Right About Now - Legendary Business Advice - The Week of December 1, 2023 Marketing and Business News: Apple Music Replay is Here, and it’s Still No Spotify Wrapped

Episode Date: December 1, 2023

Welcome back to The Radcast! We kick off the holiday season with some festive banter and a touch of impromptu Santa Claus spirit. Ryan and Chris bring you the weekly roundup of marketing insights and ...business highlights. From Apple Music Replay challenging Spotify Wrapped to Pop-Tarts introducing an edible mascot for a bowl game, we've got your weekly dose of intriguing news. Tune in as we discuss Dolly Parton dazzling in a Dallas Cowboys Cheerleader uniform, Instagram's new feature to filter spam followers, and much more.Stay tuned for this lively discussion! As we wrap up, Ryan and Chris extend warm wishes, encouraging everyone to stay cozy and relish the holiday season. Happy December 1st! And with approximately three weeks left for your holiday shopping, there's no need to feel pressured – just enjoy the process. Tune in now for this lively discussion and stay radical! 🌟🎄 Apple Music Replay is here, and it’s still no Spotify Wrapped (02:28)https://techcrunch.com/2023/11/28/apple-music-replay-is-here-and-its-still-no-spotify-wrapped/   Pop-Tarts unveils edible mascot for inaugural bowl game (07:30)https://www.marketingdive.com/news/pop-tarts-edible-mascot-college-bowl-football-game-marketing/7007 59/   Dolly Parton Dazzles in Dallas Cowboys Cheerleader Uniform at Thanksgiving Halftime Show: Watch (12:18)https://www.billboard.com/music/music-news/dolly-parton-dallas-cowboys-cheerleader-thanksgiving-nfl-ha lftime-show-1235510268/   Instagram testing a feature for users to filter spam followers (14:08)https://mspoweruser.com/instagram-testing-a-feature-for-users-to-filter-spam-followers/   Learn marketing and personal branding from Ryan directly by joining his newsletter: (15:55)https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.   Chief of Cheer: This company will pay you $2,500 to watch 25 holiday movies in 25 days (16:15)https://www.usatoday.com/story/money/2023/11/13/get-paid-watch-25-movies-25-days-cabletv/71574846 007/   Winners and losers of Black Friday 2023 (19:30)https://www.marketingdive.com/news/winners-losers-black-friday-2023/700668/   Fake out-of-home ads—how they help and hurt brands and the ooh industry (21:25)https://adage.com/article/marketing-news-strategy/fake-out-home-ads-how-they-help-and-hurt-brands-an d-ooh-industry/2531356   How Walmart’s shoppable rom-com bridges holiday content, commerce (23:24)https://www.marketingdive.com/news/walmart-shoppable-holiday-marketing-ads-tiktok-roku/700848/   Sponsor Caldera Labs: (29:04)High-performance men’s skincare line Website: https://calderalab.com Promo code: RadRyan and get 20% off If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.theradcast.com Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast If you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript
Discussion (0)
Starting point is 00:00:02 You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, December 1st, 2023, your first radcast of December. Oh, Chris Hanson. Oh, America.
Starting point is 00:00:34 Christmas. We made it. Impromptu. Santa Claus reference there. Very fitting with the Christmas tree in the background. I know. That's very nice. You're at the Orlando abode.
Starting point is 00:00:47 I am in. Yeah. No me out in the vacate lounge today. I mean, Orlando, whatever. We'll call that the... You'll have to come down and come up with a nickname. I know. I need to get down to the Orlando house.
Starting point is 00:00:59 The Disney fakeade. Faked. With the magic. It happens, baby. Yes. How far are we from Disney from there? Like how long would it take you to get in line in Disney World? Like 25, 30 minutes.
Starting point is 00:01:14 30 minutes. 30 minutes from fun. Just all the fun you can have. From the most magical place on earth. Yes, for Mickey. Hi, everybody. Am I C-E-Y? Yes.
Starting point is 00:01:26 It's your weekly marketing and business news of the week. And just anything else we want to talk about. How is Thanksgiving? Thanksgiving. Thanksgiving was lovely. Had a great family time, great food. How about you? Good.
