Right About Now - Legendary Business Advice - The Week of April 14, 2023 Marketing and Business News: FanDuel Deepfakes Young Charles Barkley into New Spot

Episode Date: April 14, 2023

What's up, Radcasters! Our favorite duo, Ryan and Christina are back with another episode of The Radcast! The week of April 14, 2023, was filled with exciting developments in the social media and mark...eting world that are sure to up your game. So listen up, because we're about to drop some knowledge bombs that'll have you slaying the competition.This week we’re discussing FanDuel using Deepfake tech for a Charles Barkley spot that already has people buzzing plus Dove's mission to protect kids' self esteem from online platforms by pushing for new legislations, and more! - plus even more savvy marketing news so you can stay ahead of your competition. Tune in now to get all this intel and unlock those insights into today's market strategy specifically tailored towards entrepreneurs like yourself! Small talk: FanDuel deepfakes young Charles Barkley into new spot (03:39)https://www.marketingdive.com/news/charles-barkley-fanduel-deepfake-tech-nba-playoffs/647260/ Dove pushes for legislation to protect kids’ self-esteem from social media (10:44)https://www.marketingdive.com/news/dove-self-esteem-project-campaign-kids-online-safety-legislation/647440/  Radnews Last week: Michael Hobby (13:30) Next week: David Segura (15:10)  Sponsor (15:40) Good Ranchers 3 Reasons To Subscribe To Good Ranchers  1. Get $240 of Free Bacon in your first year - Pound and a half of bacon in every box 2. Lock in your price and avoid meat inflationEvery subscription gets our price-lock guarantee 3. Enjoy the highest quality meat in AmericaBonus #4 -  Code RADCAST gives you a bonus $30 off first order Make mealtime simple and flavorful with these 3 easy steps: First, choose from our top-notch selection of pasture-raised meat and fresh wild-caught seafood - pick your boxes! Then decide how often you want those goodies delivered right to your door with no extra charge for shipping. Lastly, lock in the price so you don’t have any unexpected expenses on that next grocery list. Get ready to elevate every meal without breaking the bank. www.goodranchers.com  Social Media News TikTok remains top social app for teens despite drop in favorability, study finds (17:06)https://www.marketingdive.com/news/tiktok-social-marketing-teens-snap-instagram-piper-sandler/646930/ Elon Musk says Twitter will finally remove legacy checkmarks on 4/20 (19:45)https://techcrunch.com/2023/04/11/elon-musk-says-twitter-will-finally-remove-legacy-checkmarks-on-4-20/  Marketing News Hanes breaks stuffy Victorian Era conventions with help from Blondie (22:50)https://www.marketingdive.com/news/hanes-breaks-victorian-era-conventions-Blondie-Bridgerton/647312/ Google TV expands its free streaming lineup to over 800 live TV channels, including Tubi, Plex, Haystack and more (25:00)https://techcrunch.com/2023/04/11/google-tv-expands-its-free-streaming-lineup-to-over-800-live-tv-channels-including-tubi-plex-haystack-and-more/ YouTube sets $249 starting price for NFL Sunday Ticket subscriptions (28:10)https://techcrunch.com/2023/04/11/youtube-starts-presales-of-nfl-sunday-ticket-subscription/ Vaycay www.takeavaycay.com (31:00) Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review!  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript
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Starting point is 00:00:01 I said, how good. You're getting down. No. You're listening to the RADCAST. You're listening to the RADCAST, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey, guys, what's up?
Starting point is 00:00:30 Welcome to the latest edition of the RADCAST. It's Friday, April 14th, 20, 23. Our weekly marketing. advertising and business news of the week. Christina Yossi, what's up? Here in the flesh. We're on the ones and twos. Also wearing a hat.
Starting point is 00:00:48 Yes. One day you're not. I do wear a hat a lot. And I didn't. I was on a podcast. I was a guest earlier and I wanted to look, you know, respect to. Right, right, right.
Starting point is 00:01:02 Understood. It's a tough task. But yes, I did. So, uh, good Friday here. Not good, it's, every day is a good Friday. Last Friday was good Friday, but a good Friday nonetheless. Yeah. The weather's been great.
