Right About Now - Legendary Business Advice - The Week of August 18, 2023 Marketing and Business News: YouTube Music is Adding a TikTok-style ‘Samples’ Short-form Video Feed

Episode Date: August 18, 2023

Welcome back to The Radcast! Tune in for the latest marketing and business news during the week of August 18, 2023. We've got some exciting stories to share, including Welch's heartwarming storybook that gives parents the green light to sneak fruit snacks, Chick-fil-A's highly-anticipated release of a new chicken sandwich after 9 long years, and DraftKings' empowering message to bettors in their latest ads featuring Kevin Hart.Plus, we've got more business and marketing news to keep you informed and ahead of the trends. Our commitment to authenticity and transparency means you can trust us to keep you informed. Stay tuned and never miss out on what's happening in the world of marketing and business! Small Talk Welch’s OKs parents stealing Fruit Snacks in first-ever storybook (02:20)https://www.marketingdive.com/news/welchs-fruit-snacks-kristin-chenoweth-storybook-campaign/690810/ Chick-fil-A Is Releasing A New Chicken Sandwich For The First Time In 9 Years (05:41)https://www.delish.com/food-news/a44817703/chickfila-new-sandwich-pimento-chicken/ DraftKings tells bettors ‘the crown is yours’ in latest Kevin Hart ads (09:04)https://www.marketingdive.com/news/draftkings-kevin-hart-sportsbetting-ads-ESPN-bet/690742/  Sponsor (13:55) Vaycay: Premium Wellness Products Delivered Straight to You in the US Website: www.RolloffthePain.com Podcast: www.thevaycaypodcast.com  Radnews (16:20) Last week: Devan Kline - Founder of Burn Boot Camp Next week: Cory Camp - Founder of Forever Athlete    Social Media News Paid users of X, formerly Twitter, gets a new tab to highlight their posts (18:20)https://techcrunch.com/2023/08/15/paid-users-of-x-formerly-twitter-gets-a-new-tab-to-highlight-their-posts/ YouTube Music is adding a TikTok-style ‘Samples’ short-form video feed (20:15)https://techcrunch.com/2023/08/15/youtube-music-adding-tiktok-style-samples-short-form-video-feed/  Social Media Holiday (22:55) Friday, August 18th: Plan your Labor Day Sales Sunday, August 20th: National Lemonade Day #NationalLemonadeDay Monday, August 21st: Senior Citizens Day    Marketing News Macy’s Is Using 10x More Influencers To Advertise New Private Label Brand (25:35)https://adage.com/article/marketing-news-strategy/macys-using-10x-more-influencers-market-34th-brand/2510021 7-Eleven drives in the metaverse with Fortnite activation (29:50)https://www.marketingdive.com/news/7-eleven-metaverse-fortnite-activation/690879/  Sponsorwww.takeavaycay.com Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, August 18th, 20, 23. Our weekly marketing and business news of the week. And any other weird shit we want to talk about, I'm joined by my co-host.

He might be the official new coast. I don't know. Chris Hanson, it's becoming a mainstay here. What's up, brother? What's going on, baby? How you doing? Oh, rock and rolling. Every day's a vacay here in.

Chi Vegas. Same kind of Miami. Yeah. Vacay is a way of life. Exactly. It is life. I always love the chi of the green tree in the background. It always calms me down.

That's right, baby. I sometimes think you're going to grab one of those leaves and smell it. And smell it. No. Oh. I would, but it. Polyester. It's a fake tree.

Ikea special. Yes. Oh, long story that I won't get into. My dad used to make those kind of trees. That was one of his side hustles when I was growing up was really, literally making silk arrangements like trees. So he's an artist. He made a silk the leaves, the good ones were.

So there you have it. That's the inside of the day. Plants. What's happening in Miami? Oh, it's actually, we got a little bit of cooler weather coming in. Apparently, one of my neighbors told me today that the sun is farther from the earth. That's why we're getting this break. I don't know if that's true or not, but I'll take it.