Starting point is 00:01:41 I over ate, you know, the normal thing. Lots of turkey and dressing. And then my dad made vegetable soup on Friday. There was a little change of pace. It was pretty good. Yeah. Yep. So it was good.
Starting point is 00:01:57 Just driving. Luckily, all our family is remotely in the South Carolina area here. All good. Thankful for all of those things. No family fist fights. There's a high likelihood of some drama in any family event. I think that applies to any family. We were fortunate as well, no drama this year.
Starting point is 00:02:21 The triple F family fist fights. It was all happy drunks, no angry. Yes. On a lighter note on our news of the week, this is the time of year when you see all of the music replay lists. Spotify comes out with their list called Spotify Rapped. Apple is getting in the game with what they, and I use Apple music.
Starting point is 00:02:45 It's called replay. And I've got some beef with what's gone down here. I've always liked Spotify. It seemed to always get my playlist right. Even if I feel like they've stretched it a bit like into songs, I don't think I played that much, it's stuff that I would listen to. And they do it in a social way.
Starting point is 00:03:04 It's fun. You can share it. So all those things. So Apple's in there. And let me just tell you, I listen to Apple more. We're an Apple family. We've got all the subscriptions. And so we all listen Apple Music.
Starting point is 00:03:16 Let me tell you, you talk about stretching. There are so many songs on there that I have never listened to. It's the replay. And I'm like, who is this person? I'm like, I'm starting to question my own sanity. I'm like, I don't. Is it even at least? Is it similar or catchy?
Starting point is 00:03:34 Oh, I mean, doing a good job. It was, you know, Miley Cyrus was like the first song. And I'm like, and I got no beef with Miley. I like her.
Starting point is 00:03:43 I like some of her stuff. I like a little wrecking ball. Sure, it's catchy. But, yeah, I listen to Miley Cyrus song intentionally, like all year.
Starting point is 00:03:53 I'm like, you're not searching out Miley Cyrus when you open iTunes. You're not like, you know what, boys? No. And I know she's had some hits this year,
Starting point is 00:04:00 some rebound hits or whatever you want to But like it started with that and then it went to a couple of songs. And it was like all it was truly like the top 40s playlist of the year. And I'm like and that's just not. I mean, I listen to more country than anything. And it took 12 songs to get to a country song. And I'm literally sitting like, did they get this wrong? What is going on?
Starting point is 00:04:22 Someone messed up on the algorithm. Yeah. Your algorithm is wrong. And there was an article from TechCrunch. And, you know, they were bashing Apple's foray into this as well. So if you're listening out there, you probably have experienced the Spotify wrapped. You probably, have you done that, Chris, if you've seen that where you get like your top list, like this shareable thing via email, you'll start seeing, you'll start seeing stories with everybody.
Starting point is 00:04:48 Like every other story if like your friends are like big music junkies will be like they're wrapped. Yeah. Like summation or whatever. And I've got a little trivia for you today, Chris. And for those out there, if you're listening, you play along. the most streamed artist of 2023 on Spotify. I'm going to give you a just for we don't have too much dead air. I'll give you a three seconds.
Starting point is 00:05:14 Let's keep it. Most streamed artists. What's your guest, Chris? Oh, you're a ding. Yes. It's got to be. You talk about her every other week. I figure she's got to be.
Starting point is 00:05:24 It's the Taylor Swift show and the Taylor Swift world. We just live in it. Oh, you Swifties out there, just downloading your hearts out. Look, Taylor Swift would probably be in my playlist this year, at least on some level, because I did, like, her new album and I did, there was a couple jams on there. I like some T. Swift's, right, a couple of her songs. I don't really love all the Swiftie. I kind of want to punch the Swifties in the face, not with their girls, just sit there guys.
Starting point is 00:05:52 Sure. But. Unless you lived in a box, you knew Taylor Swift had a massive tour that you should. Yeah, but I like Taylor Swift. I just don't like her fans. Is that possible? And is that okay? Is that okay?
