Right About Now - Legendary Business Advice - Raise the Bar for Your PR with Jen Gottlieb - Named the #2 Entrepreneur in the World by Maxim Magazine

Episode Date: January 3, 2023

Keynotes from the episode: Jen talks about how it was like being featured on Maxim magazine as the #2 entrepreneur in the world and how she did it (01:50) Jen started with VH1 and she shares how being her authentic self got the role she wanted (04:29) Ryan and Jen talk about imposter syndrome and being original (08:25) Jen transitions from being on stage (her dream) to being a businesswoman (and helping people) (13:03) How resilience and persistence helped Jen overcome the rejection as an actress and as a businesswoman  - which framed her entrepreneurial journey (15:31) Jen shares her PR journey - How she re-aligned her brand, pursued her passion while helping people (20:17) You need to have Credibility-Influence-Authority (CIA) and Fear-Of-Missed-Opportunity FOMO (28:07) Authority is like a flashy badge - amplify your wins (32:14) Event about building your brand with big celebrity speakers in May 2023 (33:51) This episode is packed with energy, wisdom, and passion and we know you will get a ton of value from this.To keep up with Jen, follow her on Instagram @jen_gottlieb or linktree https://linktr.ee/jengottliebLearn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. I'm Ryan Offord, your host. Excited today. Talking to another media person, another famous, famous woman.

She's a pretty lady, but she's a damn good business person talking to Jen. Gottlieb, co-founder, Super Connector Media. What's up, Jen? What's up, Ryan? I'm super excited to be here. Hey, it's a rad cast. I like radical people. You fit the bill in spades.

So I'm pumped. Same. I'm pumped at that background. I'm having, I lived and had a similar background for many years. And I'm like, I miss it in a lot of ways, but then I kind of don't. Like that part of me is like, oh, man, I wish I was there. I'm like, oh, man, maybe you don't. I don't know.

Yeah. New York is like a love hate. Like right now, it's so cool. It looks really pretty. It looks beautiful. It looks like it's a sunny gorge day, but it's freezing out there right now. So, you know, like you can think about that. If you're a foam away and you're jealous, just no, you can't even go outside.

You just have to look at it. I just like the convenience of everything in New York, you know, just like in a way, I guess some people think it's inconvenient, but I like this. You walk out of your flat and it's like, boom, you know, anything you want, any bar or your restaurant, any food, everything was kind of at your fingertips. and just the energy of the city when I was working in the ad game there. It was kind of like, I don't know, refreshing. And then if I wanted to leave, it was kind of a pain in the ass. So I don't know. Getting in the black car, driving to Basking Ridge, New Jersey.

God, those are some stories. Oh, yeah. So what's going on, Jen? Lots happening. Congrats. Top. Is it 20 entrepreneurs, Maxa Magazine? Yeah, I was number two.

Number two. I think it was 10. I don't know how many there were. Yeah, something. Number two out of 20. I mean, you can't get, I mean, there's only one other place, but damn, I mean, congrats. Thank you. Yeah, it was really cool.

And I wrote about it. And we were talking about this before we hit record. But back in the day when I was on VH1 and I was like the hot chick, quote unquote, that was like my claim to fame. And I really just relied on that and that alone. And it went down a very slippery slope of me completely losing myself. But I always wanted to be. be in Maxum. I was like, I want to be in that hot 100 or whatever. I think they did like the hot 100. So I don't remember what it was called or something. And I would like tell my friends to vote for

me because I just really wanted to be like in a really skimpy outfit in Maxim just like for people telling me how hot I was. Like it was a very, I was in a place where that was important to me. And that was like on my vision board and something I always visualized. And it's so fun to look at it now to be finally featured in Maxim because I never made it to the hot 100. list. I didn't get it. And I always tell everybody, when you want something and you don't get it, it's not necessarily like a no forever. It's just a yes to something else. And you may not even realize it, but the yes that you're going to get eventually is going to be so much better than the no that you just got that you really wanted. And so now that I'm finally featured a maximum,

