Right About Now - Legendary Business Advice - The Week of April 21, 2023 Marketing and Business News: Elon Musk wants to develop TruthGPT

Episode Date: April 21, 2023

Welcome to The Radcast! We've got the latest marketing and business news for you on this lovely Friday, April 21st, 2023. Join Ryan and Christina as they discuss some of the hottest trends in the industry, including Chris Hansen's www.takeavaycay.com becoming an equity partner of Ryan as they work to dive into the exciting world of natural products and how they can help us cope with the challenges of today's world. And, of course, we'll touch on Elon Musk's latest project: TruthGPT, a groundbreaking AI that seeks maximum truth, and more! Don't miss out on all the spicy details! Small talk Vaycay as Ryan’s equity partner www.takeavaycay.com  (01:25) Elon Musk wants to develop TruthGPT, ‘a maximum truth-seeking AI’ (04:20)https://techcrunch.com/2023/04/18/elon-musk-wants-to-develop-truthgpt-a-maximum-truth-seeking-ai/?cx_testId=6&cx_testVariant=cx_undefined&cx_artPos=0#cxrecs_s Jack in the Box stations food trucks across California for 4/20 celebration (07:00)https://www.marketingdive.com/news/jack-in-the-box-stations-food-trucks-across-california-for-420-celebration/647781/ Radnews Last week: Rob Lennon (08:07) Next week: Entertainment and Entrepreneurship (10:10) Sponsor (10:38) Good Ranchers 3 Reasons To Subscribe To Good Ranchers 1. Get $240 of Free Bacon in your first year Pound and a half of bacon in every box 2. Lock in your price and avoid meat inflation Every subscription gets our price-lock guarantee 3. Enjoy the highest quality meat in America Bonus #4 -  Code RADCAST gives you a bonus $30 off first order Make mealtime simple and flavorful with these 3 easy steps: First, choose from our top-notch selection of pasture-raised meat and fresh wild-caught seafood - pick your boxes! Then decide how often you want those goodies delivered right to your door with no extra charge for shipping. Lastly, lock in the price so you don’t have any unexpected expenses on that next grocery list. Get ready to elevate every meal without breaking the bank. www.goodranchers.com Social Media News Instagram takes on Linktree and others with support for up to 5 ‘links in bio’ (13:02)https://techcrunch.com/2023/04/18/instagram-takes-on-linktree-and-others-with-support-for-up-to-5-links-in-bio/ Meta opens up its social VR space Horizon Worlds to teens (15:00)https://techcrunch.com/2023/04/18/meta-opens-up-its-social-vr-platform-horizon-worlds-to-teens/ Marketing News Netflix’s ad-supported plan gets support for 1080p quality and two concurrent streams (16:50)https://techcrunch.com/2023/04/18/netflixs-ad-supported-plan-gets-support-for-1080p-quality-and-two-concurrent-streams/ Netflix to exit the DVD delivery business after 25 years (19:09)https://adage.com/article/media/netflix-exit-dvd-delivery-business-after-25-years/2487996?adobe_mc=MCMID%3D42980843778288159253169282789359505966%7CMCORGID%3D138FFF2554E6E7220A4C98C6%2540AdobeOrg%7CTS%3D1681910005&CSAuthResp=1681910102586%3A0%3A5660257%3A0%3A24%3Asuccess%3A76F03E2123D21260B145A4355530BBCD Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Details at Lose.com slash terms. Subject to change. You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, April 21st, 20.

23. Our weekly marketing advertising news of the week. What's up, Christina Gassi? Not much. Just my allergies. But my seasonal depression is cured. So you know what? I'll take it.

Hey, I think one sounds better than the other. Look, I put a, Claritin's my friend. I may be the old OG like allergy drug from 20 years ago or whenever it came out. But that just clears me up. Yeah. It keeps you going. Yeah. It's also a stimulant.

Is it? Yeah. That's why you can. I don't take Claritin D. Oh. You don't make the kind of. The radidine or whatever. Laramette.

Naga. Nagana. I just do the organic stuff. That's good. How are you doing? Good. Yeah. Looking spring.

Yes. Yes. I got my festive colors on. Nice. Yes. Thank you. You're wrapping the brand. Yes.

I know. The other brand. Fun news on. I know. It's interesting. You have sponsors and sometimes you believe in the product so much. You become a partner. And so I am officially an equity partner in vacay.

