Right About Now - Legendary Business Advice - The Week of August 11, 2023 Marketing and Business News: Why Podcasts Become A Source For Reliable News Coverage

Episode Date: August 11, 2023

Welcome back to the latest edition of The Radcast! In this week's edition, we're diving into the thrilling world of PepsiCo's Flamin' Hot Put and their exciting 'Fast & Furious' auditions. But that's not all - we'll also explore why podcasts have become the go-to source for reliable news coverage, and more! So grab a seat and get ready to be blown away by all the latest business and marketing news coming your way. Don't miss a single second - stay tuned! Small talk  PepsiCo’s Flamin’ Hot Put t Fans in Stunt Cars For Hair Raising ‘Fast & Furious’ Auditions (01:56) https://adage.com/creativity/work/pepsicos-flamin-hot-put-fans-stunt-cars-hair-raising-fast-furious-auditions/2508956 Why Podcasts Have Become a Source for Reliable News Coverage (04:00) https://www.adweek.com/partner-articles/why-podcasts-have-become-a-source-for-reliable-news-coverage/?itm_source=site&itm_medium=Hero&itm_campaign=a Sponsor (05:22) Vaycay: Premium Wellness Products Delivered Straight to You in the US Website: www.RolloffthePain.com Podcast: www.thevaycaypodcast.com  Radnews Last week: Alex Urban | Founder of Pele Crystal Jewelry Next week: Devan Kline - burn Social Media News Inside TikTok’s Out-Of-Home Marketing Approach As It Expands Further Beyond Mobile (10:46) https://adage.com/article/digital-marketing-ad-tech-news/tiktoks-out-home-marketing-approach-it-aims-beyond-mobile/2508931 The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home  Social Media Holiday August 11. National Sons and Daughters Day #SonsAndDaughtersDay August 12. International Youth Day #YouthDay August 12. World Elephant Day #WorldElephantDay August 13. International Lefthanders Day #LefthandersDay August 14: National Financial Awareness Day Marketing News Hip-hop and Advertising-How The Music, Style and Influence Transformed Culture and Marketing https://adage.com/article/marketing-news-strategy/hip-hop-and-advertising-how-music-transformed-culture-and-marketing/2508271 Taco Bell takes Taco Tuesday victory lap by offering to pick up the tab https://www.marketingdive.com/news/taco-bell-DoorDash-order-taco-tuesday-giveaway/690231/ (18:05) Elon musk says semantic search is coming soon to X (20:32) https://www.socialmediatoday.com/news/elon-musk-says-semantic-search-coming-soon-x/690058/ Sponsor www.takeavaycay.com and www.thevaycaypodcast.com Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Talkspace.com. Save $80 with code space 80 at Talkspace.com. You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, August 11th. our weekly marketing and news on your number one marketing and business podcast in the U.S. What's up, my friend Chris Hansen? What's up, man? How are you? I'm good.

Happy Friday. I'm just ready to drop the news, baby. The number one. I missed it last week. We're at a trade show. I'm rocking the vacay polo today. I mean, I haven't worn like a polo shirt. I wear T-shirts and jeans.

I've got my vacay polo on. I'm feeling jazzy. I love it. Yeah, you've got to work once in a while. I got to go to shows once while we can't do podcasts. I know last week missed, I think my first not doing the news episode, maybe in three years. It felt a little weird, but it was good. We got to play an episode of Sean Whalen, one of my favorite episodes, Lions Not Sheep.

I said it last week. I don't always agree with everything Sean says, but I sure as hell believe in his approach and his just foundational chutzpah to put it out there. I hope you enjoyed that. And of course, we're talking news today, baby. You, how's Miami? It's beautiful. That's actually cooling down.

I don't want to say cooling down, but we've had a breeze quickly. That's good. I'll take what I can get. I'm ready for my September visit, waiting for the humidity to cool off of it. So I'm not like a walking sweatball. It's a steam room outside right now. Oh, yeah. Absolutely.

