Right About Now - Legendary Business Advice - Ralph Lauren Debuts Fortnite Collab!: Weekly News 11.4.22

Starting point is 00:00:00 Hey guys, what's up? Welcome to the latest edition of the Radcast. Here is the Radcast News. Friday, November 4th, 2022. Christina Asi. Hello, hello. Your final day. I know for now.

Starting point is 00:00:16 For now. For real day. Truly. Yes. Yeah. Whatever we want to call it. Parting is such sweet sorrow. Only for a season.

Starting point is 00:00:23 Yes. Yes. I can't believe we're in November. I know. It's November. Oh, you know how I know what's. November? Christmas music?

Starting point is 00:00:32 Oh, no. The Alford family. Two of five Christmas trees are already up. Yes. All Christmas decorations were out. We had a Christmas tree. Nicole is a queen.

Starting point is 00:00:43 We had a Christmas tree up in the front window. It was just a white one. It was not fully decorated yet, but it was up in the front window the day before Halloween. Amazing. Amazing.

Starting point is 00:00:55 I'm here for this. Oh, my God. I'm decorating my apartment this weekend. That's my. plan. Because I'll go too busy beforehand. I'll have like rehearsals and shows. I just walk in and I go, it's beginning to look a lot like.

Starting point is 00:01:10 So do you have to hang all the lights outside? Shut up, Ryan. Shut up. Do you do all the outside decorations? You know, we're back in the, you know, we moved out of our loft and now in a real house again. So I might be on for that duty now. There you go. She's going to start gilting me. Hang.

Starting point is 00:01:24 She does all the interior stuff. Sure. Like all the boys had basketball practice and they were all with me last. night. So she was home after work in a rarity by herself for like two hours. Oh, I love it. And I don't know how she did it, but half the house was decorated. 17 boxes were already like empty. Oh, that's so good. Oh, God. I love it. Every pillow on the couch has changed out. Yep. Yep. So it's, uh, it's looking a lot of Christmas already at the office. It's time. So, uh, if you want to get the Christmas spirit early, just stop there on the Alford hotel. With this 70 degree weather. Yeah.

Starting point is 00:02:00 Uh, Nicholas Weaver. What's up, ma'am? I know the much. Taking it easy. Yeah. Always. Just flip-flopping it around. That's right.

Starting point is 00:02:11 The Ditas flops today. Those slides. Yeah, recently shine. Look how white they are. Hey. Well, do you wear crocs? I used to. Now I've switched over to the slides.

Starting point is 00:02:22 Yeah. I got you. Yeah. All the cool kids. I don't, I'm not into, my, my kids like the crocs with socks thing. I wore crox when I was 11, and I can't bring myself to go back. I had a moment of weakness for about one summer.

Starting point is 00:02:42 This was probably 10 years ago. It was a while ago. And I was like, oh, I can get into this vibe. They're comfortable or anything else. And then I think I took a hard look in the mirror out. I'm like, man, these things are freaking ugly. I got sunburnt. I had like little, like the little holes from my crocs.

Starting point is 00:02:58 It was unpleasant. Well, you know, I don't have that issue, but they were just fugly. They're awful. They're so ugly. Yes. So ugly. I know. But it is November and November 4th.

Starting point is 00:03:12 So it's coming quickly. We got Thanksgiving, though, coming in a few weeks. So we're ready for that. And a lot of just wackiness going on in the news, huh? Always. They're always. Yes. Like, and I'm going to get on my soapbox for one minute.

Starting point is 00:03:29 So and you probably see this online my Instagram feed like at the end of the day, I think people spend a lot of time on this stuff and get sideways and offended and all that when they don't have enough going on in their life or something. Like focus on what you can control. Like how much energy are you expelling on being offended by what someone says or what someone does versus just getting your shit done that you can control? And I just feel like we've got a lot of that going on right now where I don't like, there's some terrible shit going on. It's not that I condone it. But like every ounce of energy I apply towards that gets, has nothing to do with my advancement as a human being and or as a person.

Starting point is 00:04:21 And so that's my only thing in this is like, you know, we can all be offended. You can say, you know, show your opinion with your voting and who you do. All great. Wonderful. But if you're just spending half your day being offended by this side or that side or what Elon does or what Kanye does, no matter how to speak what is, you can certainly stand up for it. But just, I don't know. I think it's a band-aid for you not really getting your own shit done, my opinion. Hot take.

Starting point is 00:04:52 Yeah. I'm just telling you. Like, if you're going to spend half your day worried about things you can't control. then we know what the problem is. In other Radcast News, Matt Alonzo Award-winning filmmaker came on this past Tuesday. He's cool. He's cool. He's very laid back and very easy to talk to.

Starting point is 00:05:20 And, you know, so I think you get this thing in your mind like, oh, okay, filmmaker. He's worked with Bieber and two chains and all these rap guys. You used to expecting like egocental. An edge. Yeah, yeah, yeah. Yeah. But he was great. Really insightful.

