Right About Now - Legendary Business Advice - The Week of August 25, 2023 Marketing and Business News: How Coke is Using AI to Make Ads with Artists Through its Real Magic Creative Academy

Episode Date: August 25, 2023

Welcome back to The Radcast! We're here to bring you the latest in business and marketing news that will both educate and entertain you. We steer clear of the sensational headlines and instead focus o...n delivering relevant information that can enhance your marketing knowledge and put a smile on your face.In today's episode, we have interesting news about Netflix. They're shutting down their DVD service, but before they do, they're giving away DVDs. In other news, we have a fascinating story about how Coca-Cola is using AI to collaborate with artists and create innovative ads. And that's not all! Stay tuned for more latest business trends and informative content coming your way. Small talk Netflix plans to give away DVDs as service shuts down (02:40)https://arstechnica.com/gadgets/2023/08/netflix-will-let-you-keep-your-rental-dvds-forever-after-september-29/ How Coke is Using AI to Make Ads with Artists Through its Real Magic Creative academy (05:15)https://adage.com/article/marketing-news-strategy/how-coke-using-ai-make-ads-artists-through-its-real-magic-creative-academy/2512046 Apple Podcasts gain new creator tools, including Subscription Analytics and Linkfire integration (07:23)https://techcrunch.com/2023/08/21/apple-podcasts-gain-new-creator-tools-including-subscription-analytics-and-linkfire-integration/  Radnews Last week: Cory Camp - Founder of Forever Athlete (09:10) Next week: Tanner Chidester - Consultant For Personal Trainers & Biz Owners (09:45)  Sponsor  Vaycay: Premium Wellness Products Delivered Straight to You in the US Website: www.RolloffthePain.com Podcast: www.thevaycaypodcast.com  Social Media News YouTube is working on a plan to compensate artists and rightsholders for AI music (12:30)https://techcrunch.com/2023/08/21/youtube-is-working-on-a-plan-to-compensate-artists-and-rightsholders-for-ai-music/ TikTok now lets brands buy ads that appear in the app’s search results (16:38)https://techcrunch.com/2023/08/22/tiktok-now-lets-brands-buy-ads-that-appear-in-the-apps-search-results/ Threads launches its highly anticipated web app (19:00)https://techcrunch.com/2023/08/22/its-official-threads-launches-its-highly-anticipated-web-app/  Social Media Holiday August 26. National Dog Day #NationalDogDay (21:00) August 26. National Women’s Equality Day #WomensEqualityDay (21:18)  Marketing News Netflix announces interactive story game for ‘Love Is Blind’ fanshttps://techcrunch.com/2023/08/22/love-is-blind-netflix-interactive-story-mobile-game/ C. Mondavi & Family Launches Aviana Wine Collection With AR Labels (22:50)https://www.adweek.com/brand-marketing/c-mondavi-family-aviana-wine-augmented-reality/ Cold Ones, a New Non-Alcoholic Beer, Tells Drinkers to ‘Enjoy Irresponsibly’ (25:50)https://adage.com/creativity/work/cold-ones-new-non-alcoholic-beer-tells-drinkers-enjoy-irresponsibly/2512391  Celebrity Drama  Jennifer Aniston is ‘so over’ cancel culture: ‘Is there no redemption?’ (28:43)https://nypost.com/2023/08/22/jennifer-aniston-declares-she-is-so-over-cancel-culture/ Drew Barrymore whisked off stage after man rushes star at event (32:33)https://nypost.com/2023/08/22/drew-barrymore-rushed-off-stage-after-man-rushes-star-at-event/  Sponsorwww.takeavaycay.com Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript
Discussion (0)
Starting point is 00:00:02 You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. What's up, guys? Welcome to the latest edition of the Radcast. It's Friday, August 25th, 20, 23, our weekly marketing and business news of the week. joined by my temporary always co-host temporarily always co-host Chris Hansen what's up Chris temporarily always on call substitute co-hosts yes put that on my business card please permanently
Starting point is 00:00:47 always sometimes I have that to my LinkedIn profile Bradcast co-hosts sometimes permanently always if it filling is needed exactly coming to us from his previous home Tampa he's all around Florida, folks. Miami one day, Tampa the next. Yes. We stay pushing the vacay lifestyle all over the state of Florida. Exactly. Every day is a vacay for you.
