Right About Now - Legendary Business Advice - The Universe Is Hiring: Discover the Role You Were Born to Fill

Episode Date: January 7, 2025

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.  Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Anniston Reikstins, a leadership coach and author of The Universe is Hiring, to explore the transformative journey of self-discovery. Anniston shares her personal experiences, emphasizing the power of action, authenticity, and overcoming self-doubt. The conversation delves into the role of fear as a catalyst for growth and the importance of aligning with one’s passions. Anniston introduces her book, which offers practical exercises for self-reflection and personal development. Together, they highlight the joy found in daily progress, the value of embracing life’s journey, and the deep fulfillment that comes from serving others.TAKEAWAYS Self-discovery and personal growth The importance of taking actionable steps toward goals Overcoming self-doubt and fear of the unknown The significance of connecting with one's authentic self The role of narratives in limiting potential The balance between the journey and the destination in personal development Pursuing passions and finding joy in activities outside of work The impact of service to others on personal fulfillment The concept of the "authentic self resume" for self-reflection Continuous growth and evolution as keys to sustained happiness If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Details at Lose.com slash terms. Subject to change. If someone said to you, you have a gift that nobody else has. If you believed that, like, how would you show up to your life? Would you show up being like all meek and mild? Or would you show up and be like, hey, I got something? This is right about now with Ryan Alford, a Radcast Network production. We are the number one business show on the planet with over one million downloads a month.

Taking the BS out of business for over six years and over four. 400 episodes. You ready to start snapping next and cash and checks? Well, it starts right about now. Hey guys, what's up? Welcome to write about now. We're always talking about what gets you right and what makes it today actionable. That's what we're about. Today's about action. It's about purpose. It's about goals, but goals don't matter unless you're making them happen. We all get in our head a little too much, myself included. That's why I'm excited for today's guest who's actually one of the stars on our podcast network. She is. Anderson, Rick Steins. Hey, Anderson. Anderson, what's up? I am so happy to be here. I've been really excited about

this conversation. I know. I, uh, you know, we all want to get hired at certain points. I, if the universe is hiring, I want to get hired, you know. I love the time. You got a new book coming out. The universe is hiring. We'll talk about that here at a bit. But I did, love the title. I had to get that out. I was like, yes, because it was like, I hear a lot of titles of books where I go, I've like, I've heard it a thousand times. I have not heard that one and it really sunk with me. So, uh, bravo. Well, thank you. And I can't, I honestly cannot take credit for it at all. It was one of those moments where I was like in a meditation and it just landed. I saw the book cover. I saw the title. I had the outline. It was truly, it was just like, it was like a

present that landed in my brain. So I can't take credit. I don't know where it came from, but thank you. Yes. No. Well, bravo. We're going to get to that. Aniston is one of the co-host of the Empowered Life podcast on the Radcast Network and also at SVP and a large company. She's a leadership coach. She's kind of a do it all, I think it sounds like. So how do you keep it all together, Anderson? You know what? I think I've had to get really discerning, and I'm sure you can relate to this, Ryan, because you've got a lot going on too. But, you know, we all have a plate. And I think when you actually take the time to get really clear about what's on your plate and what do you actually want to be there and what is necessary,

that you realize that a lot of the things that you're saying you don't have time for or that you're saying isn't possible is just a story and that you can reallocate the space around. And that's what I feel like I've gone through this process over the last 15 years of really like arranging my plate with just the things that really light me up, like spending time with my kids, obviously, and Rudy and my job, but also the things that really fulfill me, like writing and podcasting and coaching and the time, you create the time, right? Like the time, it's amazing what you can do with time when you start to get really discerning and say no to things that you know are not for you or that are not really necessary.

I led the witness a little bit there because I have this firm belief that we make the time for what we want to make it for and everything else sort of starts. I think we start. I don't, I'm not belittling anyone or judging anyone when I say this because I do think you nailed it with the story thing. Like we start, we create these narratives and we convince ourselves, you know, like, oh, I just don't have time for that. I can't get to that.

