Right About Now - Legendary Business Advice - Snickers Kicks Off NFL Season Searching for 'Rookie Mistakes'- Weekly Marketing News 9.9.22

Episode Date: September 9, 2022

Welcome back to another episode of the Radcast! Huge thank you to the official merchandise sponsor of The Radcast, Branded Bills! Use code RADCAST20 on Brandedbills.com for 20% off your entire purchase! Queen Elizabeth II dies at age 96.“Queen Elizabeth II, who was also the world's oldest and longest-serving head of state, came to the throne following the death of her father King George VI on Feb. 6, 1952, when she was just 25.” https://www.reuters.com/world/uk/britains-queen-elizabeth-is-dead-buckingham-palace-2022-09-08/ Twitter v. Musk Trial set for October Social Media Holidays Friday September 9th: National Grandparents Day Saturday September 10th: World Suicide Prevention Day Sunday September 11th: Patriot Day (United States) Monday September 12th: National Day of Encouragement Radcast News:Think Billions event October 21-23 www.thinkbillions.clubSocial Media News: Tweet Editing is Here, with Live Testing Now Active in the App TikTok Voted ‘Most Innovative’ Ad Platform in New Survey Marketing News: Pepsi’s branded tiny home delivers tricked-out NFL fan cave Starburst beams TikToks into space to engage Gen Z Snickers kicks off NFL season with a hunt for ‘rookie mistakes’ Tom Brady asks Gen Z athletes to ditch toxic comparisons in Under Armour ads Wendy’s latest ‘Rick and Morty’ crossover opens portal to Uber Eats If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @nick_weaver @christinaroseyasi If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hey guys, what's up? Welcome to the latest edition of the Radcast. Here is the Radcast News. It's Friday, September 9th, 2020. Ticklebox Central here at the Radcast. I know we are punchy and you have your adult punch there today. We recorded a little later than normal. To the Queen.

Maybe we did, maybe didn't. Maybe this is, you know, the morning beverage. But, yeah. Yeah, cheers to the Queen. Yeah, if we'd record it on time, she'd still be with us. This is true. Yeah, it was a dark joke. For you.

Yeah, and listen, I can go there. But yeah, Queen Elizabeth II dies at age 96, which is wild. She was the second oldest, been around a long time. Longest serving monarch. She was 70 years. Wow.

Yeah. It's a long time to do anything. She was crowned when she was 25, which is the same age that Leo would have stopped dating her. So. If you listened last week, Leonardo DiCaprio, a little callback. Quit on all his lovers.

at 25. But for some interesting context, Queen Elizabeth has been or was alive for 30% of American history. That's insane. That's kind of the stat right there. Yeah. So you got to see a lot of our ups and downs. You know. To be sure. No. More ups than downs. But a lot of history. And speaking of history, today's our weekly marking and advertising news edition. Indeed. Wherever, however, whenever you are, we're just out of all order here. We still don't. Nothing wrong with it. The Queen news was kind of breaking news, so it kind of needed to break in before even all the intros. So I like it.

I got ahead of myself. I don't like that the Queen passed. I think it's sad. I've never been like a monarch junkie or anything like that. Sure. But like, you have to recognize the significance. It's a big deal. It is.

Another big deal, literally physically. But that's pun intended. Twitter and Elon Musk are going to go into the Octagon on October. It is officially set for October. Musk has been trying to get it pushed back, but the lawyers of Twitter will not allow it, will not stand for it. Yeah. $44 billion. Is that what we're going to play out?

I don't know how this is going to play out. I thought Twitter had a good argument, you know, for a while. The whistleblower comes out and you know they've got, like all these platforms have some amount of fraud or spam or whatever going on. So I don't know how they're going to defend that. there's probably proof of it. Right. And I don't even know that they can help it per se. There's just always going to be bad actors and bots and everything else.

So that's going to be fascinating to watch. It's like. Yeah, Karen, I don't at the same time. It's kind of like when you think about it, like I think about like if you're going to get married and suddenly someone didn't want to marry you, but someone still did. And they're like, we're going to hold you to do this. I feel like it's kind of like an episode of Andy Griffith, like this one family, like didn't want the son to marry this daughter because they were rivaling families in the Rocky Mountains.

