Right About Now - Legendary Business Advice - The Week of December 15, 2023 Marketing and Business News: Rizz is Oxford’s Word of The Year for 2023 - Do you have it?

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Starting point is 00:00:46 What's up guys? Welcome to the latest edition of the Radcast. It is Friday, December 15th, 20, 23, halfway through the last month of the year. We're 10 days to Christmas, Chris Anson. That's exactly what I think when you said the 15th. 10-day countdown. Your 10-day countdown is on. If you're listening to this in real-time, i.e. the same day, this is a news episode, people.

Starting point is 00:01:15 Get with it. You should be at least listening to it on the weekend of the 15th. You got about eight to 10 days left, depending. And if you're listening to this a week late, you are fucked. If you haven't been shopping. Keep it moving. Yeah. You're not really screwed.

Starting point is 00:01:32 In today's world, you can gift card it up. There's a lot of, like, backup plans. I do my best work under pressure. I'm not a, are you a Christmas, I'm not a Christmas Eve shopper. Absolutely not. I need to be down. I'll get it done before then. But the day before Christmas Eve, there might be a little shenanigans going on.

Starting point is 00:01:52 22, 23, December, definitely. Yeah. That's my prime shopping time. Yep. And we welcome you to the show. This is our weekly marketing and business news. of the week. Business news, marketing news, just anything and everything that hits our radar that we think has a business spin, a marketing spin, or just a human interest spin. And speaking of

Starting point is 00:02:20 human interest, I think we started, you might as well with human. We talk about her every weeks. And I think we, I feel like we may have touched on this. Did we mention the time person of the year last week being Taylor Swift? That was, that was the Spotify. It was, it was, the Spotify downloads. She has the most downloads. She's blending together with all her awards. I can't even keep up. But Time has nominated

Starting point is 00:02:46 Taylor Swift person of the year. Yeah, I'm proud of us to Taylor. I'm just getting a little worried. The last week, it felt like she was tailing off a little bit. tailoring off a little bit. Because she wasn't making the headlines. Yeah, she didn't hit my radar every hour.

Starting point is 00:03:04 If we're not talking about her, PR team's not doing the job. Exactly. I've been getting hate mail from her team. We really need you on the podcast. It's gotten popular. And we need Taylor to be front and center on the show. So Cameron, our producer, one of several producers, and my assistant extraordinaire, did fit her in here.

Starting point is 00:03:24 And I pushed her to the top. And not Cameron. She's already at the top, but Taylor Swift. I'm just wondering when is her guest appearance on the radcast? That's what we're working on. That's what we talk about her every week, Gary. This is all, I like to manifest things. My wife calls manifestation bullshit.

Starting point is 00:03:40 I do too, but I feel like if I talk about something enough, it happens. You're like it's bullshit, but I've been maybe it's worked in my life, so I'm going to stay in the middle here. I don't want to get, in case it is working, I don't want to piss off the gods of manifestation. Yeah, exactly. Exactly. I speak it out loud. You're like, in the middle, just show me. Exactly.

Starting point is 00:04:01 I think if you tell yourself enough something, you, it has to be some action behind it. You know what I see her go, I want $100 right now, $100 right. Yeah, it's not quite that obvious. But you tell yourself something enough. It comes true. And Chris, I've always wanted to award you with different adjectives, different verbs, different nouns. And luckily for us, Oxford has a word of the year. And Pantone actually has a color of the year.

Starting point is 00:04:29 And one of our clients, Ulster Fabrics. Great client, by the way. Shout out to A.R. at Barry. of our really great clients and Nicole and I'm going to leave out a lot of people. But they work with Pantone and the color of the year is peach fuzz. And that's peach fuzz is a cool name. So anyway, color of the year. But we're talking today about the word of the year.

Starting point is 00:04:49 And it's Riz. Riz. I can I use my best. I'm blessed with very few things. I have a radio voice on my Riz. You got that Riz. You got that Riz. And we debated with our millennials and younger alphas, everything we got going on.

Starting point is 00:05:05 here at the agency. Younger ones. And they're not even that young. They're just younger than me because I'm an old man. And about exactly. We knew it was something good, but we didn't know all the connotations and things of it. But it's Oxford's word of the year. It's defined, Chris, as style, charm, or attractiveness,

Starting point is 00:05:28 particularly in attracting a romantic or sexual partner. So you need to be about that Riz. There is. I'm just blown away that it's short for charisma. Now it all makes a lot more sense. Exactly. If someone would just said that, because we talked about it for five minutes,

Starting point is 00:05:46 and then that came up. I'm like, that would have short. Like that was a short tool conversation. Got it. Yeah. Especially you and me, Chris. All that charisma we have.