Starting point is 00:01:16 I feel like my seasonal depression's been cured. Had a lot of rain and washed away the pollen and, you know, everyone had a great Easter and celebrated, you know, whatever your beliefs are, you know, it was a good weekend with family friends. Indeed. The, yeah, is, uh, week's been good. Yeah, I mean, it's been a big deal because McDonald's really. a new McFlurry flavor. Yes.
Starting point is 00:01:41 So on Wednesday, if you're listening to this on Friday, depending on whenever it is, it might have already gone out if you're listening too far in advance. But assuming you're listening topically in order, Strawberry Shortcake McFlurry. And hopefully the McFlurry machines don't start going down. Oh, man. There is an app for that. It tells you where all the machines are.
Starting point is 00:02:03 Which ice cream machines work and which ones don't. Yeah. Which get on a McDonald's. Fix it. had, you know, we talked about this on the news, like, that supposedly the company, there's one company that makes them. And they do a software thing that makes them go down. They're like a conspiracy theory.
Starting point is 00:02:18 Oh, interesting. And I think Burger King put this out or something. But I can see, you know, hot cake Fridays are now going to become McFlurry Fridays. Don't you think I, look, I am an equal opportunity, like, food person. Like, as long as it's available, I will eat it. Like, you know. Like pizza in the morning? Okay.
Starting point is 00:02:39 Yeah. That's cool. I mean, there's certain things that I don't know that I want steak of potatoes on every given morning. I'm telling you, living alone is a humbling experience when it comes to win and what I'm willing to eat. Oh, yeah. It was in full effect for me. Nicole and the kids have been at the lake for a couple days this week. And it's been total Bachelor pad between the sinks and the dishes are the dishes in the sink.
Starting point is 00:03:03 Forreting and slip. That would be true Bachelor of Living. It's been interesting. I just creative. I don't know. Like you feel like it's not that I wouldn't like I Nicole and aren't like watching or we eat what we want but there's always snacks around and stuff like that
Starting point is 00:03:22 but I feel like I'm kind of dabbling more than normal. Yeah. Nicole going those are the kids pop tarts or whatever. Right. Like not this weekend. This weekend. Yeah. So it's been good batching,
Starting point is 00:03:36 bacheloring it up. and staying up too late watching the Lakers. Did you see some fun ads while you were watching the Lakers? I did. Charles Barkley, going back from the 90s. And I knew when I was, I had not seen the article list for this week's news episode, but I totally picked up that this was a A.I.D. fake, whatever he wanted to call it. But because he looked fake, it was just obviously Charles Barker sitting there next to himself, you know, 30 years younger.
Starting point is 00:04:05 One of them is fake. Yeah, one of them was fake. Which one is it? Right. It's both entertaining and scary at the same time. Yeah. It's still that uncanny valley thing for me. Yeah. Where it doesn't look quite like you want it to.
Starting point is 00:04:21 And look, this is all the talk. Like a couple of the gurus online, you know, they're doing like a lot of scare tactics. Like talking about where AI is going. And like they were showing like a news broadcast from Ukraine or somewhere where it was a, total, it was an AI person doing the news, like a total created, like non-person. Right. And her lips weren't completely
Starting point is 00:04:47 aligned with what she was saying, but it was eerily close. And it was just talking about that he was making the notice that, you know, newscasters make anywhere from like, you know, on the low end like 40 grand to 100, 200, 000 grand to millions if it's like
Starting point is 00:05:03 Fox News, NBC. Yeah, C and all that stuff. And he was like, costs for any companies, you know, 70% is employees. Yeah. And so if they can create a person that broadcast that is. Like more inexpensive? Like I feel like at some point it's not going to be any cheaper.
Starting point is 00:05:22 I don't know. But nor do I. But I think it's, it, it isn't today, but five years from now. Sure. You might could generate a person for like a one time 10 grand cost or something. Yeah. versus hiring an attractive male or female news host or like. Yeah.
Starting point is 00:05:44 It's blurring some lines was the point. And I agree. I just think like how do we, I think that in real life engagement points for these people like the community involved and all that. I just think I hope that we just aren't at that point. Yeah. And I wonder if there will be like skill sets that will be lost because of this. Like, and this is going to sound dumb, but people don't learn handwriting the way they
Starting point is 00:06:10 used to because we type everything now. Like, are you going to lose that customer service quality? Yeah. With how much we're moving forward in this AI, talk to a robot. I just think, you know, like in our field, the skills and the, it's changed, though, like, and I saw this company coming when I started Radical, like, okay, we don't need seven creative directors we need seven videographers. Yeah, we don't need six of these. We need two graphic designers. Yeah.
