Right About Now - Legendary Business Advice - The Week of April 19 | Bitcoin Down by 7.9% to $61,842

Episode Date: April 19, 2024

TAKEAWAYS Ice Cube's offer to basketball player Caitlin Clark McDonald's scented billboards Fluctuation of Bitcoin Travis Kelce hosting a game show Tesla halting Cybertruck deliveries due to a design flaw CHAPTERSIce Cube's Offer to Caitlin Clark (00:05:55) Ice Cube's offer to basketball player Caitlin Clark to play in the Big Three league for $5 million.McDonald's Scented Billboards (00:09:28) McDonald's created billboards that diffuse the scent of its french fries to attract customers.Fluctuation of Bitcoin (00:13:39) Bitcoin's 8% drop due to geopolitical events and its potential vulnerability to world events.Travis Kelce Hosting Game Show (00:18:16) Travis Kelce hosting a spin-off of "Are You Smarter Than a 5th Grader?" called "Are You Smarter Than a Celebrity?" on Amazon Prime Video.Tesla Halting Cybertruck Deliveries (00:20:03) Tesla halting Cybertruck deliveries due to a design flaw causing the accelerator pedal to become stuck.Coin Waste and Treasure Hunt (00:22:36) Discussion on Americans throwing away coins and a company hunting for discarded coins.Cashless Society (00:24:47) Conversation about the difficulty of obtaining cash and the potential for a cashless future.Trash Treasure and Metal Detectors (00:26:11) Exploration of the psychology of treasure hunting and the profitability of a business collecting coins from trash.Look-Alike Day (00:27:41) Brief exchange about National Look-Alike Day and personal experiences of being compared to celebrities.Closing Remarks (00:29:00) Appreciation for the audience, preview of upcoming episodes, and thanking the listeners. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is Right About Now with Ryan Alford, a radcast network production. We are the number one business show on the planet with over one million downloads a month. Taking the BS out of business for over six years and over 400 episodes. You ready to start snapping next and cash in checks? Well, it starts right about now. What's up guys? Welcome to Right about now. It's our weekly business and marketing news of the week on April 19th, 2024. I'm Ryan offered your host coming to you from the New Studio Center here in Greenville, South Carolina,

named to be determined. And if you're a sponsor, you might get to have naming rights, baby. That's right. Joined as always, he's always got the naming rights, the vacay lounge. Chris Hansen. What's up, my man? How are you doing today? I'm good.

spreading my arms out here in the new studio. We're still decorating. Spacious, huge new studio. Yeah, I'm not being sucked into the wall. We will have some decorations. So if you're watching the video, if you're not, you need to go watch us on YouTube. Search for right about now. You'll find us.

Yeah, man, it's good. Got that's surrounded by all my friends and guests coming on the show, which we'll talk about momentarily. But all on all, it's good. Hopefully if you followed my advice, you bet on Scotty Shephler, made that call last week before the Masters tournament started. I'll tell you what, Chris, I've been making some calls here. If I've been actually betting, I might be like El Presente who's been with. Better hop on ESPN bets, bro.

Starting putting your money where your mouth is because you're calling good calls. I know. Won the bracket at work, got the Scotty Shuffler pick, right? Come on. Anyway, soon as I start betting on it, you know how that goes. South City. gone. That's my experience, bro.

If I woulda, I coulda. Yeah, literally. I know. How's life, my friend, down in Miami? Holding it down in the lounge, baby. Yeah. It's starting to heat up a bit, but we're still getting some beautiful days. Sucking that in while I can.

Yes. It's nice and balmy here. It's in like mid-80s this week. So it's nice in G-Vegas. Yeah. We've got to help the tourism here. You can tour here, just don't come move here. Greenville, South Carolina. One of the fastest small cities, growing small cities in America.

Lovely place. The home of yours truly and radical radcast. And you've got our social house. We work out of our space here that I own. It's a co-work lounge. We'll call it that. Half bar, half lounge, half, I guess a third. It can't be halves if there's three of them.

I never called myself a math major, Chris. But yeah, come see us at Social House. Got our studio here and it's expanding. Sorry, Rice, our producer and engineer has been doing a great job, getting this set up and looking tidy. We're getting there. Labor of Love. Got lights everywhere.