Here we are. We have four partners in the business. And going to be helping them with marketing and promotion. and selling lots of wellness products. Yes, global. Listen, I'm a big fan. It is. Chris and I have gotten to know each other really well.

Chris Hansen, another one of our equity partners, got to know each other real well on an event. And so that's what led them to becoming a sponsor on the Radcast and us trying and using the products and believing in them. And then I was like, you've gotten to further discussions. And we'll bat-a-bada-bita-bbing. Came together. Here we are.

All on a vacate together. Exactly. It's always a vacay on the rag cast. I love testing these products, I will say. It is. I'm happy being a guinea pig. Look, there's so many unnatural ways and unnatural things that seem to be flying by these days. I can get behind Chris's story and what we're going to be doing with vacay, the product line we have coming out,

and the natural wellness opportunity, I think, to go mainstream and really destigmatize a lot of the alternative. wellness avenues. Exactly. And so I think a lot of people in a world that's strung too tight and very, everybody's running hard, their news is negative, there's all these things. I think we need ways to relax nationally and things that are better for you than the alternatives are now. Run off for you balance as opposed to totally checking out. That's right.

And so really bleed in the product and really excited about what we're going to do with Vacay. We're still going to talk about it on the Radcast. They're still, they're moments directly, but we want to be transparent about their, partnership, but we are going to talk about it because we do think a lot of our audience, this fits right into them. And we want to destigmatize hemp-based products. Some of the great things they're having with functional mushrooms on different things. And this isn't about tripping out and going to the gas station, like things that we've talked about. This is about using natural functional medicines or nature's way of helping us deal.

I can break my stigma around these products. Anybody can. And I just cannot say that enough. I was definitely totally against them. And we're going to have both mainstream and non-mainstreated things. We're going to have multivitamins and things that aren't, this is not all just CBD and hemp-based things. Merch, which you and I are both a suckerful. Yes, yes.

We're going to make this more of a lifestyle wellness brand than a ingredient brand. Exactly. It's not about the ingredients. It's about the impact. The feeling. Yes. And so really excited about that. If you want to learn more,

we're going to takea vacay.com. You can learn about the products. the merchandise where we're headed as a brand. You're going to be seeing lots of news. We're taking this brand worldwide and really excited about that continued partnership, but on a more direct level. Indeed. Yes.

So have you seen Elon Musk trying to develop truth, GPT, a maximum truth-seeking AI? Yes. I like the premise of this. It feels like Elon Musk is trying to become God, which I think is hilarious. You know what's interesting is Donald Trump's social media is truth social. Right. So truth, GGBT. It's like, what's happening?

What's going on? I don't know. I think I do think it's scary, you know, what I've read and we've talked about the last couple weeks about what this could do, the misinformation. But I'm pretty pun intended high on GPT, chat GBT right now. I do think it is a titanic shift in our ability. to get information and to utilize it for a lot of different purposes. Yeah.

For writing, for marketing, for different things. We're certainly embracing it as an agency and what it can do. And I think you would be wise to leverage it the best that it can be. But no, there's going to be bad players. So it's just being careful. And this is where I hope the government can step in or whoever is going to police this. The companies themselves manage it. And I don't know.

I think if you aren't, I think this has the potential to be like the internet was 30 years ago. Sure. Like this, when everyone else was talking about the metaverse, we were tanning it. And I was because I didn't, I see that 10, 15 years maybe down the road, but I just thought it was way early. And I didn't see it as being this Titanic shift in what it really enabled. For sure. Still felt gaming. Chat DBT and this jitterative AI.

And what I would say, we're transitioning. from asking questions and getting search results into asking questions and getting answers. And it's about answers and not about questions or having to filter through it. It gives you the best. It gives you a really good answer. And it would give you a better one if you give it more information. So that's the regenerative part of it. And it's really powerful.

I've played with it. And so, you know, what Elon's doing with the spins of truth? Yeah. How about dare GPT? Oh my God. That's a horror movie waiting to happen. Not truth. It's truth or dare, GPT.

How far would you go? That's a movie waiting to happen. Wasn't there a truth or dare movie? Yeah. Yeah, I think of it. Yeah, that's the third one. Yeah, it was a horror movie. Really bad one.

So terrible. But we'll see where all this is going, but you do need to be learning about it. And we're going to keep talking about it here on the radcast. Yeah. Yesterday was 420. And to celebrate Jack in the Box. I do, I love Jack in the Box.