Starting point is 00:01:10 That's the reality that everybody has to live with. Yeah. Get used to it, people. I know. It's been a good week. It's been a good week here at our lovely studios in Greenville, South Carolina, which is a little reminder. South Carolina, if you couldn't pick up on the southern accent.
Starting point is 00:01:26 World traveler, but. I were from California, bro. California. man i just hanged in i can't even i can't even fake a california accent i don't even know what that is i know what it sounds like but i can't get my voice there but yeah exactly so we're hugging the east coast wherever whenever however you are we appreciate you listening we want to bring you let's be honest you can get the headlines what they say if it bleeds it leads and all the bullshit that's out there we try to bring you relevant business and marketing news that can in that you
Starting point is 00:02:00 it can sharpen your marketing knowledge while also put a smile on your face. We like to say laugh while you learn, Chris. That's what this show's about. There's your marketing line for the day. Laugh while you learn. Live, laugh, love. Yes. I have that on my wall.
Starting point is 00:02:19 I know you do. Laugh. Laugh while you love and learn. That's what I tell my kids. But I don't want them laughing. You need to learn, son. you better not be laughing to me anyway we got some good news today our normal small talk I thought this is interesting I did this wasn't on the highlights but I'm going to mention it
Starting point is 00:02:39 because I thought it's interesting we've had mark Randolph the founder of Netflix on the show but Netflix is finally the DVD side of Netflix is like kicking the can finally they plan plan to give away DVDs as a service as the service shuts down they're going to be giving away DVDs. If you need a good coaster in your house, here's a chance. There's still some old folks. My in-laws being some of them
Starting point is 00:03:07 that have DVD players in the house. Is anyone? Anyone? Yeah. DVD player. Cameron? No. Okay.
Starting point is 00:03:14 I have friends that have the full albums. They invest in so heavily in the DVDs. Like those are alphabetized. So I think they're locked in for a while. We're not going to go to that. collection. I had the DVD tower like in 2007 stacked up. But I'll tell you what, the moment you both with digital music and with digital DVDs,
Starting point is 00:03:37 once like stuff went online, I was the first. I was like, I hated the shit laying around like in my car, the DVD, the CDs, the DVD tower that never had the right DVD in it because somebody was too lazy to put the one right back in it or scratch it. So I threw that shit out. I don't think I took it and sold it. Like you'd sell them, what, four or five dollars a DVD back? in the day i didn't even do that i planted that thing right into the dumpster as soon as i had the
Starting point is 00:04:01 option to have digital movies i would kill for my cd collection back i don't know i don't remember the day i got rid of it i don't know if i ever did but some of those old burned cd mixtapes i'd make oh dude i was that kid with the the d the dv matthews band i have a i still have it it's the only thing i have hard media of still is like a binder with probably 300 day matthews CDs like burned like epic I need to pull that out sometime I don't even have a DVD player how would I even play that I don't know maybe a computer doesn't have a disc drive anymore if I'm in an old car yeah I don't know I know actually I think my boat has a DVD player like that may not work anymore who knows anyway Netflix is giving away the DVDs you can't
Starting point is 00:04:50 even sell them anymore they're giving them away I think they're doing all right on the streaming side the things. My bill goes up every month. That's all I know. $22. Oh, wait. Wasn't this $9 like two years ago? Like it was $8.99 or something.
Starting point is 00:05:04 Now I'm like, what's $23? Netflix? What? Or whatever it is. It's not $8 anymore. That's all I know. So they're getting their money one way or another. They can give away free DVDs.
Starting point is 00:05:14 They'd be giving a lot of way a lot of other shit. Powell Coke is using AI to make ads with artists through its real magic creative academy. Beverage Giant convenes digital artists and companies focused on tech and fashion to help create future ads. This comes to us via our good friends at Ad Age. Coke, using AI to make ads. I mean, everybody's using AI to make everything, right? It's all about AI recipes. And this, to me, sounds like, is this basically like an unpaid internship creating ads for them?
Starting point is 00:05:50 Yeah, I think so. They're like, hey. How do they not pay an ad agency anymore? open it up to the public and congrats. Exactly. They pay them 40 bucks instead of 4,000 or it used to be 4 million. Yeah. So they get their ads made through its real magic creative academy.
Starting point is 00:06:08 I'm all for Brady, but sometimes these things just sound like they're talking to themselves. I was going to say the same thing that who came up with real magic creative. Their tagline now is real magic, which I panned about two years ago when it first came out. Coke's. It doesn't resonate for me. It sounds too Disney-ish. Yeah. I like fake magic better myself, but.