But we make time for what we want to make time for, you know, right? Don't we? Don't we? And everything else gets kind of bucketed over here. And I think you subconsciously start to make that a valid reason why you don't do it. But it doesn't necessarily make it valid, right? Nope. Nope.

I think having, like, really questioning your relationship with time is an important. exercise that I think every single person should do because it becomes a scapegoat. And so, you know, for instance, if there's something that you were, it was really, really important to you, you would carve out the time, right? And it might come as a cost of something else. Like, when I was writing this book, I wrote it between the hours of 4 a.m. and 6 a.m. in the morning, because that was the only time I knew I was going to have a quiet house, that's when I'm my most creative, like in that flow, the cost was I was in bed every night at 8.30. Like, the cost was late night Netflix. It was going out for late nights and late dinners.

I just, I couldn't have both. But this was more important to me. So it was a choice. Yeah. And you compartmentalized it in that way. And I think that's, I mean, that's the one, I don't know, skill set that if anyone can learn, it's like you have to sort of compartmentalize these things and compartmentalize the steps that it takes to get it done, right? And this is what I love about the book and about what I'm what I'm sensing from you. I'm an action guy. You know, like we can talk about shit all you want, but like let's start doing things. Like, because there's always, you know, you're planning. And it's sort of my, I love personal development and coaching. I do. I believe in it, especially high-level ones like yourself and Rudy, that are just high quality.

You can get so much out of it and you don't know what you don't know. My only trepidation with the industry is just learn, learn, learn, learn, learn. I've learning. I've got all this stuff. Okay. When are you going to do it? When are you going to put it to play? And I think that's a lot of your kind of mantra here, isn't it? A hundred percent.

And I was one of those people for a really long time, to be frank, you know, where I, I'm a, I'm a natural born, like, seeker. I love to learn. I love to read. I've read thousands of books. I mean, Rudy is astounded at my, I took a speed reading course just so I could read more. I mean, I'm that kid. Like, I was the nerd who loves school. Anyways, I mean, her and I have to meet her. I think we would get along great. But a point came where I was learning so much. I was consuming so much information, but nothing was really changing in my life. I would read a really great personal development book and then I'd be like, oh, my God, I feel so great. And then ask me two weeks later and I wouldn't be able to tell you anything about that book. And it's because I was missing a really important element, which is actually taking something from the book, applying it, experiencing it, and not just to be able to.

just once, but repetitively, and then being able to then create a change and a shift in my way of being and showing up and how I think. But I think what happens is just that a lot of people will consume because that's comfortable. It doesn't require you to really do anything outside of your comfort zone or anything different than what you normally do. And then they miss out on the gold because the gold is that I mean you could take a book one singular book and you could apply one singular idea from a book and it will change your life forever but if you don't apply anything it's it's kind of wasted space it's just it's just an idea but ideas don't create change uh-huh thing go ideas don't create change and hope is not a strategy that's right that's right

Two of my favorite sayings. Talking with Annika here. So talk to me, like, Anderson about, like, what? You said it came to you in a vision. I'm thinking, like, I always admire people with, like, books that's, like, the path to get there. But it's obviously a lot of impressions over time. So I feel like when you write a book, you get these impressions over time, and then it's your sort of application. of it or you're pulling from themes and things that have helped you that ultimately did it.

What were maybe some of those career journeys, some of those things that maybe built that path or that mind map for you? Oh, that's a, I mean, it's a great question. And I think for me, I was, I started asking questions, I would say, in my early 20s, like big questions because I felt really lost and I was looking around and I was, I had found myself in and working at this amazing advertising agency right out of college. It was the dream job. And it was what I had worked so long for. And then I remember one day I was sitting there and I was looking around and I had that, I saw this guy sitting across from me who had been with the agency

for like 20 years, sitting in the same cubicle he'd been in for 20 years. And I just had this sinking feeling of like, so this is it. This is, this is it. Like, this is what I worked so hard for and now this is it. Like it's going to be like every day is kind of the same. And and so I started asking questions and and and I allowed those questions to be like, well, what do I really want to do? And who do what? What am I good at? And, and, you know, I started unraveling a lot of things. And thankfully for me, those questions started a lot earlier than I think a lot of people get to. I know a lot of people in their mid 30s, kind of that midlife crisis, if you will. That's where those questions really start coming. But for me, it hit me early. And so it started me on this journey.

