Right About Now - Legendary Business Advice - Spencer Pratt - Reality TV Personality, Podcast Host, and Entrepreneur

Episode Date: August 17, 2021

In this episode on The Radcast, host Ryan Alford talks with guest Spencer Pratt, Reality TV Personality, Podcast Host, and Entrepreneur, about his challenges as an entrepreneur and inspiration for entering the world of crystals. Spencer also shares his experiences as a cast member of popular reality TV shows, stories he wants to share with the community through his podcast, and more...Spencer also has a quick take on our latest segment of RAD or FAD trending topics; The Olympics Free Britney TikTok Crystals Learn more about Prattdaddy at www.prattdaddy.com. Follow him on Instagram (@spencerpratt), TikTok (@spencerpratt), Snapchat (@prattspencer) and YouTube (https://www.youtube.com/c/ThePratts)If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Thank you for having me, my first, you know, credible podcast that I get to be on. I mean, finally, we get to talk about some money, what I like talking about. Of course I'm doing swipe-ups in my stories. My story is I always like, then they're like, well, maybe limit your swipe-ups. I'm like, so you're just telling me the algorithm is hiding my content because I'm trying to monetize your app without paying for. You know, I probably wish I had listened to my college pledged brother that tried to have me put all my money. in Bitcoin in like 2011. But back to reach, I wish everyone

loved me because then I would reach more people. I really just came on this podcast because I was hoping to learn some things I didn't have to like pay to hear. So, no. You're listening to the radcast. If it's radical, we cover it. Here's your host, Ryan Alford.

Hey guys, what's up? It's Ryan Alford. Welcome to another edition of the radcast. We're even more radical than we usually are. Hey, we've been getting real. We had a bachelor on last week with Ben Higgins. Now we've got, can I call you Pratt Daddy or is it need to be spread?

I'm always like, as soon as I heard you say that, I'm like, this is Pratt Daddy. Call me Praddaddy.com. Pratddy.com. Hey, I like the branding, man. You're smart business man. Spencer Pratt joins the show. reality TV personality podcast host now an entrepreneur what's up brother thank you for having me my first uh you know credible a podcast that i get to be on with we're just not talking about

can we circle that Daniel's my producer here I'm going to circle that as the new headlines Spencer Pratt calls the radcast first credible podcast I mean finally we get to talk about some money what I like talking about what I like talking about I know. Yeah, so quick little, you know, started reality TV when I was 20, turning 38 next month, done every reality show pretty much possible. Said no to a lot that I shouldn't have, that I should have taken the money and got obsessed with buying crystals in 2008, initially just because they were really expensive and I was buying anything expensive. That was just my thing. and then got into the energy of them and wanted to believe it.

There's people I won't argue with people. If they say they're rocks, they're really expensive rocks. So I'm fine with that. Yeah, they're in museums. I'm fine with that. So then my wife was like, you can't buy any more crystals. And so she's like, you need to sell your crystals. I was like, I'm not selling my crystals.

And I was like, well, what if I buy a bunch of crystals? and I sell the ones that I don't want, and then I use that profit, so then I technically didn't pay for the ones I got. She's like, I don't care what you do. You need to sell crystals if you want more crystals. So that's all I actually, I never wanted to start a business.

I wanted to be famous. I wanted to be Tom Cruise. You know, I still wish I was Tom Cruise. Having a business is a full-time job, and I never wanted to have a job. That's why I did reality TV. It was so fun. Fill me.

Let me get drunk and argue with people. This is a great job. I love it. Here we are. Now I think like almost four years later of like a real business. Initially I was partnering with, you know, guys and letting them fulfill and, you know, just doing more of the swipe ups and sending them to a link that would then they would fulfill. But about four years ago, we started Prattadda.com because Spencer Pratt.com, I had lost the domain.

and I was like, well, what are we going to call it? My high school nickname was Prad Daddy. And it was available on GoDaddy. And so that is why it's named Prad Daddy because it was the domain that was available because people are like, why is it Pratt Daddy? You sell such expensive crystals. It sounds like a porn site or something.

I'm like, it was my soccer nickname full. But, yeah, it works out because I don't brand the crystals. So it's like you buy an expensive crystal for me. It doesn't say like Prat Daddy into the rock. That might be face four or whatever, right? Yeah, I mean, well, my logo is a hummingbird with like a crystal wing. So the thing that I'm missing the most is like the branding of our product having the hummingbird on every product in chain. So, but yeah, it was we were so crazy successful in the first couple years.

