Right About Now - Legendary Business Advice - TechCrunch Gift Guide 2022: Weekly News 12.16.22

Starting point is 00:00:00 Warning, the following ZipRecruiter radio spot you are about to hear is going to be filled with F-words. When you're hiring, we at ZipRecruiter know you can feel frustrated, forlorn even, like your efforts are futile, and you can spend a fortune trying to find fabulous people, only to get flooded with candidates who are just fine. Fortunately, ZipRecruiter figured out how to fix all that. And right now, you can try ZipRecruiter for free at ZipRecruiter.com slash Zip. With ZipRecruiter, you can forget your frustrations because we find the right people for your roles fast, which is our absolute favorite F word. In fact, four out of five employers who post on ZipRecruiter get a quality candidate within the first day. Fantastic.

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Starting point is 00:01:27 Welcome to the latest edition of the Radcast. It's Friday, December 16th, 2022. Our weekly marketing and advertising news of the week. Christina Yossi, what's up? Here in the flesh. I know. We can do the show anywhere. Anywhere.

Starting point is 00:01:47 I'm multitasking on the road. You're in the studio. Indeed. I'm in your spot in the studio, too. Different share. Same spot. So watch it. We've got all, you know, rearranging a furniture going.

Starting point is 00:02:01 Oh, yeah. So, uh, yeah. It's working. How was everyone today? Doing well. Doing great. It's a chilly, rainy day here in G. Vegas.

Starting point is 00:02:11 It's been raining for a while. while I am. The river is very high. You're missing that. It's almost flooded. I've been there many a time before we clean that thing out that it did flood. So you guys are missing the real excitement. It's been a good week.

Starting point is 00:02:30 We've been transitioning to office over to social house. We talked about that last week. Fuller launched. So if you're in Greenville, come check us out. Get your lounge on. Get that member. Come watch our Come celebrate our

Starting point is 00:02:45 National Championship Watch Party in January Details to come It is January 9th January 9th And you can come even if you're not a member Just a small cover fee Exactly There you go

Starting point is 00:02:59 So have you gotten all your Christmas shopping done Oh You know I have like one I gotta buy the Coles last thing and nine days you had nine days to do it yeah i got one or two little things but Nicole kind of takes the brunt of most of that sure and uh she's kind of uh coming down to the fumes of both energy and time right tapping out well tech crunch has made it super easy

Starting point is 00:03:32 and they released their uh 2022 gift guide which is great and they've got leave they've broken it down into coffee, stem toys, extremely online books, fitness tech, super easy and shoppable. So that's what I'll be using because I've bought two presents so far and I have nine days. Nice. What's the best thing on the list? What's the most exciting thing? Anything worth I go to a category. I mean, a Mac studio for your work from home office. Who wouldn't want that? Yeah, that sounds good. That was the coolest thing in the home office section. What does that set you back?

Starting point is 00:04:13 Oh, you know, just a small student loan. The MacBook Air is a better option. But you use that Apple credit card, you know, zero percent interest. Finance that shit. That's my motto. Man, these are some pricing gifts here, you know. These are gifts for people you really like. Let's see.

Starting point is 00:04:34 We'll go to the coffee section. This will be cheaper shortly. Start with the beans. Oh, like a little bean subscription for the coffee lover in your family. You can get a little portable coffee press, which is only like $40. Yeah, that sounds good. It could go with, we had what our holiday gift exchange yesterday. Maybe Nick needs to get that to go with his Dutch oven.

Starting point is 00:04:59 There you go. A little mini Dutch oven. Yeah, that's what I mean. I got my little solar charger. which could be on this list. How about stole that? And I'm just like, I don't know.

Starting point is 00:05:14 I almost stole my gift, too. I totally hear that. And then I was just going to say TikTok released their food trends of 2020. End of the year. We're wrapping up all these big lists. Yes. Of course, it kicks off with the

Starting point is 00:05:29 Negroni Spagliata with Prosecco. You've seen that whole those. That is boozy. Have you had a Nogroni Spagliato with Prosecco? Yeah. Delicious. I love a good, Negroni.