of like self-discovery. So my path was being created out of necessity for myself. And I became, I became the student. I was a student of myself. And it was through this process that led me to, you know, understanding of desire to coach and to give back. Because I think that's the natural, that's the natural path, right? Is you, you learn and you apply. And then you want to turn around and you want to teach it. Because I think it's just ingrained in all of us, which is why so many people want to be coaches, you know, because it's just that natural thing within us. But the thing for me was what I couldn't grapple with is I've always been very career-minded and I've been successful in business. And yet, on the flip side at home behind closed doors, I was

miss spirituality, you know, married to a coach. We were hosting coaching sessions in our home for years. I mean, like having strangers come in, nobody at my work knew about this. Like, it was like I was living a double life is what I felt like. I had all the things that really filled me up. I was writing in the mornings and I was meditating and I was having this whole experience. And then I would like button it up and go into the office and sit in the boardroom and, you know, be a badass executive. And that was kind of my life. And that worked until such a time as the desire to grow that, that real authentic part of me, what started really kicking in. And I wanted to launch into coaching. And I wanted to be a speaker and I wanted to share all of these things I was learning, but that fear of like,

what will they say? Oh, my God, they're going to fire me. They're going to think I'm a crack. You know, to quack, they're going to think I'm, I've gone off the deep end. And all of those fears kept me very, very small. And so you kind of hit that point where you're like, what am I going to do? And I finally had to make the decision and the leap that I was going to have to start showing up and to face that fear. And what's interesting, Ryan, is I had thankfully someone came in, well, someone, that person being my husband, showed me how to do this. Because at the time, I was working as a director at a company, a very large company. And they head hunted Rudy because they needed someone to come in and lead their sales teams. he was taking a break from his companies and he was like fine okay i'll go do it i sat him down and i said

rudy this is not one of those companies that you can just come in and just say everything that you're thinking and you know bring all of these spiritual ideas into i mean it's very corporate right and he was and i was like so you might have to just you know just be thoughtful of what you're saying and he was like i have no intention of doing that he's like i'm going to show up and be me and if they don't like it like okay fine what do i have to lose then i'll go somewhere else or i'll do something different and i was petrified for him and for me because what would that look like for me you know i was his wife anyways to my surprise when he came in in all of his glory and all of his rudiness he he he approached these sales teams as he would as a high high performance coach and as a

spiritual teacher and it worked like it worked people loved him the the revenue went like through the roof like the company was having gains like it had never seen and I just sat there with a mouthful of of teeth like all these years I've been here I could have been doing all of this and instead I've been I've been allowing that fear to stop me and I know I'll never get where I want to go unless I can start being who I want to be and that means everywhere not just at home it means at the office at the grocery store as a mom you know what I mean and and and And that was the big turning point for me. And so when I received the idea for this book, to your point, yes, I didn't, I received it.

And it was, I was like one of those things. I was like, huh. And I wrote it all down. I was like, that's such an interesting concept. I'll think about that later, you know, because I was like, I don't know if I have, I don't think I have the time to write a book at this point. But it wasn't until I started training on these topics a lot. And I would get people come up to me and they would say, is there something else?

You've really, you've really, you know, tweaked something within me. Like, I'm thinking about a lot of what you're saying and I want to continue with this work. Do you have a book? Do you have something I can take and, like, work with? And I was like, no, but I could. I could write a book. And I already have the whole outline because I got it in a download one day. So long story short, yes, this was the path.

And it was certainly a path. And I was a student of the path. And I still am a student of this path. Yeah. So much to sort of unpack there. I want to start by saying there was a look, like as I mentioned, the Empowered Life is on our network. Rudy and Aniston show was amazing. Don't, this is not a, I'm just telling you, do yourself a favor. Go listen. You won't stop. So, but in all seriousness, the moment we got on today, and Rudy and I have a lot more contact than you and I, and we started talking. you remind you know I came up in the ad agency business and I was like there's a familiarity with aniston that's this like badass advertising you know like person like that I would go to another agency and be like gosh she's a badass I respect the hell out of her and it was kind of like that mutual

respect thing like because you know how it is with agencies to agencies when you're an agency agency agency I was like I was totally the vibe I got when you got on like you reminded me of like New York ad agency, badass. So that's the highest compliment I can give you. That was a... Well, thank you. I'll take it.