It's looking good. I'm a little jealous. I want a big, nice desk like that. Yeah. We're getting, we're getting ready. We're getting ready for the big times with the Daily Show. We've got it coming. And ironically, April, you know, we used to do social media holidays all the time.

Next week, on the 23rd, today's the 19th. I guess that makes, what, Tuesday, something like that. Tuesday, the 23rd is World Book Day. And so I just wanted to share a few books of actually, it's less about the books or about the writers who's coming on the show on Right About Now. You may have heard of a guy named Gary V. Gary will be joining us here the next few weeks for recording. Release date to be named.

He's got a new book coming out. Day trading attention. Hey, baby. Attention is currency. So we're talking all about the new book and day trading attention with Gary V. And Jim Quick, author of Limitless. Hey, we all want limitless. Limitless time, limitless money.

And limitless brain powers what that's about. So it's all about getting the most. Out of your mind. Excited about those two books. They might be unreleased. I think they might be. Limitless might be out. But I know day trading's not out.

So we got it before you could buy it. That's just what we do here right about now. We're bringing it to you hot off the presses before it hits the press and excited about those. And hey, we're going to pot some bottles, Chris. Champaign style with Brett Baris, the founder of sovereign brands. You got it's heard of these guys, right? You heard of these bottles here, Chris? You know this.

I know you don't even drink anymore and you know what these are. Yeah, of course. Bel Air, baby. Bel Air. I know he partners with Rick Ross and others, but Brett Barris is the CEO and founder and crazy man. So we're going to have him on. We pop in bottles and dropping knowledge.

Drop it like a stuff. I'm assuming you're going to sample some of the product on air. Absolutely. Absolutely. I've got a bottle. Brett's team. It was so nice to send some samples. And I think I've got like some, I don't even know what going on there,

gin, some kind of rum, got all the bottles. We'll have them out next week for decoration or something. And I might sip on a little bit. I'll have to do that. I don't know what time we're recording. Hopefully it's not 10 a.m. It's a little early to be drinking. Yeah.

But it's for the show, Chris. But hey, if it's required for the show, then you got to do what you got to do. Yeah, exactly. Exactly. We hope you're doing fabulous wherever you are whenever you're listening. You can be three years from now or hopefully topically listening because this is our news show. It's meant to be topical and it's meant to be on time because that's what we do. It's now, folks, right about now. And today's first article, Ice Cube won't let brands set table for Caitlin Clark with paper plates.

heading into Monday's WMBA draft. That was this past Monday, so heading into it. Ice Cube offered DeKayling Card to play in the Big Three League. Still stands at $5 million for eight games. I think she passed that up because she ultimately got drafted first. For IceQ and Big Three partner, Jeff Quentinetz, Quatinets, founder and CEO of production company, record label management agency, The Firm.

Who would want? What's the name of your company? The firm. Just call it the firm. That says, yeah, okay. Anyway, side track. A book named that. Yeah. From like John Grisham or something.

Yeah. Where do you work? The firm. The firm. The lucrative offer to join the big three next season isn't a marketing move. Yeah. Much like drawing Procter and Gamble Merck and Capital One is sponsors for the upcoming Big Three season. The offer to Clark is a business decision based on rare opportunity.

It's really a business. about being a fan of the game, being a fan of my heroes, like Dr. J. Iceman, Rick Berry, and Gary Payton, IceQ told Ad Week, and making sure if you're going to invite them to dinner, you better not have no fucking paper plates. Pull out the good stuff, baby. I hear you.

But ultimately, she passed on that. Look, she's working with Gade Ray. She's working with the big boys. Five million's cool and all, but she wants to play in the league. It's good for her. She got drafted number one. But it is an interesting crossover.

you're seeing the impact that she's had across John. Ice Q's paying attention, making her offers, play in their thing. And it's got all these inner mix of sports, music, icons. And Caitlin Clark's bringing it all together. I saw the ratings for the draft for like through the roof. Like just that iconic person. It's going to be interesting if it holds on past her halo, but still cool. I still like Ice Cube.