it's like, oh, thank God it was not a hot 100 Maxim girl because now I'm, you know, the top two one of the top entrepreneurs in the world by Maxim magazine, which is so much better. So it's not necessarily what you want is going to happen, but that's a okay because a lot of the times you will get something so much better. You just have to wait for it. You have to keep putting in the work. That's right. Well, you've been building a brand a long time. And so congratulations on that. I do want to talk about that. I mean, it was interesting, you know, I've seen you. I know who you were. I grew up in the VH1 MTV, like days. Like I was like, why does she seem so familiar? Then I looked at some of the shows. I was like, okay, I know exactly why. And, I mean,

reflect on those times. I mean, you know, like, what, what was it like during that stage? How is it? I mean, media has changed so much, as you know. I mean, it's like TV's, I don't want to say it's not dead. I step short of saying that. It's just changed so much and distractions and where media is on the smartphone and on social media. But reflect on those VH1 days. I mean, talk to me about that. So the VH1 thing really happened on X. So I was an actress. I was studying musical theater in college. And then I dropped out of college. I moved to New York City to study musical theater at a two-year conservatory program where I was like, I'm going to be on Broadway. And immediately after studying at the school that I was at called the American Musical and Dramatic Academy, I booked my dream role in the Broadway national tour of the wedding singer. You know the Adam Sandler movie?

Oh, yeah. Yeah. So I played Linda the bitch that leaves Robbie Hart at the altar. And in the show, she's the girl's like, take off my Van Halen. shirt before you curse the band and they break up. You know, like, Linda, you a bitch. So in the show, she's like this, like, Lita Ford, like, want to be rock stars. She kind of looks like a combination of Joan Jett and, like, 80s, Madonna, like a virgin.

And she's just this hilarious wannabe rock star chick. So I was on the road playing this character for a year. And I get back from doing that. And I see this audition for, like, a sexy rocker chick. And I'm like, oh, I could play that part. I just play that part. I'm good. I could play that character.

I know nothing about heavy metal music. I know nothing about rock and roll at all. I am like, you know, as anti-heavy metal as you can possibly get. I've never even listened to a song before in my life. But I'm like, this is a gig. I'm an actress. I can go get this. I'm going to go land this.

I needed a job. So what I did is the night before the audition, I remember I googled like everything there was to know about heavy metal. And I'm like studying and learning and trying to feel. figure out like, okay, what can I say to get this job and make them believe that I know about heavy metal music? So I'm like learning all the band names and I go in and I pretty much, I felt like I bombed the audition because I kind of forgot all the things that I was memorizing. I was like, they're like, what kind of music do you like? And I'm like, I like everything from Beyonce to

Black Sabbath. And they could probably tell that I didn't know what the hell I was talking about. this is a fun side note so I'm going to I'll tell you all about the show but how I got the job is I like it this is part of it I want to hear it so at the end of the audition like I do the whole thing where I'm like guessing what heavy metal music I like and they're asking me all these questions and I act out the role that I'm supposed to play which is the prize girl that brings out the box of junk my name on the show was Miss Box of Junk and I was just the hot prize girl that would bring out this box and they would stick their hand in my box and pull out a prize very degrading but I was like all about it I needed to do job. I'm an actress. Let's go. And so at the end of the audition, they're like, oh, Jen, I noticed at the bottom of your resume, it says that you do a great Britney Spears impersonation. And I put that on the bottom of my resume just as something funny, but I forgot it was there for this heavy metal audition. And I'm like, this couldn't get any worse. I'm like, I did not get this. So I'm like, yeah, okay, I do. They're like, can we see your Britney? And so I do my Britney Spears impersonation. And they're all laughing hysterically. It's like an uproar. Everyone's.

finally is alive after being kind of bored with me because I didn't know what I was talking about. I leave. They call me like two weeks later and they're like, we want you to be Miss Box of Junk on that metal show. And I'm like, really? They're like, yes, you made everyone laugh. We, you, your Britney Spirit's invitation got me, got you the role. And I'm like, that was the first moment in time when I learned that being my most authentic self is always what's going to get people to lean in and pay attention. Because it wasn't that I knew everything about having metal music. It was the, it was the me. It was when I finally, like, let myself shine that actually got me the gig. So I get this gig by being myself, ironically, but I immediately reverted to,