I didn't know you were on the marketing and ad side. So that was fascinating. But then this journey, I think sometimes I feel like, you know, there's a lot of books that get rid and a lot of stuff. And it's certainly typically by subject matter experts. but there's something super credible and interesting when someone has lived and breathed and sort of developed these concepts through their own personal development. And I think that makes this highly credible because you're almost your biggest case study,

perhaps, in overcoming some of these things and then putting them into practice. I love that. And I want to talk, you know, about what it is that people can expect from the book. What people can expect from the universe is hiring is an opportunity to get really clear, number one. And I say that because I think that a lot of times we don't really create the space or people won't create the time and the space to take a beat. and to assess like who am I and and what am I what are my passions and what really actually lights me up and what were those dreams that I've just been sitting on because I kind of believe they're a figment of my imagination at this point like it's never going to happen but

for some reason they won't leave you alone I actually have an exercise in I have an exercise in every single one of the chapters because back to what you were what we were talking about earlier Ryan in terms of experience. Like every chapter, there's something for you to anchor this information and for you to do because my goal is that you could literally read one chapter and it could be life-changing for you if you just do the exercise and actually go through the process of that experience. But one of the exercises is it's called an authentic self-resum. Because I've seen, I'm sure you've seen, I've seen thousands of resumes in my time, right? Thousands of resumes. and we will pour over our resume and write all the things that we've done in our career.

But if you ask someone to sit down and now I want you to write a resume about you, like about who you are authentically and what your passions are, what your unique strengths are, like what is your unique selling proposition that you bring to the table a gift that you have that maybe nobody else does, people have a hard time with this. They have a really hard time with it because they, they don't know. And it's because they've been so busy being somebody else that they're not even aware they're being somebody else anymore. And so they're so disconnected from who they really are

that of course they're going to feel unfulfilled and unhappy and lost. And so my goal in the beginning of the book is really to help bring people back to who they are at their core. And then from there, give them a roadmap and a step of like, how can you start today, today, being who you came here to be and fulfilling the role that I believe that we all have uniquely one that's been created for us, that we are meant to fulfill and that we're uniquely being qualified for every single day through our experiences. The universe is hiring. Discover the role you were born to fill.

Talking with Aniston, Rick Steens. Look there. I got it. Yes. Aniston, talk to me. I think when I hear you say people finding their purpose and, you know, like, is it self-doubt? Because I'm sitting here going, I think some people are confident. So maybe it's not self-doubt, it's always.

But is that what it is nine out of ten times? Is it just self-doubt? Or is it an inability to take action that isn't guaranteed to succeed? I feel like those are two very different things. They sound similar, but they're different. Some people just question, you know, they're just naturally unsure of themselves. and then some people just don't like the unknown, right? It's a different kind of fear, right?

It's a different kind of fear. I think to answer your question, it's both, definitely both. And I think you hit two of the core obstacles that people have. I think one of the things in terms of self-doubt, like when, like if you, Ryan, if you knew, for fact, if someone said to you, you have a gift that nobody else has. And nobody else will ever have in for the rest of eternity, right? You have this gift and it's a superpower. And when you are, you start to utilize it and you start to work on it and perfect it and become a master of it, that when you share this gift, it is going to light you up in a way that nothing outside of you can.

Like no amount of money, no amount of things, no amount of relationships, but this, wouldn't you be curious? Number one, would you not walk a little straighter? Like, huh, I got this gift. You know what I mean? Like, you would believe it. If you believed that, like, how would you show up to your life? Would you show up being like all meek and mild and like, or would you show up and be like,

hey, I got something. I had a vision. You remember the old commercials of the Kool-Aid man running through the brick wall? Oh, yeah. I was like, that's what you do. I'm dating myself a little bit. But he just, on the hall, he was a glass bowl, I think, and he ran through brick walls and somehow didn't break.