And, uh, anyway, Hapfield and the McCoys. Hey, that's exactly who it was. Thank you. There you go. Hey, you know Andy Griffith.

You grew up in the South. I did. That's a great show ever. Still there. It was so good. So good. Oh, Barney Fife. Oh.

But, uh, you know, on the same level, Twitter and Musk is the, uh, Andy Griffiths show. The modern day. The modern day, Hatfield and McCoys. Yes. It will be fascinating how this plays out. Yes. Truly, truly. I could see an argument for both sides, but when you don't want to buy the company anymore,

I think what it's coming down to, the reason they're holding them to it, they just want to get the billion dollar fee. Yep. Okay, fine. You don't want to? We'll take a billion dollars to our bottom line. Right. I think that's really all this is coming down to.

Not a bad deal. Yeah, we'll see how it goes. In the battle of Twitter's history. Ownership. Tweet that. And some rad news. Rad news. Hope everyone enjoyed our re-release of Will Ahmed from Woop, founder of Woop, the most advanced, most popular fitness, wearable.

Wearable. Wearable. It's an interesting word. Yeah. Just a wearable. You ever know of that thing's tracking. But anyway, really good episode. Will is great, really insightful.

A lot of great knowledge on small business, large. but running a business, being an entrepreneur, and what it took to kind of get whoop where it is, some of the history, some of the things that have already transpired, quite frankly. They're blowing up. And great to have him on. And again, we'll re-mentioned Think Billions, the event. Coming up. Nick and I'll be on the road for October 21st to the 23rd.

Go to Think Billions.com. Learn more about that. It's all about, look, thinking bigger, acting bigger. I'm not even acting, just acting like, you know, you know you're ready to take the next step. This is like... Just do it. You know, we talk about it's successful people that are ready to like really take the top off. And this isn't for people that are trying to get there.

There's a lot of events for those. I've been to many of them. Believe me. And, but this is for really high-notch people that have already had a minimum amount of And they really want to come and learn how to think billions, how to think bigger, how to really play on a higher plane than they have been. And it's going to be a great event. We're going to do lots of interviews there and be involved with that with Howard Payne's and his team. So we're excited for that.

October 21st through the 23rd, come to the site, learn all about it. And you can apply. There is an application that sounds hoity tooty. It's not meant to be that way. But the reality is this is a small event. This isn't 10,000 people in an auditorium. This is maybe 100 people total at a castle, a large home in Palm Desert, California. So we hope you will check it out.

And if the shoe fits, you need to wear it. Think Billions. Think Billions. That club. And speaking of other things you need to check out, branded bills, official merchandising merchandise provider, excuse me, of the Radcast. Christine is our lovely model today holding up one of our mini. The Navy's my favorite.

Maybe in the olive, probably. Yeah. Good color. Yes. Goes over the head. Yeah, exactly. Radcast's merchandise that we have here in our studio and that we give away and that I'm religiously wearing.

The brought to you by branded bills and brand of bills.com. You can custom order anything you want there. They also have a great new camo. line that's pretty cool. I've been known to wear a little camo myself. I got some pretty good camo shoes. Back in the day. Yeah, I got some cool camo shoes, tennis shoes, actually. I'm going to get me a new camo hat from Braddwells.

And you know what? I'm going to do. I'm going to enter Radcast 20, and I'm going to get 20% off, which you can do as well. 20% off your entire purchase at brand ofbills.com. You can also go to our website, theradcast.com. Click on sponsors. Click on branded bills to automatically get 20% in your card added. And you tell you

and the Radcast sent you. Go check them out our good friends at braddabills.com. Got some news today. We do. We've got some social media news first. I'm excited about this because I've wanted this for a long time. Tweet editing is here with live testing now active in the app. Tweets will be editable, another fun word, within the first 30 minutes of following their publication.