Starting point is 00:06:45 Like, you know, it wasn't because we didn't need ideas, but I could just see the world changing where outputs were more outputs and testing them. Yeah. Versus spending four months on one idea. Quantity over quality for sure. And unless, that it wouldn't be quality, but like in a certain level, quality was good enough to test it, let the market tell you. Totally.
Starting point is 00:07:11 Like, you couldn't do that when you were doing a TV ad that you were spending a million dollars to produce. And it had to be perfect. And $5 million on the media. You had to get it to what you thought was the furthest, the longest possible. Now, whether or not that was always successful, we could debate the Super Bowl ads, prove that out. But now, you know, it's iteration a little bit more. I still think the big idea needs to be there, but it's just you got to get to it quicker.
Starting point is 00:07:38 And then I think so I think our jobs as like marketers and what we do, we're going to people and businesses are going to still need these new tools done for them on some level. It's not going to just push one button. Everything's done. I just think the jobs will change and transform to different things. And as long as you embrace the new thing and learning it, I think you'll always have a place. But it's interesting. Like it's just that fine line of the reality versus not.
Starting point is 00:08:15 A really interesting article on the AI stuff, which is like when we get to a world, if we don't think the news is real and we don't know what to trust, it becomes anarchy. Because then who do what do you believe? And in that role, when that coin totally flips, and in some points we're there now a little bit with the whole right and left spin between CNN and Fox News and all that shit. Yeah. But like it gets to a scary place if you don't trust. Reality. You know, yeah, reality. And that's kind of what it is.
Starting point is 00:08:50 Like what is what's reality and what's not. Right. Go touch some grass. Like, because you use the example of like, at what. world leader, or no, it was a company, a company CEO, a deep fake went out there that said the CEO had lost faith, like he'd made some bad investments or whatever. And so the market got win of that and immediately tanked the stock and everything else around news that wasn't real. It wasn't like something like, okay, you know, like warring companies. It went down the company
Starting point is 00:09:27 path of like showing like a guy having to, you know, I've kind of been selling a little bit of stock because, you know, I've made some bad bets. And the company's kind of in a bad place. Show them having, like a private conversation, like a deep fake. They're playing that out, which wasn't a real thing. Right, right, right. And what that would lead to. And then once those dominoes started falling, yeah, the company could be bankrupt.
Starting point is 00:09:48 Right, that's when it becomes reality. Yeah. Like, there was no reality in it. But if everyone, like, if you own a million shares of McDonald's stock and you heard something like that, and then everyone started selling it, it would go, you could be, bankrupt the company. Right. And when it wasn't based in true financial factor data.
Starting point is 00:10:08 Yeah. And so. I don't like that. Yeah. I know. It's like. That's icky. But, and I think it just shows that we've got to get the safeguards right around
Starting point is 00:10:19 this stuff. Yeah. And that it's going to be no different than the criminals are always going to, you know, one step ahead. But everyone thought, you know, our credit cards or anything else, we're going to get stolen data and all. And I'm in. Don't use your real name on.
Starting point is 00:10:32 but the security stuff has gotten better to alleviate that we're not having your account stolen every day. Right. And I think the tools with which to manage this stuff are going to have to keep up accordingly. And that's a good segue into the next article we have here, which is about Dove, the soap company, and their push for legislation to protect young people and protect their self-esteem specifically from social media. Which I know is a conversation you and I have had about how do you raise kids in such a, such a social media forward world where it you need to be cognizant of it but not necessarily afraid of it but still wise with how it's introduced yeah i just think i don't know it's almost like
Starting point is 00:11:16 eight like you know when i grew up whether it was right wrong or different you couldn't even go see an r rated movie you know unless you're a certain age you had PG 30 you had these rating things that exist and like we still use them with our kids like our kids aren't you know i have a 13 year is the oldest. He's getting closer to this. And our two oldest are very mature for their age. So we, you know, parent accordingly. Yeah. But we're not throwing them in front of R-rated movies every day. Right. Right. Right. And so they shouldn't be running in front of R-rated social media content. Yeah. And R-rated may not be just curse words and nudity. It might be, is this appropriate level? Right. Is this too heavy? Is this even necessary?