But that was, that's what you do, though, if you had that confidence, right? If you find that confidence, if you knew. And I think that because so many people don't actually think that they're good at anything, sure, they have no worthiness. Sure, they have self-doubt because they don't, they're not connected to this belief that they're here for a reason and that there is something actually important for them to do. And in the doing comes the fulfillment and the freedom and the joy and everything that they seek, right? It's the thing, I think when it comes to like having goals and just saying, okay, I want to live a big life. So I'm going to have a big, a lot of money and I'm going to do all of these things. That's great, right?

I think it's great to stretch and it's great to have goals. But what I see and I'm and I and I'm around a lot of very successful people as I know you are as well. What I see is a lot of really miserable people because they've gotten it all. And now they're really effed because they're like what, what, what am I to do now? Like, what else can I do? What, what's that next level? Because it's not working. And instead of asking themselves, like, okay, what when I do it really fills me up? Like, what is the thing that lights me up? And what if I just started doing that in addition to everything else I have going on in my life? How would that, how would that shift things for me? And what I find is that when you start doing those things and it doesn't necessarily have to be tied to your paycheck, it could be, I have a friend. who her love is for fostering puppies. Like that's her thing. She loves animals.

She has a very high paying VP level position at a very large company. But she, but on the side in the mornings when she gets home and this is what she's doing, but it is growing. It's something in her life that's starting to grow. And I wouldn't be surprised if it doesn't turn into a business one day because that's the nature of our purpose. When you land on it, it will start to expand in ways that you can't even. imagine or fathom. And so a big point of discussion in this book is the idea of stop waiting.

Stop waiting to be something or to do something because the magic is when you actually start to do it right where you are. Like right where you are, you find ways the littlest, littlest bit of a way. And your life will start to shift and change, but you've got to have enough faith to at least start. Faith is the word, isn't it? I mean, that's really what a lot of this comes down to. It's like faith. Because I mean, I don't have to get spiritual gospel on you, but like, you know, it's the belief in what you can't necessarily see. Yes, the non-tangible, no matter what it is, you know.

Yeah. That's God or purpose or, you know, like how you're going to make something happen that you don't know exactly what the steps are. But you have to stack the actions. I got a question for you that's not necessarily related to the book, but maybe in this whole realm. There's a lot of this talk around the journey is everything. And versus, because like the successful people that I run into are always on journeys, the ones that are happy. And myself included a little bit. And I've turned into my father a little bit with like little things.

and that I like to do projects, so to speak. I never understood about my dad. You know, I'm a kid, like young. Now I get it. And so what's your sort of belief on, you know, destination versus journey as it relates to all this? I don't believe that there is ever a final destination, if you will, like during your lifetime here on Earth.

I think if you just look at the nature of the universe, the nature of the universe is expansion. That's the natural. That's the way that the universe is. Everything is always expanding. Everything is always not only the universe and the planets and all of the elements, but our bodies as well are constantly changing in that. To be stagnant and to stop changing and to stop expanding is actually is contradictory to nature. And that's where I think we become toxic and we become ill and we become sick. and we become sick. And so I believe that the journey is just this ever-flowing, ever-expanding,

ever-evolving path. And that, you know, scientists will say, and researchers have said that true happiness doesn't really come from the achievement. And all you have to do is ask someone who's just had the biggest achievement of their life. And the dopamine hit is never quite as big as you think it's going to be or last as long as you think it will be. But that instead, it is actually the process of seeking and just continual progress. Like feeling like you are having you, there's progress in your life. It could be the littlest bit of progress and it could just be in one area of your life. But acknowledging and always looking for where am I progressing, where am I expanding, I believe is is a key to continued fulfillment and

happiness to have a life that just never stops and never you just never it doesn't mean that you're not satisfied in fact it's the opposite i think it's it's becoming satisfied and having the dopamine hit but having it daily being able to look for it daily yeah i think i think you nailed it i think that's what it is it's like i call it evolution call it change whatever it is we're evolving and I feel the least, I don't know, fulfilled when I'm not sort of in. My wife might say my changing mood, but like not my mood necessarily, but like, you know, but like learning and advancing, you know, like it's just like you got to stay in a, you know, movement both physically and in your mind because I think I think when I've been in my lowest