Starting point is 00:05:35 And he's been posting some new content. You need to go check him. He's a good follow on Instagram. Matt, at Matt Alonzo. He's got that entertainment factor. Yeah. I think he's got to, he changed his handle.

Starting point is 00:05:46 Like you still have Matt Alonzo, but like his title or something was like content king. Yeah. His name is different. I think he might trademark it. Because I like sent a note. He's like, yeah, I got that trademarked.

Starting point is 00:05:56 Like content king. There you go. I got to look that up. Oh, I don't know. I don't know he's just screw with me or what. But next week, Michael Duel, real estate, extraordinaire, builder extraordinaire. Talks about how to his whole life story. And really, he's built, you know, almost $100 million company in the construction business straight from doing new construction.

Starting point is 00:06:18 He talks about the need that there's a, there's a lot of data out there that's confusing. But at the end of the day, there's still a gigantic need for housing in the U.S. And he was really a. He's from Florida, really good guy, family guy, and enjoy talking with Michael, give some investment tips in ways and a lot of like entrepreneurial tips. He's, you know, down to earth, relatable, some actionable things. I really enjoy talk with him. That comes out next Tuesday. Then you'll be seeing a lot of the content from the Think Billions event coming. You've teased a good bit of that on your Instagram stories.

Starting point is 00:06:55 Yes, yes, yes. We've got quite a bit. Mr. Weaver over there, finished a pretty sick cut from the event that was next level. You'll be seeing that out. We're going to let our gracious hosts get some of that content out there, but then we'll share more of it. And then a lot of the episodes that we recorded out there, we're going to be doing slicing and dicing in different ways. So you'll see releases on that. And again, I would classify all this that really actionable, like, stuff that real entrepreneurs have done and tasks and growth and like their journey.

Starting point is 00:07:36 So I think it will be really impactful for people to kind of hear how these people have like started and built businesses from the ground up in a lot of different ways and a lot of different categories. Yeah. So that'll be coming out in the weeks to come. So be on the lookout for that. Exciting stuff. Always be on the lookout for our sponsor branded bills.

Starting point is 00:07:57 Get that Christmas shopping done early. Yes. Brand ofbills.com. Use promo code radcast 20 anytime. Get 20% off your entire purchase. And I say it every week, but I keep putting on my sweatshirts in the morning that are all, you know, a little worn. And I think I'm going to order myself a new sweatshirt, but I know we've got new ones coming. They're coming. I was hoping the beer this week, but, you know, it's like Christmas Day. You know, if it came in one day, you wouldn't appreciate it as much. Right, right. Be disappointed. It'd be over too soon. And the quality probably wouldn't be as good either.

Starting point is 00:08:28 Right. That's also true. So we've got our hoodies coming in for Radcast. So you'll see those. I'll be rocking that. When it gets a little cooler around here, you'll see me like every week. Did Ryan leave the studio? Because he's just wearing that hoodie every week.

Starting point is 00:08:43 So we'll see. I'll have that fan going for you. But yeah, give them a shout out. You'll be thankful. If you're a hat person, man, woman, otherwise, they've got the best selection and the best quality hats. And they put together a holiday gift guide.

Starting point is 00:08:59 to make it super easy for your Christmas shopping. And I'll tell you this right now. So as being a dude that's hard to buy for, I'll admit that I'm a hard to buy for a dude, you give me a hat from Braden, a flat bill like trucker cap from brandybills.com with one of their cool, unique styles,

Starting point is 00:09:17 just kind of hip or whatever, happy camper. That's a $20 to $30 gift. Hey. Nice and easy. And most, if you're with a hat, you know,

Starting point is 00:09:26 if your wife or your husband or hat people or whatever, I'm telling you, this is an easy, like, stalking stuff for really great gifts and easy to please because we don't want a new nice fitting hat. I do because that's all I wear, except like today when I'm going to be shooting some video. There you go. You know, you got to get the flow going. But yeah, give them a shout out, tell them our good friends that the Radcast sent you. And you know where you heard it.

Starting point is 00:09:54 You can always go to the Radcast.com and click on sponsors, click on Brain of Bills. and you will get immediately 20% off put in your cart so you can shop away. Super easy. And there you have it. Got some social media holidays. Yes. Today, Friday, November 4th is National Community Service Day. I mean, you know, Clayton's on this like, I don't know what it's called.

Starting point is 00:10:19 I'm forgetting, Beta Club. Oh, yeah. Yeah. He's an all the smart kid bullshit. I don't know if I was outland one of them. I don't know. I wasn't, I was an okay student. I know my grades were good, but I just don't know he's like an overachiever.

Starting point is 00:10:34 Love to see it. Love to see it. And he's been doing like all this community service stuff, which is cool. Like I'm proud of them. I mean, we should be doing more of it, you know. But it does make you stop and think like, all right, how can we? What can I do? What can I do?

