Right About Now - Legendary Business Advice - The Future of Influencer & Athlete Marketing with Ishveen Jolly

Episode Date: April 22, 2025

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," host Ryan Alford and guest Ishveen Jolly, CEO and co-founder of Open Sponsorship, explore the evolving landscape of influencer sponsorships in modern marketing. They discuss how influencer partnerships serve as a contemporary form of word-of-mouth marketing, crucial for brand growth. Ish shares insights on the challenges and opportunities in the industry, emphasizing the importance of amplifying content and understanding the distinction between brand awareness and direct sales. The conversation highlights the need for brands to adapt their strategies, nurture client relationships, and leverage influencer collaborations effectively for maximum ROI.TAKEAWAYSThe significance of influencer sponsorships as a modern form of word-of-mouth marketing.The evolution of the influencer marketing industry and its impact on brand strategies.Challenges brands face in effectively leveraging influencer partnerships.The importance of amplifying content created through influencer collaborations.Distinction between brand awareness and direct sales in influencer marketing.The role of authenticity in marketing and consumer engagement.The necessity for brands to understand influencers' motivations and needs.The shift from acquiring new clients to nurturing existing client relationships.The cost-effectiveness and personalization of influencer marketing compared to traditional advertising.The evolving landscape of influencer marketing with the rise of new platforms like TikTok.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why is influencer, sponsor, the it medium for helping grow a brand of any size? It's the new word of mouth marketing. This is right about now with Ryan Alford, a radcast network production. We are the number one business show on the planet with over one million downloads a month. Taking the BS out of business for over six years and over 400 episodes. You ready to start snapping next. cash and checks? Well, it starts right about now. What's up guys? Welcome to Write About Now. We're always keeping it right for you.

You know, you know what right. You know where you, I mean, the website's Ryan is right.com. You know, that's why I bring the best and the brightest from around the globe. Coming from London today. We're all over the planet. We got you covered, baby. We're talking all about sponsorships. NIL. If anybody heard of that? I'm going to go. there with our guest. We're going to tell you what that means. But ultimately, it's about getting value for your marketing dollar. We got Isfeene. Jolly, she is the CEO and co-founder of Open Sponsorship. What's up, Ishveen? Hi, Ryan. Thanks for the intro. Yeah. Hey, we're in this marketing game together. You know, we've got to stick together. I love it. I love it.

I know. It's a fascinating world out there. Navigating new media, the new star. The new star, the new spokesperson, you know, all the people. You got all the changing laws and rules with what happened with NIL and the U.S. I want to get down that path. But at the end of the day, it's about, I always say this is fiend. People have never been more aware that they're being marketing to, you know, being marketed to. They know. And so you've got to be more authentic and you've got to use their peers to sort of get to them.

that's what I really love about what you guys are doing with open sponsorship. Let's set the table for everyone, and they can go check out your YouTube's and all the stuff. Ish Fing's got all the accolades of the world. Let me just tell you. I'll let her mention a few of them when she describes herself, very accomplished. And her journey stories are out there, so we won't go to that. We want to keep it real raw and interesting about the topic. But Isfifing, do set the table and give everybody a little synopsis of open sponsorship.

and, you know, give a little bit of the brag reel. Come on. No, thank you. Well, I suppose very quickly, because I do love the marketing stuff more as well, but started open sponsorship about 10 years ago. I used to be a sports agent. Prior to that, my background in sports, I played a lot growing up. I kept in multiple teams while at university. And then kind of fell into sponsorship and then fell in love.

I just thought, what a wonderful form of marketing. Of course, like sponsorship today is it influential. There's marketing, is it affiliate marketing? Is it PR? There's so many kind of crosses with the other verticals, but really fell in love with sponsorship, the idea that like your brand could leverage another brand for one plus one equals like 50 kind of thing. And obviously the fact that the money goes into sports,

which I'm very passionate about, or entertainment music, which I'm really passionate about. And so started that 10 years ago. Fast forward today, yeah, very lucky to have received quite a lot of accolades, I suppose highlights are. We have Sabrina Williams as an investor, one of our lead investors. We have 19,000 athletes and influencers today. We work with brands like the Walmart or Reebok or whoever else.