Jack in the Box is one of my favorite, like, trashy fast food restaurants. But they stationed food trucks all across California and we're selling milkshakes for $4.20. Yeah. Kind of fun. Look, look, lean into your audience. Jack in the box is stoner food. It is.

It is. They know their audience and they're feeding it on all levels. And I don't, the whole stigma, all this stuff. Everything's becoming a little more acceptable and not so taking so seriously at the end of the day. you're going to have people abusing different things no matter what it is. People abuse protein powder. Yeah, exactly. It's fun.

And they're leaning in their audience from a marketing perspective. I respect that. And look, it's part of the culture of that whole industry. Yeah. Yeah. Hey, you're leaning into it. It makes sense. They had a lot of fun with it.

And I don't know. It says any of the smart way for a non-cannabis-based product or brand rather to lean into that. Yeah, safely. Yeah. Yeah, not getting banned. Exactly. So cool. Fun stuff.

We do have some Radcast News. I hope you listen to. Speaking of GPT, Rob Lennon, you know, what I would call, the biggest thing with chat, GPT and these things is knowing how to prompt the chat. What do you ask it? What are the prompts a weird word for me? But what are the questions that lead to the answers that you need? Sure.

I've always thought the people that ask the best questions, We're the smartest people because it tends to generate answers that are compelling and interesting. More usable. And so this is the same thing. For you to get the best out of chat, CBT, you need to ask it the right questions. And that is universally being called prompts now. And Rob is one of the best at that and has really been down the rabbit hole with this software. I've been using it for multiple years.

You don't get known as the AI whisperer for nothing. So a fascinating discussion. What a title. That was this week. But he's come out with a podcast where he has a co-host that is AI 100%, a voice that he's made up. He's using and developed this 100% where, and it's a little bit of behind the scenes editing, but he has the conversation back and forth and it's another, it's AI that's doing it. It's really fascinating.

He's launching it in two weeks, the first episode. Oh, I'm excited. What's going to be called? I'll get AI and me. I don't know. I don't remember the name of it. Listen to the episode. He may have mentioned it.

There you go. We got so knee deep. Like him and I like went down the rabbit hole. I was asking so many questions. It was like it was like getting answers. But I don't know if we got like specifics or what it was to be called. But I will say good for Rob on LinkedIn. If you're listening, great follow.

And he will teach you how to get better prompts. You'll see about his podcast and a really great guy overall. So that was this week that launched on Tuesday. So if you haven't listened, go check it out. If you have any interest in the chat, where things are going, what the challenges are, some of the scary stuff. This is the episode. So go give that a shot.

Next week, we've got our best stuff, entertainment and entrepreneurship. We do have a lot of superstars. And over here to my right on the wall, the fame of our radcast that's growing up, eight or nine new art pieces coming in two weeks. But we do have a lot of them, a lot of them have really fascinating business and entrepreneurial journeys. So we're doing the crossover of where entertainment and entrepreneurship meet. It's exciting. one of our best of episodes next week on the radcast.

I love my boyfriend and he's a great cook, which is just one of the many reasons that I love him. But this week we made a good rancher steak. And I have to say he overcooked it. Oh. Just a little bit. Call him out. But I was still so impressed with good ranchers because it still tastes.

I mean, it was well done. But it was a very good, well done steak, which I can't say about a lot of other steak. Usually if you go to overcook it, you're like, hey, I'll pass. Yeah, no. This is still, flavor was still good. Yeah. It was still tender.

It wasn't too chewy. It just wasn't as, you're going to give them a new tagline. You can't cook the flavor out of Good Rancher steak. See, there you go. Again, I cannot speak highly enough for this company and the way that they ship their products, the fact that you get $240 of free bacon. I say that every single week because I love bacon so much. Yeah.

Lock in that price, which is great. great for it. Just go hog wild. I see what you did there. Why do we say that? Why don't wait? Like chickens go wild too. Chicken wild, cow wild, mad cow disease,

which these stakes don't because they're raised in America, born and bread. Yeah. It's a great sponsor for us. You can use the code Radcast to get a bonus $30 off your order. Look, here's the thing. This Friday, I was head out of the house. I was like, what are we going to do for dinner night?

Being a thoughtful husband. Yep. And I was making my protein shake. got the fruit out, staring at me over there in the corner. Two nice-looking New York strips. That's their best cut. That's my favorite cut. There you go.