Starting point is 00:06:05 Like her, but not like her. I agree with you. Yeah. So if you're a fan, like I'm a fan. I listen to her. I'm more of like a respect. Like good artist, right-tron stuff. A lot of respect for the hustle.
Starting point is 00:06:19 And she's like one of the most popular people in the planet. Total respect. Fan, like crazyhood, it just gets to me. but I would honestly say that applies to any super famous person in their fan base probably 50s when you start passing out and sobbing crying it's a little yeah like I got two and feet from all like overwhelmed I talked to a lot of famous people and I don't know I just don't have that gene where I'm like I really don't give a shit like I'm excited to talk to you There's some of my heroes behind me on the board that I've had on the show.
Starting point is 00:06:58 But it's like, you're just a human. We all bleed the same blood. Exactly. A couple more zeros in your bank account. But that just doesn't really mean much to me as far as me falling down over you. But to each the room. And you know who you are. You're listening out there.
Starting point is 00:07:15 There's people either getting offended by this that are listening or that are going, oh, God, yeah. I know what you're saying, Ryan. Yeah. There's done. I had something tells me it's more of the latter. And some other lighter news, I thought this was funny. I'm a big college football guy, went to Clemson and go Clemson Tigers, beat our rival, South Carolina, ugliest game ever.
Starting point is 00:07:38 God, it was so boring. But we won. That's all the matters. That's how you really feel. It was. I was there telling my dad came over for the game. And I'm like, no one in America is watching this game unless you are a South Carolina. a Clemson fan because you're watching it for three minutes going,
Starting point is 00:07:56 this is the worst offense display. It was offensive. That's how bad the offense was by both teams. And the only thing that saved us was Clemson defense was just better. Anyway, go tigers. But related to that, a little more fun news for those of you out there, Pop-Tarts is going to have their own bowl game this year. And they're coming out with an edible mascot for their inaugural bowl game.
Starting point is 00:08:23 A mascot walks by, you can just take a bite of that thing. Pop-Tarts is introducing an edible mascot for the first time ever. Pop-Tarts Bowl, a postseason college football game set for December 28th in Orlando. You can go there and take a bite, Chris. The unique mascot will engage with the crowd during the game after the final whistle, transform into a snack for the winning team. Is he going to have a wrapper on that he pulls off? He's been walking around all day, sweating his ass off.
Starting point is 00:08:53 and you're going to take a bite out of his Pop-Tart. This initiative is part of the brand's efforts to connect with the college football audience. It aligns with its new creative direction introduced in July. Yeah. All right. So you can eat that guy. Yeah, interesting. It's a good brand play, I think.
Starting point is 00:09:15 Sounds a little gross at first, but I'm going to play it out. And just because I like college football, I will say this. It makes me want to tune into this game. If long as we get to see that, that mascot get eaten, it should be at like halftime or something. So are they hosting like a whole new bowl game specifically? Yeah, usually they're taking over a sponsor is taking over an existing one. They don't add too many new ones. It's usually one that had a sponsor's, the Cheez-It's bowl or something.
Starting point is 00:09:44 I had a guess. If you don't see a Cheez-Tz-I bowl this year, it's probably this bowl that took over the name sponsorship. And this is a popular marketing play. for some of the medium to larger brands. Because, and let me tell you, it's not because the game's going to be very good, because let's be honest, this is going to be like Rutgers versus like Central Florida. Sorry, if you're a Rutgers or Central Florida fan. My alumina, my alma mater, but no offense thinking.
Starting point is 00:10:11 Yes. It's all about the TV dollars and the TV exposure. Because think about how much Pop-Tarts or any of these brands spend on a 30-second commercial, right? tens of hundreds of thousands of dollars depending on the network, tuning on the time. Super Bowl adds $5 million. So even like a news time, 30 seconds spots, 100 grand sometimes, more than that if it's a network TV.
Starting point is 00:10:35 So they do these bowl sponsorships because we're talking about it right now. We're validating it from marketing perspective. The ESPNs of the world, all the sports networks, that Pop-Tarts will get mentioned. I don't know how many million times because of the name sponsorship. And then the game is on TV for three hours with the Pop-Tarts bowl on the screen for three hours. So again, back to the comparison of what you pay for a 30-second commercial on television, much less a three-hour bowl game that has your name plastered everywhere.