And it's just fabulous. We run a small team that's mostly all in the U.S. And it's really rewarding. Yeah. What's considered the home base of open sponsorship? Of open sponsorship? up like so we headquartered in new york for the longest time until covid very u.s. focused um i personally just like to live in london but um the businesses in the u.s i love

working in the u.s market obviously they get to meet people like yourself with all your great energy um and so yeah u.s is our base for multiple reasons love the marketing dollars um of course the budget's there but also just the um willingness to try something new and as a small company competing with bigger agencies, which I'm sure we could exchange notes. Like the American market is very much like, all right, we'll give you a little bit. If you prove yourself, you get more, you know, and it's a quick turnaround. Yeah, I love that. Yeah.

It's a fascinating industry. I came up in marketing and sponsorship was part of what we did for Verizon and the NFL, helped shepherd in that agreement. That was a billion-dollar sponsor. I have a big sponsorship deal. I've worked on that one for about three years. And it is, though, a very fascinating and sort of, I don't know, I love what you said about the one in one. Some of the parts is greater than a whole.

It's something like the amplification that happens when a great sponsor, a great brand, and a great entertainer, athlete, influence, or whatever it is, comes together. It's like magic, isn't it? 100%. And I think the biggest thing is just like the extension of that piece of content or that partnership across all the other marketing channels and the sales channels and the impact it has on like your employee base or whatever else. And so like it's it's the fact that I don't think there's anything like it,

where sponsoring an athlete, using an athlete, and today it's never been cheaper because you literally can pay them to do one Instagram story for a few hundred bucks. But then you can take that and suddenly scream and tell the world, this is what we do. And you put it in your PR, you put it on your website, you put it in your own personal LinkedIn, you tell your team members, all of this. And the amplification and the ripple effect of all of it is so huge. Yes. And we're getting into really fast and nitty-gritty, but I love it. Because it's fine, you just nailed it. We've worked with a lot brands. I've been on both sides of it. I own a digital agency, I own a podcast network. And then now, I mean, I hate even using my word of the name influencer, but got a good

falling, good show. And so I'm on all sides of it. And it pains me when we've like worked with brands and they don't atomize it and use it the way you just said. Like I'm like, I just gave you gold or one of my clients or one of, you know, we gave you gold and you treat. And you did it like silver. Like it's like, why, why didn't you use it all over the place? It's like it doesn't need to just live within the influencers channel. You got to amplify it. That's such a miss, isn't it sometimes?

100%. And this is why, you know, we talked about it slightly when we were kind of chatting before that. We started off, you know, I created open sponsorship with my co-founder as the LinkedIn, the Airbnb, the match.com of the industry. You know, we were like, right, we're going to help you find the person connect, boom, done. And then we realized in the journey that if you're on like a dating site or like a job recruitment site or something, if you get the match, that's success. But we were, people were coming to us and they're like, great, you're great, but what the outcome wasn't. The ROI wasn't there.

And I was like, shit, I need to start thinking about the ROI on these deals because otherwise we're just going to see all of these guys. like trying it once and leaving. And then we did what you did. We started trying to build into what you were saying. We tried to build into the platform. Have you thought about doing this? Have you thought about doing this and share this? And then we realized people just either don't have the time, the knowledge, or whatever

else. And so that's kind of why about three years ago, we were like, you know what? We're going to get rid of the self-service. We're going to be completely full service. We're going to be like an extension of your team. And we're going to like make you, we're going to do it for you. Great examples. Like a few months ago, I was.

was speaking to my team. And I didn't even know that they did this, but they'll go to like a tool like Capcut and they'll put music overlay and the text overlay onto a video. And I was like, you do that for our clients. And they're like, yeah, but it's just like, it's harder to get them to do it and teach them and say, oh, this video would be so much more effective.

They're like, we'll just do it for them and it'll take a few seconds. And so I think like what I've realized is it's whatever the brand's reason is to not do, It's ultimately our problem. And so there's no point doing these partnerships if you're not going to make it happen. Yes. And what you realize is the total, I don't know, the total filling the entire circle in, okay, is not just connect a brand to influencer. It's all the magic in between, making sure the content gets done, making sure the content gets used.

make it, you know, all of, you got to lead them to the water and make them drink it. Yeah, yeah, honestly, yeah. It's true. Because ultimately, it's what makes it work and the only way for it to keep happening and to have success is if it works, right? 100%. Yeah, I love that. And I, it's an interesting pivot. I mean, I've definitely seen with like the athletes, especially.