From Good Ranchers. I'll like set those things out on the counter. Those bad boys are going to be thawed out. And on the grill talking to me tonight. There you go. And you know what? They're not going to be. Overcooked.

No, they won't be. I believe you. We don't overcook in the Alford family. And we definitely don't overcook good ranchers because it's steakhouse quality meat delivered right to your door. And right to the Alford's stomachs. This evening. It's so good.

It is. It really is so good. Give them a shout out. Go do. You'll, you will, if you don't thank us, text me, send me a DM and I might buy, as long as we can figure out how to get it to me. I might buy it to me. I might buy it back from you.

I don't know how we'll logistically figure that out, but I'll put our money where about this. So go to Goad Ranchers.com. Order from them. You'll be thankful that you did and tell them the Radcast sent you by using that Radcast code for $30 off. Our good friends at Good Ranchers. ranchers.com.

Yeah. So Instagram is getting in competition with Linktree and other multiple bio platforms. Yeah. Because they are now adding up to five links in bio on the platform. This just happened yesterday. Two days ago. Wednesday. Wednesday.

Yeah. And if we have music playing like taps or something for Linktree or the in the thousands of others. Yeah. So the only thing when you build your whole tech around a service that someone doesn't have that they might get at easily. You don't trademark it. Yeah, or whatever. But this is a long time coming.

I don't know why they haven't had this. But essentially on your bio, on LinkedIn, on Instagram, excuse me, you can't add says you got your place for the link. And usually you can only have one. And that's why people would use services like Link Tree, which would then have 5, 6, 7, 8, whatever links you want. They've actually asked some other features, which may help them stick around. But now you can add up to five links on your bio. So call out different things for selling. a specific product if your other social platforms exactly and ways with which will be interesting

if they allow i hadn't done that i link to like my home my ryanofford.com and like the radcast and yeah takea vacay.com but let me link to your ticot i imagine they would that's what i'm gonna do my link tree's in there but yeah but yeah it's a big deal and it's going to help i think people transition like people from search to sell, from content to sell on certain things, and just to be able to spread more of things that you're into or interested in, making it easier for people to find it because you can call that out specifically in a caption or something like that. It's not going to take you to eight different windows.

Click on link two in my bio. A long time coming and I hope they can add more functionality the way LinkTree did over time because it's got a lot of potential. I guarantee you they will. Yeah. It does get bloated at times, but. Oh, we got some meta news, too, and not that wasn't also meta. But they are opening up their social VR space, Horizon World to teenagers.

This is controversial. They announced the expansion of the social VR platform, Horizon World to Teen users in the U.S. and Canada. They'll have age-appropriate protections and safety defaults, but this has definitely been a long time coming. Still leaning into that game world, but you still have to be someone to actually use it. Right. That's true. This is more of the audience that are probably gaming more. So this is where it, but it does pose threats with just, I don't know,

people walking around meeting strangers. Are you going to gate it to where only, you know, how are you going to keep the right audience engaging with the right audience? And there is the parental supervision. What I think is interesting, you can meet strangers all over the world, right? Whether it's a dating app or Instagram, whatever that looks like. And then if you meet them on those platforms, in my mind, you are more apt to try to meet them in person.

And I almost wonder if there is some kind of safety barrier with Metaverse technology where you feel like you've met them and you're not about to hop on a plane to go meet Big Thing, One, Two, Three, or whoever you're talking to. Just a thought in my millennial brain. These are all the right questions to be asked. I don't know. I just think that the Metaverse is still a gaming first platform in general, even though they're still like 12 or 13.

I think brands jumped on it quickly. But as we pan on the radcast, that it's early and it's not a mainstream use case or business and otherwise yet. It is where a younger audience is at and where if you're trying to market to them, then that's probably where you need to be on some level testing. But we'll see where it goes. And teens who game are much more mainstream. Yeah, for sure.

Then some adults, not all, but some adults who game can be a little more fringe. Agreed. So we'll see. Stay tuned. We've got some marketing news. We've got a little bit about Netflix and a couple articles here. Their ad-supported plan is getting the support from 1080P quality and two concurrent streams. So they're upping the quality of their ad-supported platform, which only makes sense.