It's been a nice breeze. It's been beautiful out, so. That sounds like one of your cold plunge friends or something. Yeah, yeah, one of my alternative friends. Were you drinking tea before or after this was talked about? Sadly, I don't know. elevator conversation. It was a good old weather talk, awkward elevator talk. Yes, exactly. Our small talk of the day, we divide our talking notes for our business news and small talk

and then business news and social media news. Just for anyone curious what our show notes happen to be. And this first one is at first, I want to be honest here, transparent to everyone, because that's what we are. We're authentic and transparent here on the radcast. I saw this and I was like, that doesn't really belong on the list of notes. And it was about Welch's. the brand that makes the fruit snacks. And so I was like, I don't know if I'm talking about Welch's fruit snacks, but once I read deeper into the story, this is a great brand play because it's true. So they're leaning into and they're doing their first every storybook and they're leaning

into the fact of this notion that it's okay for parents to steal their kids fruit snacks. And let me just say, as a father of four boys, I 100%. And did this last night, actually, take my kids fruit snacks. My wife gets on to me and I have to hide them. So she buys a giant box and I'll go in there and I'll be like, you know, wrappers unwrapping. Joel can add the sound stuff. Try to get in two or three packs because one packs not enough. Let's be honest.

One pack of fruit snacks. It's like seven pieces. And I'm getting like three or four of those packs in. And I'm like scraping the trash quickly into the trash can or whatever. My wife comes in and she looks at me. Are you in the fruit snacks? Those rappers are loud, too. Oh, yeah.

There's no sneak in those things. No, you're right, though. It's like a two, three commitment. One bag is like one mouthful. It's like an automatic two or three. Exactly. You can't just have just one. I'm like, I'm munching on those things.

I'm like, damn, those things are good. These are healthy? Are you sure in our kids lunches? Is this candy disguised as a snack? We did, you know, that's become the, that's the buzzwords. It's a snack, honey. I'm like, that's fucking candy. Candy. Let's be honest.

It's candy. It's not fucking healthy. No. I'm like, get me more of those. I want to snack myself. I'm going to go snack in the bedroom with like 12 of these packs. That's what I do. And I've noticed they made a healthier version. They don't take nearly as good.

Oh, no. Got to have the original. Now they just come out. If you go into the grocery store in the gummy section, they just put them white in there. Like now at like the gas station, the Welch's, the fruit snacks. The sticks up. That's how they're like, everybody.

knows. Let's just, let's call it what it is. Yes. But bringing it back to the marketing side. So look, they're leaning into a clear insight. They obviously got into the offered house when they found this. They must have known that'd be a good sponsor, actually, for the Rackcast. It would be fruit snacks. So, well, just if you're listening or anyone associated, I'm telling you, this is a good insight because parents are going to snicker. It's going to give even more parents, maybe a little bit more naughty, or they're going to feel a little more naughty. taking the fruit snacks. You're leaning into a couple things there.

So again, if you're listening and you run a company and a business, it's finding these core insights, something like this, so that you lean into them and you promote them so that then it lights the fire and ignites more awareness around them. So there's your marketing lesson on top of the fact that I'm a fruit snack junkie. I can admit it, though. And a gummy junkie. A gummy junk.

I like some gummies. Let's be honest. Equal opportunity. What's the difference of fruit snacks? Is there really a difference? No. Between those and trolleys, whatever they are? Trolley.

Trolley, the sour gummy worms. Yeah, oh, yeah. I get into a whole bag of those. But speaking of another guilty pleasure, Chick-fil-A is releasing a new chicken sandwich for the first time. Chick-fil-A! Nine years. This is a limited time offering.

It's the LTO, baby. Chick-fil-A is introducing a new hunt. Honey pepper pomemino chicken sandwich and caramel crumble milkshake. Holy shit. This sounds good. I'm so hungry right now. I know. The sandwich developed by chef Stuart Tracy.

Features a innovator. Yeah, he is an innovator. Features a crispy filet topped with peminage cheese, pickled jalapenos, and honey. Sign me up. I'm hungry. Honestly, it's about time. The hot honey chicken sandwich, I feel like, is trending, heavy. right now and I feel like smart move on their part.

Yeah, hot honey. I am seeing that everywhere. Hot honey. Yeah. Spicy honey. Yeah. Fire. Everything.

You want it sweet and you're hot. You want your savory and your sweet. Let's be honest. You want to get them both mall. And not to be left out, the milkshake created by chef, Christy Cook. Now fast food has these executive chefs. It's like Christy Cook and Stuart Tracy. Okay.

Whatever. Slaving it away to come up with this. special formula. Yeah, exactly. I got a chef Ryan offered in his kitchen. He put together a peanut butter and jelly sandwich for his son.