I have to play this version of myself that wasn't me. I had to become heavy metal gen. So I wore, like, you know, super tight, like spandex pants and I cut up all these rocker shirts and I pretended I like heavy metal music, even though I didn't. And before I knew it, I had this big audience of all these metal guys that thought I was like this metal. girl. And I had built this brand that was a lie. And if you want to know, like, what, what it was like on the show, like I got to meet all these huge rock stars, like big time rock stars. And one thing that I learned about, about people from this experience, is that everybody, even the biggest rock stars in the world, have imposter syndrome. Because even the biggest

people that perform for years and years in front of millions of people would come backstage and they would be so nervous to go on and be interviewed and they would come backstage and they would say to me, did I do okay? Was that good enough? I'm like, dude, you're slash. Like, are you asking me if you were good enough? Are you kidding? So it was a really nice reminder to me that people are people are people. And like every time I get nervous or I feel like an imposter or I feel not good enough, I'm like everybody experiences that. It's a human condition. And it was a lot of fun. I lost myself along the way because I was playing a fake version of myself that couldn't have been further from who I really was.

And when the show ended, I had to reinvent myself and start showing the world who I am. And that was a big lesson in a lot of ways. But I'm really grateful for the time. It was fun. And it gives me a really amazing story to tell, a lot of really amazing stories to tell. Yeah, I mean, a lot to impact there.

But it's like the biggest thing, it was towards the end there. I mean, it was a lot there. But it's like the humanity of it. Like, Yeah. And we preach this a lot, and I talk to this a lot as like being human, like people take it for granted that, that they're, that like famous people don't get nervous or that, uh, we all end up doing exactly what we plan to do. Like everything looks so planned and so coordinated, like you being on that show and being the rocker chick and doing all those things like all that.

But behind all that veil was, okay, here's a girl who has these aspirations of dream trying to make the, most, the most of it and it's not exactly who she is and from the outside looking in though it probably looked like you had everything going for it everything was perfect and no one would have known that story or that instance at the time and i think people can take from that like the react i don't know why people it seems so simple that like being yourself is like you know everybody's an original but why do people have such a hard damn time living to that you know i don't know Are they just scared? Yeah.

I mean, well, I always say, like, don't compare your real life to somebody else's highlight real on social media. Yeah. Because, well, it looked like I was living the life and, like, all these photos with all these rock stars. I was really out of alignment. I was really lost. I was really depressed during that time because I was living a lie. And I was, like, having an internal argument with myself all the time. Who am I?

Right. Like, who, who am? I was in a toxic relationship. And I believe when you're out of alignment in your job, you usually start to get out of alignment in your real life, too. And it started to all fall apart. But publicly, it looked great. And I think that people have a really big fear now with social media, especially a big fear of being judged, of not being perfect, of not being good enough, because we spend a lot of time scrolling and comparing ourselves to other people's highlight reels. So the first thing is you're probably not looking at something that's completely real.

And I hope for that person that it is completely real. But a lot of the times we just share it the great stuff. And that's A. OK, because that's what social media is for. but we need to remember that it's not all necessarily really what's going on behind the scenes. And then also, you know, we compare our chapter one to somebody else's chapter 20. So while maybe we're just getting started, maybe someone watches you and they're like, they want to start a podcast and they see your huge podcast and then they start to think, I can't do that.

Look at how great he is. Look at how many, like, listeners he has, how many downloads he has. I could never get to that. But what they didn't see is you starting from square one, building it from scratch, having nobody listening to you, I'm sure, from the first one. and having to put the work in and the consistency, and they didn't see that, right? So we need to remember that when we find ourselves comparing

and fearing judgment and fearing being imperfect and fearing starting from the beginning. Everybody starts somewhere. Beyonce started from zero. We all started from zero. Yep, absolutely. And I think I had negative five people listening. The first six months, I literally like set the schedule.

I'm like, I think my mom, my dad, and listen to it 10 times each, so I'd have 20 downloads. My wife wouldn't even listen to it. No, it's exactly right. And the journey's all part of it. Everybody's journey is different. I do have a question. Do you still know the words to Annie?