It's wet. Steamy in South Carolina as well. Notting wet. The first article that, hit the radar this week. Sometimes things seem self-serving and sometimes they are, but this did hit the radar. And the article comes out of us from Ad Week,

why podcasts have become a source for reliable news coverages. It says audiences are turning away from traditional news sources due to sensationalism and extreme viewpoints in broadcast news and declining trust in printed media. Podcasts have seen a 45% increase in downloads around. news and reliable coverage. Not surprising, my friend. Not at all.

That's why we've talked about it before. I mean, when you're watching the news, I turn it on and like the moment I do it, let's see what's happen locally or whatever. Whether it's local news or national news, I can fill the spin doctor. Yes. Whatever it is.

And it's both sides. There's no one's safe in this lashing. No, no. The only time I think I've got the news on is if I'm in a hotel and it's, Like you said, local or nationalness. Maybe because we're marketing guys, it's so blatantly obvious to us. But it just gives me kind of an icky feeling. Yeah.

I just can't. I can't take what you're saying serious, even if you're making a good point, when I feel like you're completely spinning it. Yes. And it goes both ways. God, it's like even Fox News now, man, it's so obvious. Like some of the shit they do. And I'm.

I consider myself an independent. I think some of my business is, my business leanings and beliefs probably go right. Sure. And some of my like personal beliefs. But I'm squarely in the middle as far as I don't wave a banner or flag for either one. It's more just fundamental beliefs. But damn,

even Fox News fucking drives me crazy. It's like, it's too much division. Like it's just negative all the time. Yeah, exactly. I'm just tired of it. So I just choose. to not participate.

But it goes on to say listeners seek unbiased and factual information from news podcasts, valuing authenticity and trustworthiness. News podcasts provide diverse perspectives and detailed information leading to engaged, leaned in audiences who often listen to multiple episodes consecutively. We would be just fine if they replay the radcast consecutively. I would love that. Because look, everybody needs their business and marketing news. You don't want to just hear about, I don't know, the next earthquake.

What's the, you have a go-to show besides obviously the radcast? Not really. Actually, Patrick, Ben David, Valu tainment. I like them a lot. Obviously, he's a business guy. So I think he's, I can't take newscastle seriously. It's like, that's all you've ever done. You're an actor.

I want to hear from real people that are just like doing this for no motivation. someone that's not sponsored by Pfizer, ideally. Yeah. And it's funny you say the actor thing. There are a few local guys in both in New York and then even around here. That some that I love that are good guys, good people, and then there's a few that I've met, that it's totally like they're an actor. Exactly like you said. And some of them don't ever turn it off.

Like they're a lot of them. I'm like, dude, just shake my hand in it out of normal. You're not selling me. You're not reading a telecom. story. Like, chill. Yeah. Is there a teleproper behind my head?

Yeah. While you're talking to me, telling you scripted exactly. It's unsuffable to watch now because it's so inauthent. Yeah. Yeah, I don't believe. That's the thing. That's the scary thing. That's why everybody's all, everything's going to hell.

No one knows though it to trust. What to believe. We're going to need the robots. AI is going to have to be the one to feed us the news so that it has no slant whatsoever. Non-biased. Yeah, no motion. Yeah. emotion or loop. Just bullet points. Today, it rained 1.4 inches. There was absolutely no car hex and no

issues, but it did rain 1.3 inches. I'll take that. Give me data. Instead of the weatherman like blowing, acting like he's blowing sideways with people walking next to them. The canoe and six inches of water, like, I do. I think at this point, people have seen clips like that behind the scenes and they're like, okay, this is all kind of sensationalized. Yeah. If it bleeds, it leads. That's how it goes. But it's either, it is all that. Like, that's almost why I don't watch the local news.

It's like a tragedy, someone died or how bad the weather is. Like, I can tell you, I can. I said to someone yesterday. Like, once last time you saw it positive. Like, some guy rescues puppies. And I follow pages like that. There's one called, I think, Tanks Good News on Instagram. It's a feel good stuff.