Starting point is 00:12:00 Yeah, like, you know, protecting innocence to a point. And that's, hey, there's a good use of AI. Like, can AI and this stuff filter through content and determine age of appropriateness? Yeah. There's a positive use of technology. We had a, you might know what this is, so you're clear play. Did you have clear play? It was a DVD player that was very popular in Christian households.
Starting point is 00:12:22 And you could go through and, like, put the settings on, to edit out, like, sex scenes or violence. and one of my brother's favorite things to do was to put in like Braveheart and set the violence I don't know to max and the movie was like 20 minutes long because it just cut it cut everything out it's really interesting
Starting point is 00:12:42 it was a really bad cut I mean literally it would be like they would kiss and all of a sudden it would just like next scene was a war scene but there was no sex you just saw them kiss and then so yeah there's got to be a better way to deal with that I need the AI to fix it
Starting point is 00:12:58 From Clearview to Singarela? That's good. From Clearplay to Singarela. Wow. The Christine Azi story. My parents are supportive, but are they proud, question mark. It's fine. But I do like to get behind this.
Starting point is 00:13:16 It feels right with their brand. Totally. Hey, it's clean. You know, like cleaning the content, clean your skin. It's good. That's good. They missed an opportunity there. Put the soap in your mouth out and clean your mouth out too.
Starting point is 00:13:26 Hey, we got it all covered. No language. That never happened to me. Got some rad news. Yes. We had Michael Hobby this week. I hope everyone check that out. If you haven't, you go, we're about to release some highlight clips from that.
Starting point is 00:13:39 Really good guy. His wife, Caroline, we're going to be working together with her. We love her. We're just getting in the Hobby clan here. Yes. I'm quite a fan girl. Yeah, they have the cutest three-year-old daughter in the world. And Michael's awesome.
Starting point is 00:13:55 Leadsinger a thousand horses. All that smoke. From a couple years ago, you remember it, a song called Smoke. You heard it, you'd go, you start nodding. And new album coming out, I was one of the first people to listen to it, like hot off the presses. And let me tell you, let me just say this. Okay. So my kids begrudgingly listen to country music because of me, and I think they're secretly starting to like it now.
Starting point is 00:14:21 And my 11-year-old is, there's a couple songs on a new album. He's like, Dad, that's going to be a hit, right? He's like, I think that sounds like a hit to me. And I'm like, you're right, son. It's going to be a hit. And I'll tell you what's a hit. And that's Michael. Really good guy, really down to earth, talks about the ups and downs,
Starting point is 00:14:40 the realities of building a career in the music industry. Really enjoyed that. Talked about, like, just a lot of things that you don't hear about. You hear about all the good stuff, you know, but, you know, just the path that they've been on. And I don't know, really enjoyed getting to know Michael. You know, I was texting with him before. now like I go on to Nashville like you know it's going to hang out the culture music thing total buds
Starting point is 00:15:03 yes love to see it but Michael's a good guy and it's a really good story and uh they put out some great music so I hope everybody will go check out that episode and next week David Seguera check it out really enjoyed this episode um and I hope everyone will check out the rest of the month we've got like some really good episodes that we've recorded lately on a guy and AI, like top of his game. Like, we're kind of crossing the gamut of a lot of the hot topics. Um, and so I'm really pumped around the rest of the month on the Radcast. Big deal.
Starting point is 00:15:38 Yep. Got some good stuff coming. Speaking of good stuff, our lovely sponsor, Good Ranchers is the best meat delivery service in the United States. And we can talk about it ad nauseum, but we won't. We'll just give you three reasons. You should subscribe to Good Ranchers. Number one, you get $240 worth of free bacon.
Starting point is 00:15:57 in the first year. That is a pound and a half of bacon in every single box. You're baking me crazy. Listen, A, I like it. I don't even need three reasons. I just need that one reason. But I've got two more. The second reason, you lock in your price and avoid meat inflation. This is a really, really big deal, especially right now. We're all very cognizant of our spending. Food is expensive. And with good ranchers, you don't have to worry about losing your shirt to your steak. And number three, you can enjoy the highest quality meat in America. Bonus number four, we have a discount code. You can use the code Radcast and get a bonus.