Me too, man. He's doing good stuff. For sure. And everybody's getting in that brand and business game. So good for him, good for her. And the firm. McDonald's made scented billboards that smell like it's french fries. This comes to us from Adweek as well.

Adweek.com. A delicious smell can inspire cravings and lure passer buyers into a restaurant. McDonald's put that power to test by deploying a series of billboards diffusing the scent of its best-selling French fries. Amsterdam-based

agency TBWA collaborated with Raoul and Regal, a production company specializing in fabricating unusual billboards. I'd say so. To produce a series of unbranded blank red and yellow billboards with a hidden compartment to store

fries. an internal heat and ventilation system intensified the smell of the snack and directed it toward anyone walking within five meters of the display. I love that. Woff. It's taking a walk in the park. Are those some stale french fries I smell? Yes, they are.

Well, we know that McDonald's doesn't go stale, right? We've seen the videos of hamburgers staff for two years. Yeah, like 80 years. Yeah, yeah. Twinkies and McDonald's hamburgers stay on the test of time. You pull a Twinkie out of a time box like 50 years later, supposedly it doesn't break down. Yeah.

But it's good for the good. I love this, though. I do like this. Fun. I have no idea how it's performing, but, hey, experiment. Go to the brand. It is, there is an iconic smell.

Let's be honest. My kids put it in my face like three times a week, maybe not three times a week, but at least once a week. And I don't even want McDonald's, but then you smell this for I was like, All right. Give me one of those damn fries.

Yeah. Give me that fries. Give me that ketchup. Don't be hogging the ketchup. Dad, I didn't think you want anything. I don't. I just want one of those damn fries. Look, I don't, but I smelled the fries.

And now I do want some. Yeah. Their fries are very distinct smell. Do you think they put crack on the outside of the inside? I don't know, but I do know I've heard how they grow all their own potatoes. And it's all internal. So they've got it down to a tea. Yeah.

And just saying, they, you have a French fry, you can want a chicken nugget to wash it down. Yeah. There's definitely some compound in their fries that definitely makes you want more. Yeah. I fully believe that. I think it's, yeah, crack, cocaine, some kind of pharmaceutical that makes you a healthy. Yeah. Yeah.

Additive. I don't know, but it tastes good. It tastes good for. So good. I don't know. The first 10 minutes and then it's like, then it hits your gut. Yeah. Tell us it. Maybe that wasn't a good idea.

But I like the brain extension. Bringing it back to value. That's what this is about. They're having fun with it. Like, you're trying to make the brand synonymous with fun. And look, taste, smell. This is all about the senses, right? Taste, smell, touch.

And that's part of the experience with McDonald's. Smell those fries. And you go, must have them right now. Get him away, hamburger. Get out of my way. Ronald McDonald, I'll punch you in the face. Give you those fries. There's a lot of companies, I think, that have realized scent is a huge sense to tap into.

And I've seen it largely in the hotels. Even here, I have an oil diffuser that's all scented on different hotel chains. Some are four seasons. Some are the one hotel. It's brand, man. It does. It totally does. Like, you remember that.

It's like it triggers memories. Good, bad, or indifferent. Like that locker room. perfume of an ex-girlfriend you walk by and you're like, oh, shit. I don't have any of those. Only my wife's perfume. That's right. World man, faithful.

One woman, man. I don't remember them. It was 10 years ago. But I do. My wives, oh, God, I can't do more than one. My wife's perfume, definitely, because I'll smell in the bathroom. I get up. She gets up earlier than me.

And so I'll get up. If she's already gone to school, she's out the door early. And so I'll go in there. I'm like, I smell. I smell what she's got, what she's throwing down. Yes. And, but you're right with the hotel thing and spas and just how you feel. Clothing stores.

Clothing stores. Yeah. And I work there. We were spraying always. No to Sawyer. We need a scent for the studio. I don't know what that is, but we need something. We want people to be, when they come in for our interviews, we're going to interview section set up.

It's going to be to the left of us and left of me. and we need like a scent. People walk in and go, whoa, that's the Radical Studio scent. Think about what that is. Like some leather on a mountainside leather mixed with teakwood and rainforest. Maybe a little tobacco and vanilla. Exactly.