Starting point is 00:10:49 You know, and I mean. Takes the focus off. Let me have to fall for or, uh, what's something of Greenville? Fall for Greenville? Not fall for Greenville. Oh, um, hands on Greenville. Hands on Greenville. Yes, thank you.

Starting point is 00:10:59 Hog Day. Hog Day. But, I mean, is there something universal for National Community Service Day that you're supposed to do? Or just like awareness that you should do more? Recycle. That's what I did. Okay. I'll, like, keep it in my car.

Starting point is 00:11:14 And my car was like a trash heap. It's just like all of my cardboard and cans. And I drive to my recycling place. I don't know if that's community service, but it's like the most I'm capable of. Okay. You got, like, a shopping cart full of cans that you picked up. out of your car. Yeah.

Starting point is 00:11:30 A lot of it's cardboard boxes. I've taken them from work to recycle them. Yes. All right. I've got to figure out something to do today. Just celebrate. You have time. Yeah.

Starting point is 00:11:42 Pick up some litter. It's like taking you lunch. That count is like community service. I'll allow it. You pay for my lunch. I'll allow it. There we have it. Friday.

Starting point is 00:11:53 That was Friday. Yeah. Tomorrow. Remember, remember the 5th of November. and I looked up a blurb for our listeners. Guy Fox Day, which is observed in the United Kingdom every year on November 5th. Guy Fox Day, also called Bonfire Night or Fireworks Night, commemorates a failed assassination attempt from over 400 years ago.

Starting point is 00:12:12 On November 5th, 1605, Guy Fox, in a group of radical English Catholics, tried to assassinate King James I by blowing up Parliament's House of Lords. The plot went awry and all of the conspirators were executed. Soon after the Brins began to celebrate Fox's demise, and the survival of their king by burning effigies, lighting bonfires, and setting off fireworks. What the fuck? Hey. I mean, I kind of wish my last thing was far.

Starting point is 00:12:37 All right. Now, look, father. It's a, again, you for Vendetta, it's a decent movie. It's definitely dated, but. Yeah, I enjoyed it. I remember it once you showed me the mask. Yeah, yeah. I don't know why.

Starting point is 00:12:47 Okay, I remember that. Yes. I mean, that's pretty deep, you know? Like, I mean, all I heard there was blowing up shit. Religious freedom, yeah. Like, what an assassination plot. Blow up the whole. freaking parliament. Seems a little

Starting point is 00:12:59 extreme. Just a touch. You know, sometimes you've got to make your point. I guess. Guy Fawkes Day. Guy Fawkes. It kind of rolls off the tongue pretty well, though, you know, Guy Fogg. I can't remember his real name. That was like his alias.

Starting point is 00:13:15 Yeah. But. Falker. Meet the Fockers. Meet the Fockers. Christmas movies. Isn't that a Christmas movie? Yeah. Okay. That's my thought. Sure. You know, I mean, I think a Christmas movie.

Starting point is 00:13:27 Christmas version of one. Yeah, the sequel is a Christmas. I don't know. It was a great movie either way. Ben Stiller. Sunday, National Saxophone Day. How can you not celebrate this one?

Starting point is 00:13:37 I'll be playing mine. Yeah, I wouldn't even know where to begin. There it is. I do love a good saxophone, though. I do, too. I mean, Kenny G. Underrated. The sax squash on TikTok,

Starting point is 00:13:54 favorite TikTok account of all time. I got a good story about a saxophone. Oh, no. So this Kitty G story. So this is probably 1989. Like CD's first came. Like CD players were first coming out. You know, late 90s or late 80s, early 90s.

Starting point is 00:14:15 Sure. And my parents, we were firmly like lower middle class. We were not, we did not have like we had stuff. But we were not like poor, poor, but we did not have a lot of money. Sure. My parents had Spurs. We had family vacations. They had two cars.

Starting point is 00:14:30 We had clothes. There wasn't like go carts and shit that my kids had now. Lots of video games. Yeah. It was just, you know, we had what we needed. Yeah. But daddy had a sales job and started making a little bit more money. Like one of his first splurges was the CD player system in the house.

Starting point is 00:14:49 Nice. All bows and Ankio, which was pretty high end at the time. The Ankio kind of went downhill. And I'll never forget, like, you know, they had, my parents have a very collected music taste from the four tops to freaking, you know, shag music to anything, everything. But my mom had this Kenny G CD that she got. And it was very, you know, it was a, I don't know how it was 14, 13 or whatever. I like started digging that Kenny G because it was like turned up on those speakers, like really loud. Yeah, yeah.

Starting point is 00:15:22 It just sounded amazing because he was so freaking good. Yeah. And it was like, I hadn't heard that quality of sound before. And so me, Kenny G had a moment for like a month. And then I was like, okay, it's Kenny G. But it sounded really good. It's elevator music. Yeah. I was like, okay.