Or it's like, all right, I like this. Give me something to make me feel happy about. There's some goodness. Our next article also comes. from at age. PepsiCo's Flaming Hot puts fans in stunt cars for hair-raising fast and furious auditions. The campaign drew 10,000 hopefuls over many months, but only one took home a fast X-inspired card.

Are you a flaming hot kind of guy? I'm not. I'm definitely not. Not a big flaming guy. I prefer a little bit more. I could go a few different ways, but flaming hot the brand. Do you like flame, you like hot stuff? Like chips, flaming hot?

No, I like flavor and a little bit of, if it has a little spice, but no, I can't. I just taste hot. Yeah, all right. I like certain things. I think they've gone a little overboard. Yeah. I'm not going to drink. They did a mountain dew that was flaming hot.

I kept trying to find one to taste it on the ragged. and couldn't find one locally. But I guess Pepsi, I'm imagining this might be their Mountain Dew because Mountain Dew is part of Pepsi. So I don't know if like it's all part of the same thing or Pepsi's come out with flaming hot. You're trying to drink something like your whole throat's on fire. I just don't know why that's fun.

That's not appealing to me. Like if it's on food, hot sauce, sure, but like I don't need a spicy beverage. I'll say this from a branding standpoint, though. The tie-in for Pepsi, and flaming hot, fast and furious. Like it all plays into this machismo brand. Oh, I can eat the hot stuff. Oh, I can go fast.

So it's a nice brand play. It makes sense. And 10,000 hopefuls. I'm like, where do these people come from? They're sitting around waiting for like these kind of contests and stuff. That's what I literally thought when you read it. I'm like, 10,000 people. I've never heard of this campaign.

That's where I'm like, where are this even, like, where do these people hear about this? Yeah. I never got into the fast and furious. franchise though. I have not watched a single one of those movies. Someone's listening is going to DM. Ever? I'm going to get DMed. You've fucking seen one of those movies, man. They're awesome. Yeah. I have it. I don't know. You're missing out, dude. At least the first three, I definitely was a fan. Okay. But I don't know. They're on like seven or eight now. I don't know. You like Vin Diesel?

I can't particularly say he's, I'm a huge fan. But, dude, I remember I think I was in middle school and it came out and I just thought the cars were so cool. And I just, was into it. God, they made a lot of money on that franchise, though. A lot. Like that whole career, your whole career gets made by that, like, that sort of thing. You take on, like, its own persona. Like, it gets popular. And then you get 1,200 sequels and action figures and everything else.

You talk about marketing machine, like that whole thing. Yes. Once something takes off and has that kind of arms and legs to get into other things. I mean, just here's the perfect example. Pepsi's tying into that. They're getting a pretty check from all that integration. And then they get more awareness for the next movie. Borrowed interest, baby.

Compounding. Just ride the waves. Compounding. Borrowed interest. All the Ryan offered marketing playbook. But even Pepsi does it. It's the largest brands. They must have stolen your mural.

They saw what I did for Coke 15 years ago. No, I'm kidding. They actually like the CMO of Pepsi a lot. I'm forgetting his name and I feel bad, but he's a really cool guy. They're marketing. I think it's better than Cokes, but I like Coke the product better. It is what it is. You either Coke or Pepsi guy or girl.

True. Are they or them? Don't even go there. Flaming hot. I'm going to jump to the sponsor of the day, which is Vacay. Always. We got a couple new products. I've been talking about, I used this before I came into the studio, no shit.

My tennis elbow, I worked out pretty hard. The old man went hard today, Chris. And my tennis elbow was flaming up and you got to cool it off with the CBD. Full spectrum roll on about four times stronger than anything else on the market, 4,000 milligrams. Peppermint, scent, you get the cooling effect and then you get the numbing effect. I'm in the numb zone right now. It's numbed out. I'm in pain-free sitting here working hard on this show.

Luckily, I didn't have to do any curls while I was sitting here. I'm definitely going to throw some on my neck later. I did a little back workout yesterday, and I'm feeling a little tense, so I'm definitely going to be utilizing that. Get your mousse to rub it in. I know. But, Jennifer, help. If you've been looking at my stories, you've seen the latest, the greatest are mushroom gummies.