Starting point is 00:05:58 We would have known exactly what that one. Man. In our own head. I'm just glad I can finally keep up with some of these conversations I've been hearing just used in now. You're down in Miami and Hipsterville and Trendland.

Starting point is 00:06:10 So, you know, you're probably hearing it all the time. Yeah, there's a new word for cool like every three months. I'm going to use this with my younger ones, i.e., my sons. I think they're going to like it. I'm going to drop it.

Starting point is 00:06:23 But you got that Riz today. Yeah. Anybody, Dad, they're going to be like, don't make the word of the year uncool. They're really. Yeah.

Starting point is 00:06:33 Nothing makes something Don't ruin our Riz. Don't ruin our Riz. Dad, you're screwing with my Riz. Come on, dude. I never thought I was going to be. I feel like I'm a cool dad, but at the same time,

Starting point is 00:06:46 when you're a dad, you can only be so cool. Like, I'm in touch with this reality, like with your kids, at least. I think you're pretty cool. You're pulling it off. Yeah. But your kids are only going to think you're so cool,

Starting point is 00:07:01 no matter how much I try. The dad jokes don't really help. So there it is. So this is interesting. Another person, our two favorite people, the people of the year, let's go ahead announce the radcast. We need these awards anyway. Let's be honest.

Starting point is 00:07:18 I do have, I think, and I'm going to get Cameron to hand me the piece of paper. I think she knows what I'm going to be talking about here. So I do have in hand, Chris, something. If you watch the episode, it's going to be much more rewarding for you. but I can do that. Is it ASMR? I'm saying that right. It sounds like that's some good paper.

Starting point is 00:07:38 Yes, paper right there. ASMR. I'm holding in my hands the trademark for the radcast. Let me just tell you people. They don't just hand these out. It takes time and money. I was going to say it takes me to forget the fire. Yeah.

Starting point is 00:07:57 We've got four or five classifications here. The big news is if you use our name, name. We coming for you, bitches. That's what that means. And more than that, it's not, but some really smaller shows that we aren't really worried about, but we'll send you some cease and desist here soon. It's more about the future and someone actually made trying to take that name in the future, use it. But my lawyer's been given unlimited authority to go after any of you. So just watch out. In all seriousness. It does. Here's the thing. We're about value here.

Starting point is 00:08:33 I'm kidding about the veil threats, even though I will come after you if you do use our name. But in all seriousness, it's really more about protecting the content and the things that we might do with it in the future. And so brands protect their names so that other people aren't using and commercializing it. So I want to make it about value for people.

Starting point is 00:08:52 So if you're thinking about, how do I shot trade myth, this, should I get patents and trademarks? Patins are ideas or things for how something works, trademarks are around names and or graphic depictions of things. And so we own the name. So get lost.

Starting point is 00:09:09 But we do thank you for making it worth getting. If you didn't listen, it wouldn't be worth getting. Yes, we are. We do appreciate you for making us number one. And Chris, we did hit number one in Great Britain this week. I have no idea why. But I want to thank everyone in Great Britain and across Europe for listening to the Radcast.

Starting point is 00:09:31 We're going to keep doing what we're doing because you seem to like it. And my DMs seem to be getting more and more littered with people from all over the world. And I appreciate it. I appreciate everyone. It takes the time. Cheers. Cheers to you. And we appreciate you.

Starting point is 00:09:46 In other news, our second favorite person I was getting back to, I went down two tangents there. But there's two people of the year. We might as well name them. The Radcast people of the year, Taylor Swift and Elon Musk. Congratulations to both of you for making it. It's the unofficial awards show that has never existed, but I just made it up. Traffic from Elon Musk's Starlink satellites tripled this year, says new report. Global internet traffic from Elon Musk, Starlink satellites nearly tripled with U.S. traffic growing by over 150%.