Starting point is 00:16:27 is $30 off of your first order. You cannot go wrong with good ranchers. Yes, love it. Straight to your door. One less thing to worry about the grocery store, the quality, the cost, the where it came from, you know, the unknowns of meat. It's taken care of. It's one less thing to worry about on your grocery list right to your door.
Starting point is 00:16:48 And Christina, I have both had it. Oh, my gosh. In the freezer. Yes. Made some last night. And best steak I've ever had delivered by far. and right up there with some of the best steakhouses in America.
Starting point is 00:17:01 Get it right to your door. They're good friends, good ranchers, and good ranchers.com. On to some social media news. TikTok, unsurprisingly, remains the top social app for teens despite the drop in favorability, which has recently happened.
Starting point is 00:17:15 Behind TikTok is Snapchat, so I'm eating Crow a little bit. Last week I was like, who even uses Snapchat? The youth do, apparently. And Instagram is the third most popular. TikTok has been the top-ranking social media app since spring of 2022 when it unseated Snapchat.
Starting point is 00:17:31 Yeah. I mean, not surprising here. It feels a little bit like prohibition. Like now that it's kind of off limits, people are even more apt to use it, apt to use it. Yeah, so again, makes sense. The ban is still kind of like holding over its head.
Starting point is 00:17:49 Yeah. I mean, it might be helping in the short term, but like, you know, if you're going to ban it or you're going to make them sell it, whatever we're going to do, let's just get it done. Make a decision. I think it's kind of like, totally. It's here's what you think your congressmen are working for you.
Starting point is 00:18:04 Like, okay, the Chinese government's getting after your data, which, hey, that's above my pay grade. If it's happening, we need to control it. We need to get rid of it. But here's what they don't realize they're doing with this cloud over it in indecision. A lot of businesses rely on this platform for growing their brand. growing their business and their sales. And if they don't know whether you're going to remove this platform tomorrow or the next day, you're hurting small business and you're hurting companies more than what you perceive them to be
Starting point is 00:18:37 getting hurt right now. So we need to make a decision on this and move because indecision and the cloud is causing strife to small businesses that market and promote on there. Totally. And so because you don't know whether to move off the platform or not. And so they think they're doing good. they're causing as much havoc. And it goes back to what's actually true and what's actually happening.
Starting point is 00:19:00 Exactly. So. Yeah, but it's still popular. Yeah, I went down the rabbit hole. You know, single, single week at the offered for for me. And went down the rabbit hole. Pop-tarts and TikTok. I had, you know, no putting kids in bed, you know, an extra 30 minutes. So I had golf tips and, I don't know.
Starting point is 00:19:19 Any food tips? Yeah. And conspiracy theory. Like, I don't know. I got a, I got a, I got down some rabbit holes. Mine is a lot of Taylor Swift and her breakup right now. Those are the bulk of the conspiracy. I did see a couple of those.
Starting point is 00:19:32 Those hit. Those hit. Please respect my morning in this time. Yeah. And then Elon Musk. Again, I feel like it's, we should just change the section to the TikTok and Elon Musk news. Elon Musk says that Twitter will finally remove the legacy check marks on 420, April 20th. Initially, the removal was slated for April 1st, but the deadline passed without any changes.
Starting point is 00:19:55 in an interview with BBC. Elon claimed media is a driver of misinformation. Shocker. He also tweeted about giving a few weeks grace period to existing blue check mark accounts. So the only way to get it is to buy it now. Yeah. I didn't quite realize that he was completely doing away.
Starting point is 00:20:11 I didn't either until I read this. I thought he was, now I know at least Instagram told us pre-verified people. We would be keeping it. We'll see what happens there. But like, yeah, interesting. You know, I don't fault him.
Starting point is 00:20:26 Like, it's his platform. He wants to charge. He's urging businesses and media brands to pay $1,000 a month for organizational verification. And the New York Times, as of now, has refused to do so. You know, the guy's got some balls. I mean, like, you know, like him, love and or hate him, but like, you know, it's his platform. A lot of people have made a lot of money and grown a lot of awareness. It's a free platform.