You know, they can get all these deals. They want the deals. But, you know, creating the content is like the hardest part, isn't it? How many emails have been sent with? We got to get content for this brand. Yeah. I'm making it not look like it was like read off the script. Oh, yeah, exactly.

To do it. Definitely a challenge that still exists. I think, again, going back to the point, like, what, who, what are you using them for. So if what you want is content creation and great UGC to put in ads, don't use that guy who never does reels and like is a little bit stiff. But if what you want is to be able to say that you sponsor the quarterback of Clemson, then great. Then, you know, or whatever else. And I think that's the other thing is I realize that a lot of times when you, and I do this as a CEO with a marketing budget, you conflate everything. You're like, you start off going,

I want, I want a testimonial. And then five weeks later, you're like, oh, but it didn't produce sales. And you're like, well, that was never the goal. And so I think it's really important. Again, the benefit of being hand in hand is like you can keep saying, remind that this is the goal of this campaign. This is the goal of this partnership. If you want to change the goal, we've got to change the creative. We might need to change the person. We've got to change the deliverables. So it's like if you like a great example is if you want sales, reels doesn't allow you to have a link. Yeah. It's not going to produce sales.

But if you want a brand awareness piece, stories disappear after 24 hours. Very, very different. Which one do you want? Yeah. That's I'm going to go down that path with you here. But since you brought up Clemson, I mean, did you know as a Clemson guy? No, I didn't. I graduated from Clemson.

I'm a Clemson grad. Yes, tires. K Klobnik. Yeah. Is he on your platform? They're asking questions about individuals. I'm sorry. I won't go there.

I know. He should be. He's going to win the Heisman this year. I'm going to say the answer is yes, because I have faith in my team. Yes, I have faith too. We'll get him on there if he's not. So I always have this trepidation. So I want to see if you share it, you know.

I don't know about you, but awareness is not free. And, you know, the age old influencer deals for affiliate deals for, you know, percentage of sales is great. But what I've never understood about that whole equation as a marketer and an influencer is, why the hell would you give away free awareness? You know, like nobody gets to run, get free awareness. Like Verizon and AT&T, you see those commercials over and over and over again, and they don't know if they're generating sales. Television is not direct to consumer or not, you know, but because they know they have to feed the top of the funnel to get to the bottom. But for some reason, influencers, and I'm sure you guys are working big athletes where maybe this isn't as big of a problem anymore.

But why the hell should I give you free awareness? And if only if I drive you a sale, do I get paid? who made that rule up it's not the rule for everything i know the big guys get paid but you know what i'm saying it just seems like that's at a false reality of what you have to spend as a marketing and as a brand i love what you say we don't do as many of those deals to be honest um because but we also count product has value so i'd say cash is king product a second then we're really equity if you've got it and then it's royalty exactly what you're saying so we do very we basically do zero royalty only deals with no product and when people say to us royalty i say do a deal for product

and if it works if there's alignment if you like their work if they like you then fine talk about a long-term deal with royalties but the expectation that you're going to come in and get good things now let's talk about them why is it still why is it happening Well, obviously TikTok shop is changing the whole game because they've got this whole thing. I don't think it happens that much on meta or wherever else. It might be on Amazon. And if I was going to play like devil's advocate, like why is it happening? Why is it not happening to us so much?

It's because athletes, this is not their primary job. Yeah. But if you're a content creator, let's say on TikTok, firstly, you need content to post three times a day. Yeah. So if you get paid like 20, bucks for a video or like you're going to just generate a bit of sales like one two this is your job so you need to figure out ways to because like those brand awareness dollars are drying up if you don't

produce if you're not if you don't have a a viewpoint and that's why I love the space that we're in because you know I used to say we're not influencer marketing we're sports sponsorship and then obviously I was like all right we're influenced marketing and sports bond line yeah exactly well if you're the buyer and you buy influence marketing, I'm here for it. Yeah, exactly. But I'd also say like with the rise of the athlete and the celebrity and the TV star all becoming better value, I think it's hard for someone who's not famous for a reason to make money from brand awareness. Yeah.