But it's the fine blended, made in the Vitamix peanut butter. Literally. It's blended with carable flavors and butterscotch, white chocolate pieces and blondie crumbles. I'm ready for lunch and dessert already.

Yeah, me too. They're going to be available Monday, August 28th. This episode brought to you about Chick-fil-A's announcement. Put in your calendar. Look, but let's be honest, folks. Number one, it's always my pleasure at Chick-fil-A.

That should be their tagline. Because they do say it every time. It's like, and I believe them. It's like they hire, they obviously have some of the best hiring measures because some people say that shit, and I'm like, don't fucking say that. I don't believe you. But you know what?

Those people at Chick-Fillet, I'm like, I think they might actually mean it. I'm like, my pleasure. I'm like, I'm trying to like read between the lines. I'm like that cynical guy that's like trying to like not really give you credit for that. And I'm like, damn it, I think she actually meant it. Yeah. Their training is on point. I know.

Has anyone ever pulled the wool of your eyes that it's sort of healthy and quick and we, it's our pleasure to make you fat? Well, Chick-fil-A ain't healthy. Come on. It's first fries and chicken sandwiches, but you think it is. You're like, I think this is actually a healthier option than Burger King or McDonald. I'm going to feed this to my children and feel okay about it. I still think it's healthier.

And I know it's not, but I still stand by that. That is branding. That is the brand. You make people feel good about it. I've definitely cut back on it compared to my younger days. But if I need to get something, I always, that's my first go to, fast food wise. This is something we got to learn for vacay. LTO's work, limited time offerings.

Like they drive demand and they drive urgency and they drive like this FOMO. So LTOs, anyway, headnote for us and other brands out there. LTO's work, limited time offerings, scarcity and agitation, two of the best used marketing ploys. There you go. There's your buzzwords for the day. Playing on our best emotions. Hey, it is. That's what people don't understand.

Marketing is not advertising. Marketing is not promotion. Marketing is not branding. Marketing is consumer behavior and understanding emotional response. Yeah. There you go. Draft Kings tells betters.

The crown is yours. And the latest Kevin Hardads. This comes to us for our friends at MarketingDive, MarketingDive.com. Draft Kings has launched a new marketing blitz for the NFL's 23, 24 season, with comedian Kevin Hart and retired NFL star Ryan Fitzpatrick. Along with humorous antics, the campaign introduces a new tagline. The Crown is yours. You ever use draft kings?

You're you a gambler? No, I'll throw it down to the casino, like if I happen to be there, but I'm not, there's a hard rock 30 minutes from here. I'm definitely not going up in my free time. We need like a group trip to Vegas. Like, I don't, I'm not a huge. I used to bet on college football. I used to go to Vegas once a year, but I haven't done it a while.

We didn't get like a trip of like buddies and friends or whatever, go to Vegas. That's where you go. I'll go gamble my ass off if it's like a trip or something and have fun and not feel like I'm going to max out every credit card or something. I enjoy it. I tried doing sports betting really just to get more into sports. Yeah. I thought this will get me more invested. But I just lost.

So I was like, all right, this is not a winning formula. I still don't care about the sports and I'm losing money now along with it. But it will make you, having been an avid controlled gambler at times, watching like Toledo versus Ball State gets interesting on Tuesday night when you got $100 bucks on it. Otherwise, who gives a shit about Toledo at Ball State? But suddenly you got $100 riding on it. You're like, Johnny Smith, throw that fucking ball. Go!

You're going, I'm yelling at the TV. Honey, what are you doing? it's Paul State and Milwaukee playing each other. I just love that it's saying the recent sports betting trend. I'm like, I'm pretty sure sports betting has been around as long as man has competed. Yeah. Like, no matter what it was. It's just it's more legal now probably.

Oh, yeah. It's going to, you're almost 100% going to be. I think it's on how many states it is now, but it's pretty, I'd say it's pretty legal now. Like, good. Yeah. Because my buddies are doing it either way. Yeah, exactly. So they're really curtailing it before. Now there's making it where companies have to pay taxes on it and everything else. So it's not just a bunch of dudes sending Venmo requests

back and forth. Yeah. So they're bookie. I know. But it's funny. It's becoming like cigarettes. Like you walk into the store now and there's seven signs plaster that tells you'll die if you smoke cigarettes. And now with gambling, it's like every commercial and everything starts with, if you have a gambling problem, call my 800. Don't lose all your money. And it's, and it's, like before any commercial comes on, I'm like, I now know it's coming. If you have a family problem, you need to tell someone, you need to call someone. Yeah. Yeah.