Starting point is 00:05:43 They are good. They're good. And that green salad is on, did you see like all the green salad that went viral? It's just like a bunch of vegetables and you eat it with chips. Yep. That's on the top of the list. At this time of year,

Starting point is 00:05:56 I'm pretty vegetable deprived. I've got to like it. I'm not a New Year's eat, like, like, resolution kind of guy. Yeah. I try to like keep it all in balance. But. I need some more vegetables in my life. I know this.

Starting point is 00:06:10 Sure. At least yourself aware enough. You know? Yes. Self aware. You want to share some radcast news from the road? Yeah. Of course, everybody, I hope you enjoyed Tuesday's episode with John Durante.

Starting point is 00:06:24 Also a piano extraordinaire. What a great last name. Yeah. And he's like totally the New York guy too. He's like total New York guy, total unassonial. but had a great story. I think he's super relatable. So if you haven't listened to that episode, go check it out on all your favorite channels

Starting point is 00:06:46 or wherever you're listening to this. Just hit back one and you'll get right to it. So go check that out. We'll be continuing and finalizing here over the next few weeks, our think billions recordings. So continue to follow along, a lot of entrepreneurial journeys. We'll be... Lots of cool episodes coming up.

Starting point is 00:07:09 Yeah. Which is why you need to subscribe. Don't just be a one-time listener. Like and subscribe. Comment. Yeah. Follow all the things. And in that vein, get yourself some swag.

Starting point is 00:07:20 I don't know if you can... My video is showing. But I'm in the studio surrounded by all of the branded bills. And unfortunately, with only nine days till Christmas, you probably won't get it in time. But who doesn't love gifts in January? Why wouldn't you want to kick off the new year with the belated... belated Christmas gift. Celebrate the season year-round.

Starting point is 00:07:40 And you can get 20% off with our Radcast20 coupon code. Do-da. Go to Brandon Mills. Check them out. And, you know, when you take that stuff that you didn't really want back, you can go get you, you know, a cool house or a hoodie. Also, Valentine's Day is coming up. So always an option.

Starting point is 00:08:00 Always options. Are we any good social holidays this week? We do. We have ugly sweater. day, which I'm kind of celebrating. I don't think it's ugly, but it certainly is like a little tacky with my little champagne, so I'm prepared. It's also National Chocolate Covered Anything Day, which can go in so many directions,

Starting point is 00:08:19 but we'll just leave it at that. It's so funny chocolate covers anything. Okay. Right, right, like a little bit of an eye twitch. It's fine. It's fine. Love that. Celebrate in your own way.

Starting point is 00:08:30 And it's also Underdog Day. Who doesn't love pulling for the underdog? I know. Is it like underdog? I think it's like I'm having deja vu. I think we've done enough social holiday years now. Are you trying to repeat them? Right. Is it underdog the show or just an underdog in general? Oh, no. I thought it was underdog in general. Underdog Day to Google. No, it's just every third Friday in December. And it's the little guy, not just underdog the cartoon.

Starting point is 00:09:02 It's such a strange time for that. but you know who doesn't want to root for the underdog. Truly. It's about National Rudy Day or whatever. There you go. Oh, I love that movie. My God.

Starting point is 00:09:14 Tomorrow, kind of keeping in our buddy the elf theme that is a through line for this season, tomorrow December 17th, is National Maple Syrup Day. So there you go for your pancakes. Get that Saturday. I used to not think that there was a difference between regular syrup and maple syrup.

Starting point is 00:09:33 Rookie mistake. Or it wasn't worth the difference. That's something you learn when you're growing up. Like, there's a big difference and it tastes a lot better. Good maple syrup is worth every dime. And the 17th is also National Wright Brothers Day, the lovely inventors of the airplane. So happy for them. Love that.