To Annie? I remember reading that in your bio, and I was like, I intrinsically remember like the Annie movie and all the songs. Wasn't that like your first, that you knew you were going to be a, singer, Broadway actress, like, you know, your first taste? I will never forget the moment that I knew I wanted to be on stage for the rest of my life. And it was, I was in this children's touring company where we, you know, would get up and sing

different Broadway musicals. It was always my dream to be Annie. I never got to be Annie, like in the actual show. But every birthday wish, I would blow out my candles, like, I wish to be Annie. And I finally got the chance to sing one of the songs in like, in a show where we sang a lot of different Broadway songs. It wasn't really any. But I remember I was singing that song.

And you know, you have those vivid memories from your childhood, that some of them are just, like, time stamped into your brain. And I remember looking out into the audience and seeing, like, my mom and my dad and the lights and, like, singing Annie. And I was just like, there is nothing better than this. This is what I want to do for the rest of my life. And it's so funny because, and this goes back to what we were talking about in the beginning, that sometimes it's what you want, but sometimes it's so much better than you could have even imagined. Because what I always thought, and even throughout my entire young adulthood,

auditioning for musicals. I thought that my future was going to be singing other people's songs, reading other people's lines, being in a show where I, you know, auditioned and waited for someone to pick me and or, you know, being on television where I recited lines and played a part. And I didn't allow myself to really expand and say, well, maybe there's a different way to perform. And I remember when I quit acting and I started building my business, my parents said, Jen, are you sure you want to like put your dream? I'm like, you guys, I'm not quitting my dream. I know for sure that I'll end up back on stage. I don't know how.

I don't know in what capacity, but I'm going to end up back on stage. And now that I'm a motivational speaker and I speak for a living and I teach and I get to use my own words and I get to pick myself instead of waiting for someone else to pick me and I'm on stage having those same moments that I had when I was a kid, but it's so much better and so much different. I get to help people. It's so freaking cool. But I could have never envisioned that when I was stuck in the, in looking it just inside

the box of what it should be being an actress. I didn't allow myself to expand. And now that I look backwards, when I connect the dots, I'm like, oh, wow, it was what I wanted. But it's so much better than I could have ever imagined then. I love it. I love it. What framed your business perspective? Like, you're now number two entrepreneur in the world for Maxa Magazine.

Congrats on that again. I mean, that was like the last thing I read about you. I'm like, damn. but like what framed your so you're seeing your actress multi-talented attractive you've been on V820 if it wasn't the right path but something molded you as a business person i have to think i'm sure there's just natural ability there but like what kind of bringing us to today and with super connecting all that stuff but like what what do you felt like molded you Jen as the business person It was really a lot of getting heard, no.

I think that one of the most powerful tools that a successful entrepreneur can have is resiliency and the ability to be persistent even when you're getting heard, no, and you're getting rejected. Because I think many, and I don't even think this, I know for a fact, because I see it every day. Many people, the second that they hear no, or they get rejected or the thing that they want doesn't work, they stop. Or they just feel like, oh, I guess this isn't for me. I'll, you know, go grocery shopping today and forget it. I'm not going to try anymore, right? I'm going to go binge Netflix or do something else that makes me feel good because I don't want to be rejected.

When I was an actress, I was a professional auditioner, so which means I got rejected probably 10 times a day. Like, no, no, no, no, no. So I got really, really, really good at hearing no. And no doesn't bother me anymore. So as an entrepreneur when I was building my business, I got heard no all the time. I got on sales calls that I didn't, you know, close all the time, but I was resilient and persistent and I didn't stop until I got the yes. And I think that that was built in inside of me from being an actress and being heard no again and again and again and being okay with that. I think one of the

most powerful tools that you can own while building a business is being best friends with the word no and being like, oh, you're rejecting me. You're saying no to me. Okay, cool. That's just going to motivate me to go forward again in another way and I'll show you. And I had that mindset building my business. And so I never stopped ever. And I still don't ever stop. And I get here no still to this day all the time when I, you know, I'm trying to speak on big stages or I'm trying to get to the next level of my business or we fail at something or don't close a sale or one of our launches doesn't go as well as we wanted it to. I'm like, okay, watch me. I'm going to do it again. I'm going to learn from that no. I'm going to take whatever I learned and I'm going to

