuff like that. But those that are still doing what they,

I don't ever want to tell somebody else to do what I'm not doing, like ever. That's leading by example and all that good stuff. But that's why I love about what you're doing. And that's why you're seeing so much of that. And I'm not, all my personal, and it's all come through my personal.

I mean, some's come through radical now that we're, you know, an entity and we're doing a lot of social, but it's come through my personal channel where I may be one out of 30 posts even talk about, you know,

a capability. of the agency. It's more just my personal brand and my personal beliefs and all that. I mean, which is more back to what you're saying. Like, I'm not asking. I've never posted on my personal page,

hey, well, you do business with my ad agency. No, I just tell my truth, you know, of who I am. And yeah,

I'll show a video of like a cool video we did with a, you know, promotion or something like, because it's just a cool video. But that's just back to like building the brand and being transparent and authentic. And, it will lead to success.

And like if anyone's listening, and I think you've heard this from Tyler, but I think it's kind of like the overarching theme of this is like the importance of personal branding, and it will lead to what you want it to, but you don't have to force it and you don't have to sell to make it happen. Yeah, I agree 100%.

I mean, anytime anyone asks me, Hey, man, how can I build my personal brand or, you know, what are some tricks and tips and this and that? And I'm like, hey, just post three times a day for a week and then DM me. I'm like, they never do it, ever. I'm like three times a day. Like three times a day? And I'm like, yeah, yes, three times a day. And then we'll talk about some other strategies moving forward.

But it's just those basics. It's just sticking to the basics and just being consistent. Like if you just put out a message consistently over. a period of time, you cannot succeed. Like, you can't not succeed. It's just how it works. I love it, man, but I love that you're living it by example. Well, man, I'm so proud of everything you've accomplished and coming on for a second time.

And we'll be soon to be third. I know a lot of people listening follow your content. But as we wrap up here, tell everybody where they can find you. you and just some of your handles and things like that. Yeah, so it's at Tyler Jack Harris on Instagram and Facebook. We're going to be redoing the site. I just got Tylerjackherst.com last night, lock that down.

But right now it's Tyler Harris page.com. But basically, if you just go to Instagram, you're going to find everything that you need, all the podcast stuff, and check out the stories because the stories all have swipe-ups to all the different things that we have going on. Sweet. Well, really proud of everything you're doing.

And we'll continue to follow and really excited where we're headed with Greenville Hustle and just other collaborations we may get into. But that's all for today on the Radical podcast. Really appreciate everyone listening. Follow along to everything at radical.compan. That's the website. And then we're on all the channels. So radical results on Instagram. And really appreciate everyone listening.

Hope everyone has a great rest of the day. See you.