Starting point is 00:10:19 And Brazilian traffic increasing more than 1,600%. Brazil has some crappy landline service. According to a report by Cloudflare, despite concerns about Musk's influence, Starlink's rapid, they just got to dog the guy, don't know, no matter what, in New York. Right. Starlink's rapid expansion continues outpacing global internet traffic growth. Starlink part of SpaceX uses low orbit satellites for internet service attracting users in remote areas. So, yeah, they send those balloons out, essentially. So you see them flying around

Starting point is 00:10:57 and being like dispatched across the world. But look, everything's done on the internet now. Software, ads, life, the metaverse, all the important stuff. And so transactions, banking, you know, it's like number five on the list after gaming in the metaverse. But yeah, your money, your health. comes tertiary.

Starting point is 00:11:26 Your medical records. Your medical records. But it all serious is life kind of flows on the internet. That could be a tagline. Yeah. That's a freebie for somebody. You can pick that up. The,

Starting point is 00:11:37 you need ubiquitous internet service. That's the point here. That's where I'm going here. We need ubiquitous internet service everywhere in rural areas, and otherwise. And the fact that my phone can't carry a signal on Highway 26 going from Greenville to Charleston half the time, is a problem.

Starting point is 00:11:56 This is Tansit Central here today on the Radcast, but that's why Elon Bus does this. And Verizon needs to get their service shit together between Columbia, Charleston, and Greenville. It's 20-23 people. Bro, I can say the same driving Tampa to Miami, about a 40-minute just completed. How is that even possible?

Starting point is 00:12:18 Like in 20-23, anyway. But the reason this matters. It matters because, we rely on the internet. And Elon Musk, Starlink, it's smart because it gets it to rural areas. And the government wants this in everybody's hands because they know that when they send out those tax notifications and you've got to pay more and the snail mail is no longer to be reliable. They need you to have internet. So you can pay that bill.

Starting point is 00:12:43 That's why they care. They're going to act like they care because they want equal access for everyone. But this is what the world is turning into. Exactly. it will be really interesting not to go down the I'm going down all the tango's let's just keep going going the I mean the biggest threat to society I think if you talk about it's the power grid and the internet grid right that's where you're going to see the attacks in the future because that's where all industry and everything's being done you got to have power first it once you have power

Starting point is 00:13:17 and you can almost generate that with solar and other things at home so you know they took out of grid there are some backup options there. They wouldn't power everything we need, but then the internet. And so that's where you're going to see these probably, people that want anarchy, want one of those two things to go down. Yeah, absolutely.

Starting point is 00:13:37 We're venturing very far out of the business realm here a little bit on the radcast, but hey, it's all about knowledge. You're informed. We know you want power internet. Another Elon Musk article, colonizing Mars could be Dangerous and ridiculously expensive.

Starting point is 00:13:55 But Elon Musk wants to do it anyway. This is the no-shit article of the day. Elon Musk's ambition to prioritize Mars with SpaceX faces numerous challenges. Really? I had no idea. No way. Including financial hurdles and ethical consideration. Okay, that's a new information.

Starting point is 00:14:18 Interesting. Yeah. The cost of such a mission is. is unknown with the last comparable effort being NASA's Apollo program that cost well over $280 billion in today's world dollars. Yeah, especially with inflation. Musk, whose wealth is around $100 billion, hopes SpaceX profits and investments will fund the Mars project.

Starting point is 00:14:42 However, the economic viability of Mars settlement is uncertain. Elon Musk's vision includes transforming Mars, a process phasing technology and resource. His vision includes transforming Mars and terraforming Mars. Oh my God, that's a big word. Terraforming Mars. This sheet's 10 feet away from me. I'm juxtaposing words here.

Starting point is 00:15:06 But critics raise concerns about the potential exploitation and the need for clear objectives and agreement. The guy wants to spend $100 billion to get Mars. Why are we really worried about? What exploitation are we worried about here at this point? Yeah, is there like an endangered species we don't know about on Mars that... That's, it's actually who he's communicating with to make all these moves right now. I did have someone tell me that he's got to be a secret agent because the fact that they're letting him have as much control and do what he does,

Starting point is 00:15:37 he has to be in on the government or something. I'm like... I've heard that too. There's a big... I don't, I just, I'm neutral. I'm here for the show. Exactly. I enjoy it.

Starting point is 00:15:51 Be honest. It gives us something to talk about. Yeah. Besides Yon and Taylor Swift, they're carrying the news every week. Exactly. And if you want to learn from me directly, join my newsletter.

Starting point is 00:16:03 Ryanofford.com backslash newsletter. Sign up. I give daily advice on marketing, personal branding, podcasting, life. Give that a shout. Join that. It's free.