The mood boosting mushroom grommies. I'm holding a limited edition version that's not even hit the shelves yet. It's strawberry. Right now we've got pomegranate and lemon available at takea vacay.com. That's V-A-Y-C-A-Y. the only way to take a vacay. And, yeah, getting some good reviews. The natural way to relax, Chris, it calms you down.

You still have a good day, but you're not in outer space. That's the key. That's what we're all about. Yep. Instead of telling it earlier, like, enough of the ingredients that you feel it, but not too much that you get the anxiety or the issues that come with it. So we recommend half a dose of one of these guys. You'll thank us for it, relaxed you in a natural way.

TakeaVay.com, learn about all of our products. We've got some new videos coming up from a podcast episode we recorded, talking more in depth about the ingredients. So you can also listen to that podcast that Chris and I do. The V-A-K podcast, V-A-Y, C-A-Y, on Apple, Spotify, Google, Amazon, anywhere you're listening or choose to listen. And if you want to just bump around and listen to the show four times, but on four different platforms.

We won't hate you for it. It helps our numbers. We got to get those ratings up, baby. Got to. Got to beat out the traditional news. We're coming for you. Yeah, exactly. Fox.

Traditional news is it going to talk about vacay. No, they will not. He'll sell you some veggie fruit capsules maybe, but no vacay. That's right. That's right. That doesn't work. We're taking the alternative out of alternative wellness at vacay. That's right.

On the Radcast, last week we had Alex Urban. If you're in e-commerce, you're trying to get ahead, go listen to that episode. All the shortcuts, the blueprint. He's an amazing guy. He was the former chief marketing officer at Lions Not Sheep. He took them from $60,000 in revenue to $20 million, $20 million in revenue. Huge. True genius in the space and very down to earth.

If you haven't seen, that's going to be an Evergreen episode, a lot of what he talks about. We had a really nerdy conversation, Chris. It was two marketing dudes getting geeky a little bit for a second. I had to rain us back in. I like that. But I like that. He was awesome. Good guy.

Now the founder of Pelee Crystal Jewelry. Go check that out. Got some crystals on there, man. I'm like, I'm like, the crystal thing, Spencer Pratt's a good friend, Spencer and Heidi. They've got Pratt Daddy. And we've helped them with some marketing stuff. And they crush it. This guy's in, I'm like, do we need to be in crystals or something?

I think we do. some sitting right behind me and I've I know some people in the business that do very well like you and maybe we need some vacate crystal collection it plays right the vacate I think it does collection it brings the chi some bracelets maybe balance your chakas I could put some in you yeah accessorizing AP could put some of our crystals in there and vacay AP collab we're ready for it holler at us AP yeah give us a a call. We're ready. We'll let you have first dibs before we even hit the market. Yeah. But next week, Devin Klein, he is the founder and CEO of Burn Boot Camp.

Hey, talking legit, dude. He was intense and awesome. And I still, I told him I was going to go work out at the gym. I haven't done that yet. I didn't go get a burn in. You're reminding me. Have you seen their stuff before, burn boot camp, like that blue logo and stuff? It's gotten pretty, I haven't seen it. Like one of the faster like boot camp places. I would imagine there's got to be one in Miami. Oh, for sure. I just haven't.

There's a Berries across the street, but I have not seen. Oh, yeah, Barry's boot camp. That was New York. Yeah. Yeah. Yeah. Yeah. But Devin's crushing it with Byrne Bootcamp.

He's a good marketing guy as well. Enjoy talking with him. That's next week. And we'll be heating up with new guests. Cameron, my new assistant, is about to be rocking it. She's going to be bringing in all the big timers. She's sitting here, like, look at me, like, I'm going to kill him. The pressure's on, baby.

No pressure. Yeah, no pressure. Yeah. Keep tuning in to your number one source for marketing and business news. Thank you on Apple Podcast. We appreciate it. We had over 700,000 downloads in July. We're kicking off August hot.