Starting point is 00:11:17 So that's why they do this. big time reaching frequency and usually a pretty in-tuned audience because of the popularity of ball games in general, especially on the TV. They made people go. You'll go and you'll be like, there's only like 100 people there. It's because it's all TV now. They might as well play in an empty stadium for some of these. But then you wouldn't be able to eat the Pop-Tart.
Starting point is 00:11:39 There's another reason to actually go to the game. You might get to take a bite out of that Pop-Tart. I hope they're handing them out. Would you take a bite of that guy if you walked by? If he walked by and he like ripped that wrapper off, would you take a bite? It's a hard pass for me. Not going to lie. Even if it's brown sugar and cinnamon.
Starting point is 00:12:02 I'd have a hard time not taking a bite. Maybe break off a piece, but I wouldn't put my face. Yeah, you'd be like breaking off the corner. Yeah, yeah. Rip a little piece off the corner of the bread. I don't need the whole. Yeah. Just for the experience.
Starting point is 00:12:16 For the photo op. But in other lighter news, one of my icon favorites, Dolly Parton, did you see this? Dolly Parton dazzles. I did. In Dallas Cowboys cheerleader uniform at the Thanksgiving halftime show. Comes to us from our friends at billboard.com. Dolly Parton surprised the crowd at the NFL halftime show during the Dallas Cowboys Washington Commander's game on Thanksgiving, wearing a sparkling cowboys-inspired cheerleaders outfit.
Starting point is 00:12:48 the 77-year-old country superstar performed high-energy medley of hits from her new album and Queen songs. I tell you what, 77 man, rock that. I'd stop sort of saying like I was all she was attracted, but good God, 77 and being just able to even rock that thing. Pretty incredible. She looked great. I was seeing a lot of people getting triggered by it. Oh, you're too old. Like, dude, this lady's a actual good person who's had a very long, successful career.
Starting point is 00:13:25 Give her a break. If you can still go rocket stage at 77, yeah. Hats off to you. I would, if our, she was flipping them the silent middle finger. Like, she gives a shit. Yeah, but the reality is. The story is amazing. Yeah.
Starting point is 00:13:44 And still rocking it. Anybody hating on that is just wishes that 77 that they could do the halftime. So for Thanksgiving game and be rocking some outfit that they actually can pull off. So, yeah. Hats off to old dolly. Instagram is testing a feature for users to filter spam followers. Instagram is testing a new feature to filter out spam followers, which should be available to all users.
Starting point is 00:14:17 soon. I always love these articles. They're so specific. Soon. It's available soon. This feature will identify potential spam accounts and require your approval before they can follow you, helping to clean up your follower list and improve engagement. The effectiveness of the spam detection remains uncertain.
Starting point is 00:14:37 Probably because they haven't launched it yet. But it aims to address issues like cluttered follower lists, reduce engagement, and damage to your account's credibility caused by. by fake followers. So there you are. I'm all for getting rid of some spam accounts because nobody closes up my comment section more than these fuckers that are just going. When I'm in a time of need, I like to go for Molly.orghawd or whatever. They're trying to promote these other accounts.
Starting point is 00:15:09 This person helped me so much with my financial help. Go follows. It's okay. sounds legit yeah I was really down in the dumps I was contemplating things that I never thought were possible
Starting point is 00:15:25 but then Rick Dot Hassel came along and saved my day I'm like come on man get out of my feet it's yeah I know I guess the easiest solution is this is I set it to private
Starting point is 00:15:39 and you can alter who follows you but yeah maybe but I'm right there with you we'll see how effective it is once they launch it yeah i'm all for it we'll see surely there's going to be people already working trying to work around you've got to believe that yep and if you want to learn from me directly join my newsletter ryanofford dot com backslash newsletter sign up i give daily advice on marketing personal branding podcasting life give that a shout join that it's free it's daily
Starting point is 00:16:09 just like this show give away our best advice so this comes to us from usa today dot com TableTV.com is hiring a chief of cheer. Yeah, all right. And you know what? They're going to pay you $2,500 to watch 25 holiday movies in 25 days. That does this sound very hard. One holiday movie a day for 25 days. I know.