Starting point is 00:20:53 I mean, it's been free for a long time. Right. So if he wants to charge as a way to get a, for you to get a better experience or more awareness. Sure. Like I said before, it's just the ads, you know, it's his prerogative, you know? And you can do it or not do it. Does it not just seem like he's bored, though? Like, there just seems, it just feels like every week, the eclectic billionaire just kind of comes up with new ideas.
Starting point is 00:21:20 Well, this to me, I do think that as well sometimes. But in this case, he spent $40 billion, you know, whatever it was on this. And he needs to make them, I mean, he needs to make it profitable again. So as a business person, this is more, okay, I understand, you know, whether or not it will work or not. I don't know yet. But like, I understand it economically driven to make an investment worth money. Yeah. But in other cases, you had to have to be like sometimes, you know, he's just doing shit.
Starting point is 00:21:52 Just whatever, whenever too much money. Because I can't. I feel like he's playing a higher level game sometimes. And then sometimes it feels that way. Right. And I think that's part of the intrigue, right? Oh, absolutely. It's part of his brand, if you will.
Starting point is 00:22:09 I mean, he's obviously a genius. I mean, like, no one, let's like kid ourselves. Right. Respect the hell out of its intelligence. But sometimes I feel like, okay, he's just outmaneuvering everyone. Then I'm like, oh. Right. It's like, are you too smart for common sense?
Starting point is 00:22:24 Like what's happening? Yeah. And it's like, then you get into the conspiracy theory. It's like, does he know, this doesn't really make sense on the service? So he must know something we don't. Right. Or is it just an eccentric billionaire that has more time than he knows. You may never know.
Starting point is 00:22:37 They didn't have more time, but more money maybe. Right. Right. Right. Right. So that's all we got for social media for now. We'll keep up to date with who's going to refuse that blue check. Mark. But onto marketing news, Haynes breaks the stuffy Victorian-era conventions with help from
Starting point is 00:22:53 Blondie. This is a great commercial. If you haven't watched it, I highly encourage that you do. Hayne is offering a twist on the Victorian era with a new campaign set in its founding year of 1901. I had no idea that Haynes was that old. And in this spot, it takes place in Victorian-era, probably England, who knows. And everyone's in there layers and layers of Victorian-era clothing. and then they take it all off and they're wearing their cotton underwear and dancing around to blonde date. It's very, very fun.
Starting point is 00:23:21 It's going live around, you know, playoff time so currently. And it's a fun little, makes you think of Haynes differently and then I get Haynes and Fruit of the Loom confused all the time. And I feel like now I won't. There were some good old classic
Starting point is 00:23:33 Fruit of the Loom commercials. Like Haynes is always the one that I think was like the first time I felt a little odd seeing grown men in tidy whiteys. Totally. Totally. Totally.
Starting point is 00:23:45 Not, it was just like, uh, okay. Right, right. It's like, there's nothing funny or sexy about this. Yeah, because yeah, exactly. Like, it's just tidy whiteys, you know. Yeah, it's just cheap Walmart underwear. But this spot is, I think, very, very smart. And not that it's a rebrand, but it definitely made me think,
Starting point is 00:24:01 like, I don't think I've ever thought of Haynes outside of when I see them in Walmart. Did it feel like it was a, I haven't seen it yet. I know you, I'm going to, it's on my list of like watchables here. But is, you know, the NBA market. they're talking about it's plat, did it feel like it was going to impact that market? Like that was the only disconnect for me. I was kind of reading through it.
Starting point is 00:24:21 I hadn't seen the spot yet. I was just like, it's a little discount with that audience to me. I think it's, I think what I love weird. And I think that it is just weird enough to make you watch it. Okay.
Starting point is 00:24:31 And like think about it when you're at the store. Like whether or not that will actually push conversion. I do think it, and again, like, you know, music is a huge role in these spots. And Heart of Glass is such a great song. very recognizable. So I think that they have enough positive, weird things going for it,
Starting point is 00:24:50 that it will at least, you know, jar your memory when you see Haynes at the store. Yeah. Well, that's what you have to do to break through these days. Entertainment first. Entertainment first. Yeah. On to some TV news, Google TV is expanding its free streaming lineup to over 800 live TV channels, including Tubi, Plex, Haystack, and more.