Starting point is 00:09:52 Hanukkah kicks off. Which is exciting. For all of our Jewish listeners, Hanukkah on December 18th. My mom has like a big affinity for Jewish culture. so we have like minora's in the house and we will play dradle on Christmas Eve, which is, you know, fun. But she just has a big affinity for Jewish culture. And when I get like just the right amount of tipsy,

Starting point is 00:10:19 my Italian really comes out and people often mistake it for Jewish. And the amount of times that I have been asked if I'm Jewish is concerning. And also quite a compliment. I get very excited whenever anyone says, are you Jewish? I'm like, this is the best day. of my life. We're going to get you really tipsy so we can see you take your Italian out. Listen, it'll happen.

Starting point is 00:10:42 It happens at my comedy shows. It's full Mrs. Maisel. Full Mrs. Maisel. When I hear of Hanukkah, I think of that Adam Sandler song. Happy. Oh, yeah. It's so good. It's so good.

Starting point is 00:10:55 And then December 19th is National Oatmeal Muffin Day, hyper-specific, as all of these holidays are. And the 20th, we can celebrate National Sangria Day, which I certainly will be doing. Love me some sangria. I like a good sangria. I feel like if you like wine, you got to like sangria. Yeah, and I have that too. And that's our little social media holidays.

Starting point is 00:11:19 I know. We're kind of coming up to the big daddy here. I know. I'm very excited. Next week we'll feature it. We've got some social media news in the throes of Elon Musk's Twitter takeover, which we have some Elon Musk news. But Instagram, conveniently, has now released a notes feature in their app.

Starting point is 00:11:39 Like when you go to your messages, you can post status updates and, you know, essentially tweets. And I've had several friends say that this is all they need to leave Twitter. So I'm interested to see how that's going to move forward. And they also have introduced candid stories to compete with Be Real. So it'll be very interesting to see how this all shakes out just with what's happening with social media. general. I think it's fascinating and I've read up and I've seen, I haven't gotten the obvious is on down like two weeks a week maybe depending on beta testers.

Starting point is 00:12:15 I haven't like dabbled in it enough yet to like give it like a full, review. Full on review or whatever. But it's it is interesting how they're kind of going for the jugular a bit like with Twitter. you know, having issues. So it's like maybe we can backdoor our way into bringing those users over who are a lot where a lot of them are. I don't know yet.

Starting point is 00:12:43 Who's to scroll? It's not hard to. It's always hard to tell on Twitter. Yeah. But they're always trolling anyway. But pun intended. But it will be interesting. It does, it is interesting.

Starting point is 00:12:57 I wonder what's the tipping point for Instagram being? too bloated. I know. I know. And when they're like, you know, between reels and now they've got notes and now you've got the candid options and you, I mean, they really, it, what am I trying to say? When they released stories, right, that was the big it, like, to me, that was like, oh, and why do we care about Snapchat anymore?

Starting point is 00:13:21 Like that was, that was really when I was like, I don't want another app on my phone. So that was when I deleted Snapchat. So it was just interesting the things that stick and the things that, like, when it will become too bloated. Because even though I don't want a million social media apps, I don't just want one either. That's right. But then Elon Musk, our next little article is,

Starting point is 00:13:43 it's not confirmed yet, but he's talking about increasing the tweet character limit from 280 to 4,000, which to me, I mean, my thoughts on Elon Musk aside, I like Twitter because it's a short blurb. You know, I don't mind the threads. I don't want to be on Twitter, if I'm going to have to read for like a blog post, you know, just.

Starting point is 00:14:04 I've got to say it's suddenly a blog. Yeah. You know, start your own blog. I don't, that's that, I'm, I hope that that doesn't happen because nothing's been confirmed yet, but between, like, if Instagram's going to drop notes and then Elon Musk pushes a 400,000 character limit, that to me feels like, maybe not the final nail in the coffin, but like we're starting to hammer that coffin lid down. I just don't know.