Starting point is 00:16:34 I read that and I was like, like, easy. Yeah. So the chief of cheer is offering $2,500 and one year streaming service memberships. applicants must be 18 or older and Smith their info by December 1st. That's today, people. Get them in. The job includes rating movies and streaming services.
Starting point is 00:16:56 Oh, they're only going to hire one. I thought this was like a contest for multiple. A single one. That's what I thought anyone could do it. Oh, give me a break. Okay. This is more like a contest. It's called a contest and more than you're hiring someone.
Starting point is 00:17:11 That's a bullshit. shit. So this one chief of cheer gets $100 a day for 25 days. So they're only hire one. That's unfortunate. I was going to apply for that shit, Chris. I'll do one movie a day. What do they pick the winner? They say that you apply with a reason why you're the best fit as I read the small print here. I was getting excited. I thought it was going to be like multiple chiefs of cheer. There's only one. It could be the chiefs of cheer or something. The chiefs of cheer. I think we should apply as a team.
Starting point is 00:17:46 We need a duel. We'll split the money. Putting it all on one person, just, I mean, what if they fail? What if they don't watch 25 movies? I know. I might need a junior chief of cheer to assist. Cameron, I need you on board with this. I need a junior chief of cheer to assist with my movie watching.
Starting point is 00:18:08 In today's not off. I might get bored or something. And I need to be able, they're probably going to have a quiz. like what of what happened to make sure that you actually did the job split that 2,500 with her. How much PTO do I get with this Chief of Cheer? I need some time off, baby. 25 days in a row of work, all work and no play.
Starting point is 00:18:27 An hour a day, what? This is more than most people work. Not most. I say some people, not most. Fortunately. Yeah. Oh, God, I have to watch a movie every day. And if you're watching a, there's people doing this,
Starting point is 00:18:42 not getting paid this time of year. It's right. They might as well throw it in. Unless they're really bad Christmas movies. Maybe it's like all. Yeah, like the worst.
Starting point is 00:18:56 Like these movies that you don't even want to watch. Like the worst. It's like the Bobo like Scroo movie or something from like it doesn't have the named actors. It's like D-List actors in everything. Yeah. I like the Hallmark channel. Hallmark.
Starting point is 00:19:12 The Hallmark channel. Oh, God. I definitely would. I would be the, I need the chief of beer. I was going to be the chief of cheer to do that. Yeah. To combine some jobs here. Yeah.
Starting point is 00:19:24 We need Budweiser to be a sponsor to step in if you're going to watch all this shit. But anyway. Yeah. I remember. We did have some winners and losers of Black Friday last year. Did you do any shopping? Did you go Black Friday shopping? I ordered some stuff online.
Starting point is 00:19:41 That doesn't count. If you didn't get in a line. and have someone yell at you for jumping the line or something. Does that even exist anymore? Yeah, no. I drove down to the boat on Friday and the line, there was no, there's no traffic.
Starting point is 00:19:58 Really? Yeah, I didn't see any traffic. I think, I think people are, you can get it all online now. Unless you're one of those people that like, likes that experience, I think. Yeah.
Starting point is 00:20:10 Camping out, whatever. What, getting a root canal? I love that experience. I think I'd rather do that than be in line at 4 a.m. at Best Buy. It said Black Friday, 2023, saw record online spending. No kidding. 9.8 billion with mobile shopping expected to surpass desktop for the first time. That's hard to believe.
Starting point is 00:20:38 I don't know that that already happened. However, analysts like T.D. Cohen lowered holiday season forecast due to consumer caution from inflation. Retailers started promoting deals early in mobile shopping reached an all-time high. Despite the increased online sales, they revised the spend forecast to a 2 to 3% increase. The article also mentions the rise of mobile shopping, the impact of inflation on fulfillment options and expectations for Cyper Week spending. Super Saturday with an extra shopping day is anticipated to be significant for retailers. It just goes and talks about the decline of early morning doorbuster deals in recent Black Friday. I didn't see any doorbuster deals, actually.