And they're probably the ones doing the affiliate deals. I know. I just, and I understand it. I just, it more drives the shit out of me that brands sort of expect it, like, more than they should, I think. And I get that the dollars have gotten to wear and they want to, look, we need outcomes. But if your funnel's not good, it doesn't have anything to do with how good my read is. And so if I do a read, how do we know that the vacuum cleaner I'm pushing doesn't get sold three weeks from now. I get no attribution for it.

I wish they were more, and we've done a few of these, I wish the deals were more creatively set up. So it's like, okay, what does your funnel look like? I can guarantee you this amount of traffic. Let's pay for that. And then let's do royalties on top of. So it de-risks you. It gives me a bit of upside.

But there's also, like you said, if your website crashes on that day, like I shouldn't be held. And also I say this to our brands. we're not in the business of understanding your competitive set, your pricing, your packaging, like your flavors. So we can't predict the success. But what we can, but I do feel like there's probably a mess that it's like no guarantee or sales. Ideally, it should be like a guarantee of something within funnel.

Yep. And that would be easy, right, Ryan? Because then you'd be like, well, if I don't hit it, I'll just do two extra ad reads for free. And if I do it. Exactly. Exactly. Exactly. We'll hit it. Yeah.

You know, we'll deliver it. But it can't just be bottom line sales, but because there's just too many complicated. I mean, I'm not saying never. Depends on the, like you said earlier, you know, trying to get an Instagram reel to drive sales. Good luck. I mean, you got to have a really tight funnel or like, because you, friction is the enemy of influencer deals. And what do I mean by that? from knowledge to click, from influence to sale has to be super clean.

I think also the other thing is, like, then what, like you said, awareness or whatever else, what that also does is it like goes against everything we were saying before, which is like the value is also in like using that ad read and putting it in paid ads, posting on LinkedIn, posting it organically, doing a marketing email and being like, hey, did you see us on this podcast? Like, did you like, you know, or putting it, like using it in PR. And so by trying to make it free, you're basically saying it's got no value anywhere else other than the influencers channel, which is like the wrong way to think about it.

So that whole thing doesn't really work. But I think what needs to happen is almost like there needs to be a very separated approach. Like your macro, like, you know, like your macro and what does that look like? whether it's macro or micro or like strategies and buckets and it's like this is my royalty only people but these are my people who do something else and these are my people and they've all got different goals and that's what we've been trying to work on with our clients where we're like your product only deal is for a testimonial review for you to use it's not going to drive sales because they've probably got less than 5,000 followers.

Yep. This person, you know, they're going to produce content that you're going to put in your paid ads that you're going to be proud of, you know, blah, blah, blah. I think there needs to be a college course or a re-education of the brand marketers out there, you know, the course put on by Ryan Offord and Ishving Jolly. I love it. And it's going to be royalty-based only. Yeah, exactly.

Oh, talking to Isfine Jolly. She's the co-founder and CEO of open sponsorships, making it accessible to everyone. I think it's interesting serving the brand. serving the athletes, you got to serve both if you want to eat. You know, like it's, they're both part of the equation, you know, I mean, they're both the main course. No, they're both equally important. Is it ever feel like, like, you have to, you know, who, who am I serving first?

I'd say, having been in the sponsorship game a long time, if you have the brand dollars, the right brand with the right dollars, you can make any deal happen. Yeah. And so we needed enough base to say like, hey brand, become interested. But really, the last eight out of 10 years,

it's been servicing the brand. But when we feel like we built a mobile app, And that was that was predominantly with the focus of the athletes and the agents because we realized that they're on the go. They don't set a desktop all day. They want to upload content from their phone, you know, all of that stuff, right? And so we've actually probably built more tech, not well. It's like the tech is 50-50, but the service is probably 75 brand, 25 athlete agent. And it goes back to the fact that at the end of the day, well, what?

is we work with a lot of agents, so they do part of the servicing. And two is, you know, we've had a company's approaches for partnerships and they're like, hey, we've got this great business, put it in front of your athletes. And we're like, look, our athletes come to us for sponsorship, for marketing dollars. They're not coming to us for like a merchandise line or to launch a shop if I ever. Like maybe we'd get there. But to be honest, if we didn't give them brand dollars, they'd be like, why am I here? You know, like, you know why you go to Uber you know why you go to Airbnb, you know what. So I think we've been very clean and clear that we're not trying to give you,

we're not trying to do everything for you. Athlete and agent, we're trying to do this. And to do this, we need to have the brands. And once we have the, and you know, right, at the beginning, we had very small brands. You know, you're a smaller company. You don't have any notable names. And they love it now.