Starting point is 00:15:40 So this is a lot of other things. But wow, how formative. There you go. So National Saxophone Day. Sunday November 6. Kenny G. Cheers. National Kenny G. Day on Sunday November 6th.

Starting point is 00:15:51 That hair, though. Derry curl, you know, kind of. Oh, yeah. Oh, yeah. Nice. Monday, this is a hyper-specific one. Monday is National Bitter-Sweet chocolate with Almonds Day. Yeah.

Starting point is 00:16:08 It's too many words. Two things that I don't care for. Almonds or Bitter-sweet chocolate. I love milk chocolate. That's right. It's a dark chocolate, no. Bitter-sweet, no. This has got my wife's name written all over it.

Starting point is 00:16:22 Yeah, I would get down with this. Yeah. But again, hyper-specific. Bitter-sweet chocolate with almonds day, November 7th. Where do you buy something? I mean, I would imagine like a Whole Foods or one of those elite grocery stores, fresh market, something artisanal. Yeah.

Starting point is 00:16:44 Bittersweet that I won't be able to have any. Or you can make your own, I guess, like, you know, Christmas candy, chocolate bark. Yeah. Too much work. Too much labor. Not worth it. Yeah. Maybe Aldi will sell us.

Starting point is 00:16:56 Aldi's got some... Aldi would probably have it too. See, they're great for that kind of stuff. Aldi and Peter Joe's. I love you some Aldi, man. Same company. Do you know that? Yes.

Starting point is 00:17:03 But do you like Aldi? I've not been to an Aldi in years. Are you kidding me? I'm a Harris teeter gal. Single white female? Like, come on. My apartment. You know, like, dude, that is the place.

Starting point is 00:17:14 I prefer the teat. They have those random shit ever. And it's awesome. When I took German in college, my German professor would always bring us like, German can. an offered family that come from Aldi. My wife shops there.

Starting point is 00:17:27 Not every trip, but maybe like once or twice a month. Do you have like a lot of quarters? Oh, she does. You know, like to get that shopping cart out. You know, it's the weirdest. I mean, I guess I don't end up with Kansas and being rolled around on community service day. There you go. Can't have that.

Starting point is 00:17:47 Yeah. It's not an Aldi cart. November 8th. It is Election Day in the U.S. Midterms. Get out there. and vote. There you go. That's where you use your energy folks. Vote. Yep. So you're, you know, that's, that's a useful. Call your undecided friends and get them to vote too.

Starting point is 00:18:03 Yes. I didn't realize the importance of midterms until very, like, you know, until after I could vote. And I wish that that had been taught to me at a younger age. Yeah. So start him young. Yes. So please vote in South Carolina. Yeah, you need to. I mean, like it's, I mean, I don't care where you side. I'd rather just people vote so that we, We can all know what we signed up for and you can have your say and check your box and be informed. So I'm all for that. I'm all for energy around that. Let's talk about that more. All right.

Starting point is 00:18:38 Social media news. Yes. Finally on to some Musk business. How could we not? Yeah. Musk has outlined a new $8 per month Twitter blue package, including a verification tick available for everyone. So he's done away with verification. for celebrities. And as per his most recent tweet on the reform,

Starting point is 00:18:59 Musk now says their plan says they're planning to offer verification ticks to all users for $8 a month to combat the class divide in the app. If you're willing to pay for this $8 per month verification, you also get priority in replies, mentions and searches, the ability to post long video and audio, half as many ads, and a paywall bypass for selected publishers. I've got a lot of opinions on this. Like, number one, I just want to, I'm going to set this up with a reminder. First, social media is free. These people have spent billions of dollars to create these platforms and they're free. Yes, they run ads on them, but you don't have to use them.

Starting point is 00:19:42 No one's forcing you to use these platforms. You can go and watch TV or you can go read a book. You can go live under a rock. You don't have to use these platforms. No one's making you use them. but someone's invested money to create them and they've been free up until now. I don't like everything Elon Musk does. I think he's kind of kooky weird as sometimes,

Starting point is 00:20:03 but he's fucking successful for a reason. And if he wants to charge for his platform that he bought, that someone else built, then he has every right to do it. Now, he may run off a lot of people. I think it's silly that people would run off to not spend $8 a month. If your livelihood is, you know,

Starting point is 00:20:22 tied to it. or something. Yeah, if you're a writer or perspective. But like no one, there's no like the entitlement that people have to these platforms that they be free. Even if there's ads on them, you're not entitled to get a free app or use of this. So I don't understand, you know, all the uproar around that. Do I think it's the smartest business move?

Starting point is 00:20:45 I don't know yet. I'm not smart enough to know what the runoff rate will be as, as dumb as I think it is. for people to run off. I don't, I'm not, I don't know. But he has their right to try it and to see what happens. And I don't think it's a terrible thing to have a little democratization of the platform. As long as it just doesn't go to crap with a bunch of conspiracy theories and unproven facts. That's my only fear. But still his platform. He bought it. I mean, right? Yeah. It just launched this week yesterday maybe. Yeah. It's when that went through. Yeah. So we'll see. I mean, they do have to make, look, it's not a company that's really making money right now.