put it towards the next one to make it an even bigger yes. And that has framed my, my entrepreneurial journey in a big way. I say you, when you dwell, you live in hell. So I think, I mean, literally that I was talking on the show and there's like, what's the secret to success and all that? What are common characteristics of successful people? Successful people, not, it's not that we don't all have a pity party every now and then. I throw, I have banners and clowns and everyone at my pity parties. But look, I'm telling you, if you dwell, you will never, I think the best entrepreneurs, like you said, you get no.

If you dwell in that moment, it's just you've got to push forward. Like you can't, you cannot stop. We all have to have a moment. But like, you have to be just intrinsically driven to like the next thing or how I reframe a no to a yes. It's just I don't think you can grasp that enough if someone's trying to be an entrepreneur, how much, how important that. is, you know, like just not overthinking that no until, because you'll just convince yourself that you're not good enough or you can't make it. Like it's just, you can't live in that space. Oh, no, you can live in it for a few minutes. So I like what you said. You're like, I like to have

my pity party. So I will keep my pity party in a container. You got to do your feelings. It's important. Personal development yourself out of your feelings or they're going to show up in different ways and your family's going to hate you because you're going to be resentful and spiteful. You just need the timeline. I'm like, okay, I'm pissed. I'm going to go. grieve for the next hour or I'm going to go, you know, for the rest of the day, I can be pissed off. But once I'm done being pissed off, I'm going to reflect and see what did I learn from this failure or this fuck up or this no or this rejection. And I'm going to move forward with a new player.

But give yourself a container. I think the biggest mistake is that people are like upset forever or they hold on to it or they hold resentment or they hold resentment or they hold on to, um, like they, you know, that's like drinking poison and hoping the other person dies if you hold resentment towards somebody else. right it's only hurting you you got to let go and you got to move on so take your moment be upset then be like okay i'm done this is my container i'm over the container and now i'm moving forward looking at what i learned and how am i going to turn this no into a yes 100% all right jen let's talk some PR let's go modern PR like talk to me what what got you specifically other than some natural connections natural ability and those things but what

talk to me about your journey into PR and then, you know, leading up to, you know, what you guys are doing for people. Yeah. So when I, my, my whole that metal show portion of my life ended, it ended with a big bang because in one week's time, the guy that I thought I was going to marry, broke up with me, kicked me out of the apartment because he was cheating on me with one of our friends. And my show got canceled. And so I went from living in this multi-million dollar apartment on the Upper West Side with this guy that. I thought I was going to marry to, with this, you know, TV show and this job to living in a tiny little bedroom with a window that faced a brick wall with six other actors in an apartment. Cold hard change.

Oh, yeah. So I was like staring out at that brick wall and I'm like, one day I will know why this happened. And that's all I could say. One day I will know why this happened. And really, one day you always know why you don't necessarily know in the moment. I didn't know for a very long time. But now I'm talking to you. And I'd be like, oh, this is exactly why it happened.

And I decided in that moment that I needed to, I wanted to be an entrepreneur. I wanted to build a business. I didn't want to wait for somebody to pick me anymore. I wanted to choose myself. And I was really into fitness. I was really into like healthy living. And I knew how to work out as an actress, like as a performer. I was really good at that.

And I always wanted to train people. So I was like being a trainer is a great gig because I can still act. And I could like make my own schedule. It's kind of like being an entrepreneur. So that was the first business that I decided to build. And I needed to rebrand myself, though, because everybody knew me as this heavy metal chick. And I was, that's who I was. So I had to do a lot of rebranding and a lot of repositioning and a lot of changing the narrative.

And I didn't really know anything about business or marketing, but I knew a hell of a lot about PR. I had a lot of relationships. I had a lot of people that I knew that knew a lot about that. So I started getting featured in the media as a fitness girl and telling the story about how I went from being on that metal show to now. helping people transform their bodies and their lives. And I started getting on TV for it. I started getting into publications for it. I started amplifying and leveraging all of that media to tell a different story.