This is designed to limit the capacity for people to update viral tweets in retrospect because you won't know just how much reach a tweet will eventually get within the first half hour. About damn time. Yeah. I got to tell you, I don't use, I'm on Twitter. I used to use a lot. I have like 10,000 followers. I don't know how I still do because like literally I tweet once a month. Maybe I've got, I'm getting better. But this will make me you want to tweet more because I always thought this was the dumbest thing. It was so annoying. I've deleted so many tweets. Yeah, where like I wrote the wrong thing or I didn't finish what I was going to say or I want it like, it's just something.

It's like I never understood why you couldn't edit it. I think it was that like real time kind of mindset. Yeah. I get it. And it's definitely not edible. It's because when I first read the article, you very carefully spelled that out. Editable. But I was like it was not edible.

Sometimes I do want to eat some tweets, you know. I should have Tony the Tiger ones. This next one is no surprise. TikTok has been voted the most innovative ad platform in a brand new survey. This study incorporated a response. from over 18,000 consumers and 900 senior marketers, which also found that consumers view TikTok ads as the most fun and entertaining, while TikTok also increased its overall trust score among marketers this time around.

Are we surprised? No. You know, like... Is it innovative, though? Or is it just the most... It's the fastest growing, and so it's like they've got to give it to someone. They're going to award it to Facebook or Instagram again. algorithm is better, isn't it?

The algorithm is better for organic content. That's why, you know, like most innovative platform would have, I probably would have been there when they, but the ad, the ad games improved a lot, by the way. But I don't know, just because the content's interesting doesn't mean the ad platforms. That's really interesting. It's been kind of a pain they asked to use into the last, like, six or eight months. So, you know, just because the ads themselves are entertaining. Right. doesn't mean the platform itself.

Just because the survey says doesn't mean. No, but look, I mean, it's just another sign TikTok's, you know, here's stay, making a big dent. And it's a good place to be for the right ads. And what I think they've done well is early on educating brands, the type of content that works and doesn't work on there. And I think so thus the ads typically are a little better because people learn real quick, you can't just throw a 30 second spot on TikTok.

you get Swipe City. Yep. You know, in a hurry. And like, it's gone. And so no one's watching that. And so I think brands learned that early on and thus the content's been better. Sure. And then the ad buying has gotten better.

So we'll see where it goes. On to our marketing news. I don't know how I feel about this. Apple promotes a bigger iPhone screen to accommodate streaming and gaming. The standard iPhone 14, I can't believe we're at 14, comes in two sizes. the popular 6.1 inch design and a new plus version with a 6.7 inch screen that's intended to better accommodate video streaming and gaming. Just buy an iPad. Yeah.

I mean, here's what I'll say about this. Related to unrelated. It's another smart. I do watch the commercials with the folding Samsung. And I'm like, that's pretty cool. Because you can fold it up. Look, I loved my flip phones. And it gets out of the way.

Yeah. You get that big, huge screen while you're watching, but then it folds up like a phone. So it's not gigantic, like, you know, annoying. If you hear us Apple, we want to flip those. Yeah. I would love an Apple flip phone. Now, I would never get one because no matter how much, how sexy it looks, just iPhones, the OS is so much better. Oh, they're so much.

Sorry. And then I'll even Android people are going to text me how much. Sorry. Keep it. The point is there's been little innovation in the, in the design of the form. the form factor of the phones in a long time. Yeah. And so just going a little bigger, you know, I mean, what was it before? The plus, they had a plus size last year.

Yeah. Was it 6.5? I mean, that point two. It's something like that. It's what I have. I don't know, but it's large. Yeah. We'll see. And I get it. Look, everyone's watching movies and different things. If you're going to do it, you want a bigger screen, but a tablet or it's folding Samsung out. It's like all they can do is make them bigger. We'll see. Next up, Starburst beams TikToks into space to engage Gen Z.

From now until October 14th, TikTok users can create a video that asks, how do they make Starbursts taste so juicy with hashtag Beam It Up Starburst for a chance for the video to be beamed into space via a partnership with Space Speak. Gen Z is the cohort most interested in space. 63% of Gen Z is interested over the average U.S. 49%. Well, when you mix two things I really like, when you say Beam It Up, by me to go to Star Trek. Give me up, Scottie. And then Starburst, which I really like.

I mean, you have a winner on your hands. Right. It's fun anyway. It's a lot of fun. And they actually meme it up. Yes. I did wonder why it was always so juicy. What's your favorite?