Starting point is 00:06:31 A little slight of hand. Yeah. I don't want real magic. That means it's kind of scary. Yeah. I don't want to go wizard. Tell me it was fake afterwards. Yeah, exactly.
Starting point is 00:06:42 Yeah, I always thought it's convoluted. Anyway, I've already panned that a few times. That's what Coke never calls us to work with us. Even I do drink their products. I spend a lot of money on their Coke Zero. products and their Coke's Cherry Zero. So if you haven't had that Coke Cherry Zero, I highly recommend it. It's hard to find because my wife is buying it everywhere they saw it.
Starting point is 00:07:03 That's one thing I might be addicted to is Cherry Coke Zero. It could be worse. It's pretty good. It's really good with the crown. It's really good with a little whiskey. Exactly. That water is pretty good. It's got a whiskey in it.
Starting point is 00:07:21 Yeah. Exactly. It's a social media news. Apple podcasts gain new creator tools, including subscription analytics and link fire integration. It's about time. Apple has launched several new podcast creator tools, including subscription analytics.
Starting point is 00:07:40 This will give podcasters access to a dashboard where they can track their key metrics around subscriptions. Apple's also integrating its podcast analytics into the marketing platform, Linkfire, for easy access. and to measure engagement with smart links and landing pages. I like this. This is probably where podcasting is the most behind. I've got the analytics from our service provider and who distributes everything.
Starting point is 00:08:04 And it's pretty detailed. But tracking it back to sales and getting the landing. This is where it needs to be getting to. So anything that supports that because you've got sponsors, you've got real dollars being spent now. And you've got to be able to show at least. the traffic you're driving from it. Even if it didn't get down to, like, purchase level,
Starting point is 00:08:26 they'll know if they're using, like, codes and things like that. Seems like this should have been available already, to be honest, with how much business is being done via podcast. Exactly. It does seem behind with how the podcast thing didn't just happen two years. It's been like a six-year burn here. Like, about when the Radcast started. Our numbers, like, slowly.
Starting point is 00:08:54 It took slow train and then it picked up steam. But they should have some of these tools integrated already. And I'm almost surprised the brands haven't mandated them more the way they've done with TV and digital and all that stuff. If you didn't already listen, you need to go back, hit the back button and go listen to our episode this week with Corey Camp. Founder of Forever Athlete. Great episode. If you've ever played a sport and you know what it's like to wind down from that routine, from the, high of playing at the highest level.
Starting point is 00:09:25 Corey was really great, really down to earth and doing a lot of great things in Texas with Forever Athlete. He's there. Isn't it like the only Austin, the tech hub of everything now? He's in Austin. Yeah, that's the new Silicon Valley. It is. But Corey was great.
Starting point is 00:09:43 So check that if you didn't already. Next week, you want to learn how to get leads. You want to learn how to sell? Tanner Chittister was on. founder of CEOs for every CEO's. What was it? CEOs. Elite CEOs.
Starting point is 00:09:59 Thank you, Cameron. Tanner was great. He does consulting. He started doing consulting for personal trainers, but then he dealt with a whole lead system and a whole process for people to start coaching and doing things online. There's a lot of people doing this, but I really liked Tanner's approach and down-to-earth guy. We got him to open up.
Starting point is 00:10:18 It's about the last 15 minutes. So we got the good, juicy stuff. So listen to that on Tuesday. We're recording like five or six episodes this week. So we'll be heating up, folks. My voice will be heating up as we record two more this afternoon. Got a big recording day, Chris. Big day, baby.
Starting point is 00:10:36 Big day. It's always a big day for vacay, official sponsor of the Radcast. I got to admit, some people at the office may have tried some of the mushroom gummies and the feedback was A-plus. One of those people might be. in the podcast studio with me. Sawyer, our producer, yes, gave good feedback.
Starting point is 00:10:57 He had a little half of the mushroom gummy and felt pleasant. It felt nice. Felt a little mood boost. I say in that right, Sawyer. A little mood boost. Little giggles a little. If you don't want giggles, don't take one. Who doesn't want giggles?