And then the commercial, come get your grabbing scratch off cards. Get them now. Right now the Buffalo Bills for Cincinnati. Yeah. There it is. They got to do that little disclaimer. Yeah, no. Before they play the promo that's like getting you excited about some game that you shouldn't

care about and like, how much money you're going to win? There you have. Always the upside. It is. But anyway, Draft King's new campaign, Kevin Hart, leaning into a popular figure to sell a promotional item. That's your marketing ploy there. And Draft Kings is everywhere.

I see them everywhere on every ESPN commercial. They got a lot of bunny. I'll tell you that. Yeah, they're rolling. They're rolling it. I see them on billboards. I see them on every other, I don't know, ad now because I'm in sports and stuff. So I'm seeing them, like, scroll through my feed.

They're hitting all the channels, indoor, outdoor. everything so there you go Kevin Hart's doing okay too that man has got a lot of good paid advertising deals what do you do Geico or Progressive

I think he's all over the place and funny like I like them there's some of these guys that are out there I'm like I can get tired of it Kevin Hart I don't really get tired of Kevin Hart Hey man good for him he found his lane he's capitalizing on it

I know it's pretty funny too if you ever listen to stand up. Yeah, he's funny. We've mentioned it already. We have it plastered on every wall sign and hat. There it is. There it is. Every episode of the radcast is brought to you by V-A-K, V-A-Y-C-A-Y, the only way to take a vacay

and the only way to spell vacay, which is V-A-Y-C-A-Y. Take-V-A-K.com. Plant-B-E-K-W-Lness, write to you. your home delivered to your door. Our latest product, our mood-boasting mushrooms are out now. We've got pomegranate and lemon. More flavors coming.

Relax. Take a vacay anytime. Low dosages that gets you as much of the ingredients that you need without the side effects that you don't. That's what our premise is. That's what we're doing. These are premium products. Third party tested and brought straight to you from Chris and I

and all of our partners. at vacay. And so here's a deal, folks. I'm going to give you a code. I want you to use it. It's called Vacay Ryan. It's a limited time offer. Go use it.

It's a little Easter egg for you. Vacay Ryan, V-A-C-Y-C-Y-R-Y-A-N. Use that promo code. It's got a little Easter egg. I'm not going to tell you what it is, but it's something good. So go use that. Order a product, try it. Or we do it a promotion to give away some samples,

our two-pack gummies. give your email. You'll be seeing that on the site a little button. So we want to get you. The biggest thing is trying these products, Chris. We know this. We want people trying it. Once they try it, they'll want to buy it. Our sleep gummies, whatever, most popular products. It's all natural ingredients and just the right ingredients and not too much. Biggest thing feedback we get, and I had this too much of the sleep stuff, makes you groggy, makes you, like me, you get night tears, too much melatonin. We've got right there. right around doses, and that's the key in all of our products.

So go to takeaVay.com, the official sponsor of the Radcast. There you have it. Anything to add on that promo? No. Just get after it. Try it. You love it. Everybody does.

A few things on the Radcast News update. We've got a couple of episodes this week, if you haven't already listened, the founder of Burn Boot Camp. David Klein will join the show. very insightful on franchising as well as building a fitness brand from the ground up. Devon's a really smart dude, really great marketer, and a really insightful episode. So if you haven't listened to that, hit the back button and go check it out. Next week we've got Corey Camp founder of Forever Athlete, really cool guy,

really teaching. There's so many people out there that played sports most of their life or did D1 and different things like that. And they come off of that and they really hit a brick wall. Corey's doing a lot to help people with transitioning, providing mentorship, a guide. He's written a book, Forever Athlete, same title, and then providing community and different things. He's out of Austin, but it's going to be franchising and doing different things.

Really insightful, down-to-earth episode. Really enjoy getting to Corey better. So check that out on Tuesday. Just hit your reminder button. Hey, Siri. Remind me to listen to the Radcast on Tuesday morning. There you go. My Siri just did it right here.

Listen to the Radcast. It's listening to me. I will be listening to the Radcast on Tuesday, Chris. You will be too. As well I. Exactly. I got to stay up to date, bro. The latest marketing and news.