Starting point is 00:25:12 You're a Google TV guy. I am. I got on this band. wagon two three in the beginning in the beginning like it's kind of like I threw out all my hard
Starting point is 00:25:21 media yeah sounded interesting the uh CDs DVDs the moment you could have like digital media with music and
Starting point is 00:25:34 movies I like I had the like sold it to garage sales whatever you do like all the hard disc were gone and same thing with like streaming like the moment I can get rid of cable, like, sure, and go with a streaming platform that you could use ubiquitously, no matter what device you're on or where you're at,
Starting point is 00:25:55 I was on this bandwagon. And I think they've done a good job. There's the DVR system's really cool, like, and having all that accessible no matter what device, you know, laptop TV on our boat TVs, like wherever. Yeah. Like having all that content in the cloud and available. I've wanted the UI to get a little bit better, but it's good enough once you figure it out.
Starting point is 00:26:20 It's a little clunky when you first start using it. Sure. But it's, I will say this, it's reliable. Like, you know, you use these types of things and you're like, all right, how many times this is going to go down? Sure. If you've got Internet, it's worked. So I'll give Google credit with the quality of the technology. Streaming service.
Starting point is 00:26:37 Yeah. And so adding more, you know, free channels, great. That's important with, you know, getting adoption and things like that. They're going to have premium content like Westworld. It'll be available through licensing deals with Warner Brothers. So you don't have to have, you know, what, HBO to stream it. Yes. And what's confusing, though, is there's a difference between like YouTube TV and Google TV.
Starting point is 00:27:01 Like Google TV is like the app interface. And then YouTube TV is like the purely paid cable live component. Totally. I kind of want to see where these worlds come together. The integration. The integration. And because I yeah, that seems like you, Google, Google, Google, YouTube, Google. Like, obviously YouTube as an app and as a video search engine of content is, is different than Google.
Starting point is 00:27:30 Right. As the company, right. Which has a lot of things under its umbrella beyond search engine. Sure. Devices, other things. But I still think there's like this disconnect, like Google TV versus YouTube TV. Who's going to buy the first. He's going to buy them together out.
Starting point is 00:27:44 Like, how do these integrate? Yeah, yeah, yeah. Like, what's the OS here? Like, what, ultimately, they've got to figure that out because related, related to that. Yes. YouTube TV, which I have. Yeah. On my Google TV.
Starting point is 00:27:58 This gets really convoluted. In the weeds, like a nesting doll. Sunday ticket. Yeah. And was pumped to see this, which is why it's social house here. I went with YouTube TV, which I have at home, which we just discussed, because I knew this was coming. I saw this deal get signed. And that's a big deal watching a lot of the games that wants me. This NFL is the most popular sport in the world. Yeah. Definitely the U.S.
Starting point is 00:28:22 I say the world. It is growing in the world. I think it's that in soccer like one or two, depending on it is. It's growing in Europe a lot too. So it's a big deal. It's expensive. It is expensive. I mean, obviously for a business that we have like reasons for that. Right. As a cost center, it's not that not that high. But like, But for a family, two, three, four hundred bucks. Yeah. Well, and I think that there's also a piece of, not to, you know, age you or anything, but I'm only ever used to spending maybe 20 bucks for my TV because like I only use streaming platforms.
Starting point is 00:28:58 So the thought of spending three digits on my television, which my parents have done their whole lives, there's like, absolutely not. No, I won't do it. You can come watch at the social house. Exactly. I'd rather pay $9.9 a month and get it at social. house. Yes. See, it really has to value to our, to our package.
Starting point is 00:29:17 Yes, it does. You know? Yes, it does. So it would be interesting. 249 if you sign up early. Yeah. I'll be getting that early bird special. And then it increases after June 6th.
Starting point is 00:29:28 Yeah. You heard it here first, folks. Exactly. So if you didn't know, Direct TV switching YouTube, it's a big deal for, for legitimizing, you know, YouTube TV is a legitimate cable TV. Competitor. For sure. player.
Starting point is 00:29:45 Because, you know, DirecTV was a satellite, but you still have all the equipment and stuff like that. You know, this is purely app streaming driven. Yeah. Like, so you can get it anywhere. For sure. That has the app. That's a good point.
Starting point is 00:30:02 Don't need. And I know DirecTV has introduced some of these streaming packages, but only the last year or two. Right. You always had the clunky damn satellite attached. to your house. We had a giant satellite in the, in my backyard growing up.