points, it's like, I feel stagnant, you know. And I think it, I'm thankful to be somewhat self-aware of it because I think some people get lost in that dungeon, unfortunately. And that's why they need to read this book. Absolutely. And a really quick way out of that, at least in my experience, and from what I've seen with a lot, you know, so many different coaching clients is just, if you want a quick, a quick way, a detour out of that stagnancy is, is through service. It's through somehow saying, all right, who can I pour into today? What can I uniquely give to someone today and make that your focus? And I'm telling you, there's some magic in that.

It's like, do you just taking your eye off of what you think is making you upset or, or angry or frustrated or is in your way and putting it instead on serving somebody else? else. By the time you're done, you come back and things have changed. It's like you no longer have that same energy about where your life was. And you do that over time, enough times. I think the problem goes away. It's like that is, in my experience has always been the magic. So when I feel stagnant and I'm not sure what to do, like where to go or what direction to take, my question is, all right, how can I serve today? And let me let that be my goal. That becomes my goal instead of some other far-reaching goal that I don't even know if I should be reaching for.

That's a million-dollar advice right there. That's going to be a highlight clip. I'm just going to go and tell you because it is so true. And it does a couple things. It takes your mind off of yourself and suddenly and then sometimes what you're serving, you're like, wow, I don't have it so bad. So it might be that, like helping with the other problem. And then also, it gives you a purpose in serving that reframes your entire mind that opens pathways for which new evolution to take place. And that is incredible advice. Boom. I love that. How do people, you know, like, I think people, some people think they hear that and it's like, well, how can I serve? I mean, so is it like, you know, it's like going down to the local charity or like, like, what do you do?

Like, I think, like, people sometimes, you think it's obvious, but I don't know. Like, it's, where do people find, you know, ways to serve? And do you mean it, like, literally serving within, like, your own company or, like, serving, you know, like a outside thing? You know, I think it can differ. This is where, like, so in, I journal in the morning. that's part of my priming process in the morning is I always make time to journal. And so I would, my processes, I just kind of write down the question. And I see what comes to me like, okay, how could I serve today? And while I always think, you know, it seems like, oh, that's a really

aspirational to want to be this way. Honestly, it is the most selfish thing I do. Because I know that when I do it, I always feel better, right? And yes, it helps other people. But selfishly, it feels really good, right to do that so sometimes the actually last week i'll give you this example i woke up and i was just having a day because you do like there's there's no world no person on this planet i can tell you lives at a 10 every day it's it's not possible and to think that it is you're setting yourself up for a lot of disappointment there's the pendulum there's the pendulum will always swing so you're going to have days where you are like on a high and then you're going to have days that it swings back and you're just like, I don't know what happened, man. Like, I just don't, I just don't feel right today. I'm not in it.

I'm just not feeling it. And so, um, I, I sat there. I didn't have a lot of time because I was training that day. And so I grabbed my phone and I sent five text messages. I sent one to my dad. I sent one to a co-worker. I sent one to an acquaintance, so I don't know very well. I sent one to like a distant family member and then another friend. And I just, I said, I just want to tell you I love you and here's all the things I love about you. And can I just tell you, like I, as I'm like writing those text messages, not only did I feel great, right? And it shifted, it shifted my energy, but all day long, I got messages back from them. And one one particular of the recipients came back to me and said, like, you have no idea how much I needed to hear this today.

Like this didn't just make my day. It made my month. And it was free. It took me 30 seconds. And so we don't have to complicate it. And some days, it's in a big way. I'll get an idea or an inspiration. One time I did this and it led to us starting an entire virtual group that lasted for three years.

It was from this one question, how can I serve today? And I got the idea. And you just got to follow the inspiration. You'll be shown. If you ask the question, I believe this. I believe this is a spiritual law that if you ask the question, you will get the answer. You just have to be open to receive it and be willing to take action on it. Yeah.