You do? Hey, we're only the number one marketing and business show on Apple over one million downloads the last 30 days. We want to thank you for that. So keep them coming. We need it. We need to feed the babies around here. Got four kids to feed.

That's right. They ain't getting cheap. Keep those welches in stock. I know. Welch is in stock. Got to keep the boys happy. Got to keep mama happy. So we're good. We appreciate everyone in all seriousness for making us number one.

It's always the goal. For insom social media news, paid users of. of X, also notice Twitter, gets a new tab to highlight for paid users to highlight their posts. So X has rolled out a new highlights tab for paid users, allowing them to feature posts on their profile in a dedicated tab. Here's the thing. This is cool at all. I just, what the hell are we supposed to call these tweets?

are the X's O's? It's I agree. I don't know. It's not tweets anymore. I'm hijacking the article to go straight to what the problem is right now from right now. I'm going to go X.

What? I'm going to go tweet on X. I don't know. What the hell are we supposed to say? I almost wish they would give some dual marketing campaign pushing either way. Get rid of the confusion. Even to this day when I go to pull X on my phone, I'm typing in TWI. Nothing's popular.

and then I'm like, oh, it's called X now. It's just, yeah, I don't love it. No, I'm honest. Absolutely. I like the brand. I like X is cool. I like that, but I don't like that I don't really know what to call it or what to do and the people are struggling with it. But, and this sounds like a great feature and all.

But I just, I really want to see the data, like for how all this stuff, if it's impacted usage and all that, threads came out and I told everybody need to thread lightly. I think they have. That's fizzled like a hot air balloon. But the, but how is the X numbers? Are more people Xing? More people not Xing. The irony is when you X something, you kind of stop doing it. The messaging is confusing to me.

Yes, it is. So there you have it. But now you can highlight your exes on X. I'm just going to leave that one alone. YouTube music is adding a TikTok style samples short form video feed. Short form everything. YouTube music is introducing a new TikTok style short form video feed named samples to facilitate users and discovering more music. Oh, stated short form videos are becoming increasingly popular for music discovery.

No shit. Their samples tab was rolled out to iOS and Android users. worldwide on August the 16th. So on Wednesday, you could do this and now it's Friday. So if you're listening, it's time to go check out YouTube samples and YouTube music. I will say this. So relate, unrelated. I was looking for Morgan Wall and song.

There's a really cool new chain smokers version of last night. That's your inside tip right now. Just play that. That's a jam. And I was looking for it. I ended up on YouTube because I couldn't find out on Apple Music. And they did have it on YouTube. And I did get fed three or four short form ads and they all sucked.

But it did make me feel like there's a lot of room for improvement. So I would probably get on the platform like a better ad because the ones that were there sucked. Like the content, like the creator content was pretty good. But the ads are no point. I think there's an untapped opportunity there. And I will say a younger audience because my kids are all over YouTube shorts. I think I've talked about this before because I don't let them get on social media. then I have to have an account for the YouTube shorts.

And they're like age appropriate. It's all a bunch of cartoon robot shit and monster trucks. But I will say YouTube music has a, you can find like alternative that and like SoundCloud. If you're looking for like a remix or something, there's your insider tip for one of the song. And I'd go listen to that. Morgan Wall and struggling so much.

I don't want to give him too much promotion because he's hurting so bad. But just give him a little more promotion. Chain Smokers. Jay is pretty jam. Yeah. He's making the chain smokers popular again. They were the jam like, what, five years ago? Yeah.

And I like them. I like Morgan, too. They're remix Kings. Yeah, no. He's doing all right. You heard that song, Cameron? Have you heard the remix that I'm talking about? Ah, see, I'm ahead of the gunwins in here.

It'll be booming in every college bar. Oh, yeah. It's a jam. It's good. So there you go. But YouTube music, adding short form TikTok style videos. Shocker.

Could have called that. Yeah, exactly. Yes. We do have some social media holidays. We don't want you to miss. Today is plan your labor day sales day. It's like, why? Tell me where you live in the U.S.

Without totally you live in the U.S. Consumerism at its best. Oh, my gosh, man. We do need to plan ours for vacay. and I got all of our clients. I don't know if we need a whole day to plan it. No. An actual holiday, but.

No. Yeah. I'm looking to see if any of it. Sunday is National Lemonade Day. So, I don't miss that. That's August 20th. And Monday is National Senior Citizens Day. So don't forget to respect your elders.