Must have tobacco and leather. And I have to talk like this when I talk about it. Yeah. The Crowley voice. It's a brand, baby. See, smell, touch, feel. All I know is with this McDonald's sign, I'm smelling money. Smelling green.

That's what you're smelling. Donald's doing all right. Unfortunately, something that's not done all right the last week or so. And I don't mean to bring up a downer subject here, Chris. Bitcoin. Down 8%. Probably down more than that at certain points. But I think it's rebounded, gone up a little bit.

Yeah. It's from ruders.com. It fell 8% to 61,000 roughly on Saturday. And I think, look, this is what happens. This is a scary thing. And I want your perspective on this. When they want, we want this to be legitimized. We want it to be like, okay.

And it is. I think it's legitimate. And there's a lot of people and a lot of money in it. But the moment, one thing happens in the world. And it was a big thing. Don't be wrong. I ran lots of missiles into Israel. is not messing around

and I don't want to make light of that and this is not a politics and government and regular news show this is business news but the business impact of that was that cryptocurrency took a dive

the moment unrest happens what does that mean is it going to can it withstand the natural flow of shit that happens in the world that's the question right that is the question

So what says you? Like I wish that I could kumbaya my way into telling all of us and convincing us, there's going to, oh, the world will always be peace. But every time a damn bomb drops or something happens, unfortunately, like, is crypto just going to take a dive because people go, I was willing to bet on it. But if shit hits the fan, I'm going back to the dollar. I don't know.

I don't know either. And I didn't see what the stock market did when that event happened as well if it was uniform with Bitcoin. But yeah, it was, it didn't have a wonderful. day, but it's bounced back pretty quick this week. Yeah. I think that played a part as well as the Bitcoin having today, the 19th, which is essentially controlling the supply of the Bitcoin available.

Yeah. And from what I've seen, this is a normal kind of downtrend prior to that happening. It happens every four years. So I'm still confident in it. And we've talked about this before, especially when you have these large firms like JP Morgan putting ETFs together. In my opinion, they're scooping up everything they can right now for a discount, which I did myself.

But I like to think crypto is not as volatile on world events as the stock market per se, but obviously this example showed us that it is, right? It's more volatile than the stock markets. I've seen a lot of people talking about this and the blogs and whatnot. Just how do you even plan for this? You can't, right? Yep. No, you don't know.

You don't want Iran is going to send 115 drones. On a Thursday evening or whatever. And they've never done it before. Yeah. Yeah. Like where was that in anyone's playbook of possible scenarios? Yeah. That's the unknown nature.

And I don't know what's going to happen with Israel. They're going to get into that bullshit. But it's like, yeah. They could do something stupid as well. And not because maybe, and I'm not saying they're not justified in doing it. But it's like, I don't know. It's like somebody needs to tighter heads. What are we're going to do?

I'll blow each other up. I mean, where does that get you? At some point, only can we all get along? I know, man, believe me. I know it's complicated. Somebody's going to send me a DM. Do you know how complex that is over there?

Yeah, I fucking know. It's just, but still got to figure it out. Yeah. Yeah. And if you want to learn from me directly, join my newsletter. Ryanofford.com backslash newsletter. Sign up.

I give daily advice on marketing, personal branding, podcasting, life. Give that a shout. Join that. It's free. It's daily. Just like this show. Give away our best advice. On lighter news, this comes from our good friends at the Hollywood reporter. Travis Kelsey to host, Are You Smarter than the fifth grader spin-off in his first TV series role? You knew it was coming.

Travis Kelsey's next gig game show host, the Kansas City Chiefs Tide-in, has booked his first TV series job. is hosting a spinoff of the Fox Game Show. Are You Smarter than Fifth Grater? This is for Amazon Prime Video. They ordered 20 episodes and its title, Are You Smarter Than a Celebrity? It will have adult contestants answering sixth grade level questions with the help of some famous faces.

I was hoping they were actually going to go against the famous faces just to show how stupid some of them are. That would have been more interesting. Yeah, yeah. But maybe there is some semblance of that in the game, whether or not you trust their advice. So, led by Travis Kelsey. He's probably smarter than most of the people that are coming on there. He made the smartest move of his life.