I didn't realize how successful we were because it was costing so much money for success. but now I look back and I'm like, oh my God, how did I take my, you know, foot off the pedal? Because I think our first year we did over, what, 2.9 million just off the website. And then it went down to like 2.5. And now we're just staying alive over here post-COVID. Yeah. Well, interestingly enough, I want to step back.

But before we step back, I did look at being, I own a digital ad agency and I guess just being a digital dork, I did look up like your organic reach numbers, and they were about, they're about half what they were, you know, 2020, 2019. So I was like, I bet you that translated to some revenue changes. Oh, yeah. And I don't realize, I don't know if it's out, because so I was the Snapchatter of the year when I was getting those revenues. And it was because this was pre-Snapchat selling ads.

And I was getting, you know, 8 million views a week on Snap. And now, you know, I'm in the, I'll be lucky to be in the 100,000. So I, and then Instagram did the same thing. And then when I asked people at Snapchat, like the executives, I'm like, what's going on? I'm like, are you doing swipe-ups in your story? I'm like, of course I'm doing swipe-ups in my stories. My story is always like, then they're like, well, maybe limit your swipe-ups. I'm like, so you're just telling me the algorithm is hiding my content because I'm trying to monetize your app without paying for it.

Like, so it is what it is. So, yeah, I don't know if it's that. And then I also had an ad agency I was spending $40,000 plus a month buying ads. So I don't know if it's the algorithm or the combination of not using an ad agency anymore. But it felt like if I spent all that money, I made the same money I did without the ad company. Like it felt like it didn't. And they would send me the breakdowns of all the stuff. and then one of my smart buddies later, I showed it to him, and he's like, well, where are you getting that from?

I'm like, they sent it to me. He's like, oh, I bet they did. He's like, check out the raw data. They need to send you the rod down. I'm like, I don't have time of you looking at raw data. Like, what are you talking about? Like, I pay them this much a month to send me a little nice breakdown. So, yeah, no. Well, we can talk about that aspect, not on another call. Because I'll give you the one, the 4-1-1-all-all-all-that. the uh yeah all we do is help e-commerce brands but uh we could talk more about that because i think we can help you but all that aside i want to talk about everything spencer pratt so i'm talking with

spencer prat pat pat daddy dot com uh talk to me a little bit spencer you know for everyone you know it's funny you talk about awareness and the algorithm and all those things but i've i've always said attention is currency and most of your attention i think was garnered like you mentioned from reality TV. I know you've done multiple shows. Most of your celebrity, though, I think we could say came from the Hills, the first iteration, correct? Correct. Yeah. And what, I mean, I know you've been real transparent and you've got your podcast, Spidey, the Spidey podcast, you and Heidi, your wife. I did check that out. It was very entertaining and very, actually fun. I was listening to it. I'd never listened to it before, but knowing you were coming on the show, I actually enjoyed it. And I think,

you know, for people that don't know, like, how would you, like, summarize that whole experience and both, you know, the return and everything, you're kind of known as the villain, right? Yeah, and then this season they tried to, like, bring that idea back, and it just kind of backfired because the audience is a lot smarter than they were in 2008, and they just see through just, like, an edit and, like, yeah, total. So, yeah, they're trying to run that. story back, which I'm not down with at this point because what I learned about playing the villain, because David Foster, the music producer, when I had done The Princess of Malibu in my first show that I had produced, he told me, you got to be the villain, like Simon Cowell.

And I was like 20 years old, and he was like hyping me up on Simon Cowell's right when I guess American Idol first dropped. And I was like, okay, yeah, I'll run that. I'll be more hated than this dude. But I didn't get like Simon Cowell was the villain because he was just hating people with facts and it was the truth and sometimes the truth hurts but you know i was just the villain for like recklessness and like so it didn't connect which now i learn is does not work and i mean it worked in the sense that it made us you know crazy famous and we monetized a lot of different