Hold the door. Yeah, hold them. That might be me if you're, You don't worry you put people. Like, getting closer to that than I am the other. So respect your damn elders. You know what I'm saying? It's damn kids these days.

Damn kids these days. They have no respect. It's so funny. You think you'd never turn into your parents. Then you find yourself like saying shit. What the fuck? Like, I never say that. And I'm like, I try to think I'm cooler or something.

But then I'm like, damn, I didn't sound. And I don't really want to care about being cool as much as make sure my kids are doing what they need to be doing. But now I'm like, that's all I guess my parents we're doing too. I guess it's really the same shit. But what do you do? You get old, get old gracefully. Yeah.

Exactly. Got a new skincare line. I might tell you, it might be telling you how this face stays so young. A little teaser, we're working on the deal. We'll see if we can pull it off. You know, this face doesn't come cheap, Chris. That's right. I know, baby.

What do you think I'm in the medial? spot business. I saw we got one at Greenville. Yeah, we do. I can actually put one in here. I can put one in social house. We can put a bed spot right in here.

You should. Why not? There you go. I'm not going anywhere. No, I need some Botox. You know, I need some filler. I'm going to get myself a little hydro facial this week. Hey, I like that hydrophical.

I like that vampire facial. I've never tried that. Oh, yeah. That's what take your own blood and they're like putting it back in. Spin it and put it back in. Yes. I think we do. do that. I've never had it done, though.

A skin pen, like, microderm. They, like, supposedly you take the blood out that one. I don't know. It's, start rubbing your face with your own blood. Like, it's just vampire. Whatever it takes to stay young and look good. Yes. Macy's is using 10 times more influencers to advertise new private label brand. The first of four brands and the new private label. private label stable. The department store chain is ramping up its influencer marketing in an attempt to draw new shoppers.

New campaign to spread awareness of the brand will include 56 influencers, a 10-fold increase. I guess they had 5.6 influencers before. That makes a lot of sense. From base's previous influencer programming, as most someone said, that doesn't make any sense, doesn't it? 10x, wouldn't 10x be 5.6? Marketing guys aren't math guys. clearly. Can't have that. 5.6. We need 10 next that.

I'm going to get 56 now. Okay. We want whole people now. That was the problem. That was the biggest thing I learned is trying to get half an influencer just sucked. I will say, look, here's a deal. If you aren't using influencer marketing, then you're behind. Because nobody wants to listen to talking heads like me or the ads.

Just kidding. They do want to listen to me. But they. But in all seriousness, you can't run an ad on social media that's the same commercial that you thought you could run on TV 10 years ago. You know this. And people want to be entertained or educated and they listen to their peers. This is word of mouth on steroids. And every brand that's actually blowing up is using some form of influencer marketing.

And it's a fancy way of called spokesperson marketing. Now they're called influencers. It used to be, okay, let's get Hulk Hogan to talk about vitamins. Now it's, let me get Terry Smith down the road who has a hundred friends to talk about vitamins. Yeah. So you pay them for the word of mouth. It's actually, what the irony of this is, it's actually less authentic than word of mouth used to be. Now I pay my friends to talk about our products.

Hey, don't make me like get real deep on this shit. And if you overthink it, you'll go, man, maybe we're not as authentic and as cool and as reverend as we think we are. They've just penetrated your friend group. Exactly. It reminds me of like multi-level marketing. Yeah. They come over and have this great opportunity for you. I want to tell you about.

I've got this new Tupper and you don't even have to watch it. It's biodegradable. You use it. You put some spaghetti in it. You empty it out and suddenly it cleans itself. I'm like, whoa, I'm coming over. Yeah. Tell me more.

Kathy. Self-cleaning Tupperware. I think they're coming out with that, aren't we? I'm just kidding. Who knows? Wasn't Tupper like the first thing that was like multi-level. Tupper parties? Yeah.

Yes. There you have it. The first multi-level. We're getting deep here on all the old school morning dog tactics. But this stuff still works. Look, we need to have vacay instead of. So we're going to use, look, just bear with me. So we're going to use vacays like the proxy for ideas for everyone listening.