Starting point is 00:16:13 It's daily. Just like this show, give away our best advice. Getting into some specific marketing slash social media. news. This is a big number. We're talking big numbers today. TikTok hits 10 billion user spending milestone.

Starting point is 00:16:28 TikTok has become the first non-mobile game app to reach 10 billion in global consumer spending. The video sharing platform is poised to become the highest earning app ever approaching the 15 billion milestone this year, being next year, 24. This surpasses popular games like Candy Crush. Wow, how did they do that? which has a lifeline, life, lifeline, Freud and slip or not, has a lifetime user spending of over 12 billion. That's the candy crush. TikTok spending comes from in-app purchases or coins,

Starting point is 00:17:07 primarily used to buy gifts for influencers. They made $10 billion for that shit. Nobody's buying, give me any coins. I got to get active on TikTok. Man, platform is. This includes like, companies doing like in-app purchasing like shop shopping that would not a company it's all consumer spending so not in app purchases.

Starting point is 00:17:31 Like if I'm buying nope cold air labs no it's straight just no caning individuals their revenue. It's not because if we sold vacay on TikTok we get the revenue they get a share of it. It's not nothing to do with that. This is all from purely in-app purchases. purchases buy consumers. No ads. Not related to the commerce. How many coins are people buying?

Starting point is 00:18:00 Can you buy avatars? This number blows my mind. In-app purchases coins primarily used to buy gifts for influencers. Yeah, blows my mind too. That's why I'm like, why are people who's giving away? I think we need to start a whole, like, coin collection. I think I'm going to make an account

Starting point is 00:18:24 and I think we should make it as a big giant pond and be like, throw coins into the pond. Follow me? You follow me? It's not crazy. Yeah.

Starting point is 00:18:37 Just won't mimic the splash. The wishing well. The wishing well. Hey, no, I'm serious. Have the caps, have your, really, your bio say, this is a virtual wishing well. Welcome to it.

Starting point is 00:18:49 The more coins you throw in. The luck here you'll get. That shit will play, man. I'm telling you that's a million-dollar idea. It's better than the pet rock. You tell me if you wouldn't go on there and do that? People are so desperate. Like, they don't want to do the work or do anything that it takes to really get ahead.

Starting point is 00:19:06 They want to spend a dollar and have a fake wish. Dude, that would play. No one take that idea yet until I can, Chris and I can figure out how to do it. I think it's a simple development. Cameron, can we set up that app? Do you think it, in all serious, would that play? I think that would play? People are dumb enough.

Starting point is 00:19:26 Yes. Or not, they're, whatever makes you feel better. I'm telling you that could play. All right. Anyway, $10 billion for TikTok. Congratulations to them. Oscar Meyer, everybody's favorite Wiener, Bill, is having a co-lab with Mint Mobile.

Starting point is 00:19:49 Doling out free bacon for a national campaign. Hey, handing out the bacon. I know this is going on Mint Mobile. Anyway, Oscar Meyer has launched a national campaign called A Side of Bacon. I see what they did there. In collaboration with Mint Mobile, owned by Ryan Reynolds. That guy. I love Ryan.

Starting point is 00:20:09 The campaign offers consumers who purchase any three-month Mint Mobile plan, a coupon for free Oscar-Myer bacon. The promotion extends a partnership with local businesses providing consumers with free bacon alongside with their purchases. The side of bacon includes a 15 second spot and will be promoted throughout a home, social media and creator partnerships, i.e. influencers. I'll let them fool you with that terminology. The campaign builds on Oscar Myers' Keep It Oscar platform and reflects on creative initiatives from both Oscar Meyer and Mint Mobile throughout the year. I like this. Give me some bacon, baby.

Starting point is 00:20:52 You're baking me crazy. I want that turkey bacon, though. Yeah, no turkey bacon. Ask your mayor doesn't make some turkey. They do make turkey bacon, though. I like turkey bacon. Yeah. You sign up for three months of Mint Mobile.

Starting point is 00:21:07 So you get your cell phone plan. We already talked about that a little bit. I hope that their coverage is a little better than some of the players that seem to be going downhill. And I bet you they're just an NV&O. for in technical terms, that just means they're back, they're on the backbone of another network, i.e. AT&T or Verizon,

Starting point is 00:21:24 which means their service will only be as good as one of those. But the bacon side of this, it's fun. I'm trying to think about the other gimmicks they do when you sign up for three months. Like, oh, a free case. Or three months free to Apple Music, which I already have. Get this Bluetooth speaker for $200.