Starting point is 00:14:29 Elon's smarter than me. He's smarter than a lot of people. He's done some wacky stuff lately, but he's still an intelligent person. But I don't know at the surface level or get the 4,000 character thing. I would even, I would understand if he just, if you wanted to make him a little longer, okay,

Starting point is 00:14:53 a little longer, but 4,000, yeah. That's a lot. You're just completely kind of changing the angle of the platform, it seems. Right. I don't know. Well, and it makes me think on reserve judgment, right? But like with Facebook, whenever I see a status that says see more, I scroll right past it. Like, I don't want to read more about, you know, your family's dinner.

Starting point is 00:15:20 But again, that's just me. For our marketing news this week, Pepsi's back. Last week we had Pilk. And this week, Pepsi's launching a limited time nutmeg. Cola. It's inspired by the game of soccer, which I don't personally get that connection, but good for Pepsi. And the drink will be available in an ultra-limited product run with release details to be announced soon. I would dabble with this. I'm not a nutmeg person, though. Okay. Understood. I'm not a Pepsi person. I kind of like, I like to Pilk better.

Starting point is 00:15:50 And I will say this, it was easily like top three things. I got DM'd about. of the year. Pilk. The Pilk highlight we posted everybody like going either how disgusted they were

Starting point is 00:16:07 or how funny they thought it was. It caused quite stir. Viral. Oh, stir. Literally. You know stir it. Pilk.

Starting point is 00:16:16 Yeah. I don't know if it's a Lindsay Lowhan or the Pilk, but. Probably both. I mean, it's a smart, smart collab. Yeah.

Starting point is 00:16:25 And, but Nutmeg I'd be a note for me, dog Read my lips. I would try it. I would try it. I wouldn't go out of my way to find it, but if it was presented to me, I would try it.

Starting point is 00:16:36 But speaking of unlikely pairings, Black Pink, which is a K-pop group, they are teaming up with Oreo for black and pink cookies, which makes sense. Just kind of their name, Oreos. Oreo's been all over the map with their stuff. Right? It seemed like for how many every year,

Starting point is 00:16:56 I don't know, they've been around 50, 60, 70 years. Something like that, long time. But for 40 of them, they've never veered off of a basic Oreo or a double stuff. Double stuff was as far as they got. Like the last, I don't know, 10 years is it? They now just have completely thrown out the book. They'll go peanut butter, they go. Carrot cake, lemon.

Starting point is 00:17:21 And not to, you know, be a know-it-all, but I just Googled it. and Oreo originated in 1912. Whoa. Right? 110 years old. I was way off. Just by like double, but it's fine. Yeah.

Starting point is 00:17:37 I think they're owned by Nabisco now. Yeah. Who knows? But anyway, again, I would try this. I would try a pink Oreo. Yeah, I can get down with that. I like to go branding and stuff like that. Yeah.

Starting point is 00:17:50 I think, you know, I'd love to know. like total sales obviously there's more people in the world there's probably more oreo happening well and this is available exclusively in asia yeah but like adding all of these branded things and all the content the different flavors and they I'm sure the answer yes so they probably would have they added more sales or are they just cannibalizing sales of regular record like Sure. So were you going to buy an Oreo anyway, but now you've got multiple choices,

Starting point is 00:18:31 so you just are deciding to be doing a choice. Or have they pulled people from other cookie decisions into their, anyway. Well, my thought would be, even though you didn't ask, you know, you have like cookies and cream, which is the generic, like if you can't get the copyright or get the actual Oreo. So my thought would be if you have that option, right, of just a generic sandwich cookie versus all of Oreos, ridiculous flavors. I mean, I would think that for as silly as it is, it's been a very smart move for them because any brand can come out.

Starting point is 00:19:03 Like, I don't think that they can copyright or trademark that's like a chocolate, vanilla chocolate sandwich cookie. So who knows? Not me. And they don't taste as good. The generic, the old Bobo generic Oreo never came. Like, some things come pretty close enough that I'll, like, okay, I'll do the off-brand. The off brand, not the off-brand Oreo.