Bingo. Receiving, it's the hardest part for some people, I think. But that's when you have to open these pathways and you have to read books like the universe is hiring. So the empowered life, there's a lot of connections here with the. book with what you guys do with empowered university, you know, helping busy, busy professionals get into this mindset. That's really what we're talking about here. It's a mindset. It's learning mindset, but action. So talk to me about what you're excited about with what you're doing with coaching and leadership and the podcast. Well, a lot of my coaching is within a business

setting and and same with Rudy. And what we've learned is people are people wherever they are. And when you coach the individual, right, when you can coach the individual and you start at the foundation and you can help them shift into a better, more empowered mindset and where you can help them connect to their purpose and why they are in the position that they are in, because there always is a reason you just have to learn to look for it, that things start to shift and change. And I believe that every single individual in a company has the potential to be an A plus player. Every single individual, if you're a business owner and you're listening to this, or even if you just work for a company, everyone that you work around, like everyone has the potential to be the worst or the best within them. It's about, and I think it, it's the employer's responsibility, in my opinion, if you really,

want to maximize your team to support your team and helping them reach their highest potential individually. And that doesn't just mean professionally. I think it means personally as well, because there's no, there's really, it's all the same. And, and so what I love is that we, we bring all of those concepts, which haven't historically been in a business setting, into business settings and into boardrooms. And it's unbelievable what the changes that can happen, not only from a revenue perspective, but just tenure and just making people,

just overall employee satisfaction and happiness and their connection and their willingness to be vulnerable. I don't know. That really jazzes me up. And so we talk a lot about that on the Empowered Life podcast, a lot of topics that we bring into businesses, but also outside of businesses and coaching. Because again, wherever you go, there you are.

And you bring all your stuff with you. And so I think it's just a willingness to be a student wherever you are. What I love about empowered and even the word, but like the power is in you. No one has to, no one's going to give it to you. It's inside you. Like it doesn't mean you don't need help. It doesn't mean we're alone. But it's sort of, I mean, I have a firm belief in this.

I'm not putting these words into you and Rudy's mouth or anything because they're just my beliefs. But like this statement that everything that happens to me is my fault and everything good and bad is I own. It's, and that is in power. Like that is, that's acknowledging that it's within me to do great things, to find my, find my purpose to live it, to take action, to have the life that I want. And it doesn't mean we don't get help, but at the end of the day, you, the person, have to make up your mind to do these things. And it's fine to reach a handout. It's fine to that. But no one can, it's so, I see it sometimes when people, you know, like they get the push, you know, which we all might need, but then

they don't have it within themselves to sustain it. And so I don't know, I want to get your thoughts on that. But ultimately, is that not just the bare truth? It is. I mean, it's my truth, certainly. And it's been my experience in my almost 44 years on this earth. I think that, you know, it is a different way of looking at the world. And it will create, I believe it's the great turning.

point for a lot of people. When they start to shift out of the, I am a victim, life is happening to me, I am unlucky, I'm not worthy of that. And then that victimhood behavior like blaming and complaining and excuses, that's all just symptomatic, right, of that singular core belief of I am, I'm a victim. And you cannot be a victim and a victor of your life at the same time. You cannot You just can't. And so you have to make a decision and start to help build the belief. And that's where a lot of my studying and learning and just all the things that I have been doing has been helping me build this belief and reaffirm the belief that, in fact, I believe

our external reality is just a reflection of our own energy. And when you change, you can change your world. But only when you're willing to change. And the change does not start when someone else's changes to make you feel more comfortable. And then you can change how you feel. No, no, no. You change how you feel about it. And then the things that you look at will change.

And that is the magic. And so I love anything that empowers the individual to learn how to heal themselves, to learn how to radically shift their life experience. And once you've done it for yourself a couple of times, you'll never go. back because you realize you're like, oh my gosh, all along, I have had this power all along. If I can create it, I can uncreate it. That's, that's it. Like, if there's something that you don't like, but you believe, like you said, everything that happens to me is also, you know, I'm taking full accountability, 100% accountability. Then that also means I can uncreate it. I can change it.