Starting point is 00:21:47 off. But then part of me is a side of bacon enough. Well, like a side of the whole pig, like a side of beef. Is there like a three, six month period I'm getting this bacon? Yeah. They just give me like one one grocery like top packet. They need to partner with Instacart and then deliver it to your house or Uber eats and they, it's cooked. Now that's, that would make it a little more interesting.

Starting point is 00:22:14 The side of bacon, deliver it right to your door smelling good. free smells. That would definitely go viral. I know how to make these ideas better. Just a lot harder to pull off. So says any account or a clock. A lot more complicated. Yes, exactly.

Starting point is 00:22:35 Pizza Hut. Although they're marketing these days. Celebrates delivery drivers. I think all the pizza brands are doing pretty good commercials. Pizza Hut celebrates delivery drivers with QR. code doormat. I don't know where I was going there.

Starting point is 00:22:50 With QR code, doormat and free pizza. Pizza Hut is offering free pizza to delivery drivers this holiday season through a reverse delivery doormat. The doormat features the message, leave a box, get a box. And a QR code. Delivery drivers can scan the code to access a microsite and redeem a free pizza. Customers could order the door mat for display on their door.

Starting point is 00:23:16 steps and drivers can redeem the offer until December 27th. The initiative aims to strengthen connections with customers and potentially convert delivery drivers into pizza hut customers during one of the busiest delivery seasons. It's fun. It's cool. I like the QR code on the doormat. It's cool. I thought, here's what I thought.

Starting point is 00:23:40 If I'm Pizza Hut, instead of thinking I'm going to get more business from the delivery drivers, this would be a great recruitment tool. to get delivery drivers from other companies. This should be a way to recruit the team and go, sign up, hey, we'll pay you a dollar more an hour, whatever, dollar more per delivery. So if they were, if they're struggling to get delivery drivers,

Starting point is 00:24:03 you had me there. I thought that's where this was going to go. And then just went to, we're trying to get more business. Because it's a little weird to say we want to convert our own drivers, customers. I would hope they're already fans, if they're working for the company, I would hope they're already pizza.

Starting point is 00:24:16 people. Yeah, they're probably getting free food wherever they work at. I know I did some steak delivered back in the day. In between pickups. Yeah, exactly. It's like all you can eat slice there or subs where you're delivering. But, and most of them are picking up, picking it out of your food anyway now, aren't they? On the street.

Starting point is 00:24:37 And DoorDash, yes. This is the order of fries. I got an order this weekend. It looks like there's a sandwich, a bite out of the sandwich gone. Oh, no. It's just where the lettuce was rubbing. What? Yeah.

Starting point is 00:24:49 You took a bite of this time. I ordered pizza the weekend, and I was missing the breadsticks to dessert and the four bottled drinks we worked with it. I grow. It is what it is. Yes. Finally today, Doritos and Empirical launch, first ever nacho cheese spirit. I think. I don't know.

Starting point is 00:25:12 Doritos is a partner with Global Flavor Innovator. Empirical. Four words I enjoy. Global Flavor Innovator Empirical to launch a limited edition distilled spirit called Empirical Doritos Nach Cheese Spirit. I really thought of some creativity there with the name. This is a unique beverage aims to replicate the iconic flavor of Doritos Nato Cheese Chips in a multi-sensorial experience. Man, that's a new one. This production process involves extracting the flavor layers from Doritos chips through Empirical's innovative vacuum distillation method, preserving the essence of the chips at lower temperatures. Limited edition bottles will be available next month for 65 buccorones.

Starting point is 00:26:08 That's dollars to you and me. You can learn more at Doritos. dot x.empirical.co. Never going to buy it. That would be me. Yeah, I don't know about nacho cheese and alcohol mixed together, Chris. It might be a hard. I appreciate the creativity of the partnership,

Starting point is 00:26:32 but it might be a hard pass for me on tasting it. I know you don't know what you're doing. What do you mix you with? Like tea drawer and soda water with a lime? Good point. Unless there's some lime-flavored chip seltzer, I might, you know, I don't know. I might pass. I would guess lime something maybe, lime and the cheese, but it's going to be a hard note for me.

Starting point is 00:27:03 Because it's obviously fancy. It was $65 bottle. And I don't know if that's purely because it's special edition, maybe. But that's not an inexpensive bottle. So maybe you're just shooting it. Man, I want some nacho cheese. What kind of spirit is, like, what's the base? Vodka.