Starting point is 00:11:18 Yes, our new mood boosting mushrooms. Go to take a vein. V-A-K-com, V-A-Y-C-A-Y, the only way to spell vacay. Take-A-K-D-K-com. Look for the mushroom gummies right there on the homepage. I also got links to our podcast, the V-K podcast, where we talk all things, alternative wellness. We had a great episode this week on Sleep, getting enough sleep. I actually listened to that back while I was working out this morning.
Starting point is 00:11:43 Just give us a little critique. And I was like, I feel like I learned something listening to us. If you're not learning from yourself, Who can you learn from? Right, baby. You're like, oh, I said that. Wow, that sounds so intelligent. Yeah, exactly.
Starting point is 00:11:59 Take my own advice. Yes, the vacay podcast, alternative wellness. It's very different than the radcast. We're talking all things. How to Get Ahead, Biohacking, alternative supplements, sleep. Just have to get ahead and using natural products, natural solutions for getting the best out of yourself. So go take a listen to that. and as always, go check out,
Starting point is 00:12:23 VEK for your alternative plant-based premium supplements. Got some news here on YouTube. They're working on plans to compensate artists and rights holders for AI music. YouTube announced a-wild. It's a mouthful. YouTube announced a plan to tackle the impact of AI technology on the music industry with its new music AI incubator. Three words I enjoy.
Starting point is 00:12:50 the program will involve collaboration with universal music groups diverse roster of talent including songwriters producers and composers it's acknowledgement by youtube that rights holders need to be compensated for work ingested to train AI models and reuse to create new art without permission so this is interesting so essentially all this is always my argument I swear I had the same discussion like in two years ago. I don't remember when. I can't remember it now. I said, something's training these AI models, like whether it's knowledge or whether it's like if they read a book. And it would be called plagiarism if you or I did it.
Starting point is 00:13:32 But now it's just AI. AI is teaching us how to do things, giving us new ways to say the same shit. It's called plagiarism. So now at least they're figuring out ways for like music. If you're going to feed them some original art, original composed work, Even if it comes up with something different, it is interesting. And I know everything is learned from something else, but it's a really slippery slope.
Starting point is 00:13:59 So it's good to... It looks to me, like, from the way I'm reading this, with the same content ID like systems, I think this is an implementation of like blockchain, blockchain to track this. Yeah, technology. Yeah. Finally using it for something besides Bitcoin.
Starting point is 00:14:17 Yeah. Some real life application, people. I know exactly. This is what I was talking about. This is the future of blockchain. I told you. Yeah. It's bigger than Bitcoin, okay, guys.
Starting point is 00:14:27 It's so much bigger. It's true. It's going to empower it is. Hopefully this means it is. With this initiative, YouTube aims to support artists, songwriters, producers, and the industry as a whole while driving value for fans. Yeah, I'm sure that latter part is true. It said CEO Neil Mohan in his announcement.
Starting point is 00:14:45 I think if it supports the artist, great. I don't know that it's driving value for the fans. It's more, okay, let's, original artist need to be paid and supported for the work that they create. And this is a good step in the right direction. I still wonder where all this is going to go with, you know, the AI plagiarism. Right. At what point is everything sounding the same? That too.
Starting point is 00:15:11 And that's a whole other topic. Like, I start reading blog post now. I'm like, that's a robot. Are we going to have famous artists that really had some coder behind the scenes? Yeah. That he's a tech guy, but he's making programming beautiful music. I'm not so sure that some of these big creators like Alksramose and others aren't just eventually going to build an AI themselves. So they're not even, they're like on an island somewhere.
Starting point is 00:15:35 And it's taught it to look, act, feel like you. That's scary, but that seems like a reality. I think we're headed faster than we think to Westworld. if you've ever watched that. Yeah, TV show on HBO. When at first came out, I'm like, this would never happen.
Starting point is 00:15:50 We're not going to be able to create robots. And then suddenly, Elon's talking Neurlink and you're like, all right, brain implant chips. We're doomed. We're headed in that direction, 100%. I know. That's why even Elon Musk is,
Starting point is 00:16:04 I think we need to slow down to get some regulations. So if you let Musk is saying that, we should be scared. And he knows. Way more than we do. Or he's seen some shit because his like, You know, pet robots, like suddenly, like, mimicking him or something. He went to a demo and he's, oh, shit.
Starting point is 00:16:20 All right, guys. We need to slow down. I better announce on Twitter. We need to slow down AI because I just saw some crazy shit. Exactly. Exactly right. So I'm glad YouTube seems to be doing the right thing, but we might have bigger fish to fry once it's all said and done.