So stick with us. We appreciate it. In some other news, I like this. I love it when digital brands use traditional media. Inside TikTok's out of home marketing approaches, it expands further beyond mobile. The social media platform is partnered with several digital media networks to push large an outdoor digital campaign. It's so fascinating to me as much as we think, I mean, everything is online, but we still live in IRL in the real world. So you're still driving around and doing shit. And outdoor boards still work people.

Reaching frequency, baby. You know how you reach people? It's the thing that they see. They're driving every day. They still do billboards. You make an impression. And even TikTok. TikTok's going mainstream with on an outdoor board. I mean, I feel like they're making a run at YouTube. Oh, for sure. I don't, YouTube's almost like in another stratosphere, which is I don't. Yeah. But it's a staple in everyone's. rotation for sure. But what TikTok is doing is they're carving out. I did my whole piece on thread lightly with threads.

Threads will never be a mainstream mainstay app. I don't think it'll go away. I think there's too much money involved and people use it dabbled. It will get its own specialty uses. But it's not going to be a mainstream like top three app like Instagram like Facebook. And now what TikTok's done is they're carving out a seat at the mainstream and not just. a contemporary kids app or something. It's way bigger than that.

And when you start running outdoor boards, that's my heart, my heart like sings a little bit because I'm like, because people have to go, traditional media is dead. Traditional media is, unless people are dead. It's not dead because people are still driving around. Now the newspaper is dead.

Right. Because I'm not going to buy the newspaper because I can get my news source to everywhere else. But as long as I'm still driving around and there's signs on things and messages. is very much alive. I drove by a bus stop yesterday and the ad just said boring ads still get attention. And I looked at it.

I read it and I'm like, all right, proofs in the pudding. They're right. They got me. I posted on LinkedIn today because a girl posted an article like, I forget what it was. And I made a response. I'm like, look, we've been trying to convince ourselves in the digital age here that awareness doesn't matter, that you can just run an ad with an offer and a deal and people will buy it. But if people aren't aware of youth, they don't have intent and you haven't built a

relationship with the brand or familiarity, and that takes reach and frequency. Reach the number of people that see your message, frequency, how many times they see it, to build and push people down, whether you want to call it a funnel, a cycle, whatever the hell you want to call it. I don't care what your mechanism is. awareness matters. And this is what TikTok's doing. They know they're getting more mainstream,

but they want it to stay in your head. They want you to go, oh, there's TikTok. Okay, I need to get back in the app. And they get more reach and frequency in an out-of-home presence and getting just people that aren't online all the time. Because they've got that capitalized. They've got that the 13 to 27 market. Like, those people are online.

But as they try to move into that 35 to 65 to 65, range. That's a big range, but you got to hit them where they are. Yeah. Now, they might be on their phone texting and drive. That's another problem. But none of us ever do that, especially me. Never, never. That's just scary, though. You know how many people doing that? Like, I was like driving this morning in into work. And I was like, there's six people on their phone. I'm like, how are everybody not bumper car in now? Dude, you're on the interstate and you look at the car next year going 80 and the guy's staring at his phone. You're like, good Lord. I don't know how it's not.

And we're all guilty of it. We're all guilty of it. Yeah, I do it sometimes. But I'm like, but I'm really good at it, Chris. I'm not worried about me. I'm worried about everybody else. Exactly, right? It's never going to be me.

It's everyone else that's the problem. But I admit to doing it and none of it's okay. But I don't, I like to think I'm not that guy that's going through a busy intersection. And like clearly. Dude, I see guys. The one time you should pay attention. I've seen, dude. swiping on Tinder on the inner seat.

And I'm like, can you not wait to get home, buddy? Swipe left. Literally. And we're right. I've got to learn better about it. Is right or I'm married. I've been out of that game for all. Is right or left?

Good. Is right or left? Yeah. Right is yay. Okay. Left is nay. Which I'm not even on it, but I had my time. And we're tender for you?

College. No. No. The better have. Yeah. Yeah. There's better ones. there now.

Farmers. What's it called? Farmers only. I knew you'd make it up on there eventually. You got that tree in the background. You're a good farmer. Find me a nice farm girl. It would be perfect for you.