We just did a great campaign for Live Golf in Miami. And they're like, oh, yeah, we want to work with Live. And we want to work with Western Union and we want to work with Dron Cullivan. And so they love it when we bring them very. their brands. So they respect the fact that, like, that's our job. And we just gives you great deals. Who do you, like, who's the marketing funnel for open?

I mean, for you guys. Like, are you out, you got to pitch both, right? You're going after the athletes and the brands, right? Yeah. Again, probably the same thing. So dollars-wise, we focus on the brand. And then what we tend to do is because we have like, so many athletes now.

Like, you know, we've got like 80% of the NFL. We've got thousands of college athletes. We've got loads of influencers. So when we need to fill a brand campaign that we don't have, like we've now moved into different verticals. So we just ran a campaign with a Costco vegan parmesan cheese brand. And they wanted foodie influencers who drive Costco sales. So like we'll go out and get new people, but to fulfill a campaign,

kind of like what I'm saying about podcasts. So like if someone, one of our brands like, we're actually interested in podcasts. We're like, cool, we'll go out and get, like, opportunities for you. In terms of our marketing dollars, I'd say very brand-focused. But actually, I don't know how you feel about this. So what you've seen on your side of the table, but we are more focused now on retention and growing our existing client base than new clients.

Like, we've really flipped our focus because we would rather, like, completely service you and get more of your growing. influence a budget outside of sports or get your podcast budget or get your events budget, then having to sign another person and starting from scratch and proving ourselves. I have a book that's halfway written and you know how they, you know the old term LTV lifetime value. Yeah. It's the name of the book is lifetime loss. In a world hyper-focused on growth, the customer you already have is the biggest. secret to your success.

You got to nurture it. You got CRM, baby. I mean, customer relationship management and nurturing what you already have is the name of the game because you take care of them. There's always more budget, especially if it's a good customer. There's always referrals behind the door number two. And it's just, it's real damn hard to get a new customer. And it's real damn hard to replace a great one.

it's also like it just feels so good to produce wins for customers like yeah i think about five years ago it felt good to sign new customers that like what you're saying that the whole thing was like growth and customer acquisition and that's what the world is so on and now it feels so good when someone tells us something worked yeah i just love the feeling of being able to go like we actually produce something for that person i pivoted my whole company based on that like i i've I've been doing digital advertising, you know, advertising agency life for 20 plus years. Left that world because I got tired of the advertower. I was the creative account guy and I'm like, I don't, I'm going to do my own thing.

And saw the video thing coming. And, you know, we did that successfully for seven years. But the last couple of years, I felt like no matter what we did, I didn't feel like the clients appreciated it or saw the value in it. And but we got good at the podcasting. And we found something where I knew we could deliver wins for both sides. And that's exactly right. Like it's it's so rewarding and fulfilling when you deliver the wins. Like if you're not in it to do that, then I don't know what the hell you're in it for.

Yeah. It's true. It's true. And when especially, I mean, helping a young athlete is getting it going. who's, you know, got some things going, they get a little money in their pocket. The brand sees results from it. I mean, ding, ding, ding, right? 100%.

I absolutely love it. Especially, like, we do loads of, like, deals in, like, the health and wellness space and, you know, truly authentic. And so you're like, even if it is a small cash thing with a bit of product, like, you know, these, like supplements are like hundreds of dollars. And if they're actually helping you achieve your goals, help you get fit, or is a product you used to use. That's like the coolest thing we can do. Tell me, if I'm a listener out there, Isfine, why is influencer, sponsor, why is this the it medium for helping grow a brand of any

size? I think there's a few reasons, given that it's having such a growth moment, I think it is a few reason. So one is, it's the new word of mouth marketing, essentially, right? Like, word of mouth marketing, like you said, referrals used to be, and still are technically the number one channel, but it's quite limited. And like, influencer is like the new version of that. Fine, there might be people you don't know necessarily that you follow them. So I'd say, if you think word of mouth, traditional, So word of mouth, it's the new version of that. PR is still hugely important, but it is so, like, for us, when we had, when we raised our last round and had like Serena Williams and David Blitzer and something, like, getting PR was

so much easier when you're aligned with a person. So like, we're all trying to sit there getting more PR. This is, it's like the new version of that. In fact, you kind of don't even need the PR because it almost is its own PR in a way. it's PR channel, like doing a podcast and sponsoring an ad read. Like, it's like paid their tutorial. So that's second. The third is, for better or worse, we have social media.