Starting point is 00:27:22 It's not, you know, there's a global flavor innovator, empirical. You know who they are. Totally are a super familiar. As someone that doesn't drink. I'm someone that does drink and they're not like daily on my radar. I think they're, they come up with a lot of crazy. flavors, obviously. And clearly Doritos is making a PR.

Starting point is 00:27:47 See, folks, we talk about this a lot, but in case you're new to the show, this is called PR to sell more of other things, not necessarily this thing. It's so that shows like us, articles like the one we're reading, that people talk about your brands. That's why they do these things.

Starting point is 00:28:07 They do them, and sometimes they're so weird, you're like, why would they do that? They won't ever sell any of it. They do it for the attention. This is PR Play 101, because there ain't a lot of people that really want nacho cheese, spirits, let's be honest. But people will talk about it because it's so crazy.

Starting point is 00:28:27 And maybe it'll become a TikTok trend because people will be doing like some funky shots or doing something weird with it, you know, grimace, like the McDonald's purple nastiness. Who knows? That's what I'd be like. In those Dorinos Locos tacos with a little, Cheese spirits.

Starting point is 00:28:42 Yeah. They need to do a, it with like the Kool-Aid man, like breaking through a brick wall or something. That shit's funny. Who don't want to watch that big Kool-Aid man, and what break through something? Like, it's to him, like, running the other way whenever you pour a shot.

Starting point is 00:28:58 We can make a random collabs here at any time. But that's what it is, folks. This is a PR. Most of these articles that we read on this show are done. Most of the tactics are, PR plays. They're trying to get earned media. There's earned media and paid media. You pay to run the ad. It's an ad like object. Earned media is article stories and podcasting, different things where you get, it's earned because it gets attention worthy of being spoken about without being paid for. There you go, folks. We're all about, hey, we have fun, but we bring it back to the clinical nature of marketing at some point.

Starting point is 00:29:40 Oh, here we are in the holidays. We want to wish everyone a happy holiday season. We do have a few more episodes to close out the year, most of which will be fairly lighthearted, even more lighthearted maybe than normal, one or two more guests, and then we kick off the new year with a bang. With the legend.

Starting point is 00:30:02 The original biohacker, Dave Asprey, will be our first guest of the year. So I know you'll want to listen to that. Dave is very controversial. commercial. Hey, some people like them. Some people don't. But you can't deny his impact. If you ever heard of bulletproof coffee, you change the game. We put a lot of things in keto and a lot of other things on the map. So that will kick off your 20, 24 guest list for the radcast. Mr. Hansen, do we have any final words? Let's just hope my internet comes back up so you can keep it rolling. Yeah. We lost our production quality audio.

Starting point is 00:30:40 there for Chris. He's in a rainstorm in Miami. We're back. We're back. Oh, it's back up. This goes on. There it goes. We'll see how long it does. Finally today, we do want to mention our sponsor, Caldera Lab. Caldera Lab.com, official skincare of Ryan Alford and the Radcast. Look, folks, it only gets so good, but it only gets this good because of Caldera Lab. My favorite is the icon. Gets rid of the bags on the guys. And then I've talked a lot about the soap.

Starting point is 00:31:13 Suds galore. Just had that before I got here. Right after the gym. Sudd's City, baby. That's called our lab. Premium. Skin care. Bath care for men delivered right to your door.

Starting point is 00:31:27 The official partner of the Radcast. Use Rad Ryan. You get 20% off. Hey, it's a deal. It's a deal with out the 20% because it works. It's really good shit. Chris uses it. I use it.

Starting point is 00:31:39 We love them. Caldera Lab.com. Get it for the holidays. You're right here at the end. I think you're like the final shipping window. So if you're listening to this on the 15th or the 16th of that window, you're in that final window to get a gift where you can always get a gift card for that stocking stuff or for the man in your life, the sun in your life,

Starting point is 00:32:00 whoever it is, CalderaLab.com. Chris, appreciate you, brother, down in the vacay lounge. For Chris Hansen, I'm Ryan Alford. We'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at the radcast.com or follow us on social media at our Instagram account, the dot rad. Or at Ryan Alford. Stay radical.

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Right About Now - Legendary Business Advice - The Week of December 15, 2023 Marketing and Business News: Rizz is Oxford’s Word of The Year for 2023 - Do you have it?

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