Starting point is 00:19:26 No, not worth it. Never. Agreed. Keeping with our food theme, because Nick and I are starving and need to eat. Doritos is launching a Name That Triangle social media contest. Hashtag name that triangle. They participants can submit photos of their triangle-inspired haircuts for the chance to win tickets to the Super Bowl. The challenge is inspired by Buffalo Bills linebacker Von Miller, who recently began sporting a triangle haircut. Got to love the NFL.

Starting point is 00:19:55 Only they would do this. Doritos have done this playing off the triangle a few times, a little different. But, you know, Bob Miller is kind of crazy. I mean, he's actually out for the season for his knee. But I think it doesn't keep him from having that Dorita's hair coat that. And inspiring others. He needs to get a, if he's got a sponsorship deal out of this, it's nothing else. Yeah.

Starting point is 00:20:23 I like some Doritos too now. God, same. You give me some cool ranch. I was going to say, I'm a cool ranch girl. Damn right. I heard today about dipping Doritos in sour cream, which, like, I would eat sour cream with a spoon. So that sounds like best snack ever. You know, you're not.

Starting point is 00:20:48 Oh, my God. Okay. That is so good. I'm going to have to try it. You know, the purple bag of Doritos is pretty good, too. Yeah. The kind of sweet, hot ones. It's kind of spicy.

Starting point is 00:20:58 Yeah, yeah, yeah. Yeah. Kind of like me. Spicing and sweet. We got to get you a Doritos collab. Yeah. And that would be it. I can get behind that.

Starting point is 00:21:11 So our last article of this episode, got a tight 25-minute episode here, is about Megan Trainor, who's also viral on TikTok right now with her Made You Look song, but she is teaming up with Elf Cosmetics and the Weather Channel. What a collaboration there. Megan Traynor is the new face of Elf Cosmetics and the Weather Channel's collaboration. She channeled but her favorite weatherman, Al Roker, for the campaign and wore a selection of sparkly, iridescent looks with equally shiny makeup.

Starting point is 00:21:41 Trainer says it was one of the best work days that anyone, that she's ever had and everyone was laughing on set. So this is kind of a fun, yeah. Fun intended. Right. the weather. Hey, made you look too. Is that her new song?

Starting point is 00:21:56 Yes, it is. Hey, yes it is. Got a lot of, a lot of integrations here. Yeah. And like with women,

Starting point is 00:22:02 people have always wanted to know what makeup weather channel people wear because they're up so early, they always look so perfect. I mean, this was, I remember being little and my mom was like, you always want to know what anchor women are wearing

Starting point is 00:22:13 because they always look perfect at 4 a.m. So again, smart little collab. It's called layered makeup, I think. The camera kind of hide the how thick the makeup's on it in some way. That's also very true. High coverage.

Starting point is 00:22:32 High coverage. Is that what that's called? Yes. Yeah. Yes, it is. Yeah. In Guy Talk, you say, I'll kick your coverage. And that's all different.

Starting point is 00:22:42 I'll kick my coverage for sure. I got you. I'm tracking. That's all we got today. Anything? No, I mean, it's good. You know, we're keeping it light here as we roll into the end of the year. We don't get black people with anything crazy.

Starting point is 00:23:05 I think we're going to do a Trends edition. Sometimes I've done these like November, December, and I think this year I've just decided because we had so much content to get out and think billions to kind of get into the year, like maybe the first or second. week in January instead of everybody listening looking for like this. Bull on parking trends and stuff like that is coming. We're just taking to the lighter themes here as we close out the new year.

Starting point is 00:23:38 Tuesdays the season. On our news editions. Love it. Yeah. Good stuff. Thanks for doing us this week. No, get your Christmas shopping done. Don't be like me.

Starting point is 00:23:50 Hey, guys. You know, to find us, the radcast.com. Search for all the content today, especially Oreos. We made you hungry if nothing else. Made you look. I'm Ryan Alford. Christina Yossi and Nick Weaver. We'll see you next time. Bye y'all. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the.rad.com or at Ryan Alford. Stay radical.

Right About Now - Legendary Business Advice - TechCrunch Gift Guide 2022: Weekly News 12.16.22

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