We've already talked about that. Lock him down T. Swift, baby. Yeah, Kel Swift. Yeah. The probably more like Swift Kell, let's be honest. She needs to be in the front. Yeah, she was the pack leader. Come on.

Yeah. Taylor. They're just not like a really. natural like roll of the tongue joint of their names. I don't know. Someone had someone would have already come up with that if there was. Yeah. Swift Kell.

I don't know. Anyway, smarter than a celebrity will be on Amazon Prime coming soon. They're working on recording now, getting everything together. And it's a natural dude's out there, man. He's get, it's an extension of the brand for himself. He's out there doing the game show hosting, having fun. Set the table. He has an official.

He has he, he, he has. I guess he's going to play again. Or he hadn't decided. He's five. So as a tight end, he's not far from his brother, Jason, already retired, who's an offensive lineman. He's a couple years older than him. And there's been rumors that Travis was, but he might come back for one more season.

So things are looking up for old Travkell. He's on a run. He is. I'll tell you who's not on a run. That's Tesla. Tesla reportedly halts all cyber truck deliveries. Damn it, we can't get one, Chris. Due to the fatal flaw that causes the EV to accelerate the top speeds.

That's not good. Wow. They halted deliveries due to a potentially fatal flaw that causes the accelerated pedal to become stuck and send the EV at the top. The only things go like 300 miles an hour or something. They're fast, bro. It's not. That would be alarming. It says customers found an issue with how the cover was welded onto the pedal.

Okay. The recall comes after a new Tesla owner shared the design flaw in a video, claiming the pedal cover slipped forward and wedge the accelerator under the interior that was held down 100%. How do he lived to talk about it? And then he's like, oh shit, does just happen? Let me do it again and record it. Yeah. Concerning, man.

I'm starting to see more of those around. Now I know to get out of its way if there's one behind me. Yeah, I would not be really careful. That's why it needs to be in the, what do we talk about, the 2000 over there near Mount Fiji, the in the bubble with all the other EVs and self-driving assisted or assisted driving technology. Driverless.

Yeah, you need to get that thing over there in that bubble. So not hurting anybody that didn't sign up for it. it. If you're in the bubble, you can sign up for it, right? You sound that a lot of that way, a speeding bulletproof vehicle coming down the road. Yes. You sound that waiver. You're like, uh, it's part of it, buddy. You might get a cyber missile coming at you. Now deployed in Iraq. The cyber missile. It's Elon's newest weapon. The cyber truck missile. It's driving trucks in the building. Yeah. Yeah, I don't know. It could be a brain extension for me. He did like the flame throwers.

Remember that? Yeah. Yeah, the boring company. Yeah. So we'll see. Tesla, got to get together, man. Come on. The news needs to get better.

This comes to us from Wall Street Journal. This was, I found this morning, Chris. This kind of blew my mind. So Americans throw away up to $68 million in coins a year. Here's where it all ends up. Essentially it ends up in the trashed, in the landfills and everything else. But at a waste management facility in Mooresville, Pennsylvania, workers load incinerated trash into industrial machinery that separates and sorts metals,

then sends them to get hosed down the roared buckets of quarters, dimes, nickels, and pennies. Americans toss as much as $68 million worth of change each year, according to ReWold, the sustainable waste processing company is on a treasure hunt to find it. The company says that in the seven years that it started, the effort has collected at least $10 million worth of coins. There's a company out there that purely goes and collects it in trash hunts for coins. It's real money until it's not. I'll say this. I don't recall.

I've never purposefully thrown change in the trash can. Now, I will admit that I have become less concerned when it's like in my pocket and I throw it somewhere. I don't know. Even if I drop something, I think I pick it up. I don't remember dropping. I've probably dropped a penny or two and gone. That would be good luck for someone picking it up. Third, what, $68 million.

That's crazy. I don't know what that says about us. If it says we're lazy. I don't know if it says like it's, you know, eventually, look, it's just why I wanted to, I think it's a fascinating kind of article on. I think it's one of those, I hope people are like, oh, that's interesting,

like kind of thought provoking. But it made me think of this, Chris, I bought, so we got some new stuff in the studio, got a new podcasting, more like an anchor desk that we've got here, have to watch the video to see it. And bought it locally. I found a guy,

it was about to buy one online. The guy had one locally. And he wanted cash for it. I usually have some cash sling around, but I just spent like a bunch on a trip or something like that. It didn't have my normal, like, pocket cash. Let me just tell you. And I'd lost, like, one of my personal debit cards.