things but i feel like for the long-term strategy of people there's 90% of people that don't follow me now if that's only they connect to that they're like oh i hate that guy because that was just like I typecasts, I molded myself, and I well, thankfully there's social media and, you know, I could build a new audience where people were like, oh, that was so fake and, you know, he was clearly strategic and Heidi was obviously in on everything. But for branding wise, if I could have a time machine, I'd go back and I would have, well, if I had a time machine, I would have brought social media back because everything would have been different if I could have gone live every night after episodes and gone on podcasts and, you know, air out all the facts and not just let this fake, edit just take me down and go along with it because they were that was back when you got rich off of reality TV and so I don't I don't regret the checks you know I probably wish I had listened to my college pledge brother that tried to have me put all my money in bitcoin in like 2011 who now has hundreds of millions of dollars so you know I probably would have you know spent wiser I probably would have spent it all but just you know I did buy a lot of gold coins and that helped

you know, buy our house. So that was one thing I spent money on. But, yeah, a villain and hated. No, I mean, but I think anyone that can kind of see it, you've been able to, you know, level set the playing field with your social media and the thing. And that's grown, obviously, with the show. But, I mean, how would you, like, for people listening and people that know you,

I mean, like, who is the real Spencer Pratt then? Like, like, how do you define yourself and where do you find kind of like center of gravity with all the headlines and all the bullshit that was out there that, you know, wasn't true. But as you've been building your business and building your personal brand since then, how do you kind of define yourself? Well, I would just rewind to where I started and that was behind the camera. Like I left USC to sell a network television show to Fox.

I was the youngest executive producer at 20 years old to a network. So I wasn't supposed to be on camera. I was filming and then it was they needed a, they needed, uh, what's not a villain. It was just they needed an antagonist at the time. So the other producers were like, Spencer, just get over there and kind of stir it up. And it's like, I didn't get like, I was taking the pill in the matrix and hopping out of my whole life in that moment. And I was like, no, I got my walkie talkie. It says executive producer, Spencer's brother, like, you still get your walkie talkie.

And I just got played. You know, I should have been like, no, no, let me. about like, is this what I want my whole life to be the person in front of the camera when all along growing up, you know, all my friends are in the business and now, you know, writers, producers, directors, and that was where I would be. So I would say to define myself as somebody who ended up in front of the camera with the mindset of like success and trying to make shows that I was on, you know, hit ratings bonus so I could get paid and da-da-da-da-da-da-da. So, you know, for me it was always easy. It was always a stick and act.

how to get more money. And once you're in, you're in. You can't. There's no like, I'm going to decide to be a lawyer now. It's like, you know, at one time I was like, I'm out. I'm going to try to be a manager, a talent manager. So I put a nice resume together with my USC degree. Da, da, da, da, da.

And, you know, I get a call from the head of the whole firm. And he's like, hey, man, like any other time we would totally hire you. But he's like, the reality is you're too polarizing to rep any of our clients. It's like, you know, and that was when I think I had to Google the word polarizing. And I was like, gosh. I was like, shit. So, yeah, I just rode the wave as far as it could take. And then finally having a business that does not matter if you like me or not,

I source the best possible crystals that you can wear as a necklace on the planet. So that's the great thing about I don't sell a product that's like, I, like, if you don't like me, you could still go to my site and be like, damn, like these crystals are fine. fire if you're like in a crystal and I'm not it doesn't come with my face on the box and da da da da da da and you know so that is the edge I have in the business I'm now running versus like if I had a freaking a shaver that's like why do you need this shaver there's so many shavors you got to have that shaver because you like Spencer it's like I don't have that type of you know product so um that's the perks that nowadays it really doesn't matter you know but back to reach I

wish everyone loved me because then I would reach more people. Well, I still think you're getting a lot more searches just in your name alone than most people, which helps in general. So transitioning, like, you know, coming a reality star to coming entrepreneur, I mean, what's been some of the biggest challenges of that transition? And I mean, you mentioned Y Crystals, but that was kind of like number one on my list, like wire crystals, but you happen to start collecting when you were,

you know, in the throes of reality, maybe spending more money than you said. Maybe that's the reason. But what have been some of the challenges of that transition? I would say first employees, like I'm used to being on a cast where it's like, if somebody's not pulling their weight or not doing anything,

you actually get paid to like engage and create, like pretty much get into it with these people. But you have to, you can't get into it with it. employees. You got to manage, you know, personality so much. Like at one time, like back when we were bawling, I feel like we had over 12 employees and, you know, different times and schedules and people not getting along and having to, people sabotaging other people and people losing my expensive crystals and sending out the wrong package. And it's like, I have to make, usually I get

paid to like snap on fools and like, you know, now I'm having to be like, oh, okay, you lost my pink term you don't know where my $2,000 pink turmaling is. Okay. Kumbaya moment. Oh, I'm just going to burn some sage. So that, you know, I'd say employees making, you know, initially I went to USC for business and I was like, I'm not going to be in business. I guess it was a waste of my time. And I transferred to political science because I was like, I could see myself, you know, if not being in politics.