Starting point is 00:21:29 Moving on, fake out-of-home ads are becoming a hurdle for the out-of-home history. Out-of-home industry. Fake billboards are gaining popularity as a social media attention-grabbing strategy. The experts warn of brand trust risks associated with this trends. Brands are posting out-of-home ads on platforms like Instagram and TikTok, but some of these billboards don't actually exist in the physical world. So you're posting a picture of an outdoor board, I guess, that doesn't exist. I may have done that before.
Starting point is 00:22:04 I don't know. I know we've done that for vacate. We did a picture of a billboard like your mom wants dummies for Mother's Day. Yeah. is it really people really think that that's a board or that is it really reducing trust i don't know that might be an i don't think anybody at all thought oh where's that billboard yeah oh i miss passing it by right i think they got to get the ploy and i thought this was more like brands were actually like playing around with like spoofs on outdoor boards like spoofing something
Starting point is 00:22:39 Yeah. I have seen that. And that's more of the funny thing is if someone is spoofing someone or making fun of them. It used to be, they used to do this, and I think they cracked down on it. Like, when Clemson and South Carolina would play each other, they would actually put up billboard in each other's towns, like talking shit. They won't let them do that anymore. Like, it would be like something derogatory about their coach.
Starting point is 00:23:09 Yeah, of course. Psychological warfare in the media. Playing up on college football. The Walmart's shoppable rom-com Bridges Holiday Content Commerce. Walmart is launching a shoppable holiday content series titled Add to Heart. Get it. Add to heart.
Starting point is 00:23:39 Add to cart. Inspired by romantic comedies. The 23-part series running on TikTok, Roku, YouTube, and Walmart's social channels, follows the story of Jessica, a New York designer, and Javi, an old flame. The unique aspect is that viewers can purchase items seen on screen, including furniture and outfits with orders fulfilled by Walmart. The series aims to bridge content and commerce, leveraging TikTok's shoppable video format and Roku's okay to text feature.
Starting point is 00:24:13 Campaign, part of Walmart's efforts to adapt to the digital area targets a broad audience while particularly appealing to Gen Z and Millennials, of course. Add to Heart, episodes will start airing on December 2nd, that's tomorrow, with a live premiere that happened this week, featuring real-life couples who met at Walmart stores. Oh, how sweet. What a love story. Yeah, there's some Walmarts here that would be an interesting place. to pick up people, but I'd
Starting point is 00:24:42 aggress. It gets a little... I just thought of that Walmart, you and I were in Greenville together. It's any potential girlfriends there. It was brimming with the... Only if they had a dentist. The... Bill 10th.
Starting point is 00:25:03 Anyway. Yeah. It's... I just play, actually, if it's successful. It's all about how good the entertainment it is. But I do think you're going to see more and more of this brainy type content where you can buy stuff within the entertainment that's happening. It's not a direct sale. And so if it's done, this can be very lucrative. It's just, it reminds me of video games. Yeah.
Starting point is 00:25:30 It's like buying upgrades while live playing kind of. Yeah. I think it's smart. Yeah. Let's see with the contents. That's what I mean. The content's got to carry it, though. So it makes, in theory, it's brilliant. And it makes a lot of sense. But it says the content still has to be good enough because you're going to, are you going to watch it? And if you're watching it to have the products and the influential things built in, you can direct by, I totally get it. But I hope that content's good because if not, then you just got shitty content that nobody watches with a bunch of features that no one uses. So.
Starting point is 00:26:09 Right. If you're thinking about doing something like this, focus on the content and not the shopping engine. Like the technology is there, but you've got to make the content good. Sometimes people get caught up. I know this firsthand working with big brands. They get really caught up in the technology of the solution. And, oh, wow, this whiz-Bank can do these things. It's all the sizzle, but they forget about the steak.
Starting point is 00:26:39 and it's but the experience, but the experience sucked. Oh, we had all these features and all this stuff. It could be so cool, but you have to make the experience good. Like, it doesn't matter.