Starting point is 00:16:38 TikTok downloads brands buy ads that appear in the app's search results. I like this and let me tell you, this is what's called pay-per-click. All right, here's your marketing lesson or refresher. The holy grail of marketing is knowing when a buyer has intent to buy something. That's why paper-click Google ads are like the most popular or expensive thing because you are raising your hand saying, I need a lawyer today. I wrecked my car. So they're ready to buy.
Starting point is 00:17:14 They're ready to buy a logger. So when they go search in the search results, that's a high intent, a high value potential customer that's not just, oh, I'm doing my research. I'm going to buy a. It's a hot lead. Yeah, it's a hot lead. I'm not just search. I'm in month one of 12 searching for a car. Just, oh, does this get good gas mileage?
Starting point is 00:17:34 That's not a high intent today purchase. But so when you can get ads in the search bar. So even for TikTok. So I go and I search and I'm like natural recipes. And one of the helmonds can show up because mayonnaise is so natural. And that's a great example. But they're going to run ads there. They're natural olive oil based helmans.
Starting point is 00:17:58 Sure. We'll be right there at the top. But you've got a high intent searcher because they're ready for that recipe. And your product is there to serve that need. So this is great. And I'm all for it because this is going to. make the platform better to buy from and more impactful. Early testing of the new product has seen positive results,
Starting point is 00:18:18 including a 441% increase in conversion rate and a 7.4% lift. That's what I'm talking about, people. That's high intent buyers because they're searching for what they might be buying and you show them an ad while they're at the bottom of the funnel. That's where you get them. It's called that mouse. They're right at the cheese. They're ready to bite that cheese.
Starting point is 00:18:38 And instead of, you know, good example. example. I'm not really trying to kill them. We're trying to feed them more cheese with nicotine in it. We want to trap you. So they want to come back. Yes, but this is great. More is a digital agency. I'm here for anything that drives better results for digital ads and ROI for the brands that we work with. Threads has launched its highly anticipated web app. Hyperbole at its best. Who's been waiting at home going, I can't wait until that web app comes out for threads. Can't wait to get on my MacBook and go to the threads. Said no one ever.
Starting point is 00:19:17 Yeah, there's a meme for this. Cameron, that's be a meme for me. It's me going or pretending, whatever that would insinuate no one. I think there's like a template for that. Said no one ever. Instagram threads is launching its highly anticipated web app today.
Starting point is 00:19:33 Allowing users to post and interact with posts from a desktop. Post search capabilities are still missing on the app and website, which means tracking news and trends cannot be done yet on threads. How about you get that first? They're holding out on it. Yeah. Just to keep dropping, oh, new announcement. Yeah, exactly.
Starting point is 00:19:52 Search capabilities. Yes. When you can search, just make sure you search for the radcast and Ryan Alford because I'm over there on threads. I'm giving them the love. I post at least two or three times a week. Something cynical. Actually, it's pretty good.
Starting point is 00:20:07 Threads was supposed to be the positive platform as opposed to Twitter. And here you are just. Threading lightly. Dropping your cynical. I'm threading lightly. Tread lightly. But yeah, I don't know who's waiting on this. I think people might be waiting for the search feature to track news and trends,
Starting point is 00:20:23 but I don't know who's waiting a web app. And people are really sitting there really wanting to write tweets on their laptop. Other than journalists, maybe, I don't know. But I guess if you're in a cubicle trying to hide from your boss that you're on yourself on, maybe. Yeah. You have this thing like when people walk by instead of showing the, like, database, you know, the button you push, like to bring your work up when you're shopping.
Starting point is 00:20:44 Yeah. It can just bring up threads, the thread app. Yeah. Because that'll mean you're really working. Yeah. We have some social media holidays. Just one. Shared.
Starting point is 00:20:54 We don't quite understand why it shared, but it's shared, quoting these show notes. And these show notes are like gold and the truth and the Bible. So we know they're true. That's right. The National Dog Day is August 26th. And not to be outdone is National Women's Equality. day.
Starting point is 00:21:11 I don't find this funny. I only find it funny because it should not happen. But I guess you don't have to be sharing the day. That's what women's equality day needs to be on like a Monday, a Saturday. So that's all I got to say about that. But one way or another, we need more equality and we need to love our dogs. So we can get behind both of these. That's the bottom line of the day.