Because I felt like it was just, this is pre it being like the worst thing in the. world. I think back in 2003, it kind of looked like, oh, that could be fun. Now it's like, oh, no, thank you. But I did see myself as maybe a campaign manager or something. So I switched over to Polly's side. But now I'm like, oh, my God, why didn't I just stay in business for like the 101 day in business class? Like stuff that I learned the most expensive way. I'm sure you get a whole book about, you know, and I still am trying to learn. And it's so hard to balance. You know, like for instance, when COVID hit, we didn't know. It was two weeks to stop the spread.

So I have, you know, all sudden no one's coming to the office. All my employees want to fly back to their homes and with their families. And I don't want to fire people. So I take on two Shopify loans, one for like quarter million dollars, one from like Shopify capital or whatever. This is pre-PPPPP loans. So I'm just like, shit, I, Shopify offers me this money. I'm like, okay, I'll use this to pay payroll for employees. that aren't even like literally doing nothing.

I was paying. So a real businessman, I would have been like, hey, good luck with COVID guys. Mask up. Do what you got to do. Buy. Like everyone's fired. We're going to button down the hatches. And then take if I'm going to take that money from Shopify,

I would have used it to invest in gold chains from Italy that I sell with my, or buy more crystals. So I'm now every day paying, you know, a ridiculous, you know, 12% off my daily sales for a loan that I took to pay for. people that I no longer employ because once I brought them back after like six they were they were garbage too you know so just the hardest lessons that all are so expensive and you know it is the good thing is I keep telling myself like I want to transfer this one day this business to my son so it's like all these expensive hard lessons like I really will have learned everything will be you know

all these things will come up and you know like and COVID was a hard one because I didn't plan And for that, you know, I was spending every money, every dollar we were making, I was putting back in the company because as I did that, it was growing the company. If we made this much, I threw it all into ads. So it was building, building, building. But then when we got unplugged, it was like I didn't put anything to the side because that wasn't, you know, I don't know if it was smart business or bad business. If there was no COVID, would I have kept building and ads and da da da da da. So, yeah, a lot of lessons. But I would say employees was the first because I'd always been like a Ronin, you know, high.

Heidi and I are like one flesh. So even though we were at such a team that it wasn't like I had to ever like, oh, Heidi, don't do like we rolled everyone and did everything together. So then now having all these people that I have to deal with that are, you know, rely on, count on. That was the biggest, like, oh, my God. And now I look at like big companies and I appreciate how, you know, people will make real money deal with all these employees and all this drama. I'm like, oh, my God. But then you realize, like, when you always hear, like, oh, these businessmen are the worst people. It was like, you almost have to be, like, not a bad person, but like, you cannot be a little cry baby.

Like, like, I was a little cry baby. Like, oh, no, I got to pay for all these people to work from home and not doing it. Like, it's like, bye. Like, life, like, sucks. Like, but, you know, so. Yeah. Well, hey, they say, you say you get, I mean, the villain. I mean, everything you described to me describes like a good person.

Like, you tried to do what you thought was right. You're learning business. you take care of your employees. You know, maybe they didn't ultimately take care of you, which is unfortunate. But, you know, you try to do right by them. Maybe it's a learning lesson, but I'm not hearing villain tones there. Yeah, no, I mean, the villain was just because it wasn't my show. Like, that's the bottom line.

Like, I came in and upstage, like, the narrator who was already in bed, metaphorically speaking, with the executive producer. So, you know, like, it wasn't. It wasn't like I, you know, there was, I had no chance. And I went along with it and I stepped it up because I knew if we ever hit five million viewers, I got a million dollar paycheck, just bonus. So, you know, I never like, you know, like, I don't think you're the villain. Yeah. You're not the villain.

Nowadays, if the same show aired where I was like the bad guy, we would get canceled. Like, I'm not even, like, it was just, there was nothing on TV in 2006. You watch some of these shows now and I look like freaking. a white belt against some red belts on the level of gangster. No, I know. So what's, what has been like from a business standpoint, you know, you're on Shopify from for the crystals. Again, that's Prattaddy.com. The talk about like what has worked from a marketing perspective.