And so I'm like, you're not hard it is to get cash like these days. I'm not about $500 or $400. When you need a couple grand, it's, you go into the bank. They almost look at you with four hours. They want blood sample ID, six forms of this, seven forms of that. We're getting close to an age where there probably won't be any coin or cash. Cashless, right? You could see it.

It can't even take cash sometimes now, too. Yeah. Even harder, say you walk in with five grand and want to deposit it. They might not even take it. Yeah. And all the, you know, the preppers would say that's. It's building towards no cash, no cash environment. By gold and silver.

Yeah. Yeah, golden silver. Ammunition by silver plated bullets or whatever. And I don't know. I stay out of that talk. But all I know is it's hard to get cash. And if I really need some, I'm just going to go to the local dump. How do they go to be faster?

Digging it out of trash. I mean, get a metal detector. Like when I was a grow up a kid, how cool was it watching the guy on the beach? He's got that metal detector. You're watching them go by you. And your parents are, like making fun of them or something. But as a kid, you're going, man, I wish I had one of those.

Yeah. I'd kill that. I'd knock that guy over and take that thing and find so much treasure. And borrow it from an hour. I'll give it back to them. I just want to use it so bad. Because you just think you're going to find something. It's like the treasure finder.

There's a psychology in that, right? Because look, we had these at our lake spot at our dock and at the marina. We had these large giant magnets that's called fishing magnets. And the kids will spend hours. throwing those magnets in and pulling stuff off the dock from the bottom. It's just that they pulled up some big shit. Pull up like a grill once and like metal chairs. Like these magnets are pretty strong.

And it makes me think of this of these guys digging around in the trash looking for those coins. I got a quarter. I got a quarter. I got a 50 sitpice. All right. $10 million in seven years. Dude, you got a company doing over him. million in rev just going through trash.

Yeah. It's a damn good business. I want to know what the costs are. Is margin double? Okay. Just for going through trash and getting coins? Damn. Sweet.

Yeah. I think I might need to change my job. Yeah. It was a low hanging fruit for a terrible joke. Dad jokes it is. It's like Newsweek, I will say, Chris. Not a ton. Not a ton in the.

the headlines. No. Other than... Not outside of the war. Yeah, exactly. And I hope you celebrate World Book Day. We'll have these guys on soon. Gary V. Jim Quick.

Court Brett Barish. Yes. Lots of good guess coming up. And if you don't, if you didn't know it, tomorrow's national look-alike day, if you look like someone posted online. Who you look like?

Chris. Is it you get any? You look like someone? Not in a while. I did have one person tell me Jude Law one time. I could see that. Okay. I'm like, I hate it again.

Yeah. Jude's a good looking, dude. That's a compliment. Yeah, take it. Take Jude Law. A while ago, a couple years. But hopefully I look like myself. He looked like Chris Hanson.

The real Chris Hanson. You got one of the kind of those names That's a handful of Chris Hansen's out there Oh you know what There is some musician in Brazil Some real big musician I've had people on Instagram message me You can me to look like

Ah I'm like I am They call me Fabio Yeah he does have a name I guess he's not a Brazil I'm like trying to shoot him And he'd be like yo bro Fabrico

Looking good bro Keep holding it down in Brazil for us Yeah send him a picture Hey man On national lookal like day He looked like Chris Hansen. Yeah. I don't know.

There you go. All your news. We appreciate everyone for listening. Got some good guests. Episodes coming. Got some of the content for the daily show we're putting together. Get the studio ready. We appreciate you for being out there and taking the time to listen or watch.

Couldn't do it without you. Thanks for making us number one for Chris Hansen in Miami. I'm Ryan Alford. We'll see you next time on Right About Now. This has been right about now with Ryan Alford, a Radcast Network production. Visit Ryanisright.com for full audio and video versions of the show or to inquire about sponsorship opportunities. Thanks for listening. If you're shopping while working, eating, or even listening to this podcast, then you know and love the thrill of a deal.

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