Starting point is 00:21:27 Like it's, I think it's breaking even or making a little bit, you know. He's gotten into some issues with some ads, which is what we'll talk about next. Yeah, and I have an opinion here. I think there's an opportunity here, but I'll let you tee it up. Yeah. So Musk taking over Twitter has led media brands and a couple other media outlets to recommend pausing on Twitter ads. Media brands appears to be offering advice. to its clients versus a hard mandate.

Starting point is 00:21:54 The recommended freeze is also just for one week per political, Politico, which could allow for some of the dust to settle before following the initial ownership transition. I call this virtue signaling and political grandstanding. Like, it's all, if I really believed that any of these people and any of these brands really, really were doing this for each. any moral reason whatsoever. I can support you.

Starting point is 00:22:27 I just call me, you know, a little skeptical. So, again, what this means is if you're a smaller brand, a medium-sized brand, you've got a big opportunity on Twitter right now because a lot of eyeballs

Starting point is 00:22:39 are there because everybody's saying, I'm not going to use it, I'm not whatever. But everybody wants to see what happens on this train wreck. So whatever it is. So there's people there. Get in now. So your ads can be seen. And,

Starting point is 00:22:51 you know, like it doesn't mean you're selling your soul to the devil. I do think Elon is not an idiot. He doesn't want hate speech. I just don't believe he wants there to be free speech. I don't think he wants hate speech and conspiracy galore. He knows that's not going to make the platform survive. I mean, so again, I don't agree with every tactic.

Starting point is 00:23:14 This is less an acknowledgement or an agreement with him. I just think it's an opportunity for brands to get all. on the platform and be seeing maybe more affordably if some of these larger brands pull off. Sure. That'd be all just from a strategic marketing perspective. Just my opinion. Well, and this is still saying, you know,

Starting point is 00:23:32 just to pause the ads as opposed to boycotting the platform. Yeah. Which I don't think is a poor piece of advice. It's like, hey, let's just wait, you know, pause the payment, see where this is going to land in a week and a half after we've, you know, been under this new. I have no problem with pausing it. Sure.

Starting point is 00:23:49 I just think there's, I'm kind of overreferment. relay multiple stories. There's a lot of people and a lot of brands that are like, Ix-nang, you know, getting out or talking about getting out completely. Yeah. And I think- Yeah. I haven't heard of any specific ones.

Starting point is 00:24:03 Yeah. It's just, it's all here. It's, hey, recommendations. We're hearing this. We're hearing that. Like no one, Coca-Cola hasn't come out and gone. We're not, you know, there hasn't been a firm announcement. What I'm just saying is if you start to see that, then I, and nothing, like,

Starting point is 00:24:19 truly else happens that, like, right. warrants that other than just speculation or again grandstanding. Yeah. But then I think that's your opportunity to potentially get on the platform because you have less competition. Sure. And there are more eyeballs on it. I can't.

Starting point is 00:24:34 I would be shocked if the last three to four weeks, not the highest ever, because there were moments in time when Twitter was higher. But like, yeah. But the last three to four weeks, I would guess, are in the. highest levels of viewership and usage of the last like year to two years. Sure. I'd be shocked if it wasn't. It's possible.

Starting point is 00:25:02 It's just on every, it's much attention. Yeah. People are talking about it a lot. That's for sure. And mainstream. Like people that, like my dad,

Starting point is 00:25:10 you know, my dad's on Twitter. But my dad's talking about Elon Musk and Twitter and maybe glancing at it, that means a lot more people like my dad that never get on it or on it. So using. Actually, as of October 26th, Twitter is losing its most active users, which is based on internal documents from the brand. So it's being talked about, but.

Starting point is 00:25:35 Yeah, we'll see about that. But users are not. Active users. I wonder if that means if that accounts everyone that has already been on it. Like, I need to see more of those data. Data lies and tells the truth sometimes. Elon Musk tweeted about it. Just interesting.

Starting point is 00:25:56 See where it's going to go. Yeah. People with like hundreds of millions of followers. Yeah. Wild. Yeah. We'll see all those bots, man. Now these are like actual people.

Starting point is 00:26:05 Yeah, I'm about to say. He probably has like, he's going to probably have to take two steps backwards to take eight forward. Because the bots aren't active. They mean, they just like clutter everything. No, bots are active. Yeah. But when he's talking about active users, he's not referring to bots. He's talking about like verified.

Starting point is 00:26:20 accounts with the at least the data I just pulled up. But on to some clothing news because we haven't had that in a hot minute. Yeah. Ralph Laurenne debuts Fortnight clothing capsule tied to physical apparel collection. Back on this again.