And so I started learning how to do that kind of by just doing it and implementing it myself. And then I met my now husband, Chris. And he was doing these events for entrepreneurs that connected them to the media. And I'm like, this is cool. He was teaching them how to pitch themselves, how to get themselves into the media. And I saw something very cool when I looked. at this vision. I was like, you're doing events. I'm really good on stage. I haven't been on stage in a long time. I know how to teach people how to do this. And then there was another through line

that a lot of these people that he was teaching how to get in the media, they had a lot of mindset issues. They had a lot of lack of confidence, fear, imposter syndrome. And I had a lot of tips on how to be more confident and how to get over rejection and how to be per se how to have perseverance, how to be persistent. So we came together and we're like, let's build superconnector media and let's do PR differently. Let's lead with the mindset piece. Let's teach people how to be more confident. Let's teach people how to share their mess as their message, their real version of who they are, because I spent a long time just sharing the fake version of who I was. And let's make this a show. And so we started producing these events that connected entrepreneurs to the media on Fair Advantage

Live in New York City. And that grew into our agency, which then was acquired this year. So we don't have a PR agency anymore. But now we teach thought leaders, entrepreneurs, business owners, authors, speakers, how to build profitable brands, not just by leveraging PR, but by leveraging social media, all types of media, podcasts, YouTube, and being visible and omnipresent. And it's so fun. And that's the story. I love it, though, but you know, you nailed it. Like, I use this term all the time.

It's become like my catch term, and it sounds so bad. You eat your own dog food. Like, you have learned, you learned your skill and you honed your craft and then you re-deconstructed it, engineered it into a business and doing it for others, killer, you know, not just making it up. And then you sold it. And now you're doing it. What I really love about what you're doing, it really caught my attention was you couldn't

be more right about who owns the relationships and have relationships with media. And the way you guys frame that, it's so important for people. And I'm not dogging on traditional PR agencies. Look, I've worked for them. I know them. But like, but they own a relationship. I love how you're training people to build the relationships and do it for themselves on some level, but also just building those true connections one to one.

Yeah. That's one of the reasons why we sold the agency arm of our company. We noticed that our mastermind members and the people that we were teaching were actually getting better results because they weren't renting the relationships. They weren't renting the information. They owned the information and they owned the relationships and they knew how to do it themselves. And that is real equity in yourself and in your company. When you know how to pitch and you have the people in your Rolodex to pitch too,

that's, you know, now you've got the power. And so these people that we're helping own that power, they own that equity, they own that knowledge, and they're getting unbelievable results. And we're like, you know what? This is what we're passionate about. Not only are they getting amazing results, but they're also transforming their lives and lives with their families

and their mindsets and their confidence levels. And so we're like, what if we took all of our energy and we took it away from the agency and we put it in, to our events and our trainings and our teachings and our masterminds. And we sold the agency this year. And that was actually taking a very profitable arm of our company and getting rid of it. And many people would say, don't fix what it's not broken. Like leave it alone.

It's, you know, running. And we're like, this doesn't spill our cup. It doesn't make us happy. And we made that decision and made that pivot this year. I like it. I mean, it's tough, but I respect the hell out of it. And I like that, you know, you're staying in the same lane. It's just on a different highway, you know.

And it's great to see. And I, you know, it's, I literally have a tag. I'm trademarking. It pays to be known. And like literally, because it does. And owning and creating relationships, you have to amplify your message. This world with which we live in to, you know, hide behind a desk or do these. things like those days are over like you have to be able to get your story out there be in front of

people and amplify and it sounds like you know that's what you guys are doing you know the top top of your game number two on maximum thank you i love celebrating this i haven't gotten to celebrate this this much ever yet so so much fun yeah i feel like if you have a service a story or a product that helps people it's your responsibility to be seen. Because every day that goes by that you're not is another day that those people that need your help are going to go pay someone else or listen to someone else or follow someone else. It's not as good as you and doesn't care as much as you simply because you're too insecure

about putting yourself out there. So if you're not being seen because you're scared of what people will think or you're scared that it's not perfect enough or you're scared of being judged, it's actually I hate to do this to, but I'm a New Yorker and I give tough love. It's selfish. You're right. Let's give some value. We're already given tons of value.