Starburst flavor. Strawberry. See, I like the orange ones like a psychopath. I like the orange. I'm an equal. The only ones I don't necessarily love are the yellow ones. Sure. I don't know why that.

Yellow and everything. You know, like yellows like lemon anything. Lemon. Yeah. I'll pass on that. You know it's good candy, Pez. Flavored chalk, really? Yeah.

You know, it's Nick. Do you like Pez, Nick? Come on, Nick. Oh, yeah. Oh, yeah. The toys are fun, but the candy, it's chalk. No, it's tasty goodness. They have, like, special kinds, too, you know?

Oh, yeah. I like to get the old, like, I want to, let's get a radcast, Pez dispenser. Yes. Oh, yeah. You need a Ryan Pez dispenser. It's like with your head on top. Challenge accepted. Challenge accepted.

I can hear that happen. Oh, man. I do like this. Hey, look, it's the exact user group, doing the exact type of content you should. I had no idea that Gen Z was so interested in space. Neither did I. But hey, okay. All right. And while we're on our candy kick, Snickers kicks off NFL season with a hunt for rookie mistakes.

I love this. Newly released Snickers packaging features a QR code that directs consumers to a link to submit their mistakes. This is a play on rookie football players and obviously rookie mistakes. Yeah. It is clever. I want to see, I'd like to know where you go to watch all these, though. Like, you know what I've gotten back into is America's Funniest Home videos a little bit. I've been watching that on sunny nights here and there.

You know, like long week, long weekend sometimes. Should have been, but sometimes this. Oh, yeah. And it's like putting on a little America's, like just some of it's the dumbest thing ever. And all Alonzo's cheesy as hell. But to this thing, everybody likes watching. Look, fails are great. That's the same thing, right?

Right. Everybody loves fail videos. My kids are watching it. Oh, my gosh. And I love America's Money's Home videos because you just start laughing and then you're just like coughing. Because you can't stop. This is just a play on fails and they're wrapping around NFL because, you know, so it's fun. Snickers is the official.

You give me that QR code and go watch some fails. Snickers. You like a good Snickers? I love Snickers. Yeah. I love a good Snickers bar. It satisfies. It does.

It's the right mix. That's the marketing, Toby. You're not you and you're hungry. No, it used to be always Snickers satisfies as the original campaign. Back in your day. Back in my day. You got worked on some of that. Yeah, it sticks to your teeth a little bit, though, the caramel.

But, man, it's good for you. You know, Pez doesn't do that, though. Snickers is the one candy bar that kind of fills me up like a snack. Yeah. I can. And I don't. Look, I can't even tell you last time I had a whole full-sized chocolate bar, so let's be clear about this. But back in the day when I would eat more candy bars and was a little heftier, the, you know, a chocolate bar, you eat that thing.

It's like, oh, you want it to eat them. Snickers is kind of like, you know, a good. Yeah, I think it's the peanuts maybe. Yep. You know, a little protein. Absolutely. You know, a little caramel. So good.

Got it all of them. Tom Brady asks Gen Z athletes to ditch toxic. comparisons in an Under Armour ad. In the hero spot, NFL quarterback Tom Brady asks Morgan Freeman to read a letter he penned to an up-and-comer being called the next Tom Brady. Brady's note instructs the recipient to tune out the noise and compare themselves to nobody but the kid in the mirror featuring the tagline, be the athlete no one saw coming. What say you?

I think Tom Brady's starting to get a little more mainstream is what I think. I feel like he's opened up and done more things in the last couple years. Like, I didn't feel like you ever saw him in advertising, you know, but now he's about to come out of football and it's turning to open up a little bit. So I work. Do you agree with that, Nick? Yeah, he's been doing all kind of videos on social media too, you know? Yeah. Remember that one where he hit the golf ball?

A hole in one. Yeah. When I was in New York, like one of my acting coaches worked with him on some commercials and said that he, like, was awful on commercials. So I think that he's probably just loosened up and gotten more comfortable doing advertisements. Yeah. I mean, I think it's personal personalities. Oh, yeah. Yeah, just that's what makes him great of football.