Starting point is 00:26:34 As part of the partnership, the company has redesigned its polo pony logo. The first time the brand has done so in its 50 year history, inspired by the stadium collection and the polo sport line from the 90s. The brand is releasing two outfits for Fortnite on Saturday tomorrow and the physical capsule collection was

Starting point is 00:26:50 made available on its website this past Wednesday. What's your thoughts on this? I think, again, I think it's a smart move because Ralph Lauren is a, is such a classic brand and such a, I don't think of it like old lady, but I do think of it as very adult. And I think of Fortnite as so young and so Gen Z, I think it's a really smart marketing ploy for them to kind of get that trendiness back. Yeah, because my, I have one son that's definitely in fashion for his age. Sure.

Starting point is 00:27:21 And others, a couple of the others are, I mean, Hogan's into it, Hudson's into it. Clayton's definitely lagging. Nash's six, so, but he's starting to kind of get into it. Yeah. And polo is not on the radar. Sure. Like, I think they might accidentally own one polo shirt. Right, like from, like, or hand me down from like, yeah, 1984.

Starting point is 00:27:47 Sure. bought at the thrift store or something. The, uh, but so, you know, they, they need to, uh, be doing things like this. Right, right. To not just be a, you know, such a classic. Because it's never gone out. It's just always been so. But that polo was so iconic.

Starting point is 00:28:05 Yeah. And then I don't know who it was, but like one of the cheap brands like polio polio stadium club or whatever. Right. That even throws me off to this day. Like, wait. Which is it? Because he looks a lot like it, you know?

Starting point is 00:28:20 Like, I think I bought one once. You know, like this is probably 15 years. I'm like, oh, nice. This is, you know, because I'm having polo's quality stuff. Yeah. Yeah. And then you're like, oh, no. And I was like, uh, polo stadium club or whatever.

Starting point is 00:28:35 You're like, I've been duped. Got me. I've been dup. Got me. And I didn't really care necessarily, but it was less that I cared that it was the horse. But like, I think it was, I forget what it was. But it started falling apart. Right.

Starting point is 00:28:47 It's a quality thing. It is a quality thing. I was like, what? Then I really looked at the tag and I was like, okay. I've been lied to. Got me. But, you know, I mean, oh, when I grew up, man, that polo, man, that thing was, that was hot. There was some clout.

Starting point is 00:29:03 You got that, that polo cologne in the green bottle. Oh, yeah. Oh, yeah. That's what I'm talking about. I used to recognize that one. Wonder why people were walking away from you. So potent. My dad goes, son, you bathing that stuff?

Starting point is 00:29:17 stuff or what? Yeah, that was my brother with Axe. God, it was terrible. So terrible. Oh, yeah. No, this is smart. I mean, it makes sense. I'd love to see the date on these things.

Starting point is 00:29:27 Yeah. But it's where they need to be. Right. Because you need my kids talking about polo. Right. And they aren't. Just stay relevant. And I mean, I use them as a proxy for kids in general.

Starting point is 00:29:40 Next. And I actually skipped this one. Mickelob Ultra Spotlights's first woman in the Boston Marathon for their empowerment campaign. The brand will launch, train like a pro marathon runner, a platform for runners with training tips from coaches. The effort follows similar gender inclusive moves by Mikulap Ultra and alludes to growing interest by alcohol brands to expand their reach to women and minority audiences. This is a trend we're seeing. Yes.

Starting point is 00:30:06 Again, since we're starting in fashion here, you are well, much more well versed than me. I always want your opinion. I think it's, I mean, I think it's great. I think the, you know, women drink too. And I'm not a, I'm not a McUltra fan. Come on. But I do, you mean, like, beer has been such a staunchly masculine brand, essentially, you know. So I think it's very smart.

Starting point is 00:30:32 And to also not make it aggressively feminine, which is, you know, they're not making it girly, which is nice. I think there's still an edge to it and I like to run. So I have interest in marathons. No interest in running one. but people who run them, mad respect. Yes. I'll do a five-day. Nick, what's your opinion on this?

Starting point is 00:30:52 You got an opinion here? Well, I like Michaelob. Are you an ultra guy? Yeah, I'm doing culture. Isn't that what we have in the keg back there? From the keg, I was going to say, yeah, that's what we got. Absolutely it is. The, uh, see, that's a me.

Starting point is 00:31:09 We're supporting this already. We didn't even know it. Didn't realize it. Yeah. I like, I can't believe, you know, like ultra, though. I just, I'm, I'm not a huge. Huge. Do you like craft beer?

Starting point is 00:31:19 I don't love. Are you a beer at all person? So I have, I don't like super hoppy beers. My favorite, like I typically go for sours are my favorites. So I like more fruity, not super hazy. Yeah. I can't stand IPAs. Oh, no, too hoppy.

Starting point is 00:31:38 You like hoppy over there, Nick? You like hoppy beers? A little bit. Not really a beer guy. More of a whiskey guy myself. Yeah, me too. A little more bourbon. Yeah, I like this.