Obviously your brand awareness has to play huge into it. You know, the searches, all that. People know you, you know, they don't, even if you say, I don't know if I believe it, yet. I'm hearing like a much better guy than anything that's ever been portrayed. And I think, so what, what do you lean on from a marketing perspective? I mean, is it just getting out there, PR, like keeping your name fresh? See, I don't, I honestly, that's why I said yes is podcast, because, you know, besides it being credible, right? I'm going to start hitting everything that people ask me, I'm just going to start doing now because I didn't do that. And I feel like I don't get

out there enough and I don't push the brand enough. I've been just on the, you know, like, let it come to me type business model. And it's like, I think I've peaked at that. Like, I have my customers and it's like, I need to grow now and get, you know, so we just collabed, you know, breaking news with the, I don't know if it's a secret. Okay, maybe it is. Maybe I can't actually break this news. But a major, you know, one of these companies that hits has a million five subscribers

to their website or shoppers or whatever. So we have a collaboration coming with them where, yeah, I'm not making a bunch of money of it because I'm giving them my product that, you know, I don't mark up and they want it so cheap for their audience. But I'm like, let me get to all these eyes. So it's a deal that it's more a headache than it is like positive. But I was like, you know, let's get to these million five people. So that is the problem.

I don't do enough of like what you just described. If anything, I just promote on my social media, the making. of the carving of my products, what they look like, so you see, you know, like, look how hot this crystal has come by it. But I don't, I feel like I lost a lot of momentum, and I blame that on the reboot of the Hills, because pre-Hills is when I was getting the most, you know, I think it was the algorithm with Snapchat,

was just helping my wife and I so much. But that was when we had, you know, 2019, 2020, our most sales. And then once we went back to doing the Hills, it just took my whole hustle away and I'm now worrying about stupid show drama and producers trying to sabotage my life and, you know, film schedules and going on cast trips,

taking employees with me to help us with Gunner and, you know, five days I've gone, like whereas before it was 365, Praday.com, all day, every day, da, da, da, da. And I thought, well, oh, the show will help, you know, get it going so much more and TV's so important. What I learned is that's not true.

it is if the show just follows your business. Like our former castmate had Uncommon James about her business, and it's like that's all the show was every now and then. And then the ratings. I feel like we lost half the audience, MTV. I'll respect to them, Lanier TV has gotten twice as hard as it was two years ago when the reboot aired. So, you know, I think it got up to a million viewers last season. Now we're at 400,000 where Jersey Shore, their big hits at 500,000.

And so linear TV is changing so much that, you know, in a perfect world, MTV would have done a deal with Netflix. And I would be a multimillionaire right now because the Netflix effect, it's like you go on Netflix and you all of a sudden have 5 million followers on Instagram. So that's the hard balance. And yeah, we got two nights where they did show the crystals for, no, one night, one night. One night they showed the crystals. And I would say that night we did.

50% better, which was that worth a year of my time and not great? Absolutely not. So, and then you said, well, how much did the show pay? Did that, you know, after agents, lawyer, manager, taxes, was that more money than I could have made if I put all that energy into my business? So these are the things that just like melt my brain and you got to kind of, the way I make myself feel better. I'm like, well, I would have thought like, oh, the show I wish the show had happened. That's what we don't have. Well, now I can say, like, you don't need the show.

You need to just, like, work hard and do podcasts and IG stories and interviews and just be, you know, be on the ground. Oh, hey, it's boots on the ground, baby. It's kind of the way it is. But you do have, you know, your brand and everything. You've built that, you know, to lean on. But I guess you're learning. But, you know, I could have told you, Linear TV is D.E. A-D, baby.

As a digital agency, I don't mind saying that. Yeah, and if you are going to be a linear TV, like, then you need to have the show go live on Paramount Plus that day. Exactly. Instead of, like, the last season's on there. Like, so that's the stuff that's like, well, there's obviously somebody getting paid more than me to not let that happen. No, I know. So can we talk about, like, what's the future with Pratt? I mean, are you, product expansion?

I mean, what are you looking at those kind of things? Like, where is your kind of product, you know, product evolution things come from? I would say just stay in business as my new priority. Have a profitable business. Heidi's been reading this book, Profit First. And, you know, it's always like, we need more bank accounts. And then we call our bank. And they're like, you can't open a Pradadaddi bank.