So instead of having Mary Kay parties like Barry Kaye. The pink car driving around. We know they have a vacay party? For real. So you have vacay, Mary Kay. Hey, it even rhymes. No more Mary Kay graduate to vacay. And then we'll give away like a much cooler car

where somebody drives around and the vacay car. I think I can get behind that. Hey, I'm telling you. Multi-level marketing is our friend. But no, but for real, I do think that this type of marketing is making a comeback, the word of mouth, the influencers. All this stuff is like coming full circle, combined with the amplification power,

the internet and social media. So all these worlds are like starting to come together. It used to be just word of mouth. It used to be multi-level marketing. Now you've got the influencer affiliate, all these things. And so if you're listening in your company and your brand, you need to be trying these things. You need to be implementing tests.

And everybody thinks they're going to find like the silver bullet market. No, it's not one thing. It's like dabbling in 12 things. Then you layer on to what works. But I do like that Mary Kay idea. I'm down for a vacate party. I think it's a great idea. 7-Eleven drives in the Metaverse with a Fortnite activation.

I thought the Metaverse had died. I guess it's still alive. I think it's just been dormant, dormant since crypto. I feel like Metaverse slowed down when crypto slowed down. I will tell you what's not so down is Fortnite. My kids play that shit all the time. Like it first. Yeah.

Like still. That's not dead. I watch it. It's actually, I get it down like the whole watching them game and stuff like that. Was it Switch? What's it called? Twitch.

Twitch. Oh, God. It's long morning already. Twitch. Like I get like the, like certain games are more interesting to watch and others. I'll go in and be like, hey guys, it's time to get off. I'm not starting watching.

And I'm like, whoa, get out of the way. That car's running every. And it gets like real. I'm like yelling at them like, brewing them on. And I was supposed to tell them to go to bed. Whoa, okay. You get the vortex watching that shit. Like it's kind of, he do.

Especially it's on a 70-inch TV. Like we got in their room. Yeah. Like the out of the year, 70-inch gaming TV. That's impressive. But hey, we limit it. All our kids play sports, stop judging. I hear the judgment through the microphone already.

You let your kids play all the time. That's all they do, play video games. No, they don't. But everything in moderation, including Fortnite. But I do like this integration with 7-Eleven because kids are playing it. And a lot of adults are playing it, too. Let's be honest. Yeah.

I mean, I've got, I saw these friends to talk about it. I see them, like, when my, we have like our on, like, you could tell them somebody else is online on the Xbox. Like it says their handle or whatever. And my kids are playing. And I swear like when I played like, I don't want I first got the X, like 10 years ago or something. Like some of my friends that I used to play like Madden or something on,

they're still on that shit. And I know they don't have kids. So I'm like, there you get some gaming happening with a lot of adults. I got a lot of buddies that I didn't even know for years that they were gaming. But they had a conversation last week with a buddy. I said, yeah, I play this with this friend. this with this friend. Yeah.

We did a whole esports themed badcast a couple years ago. The numbers, I'm sure they're like doubled now. Unbelievable. The number of people, the number of time.

It's spent on Call of Duty freaking Madden. All that stuff. The NCAA games are like huge. Yeah. They're trying to bring that back because that went away

because like the name image like this in like 2014. Now they're trying to bring it back that college football game. That was like the last game that I played regularly other than Madden. It was like that college football. But 7-11 getting involved integrating within Fortnite. Now my kids are going to be going, let's stop at that 7-11.

Let's see if it happens. I used them as like a guinea pig. Like when I see some of this stuff and I know it like hits their radar, I'm like, I want to see if it's like really hit the radar. If they get, if they're nailing their target audience? Yes. Wendy's did something. and I swear my kids started asking asked for Wendy's more than they ever had.

I was like, hmm. Interesting. Yeah, exactly. We've got your own little test subjects. I love it. They do. I think that's all we got today, my friend. We're to tight 35 minutes on the Radcast Marketing and Business News.

We appreciate everyone that listens. You want to find us to radcast.com. Search for 711. You'll find today's highlight clips. Or search for Vacate Tupperware Party. Actually, we'll bring it up. That's how good our keyword search is at the radcast.com. It will bring up any episode.

It's an untapped feature sometimes because you can go Instagram ideas and literally every episode where we mention those keywords it pops up. It's a great feature on the website. And we're always brought to you by vacay. Take a vacay.com. V-A-C-Y-C-A-Y.com. We appreciate everyone. You know where to find us.

I'm at Ryan Offord. Look us up. Chris Hansen. We'll see you next time on The Radcast. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the dot rad. Or at Ryan Alford. Stay radical.