Starting point is 00:21:37 Yeah. I'm not going to let my kids know it's now. National Dog Day, though. God, they beat me up over them. We don't have a dog. And I refuse to get a dog. Yeah. I tell him it's dog day.
Starting point is 00:21:48 They'll just try to make me feel bad and I won't. I'll act like, oh, man, I'm so sorry. Not really. We have so much shit going on. Take it to the shelter. Yeah. Like, I will be keeping that dog. I'll, it will be my dog.
Starting point is 00:22:04 Because they're at school. Nicole has no flexibility as a principal. That dog's going to be chasing me around. I'm going to have to walk it everywhere, take it out. It's going to be your studio dog. Yeah. Yeah. Yeah.
Starting point is 00:22:18 Yeah, that would be great right here. That's essentially what would happen. Exactly. Then cameras having to take care of it. It's like my dog. And she has to take it home. We'll let her keep the dog. Cameron, you want a dog?
Starting point is 00:22:32 Oh, yeah. She's down. We're going to slowly start turning Cameron's mic on because she's got a good podcast voice. We're going to be a teaser for you guys. Oh, everybody can hear it. There you go. There's Cameron. We'll get more to check next week.
Starting point is 00:22:48 On to the next of the show notes. I'm going to turn the page here. C. Mondavia and family launches Aviana Wine Collection with AR labels. The Aviana Collection features three wines as my show notes blow off. Designed to celebrate strength, adventure, and integrity. Shoppers, age 21 plus. got to make that clear can scan the QR code on each bottle's label to load an augmented reality experience in which the character on the front of the bottle comes to life and speaks cool cool down for it that wine better taste good though you know what your AR really does but I like the use it can be fun especially if you're in the store especially it could give you like a little bit more in depth description of the wine or like a pairing or something like
Starting point is 00:23:40 a little educational on this specific wine, you know? Exactly. Like a little mini commercial. Because you bring your phone up and you'd be like, I left my phone. So you bring it up and you're watching this on the episode. So you can put it on this label. So you're looking through your phone at the bottle and that comes to life.
Starting point is 00:23:58 What would be really cool is that they use your phone data to personalize it. Hey, Chris, like the woman or whoever it is. Like if they could figure that out, think with AI, they could. Call me if you want to make this experience a little better, Mondavi. Yeah. But personalize it, go, hey, Chris, looking at your search feed and all the history of your life, we see that you like red wine or whatever.
Starting point is 00:24:20 Whatever you'd be willing to give them. You'd give them your name. You'd give them your name so that she talks to you, assuming it's a she. Whatever the character is on the front, I guess it could be like some mythical creature. Like, the wine bottles get pretty. Could be a talking grape. Yeah. This is a cool way.
Starting point is 00:24:37 If you're a brand and you've got an in-store experience, this is where aAR can be interesting. I still think we're in the early phases of this type stuff coming alive. We certainly all check our phones like reviews and different things, but how can you improve the in-store experience, the product experience through technology? It seems like a good way to do it. I think they're ahead of the game.
Starting point is 00:25:03 Yeah. Like it feels like we went down this road a little bit like seven or eight years ago. And it was average, it best. the experiences or it took too long or you had to download an app. Yeah. But if they can make it seamless, just like bringing it like two clicks or something. That's what it always is. It's the friction to get to some of these experiences because like you're walking down
Starting point is 00:25:23 the aisle, you see the bottle. Like I've got to download an app. I've got to give my blood time. Okay. I'm out. Like I'm not doing this. If you can just hold your phone up, same thing with QR code, if it's just two clicks, okay, I'll do that.
Starting point is 00:25:35 Yeah. But anyway, we'll see. Mondavi, one of the largest winemakers in the world. old can afford to integrate some of these things. A lot of the winemakers don't have the money necessarily to do this. Bondavi does. So we'll see how it goes. And hopefully that wine tastes good.
Starting point is 00:25:51 The Aviana wine collection. Cold ones. A new non-alcoholic beer tells drinkers to enjoy responsibly. It's even funner. I like this much better than it says that. I thought it said I read it too fast in the show notes. Enjoy responsibly. Enjoy irresponsibly.
Starting point is 00:26:10 Very good. Clever. Wonderman, good agency, no wonder. That's where you get big ideas, people. Work for the brand aims to embrace all the fun of drinking with none of the alcohol. The stigma around non-alcoholic beer and abstaining from alcohol in general is that it's less fun. But now a new non-alcoholic beer is suggesting the opposite by cleverly inverting one of alcohols beer's signature frame. One of its signature fravers.