We don't allow gemstone businesses. That's for money. launch. I'm like, what? So, but yeah, no, I think a big play is, we just finally, after two years, don't even get me started on trying to get your official Amazon Prime storefront, like, unbelievable. I truly think we've been talking to actual only robots for two years. Well, that's finally launched where I see that as the future of the brand, like the website is our high-end expensive, really rare crystals that I love.

But, like, I would say, I think on our Shopify, I read, we had 120,000 people on the site this month, and I think I converted 700,000 people. So the problem is they're coming and seeing my products this much money, and they want to get it for $10 or $5, even if it's just a gag joke to send to their friends. So fine, let me give them a $9 crystal to send to a friend as a gag. Like, ha, ha, it's the sponsor pride crystal. Great. So I feel like that's where I'm in too niche of like a market where it's just super high-end rare stuff that I love. But I don't have that collector audience. I don't know how big that collector audiences. Crystal's are still, I would say, so new to the mainstream. So when somebody comes over, they're like, well, why is this? Like somebody just mess email me today. They're like, why is this pink turmoline on your site for $1,700? And this one on Amazon is. for $7.

And I didn't respond because I'm like, I know, I'm not going to look at the one you're looking at Amazon, but I'm pretty sure it's not a gemstone from Africa that, you know, should, like I'm selling it with $1,700. I can go down the street in Palisades and it's $7,000. So I even undercut the market for what I sell. Like there's L.A. designers selling stuff that I sell for $200. They're selling it for $3,500 because they're in the right jewelry stores. They got the fancy pants name.

They're not, you know, Spencer from the hills. They're like, you know, they got money to pay all the celebrities. So I would say Amazon is probably where, you know, I'm going to get rich, period, because it's 50% of, what, e-commerce and I'm not even tapped into it. Yeah. No, it makes sense. What can you talk about? I know you mentioned on Spidey recently a new show venture. something you can talk about?

So the Hill, MTV is argue with me, I guess, and said the Hills is not canceled, so I was wrong. So technically, I'm in contract with the Hills. So if they were to bring it back, what a, oh, wouldn't that be great? But if not, the producers of the Hills, Evolution, Alex Baskin, we're developing a hold on, I think I have a crystal delivery.

One second. Nope. we're developing a series about the business and our employees and their lives, a Lisa Vanderpump and Pump rules where, you know, Heidi and I would still be involved, but, you know, the girls that work for Prad Daddy are, you know, TV stars. They should be on. We hire them really more for them being future TV stars and as our cast and, let's say, their resumes for, you know, being good. business people.

Yeah. Influencers. Yeah. Exactly. I mean, you know, to that end, like the influencer moniker, like, I mean, with the own personal brand, I mean, you're an influencer, but like, you know, how do you feel about that whole thing? I mean, do you feel like it drives business with, from what you've seen, leveraging

influencers? I mean, it depends who I would say people who have really strong audiences that, you know, like really care about what they say, but I feel like in the first, and that's the hard thing. I don't know. I have so many factors that I changed. I used to give out so many crystals to people and for posts. And then I stopped doing this because I was like, I don't know. You know, every now and then you do give them a code.

Sometimes there are people that, you know, had a little was worth it. But then other people, no. And I'm like, but then it's like, whoa, did it help brand awareness? Maybe they didn't shop through that person. I connected, but I hit their million seven. audience, but maybe not the whole million seven. Maybe I had 10,000 those people and then they Googled it. So I can't say yes or no. I stopped giving out crystals because it's like I don't have the type of money to just give people money. No, no, don't get free product. I'll just tell you

that right now. For anyone listening, including Spencer Pratt, no free product. That's my first advice for anyone working with influencers. I even stopped letting, I used to give all my employees free product. And now they're like, can I buy this at your cost? And I'll agree to that. Even that makes me mad. I'm like, no, I bought it at my cost so I could sell it at the cost that makes your salary. But say, my tip of the day for all friends and family that asked for it, you give them the double half special. Just for them, you'll double the price and cut it in half. That's what I tell all friends and family. That's the other thing. My mom, I don't think she'll listen to this podcast because she'll maybe she will. Sorry, mom.

We'll send her links. She'll send. My mom asked for the most expensive stuff. And she's like, this hasn't sold. I'm like, I know, mom. I like, she's like, well, can I have it? I'm like, the last few that you said didn't sell you. Like, like, please, mom.