And it's going to be at 95% plus parity with the standard plan, which is $16 a month. Yeah. Very technical, this Netflix news. How many numbers can we have 1080P, 85% with 170 million times 3? But here's one that's interesting. 170.6 million users are forecasted for the U.S. this year. Track with me. And 682.7 million globally with this plan are introducing broader password sharing

restrictions this summer, which is, I can't read. Forget it. Something about billions of dollars with your password sharing. Yeah. In other words, the revenue is going up and, you know, they're going to be curtailing password sharing even more. worldwide so that you need to be on either ad supportive plan or your own plan. And the TAP, that's a big deal like on your home screen.

A lot of people watch it on their television screens at home. You're not going to see, you probably didn't see it watching on your phone. You wouldn't see that degradation as much. But now, but if you have the ad supported plan and you're watching, you can tell. You got to watch ads. Might as well be pretty. Yeah, exactly. What's the big deal for the ads too?

Because like the ad experience, if I'm an advertiser that's running on the platform, platform and I spent all this time and money on a big, bold, beautiful ad. I want it to be in his higher resolution of qualities too because it does get distracting when you have a user base that's used to seeing quality at a certain point. It's like watching television now in HD. Go watch a non-HD program. It's like watching a play recorded. It's so weird.

Yeah, it's jarring a bit. So it makes sense. And we'll see. One way or another, you can. got to pay for content. It's just, it is what it is. Nobody wants to hear that. But if you create something, you want and you're charging for it, you make compensation for it. So it is what it is. I will mooch off my parents as long as I possibly can. But this next one's totally surprised me. I had no idea. You and I were both like, didn't that already happen? After 25 years, Netflix will

no longer offer DVD delivery service. So as of that will end on September 29th, 2020. I think I have some old like Netflix DVDs like saying in a closet somewhere. kind of like library books that are charging up. I got like a $20,000 fine at the library. I have a blockbuster DVD that we just never returned before blockbuster closed. Ooh, you are such a bad girl. Miss me with that. I think it's Monty Python, actually.

I didn't know where you're wrong with that. Monty something. But who? I did no idea. Who's still doing DVDs by mail? Can you imagine? Someone out there, like someone out there who's done this since the beginning is pissed. Oh yeah.

It's like grandmother somewhere. It's like. Remember when... You're taking away my DVDs? When they first started streaming and there were certain movies you couldn't get unless you... Like, they only offered it with the DVD option. Yeah. I'd always get so frustrated.

I've never ordered a DVD from them. But I would get so bad. You had that clear view, though. You could get any DVD. That's true. The Clear View player! We need to have a vintage technology podcast of stuff that's not even that old. Or we could just do a TikTok watching like something that gets cut with the clear view or something.

It's just funny enough. I don't know. How bad that you. jarring the cut is. Yes. Clear play. Clear play. Clear play.

Okay. I thought it better to me. It doesn't it? Maybe you could bring it back. You can rebrand it. I know. So if you're out there and you're hoping to keep that DVDs, it's coming for you. So you're going to have to get rid of it one way or another.

Or just keep the DVDs. They'll never know. This is true. Maybe they'll donate them. I know. What do with all that? What's new in Christina Gassi, the land of Christina Yasi, TikTok? The divorce, Disniz.

Disney Princess. I've had a couple more go little viral. None quite like the first one. I've not been as consistent in my posting as I need to be, but I'm ordering some costumes and some crowns. All right. Can you mix it up? Got some fresh ideas. Oh, yeah. I'll be divorced Disney Princess will be taken to the streets of Greenville to get some content

among the people. I like it. A little stand up. Oh, yeah. I'll be standing up. Yeah. For sure. And I have a show, actually. A director reached out to me and wants to program a cabaret. So that'll be in November. Currently writing a one woman show, which is good. I love it.

Where can everybody find you on TikTok again? Cry comedy is what I am now going by. There we go. C-R-Y comedy. C-R-Y comedy. Our own. TikTok and IG. Yes, Christina Yosses.

He's very funny. It's no matter how many views she got on it, some are fun. I think some of the newer ones are funnier. But you just don't know what jogs the algorithm. I know. Such a game. Go give it a look.

You'll laugh. like I do and everyone else. So we do appreciate everyone. You know where to find us, the radcast.com, all the latest episodes, all the guest highlight clips, all the links to our great sponsors,

including the wonderful cry comedy on TikTok. Thank you, thank you. Hey guys for Christiazzi. Saw your own ones and twos. I'm Ryan Offord. We'll see you next time on the Radcast. To listen and watch full episodes, visit us on the web at the radcast.

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