And back in the day, the biggest thing for us is, like back in the day, you needed to put a TV ad up. That TV ad was one spot and it would cost a million bucks, let's say. You're not going to put a person in that ad unless it's a LeBron James or a Tom Brady or someone big. but now you can literally, you don't even have to pay for production. These people are putting it out themselves. And so it's like buying a million, like the one thing I haven't done that I really want to still do

is Super Bowl do take someone's budget instead of a Super Bowl ad on NBC, give it to us and let us do like 500 NFL player deals across all and see what their return is. I feel like that's another one. And then the fourth thing is around like the idea about localization and personalization. Like I was at a talk last week, advertising week. And some guy would say it talking about in-store retail and like how when you walk

around at the grocery store, there's so much inventory that and they're going to start putting like digital banners in inventory and that's going to be the place. And it completely made sense. And then they gave the one case study of. the best case study. And it was Dale Earnhardt Jr. On a little thing with Hellman's mayonnaise. And when you walk past, he would speak and go,

how are you doing your Mayo for Fourth of July? And they were talking about the results of this. But let's be very clear. That is because it's him. It was local to that market where it was it probably India. I don't know. Some words. Probably where I'm at, South Carolina.

Yeah, probably. Yeah. A lot of NASCAR lover. in North Carolina and South Carolina. Exactly. So it was a local store. And that is probably like the cost of that versus doing a TV ad, which they might not have seen, which is not, like you said, not even connected to retail. So of course you walk past that.

He interacts with you and you use AI to do this stuff. So why influencer? It's not, I don't think the Instagram real is the answer. I think it's the integration of people who influence you at points. where they can make an impact for you at values that you could never have got them before at. There you go. There's a little study called Z-M-O-T, zero moment of truth. That's what that is, is when in the store walking by, Google put that on.

Now, you're truly a billion-dollar study on consumer behavior and the moment of truth. And when you hit the decision points in that, And that's what you're talking about. Hey, they're in the freaking grocery store. I mean, you know, how many people are putting that in the shopping cart? That's the zero moment of truth right there. And leveraging it across. And look, attention is fleeting.

There's never been more things vying for our attention. That's number one. And number two is our attention is not where it was 10 years ago. Yeah. It's not on linear TV. It's not, it's barely on radio. It's like, it's on the. these social media channels.

It's on podcasting, 1834-year-olds, listen and watch podcasts more than they do television. That genie's not going back in the bottle. And so you have to be, and it's so funny, if you and I think a lot of like, I use that exact word of mouth thing the other day. I was trying to describe it as a minute.

This is the new word of mouth. It is. Because it's more authentic, and it's more on that local, granular, authentic level, especially when done right. And that's the key. That's probably the hard part of your job, I'm sure, that balance of, you know, you know you got the right brand, you got the right athlete, like bringing all that magic

together. 100%. Yeah, it's super fun. It is fun. Where can everybody keep up with everything you're doing, learning more about open sponsorships and open sponsorship in yourself? Yeah. Well, come check us out.

online and sign up for a free account, play around, www.w.w.oponship.com. And then if you want to have a chat, we love kind of any brand. And they often, there's a lot of brands who are like, yeah, but it's athlete focused. And, you know, I'm like, give us your category and we'll find a fit for you. There's literally not, there's not a vertical or a type of brand that there isn't like a fit to some sort of retired, younger, older, US international athlete.

And so we love making those matches happen. come find us on LinkedIn and wherever else. It's been a lot of fun talking to Shane. I'd like to do it again soon. Thanks, Ryan. Same to you. Hey, guys. Today's sponsor is the Radcast Network.

If you're out there listening, thinking about starting a podcast, already have one growing. We're here to help you. Guaranteed growth, guaranteed monetization. And look, we got top 30 shows left and right from using our formula. We're ready to help you go. Go to the Radcast Network.com. Hey, guys, appreciate all our sponsors.

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