And she's like, I'll buy it. I'm like, mom, I'm not, I don't want your money, mom. I want other people's money. So, yeah. Sorry, mom. Sorry, mom. We're going to get mom to listen, though. We want mom listening to the radcast.

What was, is there anything like you'd want people to know about you that's not, I mean, you seem to be being pretty authentic now. And obviously, not that you weren't ever, but like you've admitted on the show, you played a certain character. I mean, is there anything you'd want people to know, you know, as they get to know Spencer, the real Sprinter Pratt better? No, I really just came on this podcast because I was hoping to learn some things I didn't have to, like, pay to hear. like so no uh yeah like you know don't give away product i came on the podcast to learn so there's that's what my takeaway well then you just need to subscribe to the radcast you'll learn we give a lot of all our free advice i do need to start listening to business podcasts i need to start like when i first started the business i was like doing all the clavio seminars and signing up for all the shopify

then it's like i stopped i lost time i was like this is too much to keep up with but i got to go back to like learning from these people like yourself and not trying to just wing it. Oh, that's all good. But, uh, yeah, no. I mean, if you check my social media, I feel myself all day long on pretty much every platform. So, you know, anything I say here wouldn't, you know, like you go and click on my story. You're going to decide if you like it or not in, you know, a few seconds, you know. Your breakfast wrap that you eat every day.

Breakfast, breakfast burrito. Technically, that's the Prad Daddy Burrito. Okay. It was a big get because if you live in California, Airwan is the hottest spot. And I'm the first person to have like an Airwan food branded product. So, I mean, I was eating at pre it being called a Prad Daddy burrito. I just, while we're on the phone, I just found out that it only is going to be available until the eighth.

So that was a hard text. I just had to hit. I was like, huh. Oh, my God. That was hard. So, yes, I dance to Enya and my Prad Daddy burrito from Airwam every morning. Is that hummingbird real that comes up? Yeah, yeah. So that's another thing that one day I probably will monetize is hummingbird feeders because I, you know, I would say nobody feeds more hummingbirds than I do.

I probably have a thousand hummingbirds in my backyard. I go through pounds of white cane sugar a day. Yeah, no, it's my spirit, totem, animal. When my son was born, a baby hummingbird hatched on our front door, and I was like, sign from God, okay, got to start feeding honeybirds, and here we are. Cool, man. Well, I really appreciate you coming on.

We've probably mentioned it several times already, but tell everybody that's listening where to keep up with all things, Pratt Daddy. Yeah, Pradaddy.com. Instagram is Spencer Pratt. You just want to see Prada. Instagram's Pratt Daddy, Snapchat, Pratt Spencer. Soon I will have my own Facebook audio rooms coming in September. That's pretty exciting with Facebook.

So look out for those. And yeah, thanks. Thanks, Radcast. And I'm going to subscribe to the Radcast and definitely never give any product away again. I know. And then I need tips on SEO. I feel like if you search Spencer Pratt and like Heidi, It does not just take you right to Pratdaddy.com.

I feel like it's always, that's a hard game. I think we could do some exchange. I'll give you free advice and you just tag me when we like, we'll do like an Instagram live or something. So it raised our awareness and I'll give you free advice because I can help you. Boom. Deal. There we go. An influencer deal strike right here on the Radcast.

You got like three minutes for me for a quick rad or fad. section to close out the episode? Yes, yeah, yeah, yeah. So rad or fad, one word. I'm going to give you a keyword. You can say rad or fad. If you want to add more context, all our guests do. So you wouldn't be in the norm or out of the norm.

So first, the Olympics. Are you watching them? I mean, rad or fad? Brad, because, you know, they're hard to watch because, you know, they're not just on all day long and they only, you know, put on certain ones. You need apps. whatever, but, you know, I'll always appreciate superstars. There we go.

Rad on the Olympics. Free Brittany. Oh, rad. I've been free Brittany for 10 years. No kidding. It's crazy. TikTok. Oh, rad.

Cool. And finally, no setup here at all. Crystals. Rad. Cool, man. All right. Spencer, brother, appreciate you. Hey, free advice for tagging.

I'm going to hit you up. We're going to stay in contact. Boom. Thank you so much for your time. All right, brother. You know where to find us? We're at the radcast.com. You can search all our content.

Search for Spencer Pratt. Search for Pratt Daddy. All at the radcast.com. You know where to find me. I'm verified all my platforms at Ryan Offord. We'll see you next time on the Radcast.