Starting point is 00:31:52 I don't know. You know what catches me like marathon, man. Whenever there's an article on a marathon, like I envision myself trying to run 26 miles. Same. And I just like, I think I shudder a bit. Yeah. I'm like, and I can run five.

Starting point is 00:32:10 I'm in pretty good shape. I can go do some cardio, man. But like 26 fucking miles. God. I don't know. Yeah, there's a friend. mine just went to Germany for the German Marathon. Like it's on her bucket list to run all of these like marathines around the world.

Starting point is 00:32:24 And flying to Germany to run 26 miles sounds awful to me. Yeah. But like I would I would train to do half a mile like half a half marathon 13 miles. Yeah. Even that stresses me out. But I think like that's a little more attainable. I could do that. You know?

Starting point is 00:32:43 That sounds doable. Right. But look, I think Mikhailov-Ultra does a really good job. They've done a really good job of like they created. Ultra has become a standalone brand in a lot of ways. And I think they've done a good job of tying back the benefit of low carb, low calorie to functional things like this. Yeah. And exercise and fitness and other things.

Starting point is 00:33:10 I see them associated with all kinds of stuff and food sometimes. So I think as a brand, they've done a good job of creating that connective. tissue between things that makes sense for what their product is. Right. You'd be surprised that you'd take, oh, I guess most companies do that. Well, not all of them is good with, like, connecting those dots. Yeah. And I do think Ulster does a good job.

Starting point is 00:33:34 I feel like I see them. I saw them somewhere. They had like a standee at the grocery store. And it was like next to like healthy foods or something. Because it was close to the beer section. But it was because they couldn't have it. I think like at the front of the store necessarily. But it was with that association.

Starting point is 00:33:49 I was like, that was intentional. I get it. I see what you're doing. Yeah. So, hey, hats off to them. Yeah. You can get anybody, minorities, whoever, you get more people doing marathons. I imagine it's good for it.

Starting point is 00:34:02 Even though I think sometimes it's like 26 miles, like pounding your knees. It's really good for you. Well, like when the history of the marathon to be a nerd, I mean, it's from ancient Greece, right? And people would run marathons and then literally die. I mean, like that, that was, you would run the marathon and you would run the marathon and you would die at the end. And that was like a sign of honor. That's a 78% that I would.

Starting point is 00:34:23 Same. Mine's a little bit higher. That one's like 82%. That would die. At 26 miles. Ah. No, thank you. All right.

Starting point is 00:34:32 Next up, back to fashion. Inside American Eagles holiday social media strategy. I love this brand. It's so nostalgic for me. The Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday season is all about revenge living. I think this is so great. This year, the retailer is ramping up its activations across social media and the Metaverse with the launch of three virtual shoppable experiences on Snapchat, a themed holiday market and expanded presence on Roblox and a holiday card hashtag challenge on TikTok meant to bring the community together and spread much needed holiday cheer after two years of a pandemic.

Starting point is 00:35:08 Revenge living. Revenge living. That's so good. That's just so good. Yes. What does that? I mean, what did that mean to you? Like when you hear revenge living?

Starting point is 00:35:18 It's specifically referencing students who had who had like proms taken away and had like these these iconic, very formative things taken away from them over the past two years. So it's the idea of reclaiming youth in a sense is where that like it is specifically for your Gen Z demographic. Yep. I get it. Some irony there in that that then you want to go get on Roblox. Like revenge living. I can't wait to get back on Roblox so I can get my, you know, X-X-Eback. Yeah. Put my goggles on.

Starting point is 00:35:54 I'm going to do it in the Metaverse. My Metaverse. That's the Revenge Life House is the Metaverse. Like you're getting like, I don't know. Meta-prom. Yeah. Meta-weddings. I know.

Starting point is 00:36:05 But there's been a lot of pushback along lines of what I was saying with this stuff that like just aren't ready to get into the game all day. You know, like get the goggles on and I don't know. I don't know. R. R.L is real. Yeah. You know,

Starting point is 00:36:20 oh, that's a deep statement there. In real life is real. Put that on a t-shirt. Yes. But I totally do think that they have an insight here. Clearly, they did some research.

Starting point is 00:36:34 Where people are making up for lost time a little bit. You know, like, and I don't, it's just so different to every market, depending on how I'll shut down, how locked down. Sure.

Starting point is 00:36:44 How much people miss in some place. as it was, you know, two years almost. Well, and it's so heavily affected the fashion industry because people were doing so much remote work. Like, regardless of where you were located, people weren't dressing up and they didn't have the need for uniforms, you know, regardless of how long your area

Starting point is 00:37:04 was affected by legislation. It, like, the fashion industry took a huge hit with all of this. Yeah. So I think it's a very smart way to ride the pendulum back the other direction. Yeah. Cool. Last one.

Starting point is 00:37:18 Amazon fashion tries on Snapchat's shopping lenses for AR-fueled experience. What a boring article name. Amazon fashion is leveraging Snapchat's augmented reality, AR, shopping lenses to enable the apps users to virtually try on thousands of eyewear brands and styles available from the Amazon fashion store. The eyewear activation is the first virtual try-on experience to come out of a growing partnership between Amazon and Snapchat parent Snap. As the companies noted, they plan to explain to explain to.