I can edit that. I don't like that anymore. So what do I need to do to shift within myself? Because I have that power to shift my perspective and how I feel about something so that I'm going to see something different in my world. And that's the, that's the effect. And this is the cause. Talking to Anderson, Rick Steins, she's the chief human officer right about now officially. We just gave her that title. She will be back because we need more humanity on this show. I could be a little, you know, like, there's something about the way you kick people's ass, but yet you don't make them feel like it. Like I'm sitting here going, I'm just absorbing it. all. I'm like, she's kind of punching me in the face a little bit, but like in a really nice way.

Not really. You don't mean by that. Because it is. It's so true. And, you know, I deliver it as a man and just the way I do. I'm just like, come on. Get it on. And then, you know, but you're, you know, you ground it a little bit, but you're saying the same things. I love it. We've had it. So, and Rudy and I oftentimes will share a stage or we'll be speaking in the same place. And we have been called, Rudy's been called the hammer and I've been called the hug. So it's like, you know, because we have different energy, but we'll be saying the same exact things. And like you said, like he, he kind of just like punches you in the face with it where people are like, holy moly. And then I come in and like put them back together. And like, let me show you. It's

going to be fine. It's going to be okay. Yes, exactly. I love it. Good tandem. Anderson, give us some details. When's the book coming out? Where do people buy it? This will be releasing in a few weeks. So the book will probably be coming out, maybe even the week of, we can even time it. So what are all the details? So the book launches January 7th. So about a week into 2025, which I'm so excited about. A day before my birthday, by the way.

That was the gift from the published. You're almost 40. Oh, yeah. Almost. I'm reversed. I'm reverse aging. Yeah. Hey, you and Rudy both look great.

I think he's got you topped. I'm joking. I'm joking. Is he older? Is he older? Are you all the same age? Yeah, I know. And I meant tops, not in his looks, but in his age.

You've got him beat on the looks, but for sure. Thank you. He's 46. Yeah, I thought he was about saying. He's 10 years older than me. Yeah. Okay. So the book is available for pre-order right now.

Amazon on Barnes and Noble, Ibooks pretty much anywhere. You can find your books online, and then it will be anywhere that books are sold as of January 7th. So really excited about it. The universe is hiring. Discover the role you were born to Phil Aniston Ricksteen's. What about the podcast? Everything else you guys are doing with the Empower University. Where's all that?

Yeah. So Empowered Life Podcast. You can find us obviously. Well, first of all, I just want to thank you, Ryan, and your amazing. company because Radcast, you know, I will say we had been at our podcast a couple of years before we met you and the team. And what you guys have assisted us in terms of supporting our growth with this podcast has been extraordinary. And what you do is really such a gift to the world. And so anyone who's listening to this who is, who wants to launch a podcast or has a podcast,

I really hope that you guys reach out and get supported by Radcast because it's, incredible your service. So thank you for that. And Rudy and I are going to be hosting our first live event later this year. So we'll be launching information there. But I would say you can find me on Instagram, Aniston Blair, Rick Steens. You can find us an Empower Life podcast. And we'll be keeping everyone updated with all the great announcements. Yeah. You can find them on the radcastnetwork.com or the top shows on our network, constantly ranked the top 30 or 40 in their category and on the way up. It's quality. Her and Rudy bring on amazing guests. I'm like, you already heard her talk. You know, I'm already like wrote down seven things I got to do today. I'm going to, I'm going to action,

baby. I'm taking action. That's what we do. All right about now. Anderson, it's been a pleasure. Love having you on. Thank you so much, Ryan. This has been awesome. And I'm just so honored to be here. So thank you. Thank you. Ryan is right.com. That's where you'll find all the highlight clips, the links to all of Anderson stuff. Look, go get the book. You know you want it. You need it. You got to take it. No hammer. You got all the softness, but it's the truth. She's bringing it to you.

We love it. We love having them on the network. Look, we're number one for a reason. We've got guests like Aniston. Thank you so much for making this number one. We'll see you next time. We'll see you next time. This has been right about now with Ryan Alford, a radcast network production.

Visit Ryaniswright.com for full audio and video versions of the show or to inquire about sponsorship opportunities. Thanks for listening.