I can already like see the, I can see the minds working of our listeners going, damn, you know, Ryan says these things. And he gets Jen on here. And she's like telling us the same thing times 100. And holy shit, she's pivoted and sold companies. I got to do this shit. So talk to me about like, what's in the playbook? Like at a high level. I know we're going to give all the links and all that stuff.

So everybody can come follow you, sign up for whatever and learn tons of shit, one to one, whatever that looks like. But talk to me about what's, you know, if you've got the mini, the mini course playbook, like what's like the number one first step for someone that's trying to, you know, they've got a business. Maybe it's already successful, but they would have pour gas on the fire by telling that story individually as a CEO or, you know, they're starting their personal brand journey. Like are there a few tips or tricks of the playbook we can share? Yeah. So I like to live by these three letters. CIA. So you want to build credibility, influence, and authority.

Those are the three things. If you have those three things, people will buy from you forever. They'll listen to you forever. They will follow you forever. And they will really think of you as a recognized expert. That's the number one most important thing, that you have credibility, influence, and authority. And the fastest way to create credibility is to be featured in trusted sources, like trusted publications or TV shows or podcasts.

Because here's the thing. any Joe Schmoe can get on the internet and say that they're awesome. Anyone. Anyone can go and get on Instagram and be like, I am the best business coach in the world. I'm the best, um, you know, real estate person in the entire world. But not anyone can be featured in Forbes. Not anyone can be on the radcast. Not anybody can be featured in Business Insider or in Maxim. So you want to make sure that you create that credibility. And the fastest way to figure out where you should be creating credibility is to use FOMO as fuel. And I meet what I mean by FOMO is not fear of missing out. but it's more fear of missed opportunity.

So that thing we were talking about in the beginning where people are comparing their chapter one to somebody else's chapter 20, go do that, go look at people that are doing the same thing as you or something similar that are, that you are kind of phomowing over. You're like, wow, I wish I could be visible

like that person, and go see what kind of credibility markers they have. What podcasts have they been on? What articles have featured them? Who's writing about them? What writers? What are writing about them? Because those people, those publications,

those shows, talk about, the same topic that you do and feature the same type of people as you. So those are going to be your hints and your guideline as far as your roadmap of where you want to be and where you want to be featured to create that credibility for your brand. So you can start reaching out to those publications, to those podcasts and pitching yourself to create credibility. And then when it comes to influence, the biggest tip that I have to build influence is, again, like you can't build influence on your own.

It's very difficult. The algorithm makes it very difficult to just try to post stuff and create influence. and become someone that's influential. So you have to be featured on OPA, other people's audiences. So you want to create relationships and connections with other influential people. So they will feature you in front of their audience. And you've got to be really strategic about that because you want to be featured in front of people's audiences that are the type of audience that you want.

So for me to go be featured in front of a heavy metal audience right now, like if I were to go tap Eddie Trunk, the guy that was on the show with me, be like, be on your podcast. I'm sure he'd love to have me. But then I'm going to be in front of like a whole bunch of people that I don't necessarily want following me, right? They're not going to buy my stuff. They'll be great followers, but then I'm going to be in the exact same position that I was in ages ago.

So you want to be really strategic in the type of audiences that you're getting in front of, but the fastest way is to leverage other people's audiences. So you want to really dive into your network. Who do you know? Who can you connect with? How can you serve some influential people and help them so that they're going to want to help you to share their stuff? I'm sure like whoever gives you.

like a five-star review on your podcast, maybe DMs you, I gave you a five-star review. I shared it. You're going to remember that. That's right. And they'll provide value. I love that. And, you know, speaking of, I'm going to live up to a authority. The Radcast is the authority in marketing and business because we have the number two entrepreneur,

according to my Maxim magazine, Jen Gottlieb here on the Radcast. So, see, building authority here, Jen, I'm taking, I'm eating my own, I eating your dog food and mine. I love it. Well, the analogy I'd like to use for authority. This is my favorite thing in the world because it ties the whole CIA thing in. All right. So, like, we're watching a movie and there's like an undercover agent. Nobody knows he's undercover.