Go grow my own food. All natural. Oh, boy. I just looked at the national, get to some social media holidays here. Today's national sons and daughters day. I'm like, My kids get National Suns Day every day around our house.

Like, I mean, as kids don't need anything else. What else? Like, sons and daughters day. This is like the most woke day of all time. It can't just be sons. It's got to be sons and daughters. I'm surprised it's not two separate days, honestly. I think you're 99% sure there are separate days, but they had to combine them too.

So they did a combo day too? This is Hallmark, man. Hallmark's planning this shit. They want us to buy another car out. I'll be damn. If I buy my kid, another card for Sun's Day. Yeah. Spoiled rotten.

They don't need that. They go to Dave and Busters every week. Every week is son-daughtered week. It's legend status at the offered house. I'm waiting on my gold card. Dave and Buster should be listening. They should be sponsoring in this damn show. How much else is that?

Chris, you've been there. You've seen that bill rack up. You know what I'm talking about. I've seen you run it up. You guys go in on mission. It's no joke. Your competitive family, I respect it. Yes.

The 13th is International Left Handers Day. Something shit that gets celebrated is dumb. Yeah, it's dumb. Anyway, finally today, Taco Bell takes Taco Tuesday victory lap by offering to pick up the tab. Taco Bell is teaming up with DoorDash to pick up the tab on Taco orders placed with participating Mexican food vendors on an upcoming Taco Tuesday. It follows the chain's successful petition, or petition, to pressure Taco John to relinquish the Taco Tuesday trademark, which they successfully have done. They can now talk about Taco Tuesday. Thanks to LeBron James and Taco Bill.

Are you a big Taco Tuesday, guys? I love tacos. It doesn't have to be on a Tuesday, but every day can be Taco Day for me. I love them. That's true. There's not really a bad day. I don't want to limit myself. It's fun just saying Taco Tuesday, though. It is.

Taco Tuesday. I didn't know someone had a trademark on it. That's interesting to me. Yes, they do. Taco Jones. Don't ruin the fun for everybody. Taco Johns has a trademark. Let the people have what they want.

Yes, exactly. So be on the lookout for that. You'll get free tacos. At any of your local places, it sounds like not just, Taco Bell. Speaking of somebody that does good marketing, they always love their shit. They're always getting. They've always done great.

In my mind, still I think, Yo Kiro Taco Bell, that little chihuahua, like 15, 20 years ago, still sticks in my mind. I mean, run for the border I liked. I can see why it's not still in play. I don't recall that one, but I like it. It was run for the border. That was their tagline. That was pre current time. The bell first came out.

It was like run for the border. That was. I love that. It's fucking awesome. So good. And they scrapped it. I might disrespect it. I'd have to be a little bit more politically correct nowadays.

And then the point was they were the border. Not that literally, but I'm sure someone scared them out of that. Yeah, of course. So they didn't want to make building up a wall in front of their store. You don't need anything in the way of their tacos. There you have it. Short and sweet news segment for today.

Everyone. It's still a little bit in the summer. Some of the more exciting news starts to come later as some of these brands. All the brands, CMOs and everything else is going on. Come off vacation. Like everybody starts waking up and suddenly like everything happens at once. We had a few Tesla and Elon Musk news, which we'll share next week. There's a few other things I'm going to talk about with him. But I'm building up my point of view. I want to see what he does here. He's taking X. The rebrand. I think he's got something planned, and I think there's a reason he's doing this. So he's carving out of new category. Guys too smart not to.

I don't know if I completely agree with throwing away all the equity that he had in Twitter, but at the same time, if anyone's going to do it, he can. Nobody's leading over the brand name. But we'll talk about that next week. To find us to radcast.com. Search for all of today's content. Of course, our sponsor, takeevacay.com.

plant-based premium wellness products right to your door, straight from Chris and I. We appreciate everyone that listens for Chris Hansen, live in Miami. I'm Ryan off for your host. We'll see you next time, the Radcast. To listen and watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the dot rad.com or at Ryan Alford.

Stay radical.