Starting point is 00:30:20 Yeah. Back in the day. Oh, yeah. Oh, yeah. Like one of those, like 10 feet wide? Yes. Oh, nice. I think there were pictures of me sitting on it.
Starting point is 00:30:27 I thought they just used those for like getting porn and back in the day or something. This was before Bob Jones. This is when I was like, you know, before my brother was born. So I was two. Okay. Yeah. My aunt and uncle had one of those. I thought it was the cool thing here.
Starting point is 00:30:38 Oh, it was awesome. They had like 10 acres and like the big satellite. I'm like, you know. That was a memory like that was dead in the recesses of my mind. Skinimax. Something like that. Something like that. Yeah.
Starting point is 00:30:51 Yep, yep, yep, yep. Well, and that's all we got for today. Yeah. Last thing we want to mention. Vacay. We'll be taking one this weekend. Yeah. Taking a vacay.
Starting point is 00:31:02 Literally like literally or figuratively like. I will be like, I will be consuming a vacay. Yes. Part of a partner with vacay. Official wellness partner. of the Radcast. We've got, look, third party lab tested,
Starting point is 00:31:17 all the ingreenest you know you're getting. This is about health and wellness. It's not about gas station, cheap tricks. Right. That's what I call it.
Starting point is 00:31:26 Which every time I go in there now, you know, having partnered with vacay and some future things will be announcing, like, I'm now like ultra, like, paying attention to what's at the counters
Starting point is 00:31:36 and all that. And it's like, one, some things are just totally deceptive, like trying. to be clinical and then there's just the whole other line of like okay I don't just want to vitamin in this bottle and what it's like how much how much is in this what am I actually putting in my body I have no idea and so I think that's why we're proud
Starting point is 00:31:55 to part where if they cave we know exactly where the products come from third party tested and low dosages that only get what you want out of it not what you don't they've got something for everybody they really do and the sleep gummies are great my stepfather is still like you know, bothering me going, send me more, send me more. Like, we just order them. And I think it's like, once you know, it's like I gave, like, I gave him a taste. It's like, all right, he's got to, like, I'm going to send samples forever. Like, dude.
Starting point is 00:32:22 They're not addictive. They're just that good. No, he just, he just literally can't sleep. Like, you were giving him, like, an extra hour of sleep, which it does for me. When I'm feeling like I'm not going to sleep well, I'll pop like half more. Oh, I've, I've been on, like, I have, you know, insomnia. Like, my doctor has not prescribed, diagnosed him with insomnia. And I've been on all.
Starting point is 00:32:40 kinds of sleep meds that make me feel like shit in the morning. And this is the only thing I've taken that doesn't, I don't get like night terrors or like a groggy. I cannot speak highly enough about these products. So disposables and a new roll on CBD pain cream that's coming out or roll on, excuse me, that kind of like icy hot, but with CBD and natural ingredients. Health of inflammation. So that's coming out in the next couple weeks. So proud partner of vacay, the official. on this partner of the radcast.
Starting point is 00:33:12 Give me a shout out at takeaVay.com. Yeah. And on Instagram at vacay. Dot lifestyle and vacay.com. There you have. Give us a follow. Yep. I think that's all we have for today.
Starting point is 00:33:25 All we got. It's going to be a beautiful weekend. Yes. I hope wherever you are, however you are, whenever you are, you have a great rest of your day. And if you're in the Greenville market, Greenville area,
Starting point is 00:33:35 we have our very first social house market on Saturday, April 15th. So tomorrow. Yes. 10 to 2. If you're one of our loyal Friday listeners and you're in the Greenville or South Carolina area, come support.
Starting point is 00:33:51 It is going to be fun. We got 40 different vendors. It's going to be amazing. I cannot wait. So come check it out at Social House. You can just look us up at Social House GVL on Instagram. We appreciate everyone. We couldn't do it without you.
Starting point is 00:34:02 You can find us at the Radcast.com. Find all the highlight clips and all of the episodes. Ryan Alford for Christina Yassi. Saw you're on the ones of Tuesday. We'll see you next time in the Radcast. To listen or watch full episodes, visit us on the web at the radcast.com or follow us on social media at our Instagram account, the dot rad. Or at Ryan Alford.
Starting point is 00:34:28 Stay radical.

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