Starting point is 00:26:51 The Xbox is cool as shit, but the game better be good or if people don't play it. Yeah. Yeah. I remember they'd have all this stuff. You'd watch all these things, games coming out, and it'd be so, like, exciting.
Starting point is 00:27:05 And the game sucked. And it was all lost because the game wasn't any, fun. And still, don't forget about the steak while you're cooking the sizzle. We'll see where shopping goes for Walmart. But I will say this intersection of content, shopping, and non-sales-y ways with which to interject product within content is going to be expanding. Because consumers are very aware, more aware than they've ever been. that they're being marketed to.
Starting point is 00:27:41 And so direct hit you over the head ads are becoming less and less effective. And so these more natural organic engagements where product is intertwined and then easily shopable is the new play. Look, you've had product placement for 50 years. That's what soap operas were. Oh, look at the box of soap on the counter. That's where all this started. That's where content started. That's where TV and entertainment started was the soap opera, which is moms that stayed at home.
Starting point is 00:28:17 They're watching TV and they see the brand that the actor is using. So that's not new. What's new is the ability to hit one button and it show up on your doorstep the next day. But that content better be good. Just like this softbook. Look, days in our lives, they want a lot of Emmys. or something. They've been in the game a while in time, bro.
Starting point is 00:28:43 With that track record, you're doing something right. Oh, I got where the storyline moves at less nails pace. Like, you can watch it and not watch it three weeks later. And she's still, like, hanging over the cliff almost dying. God, she hasn't moved yet. Anyway, you get the point. Keep them on those cliff hangers. Yes.
Starting point is 00:29:04 Finally, today, we'd be remiss without talking about talking about the way we stay looking good. And that for me is Caldera Lab. It's the only way this glow happens, Chris. This holiday glow, I got to stay in flow with my holiday glow with Caldera Lab. My favorite, I'm holding it in my hand. I'm trying to be an icon, but I got to, until I am, I'm just using the icon to keep the bags of these eyes.
Starting point is 00:29:33 I got four kids, Chris. I'm running companies. I got four kids I'm chasing around. I'm sleeps in lows the pot. So I got to keep Caldera Lab at high supply. Premium. Men's care. Delivered right to your house.
Starting point is 00:29:49 Delivered straight to you. And look, you can't buy this stuff in store. You got to buy it direct. And you use Rad Ryan. You get 20% off. And I'm telling you, I've said this before. I make a big deal out of it. But literally, I was using this morning,
Starting point is 00:30:06 the suds were overflowing, Chris. It was like It's like you shake It's like shaking up a champagne bottle I'm just an explosion Of like stuff So that's how it is The champagne of soap
Starting point is 00:30:17 Is Caldera Lab The Body Bar I'm telling you Go to Calderallab.com Use rad ride You'll get 20% off You'll thank me for it And look, it's gift giving time
Starting point is 00:30:28 The man in your life Does not need ties and socks He needs skin care He needs to look good And Caldera Lab will do it We appreciate them as the official skincare partner of the Radcast and Ryan Alford. And anyone that's smart enough to get it. Ah, Chris, any final words, my friend, here in Orlando?
Starting point is 00:30:55 No final words. It's everyone stays warm out there and has a great holiday. Yes. Happy holidays to everyone. December 1st. That means you have about three weeks. Three weeks of shopping. So you should be nervous.
Starting point is 00:31:10 Get it going. That's not my mom. I only have three weeks left. I'm nervous. Oh, I'm not nervous. I like to buy stuff on Christmas Eve. I'm just, I'm kidding.
Starting point is 00:31:21 It's at least the day before Christmas Eve. I'm that guy typically. Yeah. We appreciate everyone. I like to come through in the clutch. Yeah, come through the clutch. Hey, like you can't have a little pressure. It's not fun.
Starting point is 00:31:35 Yeah, exactly. Make it a game. I want a challenge. Yeah. Find us at the, The radcast.com. For Chris Hanson and Orlando, I'm Ryan Alford from G Vegas. We'll see you next time on the Radcast.
Starting point is 00:31:49 To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the dot rad. Or at Ryan Alford. Stay radical.

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.