Starting point is 00:26:36 It's clever. And being one that doesn't drink alcohol, you still have fun. I still have a great time I the whole non-alcoholic beer thing just like I don't see myself ever man I really want to just go have a beer if I like don't mean wrong there's times it's hot out or something
Starting point is 00:26:55 you're like you can't wait to pound of no duels I'd rather pound a fucking ice cold Coca-Cola exactly I'd be the same way I do drink beer and I like it but if I didn't or didn't drink alcohol I'd be wanting like I don't know
Starting point is 00:27:09 like a slush puppy or something. Yeah. I know I have buddies that definitely do have some non-alcoholic beers. I just, but even health-wise, I'm like, is it worth what's the carb count in it? Yeah.
Starting point is 00:27:21 It's or sugars. It's a my tail. It's so funny. Like, though, that whole trend. Oh. Yeah.
Starting point is 00:27:27 That just used to be the other drinks on the menu. Oh. A cherry lemonade is now a mocktail. I'm like, okay. Yeah, they're like, no,
Starting point is 00:27:35 but we put like some grenadine in it. So it's a Shirley Temple. Yeah. If we're just splashed. That's just spritzer in it. That's just bright. Oh, myctales. I was growing up at the church with all the drinks.
Starting point is 00:27:46 You put a little bit of each one in. Oh, yeah. Oh, yeah. Had an inappropriate name that I won't call it. But that was a macktail. I love the enjoy your response. I think that's creative. Enjoy irresponsibly.
Starting point is 00:28:00 It means you can drink the hell out of those things and it not really matter. It won't feel a damn thing. Just bloated. It might be more filling. that will be less feeling. I'm interested. Yeah. There we go.
Starting point is 00:28:15 I like it. It's fun. Cold ones. I even like the name. There you have it. Yeah. It's a great name. Closing out today, we really wanted to hit, like I said, you could get the serious news, the way too serious news anywhere.
Starting point is 00:28:29 We want to make sure we hit the really important stuff, celebrity drama. The new category here brought to you. You've been waiting to keep me up to date on this, baby. I've been waiting all day. Yes. Jennifer Anderson, Anderson. Anderson. I don't know where I got they are. Jennifer Anderson is so over canceled culture. Is there no redemption? She said to New York Post ran this article about it. I saw something on this. I read it a few days ago where she's just over it. No one gets allowed to be forgiven.
Starting point is 00:29:06 Did she ever get canceled for anything? That's what I was thinking like I don't know I think just all her friends or something Yeah she might have gotten a good job at staying like pretty In everyone's good graces yeah, I feel like I saw this and the article about why she's never she blamed her parents relationships for why she's never really gotten married or stayed married or whatever Because of how rocky I guess her parents which made sense and I was But I hadn't seen this until we had the article then I was like I couldn't think of when she's been canceled, but it's interesting that the Hollywood elites now talking about cancel culture needs, like, no shit.
Starting point is 00:29:46 Yeah. Thank you. We've been saying the same thing. Exactly. Nobody's allowed to have an opinion anymore. Like, it's... Especially in Hollywood. No.
Starting point is 00:29:56 They're all very restricted. It feels like their jobs are held over their heads. From my understanding and from some buddies I know in the entertainment. It's either that or they're all pressured to get behind causes that might. not be the norm. Yeah, it's weird how that works, right? Yeah. Like, whatever it might be.
Starting point is 00:30:17 So, it's weird that all those Hollywood people have the same belief systems. Yeah, exactly. It's almost like they're in a cult or something. Yeah. Like, weird. Tom Cruise is.
Starting point is 00:30:29 What's that thing called? Scientology. Scientology. Yeah. They've got a huge campus. They're probably going to come attack us to us. I've been to their facilities in Clearwater. It's pretty impressive.
Starting point is 00:30:42 They own a whole town, basically. They've got some money. Yeah. We don't want them canceling us. So we're not going to say anything bad about them. If they already been to Mars, that's all I want to know. There's some space elements. There's some space elements to all their shit.
Starting point is 00:30:57 Yeah, there is. There is some space stuff to it. Very interesting, I don't know, religion, I guess. It's a religion, I think, technically. Yeah. Because it's tax. Yeah. Free.