Starting point is 00:37:47 expand into additional verticals in the future. All right. I'm a practical innovator. Like, this makes sense to me. Like, we talk about all this crazy shit with VR and AR and, like, getting in the miniverse all day and, like, going to the store and ordering things. And it's, like, making things harder to do in not real life as it is in real. Okay.

Starting point is 00:38:11 Let's pause. Can we just use AR so that I can see what something looks like on me before? before I wear it. Yeah. Clap to that. That's great. I mean, I've had this same problem because I have a big head.

Starting point is 00:38:24 I'm a big dude. And I have crappy eyes. And I hate going to lens crafters, Stanton, what, it's like too many people, not enough choices. Like, and. They're so damn expensive. And this is like,

Starting point is 00:38:42 same thing, kind of like tennis shoes. Sometimes I need to see them on my feet. Like, right. This technology is there. This is practical. And like, you see the glasses. Okay,

Starting point is 00:38:53 great. I would love to do that because my biggest problem is like, I see a pair on the wall or someone else has on. I like, oh, I like those. Yeah. But until you put them on my big head, like you don't really know.

Starting point is 00:39:03 The proportion's not quite right. It's like sunglasses too. I'll see a guy go by a pair of sunglasses. Oh, those are cool. And then I go to the store and put them on like, damn, I got the gigantic head. Like,

Starting point is 00:39:13 you know. Like little monocles. Nicole will be like, Honey, I mean, you have my support, but no. But no. Those are, your head's too big. I'm like, really? Thanks for the honesty.

Starting point is 00:39:24 Because I haven't looked at the mirror. I've got them on and she's looking at me and I see the look on her face and I'm like, you already know, I can't even look in the mirror. I look in the mirror and it's like, whoa. She was right. A lack of lack. Where did these mini sunglasses come from? Oh, no.

Starting point is 00:39:40 Those are the ringers. Wait. It's not you. It's me. Yeah. So this makes sense. Yeah. And, you know, I'd love Snapchat.

Starting point is 00:39:48 I just, I don't know what. Snapchat just keeps fighting. Yeah, they're calling, fighting. I know people still use them a little bit, little disappearing. You know what? Hey. Can't stay that. That's all I can just, all I imagine is a bunch of 16 year olds, like sharing nudes.

Starting point is 00:40:04 No, I remember when the app first came out and my friend was explaining it to me. Oh, hell no. And my friend was like, yeah, you just like send pictures and they go away. And I was like, and I don't want that. No. I was like that's for one thing and one thing only. Like, no, I'm good, thank you. You were so prudent.

Starting point is 00:40:21 I just don't. I didn't. It was after or before, after my time. Like, yeah, I was a, you know, married growing man. Yeah, well, yeah, yeah. We had to do it the old fashioned way. Oh my God. They could go to anybody.

Starting point is 00:40:37 Yes. I could be forwarded to anyone. You had no idea in the wild. In the real verse. No, smart enough not to be snapping things or asking you. I was just like, eh, I don't know. I think that's what this stuff's got so easy to use, like people get comfortable.

Starting point is 00:40:55 Right. Right. No, I give it to Snapchat. Yeah, this makes sense for them, but it's using the technology they've already come up with in different ways. And so it's cool. I'm in for it. I'm going to go,

Starting point is 00:41:09 I'm actually going to go check this out because I'm always looking for like, yeah. sunglasses and eyeglasses. Yeah. I'm supposed to wear them a lot more. I have a hard time finding the exact ones. Yeah.

Starting point is 00:41:22 I just got new contacts and I was like, done. Done and done. I had on a pair last night and I was like, I was like, I got a headache. And I was like, why do I have a headache? Because they're squeezing on my big, by big head. I can't wear mine for like three days in a row. I will get a massive headache.

Starting point is 00:41:35 Yeah. So I know. I agree. It's pain. We'll see. There we have it. Like 40 minutes. Look at us go.

Starting point is 00:41:43 by the way to go out. I know. Thanks for all your help. Indeed, indeed. Thank you. In final words of wisdom there, Nick and your slides? Of course, thank you. So kind.

Starting point is 00:41:55 Slides, slides are us over there. That's how we do it. You know where to find us with radcast.com. Search for A.R. Snapchat. Elon Musk. Just Musk. There's no telling how many highlight clips you're going to see from all that. It's true.

Starting point is 00:42:11 By the time it's all said and done. Twitter. Yeah, tweet this. I barely know her. Had to get that out. Had to do it. Final words. I'm at Ryan Alford on all the platforms.

Starting point is 00:42:23 Christina Yassi, Nick Weaver. We'll see you next time. The Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com. Or follow our host at Ryan Alford on Instagram. Thanks for tuning in.

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