Like he's so intense. But, yeah, I don't know. It's fun. Yeah. I like to spot. I mean, it's be the athlete, no one's all coming. Because he was not top hit. He's been playing that violin for quite a while.

Like, it's like, he's now like the greatest player to all ever play. Right. He's won 27 Super Bowls. So, I mean, you know. He's, he's worn that one. He was like a sixth round draft pick or something. Yep. And yeah.

So, I mean. Again, I think it's smart. It is. And he's going to be on TV. Probably as an announcer or whatever. So he needs to expand his... Not the people don't know who he is, but maybe just different generations. But when you think about it, 20-year-olds, they know who Tom Brady is because they're still in the NFL, but they don't know it as well as a 35-year-old.

Right. You know? Right. So... That's a good point. Got to keep it up there to keep your marketability high. Get those Gen Zs in there. Yeah.

And last but not least, Wendy's. latest Rick and Morty crossover opens portal to Uber Eats. Are you a Rick and Morty fan? Not really. Yeah, I couldn't get into it. It's a little silly. Yeah. But Wendy is re-upping its partnership with Rick and Morty as the Adult Swim series enters its sixth season.

The tie-up this year incorporates an Uber Eats component where the delivery app will feature a special Morty's menu promoting combo meals inspired by the sci-fi comedy. Yeah. I mean, it's right in the lane for when Wendy's needs to be. Right. So I get it. Are you a Rick and Morty? Not really. It didn't seem like your type of thing.

I could not get into it. I couldn't see you watching that. I couldn't see myself watching it. But there was a big thing with the Seshwan sauce with McDonald's. I mean, like they have this huge tie with fast food chains, which I think is interesting. Yeah.

And I always thought adult swim, you know, it's like going to be like a dirty channel or something. Like I know, I know. You do. I saw it. It's like, oh, it's Nickelodeon. I'm like, oh, well, it's like kids. Right.

It's weird. What is this? You know, and I realize it's adult cartoons that, you know. I like Simpsons. Yeah, but The Simpsons is like the OG. Yeah. And I like Big Mouth. Big Mouth is like the one that I enjoy the most because I like the comics behind it.

It seems like there's maybe one or two others that were pretty good. But I can't think of them. I couldn't get into this one though. But Simpsons were just, I used to be like, can't miss TV. Right. Sunday night, 8 o'clock. That Simpsons, you know. Bart does something.

Yeah. Bart Simpson. You watch Barts Simpsons? A little bit. A little bit. That's kind of a little bit of, you know, we're too young. Your parents probably didn't let you watch it. Oh, yeah.

No, I didn't. Yeah, I've seen like pieces in there. Yeah, for sure. You know. For sure, for sure. The deep end. That's what they call that. It's all kinds of crossovers.

Put those swimmies on. You need to watch that there, Nick. There you go. Oh, hey, tight 21 minutes, you know. Do you have to pick up children, you know. Yes, finish that beer. Uno a beer. Any final words?

I got nothing. Come on. Go Tigers. There you go, yeah. That plays Furman. And we did win. So that's why I wasn't drowning my sorrows. That's why I had a beer.

In celebration of Clemson beating, George. There you go. Yes. So we wrecked the rambling wreck. My Tar Heels won last weekend. We're doing good. We're doing good. Yeah, yeah, that was a crazy game.

I mean, I'd never seen it. That was a fun one to watch in a while. Let me tell you. Like, we were at the lake and going out on the boat or whatever, and it was 35-21. Going against the fourth quarter, I'm like, Thor Klinena's going to win. No big deal. Like three hours later, I saw the final score. I had to do double-take.

It was a misprint. It was insane. I was like, what? 63, 61? I was doing the math. I was like, they scored 60 points in the fourth quarter. In the fourth quarter and still lost and still did not win. Crazy.

Anyway. There you go. College football season is in full swing. Yes. And hopefully you enjoyed last night's NFL game. Just in case you deviarded it, we're not going to give away the results. So the Rams and the bills. So we'll talk about it next week.

For Christina Yossi, Nick Weaver, I'm Ryan Offord. We'll see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com. Or follow our host at Ryan Offord on Instagram. Thanks for tuning in.