He's Joe Shmo. Nobody listens to him. Everyone thinks he's a, you know, a bunch of bullshit. But then when that CIA agent flashes his badge, suddenly everybody needs to listen to him, right? All of a sudden, the only thing that changed was that he was holding up a badge or she was holding up a badge. It was the only thing that changed. So your authority is like flashing your badge. So it's taking that credibility and influence and amplifying it everywhere, flashing that badge, flashing that badge that gives you power, authority, power.

So people want to listen to you. So that's why we teach amplification and we teach it like no other, like how to take a media win like that maximum hit that I got and share it in a way that's going to make somebody want to put me on their podcast and talk all about that maximum win, right? You wouldn't know about that if I didn't share it in the way that I shared it and told the story that I told when I wrote the caption and the image that I use. So it's all about taking those media wins and flashing your badge everywhere, showing them off and amplifying them in a way that gives you more authority. Boom. Love it. And look, that wasn't even on the show notes. That was like five minutes before the show.

I saw your latest post. And I was like, I reframed the whole episode because I'm like, damn, that's a big fucking deal. I mean, you know, so we need to talk about it. We need to amplify it. I mean, it's such a great accomplishment. And so, Jen, where's it all going? What's the future hold for Super Connector and for you and, you know, everything you got going on? Thank you for asking.

Well, I have a big book coming out, October 10th, 2023. Hayhouse is publishing it. It's going to be a big deal. I'm very excited about that. And before that, though, we are doing our first large event. So we're doing a big 500-person event in May. It's going to be all about building your brand. It's our very first time doing this.

We're going to have mega, like, big celebrity speakers, and it's going to be absolutely epic. And I just, my goal, friend, like my personal goal, I want to be the greatest motivational speaker of all time. So I just claim it. I say it out loud, even though it really, like, you know, I feel totally like imposter syndrome and insecure and nervous when I say that out loud. But I make sure that I say it no matter what, because you never know who's listening. So anyone that's listening to this, if you want something and you desire something, say it

out loud. Tell people, even though you feel nervous about saying it. fear of failure, fear of not getting it, whatever, say it. You never know who's listening, and the universe is also listening. So that's my desire. So I'm going to be speaking on as many stages as I possibly can this year and creating my own and, you know, my big book. That's what's going on. I love it.

Manifest it. You know, the only way to manifest it's to say it. You know, it's funny how it. You know, all this stuff, you know, like we're talking and, you know, people hear this stuff. And some of it even I go, man, like I say it out loud. I'm like, it's cliche, but it's so damn true, though. It's like it just is if you don't. And so you got to get out in your own head and your own way and Jen Gottlie to help you get there.

Talk to me about where I can get up with you, Jen. Where can we find all the deeds and everything that's important with getting involved with everything you got going on? It's so simple. Just go to my Instagram. Super easy. Everything is there on my link tree. You can find everything. You can find my podcast.

You can find my website. You can find how you can work with Super Connector Media. So at Jen underscore Gottlieb. That's it on Instagram. Go there and have fun. And I'm in my DMs. So anybody that's a friend of Ryan's is a friend of mine. Shoot me a DM and I'll respond.

Love it. I love it. I love it. I really appreciate you coming on, Jen. Really motivational, really inspiration. And, you know, I, uh, number two entrepreneur on Maxin magazine. I like to repeat things, you know, like it just, you know, especially when there's such great accomplishments.

Sam, congrats to you. Thank you so much. And thank you for having me on the show. This was so fun. I'd love getting to know you. I know. It dido. Hey, guys, you know where to find us.

We're at the radcast.com. Search for Jen. God leave. You'll find all the highlight clips from today, plus the full episode. You know where to find me at Ryan Offering on all the platforms. I'm blowing up on TikTok. Go hit me off over there. We'll see you next time.

All the ragged out. To listen or watch full episodes, visit us on the web at the radcast. com or follow us on social media at our instant. account, v.rad.cast or at Ryan Alford. Stay radical.