Starting point is 00:31:07 Yeah. Exactly. Speaking of tax free, like the Mormon church supposedly is worth like $2 trillion or something because of their tax free like stuff. Watch a really interesting 60 minutes episode on that. That's fascinating. Go Google that. If you want some fascinating stuff about tax free and the power of money and religion and everything else. It's not. I have no skin in the game. I'm not like knocking them as a religion. It's more just the tax free nature of some of it. It's fascinating. It's fascinating. Truly. But they use it. They funneling money into like legitimate. businesses that are turning real dollars. So they're building a huge cash pile. Yeah.
Starting point is 00:31:45 So I applaud them. They work in the system. Yeah. That I think maybe we just need an offering plate here on the Radcast. You have a digital offering plate. Like, I don't. Say goodbye to your taxes. Yeah.
Starting point is 00:32:01 Just saying. Tax free. The radcast. org. We're now tax free. Guys, you've changed our domain name. I'll call my account. We just figured it out.
Starting point is 00:32:14 We're going to become a non-profit. We're going to profit non-profitedly. Our new accountant and wanted us to change a few things. So you're now congregation members, not listeners. Yes, exactly. You're part of the congregation, the radcast congregation. Can I get an amen? All right.
Starting point is 00:32:32 Finally, who puts baby in the corner, but she is last. Drew Barrymore. Whistoff staged after man rushes star at the event. It's brought to us also by the New York Post. Incident raises concerns about the security of public figures during public appearances and events. So I guess this wasn't the water boy rushing her off. Wasn't she in that movie with Adam Sandler? I feel like having the concerns about security for public figures always been there.
Starting point is 00:33:03 Yeah. Sounds like she needs a better security team. Yeah, I know. Exactly. She might have just left them at home thinking that that would be interesting. I do have some guys at the, I don't know what is about grocery stores, but if you're listening and you're at the grocery store, I love you because every time I go to the grocery store, my kids think I'm famous because that is the only, that's that and occasional airport.
Starting point is 00:33:24 Hey man, you're on the record. Yeah. Like, I was just like buying some steaks. Like the butcher was like, knew who I was. It only happens at the grocery store. But what my getting to my point is to have to. to worry about that all the time. You probably inadvertently let your guard down sometimes.
Starting point is 00:33:41 She was somewhere not thinking, who knows, I don't know all the details, but probably gets scary and her, especially being a woman. I mean, being anyone, but if you got some dude rushing you, like, I don't know, hopefully. I'm just, that's concerning for anybody. I don't want to do rushing me, some random strangers, just rushing them. Sometimes I wish somebody would just give me the right. I've been there, my brother. It's all I see them coming.
Starting point is 00:34:08 Those are behind. I'm good with that. You need like spears from the back. Yeah. Yeah. You know, you got to be careful out there if you're famous. Chris. Yeah, be careful.
Starting point is 00:34:19 I don't have that problem. No one recognizes me at the grocery store buying stakes. It'll happen, man. You'll get Insta famous just like that. I'm good going under the radar. Yeah. Oh, I think that's all for today. I think it's all ever anyone can take.
Starting point is 00:34:38 I think it's a pretty well-rounded segment. I think so too. We appreciate everyone out there. We appreciate our sponsors, especially take a vacay. We're talking with some new ones too. Not to give it away, but we'll see where they go.
Starting point is 00:34:51 Visit takea-vay.com, V-A-C-A-Y-C-A-Y for all your plant-based supplements. You can learn more about us at the radcast.com. You can follow Chris on Instagram. He's a good follow. He's got a good show coming out as well. You get all the leaks on his other show. He's getting pod famous like crazy.
Starting point is 00:35:12 That's what happened. Do you start working with Ryan Alfred at the Radcast? It's contagious. Contagious. What's your handle on Instagram, Chris? Chris Broby Hanson. There you go. Not to be confused with bro by Hansen.
Starting point is 00:35:31 It's my middle. name. Should you just made yourself Bro Hanson or something. Yeah. Maybe just drop to Chris, go full Hollywood, just go Broby Hanson.
Starting point is 00:35:38 Yeah. Maybe. I don't know. Put a little homage to the Danish roots. Yeah. Yeah, exactly. Go get Chris to follow.
Starting point is 00:35:45 You know where I'm at Ryan Alford on all the platforms verified before you can buy it. We'll see you next time. The Radcast. To listen or watch full episodes, visit us on the web at the radcast.com or
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